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How to create an app in 2024

Written by  Marie Pireddu   on  Thursday 11 April 2024

This 7-step guide will help you to create a mobile app for Android, iOS or a PWA from scratch, in a very simple and intuitive way.

How to create an app from scratch

To create a mobile app, you need an original project, expertise, time and above all, good reasons. We have found at least 5 reasons that can motivate you to create an app:

  • Improve brand visibility and reputation
  • Offer specific "ad-hoc" features to your customers
  • Generate interactions tailored to your business needs
  • Take advantage of the ubiquity of mobile phones
  • Improve speed and quality of interactions for your users

Whether you want to create an app to complement your website, reach a new audience for your business or just think you have a great idea for a new app, in this article we will explore each step to make a phone app from scratch, throughout the app building process: from your app idea, through the stores publishing to the maintenance of your app, you will get an easy guide for beginners who want know how to start an app for the first time.

How to create an app for mobile devices

Best step-by-step tips to create your own app:.

  • Get your app idea on paper Get your app idea on paper. The first stage of your app building is to understand what your app is aiming to deliver " itemprop="text">
  • Build a Native app or a PWA, based on your needs Choose between Native App or Progressive Web App: discover benefits and constraints. " itemprop="text">
  • Make your app by selecting the most suitable method for your business Choose the app development method that fits your needs: develop yourself, hire an agency or a freelance developer, use an app builder. " itemprop="text">
  • Create an app with an app builder (no-code option) Obviously the app building process will vary based on the method you’ve chosen for developing your app, but for our purposes we’ll assume that you’ve chosen to go with the no-code development platform, specifically with GoodBarber. " itemprop="text">
  • Test your app on iOS and Android devices After assembling all the pieces of the app creation process (concept, design, and technology), you’ll reach a version that is nearly ready to be released. But before sharing your new mobile app with the world, carry out a series of tests to check if everything is running as you've planned. " itemprop="text">
  • Submit and Publish your app on the stores Once your app is ready, it is time to think about publishing it. It’s a good idea to publish your app on as many platforms as possible as it will allow you to reach as many users as possible. " itemprop="text">
  • Improve and update your app continuously GoodBarber developers recommend to update your app 3 to 4 times a year ( new features, bugs fixes, OS updates). Keep an eye on feedbacks and your app KPIs using the analytics tools provided by Google Play and the App Store. Analytics are also available in your GoodBarber back office. " itemprop="text">

Start an app

1. Get your app idea on paper

Get your app idea: build an app prototype

  • What is your target audience? Your app should be specifically designed to add value to your target audience
  • Which features are most desirable and will help you keep your users engaged.
  • Find out if other mobile apps on the market are performing the same business /concept
  • Check out your competitors, their review, get inspiration for your design 
  • Will you monetize your app?
  • Plan your App Design : create a mockup.  App design  plays a vital role in creating an engaging experience for your users. Researches on websites reading habits and interactions have shown that it takes as little as 500 milliseconds for a user to decide whether to stay on your screen or leave. Once that user decides to stay on screen, it takes about 5 to 10 seconds to decide if he will keep to read the full content. Main factors that determine this decision are  Visual Complexity and prototypicality   : the complexity of the visual design and the representativeness of a design for a given category of websites. In other words, if you want to be successful with your app design and deliver a great user experience for your app, you need to keep your app design as simple and clear as possible, not overloaded, fluid. At the same time, you would avoid unusual / uncommon layouts and opt for a familiar look and feel typical of a given type of mobile apps.
  • Sketching wireframes  of your app allows you to focus on the essential parts of your interface, before starting to work with design elements and styles. Starting from the  MVP  (Minimum Viable Product), it will make much easier to identify where to place the key components of the app and to make them accessible to the user. Using wireframes also allows you to make changes to the interface sketch a lot faster than if you were working with a final mockup.   
  • User Interface design (UI) : the look and feel of an app plays a crucial role in the success of an app. Mobile UI is a set of touchscreen graphical elements that determine how users would interact with your app. Some of them are navigation menus, icons, shortcuts, but also feedback features (sounds, lights, texts), colors and fonts. The user interface should be as simple as possible and remain consistent throughout the app.
  • User Experience (UX) : this is the point of view of your users. User Experience is  the quality and richness of the user journey overall.  This involves the quality of the user interface as well as other elements, such as loading time, depth of app structure, content length, duration of journeys to reach a goal or find content given. It will impact how they see your brand.   Also remember your users are browsing your app on a small screen (According to  Apple’s recommendation , about 44 pixels square is an appropriate size for a touch.)
  • 3-click rule  : to create a successful app, make your app easy for people to use. That means designing it so they don't have to work hard to figure it out and have fun effortlessly. Conversely, when a mobile app is hard to grasp, it reduces user interactions and engagement. So, be guided by the 3-click rule which suggests that users should be able to find any information on a website by requiring no more than three mouse clicks. Don't strictly follow this rule, just keep the 3-click rule in mind in order to design a navigation experience within your app.

2. Build a Native app or a PWA, based on your needs

Choose a native app or a PWA

  • A native mobile app is a software application developed to run on a specific type of device and operating system. Because it was designed to run on a given platform, a native app has the ability to use that device's hardware and software resources. Native apps allow for better performance There are mainly two types of mobile operating systems: Apple's iOS and Google's Android.
  • Native technologies have always been at the forefront of mobile development. This is due to the fact that this method offers reliable and high performance products that can access a wide variety of native APIs and features available on smartphones or tablets. To make an app with native coding means that you will be creating independent outputs for each specific operating system, which will help deliver a refined interface for different devices.
  • In 10 years Apple's App Store catalogue has grown from 500 to nearly 2 million apps available today. Another 2.4 million are distributed through Google Play Store: mobile applications are now part of our daily lives.
  • Native apps account for over 80% of all mobile traffic
  • A Progressive Web App (PWA) is an app that uses web features to give users a very similar experience to a native app. Unlike native apps, PWAs are a hybrid of regular web pages and mobile apps. The term "progressive" refers to the fact that they introduce new features and are initially perceived as traditional websites by users but, progressively, behave more and more like cross-platform mobile apps
  • PWA is the perfect combination of web and native technologies. While they have the look and feel of a native app ( for example they can be installed on the Home Screen of the user’s device ), you don’t need to go through the Stores publication process.
  • PWA doesn’t require download and adapt to mobile, tablets, and desktop.
  • Benefit from SEO and are indexed on search engines
  • Thanks to Service Workers PWAs also works offline
  • 67% of web traffic comes from mobile, PWA ensures a mobile presence adapted to all devices.   

3. Make your app by selecting the most suitable method for your business

Choose the best app development method for your  business

You have 3 main app development methods:

  •   Develop your own app yourself
  • Use an App Builder

4. Create an app with an app builder (No-code option)

Create your app using an app builder

5. Test your app on iOS and Android devices

Test your app on different devices

  • Overall app speed
  • No crashes when performing any action 
  • Performance in poor connectivity 
  • All functionality/interaction responds to the task it’s supposed to accomplish  
  • Design is visually pleasing and correctly adapted to all screens 
  • Navigation is intuitive and efficient 
  • No aspects of the app are “hidden” 
  • App name/store description is self explanatory 
  • Oftentimes, an app maker such as GoodBarber provides a test app you can use to run preliminary checks on your app. The most optimal way to test your app, however, is through its AdHoc version, which is the actual file of the app that will be submitted to the stores that you can download onto and run on your device—it’s the exact replica of what your users will see and every aspect of the app can be tested using this method  

6. Submit and Publish your app on the stores

Submit and publish your app on the stores

  • ​ App Store Review:  Apple reviews each app before approving them for release. Before you submit your app for review, you will need to provide a collection of information (Icon, app preview/ screenshots) and metadata (the name of your app, its category, a detailed description, and additional keywords for ASO). Don’t underrate the importance of the metadata, especially the app description. 
  • App Store publication :  the review process can take a few days, Apple will notify you by email when your app is public. In case of rejection, you will be able to contact the Resolution Center for more info and try to fix the issues. 
  • GoodBarber has put in place a review to guide you through the submission process. Our team will carry out a detailed examination of your app to ensure that it is compliant with the App Store Guideline. If your app doesn’t meet those requirements, we will provide you with advice to help you improve your app and publish it successfully. 
  • Store listing and mandatory info : after creating your app on your  Google Play Console  you will need to register the information that will be displayed on Google Play. It includes mandatory information such as title, short description, full description, graphic assets (pictures, app screenshots), category, contact details, privacy policy. Choose carefully the keywords that you will use: the optimization of your app ranking in the Store depends on it. 
  • APK file and releasing app :   once the Store listing completed, it’s time to upload your apk.file. The Android Package Kit contains all the elements of your app. Then follow the guide on the Google Console to deploy and publish your app.
  • Luckily, publishing a  Progressive Web App  is a lot simpler. All you need to do is take care of the hosting of the app on a web server and link a web domain to it. With this process being so quick and easy, you have more time to spend on optimizing your SEO to ensure your product is easily discovered by the public.
  • Hosting is included with your GoodBarber subscription. However, we highly recommend to purchase and setup your own domain name: this will allow your businesses to build a stronger brand's footprint, avoiding confusion with the GoodBarber's hosting domain name.

Build an app

7. Improve and update your app continuously

Improve your app continuously

How to create an app on your own

1. build a native app, how to create an ios app for iphone, development environment for ios, how to create an android app, java, the most popular, kotlin is integrated with android studio, c and c ++ are possible with some patches, c # in xamarin, 2. create a pwa (progressive web app), app creation help : questions & answers.

  • Time . Depending on the timeframe, the costs may or may not increase. If you need the app by a certain date and the developer has to work overtime, the price will go up a bit. On the other hand, if you are a little more flexible and not in a hurry, the price will be more contained.
  • Quality . The more details your mobile app requires, the more work it takes to develop. All the details are made the way you want, but the price goes up.
  • Functionalities . For example,  logging in with an email and password is not the same as logging in through a social network like Facebook, Twitter, LinkedIn ... A messaging function: the price depends on whether you want to chat in real time, send simple messages or send multimedia content and so on.
  • Deployment costs . If your app is for the B2C market, you need to make sure your users are aware of your app and can find the app in the stores. This usually requires an initial investment in marketing campaigns to gain the attention of users. You can also use ASO techniques to position your app well in the App Stores. Although this point is not directly related to the development of your apps, it does affect the final price.
  • Additional costs . Did you know that there is a cost to submit and publish an app on the App Stores? For Google Play Store, this is a one-time payment, while for Apple's App Store, you will be charged on a yearly base.
  • Maintenance . Today's mobile technologies are constantly evolving. New devices are coming onto the market, with new screen sizes, new peripherals and features etc. You need to make sure that your app is always up to date and that any issue can be fixed as quickly as possible.

mobile app takes an average of 18 weeks to develop

  • Free app with in-app purchases
  • Free app with in-app advertising
  • Freemium app
  • two versions of the same app: the free one and the paid one. The free provides the basic version:  advertisements are displayed, the speed is slower, some features are not available, one language version, etc. The paid version fix the "issues" of the first one: it is advertising free, better performances, all the functions are enabled, the language can be customized; items can be bought in the app.
  • Additional accounts when downloading the premium version: for some apps, you are allowed to create only one account for free. However, if the user needs more additional accounts, he has to download a paid version.
  • Free trials

Create an app

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create a business app

How To Create An App in 13 Steps [2024] | Inc. Projects + Code

In this guide, we cover how to create an app. Whether you’re brand new to app development or an experienced pro that wants to build the next Angry Birds, you’ll need to know how to create an app.

With so many decisions to make when figuring out how to create an app, it can be tricky to get started. 

That’s why we created our guide on how to create an app, including 13 steps that you can apply to mobile apps, apps for smart wearables, desktop apps, and more. If you want to learn how to create an app, you’re in the right place. 

We’ve even included 5 app projects with source code for you to apply these steps and learn how to create an app in a practical way.

And when you consider that the Bureau of Labor Statistics reports an average salary of more than $100,000 for programmers, learning how to create an app can be a valuable step toward a lucrative career.

So if you’re ready, let’s dive into our guide for how to create an app in 2024.

  • What Is An App?

The term app has become so common in everyday language that many of us instinctively have an answer for the question, what is an app?

That said, let’s summarize what an app is and where the idea of an app began.

In the simplest terms, an app is a software program designed for specific tasks or functions on electronic devices. The concept of an app dates back to the early days of computing when Ivan Sutherland created the first recognized application called Sketchpad in the early 1960s to introduce the idea of a graphical user interface. 

Fast forward to the 21st century, and we mostly think about smartphones when we hear the word app. And it’s no wonder because, in July 2008, the launch of the Apple App Store marked a momentous step change in modern technology, with an initial 500 apps that ushered in the modern era of apps. 

Developers could now take iOS development courses to create and easily distribute third-party applications, which led to the mobile app ecosystems we know today and the millions of apps that are available on platforms like iOS, but also on Android.

Initially, apps focused on basic tasks like email, web browsing, and utilities, but now there are apps for social networking, entertainment, productivity, health and fitness, education, gaming, finance, travel, and more. 

And while mobile apps tend to get the spotlight, various other platforms have adopted the usage of apps.

  • Desktop Platforms: Operating systems like Windows, macOS, and Linux now use apps versus the older parlance of programs.
  • Web Browsers: Chrome, Safari, Firefox, and more offer us access to web apps.
  • Gaming Consoles: Popular devices like the PlayStation, Xbox, and Nintendo Switch utilize apps for gaming, media streaming, and other purposes.
  • Smart TV platforms: Apps within TVs are commonplace, not to mention add-on devices like Roku, Amazon Fire TV, Android TV, and Apple TV.
  • Wearable Devices: The use of smartwatches and fitness trackers has become widespread, and these all support apps to extend their capabilities.
  • Internet of Things (IoT) Devices: Whether they’re smart home appliances or industrial IoT devices, each can be via dedicated apps.
  • In-Car Entertainment Systems: These often have app integration for music streaming, navigation, and other connected services.

So whether your want to know how to make mobile apps or apps for wearable devices, the demand is most definitely there.

Why Are Apps Important?

Apps play a crucial role for individuals and businesses, so let’s explore some of the benefits of modern-day applications.

  • Convenience: Apps help us perform tasks quickly and with little effort, whether it’s ordering food with DoorDash, booking a ride with Uber, or watching your favorite shows on Netflix.
  • Personalized Content and Recommendations: Modern apps use machine learning to create targeted content, like personalized feeds on YouTube, product recommendations on Amazon, or curated playlists on Spotify.
  • Making Technology More Accessible: Everyone can use apps like WhatsApp for messaging with basic technical skills, and many apps also integrate accessibility features like screen readers, voice commands, and more.
  • Security: Most apps prioritize data privacy and protection to ensure user data remains confidential and protected from unauthorized access.
  • Improved User Experience: Popular applications are built to be fast and have intuitive interfaces and appealing visuals, which is why companies collect feedback from users to refine and improve their apps.
  • Increased Revenue for Businesses: For companies and organizations, apps can help them to expand their market reach and provide new revenue streams.
  • New Career Opportunities: Widespread usage of apps has created many career opportunities in app development, design, testing, marketing, support, and more.
  • Drives Innovation: The app development ecosystem fuels the innovation of programming languages, tools, and frameworks, as developers are constantly looking for new and more efficient ways to build apps.

Whether you’re curious about how to become an Android app developer or you want to create desktop apps like Microsoft Office and Photoshop, apps have become essential tools and features of our everyday lives, both personally and professionally. 

  • How To Create An App In 13 Steps

So you’re ready to invent an app. Let’s dive into our 13-step guide on how to create an app. At each step, we’ll provide clear and actionable advice that you can use to create a huge range of apps, including mobile, desktop, web applications, and more.

And to help you understand what we’re asking you to do at each step, we will provide a worked example of our own (imaginary!) social media app for people in tech. This should help you figure out how to make your own app in a contextual way.

We’ll then use each step to show we can apply the advice to create our social media app for tech professionals, which we’ll call TechApp! Let’s get started!

How To Create An App In 13 Steps

1. Define Your App’s Purpose And Goals

To move your app from an idea to an actual product, clearly define its purpose and goals. 

An important question you need to answer at this stage is “What will the app do?” or “What problem will it solve?”. 

You need to have a clear answer to these questions before you invest any time or resources. Often, it’s also the first question most angel investors or funding organizations will ask.

You also need to outline the specific goals you want to achieve with your app. Your goals could be to generate revenue, increase sales, reach more customers, or collect important data. Your main goals for the app should be realistic and measurable, as this is what will guide the decisions you make in the subsequent stages.

For TechApp , our purpose is to create a professional and user-friendly platform for building meaningful connections with others in the tech space.

2. Conduct Market Research

This is when you gather information about your target audience and competitors.

Naturally, you expect your target audience to use your application, so you should get an idea of how they behave, their preferences, and their pain points. Without this, you stand the risk of creating an app that’s not attractive to your intended users.

Also, get to know your competitors, including other apps that are similar to your proposed app. Identify their strengths and weaknesses, and figure out what they’re doing well, as you can aim to replicate this in your app. 

It’s also a good idea to learn about what they are not doing very well so that your app can fill that void. 

Our target audience for TechApp is professionals in tech, and our competitors will include apps like Peerlist and LinkedIn.

3. Choose Core Features

A practical way to select your app’s core features is to list all the potential features you can think of. Consider the pain points you identified from the research phase. and brainstorm as many feature ideas as you can. 

After making a list of potential features, decide on those that are most important and feasible. You can then quickly create prototypes and share these with potential users to collect feedback (although we’re skipping ahead a little, so hold on a moment!).

Important: Beware of feature overload! This is the concept of adding too many features early in the app development process, as this can increase complexity and overwhelm you or your development team. You’ll also have to think about what you need to learn to develop an app if you plan to do it yourself.

At this stage, keep things as simple and usable as you can. For example, Meta recently launched their new Threads app to compete with Twitter (or X as it’s now known!). And believe it or not, the Meta app launched without emoji support because they knew they could always add more features in future updates.

For our TechApp , some core features we can consider include user profiles, news feed, projects showcase, and job listings.

4. Choose A Platform

The platform you choose will depend on the type of app you want to build. Consider your intended users and their preferred devices.

Cross-platform frameworks like React Native allow you to code once and deploy on multiple platforms. You could even consider upskilling by taking a Flutter course if you want to use a different cross-platform framework

Your choice of platform is also important because it will determine the language and tools you’ll need to use for development. For example, iOS apps are built using Swift, while Android apps often use Kotlin or Java.

If you’re not sure which to use, think about your existing skills and whether you’d need to take the time out to take a Java course to learn a new language or if you can use your existing skills in a language you already know.

In general, these are the types of considerations you must make now to ensure a smooth development process.

Depending on the type of app you want to build, you might want to consider any of the following major platforms for app development.

  • Mobile applications: iOS, Android
  • Desktop applications: MacOS, Windows, Linux
  • Web applications: Web Browsers
  • Gaming consoles: PlayStation, Xbox, Nintendo Switch
  • Smart TV platforms: Roku, Amazon Fire TV, Android TV, Apple TV
  • Wearable Devices: watchOS, WearOS
  • Internet of Things (IoT): Arduino, Raspberry Pi
  • Smart appliances: Alexa, Google Assistant, Apple HomeKit

When it comes to our TechApp , we’ll assume that our findings revealed an equal proportion of iPhone and Android users among our target demographic, which suggests we need to consider cross-platform development.

5. Choose A Development Method

A software development method is a system that guides the process of managing and building software applications. As a result, it covers various aspects of the development process, such as the design, coding, testing, deployment, and even maintenance. 

Some factors you should consider before choosing a development method are the project’s requirements, the size and scope of your application, and the expected time-to-market. You should also consider the level of user involvement you want in the development process.

Let’s look at some popular development methods.

Agile: Agile development breaks down the development process into small iterations. These iterations, called sprints, work on a specific set of features. Agile also emphasizes regular communication between developers. This is our preferred choice for TechApp . 

Rapid Application Development (RAD): RAD focuses on quickly creating prototypes and then testing and gathering feedback from users. This works well for small to medium applications and also reduces time-to-market.

Waterfall: This methodology includes six stages. and each must be completed before moving to the next. The stages are requirements, system design, implementation, testing, deployment, and maintenance.

Whichever method you choose to adopt, you should also consider leveraging project management tools to ensure the development process is smooth and efficient.

6. Decide On The Tech Stack

This is one of the most important steps, including decisions about the best programming language , framework, database management system, hosting, and deployment. And as you’d expect, there are lots of options to choose from. 

To make an informed decision, consider the type of app you are building and the intended platform. Other important considerations are security, scalability, performance, and any software development tools you need.

We’d recommend choosing technologies that are well-documented. For example, with TechApp , we will choose the following tech stack to build our application.

  • Flutter : a cross-platform frontend framework.
  • Redux: state management library.
  • Google Firebase: Comprehensive set of backend services, including authentication, real-time database, cloud storage, push notifications, and more.

7. Design The UI/UX

Like all apps, your UI and UX are perhaps the most important part for your users, as it’s the part that they will see and interact with. It’s great to have elegant engineering behind the scenes, but without a strong UI and UX, your app cannot succeed.

This is why it’s essential to invest time and effort to create a design that is both visually appealing and intuitive. 

Depending on your own preferences and skills, you can create your app design with tools like Figma, Adobe XD, and Sketch. But if you don’t have strong design skills, consider taking a UX design course  or maybe hiring a UI/UX designer. 

That said, let’s summarize the most important components to focus on at this stage.

  • Navigation: This is essential as it’s how your users move between screens.
  • Responsiveness: Design your layout to be intuitive for different screen sizes.
  • Accessibility: Follow best practices to make your app more inclusive.
  • Information hierarchy: Organize content on each screen in a way that draws user attention to the most important elements.

Overall, excellent UI/UX design will play a major role in the success of your app, not to mention the following benefits:

  • Positive first impression: When users first open your app and are greeted with a visually appealing design, they will want to explore more.
  • Improved user engagement: Providing a seamless and enjoyable experience means that users are more likely to recommend your app to others. 
  • Lowers support and maintenance costs: Good design anticipates user needs and provides visual cues and clear instructions, which reduces confusion and lowers the number of support requests.

When it comes to TechApp , we will be taking all of this into consideration when designing our UI.

8. Develop The App’s Frontend

This is the stage where you take your designs and turn them into reality by actually building your app's interface with elements like the menu, buttons, navigation bars, and anything else your user will see. 

It’s also essential to ensure that your application is responsive and able to adapt to different screen sizes for various devices. Whether you want to build a mobile app, desktop app, or smartwatch app, you need to take this into account.

At this stage, unless you’re using a low-code/no-code solution, the front end will require coding. And depending on your app type, you’ll need to research the right language to build your front end.

For example, if you want to build a web app,  you’ll likely use HTML, CSS, and JavaScript, along with popular frameworks like React or Angular. You’ll also want to consider CSS frameworks like Bootstrap and Tailwind. 

On the other hand, if you want to build a mobile application, you may need to use Swift for iOS or Kotlin for Android.

It’s also important to ensure clear communication between any team members that helped to design the UI/UX and those that are doing the actual building. This is crucial to ensure the implementation adheres to the design guidelines. 

Frontend development also involves integrating any necessary APIs or backend services that your app will use to function.

When it comes to TechApp , we’ll be taking a cross-platform development approach, so we’ll use a framework like Flutter with Redux.

9. Build The Backend For Your App

If the front end represents the outward-facing aspect of your app, the backend is the engineering foundation that ensures everything functions smoothly.

In general, this must handle the business logic by managing a database to store user data and other application content. 

When it comes to building the backend, you’ll need to decide whether you’re going to host your backend on the cloud or locally. 

When it comes to the benefits of the cloud , this is flexible, easy to scale, cost-effective, and ideal for disaster recovery and backup. Equally, local hosting can also be preferable for sensitive data or specific regulatory requirements.

You’ll also need to consider which programming language or database you plan to use options. If you’re building a web app, maybe it makes sense to use Django or Flask if you’re skilled in Python, Ruby on Rails, or JavaScript with Node.js. 

You’ll also need to choose between a standard relational SQL database like MySQL and PostgreSQL or a NoSQL option like Firebase or MongoDB. And if you’re familiar with SQL but unsure how to use NoSQL, you might want to consider taking a MongoDB course to level up your skills.

It’s also really important to ensure smooth communication between your app and other external services or platforms that you need to use. A great way to do this is to implement a RESTful API that can integrate with third-party services like social media platforms and payment gateways.

When it comes to our TechApp , we’ll be using Firebase for the backend to give us access to services like real-time databases, authentication, cloud storage, hosting, notifications,  analytics, and more.

10. Design Security

Security measures are a hugely important aspect of any app, and this usually includes implementing best practices to keep your app safe from attacks and vulnerabilities. 

Naturally, one of the most common components of app security involves securing user details via authentication and authorizations. This is critical to ensure only authorized users can access sensitive features or data. 

You’ll also need to consider a transparent privacy policy when handling user data while also making sure that users have the option to configure settings for the information you plan to collect and use. 

And depending on the app you want to build, some countries and jurisdictions may have additional legal requirements you must comply with when handling user data. Some common examples of regulatory frameworks you might need to research include:

  • GDPR Compliance
  • CCPA Compliance
  • COPPA Compliance (if targeting children)
  • HIPAA Compliance (for health-related data)
  • PCI DSS Compliance (for payment data)

It’s fair to say that you need to do your research and gather the relevant knowledge you need before publishing your app. This is especially important if you plan to use cloud storage, as you’ll need to research their security practices to ensure they align with your own requirements.

And even after you’ve launched your app, you’ll still need to perform regular security audits to ensure you identify potential security weaknesses in your app. This is essential to ensure you address issues before they can be exploited.

Turning our attention back to TechApp, we will implement user verification using Twilio’s Verify API. And as we’re building with the Firebase ecosystem, we will also use Firestore to encrypt sensitive user data like passwords, private messages, and personal details.

11. Test The Application

When developing your app, you’ll almost certainly encounter situations when unintended behaviors appear. Don’t worry, this happens to all of us! 

That said, this is why it’s so important to use regular testing to improve the quality and reliability of your app. 

Now, there are LOTS of different types of testing that can take place during the development phase, so take the time to investigate these and ensure you implement the correct testing types for your own app.

For example, one of the most common examples is unit testing which can help to ensure that individual components or functions work as intended within an app. Another common type is integration testing, which covers the interaction between various components of an app.

If you’re not comfortable with testing, you could consider hiring a QA engineer or taking a software testing course to enhance your own skills.

Perhaps one of the most famous types of testing is the infamous beta test! This is where you release a beta of your app to potential end users to seek their feedback on how your app performs.

By closely monitoring and gathering feedback from your beta testers, you can identify potential edge cases that may have yet to come up during internal testing and then debug or refine your app based on feedback from beta users.

When it comes to TechApp, we plan to release a beta version to a controlled number of tech professionals. 

12. Deploy Your Application

We’re now at the exciting stage of deploying our app! You’ve done all of the hard work, and you’re ready to release your app into the wild.

Well, your options for deployment will mostly depend on the type of application you want to build and the platform you built it for. Take a look at the table below for information on common deployment options for some of the most popular app types.

Mobile Apps

Publish on App Store (iOS)

Publish on PlayStore (Android)

Desktop Apps

Package and distribute as a .exe file (Windows)

Package and distribute as a .dmg file (Mac)

Publish on Microsoft Store and Mac App Store

Web Apps

Host on a web server

Deploy on a cloud platform (eg. AWS, Azure)

It’s also important to point out that if you want to publish your app on platforms like the App Store, Play Store, or Microsoft Store, there are some extra steps you’ll need to be ready for:

  • Creating a developer account
  • Preparing the necessary app assets
  • Submitting your app for review

As you’d expect, each platform has its own specific guidelines and requirements, so make sure you’ve done your own due diligence to ensure you adhere to their requirements, as this is essential for your app to be published.

