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- Project Management
The Role of Marketing Project Manager? A Detailed Guide
Navigating the bustling streets of the marketing world can often feel like being in a maze. Every turn holds a new challenge, every pathway a different strategy. At the heart of this intricate web, ensuring that every piece falls into place, is the Marketing Project Manager. But what exactly do they do? How do they balance creativity with timelines or strategy with execution?
This article we will explore the details of the marketing project manager, roles and responsibilities, skills, and tools.
Who is a Marketing Project Manager?
The role of a Marketing Project Manager is crucial. They bring structure and organization to marketing campaigns and drive efficiency and effectiveness. Their strategic oversight ensures that marketing efforts resonate with target audiences and deliver a substantial return on investment.
A Marketing Project Manager is a professional overseeing and managing marketing projects from inception to completion. They act as a bridge between the creative and strategy teams, ensuring that all marketing initiatives align with the business’s goals and objectives. Their expertise in project management ensures that campaigns are delivered on time and within scope and budget.
These professionals typically collaborate with various internal teams to bring a marketing project to life, including design, content, digital, and more. They create detailed project plans, allocate resources efficiently, set deadlines, and track project performance, all while ensuring the project’s objectives are met. Furthermore, they often play a pivotal role in stakeholder communication, ensuring all parties are informed and aligned.
What Does a Marketing Project Manager Do? Roles and Responsibilities
A Marketing project manager is at the heart of orchestrating and executing marketing projects, serving as a critical link between strategy formulation and its tangible implementation. They begin by understanding the scope and objectives of a marketing project, laying down detailed plans, allocating resources, and setting clear milestones.
Financial stewardship is another cornerstone of their role, ensuring that each project remains within its budgetary constraints while maximizing impact. They seamlessly integrate various departments, from design to digital to sales, fostering a collaborative environment and ensuring all teams synchronize toward a common goal.
Beyond the planning and collaboration, these professionals are deeply entrenched in performance evaluation and quality assurance. They monitor campaigns against set KPIs, using insights derived from analytics tools to assess the efficacy of marketing efforts and ensure that every deliverable meets the organization’s quality benchmarks. Additionally, they maintain open communication channels with stakeholders, updating them about project progress, challenges, and outcomes.
Project Planning and Development
A Marketing project manager begins with the groundwork, outlining the scope and objectives of the marketing project. They design comprehensive project plans, set timelines and milestones, and ensure the appropriate allocation of tasks to team members, guaranteeing a structured approach from the get-go.
Financial oversight is crucial. These managers are tasked with estimating and setting budgets for particular marketing initiatives. Throughout a campaign, they actively monitor project expenses, ensure alignment with the set budget, and make recommendations or adjustments if any financial concerns arise.
Team Collaboration and Coordination
Acting as the nexus between various departments, the marketing project manager ensures all facets of the team, from design to sales, move in a unified direction. They foster open communication, ensure alignment, and swiftly address internal challenges or conflicts to maintain harmony and productivity.
Regular and transparent communication with stakeholders is paramount. These managers provide timely updates on project statuses, elicit feedback, and ensure that concerns or recommendations from internal and external stakeholders are aptly addressed.
Performance Tracking and Analysis
It’s not just about execution but also about evaluation. Marketing project managers keenly monitor campaign progress, comparing outcomes with predetermined KPIs. They utilize various analytics tools to gauge the efficacy of marketing efforts, ensuring that data-driven insights shape future initiatives.
Ensuring excellence in deliverables, these managers have a vigilant eye for quality. They oversee the outputs, ensure alignment with the project’s objectives, and mandate revisions or edits to uphold the organization’s standards.
Every project comes with its set of potential pitfalls. Identifying these risks early on, marketing project managers craft strategies to circumvent or mitigate these challenges, ensuring that projects remain on course and meet their objectives.
Continuous Learning and Improvement
The dynamic world of marketing necessitates continuous learning. Staying abreast of the latest in both project management and marketing trends, these professionals often engage in workshops, courses, and other opportunities to refine their skills and bring fresh perspectives to their roles.
What Skills are Important for a Marketing Project Manager?
A marketing project manager is a multi-skilled professional who deftly navigates complex campaigns’ intricacies. They harmoniously merge the art of marketing with the science of structured project management, ensuring visions transform into actionable and successful campaigns.
A clear understanding of market dynamics, consumer behavior, and the company’s strategic direction is essential to align marketing campaigns with business goals. This skill ensures that all marketing projects have a purpose and direction.
Given the multi-faceted nature of marketing projects, having strong organizational skills is crucial. This includes timeline development, resource allocation, and task prioritization to ensure timely and efficient project completion.
Budgeting and Financial Management
A keen sense of budgetary oversight ensures that projects stay within their financial constraints. This skill involves estimating costs, tracking expenses, and making necessary adjustments to keep projects within budget.
Effective communication is paramount, given the need to liaise between various departments, stakeholders, and external partners. It is a critical skill that is included in a marketing project manager job description to convey ideas, listen actively, and facilitate open dialogue.
Analytical and Data Interpretation
With the increasing emphasis on data-driven decision-making, understanding and interpreting marketing metrics, utilizing analytics tools, and drawing insights from data is essential.
Team Leadership and Management
As the person steering the project, they must inspire, lead, and manage diverse teams. This requires interpersonal skills, conflict resolution abilities, and a knack for team motivation.
Problem-solving and Adaptability
Like all ventures, marketing projects can encounter unforeseen challenges. A proactive approach to problem-solving and the adaptability to pivot when necessary ensures that projects remain on track.
Knowledge of Marketing Trends and Tools
Staying updated with the latest marketing techniques, tools, and technologies is vital. This ensures that projects are contemporary, relevant, and effective.
What Experience is Needed to Become a Marketing Project Manager?
To excel as a marketing project manager, a combination of formal education, practical experience, and certification can significantly enhance one’s expertise and credibility. Here’s a breakdown of the essential qualifications and experience required for this role:
- Bachelor’s Degree : Most hiring entities prioritize candidates with a bachelor’s degree in marketing, communication, business, management, or closely related fields. Specific coursework in marketing is seen as crucial, equipping candidates with foundational knowledge relevant to the role.
- Advanced Degrees : For those aspiring for leadership or specialized roles, a master’s degree in project management can be beneficial. This advanced study offers deeper insights into project management and can distinguish a candidate in the competitive job market.
- Digital Familiarity : In today’s digital age, experience with online platforms, website content management systems, and various marketing tools is indispensable.
- Project Management Practice : Prior exposure to project management theories and best practices is crucial. This ensures the candidate can seamlessly step into the role and manage projects efficiently.
- Skills Development : Over time, successful marketing project managers cultivate excellent organizational, prioritization, and decision-making skills. Their strong analytical capabilities and robust communication, interpersonal, and leadership skills set them apart.
- Project Management Professional (PMP) : Provided by the Project Management Institute, the PMP Certification is among the most recognized certifications, validating the holder’s expertise in project management.
- Associate in Project Management
- Certified Associate in Project Management (CAPM)
- Certified Project Director (CPD)
- Certified Project Manager (IAPM)
- Certified ScrumMaster (CSM)
- CompTIA Project+ certification
- PRINCE2 Foundation/PRINCE2 Practitioner
- Master Project Manager (MPM)
- Professional in Project Management (PPM)
Becoming a marketing project manager involves a mix of the right academic qualifications, hands-on experience in relevant domains, and specialized certifications. This amalgamation ensures that one is well-equipped to navigate the multifaceted world of marketing project management.
What Tools do Marketing Project Managers Use?
Marketing project managers rely on many tools to streamline their tasks, track progress, and enhance the overall efficiency of marketing campaigns. These tools often span various domains, from project management to analytics.
