15 Top Market Research Tools & Software (2024)

market research reports apps

In this guide, we’ll cover the 17 best free and paid market research software tools that you can use right now. 

From data collection to conducting one-on-one interviews with key members of your audience, these tools can make the market research process more effective and efficient.

Sourcing public data A wide library of reports for purchase that allow you to dig deeper in any industry Free No
Identifying market trends Forecasts that show you how a trend’s popularity may change in the next year Free Yes; 14-day trials of paid plans for $1
Finding ideal regions for business expansion A tool that analyzes your company’s URL to assess its expansion readiness Free N/A
Identifying good spots for brick-and-mortar businesses Search filters that let you drill down and see data by Zip code Free N/A
Digging deep into data on a single market sector Extremely comprehensive, licensable reports Free No
Understanding competitor marketing strategies A tool that lets you see what kind of paid ads your top competitors are investing in Free No
Finding out who’s investing in growing startups Tools to run searches by industry or company Free Yes; one week
Monitoring competitor brand mentions online The ability to track names of people, companies, products $29 per month, billed annually Yes, one week
Reading reviews from real software users Reviewer verification and of incentivized reviews Free N/A
Tracking e-commerce product pricing trends Dynamic pricing support that can automatically change your storefront’s prices $99 per month Yes; 14 days
Assembling panels that mirror your target market One-on-one interviews with business and consumer users $24 per response No
Surveying your existing customer base An audience panel service that distributes questions to lookalike groups Free / $1 per audience panel response No
Surveying groups that resemble your target audience Quality checks on survey responses to improve reliability Upon request No
Automatically posing questions to website visitors Customizable question types and timing Free No
Sorting data and brainstorming survey questions Custom GPTs that can execute specific tasks Free No
Discovering audience thoughts on new products Additional UX research tools for e-commerce companies $191 per user, per month (billed annually) Yes, one week
Quickly researching audience pain points through questions Tree-style charts that show how questions relate to each other Free No

1. Statista

Statista is a statistics portal that also offers customized market research reports. 


To quickly find relevant reports, type in a keyword (like “beverages”) and Statista will produce a list of results.

The information you can get from Statista makes it easy to gauge an industry’s:

  • Trend direction
  • Consumer behavior

These critical signals can help you decide whether or not to invest or expand into that market.

Statista data comes from three primary sources:

  • 49% of the data comes from Statista’s original research (the company employs over 100 data analysts)
  • 16% comes from publicly accessible data sources
  • 35% is obtained through unique data partnerships, such as with market research institutions

You can even opt to talk to one of Statista’s professional researchers to get further help and insights during your market research process.

It is important to note, though, that the quality of data you find on Statista may vary. This is because a number of the reports—particularly the free ones—are based on public data.

Who Should Use Statista?

Statista is useful for investors seeking their next opportunity, as well as business leaders who want to better understand the competitive landscape.

How Much Does Statista Cost?

Much of Statista’s data is available for free. For advanced insights and reports, you can purchase a paid plan. Options start at $199 per month; you can also purchase single, comprehensive reports for $495.

2. Exploding Topics

Exploding Topics is a trend spotting tool. 


Knowing about a trend before it takes off is the holy grail of market research. The problem, though, is that most trend analysis is highly subjective and based on someone’s best guess about what may take off in the future. 

We built Exploding Topics to solve this problem by identifying trends based on big data. 

The flagship feature is our Trends Database, which contains over 750,000 trending topics across 30+ industries like fashion, finance, tech, marketing, pets, beauty, and more. 

When you view a trend in our database, you’ll see a graph of the trend’s historical search volume. This can help you gauge a topic’s popularity and stability. Users on our Investor and Business plans can also see a forecast of the trend’s projected growth: 


We source our data through social listening—tracking what’s being discussed on:

  • Social media
  • Business websites
  • News media sites

By using a mix of artificial intelligence and human data analysis, we rapidly gather this trend data and qualify it to identify the most popular topics.


We update our database with this information every day, so you’re always getting the most up-to-date trend data.

Exploding Topics also offers a handful of other helpful tools that you can use for market research, too. These include our:

  • Trend Search : While our core database is great for discovering new trends, the search feature is useful if you already know what you want to see data about. It’s a good alternative to Google Trends.
  • Meta Trends : If you want to see the products and brands that are currently riding a trend wave, you can do so by using our Meta Trends feature.
  • Trending Startups : Investors can use the Trending Startups list to identify new and rapidly growing companies in any category.
  • Trending Products : When you’re interested in expanding your reach or offerings, the Trending Products feature helps you identify hot products that are currently seeing rapid growth.

Who Should Use Exploding Topics?

Exploding Topics is great for investors, entrepreneurs, marketers, and business leaders who need to understand what the competition looks like right now —and how it might change in the near future.

How Much Does Exploding Topics Cost?

You can view much of our basic trend data for free right now. To unlock all our data, as well as extra features like our lists of trending products and startups, you’ll need a paid plan.

Options start at $39 per month (billed annually), and you can get a two-week trial of any paid plan for just $1.

3. Market Finder

Market Finder is a free Google tool that makes it easy to discover international markets that are ripe for expansion. 


Rather than uncovering specific trends, Market Finder shows you new regions and demographics with strong potential for future growth.

It has two primary tools:

  • Dive into new markets : This feature walks you through a quick quiz that identifies your industry and collects some specifications about your company. Then, it shows you which companies would be ideal for expansion based on data from Google Ads, search volume, and household income.
  • Test export readiness : Enter your URL in this tool; it’ll analyze your readiness for expansion based on marketing performance (international traffic, e-commerce capabilities, etc.), operational abilities (payment fit, localization capabilities, etc.) and competitive position (category demand).

If you have Google Analytics set up, then Market Explorer can pull data directly from the Google Analytics dashboard for increased accuracy.

Who Should Use Market Explorer?

If you’d like to expand your business and find marketing opportunities in new regions, then Market Explorer is a useful tool. It’s also a good choice for investors who would like to identify new regions in which they can seek potential investment opportunities.

How Much Does Market Explorer Cost?

Market Explorer is free to use.

4. Census Business Builder

The Census Business Builder is a tool that allows brick-and-mortar business owners to explore new geographic markets.


You can use the tool to search by zip code, town, or state and see metrics like:

  • Average household income
  • Typical education level

The Census Business Builder also has advanced filters that can provide valuable, detailed insights based on the type of business you’re launching.

For example, if you’re opening a fast casual restaurant, you can use the “Consumer Spending” filter and see how much people spend on alcoholic beverages and dining out in a selected region.

You’ll still need to turn Census Business Builder data into actionable insights, though. Once you do, it can be a valuable tool for deciding where to open a new retail establishment.

Who Should Use The Census Business Builder?

Retailers and restaurateurs interested in expanding to new markets can use this tool to find a hot spot. It’s also a useful tool for investors who would like to identify markets for potential investment opportunities.

How Much Does The Census Business Builder Cost?

It’s entirely free.

5. Grand View Research

Grand View Research is a research and consulting company that also offers market reports across a variety of industries. 


Most of their market research reports provide statistics like market size, compounding annual growth rate, market breakdown by sectors, and competitive analysis.

Grand View's paid offering allows you to segment the data to find more specific metrics (i.e., only data for the Japanese pet market).

In addition to the free reports, Grand View Research also offers custom research services, and you can talk to one of their analysts for personalized assistance.

Who Should Use Grand View Research?

The company’s reports and services are useful for entrepreneurs who want to launch a business, existing business leaders interested in finding new opportunities, and investors looking for high-growth markets.

How Much Does Grand View Research Cost?

You can access limited data about many of Grand View Research’s reports for free; licensing a full report can cost over $3,000. You can also opt to use the company’s self-service market research portal, Horizon Databook , and get additional data points for free.

SpyFu is a search engine optimization (SEO) tool for keyword research and competitive analysis. 


The platform’s various features make it easy to discover the marketing strategies used by top players in your market or industry. Type in any URL, and you’ll be able to find metrics like:

  • Total search traffic
  • Search rankings
  • Current Google Ads
  • Pay per click (PPC) ads history
  • Paid keywords

You can then use this data to learn more about one of your top competitors or look at several companies in order to better understand a new market.

Who Should Use SpyFu?

Marketers and business leaders can use SpyFu to better understand who their competitors are—and how much they need to spend on marketing in order to be competitive.

Investors can also use SpyFu to research how potential investment targets are investing in marketing (and what kind of growth they’re seeing as a result.)

How Much Does SpyFu Cost?

You can see a limited amount of SpyFu data for free. Paid plans, which give you access to more features, start at $33 per month when billed annually.

7. Crunchbase

The platform makes it easy to find data like how much money a startup has raised to date, who’s investing in a growing business, or who founded a key industry player.

You can also see other data points through Crunchbase, including acquisition and employee headcount.

To use Crunchbase for market research, just type in an industry and filter results by the type of data you’re seeking. Crunchbase will show you a list of companies that meet the defined criteria.

You can also type in a specific company or competitor name and locate data that way, too.

Who Should Use Crunchbase?

Crunchbase is a valuable tool for nearly everyone involved in business management and funding.

  • Entrepreneurs can use the tool to explore new markets and find potential investors.
  • Business leaders can keep tabs on competitor growth and relevant industry acquisitions.
  • VC firms and investors can monitor how others are investing in growing companies, or explore the investment potential in a new market.

How Much Does Crunchbase Cost?

You can see limited information for free; full Crunchbase access starts at $49 per month (billed annually).

Awario is a social media monitoring and brand tracking tool. 


You can use Awario for market research by tracking specific terms on social media. These can include:

  • Brand names
  • Product keywords
  • Industry influencers’ names

For example, if you’re considering building or investing in a mobile app for sleep tracking, you can easily monitor brand names like Oura or keywords like “sleep tracker”.

This makes it easy to see key industry conversations and glean valuable insights about your ideal buyer persona. You can also identify potential gaps in the market.

Awario even tracks sentiment analysis to see how people feel about various competitors in your target industry.

Who Should Use Awario?

Awario is useful for marketers who want to understand their audience’s frustrations or needs, as well as entrepreneurs and product developers interested in using customer data to improve business offerings.

How Much Does Awario cost?

Awario access starts at $29 per month, billed annually.

G2 is a popular software review website. 


It’s a great resource for quickly finding quantitative and qualitative data about virtually any software market.

The G2 review structure is helpful as it consists of the following questions:

  • What do you like best about (product)?
  • What do you dislike about (product)?
  • What problems is (product) solving and how is that benefiting you?

This customer experience data is a goldmine for investors and startup founders as it makes it easy to spot gaps in a market and understand key pain points that customers are trying to solve.

Plus, G2 provides a list of competitors for each product—useful for identifying related companies to research.

When browsing G2, you can see details about each reviewer including their:

  • Business size

This is all useful for accurately identifying your market’s target demographic. You can also filter a product’s reviews by any of those categories.

The platform makes an effort to ensure that the customer feedback is legitimate by allowing users to verify themselves and even marking incentivized reviews.

Who Should Use G2?

G2 is useful for entrepreneurs and product marketers who want to identify and fill gaps in a market. It’s also a good tool for investors who want to learn more about how real users feel about a potential investment target.

The platform only contains software reviews, though. If you’re looking for reviews of other products and companies, you’ll need to find an alternate source (such as Amazon reviews for consumer goods).

How Much Does G2 Cost?

G2 is free for users to browse reviews, though it offers other paid plans for marketers and investors.

10. Prisync

Prisync is a competitor price tracking tool. 


Its automated features make Prisync a great choice for e-commerce entrepreneurs. Use it to:

  • Track competitor product pricing and fluctuations
  • Estimate customer demand for certain products
  • Get price change updates multiple times a day
  • Automatically apply dynamic pricing to your own e-commerce storefront

While Prisync is usually best for e-commerce stores that have already launched, you can also use its competitive analysis features to track pricing trends for top players in any market.

For example, in addition to tracking real-time price fluctuations, Prisync also has a price history tracking feature that provides insight into how prices are trending over time, which helps you identify volatility in the market.

Who Should Use Pricsync?

Prisync is most useful for e-commerce startups that want to stay up-to-date with the latest pricing and product trends.

How Much Does Prisync Cost?

Prisync plans start at $99 per month, and pricing depends on the number of products you track. Some features are restricted to higher price tiers, including dynamic pricing, daily email notifications, and API access.

11. Respondent

Respondent is a market research platform for recruiting audience panels.


You can use the Respondent service to find vetted audience members that match your ideal target. Submit a request detailing who you want to talk to—such as CFOs and healthcare companies—and Respondent will find people for you.

You can opt to either talk to these people on one-to-one calls (ideal for getting real-time insights) or run group surveys through Respondent.

Who Should Use Respondent?

Respondent is useful for business leaders and entrepreneurs trying to find the right product-market fit for both B2B and B2C audiences. Investors can use Respondent too—it can be a way to research a particular target market before making an investment.

How Much Does Respondent Cost?

Respondent pricing is based on credits. One credit equals one participant in your interview or survey.

Pricing starts at $24 per B2C credit or $40 per B2B credit. These prices vary based on the total number of credits you purchase. However, you’ll also need to factor in separate incentive payments to respondents. Respondent’s incentive calculator can help you estimate this amount.

12. SurveyMonkey

SurveyMonkey is a user-friendly tool for building market research surveys 


You can choose from multiple survey templates and question types, including:

  • NPS surveys
  • Product testing surveys
  • Customer satisfaction surveys
  • Matrix questions
  • Open-ended questions
  • Rating scales
  • Multiple choice questions

If you don’t have an audience to survey, you can use SurveyMonkey’s audience panel service that distributes your survey to a specific demographic.

To use these audience panels, you’ll need to know a few details about your target market—such as “stay-at-home moms with a household income of at least $50,000.” SurveyMonkey will take care of the rest.

It’s important to note, though, that these audiences are fairly broad, such as “college graduates” or “smartphone owners” who meet a few other demographic criteria. If you need highly specific audience curation, you may want to work with a market research firm .

No matter what distribution method you choose, you’ll get to use SurveyMonkey’s drag-and-drop builder to put together questions in your preferred order.

Who Should Use SurveyMonkey?

SurveyMonkey is great for market researchers that want to learn more about a target audience group, as well as business owners and marketing professionals seeking feedback from their existing customers.

How Much Does SurveyMonkey Cost?

You can build limited surveys for free, though they’ll include SurveyMonkey branding. To unlock additional features, you’ll need a paid plan.

SurveyMonkey’s paid plans start at $39 per month, billed annually. You can also request audience responses for $1 each, with a minimum of 200 responses per survey.

Attest is another online survey software option. 


Like Respondent, Attest provides an audience for you to survey. All you need to do is provide demographic information about who you're targeting, and the questions you want to ask.

Attest can assemble audiences from a pool of over 125 million consumers around the world.

The company then uses a mix of AI scanning and human oversight to review the data collected by your attest survey. This is to improve the reliability and consistency of your data.

Attest won't turn your data into insights, though—once you get your results, you'll have to use other tools to help with the analysis.

Who Should Use Attest?

Attest is useful for business leaders or marketers who want to get audience insights or user feedback—without an existing customer base to survey.

Investors could also use Attest to learn more about consumer preferences and habits in a market.

How Much Does Attest Cost?

Attest offers three plans based on usage, but they don't publish their prices online. You'll need to get in touch with the company and request a quote.

14. Qualaroo

Qualaroo is an audience survey tool.


The platform makes it easy to set up questionnaires that appear on your website at different intervals during a visitor's journey.

Companies can use Qualaroo to gather more information about things like:

  • Visitor needs and motivations
  • App or website user decisions
  • Purchase decisions
  • Products for sale

You can target website visitors based on time of day, location, and more. This makes it possible to research specific groups of visitors—useful for building or verifying audience personas.

You can also use Qualaroo to collect focus group feedback about website and app prototypes before you launch them.

The company doesn’t provide audiences for you, though, so you’ll need to have a group that you can survey. If not, you’ll be better served by a tool like Attest or Respondent.

Who Should Use Qualaroo?

Any business leader or entrepreneur in need of audience data can use Qualaroo to get feedback from real customers and leads, build out audience surveys, plan marketing campaigns, and more.

How Much Does Qualaroo Cost?

Qualaroo's free plan allows users to collect up to 50 survey responses a month for free. If you want higher usage limits, you'll need to subscribe to a paid plan.

The company's business tier plan costs $39.99 per month (or $19.99 per month when billed annually) per 100 responses.

You'll be billed extra for any month in which you go over 100 responses; the total cost depends on volume.

15. ChatGPT

ChatGPT is an AI chat assistant that can help you plan for and analyze market research efforts.


There are several ways that ChatGPT is useful during the market research process, including:

  • Reviewing information about your target audience and creating survey questions
  • Processing and analyzing data collected from tools like Attest or SurveyMonkey
  • Analyzing, summarizing, and answering questions about data-heavy PDF reports
  • Creating customer persona documents

If you have a ChatGPT Plus plan, you can even train your own GPT to produce the analysis or content that you need. It's possible to save and reuse these GPTs so they can speed up your workflow, too.

All generative AI tools do carry a risk of inaccuracies, though, so you’ll want to make sure to double-check ChatGPT’s outputs before using them or feeding information back into another market research tool.

Who Should Use ChatGPT?

ChatGPT can be a useful tool for anyone conducting market research manually, whether that involves sorting through data, writing questions, or segmenting audiences to survey.

How Much Does ChatGPT Cost?

It's free to use ChatGPT, though you may run into some feature limitations. You'll also have to use a slightly older version of the GPT AI, which can lead to more errors.

To customize your experience and get more tools for document analysis, you'll need a ChatGPT Plus plan starting at $20 per month.

16. Optimal Workshop

Optimal Workshop is a user experience (UX) research tool.


The platform facilitates research, data collection, and data visualization through:

  • Card sort tests
  • First click tests

Card sort tests are the most useful for teams interested in gathering market research data. By presenting a sample audience with examples of products and categories—and then asking them to group and rank each item—you can get a sense of:

  • What your target audience is and is not interested in
  • How your potential customers think about products and categories of items
  • Whether certain colors, terms, and images are more appealing than others

You could run these card sort tests with actual products that you sell or with ones you’re considering creating or adding to your inventory.

Who Should Use Optimal Workshop?

Marketers and business leaders can use Optimal Workshop’s card sort tests to evaluate how members of a new market or audience think about products—and what their preferences are.

How Much Does Optimal Workshop Cost?

Optimal Workshop plans start at $191 per user, per month (billed annually), with a minimum of three users. Because of this, it’s best suited for organizations that plan to conduct UX research after moving through market research and card testing.

17. AlsoAsked

AlsoAsked is a tool that produces frequently asked questions on any topic.


The way it works is simple—type in a phrase, set your language and location, and see related questions that people are typing into search engines.

Questions display in tree format, so you can see how different queries relate to each other. One click on any group of questions opens up a new tree, so you can dig down even further into related subtopics.

Who Should Use AlsoAsked?

AlsoAsked is useful for anyone who’s conducting preliminary market research. Because you can adjust results by location and language, you can use AlsoAsked to get a feel for:

  • What people want to know about a topic, product, or service
  • Whether their questions increase, decrease, or change based on location
  • How a market’s concerns, interests, and queries change along with language

You won’t be able to do all of your market research in AlsoAsked, but it can give you ideas for survey questions to ask, industry trends to track, and more.

How Much Does AlsoAsked Cost?

AlsoAsked is free to use, though you’re limited to three searches per day. To raise usage limits, bring up increasingly detailed results, and unlock multiple export formats, you’ll need a paid plan. Options start at $12 per month when billed annually.

If you’re new to the market research process, then these tools will help you set benchmarks, get key consumer insights, and collect data for decision making. But even the best market research tool can only go so far—you also need to have a solid understanding of the research process and key industry shifts.

To make sure that you’re getting the most out of your preferred research solution, check out our guide to conducting research for new product development —and look at the biggest trends in market research happening right now.

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The 8 free market research tools and resources you need to know.

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With over 400,000 new businesses opening in the United States each month, the need for individual companies to conduct their own market research has never been more urgent.  However, conducting market research isn’t an easy task — it presents challenges to businesses of all shapes and sizes.

With that being said, those with large budgets do enjoy certain advantages. When you have access to an endless array of top-tier tools and resources, you can uncover strategy-changing insights with relative ease.

Does that mean businesses with small (or non-existent) budgets are out of luck? Absolutely not.

Nowadays, free market research tools and resources are abundant — and you’ll be familiar with eight of our favorites by the time you’re done reading this blog post.

market research reports apps

But first, some housekeeping:

What is market research?

Market research is the process of gathering and analyzing information about your customers — both current and prospective — with the intent of optimizing your business strategy.

Customer-related information that you may want to gather includes (but is not limited to):

  • The goals they want to achieve
  • The pain points they want to alleviate
  • The income or budget that constrains them
  • The products and/or services they use (a.k.a. your competitors)
  • The strengths and weaknesses of the products and/or services they use

Why is market research important?

Market research is important because — if you’re thorough and open-minded — it dramatically improves your chances of long-term success. Only through market research can you uncover the insights you need to develop a product or service that (1) satisfies the demands of your prospects and (2) stands out from the competition.

For a complete overview of how conducting market research can benefit your business, here’s Market Research Defined and How to Get Started .

Cool? Cool. Let’s dive into the good stuff.

Top 4 Free Market Research Tools

For clarity, we will define a free market research tool as any tool that:

  • Costs nothing, and
  • Helps with the collection and/or analysis of customer-related information

Keep in mind that “customer-related information” encompasses everything from a pain point to a weakness of one of your competitors’ products.

1. Google Trends

If you want to get a sense of the level of interest in a particular product or service — as well as how that interest fluctuates over time and across regions — Google Trends is an excellent tool.

All you need to do is enter a search query and toggle with the filters. As an example, take a look at the level of interest in “office supplies'' in the U.S. over the past five years. Perhaps unsurprisingly, interest peaked in February 2020 — at the onset of the COVID-19 pandemic:


Plus, you can explore variations in interest across the 50 states, as well as related topics and queries that are surging in popularity:


The “interest by subregion” data is powerful. In Wyoming, searches for “office supplies” account for a greater percentage of all search queries than in any other state. Your average resident of Wyoming, in other words, is more interested in searching for office supplies than is your average resident of, say, Louisiana — a valuable insight for anyone who sells office supplies online.

Equally valuable is the insight that searches for “where to buy office supplies in bulk” are on the rise — potentially indicative of an emerging pain point.

2. SurveyMonkey

As some of you already know, one of the best ways to conduct market research is to ask your customers a handful of open-ended questions. You can do this for free with SurveyMonkey .

Specifically, with a free SurveyMonkey account, you can ask up to 10 questions and field up to 40 responses with each of your surveys.


Open-ended questions you may ask your customers include (but are not limited to):

  • Why did you buy our product?
  • What has our product helped you accomplish?
  • How does our product compare to others that you’ve used in the past?

With just three questions — well under the limit of a free survey — you can learn quite a bit about your target market. If, for example, the majority of respondents say they bought your product because they were struggling to do their jobs in a cost-effective manner, that gives you a clearer picture of your prospects’ pain points and your competitors’ weaknesses .

3. Make My Persona

As you collect and analyze customer-related information, it’s a good idea to create or tweak your buyer personas : detailed profiles of the semi-fictional people for whom your product or service is designed. In the context of market research, personas are useful because they help you synthesize and comprehend the information you’re gathering.

Thanks to our friends at HubSpot, you can use a wonderful free tool called Make My Persona .


Intuitive and fun, Make My Persona is a seven-step process that walks you through the essential components of your target customer: demographic information, firmographic information, job title, pain points, and so on. And if you want to go beyond the bare essentials, you can add as many extra sections of information as you like.

Important note: Your personas should be dynamic. As you conduct further market research and learn more about your target customers, your personas should evolve accordingly.

4. WordSift

Make My Persona is appealing, in part, because it enables you to make sense of raw data — to separate the signal from the noise. The same can be said about WordSift , the final free tool we’ll be discussing today.

Built to help teachers with the instruction of vocabulary and reading comprehension, WordSift allows you to generate word clouds: images that represent the frequency with which certain words are used in a given body of text. Look what happens when I copy the introduction to this blog post and paste it into WordSift:


Instantaneously — and unsurprisingly — I can conclude that “business,” “market,” and “research” are among the most frequently used words in the introduction to this post.

What does this have to do with market research? Well, let’s say you’ve been using SurveyMonkey to ask your customers about their reasons for buying your product. One by one, if you were to copy their responses and paste them into WordSift, you’d be able to see which words your customers use most often. That’s a market research gold mine!

Top 4 Free Market Research Resources

Again, for clarity, we will define a free market research resource as any resource that:

  • Helps with the collection of customer-related information

The scope of “customer-related information" remains the same  —  encompassing everything from a pain point to a weakness of one of your competitors’ products.

5. Bureau of Labor Statistics

A government organization that “measures labor market activity, working conditions, price changes, and productivity in the U.S. economy to support public and private decision-making,” the Bureau of Labor Statistics (BLS) is a wealth of information.