We’d also say that it’s important to optimize your app’s listing on your chosen platform by writing compelling descriptions with the right targeted keywords. 

If this is an area that you’re not comfortable with, hire a copywriter to handle that aspect. You should also ask users to leave reviews, as positive user testimonials can help make your app more discoverable on these platforms.

When it comes to TechApp , we’ll need to take this all into account when trying to list our cross-platform app on the AppStore and PlayStore.

13. Regularly Update And Improve The Application

Congratulations on building and launching your app! But as you probably already know, the work is not over.

The needs of your users will continually evolve, meaning that you’ll need to be ready to respond to feedback, requests, and changes in your marketplace to remain competitive.

Analyzing feedback and reviews from your users can be a valuable resource to help you stay ahead of the curve for improvements or other features that your users would like to see. 

Also, it very much helps to be quick when addressing bugs, as it shows your users that you’re committed to their experience, which can generate more positive reviews. 

It’s also essential to constantly monitor the actual performance of your application. If you’ve opted for a cloud-based solution, you’ll have access to a range of monitoring tools and metrics to help you do that.

Perhaps you have peak demand at certain periods, and you need to scale up your backend solution to handle that. Or maybe there’s some form of caching that you could implement to reduce latency. These are all metrics that you can analyze by monitoring performance.

If we return to the now-famous TechApp, we plan to use Firebase Performance Monitoring to gain insights into our user’s experience of our app and to address any performance issues before they escalate.

  • Practice Projects To Build Your Own App

Now that you know what it takes to take an application from concept to production, it’s time to roll up your sleeves and get some practical experience!

And to help you do that, we’ve included a range of example apps with source code that you can use to learn how to build mobile apps, web apps, and desktop apps. 

This is especially useful if you’re new to app development, as these app projects are an excellent way to use project-based learning while building out your portfolio. 

Plus, if you already have skills in something like Python and you’re looking for new Python projects , turning your hand to building apps is a great way to broaden your skills while enhancing your resume and portfolio.

1. Real Estate Web App  

Real Estate Web App 

Source Code

Tech Stack:  

MongoDB, Express, React, Node (MERN)


  • TypeScript fundamentals
  • Basics of React, MongoDB, and Node

We really like this MERN web app project as it’s a great starting point for learning how to build React projects from a Figma design.

Expect to build a fully functional dashboard for a real estate agency by using the ever-popular MERN stack, including using React for CRUD operations on the backend, using MaterialUI to create a professional front-end, and you’ll also take the professional route of using TypeScript over JavaScript.

Some other highlights include optimizing images to store on the cloud, along with using Google Auth for user registrations.

2. iOS Movie Mobile App

iOS Movie Mobile App

Swift5, UI Kit, and XCode

  • Swift basics
  • XCode familiarity

If you’re interested in learning to become a mobile app developer and you want to know how to make a phone app, particularly if you want to know how to create apps for iOS, this app project is a great starting point. With this project,  you’ll be learning to use Swift to create an iOS app that’s a lot like the immensely successful Netflix.

As an iOS development project, you’ll be focusing on using Swift 5 within XCode to create a slick interface with the same features you’d expect from Netflix, including carousels and movie tiles, movie search, and the ability to select movies to view more details. 

Making a mobile app is also really relatable, as we all use them, so we can understand what a good app looks and feels like.

You’ll also be learning to implement the MVVM (Model-View-ViewModel) design pattern, which is a great way to level up your app development skills. 

There’s even the opportunity to leverage the YouTube API within this app project, which is an excellent way to learn how to integrate with external API services, as this is a common requirement in app development.

Another cool idea after building an iPhone app is to consider how to make it cross-platform or even create a new version to run on Android.  If you’re not sure where to start, Android development books can be a great starting point.

3. Image Resizer Desktop App  

Image Resizer Desktop App 

JavaScript, Electron framework

  • JavaScript basics

Suppose you’re interested in creating desktop apps but you’re new to coding. In that case, this is an excellent starting point, as it leverages the easy-to-learn JavaScript language with the cross-platform Electron framework. 

And even if you’re brand new to coding and you’re not sure whether you’re ready to start building this app, you could take a JavaScript course to strengthen your fundamentals before using this project to reinforce your skills in a practical way.

Back to the app! We really like this project, as it aims to create a desktop app that can be used to resize images. While it might not be as complicated as Photoshop, this is a really useful application with lots of use cases.

Of course, if you’re serious about creating production-grade desktop apps like Photoshop in the future, we’d also recommend using this as a starting point before learning something like C++ with one of the best C++ courses . 

4. Social Media Web App  

Social Media Web App 

Python, Django, SQLLite

  • Python fundamentals

As one of the most popular programming languages, Python has become a solid choice for developing apps with the Django web application framework, which is why we’ve added this app project to build your own social media app with Django. 

Like any good social media platform, you’ll need to let users create an account with login details while also including the ability to perform essential functions like uploading images, making posts, making comments, and adding likes.

As you’d expect, this is all linked to CRUD operations with a backend database, and in this project, you’ll be using SQLite. 

If this project sounds like fun, but you’re not sure that you have the Python skills you need to learn how to develop an app, consider taking a Python course to plug any knowledge gaps. 

5. Food Delivery Web App  

Food Delivery Web App 

React, Redux, Firebase, Tailwind CSS

  • React fundamentals

If you want to learn how to develop apps, this is another great app project that requires you to create a responsive web application with React with Firebase. 

Being an e-commerce app, a large part of this project involves creating a slick cart experience that allows users to add, edit, and remove items from their food orders. You’ll also learn to use Tailwind CSS to create beautiful animation effects, which is an excellent way to level up your app’s UX and UI.

Overall, this is a great app project to learn about React best practices for project structure while also getting to grips with React hooks. And don’t worry if some of these concepts sound a little strange, as you can always take a React course to get a leg up.

  • Final Thoughts

So there you have it, 13 easy steps for how to create an app in 2024. Whether you’re looking for a job in app development or want to learn how to create an app to enhance your skills, we’ve covered the essential steps you need to know to create your next app.

Plus, we’ve also included 5 different app projects with source code that you can use to apply these ideas on how to create an app in a practical way.

And with a bright outlook for app development across a diverse spectrum of industries and sectors, knowing how to create an app can be a lucrative skill that you can use to advance your career or have fun!

Whatever you choose to do now that you know how to create an app, happy building!

Are you brand new to programming and app development, and you're unsure where to start? Check out:

Our very own Python Masterclass - Python with Dr. Johns

Frequently Asked Questions 

1. how much does it cost to build an app.

Depending on the type of app you want to build, expect to spend anything from a few hundred dollars to several hundred thousand dollars. Overall, the cost depends on the app's complexity, the features you want to add, and the development time. You’ll also need to decide whether you’ll build the app yourself or hire developers while also considering related costs like marketing. 

2. How to Create an App from Scratch

If you want to create an app from scratch, check out the 13 easy steps we’ve covered above. Each of these shows the things you need to know to take an app from concept to production and launch, so whether you want to know how to create a mobile app or you’re intrigued by IoT apps, the information above is applicable.

3. How Do You Create an App Without Any Coding?

Inventing an app is a lot of fun, and if you want to create an app without coding, your two options are to hire a developer to do the coding or to look for low-code/no-code tools like Bubble, Glide, and Adalo. These tools provide pre-built templates and drag-and-drop interfaces that you can use to build an app without coding. 

4. How Do You Validate Your App Ideas?

The best way to validate your app ideas is to conduct market research. This will help you understand your target audience, including their needs and pain points. You can also build a minimum viable product (MVP) to test your app, as this can be used to collect user feedback that you can use to refine and improve your application. 

5. How Do You Make Money From An App?

The simplest way to make money from an app is to attach a sales price to the app’s usage, whether that’s a one-off fee or a subscription model. You can also offer in-app purchases or sell merchandise through your app. Finally, another common strategy for making money from an app via in-app advertising.

6. How Much Does It Cost To Publish An App on The App Store?

If you want to learn how to make an app for the app store, you’ll want to know that Apple charges an annual fee of $99 for any app that you publish, along with a 15-30% commission on any revenue generated from the app. The Google PlayStore charges a one-time publishing fee of $25 per app and a 12% commission on app revenue. 

7. How Do I Start An App Business?

First, define your app’s purpose and target audience, then create a business plan that includes your goals, marketing strategies, and how you intend to make money from the app. You should then create a prototype of your app to test your idea and collect feedback from potential users. 

People are also reading:

  • How To Learn Python
  • Python vs Java
  • Python vs JavaScript

create a business app

Benjamin is a software developer and technical writer for Hackr.io. He is adept at working with the JavaScript MERN stack (MongoDB, Express, React, Node.js), as well as with TypeScript, Ruby, and Rails. As a self-taught developer, he loves learning about new technologies and sharing what he learns through writing. His writings have been featured on platforms like freeCodeCamp and Scrimba.

Subscribe to our Newsletter for Articles, News, & Jobs.

Disclosure: Hackr.io is supported by its audience. When you purchase through links on our site, we may earn an affiliate commission.

In this article

  • Frequently Asked Questions 
  • How to Become a Mobile App Developer? [A Step by Step Guide] App Development
  • Upload WatchOS app on App Store App Development
  • Cleo: Your AI-Powered Financial Sidekick Artificial Intelligence (AI) AI Tools

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How to create an app

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What types of applications can be built with AppSheet?

AppSheet apps work great on both desktop and mobile devices, and are used for a variety of business use cases including project management, operations, field work, human resources, sales, and marketing.

Does AppSheet really not require any coding?

AppSheet is a true no-code platform, which means anyone can build rich apps and automated processes without writing a line of code. The AppSheet Editor helps make creation easier by automatically generating app prototypes and providing smart suggestions for quick customizations. AppSheet also uses spreadsheet-like expressions to incorporate advanced logic to do things like filter data, create dynamic UI elements, and set up workflow automations.

What other data sources does AppSheet integrate with?

In addition to Google Sheets and Google Drive, AppSheet apps can connect to hosted Excel files, Cloud SQL, Apigee, Azure SQL, AWS, Salesforce objects, Smartsheet, OData, & more.

Is AppSheet included in Google Workspace?

Basic applications can be created and shared with small teams in any Workspace account. In order to scale and share apps with larger teams, licenses and an AppSheet subscription is required - AppSheet Core licenses are automatically included in some versions of Workspace Enterprise. Contact Workspace sales for more information .

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The world of no code has taken the software and technology industries by storm. What used to take the skill of software engineers has been replaced by tools that make it easy to create your own applications without the knowledge of coding. But no code doesn’t mean you’re compromising power, instead, it means that you’re building your app with visual blocks that are powered by code. The intuitive visual editor takes a complex subject, like coding, and creates a building environment in a common interface for today’s software tools. If you’ve used tools like Powerpoint or Canva , you’ll be able to navigate Adalo. One last thing: no-code tools have dramatically improved the time to launch for an app. What used to take months (sometimes years), now takes weeks, sometimes days. No code has simplified the building process dramatically and lowered the barrier for anyone looking to create their own app. No code tools are for everyone — even folks who know how to code.

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There’s no shortage of possibilities when it comes to making an app (or several) on Adalo. Everything from booking solutions to CRMs, and customer portals to rentals — all this and more is possible with Adalo.

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Everything You Need to Build Your App

Every Adalo app is made up of screens & components. Screens are the individual pages that a user might see as they interact with your app. Components are the elements on each screen that display information such as text, images, lists, buttons, and more. Screens and components are how you will visually build your mobile or web app.

Feature Templates allow you to quickly add an entire feature, such as user profile and account settings, and come with fully built screens, actions, and database collections. Feature Templates are a unique way of building quickly without sacrificing the ability to customize your app.

Unlike other app builders, Adalo has its own relational database that can be used as the foundation of your app. The database comes with extensive logic, and prebuilt property types to make app-building a breeze.

Actions create the interactivity of a mobile or web app. Adalo has several basic actions, like creating or editing data, and more advanced actions, such as triggering notifications. Inside Adalo you can connect directly to Zapier to connect your app to thousands of other pieces of software or create your very own custom actions.

Control the fonts, colors, sizes, shapes, and more inside our visual designer. With common tools like alignment, positioning, borders, weights, and the list goes on, you’ll feel right at home with this Canva or Figma-like experience while designing your app.

Publish your app to the public through an Adalo subdomain, a custom domain, or to one of the app stores (or both!). Get your app into the hands of all your customers without sacrificing the time or money it takes to develop apps for all platforms. With Adalo, you build once & publish anywhere!

Preview your app across all screen sizes directly in the builder. Once you’re ready to ‘go live,’ Share your app with your customers. It’s really that simple.

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Grow your business with a branded app. No code needed.

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Get complete app ownership with your (and only your) branding including on the App Store & Google Play.

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Design your app icon and customize the layout, look and feel to create the app you’re looking for.

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“Since building my branded app with Wix, I’ve seen more than 25% growth in total sales and a significant increase in bookings. My customers have never been so engaged! It’s a game changer for my business.”

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Plan does not include registration fee for Apple’s App Store (from $99 a year) and Google Play ($25 one time fee), or any additional fee that Google or Apple may charge. These fees are subject to change.

The publication of your app is subject to the approval and requirements of Apple and Google.

What is the process of creating my own branded app with Wix?

First, add your app name and logo. Then fully customize the design with the look and feel you want using our intuitive app builder. To go live, use our automatic app store submission tool to publish* your app on Google Play and the App Store.

 *Subject to the approval and requirements of Apple and Google.

Is this a native app or web app?

A native app, which means it’s built with the native language of the device it is installed on—allowing for a top‎ user experience.

How do I publish my app?

First, open an Apple and Google account and connect them to the Branded App dashboard. Then submit your app through our form and we’ll handle the rest.

Does my app automatically update when I make changes to my site?

Your app and site are synced to the same dashboard. Therefore, any changes or edits made on your site’s dashboard will be reflected in the app, including adding items to your store, adding booking sessions or editing a blog post. Any content or design changes made directly on your site’s Editor will not affect your app design.

Can I migrate my users from the Spaces app to my branded app?

A migration is not required. Once your app is live, members in the Spaces app will get a notification telling them to download your new branded app.

What happens to my app if I cancel my subscription for the Branded App?

If you decide to cancel your subscription, Wix will automatically remove your app from the App Store & Google Play. When a customer tries to use the app they will be notified that the app is no longer available for use.

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No-Code App Builder to Create Mobile Apps for iOS & Android

Our app maker allows you to create an app & publish it on app store or google play store., business owners.

Expand your business by creating mobile app using an easy-to-use cloud app creator


Design quickly the prototype & convert it instantly to a final working mobile application


Convert your idea into an app in low cost without hiring developers or any agency

Attractive Templates


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Creating e-commerce app is now easier than ever with our pre-built and ready-to-use templates. So, create your store now.

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If you want to create an app for a restaurant, then you can use Appstylo as it doesn’t need any prior coding knowledge.

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You can create a complete education app without writing a single line of code. All you need to do is drag & drop elements and edit.

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How To Create an App Using App Builder?

Transform your idea into mobile app using Appstylo app maker without coding in 4 steps. (ranked among free app builders).

1 . Select a template adapted to your business

2 . Customize app using intuitive dashboard

3 . Drag & drop to add content and widgets

4 . Build and publish your mobile application.

Manage and organize app content from backend efficiently and push the new content to the users instantly.

The best way to stimulate user engagement, increase conversion rates, and target the right users.

A place where users can communicate with each other and share ideas for their new app.

Our app creator has an intuitive drag and drop visual editor, which requires no coding skills or knowledge.

Appstylo app maker is equipped with highly customizable pre-built components and elements for you.

Many startups and business owners trust our no-code app development services for creating their apps.

Why Choose Us?

We will never stop delivering stunning features and provide quality service., one-stop platform for users.

Create, publish, & manage your apps using free app builder in one place on the cloud.

Intuitive Building Experience

Visual UI best free app builder integrated with easy drag & drop and rea time preview.

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Unique components for various business dimensions and models to create attractive apps.

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Build native mobile apps with high-performance app creator unlike any other free app builders.

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“… I had the best experience with its sleek design, intuitive interface, and powerful functionality. Highly recommended!…”

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Frequently Asked Questions (FAQs)

Most app development companies would cost around $100,000 for as much functionality as you want to add but using app builders like Appstylo would cost you just $14 per month to $39 per month, depending upon your need for creating a mobile app.

Yes, creating apps without coding knowledge is now possible using app builders online. Appstylo is the best free app builder, that provides an easy (no coding) way to create a mobile app just by dragging and dropping elements and components you want to include in your app and simply customize them.

Not all app builders would provide access to creating cross-platform apps which run on both Android and iOS but there are definitely some app builders like Appstylo which provide you with the services for creating cross-platform apps.

While choosing the best mobile app maker, you must look out for some of the core features that your mobile app builder must have which could include a visual editor, adaptive navigation, flexible layout, content management feasibility, and ready-to-use templates, just like Appstylo.

You can easily create fully native mobile apps using an app maker, but you should choose the appropriate app maker like APPSTYLO which provides you with compatibility to create native mobile apps without any coding skills within a few minutes.

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How to Make an App — A Complete 10-Step Guide (in 2023)

Are you looking to create the next best-seller app? Or are you curious about how to create a successful mobile app?

This is a step-by-step guide on how to create an app. After reading this guide, you know what it takes to create an app from an idea to getting your first customers.

You are not going to write code in this guide. Instead, you will learn the overall process of creating a successful mobile app.

If you are looking for iOS app coding courses, feel free to read Best iOS App Development Courses

Also, keep in mind there are lots of steps to take. If you are working alone, you are responsible for completing each step by yourself. If you have a team, you can share the tasks based on the team members’ expertise.

Here is an overview of the steps to take to build a mobile app:

  • Start with the problem
  • Do competitive market research
  • Choose the features
  • Build the design mockups
  • Implement the design
  • Create an effective marketing plan
  • Build the app
  • Publish the app
  • Market the app through the roofs
  • Iterate the app with user feedback

At the end of the guide, you will also find answers to common questions, such as do you need to be a programmer to create apps.

Before jumping into the steps, here is a quick look at the expectations vs reality of mobile app development.

Mobile App Development: Expectations vs Reality

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Building a successful mobile app is not about writing code. It’s all about solving a customer problem in a form of an app. It’s business like any other. There is a huge competition, and to succeed, you must fail many times and work super hard.


Many people think app development means:

  • Coming up with a cool and unique idea.
  • Writing code for a while.
  • Publishing the ready app.
  • Never touching the app ever again.

But in reality, it’s none of the above. The above describes the process of creating mobile apps for fun or as a hobby. To build a successful app, the process is completely different.

Creating a successful app involves a rigorous feedback loop for implementing features to solve users’ problems. It’s an ongoing process that is going to take years.

First of all, you shouldn’t really “come up with” app ideas. Instead, you should have a problem you face all day that you want to fix. Furthermore, you need to verify that an app is a viable solution to the problem.

After finding a problem to solve with a mobile app, you need to see whom you are competing against.

If it still seems like a great idea to build an app, start planning the minimal feature set that solves the problem.

Then build design mockups for the app and implement the actual design.

Before choosing how to build the actual app, you need to come up with an effective marketing plan.

Finally, it’s time to decide how to build the app. You can use freelancers, hire someone, or use no-code or low-code solutions. In case none of these is possible, you have to code the app yourself.

When the MVP version of your app is ready, it’s time to go live and execute the marketing plan.

When the first users pour in, the endless feedback loop begins. Your users tell you what they don’t like about the app. Then you choose which features to implement to the app to better help users solve their problems.

This is a quick overlook at the entire app creation process.

If you are not looking to create a full-scale app business, some of the steps in this guide will be unnecessary. Or if you are practicing coding and looking to create apps as a hobby, you will find most of the information useless. But if you are looking to make money from creating apps, you have to do it the hard way!

Next up, we are going to take a deeper look at the app creation business.

Step 1. Start with the Problem to Solve

Like any successful business, your app needs to solve a problem. If your app does not solve a problem, you are not going to build a successful business.

First, inventing something new is not necessary. As a matter of fact, it’s really difficult to come up with something 100% original. So never say “This would be a good idea but it’s already done”. Of course, you need common sense on whom you want to compete against. But never scrap an idea because it’s not original!

Speaking of competition, Google Play, Apple App Store, and Amazon Appstore have almost 6M apps combined.

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In the app business, it’s not about the uniqueness of the idea. It’s about who does it best. Also, by combining existing ideas, you can come up with something no one has done before.

Think about an app you use every day. By taking a closer look, you’ll find it’s a combination of elements from existing apps or ideas.

For example, think about Whatsapp. It combines:

  • Sending messages
  • Making phone calls
  • Making video calls
  • Sending messages to groups of people

This all-in-one solution for messaging is a combination of existing ideas. Before WhatsApp, you needed to use separate applications for each task:

  • Sending messages was possible by using the built-in messaging app.
  • Phone calls took place by using the native calling features of a phone.
  • Video calls used to be possible by using a desktop device with software like Skype.
  • Group messaging was possible via emails or apps like Skype or Messenger.

These days, all of these can be found in one free application, like WhatsApp.

The key takeaway of this is to keep juggling with existing ideas. Don’t be afraid not to be innovative.

Here are some tips for coming up with a perfect app idea.

Tip 1. Solve Your Own Problem

Love the problem, not the solution.

Create an app that solves one of your everyday problems. The app must be something you will use every day.

This is the best approach to starting any business. It’s not even recommended to start a business that doesn’t solve your own problem.

If you are facing a problem, chances are other people are facing it too. If you think that problem can be solved with a mobile app, then it probably is a great time to build one.

The best part of solving your own problem is you have:

  • Domain knowledge about the problem
  • Willingness to solve the problem
  • A real problem worth solving

If there’s no problem, there is no solution. If you know nothing about the problem, there is no way for you to truly solve it.

Jot down your everyday problems. These could be work-related, hobby-related, or anything truly meaningful to you. Once again, don’t worry if someone has already done it. If there is a way for you to do it better, you are going to do well.

Of course, you need to use common sense when juggling with existing ideas. If you want to build a dating app, fitness app, or social media platform, you are going to face an unbelievably difficult competition.

For example, to build a successful dating app, you need to beat big companies with dozens of employees. This is something cannot do, at least all by yourself.

Tip 2. Combine Existing Ideas

As discussed earlier, a common way to come up with an app idea is by combining existing ideas.

You can come up with an app idea by:

  • Implementing an existing idea with a slight twist on it.
  • Taking the best features of your favorite apps and combine them.
  • Doing something better than anyone else has done.

Think about dating apps. It seems as if there’s always a new dating app that revolutionizes the dating game. In reality, all those apps work the same way.

Tip 3. Solve a Problem in an Existing App

Solve a problem in an existing app.

Think about the apps you’ve used in the past. Was there a feature that was missing?

If there was, chances are others found it too. You can even read the reviews of an app to see if the users are complaining about the missing feature. If the author of the app hasn’t bothered fixing the issues, this is your chance! You can create your own app that patches the missing key feature.

This technique falls into the category of solving a meaningful problem in the previous technique. This is another way to look at it.

At this point, you have a solid ground to start building ideas.

When you have a prominent idea, it’s time to make some market research to avoid building something useless. The next section teaches you how to conduct effective market research for validating your app idea.

Step 2. Do Competitive Market Research

create a business app

Once you have an app idea, you need to validate it by conducting comprehensive market research.

During this phase, you will figure out to which extent your app idea is implemented by others. Also, you will learn the level of competition. All in all, marketing research helps you validate the idea.

As I mentioned earlier, you shouldn’t be bothered by the fact that your idea is not new. As a matter of fact, it’s good there are apps based on your idea. This shows your idea is actually working.

Instead, I’d be worried if there are no other competing apps. If there’s no competition, chances are someone already did it and failed. For no-competition ideas, the demand is usually low. Furthermore, the problem you solve commonly turns out to be non-existent.

The goal of the market research phase is to tell how well other apps are solving your idea.

  • Perhaps none of the existing apps truly solve the problem.
  • It could also be the author stopped updating the app.
  • Or maybe there was no real demand for the solution.

Before heading over to the App Store, use Google to find out solutions to your problems.

Even though you think an app best solves the problem, there might be a better solution. For example, it could be a web app, physical product, or something else.

This works the other way around too. If there are great solutions in other formats, but there is no mobile app, it could be your chance!

If you are sure your problem needs an app to be solved, the next step is to go to the app marketplaces. Go through the ratings and reviews of apps that compete with yours. Pay close attention to the following characteristics:

  • The name of the app
  • The features of the app
  • Subscription-based
  • One-time payment
  • In-app purchases
  • The app publisher
  • Last updated
  • Reviews and ratings
  • Number of downloads

Keep track of your findings. Use Excel or at least some spreadsheet to collect the information. The findings give you a direction to go with your app. You get great feature ideas, pricing models, and other useful information about the space around your idea. You can then use these findings to develop your app.

Let’s have a closer look at the app characteristics to look for.

1. Analyze the App Names

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Pay attention to the characteristics of the names used in your competing apps.

  • Is there a specific keyword in the name?
  • Is the idea identifiable from the app name?
  • Is the name short?
  • Is the name long?

This, later on, helps you come up with the name for your app. If there is a pattern all successful apps use, you should do it too.

My favorite example is the electric scooter brands. Take a look at the names of the brands:

All these names are abstract words with four letters in the name. So clearly it makes sense to pick a non-associative short name for an e-scooter business.

If you built your own e-scooter business, choosing a similar name would be advisable. This is simply because others found success in doing that.

2. Pay Attention to the Key Features

Take a look at the features of your competitor’s apps. Write them down and pay close attention to:

  • What are the main features that all your competitors have?
  • What unique features do the apps have?
  • Are there any missing features in the existing apps?

This will help you get an overview of the typical app solving your problem.

Later on, you will also read reviews of the apps. Then you can pay attention to what the reviewers think about these features.

3. Examine the Pricing Models

create a business app

How do your competitors make money?

This is an important question. You don’t want to build an app that doesn’t make money.

There are many ways apps can make money. The most common ones are (in no order):

  • Subscriptions
  • One-time payment to install
  • Collect and sell user data
  • Affiliate marketing

By analyzing competitors’ monetization strategies, you gain valuable information about the money-making aspect of your app.

If all the apps are free of charge and ad-free, it might mean trouble.

On the other hand, if the apps are too pricey or littered with ads it can give you a chance to shine. If this is the case, consider building an ads-free app or a more affordable solution.

By comparing the pricing models of the apps, you also get an idea of what’s working and what’s not. If your competitors’ apps are free to download, yours should probably be as well. If your competitors fail in selling in-app products, your app might have similar struggles.

4. Who Is the Publisher?

Who is the publisher of the app or apps you are competing against?

It could be:

  • An individual or solopreneur who has built the app all on their own.
  • A company whose main focus is solving the problem.
  • A bigger company that builds all kinds of apps to solve different problems.

Search through the app marketplace. Google up the companies that have published the competing apps. Try to figure out whether they are freelancers, small businesses, or bigger enterprises.

The goal of this step is to see who you are against.

If it’s a big company, chances are they have entire marketing teams and developer teams working on the problem. Competing alone against this type of player is difficult.

On the other hand, this suggests there is demand and money to be made.

I don’t say it’s bad to compete against big players. But building a better app alone than a company with dozens of employees is impossible. Due to the lack of resources, you will end up doing everything worse than they.