Here are some of the most commonly used tools
Project Management and Collaboration
- Trello : A visual task management tool that uses boards, lists, and cards to organize tasks and collaborate with teams
- Asana : A robust project management tool that helps teams coordinate and manage their work
- Slack : A communication platform that facilitates team discussions, direct messaging, and file sharing
- Basecamp : An all-in-one project management and team collaboration tool with features like to-do lists, milestone tracking, and file sharing
Time Tracking and Productivity
- Harvest : A time-tracking tool that helps teams log their hours and generate invoices
- Todoist : A task management app that assists in prioritizing and organizing tasks for the day or week
Document and File Management
- Google Workspace : A suite of productivity tools, including Google Docs, Sheets, and Slides, allows for real-time collaboration and sharing
- Dropbox : A cloud-based storage solution that ensures all essential files are accessible to team members
- Google Analytics : Provides insights into website traffic, user behavior, and various other metrics crucial for assessing the performance of online marketing campaigns
- SEMrush : A comprehensive tool for SEO and SEM analysis, providing data on keywords, competitors, and overall website performance
Campaign Management and Automation
- HubSpot : An all-in-one inbound marketing, sales, and CRM suite, aiding in email marketing, lead tracking, and overall campaign management
- Mailchimp : A widely-used email marketing tool offering features for designing email campaigns, automating messages, and analyzing results
Visual and Design Tools
- Adobe Creative Cloud : A suite of tools, including Photoshop, Illustrator, and Premiere Pro, which cater to various design needs
- Canva : An easy-to-use graphic design tool that allows for creating visual content, including social media graphics, presentations, and more
Feedback and Survey Tools
- SurveyMonkey : This enables businesses to create surveys, gather feedback, and derive insights from the data collected
- Hotjar : Offers heatmaps and user recordings to understand how users interact with websites
A marketing project manager often juggles multiple tools simultaneously to ensure a holistic project management approach. Familiarity with these tools simplifies their daily tasks and empowers them to deliver projects efficiently, on time, and within budget.
How Much Does a Marketing Project Manager Make?
The salary of a marketing project manager hinges on a myriad of factors, encompassing geographic location, the industry they’re stationed in, their accumulated experience, and academic credentials.
Those starting this role can anticipate a salary on the lower end of the spectrum. However, as they gather experience, refine their expertise, and achieve additional certifications, there’s potential for significant salary escalation.
Glassdoor projects annual compensation for a marketing project manager in the United States region is approximately $77,229 , with a typical salary averaging around $72,246 annually .
The role of a marketing project manager is pivotal in bridging the gap between strategic visions and actionable campaigns. As the nexus of creativity, strategy, and systematic management, they ensure that marketing endeavors are executed efficiently, on time, and within budget.
Their multifaceted responsibilities span from planning, coordinating teams, and budgeting to leveraging analytical tools for performance insights. As the marketing landscape evolves, those aspiring to thrive in this role must equip themselves with the necessary skills, knowledge, and certifications.
Continuous learning is paramount for those looking to ascend the ladder of marketing project management or start their journey in this dynamic field.
At Invensis Learning , we offer courses tailored to empower you to become a proficient Marketing Project Manager . By investing in your professional growth with us, you’re taking a step toward a fulfilling career that melds the art and science of marketing
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What Does a Marketing Project Manager Do?
Find out what a marketing project manager does, how to get this job, and what it takes to succeed as a marketing project manager.
Table Of Contents
Marketing project manager job duties.
- Marketing Project Manager Salary & Outlook
Marketing Project Manager Job Requirements
Marketing project manager skills, marketing project manager work environment, marketing project manager trends, how to become a marketing project manager, advancement prospects.
- Job Description Example
Marketing project managers are responsible for managing all aspects of a marketing campaign. They oversee the entire process, from beginning to end, ensuring that each step is completed on time and according to plan.
Marketing projects can take many different forms, but they’re almost always designed to help a company achieve its business goals. This might include anything from launching a new product or service to increasing brand awareness or sales.
A marketing project manager typically has a wide range of responsibilities, which can include:
- Negotiating with vendors regarding pricing and payment terms
- Analyzing market conditions to create effective marketing campaigns
- Helping to create the marketing strategy for a new product or service, including creating the initial concept and writing the business plan
- Monitoring budgets and making adjustments as needed to ensure that spending stays within established limits
- Conducting research on current trends in the industry to identify potential opportunities for new products or services that would appeal to specific segments of consumers
- Coordinating with other team members such as designers, copywriters, and programmers to ensure that all elements of the marketing campaign are aligned with each other
- Developing and managing the project schedule, including setting milestones and monitoring progress to ensure that deadlines are met
- Overseeing the creation of promotional materials such as brochures, pamphlets, flyers, advertisements, and web pages
- Reviewing customer feedback to identify areas for improvement and determine whether adjustments should be made to future promotions
Marketing Project Manager Salary & Outlook
Marketing project managers’ salaries vary depending on their level of education, years of experience, and the size and industry of the company. They may also earn additional compensation in the form of bonuses.
- Median Annual Salary: $86,500 ($41.59/hour)
- Top 10% Annual Salary: $100,000 ($48.08/hour)
The employment of marketing project managers is expected to grow faster than average over the next decade.
As technology continues to change and improve, marketing project managers will be needed to coordinate the use of new digital tools and strategies. In addition, the need for marketing project managers will continue to grow as firms seek to expand their customer bases and increase sales globally.
Related: Marketing Project Manager Interview Questions and Answers
A marketing project manager typically needs the following qualifications:
Education: A bachelor’s degree is often a minimum requirement to become a marketing project manager. Some companies may prefer a master’s degree in marketing, business administration or a related field. Relevant coursework includes marketing research, statistics, economics, business law, finance and accounting.
Training & Experience: Marketing project managers typically receive on-the-job training to learn the specific processes and procedures of the company. Training may include shadowing a current marketing project manager or learning from a supervisor. Training may last for a few months and may include learning about the company’s products and services, the marketing strategies they use and the software they use. Marketing project managers who want to specialize in a specific area may receive additional training.
Certifications & Licenses: Although certifications are not required to become a marketing project manager, they can help you become a more competitive candidate when applying for jobs. Certifications can also assist you in the daily responsibilities of your role.
Marketing project managers need the following skills in order to be successful:
Communication: As a project manager in marketing, you’re responsible for communicating with a variety of stakeholders, both internally and externally. You must be able to communicate effectively through written and oral channels to ensure everyone is on the same page and that project goals are met.
Time management: Time management is another skill that can be useful for marketing project managers to have. This is because marketing campaigns often have deadlines, and the project manager is often responsible for ensuring that the team meets these deadlines. Having strong time management skills can allow a marketing project manager to ensure that their team meets their deadlines and that the team works efficiently.
Problem-solving: A marketing project manager needs to be able to solve problems and find solutions to challenges that arise. This can include finding alternative methods of completing a task or finding ways to complete a task more efficiently. As a marketing project manager, you may also need to solve problems that arise between team members. For example, if a team member feels that another team member is not treating them fairly, you may need to step in and mediate the situation.
Organization: Organization is another skill that can be useful for marketing project managers to have. This is because marketing campaigns often involve many different tasks and responsibilities that need to be completed in a specific order. Having strong organizational skills can help marketing project managers plan and execute their projects more efficiently.
Leadership: Leadership skills can help you manage a marketing project. As a marketing project manager, you can use your leadership skills to motivate your team and ensure they complete their tasks on time. You can also use leadership skills to help your team work together and resolve any challenges they may face.
Marketing project managers work in a fast-paced, deadline-driven environment. They are responsible for planning, coordinating, and executing marketing campaigns for their company or client. They work closely with other members of the marketing team, as well as with other departments within the company, such as sales, product development, and customer service. Marketing project managers typically work full time; however, they may occasionally work overtime to meet deadlines or to attend events. They may also travel to meet with clients or attend conferences.
Here are three trends influencing how marketing project managers work. Marketing project managers will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.
Marketing Projects Will Become More Complex
As marketing projects become more complex, the need for a project manager who is well-versed in marketing will increase.
Project managers are responsible for ensuring that all aspects of a project are completed on time and within budget. In order to do this effectively, they need to be familiar with all aspects of the project, from concept to execution.
Marketing projects are becoming increasingly complex as businesses strive to create a more personalized experience for their customers. As a result, project managers will need to be able to manage multiple tasks simultaneously and work well under pressure.
More Focus on Digital Marketing
As digital marketing becomes more important, marketing professionals will need to focus on developing skills in this area.
Project managers can capitalize on this trend by learning how to manage digital marketing projects. This includes understanding how to create effective online ads, develop social media campaigns, and optimize websites for search engines.