Because this is a blog post about market research — not an economics class — we’ll focus on BLS’ industry- and region-specific information. If you’re on the homepage and you hover over the Data Tools drop-down menu, you’ll see a hyperlink to something titled “Industry at a Glance.” Click on that, find your industry of interest, and explore the dozens of statistics that BLS has aggregated.


If, for example, you’re interested in the apparel manufacturing industry — either because you’re in the industry or you sell into it — you can see how earnings, prices, and productivity figures are changing over time.

Head back to the homepage, hover over the Subjects drop-down menu, and you’ll see a section labeled Geographic Information:


Select your region of interest, filter by state or metropolitan area (if necessary), and take a tour of BLS’ enormous library of area-specific data.

6. U.S. Census Bureau

On a mission to “serve as the [United States’] leading provider of quality data about its people and economy,” the U.S. Census Bureau is another terrific resource that costs nothing to use.

Just as we did with the BLS, we’ll focus on industry- and region-specific information. Admittedly, using the Census website to find industry-specific information is slightly more complicated than it is when using the BLS website. If you’re on the homepage and you hover over the Explore Data drop-down menu, you’ll see a hyperlink titled “Explore Data Main.”


Click on that, and you’ll be brought to the Census’ search engine. Then, click inside the search bar and select “Advanced Search.”


Underneath “Find A Filter,” type in the name of the industry you’re interested in researching. Once the search suggestions load, simply check the appropriate box and click “Search.”


From there, you’ll be able to explore thousands of data tables, maps, and whitepapers — many of them chock-full of industry-specific information that you can use to your advantage.

Finding region-specific information is a bit more straightforward. Head back to the Advanced Search engine, select “Geography” from underneath Browse Filters, and go from there:


7. Pew Research Center

A nonprofit dedicated to “inform[ing] the public about the issues, attitudes, and trends shaping the world,” the Pew Research Center is one of the most authoritative sources of information for anyone striving to make better business decisions.

Whereas the BLS and the Census are (among other things) aggregators of economic data, the Pew Research Center is a “fact tank” — an organization focused on public opinion polling, demographic research, media content analysis, and other forms of social science inquiry. 

So, although you can’t necessarily use Pew to uncover hyper-specific insights related to your industry or region, you can use it to learn more about your target audience. The best way to do this is through the Topics section of the Pew website.


Clicking that hyperlink brings you to an index of dozens of topics, ranging from Online Video to Homeownership to Democracy. Selecting any of these topics will bring you to a list of relevant content — reports, fact tanks, transcripts, and other forms of media that can date back as far as the early 1980s.


As an example, let’s say you’re developing a product or service that targets new homeowners. If you were to click on the Homeownership topic, you’d land on a list of reports like this one:


If I were you, that’s not a report I’d want to overlook!

We’ll wrap up today’s guide with a free resource specifically for those of you in the software world. Designed to help buyers determine which products are best suited to their needs, G2 is the leading source of validated, unbiased software reviews.

G2 is, in other words, an excellent way to find out what your target customers are saying about your competitors’ products. Do a quick search for the type of software you’re developing and you’re in business.


If you were developing a sales compensation software product and you searched this keyword, you’d be brought to the page you see below. To learn more about Spiff — one of your top-rated industry competitors — all you’d need to do is click “Read Spiff Reviews.”


If you want to get granular, you can filter reviews in a number of different ways. As an example, let’s say you’re developing a sales compensation software product specifically for small businesses. G2 has the filter you’re looking for:


And just like that, you’ve got access to dozens of valuable insights like this one:


Start using market research tools today!

If you try to bring a product or service to market without an understanding of your target customers, your chances of success are slim. According to the most recent State of Competitive Intelligence Report , 84% of businesses say their industry has gotten more competitive in the last three years. With the range of choices at your prospects’ fingertips growing by the day, the need for a thorough market research strategy only intensifies.

We hope you find these free market research tools and resources useful. And if you decide to make the leap to a paid solution, make sure to request a demo of Crayon — the competitive intelligence platform that enables you to track, analyze, and act on everything happening outside your businesses’ four walls.

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The 24 Best Market Research Tools & Software in 2024

Shivani Dubey

Author & Editor at ProProfs

Shivani Dubey specializes in crafting engaging narratives and exploring Customer Experience Management intricacies. She writes on vital topics like customer feedback, emerging UX and CX trends, and sentiment analysis.

The 24 Best Market Research Tools & Software in 2024

Market research tools have been at the heart of every business’s success. In a world where competition seems to be never-ending, knowing the ins and outs of your target market is more crucial than ever. 

According to a study conducted by PwC , companies that benchmark can achieve 69% faster growth and 45% greater productivity as compared to those that don’t. 

Market research has enabled organizations to uncover not only some of the biggest revelations about the market but also the tiniest details that most people miss. Market research helps organizations read between the lines and make informed decisions, which makes the process ever so important. 

market research reports apps

Thankfully, in the 21st century, we do not require an insider to give us data about the market in the name of research. We now have some of the world-class software tools at our fingertips that would enable us to truly improve, evolve and empower our products and services for the people. 

In this blog, we’ve included a list of 12 of the best market research software and tools out there with some of the key details that you should know before making a decision to choose the one for you. 

But first, let’s take a closer look at what market research actually is.

The 24 Best Market Research Tools in 2024

There are plenty of online market research software tools that you can choose from. Here is a list of 12, which the users think very highly of:

Market research tool # 1.  Qualaroo

market research reports apps

Qualaroo is the best market research tool and one of the best  online survey software  out there for conducting market research. It provides users with a market research platform that is easy to use and also offers actionable insights.

Qualaroo also helps you  develop user personas  through  advanced targeting , which helps you better  understand your users  and easily track their goals & behavior patterns.    

  • Easy to set up and can instantly start taking feedback.
  • Professionally designed survey templates to ask just the right questions.
  • Catches your visitors in real-time with context for valuable responses. 
  • Users can easily determine who and where the survey targets are
  • Can help create detailed  customer journey maps . 
  • Ask for product/website/app feedback from the audience based on engagement. 
  • Supports branching logic to easily go through the redundant users. 
  • Integrates with popular tools like Hubspot, Zapier, and Slack. 
  • Perfect for measuring customer satisfaction and loyalty using Net Promoter Score (NPS) surveys.
  • Helps to gather user experience (UX) feedback at every stage of the design process for any product.
  • You can test prototype templates through unobtrusive pop-up surveys called Nudges™.
  • Makes analyzing customer sentiments and open-ended survey results easier through the sentiment analysis engine
  • Needs more filters and export options for the reports.
  • Lacks a bulk action button in the survey dashboard.

Pricing:   Starts from $69 per month.

Market research tool # 2.  Google Trends

market research reports apps

Google Trends is a free market research tool that presents data in the form of trend lines from all over the internet. When you enter a specific term into Google Trends, it will give you an accurate representation of how trendy that term has been over the course of time and also gives it a score out of 100.

  • Shows the frequency of your searched term in Google with respect to the website’s total search volume over a given period of time.
  • Refines your search by adding location filters.
  • Presents the trend graphically for better visualization of the result.
  • Easy to respond to surveys on any device, including mobile, tablets, and computers. 
  • Integrates with popular tools such as  Zapier , Automate.io, and Integromat. 
  • Data is generated into organized Google Sheets that can be instantly presented without making any alterations. 
  • Useful tool to acquire keyword-related and geographic data about the users.
  • Instantly uncover any search spikes due to special events for a search.
  • Sometimes shows irrelevant results for a searched term.
  • Shows only relative numbers, so a comparison analysis is necessary.

Pricing:  Free to use

Market research tool # 3.  SurveyMonkey

market research reports apps

SurveyMonkey is another market research software that offers new market research techniques and provides different ways to customers for voicing their opinions. They have combined an enterprise-grade platform with a suite of specialized market research and customer experience solutions to ensure that the power of feedback can be given to organizations of all sizes. 

  • Professionally built question bank to ask accurate questions.
  • Personalized survey techniques like skip logic, branching logic, etc.
  • AI-powered analysis tool to get expert feedback on the survey draft. 
  • Test creative concepts by asking the right set of questions from the right audience. 
  • Ensures quality of data gathered from over 144 million users worldwide.
  • Ability to get help from market research experts and dedicated accounts managers with the flexible engagement model.
  • Potential to monitor market dynamics of a specific product category over time.
  • Easily design recurring surveys to track sentiments with time.
  • Embed survey questions into emails to improve response rates.
  • Provides accurate context from the updated benchmark data.
  • Analytical dashboard needs improvement to make data presentation better.
  • Sometimes glitches a little while designing surveys.

Pricing:  Starts at $25/user/month. 

Market research tool # 4.  Statista

market research reports apps

Statista is one of the top market research tools that specializes in data visualization and market research. It picks up data from reputable reports that are present all over the internet and makes them easy to comprehend and digest for researchers and other users. It can find the specific data relating to your industry and create a statistical report on it, which would be much easier to understand. 

  • Ability to filter content based on a specific type. 
  • Hundreds of metrics to choose from and the ability to customize visualizations.
  • Also features forecasts and surveys reports.
  • Flexibility to analyze the markets across 150+ countries. 
  • Presents global stories and statistics in a vividly visualized manner. 
  • Ability to conduct Global Consumer Surveys to understand what drives the consumers. 
  • Can integrate with other marketing tools by simply copying the HTML code. 
  • Great tool for portraying Key Performance Indicators (KPIs) to understand the consumer market outlook.
  • Helps research and gather information about the companies like their headquarters, the number of employees, and revenue performance.
  • Can be challenging to find relevant data for long-tail search terms.

Pricing:  Starts at $39/month

Market research tool # 5.  Google Keyword Tool

market research reports apps

Google Keyword Tool is a highly sophisticated  market research software and analysis tool  that acts as a window into the behavior of customers when searching online. Google Keyword tool provides valuable insights into queries that your target audience is searching on google.

It acts as an accurate product research tool that tells you what the customers are looking for. To use it, you need to create a free Google Adword account.

  • Shows you the volume of keyword searches.
  • Lets you filter keyword searches based on location and language.
  • Lets you filter searches based on the device that people use to search.
  • Helps marketers build a content strategy and marketing strategies as well. 
  • Offers users insights into the current marketing trends.
  • Expand long-tail efforts by discovering other important keywords in the same domain.
  • Integrates with other tools using Google API.
  • Shows the relationship between different keywords to help you find targeted related keywords.
  • Excellent tool to understand the competitiveness of the keywords.
  • Shows fewer keyword suggestions than other similar tools.
  • Needs more keyword filters in the dashboard.

Pricing:  Free to use.

Market research tool # 6.  Tableau Software

market research reports apps

Tableau is a business intelligence suite for data visualization that needs no programming knowledge. Tableau uses analytics, visualization, and business intelligence to present the data in a visually appealing fashion for a better understanding.

It aims to transform the way we see and use data to make decisions. Tableau empowers its users with the help of its highly sophisticated market research tools to make the best out of their data. 

  • Lets you visualize data on anything.
  • Can easily extract data from PDFs, Excel, text, Python, SAS, and many more.
  • Tableau dashboard provides a comprehensive and wholesome view of your data.
  • Enables the marketing team to directly access the data from different formats.
  • Visualizes the market research data to generate actions and make quick decisions. 
  • Natively integrates with other market research tools like Qualtrics and Salesforce. 
  • Flexible team collaboration and data sharing options.
  • Makes it easy to connect with live data sources to stay up to date. 
  • Offers data heat maps to give a general sense of the emerging patterns in the market.
  • Can be an expensive tool for some businesses.
  • You may need help from the IT department to set up the tool.

Pricing:  Starts at $70/user/month.

Market research tool # 7.  Typeform

market research reports apps

Typeform is another market research software and online survey tool that allows you to conduct market research surveys to get a direct response from your targeted audience. It has a built-in photo and video libraries and a wide range of design themes to choose from. Typeform primarily aims to create people-friendly forms by making them appealing, which would gather more responses and better insights.

  • Shows the viewers one form field at a time. 
  • Easy to use and optimize for mobile devices.
  • Let’s you create a wide range of question types. 
  • Make the form uniquely yours with a wide range of customization options.
  • Integrates with other tools like Google Sheets, Salesforce, Slack, etc.
  • The drag and drop feature allows users to create forms within minutes.
  • Variety of question types including multiple-choice, rating, opinion scale, free-form text, and many more.
  • Creating conversational and casually approached surveys. 
  • Gathering demographics of the customers to understand their behavior patterns. 
  • Creating positioning strategy through survey results. 
  • Survey design options need more flexibility and customization options.
  • It would be good if there were more filters in the reporting dashboard.

Pricing:  Starts at $25/month.

Market research tool # 8.  SEMrush

market research reports apps

SEMrush is another very effective market research software tool that marketers use to boost their conversion rates. It has over 40 tools under its portfolio that can be used to attract more visitors and increase conversions. 

This tool primarily aims at improving online visibility and discovering marketing insights by offering services like SEO, PPC, SMM, Keyword Research, Competitive Research, PR,  Content Marketing , Marketing Insights, analytical tools for market research , Campaign Management.

  • Provides tools like keyword research, on-page SEO, and local SEO.
  • Easily monitor and manage organic rankings.
  • Provides tools for content marketing, creation, distribution, optimization,
  • It’s the best  tool for market analysis . 
  • Lets you explore and analyze the demographics of competitors in the market. 
  • Determine how to market competitors earn their traffic and also estimate your market share. 
  • Integrates with popular Google and social networking applications. 
  • The technical audit report gives in-depth suggestions for site optimization.
  • One of the best enterprise-level tools.
  • Provides a plethora of segmentation options for keyword suggestions to find the right keywords.
  • Training docs can be hard to navigate. It can be hard to find what you are looking for.
  • Backlink suggestions dashboard can be improved. Sometimes, it misses a lot of backlinks.

Pricing:  Starts at $119.95/month. 

Market research tool # 9.  Ahrefs

market research reports apps

Ahref is also the top  tool for business research  or market research that offers a fully-packaged suite of  conversion rate optimization tools  is Ahrefs. It is an extremely diverse software that has tons of functionality and can easily make anyone an SEO expert. It is an extremely powerful tool for backlinks, SEO analysis, and also managing your SEO health over time.

  • Ranks keywords with respect to their level of difficulty and traffic potential. 
  • Conduct site audits to understand the weak links and boost the conversion rates.
  • Conducts keyword research for Google, YouTube, and Amazon.
  • Finds content that performs well on a given topic.
  • Tons of different metrics to measure the data on.
  • Integrates with tools like Tray.io and Rank Ranger using Ahrefs API
  • Provides insights into competitors’ organic search and backlinking profiles on different websites.
  • Helps to find the most optimized and well-performing content to generate new ideas and analyze competitors’ content.
  • Coes with a slight learning curve. Needs inline tooltips in the product menus for quick access.
  • PPC features need some optimization.

Starts at $83/month, billed annually 

Pricing:  Starts at $99/user/month.

Market research tool # 10.  Upwave (Formerly Survata)

market research reports apps

Upwave, formerly Survata, is one of the best analytics and market research platforms to help you measure the effects of your brand advertising efforts. You can use the inbuilt dashboard to track every campaign across various channels and optimize them to improve ROI. The data from Upwave has been featured in brands like Forbes, USA Today, CBS News, and The New York Times.

  • Track and optimize brand advertisement to improve brand awareness.
  • Get real-time updates about outperforming aspects of every campaign to run timely optimization.
  • Receive email notifications to get refreshed reports directly in your inbox.
  • Provides automated tracking of different demographic & behavioral profiles in each campaign.
  • You can see how accurately each campaign is reaching the target audience across various channels.
  • Create customer dashboards to monitor the performance of your campaigns.
  • Leverages AI-based Upwave Customer Forecast feature to predict brand lift and customer acquisition for your campaigns.
  • Track market penetration, i.e., the percentage of the target audience you reached for any campaign.
  • You can estimate customer acquisition numbers to study the effectiveness of your brand marketing campaigns and make changes.
  • Needs more filters to include other behavioral traits in the dashboards.
  • Dashboard UI can be overwhelming for new users.

Contact for a quote

Market research tool #11.  AnswerThePublic

market research reports apps

Answer the public is the best software for market research according to their home page, ‘There are 3 billion Google searches every day, and 20% of those have never been seen before”.  AnswerThePublic is responsible for listening to autocomplete data from search engines and cranking out every useful phrase or question that people are asking about a given keyword.

  • Helps you get a sense of what the people are really asking for. 
  • Gives you the context behind every search. 
  • Very easy to use and digestible for beginners. 
  • Listens to autocomplete data from search engines like Google and cranks out useful phrases and questions. 
  • Also acts as a goldmine for consumer insights, and the data can be used to create extremely useful content and product.
  • Integrates with other popular applications to generate more insights. 
  • An excellent tool for insights, validation, creativity, and creating content strategies.
  • Word Cloud feature is fantastic to visualize related keywords and their relationships.
  • Helps to uncover the untapped potential of search demands for different queries.
  • The database is constantly updated to help you spot new trends, slang, and topics.
  • Sometimes, the results become less relevant when you search for more than two keywords simultaneously.
  • It’s challenging to find keywords for niche markets.

Market research tool #12:  Social Mention

market research reports apps

Social Mention is one of the  best tools for market research  that digs through 100+ social media websites like Facebook, Twitter, WordPress, and many more, to determine the number of times your brand or keyword has been mentioned. It has the ability to accurately track and measure what people are saying about your brand.

  • Displays how much your keyword crops on all social media platforms.
  • Distinguishes between positive and negative sentiments.
  • Gives a general overview of the customer’s perception of your brand. 
  • Users can determine the overall footprint of their brand and make informed decisions.
  • Supports simple integration with popular social media applications for more meaningful data.
  • You can also determine the number of people talking about your keyword at any given time. 
  • You can set up alerts for more minor updates using tags within broader categories.
  • Consolidates the data from all over the internet under one dashboard for real-time monitoring.
  • Makes it easy to research specific domains where the audience is looking.
  • The UI can be updated to improve navigation for new users.

Market research tool # 13. Think With Google

Think with Google - Discover Marketing Research & Digital Trends

Think With Google is a one-stop information resource to monitor customer behavior, get marketing insights, and view the latest industry trends. It offers several tools to find the right demographic audience for your business, test and optimize your website, and track real-time consumer behavior across any location. So, if you are looking for the best market research resources, this is the one to go for.

  • Run a site audit on your domain and get custom tips on improving site speed, UX, and other aspects.
  • Lets you search trends and actionable consumer insights for specific locations.
  • Track emerging technologies to plan the future of your marketing strategies.
  • Benchmark your website against industry standards with a simple test.
  • Use Google Trends to discover trending topics, latest stories, and other hot topics.
  • Free-to-use online repository to explore new markets, find the right audience, and access global consumer behavioral data.
  • No advanced features to find information on sub-categories or niche markets.

Market research tool # 14. BuzzSumo


BuzzSumo is an excellent content marketing and researching platform to produce high-performing content. You can do keyword research, competitive analysis, brand monitoring, and more to grow your business. The platform also offers a chrome extension to make the job easier.

  • Find the target keywords to design your content based on monthly search volume, cost per click, and other parameters.
  • Track viral trends in real-time for any domain, topic, and location.
  • Track new content around your target keywords to design your SEO strategies.
  • Find the most popular influencers worldwide for any topic to sponsor them for your brand.
  • Set alerts for desired keywords, blogs, brand mentions, competitors, and influencers.
  • Track backlinks to your domain from all over the internet.
  • One of the best tools for social listening and keyword research.
  • The Chrome extension is an excellent addition to one-tap monitor the performance of your campaigns.
  • Doesn’t monitor the content or engagement data for Instagram posts.
  • Needs more filters to separate news and general topics.

Starts @ $79/month, billed annually

Market research tool # 15. Make My Persona

market research reports apps

If you are new to building a buyer or user persona , then MakeMyPersona is your tool. It’s a simple market research software from HubSpot that creates a buyer persona based on the data you enter into the form. Just fill in the details, and you get a ready-to-use persona template to study different customer segments. And it’s free.

  • Uses demographic and psychographic details of your target audience to build a buyer persona.
  • It asks for details like age, organization’s size, job title, goals, challenges, etc.
  • You can also add new sections manually, if necessary.
  • Download and export the buyer persona with a click.
  • Quick and easy to use to build customizable persona templates.
  • Requires market data from your end. You cannot use it to find information on the target market.

Market research tool # 16. PureSpectrum Insights

market research reports apps

PureSpectrum Insights (formerly Upwave Instant insights) is a consumer insights platform to collect market research and brand tracking data. You can create surveys and questionnaires to ask questions to the right audience to gather valuable insights for your marketing strategies. The company also offers PureSpectrum Marketplace to help you buy samples from multiple market research panels with one click.

  • Create focused research and brand tracking surveys and distribute them to the target audience.
  • Target the right people based on age, gender, shopping behaviors, income, job title, and other inbuilt attributes.
  • Get real-time updates about the performance of your market research campaign.
  • Use the PureSpectrum marketplace to find the right target audience for your surveys.
  • Track the data in real-time using detailed reporting dashboards.
  • The panel service helps to get to the required sample size quickly.
  • To improve data quality, you can create crosstab reports and set up significance tests in minutes.
  • Limited survey options as compared to other tools.

Contact for quote

Market research tool # 17. Loop11

market research reports apps

Loop11 is a usability testing and market research tool to build better products. You can perform usability testing, benchmarking, prototype testing , information architecture testing, and more using the same tool. It offers both moderated and unmoderated testing so you can find the right audience to test your product and prototypes. 

As an audience research tool, you can use it to see how your product appeals to your new target market, explore their preferences, and channel the insights into the design.

  • Offers a user-friendly test builder to guide you at every step of designing a test. No coding is required.
  • Create tasks, such as five-second, first click, tree testing, etc.
  • Add surveys to your test to collect in-depth demographic and psychographic data.
  • Design surveys using multiple question types like multiple-choice, single-choice, NPS, rating, and System Usability Scale (SUS).
  • Run your test on any device like desktop, mobile, or tablet.
  • Provides a dedicated participant panel service to find the right participants globally for your tests.
  • Offers video, audio, and screen capture to collect first-hand data from users.
  • Edit videos to extract useful points like adding time-stamps, assigning tags, and more.
  • Track test metrics like task completion rate, lostness, time on task, and NPS scores.
  • Use inbuilt behavioral analysis tools like heatmaps and clickstream to map participants’ journeys during the test.
  • Offer more flexibility in annotating and sharing the clips than other similar tools.
  • An inexpensive tool with a wide range of testing options.
  • The participant panel offers niche filters to help you target the right people for your tests.
  • You cannot make changes to a test after publishing it.
  • It may slow down your website a little.

Starts at $63/month, billed annually

Market research tool # 18. Qualtrics

market research reports apps

Qualtrics is one of the most advanced experience management platforms in the market. It comprises different product suites to cover different aspects of your business. You can gauge customer satisfaction, optimize products and services, run market research campaigns, and track brand awareness from the same platform. Plus, AI-based analytics put it among the leading Market research tools to collect data for brand tracking and advertisement optimization.

  • Track brand awareness through AI-based dashboards.
  • Uncover the aspects that provide positive and negative brand perceptions among your audience.
  • Set up automated alerts to track changes in brand signals or awareness.
  • Run surveys to collect customer feedback and market research data.
  • Offers 27+ deployment channels like website, app, link, email, and QR code.
  • Use the drag-&-drop builder, 50+ answer types, branching logic, 100+ templates, theme customization options, rebranding, and other features to design surveys.
  • Provides targeting options to target the right people.
  • The iQ™ analysis engine leverages AI, machine learning, and NPL to extract data, spot opportunities, and suggest improvements automatically.
  • Offers XM services to collect and manage market research data for you.
  • Generate custom resorts to align your data with your business KPIs for real-time insights.
  • Limited customization options for your surveys.
  • It takes time to add the contract data to directories. It could be improved to make the process faster.

Market research tool # 19. SimilarWeb

market research reports apps

SimilarWeb is among the most trusted and leading market research tools that offer in-depth data on different industries. You can find the top website, best apps, top trending topics, and other data around your industry. The company also offers data intelligence services to help you collect insights into your target market and audience. Plus, you can perform keyword research to find relevant keywords for your marketing strategies.

  • Analyze any website and mobile app to view their ranking, total traffic, demographic targeting, competitors, marketing channels, etc.
  • Uncover top keyword trends based on organic vs. paid search, channels, traffic sources, and other attributes.
  • Perform keywords research to find new keywords.
  • Run benchmarks for your website against industry standards.
  • Leverage the data repository to track and monitor consumer data signals from over 100 million sites worldwide.
  • Explore competitive insights, global market trends, and audience behavior on domain and sub-domain levels.
  • Get shopper insights to track consumer behavior across your website, marketplace listings, and app.
  • Offers a Chrome extension to get quick performance insights about any open web page.
  • Easy to use and navigate. The UI is intuitive and user-friendly.
  • Sometimes the data does not accurately represent the actual insights.
  • Poses a learning curve for new users. Could benefit from a detailed knowledge base.