In this case, it’s wiser not to build your app to match the competitor’s app feature by feature. Instead, try to think of a unique angle to attack with. This could be something useful that the big company doesn’t do that well.

Of course, sometimes it makes sense to go big. If the market research shows there’s potential, you could build a startup, raise funding, and start growing fast. This is how most big companies start too.

5. When Was the App Last Updated

There is no such thing as a “ready app”. App development is a continuous process. Your app needs to solve customers’ problems. This means continuous iterations and improvements. Once you stop updating the app, you can say goodbye to the business side of it.

At this point, it’s time to check how your competitors are doing this.

If a competing app hasn’t been updated for a while, it could mean:

  • There is simply no demand and no reason to keep updating the app. This is something you don’t hope to see because it can spell the same fate for you.
  • There might be room for you to take the competitors’ spot. Sometimes there is a great app, but the author stops committing to it for one reason or another. This can offer you an opportunity to take their spot.

On the other hand, if the competing apps are updated frequently:

  • It suggests that competing apps are still relevant and have demand in the market.
  • On the flip side, this means you are going to have active competitors to play against.

6. Read and Analyze Reviews and Ratings

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The app reviews and ratings give you great free insights into your competitors’ app game.

If the app has poor ratings, try to figure out why. Doe the app lack features? Or is the app completely broken? Does the app fail to solve the key problem altogether?

With free insights like this, you can avoid these pitfalls in your app.

If the competitor has great ratings and reviews, make sure to try the app yourself. Use it for a while and pay attention to the UX and the features. Also, take a look at the user reviews to see what makes them like the app so much.

This data can lead you to make better decisions when planning, designing, and implementing your app.

Remember, this is free data someone has worked hard for! Instead of doing the same mistakes as your competitors, you can learn from them before writing a single line of code.

As you can tell, you will gain valuable insight from reviews and ratings. With bad reviews, you know what to avoid. With good reviews, you know what is appreciated. This is a tremendous help to your app development process.

7. How Many Downloads?

You cannot find the number of downloads an app has on the App Store. Instead, you need to use third-party software that specializes in estimating this number.

One example of such an app is SensorTower . You can use the tool for free to analyze your competitor app’s success on the App Store.

As an example, here you can see the metrics of a popular video-editing app CapCut.

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8. Final Verdict: Smash or Pass

The main goal of the competition and market research phase is to help you validate your app idea.

If there is no competition for your idea, chances are the idea isn’t viable. There have likely been apps that have tried to solve your problem before and failed miserably.

A much less likely scenario for the lack of competition is that no one has thought about the idea. It’s almost never the case. Unless there is a completely new trend or movement, it’s really unlikely you are the first one with the idea.

So don’t expect to come up with something completely new. Just make sure your problem is worth solving and that it’s important for other people. Besides, make sure there is not too much competition.

If you choose to roll with your idea based on your research, that’s awesome! But if the idea is not worth implementing, that’s ok too. It’s better to not create an app for the sake of creating apps. Always try to solve a real problem instead!

Once you have validated your app idea, it’s time to learn how to pitch it. You never know when need to explain your app idea to somebody such as investors, colleagues, or friends and family.

By the way, the speech offers a chance to narrow down the scope of your app. This is because an app idea isn’t good if you cannot describe it in one sentence.

Create a 30-second elevator pitch about your problem and the proposed solution. If you cannot fit your idea into a 30-second speech, you are biting off way more than you can chew.

Make sure anyone can understand your pitch. It would be a shame to lose opportunities only because they don’t get it. Don’t forget to ask for feedback on your pitch from your friends!

Once you have researched and validated your app idea, it’s time to move on to planning the features!

Step 3. Choose the Features of the App

Now that you have validated your app idea, it’s time to start planning the features to it.

It’s time for some imagination and creativity.

Think about the app of your dreams. What features would make this app perfect? Forget about the implementation details and let your imagination fly.

Naturally, the vision and features will change over time. Especially when you start testing and gaining feedback, changes are inevitable. But for the time being, there are no limits.

Write down all the features you think your app needs to have.

And don’t think about monetization yet. Even though it’s an important part of the app business, getting test users is much more important at this point.

So for example, if you are building a fitness app for weight loss, here are some core features:

  • Using an email and password
  • Authenticate via Google or Facebook
  • Set up a profile
  • Set a goal for weight loss in a specific time frame
  • Pick a weight loss workout program and follow it in the app
  • Choose a diet and update a dietary calendar on the app
  • See how to perform the required exercises
  • Get notified for skipping workouts
  • Track progress (weight loss, BMI development, number of workouts)
  • Share progress on social media

Choose the Main Features for an MVP

MVP or Minimum Viable Product enforces the idea of launching a small but useful version of your service.

The MVP ideology applies to all businesses, not just apps.

Imagine spending a year or two building an app no one (except you) has tested before. Without customers’ feedback and iteration, there is a 99.9% chance the users won’t like the app. The app might be completely useless, despite the market research effort you did in advance.

The idea of MVP is to help you get user feedback as quickly as possible. The feedback guides you toward the right decisions and understanding of what users actually want.

At this stage, you may get surprisingly good suggestions, or even completely new ideas. No matter what you do, always listen to the feedback. At the end of the day, you are solving your customer’s problems. If you don’t hear them, you are not much of a help to them.

In the MVP phase, the idea is to launch a cycle, where you:

  • Release an MVP of your app to your target customers.
  • Ask for feedback.
  • Make feedback-based updates to the MVP.
  • Ask for feedback on the updates.
  • Repeat until the MVP has turned into a perfect fit for the customers.

This might mean a lot of iterations and customer-surveying.

To build a successful MVP, take a look at the list of all the features you listed for the app of your dreams. Leave out all the features that are not in a key role in solving the customers’ problems. Only choose the most important features that are necessary to demo your app.

To build an MVP, you should spend as little time as possible. To efficiently build MVPs, you can try no-code or low-code solutions.

Step 4. Build Design Mockups

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It is time to start taking steps toward building the first MVP version of your app.

As the first step, your goal is to create an intuitive and user-friendly design for the app.

At this stage, you should think about how the users see and interact with the app and its features.

The fastest way to get your initial ideas out is by drawing them on a physical piece of paper.

Grab a pen and paper and start drawing your design ideas. You can juggle a couple of design ideas. Don’t spend time making them look great. These are meant to be rough drafts that help you better visualize the app’s outlook characteristics.

Choose Main Screens

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Imagine yourself using the app. Then try to think about different views that make up the app.

For example, if you have a business app, you might have:

  • Login and signup view
  • Profile view
  • Goals and progress view
  • Training view

Don’t overthink this part. There is no chance for you to nail it on the first try anyway. You can always make changes as you design the app.

In-App Navigation

Once you have split your app into different views and sections, it’s time to consider how users are going to navigate the app.

The commonly used navigation mechanisms for apps are:

  • Hamburger menu
  • Bottom navigation
  • Top navigation
  • Gesture-based navigation

Your goal is to the navigation easy and enjoyable for the user. The best way to go about making the decision about navigation is by looking at what others do. Open up some of your favorite apps, and pay attention to the navigation in them.

Successful navigation flows seamlessly and is intuitive. If a user has to think about how to find something, that’s problematic. A great user experience is lightweight for the user. The user should not have to solve problems to use your app. Unintuitive navigation drives your users away from your app.

Feel free to read more about different types of mobile app navigations .

Focus on UX

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UX or User Experience is a study of how a user feels when they are using your app.

As a matter of fact, UX is not only an app thing. It’s relevant to all areas of product development. UX is broad concept and you can even educate yourself to become a UX expert.

Mobile app development companies typically have professional UI/UX experts to make sure the app is user-friendly.

The UX can make or break the app. Make sure to get the basics right off the bat. Great UX is all about how easy and intuitive it is to use the app.

To make the UX better, you need to cleverly think about what elements to present on which screen. Furthermore, focus on how to arrange the elements for maximizing usability. The simpler, the better.

Here are some examples of things that impact UX.

Think about reading an e-book on your smartphone. When you open a new page, there is a quick animation reminiscent of sliding a physical page. A small delicacy like this makes using the app intuitive.

But it’s also easy to blow it!

Think about tapping a button and seeing a two-second animation that morphs the button before the action. This negatively affects the UX! The animation is blocking actions for two entire seconds. Because the animation has no positive contribution to accomplishing the task, it should not be there.

If something doesn’t contribute to making the app easier or quicker to use, don’t add it there!

When thinking about the UX, don’t forget the physical usage either. For example, imagine holding a device and not being able to reach a button with your thumb. This is bad UX as well.

It’s the small delicacies that add up when it comes to UX.

Naturally, it would be impossible to create an app with a perfect UX. There is always something some bad UX in every app. Anyway, it’s easy to do optimizations to make the UX as good as possible.

If you (or no one in your team) has UX design skills, start by reading Apple Human Interface Guidelines . This is a comprehensive list of what makes a good app UX. As a beginner, the safest bet is to follow the UX best practices. Don’t try to get too clever.

Remember, you are working on the first version of your app. It’s impossible to nail it on the first try. Thanks to the user feedback, you will receive insights as to what’s working and what is not.

Onboarding Guide

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Don’t forget about adding an onboarding guide to your app.

When it’s the first time using the app, users commonly need some assistance.

Add a simple few-steps onboarding guide on the notable features of the app. Present the onboarding guide to first-time users only.

Remember to strip the bells and whistles for the onboarding guide. Try to keep it as simple and short as possible. A lengthy and unclear onboarding guide negatively affects the UX of your app. It can even drive some users away.

Mobile App Design and Prototyping Tools

You can sketch your app designs with pen and paper. This is the good old way that is efficient and easy.

But before you do that, it’s good to know there are tools created for designing and prototyping mobile apps. I’m not saying you should use those tools, but they offer a nice alternative to pen and paper.

Here are two great free tools I love to use:

create a business app

For the past couple of years, Sketch has become the de-facto tool for mobile app design.

Sketch is a well-rounded vector-based tool. This means you can scale your artwork up and down without losing any level of detail. Working with vector art is useful when dealing with different screen sizes, for example.

The only limitation to Sketch is it’s a macOS-only tool.

create a business app

Figma is another, basically equally as good of a design tool as Sketch.

As opposed to Sketch, Figma has both a downloadable tool as well as an online editor. The online editor works across all the operating systems, so you are not limited to working with macOS only.

Figma also focuses on team collaboration. There are great collaboration features that make it possible for you to work with the app designs as a team.

For an individual user, Figma is completely free. To add multiple designers to the same project, you have to subscribe to a paid plan.

I recommend testing Figma or Sketch! They are super easy to get started with and you don’t need to pay for using them.

🎨 Need a more thorough guide to design tools for app development? Read my comprehensive list of Best Mobile App Design Tools .

Step 5. Implement the Design

When the mockups are ready, it’s time to create the actual design of your app.

During this process, you put together the exact outlook of your app. This is an important step for multiple reasons:

  • You have laid an outlook foundation for the developers to build the app on. Even if you are the developer of the app, you still need to create the designs first. Designing while coding is a very bad idea.
  • You can use the designs of your app in presentations. For example, if you get a chance to pitch the app to an investor or a potential co-founder, it’s good to have something concrete to show.

Before designing, take a moment to consider how crucial role a sleek user interface plays for the app to become successful. Most of the time if not always, it’s a must to have a professional-looking UI. If this applies to your app, the best bet is to get help from a professional designer instead of doing it yourself.

Without any design experience, your app will end up looking bad—even if it doesn’t look bad in your eyes. We all have used those kinds of apps where the creators have skipped the design part. You don’t even have to log in to such an app to tell it looks unprofessional.

So pay attention to the design of your app. Here are some options for putting the design together:

  • Hire a professional designer . You can find freelance designers on Fiverr, for example. Alternatively, you can scroll through Dribbble designs to find one that meets your eye. Then you can check their profile to see whether they are available for hire.
  • Use pre-built app templates . This is the easiest and most cost-efficient way. There are sites and design tools that have pre-built templates you can use. You can then add some customizations to these templates to make them look your own. Alternatively, you can pay for someone to give them the final touch. The big issue with templates is that your app ends up looking like some existing ones.
  • Look for a design-oriented partner . Try to find a design-oriented partner. Think about your friends. Does anyone of them know how to design? Or do their friends know the design game? You can also attend meetups.
  • Learn graphic design . This is the most time-consuming way. If none of the previously mentioned options sound appealing to you, do it yourself! But keep in mind it’s not a walk in a park. It’s going to take quite a while before you can create something beautiful. Consider taking one of the graphic design courses .

Once your app has a professional design, it’s up to you in which order you want to take the next steps:

  • Build the app first.
  • Create your app marketing plan first.

I’ve added creating the marketing plan before the app creation phase. But feel free to swap the order if you want to.

Step 6. Create a Marketing Plan for Your App

create a business app

There are millions of apps out there. As discussed earlier, chances are there are many similar apps to yours too! You need to put effort to get your app in front of your target audience.

These days, more and more app businesses market the app even before the launch. One great example is to create a pre-launch email list where people can join. Another common way to promote your app is by relying on paid marketing.

One of the most misleading phrases you’ll ever hear is “If you build it, they will come” .

Unfortunately, this is so far from reality.

No matter how good an app you create, if you don’t strategically promote it, nobody will discover it. And no, I’m not talking about a couple of LinkedIn posts or Twitter shares. You need to promote the heck out of your app. So much so that you need a clear plan on how to do that.

To create a plan, you need to consider all the marketing options you have. Here is a quick list of both pre and post-launch marketing strategies.

Pre-Launch Marketing Strategies

Before launching your app, there are lots of marketing activities you can already practice.

1. Create a Pre-Launch Email List

Create a list of emails of people interested in your app.

If you don’t do this, make sure to at least create a landing page for your app. This way there is a clear place for potential users to find out more about you and your mission. Include a call-to-action on your landing page to join your pre-launch mailing list.

To build the mailing list, you can use a free tool like MailChimp . This service allows for creating a mailing list of 1000 contacts for free.

But how about the landing page? There are great tools for creating a decent-looking landing page in a matter of minutes. For example, you can use Wix , MailChimp , or even Medium.com . No, it doesn’t involve coding. Instead, you can use pre-built templates and drag-and-drop editing.

You don’t need to worry about the uniqueness of the landing page. Once your app gains more traction, you can pay for a professional to build a real website for the app.

2. Build a Media Kit for your app

A media kit? Never heard of such before, huh!

The media kit is a compact package of your app. It includes your app’s logos and information. Journalists, bloggers, and other people can use the media kit to write about your app.

You can create a simple shareable Google Drive folder for the Media Kit.

Include a link to your media kit on your landing page.

3. Familiarize yourself with App Store Optimization (ASO)

When you publish your app, you don’t just throw it into the app marketplace. Instead, you need to fill in all sorts of information in the app. Pay attention to:

  • Description
  • Screenshots and videos of the functionality
  • Ratings and reviews

I highly recommend reading a complete ASO guide before implementing the strategies.

4. Share Your Journey

create a business app

People are interested in what you do.

You can share your journey publicly on social media or on a blog. It doesn’t matter what your role is in the project. People are still eager to learn how it’s done.

The best part is this phase is completely free and organic. You don’t need to pay for an extra service. All you need to do is dedicate some time to documenting the progress and key learnings.

You can share these stories on your social media. Alternatively, you can create a blog section of your app and share the journey there.

This way you’ll rack up readers that support you right off the get-go. Once the app goes live, they are the first ones to download it and give valuable feedback.

Post-Launch Marketing Strategies

After launching the app, it’s important to market the app through the roofs. Here are some ideas on how to do it.

1. Email Your Pre-Launch Email List

After launching the app, you can happily notify the email list that the app is now live!

2. Spread the Word—But Don’t Spam!

There are tons of social platforms with millions of people. Go ahead and find all the forums, groups, pages, and platforms where your app could be of great interest.

Here are some ideas:

  • LinkedIn groups
  • Quora spaces
  • Medium.com publications
  • Reddit threads
  • Facebook groups
  • Youtube videos
  • TikTok and Instagram hashtags

But don’t forget your mission! Your goal is to help people with your app. This is no exception in the promotion of the app. Your goal is to spread the word to people who could truly find the app useful.

If you just create accounts on the aforementioned social channels and start promoting, you’ll end up being banned in no time.

Instead, create valuable content and add useful comments. As a part of it, suggest using your brand new app. But be subtle. Don’t force it on people!

3. Think about Paid Marketing

If you have some extra budget, consider paid marketing. This can give a nice initial kick to your app.

There are many types of paid marketing options to choose from. These include:

  • Facebook Ads
  • App Store Search Ads
  • Influencer Marketing
  • Promoted Tweets
  • CPI Ad Platforms

I don’t mean you should try each and every one of these paid channels. But do some research and try some of them!

Now you have a better understanding of the types of marketing strategies you can use.

Do some research and create a plan for marketing your app. When the execution of the strategies becomes relevant, you have a document that is easy to follow.

And don’t forget about the pre-launch marketing. You should probably start it already!

Finally, it’s time to move on to building the actual app.

Step 7. Build the App

create a business app

It’s time to create the actual app!

As you guessed, this is the part that requires coding. Usually, this doesn’t mean you have to code the app yourself. Instead, you can outsource the coding process to someone who has done it before.

There are multiple options to choose from.

  • Hire a freelancer . If coding is not your thing and you want to focus on the business, don’t waste time learning how to code. Instead, you can hire a freelancer to develop your app. For example, you can find great talent on sites like Fiverr or Upwork .
  • Hire an app developing company . A more expensive outsourcing approach is to hire a company to develop your app. In addition to the app, you get consulting and project management services too. When working with a freelancer, you are the one who gives direction. But with a professional app-building company, you can ask for direction.
  • Partner with a software developer . Partnering with a developer is a great option for building an app. But to get someone on board to write code, you need to have a convincing record of building businesses in the past. There are so many founders looking for technical partners that you have to be able to stand out! Otherwise, no one is willing to embark on the journey with you.
  • Use a no-code tool . The previous options included getting someone to build the app for you. But if none of the options are possible, you can always take a shortcut and use an app-builder to build the app yourself. There are lots of no-code tools for building all kinds of applications . You can find awesome tools for building mobile apps too. As a drawback, the customizability is limited with the no-code app builders. But if your app’s first version can be built with a no-code tool, then you should definitely go for it!
  • Purchase an app template . There are entire marketplaces for buying and selling templates for apps. One such example is CodeCanyon . If you can find a template that matches what you are building, consider buying it. But remember that the pre-built template always needs customization. First of all, you need to customize it to follow your designs and such. Secondly, there are certain features that are missing. Thus, you need to hire a freelancer to add the missing building blocks.
  • Learn how to code and build it yourself . Last but not least, you can always take the hardest route and learn how to code yourself. But be prepared! It will take a really long time before you can write your own apps. To move fast, this is the least favorable option. But if you are into the coding side of things, then you should definitely develop your own app. Here is a list of great iOS Development Courses .

Also, keep in mind you (or the person developing the app) must code separate versions for each app marketplace. This is pretty much double work.

If you use a no-code solution, chances are you can submit the same app to all the different marketplaces.

Also, the developer might choose to use a framework, such as React Native, to build the app for both platforms simultaneously.

There are some pros and cons for building separate native apps vs building a cross-platform app with one tool.

Step 8. Submit to the App Store

When the app is ready, it’s time to go live!

Unfortunately, this step is commonly easier said than done.

For example, Apple App Store is really picky when it comes to accepting apps. They want to make sure your app is not too identical to an existing one. Besides, the app must meet UI/UX criteria. And last but not least, the app must not cause any harm to the user.

Even though all of this sounds obvious, there is a great chance for new apps to be rejected. Especially if they are coded by someone who has never coded before.

Here is the publication process of an iOS app:

0. Create a Developer Account

Before you can submit the app to App Store, you need to create a developer account.

This costs around $100 per year per user.

Without a paid iOS developer account, you cannot submit apps to the App Store.

1. Ensure the app quality

Read carefully the App Store Guidelines . Make the necessary fixes, if any.

2. Specify your app’s metadata

To get your app into the App Store, visit App Store Connect .

This is the site via which you create an App Store project for the app.

You are requested to specify all the details of the app, such as the title, description, screenshots, and screen videos.

3. Upload to App Store Connect

If you are using Xcode, you can do the upload the app from there.

If you use a no-code app builder, it might have native app publishing features integrated.

Anyway, in this step, you send the app under the app listing created in the previous step.

4. Leave reviewer notes and submit

After shipping the code to App Store Connect, it’s time to send the app project for review.

Before you do that, leave as thorough notes for the reviewer as possible. This streamlines up the review process. After leaving great notes, you can finally send your app for a review.

5. Wait, wait, and wait

It can take hours, it can take days, and it can take weeks. Someone in the Apple Certification Team is going to perform a thorough review of your app.

Yes, there is an actual person that does it!

Their job is to make sure your app meets all Apple’s guidelines. The review time depends on multiple factors. To speed up the process, you should leave good reviewer notes.

6. Get approved (or rejected)

Usually, it takes 24-72 hours for someone to review your app.

After the review, you are either approved or rejected. If it’s a rejection, don’t panic. You can just make the suggested fixes, and resubmit the app. This happens to everyone.

On the other hand, if you just got accepted, it’s time to party!

This is the iOS submission process. To submit your app to other app marketplaces, you need to follow a similar procedure.

Step 9. Market Your App Through the Roof

create a business app

Now that you’ve gone live, it’s time to execute the marketing plan.

Depending on how good a job you did in the planning phase, this step should be easy to get started with.

To recap, at this stage, you should:

  • Email your pre-launch marketing list
  • Run paid marketing
  • Consider influencer marketing
  • Continue with Apple Store Optimization

Keep in mind that if you build it, they won’t come! You need to effort in marketing the app.

One of the best things that could happen for your app is to get featured in Apple App Store. That being said, there is no way to control it. However, if your app meets the demand, looks great, and Apple likes it, there is a small chance to be featured.

Make sure to draw as much attention as possible. And never be pushy! Try to suggest the app for people that are looking for a solution to the problem the app solves.

Step 10. Iterate Your App with User Feedback

create a business app

A mobile app is never “ready”! Instead, it’s an ongoing process. It’s a cycle between you and your users.

Your users have a problem. Your app solves their problem.

The only way to know how your app is solving the problem is by reading and reacting to user feedback.

If there is a feature many users are missing, or if there are issues many users are reporting, it’s time to make an improvement. This is called iteration.

Think about your favorite apps. They are likely updated at least on a weekly basis.

To make a successful mobile app business, you need to work closely with your customers. Make sure leaving reviews and feedback is easy. Comment on the feedback. Analyze the feedback and reviews. Make decisions.

If you think the app is great but the customers don’t, you are deemed to fail.

The process goes as follows:

  • You release the first MVP version of the app.
  • The customers try it.
  • The customers give feedback.
  • You react to the feedback by creating a new feature/version of the app.
  • Repeat forever.

Never take the feedback personally. Be grateful you get valuable business advice for free. The customer is always right. This is generic but so true!

So keep on iterating.

This completes the comprehensive guide on how to create an app. If this is what you came for, then thanks for reading!

If you have some burning questions or doubts, feel free to read to the end. I’m going to make a couple of points. Besides, I will answer some commonly asked questions.

Don’t Take Shortcuts

Thus far you have learned how big a process it is to build apps.

Now you may wonder if there was a shortcut.

For example, did you know that the developer of Flappy Bird claimed to make $50,000 every day? Furthermore, the project only took the creator a day or two to create. Although there are no official reports, based on the hype and the simplicity it had, those numbers must be close to the truth.

So why should you take the hard route if there are shortcuts?

Because there are no shortcuts.

Building a successful business requires years of full commitment—unless you are super lucky.

Flappy Bird was a one-of-a-kind lucky developer. Out of the 6 million apps published to the app marketplaces, I have never heard of a similar story. I’m not taking anything away from the Flappy Bird developer, I think the idea was awesome and he nailed it. But there are zillions of similar apps that never made it.

If you take a shortcut or rely too much on luck, you will fail—even if you published 1,000 apps with this mindset.

Perform every step presented in this guide, and you will get close. You are still going to fail many times. But this is the optimal route to take. If there was an easy way, why wouldn’t everyone do it?

Don’t be afraid of failure. Most of the carefully planned, designed, and implemented apps never become successful. That’s a risk you have to be able to manage.

If you do things right many times, there is a great chance for success.

create a business app

Do you need to know how to code to build apps?

If you want to write code, then yes! But it’s not mandatory for a person to have the technical background to create a tech business. This applies to mobile apps.

Mobile app development is not about writing code. Instead, it’s a full-on product development business.

A successful mobile app solves a customer’s problem. To do this, you need much more than coding skills. As you learned in this guide, you need to be good at:

  • Validating ideas
  • Conducting research
  • Talking to investors

Usually, there are dedicated people that are experts in these particular areas. If you are on your own, you need to handle all these aspects. If you do it well enough, you’ll be able to raise funds and hire a team of experts around you quickly.

How long does it take to create an app?

This is a good question when considering building an app.

Creating an app is an ongoing process. The app is never “ready”. In this sense, it takes forever to create one.

But if the question is how long it takes to turn an idea into a published app, then there could be a definitive answer.

But unfortunately, it’s still like asking “how long is a piece of string?”.

Building a generic app, such as a chat or online store can happen in a breeze. If you use a no-code tool, chances are you don’t have to spend more than a couple of hours.

To write code to create an app takes significantly longer. Some very basic game apps can be created over the weekend.

Learning how to code apps takes hundreds of hours. If you want to code an app without coding experience, be prepared to spend months and work hard every day.

Also, more complex app projects can take months or even years to build. By the way, in this case, you need to make sure there is demand for the app. Never develop in a vacuum! If you cannot code an MVP quickly, you can always build a prototype and get it in front of your users.

Keep in mind creating the first MVP version of your app should not take long! Your goal is to be able to get users and feedback quickly.

What is Swift?

Swift is the iOS app development programming language.

If you want to build native iOS apps, you need to learn Swift.

If you are looking to build Android apps, you need to learn Java or Kotlin.

Should I learn to code to build an app business?

It’s up to you. You don’t need to know how to code to create an app business.

If coding is of interest to you, go ahead! Or if you know how to code, to begin with, then why not contribute to the MVP of your app?

But as your app business grows, you will eventually need to hire other developers to form a development team. It’s simply not possible to keep up with the competition by working as a solopreneur and writing all your code.

If you are the one running the business, you will code less and less the more developers you hire. After a while, there is no code written by you in the app.

So even if you coded the first version of your app, chances are your code will be replaced by someone else’s.

Today you learned the complete process of building a successful app business.

To recap, building a successful mobile app is not about coding or creating cool designs. These two are in a key role, but there is a ton of other things to worry about before.

Due to the complexity of the app development process, it doesn’t even matter if you can code or not. If you have coding skills, you can always hire someone. These days, you can even use no-code or low-code solutions to build apps.

The more important part of the app development process is to identify and solve customers’ problems.

Building a successful app is like building any other business. To create an app, you need to:

  • Propose a solution to an everyday problem important to you.
  • Do extensive market and competition research.
  • Plan the important features of your app.
  • Create and iterate with MVP using real customer feedback and data.
  • Design the app.
  • Create a prototype of your app.
  • Code the app based on designs, prototypes, and user feedback.
  • Market through the roof.
  • Create a forever-lasting feedback loop between you and the customers.

One thing many people get wrong is the “readiness” of the app. A successful app is never “ready” so to speak. Instead, it’s an ongoing cycle of asking what users want and then implementing it.

If you publish an app to never touch it again, you can blow a kiss goodbye to your business too!

When your app gets some hype, you can take it to the next level by raising funding and starting the rigorous hiring process.