A Greater Emphasis on Data-Driven Decision Making
As data-driven decision making becomes more popular, businesses will look to hire project managers who have expertise in data analysis.
Project managers who are able to use data to make informed decisions will be in high demand, as they will be able to help businesses make better decisions about where to invest their resources. Additionally, project managers who are able to use data to track the success of projects will be able to provide more accurate reports to their superiors.
A marketing project manager career can be a great way to get your foot in the door of the marketing industry. As a marketing project manager, you’ll be responsible for managing all aspects of a marketing campaign from start to finish. This includes planning, organizing, and overseeing all tasks related to the campaign.
To become a successful marketing project manager, it’s important that you have strong organizational skills and are able to manage multiple projects simultaneously. You should also have a good understanding of marketing techniques and strategies, as well as experience working with different types of software programs.
If you want to become a marketing project manager, there are many ways you can go about doing so. One option is to take online courses or attend workshops on marketing project management. You can also gain experience by volunteering or interning at a marketing agency.
There are many ways to advance your career as a marketing project manager. One of the best ways is to get further education, such as a master’s degree in business administration or a master’s degree in marketing. This will give you the skills and knowledge you need to move into higher-level positions, such as marketing director or vice president of marketing.
Another way to advance your career is to gain experience and expertise in a particular area of marketing. For example, you might become an expert in digital marketing or social media marketing. This will make you more valuable to employers and open up more opportunities for advancement.
Finally, you can also advance your career by networking and building relationships with people in the marketing industry. This will give you access to more job opportunities and help you to advance more quickly in your career.
Marketing Project Manager Job Description Example
At [CompanyX], we’re looking for a marketing project manager who will be responsible for the successful planning, execution, and delivery of marketing projects. The ideal candidate will have experience managing marketing campaigns and projects from start to finish, with a keen eye for detail and a passion for marketing. He or she will be a strategic thinker with the ability to think outside the box to develop creative solutions to problems. The marketing project manager will work closely with the marketing team and other departments to ensure that projects are delivered on time, within budget, and to the high standards we expect.
Duties & Responsibilities
- Serve as the day-to-day project manager for multiple marketing initiatives, including but not limited to website development, email campaigns, and social media outreach
- Work with internal teams and external vendors to ensure projects are completed on time, within budget, and to the highest standards
- Develop detailed project plans and timelines, track progress against milestones, and adjust plans as needed to ensure successful completion
- Serve as the primary point of contact for all project stakeholders, providing updates on progress, risks, and issues in a timely and professional manner
- Proactively identify potential problems and recommend solutions to keep projects on track
- Effectively communicate project status to all relevant parties, including management, clients, and other stakeholders
- Maintain accurate and up-to-date records of all project activities, documentation, and correspondence
- Assist in the development of project proposals and presentations as needed
- Conduct post-mortem analyses of completed projects to identify areas of improvement
- Stay abreast of latest industry trends and best practices and share knowledge with team members
- Perform other duties as assigned
Required Skills and Qualifications
- Bachelor’s degree in marketing, communications, business, or related field
- 5-7 years professional experience in marketing, with at least 3 years in project management
- Proven track record of successful project management from start to finish
- Strong understanding of the creative process, including advertising, design, web development, etc.
- Excellent written and verbal communication skills
- Exceptional organizational and time-management skills
- Proficient in Microsoft Office, with aptitude to learn new software and systems
Preferred Skills and Qualifications
- Working knowledge of Adobe Creative Suite
- Experience with content management systems, such as WordPress
- Familiarity with HTML/CSS, SEO, and social media marketing
- Google Analytics certification
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The Role of a Marketing Project Manager
- 1. An Introduction to Marketing Management
What does a marketing project manager do?
What types of projects do marketing project managers oversee, what are the different types of marketing project manager, what skills are important for a marketing project manager, what tools do marketing project managers use.
- 3. Building a Marketing Team
- 4. How To Create a Marketing Strategy
- 5. How to Create a Marketing Plan: Ultimate Guide
- 6. How To Build a Marketing Calendar
- 7. An Introduction to MarTech
- 8. Choosing Marketing Tools & Software
- 9. A Guide to Marketing Analytics
- 10. How To Create a Marketing Dashboard
- 11. Marketing Resource Management Guide
- 12. FAQs
- 13. Marketing Glossary
What Is a Marketing Project Manager?
A marketing project manager is a professional who handles the project management for marketing either internally or as an external agency, overseeing projects related to marketing campaigns. Marketing project managers supervise both the people working on marketing projects and the projects themselves.
Marketing project managers might oversee the launch of a product from start to finish, or manage a product kickoff event. While many marketers have roles and responsibilities related to products, events, and advertising, a marketing project manager is typically in charge of overseeing a sizable project or campaign with a specified beginning and end.
A growing field, the Bureau of Labor and Statistics predicts marketing management roles will grow faster than average , at a rate of 6% over the next decade. Moreover, the Project Management Institute (PMI) reports that there will be an increased need for project managers globally in the coming years, explaining that “across the globe, there’s a widening gap between employers’ need for skilled project management workers and the availability of professionals to fill those roles.” Based on that outlook, it might be the right time for you to jump into the field of marketing project management.
Marketing project managers may work within larger organizations, or they can be brought in as contractors to manage one-off projects. Marketing project managers often employ standard project management techniques that can be used in other industries, but they must also have specific and intimate knowledge of marketing practices, tools, and channels.
A marketing project manager oversees the marketing manager experience and leads a project from the initial brainstorming and research phase, straight through implementation or production, and on to debriefing and reporting. The marketing director and chief marketing officer will steer the overall vision for the marketing department , and the marketing project manager will carry out that vision on a granular level. Marketing project managers will therefore manage the team of marketers, vendors, and support staff involved in the project.
From determining the scope of a project to overseeing market research on the target customers, marketing project managers typically begin their work early on in the project life cycle . As the project’s foundation is established, they will assign tasks, set deadlines for team members, and determine the project’s budget and resource allocation requirements — all while making adjustments over the course of the project’s duration.
Marketing project managers also manage communication with stakeholders , both internally and externally, ensuring their team has the information and buy-in needed to get the project across the finish line.
Project management for marketing usually involves overseeing a wide range of possible projects, but what types of projects do they typically work on and oversee? Here’s a selection of potential activities and projects marketing project managers might undertake:
- Working alongside the marketing director to create the company’s marketing strategy
- Creating a content calendar for the company’s blog and social media accounts
- Managing the production of television or YouTube commercials
- Building and maintaining external vendor relationships
- Creating project timelines and budgets
- Liaising with graphic designers to create print and digital advertisements
- Commissioning freelancers to create blog or eBook content
Deliver marketing projects with effortless collaboration
Project management for marketing can include working in a variety of different roles and industries. The job scope of a marketing project manager can range from assisting external clients in a marketing agency to planning media campaigns within a corporate setting. Here are a few types of marketing project manager roles.
Project manager in a marketing agency
Project management for a marketing agency involves making sure deliverables make it to the clients on time and within budget. That may involve shepherding any number of client projects through to completion, from a website redesign to a social media campaign.
A project manager in a marketing agency will work with external clients, internal team members, freelancers, and vendors. Typical tasks of project management for a marketing agency will include meeting with clients, setting deadlines and assigning tasks, preparing the project budget, and clearing roadblocks.
In-house marketing project manager
An in-house marketing project manager works for a company or group of companies to manage and coordinate projects that advance specific marketing strategies and goals.
In-house marketing project managers liaise with internal creative and communications departments, as well as external vendors and freelancers. Depending on their area of focus, they can be tasked with stewarding any type of marketing project, from a product launch to a targeted email marketing campaign.
Marketing program manager
A marketing program manager oversees a group of marketing projects simultaneously and tracks the success of that selection of projects against company goals like sales growth or customer retention. While the project managers work on specific tasks to drive their projects forward, the marketing program manager will use analytics and reported data regarding each campaign to ensure the marketing projects are helping the company reach its broader targets and objectives.
International marketing project manager
An international marketing project manager designs, plans, and coordinates marketing campaigns and projects abroad. They must be able to ascertain which international markets present the largest opportunity for profit, and they must design culturally appropriate campaigns. International marketing project managers often work directly with marketing teams in other countries and oversee vendors and freelancers in various locales.