Market research tool # 20. Userlytics

market research reports apps

Userlytics is one of the best tools for market research and user testing. You can easily conduct remote usability testing to align your products with the target audience. It also lets you collect information about your participants and interact with live conversations to gather in-depth market data without the hassle of arranging personal interviews, making it a perfect online market research tool.

  • Choose from a plethora of test types like tree testing, card sorting, usability testing, prototype testing, and more.
  • Use the tests to find the right product-market fit, test products, and conduct in-depth market research.
  • Offers features like multiple question types, branching logic, rebranding, multi-language support, and others to create targeted tasks.
  • Use built-in targeting options to select the right audience for your tests.
  • Provides picture-in-picture recording to view how participants perform the tasks.
  • Choose your own participants or access Userlytics’ panel services to select your target audience.
  • Offers advanced dashboards to track metrics like NPS scores, time on tasks, and success/failure rate.
  • The Global participant panel with inbuilt filters makes it easy to find the right audience.
  • The feedback editing tool lets you create highlight reels, bookmark, download, tag, share, and rate the transcripts to extract valuable insights.
  • The panel credits needed to recruit participants cannot be shared with other users within the same company. So, you have to buy more credits for each separate account.
  • It can be expensive for small businesses.

Subscription plans start at $399/month. billed annually

Market research tool # 21. Temper

market research reports apps

Temper is among the more straightforward feedback and audience research tools that let you collect user insights and other important data about your products and services. With simple surveys on different web pages, you can measure customer satisfaction, collect demographic and behavioral data on your target audience, gauge customer experience, and do more. 

The tool is perfect for small businesses getting started with market research resources or creating a feedback loop.

  • Create and add survey widgets to your website and email.
  • You can show the widget as a page pop-up or embed it into the page.
  • Provides multiple question types like NPS, emoji, free-text, rating scale, and more.
  • Fetches respondents’ meta-data to build your market research resources.
  • Add custom tracking variables to pull other user data like email address, user ID, order number, etc.
  • Offers inbuilt targeting options to show the widget to the right audience.
  • In-built sentiment analysis dashboard to show overall sentiment score for each campaign.
  • Beautiful dashboard to view scores with time and track any changes in real-time.
  • The dashboard is simple but intuitively designed to display all the data without appearing overwhelming.
  • Custom tracking is an excellent way to identify logged-in users and quickly act on their feedback.
  • Lacks more question types offered by other similar tools.
  • No advanced tools for quick data analysis.

Starts at $12 month

Market research tool # 22. BrandMentions

market research reports apps

If you want to know what people are saying about your brand, BrandMentions is the perfect tool. It’s a great market analysis tool to instantly search every corner of the internet and track brand engagements. From social listening to competitor spying, you can do it all and more with this feature-packed platform.

  • Track aggregated social mentions across various social channels like Facebook, Instagram, Twitter, etc.
  • Respond to people’s brand mentions from the dashboard to build an online community.
  • Find and connect with the right influencers to fuel your marketing efforts.
  • Monitor Hashtag performance across different channels.
  • Run sentiment analysis of all the brand mentions and track the overall sentiment tone of people about your brand.
  • Perform competitive analysis to analyze how your rivals are performing on the internet.
  • Track your competitors’ brand mentions, social shares, and other data to identify their most popular channels.
  • Set alerts for trending topics and news to stay on top of optimizing your business strategies.
  • The UI is simple to use and navigate.
  • Set real-time alerts for negative mentions to take quick action and build brand reputation.
  • The initial setup takes time. We recommend consulting tutorials or help guides.
  • Needs a bigger integration stack to export/import data to other workspace tools.

Starts at $99/month

Market research tool # 23. GrowthBar SEO


GrowthBar offers an all-in-one SEO toolkit for keyword research and competitive analysis to grow your business. You can find new target keywords, create new content ideas, and track competitors’ websites with a click. The business research tool also offers a Blog Marketplace to help you find the top freelance SEO writers for your blogs.


  • Offers AI-based content assistant to auto-generate optimal titles, headers, introductions, word counts, images, and more for your blog posts.
  • Use the inbuilt dashboard to view related keywords, difficulty scores, and suggestions for any keyword.
  • Track DA, targeted keywords, Google and Facebook Ads, backlinks, and other data for any competitor website.
  • Access the Blog Marketplace to find the right freelance writers to publish quality blogs.
  • Offers Chrome extension to get SEO insights about any open webpage without leaving the browser.
  • The AI-based content assistant comes in handy to generate optimized content outlines in minutes.
  • Cannot do advanced SEO research like other similar tools.
  • No option to track broken links.

Starts at $29/month, billed annually

Market research tool # 24. Ubersuggest


Ubersuggest is another market research tool to generate new keyword ideas for your campaigns. You just need to enter a domain or keyword. The tool shows keywords suggestions, monthly volume, and other data to help you identify the best opportunities for the target keyword. UberSuggest was acquired by Neil Patel, who has since expanded its feature list significantly.

  • Generate long-tail and short-tail keywords ideas for your target keyword.
  • Track metrics for each keyword like monthly search volume, PPC competition, average CPC, SEO competition, and more.
  • Track top-ranking pages for any target keywords with estimated traffic, social share, and domain scores for each website.
  • You can also analyze any domains for traffic, domain score, organic keywords, backlink score, and other useful information.
  • Provides an SEO analyzer to run Site Audit and speed tests on your website and show suggestions to optimize it.
  • The free version offers all the features to generate new keyword ideas.
  • Uses location-based data to enhance data accuracy.
  • Offers Word-Cloud keyword display to help you identify relevant keywords around the target term.
  • Lacks several technical SEO features.
  • Show limited results for niche target markets.
  • No custom reporting option.

Free. Paid plans start at $12/month

Must-Have Features in Market Research Tools

You have already come across what market research software tools can do and how they are useful to marketers. But what makes a market research tool great and desirable? Let’s take a look at some of the features that every market research online tool should have

1. Identifying the Target Audience

Each step in the process of market research is crucial, but it stems from identifying your target audience in the initial stages. The inability to identify the right target audience would automatically result in the market research being void and halt the process entirely.  Therefore, a market research tool should, first and foremost, be able to fetch you the right set of audience to ask the questions from.

2. Creating a Research Questionnaire

The step that follows the identification of the target audience is the creation of a research questionnaire that will fetch you the answers that you are looking for. 

A good market research tool should provide users the ability to draft questions that: 

  • Make the surveys engaging 
  • Keep the surveys short 
  • Always ask the right questions

3. Sharing Your Research Questionnaire

Another must-have feature of any market research tool is the ability to share the research questionnaire on multiple platforms through different channels. The flexibility of sharing your research questionnaire on different platforms is directly correlated to gathering accurate and significant data.

Respondents should be given the ability to opt for platforms that are convenient to them, like emails, social media, web links, SMS shares , and many more.

4. Collecting Data and Creating Information

A good market research tool should always be able to collect raw data and process it in such a way that it gives valuable information to the researcher. This is where an analysis tool comes in. 

The analysis conducted by the research tool should give actionable market insights by analyzing the data on a granular level and presenting it with the help of a robust reporting system.

Final Tips for Conducting Market Research

At this point, you are well aware of how important ongoing market research is for the organization’s long-term success. But even if you fully understand the depths of market research, you need to leverage it effectively. 

For that, here are some of the quick tips that would be useful for you while conducting market research:

1. Context Is Everything

Data is everywhere, yet so little of it is of any use. Even with tons of invaluable information at our fingertips, we often are clueless as to how we should use them. Understanding the true meaning and the reasoning behind the information is what makes research complete. 

As a good researcher, you should always be aware of the possibilities and limitations out there and harness the vast potential of information out there to paint a clear picture in the form of market research.

This can be done by always trying to look beyond the data points and asking questions to understand the actual meaning around the data.

Also Read: How To Measure Customer Satisfaction In Context

2. Make It Personal

When it comes to interpreting the data, you should always try and engage with the researchers and the analysts to understand how the data would be applicable to your organization. Market research is not about reading recorded visuals and texts or purchasing a report card and moving on. 

There is a vast amount of information captured on a daily basis that does not make it to a publication and remains unused. Research is often widely applicable, which is why you should personally engage with research personnel or analysts who work behind the scenes to curate the research.

Asking them the right questions about the applicability of research would give you a much better understanding.

Remember, Research Is an Ongoing Process

We live in an ever-changing society, where the consumer’s needs and market trends change at a rapid pace. In order to analyze and interpret those trends and consumers’ needs, you need to study them on a regular basis. Research needs to be an ongoing process with no inevitable end to ensure that you always stay ahead of the curve at any given point in time.

Ask the Right Questions

Before starting with your marketing research, you need to have your objectives in place. These objectives act as a blueprint for your research and would guide you towards successful market research. 

While focusing on the core objective, you would need to derive the right set of questions that would gather the specific data needed to fulfill your research. Here is a quick example of questions that can be applied in your research:

To understand how your visitors came to know about you

  • How did you find our website?
  • What search term did you use to find our website?
  • What was the first thing you found out about us?

Understanding the purpose of your visitors

  • What brings you to this website today?
  • What product or service are you looking for?

Understanding the exit intent

  • What is preventing you from signing up?
  • What is preventing you from starting a trial?
  • What could we do to make this site more useful?

Related Read – To know more about the survey questions, have a look at What Survey Questions Should I Ask?

Reflect on the Insights

Conducting market research is not the end of the process. The important bit is what comes afterward. Sharing the research data with your team and other organization members is the ideal thing to do when it comes to interpreting it. 

You can also use the analytical tool provided in the market research software that would comprehensively decipher the data and give you a bird’s-eye view. This is how reflecting on the data would give you the ability to make critical decisions.

Ultimately, market research will always be considered as a highly sophisticated way of gaining insights and answers that will eventually reduce business risk and ensure overall success.

Research success can always be determined by comparing your discoveries with the business objectives. Proper deployment of market research tools is one of the biggest enablers of this success.

With that being said, you have been enlightened with some of the best market research tools out there. All you need to do now is evaluate your needs and map them with the tool that can make it happen for your business by helping you develop what your customers need.

About the author

Shivani dubey.

Shivani has more than 3 years of experience in the modern creative content paradigm and technical writing verticals. She has been published in The Boss Magazine, Reseller Club, and HR Technologist. She is passionate about Artificial Intelligence and has a deep understanding of how organizations can leverage customer support technologies for maximum success. In her free time, she enjoys Nail art, playing with her guinea pigs, and chilling with a bowl of cheese fries.

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Top 10 Free Market Research Tools to Boost Your Business

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Understanding your market is crucial for success. However, the market research process can be expensive, impacting small businesses and entrepreneurs. Thankfully, there’s good news – you don’t need a big budget to gather valuable insights about your customers and industry trends. Businesses of all sizes can now use free market research tools to make informed decisions and remain ahead of the competition.

From survey platforms to trend analysis tools, these resources offer a wealth of information at no cost. So, these tools can be your secret weapon for success, whether you’re just starting out or looking to expand your existing business.

In this blog, we’ll take a closer look at the top 10 free market research tools that can help you supercharge your business growth.

What are Free Market Research Tools?

Free market research tools are helpful resources that anyone can use without spending money to learn about markets, customers, and competitors. These tools give insights that can be used to make smart business decisions.

Some of these tools let you ask people questions through surveys or check what topics are popular online. Others show you how many people are visiting your website or your competitors’ sites. There are even tools that help you see what people are saying about your business on social media.

These tools are great because they’re usually available online and don’t cost anything to use. They give businesses important insights without needing to spend a lot of money on fancy research. By using these tools smartly, businesses can make better decisions and sell more successfully.

Benefits of having Free Market Research Tools

These tools provide valuable insights into consumer behavior, industry trends, and competitor strategies without breaking the bank. Here, we’ll explore the benefits of leveraging free market research software and how they can help businesses thrive.

  • It Save Your Money: With free market research tools, you can unlock valuable insights without spending a single penny. That means even if you’re running on a tight budget, you can still gather important market research data to fuel your business decisions.
  • Making Smarter Moves: Forget relying on guesswork. Free market research tools arm you with real data so you can make informed decisions. Say goodbye to blind leaps and hello to calculated steps toward success.
  • Staying One Step Ahead: Keeping an eye on your competitors is key to staying ahead of the game. Free market research tools let you peek into what your competitors are up to, helping you fine-tune your marketing strategies and stand out from the crowd.
  • Understanding Customer’s Language : Have you ever wished you could read your customers’ minds? Market research tools won’t give you psychic powers, but they’ll come pretty close. By understanding your customers’ preferences and behaviors, you can tailor your products and messages to speak directly to their hearts.
  • Building Better Products : Who doesn’t love a product that’s a perfect fit? With market research tools, you can gather feedback from your target audience and tweak your products until they’re just right. It’s like having a focus group at your fingertips without the hefty price tag.
  • Putting Smiles on Your Customers Faces: Happy customers are the lifeblood of any business. Market research tools help you understand what makes your customers tick, so you can delight them with products and experiences that leave them coming back for more.

10 Free Market Research Tools You Should Know

From survey platforms to analytics tools, these tools offer valuable insights into consumer behavior , industry trends, and competitive analysis . Here, we’ll explore 10 free and best market research tools that every business owner should know about.

1. QuestionPro


QuestionPro offers a wide range of free survey features, including customizable question types, Google Sheets integration, and robust analytics. With its user-friendly interface and comprehensive features, QuestionPro is a great choice for conducting market research and surveys to gather insights from its target audience.

How it Works: Users can create customized market research surveys using a wide range of question types and templates. A market research survey can be distributed through email, social media, websites, or embedded into mobile apps. The platform provides robust analytics and reporting features to analyze survey responses in real-time.

Features You Can Avail:

  • Create unlimited surveys with up to 200 responses per survey.
  • Access to basic survey templates and question types.
  • Branching skip logic based on responses to a question.
  • Trend analysis and geocoding survey responses.
  • Basic reporting and analytics features
  • Data visualization .
  • Easy-to-use interface for creating surveys.
  • Up to 30 different question types.
  • Integration with popular third-party tools like Salesforce and Google Sheets.
  • Customizable branding options for surveys.
  • Responsive customer support team.
  • Email support may have slower response times compared to premium plans.

2. Google Trends

Google Trends allows you to explore the popularity of search queries over time and across different regions. By analyzing search trends, you can identify emerging topics, monitor consumer interest in your industry, and track the effectiveness of your marketing campaigns.

How it Works: Users can enter keywords or topics into the search bar to view trends in search volume over time. The tool provides data on regional interest, related queries, and trending topics. Users can also compare the popularity of multiple search terms or topics.

  • Access to search trends data for free.
  • Explore historical search trends and regional interest.
  • View related queries and trending topics.
  • User-friendly interface for exploring trends.
  • Ability to compare multiple search terms or topics.
  • Useful for identifying trending topics and keywords.
  • Integration with Google Analytics for deeper analysis.
  • Limited to search data from Google’s search engine.
  • Data may not always be representative of overall market trends.

3. SurveyMonkey


SurveyMonkey offers a free plan that allows you to create surveys, collect responses, and analyze data. With its intuitive survey builder and customizable templates, SurveyMonkey makes it easy to gather feedback from customers, employees, and other stakeholders.

How it Works: Users can create surveys using customizable templates and a variety of question types. Surveys can be distributed through email, social media, websites, or embedded into mobile apps. The platform offers advanced analytics and reporting features to gain insights from survey responses.

  • Create unlimited surveys with up to 10 questions per survey.
  • Basic survey templates and question types.
  • Collect up to 100 responses per survey.
  • Basic reporting and analytics features.
  • Email support.
  • A wide range of question types and templates are available.
  • Multiple distribution options, including email and social media.
  • Real-time analytics for quick insights.
  • A limited number of responses and questions in the free plan.
  • Advanced features like skip logic and A/B testing are available only in paid plans.

4. Statista

Statista provides access to a vast database of statistics and market research reports across various industries. While some premium content requires a subscription, Statista offers a significant amount of free data that can help you understand market trends, consumer behavior, and industry benchmarks.

How it Works: Users can search for statistics and reports on specific industries, countries, or topics of interest. The platform provides access to data from thousands of sources, including government agencies, industry associations, and market research firms.

  • Access to limited statistics and infographics is free.
  • Basic search and browsing capabilities.
  • Limited access to reports and studies.
  • Access to data from reputable sources.
  • Customizable charts and infographics for presentations.
  • Ability to download data in multiple formats.
  • Limited access to data and reports in the free plan.
  • Some statistics may require a premium subscription for access.
  • Full access to reports and advanced features is available only in paid plans.

5. Google Analytics


Google Analytics is a powerful web analytics tool that allows you to track website traffic, user behavior, and conversion metrics. By analyzing website data, you can gain insights into your audience demographics, engagement metrics, and the effectiveness of your marketing efforts.

How it Works: Users can install a tracking code on their website to collect data about visitor interactions, page views, conversion rates, and more. The platform offers customizable reports and dashboards to analyze website performance and audience demographics.

  • Access to basic web analytics features is free.
  • Track website traffic, user behavior, and conversion metrics.
  • Customizable reports and dashboards.
  • Integration with other Google products like Google Ads and Search Console.
  • Comprehensive insights into website performance and user behavior.
  • Customizable reports and dashboards for analyzing data.
  • Real-time data tracking for up-to-date insights.
  • Audience segmentation for targeting specific user groups.
  • Limited support for tracking offline interactions.
  • Requires technical setup and implementation of tracking code.

6. Google Alerts

Google Alerts notifies you when new content related to specific keywords or topics is published online. By monitoring mentions of your brand, industry trends, and competitor activity, you can stay informed and identify opportunities to engage with your audience.

How it Works: Users can create alerts for keywords, phrases, or topics of interest. Google Alerts will then send email notifications whenever new content matching the alert criteria is published on the web.

  • Create unlimited alerts for free.
  • Monitor keywords, topics, or phrases.
  • Receive email notifications for new content.
  • Adjust frequency and sources for alerts.
  • Free and easy-to-use monitoring tool.
  • Set up alerts for specific keywords or topics.
  • Receive email notifications for new mentions or content.
  • Monitor brand mentions, industry trends, or competitor activity.
  • Adjust alert settings for frequency and sources.
  • Limited to monitoring online content indexed by Google.
  • May receive irrelevant or duplicate alerts.
  • No advanced filtering options for alerts.
  • Email notifications may not always be timely.

7. Qualtrics


Qualtrics offers a free plan that allows you to create surveys, collect feedback, and analyze data in real-time. With its advanced features and customizable reporting options, Qualtrics is a valuable tool for businesses looking to gain insights into customer satisfaction, product usability, and market trends.

How it Works: Users can create surveys using a drag-and-drop editor or choose from pre-built templates. Surveys can be distributed through email, social media, websites, or embedded into mobile apps. The platform offers advanced analytics and reporting features to gain insights from survey responses.

  • Access to basic survey creation and distribution features is free.
  • Create unlimited surveys with up to 100 responses per survey.
  • Drag-and-drop editor and pre-built templates for quick survey creation.
  • Integration with popular third-party tools like Salesforce and Slack.
  • Limited number of responses in the free plan.
  • Advanced features like skip logic and branching are available only in paid plans.

8. Pew Research Center

The Pew Research Center conducts public opinion polling and demographic research on a wide range of topics. By accessing free reports and datasets, you can gain valuable insights into social and political trends, consumer attitudes, and demographic shifts.

How it Works: The Pew Research Center publishes reports and studies based on surveys conducted among the general public, specific demographics, or expert panels. These reports provide insights into public opinion, attitudes, and trends on various issues.

  • Access to reports, studies, and datasets for free.
  • Explore research topics by category or keyword.
  • Download reports and datasets in various formats.
  • Email subscription for updates and notifications.
  • A trusted source of data and analysis on social and political issues.
  • A wide range of research topics and reports are available.
  • Access to raw data and datasets for further analysis.
  • Regularly updated with new research findings.
  • Suitable for academic research and policy analysis.
  • Some reports and datasets may be restricted to paid subscribers.
  • Limited to research topics covered by the Pew Research Center.
  • Reports may have a lag time between data collection and publication.
  • Limited customization options for data analysis .

9. Make My persona

Make My Persona is a free tool by HubSpot that helps you create detailed buyer personas based on customer demographics, behaviors, and goals. By understanding your target audience better, you can tailor your marketing messages and product offerings to meet their needs effectively.

How it Works: Users answer a series of questions about their ideal customers’ demographics, behaviors, goals, and challenges. Based on the responses, Make My Persona generates a customized buyer persona template that can be used for marketing and sales strategies.

  • Create one buyer persona for free.
  • Answer questions to define your ideal customer profile.
  • Generate a customized buyer persona template.
  • Download the persona template in PDF format.
  • Easy-to-use tool for creating buyer personas.
  • A guided questionnaire helps define the ideal customer profile.
  • Customized persona template includes key details and insights.
  • Suitable for businesses of all sizes and industries.
  • Integration with other HubSpot tools for seamless workflow.
  • Free and accessible for businesses with limited budgets.
  • Limited to creating one persona for free.
  • Basic customization options for persona templates.

10. Qualaroo


Qualaroo is a user feedback tool that helps businesses collect insights from website visitors through targeted surveys and feedback forms. With its customizable survey options and real-time feedback collection, Qualaroo enables you to gather actionable insights and improve the user experience on your website.

How it Works: Users can create customizable surveys and feedback forms that target specific segments of website visitors based on behavior, demographics, or other criteria. Qualaroo offers advanced analytics and reporting features to analyze feedback and identify actionable insights.

  • Integration with popular analytics and CRM platforms.
  • Collaboration features for team-based research projects.
  • Integration with third-party tools may require additional fees.

Why Choose QuestionPro as The Best Free Market Research Tool?

QuestionPro-Research-best-market segmentation-tool

Understanding your market is crucial for business success in today’s competitive landscape. This is where market research tools like QuestionPro come into play. Here’s why you should choose QuestionPro as your go-to free market research tool:

  • Comprehensive Features: QuestionPro offers a comprehensive suite of features designed to meet all your market research needs. From survey creation to data analysis, you’ll find everything you need to gather insights and make informed decisions.
  • Free Forever: Unlike many other market research tools that offer limited free trials, QuestionPro is free forever. You can access essential features without any time restrictions, allowing you to conduct market research without worrying about costs.
  • Wide Range of Question Types: With over 50 question types available, QuestionPro allows you to design surveys that meet your specific requirements. Whether you need multiple-choice questions , rating scales , or open-ended responses, you’ll find the right tools at your disposal.
  • Google Sheets Integration: QuestionPro is the only survey platform that offers free seamless integration with Google Sheets. This feature allows you to easily export and analyze survey data using familiar tools, streamlining your research process.
  • Multiple Distribution Channels: Reach your target audience wherever they are with QuestionPro’s multiple distribution channels. Whether you prefer email surveys, social media polls, or website embeds, you can engage with your audience effectively.
  • Customization Options: Use QuestionPro’s customization options to personalize your surveys to align with your brand identity . From branding elements to question formatting, you have the flexibility to create surveys that resonate with your audience.
  • Seamless Collaboration: Collaborate with your team members seamlessly on research projects using QuestionPro’s collaboration features. Share surveys, analyze data together, and brainstorm strategies in real-time, enhancing productivity and efficiency.

These free market research tools provide valuable resources for businesses looking to understand their target audience, monitor industry trends, and make data-driven decisions. By leveraging these tools effectively, you can gain consumer insights that will help you boost your business and stay ahead of the competition in today’s dynamic market environment.

QuestionPro offers a powerful and user-friendly platform for conducting free market research. With its comprehensive features, intuitive interface, and dedicated support, QuestionPro is the right choice for businesses looking to gain valuable insights and stay ahead of the competition.

So why wait? Start using QuestionPro as your market research tool today and take your business to new heights with QuestionPro!


Frequently Asked Questions (FAQ)

These tools typically offer access to demographic data, consumer behavior trends, industry reports, competitor analysis, and market segmentation information.

While free tools provide valuable insights, they may not offer the depth or customization of paid services. Businesses often use a combination of both for comprehensive analysis.

These tools provide cost-effective ways for businesses to access valuable market data, understand customer preferences, track competitors, and make informed strategic decisions.

While free market research tools may not offer the depth of premium tools, many free tools provide credible data sourced from reputable databases and research sources.


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Market research software: A buyer’s guide in 2022

See how market research software can help you get faster, better quality insights to every corner of your organization and find which features to look for when choosing the right research tools with our ultimate guide

What is market research software?

Market research software is used by companies, individuals, and research agencies to collect and analyze data in order to help make better decisions. It typically combines survey tools with analytics and reporting capabilities, enabling users to field a study, gather results, and turn data into insights — all on a single platform .