Remember, it’s up to you how serious you want to be with your app.

You can create a simple app or game over a weekend by yourself. But keep in mind these types of side projects don’t make any money.

If you want to create apps to make a living, you need to take a more serious route.

Thanks for reading.

I wish you the best of luck with your journey as a mobile app business person!

  • Best Mobile App Design Tools
  • Best Graphic Design Courses
  • Best Swift Courses for iOS App Development
  • Best No-Code App Builders
  • How to Learn iOS Development

How to Make an App: The Ultimate Guide (2024) 

create a business app

Everyone knows that tech companies are some of the most profitable. One of the best strategies for making a ton of money in tech is by making a mobile app.

We talked to Amin Shaykho and Marwan El-Rukby, who created their own app, Kadama, when they were just teenagers. They started as an app to link students with tutors, but when COVID hit, they had to convert to online tutoring.

Case Study: Kadama

Mobile app development industry outlook, how to make an app, how to create mobile apps for ios and android, how much does it cost to publish an app on the app stores, how to validate app ideas, how long does it take to create an app, are you ready to build your own app.

Read our guide start to finish, or click on any of the links above to jump to the info you need right now.

Kadama cofounder Amin Shaykho pointing to the Kadama login page on a smart phone

Amin and Marwan were barely out of high school when they met and started discussing how much tutoring sucks. They got talking about their interests and realized that they were in the unique position to build their own app for tutoring students.

They realized:

You don’t want older tutors. You want tutors from people around your age because they become more like friends. That makes it more fun to learn.

They were both doing internships and earned the money for the original app development. Amin told us:

We paid a contractor $3K to create the first version of the mobile app. I learned the business side, my partner learned the app development process and took over as we learned.

They had to overcome numerous challenges including people using fraudulent tactics to get free tutoring, learning the trick to making videos that encourage users to join their app, the pandemic, and nearly running out of money.

Despite all that, they double to triple their income each year and are expecting to make between $20 and $30 million this year.

Now that you know a bit about their experiences, get ready to learn about the mobile app industry and A-to-Z development process.

When you create an app, the outlook will vary depending on the industry that you are in. For instance, Entertainment software tends to have higher profit margins than healthcare or information services; eCommerce apps are highly dependent on what products you sell.

 Computer Services  25.52%  4.40%
 Entertainment  38.09%  -0.23%
 Healthcare Information and Technology  47.67%  5.72%
 Information Services  32.72%  3.49%
 Software (Entertainment)  63.43%  20.35%
 Software (Internet)  59.11%  -14.32%
 Software (System & Application)  71.52%  19.14%

Mobile apps need to be developed strategically because they can be a source of useful information and fun, but also major cybersecurity issues. The mobile app development process will normally follow the steps below.

  • Create design specifications for your app idea.
  • Analyze the market for your app.
  • Create a wireframe.
  • Design the app.
  • Choose your development platform.
  • Develop the app.
  • Test the app.
  • Publish your app.
  • Measure performance.
  • Market your app.
  • Regularly update the app.

Get ready to learn how each step plays a part in the mobile app creation process.

Create design specifications for your app idea

Like any business, a successful app starts with a good idea. Effectively, you want to establish what problem you will solve and how you will solve it. Amin explained:

First to market is a huge advantage. If you can get in first and dominate, it will be hard for other mobile apps to catch up.

According to Apple’s app store, the 15 most popular types of mobile app ideas that are downloaded include:

  • Photo & Video
  • Entertainment
  • Social Networking
  • Health & Fitness
  • Productivity
  • Developer Tools
  • Apps for Watches
  • Graphics & Design

Once you’ve identified a problem and come up with an app-based solution, you need to specify the requirements for a minimum viable product before you build an app. A minimum viable product is simply the features that will be included in the app to make it useful and earn money.

Analyze the market for your app

Smart phone with an analytics page loaded next to a stack of cash topped by a miniature storefront

Like any other business, mobile apps need to make money. That means you need to research the demand for your service, the target market, and how competitors make money. You can use this tool to help document your research.

Competitor Analysis Research Tool

How to make money with an app

There are numerous ways to make money with an app. Some of the most popular ways to generate income as an app maker include:

  • In-app advertising: You can sell advertising space to other businesses and earn revenue from it. You’ll want to track frequency and length of ads to establish optimal lengths and frequencies for customer satisfaction and revenue. You can also sell an upgrade to an ad-free experience.
  • In-app purchases: Offer your app for free and create opportunities for users to make in-app purchases. This is particularly popular with eCommerce, restaurants, and game creators. It is most beneficial with depletable items.
  • Subscriptions: Charge users to pay regular fees in exchange for access to the app or its features. Many apps use subscriptions along with in-app advertising to get people to spend monthly on their app.
  • Freemium: Offer a free version of the app that is very usable but is lacking a few features that a user can unlock for a one-time fee.
  • Crowdfunding: You can ask for donations from users to support your app. Wikipedia is probably the best-known app maker that uses this strategy to earn money from its app.
  • Affiliate marketing: You can include links to products or services from other companies in your app. When a user clicks on the link and makes a purchase, your business will earn a commission.
  • Collecting and selling data: You can sell your databases to third parties, but many people view this as a poor business practice. The Apple App Store requires disclosing when you track any person or device “across apps and websites owned by other companies for ad targeting, for ad measurement purposes, or to share your data with data brokers.”
  • Paid apps: You can charge to download an app, but you’ll drastically narrow your target market. Most mobile applications that use this model are either highly successful or for business purposes.
  • Sponsorship: You can have companies sponsor your content. This strategy will require an audience that the sponsors can benefit from.
  • Selling merchandise: You can sell products in an app to make money.
  • Transaction fees: Financial services often make money in a mobile application through transaction fees. Companies like Uber and Kadama also use this model.

Kadama is free to download. Then users pay for their tutoring sessions. Amin explained how Kadama makes money:

Let’s say they spend $100: We take $30, and $70 goes to the tutor, which is higher than people taking a salary.

He went on to explain how much Kadama makes with this method:

We made about $10 million last year from the 30% commission. About 80% of that is gross profit, while the other 20% goes to servers, advertisements, and to create application improvements.

Once you have established that there is a market for your mobile application, it’s time to build a prototype.

Get the funding

While the costs of making an app have gone down, part of learning how to create an app is figuring out how to pay for it. Some of the common ways to fund an app are:

  • Pay for it yourself
  • Borrow money from friends and family
  • Get a business loan
  • Raise funds with crowdfunding
  • Venture capitalists

Amin told us:

Be excited for nos. We got 70 nos before we got a yes. If we had stopped any earlier, we would have failed.

He went on to explain that app developers should be careful when talking with venture capitalists.

Venture capitalists will try to scrape you for their data. There’s no such thing as an NDA in this world. Be careful what information you give them because they may be just trying to compare what you do to what one of their investments is doing.

How much does it cost to make an app?

Creating an app can cost as little as $60 per month and your time, but when you hire a designer and developer the costs can go up dramatically. Amin told us:

We paid a contractor $3K to create the first version of the mobile app.

While I (the writer) was working as the content writer for an Australian development firm, I was able to learn a lot about the app development process. Custom software design for fin-tech companies often runs between $9K and $100K per month between the original creation of the mobile app and the ongoing maintenance.

Create a wireframe

Mobile app development should start with brainstorming about a user interface, or what the customer sees when they use the mobile app. App makers normally create apps by starting with a wireframe, which is a two-dimensional illustration of a page’s interface. It shows your web page, app interface, or product layout.

Wireframes help programmers and designers think and communicate the structure of the software or website they’re building. These prototypes also help stakeholders or customers understand what each page of the user interface will look like.

There are three main types of wireframes, with increased detail:

  • Low-fidelity wireframes: Just the basic blocks of where everything would be
  • Mid-fidelity wireframes: These frames may be slightly more detailed and show how the user interface takes the user from one page to another
  • High-fidelity wireframes: These are the most detailed and the best-looking wireframes, but the user interface (UI) and user experience (UX) features still aren’t actually added

What’s the difference between user interface (UI) and user experience (UX)?

A user interface is a front end and the navigational elements that a user can see. Meanwhile, the user experience includes both the UI and other aspects like whether transitions from screen to screen work well, speed of loading, and predictive text.

UX might also include decisions like whether to use dropdown, fill in the blank, or checkboxes to simplify filling out information in app stores.

Design the app

Apple’s Human Interface Guidelines page on a laptop

This stage of the app creation process turns the wireframe into a more functional-looking UI, but it still won’t have all the elements of the backend that require a programmer for the app development process.

You’ll basically be making the app visually appealing with smooth transitions and logical interfaces. There are some differences in the user interface requirements when you create Android apps and iOS app development. At the onset, it’s important to know:

  • iOS apps: iOS apps need to conform to Apple’s Human Interface Guidelines .
  • Android apps: Google also has design standards to follow as an app builder.

When you create apps, it is extremely important to follow the appropriate guides because 6% of app rejections are because they don’t follow the different app stores’ design guides.

Choose your development platform

Once upon a time, you had to hire a development company to design and build an app, create the system architecture, create your own servers, and build your databases. Fortunately, there are no-code app-building platforms that work similarly to free website builders.

  • Appy Pie: $60 per month for a no-code app on both iOS and Google Play Store
  • Softr: Good for beginners
  • Bubble: A balance between power and ease of use
  • Glide: Good for creating simple mobile apps
  • Draftbit: Good for creating powerful mobile apps

Alternatively, you can use legacy app development strategies and host your app on AWS, Google Cloud, or Azure.

Develop the app

Once you’ve chosen what platform to use, you just have to begin app development. This can be as easy as using one of the no-code platforms listed above or spending thousands of hours on custom development. The app development will include:

  • Creating servers
  • Adding automations
  • Adding analytics software
  • Integrating cybersecurity features
  • Integrating payment options
  • Establishing whether storage is on-device or cloud (some decisions are stipulated by app stores)

Once you’re done with app creation, you’ll need to test everything.

Test the app

When you build your own app, you’ll need to do application testing. The application testing process follows the steps below:

  • Outline the process.
  • Select test type.
  • Prepare test cases.
  • Perform manual testing.
  • Perform automated testing.
  • Perform usability and beta testing.
  • Perform performance testing.
  • Perform security testing.

You’ll need to perform this process for each of the operating systems before you submit your mobile app development project to the app stores, which we’ll discuss next.

Publish your app

Amin pointing to the Google Play Store and Apple App Store icons

Next, you’ll want to publish your app in each of the app stores. This part of the app development might be complicated for people who aren’t devs. An app builder will have to submit both iOS and Android apps to the respective stores for the operating systems.

Pro Tip: When many people create an app, they start with an Android app because the Google Play Store is not as difficult to get into as the Apple App Store.

Market your app

After your app development is complete and approved by the app store, you’ll want to market the app. While Amin is in app development, he is keenly aware of how marketing contributes to creating a successful app.

Amin warned:

Don’t be too married to an idea.

The Kadama team markets their mobile app primarily on TikTok, which is what earned them a 30 Under 30 award. Amin explained:

You have to catch [viewers’] attention in three seconds. You have to add a twist that nobody has done before.

He went on to explain:

Research, post a video on social media that’s funny, and get them to download app.

It’s not without trial and error, though. They wasted a lot of money on ads before figuring out how to go viral. Then they changed their strategy to focus on content creation and only boost the content that had already gone viral. Amin explained:

It gets easier once you get to one million TikTok videos in a month. We started doing five videos a day. We just kept hitting more and more. You see a snowball effect.

Improve app store optimization

App development teams will have to submit information to the app store. Like other search engines, you can use app store optimization (ASO) to increase your app’s visibility, reach, and conversion rates. Some of the ways you can optimize your mobile app for ASO include:

  • Use a descriptive title.
  • Use keywords wisely.
  • Describe your app well.
  • Use high-quality screenshots.
  • Add an app preview video.
  • Pick the right category.
  • Focus on icon design.
  • Encourage positive reviews.
  • Optimize your app’s title and subtitle.
  • Add compelling visual elements.
  • Update regularly.
  • Monitor results.

ASO can cost up to $2,000 per month, and some ASO tools can cost more than $10,000 per year. Check out Velvetech’s reviews of some of the different tools.

Be wary of free trials

Many companies offer free trials, but you need to be wary of them as an app maker. Amin explained:

Free trials take a big hit. Overnight, we lost $30,000 and had to figure out how to [deal with] it. We also discovered that the people who used the promo codes never planned to buy and the people who would buy don’t care about the promo codes. So, we spent $50,000 to $100,000 to learn that.

This is consistent with my experience using apps. When I test a web app, I make it a point to use the free trials. Because I’m normally testing them to give my opinion on them in a blog, I have no intent of buying them.

An app maker should be looking for ways to identify the parts of their audience that spends money and focus on what is important for them.

Measure performance

App performance testing concept with a green-to-red meter on a smartphone

When you create an app, you’ll need to monitor both the performance of the app on operating systems and how well it is performing with your target audience.

Depending on mobile devices’ tracking policies, an app maker may be constrained by the amount of tracking allowed.

You’ll want to at least monitor:

  • Uptime and downtime: This helps you understand how well app users are able to access your app.
  • Number of users: The number of users that are using your app on a daily, monthly, and annual basis are an indication of your reach and where you should focus your marketing efforts.
  • User satisfaction: You want to track ratings, churn rate, and user feedback to help you understand whether your app design and business model are landing well with your target audience.
  • Revenue: You’ll probably want to track revenue, earnings per user, and number of users who are free versus paying.
  • Profit: You’ll need to track the expenses and profit margins.
  • Cost of customer acquisition: Measuring the cost to acquire new users is critical because it shows how much you need to make from each app user to become profitable. Amin told us Kadama’s cost of acquisition is $200.

Use data to improve your mobile platform

Your data can be a key component when you develop an app. It can help you find new features and even turn your mobile app from a money pit to a profitable app. Amin explained:

We launched in 2020 and we were profitable in mid-2022. We weren’t profitable, and we had three months of earnings before we would lose funds. We increased the profitability by raising our commissions from 15% to 30%.

I literally called our 200 best-performing tutors and convinced 99 that it would be better because we could invest in features that would make them more money.

Regularly update the app

Anyone wondering how to make apps might be surprised that when you develop an app, that’s just the beginning of your app-building journey. You should expect to keep building continuously. Some reasons you’ll want to keep building when you create an app include:

  • Improving the app’s appearance
  • Adding desired features based on user feedback
  • Eliminating bugs in the app’s functionality
  • Conforming to changes in the operating system and app store policy
  • Removing features people don’t value
  • Improving cybersecurity

Professional app developers understand all this, but many people new to app development are surprised at how often an app builder needs to update a web app to comply with the Apple and Android app development requirements.

At this point, you know how to create a mobile app, but there are differences in apps created for iOS, Microsoft, and Android devices. Let’s look at some of the differences that affect the entire development process.

Amin striking a thinking pose in front of a glass wall with the Apple logo and the Android robot etched on it

There are two main ways to create an app that will work for both iOS and Android users:

  • Cross-platform app: A development team will normally prefer to build in a way that ensures an app functions on both Android and iOS devices. You or your designer or developer will be able to use your coding skills to create the majority of the app, then you’ll need to make modifications for each of the platforms.
  • Native app: If you want to learn how to build an app that works perfectly on a certain device, your app development company will need to build a native mobile app. This means you’ll need to create native apps for each of the platforms you want to be on…and it means you’ll be doing more work to create an app.

Let’s look at how to make an iPhone app first.

How to make an iOS app

You’ll want to spend a lot of time on Apple’s developer site when researching how to make iPhone apps. They recommend using the programming language Swift and the software tool Xcode . Check out their tutorials on each to learn how to create an app for iPhone.

Once you’ve completed the app-building process documented in the sections above, you’ll need to:

  • Create a developer account for $99 per year (or $299 for enterprise accounts).
  • Submit your app and all documentation.
  • Wait for approval or change requests.
  • Make any necessary changes to the app.
  • Optimize your app shop listing.
  • Resubmit when you make updates to the app.

You might be wondering how to man an app for iPhone for free. Let’s find out if you can.

How to make an iPhone app for free

Sorry, everyone. Unless you already have a developer account, you can’t get into the Apple app store for free. It’s only $99 per year, but every app builder who wants to include their app design in the iPhone has to pay the fee even if you are building a free app.

Other than that fee, you can build your app for free if you have a server and the coding skills to be an app builder without hiring people.

How to make an Android app

To begin Android development, you’ll need to follow the process below:

  • Download Android Studio.
  • Create a project.
  • Find project files.
  • Update the text.
  • Change the graphics.
  • Add padding.
  • Review the code.

Pro Tip: For a more in-depth walkthrough, learn how to create an app for Android in this tutorial .

After the Android application development is complete, you’ll need to:

  • Go to Google Play Developer Console.
  • Link the developer account with a Google Wallet Merchant Account.
  • Create your application.
  • Apply for an App Store listing.
  • Upload app bundles or APK to Google Play.
  • Wait for content rating.
  • Fix app pricing and distribution.
  • Publish the application.

You can learn more about how to make an app for Android on AppInventiv .

How to make an Android app for free

Like iOS, Android app developers also have to pay to list an app. It’s a $25 one-time fee for each app you add to the Google Play Store. That’s why so many people who start in mobile application development choose to go with Android before building an iPhone app. Just follow the steps in the previous section.

Google Play Store requires a $25 one-time fee, while Apple charges $99 a year for individual app developers or a $299-per-year fee for your development team.

Amin striking a thinking pose in front of a screenshot of UpFlip’s Market Validation blog

There are numerous ways to validate app ideas. Some ways to validate your app ideas include:

  • Survey your target market to find out what they want.
  • Use wireframes and prototypes to establish whether people like the design of the app.
  • Use the beta testing functions in the app stores to detect bugs.

Pro Tip: Check out some of the best ways of validating ideas .

The average time to develop a mobile app is six to nine months. The app design process will vary depending on the programming language, desired features, operating system, and skill of the development team. Expect the mobile app development timeline to look something like this:

  • Ideation and validation: 2–3 weeks
  • Design and pre-development: 5–7 weeks
  • App architecture: 6–7 weeks
  • App development: 3–6 months
  • Testing: 2 weeks
  • Finalization and launch: 1 week

You can use automated testing to improve the time for testing and ensure the code is free of errors. If you’re set on learning mobile app development yourself, know it could take two to three years of training before you are up to the level of an experienced app builder.

We’ve broken down a complex concept by taking inspiration from Kadama’s success. While I, the author, am not a developer, I recommend starting with a no-code app builder to get an understanding of how to develop an app, then when you get stuck, hire an app developer to take your project to the next level.

What’s your app idea, and how do you envision making it profitable?

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Intuitive For Experienced App Makers and Beginner App Creators

With our click and edit technology you can easily create apps with no coding required. Choose from a wide range of templates to get started building your app in minutes. Once you’re in our app builder you can leverage hundreds of out-of-the-box features available in our marketplace to start adding robust functionality to your app quickly.

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Quickly add functionality to your app with our click and edit app builder. It makes prototyping a breeze and allows you to rapidly experiment with new ideas and designs. We have a real time app previewer in our app builder that updates instantly as you make changes in the editor. This simplifies the app development process, and makes it easy for anyone to create dynamic mobile apps.

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Using No Code App Builders vs. Developing Mobile Apps From Scratch

Never worry about complex infrastructure.

Most people don’t realize how much goes on behind the scenes of a well functioning mobile app. When you build native apps from scratch there are hundreds of parts you’ll need to consider. You don’t want to spend time worrying about load balancers, firewalls, servers, databases, backups, and more—you get the picture. Fortunately for you, BuildFire’s app builder takes care of all the heavy lifting for you so you can focus on what you care about most, your business.

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When building a mobile app, everyone faces the constraints of quality, price, and speed. When you’re building an app on your own, it can be hard to align development resources in a way that gets you the app you want within your budget constraints. With BuildFire’s app maker we give you an unfair advantage in this equation. Our app maker saves you a significant amount of time by leveraging existing features, immediately leading to cost savings, and since these features are utilized by thousands of apps, you can rely on the quality of development.

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Unfortunately app development doesn’t always go as planned for many people. What you think you’re getting might be wildly different than what you end up with. With the ability to rapidly prototype with our mobile app builder, we’re able to show you up front what type of app you’re going to get.

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Usually an app management dashboard is an afterthought for most people building their app from the ground up. Normally you would have to get a developer involved for every little change you’d like to make with your app. With BuildFire’s app builder, that is a core element of the experience. Even if we end up developing custom functionality for you.

Is BuildFire the only no-code app builder?

There are actually many options to choose from in the market, and at face value it might be hard to understand the difference between many of the different app builders. However, there are many very important differences between app builders. The differences are a combination of quality, functionality, customizability, support and price. What makes BuildFire stand out is our high level of customer service, ability to customize the platform far beyond our existing functionality, our simple to use interface, as well as our robust amount of features available in the marketplace. If you’re looking for the cheapest option available for simple apps, you might want to look for a cookie cutter app builder that doesn’t offer much customization.

Frequently Asked Questions About Using An App Maker

An app maker allows you to build multiple apps for Android and iOS devices without writing a single line of code. BuildFire’s drag and drop app creator allows non-technical users to build mobile apps without needing to get a developer involved. Our mission is to empower the business professional to create high quality apps without ever having to worry about technical infrastructure or manage a team of developers. The concept of an app maker revolves around utilizing modular building blocks of functionality to build your app, essentially piecing it together like lego pieces. Our marketplace consists of over 150+ units of functionality called plugins you can utilize to build your app.

Using an app maker allows you to create an app and bring it to market in far less time than you can compared to building it from scratch. Our thesis is why spend time and money reinventing the wheel. Every time you build a mobile app there are many common components such as authentication, push notifications, firewalls, load balancing, multimedia, content management etc. BuildFire has all of these common features ready to go out of the box so you can focus on what matters most, the functionality that makes your mobile app unique.

Using an app maker still allows you to build native mobile apps for iOS and Android, however by using a platform, you won’t need to build everything from scratch for your mobile application. Hiring a development team to build your app from scratch can be time consuming and risky, so unless your app is your business, it generally makes sense to find more cost effective mobile app development solutions like an app creator.

Yes you can! Our developer SDK makes extending the functionality of the BuildFire app creator very easy and powerful. There is no limit to the type of advanced features you can create.

This is a question we get very often and unfortunately there isn’t a one size fits all answer. It’s like saying how much does a house cost? It certainly depends on the size and scope of the app that you’re trying to create. If all the features you need for your app are available on our platform out of the box, it is arguably the most cost effective way to build an app. If we don’t have all the functionality you need for your app out of the box, we typically still have most of the functionality you need and it will still be considerably cheaper to build with us vs. building your app from scratch.

BuildFire will handle the submission of your application to both the Apple App Store and Google Play Store. You will be required to create your own developer accounts, however we will handle the submission and review process for you. Since our app maker launched, we’ve put 10,000+ apps into the market!

Within the mobile app development space there are essentially two distinct categories of development platforms. Low-code and No-code platforms. Most low-code development platforms still require programming knowledge and coding skills, while no-coding required app creators allow you to build mobile apps without writing a single line of code. The biggest thing you should be evaluating when you’re evaluating a no-code app creator is whether or not they support adding custom functionality to your app typically through a developer SDK.

We have a 14 day free trial you can sign up with to start building your app completely risk free! Our free app maker plan makes it easy for anyone to build a professional app from scratch.

Apps created with BuildFire have built-in app maker data on the backend. As an owner or admin, this gives you crucial insights into your users, their behavior, and app performance. You can even use tools to connect your app with an existing database.

New app maker apps are launched every day through various platforms and app makers. End-users won’t know the difference between an app created with a drag-and-drop builder or traditional development. But BuildFire really stands out when you compare it side by side with an existing app maker. Apps built on our platform have limitless capabilities. If you can’t find a feature you need from our expansive app marketplace, you can have your own app developer or one of our developers create it for you. Other app makers and no-code app builders don’t offer this level of total customization.

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Sell products or services in your app, sell advertising space or put your app in Apple’s app store or Google Play Store via a freemium model or paid app.

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Benefits of using a no-code app builder

App maker software like AppMachine can help you to create mobile apps to have a presence in the mobile app market. And the best feature: no coding skills are required!

No need to hire developers

With a no-code app platform, you can build apps for all mobile operating systems without the need to know a programming language or writing a single line of code. You can minimize costs because you don’t need to hire an app developer.

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Create an app without worrying about technical infrastructure, app security, updates of operating systems, or your app’s performance. AppMachine takes care of the app-building process and uploads it to the app stores.

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Excited? You should be!

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With a no-code platform, you remove a lot of steps in the app development process.

Decide on your goal and the features required in your app. Gather all the required information and assets.

Use our drag-and-drop editor to add your blocks to rapidly prototype your idea. Add advanced features like a web service connection or add your own features using JavaScript.

Use our real-time preview to test all the functions of your app, so you know that your customers will be satisfied with your app.

Publish your mobile application on the internet or as an iOS and Android app. The complicated process is completely automated.

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Frequently Asked Questions About Using An App Builder

Our AppMachine app builder lets you build apps for Android and iOS devices without writing a single line of code. Use our preconfigured blocks to quickly add features and add your own data. Style your app as your want, even if you are not a designer. And add your own features with our JavaScript block.

The benefits of using an app maker are that you don’t need to hire a development team because there is no coding required. This makes app development and development costs predictable and minimizes risk and investment. An app maker gives you high-quality mobile apps on the web, iPhone, and Android devices.

The drag-and-drop interface makes it easy to build mobile apps and publish a professional app in only a small portion of the cost of a custom-made app.

You get a web app for $19/month or a native app in the app stores for $63/month. With our business plans, you can build multiple apps for a discounted price. You only need to create a developer account at the different app stores to get your native app in both app stores.

You enter the details that the app stores want to know about your app, and we take care of the technical part. And if you run into any issues getting your app approved, our support team will be there to help you along.

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How to Build a Mobile App – The Step-by-Step Guide

How to Build a Mobile App – The Step-by-Step Guide

create a business app

Are you wondering how to create an app? Then you’re in the right place. This article will go through the entire mobile development process, from planning to publishing and everything in between.

We’ve defined eight steps in total. You can see each one below. Skip to relevant sections if there’s something you want to know.

Table of Contents

  • 1 How to Build a Mobile App: 8 Key Steps
  • 2.1 What If You Don’t Have an App Idea?
  • 2.2 What Problem Will Your App Solve?
  • 2.3 What Features Will Your App Offer?
  • 2.4 Who Will Use Your App?
  • 3.1 A Note on Competition
  • 3.2 List What Makes Your Competitors Good
  • 3.3 Define Your Competitive Market Edge
  • 3.4 Talk to Your Audience
  • 4.1 The Main Methods of App Monetization:
  • 5.1 Testing your Wireframes
  • 5.2 Build Your Design Elements
  • 6.1 Mobile App Development from Scratch
  • 6.2 Learning to Make an App
  • 6.3 Front-end and Back-end Development
  • 6.4 Front-end: UI
  • 6.5 Mobile App Development with an App Builder
  • 6.6 Test the App
  • 6.7 Testing on Android
  • 6.8 Testing on iOS
  • 7.1 Create Your App Store Listing Pages
  • 8.1 Promote to Your Existing Audience
  • 8.2 Paid Ads
  • 8.3 Other Options
  • 9 The Time to Start Is Now

How to Build a Mobile App: 8 Key Steps

Plan your app.

Before you get started with the app development process, you need to plan it. The more thorough you are at this stage, the easier the rest of the mobile app development process will become.

Since you are reading this article, you probably have a good idea about the type of mobile app you want to create. This is great news because it means you can start thinking about the app in more detail.