Digital marketing project manager
A digital marketing project manager plans and oversees digital projects and campaigns designed to drive traffic to the company or product website and generate leads . They may commission eBooks, plan video campaigns, manage social media channels, and optimize the company website content by liaising with the creative, copywriting, and graphic design teams as part of the project marketing manager experience.
How to manage marketing projects effectively, what it means to be a digital project manager.
Communications and organizational skills are high on the list of skills most managers need to succeed in their roles. However, project management for marketing also requires a host of other important skills in order to excel.
- Soft skills: Marketing project managers must have the following soft skills.
- Leadership: For a marketing project manager to succeed, they need to be able to lead their team members, encouraging and directing them, as well as anticipating their strengths and weaknesses.
- Communication: Communicating with team members, executive leadership, external stakeholders, vendors, and freelancers is an important skill for project management for marketing.
- Analytical: Because a marketing project manager has a role in planning a variety of campaign types, they need to be able to leverage marketing analytics and prioritize resources to maximize the outcome for their company or client.
- Marketing: While project manager roles utilize many of the same philosophies and concepts, project management for marketing will need a specific expertise in marketing itself to be able to manage a website redesign, plan a viral social media campaign, or launch a product.
- Decision-making: The project marketing manager experience involves at least some high-pressure situations, and marketing project managers will be called upon to make informed decisions on a tight timeline.
- Technical skills: In addition to the soft skills mentioned above, marketing project managers should also have the following hard skills.
- Resource allocation: Marketing resource management , the allocation of both human and budgetary resources, is critical to being a successful marketing project manager. This skill will allow for added agility and flexibility as obstacles or bottlenecks arise.
- Proficiency with project management tools: A host of project management software options, including Wrike, can help marketing project managers set deadlines, track resources, and ensure team member accountability.
- Ability to set deadlines: Deadline forecasting and management is an important skill for any marketing project manager to master, as they will often be in charge of many deadlines across several projects simultaneously.
- Task management: Project management for marketing consists of tens or hundreds of specific tasks. The marketing project manager will need to manage and delegate these tasks effectively to ensure deadlines are met.
- Timeline planning: Planning the timeline of each project is a critical skill that a marketing project manager needs to hone, especially when they are forecasting multiple complex projects with time- and resource-dependent deadlines.
Do marketing project managers require specific qualifications?
Most companies or agencies hiring for the role of marketing project manager or marketing program manager will require a successful candidate to have earned a bachelor’s degree in marketing, communication, business, or management. Coursework in marketing is often considered essential, and experience with online platforms, website content management systems, and other marketing tools is important as well.
- Advanced degrees: A master’s degree in project management is an option for someone who is hoping to land a job in project management for marketing, as it can make a candidate stand out in a crowded field.
- Certifications: Many project managers gain additional knowledge with certifications in project management. The Project Management Professional (PMP) is the most popular project management certification, run by the Project Management Institute. There are quite a few others available as well, including:
- Associate in Project Management
- Certified Associate in Project Management (CAPM)
- Certified Project Director (CPD)
- Certified Project Manager (IAPM)
- Certified ScrumMaster (CSM)
- CompTIA Project+ certification
- PRINCE2 Foundation/PRINCE2 Practitioner
- Master Project Manager (MPM)
- Professional in Project Management (PPM)
What experience is needed to become a marketing project manager?
Depending on the specific role, a potential marketing project manager will need relevant professional experience and must be able to demonstrate competencies across a number of areas. Most companies and agencies will require between two and five years of marketing manager experience when considering a candidate. Employers will look highly at candidates who have worked their way up from entry-level marketing roles, which will give candidates an understanding of general marketing tasks and requirements.
Because project management for marketing involves overseeing many moving parts, as well as allocating resources, sticking to a budget, and meeting deadlines, project management software can be invaluable to their management success.
A marketing project manager will ideally use project management software that can streamline marketing activities like organizing events, publishing content, and team collaboration.
Marketing project management software like Wrike for Marketers enables 360-degree project visibility and allows marketers to quickly drill down on key details at a glance.
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What Does A Marketing Project Manager Do (Role And Skills)?
Stepping into a marketing project manager role?
This article takes you through the nuts and bolts of a marketing manager’s role—including responsibilities, skills, and frequently asked questions.
At first, the wide range of responsibilities a marketing manager shoulders feels overwhelming.
After all, a marketing project manager oversees all the things related to marketing. Their responsibilities range from aligning marketing efforts with company goals and planning and executing marketing campaigns to ensuring maximum utilization of the marketing team.
But, worry not.
You already know the marketing side of things. With an in-depth understanding of the role and right processes and marketing project management software you should excel at it.
Read this article to learn:
What is a marketing project manager?
Project management in marketing is the process of organizing marketing campaigns and leading a marketing team to achieve business objectives within set constraints like budget, time, and scope.
A marketing project manager is in charge of the marketing project management process.
- Creating project objectives, timelines, and processes
- Assigning tasks to the right team members
- And making sure the project progresses according to the plan
Just like all other PMs, a marketing project manager has a supervisory role and has to wear a bunch of hats to stay on top of:
- Project objectives (in line with the organization’s goals)
- Work planning and organization
- Resource availability and capacity planning
- Task management and prioritization
- Timelines and milestones
- Communication with team and stakeholders
Let’s look at the responsibilities that define a marketing project manager’s role.
What does a marketing project manager do?
If you pulled a random marketing duty out of a hat, you could safely assume that a marketing project manager either does it or oversees someone who does.
A marketing project manager has a wide range of responsibilities and requires insight into the jobs of virtually everyone around them.
As a result, a marketing manager’s responsibilities go beyond scheduling and administration.
Let’s look at some critical responsibilities:
1. Build and run project timelines
A project timeline is a set of tasks, milestones, and dependencies arranged on a horizontal time or date line.
A timeline provides a clear overview of a project’s schedule. Everyone involved in the project can see who’s doing what and when. By not planning and following a timeline, a marketing project often overruns its schedule and budget.
As a marketing PM, your responsibilities include:
- Divide the marketing campaign into phases
- Determine the tasks, dependencies, and resources needed to complete each phase
- Identify, book, and assign resources for each task depending on availability and capacity
- Ensure tasks get done on time to meet milestone deadlines
- Adjust the timeline based on run-time changes and contingencies
- Communicate changes with the client
You can create a timeline using something as simple as Excel .
However, it’s hard to collaborate on a spreadsheet project schedule. Plus, as the project grows things can get messy and chaotic.
Using a visual timeline software, like Toggl Plan, you can create a project schedule in just a few clicks. And when things change, as they will, you can adjust the schedule with simple drag and drop.
2. Work with leadership to turn strategy into action
“Leadership” typically includes directors, vice presidents, or CEOs in larger companies. In smaller agencies and consultancies, leadership could mean the business owner or a client.
Typically, the leadership defines annual goals along with a broad strategy to achieve them.
From there, it’s up to the marketing manager to convert the marketing strategy into actionable project plans .
While planning marketing campaigns the marketing manager has to ensure:
- They are profitable
- The execution is logical and efficient
- The resources are well-spent
- Risks are low and manageable
- Potential capacity changes or other resource problems are accounted for
- The team is productive and not overwhelmed
- There’s a defined process for every project activity
- Documentation, communication channels, and other tools are ready
In addition, the marketing manager also needs to keep the stakeholders up to date with project progress.
That way stakeholders have visibility into what’s happening. Plus, they can take decisions about taking up new projects or hiring new people/vendors to get projects done.
With Toggl Plan, you can share a read-only view of the timeline. That way stakeholders can stay on top of projects without being bothered about the details.
3. Collaborate with marketing team members
As a marketing PM, you work with copywriters, editors, and graphic designers.
You need to know a little bit about each team member’s work. So that you can:
- Stay on top of the project’s schedule
- Manage conflicts and risks that can affect deadlines
- Come up with accurate time estimates for tasks
- Help team members solve common execution problems
- Identify training needs to upskill your team
- Make better hiring decisions
Of course, each team member has to do their part. But as the marketing project manager, you’re the conductor of the orchestra. You’re the one who has to point them in the right direction. It’s your responsibility to ensure that every team member contributes to project success.