There are a whole host of different market research tools on the market, with varying levels of sophistication. Choosing the right market research software for your business is essential to ensure it’s:

  • Powerful enough for your most sophisticated research programs
  • Simple enough for users with little experience in market research

See how it works: Request a demo

A (very) brief history of market research software

Before the age of business computing, research was an entirely manual process. In the 1940s and 1950s, survey responses were collected in person or via mail, and results were painstakingly coded, tabulated, and analyzed for insights.

As computer science began to develop, their processing power offered researchers the opportunity to increase the speed of research by automatically analyzing survey responses . In the 1960s and 1970s, huge amounts of processing power — think rooms full of computers — was required and so this kind of analysis was reserved for a select few academic and research institutions.

However, as processing power moved on and we entered the age of the personal computer from the 1980s onwards, research software began to be used more widely as more people had access to the computing power required to crunch the data.

But despite the advances in processing power and analytics, data collection was still very much a manual process. Survey responses were predominantly collected in person, or via telephone, and manually entered into the system.

As such, detailed market research was usually outsourced to specialist agencies that could achieve economies of scale by investing in expensive research software and data collection, and then sell that as a service to multiple clients.

But then came the internet. Online surveys began to grow in popularity from the 1990s onwards, enabling researchers to gather data at scale, at far less cost and far more quickly than before.

Just as processing power has continued to move on, so has data collection. Today’s researchers can gather insights through email, SMS, social media, websites, and many more channels and leverage the immense processing power instantly available in the cloud to analyze billions of data points through widely available research software.

The advanced analytics and survey-building capabilities now available on many SaaS research platforms has made complex research tasks as simple as clicking a button — or in some cases entirely automated. Where once you needed a team of PhD researchers to carry out a market research study, with the platforms available today, everyone in an organization can now launch a study and get real-time insights.

Do I need market research software?

Yes. It’s a pretty straightforward answer, regardless of your role. Where once market research software was the preserve of specialist research teams and agencies, today there’s not a single department in an organization that doesn’t need insights.

Whether it’s understanding your buyers better , optimizing your advertising and communications, or testing new product and service concepts, market research software helps you quantify what matters, make confident decisions, and take the right actions across the business.

Want to see how our research software works? Request a demo

10 key features of market research software to look out for

Not all market research software is equal. Across the various platforms out there, you’ll find a whole host of different features, capabilities, and user experiences which determine whether it’s the right fit for you.

Here’s what you need to look out for when choosing a modern market research tool for your organization:

1. Easy to use survey builder

The first step in any research is to build your survey . Your survey builder should ideally have a simple drag and drop interface with a WYSIWYG editor so anyone in the organization can write and update the questions and options.

The best market research tools will have pre-built question types - you’ll find over 100 on Qualtrics! — so those without research expertise can choose the right questions, and scales for their research. Look for a platform that offers a wide range of question types from your basic multiple choice and likert scale questions to heatmaps, hotspots, and rank order questions . Having a wide variety of question types at your disposal will mean your market research software is agile enough to handle any type of research you may need.

More sophisticated platforms also offer features like advanced routing, customizable survey flows , and embedded data. These help you easily build more complex surveys for advanced research. But even though the research is advanced, the features should still be easy to use for even the most inexperienced user.

With Qualtrics you can be confident that your team will be able to launch best practice studies thanks to our built-in QA tool, Expert Review . It provides real-time feedback to users on their surveys and recommends improvements to help them get better quality data.

See how Qualtrics’ survey builder works

“We have yet to find another survey software that is as fully-featured and easy to use as Qualtrics” - Stewart L. Research Manager

Read more reviews

2. Best-practice survey templates and methodology

We’ve already looked at question types available in many survey builders, but the best research tools go a step further by offering entire studies, pre-built and ready to go at the click of a button.

These templates are designed by research experts and should include all the questions, routing, and any other advanced builds you need to run a best-in-class research project. Each type of study should have its own template, as the methodology is likely to be different, so look for a platform that offers plenty of options when it comes to out-of-the-box templates and studies.

Many of these pre-built studies will also include reporting, so when you field your study the data will automatically populate the reports and dashboards with the insights you need, helping you get to insights faster.

3. Instant access to respondents

A survey is nothing without respondents. Traditionally, organizations have either used their own customer database, or engaged a research agency in order to find respondents for their study.

However, modern market research platforms offer instant access to respondents directly in the platform. Whether you need responses from a general population sample, or need to survey a very specific demographic , you can build your panel of respondents in the same platform as you build your survey.

This makes it quick and easy to find the answers you need and enables you to self-serve rather than having to hand off to a third-party vendor in order to source your responses.

4. Survey distribution

There are plenty of ways to distribute your survey, and increasingly companies are looking to a mix of channels in order to reach a broad demographic. The best research platforms will offer you the flexibility to distribute the same survey in a host of different channels.

Make sure at the very least the software you choose offers distribution via:

  • Social media
  • Messaging apps (eg WhatsApp , Facebook Messenger, WeChat etc.)

The more channels you have open to you, the more likely you are to be able to reach the right audiences for your different research projects.

5. Contact frequency management

If you’re using your own database as a source of responses, you need to be able to control contact frequency — i.e. you need to be able to put rules in place to ensure you don’t ‘over-survey’ people .

This is particularly important where you’re using the same platform across multiple teams or departments and, without safeguards in place, you run the risk of ‘spamming’ your customers with research requests.

The best research solutions have built-in controls that enable admins to set rules around who can be contacted for research, on which channels, and how often.

6. Real-time insights and reporting

One of the biggest benefits of cloud-based market research software is the speed and agility they offer. As results come in from your studies, you should be able to see them in real-time — no waiting weeks for them to come in.

As well as real-time insights, look for a platform that enables you to easily build out reports with easy-to-read graphs, tables, and filters that you can share with others too. Ideally the two should work together so as more data comes in, your reports update in real-time too — this enables you to build the structure of a report, share it with the right people, and keep them up to date on the insights as data comes in.

Whatever research platform you’re using, ease of use is essential when it comes to reporting.

From adding new visualizations and customizing the look, to adding response weighting and sharing live reports with your stakeholders, make sure it’s simple to build and even simpler to understand.

“Qualtrics makes it really easy to understand your results by viewing charts that make it easy to spot trends and then make decisions.” - Brandon O, Senior Product Design Engineer

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7. Powerful analytics

The analytics capabilities can make or break a market research platform, so this is an area it’s worth really focusing on as you choose the right platform for you.

Analytics are what turns your data into insights, and when you’re collecting a lot of data, you need powerful analytics tools to mine for deep insights.

The ‘must have’ analytics for every research platform are:

  • Text analysis — essential for identifying trending topics and sentiment from open text responses. Having text analytics in your market research software helps to get better quality data by letting respondents answer in their own words and then using the platform to analyze it and draw out deep insights.
  • Statistical analysis — from simple correlations to multivariate regression, there are many different methods you can apply to draw insights from quantitative data. In Qualtrics, Stats iQ automatically chooses the right test, applies it, and presents the results in plain language.
  • Key driver analysis — identifies the most important factors behind an outcome (e.g. customer satisfaction, employee engagement , intent to buy etc.) so you can prioritize actions to improve it.
  • Predictive analytics — applies various statistical analysis techniques to make a prediction about future behavior, for example likelihood to churn .

Within each of those categories, there are varying levels of sophistication from one market research platform to the next — for example some text analytics tools will need you to do a lot of manual work to create a topic library for open text responses while others use machine learning and AI to automatically update them, reducing the need for manual set-up.

Another key consideration is how easy they are to use. While a platform may be capable of running a complex conjoint analysis, unless you have a team of researchers who know how to do it, the platform needs to make it accessible to everyone.

Our analytics tools have been built to be incredibly simple to use — in many cases they run automatically in the background so all you ever see is the insights and recommendations that appear in your notifications or reports. And if you do need to do anything, it’s never more than a few clicks to run any kind of analysis.

Learn more about our analytics tool, iQ

8. Enterprise controls and management tools

As market research software has become more accessible to everyday users, organizations have struggled to keep up with the proliferation of tools used across the company. With different teams using different software, with different capabilities, methodologies and data protection standards, it raises a shadow IT risk.

Even when consolidating all your research into a single platform, not all platforms afford the same control over access and management of data.

Look for a platform that gives everyone access to the tools they need, but at the same time provides administrators with tools to control user access and permissions. In a world where organizations face increasingly tight controls on how they use and store customer data, it’s vital you have oversight of how it’s being used.

Another key feature to consider is the ability to share data, insights, and best practices across the organization. If you’re looking to roll out a research platform for the entire organization, being able to build your own best-practice methodologies, custom templates, branding etc. into the platform and making it available to all your users is essential to ensure everyone gets the most value out of it.

9. Data security and privacy features

With the amount of data organizations are collecting today, be it from customers, panels, suppliers, employees, or any other stakeholder, you need a market research platform with robust security and data privacy features .

The best market research software should meet the international standard ISO 27001 as well as SOC2 Type 2 certification — make sure you ask your vendor if they have these.

Depending on your industry, there may be other standards you need to consider such as FedRAMP for US federal security standards, HITRUST in healthcare, or GDPR in companies with operations or collecting data in the European Union.

Always check with your IT and infosec teams on what your requirements are, and ask your market research platform vendor to demonstrate their security certifications.

Beyond the ‘official’ certifications, useful security and data privacy features to consider include:

  • Sensitive data controls so you can set rules around the collection of personally identifiable information (PII)
  • GDPR controls so you can comply with ‘right to erasure’ requests and other parts of the legislation
  • User access controls like single sign on or multi-factor authentication

See how Qualtrics protects your data

10. Integrations and automation

Your market research doesn’t exist in a vacuum — you’re using it to drive action and make decisions across the organization. So look for a platform that can integrate into your existing tech stack.

It could be something as simple as an integration with Slack to alert the right people to insights that impact their day-to-day, or into a respondent reward platform to automatically generate rewards when people complete a study.

Many platforms have pre-built integrations which are essentially plug and play, as well as an open API which means, with a small piece of code, they’re able to integrate into anything.

It’s a great way to ensure you’re not only getting the best insights, but you’re using them to drive action across the organization.

Check out the Qualtrics integrations

Get started with the #1 rated market research software

Carol Haney // Head of Research and Data Science

At Qualtrics, Carol Haney is head of research and data science. Her principal research area is online quantitative research, specifically focusing on best practices around sampling, Total Survey Error, and advanced analytics.

Carol currently works with multiple commercial clients, mostly in the financial, health, and tech spaces. Carol has experience running large survey programs that involve customer experience, segmentation, and performance measurement. In 2015, Carol was honored by Qualtrics as the most valuable player.

Prior to Qualtrics, Carol has worked in executive positions at Toluna; Harris Interactive; TNS; SPSS; and the National Opinion Research Center at the University of Chicago. Carol currently leads all the formative research for the CDC’s anti-smoking ads for the past five years, a campaign that has in part contributed to the five-year decline in smoking rate in the U.S. amongst adults from 23% to 14%.

Elizabeth Dean // Senior XM Scientist

Elizabeth Dean is a senior experience management (XM) scientist with 20+ years of designing and leading research for commercial, academic, and government customers. Her expertise is in survey and market research design, UX research, brand health, technology adoption and cross-cultural research. She is passionate about designing questionnaires, contact strategies, and experience management tools that reduce respondent burden and simplify the data capture process. Liz has published research in the International Journal of Social Research Methodology, Military Psychology, and Social Science Computer Review, and co-edited the book Social Media, Sociality and Survey research, published in 2013 by Wiley Press.

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19 best market research software tools for 2024

Last updated

25 March 2024

Reviewed by

Whether you're marginally satisfied with your current market research software or are venturing out to find your first software option, keep reading. In this article, we'll share some of the best market research tools available for 2023. Based on user reviews, affordability, and efficiency, these are the top considerations your company should look into for market research software.

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  • Different types of market research software

Since there are several types of market research, there are different types of market research software solutions. Before you begin your hunt for the best-fit software, recognize what type of market research you do most.

Determine which metrics are the most valuable to your company. Work out if this key data is best gathered via a consumer survey, questionnaire , interview, or checklist form. From there, you can begin to look for various market research software options offering features and calculations that make the most sense for your needs.

Decide which types of market research matter to you, each requiring its own tools and methods:

Primary market research

Secondary market research

Quantitative research

Qualitative research

Branding research

Competitor research

Customer or client research

Product research

  • Uses of market research software

As you evaluate your market research software options, start by reviewing each tool's strengths and core uses. Then, look at each through the lens of these four steps, checking how well they perform at each stage. This will also form your process when it comes to using them.

1. Identify the target audience

Know your target audience first. This might be a data pool of prospects based on your buyer personas . But it might also be an unknown segment of people if you’re conducting market research on a new region or for a new offering.

The ideal market research software will provide insights to help you identify your target audience in any scenario.

2. Create a research questionnaire

Market research software should have the capability of creating research questionnaires . These surveys are instrumental in learning more about a particular audience segment , region, or market dynamic.

3. Share your research questionnaire

Creating your market surveys and research-related questionnaires is one thing. You'll also need to share those questionnaires with participants. A great market research software tool will have additional layers of features to help you send and receive surveys.

4. Collect data and create information

A great market research software tool will also help you collect data and create usable insights from those metrics. You'll need a seamless way to gather market information and disseminate it throughout your organization in an actionable, effective way.

  • Benefits of using market research software

When you harness the right market research software, prepare for some significant advantages. Automation alone makes data analytics faster. But your datasets will also be more accurate when you use software to collect and share insights.

As an added benefit for companies, researchers, and organizations, using market research software means easier report generation and the ability to spot trends and patterns in your collected data.

The bottom line: market research software tools will help you keep up with consumer behavior trends and market fluctuations, allowing you to capitalize on emerging shifts and changes.

  • 19 market research platforms and tools for accurate analysis

Based on industry reviews, effectiveness, and available features, these market research platforms and tools deserve a look. When accurate data and analysis matter, these are the solutions to have in your toolbox.

Take advantage of free trial periods and start evaluating your research tool and dashboard options.

Keep these top software solutions on your roster of must-try tools, and you'll be able to keep up with whatever's happening in your market.

Software strengths:

Precision accuracy in transcription with an advanced speech engine

Custom fields for structured data

Importable datasets

Sentiment analysis

Project templates

Access control and unlimited viewership capabilities

Flexible and customizable editing

Another market research tool worth exploring is  Qualtrics . This software solution can help you draft surveys, analyze captured data, and run statistical testing.

Qualtrics also provides a representative sample of recipients if you don't already have an audience segmented.

In addition, the platform includes training on demand if your teams need help navigating it.

Easy to create and facilitate survey processes

Top-notch dataset reporting

Ability to boost your survey audience


If you want survey customization and ultimate flexibility,  QuestionPro  is a great market research tool. It uses survey logic tech to seamlessly adjust the survey in real time based on participant responses.

Choose from a variety of software plans, most of which are ideal for creating, sharing, and analyzing collected metrics.

There's also 24/7 live chat for ongoing support.

Easy to navigate and customize

The free plan is fairly robust

Analysis can be exported or carried out in the app

If you prefer visual data, such as graphs showing statistics and market research-related reports, you'll like  Statista .

Statista continuously uploads data, so you can check back on the same charts and see real-time shifts in trends. It's a good resource for consumer behavior insights and covers a broad range of market topics.

Considered one of the best statistics resources

Easy to use and navigate

Hundreds of reports and dashboards available

If your organization needs a more advanced customer survey tool and market research solution,  Qualaroo  is a great option.

The main difference between Qualaroo and other market research tools is that its surveys can be directly embedded into your website or landing page. You can catch and attract participants in real time, which makes their survey responses more valuable.

There are AI analytics tools built in, too, with plenty of features for customizing your questionnaires.

Easy to create, embed, and send surveys

Super-fast reporting turnaround capabilities

Auto language translation

Another piece of market research software worth considering is  Typeform . Explore pre-made templates in an entirely user-friendly platform. Typeform makes creating and customizing forms and surveys a breeze, especially with all the available templates.

Unlike other survey tools, Typeform only sends one question at a time, making it a participant-friendly format.

Explore Typeform as a research software tool for qualitative and quantitative data .

Brilliant visualization of your data


Compatible with hundreds of other apps


Nearly anyone in research or business has heard of  SurveyMonkey . It's another market research solution worth looking into, especially if you need access to 200+ survey templates for inspiration.

This platform is a breeze to navigate, much like Typeform. SurveyMonkey is more of an enterprise-grade dashboard, however, simplifying the process of creating, sending, and analyzing for all your metrics.

Easy for anyone to use

Custom reports available

Robust free plan

If you're looking for a social media marketing research tool with content marketing research features, check out  BuzzSumo . Its software will scrub and analyze billions of articles and trillions of social media engagements, assembling metrics about relevant topics, influencer targeting, and popular trends.

These types of metrics are helpful in any marketing endeavors and content creation. They’re also key in understanding the driving factors of your target consumers.

Accuracy with social sharing metrics

Ideal for competitive research

Ability to monitor mentions

Google Trends

One of the most popular market research tools, firstly because it's Google and secondly because it's free, is  Google Trends . It's not as comprehensive as some of the other tools, but it can be helpful in your research objectives.

Find topics that are popular online or review line graphs that rank widely used terms and keywords. This tool is less about conducting surveys and more about carrying out your own online research and active listening.

Discovering keywords, including long-tail keywords

Find hot-topic conversations to inspire your marketing

Visually appealing and easy to use

Bonus list of market research software tools

While the above market research tools tend to land at the top of the favorites list, there are other solutions worth considering. These are all great tools and platforms to dive into.

Evaluate the features and choose those that align best with the data you're trying to collect and analyze.

Tableau: Business intelligence suite for connecting virtually any data source

Paperform: Free-text interface and customizable surveys for all your personas

Claritas MyBestSegment: Great for digging into demographics and lifestyle habits

Upwave Instant Insights: Distributes surveys to real people, not including paid participants

Userlytics: Test prototypes, mobile apps, or website user experience and opinions

NielsenIQ: Great for evaluating product launch-related market research and data

Loop11: Test website usability and user experience metrics with your participants

Ubersuggest: Keyword and content research tool, great for competitive advantage insights

BrandMentions: Social media monitoring software and platform

Pew Research Center: Gather data regarding social media usage, political sentiments, and economic conditions

  • How to choose the right market research software

The market research software tools listed in this article are just the tip of the iceberg. You'll find all kinds of innovative tools with shiny new capabilities worth exploring.

What may be more helpful is a short to-do list outlining how to go about choosing the right research market platform for your project or company. Keep these objectives in mind as you decide to adopt or upgrade your software solutions.

Know your market research objectives

Be mindful of your budget

Evaluate the ease of use for you and your teams

Look for robust data collection features

Look for analytics capabilities

Choose those that integrate with other apps and software

When evaluating the best tools, create and reference your objectives, so you know you'll make the best-fit decision.

What are examples of research tools used today?

Some of the most common market research tools used today include surveys, interviews, checklists, and questionnaires. While the methods have been around for decades, the software used to facilitate and manage these strategies has improved using technology, algorithms, and automation.

What are the four Ps of market research?

When you hear about the four Ps of market research, researchers typically mean the four categories worth researching in a particular market: price, place, product, and promotion.

Why are the different types of market research important?

Because the consumer market, or your target audience, is constantly changing how it makes decisions, interacts with brands, buys products or services, and makes recommendations to others, market research is your first line of defense in keeping up with those changes. Finding the right market research software tool will determine how effectively you collect, share, and act on those emerging shifts in consumer behavior.

The only way to stay ahead in today's consumer product and service landscape is with superior intel. And the best way to learn the very latest about industry shifts, changes in customer behavior, and user preferences is with market research. Today's market research software tools make it easy and efficient to collect all kinds of metrics and apply those insights to effect organizational or core-offering changes.

Should you be using a customer insights hub?

Do you want to discover previous research faster?

Do you share your research findings with others?

Do you analyze research data?

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How To Present Your Market Research Results And Reports In An Efficient Way

Market research reports blog by datapine

Table of Contents

1) What Is A Market Research Report?

2) Market Research Reports Examples

3) Why Do You Need Market Research Reports

4) How To Make A Market Research Report?

5) Types Of Market Research Reports

6) Challenges & Mistakes Market Research Reports

Market research analyses are the go-to solution for many professionals, and for good reason: they save time, offer fresh insights, and provide clarity on your business. In turn, market research reports will help you to refine and polish your strategy. Plus, a well-crafted report will give your work more credibility while adding weight to any marketing recommendations you offer a client or executive.

But, while this is the case, today’s business world still lacks a way to present market-based research results efficiently. The static, antiquated nature of PowerPoint makes it a bad choice for presenting research discoveries, yet it is still widely used to present results. 

Fortunately, things are moving in the right direction. There are online data visualization tools that make it easy and fast to build powerful market research dashboards. They come in handy to manage the outcomes, but also the most important aspect of any analysis: the presentation of said outcomes, without which it becomes hard to make accurate, sound decisions. 

Here, we consider the benefits of conducting research analyses while looking at how to write and present market research reports, exploring their value, and, ultimately, getting the very most from your research results by using professional market research software .

Let’s get started.

What Is a Market Research Report?

A market research report is an online reporting tool used to analyze the public perception or viability of a company, product, or service. These reports contain valuable and digestible information like customer survey responses and social, economic, and geographical insights.

On a typical market research results example, you can interact with valuable trends and gain insight into consumer behavior and visualizations that will empower you to conduct effective competitor analysis. Rather than adding streams of tenuous data to a static spreadsheet, a full market research report template brings the outcomes of market-driven research to life, giving users a data analysis tool to create actionable strategies from a range of consumer-driven insights.

With digital market analysis reports, you can make your business more intelligent more efficient, and, ultimately, meet the needs of your target audience head-on. This, in turn, will accelerate your commercial success significantly.

Your Chance: Want to test a market research reporting software? Explore our 14-day free trial & benefit from interactive research reports!

How To Present Your Results: 4 Essential Market Research Report Templates

When it comes to sharing rafts of invaluable information, research dashboards are invaluable.

Any market analysis report example worth its salt will allow everyone to get a firm grip on their results and discoveries on a single page with ease. These dynamic online dashboards also boast interactive features that empower the user to drill down deep into specific pockets of information while changing demographic parameters, including gender, age, and region, filtering the results swiftly to focus on the most relevant insights for the task at hand.

These four market research report examples are different but equally essential and cover key elements required for market survey report success. You can also modify each and use it as a client dashboard .

While there are numerous types of dashboards that you can choose from to adjust and optimize your results, we have selected the top 3 that will tell you more about the story behind them. Let’s take a closer look.

1. Market Research Report: Brand Analysis

Our first example shares the results of a brand study. To do so, a survey has been performed on a sample of 1333 people, information that we can see in detail on the left side of the board, summarizing the gender, age groups, and geolocation.

Market research report on a brand analysis showing the sample information, brand awareness, top 5 branding themes, etc.

**click to enlarge**

At the dashboard's center, we can see the market-driven research discoveries concerning first brand awareness with and without help, as well as themes and celebrity suggestions, to know which image the audience associates with the brand.

Such dashboards are extremely convenient to share the most important information in a snapshot. Besides being interactive (but it cannot be seen on an image), it is even easier to filter the results according to certain criteria without producing dozens of PowerPoint slides. For instance, I could easily filter the report by choosing only the female answers, only the people aged between 25 and 34, or only the 25-34 males if that is my target audience.

Primary KPIs:

a) Unaided Brand Awareness

The first market research KPI in this most powerful report example comes in the form of unaided brand awareness. Presented in a logical line-style chart, this particular market study report sample KPI is invaluable, as it will give you a clear-cut insight into how people affiliate your brand within their niche.

Unaided brand awareness answering the question: When you think about outdoor gear products - what brands come to your mind? The depicted sample size is 1333.

As you can see from our example, based on a specific survey question, you can see how your brand stacks up against your competitors regarding awareness. Based on these outcomes, you can formulate strategies to help you stand out more in your sector and, ultimately, expand your audience.

b) Aided Brand Awareness

This market survey report sample KPI focuses on aided brand awareness. A visualization that offers a great deal of insight into which brands come to mind in certain niches or categories, here, you will find out which campaigns and messaging your target consumers are paying attention to and engaging with.

Aided brand awareness answering the question: Have you heard of the following brands? - The sample size is 1333 people.

By gaining access to this level of insight, you can conduct effective competitor research and gain valuable inspiration for your products, promotional campaigns, and marketing messages.

c) Brand image

Market research results on the brand image and categorized into 5 different levels of answering: totally agree, agree, maybe, disagree, and totally disagree.

When it comes to research reporting, understanding how others perceive your brand is one of the most golden pieces of information you could acquire. If you know how people feel about your brand image, you can take informed and very specific actions that will enhance the way people view and interact with your business.