What If You Don’t Have an App Idea?

If you don’t have an existing app idea, think about problems you or people you know struggle with and how you could solve this with a mobile app.

Write down various issues and solutions. Once you have a list, choose some of the best ideas for further research.

If you want some inspiration, head to Google Trends . You can use the search tool to find trending topics in various categories. Maybe one of them will provide a good app idea.

create a business app

Another good source of inspiration is the Trending SubReddits community . Every day it posts about what people are talking about on the app.

Below are the trending Subreddits from March 1, 2021. Maybe an app to simplify meal prep would be a good app idea.

create a business app

Once you have some ideas, you need to choose the best one. Below are some questions you can answer to help you settle on an idea for the app development process.

What Problem Will Your App Solve?

All the most successful apps solve a particular consumer challenge. To be successful, make sure your app does the same.

Think about why someone would want to use your mobile app. If you can think of a good answer to this question, you may be on to something.

Here are some examples:

  • Domino’s App: Makes it easy for people to order pizza from their phones.
  • Instagram:  Allows app users to share photos with their friends.
  • PodBean: Makes it easy for people to organize and listen to podcasts.

Be aware that the problem doesn’t have to be completely new.

Your app could offer a twist on an existing solution. For example, Zoom didn’t invent video calls, but it did make it easier for a particular group of people to make them. Or it could solve a problem for a specific audience.

Think about a radio station that wants to build a mobile app so its listeners have easy access to the station’s feed.

The station doesn’t have to reinvent the wheel. The best version of this app will be similar to all the radio station apps out there. The main difference is the content and the target audience rather than the app idea.

What Features Will You r App Offer?

Next, consider the exact features your app will offer. Remember that app development becomes more complex as you add functionality. The cost to build your app may also increase if you hire a development team to make your app.

A good idea is to create a Minimum Viable Product (MVP). This is a version of your mobile app with only the essential features.

You can build in additional functionality with updates if you decide that people need it. Consider the popular social media app, Instagram.

create a business app

It has plenty of core features, such as the ability to share images, follow friends, add stories, contact other app users via instant message, add comments, and search through a detailed discovery feed.

However, when the app was first released it was much simpler. It only allowed app users to share photos with their friends. This was the company’s MVP.

Going back to the radio station mobile app idea, the most basic version of the product will be a page with the station’s feed and maybe a schedule.

Once the station has made a great version of this app, it can consider adding extra features like commenting or downloadable content.

Who Will Use Your App?

Your app should have a particular target audience in mind. Consider the people who struggle with the problem you want to solve, as this is most likely to be your target audience.

It’s important to define your target audience before starting the mobile app development process. Many of your biggest decisions—everything from core features to app design to marketing—will come down to what your audience wants.

Research Your Competitors and Audience

Next, you should perform market research. This will help your app development process in several ways.

  • Gain a better understanding of the app store market.
  • Discover the types of mobile apps that are successful.
  • See how apps are solving problems similar to the ones you want to solve.
  • Discover inspiration for app design and features.

You can perform market research manually by looking at the most downloaded apps in the main marketplaces such as the iOS and Android app stores.

Narrow the search down by category to see what others are doing in your area of interest. Download some of the best ones to try them out.

create a business app

If you have the budget available, you could use analytics software like AppFigures to get more information about competitors.

A Note on Competition

It’s tempting to become downhearted if you find an existing app that does what you want to do.

But you shouldn’t be. The App Store first opened way back in 2008, meaning people have been building apps for over a decade. This means the chance of competition in your niche is nearly 100%.

Finding an app idea similar to yours during market research isn’t a bad thing. In fact, it shows there is a demand for your product.

You should be more worried if there is nothing out there at all, as this might suggest that people don’t want what you offer. Similar apps mean your idea has an existing user base.

There are several reasons why existing competition isn’t necessarily a bad thing when it comes to the app development process:

  • People may be interested in trying alternatives . Think of dating apps; each fulfills the same fundamental role whilst taking subtly different angles that give people the option to diversify their choice. Also, people don’t necessarily settle on one mobile app; they enjoy switching between multiple similar apps, either routinely or at random.
  • Existing apps don’t necessarily capture the entire potential market. Just because an app already exists in your niche doesn’t mean it’s captured or claimed its entire potential user base. Think about all the different food delivery apps that are available.
  • You can research existing competitors and apps . Existing apps in your area give you a point of reference and research. You can look up vital statistics about their performance and see the best features.
  • The customers for your niche are already out there. Convincing people to use a better version of something that already exists is easier than convincing people to use something they’ve never used or thought of before.

List What Makes Your Competitors Good

While you are researching other mobile apps, make notes of what you like and dislike about each one.

Make sure to consider:

  • The features that are available.
  • The app design elements.
  • How you move from one screen to another.
  • Whether you have to log in or create an account.

Once you’ve done this, it’s time to move onto the next step of the mobile app development process.

Define Your Competitive Market Edge

Your mobile app can’t simply be a copy of something that exists already. Each and every app—just like other commercial products—needs a USP.

Your USP will not only become your headline feature, but it’ll also become a major component of your sales and marketing strategy. It needs to be something that is catchy, memorable, and useful.

Whether you’ve discovered similar mobile apps in your niche or not, you’ll need to draft the angles you’ll use to compete with others and convince people to use your app over theirs. These angles will be advantageous when you come to release and market your product on the app stores.

Your edge is also about your competitor’s weakness. Read your competitors’ reviews and identify common themes, and look them up on forums like Reddit, Quora, Yahoo Answers, etc.

Here are some examples of the competitive edge of popular mobile apps. Note that many of the mobile apps aren’t drastically different from the ones that came before.

  • Zoom to Skype: Ability for anyone to join a call whether or not they have an account.
  • Telegram to WhatsApp: Open the same account on multiple devices. Plus potentially better privacy.
  • Disney Plus to Netflix: Access to Disney content.
  • Canva to Photoshop: Easier for beginners to create professional designs.

It’s important to note that the USPs don’t necessarily make the former apps better than the latter apps. Many people would rather buy Netflix than Disney Plus, for example. And most professionals still use Photoshop.

The point is that the competitive edge makes the apps stand out and appeals greatly to the target audience.

Talk to Your Audience

Once you’ve looked at what your competitors are offering, you should speak to your potential app users. Doing so early in the app development process ensures you build an app that contains the features that they want.

Imagine you want to build an app for your restaurant . Once you’ve analyzed your competitors, you should have a good idea of the types of features users enjoy. But it’s only by talking to people that you will find out if this is actually the case.

You could create a survey asking about various features you are thinking about including. Once you’ve generated some responses, you should have a better idea about what app users want.

Decide How You Will Monetize Your Mobile App

If you want to make money from your app, you have to consider how you will do so. Apps have a high development cost, and effective monetization will help you get this investment back.

You have several options for monetization. The right one will depend on the type of mobile app you plan to release.

It’s important to think about monetization before you start designing your app so that your chosen method is fully integrated into your product.

The Main Methods of App Monetization:


This is probably the most common form of app monetization. You’ll likely see it in many of the apps you use.

One of the reasons ads are so popular is because it’s easy to add them to a mobile app. You don’t have to think about building complex paid features into your app development process.

Ads also make it possible for you to make money despite your app being free. This means more people are likely to download it from app stores. Ads come in many forms. Some are disruptive to the user experience, while others are more subtle.

create a business app

If you want to use ads to monetize your app, you have plenty of options. Consider platforms like:

  • Google AdMob

These are great for beginners as you just have to add the code to your app. The platforms will deal with connecting you to ad buyers.

Generate Business

Many people make an app to increase the revenue potential of their business. The app doesn’t generate money. It just gives people another way to buy your product.

Think about ecommerce stores that build an app version of their online landing page or hair salons that use an app to process bookings. The mobile app contributes to the business’s bottom line, but it isn’t the product.

Asking people to pay for your app is an easy way to monetize it. But it can be a challenge to convince people to do so.

To get around this, many apps offer users something for free. This could be a free trial or extra features people pay to unlock. It then encourages users to sign up for the paid version.

Both Google and the Apple App Store make it easy for the development team to charge for the app. But they also take a significant cut of your income.


Similar to the above, you could offer a free trial period that automatically changes into a paid subscription after a set period. Or you could offer a subscription version of the free app that enables access to a whole host of ‘pro’ features.

Think of video editing software that lets you use the app for free, but makes you buy a subscription to export your clips. Subscriptions can be very profitable as they generate repeat revenue rather than a one-time payment.

In-app Purchases

This is a form of monetization that is especially common in gaming. You monetize via in-app purchases that unlock extra features, in-game currency, or other content.

The idea is that while many customers use the game for free, those who pay for it more than make up for the lack of earnings from free users. If people like your game and play it consistently over time, your earning opportunities are almost limitless.

Pokemon Go is an excellent example of this. Estimates suggest it has made over $4 billion , despite it being completely free to use.

Build an App Wireframe

create a business app

At this point in your mobile app development, you should be building a picture of what your app will look like.

You’ll know:

  • The features you want to include.
  • What competing mobile apps offer.
  • How you will monetize your app.

The next stage is to plan how this will all fit together in your mobile app. You do this by creating a wireframe.

Wireframes are digital sketches of apps or websites/pages. Wireframes provide a series of outlines of buttons, pages, functions and other design elements that can help you get a sense of how elements of your app will fit together and affect user experience. They can be exported into other design tools to help designers create UIs and skins.

Remember that the more features you plan to offer, the more difficult this stage of mobile app development will be.

There is a debate about whether you should design your app’s skins, logos, and branding before or after wireframing. After all, how can you create a sketch of your app without knowing what images will fill in the gaps?

We’ve included app design in the next section, but you can do it before or during the wireframing process if you prefer.

Wireframes have a practical purpose ; they allow you to get a sense of how users will navigate your app and how it will function from a mechanical point of view.

They outline exactly what will happen when users press a button in your app.

It’s essential that you organize this before you start developing your app. It’s much cheaper to fix an issue at this stage than it is once you’ve started the mobile app development process. This can have a big impact on the development cost of your app.

A wireframe doesn’t have to look exactly like your finished app will look, at least in the early stages. Start by building a basic sketch that shows the key elements and how the navigation will work.

If you pack your wireframe with graphics and logos you’ll get bogged down in tweaking visuals when you should be focusing on user journey and flow. You can add more detail when you are confident about the basic flow.

It’s good practice to make it as easy as possible for people to use the main features of your app, so this should be the focus. Check out the example home screens in the image below. Each one makes it super easy for the user to access the main feature.

Going from left to right, this is:

  • Guitar Tuner: Tune a guitar.
  • Coinbase: Add funds to buy cryptocurrency.
  • Canva: Create a design for popular social media sites.

create a business app

You can hide secondary features or pages within drop-down menus.

There are tons of wireframing applications online, such as those from Axure , MockPlus , and Adobe . They are all great for app development, although they can also be used to wireframe other types of programs.

Many of them are designed for users with no experience, with templates and drag-and-drop services to simplify the process. Or you can even use pen and paper to create your wireframe. Just go with whatever’s easiest for you.

create a business app

Image: Kelly Sikkema/Unsplash

Testing your Wireframes

Once you’ve tinkered with your wireframes, it’s best to test them extensively.

Don’t just do this yourself; recruit family, friends, and coworkers to go through your wireframes on different devices. The more people that test your wireframe, the more likely it is that you’ll discover flaws.

The aim at this stage of the app development process is to make sure the app’s user experience is as simple as possible. Provide people with different tasks to do on your app and see if they are able to complete them.

Look for places where the navigation is more complicated than it should be or where instructions aren’t clear. Prototypr has a good guide to wireframe testing that you can check out here .

Build Your Design Elements

During wireframing, you should start planning the visual elements of your app.

This includes things like:

  • Images and media.
  • The design of buttons and screens.
  • Color scheme.
  • Animations.

create a business app

Image: Harpal Singh/Unsplash

Assuming you’ve done a thorough job of wireframing, you should have a good idea about exactly what you need to build your app to maximise user experience.

If you are building an app for an existing business, this section will be easy. You can use your existing material and make it suitable for your app.

This will ensure consistent branding across all your promotional materials.

A restaurant can use the same logo and menu images, for example. If you don’t have existing material, you’ll have more work to do.

Consider hiring a designer to create some of these elements if you aren’t comfortable doing so yourself. There are plenty of useful tools available to help with app design.

  • Logo generators from Shopify and FreeLogoDesign . Both these services provide high-quality templated logo designs.
  • Color palette generators from Coolers or Canva . These provide you with color palettes that make sure your app’s branding is consistent.

Now you’re starting to get a good idea of what your app will look like, it’s time to move on to the next stage of app development.

Choose Your App Development Strategy

When it comes to building a mobile app, you can take one of two approaches: developing it from scratch or using an app maker. Here is a look at each of these processes in more detail.

Mobile App Development from Scratch

If you choose to make your app from scratch, you’ll have to create the entire product yourself. You’ll either need to learn a programming language, leverage developer productivity tools or hire an app maker to help you with building the app.

A development team will work with you to:

  • Create various wireframe prototypes.
  • Draft your back-end.
  • Create user/graphical interfaces.
  • Finalize your front- and back-end.

This is ideal for those who want to work with developers and designers on longer-term projects.

It’s also often essential if you want to create a commercial app with completely new features.

Finding freelance developers is relatively easy.

Post an advert on a freelance marketplace like Upwork to have professionals contact you with proposals detailing how much it will cost to build the app and how long it will take.

Check out reviews and past products to make sure you get a qualified candidate. Ideally, you’ll find someone who has experience building apps like the one you want to create.

How Much Does It Cost?

Paying someone to create an app is expensive. Clutch discovered that the median development cost to create an app is $171,450, and costs ranged from $30,000 to over $700,000.

And the development cost doesn’t necessarily end once the app is built.

After you release it to the App Store and Google Play you may discover bugs or want to add updates. If this is the case you’ll have to pay for the app developer to action these changes.

Learning to Make an App

Learning mobile app development is time-consuming. But there are plenty of courses and platforms out there that make it possible to do so if you are committed.

For example:

  • Treehouse’s Beginning Android track teaches you the basics of Java—the programming language required to build Android apps—and then moves into basic Android app development. The Java and Android courses take 21 hours to complete in total and you’ll end the course by creating a simple weather app.
  • The Coursera Android App Development Specialization takes around six months of consistent work. It can be taken by those with no previous knowledge of how to make an app.

Both of the above platforms also have options available for learning how to make an app for the iPhone. Unfortunately, creating mobile apps for Google Play and the App Store requires different app development skill sets.

The great thing about learning how to create an app yourself is that the development cost can be nothing more than the price of the courses you take to learn how to do so.

You can start building basic apps in just a few weeks. Getting to the standard required to build complex apps will take much longer.

Check out this article for more information about what it takes to learn how to build an Android App.

Now it’s time to dive further into successful app development.

create a business app

Image: Jexo/Unsplash

Front-end and Back-end Development

Once you’ve prototyped your idea with wireframe mockups, it’s time to think about building your app for real.

This is where most DIY app builders get bogged down in details and jargon that they don’t understand.

Firstly, let’s just summarise the difference between the front-end and back-end:

Front-end: The front-end is what you see as a user or customer. It comprises the interface and components which you can interact with.

Back-end: The back-end is the core/brains behind the front-end and deals with app functionality, requests from the front-end and data.

If you build your back-end first, which is generally the more time-consuming of the two, then you may find that your UI is limited to what you’ve built into your back-end.

However, if you design your front-end first, you might be penalized when adding extra functionality in the back-end.

Overall, it is generally considered most logical to build your back-end first. The back-end drives the front-end and without its core fundamental elements, it’s difficult to envisage how your UI will come together. Also, if you’ve wireframed then you’ll have an idea of UX and flow already, better enabling you to design your core back-end and choose what services you need to get your app running.

Starting with your best wireframes, work out and jot down what APIs you’ll need and whether you’ll need custom APIs and data diagrams, and then delineate your servers. For example, if you want to enhance the chat experience with API, you have to first make sure your backend is capable of handling this new feature. Then, you can go to sendbird.com to find a live communication experience that works best for your app. Start with the backend, then move to the API.

There are a number of back-end solutions that allow for the creation of back-end services without the need to code. These include Parse and Kinvey .

Front-end: UI

create a business app

The user interface (UI) design is often considered the ‘fun bit.’ You’ve slogged at your app databases, servers, and APIs but now it’s time to get creative once more.

App UI design now revolves around what are called WYSIWYG editors. This simply stands for What You See Is What You Get.

They allow for the design of user interfaces that look identical on your screen to how they’d look in real life. You can easily insert visual elements, create icons, menus, and screens and generally design the look of your app with pre-made visual elements.

Often, you can import your wireframe into a WYSIWYG editor, allowing you to quickly drop visual elements into your wireframes. This enables you to easily test the app for user experience and compare your prototypes.

Visually designing your mobile application is absolutely pivotal to everything from marketing to sales. It concerns how your app will be visually advertised and the aesthetic attraction it will have to your users. Everywhere your app goes, its visual design will follow in the form of screenshots and logos.

Mobile App Development with an App Builder

App builders are the app version of web builders like Wix or Squarespace.They make it easy for companies to create apps without writing a single line of code. You just choose a template and then add the features your app needs.

You can see the AppInstitute tool in the image below.

create a business app

You can customize the design of your app with text, images, color schemes, and logos. In the end, you get a fully personalized app for your brand or business.

There are several big benefits to using an app builder.

These include:

  • They’re fast. You start with a premade template and then add additional features from a library. If you already have app content available—like text and images—you can have your app ready in just days or even hours.
  • They’re proven to work: The apps and features provided by app builders are proven to work. You can create an app without coding or knowledge about beta testing because this has already been sorted. If any issues do occur, the team behind the app builder will fix them.
  • The app design is optimized for different uses: App building platforms know what different types of users need from an app. By providing you with templates, you don’t have to spend as much time planning or researching.
  • You can use the app on both iOS and Android: The app maker will create both iOS and Android versions of your product for the respective app stores. This is essential to ensure the widest possible reach.
  • They help with the extras: App building platforms will typically help with all the extras that come with building an app. For example, publishing the app to the App Store and marketing your mobile app.
  • The downside to using one of these tools is that you are restricted to the features already on offer.

They’re great if you want to build an app for your business using a proven feature set. For example, building a coffee shop or a restaurant app.

But if you have your eyes on creating a brand new idea, like the next Facebook or Uber, you’ll have to develop your app from scratch.

How Much Does It Cost to Build an App like This?

Using a builder for app development is cost-effective as the cost is lower than building an app from scratch. The app templates you use to create an app have already been developed and you essentially just pay a fee to use them.

Test the App

During app development, you (or your developer) should be routinely testing your app.

The purpose of testing is to identify major issues, crashes, dead ends, dead links and error messages to make sure that your app works well.

At this stage, you can test your app virtually using smartphone simulators. You can test individual features as you build them out.

Once you are reaching the end of the app development process, it’s important to test the software on your phone. This will show you whether or not everything works together smoothly and where you can improve your app.

Start by testing out the app yourself. Run through the main ways you envisage people using your app to check the process is smooth.

Then you can ask a small number of people you know to test your app. The idea at this stage is to check your app works on a wide variety of devices. If any bugs or issues occur, fix them before releasing your app to the public.

If you want to do further testing, you can hire the services of a company like Testlio or Xbosoft .

Testing on Android

The easiest way to test on Android is to publish your app on the Google Play Store but only make it available to certain users. You can then send a link to users who will be able to download your app and try it out.

If you want to do this, you’ll first need to create a developer’s account.

There are three types of tests you can run:

  • An internal test makes your app available for up to 100 users.
  • A closed test that lets you share the app with a wider set of targeted testers.
  • Open testing that lets anyone download your app and submit private feedback.

You typically want to go through each of these testing methods in order, gradually increasing your audience size.

Google has an excellent guide you can use to help you during the testing process. Check it out here.

Testing on iOS

TestFlight makes it easy for iPhone app developers to set up tests of their products.

Just create an Apple app developer account and then upload the version of the app you want to test to App Store Connect.

You can then share a link to the iOS app asking people to download TestFlight and then try out your app.

Like on the Google Play Store, you can test internally with up to 100 app users or externally with up to 10,000 users.

Apple recommends making the type of feedback you want clear to users when sending out invites. TestFlight software makes it super easy for people to provide feedback directly by taking a screenshot while using the app.

You can then view this feedback within App Store Connect.

Find out more about testing on iOS devices at this link .

Release Your App 

Now you’ve built and tested your app, it should be ready to go. It’s time to release your app on the Apple App Store and Google Play!

Here are the most important stages of your app launch:

Create Your App Store Listing Pages

The first step is to create listing pages on both Google Play and the Apple App Store. This will make it easy for both Android and iOS app users to download your app.

Assuming you tested your app on both these platforms, you already have your app developer accounts set up. It’s then just a case of optimizing your pages.

Your listing page consists of several main elements:

This is self-explanatory: it’s the title of your app. But you can optimize your title by adding descriptive keywords to help you stand out when people search for your app.

For example, look at how DoorDash has added “Food Delivery” to its title. It makes it obvious what the app is for.

create a business app

Your app icon is important as it’s what stands out when people search on the App Store. Try to make one that is instantly recognizable to your users by using the same color palette and design features as your app and other branding elements.

create a business app


The screenshots and images section is the first thing potential users see on your listing. Use this section to highlight some of your app’s most important features and benefits.

You can also add a video to this section that shows your product in action. You can see that’s what Noteshelf did in the image below.

create a business app

App Description

In this section, you need to write more about the features of your mobile app and why people should use it.

Start off with the most important point, as this is what users will see when they visit your page. You can then go into further detail in the “read more” section.

See how Unicorn Ad Blocker starts off by highlighting that it is currently running a 50% off discount, before explaining the money-saving benefits of an ad blocker.

In the “read more” section, the company then provides more detail about the product. This includes information about its specific features.

create a business app

Include user feedback 

It’s also a good idea to include any user feedback you get on the app stores. This is as simple as adding user reviews to your app’s listing.

Users trust reviews because it gives them an idea of what to expect from your app and how other users have experienced it.

Apps with great reviews also tend to get more downloads because people want to download a product that they know will work well.

Promote the App

Now onto the final stage of app development: getting people to use it.

The great thing about publishing your app on the app store or Google Play is that these platforms will promote your app for you. When users search for terms related to your app, yours will show up.

The problem is that these listings are competitive. This means it can be difficult to actually show up. You’ll need to use other app promotion strategies to be seen.

Luckily, there are plenty of options available. Here are some of them:

Promote to Your Existing Audience

For many app developers, promoting the mobile app to your existing customers will be enough to generate downloads.

There are many ways you can do this.

Promoting your app on social media sites like Instagram or Facebook is one. Just create posts telling your followers about your app and include a link to your download page.

Starbucks regularly promotes its app on its Instagram profile.

create a business app

If your app is for a physical business like a restaurant or a shop, promote the mobile app in your premises.

Or if it’s for a media channel like a radio station or a blog, advertise your app on these channels.

The key is to make use of the promotional spaces you have on hand. Your email list is another good option.

When promoting your mobile app, clearly show users what the benefit of downloading it is.

  • Restaurants could highlight promotions and coupons that people can only access from within the app.
  • Coffee shops, bars, hotels, or salons could focus on stamp-based loyalty schemes that people need to download the app to use.

You can even add a specific benefit for users who download the app and use it for the first time.

create a business app

Image: Jud Mackrill/Unsplash

Paid ads are the easiest way to get your app to show up when users need it. Use Google Ads or Apple Search Ads to get your mobile app to show up in the marketplace when people search for relevant terms.

These ads are super effective because at first glance they appear to be regular results. They also appear above all other listings. Check out the ad for VivaVideo below which shows its ad on the search term “Video Editor App.”

create a business app

To create an effective campaign you need to build an attractive ad and choose the most relevant keywords.

You should also spend some time optimizing your app listing for conversion. If you don’t, users will be less likely to download your mobile app.

The issue with search ads is that they cost money to run. If you have a good method of monetization you’ll be able to generate a profit. If not, you may lose money.

Other Options

We’ve focused on the above two options as they provide the biggest bang for your buck without needing too much investment in time or money. But there are plenty of other ways you can promote your product without needing the app stores.

These are good options if you have the time to invest in them or existing experience in these areas.

  • A good PR strategy will get you app coverage in the press. This will get the word out to a large audience, which can result in more downloads.
  • Creating a website and implementing a Search Engine Optimization (SEO) strategy will bring people to your site when they search for relevant terms on Google. SEO can take a while to pay off, but when it does you’ll get a steady stream of relevant traffic.
  • Ads in traditional media formats such as TV, radio, and billboards can be expensive, but if you have the budget you can get your app in front of huge audiences.

If you want to learn more about any of these strategies, we have an in-depth guide to mobile app marketing that you can check out here .

The guide discusses everything you need to do from pre- to post-launch.

The Time to Start Is Now

That’s the end of our article on app development. We’ve covered everything you need to create an app, from thinking of an app idea to launching it.

The planning, brainstorming, ideation, and drafting stage of making an app is always the same. Take time to plan your approach throughout the entire process: it’ll save you time, money, and effort.

After that, you’ll have to either build your mobile app in the custom way by working through its various elements or use an app creator . The main differences between these options are the development cost, the time it takes to get set up, and the features you’ll have available.

Whichever course you choose to take, always reflect on where you are and how far you’ve come.

The app development road may be long and winding, but you’re sure to learn a thing or two and many hugely successful app owners once shared your intrepid position!

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31 thoughts on “ How to Build a Mobile App – The Step-by-Step Guide ”

How to Start an App Business in (2024): Step-by-Step Guide

Plan Template thumb

Free Mobile App Business Plan Template

Matthew Khalili

19 Min Read

how to start an app business

Are you a startup enthusiast with a brilliant business idea? Or do you want to expand your current business by getting digital?

Well, whatever your motivation is, developing an app is a promising way to translate your business idea into a successful business.

An average American adult spends nearly 88% of their total phone time on mobile apps. This leaves ample space for mobile app businesses to flourish, grow and develop.

Now, don’t let your lack of technical expertise stop you from starting an app. It is possible to not only start an app business but turn it successful if you follow the proper way.

If you are wondering how to start an app business, this blog is a perfect guide.

So without any further ado, let’s get started.

Quick fact sheet
Initial investment The startup costs vary between $30,000- $500,000 and more depending on the complexity of the app.
Location Remote mostly. However, co-working spaces and tech hubs can be good picks for physical setup.
Hours Hours vary depending on the needs for development, customer support, and app fixes.
Profit Margin Exceptionally great profit margins, varying between 20-65% and sometimes even 85%.
Skills required Programming languages, UX/UI design, market research, and marketing.
Demand Extremely high demand for finance, health, utility, and entertainment apps
Challenges Extremely competitive marketplace, difficulty acquiring customers, challenges with monetizing, etc.

How much money do you need to start a mobile app business?

The cost of starting a mobile app in the US varies between $38,725-$267,850 and more. However, the cost can extend up to $500,000 or more depending on the complexity and scope of your SaaS app.

These costs are highly influenced by factors such as development costs, the complexity of the app, location, and much more.

Pros and Cons of Starting a Mobile App Business

Starting an app business is indeed a rewarding venture. However, like every business, there are both pros and cons to starting a mobile app company.

  • Global reach: Easier to tap into the international market and capture a worldwide audience.
  • Scalability: Easy scalability to accommodate more features, users, and new trends.
  • Low overhead: Less operational and overhead expenses.
  • Competition: Intensely competitive marketplace with millions of existing apps.
  • Rapid technological changes: Demands constant updates to stay relevant.
  • Monetization challenges: The easy availability of free apps makes vcc3 monetization difficult.