In crunch situations, you may even have to step in and do the legwork yourself.
4. Manage communications with internal and external stakeholders
W hat are stakeholders?
Stakeholders are people who are actively involved in or impacted by the project. Whether they are “internal” or “external” simply describes whether they are in-house or not.
So here are some examples:
As a marketing project manager, you’re right at the center.
You’re responsible for keeping all the stakeholders up-to-date, involved , and happy through all the stages of the project.
Your role involves a lot of coordination, including:
- Balancing between different stakeholder expectations, priorities, and personalities
- Having the right buy-ins
- Regularly updating everyone on the progress
- Managing complex inter-personal and inter-team relationships
This translates to lots of messages, meetings, documentation, and getting approvals.
5. Reporting and analysis of key results
Here are some things marketing project managers have to monitor, analyze, and report:
- Task and subtask milestones—are they going according to schedule?
- Resources are spent vs. original estimates and budget
- Problems or bottlenecks and what it takes to solve them
- Project progress vs. initial project plan
Regularly analyzing progress leads to better insights and more informed decision-making, both crucial for project success.
Plus, you can accurately invoice clients based on the number of hours worked.
A time tracking tool like Toggl Track helps you track the time spent by your team on tasks. Plus, it’s able to generate reports that you can use to invoice your clients accurately.
What skills do you need for the marketing project manager role?
Marketing project managers need a combination of technical and soft skills, aside from marketing experience and qualifications.
Below are the most critical marketing project management skills that can make or break an undertaking.
A marketing project manager’s plate is overflowing, so time management is crucial.
Below are some examples of what you need to know in your sleep as a PM (and why):
Basically, you’re organizing your own work and managing an entire team’s schedule.
It pays to know how to make the most of everyone’s time without overwork.
Budgeting and resource allocation
More money = better results, right?
Not if you don’t know how to allocate it.
The trick is in strategically spending on the right things and getting the maximum return on your investment.
Your budget will provide context:
- Puts a ceiling on how much you can spend, so you have to manage within constraints
- Helps prioritize goals, projects, and tasks
- Drives optimum utilization of people and resources
- Helps find the balance between delivery and experimentation
This isn’t simple math. You have to account for a bunch of unknowns.
A lot of projects go over the initial budget due to unforeseen problems, and according to 55% of project managers, this is a common reason for project failure.
But with some practice, budget planning and allocation can become much more predictable and intuitive.
Most project managers run between 2-5 projects at the same time.
Knowing how to stay organized at work is essential for effective project management in marketing.
- Setting up sustainable systems and documentation for each process and task
- Prioritizing important tasks
- Delegating to the right team members
- Maintaining communication with teams and leadership
- Keeping on top of required work to prevent scope creep and other problems
Organization starts at the top. Your organizational skills need to be top-notch. If you can’t keep up, how will your team?
Yes, leading your project team is about calling the shots and taking responsibility.
But it’s also about being humble and human, so your team feels safe around you, so they don’t hesitate to ask for help/clarification, hide mistakes, or stifle creative ideas.
It’s also about supporting their initiative.
You may find your team members can do some things even better than you can as their leader. As scary as it may feel, this is a good thing!
Their sole focus is on their role, while yours is on steering the ship as a whole.
Great leadership takes knowing enough about everyone’s job to guide them in the right direction (the common goal)—but also knowing when to get out of their way.
Like it or not, conflicts are an inherent part of management. Yet, you can’t let conflicts affect team morale, productivity, and job satisfaction.
When conflict arises, it’s another chance for you to show your leadership skills . Instead of looking at conflicts as a disease look at them as an opportunity to improve things.
So how do you handle conflicts?
By staying pragmatic and objective, not taking things personally, and resolving conflicts fairly.
As a manager, everybody is looking at you for guidance. Tolerating toxic behavior, seemingly taking sides, or not getting involved—each response sends a message to your team.
As a manager, everybody is looking at you for guidance. Tolerating toxic behavior, seemingly taking sides
Communication and collaboration
Poor communication accounts for 30% of failed projects.
As a manager, it’s critical to:
- Establishing open communication from day one—including the logistics in terms of tools and channels beyond email
- Checking in regularly with the team and the stakeholders to make sure everyone is in the loop and on board throughout the project
52% of businesses say the biggest impact of implementing project management practices is on improving team communication.
That pretty much sums up how integral communication skills are to this role.
Understanding of project management methodologies
A project management methodology provides guiding principles and processes to plan, manage, and execute projects.
The most popular methodologies are:
You can learn more about these project management methodologies here . Most marketing project managers prefer Agile variations like Kanban.
Kanban organizes project tasks on a board. A board is divided into columns. Each column represents the status of a task. A task passes through a workflow as it moves from the “to do” to the “done” column.
A big advantage of Kanban is that it’s a visual tool that requires very little training to use. Plus, there are a number of Kanban project management tools available in the market today.
Broad marketing skill set
We can’t ignore the “marketing” part of “marketing project manager.”
Chances are, if you’re in this role, you have some marketing experience to go on.
It’s important not to stop there.
Marketing is a huge and fast-evolving space.
You have traditional and digital marketing. Inbound and outbound marketing. Email marketing. Social media marketing.
And most companies combine multiple forms of marketing .
You’ll need to keep on top of the latest industry trends and best practices to run ambitious marketing projects.
Being the person your team reports to can be scary because:
- You’re the last line of defense—if you don’t fix a problem, nobody will
- And it’s your plan/instructions that everyone is following, so it hurts personally when something goes wrong
Any unsolved problem becomes your problem by default, and that’s a lot of pressure.
The thing is, it’s impossible to avoid such problems.
And it doesn’t mean you’re not doing a good job as a marketing project manager.
Anticipating problems and putting out fires comes with the job.
What that does mean is that you have to be the person who:
- Looks at a problem from every angle and find the most logical approach
- Explores and tries new solutions long after everybody else gives up
- Brings in better tools and helpful new information when possible/needed
- Reorganizes when necessary so the problem doesn’t hinder the progress of the project further
It’s more of an attitude than skill, really.
If you face problems head-on, you’ll eventually find solutions, and that determination in itself is a sign of a great project manager.
FAQs about the marketing manager role
This marketing manager’s role is supervisory and hands-on at the same time, so it’s crucial that marketing project managers have the right kind of experience in marketing (e.g., digital marketing for digital marketing project managers), project management experience, and then education/qualifications for each—more as a helpful bonus than a hard rule.
A project manager must have excellent communication, organization, and time management skills if we had to sum it up in just three. Realistically, you need more than that, but without these top three skills, it would be very difficult to do all the responsibilities of a project manager successfully in the long run. We discussed this in more detail in the section above .
Most marketing managers don’t need to have qualifications in marketing project management. Most companies hire first-time marketing managers based on their marketing skills. However, a degree in marketing, communication, business, or management is a big plus. Also, it helps to earn a project management certification.
In larger organizations, a marketing project manager could report to a marketing director, vice president of marketing, or marketing operations PMO (project management office), while in smaller companies, they often report directly to the CMO and/or CEO.
A marketing manager’s salary varies across geographies and business sizes. However, according to Glassdoor , the average base pay of a marketing manager is around $105,000/year.
The marketing manager role is challenging but…
It’s incredibly rewarding as well.
Seeing all the pieces of a marketing campaign fall in place is satisfying. If you’re a marketer looking for a promotion, taking up the role of a marketing project manager is the next logical step.
This article helps you understand what’s involved in managing a marketing team.
It sure is challenging to manage people, processes, and time all at once. But with the right workflows and marketing project management tools , you can do this.
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Marketing Project Manager Job Description
- by Totempool team
The role of Marketing Project Manager is a leadership position. They manage both people associated with the project and the project itself. They typically work in marketing agencies or the marketing department of a company.
Let’s understand a little bit more about this corporate function.
What is a Marketing Project Manager?
The Marketing Project Manager is in charge of planning the marketing campaigns and supervising employees while delegating tasks to team members. They must succeed in an organization as they are responsible for keeping all the project team members on track.