By asking a focused question, this visual of KPIs will give you a definitive idea of whether respondents agree, disagree, or are undecided on particular descriptions or perceptions related to your brand image. If you’re looking to present yourself and your message in a certain way (reliable, charming, spirited, etc.), you can see how you stack up against the competition and find out if you need to tweak your imagery or tone of voice - invaluable information for any modern business.

d) Celebrity analysis

Market research report example of a celebrity analysis for a brand

This indicator is a powerful part of our research KPI dashboard on top, as it will give you a direct insight into the celebrities, influencers, or public figures that your most valued consumers consider when thinking about (or interacting with) your brand.

Displayed in a digestible bar chart-style format, this useful metric will not only give you a solid idea of how your brand messaging is perceived by consumers (depending on the type of celebrity they associate with your brand) but also guide you on which celebrities or influencers you should contact.

By working with the right influencers in your niche, you will boost the impact and reach of your marketing campaigns significantly, improving your commercial awareness in the process. And this is the KPI that will make it happen.

2. Market Research Results On Customer Satisfaction

Here, we have some of the most important data a company should care about: their already-existing customers and their perception of their relationship with the brand. It is crucial when we know that it is five times more expensive to acquire a new consumer than to retain one.

Market research report example on customers' satisfaction with a brand

This is why tracking metrics like the customer effort score or the net promoter score (how likely consumers are to recommend your products and services) is essential, especially over time. You need to improve these scores to have happy customers who will always have a much bigger impact on their friends and relatives than any of your amazing ad campaigns. Looking at other satisfaction indicators like the quality, pricing, and design, or the service they received is also a best practice: you want a global view of your performance regarding customer satisfaction metrics .

Such research results reports are a great tool for managers who do not have much time and hence need to use them effectively. Thanks to these dashboards, they can control data for long-running projects anytime.

Primary KPIs :

a) Net Promoter Score (NPS)

Another pivotal part of any informative research presentation is your NPS score, which will tell you how likely a customer is to recommend your brand to their peers.

The net promoter score is shown on a gauge chart by asking the question: on a scale of 1-10, how likely is it that you would recommend our service to a friend?

Centered on overall customer satisfaction, your NPS Score can cover the functions and output of many departments, including marketing, sales, and customer service, but also serve as a building block for a call center dashboard . When you’re considering how to present your research effectively, this balanced KPI offers a masterclass. It’s logical, it has a cohesive color scheme, and it offers access to vital information at a swift glance. With an NPS Score, customers are split into three categories: promoters (those scoring your service 9 or 10), passives (those scoring your service 7 or 8), and detractors (those scoring your service 0 to 6). The aim of the game is to gain more promoters. By gaining an accurate snapshot of your NPS Score, you can create intelligent strategies that will boost your results over time.

b) Customer Satisfaction Score (CSAT)

The next in our examples of market research reports KPIs comes in the form of the CSAT. The vast majority of consumers that have a bad experience will not return. Honing in on your CSAT is essential if you want to keep your audience happy and encourage long-term consumer loyalty.

Visual representation of a customer satisfaction score (CSAT) metric

This magnificent, full report KPI will show how satisfied customers are with specific elements of your products or services. Getting to grips with these scores will allow you to pinpoint very specific issues while capitalizing on your existing strengths. As a result, you can take measures to improve your CSAT score while sharing positive testimonials on your social media platforms and website to build trust.

c) Customer Effort Score (CES)

When it comes to presenting research findings, keeping track of your CES Score is essential. The CES Score KPI will give you instant access to information on how easy or difficult your audience can interact with or discover your company based on a simple scale of one to ten.

The customer effort score (CES) helps you in figuring out how easy and fast it is to make business with your company according to your customers

By getting a clear-cut gauge of how your customers find engagement with your brand, you can iron out any weaknesses in your user experience (UX) offerings while spotting any friction, bottlenecks, or misleading messaging. In doing so, you can boost your CES score, satisfy your audience, and boost your bottom line.

3. Market Research Results On Product Innovation

This final market-driven research example report focuses on the product itself and its innovation. It is a useful report for future product development and market potential, as well as pricing decisions.

Market research results report on product innovation, useful for product development and pricing decisions

Using the same sample of surveyed people as for the first market-focused analytical report , they answer questions about their potential usage and purchase of the said product. It is good primary feedback on how the market would receive the new product you would launch. Then comes the willingness to pay, which helps set a price range that will not be too cheap to be trusted nor too expensive for what it is. That will be the main information for your pricing strategy.

a) Usage Intention

The first of our product innovation KPI-based examples comes in the form of usage intention. When you’re considering how to write a market research report, including metrics centered on consumer intent is critical.

This market analysis report shows the usage intention that resulted in 41% of a target group would use a product of the newest generation in comparison to competing or older products

This simple yet effective visualization will allow you to understand not only how users see your product but also whether they prefer previous models or competitor versions . While you shouldn’t base all of your product-based research on this KPI, it is very valuable, and you should use it to your advantage frequently.

b) Purchase Intention

Another aspect to consider when looking at how to present market research data is your audience’s willingness or motivation to purchase your product. Offering percentage-based information, this effective KPI provides a wealth of at-a-glance information to help you make accurate forecasts centered on your product and service offerings.

The purchase intention is showing the likelihood of buying a product in  percentage

Analyzing this information regularly will give you the confidence and direction to develop strategies that will steer you to a more prosperous future, meeting the ever-changing needs of your audience on an ongoing basis.

c) Willingness To Pay (WPS)

Willingness to pay is depicted on a pie chart with additional explanations of the results

Our final market research example KPI is based on how willing customers are to pay for a particular service or product based on a specific set of parameters. This dynamic visualization, represented in an easy-to-follow pie chart, will allow you to realign the value of your product (USPs, functions, etc.) while setting price points that are most likely to result in conversions. This is a market research presentation template that every modern organization should use to its advantage.

4. Market Research Report On Customer Demographics 

This particular example of market research report, generated with a modern dashboard creator , is a powerful tool, as it displays a cohesive mix of key demographic information in one intuitive space.

Market research reports example for a customer demographics study

By breaking down these deep pockets of consumer-centric information, you can gain the power to develop more impactful customer communications while personalizing every aspect of your target audience’s journey across every channel or touchpoint. As a result, you can transform theoretical insights into actionable strategies that will result in significant commercial growth. 

Every section of this responsive marketing research report works in unison to build a profile of your core audience in a way that will guide your company’s consumer-facing strategies with confidence. With in-depth visuals based on gender, education level, and tech adoption, you have everything you need to speak directly to your audience at your fingertips.

Let’s look at the key performance indicators (KPIs) of this invaluable market research report example in more detail.

a) Customer By Gender

Straightforward market research reports showing the number of customers by gender

This KPI is highly visual and offers a clear-cut representation of your company’s gender share over time. By gaining access to this vital information, you can deliver a more personalized experience to specific audience segments while ensuring your messaging is fair, engaging, and inclusive.

b) Customers by education level

Number of customers by education level as an example of a market research report metric

The next market analysis report template is a KPI that provides a logical breakdown of your customers’ level of education. By using this as a demographic marker, you can refine your products to suit the needs of your audience while crafting your content in a way that truly resonates with different customer groups.

c) Customers by technology adoption

Market research report template showing customers technology adoption for the past 5 years

Particularly valuable if you’re a company that sells tech goods or services, this linear KPI will show you where your customers are in terms of technological know-how or usage. By getting to grips with this information over time, you can develop your products or services in a way that offers direct value to your consumers while making your launches or promotions as successful as possible.

d) Customer age groups

Number of customers by age group as a key demographic metric of a market research report

By understanding your customers’ age distribution in detail, you can gain a deep understanding of their preferences. And that’s exactly what this market research report sample KPI does. Presented in a bar chart format, this KPI will give you a full breakdown of your customers’ age ranges, allowing you to build detailed buyer personas and segment your audience effectively.

Why Do You Need Market Research Reports?

As the adage goes, “Look before you leap“ – which is exactly what a research report is here for. As the headlights of a car, they will show you the pitfalls and fast lanes on your road to success: likes and dislikes of a specific market segment in a certain geographical area, their expectations, and readiness. Among other things, a research report will let you:

  • Get a holistic view of the market : learn more about the target market and understand the various factors involved in the buying decisions. A broader view of the market lets you benchmark other companies you do not focus on. This, in turn, will empower you to gather the industry data that counts most. This brings us to our next point.
  • Curate industry information with momentum: Whether you’re looking to rebrand, improve on an existing service, or launch a new product, time is of the essence. By working with the best market research reports created with modern BI reporting tools , you can visualize your discoveries and data, formatting them in a way that not only unearths hidden insights but also tells a story - a narrative that will gain a deeper level of understanding into your niche or industry. The features and functionality of a market analysis report will help you grasp the information that is most valuable to your organization, pushing you ahead of the pack in the process.
  • Validate internal research: Doing the internal analysis is one thing, but double-checking with a third party also greatly helps avoid getting blinded by your own data.
  • Use actionable data and make informed decisions: Once you understand consumer behavior as well as the market, your competitors, and the issues that will affect the industry in the future, you are better armed to position your brand. Combining all of it with the quantitative data collected will allow you to more successful product development. To learn more about different methods, we suggest you read our guide on data analysis techniques .
  • Strategic planning: When you want to map out big-picture organizational goals, launch a new product development, plan a geographic market expansion, or even a merger and acquisition – all of this strategic thinking needs solid foundations to fulfill the variety of challenges that come along.
  • Consistency across the board: Collecting, presenting, and analyzing your results in a way that’s smarter, more interactive, and more cohesive will ensure your customer communications, marketing campaigns, user journey, and offerings meet your audience’s needs consistently across the board. The result? Faster growth, increased customer loyalty, and more profit.
  • Better communication: The right market research analysis template (or templates) will empower everyone in the company with access to valuable information - the kind that is relevant and comprehensible. When everyone is moving to the beat of the same drum, they will collaborate more effectively and, ultimately, push the venture forward thanks to powerful online data analysis techniques.
  • Centralization: Building on the last point, using a powerful market research report template in the form of a business intelligence dashboard will make presenting your findings to external stakeholders and clients far more effective, as you can showcase a wealth of metrics, information, insights, and invaluable feedback from one centralized, highly visual interactive screen. 
  • Brand reputation: In the digital age, brand reputation is everything. By making vital improvements in all of the key areas above, you will meet your customers’ needs head-on with consistency while finding innovative ways to stand out from your competitors. These are the key ingredients of long-term success.

How To Present Market Research Analysis Results?

15 best practices and tips on how to present market research analysis results

Here we look at how you should present your research reports, considering the steps it takes to connect with the outcomes you need to succeed:

  • Collect your data 

As with any reporting process, you first and foremost need to collect the data you’ll use to conduct your studies. Businesses conduct research studies to analyze their brand awareness, identity, and influence in the market. For product development and pricing decisions, among many others. That said, there are many ways to collect information for a market research report. Among some of the most popular ones, we find: 

  • Surveys: Probably the most common way to collect research data, surveys can come in the form of open or closed questions that can be answered anonymously. They are the cheapest and fastest way to collect insights about your customers and business. 
  • Interviews : These are face-to-face discussions that allow the researcher to analyze responses as well as the body language of the interviewees. This method is often used to define buyer personas by analyzing the subject's budget, job title, lifestyle, wants, and needs, among other things. 
  • Focus groups : This method involves a group of people discussing a topic with a mediator. It is often used to evaluate a new product or new feature or to answer a specific question that the researcher might have. 
  • Observation-based research : In this type of research, the researcher or business sits back and watches customers interact with the product without any instructions or help. It allows us to identify pain points as well as strong features. 
  • Market segmentation : This study allows you to identify and analyze potential market segments to target. Businesses use it to expand into new markets and audiences. 

These are just a few of the many ways in which you can gather your information. The important point is to keep the research objective as straightforward as possible. Supporting yourself with professional BI solutions to clean, manage, and present your insights is probably the smartest choice.

2. Hone in on your research:

When looking at how to source consumer research in a presentation, you should focus on two areas: primary and secondary research. Primary research comes from your internal data, monitoring existing organizational practices, the effectiveness of sales, and the tools used for communication, for instance. Primary research also assesses market competition by evaluating the company plans of the competitors. Secondary research focuses on existing data collected by a third party, information used to perform benchmarking and market analysis. Such metrics help in deciding which market segments are the ones the company should focus its efforts on or where the brand is standing in the minds of consumers. Before you start the reporting process, you should set your goals, segmenting your research into primary and secondary segments to get to grips with the kind of information you need to work with to achieve effective results.

3. Segment your customers:

To give your market research efforts more context, you should segment your customers into different groups according to the preferences outlined in the survey or feedback results or by examining behavioral or demographic data.

If you segment your customers, you can tailor your market research and analysis reports to display only the information, charts, or graphics that will provide actionable insights into their wants, needs, or industry-based pain points. 

  • Identify your stakeholders:

Once you’ve drilled down into your results and segmented your consumer groups, it’s important to consider the key stakeholders within the organization that will benefit from your information the most. 

By looking at both internal and external stakeholders, you will give your results a path to effective presentation, gaining the tools to understand which areas of feedback or data are most valuable, as well as most redundant. As a consequence, you will ensure your results are concise and meet the exact information needs of every stakeholder involved in the process.

  • Set your KPIs:

First, remember that your reports should be concise and accurate - straight to the point without omitting any essential information. Work to ensure your insights are clean and organized, with participants grouped into relevant categories (demographics, profession, industry, education, etc.). Once you’ve organized your research, set your goals, and cleaned your data, you should set your KPIs to ensure your report is populated with the right visualizations to get the job done. Explore our full library of interactive KPI examples for inspiration.

  • Include competitor’s analysis 

Whether you are doing product innovation research, customer demographics, pricing, or any other, including some level of insights about competitors in your reports is always recommended as it can help your business or client better understand where they stand in the market. That being said, competitor analysis is not as easy as picking a list of companies in the same industry and listing them. Your main competitor can be just a company's division in an entirely different industry. For example, Apple Music competes with Spotify even though Apple is a technology company. Therefore, it is important to carefully analyze competitors from a general but detailed level. 

Providing this kind of information in your reports can also help you find areas that competitors are not exploiting or that are weaker and use them to your advantage to become a market leader. 

  • Produce your summary:

To complement your previous efforts, writing an executive summary of one or two pages that will explain the general idea of the report is advisable. Then come the usual body parts:

  • An introduction providing background information, target audience, and objectives;
  • The qualitative research describes the participants in the research and why they are relevant to the business;
  • The survey research outlines the questions asked and answered;
  • A summary of the insights and metrics used to draw the conclusions, the research methods chosen, and why;
  • A presentation of the findings based on your research and an in-depth explanation of these conclusions.
  • Use a mix of visualizations:

When presenting your results and discoveries, you should aim to use a balanced mix of text, graphs, charts, and interactive visualizations.

Using your summary as a guide, you should decide which type of visualization will present each specific piece of market research data most effectively (often, the easier to understand and more accessible, the better).

Doing so will allow you to create a story that will put your research information into a living, breathing context, providing a level of insight you need to transform industry, competitor, or consumer info or feedback into actionable strategies and initiatives.

  • Be careful not to mislead 

Expanding on the point above, using a mix of visuals can prove highly valuable in presenting your results in an engaging and understandable way. That being said, when not used correctly, graphs and charts can also become misleading. This is a popular practice in the media, news, and politics, where designers tweak the visuals to manipulate the masses into believing a certain conclusion. This is a very unethical practice that can also happen by mistake when you don’t pick the right chart or are not using it in the correct way. Therefore, it is important to outline the message you are trying to convey and pick the chart type that will best suit those needs. 

Additionally, you should also be careful with the data you choose to display, as it can also become misleading. This can happen if you, for example, cherry-pick data, which means only showing insights that prove a conclusion instead of the bigger picture. Or confusing correlation with causation, which means assuming that because two events happened simultaneously, one caused the other. 

Being aware of these practices is of utmost importance as objectivity is crucial when it comes to dealing with data analytics, especially if you are presenting results to clients. Our guides on misleading statistics and misleading data visualizations can help you learn more about this important topic. 

  • Use professional dashboards:

To optimize your market research discoveries, you must work with a dynamic business dashboard . Not only are modern dashboards presentable and customizable, but they will offer you past, predictive, and real-time insights that are accurate, interactive, and yield long-lasting results.

All market research reports companies or businesses gathering industry or consumer-based information will benefit from professional dashboards, as they offer a highly powerful means of presenting your data in a way everyone can understand. And when that happens, everyone wins.

Did you know? The interactive nature of modern dashboards like datapine also offers the ability to quickly filter specific pockets of information with ease, offering swift access to invaluable insights.

  • Prioritize interactivity 

The times when reports were static are long gone. Today, to extract the maximum value out of your research data, you need to be able to explore the information and answer any critical questions that arise during the presentation of results. To do so, modern reporting tools provide multiple interactivity features to help you bring your research results to life. 

For instance, a drill-down filter lets you go into lower levels of hierarchical data without generating another graph. For example, imagine you surveyed customers from 10 different countries. In your report, you have a chart displaying the number of customers by country, but you want to analyze a specific country in detail. A drill down filter would enable you to click on a specific country and display data by city on that same chart. Even better, a global filter would allow you to filter the entire report to show only results for that specific country. 

Through the use of interactive filters, such as the one we just mentioned, you’ll not only make the presentation of results more efficient and profound, but you’ll also avoid generating pages-long reports to display static results. All your information will be displayed in a single interactive page that can be filtered and explored upon need.  

  • Customize the reports 

This is a tip that is valuable for any kind of research report, especially when it comes to agencies that are reporting to external clients. Customizing the report to match your client’s colors, logo, font, and overall branding will help them grasp the data better, thanks to a familiar environment. This is an invaluable tip as often your audience will not feel comfortable dealing with data and might find it hard to understand or intimidating. Therefore, providing a familiar look that is also interactive and easier to understand will keep them engaged and collaborative throughout the process. 

Plus, customizing the overall appearance of the report will also make your agency look more professional, adding extra value to your service. 

  • Know your design essentials 

When you’re presenting your market research reports sample to internal or external stakeholders, having a firm grasp on fundamental design principles will make your metrics and insights far more persuasive and compelling.

By arranging your metrics in a balanced and logical format, you can guide users toward key pockets of information exactly when needed. In turn, this will improve decision-making and navigation, making your reports as impactful as possible.

For essential tips, read our 23 dashboard design principles & best practices to enhance your analytics process.

  • Think of security and privacy 

Cyberattacks are increasing at a concerning pace, making security a huge priority for organizations of all sizes today. The costs of having your sensitive information leaked are not only financial but also reputational, as customers might not trust you again if their data ends up in the wrong hands. Given that market research analysis is often performed by agencies that handle data from clients, security and privacy should be a top priority.  

To ensure the required security and privacy, it is necessary to invest in the right tools to present your research results. For instance, tools such as datapine offer enterprise-level security protocols that ensure your information is encrypted and protected at all times. Plus, the tool also offers additional security features, such as being able to share your reports through a password-protected URL or to set viewer rights to ensure only the right people can access and manipulate the data. 

  • Keep on improving & evolving

Each time you gather or gain new marketing research reports or market research analysis report intel, you should aim to refine your existing dashboards to reflect the ever-changing landscape around you.

If you update your reports and dashboards according to the new research you conduct and new insights you connect with, you will squeeze maximum value from your metrics, enjoying consistent development in the process.

Types of Market Research Reports: Primary & Secondary Research

With so many market research examples and such little time, knowing how to best present your insights under pressure can prove tricky.

To squeeze every last drop of value from your market research efforts and empower everyone with access to the right information, you should arrange your information into two main groups: primary research and secondary research.

A. Primary research

Primary research is based on acquiring direct or first-hand information related to your industry or sector and the customers linked to it.

Exploratory primary research is an initial form of information collection where your team might set out to identify potential issues, opportunities, and pain points related to your business or industry. This type of research is usually carried out in the form of general surveys or open-ended consumer Q&As, which nowadays are often performed online rather than offline . 

Specific primary research is definitive, with information gathered based on the issues, information, opportunities, or pain points your business has already uncovered. When doing this kind of research, you can drill down into a specific segment of your customers and seek answers to the opportunities, issues, or pain points in question.

When you’re conducting primary research to feed into your market research reporting efforts, it’s important to find reliable information sources. The most effective primary research sources include:

  • Consumer-based statistical data
  • Social media content
  • Polls and Q&A
  • Trend-based insights
  • Competitor research
  • First-hand interviews

B. Secondary research

Secondary research refers to every strand of relevant data or public records you have to gain a deeper insight into your market and target consumers. These sources include trend reports, market stats, industry-centric content, and sales insights you have at your disposal.  Secondary research is an effective way of gathering valuable intelligence about your competitors. 

You can gather very precise, insightful secondary market research insights from:

  • Public records and resources like Census data, governmental reports, or labor stats
  • Commercial resources like Gartner, Statista, or Forrester
  • Articles, documentaries, and interview transcripts

Another essential branch of both primary and secondary research is internal intelligence. When it comes to efficient market research reporting examples that will benefit your organization, looking inward is a powerful move. 

Existing sales, demographic, or marketing performance insights will lead you to valuable conclusions. Curating internal information will ensure your market research discoveries are well-rounded while helping you connect with the information that will ultimately give you a panoramic view of your target market. 

By understanding both types of research and how they can offer value to your business, you can carefully choose the right informational sources, gather a wide range of intelligence related to your specific niche, and, ultimately, choose the right market research report sample for your specific needs.

If you tailor your market research report format to the type of research you conduct, you will present your visualizations in a way that provides the right people with the right insights, rather than throwing bundles of facts and figures on the wall, hoping that some of them stick.

Taking ample time to explore a range of primary and secondary sources will give your discoveries genuine context. By doing so, you will have a wealth of actionable consumer and competitor insights at your disposal at every stage of your organization’s development (a priceless weapon in an increasingly competitive digital age). 

Dynamic market research is the cornerstone of business development, and a dashboard builder is the vessel that brings these all-important insights to life. Once you get into that mindset, you will ensure that your research results always deliver maximum value.

Common Challenges & Mistakes Of Market Research Reporting & Analysis

We’ve explored different types of market research analysis examples and considered how to conduct effective research. Now, it’s time to look at the key mistakes of market research reporting.  Let’s start with the mistakes.

The mistakes

One of the biggest mistakes that stunt the success of a company’s market research efforts is strategy. Without taking the time to gather an adequate mix of insights from various sources and define your key aims or goals, your processes will become disjointed. You will also suffer from a severe lack of organizational vision.

For your market research-centric strategy to work, everyone within the company must be on the same page. Your core aims and objectives must align throughout the business, and everyone must be clear on their specific role. If you try to craft a collaborative strategy and decide on your informational sources from the very start of your journey, your strategy will deliver true growth and intelligence.

  • Measurement

Another classic market research mistake is measurement – or, more accurately, a lack of precise measurement. When embarking on market intelligence gathering processes, many companies fail to select the right KPIs and set the correct benchmarks for the task at hand. Without clearly defined goals, many organizations end up with a market analysis report format that offers little or no value in terms of decision-making or market insights.

To drive growth with your market research efforts, you must set clearly defined KPIs that align with your specific goals, aims, and desired outcomes.

  • Competition

A common mistake among many new or scaling companies is failing to explore and examine the competition. This will leave you with gaping informational blindspots. To truly benefit from market research, you must gather valuable nuggets of information from every key source available. Rather than solely looking at your consumers and the wider market (which is incredibly important), you should take the time to see what approach your direct competitors have adopted while getting to grips with the content and communications.

One of the most effective ways of doing so (and avoiding such a monumental market research mistake) is by signing up for your competitors’ mailing lists, downloading their apps, and examining their social media content. This will give you inspiration for your own efforts while allowing you to exploit any gaps in the market that your competitors are failing to fill.

The challenges

  • Informational quality

We may have an almost infinite wealth of informational insights at our fingertips, but when it comes to market research, knowing which information to trust can prove an uphill struggle.

When working with metrics, many companies risk connecting with inaccurate insights or leading to a fruitless informational rabbit hole, wasting valuable time and resources in the process. To avoid such a mishap, working with a trusted modern market research and analysis sample is the only way forward.

  • Senior buy-in

Another pressing market research challenge that stunts organizational growth is the simple case of senior buy-in. While almost every senior decision-maker knows that market research is an essential component of a successful commercial strategy, many are reluctant to invest an ample amount of time or money in the pursuit.

The best way to overcome such a challenge is by building a case that defines exactly how your market research strategies will offer a healthy ROI to every key aspect of the organization, from marketing and sales to customer experience (CX) and beyond.

  • Response rates

Low interview, focus group, or poll response rates can have a serious impact on the success and value of your market research strategy. Even with adequate senior buy-in, you can’t always guarantee that you will get enough responses from early-round interviews or poll requests. If you don’t, your market research discoveries run the risk of being shallow or offering little in the way of actionable insight.

To overcome this common challenge, you can improve the incentive you offer your market research prospects while networking across various platforms to discover new contact opportunities. Changing the tone of voice of your ads or emails will also help boost your consumer or client response rates.