A Complete Guide to Starting an App Business

Table of Contents

  • Research and validate your app idea
  • Brainstorm a mobile app name
  • Create an app business plan
  • Secure seed funding for your app business (optional)
  • Choosing a mobile app development platform
  • Develop an app
  • Register your app business
  • Apply for business licenses and permits
  • Get business insurance
  • Apply for a bank account & business credit cards
  • Pre-launch and mobile app marketing strategy
  • Develop a monetization plan
  • Build a team as you grow
  • Make your app available in app stores
  • Release timely app updates

Developing an app might be easier. However, starting a successful app business isn’t. Let’s uncover every detail that goes into starting an app business, right from idea validation to gathering user feedback to testing new ideas.

1. Research and validate your app idea

The first step in creating a sustainable cutting-edge application is to conduct a thorough market research. The quality research at this step will essentially lay the foundation for the success of your mobile application.

Ensure cover a detailed analysis of the following to create a fresh, innovative, and problem-solving solution for your audience:

  • Target audience: Identify your target users and analyze their pain points with current solutions. Assess the market size for your solution and determine your targeted available market (TAM).
  • Competitors: Identify your potential competitors and assess their standing in the market. Discover problems with their mobile apps and see if your solution fills the gap.
  • Failed application analysis: Don’t only choose a successful app for your analysis. Look after failed applications and see where and what they did wrong to avoid the same mistakes in your application.

At this step, simultaneously, you will also work on validating your mobile app idea. The idea behind this entire analysis is to ensure that you chase a problem that’s real and demands a solution.

Instead of jumping in with the first idea, it is better to ideate, analyze, and then finalize an app idea that is better than the rest. Remember to give every idea an equal chance before scraping it off entirely.

Find an appropriate product-market fit for the validated idea and rework the areas where there is a scope for improvement.

Now, with your validated idea move ahead and brainstorm a name for your mobile application.

2. Brainstorm a mobile app name

Before you move to complex parts and start development, finalize the name of your mobile application. However, finding the right name is a struggle in itself.

Now, if you are already operating as a successful business, launch your app with the same name. This will make it easier for your existing customers to find you.

However, if you are launching a new business, here are a few suggestions that can help you brainstorm the perfect name for your app development company:

  • Brainstorm the keywords that reflect your business offering. For instance, if you are launching an app in the health and fitness segment, include related keywords in your app name.
  • Choose a simple, easy-to-recall and easy-to-spell name.
  • Choose a short name. Different app stores have character limits. So better brainstorm the ideas within that range.
  • Don’t use heavy jargon or phrases in the name.
  • Use online name generators to find name ideas.
  • Ask for suggestions from creative people in your social circles to finalize a perfect name.

Overall, keep your brand values and its value proposition in mind and find a name that’s a reflection of those values.

Also, ensure that the name is unique and is available for registration. If you are planning to register the business with some other name, finalize that as well.

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3. Create an app business plan

From determining the business strategy to executing app development to financing to launching the application and marketing- a lot needs to be planned, executed, and monitored while starting your own app.

Creating a mobile app business plan ensures that you understand the market thoroughly and have every step figured out to withstand the changing tides of the mobile app industry.

Moreover, if you are planning to raise funds for your mobile application, having a well-crafted app plan will give you the edge over other app developers.

Wondering what goes into writing a comprehensive app plan? Here are the most crucial components your business plan must include:

  • Executive summary
  • Business Overview
  • Mobile app industry analysis
  • Mobile app services
  • Marketing and sales strategy
  • Operations plan
  • Key management team
  • Financial plan

Writing a cohesive actionable business plan is a taxing job. It requires in-depth detailing to present your business idea thoroughly.

Not very good at writing? Need help with your plan?

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4. Secure seed funding for your app business (optional)

Now, you need money for app development and other activities to turn those ideas into a reality.

Assess your monetary position and check if you require additional funds to start with the mobile app development. If so, how much?

Seek out a small loan from family members and friends to avoid any burden of repayment and high-interest rates initially. However, if that’s not the choice, identify the available funding sources and determine the best options for your needs.

Here are a few options for you to consider:

  • Crowdfunding
  • Angel Investors
  • Venture Capitalist firms
  • Credit card financing

If you are planning to seek funding from investors, you need to present a pitch of your business idea. For a certain stake in your business, they will provide you with equity.

However, you can always start small and seek funding from outside as you scale the app further.

5. Choosing a mobile app development platform

To begin the app development, first, finalize the ideal platform for your mobile app. All the mobile apps in the market have used one of these 3 app development processes to create apps:

Native apps

Native applications are developed to run on specific devices and operating systems. Such apps have access to the native device’s API, thereby, allowing you to build high-performance apps with a highly refined interface.

These apps are expensive to develop since you need different outputs for different operating systems. But they can be found easily by your target users for downloading. For reference, 80% of mobile traffic is generated through Native mobile apps.

Undertake the market research to gather an in-depth understanding of both the app stores- Apple App Store and Google Play Store. Assess the number of Android apps and iOS apps and the market share and revenue position of these platforms to make an informed choice.

For instance, as of 2023, there were more than 3.6 million Android apps and 1.8 million iOS apps on Play Store and Apple Store respectively.

Identify if your potential app users use Android or Apple devices and also consider the suitability of your native app with a respective operating system.

PWA (progressive web apps)

PWA is a hybrid of web pages and mobile applications. It is a web app that offers users a similar kind of experience to native apps.

These apps require no download and are indexed on search engines. They don’t require access to native device APIs to perform and are perfect for app businesses that require frequent updates.

It’s easier to target more customers with PWA than a native app and it is comparatively cheap to develop.

However, since the PWA’s don’t use native device’s API, it has a comparatively low performance in terms of features compared to native apps.

Lastly, there is an option of hybrid apps for you to consider. An app builder will help you build a cross-platform app for both platforms simultaneously using the same code.

Successful app business launches both Android app and ios app of their app to cater to a larger target audience.

Now allocate the resources depending on the app development method you choose.

6. Develop an app

Have you planned to develop a native app? If so, are you planning to develop an Android app, or iOS app, or both?

After choosing between native, PWA, and hybrid apps, it is now time to gather the resources and start working on the app development.

Here are 3 different methods to choose your development method:

Build your own app

This is perhaps the best method of cost-effective development, if you have proficiency in different programming languages, prior experience in building your own apps, and some time to invest.

Hire a freelancing app developer/ app development agency or an in-house team of app developers

If you are someone with no technical background, you need a bunch of people to undertake the development of your app ideas.

This method is costly. However, you can expect to have complete control over your product and its development.

Use an app builder

Similar to content management systems like WordPress, an app builder allows you to build a website without writing a single line of code. Watch how the user interface of your app turns out while the app builder builds it in real time.

As much as you focus on development, also draw your attention towards delivering a delightful user experience. Hire designers to help you attain a modern and intuitive user experience.

It takes anywhere between 6-10 months to turn your app ideas into a successful product. Follow this app development process to get a structurally correct product:

  • Develop a minimum viable product
  • Develop a wireframe
  • Choose your programming language
  • Start the coding
  • Work on app design
  • Test the app

Now, create a timeline for the launch and get the actual product ready.

7. Register your app business

Now, it’s time to give your mobile app business a legal identity. Register your business in these easy steps:

Select a business entity

A business entity is the legal structure of your business. The business structure you choose will determine the taxes, liabilities, and state regulations of your business.

Here are a few different entities you can choose for your mobile app business:

  • Sole proprietorship
  • LLC (Limited Liability Company)
  • Partnership
  • Corporation

Now, each of these entities has its own benefits and cons. Identify the suitable entity structure for your mobile application after thorough consideration.

LLCs and Corporations are more suited for businesses in a way that separates you from your business and keeps your liabilities under control.

Also, consider what are the prevalent business structures if you want to acquire funding from investors.

Apply for tax registration & business EIN

Now, quickly proceed with tax registration and get an Employer Identification Number (EIN) through an IRS portal .

The 9-digit EIN is like a social security number that allows you to open business bank accounts, apply for credit cards, fill the tax forms, and pay salaries.

Once the registration is complete, you go ahead and acquire the essential licenses and permits.

8. Apply for business licenses and permits

Business licenses and permits ensure that your mobile app business is legally compliant and sound. Depending on the nature of your app, its industry, functionality, and the area of operation; research and identify the essential licenses for your business.

Here are a few licenses and permits you must acquire for the mobile app business:

  • Industry-specific licenses: Depending on your industry, i.e. gambling, healthcare, beauty, fashion, etc. get the licenses required in that specific trade.
  • Zoning permits: If you are getting a commercial place for your app business, get essential building permits. Even if you are going to operate from home, check if your state requires zoning permits for home businesses.
  • Software development license: Depending on your state of operation, you may be required to get a software development license to commence development.
  • Sales tax permit: To sell physical and digital products, you may need a sales tax permit to accept and remit sales tax.
  • Data protection and privacy compliance: Since you will be collecting personal and sensitive information from the users, you will be required to follow data privacy compliances applicable to your business—for instance, CCPA, GDPR, etc.

Hire a professional to look after these matters. Non-compliance with any rule may lead to extremely high penalties and fines.

9. Get business insurance

Insurance is not essential for compliance. However, it will safeguard your business against potential casualties and risks involved in the business.

Here are a few insurance you must consider getting:

  • General liability insurance: If there is one insurance you must get, it is this. It offers protection against property damage, injuries, and a variety of business aspects that require coverage.
  • Professional liability insurance: If you are going to provide services with your app, get yourself this insurance. It will protect against claims of professional negligence.
  • Worker’s compensation insurance: For an app development business that will hire employees on a salaried basis, this license is mandatory. It’s a coverage plan for your employees.
  • Cyber liability insurance: Since your business is going to operate in a digitized space, you need a license that protects your business in case of a security breach or leak of information.

Consider your requirements and acquire industry-specific insurance for your mobile app business.

10. Apply for a bank account & business credit cards

Set up a separate accounting system to keep your business and personal expenses separate. This will help you maintain your finances and will also ease the process of filing taxes.

Using that EIN number open a business bank account. Determine the best banking system that will work for your business. And also, apply for a business credit card.

Consistent credit card use will build your credit history and will help acquire loans in the future.

11. Pre-launch and mobile app marketing strategy

Making a perfect app is not enough. It needs to be marketed to the right audience through the right tactics to get traction and downloads.

Start working on your branding and marketing strategy before your app hits the app store. All the buzz and hype you create at this stage will help you when the app actually makes a launch.

Here are the marketing elements you should get in line with before launching your app on the app store:

  • Clearly define your branding elements. What kind of image would you like to create in the market? Develop the app’s logo, designs, colors, and overall user interface keeping the branding in mind. Also, ensure that you deliver a consistent brand image through all your marketing channels.
  • Identify where will you find your target audience. Will they be more responsive to social media or emails? Do they prefer written content or video content? Are they approachable through any offline channels?
  • Create a landing page to promote the app and its features. A well-built landing page with correct strategic placements can be an invaluable asset in getting the desired outreach.
  • Get in touch with influencers from your industry and collaborate with them to market your app.
  • Create a content bank of content that can be reused for multiple purposes.
  • Participate in industry-specific events and seminars to get in touch with your people.

Be generous with the marketing budget and put your app marketing plan into action.

Lastly, never put all your eggs in one basket. Try different marketing strategies and eliminate the non-useful ones as you monitor and analyze the results.

12. Develop a monetization plan

Are you planning to make money directly or through your app? If that’s the case, start thinking about a suitable app monetization model.

Here are a few methods popularly followed by other apps on iOS App Store and Play Store.

  • In-app purchases: In-app purchases are for businesses that aim to sell physical or digital products through apps. Consider them as e-commerce apps that facilitate sales for your products.
  • Freemium: These are downloadable free apps on the app store. However, only certain contents of these apps are free.  In this method, you earn when a user pays for paid content after using the free version.
  • Subscription: You generate weekly, monthly, quarterly, or annual revenue by getting repeated subscriptions for your services.
  • Paid apps: These apps aren’t available for free download. The user pays a certain fee to download the app and access its content.
  • In-app ads: You can generate revenue by renting out advertising space on your app. However, ensure that you don’t sacrifice the user’s experience in this chase.

Each of these monetization models has its advantages and disadvantages. Identify the monetization methods used by your competitors or applications offering similar services. And plan your strategies accordingly.

13. Build a team as you grow

Don’t build a large team right from the beginning. Ideally, get the basic development of your app through freelancers or remote app developers.

Depending on whether you plan to launch an app on the Apple app store or Google Play Store, you will hire professional experts in respective programming languages.

Focus on a small but highly qualified team. Get the work like accounting, legalities, and marketing outsourced.

App development is a costly affair. You better plan the entire development process hourly to keep track of project completion.

14. Make your app available in app stores

You have come a long way. From undertaking market research for your app idea to preparing MVP and developing the app, you finally have your app ready to be launched.

Now you work on your app store optimization to make the app discoverable on app stores. The app market is intensely competitive. Whether you plan to launch an app on Apple’s app store or Google Play store, an optimized app stands a higher chance of being organically visible.

Here are a few things to consider while performing app store optimization:

  • App name: Optimize your unique app name within its character limit. The character limit for an iPhone app is 50 while that for an Android app is 30.
  • Keyword optimization: Add the relevant search terms of your app to make it easily discoverable.
  • App icon: Use a clear distinct icon to your app to create a recalling power.
  • Description: Add a captivating description of your app describing its features and benefits. Use bullet points, headers, and subheadings to keep the information easily scannable.
  • Screenshots: Add important screenshots from your app design to help users understand what they can expect.
  • Video: Add a video of your web app defining its clear purpose, message, and value proposition to connect with the users.

Manage your app store optimization by understanding the requirements of different platforms and making your apps available on app stores.

15. Release timely app updates

Launch the app as soon as your MVP is ready. Don’t wait for the development to end so that you have all the features ready. Focus on essential features and deliver them with your MVP.

Test the app on early adopters and gather the user data for performance on different mobile devices. It will provide invaluable user feedback from further development.

Launching the app is not the end of your app-building process. You need to regularly roll out updates, fix the bugs, and run beta testing of new features to stay ahead in the app market.

Ideally, an app development company should roll out new updates every 3 to 4 months.

Time to take the first step and validate your app idea. Already validated? Well, let’s build a solid foundation for your business idea by writing a stellar app business plan.

Writing a plan will ensure that there is no oversight in app planning and you get a clear direction to run your app business.

Upmetrics offers 400+ sample business plan examples for businesses from varying industries. These examples are perfect for writing a detailed and comprehensive business plan.

Now use our Upmetrics app business plan sample and get started.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks, AI-assistance, and automatic financials make it easy.


Frequently Asked Questions

Do i need technical skills to start an app business.

Yes, you can start an app business without any technical skills. There is a variety of app maker that allows you to build an app with simple drag-and-drop options. Moreover, you can always hire a technical partner to look after app development and its complexities.

What platforms should I target for my app (iOS, Android, both)?

Whether to make an Android or an iOS app or launch an app on both platforms, depends largely on your target audience. Conduct research and understand whether your app users will belong to the Android or iPhone cohort. If you can generate a reasonable user base from both platforms, you can consider making a hybrid app.  

How do I create a business plan for my app startup?

To create a business plan for your app startup, begin by undertaking thorough and detailed market research. Now, translate your ideas onto a paper covering the key fundamentals of a plan. Writing a plan can be difficult. So, it’s better to use templates and plan builders that will help you write a compelling actionable plan.

What are some common mistakes to avoid when starting an app business?

Here are a few common mistakes to avoid when starting an app business:

  • Working on too many ideas
  • Delaying the launch
  • Not marketing it enough
  • Not paying enough attention to the user interface

How can I secure funding for my app startup?

Apart from personal savings, here are a few funding options for you to consider:

  • Venture Capital Firms
  • Credit line
  • Friends and Family

How can I monetize my app and generate revenue?

Here are a few ways to generate revenue through your mobile app:

  • Offering a freemium model.
  • Offering in-app purchases for additional access and services.
  • Making it a paid app.
  • Generating revenue through ads in your business.
  • Getting sponsorships on the app.

About the Author

create a business app

Matthew Khalili is an experienced business planning expert and the founder of The Plan Writers. With over a decade of experience in the field, he has helped numerous entrepreneurs in creating investor-ready pitch decks and business plans. Matt has enabled 5000+ startups to raise over $1 billion through his business plan, market research, and financial modeling services. Read more

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Run » technology, 5 steps to successfully creating a small business app.

Launching an app is a great way to build your brand, but there are many steps in the app development process. Here are five ways to create a successful small business app.

 A young man sits with his elbows on the table and looks at the smartphone in his hands. The man wears a dark blue windbreaker and glasses. He has neatly combed black hair and is looking at his phone with a neutral expression.

Small business apps are growing in popularity — nearly half of small businesses have a mobile app, and 27% plan to create one. A small business app can help you connect with your customers and grow your business. Here are five steps to develop an app for your business.

Do your research

Before you get started, you need to clarify your ideas about your app. Think about your target audience and what they need — what problem does your small business app solve for them?

Once you know why you’re creating the app, you can research and devise a plan. Every month, 70,000 new apps are released in the Google Play store, and 36,000 new apps are released in the App Store. How will your app stand out?

Market research will help you determine whether your app idea is viable and meets the user's needs. Competitor research will help you find ways to differentiate your app and make it unique.

[Read more: 4 Steps to Assessing Your Competitors’ Strengths and Weaknesses ]

Come up with a budget

Next, you need to create a realistic budget. Look at your business’s cash flow and assets and determine how much you’re willing to spend. Once you know how much you’re able to spend, you can choose the type of mobile app you’ll create and decide on a development platform.

[Read more: How to Create a Budget for Your Business ]

Decide what kind of app you’re going to create

There are three types of mobile apps you can create:

  • Native apps: Native apps are created for one specific operating system, like iOS or Android. Since they are designed for one platform, the app development process is more straightforward and the app can be launched sooner. However, if you build an iOS app and a year later want an Android version, you’ll have to start all over.
  • Web apps: A web app is software that runs through a web browser. Since it’s web-based, the app development process is fairly simple and the app doesn’t have to be updated as frequently. However, if one of your customers loses internet access, they won’t be able to access your app.
  • Hybrid apps: A hybrid app combines elements of native and web apps. It is quicker and easier to build than a native app, but it doesn’t perform as well.

Think about your target audience and what they need — what problem does your small business app solve for them?

Build a team

Building an app yourself is possible, but most small businesses will outsource this step to several freelancers or an agency. Many different stages go into making an app, so it’s a good idea to have the following individuals on your team:

  • Product manager: A product manager oversees the entire project — this person comes up with a roadmap and deadlines and keeps the team on track.
  • UX/UI designer: This individual designs the graphics and animations and ensures that the app is functional and meets the user’s needs.
  • Mobile developer: A mobile developer specializes in designing, building, and maintaining the mobile app.
  • Quality assurance analyst: This person tests the app to ensure it runs smoothly and fixes any problems, such as bugs or UX errors.

[Read more: What Is a Head of Product? ]

Test your app

Once your app is completed, it must undergo rigorous testing to ensure it works correctly. This is one of the most tedious but also one of the most essential parts of the app development process. Mobile apps are very competitive, so you don’t want to launch an app that doesn’t work.

You’ll want to check the front-end and back-end functionality of the app to ensure it looks and performs correctly. And you'll want to see that the app works on the operating system it was designed for, whether that’s iOS devices, Android devices, or both.

You also want to see whether the app downloads correctly and check the operating size. And you should check the mobile security to ensure it keeps user data safe.

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Business App Builder to Create Your Small Business App

Build your business app online with diy small business app maker., business app, form builder.

  • Push Notifications

App Analytics

24/7 support, you get more than just an app with appy pie’s app builder, free professional domain name.

Choose a free domain name that aligns with your business, brand image, and offerings. For every website you make, we will give you a complimentary domain name of your choice.

Free Web Hosting Service

Get free hosting for your brand-new website and you don’t have to do anything. Your free website hosting will be automatically set up as soon as you publish your website online.

Free Business Email Powered by Google Workspace

Send all official communication from a custom professional email address to match your domain name & get free access to Google Workspace for every custom website you create.

Free Website to Match Your App

Get a website that matches your mobile app for free and create a well-rounded online presence providing multiple ways to connect with your target audience and loyal customers.

How to Create a Business App without any coding?

Give a name to your business app..

Select the category, color scheme and test device for your business app.

Add your desired features.

Make a business app in just a few minutes without any coding.

Test your business app.

Make your app live on Google Play Store and Apple App Store.

How to Create a Business App using AI in easy steps?

Describe your app in a sentence or a two..

Sign up or login with Appy Pie AI business app maker to continue generating your app.

Edit the app the way you want.

Create a business app for Android and iOS in minutes using AI business app builder.

Test your app on real devices.

Publish your business app to Google Play Store and Apple App Store.

Pick An App Template You Love

Whatever kind of app you want to create, you will find a template that matches your imagination. Just select your favorite template and easily customize it to fit your requirements, making a unique mobile app that blows out the competition. Such pre-designed app templates act as a firm base for your application, thus saving you precious time and effort. With the feature of easy drag and drop provided by Appy Pie no-code platform, you can modify the chosen template by shifting elements, changing color schemes including your brand elements to give it a unique look and feel as you desire.

Health & Wellness

Travel & tourism, meet your customers where they are…reach them on their phones, create a mobile app for your business… it’s the smart thing to do.

  • By 2025, total number of app downloads will reach 400 billion .
  • By 2025, money spent by consumers on app stores, globally will reach $220 billion
  • About 90% of mobile internet time is spent in apps
  • More than 39% of smartphone users are likely to use a mobile app to make a purchase from a brand.
  • In 2019, according to Statista survey, 3/4th of the respondents downloaded minimum 11 mobile apps

Business App Builder to Create Business Apps Easily and Efficiently

Appy Pie’s app maker is a convenient tool that allows you to create business apps for Android and iPhone without having to spend a lot of time on learning the technicalities of coding. Appy Pie takes care of this for you with their simple drag-and-drop interface, so you can focus on developing the content of your app rather than its design. Using our cloud-based drag and drop business app maker, you can create powerful business apps that drive more sales, leads and revenue.

Whether you’re a small business or large corporation, Appy Pie’s business app builder will allow you to quickly build your own mobile app without any programming skills. We have mobile templates that suit different kinds of businesses such as gym apps, restaurants apps, food delivery apps and more. Gain a competitive edge over your rivals by building your own business app the no-code way with Appy Pie App Maker today!

We pride ourselves in our ability to help businesses of all sizes and scale. This is primarily because we offer a business app builder that lets you create apps without coding and within tight budgets. Leveraging the advanced functionality and simplicity of Appy Pie’s app maker, your business can seamlessly tap into the ever-expanding mobile user market, thereby ensuring that your services and products are accessible at the fingertips of potential customers anytime, anywhere.

Besides this, with the incorporation of various customization options, analytics, and marketing tools available within the platform, not only can you design an app that aligns perfectly with your brand identity, but you can also make data-driven decisions and strategic pivots to continuously enhance user engagement and satisfaction. Connect, engage, and grow with your target audience by bringing your business into their daily mobile interactions with an app created using Appy Pie business app builder.

Small and Medium-sized Businesses (SMBs)

SMBs have budget restrictions and limited resources to spare. However, this doesn’t mean they do not need digital intervention or that they can afford to ignore it. It means a suitable business app maker for SMBs must focus on providing solutions that are affordable and do not require special skills or talent acquisition. When you create an app for your business, you stand at par with the big players in your industry.

Startups are by definition – starting out. This means they are short on time, money, and resources. Appy Pie’s business app maker brings forth an ideal solution for startups by making sure that their ideas get to see the light of the day without having to wait for months, maybe years, waiting for funding. No-code business application development reduces the time to market, thus letting them gain a competitive edge.


As an app entrepreneur, you may have a great idea for an app, but not the resources or the skill set to convert it into an app. Appy Pie’s business app maker gives you just the advantage you need. Not only does it take coding out of the equation, but also lets you create business apps in minutes for a fraction of the cost. The opportunities are vast whether you want to build something as simple as an inquiry form app or as complicated as an ecommerce app.


Enterprise needs are unique. Whether it is about data safety, cloud computing, or after-sale service, Appy Pie’s business app maker has the potential to meet all the inherent needs of an enterprise business app. The enterprises typically need customized options which are tailored to their specific needs. Our enterprise plans are flexible and highly customizable so that the unique needs of enterprises that are looking to create a business app maker are addressed and met.

Non-Profit Organizations

Nonprofit organizations usually have small budgets and scarce resources, at the same time, they strive to do what is right and create a positive impact online. In the above case, a good app developer for non-profits should focus on cost-effectiveness and user-friendliness. Through the utilization of Appy Pie’s no-code app development platform, non-profit organizations can have a customized app built to suit their unique requirements.

Educational Institutes

In the modern world, which is constantly developing, schools must use technology to optimize the learning process for students and provide effective communication with parents and staff. Appy Pie’s app builder provides an able tool to schools, colleges, and universities to develop mobile apps without in-depth coding knowledge and a heavy financial burden.

Benefits of a Mobile App for a Business

Why should I create an app for my business? What are its benefits? Whether I should create an Android app or iPhone app? and many other questions. If you were to pose these questions to big corporations, they will show you results, numbers, and analytics. Contrarily, there are many small business owners who are still hesitant about giving mobile apps a chance. Whether you run a restaurant, an IT business, or a retail store, you clearly need to have a mobile app to make your business a success. A business app can not only help you gain maximum exposure for your products and services, it can also assist you in developing a stronger relationship with customers. In case you still haven’t figured out why you must have a business app, listed below are some great benefits that will definitely clear all your doubts, and help you realize the importance of joining the app bandwagon sooner rather than later.

Moreover, in the era where digital presence is paramount, a mobile app significantly enhances your accessibility, providing customers with a convenient and efficient way to interact with your business around the clock. It essentially places your business in their pockets, creating opportunities for streamlined communication, targeted marketing, and enhanced customer experience.

The hesitation to adopt a mobile app is understandable, especially for small businesses that may have limited resources or expertise in app development. However, the landscape has shifted dramatically with user-friendly, no-code app builders like Appy Pie. These platforms empower businesses of all sizes to create professional, feature-rich apps without the need for extensive coding knowledge or substantial financial investment. This democratization of app development levels the playing field, enabling even the smallest of businesses to leverage the power of mobile technology and stay competitive in their respective industries.

In essence, establishing a mobile app is not merely adopting a technological trend, but strategically investing in fortifying your customer relationships and augmenting your business growth in the digital marketplace. So, step into a future where your business is not just seen but is effectively engaging and effortlessly accessible by embracing the multitude of advantages a mobile app offers.

Increased Visibility

Most stats show that the average time spent on mobile devices is rapidly increasing worldwide, year by year. As per the latest available data, an average user spends at least two or more hours on their mobile devices. In most of the cases, it is the mobile apps that consume the maximum time of the users. Hence, mobile apps can prove to be a great way for increasing the visibility of your business.

24/7 Connectivity

A mobile app plays a major role in establishing a smooth connection between a brand and its audience. With a mobile app, your customers can not only get easy access to your products, services, and contact information; it also helps you instantly resolve their queries, on the fly. In addition, it also allows you to deliver quality services, adding value to your business.

Effective Marketing

From shopping to providing general information, apps serve multiple functions. However, the biggest one is that they keep a business right at the fingertips of the customers, giving entrepreneurs a chance to easily reach out to their target audience and promote their products and services. The added advantage of having a business app is that it boosts your marketing efforts to a greater extent.