Marketing Project Managers are the ones who binds people and project together. They specialize in planning, managing, executing, and organizing projects. The scope of the project differs from a single project to multichannel and multifaceted marketing campaigns.
The Marketing Project Manager is a detail-oriented individual who possesses a combination of soft and technical skills. They have expert-level knowledge of best practices and the theory of project management.
A Marketing Project Manager should have strategic planning and strong leadership qualities. In addition, they are expected to have excellent decision-making, project management, and analytical skills.
What does a Marketing Project Manager do?
The Marketing Project Manager is responsible for planning out marketing strategy, mapping projects, and supervising project tasks to execute the strategy.
They will determine budgets for marketing projects and ensure that everyone follows them.
They are in charge of supervising and managing all the marketing projects from the initial stage to their completion. To accomplish that, they create marketing KPIs based on marketing project goals, following up marketing project timelines, and reporting to the executive team.
They manage, create and schedule content calendars while mentioning deadlines for each task.
They have to maintain a proper understanding of the company’s client’s base, products, and services to effectively create and support the company’s marketing strategies
And finally, they usually manage, negotiate, purchase and bid on external supplier services to accomplish budgets.
Below we will create an outline of job responsibilities based on these tasks listed above.
Marketing Project Manager Job Description Sample
The Marketing Project manager will be responsible for planning and overseeing global marketing campaigns for the company, ensuring that marketing projects are delivered on time and done with the required precision.
She/He will plan, manage and execute projects related to marketing challenges. She/He will be responsible for turning the strategies into reality with the team members’ help.
The role and duties include creating and managing a content calendar, collaborating with writers and designers, creating project budgets and timelines, and maintaining project follow-up meetings with internal team workers and external partners.
The ideal candidate for the Marketing Project manager position is a go-getter who sees opportunities in crisis and is willing to make the most of them. She/He is required to have a knack for leadership as the position is supervisory in nature.
Marketing Project Manager Job Responsibilities:
- Create and manage content calendars keeping in mind the content strategy.
- Schedule and monitor marketing projects and campaigns in line with the industry standards.
- Develop and maintain a healthy working relationship with all the different departments within the company to ensure a smooth and efficient workflow.
- Ensure that all the marketing projects are carried out as smoothly as possible and are delivered on time without taking anything away from the quality.
- Come up with ideas to enhance the company’s local and regional outreach with unique and useful marketing ideas.
- Develop and maintain project files and other similar documentation within the marketing project domain ranging from logging and tracking to charts and instructions.
- Collaborate with the marketing team for market and consumer research to ensure on-time insights from our customers to be used on the company’s product development projects.
- Prepare timelines for projects and make sure they are seen through utmost precision and within the established budget.
- Ensure that the team’s marketing project goals are understood and all the required communication tools identified to achieve those goals.
- Understand the company’s products and consumer base to create marketing projects and campaigns that align with its vision and work culture.
- Communicate with all the stakeholders and carry out supervisory duties with efficiency wherever required.
- Ensure that all the marketing assets align with the global business strategy to ensure that the company is always up there with the competition.
- Carry out other supervisory responsibilities and lead marketing teams for overseeing marketing projects and campaigns designed based on consumer insights and market research.
- An eye for detail and strong analytical skills.
- Good communication skills and prior leadership experience with handling marketing projects.
- Bachelor’s degree in marketing, management, or related business field.
- Exceptional decision-making and organizational skills necessary to supervise marketing projects.
- Prior experience of working based on the project management theory and the best practices to achieve optimum results.
- Willingness to keep learning and the confidence to take up challenges that seem intimidating for everybody else.
- MBA required.
Position reports to:
- Marketing Director
- VP of Marketing
How much does a Marketing Project Manager make?
The national average salary is $69,923 for Marketing Project Manager based on six job search/salary research websites. However, the total compensation will depend on commission and profit-sharing variables.
People can initially make $45,435, rising to $104,162 after considerable experience in the field.
Marketing Project Managers are passionate about their work and share their insights over best practices for effective marketing campaigns. They can change a vision or idea, or strategy into a reality.
This Marketing Project Manager job description sample will help you create a job application to attract the best-qualified candidates for the role. Feel free to copy, alter, and use this outline for you and your company’s hiring purposes and goals. Do not duplicate this content as an article on the Internet.
Make sure to send your comments and needs for whatever improvements you suggest to this Marketing Project Manager job description. Also, let us know if you need help on any other similar job posting, and we will post it here as soon as possible.
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Marketing Project Manager
What is the role, salary information, job description, hire a marketing project manager, what is a marketing project manager.
Marketing Project Coordinator , Program Manager
In the marketing world, there are often products that need promotion or marketing campaigns aimed at achieving a specific business goal. For big projects like this, organizations often enlist the help of a Marketing Project Manager.
Marketing projects managers typically work in unison with advertising, sales, upper management and other departments and may also responsible for managing teams. This role is important because Marketing Project Managers are responsible for planning and implementing marketing strategies that in the end make customers more aware of a brand.
What does a Marketing Project Manager do, typically?
Marketing projects managers must be adept at organization, prioritization and careful planning to successfully achieve marketing project goals. Their daily responsibilities may include:
- Collaborating with the graphics department on advertising artwork
- Writing copy, scheduling deadlines, communicating with stakeholders and carrying out other supervisory responsibilities
- Conducting in-depth market research on a product or service as well as competitor analyses
- Understanding the company, its products, and customer base in order to create effective marketing campaigns
- Ensuring all marketing assets are on-brand and aligned with the global business strategy
- Planning, managing and executing projects from beginning to end
- Working with brand managers and/or senior staff to collect deadlines, budgets, objectives, etc.
Misconceptions about Marketing Project Managers
Many people think project management is all about scheduling, but the reality is that project management is so much more than administrative work; it takes a very specific type of personality and skill set to continuously pull off projects successfully.
Marketing Project Managers must be able to understand the scope of the work, the deliverables, the satisfaction of stakeholders and they have to not just deliver on-time, but make sure things are done in the right way to ensure successful projects.
Important metrics for a Marketing Project Manager
The quality of a product or service delivered from a marketing project and it’s success rate with clients and/or customers.
Return on Investment
The dollar amount earned for the amount invested in a project, including time.
The pattern of whether projects run ahead or behind schedule.
In essence, this is the units of input compared with the units of output so the relation between both can be improved.
Marketing Project Manager Salary
US Based, employer-reported data for a Marketing Project Manager:
- 25th Percentile $52 K
- Average $62 K
- 75th Percentile $72 K
Marketing Project Manager Job Description
Bonus copy for your Marketing Project Manager job description or job ad!
Copy the text below and paste it into your own job description, or, into our FREE downloadable template in the section that looks like this: <INSERT JOB DESCRIPTION COPY FROM BLOG POST HERE>
As a Marketing Project Manager at <company XXX>, you will do more than just manage schedules. You will be responsible for ensuring marketing project process from beginning to end is efficiently executed with positive results. More specifically, you’ll get to:
- Collaborate with the graphics department on advertising artwork
- Write copy, schedule deadlines, communicate with stakeholders and carry out other supervisory responsibilities
- Conduct in-depth market research on a product or service as well as competitor analyses
- Understand the company, its products and customer base in order to create effective marketing campaigns
- Ensure all marketing assets are on-brand and aligned with the global business strategy
- Plan, manage and execute projects from beginning to end
- Work with brand managers and/or senior staff to collect deadlines, budgets, objectives, etc.
We can help you find a qualified Marketing Project Manager that would fit your specific needs. Send us a few details about your ideal candidate and we'd love to start the search for you!
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Marketing Project Manager Job Description Template
A Marketing Project Manager is responsible for coordinating and executing various marketing initiatives, from concept to final delivery. They play a crucial role in driving growth and profitability for businesses by overseeing promotional campaigns, events, product launches, and other marketing activities. This job description template outlines key responsibilities, required qualifications, and desired skills for the role.
The Marketing Project Manager will be responsible for leading and managing end-to-end marketing initiatives for our company. This includes defining project scopes, creating timelines, setting budgets, and ensuring all projects are delivered on time, within scope, and within budget.