Bringing Your Reports a Step Further

Even if it is still widespread for market-style research results presentation, using PowerPoint at this stage is a hassle and presents many downsides and complications. When busy managers or short-on-time top executives grab a report, they want a quick overview that gives them an idea of the results and the big picture that addresses the objectives: they need a dashboard. This can be applied to all areas of a business that need fast and interactive data visualizations to support their decision-making.

We all know that a picture conveys more information than simple text or figures, so managing to bring it all together on an actionable dashboard will convey your message more efficiently. Besides, market research dashboards have the incredible advantage of always being up-to-date since they work with real-time insights: the synchronization/updating nightmare of dozens of PowerPoint slides doesn’t exist for you anymore. This is particularly helpful for tracking studies performed over time that recurrently need their data to be updated with more recent ones.

In today’s fast-paced business environment, companies must identify and grab new opportunities as they arise while staying away from threats and adapting quickly. In order to always be a step further and make the right decisions, it is critical to perform market research studies to get the information needed and make important decisions with confidence.

We’ve asked the question, “What is a market research report?”, and examined the dynamics of a modern market research report example, and one thing’s for sure: a visual market research report is the best way to understand your customer and thus increase their satisfaction by meeting their expectations head-on. 

From looking at a sample of a market research report, it’s also clear that modern dashboards help you see what is influencing your business with clarity, understand where your brand is situated in the market, and gauge the temperature of your niche or industry before a product or service launch. Once all the studies are done, you must present them efficiently to ensure everyone in the business can make the right decisions that result in real progress. Market research reports are your key allies in the matter.

To start presenting your results with efficient, interactive, dynamic research reports and win on tomorrow’s commercial battlefield, try our dashboard reporting software and test every feature with our 14-day free trial !

How to Create a Market Research Report


A market research report provides valuable insights into consumer behaviors, market trends, competitive analysis, and the overall health of specific industries.

This document serves as a roadmap for businesses to strategize effectively, identify new opportunities, and mitigate risks.

In this article, we will walk you through the essential components of a market research report, the steps to create one, and best practices to ensure that your findings are actionable and accurate.

What is a Market Research Report?

A market research report is a comprehensive document that gathers data about market conditions, customer preferences, competition, and other factors affecting an industry or business. It synthesizes primary and secondary research to present an analysis that helps companies make strategic decisions. The report covers various aspects, from demographic data and consumer surveys to industry trends and competitive dynamics.

Types of Market Research Reports

Market research reports can vary based on the objectives and the scope of the study. Here are some common types:

  • Consumer Analysis Reports: Focus on customer demographics, preferences, and behavior to tailor products and marketing strategies.
  • Competitive Analysis Reports: Evaluate the strengths and weaknesses of competitors within the market, offering insights into competitive advantages and potential opportunities.
  • Industry Analysis Reports: Provide a broad overview of the industry, including trends, size, and growth forecasts.
  • Product Testing Reports: Gather feedback from users about a new or existing product to inform product development and improvement.
  • Brand Loyalty Reports: Analyze customer loyalty and satisfaction to help develop strategies to enhance customer retention.

What Does a Market Research Report Include?

A well-rounded market research report generally contains the following elements:

  • Executive Summary: A concise overview of key findings and recommendations, allowing readers to quickly understand the report's essence.
  • Introduction: Contextualizes the research, including objectives and questions that the report aims to address.
  • Methodology: Describes the research methods used to collect data, whether through surveys, interviews, focus groups, or secondary data sources.
  • Market Analysis: Detailed analysis of the market, including size, trends, growth patterns, and environmental factors.
  • Competitive Landscape: Assessment of key players in the industry, their market share, strategies, and products.
  • Customer Insights: Analysis of customer demographics, buying behaviors, preferences, and needs.
  • Conclusions and Recommendations: Summarize the insights derived from the research and suggest actionable strategies based on the findings.

How to Create a Market Research Report in 5 Steps

Creating an effective market research report involves a structured approach:

  • Define the Purpose: Clearly articulate what you want to achieve with the report. This will guide your research focus and methodology.
  • Gather Information: Use both primary and secondary research to collect comprehensive data. Primary research could include surveys and interviews, while secondary research may involve reviewing existing studies, industry reports, and competitive data.
  • Analyze Data: Interpret the data to identify patterns, insights, and correlations. Use statistical tools and software for accurate analysis.
  • Draft the Report: Organize the findings in a structured format. Start with the executive summary, followed by the introduction, methodology, detailed findings, and conclusions.
  • Review and Revise: Ensure the report is clear, accurate, and free from bias. It may be helpful to have peers or stakeholders review the document before finalizing it.

Best Practices for Creating a Market Research Report

To enhance the effectiveness of your market research report, consider these best practices:

  • Stay Objective: Maintain impartiality to ensure the report is unbiased and reliable.
  • Use Visuals: Incorporate charts, graphs, and infographics to make data easier to understand and more engaging.
  • Keep It Concise: Be clear and concise, avoiding overly complex language or excessive detail that may distract from the key insights.
  • Segment the Data: Provide segmented analysis to offer more detailed insights into different customer groups or market segments.
  • Update Regularly: Market conditions change rapidly, so it’s important to update your reports periodically to keep them relevant.

Create a Market Research Report Using Tome

Presenting your market research effectively is key to influencing strategic decisions.

With Tome, you can effortlessly craft detailed, insightful presentations that communicate complex data in an understandable and engaging manner.

Start leveraging Tome today to enhance the impact of your market research reports and drive meaningful action.

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Market Research: A How-To Guide and Template

Discover the different types of market research, how to conduct your own market research, and use a free template to help you along the way.



5 Research and Planning Templates + a Free Guide on How to Use Them in Your Market Research


Updated: 02/21/24

Published: 02/21/24

Today's consumers have a lot of power. As a business, you must have a deep understanding of who your buyers are and what influences their purchase decisions.

Enter: Market Research.

→ Download Now: Market Research Templates [Free Kit]

Whether you're new to market research or not, I created this guide to help you conduct a thorough study of your market, target audience, competition, and more. Let’s dive in.

Table of Contents

What is market research?

Primary vs. secondary research, types of market research, how to do market research, market research report template, market research examples.

Market research is the process of gathering information about your target market and customers to verify the success of a new product, help your team iterate on an existing product, or understand brand perception to ensure your team is effectively communicating your company's value effectively.

Market research can answer various questions about the state of an industry. But if you ask me, it's hardly a crystal ball that marketers can rely on for insights on their customers.

Market researchers investigate several areas of the market, and it can take weeks or even months to paint an accurate picture of the business landscape.

However, researching just one of those areas can make you more intuitive to who your buyers are and how to deliver value that no other business is offering them right now.

How? Consider these two things:

  • Your competitors also have experienced individuals in the industry and a customer base. It‘s very possible that your immediate resources are, in many ways, equal to those of your competition’s immediate resources. Seeking a larger sample size for answers can provide a better edge.
  • Your customers don't represent the attitudes of an entire market. They represent the attitudes of the part of the market that is already drawn to your brand.

The market research services market is growing rapidly, which signifies a strong interest in market research as we enter 2024. The market is expected to grow from roughly $75 billion in 2021 to $90.79 billion in 2025 .

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  • Survey Template
  • Focus Group Template

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Why do market research?

Market research allows you to meet your buyer where they are.

As our world becomes louder and demands more of our attention, this proves invaluable.

By understanding your buyer's problems, pain points, and desired solutions, you can aptly craft your product or service to naturally appeal to them.

Market research also provides insight into the following:

  • Where your target audience and current customers conduct their product or service research
  • Which of your competitors your target audience looks to for information, options, or purchases
  • What's trending in your industry and in the eyes of your buyer
  • Who makes up your market and what their challenges are
  • What influences purchases and conversions among your target audience
  • Consumer attitudes about a particular topic, pain, product, or brand
  • Whether there‘s demand for the business initiatives you’re investing in
  • Unaddressed or underserved customer needs that can be flipped into selling opportunity
  • Attitudes about pricing for a particular product or service

Ultimately, market research allows you to get information from a larger sample size of your target audience, eliminating bias and assumptions so that you can get to the heart of consumer attitudes.

As a result, you can make better business decisions.

To give you an idea of how extensive market research can get , consider that it can either be qualitative or quantitative in nature — depending on the studies you conduct and what you're trying to learn about your industry.

Qualitative research is concerned with public opinion, and explores how the market feels about the products currently available in that market.

Quantitative research is concerned with data, and looks for relevant trends in the information that's gathered from public records.

That said, there are two main types of market research that your business can conduct to collect actionable information on your products: primary research and secondary research.

Primary Research

Primary research is the pursuit of first-hand information about your market and the customers within your market.

It's useful when segmenting your market and establishing your buyer personas.

Primary market research tends to fall into one of two buckets:

  • Exploratory Primary Research: This kind of primary market research normally takes place as a first step — before any specific research has been performed — and may involve open-ended interviews or surveys with small numbers of people.
  • Specific Primary Research: This type of research often follows exploratory research. In specific research, you take a smaller or more precise segment of your audience and ask questions aimed at solving a suspected problem.

Secondary Research

Secondary research is all the data and public records you have at your disposal to draw conclusions from (e.g. trend reports, market statistics, industry content, and sales data you already have on your business).

Secondary research is particularly useful for analyzing your competitors . The main buckets your secondary market research will fall into include:

  • Public Sources: These sources are your first and most-accessible layer of material when conducting secondary market research. They're often free to find and review — like government statistics (e.g., from the U.S. Census Bureau ).
  • Commercial Sources: These sources often come in the form of pay-to-access market reports, consisting of industry insight compiled by a research agency like Pew , Gartner , or Forrester .
  • Internal Sources: This is the market data your organization already has like average revenue per sale, customer retention rates, and other historical data that can help you draw conclusions on buyer needs.
  • Focus Groups
  • Product/ Service Use Research
  • Observation-Based Research
  • Buyer Persona Research
  • Market Segmentation Research
  • Pricing Research
  • Competitive Analysis Research
  • Customer Satisfaction and Loyalty Research
  • Brand Awareness Research
  • Campaign Research

1. Interviews

Interviews allow for face-to-face discussions so you can allow for a natural flow of conversation. Your interviewees can answer questions about themselves to help you design your buyer personas and shape your entire marketing strategy.

2. Focus Groups

Focus groups provide you with a handful of carefully-selected people that can test out your product and provide feedback. This type of market research can give you ideas for product differentiation.

3. Product/Service Use Research

Product or service use research offers insight into how and why your audience uses your product or service. This type of market research also gives you an idea of the product or service's usability for your target audience.

4. Observation-Based Research

Observation-based research allows you to sit back and watch the ways in which your target audience members go about using your product or service, what works well in terms of UX , and which aspects of it could be improved.

5. Buyer Persona Research

Buyer persona research gives you a realistic look at who makes up your target audience, what their challenges are, why they want your product or service, and what they need from your business or brand.

6. Market Segmentation Research

Market segmentation research allows you to categorize your target audience into different groups (or segments) based on specific and defining characteristics. This way, you can determine effective ways to meet their needs.

7. Pricing Research

Pricing research helps you define your pricing strategy . It gives you an idea of what similar products or services in your market sell for and what your target audience is willing to pay.

8. Competitive Analysis

Competitive analyses give you a deep understanding of the competition in your market and industry. You can learn about what's doing well in your industry and how you can separate yourself from the competition .

9. Customer Satisfaction and Loyalty Research

Customer satisfaction and loyalty research gives you a look into how you can get current customers to return for more business and what will motivate them to do so (e.g., loyalty programs , rewards, remarkable customer service).

10. Brand Awareness Research

Brand awareness research tells you what your target audience knows about and recognizes from your brand. It tells you about the associations people make when they think about your business.

11. Campaign Research

Campaign research entails looking into your past campaigns and analyzing their success among your target audience and current customers. The goal is to use these learnings to inform future campaigns.

  • Define your buyer persona.
  • Identify a persona group to engage.
  • Prepare research questions for your market research participants.
  • List your primary competitors.
  • Summarize your findings.

1. Define your buyer persona.

You have to understand who your customers are and how customers in your industry make buying decisions.

This is where your buyer personas come in handy. Buyer personas — sometimes referred to as marketing personas — are fictional, generalized representations of your ideal customers.

Use a free tool to create a buyer persona that your entire company can use to market, sell, and serve better.

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Free Guide & Templates to Help Your Market Research

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How to Conduct Mobile App Market Research

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Mobile app development is exciting. New entrepreneurs and established businesses alike are always eager to bring their app ideas to life.

But before you rush into development, there are a few things you need to do first.

Mobile app market research is arguably the most important step for any project. It helps validate your ideas and lays the foundation for every other stage of mobile app development. No matter what type of app you’re building, mobile app research cannot be overlooked.

Continue below to learn more about mobile app research, the importance of market research, and the best market research strategies for mobile app development. 

What is Mobile App Market Research?

Mobile app research is the process of understanding your target market, competitors, industry, and current market trends. Market research is the first step of every mobile app development project. 

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Mobile app market research helps validate your app idea and ensures your app is addressing existing market needs. 

Conducting mobile app research requires data collection and analysis. In some cases, you can pull data from existing sources. Other times, you’ll need to conduct unique research on your own. Most of the time, market research is a combination of these two approaches. 

market research reports apps

Mobile app research aims to answer the following questions:

  • Is there a market need for your application?
  • Who is your target market, and what are their preferences?
  • What competitors and obstacles are you faced with?
  • Does your mobile app have a unique differentiator from the competition?
  • Do you have a viable mobile app business model?
  • How can you create an optimized marketing strategy?

When you’re sourcing information from existing sources, you’ll want to stick with trustworthy and authoritative references like Statista, Pew Research Center, Gallup, Google Trends, and similar sources. 

You can also refer to our Mobile App Statistics Guide for general information about smartphone users, industry trends, and other data related to mobile technologies.

Original research is typically conducted through focus groups, interviews, customer surveys, and observation.

Why is Mobile App Market Research Important for Mobile App Development?

Every successful mobile app starts with quality market research. 

Without thorough mobile app research, you’re essentially just guessing whether or not people actually want your app. This could prove to be a very expensive guess if you go through the entire mobile app development process only to discover there’s no market need for your product.

You can save a ton of time and money by simply validating the idea first—before you start writing code or hiring a development team. 

Market research also helps you identify competitors and obstacles on your path to success. 

For example, let’s say you have an app idea for a free video sharing platform, making it easy for anyone to share and watch videos from their smartphones. Users can create their own profiles, like videos, follow content creators, and write comments on videos. 

Great idea, right? Well, this idea basically just described YouTube.

Market research would help you identify this, and you’d likely decide not to directly compete with the largest video hosting platform on the planet. 

market research reports apps

Instead, your market research could help you pivot your original app idea to target a different market niche. Maybe you still want to create a video hosting application, but you want it to be specifically for online education. 

Market research helps you better understand your customers. You’ll find out who they are, along with their wants and needs. You might think that your target audience wants to use your mobile app. But market research will help validate or disprove your hypothesis. 

Then you can lay the foundation for your mobile app features, brand positioning, and app marketing strategies based on your findings. 

Types of Mobile App Research

It’s much easier to perform market research when you break everything down into categories. 

Market research for mobile app development can be segmented into two phases—primary research and secondary research. We’ll take a closer look at each of these stages below.

Primary Research

The first thing you need to do is conduct in-depth market research on your users. 

Define your target market and find as much information as you can about them. Start with generic information, habits, likes, dislikes, wants, and needs. Then narrow that research even more, specifically related to their behavior with mobile applications.

Your primary research should also consider the latest technology trends and how the current market landscape works with your business model. 

market research reports apps

These initial steps are crucial, as this early market research ultimately guides you through the entire mobile app development process.

Your findings here will help you determine whether or not to target certain users. You can also frame certain components of your mobile app based on this early market research.

For example, let’s say you want to create a real estate app. The initial idea might be focused on prospective home buyers. 

But after conducting your primary research, you could discover a lack of market need for this type of product. Maybe the market is too saturated, or maybe the app’s goal didn’t meet the needs of your target audience.

If you’re an expert in the real estate industry, you still might proceed with the app creation. Only you’ll pivot to an app that addresses the needs of real estate agents instead. 

Then the app’s features will be based on meeting the needs of your new target audience.

Secondary Research

The second step is your sales and marketing strategy research. 

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By now, you’ve already validated your idea and decided it’s worth moving forward. You just need to take your existing research and get more information on how you’re going to reach your target audience.

You’ll use this information to create a marketing plan, optimize social media accounts, prepare ad copy, and other things that will ultimately speak to and attract your target market. 

What does your target user base respond to? How can you market your mobile app accordingly to pull on those strings?

Your secondary research will help shape your branding and market positioning within your niche.

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For example, let’s say you’re creating a B2B smartphone app designed for other businesses. Rather than simply branding yourself as a project management tool, your secondary research can help define your market positioning as an application for productivity improvement.

This type of positioning would likely be more aligned with the problems your target audience is trying to solve. 

Best Strategies for Mobile App Research

Everyone’s market research will look a little bit different. But there are some proven strategies specific to mobile app development that will help steer you in the right direction:

Mobile App Idea Validation

The first thing you need to do is validate your mobile application idea. 

If there’s not a market need for your app, then there’s no reason to proceed with the remaining steps for market research. You might need to head back to the drawing board and rethink your idea.

Discovering that there is not a market need for your app isn’t a bad thing. Lots of people are disappointed when they hear this news. But you should be happy that you didn’t pour money into a project that wouldn’t deliver a return on your investment. 

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Instead, you can take what you’ve learned during the validation stages and use that to frame new ideas. 

To validate a mobile app idea, you need to get out there and start talking to people.

Run customer focus groups. Conduct interviews. Send out surveys. 

Do everything you can to get as much information as possible about your idea and how it does or doesn’t meet the needs of prospective users. 

Identify Your Target Audience

Narrowing down your app’s target market must be another primary area of focus for your market research.

All too often, we hear things like, “my app is for everyone” or “my app is great for women of all ages.” That’s not specific enough.

You need to define more specific characteristics, like:

  • Marital status
  • Highest level of education
  • Personality traits
  • Lifestyle choices

With mobile app development, you also need to see if your target audience prefers some mobile devices over others. 

market research reports apps

For example, if you discover that 90% of your target market uses iPhones, you may not necessarily create an Android app for the Google Play Store right now. You could focus your efforts specifically on Apple devices and make an iOS app.

When you’re doing market research on your target audience, it’s important to remember that you’re not excluding other users or other people who might be interested in your app. But your primary focus and efforts will be surrounding your target market. 

Conducting Competitor Analysis for Mobile Apps

Researching the competition is an absolute must for mobile app development.

It’s rare to see mobile apps today that are 100% unique. There’s a good chance that at least a few other apps on the market do something similar to yours.

Your job is to identify those competitors. Find out what they’re doing well, and find out where their apps fall short.

You can use this information to your advantage and create an app that fills the gap with your competitor’s shortcomings.

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Even if you think those players have a head start because they already have apps available for download, you have a faster path to development by avoiding the same mistakes that they did.

Eventually, you need to figure out how you’re going to stand out from the competition. 

What’s your differentiation factor? Why should someone download your app over another app that does the same thing?

This could be related to your marketing strategy, feature differences, different target users, or all three. 

SWOT Analysis

Many of you might already be familiar with a SWOT analysis. It’s an acronym that stands for:

  • Opportunities

There are dozens of great use cases for running a SWOT analysis in different business situations, and market research is definitely one of them. 

market research reports apps

Get together with your team and assess all of your findings from both the primary and secondary research. Now write out everything that comes to mind for each of these categories.

  • What is your advantage?
  • Where are you vulnerable?
  • Are there specific niches, users, or features that are open for a new market need?
  • What competitors or external market factors could hurt your app?

At the end of the day, a SWOT analysis helps prepare you for mobile app development and your mobile marketing strategies. By becoming more aware of yourself and the market as a whole, it also helps you stay ahead of the competition.

Final Thoughts

Mobile app research is key to the success of mobile apps.

If you need help with market research, schedule a free consultation with BuildFire. 

As part of our full-service app development solution, we assist with this part of the process. We’ll help you run a competitive analysis, so you have a better understanding of your market. Our team will also provide expert guidance with app strategy sessions to ensure your app is meeting your business goals.

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Interior Designers in the US - Market Size, Industry Analysis, Trends and Forecasts (2024-2029)

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  • Incorporates SWOT, Porter's Five Forces and risk management frameworks
  • PDF report or online database with Word, Excel and PowerPoint export options

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Industry statistics and trends.

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Interior Designers in the US

Industry Revenue

Total value and annual change from . Includes 5-year outlook.

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Trends and Insights

Market size is projected to over the next five years.

Market share concentration for the Interior Designers industry in the US is , which means the top four companies generate of industry revenue.

The average concentration in the sector in the United States is .

Products & Services Segmentation

Industry revenue broken down by key product and services lines.

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Table of Contents

About this industry, industry definition, what's included in this industry, industry code, related industries, domestic industries, competitors, complementors, international industries, performance, key takeaways, revenue highlights, employment highlights, business highlights, profit highlights, current performance.

What's driving current industry performance in the Interior Designers in the US industry?

What's driving the Interior Designers in the US industry outlook?

What influences volatility in the Interior Designers in the US industry?

  • Industry Volatility vs. Revenue Growth Matrix

What determines the industry life cycle stage in the Interior Designers in the US industry?

  • Industry Life Cycle Matrix

Products and Markets

Products and services.

  • Products and Services Segmentation

How are the Interior Designers in the US industry's products and services performing?

What are innovations in the Interior Designers in the US industry's products and services?

Major Markets

  • Major Market Segmentation

What influences demand in the Interior Designers in the US industry?

International Trade

  • Industry Concentration of Imports by Country
  • Industry Concentration of Exports by Country
  • Industry Trade Balance by Country

What are the import trends in the Interior Designers in the US industry?

What are the export trends in the Interior Designers in the US industry?

Geographic Breakdown

Business locations.

  • Share of Total Industry Establishments by Region ( )

Data Tables

  • Number of Establishments by Region ( )
  • Share of Establishments vs. Population of Each Region

What regions are businesses in the Interior Designers in the US industry located?

Competitive Forces


  • Combined Market Share of the Four Largest Companies in This Industry ( )
  • Share of Total Enterprises by Employment Size

What impacts market share in the Interior Designers in the US industry?

Barriers to Entry

What challenges do potential entrants in the Interior Designers in the US industry?


What are substitutes in the Interior Designers in the US industry?

Buyer and Supplier Power

  • Upstream Buyers and Downstream Suppliers in the Interior Designers in the US industry

What power do buyers and suppliers have over the Interior Designers industry in the US?

Market Share

Top companies by market share:

  • Market share
  • Profit Margin

Company Snapshots

Company details, summary, charts and analysis available for

Company Details

  • Total revenue
  • Total operating income
  • Total employees
  • Industry market share

Company Summary

  • Description
  • Brands and trading names
  • Other industries

What's influencing the company's performance?

External Environment

External drivers.

What demographic and macroeconomic factors impact the Interior Designers in the US industry?

Regulation and Policy

What regulations impact the Interior Designers in the US industry?

What assistance is available to the Interior Designers in the US industry?

Financial Benchmarks

Cost structure.

  • Share of Economy vs. Investment Matrix
  • Depreciation

What trends impact cost in the Interior Designers in the US industry?

Financial Ratios

  • 3-4 Industry Multiples (2018-2023)
  • 15-20 Income Statement Line Items (2018-2023)
  • 20-30 Balance Sheet Line Items (2018-2023)
  • 7-10 Liquidity Ratios (2018-2023)
  • 1-5 Coverage Ratios (2018-2023)
  • 3-4 Leverage Ratios (2018-2023)
  • 3-5 Operating Ratios (2018-2023)
  • 5 Cash Flow and Debt Service Ratios (2018-2023)
  • 1 Tax Structure Ratio (2018-2023)

Data tables

  • IVA/Revenue ( )
  • Imports/Demand ( )
  • Exports/Revenue ( )
  • Revenue per Employee ( )
  • Wages/Revenue ( )
  • Employees per Establishment ( )
  • Average Wage ( )

Key Statistics

Industry data.

Including values and annual change:

  • Revenue ( )
  • Establishments ( )
  • Enterprises ( )
  • Employment ( )
  • Exports ( )
  • Imports ( )

Frequently Asked Questions

What is the market size of the interior designers industry in the us.

The market size of the Interior Designers industry in the US is measured at in .

How fast is the Interior Designers in the US market projected to grow in the future?

Over the next five years, the Interior Designers in the US market is expected to . See purchase options to view the full report and get access to IBISWorld's forecast for the Interior Designers in the US from up to .

What factors are influencing the Interior Designers industry in the US market trends?

Key drivers of the Interior Designers in the US market include .

What are the main product lines for the Interior Designers in the US market?

The Interior Designers in the US market offers products and services including .

Which companies are the largest players in the Interior Designers industry in the US?