Cost Effective

Earlier, you needed to hire a mobile app development company and pay a lot to get a mobile app developed from scratch. However, with the advancement in technology and introduction of app builders in the market, creating an app has become a Do-It-Yourself task. By using the business app maker, you can easily and cost-effectively create your own app in a matter of minutes and publish it globally on all the major app stores!

Greater Customer Engagement

Making a business app gives you and the customers an easy communication channel. You can reach out with special discounts and promotions and encourage them to make a purchase. Also, the customers can reach out easily with any queries or issues. A business app also helps you target and recover abandoned cart and make up for what may have been lost revenue.

Improved Brand Awareness

Your business mobile app becomes an extension of your brand. It gives you a great chance to expand your brand presence and explore how you can present it on a new digital platform. Your business app finds a promising space on the customers’ screens which means your brand logo can get great attention from prospective customers while increasing your brand awareness and memorability.

Why Choose Appy Pie’s Business App Maker?

Appy Pie’s business app builder is designed for dreamers and doers alike, turning app development into a reality for anyone with a business idea. In other words, Appy Pie AI business app maker is your starting block for entering the competitive app marketplace without the need for technical know-how or a hefty investment. It’s about bringing your business to the forefront of innovation, ready to connect with customers and streamline operations.

Moreover, the journey with Appy Pie doesn’t end with the launch of your app. Our platform is a constant companion, offering support and guidance as your business grows and your app’s needs evolve. Whether it’s scaling up operations, incorporating user feedback, or adding new services, Appy Pie AI business app builder adapts to fit your changing requirements.

It’s as easy as pie to make business apps using Appy Pie’s app builder. No coding needed. Nothing to download or install anything.All you need to do is go to our business app maker, get started by giving a unique name to your business app, choose the right app category, select a visually appealing color scheme for your business app, pick a test device, add the best features to make your app stand out, change the look and feel of your business app to your liking, finalize the app plan as per your budget, and your business app is ready to be published on app stores like Google Play and Apple App Store. Listed here are a few reasons why you must choose Appy Pie App Builder for building Android and iOS apps for your business.

  • No-Code Platform

With our drag-and-drop app builder, you can create your own business app with ease. There’s no need for you to know HTML, CSS, JavaScript, or any other programming language. Simply drag the elements you need onto the canvas, customize them to fit your brand, and watch your app come to life without writing a single line of code.

Ready-Made Templates

Appy Pie’s app creator provides a range of app templates to choose from, making it easy for you to create business apps for Android and iOS in a jiff. Whether you’re looking to build a restaurant app , a business app, or an e-commerce app, we have a template that fits your needs. Simply choose a template, customize it to your liking, and your app will be ready to go live in no time.

Get unlimited access to our experts who can help you with any questions or issues related to our no-code app development platform . If you need assistance with designing your app, integrating third-party services, or troubleshooting technical issues, our support team is available around the clock to provide you with the help you need to succeed.

Powerful Features

When creating a business app with Appy Pie, you can also add powerful features like push notifications that allow you to get more sales and leads for your business. Continue with the conversation and keep your customers in the loop by sending them timely updates, promos, and reminders on their mobile phones.

Cross-Platform Functionality

Appy Pie’s Business App Maker allows you the power to create apps that are compatible with many platforms, such as iOS, Android, and progressive web apps (PWAs). Get your app known to a wider audience by publishing it on various app stores and platforms.

Dedicated Support

Appy Pie is here to take care of your every app development need from start to end through dedicated customer support. You can rely on our support team as they will be there for you if you have any concerns about making an app or if you encounter technical challenges.

Features to Include in Your Business App

Business apps are the cornerstone of modern entrepreneurial success, and Appy Pie’s business app maker is the tool that helps you lay this foundation effortlessly. Appy Pie’s no-code platform is a beacon for businesses aiming to carve out their digital space without getting bogged down by the intricacies of app development. It’s about transforming your business concept into a functional, user-friendly app that resonates with your audience and amplifies your brand’s message.

Furthermore, Appy Pie ensures that your business app stays ahead of the curve. As new technologies emerge and customer preferences evolve, your app can evolve too. The platform’s flexible nature means that updating your app doesn’t require a complete overhaul – just a few clicks, and your app can have the latest features that matter most to your customers and your business.

Appy Pie’s business app creator is a DIY no-code platform that lets you create an app for your business according to your requirements. There are many business app builders in the market, but no-code app builder from Appy Pie is the clear leader as it allows you to create simple or customized mobile apps for your small business without any coding. Listed here are a few features that you must include in your business app.

App Sheet feature makes it easy for business owners to integrate their Google Sheets into their apps, further allowing users to manage records on the go. In this way, you can access and edit your business records without leaving your app.

Contact feature lets you showcase your office address, business email, and phone number, etc., enabling users to contact you instantly during times of need. Listing all your contact details on your app assures your app users of your authenticity.

Form builder feature allows businesses to easily create inquiry forms, appointment forms, or their own customized forms in the app. Using these forms, you can receive users’ requests and collect information without any hassle.

Social media integration

You can integrate social media for logging in or allow people to share content from your app. Allowing social media sign-ins lets your app users join your app with great ease, and Social media sharing improves your online visibility and brand awareness.

App analytics gives clear insights into user behavior, allowing entrepreneurs to make necessary changes in the app according to their user preferences, and enhance their experience like never before.

Explore all the ways you can build a more effective App

  • How to Make an App in 11 Easy Steps
  • How Do Free Apps Make Money
  • How to Create an Android App in Easy Steps

Top Frequently Asked Questions

What is a business app.

A business app is software designed to solve business problems. Business apps need to be user-friendly so that users with any level of technical knowledge or experience can use them well.

Many business apps do not need to be launched when you need them. They keep running in the background supporting critical parts of your company. For example-

  • Point-of-Sale Apps to make it easier for your customers to make payments
  • Accounting Apps to process your income and expenses
  • Marketing Campaign Apps to continue promoting your brand even when you’re not around.

Many apps are created with mobility in mind. You can use these apps on your tablet, mobile device, or desktop computer. Many good business apps work in the cloud, they help businesses pull information from a shared and secure location and help you stay in charge whether you’re at home or on the road.

How much does it cost to make a business app?

You can make a business app under free trial plan using Appy Pie no code platform. However, you need to subscribe to one of our paid plans to publish your app on Google Play or Apple App Store. Click here to know more about our pricing plans.

What are the features of a business app?

Here are the major features of a business app:

  • Social Media Login: Keep it simple and easy for your users to login to your app through social media accounts, such as Facebook, LinkedIn, Google+, etc.
  • Customization: Giving app users an easy way to customize their profile settings, or app’s look and feel, as per their own taste might help you maintain user’s interest in the long run.
  • User-friendly Interface: User experience matters a lot! And one of the best ways of improving user experience is user-friendly and visually appealing app interface.
  • Feedback System: Having a feedback system will help you know what your customers want. So, provide your app users with an option to give their feedback, and let them know that you are open to their valuable inputs.
  • App Analytics: Keep track of user experiences by incorporating analytics into your mobile app and improve your products and services accordingly.
  • Offline Capabilities: Many users get frustrated when an app starts to malfunction due to a weak network. So, you must integrate content that doesn’t rely on wireless connectivity and allows the users to access their app on-the-go, online or offline.
  • Speed Matters: No one likes to wait, and it holds true even in the case of mobile apps. So, it’s crucial that you build a business app that performs smoothly and provides your users with relevant information instantly.

How to build an app for business?

Building a business app is as easy as pie with Appy Pie no code maker. There is no coding required and you only need a few minutes to create your own business app with our business app builder.Follow the steps below to create your business app:

  • Go to appypie.com/app-builder/appmaker and click on “Create your App”
  • Enter your business name and click on Next
  • Select the category that best fits your business
  • Pick a color scheme of your choice
  • Select the test device
  • You will be asked to create an account to continue. Click on Save & Continue
  • Once you have logged in, you will be redirected to the customization section on creator software. Customize the look and feel of your app from here
  • Once done, click on Save and Continue
  • You will see your app getting built. Take a deep breath, your demo app will be ready within 2 minutes
  • Once the app is successfully built, it’s time to test the app
  • Scan the QR code to download and install the app in your mobile device. You can even send the app installation link to your mobile device via email, SMS or copy and share it the way you want
  • Once you have downloaded the demo app, you will then be redirected to My Apps section
  • Here you will see multiple app options, click on Edit to make changes to the demo app and make the changes you want
  • You will see the Basic plan. You can either go with Try Now or Buy Now option. The ‘Try now’ option comes with a 7-Day Trial so that you are fully satisfied with the app before you make the purchase. Please note whichever option you choose, you need to provide credit card details. We use credit card details to check the authenticity of the users.
  • Add your desired features on creator software
  • Once you are done, click on Save and Continue to finish creating your business app

How to Make an App for Your Business: Choosing the Right Niche and Features

Updated 16 Mar 2023


Technical writer

How to create an app for my business? That’s an exciting question that most entrepreneurs ask themselves when searching for new opportunities. Mobile apps can increase your business' potential, engage customers, and boost sales. After all, they may become an independent source of income. According to Statista , the global mobile app revenue will reach $940 billion in 2023.

However, app development is a tricky process with its nuances and pitfalls. It requires in-depth niche research, tech-savviness, and wise budget planning. In this post, we’ll discuss different software development approaches, requirements for various niches, and main features for popular app categories.

Why You Should Make a Business App

These days, it's almost impossible to imagine a business that doesn't have a web platform or app. To get ahead of the competition and motivate your audience to seek your services, it's worth incorporating such a product into the workflow of your entity. Let's look at the main reasons why applications are necessary for standing out from the crowd on the market.

Refined business image

Having a quality company mobile app is an excellent way to demonstrate to customers that your business is up to date, making you a credible service provider in the eyes of clients among the crowd of competitors. Mobile-first development provides an opportunity to get a high user engagement as well as retainment level due to the user-friendliness, handiness, and convenience brought by high-quality applications.

Enhanced loyalty and personalization

Loyalty programs that reward customers who order your products/services on a regular basis can be integrated and automated within your app. Besides, the software is able to analyze customer requirements to ensure personalized offers, individual discounts, and many other pleasant and engaging benefits. Physical club and rewards cards, which a customer may forget or lose, can be replaced by a mobile app on the device, which once again delivers a high satisfaction rate for clients.

Perfect communication with the audience

This aspect depends primarily on the domain and the concept of the business. However, in a prevalent number of cases, the application can serve as a unified system of communication channels with consumers, which will provide a modern level of user service and high customer orientation.

Substantial sales raise

In a modern world of digitalization, any individual can't do without using a smartphone on a daily basis. The icon of your application on the audience's device home screen, accompanied by push notifications, establishes continuous connection and communication with customers, as well as allows applying various types of purchase incentives.

Relevance and interactions monitoring

The application is able to track all the interactions and processes performed by a particular customer. Thus, you will be able to track customer behavior patterns as well as determine their requirements to deliver high personalization and utter demands complying.

Deliver smooth experience to users

Our Agile-oriented development team will architect top-quality software tailored to your business

Figuring Out General Requirements to Make a Business App

The main thing to remember is that software development isn’t only about programming. It’s a multicomponent process that includes the labor of various specialists. Business analysts, Quality Assurance engineers, UI/UX designers, project managers, and programmers work together to plan and create the app for your business. After the initial contact, analysts make a rough estimate of your project and negotiate on the development process.

Let’s take a closer look at each stage of the development. Please, mind that the development process varies in different companies. We’re describing the process based on our experience.

  • Planning phase

During the planning phase, you cooperate with business analysts to figure out the requirements for your project.

When all questions are settled, you proceed to the actual planning stage. Here, you have to provide the software development company with an inner vision of the product and detailed instructions on how everything should work and look like. Business analysts write specifications for engineers based on the information you gave, while designers create wireframes that display UI elements on each screen of the app. After your approval, engineers are starting to build the app for your business.

Learn more about the discovery phase and its price with this article

  • Market research

Before you start developing your own mobile product, you need to analyze whether it will be on-demand on the market. The demands of your target audience, as well as the existing industry leaders in your business, should also be taken into account and considered. An in-depth and detailed re-survey will help identify the strengths and weaknesses of competitors, market trends, as well as customer requests, the satisfaction of which will have an impact on increasing the profitability of your business and application.

An effective way to conduct such research is the SWOT analysis, which refers to the method of planning and a tool for evaluating external and internal factors which affect the way a company or a specific application develops on the market. This acronym includes the following items:

  • S (Strengths) - potent and solid aspects, characteristics of the business that distinguish it from its competitors
  • W (Weaknesses) - infirm sides, which make the company vulnerable, reduce its competitiveness in comparison with other players in the sector
  • O (Opportunities) - possibilities, elements of the environment that the company can use for development;
  • T (Threats) - dangers, elements of the environment that can cause damage to the business

These components are divided into factors of the external and internal environment. In the first case, it is usually about the characteristics of the business, which it can deal with or impact. In the second case - the factors can only be beaten or at least neutralized.

UI/UX designers put in the hours to deliver an attractive and user-friendly app design. Wireframes, mockups, prototypes, fonts, and the design of every element is their field of concern. The time designers spend on the project depends on its overall complexity. The more features your app has, the more time designers need to build layouts and draw every small component.

Every app niche has some design peculiarities. For example, interactive elements like buttons should visually stand out among non-interactive elements. On top of that, the text should be easily readable. That’s why white text shouldn’t be placed on the light background. To find a company that offers UI/UX design services , you can use Dribbble . This service lets you browse through design projects of different companies and independent designers.

Food delivery app example

UI/UX design of a food delivery app by Cleveroad

  • Software development

Software engineers create business logic for your app. Based on your requests, they implement the first version of the mobile app. For complex, multifunctional, and feature-rich projects, as a rule, primarily the MVP version is created - a mobile application with minimal functionality, however, sufficient to start its usage and receive initial feedback from the first users on the application.

Aside from this, developers integrate the list of essential APIs - services to transfer data between the server and the solutions and expand the app's capabilities. To create an app for your business, they have to be proficient with the tech stack required for a certain niche and platform. Thus, for an Android food delivery app, programmers should know how to use Kotlin or Java and implement geolocation.

Quality Assurance

QA engineers cooperate with software developers throughout the project. Their task is to test the project, document bugs, and return the software for fixing. It is vital to start testing the application on real devices as early as possible and to do it maximally often. Even devices with the same hardware specifications may react differently to usage cases. Also, keep in mind that if a specific element operated smoothly during the early testing phase, it does not guarantee that there won't be any bugs and flaws in the final one.

To determine and fix performance faults, the QA department applies a range of manual and automated tests aimed at the operation quality increase. Testing is a critical phase in creating an app for your business. Failures and vulnerabilities lead to inconveniences and severe problems with data safety. That’s why you have to get rid of them as early as possible.

  • Maintenance and support

A prolonged app's life cycle, competitiveness, and demand are determined by the support services delivered for the business app. The main tasks of technical support for a mobile application are as follows:

  • Receiving feedback from users, overcoming the challenges they complain about
  • Checking and enhancing the performance of the application
  • Upgrading the functionality according to the ever-changing market and client requirements
  • Realizing updates for new devices and operating system versions

It's vital to understand that marketing is an ongoing process and an integral part of support. The more actively you talk about the app, the more effective it will work for you.

How to build an app for your business: Team Members

Main members of the software development process

These were the main stages of software development. However, before contacting the team, you have to figure out the requirements for your software. There are many things to consider, like the number of platforms, development approach, and so on.

Choosing the Approach to Create an App for Your Business

Not every company possesses enough financial resources to afford the creation of native apps simultaneously on both Android and iOS, tailored to each of those platforms. This is due to the fact that the final products are two standalone applications, the architecture of which requires the use of specific programming languages as well as other digital instruments.

Besides, such software solutions require separate maintenance and support services due to the OS peculiarities. However, at the moment, there are several ways to overcome this challenge and invest the budget wisely, in accordance with your business requirements. Therefore, let's take a look at the most common development approaches and select the appropriate one for your case:

Native Development

How to build an app for your business with a native approach? In simple words, native project is the same software built for both platforms individually. Native projects are written with programming languages designed for specific platforms. Java and Kotlin are native Android languages. As for iOS developers, they use Objective-C and Swift.

But what’s the point of building two separate projects for both platforms? In fact, there are several reasons. The major of them is performance. With native development, engineers can use devices at full capacity. Power-intensive tasks like photo/video processing, GPS navigation, and others require a lot of CPU, GPU, and RAM resources. Native development lets engineers distribute resources correctly and achieve a smooth performance even on outdated devices.

How to build a native app for your business

Three main benefits of native app development

However, this approach is much more time-consuming. To create an app for your business with a native approach, you have to find at least two developers who’ll work with iOS and Android codebases and pay both of them.

Cross-Platform and Hybrid Apps

These two approaches shorten the time-to-market compared to native development. Want to know how to make an app for your business in the shortest terms? Let’s see what cross-platform apps can offer.

Cross-platform apps stand side by side with native development. These apps require native code to manipulate the app’s UI. The main part can be written with various frameworks like Xamarin , React Native , PhoneGap , and more. When both parts are assembled, they need a bridge to communicate. And here’s the point where cross-platform loses performance. Because of the code transition from one language to another, the app loses FPS, and the overall image may be chopped.

Still, Flutter is the only cross-platform framework that allows you to create an app for your business with a smooth 60 FPS on all devices. It uses Dart programming language and doesn’t require a communication bridge in most cases. Besides, Flutter doesn’t have issues with the design. Its main concept is “everything is a widget”. In simple words, developers can customize each element on the layout per requirements.

Benefits of Flutter framework

Three main benefits of Flutter framework

Want to know how much it costs to make an app for your business with Flutter? Here's our guide on Flutter app development cost estimates and project examples.

In their turn, hybrid apps display the app content in a web-view and have to be installed like native apps. They can operate on both platforms reducing the development time in half.

However, hybrid apps have the poorest design among all the listed above. On top of that, these apps may have performance issues and a lack of custom features.

Which Approach to Create Business Apps Is Better?

It’s impossible to say what development approach to use without knowing project requirements. If you’re on a budget and need a fast product launch, a cross-platform or hybrid app may be your choice. However, if you’re planning to develop complicated custom features and sophisticated design, you should go for native development.

So, how to create an app for your business that fulfills your expectations? For a better understanding, we’ve created a comparative table.

Comparison of development approaches

Development cost

The highest cost to develop an app for both platforms

Cross-platform and hybrid apps are almost twice as cheap as native development


With well-built logic, native projects have the best performance

Conversion from one API to another reduces performance

Web-view has terrible performance with complex features

Device’s features

Native apps have access to each feature of the device

Because of the indirect communication with the device’s hardware, these apps can’t get access to some native features

User interface

UI and navigation are limited only by the designer’s ideas

Flutter allows customizing the app in many ways

Web-view has poor navigation and suits for displaying content

Code reusability

Native code can be used only for a single platform

Apart from native, all the code can be used for both platforms


Update price is calculated for every platform separately

Due to a single codebase, the update price includes upgrades for both platforms

Diving Into Industry-Specific App Requirements

Well-built business logic and attractive design aren’t enough to make an app for your business successful. Feature list, market analysis, user research, and risk assessment are integral parts of the project. Moreover, these steps fall entirely upon the product owner’s shoulders. Even though business analysts can help to clear out the tech stack and MVP features, the global requirements should be prepared on your own.

We’ve made a list of popular niches with possible app features and approximate tech stack.

Online retail is a highly customizable niche in terms of design and features. To create an MVP app for your business and conduct user testing, you have to develop the following features:

  • Registration/Authorization
  • Product page
  • Shopping cart
  • Payment gateway
  • Technical support

And here's the tech stack for an e-Commerce software:

Common technologies for an e-Commerce app

Main technologies for an e-Commerce app development

Telemedicine apps gain popularity due to the time-efficiency and convenience they bring to patients. Healthcare providers offer a range of health plans for clients. Thus, physicians can observe patients remotely, manage prescriptions, monitor their health condition, and supervise the treatment process.

Here’s our recent guide on telemedicine app development . Learn how to create an app for your business compliant with HIPAA requirements.

Telemedicine apps are similar in structure, so here’s a feature list for creating a telehealth app for your business:

  • Registration
  • Keeping and viewing EHRs
  • Search for a physician
  • Video conferencing
  • Managing appointments
  • Payment system
  • Review system
  • Notifications

Don’t forget that telemedicine apps deal with electronic health records that are protected by HIPAA regulations. Violating these regulations may lead to large fines and even criminal liability. That’s why you have to treat HIPAA regulations seriously and eliminate all possible vulnerabilities.

Let’s run through a tech stack for telemedicine app development:

Common technologies for a healthcare app

Technologies for a telehealth app development

Streaming is a vast entertainment niche popular among generation Z and millennials. According to different statistical services, around 80% of US people between 18 and 34 have subscribed to a video streaming service. Live streaming is another form of entertainment that bridges celebrities and influencers with their audiences. Entrepreneurs earn profit on streaming platforms by integrating ads and adding paid subscriptions that bring specific benefits to users.

This guide explains how to develop a live streaming app , like Twitch, Periscope, and YouTube Live

So, how to build a business app for streaming? For an MVP version you’ll be good to go with this feature list:

  • User registration
  • Creating a personal user profile
  • Online streaming
  • Comments to broadcasts
  • Server-side (ability to convert stream)

And now, let’s glance at the tech stack required to create an app for your business:

Technologies for a streaming app development

Tech stack for a streaming app development

E-learning giants like Coursera and Udemy have been proving the efficiency of remote education for years. They collaborate with top-tier universities and experienced private tutors to bring maximum opportunities to each student. Efforts have paid off, and Coursera became a billion-dollar-worth company with 64 million learners.

We’ve prepared a educational app development cost estimate and explained each possible business model.

What’s the secret of a successful e-Learning app? We’ve disclosed main features for creating an app for your business:

  • Authentication and user profile
  • Filtering system
  • Course page
  • Payment systems
  • Course adding page (for tutors)
  • Notifications and reminders
  • Admin panel

And here’s the tech stack required for the development:

Technologies used for an e-learning app development

Common technologies for an e-learning app development

Logistics and delivery

The active development of global logistics is motivating more and more companies to develop applications for this industry. Let's delve into the features of supply chain applications, as well as logistics, like laundry mobile app development and other Uber-like apps with the example of a food delivery business application.

In case you’re a restaurant owner, you can start your own Uber business as a food delivery service can expand the customer network and boost sales. So, let’s discover the key features for this kind of app and technologies that can be used for creating an app for your business.

A comprehensive guide on a food delivery app development with features, tech stack, and marketing tips

Don’t forget about the menu, shopping cart, and checkout. Plus, users should be able to specify the details in their order like removing onion from a burger. Its integration takes time and money, but it relieves you from dealing with cash.

Feature list for a food delivery app:

  • Meal details
  • Geolocation

Approximate tech stack for a food delivery app:

Common technologies used to develop a food delivery app

Main technologies for a food delivery app

Map integration is an essential feature in this case. With its help, clients will see the restaurant’s location and determine the coverage area of your delivery service. In case you’re building an app for your business on a budget, you can create a simple text field for transmitting the destination to couriers. They’ll get the text message with an address in the app. However, if you’re ready to spend the extra money, you can use geolocation. It’ll transmit the user's position to a courier and vice versa in real-time.

How to Build an App for Your Business?

We’ve figured out software development approaches, main project requirements, and highly demanded niches. But the main question remains. How to make an app for your business?

Basically, every entrepreneur has three options:

  • Outsourcing software development
  • In-house development
  • Freelance developers

We don’t consider various app builders as an acceptable solution to create an app for your business. Such services deliver inflexible software with poor customization. It may be the cheapest and fastest option to build a primitive app with raw design. But when it comes to customizable features, this option completely loses its ground.

Now, we’ll learn about all the software development options.

Software Development Company

Outsourcing custom mobile development is a well-established option. When entrepreneurs need to create an app for their businesses in certain timeframes for a reasonable cost, they contact software development companies. Usually, these companies have much lower rates compared to in-house teams that may cost you a fortune with all side expenses like office rent, hardware and software purchase.

Looking for a tech partner?

We will assist you in picking a feature list and deliver a project estimate due to your demands

However, to find a reliable partner, you have to conduct research. The highest price doesn't guarantee the best quality. Also, don’t fall for the most attractive price. Services, like Clutch and GoodFirms , allow entrepreneurs to browse clients’ reviews about companies. We consider these websites the most valuable sources of information while looking for a tech partner. Clients’ feedback can’t be falsified because of the verification measures.

Now, what about the price to build an app for your business? Developers from different regions have different rates. Here are the prices in the most well-known outsourcing tech hubs.

Outsourcing price in different regions

North America


Western Europe


Central/ Northern Europe






South America


In-House Team

An in-house team is a group of developers that work a full-time job in your company’s office. Successful companies with large budgets always have in-house development teams at hand. The main benefit of this option is improved control over the workflow of your employees. You’re always aware of the project condition, stumbling blocks, and difficulties that appear while creating an app for your business. Also, a stable team is excellent for maintenance of existing projects. No one knows the codebase of the app better than its original developers.

However, the in-house team is an expensive idea for startups. According to Glassdoor, American mobile app developers earn $80,000/year. The team of three developers, one designer, and one QA engineer, will cost you around $400,000/year. Don’t forget about the office rent, purchase of the hardware and software, compensations, and many more. Additional expenses may increase the price almost twice.

Freelance Developers

Finally, we’ve reached the last option on our list. Without a doubt, freelance developers are the cheapest option for software development. Unfortunately, that’s the only freelancers’ advantage.

But what’s so bad about freelancers? When you hire a software development team to make an app for your business, you’re paying for a project manager who will coordinate the development process and keep you posted. With an in-house team, you stay in charge of the development team. But when it comes to freelance developers, it’s a cat in a bag. Communication issues are a common thing with freelancers. They may take the advance payment and contact you again in several weeks.

Also, freelancers usually don’t bother with quality assessment. So, after months of development, you can get a product full of bugs and vulnerabilities. What’s most disappointing is that you’ll have to find another person to fix them or pay the same developer even more.

Make a Business App with Cleveroad

Cleveroad is your reliable IT vendor from Estonia. We specialize in a range of tech service delivery, and mobile product architecture is one of our central focuses. Our Agile-oriented professionals implement solutions of diverse complexity for the most demanded sectors to streamline and enhance business productivity.

Let us demonstrate our expertise in practice by presenting some of our successfully accomplished projects:

Our team of certified app software engineers has developed a brand new version of RetailOps , a SaaS platform for retail. It helps warehouse owners to manage the inventory and automates a range of goods tracking tasks.

RetailOps - SaaS platform for retail

Cleveroad expertise: RetailOps

Blockbuster is another interesting project we were working on. A former movie-rental company sold its brand rights to the Danish movie streaming company. We’ve upgraded Blockbuster’s mobile apps for a variety of platforms including iOS, Android, Web, and Smart TVs. Now Blockbuster has collections of users’ favorite movies and series, downloading of content, and subtitles in multiple languages.

Blockbuster video streaming platform

Cleveroad expertise: Blockbuster

One more great business software case from Cleveroad is Crossfader . Our customer from the UK is a company in the educational sector ensuring DJ training. Within the scaling process, it has become essential to upgrade the functionality of Crossfader, refine the client experience, and attract a broader audience. DJ Hub implementation, updated Admin panel, and transmission to iOS provided by Cleveroad have helped to obtain the set goals successfully.

Crossfader from Cleveroad

Crossfader project case from Cleveroad

The aforementioned and our other products significantly improve the bottom line for the business since they generate a new value stream for the customer. Efficient audience engagement and retainment are critical points to business prosperity.