- Develop and manage project plans for various marketing campaigns and initiatives
- Collaborate with cross-functional teams to define project scopes and requirements
- Set project timelines and ensure all deliverables are on track
- Create and manage project budgets and track expenses
- Conduct regular project status meetings and provide updates to key stakeholders
- Create and manage project documentation, including project plans, schedules, and status reports
- Manage project risks and issues and proactively identify potential issues before they become problems
- Ensure all projects are delivered on time, within scope, and within budget
Qualifications and Skills
- Bachelor's degree in marketing, business administration, or a related field
- 5+ years of project management experience, preferably in a marketing or advertising agency
- Excellent organizational and project management skills
- Strong leadership skills to manage cross-functional teams
- Exceptional communication skills, both oral and written
- Ability to work under pressure and meet tight deadlines
- Familiarity with project management software, such as Asana or Trello
- Proven track record of delivering successful marketing projects
This position requires working in a fast-paced environment and may require occasional evening and weekend work. The Marketing Project Manager will work in an office setting and may be required to travel.
If you're looking to add a Marketing Project Manager to your team, crafting a compelling job posting is the first step in attracting top talent. The key is to create a description that emphasizes the most important skills and abilities needed for the job, while also including details about your company culture and the benefits of working for your team.
Job Title and Summary
Start with an attention-grabbing job title that accurately reflects the position you're looking to fill. Good examples might include "Marketing Project Manager," "Digital Marketing Manager," or "Marketing Operations Manager." After the job title, provide a brief summary of the position that captures the essence of the job in just a few sentences.
We're seeking a highly motivated Marketing Project Manager to join our team. As a key member of the marketing department, you'll be responsible for leading collaborative projects and driving marketing initiatives across our organization.
Your job posting should include a list of the key responsibilities that come with the Marketing Project Manager position. Be sure to include both the day-to-day tasks and any larger, ongoing projects or initiatives that the new hire will be responsible for.
- Oversee the development and execution of all marketing programs, campaigns, and initiatives
- Facilitate cross-functional project teams to bring campaigns and initiatives to fruition
- Analyze and report on the effectiveness of marketing efforts, identifying areas for improvement
- Stay up-to-date on industry trends and best practices to inform marketing strategies
In addition to outlining the responsibilities of the position, your job posting should also include a list of the qualifications and skills that are required for the job. Depending on your company culture and the specific needs of your marketing department, you may weigh certain skills more heavily than others.
- Bachelor's degree in marketing or a related field
- 5+ years of experience in marketing project management
- Excellent communication and interpersonal skills
- A creative thinker who is willing to take risks and explore new marketing strategies
Company Culture and Benefits
In order to entice top candidates to apply, it's important to provide some information about your company culture and the benefits of working for your organization.
- We're a dynamic, fast-paced team that believes in rewarding hard work and creativity
- We offer competitive salaries and benefits packages, including health insurance and a 401(k) plan
- We have a collaborative and supportive office culture that values work-life balance
- We're committed to professional development and offer opportunities for growth within the organization
Finally, wrap up your job posting with a closing statement that invites interested candidates to apply and provides instructions for doing so.
If you're a marketing professional who is excited about the opportunity to work on high-impact projects and lead a talented team, we encourage you to apply for this position. To submit your application, please send your resume and cover letter to our HR department.
Crafting a great job posting for a Marketing Project Manager takes time and effort, but it's worth it to attract the best talent to your organization. Use this guide to create a job posting that accurately reflects the responsibilities and requirements of the position, while also highlighting the unique benefits of working for your team.
What is a Marketing Project Manager?
A Marketing Project Manager is a professional who is responsible for managing and coordinating various projects related to marketing campaigns. They work in collaboration with other departments of the business and focus on ensuring that all marketing projects are delivered successfully, on time, and within the allocated budget.
What are the skills required for a Marketing Project Manager?
- Excellent project management skills
- Strong communication and interpersonal skills
- Analytical and problem-solving skills
- Marketing knowledge and expertise
- Ability to manage and prioritize multiple projects and tasks
What qualifications are necessary for a Marketing Project Manager?
Most Marketing Project Managers holds a bachelor's or master's degree in marketing, business administration or a related field. Candidates with relevant work experience may be considered even if they don't have a degree. Besides, certifications in project management are a plus.
What are the typical job responsibilities of a Marketing Project Manager?
- Develop and implement project plans and timelines
- Efficiently allocate resources to achieve project goals
- Monitor and report project progress to stakeholders
- Manage project risks and issues
- Develop and maintain project budgets and ensure adherence to them
- Identify opportunities for process improvement and efficiency
What are the salaries of Marketing Project Managers?
The salary of a Marketing Project Manager varies based on factors such as experience, location, and company size. According to Indeed, the average salary for a Marketing Project Manager is around $70,000 per year in the United States.
What are the important traits of a successful Marketing Project Manager?
- Strong leadership and decision-making skills
- Ability to work well under pressure and manage stress effectively
- Proactive and self-motivated
- Attention to detail and accuracy
- Results-driven and goal-oriented
What are the benefits of hiring a Marketing Project Manager?
Hiring a Marketing Project Manager can provide businesses with numerous benefits, including:
- Increased efficiency and productivity
- Better project planning and coordination
- Improved communication and collaboration among teams
- Higher quality outputs and results
- Effective management of project risks and issues
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17 Marketing Job Descriptions for Hiring Managers & Job Seekers
Updated: April 28, 2022
Published: November 02, 2021
Looking to grow your marketing team? As you embark on the hiring process, don’t neglect the importance of providing clear, well-written job descriptions for your team’s open roles.
Having accessible and easy-to-understand job descriptions can make or break the quality of candidates that apply for a job. According to Indeed , 52% of job seekers say the overall quality of a job description is an influencing factor when they decide to apply for a job. That means if you want a pool of high-quality applicants, it’s imperative to provide a high-quality job description.
Marketing Job Description
Marketers are responsible for planning, creating, and executing marketing campaigns to expand their company’s reach and potential customer pipeline. A marketing job description should include the necessary qualifications, responsibilities, and skills required for success in the role.
As you embark on writing job descriptions for open roles on your team, make sure you include the following pieces of information.
Marketing Job Requirements and Qualifications
What kind of experience will the ideal candidate have? Factor in the level of seniority needed for the role, as well as realistic asks for your candidate pool given your compensation budget.
Job requirements and qualifications can include desired education level, and areas of previous experience a candidate would need to have to be successful in the role. It’s worth noting that the requirements and qualifications section can be intimidating for some job applicants, and if it’s too extensive you could scare off candidates who may be a good fit for the role even if they have a different level or type of experience.
Marketing Job Responsibilities
This section should clearly outline what tasks and duties the person in this role will be responsible for. When a candidate reads the job responsibilities section, they should be able to clearly understand what the role entails and how the role fits into the broader organization.
Marketing Job Skills
Similar to job requirements and qualifications, this section should state what technical and/or soft skills are needed for a candidate to perform in the role. For example, if you’re looking to hire a content marketer you may list “strong writing skills” as a mandatory skill. Or if you’re hiring a marketing analyst, you may list “data analysis” as a skill needed to be successful in the role.
Now that you understand the basics of crafting a marketing job description, let’s discuss the ways a job description will need to be customized for a particular role.
Types of Marketing Jobs
The job description you craft will need to be highly tailored to the role you’re hiring for. After all, if you’re hiring for a technical SEO role you don’t want to create a description that will attract aspiring social media managers. Here are some of the most common types of marketing jobs available for modern marketers:
- Digital Marketing
- Content Marketing
- Product Marketing
- Brand Marketing
- Event Marketing
- Marketing Analysis
Ready to write a job description that attracts stellar candidates? Check out this list of sample descriptions for common marketing roles.
Marketing Job Descriptions
- Marketing Assistant
- Marketing Coordinator
- Graphic Designer
- Social Media/Community Manager
- Blog Manager
- Inbound Marketing Manager
- Content marketing Manager
- SEO Manager
- Email Marketing Manager
- Product Marketing Manager
- Paid Marketing Manager
- Public Relations/Media Relations Manager
- Marketing Operations Manager
- Web Developer
- Director of Marketing
- VP of Marketing
- Chief Marketing Officer
1. Marketing Assistant Job Description
The marketing assistant role is key to helping a marketing organization run smoothly and effectively. Individuals applying for this role should have demonstrated the ability to handle a variety of administrative tasks efficiently and independently.