Top companies in the Interior Designers industry in the US, based on the revenue generated within the industry, includes .

How many people are employed in the Interior Designers industry in the US?

The Interior Designers industry in the US has employees in United States in .

How concentrated is the Interior Designers market in the United States?

Market share concentration is for the Interior Designers industry in the US, with the top four companies generating of market revenue in United States in . The level of competition is overall, but is highest among smaller industry players.


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Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and IBISWorld's proprietary database of statistics and analysis to provide balanced, independent and accurate insights. 

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools.

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The Philippines data center market is projected to exhibit a growth rate (CAGR) of 11.60% during  2024-2032 . The market is driven by digital transformation that can create massive amounts of data through a variety of channels, along with rising frequency and sophistication of cybersecurity threats.

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Digital Transformation

According to the Philippine Statistics Authority (PSA), the digital economy of Philippines in 2023 amounted to PhP 2.05 trillion, contributing 8.4 percent to the country's gross domestic product (GDP). Businesses that undergo digital transformation create massive amounts of data through a variety of channels, including online transactions, consumer interactions, IoT devices, and digital apps. This exponential expansion in data volume demands a strong data center infrastructure capable of effectively storing, processing, and analyzing the data. Cloud computing services provide scalability, agility, and cost-effectiveness, and are frequently used in digital transformation. Businesses in the Philippines are progressively transferring their IT infrastructure, applications, and workloads to the cloud to support their digital transformation. This transition to cloud-based solutions increases demand for data center services to host and administer cloud platforms and services.

Artificial intelligence (AI) and the Internet of Things (IoT) are key technologies driving digital transformation in a variety of industries. AI-powered applications and IoT devices generate massive amounts of data, which must be processed, stored, and managed efficiently. Data centers provide the infrastructure required to run AI workloads, handle IoT data, and perform real-time analytics. Businesses face cybersecurity threats and regulatory compliance requirements as they change digitally. Data centers provide advanced security features, such as firewalls, encryption, intrusion detection systems, and physical security controls, to protect sensitive data from cyber-attacks and illegal access.

Rising Cybersecurity Attacks

An article published in 2023 on the Asia Pacific Foundation of Canada shows that hackers leaked a substantial amount of personal data from the Philippine Health Insurance Corporation (PhilHealth) in which 13 million people were affected by the data breach, including overseas Filipino workers. With the rising frequency and sophistication of cybersecurity threats, organizations in the Philippines are emphasizing data protection. Data centers use advanced security features including firewalls, intrusion detection systems, encryption, and multi-factor authentication to protect critical information and reduce the danger of cyber assaults. As a result, enterprises may decide to relocate their IT infrastructure and important workloads to secure data centers to improve their cybersecurity posture.

Data center providers frequently hire specialist cybersecurity experts that specialize in threat detection, incident response, and security best practices. Businesses can improve their cybersecurity capabilities and protect against changing cyber threats by employing data center operators' specialized expertise and resources. Data centers assist firms in complying with regulatory demands by building strong security controls, conducting frequent audits, and maintaining compliance certification. As regulatory scrutiny is increasing, enterprises may resort to data center services to ensure adherence to data protection requirements and avoid costly penalties for noncompliance.

Cybersecurity threats, such as ransomware and distributed denial-of-service (DDoS) attacks, can interrupt corporate operations and cause data loss or outages. Data centers provide disaster recovery and business continuity solutions, such as data backup, replication, and failover capabilities, to assist enterprises in recovering rapidly from cyber events while minimizing the impact on their operations.

Philippines Data Center Market News:

  • October 2023: ePLDT, the ICT subsidiary of PLDT, offered a sovereign cloud with the launch of ePLDT Pilipinas Cloud (ePPC) at the Philippine Digital Convention (PH Digicon) 2023 held at the Marriott Grand Ballroom.
  • November 2023: Zenlayer, a massively distributed edge cloud services provider, and Cyxtera, a global leader in data center colocation and interconnection services, announced a partnership to bring high-performance cloud connectivity to global emerging markets like Asia Pacific, Southeast Asia, Europe, and Middle East, and Africa.

Philippines Data Center Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2024-2032. Our report has categorized the market based on component, type, enterprise size, and end user.

Component Insights:

Philippines Data Center Market Report

  • Services  

The report has provided a detailed breakup and analysis of the market based on the component. This includes solution and services.

Type Insights:

  • Others  

A detailed breakup and analysis of the market based on the type have also been provided in the report. This includes colocation, hyperscale, edge, and others.

Enterprise Size Insights:

  • Large Enterprises
  • Small and Medium-sized Enterprises  

The report has provided a detailed breakup and analysis of the market based on the enterprise size. This includes large enterprises and small and medium-sized enterprises.

End User Insights:

  • IT and Telecom
  • Energy and Utilities

A detailed breakup and analysis of the market based on the end user have also been provided in the report. This includes BFSI, IT and telecom, government, energy and utilities, and others.

Regional Insights: 

Philippines Data Center Market Report

  • Mindanao  

The report has also provided a comprehensive analysis of all the major regional markets, which include Luzon, Visayas, and Mindanao.  

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Philippines Data Center Market Report Coverage:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Scope of the Report Exploration of Historical and Forecast Trends, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment: 
Components Covered Solution, Services
Types Covered Colocation, Hyperscale, Edge, Others
Enterprise Sizes Covered Large Enterprises, Small and Medium-sized Enterprises
End Users Covered BFSI, IT And Telecom, Government, Energy and Utilities, Others
Regions Covered Luzon, Visayas, Mindanao
Customization Scope 10% Free Customization
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

  • How has the Philippines data center market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the Philippines data center market?
  • What is the breakup of the Philippines data center market on the basis of component?
  • What is the breakup of the Philippines data center market on the basis of type?
  • What is the breakup of the Philippines data center market on the basis of enterprise size?
  • What is the breakup of the Philippines data center market on the basis of end user?
  • What are the various stages in the value chain of the Philippines data center market? 
  • What are the key driving factors and challenges in the Philippines data center?
  • What is the structure of the Philippines data center market and who are the key players?
  • What is the degree of competition in the Philippines data center market? 

Key Benefits for Stakeholders:

  • IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Philippines data center market from 2018-2032.
  • The research report provides the latest information on the market drivers, challenges, and opportunities in the Philippines data center market.
  • Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Philippines data center industry and its attractiveness.
  • Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

India Dairy Market Report Snapshots Source:

Statistics for the 2022 India Dairy market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. 

  • India Dairy Market Size Source
  • --> India Dairy Market Share Source
  • India Dairy Market Trends Source
  • India Dairy Companies Source

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  • Best Robo-Advisors
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Best Robo-Advisors of July 2024: A Comprehensive Guide

Paid non-client promotion: Affiliate links for the products on this page are from partners that compensate us (see our advertiser disclosure with our list of partners for more details). However, our opinions are our own. See how we rate investing products to write unbiased product reviews.

Best Robo-Advisors from Our Partners

Wealthfront Wealthfront Investing

Fund your first taxable investment account with at least $500 in the first 30 days of account opening and earn a $50 bonus.

$1 ($500 for automated investing)

$0 for stock trades. 0.25% for automated investing (0.06% to 0.13% for fund fees)

  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Low annual fee for investment accounts; crypto trust investments available
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Tax-loss harvesting, portfolio lines of credit, 529 college savings plans available
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Cash account
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Mobile app and investing and retirement tools
  • con icon Two crossed lines that form an 'X'. You need at least $100,000 to utilize additional investment strategies
  • con icon Two crossed lines that form an 'X'. No human advisor access

Wealthfront is one of the best robo-advisor options if you're in search of low-cost automated portfolio management, and one of the best socially responsible investing apps for features like tax-loss harvesting, US direct indexing, and crypto trusts.

  • Consider it if: You're balancing several goals and want to streamline your finances.
  • Promotion: Fund your first taxable investment account with at least $500 in the first 30 days of account opening and earn a $50 bonus.

Acorns Acorns Invest

Earn a $20 bonus when you open a new account and make your first successful recurring investment (min $5). Receive your bonus within 10 days of following month

Monthly plans start at $3 for Personal, $6 for Personal Plus, and $12 for Premium

  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Low fees
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Helpful automatic saving and investing tools
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Portfolio suggestions built to match your risk level
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. "Acorns Earns" invests a percentage of your purchases from certain companies
  • con icon Two crossed lines that form an 'X'. Flat monthly fee is on the high side, especially for smaller accounts
  • con icon Two crossed lines that form an 'X'. The option to choose individual investments requires a Premium plan

Acorns is one of the best investment apps for beginners and hand-off investors who want to start investing but are overwhelmed by the choices with other investing apps. This simple and easy-to-use platform offers a low investment minimum, portfolio diversification, and beginner-friendly charting tools. Acorns is more expensive than other zero-fee apps out there, but the ease of use may make it worthwhile for certain users.

  • Get started in under 5 minutes
  • $5/month gets you a full financial wellness system with connected investment, retirement, and saving accounts.
  • Invest in a diversified, expert-built portfolio
  • No expertise required
  • Invest your spare change with Round-Ups (more than $900M invested in 2021 just from RoundUps!)
  • Set easy, automatic Recurring Investments
  • See your account performance right in the app, and play with our interactive Potential screen
  • All you need to start investing is $5

SoFi SoFi Automated Investing

SoFi Automated Investing supports individual investment accounts, joint accounts, traditional IRAs, Roth IRAs, SEP IRAs, and 401(k) rollovers.

  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. No account minimum or management fees to invest
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Goal planning and automatic portfolio rebalancing
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Range of other account options across SoFi website
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. SoFi offers complimentary CFP access across all accounts
  • con icon Two crossed lines that form an 'X'. No tax-loss harvesting
  • con icon Two crossed lines that form an 'X'. No socially responsible portfolio options

SoFi Invest is one of the best investment apps and the best investment apps for beginners. It's a great platform for US investors who are looking for an intuitive online trading experience, an open active or automated investing account, and assets like cryptocurrencies.

  • Promotion: None at this time.
  • Consider it if: You're new to investing and want to leave the trading decisions to professionals.

Complete Editorial Review of the Best Robo-Advisors

The best robo-advisors have low fees, copious portfolio options, flexible account types, and easily accessible customer service. You can invest in various assets with automated investing platforms, including mutual funds, index funds , crypto, etc.

Investing through a robo-advisor could be a method of generating passive income .  

Here are the best robo-advisors (aka automatic investing platforms) that Business Insider's editors picked in 2024. 

Betterment Betterment Investing

Betterment offers individual or joint accounts, IRAs, trust accounts, and cash reserve or checking accounts.

$0 to open, $10 to start investing ($100,000 for premium plan)

$4 per month (or 0.25%/year) for digital plan; 0.40%/ year for premium plan; 1%/year for crypto portfolios

  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. No minimum for standard investing account
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Goal-based planning, tax-loss harvesting, charitable giving, and socially responsible investing available
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Access to certified financial planners
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Mobile app with external account syncing options
  • con icon Two crossed lines that form an 'X'. You'll have to pay to consult a human advisor, unless you have the premium plan
  • con icon Two crossed lines that form an 'X'. $4 monthly fee (or 0.25% annual fee)

Betterment is best for hands-off investors who want to take advantage of professionally built, personalized ETF and cryptocurrency portfolios. The platform offers CFP access, so it could suit those in search of additional guidance from human advisors.

  • App store rating: 4.7 iOS/4.5 Android
  • Consider it if: You want access to robo-advice with multiple service levels.

Betterment is the overall best robo-advisor. It's at the top of our list for its low fees, diverse investment products, account flexibility, and portfolio options (including cryptocurrency portfolios).

Betterment offers two plans: digital and premium. This robo-advisor also offers access to CFP s, but you can only take advantage of unlimited guidance if you're enrolled in its premium plan. You won't need a minimum amount to set up its digital plan, but you'll need to meet a high minimum deposit requirement for the robo-investing premium plan.

What to look out for:  If you don't have at least $100,000, you won't get unlimited access to a CFP; you'll have to pay for each consultation.

Betterment review

Fidelity Fidelity Go

Great for those who want to start investing with an account balance below $25,000 (Fidelity Go charges $0 for balances below this amount)

0.35% for accounts with balances of $25,000 or more

  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Low-cost, hands-off investment account that combines automated features with management from a team of human investment professionals
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. No expense ratios
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Great for those who want to start investing with an account balance below $25,000 (Fidelity Go charges $0 for balances below this amount)
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Supports individual, joint, traditional IRA, Roth IRA, rollover IRA accounts, and HSA
  • con icon Two crossed lines that form an 'X'. Can't actively trade different investments or capitalize on short-term stock market trends
  • con icon Two crossed lines that form an 'X'. Doesn't offer ETFs

Fidelity Go is one of the best robo-advisors for mutual funds. It's best suited for hands-off investors looking for automated investment management with low fees, and it doesn't require an account minimum to get started.

Fidelity Go is the best robo-advisor for beginners that offers low-cost personalized portfolios based on answers from a short questionnaire about risk tolerance, investing goals, and time horizons. Plus, it only has a $0 minimum and generally low fees.

Most robo-advisors use investment funds (ETFs or mutual funds) with expense ratios. One of the best parts about Fidelity Go is that it is also one of the best robo-advisors for low fees. The platform relies on mutual funds (i.e., Fidelity Flex mutual funds) that don't contain expense ratios.

What to look out for:  Fidelity Go doesn't offer tax-loss harvesting, and those over $25,000 must pay a 0.35% advisory fee. You also don't get access to human advisors unless you have at least $25,000 in your account. 

Fidelity Go review

Wealthfront Investing is a pioneer in the robo-advisor space, similar to Betterment. If you have at least $100,000 to invest, you can access Wealthfront's US direct indexing and risk parity investing strategies. Direct indexing allows you to harvest losses on individual stocks to reduce your overall tax liability.

Wealthfront offers socially responsible portfolios, tax-loss harvesting, smart beta investing, and risk parity portfolios. While it's great for those who want exposure to cryptocurrencies, it protects your portfolio against risk by only allowing an allocation of 10% for crypto trusts.

Wealthfront also now offers an automated high-yield bond portfolio which hands-off traders can get a customized low-cost bond ETF portfolio. Wealthfront Automated Bond Portfolio pays a 5.50% yield, which is even higher than Wealthfront's cash account, which pays 5.00% APY. 

What to look out for:  You won't get access to ongoing, one-on-one advisor consultations at Wealthfront, and you'll need at least $100,000 to use strategies like direct indexing and risk parity.

Wealthfront review

SoFi SoFi Invest

Get up to $1,000 in stock when you fund a new account.

$0 ($1 to start investing); $5 fractional shares; $2,000 for margin trading

0% for active trading and automated investing

  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. No account minimum
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. No account or trading fees, and low fees to own funds
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Access to Certified Financial Planners at no additional charge
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. IPOs available
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. SoFi 1% IRA match
  • con icon Two crossed lines that form an 'X'. No tax-loss harvesting, an advanced investing technique where you sell a stock or mutual fund at a loss for a tax benefit
  • con icon Two crossed lines that form an 'X'. No option for stop-loss orders when actively investing. SoFi's active investing account only uses market orders
  • con icon Two crossed lines that form an 'X'. Currently only available to US residents

SoFi Invest is a great platform for US investors who are looking for an intuitive online trading experience, an open active or automated investing account.

  • Promotion: Get up to $1,000 in stock when you fund a new account.
  • App store rating: 4.8 iOS/3.8 Android
  • Consider it if: You want an easy-to-use platform paired with rock-bottom pricing.

SoFi's robo-advisor has several perks: It has a $0 account minimum, doesn't charge any fees, and provides complimentary CFP access. And like several other investment platforms mentioned in this list, you can also invest on your own, thanks to SoFi's active investing accounts.

In addition to automatic portfolio rebalancing and goal planning, the robo-advisor invests your funds into a diversified mix of SoFi and non-SoFi ETFs. SoFi's robo-advisors also support multiple accounts, including individual and joint accounts, traditional IRAs, Roth IRAs , SEP IRAs, and 401(k) rollovers. 

What to look out for: SoFi Invest automated portfolios don't offer tax-loss harvesting.

SoFi Invest review

Charles Schwab Charles Schwab Intelligent Portfolios

Charles Schwab Intelligent Portfolios considers your financial goals, the amount you're investing, time horizon, and risk tolerance to customize a diverse portfolio of low-cost ETFs (this also includes Schwab ETFs).

  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. No advisory fees
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Automatic rebalancing; portfolio re-adjusts back to target allocation any time you withdraw or add funds
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. More than 51 ETFs available (including Schwab ETFs)
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. 24/7 customer support
  • con icon Two crossed lines that form an 'X'. $5,000 minimum is on the higher side
  • con icon Two crossed lines that form an 'X'. Tax-loss harvesting only available for those with $40,000 in their account

Schwab Intelligent Portfolios is one of the best robo-advisors for hands-off investors in search of automated investment portfolios and access to goal planning, multiple types of accounts, and features like tax-loss harvesting.

  • Promotion: Referred users can get up to $1,000
  • Mobile app ratings: 4.8 iOS/3.8 Android

Charles Schwab's most basic automated investing account, Schwab Intelligent Portfolios, offers personalized, self-managing ETF portfolios. While this robo-advisor's account minimum is higher than most other robo-advisors, it makes up for its lack of advisory fees.

The automated accounts also offer automatic rebalancing, and it re-adjusts your portfolio's target allocation any time you add or withdraw money. Schwab Intelligent Portfolios gives you access to more than 51 ETFs (including Schwab ETFs), and it supports individual and joint accounts, trusts , custodial accounts, and IRAs.

You can even use tax-loss harvesting, but this feature is only available to those with at least $40,000 in their robo accounts.

What to look out for:  You'll need at least $5,000 to set up a robo account.

Schwab Intelligent Portfolios review


The brokerage provides three free trading platforms: Power E*TRADE, E*TRADE Web, and E*TRADE Pro.

$0 ($500 Core Portfolios)

0% (0.30% Core Portfolios)

  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. No commissions on US-listed stocks, options, and exchange-traded funds
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Wide selection of investments available for most accounts
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Thousands of no-load, no-transaction-fee mutual funds available
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Competitive mobile and online offerings for digital investors and traders
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. 24/7 support and live chat
  • con icon Two crossed lines that form an 'X'. Need at least $500 for automated investment management
  • con icon Two crossed lines that form an 'X'. Infrequent traders pay more for options contracts

E*TRADE is a great fit for frequent traders interested in low-cost stock, ETF, and options trading. The brokerage also offers a robust mobile app for Apple and Android devices, and it supports less active investors through its managed and automated portfolio offerings.

E*TRADE Core Portfolios is E*TRADE's robo-advisor, requiring a $500 minimum and 0.30% annual fee. You can use tax minimization strategies, socially responsible and smart beta portfolio options, and multiple account types (i.e., you can automate individual and joint accounts, custodial accounts, and IRAs).

E*TRADE's automated investing mobile app allows commission-free trading of stocks, ETFs, mutual funds, and options. The app lets users manage their money, transfer cash, deposit checks, and pay bills. The robo-advisor also includes Bloomberg TV, which gives investors third-party research and news updates. 

What to look out for: You can't be able to speak with a human advisor unless you've got at least $25,000, and the annual fee exceeds that of many competitors.

E*TRADE review

Vanguard Vanguard automated investing

  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Commission-free stocks, ETFs, and options
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Brokerage, automated, and advisor-managed accounts available
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Thousands of low-cost mutual funds
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Multiple resources with expert analysis and market insights
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Several retirement accounts and services for retirement plan participants
  • con icon Two crossed lines that form an 'X'. Higher options contract fee than other discount brokerages (Vanguard charges $1 per options contract)
  • con icon Two crossed lines that form an 'X'. No separate trading platforms for advanced traders
  • con icon Two crossed lines that form an 'X'. No cryptocurrencies

Vanguard Digital Advisor is one of the two automated investing accounts (the Vanguard Personal Advisor Services account is the other option) online brokerage Vanguard provides.

This robo-advisor mainly allocates your assets across four Vanguard ETFs. These include the Vanguard Total Stock Market ETF, Vanguard Total International Stock ETF, Vanguard Total Bond Market ETF, and Vanguard Total International Bond ETF. You'll be subject to expense ratios. 

In addition, Vanguard Digital Advisor supports individual and joint accounts, traditional IRAs, Roth IRAs, rollover IRAs, and eligible Vanguard-administered 401(k) retirement accounts. The robo-advisor also offers retirement tools and resources like tax-loss harvesting and socially responsible investing options. 

What to look out for:  Vanguard Digital Advisor has a $5,000 account minimum.

Vanguard Digital Advisor review

Interactive Brokers Interactive Brokers

Interactive Brokers provides trading access to more than 150 markets in 200 countries/territories around the world, allowing you to invest in stocks, options, mutual funds, ETFs, cryptocurrencies, futures, bonds, fractional shares, and more.

$0 ($100 Interactive Advisors automated accounts)

$0 for IBKR Lite; $0 IBKR Pro (per-share commissions apply)

  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Low commissions and fees
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. International trading opportunities
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Competitive trading platforms and tools
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Several account types available
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Thousands of no-transaction-fee mutual funds
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Cryptocurrency investing available for bitcoin, bitcoin cash, ethereum, and litecoin
  • con icon Two crossed lines that form an 'X'. Less active traders pay more for IBKR Pro
  • con icon Two crossed lines that form an 'X'. Website can be tricky to navigate

Interactive Brokers is one of the best online brokerages for advanced, active investors who trade securities frequently and value access to market analysis and trading platforms.

Interactive Advisors is Interactive Brokers' automated investing account. While fees and minimums can be on the higher end with this robo-advisor, one of the highlights of this account is that it offers more a wide range of portfolios. 

In addition, the robo-investing platform provides four different ETF portfolio options: asset allocation, actively managed, smart beta, and socially responsible. The asset allocation portfolios focus your funds into a diversified portfolio, but Interactive Advisors' actively managed portfolios utilize the expertise of its team and registered investment advisors (RIAs).

With its smart beta portfolios, you'll gain exposure to a strategy that seeks higher returns, and its socially responsible option ( ESG portfolio) invests in companies that positively impact the world.

What to look out for:  Investment minimums and fees for actively managed portfolios are higher. You may need as much as $50,000 to get started with this automated investing platform.

Interactive Brokers review

M1 Finance M1 Finance

New M1 Finance users who open a brokerage account can earn up to $500 if they invest at least $75 in their account within 14 days of opening (offer ends December 31, 2024)

$100 ($500 for IRAs)

0% (cryptocurrencies are commission-free, but Apex Crypto takes 1% fee on transactions); $10/month M1 Plus

  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Low minimum deposit
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Access to more than 80 professional portfolios
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Fractional shares and individual stock or ETF orders available; cryptocurrency trading
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Automated investing available at no additional fee for standard accounts
  • con icon Two crossed lines that form an 'X'. Investment options are limited to stocks, ETFs, and cryptocurrencies; no tax-loss harvesting
  • con icon Two crossed lines that form an 'X'. Only M1 Plus members can trade crypto 24/7
  • con icon Two crossed lines that form an 'X'. Trading window limits your control over investment transactions
  • con icon Two crossed lines that form an 'X'. No human advisor support

M1 Finance is one of the best investment apps and could be a good choice if you're interested in trading stocks, ETFs, fractional shares, and cryptocurrencies. It offers both DIY trading and automated account features that make it suitable for both active and passive investors.

  • Promotion: New M1 Finance users who open a brokerage account can earn up to $500 if they invest at least $75 in their account within 14 days of opening (offer ends December 31, 2024)

M1 Finance is the best robo-advisor for folks looking to invest, bank, and borrow under the same automated platform. Both hands-on and hands-off investors can benefit from this robo-advisor as it provides money management tools, attractive investment options, loans, credit, and mobile access. 

M1 Finance's robo-advisor offers multiple investment options (such as stocks, ETFs, fractional shares, and crypto), DIY trading, and automatic investing options. Moreover, M1 Plus members can access loans, high-yield savings accounts, and the M1 Finance credit card. 

What to look out for:  M1 Finance doesn't offer human advisor access or tax loss harvesting features. 

M1 Finance review

Introduction to Robo-Advisors

Robo-advisors use AI algorithms to customize and manage automated investment portfolios. Investment managers and brokers have been using robo-advisors since the 1980s. But now, consumers can use these robo platforms directly, making investing more accessible for beginners. 

The algorithms used by robo-advisors were designed to choose investment options that maximize returns for investors without subjecting them to unnecessary risk. Moreover, the AI incorporates your individual risk tolerance, time horizon, and investing goals to customize your portfolio.

Still, robo-advisors require ongoing maintenance and rebalancing to keep your investments on track to reach your goals.

Getting Started with a Robo-Advisor

You can open some of the best robo-advisor accounts online or through a traditional brick-and-mortar brokerage firm. Traditional, in-person broker firms are often best suited for higher balances and may charge more fees. Online robo-advisors, however, tend to have lower fees and are suitable for smaller balances. 