Boost your business with solid app

Get consulted on the tech stack by Cleveroad tech experts and order top-class software

To create an app for your business you have to come up with clear requirements. Conduct user research to understand what platforms are relevant for your audience. Then, create a detailed feature list for your app. Don't over complicate your app with features that may appear useless for users. Finally, find a that will build a quality product for you.

While searching for programmers, you have three main options:

  • Outsourcing software development company
  • In-house team of developers

Each of them has its pros and cons. For example, in-house teams grant you complete control over the development process, but a full team may cost you a fortune. On the other hand, outsourcing companies are more cost-efficient, but you may experience some communication issues. Here's our detailed guide on how to find programmers for your project.

Native development means that engineers build the same app independently for different platforms. This approach provides superb performance and an attractive design. However, in exchange, it doubles the development time compared to hybrid app development.

Hybrid apps display the app's content in a web-view. This results in poor design and a lack of custom features. Nevertheless, hybrid apps are developed for both platforms simultaneously. So, the development time for iOS and Android with the hybrid approach is the same as the time to develop an iOS app with a native approach. More about the differences between native and hybrid apps in our guide .

Software development companies follow these algorithm to create mobile apps:

  • Creating UI/UX design
  • Quality assurance

Here are the most trendy niches for business app development:

  • Food delivery

Flutter is the most promising cross-platform framework for business app development. It offers uncompromising performance compared to other frameworks. Besides, Flutter doesn’t have issues with the design. Its main concept is “everything is a widget”. In simple words, developers can customize each element on the layout per requirements.

An effective way to conduct the market research is the SWOT analysis, which refers to the method of planning and a tool for evaluating external and internal factors which affect the way a company or a specific application develops on the market. This acronym includes the following items:

Author avatar...

Evgeniy Altynpara is a CTO and member of the Forbes Councils’ community of tech professionals. He is an expert in software development and technological entrepreneurship and has 10+years of experience in digital transformation consulting in Healthcare, FinTech, Supply Chain and Logistics

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  • Microsoft 365
  • Personal and family

New ways to get creative with Microsoft Designer, powered by AI

  • Sumit Chauhan, Corporate Vice President, Office Product Group, Microsoft

Microsoft Designer

Every creative process begins with an idea—and that idea starts with you. Today we’re announcing that the Microsoft Designer app is now generally available with a personal Microsoft account, with new features that help you create and edit like never before. You can express yourself in brand new ways and bring your most creative ideas to life in seconds—all with the help of AI. A blank canvas no longer has to be intimidating—just describe what you want to see, and Designer can create it for you. And if you’re not sure what that is, Designer can help you get started. 

The true power of Designer is the ability to access it whenever and wherever it’s most helpful to you in your daily life to keep you in your creative flow. Designer now integrates seamlessly with Microsoft products including Word and PowerPoint through Microsoft Copilot 1 and Microsoft Photos 2 to keep you in your flow when inspiration strikes. Designer is now supported in more than 80 languages on the web , available as a free mobile app , and as an app in Windows.  

background pattern

Unleash your creativity—create and edit anything you can imagine with AI.

Use Designer across many Microsoft apps and on the go wherever inspiration strikes 

Designer is now available through Copilot across some of your favorite Microsoft 365 apps on web and PC apps to help you uplevel your slides and documents. 1  With a Copilot Pro subscription, when you’re in Word and PowerPoint you can create images and designs right in the heart of your workflow. From Word or PowerPoint, click on the Copilot icon and describe an image you’d like to create. In Word, coming soon, you can even ask to create a banner for your document and a design will be generated for you based on the content of your document.   

Designer is now available as a free mobile app (iOS and Android). It’s packed with AI-powered features to unlock your creativity on the go—including creating images and designs with words and editing images to make them pop. 

create a business app

We’re also bringing Designer’s generative AI editing and creation capabilities to more Microsoft apps where you edit your photos, starting with Microsoft Photos available to Windows Insiders today. 2 Without leaving Photos, you can edit your photos to erase objects, remove backgrounds, auto crop, make adjustments, apply filters, markup, or even add text without leaving your flow. For more details check out the Windows Insider blog . In the future, similar capabilities will be rolling out to Microsoft Edge for convenient use right from the browser. 

create a business app

New Designer app features offer innovative ways to create 

Whether you use Designer in the mobile app or on the web, the experience starts with a new homepage—redesigned based on feedback we gathered from you during preview—to help you jump right into whatever you want to create or edit. We’re also introducing new ways to create and help you get even more from Designer, available now: 

  • Everyone has come up against the dreaded blank page. New prompt templates help jumpstart the creative process. These templates are pre-populated with ideas, styles, and descriptions that you can experiment with and customize, helping you get the hang of how to prompt. We are now rolling out prompt templates across more features to help you create with AI. When you’re ready, you can even share templates with friends or fellow creators and build on each other’s ideas, sparking inspiration across your creative community.  
  • You can share ideas, thoughts, or phrases, and Designer will create custom stickers that help you stand out on places like messaging apps and social. You can also create emojis, clip art, wallpapers, monograms, avatars, and more—all starting with a simple description.
  • Make the perfect greeting card . From birthday cards to holiday cards and beyond, create custom cards with personalized messages—even when you’re at a loss for words—by describing what you want to convey. Similarly, create personalized invitations for birthdays, graduations, anniversaries, and more, simply by describing what you want to see. 
  • Transform any photo into a work of art with Restyle image . Upload an image, choose from a set of styles, and write in any extra details you want to see to get a brand-new image created just for you.  

create a business app

  • Create custom image frames to turn your photos into shareable memories. With Frame image , upload an image and write a description or choose from a set of styles to get a personalized frame. For multiple images, bring your memories together with collages by selecting your photos, choosing from a set of styles, and adding a description to customize even more. 

We are always looking for ways to improve and empower your creativity, and will be adding more features over time. Soon, we will be rolling out Replace background in preview in select markets. We look forward to your feedback.

  • Easily replace the background of your still life photos like a pro. Upload your photo, explain the vision for your background, and AI will create it for you. Perfect for showing off your craft and hobby projects in a new light. 

create a business app

Today, Designer comes with 15 free daily boosts that you can use to create or edit AI-powered images and designs faster. Boosts are automatically used whenever you’re creating or editing images or designs both in the Designer app and where Designer is integrated across Microsoft apps. You can upgrade to a Copilot Pro subscription to receive 100 boosts per day.    

Stewarding responsible AI use 

At Microsoft, we are focused on building tools that harness the incredible potential of generative AI while providing a safe experience for our users. We are committed to ensuring that our systems are used in a responsible and ethical manner. We have implemented a responsible AI process and taken actions to mitigate negative outcomes and further prevent misuse, including guardrails, threat monitoring, and abuse detection, and provenance technology, and we are continuously working to strengthen our safety systems to help create a safer environment. Read more here: Making our generative AI products safer for consumers .

Get started with Microsoft Designer today to unleash your creativity and start designing and editing anything you can imagine with AI. If you can describe it, you can design it. 

1 A Copilot Pro subscription unlocks the use of Copilot in Microsoft 365 apps like Word and PowerPoint.  Those who have a separate Microsoft 365 Personal or Family subscription get the added benefit of using Copilot in the more fully featured PC apps. Creating banners with Copilot in Word will be available soon. 

2 Designer’s editing experience in Microsoft Photos is currently limited to Windows Insiders with language set to English, Spanish, French, German, Italian, or Portuguese (Brazil), and available in most countries. To get the latest Photos experience, update your app to version number 2024.11070.12001.0 or higher.  

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Watch CBS News

Microsoft outages caused by CrowdStrike software glitch paralyze airlines, other businesses. Here's what to know.

By Haley Ott

Updated on: July 20, 2024 / 12:06 AM EDT / CBS News

Banks, airlines, television networks and health systems around the world that rely on Microsoft 365 apps were hit by widespread outages early Friday linked to the company CrowdStrike. Thousands of flights and train services were canceled globally, including more than 1,800 in the U.S., and there were disruptions to many other public and retail services. 

Here's what we know about the outages:

What caused the global Microsoft outages?

The issue was caused by a technical problem that global cybersecurity firm CrowdStrike said it had identified in its software and was working to resolve. CrowdStrike provides antivirus software to Microsoft for its Windows devices.

"Earlier today, a CrowdStrike update was responsible for bringing down a number of IT systems globally," Microsoft said in a statement to CBS News. 

Later on Friday, Microsoft said on social media that it had "completed our mitigation actions and our telemetry indicates all previously impacted Microsoft 365 apps and services have recovered. We're entering a period of monitoring to ensure impact is fully resolved."

In a statement, CrowdStrike CEO George Kurtz said the issue had been identified and a solution was being implemented. He added that "this is not a security incident or cyberattack. The issue has been identified, isolated and a fix has been deployed."

Long lines of passengers form at check-in counters at Ninoy Aquino International Airport amid a global IT disruption caused by a Microsoft outage and a CrowdStrike problem July 19, 2024, in Manila, Philippines.

In an update shared Friday afternoon  on social media , Kurtz again apologized to those impacted and said he was committed "to provide full transparency on how this occurred and the steps we're taking to prevent anything like this from happening again."

What has been affected by the Microsoft outages?

Over 3,000  flights had been canceled  within, into or out of the U.S. as of Friday night, and more than 11,400 others were delayed, according to the flight tracking service,  FlightAware . Globally, more than 42,000 flights were delayed Friday. 

American Airlines, Delta Air Lines, and United Airlines resumed at least some flight departures later Friday morning after pausing operations earlier in the day due to the outages. 

"We have recovered our operation today and expect to deliver a reliable operation for our customers tomorrow," American Airlines said in a statement Friday evening. 

And Toby Enqvist, chief operations officer for United Airlines, said in a statement late Friday night that "while we had to cancel and delay far more flights than we ever want to, we are poised to return to a near-normal operation on Saturday."

A timelapse shared by the Federal Aviation Administration showed flights resuming Friday afternoon.

Brigham and Women's Hospital in Boston canceled all previously scheduled surgeries and medical visits that were not considered urgent because many of the computer systems were down, preventing access to vital digital records.

"We do everything on our computers now," neuro ICU nurse Meghan Mahoney told CBS News. "…People's medical history, their allergies. So when that goes down, we have to revert back to paper charting."

Memorial Sloan Kettering Cancer Center in New York City postponed all procedures requiring anesthesia. Emory Healthcare system in Atlanta delayed certain types of surgeries. Seattle Children's Hospital closed its outpatient clinic.  

The Department of Health and Human Services said on Friday afternoon it was "working to assess the impact of the CrowdStrike outage on patient care and HHS systems, services, and operations."   

A Department of Homeland Security memo to staff obtained by CBS News said that "DHS systems are currently impacted by a global outage of the cybersecurity software CrowdStrike. This is impacting many businesses globally, as you may be seeing in the news. This was not a cyberattack."  

Portland, Oregon Mayor Ted Wheeler issued an Emergency Declaration for the city on Friday. The declaration will allow for "immediate response and resources to get city systems back to fully operational levels." In New York City , Mayor Eric Adams said the outage did not have a major impact on city operations because of previous drills that had been conducted to educate officials on how to respond to an IT issue. 

The FAA is working closely with airlines impacted by a global IT issue. This timelapse depicts air traffic recovering after airlines requested FAA assistance with ground stops this morning. Contact your airline for more info and monitor https://t.co/smgdqJN3td . pic.twitter.com/inRTK6ovTI — The FAA ✈️ (@FAANews) July 19, 2024

In Europe, Lufthansa, KLM and SAS Airlines reported disruptions. Switzerland's largest airport reported planes had not been allowed to land, according to CBS News partner network BBC News. In India, at the country's primary airport in Delhi, everything was being done manually. No electric check-in terminals were functioning and gate information was being updated by hand on a whiteboard, the BBC reported.

Hospitals in Germany said they were canceling elective surgeries Friday and doctors in the U.K. said they were having issues accessing their online booking system. Pharmacists in the U.K. said there were disruptions with medicine deliveries and accessing prescriptions. 

Global IT outages at Newark International Airport

The Federal Bureau of Investigation said there were no operational problems related to the outage, though some of its systems had been affected. Those systems have workarounds that allow their use even amid the outage. 

The London Stock Exchange said it had experienced disruptions to its regulatory news service, but that trading had not been impacted. A spokesperson for the New York Stock Exchange said markets were fully operational and a normal opening was expected.

Starbucks said the outage was preventing customers from using its mobile ordering features. Delivery companies like FedEx also reported that some packages could be delayed due to the outages.

"FedEx has activated contingency plans to mitigate impacts from a global IT outage experienced by a third party software vendor. However, potential delays are possible for package deliveries with a commitment of July 19, 2024," the company said in a statement.

When will the Microsoft outages be fixed?

Even with the fix being implemented by CrowdStrike, some of the problems caused will likely take time to solve, Chief Information Officer at identity security firm CyberArk, Omer Grossman, told Reuters. He said the reason is that the problem has to do with Endpoint Detection and Response (EDR) products that run on individual client computers.

"It turns out that because the endpoints have crashed — the Blue Screen of Death — they cannot be updated remotely and the problem must be solved manually, endpoint by endpoint. This is expected to be a process that will take days," Grossman said.

In an interview with CNBC, CrowdStrike's Kurtz said many of the affected systems were already beginning to recover, and a fix could be as straightforward for some clients as rebooting their computers or servers.

He acknowledged, however, that "some systems may not fully recover, and we're working individually with each and every customer to make sure we can get them up and running and operational." 

Kurtz did not provide a timeframe, and it appeared that many companies and organizations around the world would have to rely on their own technology departments to get systems back up and running.

— Kris Van Cleave contributed to this report.  

  • Breaking News
  • Internet Outage

Haley Ott is the CBS News Digital international reporter, based in the CBS News London bureau.

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What We Know About the Global Microsoft Outage

Airlines to banks to retailers were affected in many countries. Businesses are struggling to recover.

  • Share full article

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By Eshe Nelson and Danielle Kaye

Eshe Nelson reported from London and Danielle Kaye from New York.

Across the world, critical businesses and services including airlines, hospitals, train networks and TV stations, were disrupted on Friday by a global tech outage affecting Microsoft users.

In many countries, flights were grounded, workers could not get access to their systems and, in some cases, customers could not make card payments in stores. While some of the problems were resolved within hours, many businesses, websites and airlines continued to struggle to recover.

What happened?

A series of outages rippled across the globe as information displays, login systems and broadcasting networks went dark.

The problem affecting the majority of services was caused by a flawed update by CrowdStrike , an American cybersecurity firm, whose systems are intended to protect users from hackers. Microsoft said on Friday that it was aware of an issue affecting machines running “CrowdStrike Falcon.”

But Microsoft had also said there was an earlier outage affecting U.S. users of Azure, its cloud service system. Some users may have been affected by both. Even as CrowdStrike sent out a fix, some systems were still affected by midday in the United States as businesses needed to make manual updates to their systems to resolve the issue.

George Kurtz, the president and chief executive of CrowdStrike, said on Friday morning that it could take some time for some systems to recover.

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How a Software Update Crashed Computers Around the World

Here’s a visual explanation for how a faulty software update crippled machines.

How the airline cancellations rippled around the world (and across time zones)

Share of canceled flights at 25 airports on Friday

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50% of flights

Ai r po r t

Bengalu r u K empeg o wda

Dhaka Shahjalal

Minneapolis-Saint P aul

Stuttga r t

Melbou r ne

Be r lin B r anden b urg

London City

Amsterdam Schiphol

Chicago O'Hare


B r adl e y

Cha r lotte

Reagan National


1:20 a.m. ET

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Top Investment Apps for Beginners in 2024: Get Started with Confidence

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If you're new to investing, the best investment apps should offer low fees and access to the types of accounts and investment products you care about most.

The app you choose should suit your investment style and offer the tools you need (such as educational guides and/or courses, human advisor access, and strong customer support) to achieve your financial goals.

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  • SoFi Invest : Best overall investment app for beginners
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Compare the Top Investment Apps for Beginners

The best investment apps for beginners are easy-to-use platforms with simple trading, helpful tools, personalized portfolios, and commission-free trades on assets like stocks or ETFs . These apps also offer learning tools like webinars and blog posts. 

Here are the best investment apps for beginners as picked by Business Insider editors in 2024. 

SoFi Invest

SoFi is a top investment app for beginners thanks to an easy-to-use interface paired with rock-bottom pricing. You can get started at SoFi Invest with just $1, and there are no commissions for trades and no recurring account fees. Even the managed portfolio product, SoFi automated investing, where your ETFs are all picked and managed for you, is free to use.

You can easily browse potential investment opportunities by sorting through categorized stocks and ETFs. Complimentary financial planning is available for all SoFi members outside of the app, alongside additional benefits. Work with certified financial planners ( CFPs ) who can help you reach your goals.

If you are a beginner and want help putting an investment strategy together, SoFi is an ideal place to start.

What to look out for: SoFi doesn't offer automatic tax-loss harvesting.

SoFi Invest Review

SoFi SoFi Invest

Get up to $1,000 in stock when you fund a new account.

$0 ($1 to start investing); $5 fractional shares; $2,000 for margin trading

0% for active trading and automated investing

  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. No account minimum
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. No account or trading fees, and low fees to own funds
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Access to Certified Financial Planners at no additional charge
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. IPOs available
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. SoFi 1% IRA match
  • con icon Two crossed lines that form an 'X'. No tax-loss harvesting, an advanced investing technique where you sell a stock or mutual fund at a loss for a tax benefit
  • con icon Two crossed lines that form an 'X'. No option for stop-loss orders when actively investing. SoFi's active investing account only uses market orders
  • con icon Two crossed lines that form an 'X'. Currently only available to US residents

SoFi Invest is a great platform for US investors who are looking for an intuitive online trading experience, an open active or automated investing account.

  • Promotion: Get up to $1,000 in stock when you fund a new account.
  • App store rating: 4.8 iOS/3.8 Android
  • Consider it if: You want an easy-to-use platform paired with rock-bottom pricing.

Acorns Invest

Acorns is an investment app for people who know they should be investing but don't have or want to spend the time to manage it themselves. For $3 per month, Acorns will take care of everything. That includes automatic spare change investing through transaction round-ups, automated transfers, retirement account savings, banking perks, and a fully automated investment plan.

Invest in a diversified portfolio of low-cost ETFs based on your risk tolerance, goals, and time horizon. You can choose to invest in Acorn's Core portfolios or ESG portfolios. 

The big upside of Acorns is that it's so easy to use. The big downside is that there's a fee no matter what. This is arguably better than asset-based fee deductions, which fluctuate as your balance grows. With the monthly fee, you'll pay the same amount every year. For additional accounts and features, including investment accounts for children, you'll have to pay $9 per month.

What to look out for: You won't be able to choose individual investments with Acorns unless you pay extra. 

Acorns review

Acorns Acorns Invest

Earn a $20 bonus when you open a new account and make your first successful recurring investment (min $5). Receive your bonus within 10 days of following month

Monthly plans start at $3 for Personal, $6 for Personal Plus, and $12 for Premium

  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Low fees
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Helpful automatic saving and investing tools
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Portfolio suggestions built to match your risk level
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. "Acorns Earns" invests a percentage of your purchases from certain companies
  • con icon Two crossed lines that form an 'X'. Flat monthly fee is on the high side, especially for smaller accounts
  • con icon Two crossed lines that form an 'X'. The option to choose individual investments requires a Premium plan

Acorns is one of the best investment apps for beginners and hand-off investors who want to start investing but are overwhelmed by the choices with other investing apps. This simple and easy-to-use platform offers a low investment minimum, portfolio diversification, and beginner-friendly charting tools. Acorns is more expensive than other zero-fee apps out there, but the ease of use may make it worthwhile for certain users.

  • Get started in under 5 minutes
  • $5/month gets you a full financial wellness system with connected investment, retirement, and saving accounts.
  • Invest in a diversified, expert-built portfolio
  • No expertise required
  • Invest your spare change with Round-Ups (more than $900M invested in 2021 just from RoundUps!)
  • Set easy, automatic Recurring Investments
  • See your account performance right in the app, and play with our interactive Potential screen
  • All you need to start investing is $5

Ally Invest

Beginners often do well with straightforward investment platforms. Ally Invest offers just that through its mobile app investment app best for beginners. You can trade stocks, ETFs, and options with no commissions. 

Plus, if you prefer the robo-advisor route, Ally Invest Robo Portfolios creates a personalized portfolio of ETFs for you. The app offers two robo-portfolio options: the cash-enhanced portfolio or the market-focused portfolio. Ally Invest's app is easy to navigate with a handful of accessible investment features like market screeners, performance charts, stock analytics, and a Smart Score ranking. 

For no advisory fee, cash-enhanced portfolios set aside 30% of your asset allocations as an interest-earning cash buffer. Market-focused portfolios only use about 2% of your portfolio as a cash buffer with a 0.30% advisory fee. 

If you prefer a more hands-on approach to investing, beginners can open a self-directed trading account for no account minimum and 24/7 market access. Customize your portfolio with hand-picked stocks, ETFs, options, bonds, mutual funds, and low-priced securities.

What to look out for: Ally Invest offers wealth management services, but you'll need at least $100,000 to get started.

Ally Invest review

TD Ameritrade

If you are new to the markets and plan to get into active trading, TD Ameritrade  is a good place to start. It charges no commissions for stock or ETF trades and offers multiple account platforms that align with various investment styles and goals.

When you're just starting, you'll probably feel most comfortable in the main TD Ameritrade app. As your investment skills grow, you can upgrade to thinkorswim, the premier active trading platform from TD Ameritrade. It has tons of useful features for active traders. Important for beginners, there's a feature to chat with an expert trader inside of thinkorswim.

What to look out for: Charles Schwab acquired TD Ameritrade in 2020. However, Schwab has announced it plans to keep TD Ameritrade's thinkorswim in its product lineup going forward. TD Ameritrade's managed accounts (Essential Portfolios, Selective Portfolios, and Personalized Portfolios) are also no longer available to new clients. Still, prospective investors can alternatively invest in managed accounts through its partner, Charles Schwab.

TD Ameritrade review

When you're a beginner in the stock market , it can feel intimidating to research and choose stocks and other investments. Public combines features from social networks like Facebook and Twitter with traditional brokerage features. That makes an investment app ideal for beginners learning their way around the markets.

You can learn from the portfolios of other experts by following their posts in the Public feed or creating group chats with other users and participating in live investing events and conversations. Invest in over two dozen cryptocurrencies, including bitcoin, dogecoin, and ether. 

With fractional shares starting, you can buy into many supported companies without putting up enough cash for a full share. Alternative assets include art, NFTs , collectibles, and more for 2.5% per transaction.

What to look out for: While it doesn't offer every popular type of investment, Public covers stocks and ETFs in a great way for newer or experienced investors looking to improve their investment strategy.

Public Investing review

Public Public Investing

Public offers a $0 minimum requirement and allows you to filter its investment selection to see the securities that best align with your preferences

0% stocks and ETFs; Crypto: 1% or 2% markup; Alternative assets: 2.5% per transaction; Public Premium: $10/month

  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. No minimums and commission-free trading on stocks and ETFs
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Cryptocurrency trading available for over 20 coins and tokens; alternative assets available
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Offers fractional share investing for as little as $1; Premium plan includes advanced market data and insights
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Several community features that allow you to share insights and receive insights from other users; educational resources like live audio events also available
  • con icon Two crossed lines that form an 'X'. No mutual funds
  • con icon Two crossed lines that form an 'X'. Not the best platform for day traders; it doesn't allow day trading of stocks

Public is best for active traders who want to invest in stocks, ETFs, and cryptocurrencies while utilizing the expertise and insights of other Public.com members.

  • App store rating: 4.7 iOS/4.3 Android
  • Consider it if: You value portfolio diversification and want a social component to your investing experience.

Stockpile offers commission-free stock and ETF trades, providing unique features that complement its $o commission fee structure. It also offers crypto investing. Stockpile allows fractional share investing and supports the gift of stock through gift cards, which makes it perfect for the youngest investors.

If you are a parent, grandparent, aunt, uncle, or relative who wants to help a child learn how the stock market works, Stockpile is perfect for your needs. It makes it easy to gift stock and keep tabs on the account of a minor. It also makes it fun to navigate through supported stocks while educating users through "mini-lessons" that teach how to invest.

A Stockpile membership gets you access to one adult account, five kids accounts, 4000+ stocks and ETFs, and more for $4.95 per month. You can opt-in for the 30-day free trial to see if Stockpile fits your family. 

What to look out for: Stockpile only offers stocks, ETFs, and crypto, so you'll need to consider other platforms if you'd like to invest in additional asset types.

Introduction to Investment Apps for Beginners

Beginner-friendly investment apps make participating in the stock market more accessible and less intimidating than traditional trading platforms. Investment apps typically have user-friendly interfaces, low trading fees, and a library of educational content so consumers can learn while investing their money. 

Simple and affordable portfolio diversification is a huge appeal of investment apps for beginners. Many investment apps have mobile and web platforms. Some apps may have a separate advanced platform consisting of personalized dashboards, riskier investment options, and other charting tools suitable for sophisticated investors. 

Beginner Investment Apps FAQs

SoFi Invest is our top pick for the best investment app for beginners. SoFi is a low-cost platform with easy-to-use trading features, portfolio management, and a complimentary financial planning session.

You can invest $100 in an online brokerage or investment platform that has a minimum investment requirement of $100 or less. Robo-advisors and other investment apps for beginners often have minimum investments between $0 and $100. But some platforms, like Charles Schwab or Vanguard's robo-advisors, have much higher minimums. 

Investment apps offer user-friendly interfaces, low fees, and personalized portfolios to help beginners trade stocks, bonds, and other investable securities without the stress of advanced charting and metrics. With these investment apps for beginners, you can access a rich library of educational guides and webinars, take advantage of tax-efficient investing strategies, or get customized financial help from investing experts.

Why You Should Trust Us: Our Methodology

Choosing an investment app that combines low costs with the features you care about most is important for beginners. Whether you're looking to build a passive portfolio of funds, an active portfolio of stocks, or any other investment strategy, a brokerage and investment app is designed to meet your needs. Investment platforms are given a rating between 0 and 5.

To make our selections, we used Business Insider's methodology for rating investing platforms to focus on costs and fees, app features, types of accounts available, investment products available, and beginner-friendly features to manage your investment account on the go.

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Trump shooting: Reactions in the US from political and business leaders

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Democratic us president joe biden, democratic us vice president kamala harris, former us first lady melania trump, democratic us senate majority leader chuck schumer, republican us house speaker mike johnson, republican us senator j.d. vance, a possible trump running mate, republican us senate minority leader mitch mcconnell, democratic us house minority leader hakeem jeffries.

Republican presidential candidate Donald Trump holds a campaign rally in Butler


Us attorney general merrick garland, republican former us president george w. bush, democratic former us president barack obama, republican us representative marjorie taylor greene:, democratic former us representative gabby giffords, who was shot in 2011 and later founded a gun control group:, no. 2 us house republican steve scalise, who was shot in 2017 in an act of political violence:, democratic senator john fetterman of pennsylvania, republican senator ron johnson of wisconsin, amazon founder jeff bezos:, apple ceo tim cook:.

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House Oversight Committee holds hearing on Capitol Hill, in Washington

China, Canada should work toward strategic partnership, China's Wang says

China and Canada should promote normalising relations and get back on track toward establishing a strategic partnership, Foreign Minister Wang Yi told his Canadian counterpart, according to his ministry.

Japan Self-Defense Forces (JSDF) soldiers walk past a Patriot Advanced Capability-3 (PAC-3) missile unit after Japan's Chief Cabinet Secretary Yoshihide Suga (L) reviews the unit at the Defense Ministry in Tokyo


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