You must provide basic personal information to open a robo-advisor investment account. This may include your name, age, address, Social Security number, and bank information. Once you sign up, you can start depositing funds and investing. 

The best robo-advisor for you varies depending on your risk tolerance, time horizon, and how much you're willing to invest. You'll also want to research robo-advisors that offer features like tax loss harvesting, automatic portfolio rebalancing, 24/7 customer support, low fees, and socially conscious investing options. 

Choosing the Right Robo-Advisor

Robo-advisors are popular automated investment platforms for passive and beginner investors looking for accessible market access and hands-off trading strategies. A robo-advisor is generally a cost-effective method of investing with low fees and minimum deposits. 

When choosing the right robo-advisor, look for a platform offering diverse investment options and features that best suit your needs, whether for tax-efficient investing with robo-advisors or robo-advisors with human advisor access. Robo investing platforms mainly offer ETFs, but other advisory platforms may also offer other asset classes like stocks, mutual funds, and options. 

Robo-Advisor FAQs

It may be worth investing with a robo-advisor if you're interested in hands-off (or passive) investing. Robo-advisors consider personal information and individual financial goals to generate investments using an algorithm. But if you have more complex financial goals or prefer an active investing strategy, a robo-advisor may not be the best option. 

Robo-advisors can be a great choice for retirement planning with all kinds of investors. Many robo-advisors offer IRAs and tailored retirement saving portfolios implemented with long-term growth strategies. Compare automated investment platforms' fees and offering to ensure you pick the right robo-advisor for retirement planning. 

Investments with robo-advisors are generally considered safe as FINRA regulates robo-advisors similarly to other investment apps. Robo-advisors also tend to offer SIPC insurance and are registered with top custodian banks to hold client assets. Make sure to research any investment platform to ensure it's equipped with proper security measures and clear any lawsuits or major scandals. 

Why You Should Trust Us: Our Expert Panel For The Best Robo-Advisors

We interviewed the following investing experts to see what they had to say about the best robo-advisors. 

  • Sandra Cho , RIA, wealth manager, and CEO of Pointwealth Capital Management
  • Tessa Campbell , Investment and retirement reporter at Personal Finance Insider

What are the advantages/disadvantages of investing through a robo-advisor?

Sandra Cho:

"Advantages include:

  • On-demand general guidance: In my experience, robo-advisors are best used as a starting point to determine risk tolerance and get a handle on your financial situation and a broad roadmap to what you need to do. Sometimes you just need a catalyst to get moving in the right direction.
  • Simple to use.
  • Feeling of control: There is no concern about hurting a person's feelings if you don't take their advice, and you don't feel rushed or pressured."

"Disadvantages of using a robo-advisor

  • No one is second-guessing you. Sometimes, you need someone to read between the lines. Maybe you think you are an aggressive investor who can tolerate high risk, but you pull all your money out the minute your portfolio goes down. The risk tolerance result I get if clients complete the questionnaire alone is significantly different than when I walk them through the questionnaire.
  • Lack of EQ, or emotional IQ. EQ is sometimes more important than IQ. It's hard for a robo-advisor also to tell you what you don't know that you don't know. It's hard for a robo-advisor to help you work through concerns, fears, and anxiety and help keep you invested through turbulent markets and life events that inevitably affect your financial path."

Tessa Campbell: 

"Robo-advisors do the hard, time-consuming part of investing for you. Once you set your goals, risk tolerance, and time horizon, a robo-advisor can create a customized investment portfolio based on those characteristics. This makes these platforms accessible to beginners and ideal for passive investors.

"Robo-advisors also tend to be the better option for folks wanting low-cost investing as most robo-advisors mainly trade ETFs.

"However, robo-advisors can be limiting. You won't get the same level of control or influence over your assets as you would with self-directed investing or a professionally managed platform. If you want to pick and choose how you invest your money, then a robo-advisor isn't the best option for you."

Who should consider opening a robo-advisor?

"Someone who is a DIY investor and is tech-savvy enough to use the software involved. Larger groups of people need to be processed faster, such as participants in a 401(k) or other retirement plan.

"Investors who have smaller amounts of assets might not have the need for sophisticated financial planning."

Tessa Campbell:

"Robo-advisors are best for beginners and passive investors who don't want to be glued to their computers, watching the ups and downs of the market and trying to decide when is the best time to buy and sell. 

"It's also the better option for cost-conscious investors. With a robo-advisor, you can easily and affordably get exposure to different sectors of the market with low-cost ETFs. This way, you're paying the price of individual stocks."

Is there any advice you'd offer someone who's considering opening a robo-advisor?

"1) Treat it like a starting point, not the endpoint.

2) Find a good one. Not all robo-advisors are the same. Like financial advisors, there are good and bad ones.

3) Be aware of the investments you have, and do not have, through the robo-advisor you use. For example, if you are using a robo-advisor at a particular investment company, that robo-advisor will likely limit their recommendation to the mutual funds or other investments of only that company."

"Make sure to compare all the robo-advisor options before opening an account. Not all robo-advisor provide the same investment options, account types, or features. And while many robo-advisors have low-trading fees and account minimums, not all of them do, so make sure you know what you're getting into before opening a brokerage account with an automated investment platform. 

"On a different note, make sure that you still frequently monitor your investment portfolio. Although you won't do much on the day-to-day, it's important to update your portfolio based on your current goals, financial situation, and market performance."

Methodology: How to Choose a Robo-Advisor

We used Business Insider's methodology for rating investment platforms when reviewing nearly two dozen robo-advisors to find the best platforms for low fees, portfolio types, human advisor access, and customer service. We also favored platforms that offered a range of other features and products, such as tax-loss harvesting and flexible account types. Investment platforms are given a rating between 0 and 5.

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Canada Office Figures Q2 2024

July 1, 2024

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Momentum building in office market as sublet space and downtown class a vacancy decline for consecutive quarters, executive summary.

  • The Canadian office market reported 2.2 million sq. ft. of positive net absorption this quarter and was supported by pre-leased new supply deliveries. This is the first consecutive set of quarters with positive net absorption nationally since Q1 2020.
  • Overall vacancy held at 18.5% and has remained in a narrow 30 basis point (bps) range for the last five quarters. The number of markets with improving downtown conditions continues to grow with seven cities noting either stable or declining vacancy.
  • Downtown Class A product has seen two quarters of improvement with six of 10 markets posting improvements in Class A in Q2. Market bifurcation is expected to persist downtown where the delta between vacancy in Class A and B/C buildings has expanded to 850 bps.
  • Sublet space has declined for a fourth consecutive quarter having shaved 2.1 million sq. ft. off from the peak seen a year ago in Q2 2023.
  • 3.0 million sq. ft. of new supply was delivered in Q2 and is the highest single quarter of new supply since 2017. Paired with limited starts, the construction pipeline continues to ease and is currently at its lowest level since 2005.

Back-to-back quarters of positive net absorption

The Canadian office market reported positive net absorption once again this quarter, mostly due to the delivery of significantly pre-leased new supply downtown. This is the first consecutive set of quarters with positive net absorption nationally since Q1 2020.

Momentum has started to shift with eight of 10 markets posting positive absorption in Q2. This builds on the preceding three quarters which each had only half of markets posting gains.

The only market to experience significant slowing this quarter was London, with over 100,000 sq. ft. of negative net absorption. Nearly all of this softening came from its downtown market, which is facing acute challenges in its revitalization.

Of note, Q2 deliveries boosted absorption totals in Montreal and Toronto. Excluding this new supply, these two markets along with the national total would have been slightly negative this quarter.

Bifurcation between quality and commodity on display downtown

Class A product has now posted two quarters of improvement, dropping 30 bps this quarter. Six of 10 markets experienced declining downtown Class A vacancy in Q2. Meanwhile trophy assets, the top-tier within Class A, tightened by a remarkable 90 bps as the two fully-leased National Bank towers were added to inventory in Montreal.

The delta between vacancy in Class A and B/C buildings has continued to widen downtown and is currently 850 bps.

This market bifurcation is expected to persist, especially as tenants undergo flight-to-quality moves, leaving behind increasingly outdated product with little tenant interest to backfill.

Landlords looking to combat this divide between quality and commodity space are undergoing significant capital improvements and retrofits to help remain competitive and support the long-term appeal of their assets. As prime space availability tightens, demand will likely overflow to the next quality tier of buildings, especially those that are well-located and with in-demand amenities.

Office vacancy holding, for now, in narrow 30 bps range

Overall vacancy held at 18.5% nationally in the second quarter of 2024 and has remained in a narrow 30 bps range for the last five quarters. The suburbs experienced a 10 bps tightening, meanwhile, downtown vacancy has flattened at 19.4% for three consecutive quarters.

The number of markets with improving downtown conditions continues to grow with seven cities noting either stable or declining vacancy rates this quarter. Ottawa observed the largest market tightening (-50 bps) as tenants focused on relocating into better-amenitized buildings.

Suburban activity turned the page from Q1 as six of 10 cities posted market improvement. This was led by Ottawa (-160 bps), Edmonton (-110 bps) and Halifax (-100 bps).

Looking ahead, anticipated deliveries in the latter half of the year are only 39.5% pre-leased and, should this remain unchanged, would raise the current vacancy rate by 20 bps. The bulk of this impact will be felt in downtown Toronto.

A year of declining sublet space

Sublet space has declined for a fourth consecutive quarter having shaved 2.1 million sq. ft. off from the peak seen a year ago in Q2 2023. Currently 15.0 million sq. ft., this is the lowest level of sublease space nationally in nearly two years and is equal to 3.0% of existing inventory.

On a year-over-year basis, six markets have seen sublet space decrease, although most notably in Calgary, Ottawa and Edmonton which have, respectively, declined 110 bps, 90 bps and 70 bps.

In absolute terms, Calgary and Ottawa saw a marked improvement on a quarterly basis as sublets reduced by over 200,000 sq. ft. in each market. Toronto and Vancouver meanwhile saw more than 90,000 sq. ft. come off the market.

Options continue to diminish through a combination of leasing of best-in-class turnkey solutions and pulled sublet listings where tenant mandates have become clearer. In some instances, sublet spaces are transferring to direct.

How low can it go? Office construction at 19-year low

Office construction has fallen to 5.7 million sq. ft., its lowest level since 2005. Well-below the 10-year average of 14.6 million sq. ft., activity isn’t expected to substantially pick up again until tenants work through the current glut of vacant space. Tenant demand for best-in-class space could change this dynamic, however.

The pipeline is currently 39.4% pre-leased and dropped this quarter due to the delivery of mostly pre-leased new supply. Pre-lease commitments otherwise held stable.

Toronto and Vancouver are the only markets with over 1.0 million sq. ft. under construction. In Toronto most of this activity is located downtown versus Vancouver which is almost exclusively suburban.

Ottawa, Calgary, Halifax, Waterloo Region and Winnipeg meanwhile are building less than 75,000 sq. ft. apiece currently. With at most two projects underway in each market, these modest levels of construction reflect current tenant demand levels.

Highest single quarter of new supply deliveries since 2017

As has been the trend over the last few years, increasingly few new office buildings are moving forward, and if they are, they are not to the same scale as seen previously. Three projects commenced this quarter, each under 30,000 sq. ft. By comparison, the largest building currently under construction is the 1.4 million sq. ft. CIBC Square Phase II in Toronto which commenced construction in Q1 2021.

This softening pipeline of projects was paired with 3.0 million sq. ft. of new supply in Q2. This is the highest single quarter of new supply nationally since 2017.

Major deliveries this quarter included 160 Front Street W in Toronto, as well as the two National Bank towers in Montreal. Each of these buildings delivered either nearly or fully pre-leased.

Several projects are in the late stages of development and are nearing tenant fixturing. Delivery dates continue to be extended through a combination of factors.

Conversions continue with minimal impact to vacancy

Office conversions continue to move forward with 929,000 sq. ft. coming out of competitive inventory this quarter. In total, 10 projects commenced in Q2 across five markets.

The removal of this space had a minimal impact on reducing national office vacancy, however. Year-to-date conversions in 2024 have only aided in reducing vacancy by 10 bps.

A cumulative 6.0 million sq. ft. of former office product has begun conversion since 2021,  equal to 1.3% of inventory.

Office-to-residential conversion projects continue to comprise the majority of activity (60.5%). Of note, Vancouver has had a series of new office developments shift mid-construction to other uses. However, having never been occupied by office tenants, conversions of this nature are not captured in our national conversions total.

London is the latest city in Canada to roll out an office-to-residential incentive program with the city setting aside $10 million in grant money. Three properties in London were either greenlit or began the conversion process this quarter.

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Affordability crisis: Housing Shortage Worsened Despite Pandemic Construction Boom

The growing housing shortage is the primary reason for the affordability crisis

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  • The nation’s housing deficit rose to 4.5 million in 2022, up from 4.3 million in 2021.
  • Of the country’s largest metro areas, Boston, Sacramento and Portland had the worst housing unit deficits.
  • 2023 was the strongest year for U.S. home completions since 2007, but 1.4 million additional homes aren’t enough to make a meaningful dent in the nation’s existing housing shortage, due to the increase in the number of families.

Residential home construction activity boomed in 2022. Just under 1.4 million units were built that year, the most in any calendar year since 2007. And yet, despite this uptick in new homes entering the market, the nation’s housing deficit deepened. A new estimate suggests that the U.S. was short 4.5 million homes in 2022, up from 4.3 million the year before. 

The deficit is defined as the difference between two factors: the number of families who were likely to be seeking their own home and the number of homes that were available for rent or sale. At any given time in 2022, there were about 3.55 million vacant homes available for sale or for rent. At the same time, there were approximately 8.09 million individuals or families living with non-relatives, potentially preferring to live on their own – a difference of more than 4.5 million so-called “missing homes.” 

Despite an uptick in homebuilding the shortage of available homes continues to grow, mainly because of the increase in the nation’s family count and very sluggish construction activity in the decade preceding the pandemic. When new households are formed faster than the increase in the housing stock, the share of vacant homes falls, putting upward pressure on prices and rents. The number of vacant and available homes fell in 2022 by 3.8% compared to a year earlier. In 2022, the national vacancy rate – defined as the share of homes that are not occupied and available for rent or sale – fell to just 2.5%, touching a multi-decade low. This decline marked the continuation of a downward trend that originated during the tail end of the Global Financial Crisis. 

Meanwhile, the number of families – groups of related individuals living in the same home – in the U.S. increased by 1.8 million in 2022 [1] , much stronger than the upticks in 2018 and 2019.

Among the largest 50 metropolitan areas, the worst housing shortages can be found in coastal markets, with five of the 10 worst in California. Boston, Sacramento, Portland, San Diego, San Francisco, San Jose, Seattle, Minneapolis, Los Angeles, and Austin have the worst housing shortages in the country. 

While the presence of geographic constraints to building plays a role on the coasts, these also happen to be markets with the most strict building regulations in the country. Population growth also plays an important role in explaining differences in housing deficits across regions. Regions that attract the most newcomers — such as Austin and Seattle — will tend to see their housing deficit worsen, at least in the short run. 

Among the largest 50 metros, the regions that saw the largest increase in housing supply in 2022 were Austin, Orlando, Jacksonville, Dallas, Houston, San Antonio, Raleigh, Nashville, Phoenix, and Seattle. Seven of these metros  also saw the largest increases in the number of new families in 2022. But when residential construction begins to lag, the housing shortage worsens.

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Building our way back

Building more homes is of course an obvious step toward chipping away at this persistent shortage. But while the pace of construction has shown signs of life of late, it will still need to accelerate significantly in order to have any hope at making a meaningful change in this regard. Roughly 1.45 million homes were completed in 2023, marking the best calendar year for construction since the Great Recession. However, a large pre-existing deficit suggests that even if the nation were to see no population growth, that increase is still far below what would have been needed to close the defici t.

Moving forward

Some steps in the right direction include zoning reforms to allow for more housing units as opposed to solely single-family, detached homes. This alone could create millions of critically needed new housing units and surveys show most residents would support such changes in their own neighborhoods to increase supply. More steps, such as eliminating or reducing parking requirements, minimizing building permit approval delays and establishing and expanding affordable housing trust funds should also be explored. Ultimately, developers need to be at the forefront of new home construction in order to meet the demand that exists in every part of the housing market.

[1] Families in this case are defined as sets of individuals who are related within each household. The number of families who are likely to be seeking their own home is defined by the number of families living in other families’ housing units. The family count comes from IPUMS USA using the FAMUNIT variable and the appropriate weights.

  • Buyers Need a $127,000 Down Payment to Afford a Typical Mortgage Payment

Coming in Hot: Phoenix is Named the Best Market for New College Graduates

Mortgage Rates Increased This Week on Higher Than Expected Inflation Data

There Are a Record-High 550 ‘Million-Dollar’ Cities in the US

  • Mortgage Rates Slightly Higher This Week But Relatively Flat In June
  • May 2024: New Home Sales Fell Despite Easing Mortgage Rates in May
  • April 2024 S&P Case-Shiller Price Index: Home Price Growth Stalls Amid Rising Inventory
  • May 2024 Housing Starts: New Construction Slows As Inventory Accumulates
  • Mortgage Rates Slightly Higher This Week But Trending Lower
  • Despite 7% Mortgage Rates, One in Seven Families Could Still Afford To Take On A New Mortgage
  • Zillow Home Value and Home Sales Forecast (May 2024)
  • Treasury Yields, Mortgage Rates Fall On Faster Than Expected Disinflation in May
  • Market Moves Closer to Balance as Sellers Return and Buyers Balk (May 2024 Market Report)

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Adoption of cloud & office 365 strength aid microsoft (msft), oracle (orcl) gains from cloud suite adoption & partnerships, t-mobile (tmus) rides on strategic buyout, healthy demand.

Tuesday, July 2, 2024 The Zacks Research Daily presents the best research output of our analyst team. Today's Research Daily features new research reports on 16 major stocks, including Microsoft Corporation (MSFT), Oracle Corporation (ORCL) and T-Mobile US, Inc. (TMUS), as well as a micro-cap stock EVI Industries, Inc. (EVI). The Zacks microcap research is unique as our research content on these small and under-the-radar companies is the only research of its type in the country. These research reports have been hand-picked from the roughly 70 reports published by our analyst team today. You can see all of today’s research reports here >>> Microsoft shares have outperformed the Zacks Computer - Software industry over the year-to-date period (+21.4% vs. +15.1%), reflecting continued gains from from Intelligent Cloud and Productivity and Business Processes. Intelligent Cloud revenues are driven by growth in Azure and other cloud services. Productivity and Business Processes revenues continue to rise due to the strong adoption of Office 365 Commercial solutions. Microsoft 365 Consumer subscribers grew to 80.8 million in the third quarter. Continued momentum in the small and medium businesses and frontline worker offerings, as well as a rise in revenue per user, drove top-line growth. However, the office's declining commercial licensing has been a headwind due to the continued customer shift to cloud offerings. Higher operating expenses and spending on Azure enhancements amid stiff competition in the cloud space remain a concern. (You can read the full research report on Microsoft here >>> ) Shares of Oracle have outperformed the Zacks Computer - Software industry over the year-to-date period (+36.1% vs. +15.1%). The company’s fourth-quarter fiscal 2024 results benefited from the steady adoption of strategic cloud applications, autonomous database and OCI, as well as a recovery in cloud revenue growth. Its Gen 2 Cloud is driving artificial intelligence (AI) clientele because of better performance at a lower cost due to high bandwidth and low-latency RDMA networks. ORCL’s continued investment in cloud infrastructure positions it well for sustained growth in the dynamic software industry. Its share buybacks and dividend policy are noteworthy. However, the uncertain economy and competition in the cloud computing market weighed on demand for its cloud offerings. Stiff competition in the cloud market is slowing down the growth of its expansion efforts in the competitive market. (You can read the full research report on Oracle here >>> ) T-Mobile shares have outperformed the Zacks Wireless National industry over the year-to-date period (+11.6% vs. +11.1%). The company is benefiting from industry-leading postpaid customer growth with a record-low churn rate. The acquisition of U.S. Cellular’s wireless operation will enable TMUS to expand its fast-growing home broadband offerings and fixed wireless products by tapping into the additional capacity and coverage. Long-term contracts with the U.S. Navy will likely boost commercial prospects. Lower operating expenses are boosting its margin. Solid growth in free cash flow underscores efficient capital management and implies that the company is well-positioned to invest in growth initiatives. However, the highly competitive and saturated U.S. telecom market affects its growth potential. Promotional offers and low-priced service plans to expand the customer base are putting pressure on its profitability. Soft demand for prepaid services is a headwind. (You can read the full research report on T-Mobile here >>> ) Shares of EVI have underperformed the Zacks Industrial Services industry over the past year (-17.5% vs. -10.6%). This microcap company with market capitalization of $224.96 million is facing challenges which include declining profitability, higher operating costs and interest expenses, competitive pressures, and environmental regulations, impacting margins and growth. Nevertheless, EVI is well-positioned in the growing dry-cleaning and laundry services market, benefiting from urbanization, increasing disposable incomes, and demand from the hotel sector. EVI's revenues reached $263.4 million in the nine months ended Mar 31, 2024, driven by price increases to counter rising costs, improving gross profit margins to 29.6%. The "buy-and-build" strategy, exemplified by acquiring ALCO Washer Center, enhances market presence and service capabilities. EVI maintains a strong balance sheet, reducing long-term debt to $21.9 million and a current ratio of 1.53. Innovations in smart-laundry solutions cater to environmental and convenience demands. (You can read the full research report on EVI here >>> ) Other noteworthy reports we are featuring today include Walmart Inc. (WMT), CSX Corporation (CSX) and Welltower Inc. (WELL). Director of Research Sheraz Mian Note: Sheraz Mian heads the Zacks Equity Research department and is a well-regarded expert of aggregate earnings. He is frequently quoted in the print and electronic media and publishes the weekly Earnings Trends and Earnings Preview reports. If you want an email notification each time Sheraz publishes a new article, please click here>>>

Featured Reports

Csx's dividend payouts boost prospects amid cost concerns.

The Zacks analyst is impressed with CSX's efforts to reward its shareholders. However, high operating expenses, mainly due to elevated labor costs, are hurting its bottom line.

Healthy Senior Housing Assets Demand to Aid Welltower (WELL)

Per the Zacks Analyst, healthy senior housing fundamentals driven by muted new supply and rising senior citizens population are likely to aid Welltower. However, high interest rate remains a concern.

AXON Benefits from Strength in TASER Segment, High Costs Ail

Per the Zacks analyst, AXON's TASER Segment is driven by strong demand for TASER devices and higher cartridge revenue. However, high operating costs remain a concern for the company.

Subsea Unit Aids TechnipFMC (FTI), Offshore Softness Hurts

The Zacks analyst believes that TechnipFMC's unique capabilities in the subsea business will lead to shareholder value creation but is worried over the tepidness in offshore activity.

Ensign Group's (ENSG) Strategic Buyouts Aid Amid High Costs

Per the Zacks analyst, Ensign Group's expertise in acquiring healthcare-related real estate and transforming them into market leaders are commendable. Yet, rising costs weigh on margins.

Dycom (DY) Banks on Acquisitions, Market Uncertainties Ail

Per the Zacks analyst, strong contributions from acquisitions and continuous contract flow benefits Dycom, Yet, market uncertainties, cyclical nature of business and currency woes ail.

Investment, Organic Growth Aid California Water Service (CWT)

Per the Zacks analyst, California Water's systematic investment to strengthen its infrastructure will assist in serving its rising customer base. Contribution from organic assets will act as tailwinds

New Upgrades

Walmart (wmt) benefits from impressive e-commerce operations.

Per the Zacks analyst, Walmart gains on e-commerce efforts like upping delivery game. In the first quarter, e-commerce sales rose 21% globally on store-fulfilled pickup & delivery and marketplace.

Corcept (CORT) Rides on Robust Korlym Sales Performance

Per the Zacks analyst, Corcept's sole drug, Korlym, approved for treating Cushing's syndrome, is driving the top line. The company is also making good progress with its promising pipeline candidates.

Omnicell (OMCL) Banks on Advanced Services, Growth Plans

The Zacks Analyst is impressed with the growing recognition of Omnicell's Advanced Services among the health systems. Strategies like innovation and market expansions add value.

New Downgrades

Soft lifestyle products sales hurt nike's (nke) digital sales.

Per the Zacks analyst, Nike's lackluster lifestyle products sales overshadowed the growth of its performance products in Q4. The lower lifestyle sales also significantly impacted digital sales.

Soft Sports Betting Trend Ail Caesars Entertainment (CZR)

Per the Zack's analyst, Caesars Entertainment is hurting from softer online sports betting demand and increased costs and expenses. Also, the tepid performance of Las Vegas and Regional segments ail.

Continued Macro Issues, Weak Solvency Ail Envista (NVST)

The Zacks analyst is worried about Envista's growth in emerging markets being hurt by the ongoing volatility in Russia and weak demand in Latin America. Rising debt over cash balance fuels concern.

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