Our team is hiring a marketing assistant to keep our organization running smoothly. The ideal candidate will have experience managing multiple projects for key stakeholders and maintaining excellent communication.
- Support the marketing leadership team through the organization and administrative support for various projects.
- Maintain strong communication between marketing executives and internal and external stakeholders.
- Coordinate employee meetings and communications for the marketing department.
- Maintain executive schedules and oversee project load.
- Plan, prepare and deliver presentations on behalf of the marketing team.
- Conduct research for key marketing campaigns.
- High School Diploma or equivalent experience. BA/BS is a plus but is not required.
- Experience managing multiple projects and adhering to deadlines.
- Clear copywriting and editing skills.
- Strong organizational, communication, and customer service skills.
- Proficiency in Microsoft Office or Google Workspace.
What Hiring Managers Look for in a Marketing Assistant
An effective marketing assistant should be organized, communicative, and able to prioritize while working on various projects. Candidates who can demonstrate these abilities through work experience could be a good fit for a marketing assistant role.
2. Marketing Coordinator Job Description
Do you have someone on your team making sure marketing activities are organized and cohesive? If not, consider hiring a marketing coordinator. In this role, an individual is responsible for managing various projects within the marketing organization to ensure they are on time and within their budget.
Our team has a suite of exciting projects underway and we are looking for the right candidate to help us execute them in the marketing coordinator role. With various campaigns and initiatives on the horizon, we’re hiring a skilled marketing coordinator to design and oversee marketing campaigns across platforms to reach company goals and increase brand awareness.
- Work directly with project managers, designers, social media, and content teams to design and implement key marketing campaigns.
- Perform competitive research to understand what’s happening in the market, and incorporate your findings into each campaign for better results.
- Facilitate cross-functional communication among project stakeholders.
- Conduct analysis to determine the effectiveness of each marketing campaign, and report key findings to stakeholders.
- BA/BS or equivalent working experience.
- Working knowledge of customer relationship management (CRM) and content management system (CMS) platforms.
- Demonstrated project management experience.
- Research and analytical skills.
- An understanding of digital marketing tools and tactics.
What Hiring Managers Look for in a Marketing Coordinator
A qualified candidate for a marketing coordinator position should have experience supporting marketing campaigns and conducting research to understand the company’s customer base and ability to reach campaign objectives.
3. Graphic Designer Job Description
If your content isn't designed well, you risk detracting people from reading and enjoying it — even if it's beautifully written. Someone on your team may have a natural eye for design, but hacking designs together in PowerPoint isn't scalable. Professional graphic design is an investment that goes a long way.
Plus, there's a lot more to great design than making things look good.
We are seeking an experienced graphic designer to own the creation and maintenance of both our marketing assets and content created to support the product and other marketing goals. From concept through execution, this candidate will improve our user experience by bringing our brand to life and keeping it consistent across all our various touchpoints:
- Collaborate with marketing and product marketing teammates to support our website design and content marketing (blog, social media assets, and more).
- Help bring new ideas for design and content creation to the team using your expertise and eye for great design.
- Scope and create templates for our marketing team to be more efficient in their posting on social media, the blog, email, and other channels.
- Manage other design needs such as presentations, signage, and trade show collateral as needed.
- Past experience as either an in-house designer or at a marketing agency. (We require work samples to apply for this position.)
- Experience designing for a content management system ( like the HubSpot CMS ). This person must create assets for our web team that are mobile-, tablet-, and desktop-friendly and provide a user experience that fits on all three screens.
- Expert in Adobe Creative Suite or similar technologies.
What Hiring Managers Look for in a Graphic Designer
A great graphic designer is also really good at solving problems. They use their creativity and skills not just to make marketing materials more attractive, but to improve user experience, create brand consistency, and get specific results.
4. Social Media/Community Manager Job Description
Social media has become an integral part of business, with over 91% of retail brands having an active presence on at least two platforms.
So if you aren't yet using social media marketing to your advantage, it's time to start. And to do so, you need a social media manager who not only knows social media platforms like they know the alphabet, but who also knows how to develop strategies specific to various social networks, track the right metrics, and integrate the best tools and practices on those platforms.
Do you tweet, share, and post to social media in your sleep? Do you know what it takes to grow an online community? We're looking for a social media manager to manage our social media accounts by implementing strategies and tactics that grow our followers, engage and retain them, and help convert them into leads, customers, and active fans and promoters of our company.
You should have command of best practices and trends in social media marketing, enjoy being creative, and understand how to both build and convert a digital audience.
- Build and manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, TikTok, and additional channels that may be deemed relevant.
- Create shareable content appropriate for specific networks to spread both our brand and our content.
- Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences.
- Run regular social promotions and campaigns and track their success (e.g., Twitter chats, LinkedIn discussions, etc.).
- Work alongside other marketers and content marketers to help distribute content that educates and entertains our audience and supports marketing goals.
- Drive consistent, relevant traffic and leads from our social network presence.
- Explore new ways to engage and identify new social networks to reach our target buyers.
- Track, measure and analyze all initiatives to report on social media ROI.
- BA/BS degree or equivalent work experience.
- Active and well-rounded personal presence in social media, with a command of each network and their best practices.
- Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions.
- Proficiency in using social media software (e.g. HubSpot's Social Inbox ) to monitor social media conversations. You will be our ear to the ground to route the appropriate marketer, sales rep, and/or support rep to social conversations.
- Bonus experience and skills include Adobe Creative Suite, demand generation, inbound marketing, and blogging.
What Hiring Managers Look for in a Social Media/Community Manager
A genuine interest in the latest social media trends, and the ability to implement and carry out relevant social media campaigns.
5. Blog Manager Job Description
Did you know that, according to HubSpot's State of Inbound Report , marketers who have prioritized blogging are 13X more likely to enjoy positive ROI? If you aren't taking business blogging seriously enough, now would be the time. And hiring a dedicated blogger or blog manager is crucial in creating remarkable content.
You need someone who is not only a great writer and editor, but who can also keep your brand's voice consistent across daily published content and understand how to use your blog to generate qualified traffic and leads for your business.
We are seeking a savvy wordsmith to join our blogging team. Candidates must have a knack and love for writing, a comprehensive understanding of the industry, and experience in blogging to achieve business goals. The blogger will be expected to sustain and develop the company's voice across all blog content.
- Writing various types of articles on a wide range of topics for our blog.
- Providing feedback to other contributors, and editing other writers’ content.
- Optimizing content for search engines and lead generation .
- Contributing to long-form content projects such as ebooks.
- Conducting analytical projects to improve blog strategies/tactics.
- Growing blog subscribers , converting visitors into leads , and expanding our blog's overall reach.
- A passion and strong understanding of the industry and our business' mission.
- Exceptional writing and editing skills, as well as the ability to adopt the style, tone, and voice of our business' various types of content.
- An analytical mind and interest in using data to optimize/scale blog marketing strategies and tactics .
- Excellent organizational skills to work independently and manage projects with many moving parts.
- 2-3 years of marketing and content creation experience.
What Hiring Managers Look for in a Blog Manager
An ideal blog manager will understand your buyer personas so well that published content addresses their needs, wants, and problems.
6. Inbound Marketing Manager Job Description
If your marketing department is just starting to make the shift to an inbound approach, it's possible you'll still need to prove the success of your inbound marketing program.
If this is the case, you'll likely be looking to hire an all-in-one inbound marketer — someone who can build and grow your inbound marketing strategy from the ground up.
We are looking for an amazing, data-driven inbound marketer to own the majority of the marketing funnel for our company. You will be in charge of attracting site traffic, converting that traffic into new leads for the business, and nurturing those leads to close into customers, the latter of which sales leadership will help you accomplish.
- Build and manage a rich content/ editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).
- Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
- Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
- Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
- Some past experience in marketing is preferred.
- Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
- Proficiency in marketing automation and blogging software in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers.
- Bonus skills: HTML/CSS, Adobe Creative Suite.
What Hiring Managers Look for in an Inbound Marketing Manager
Look for someone who is very self-motivated and versatile...and gets stuff done. (And if you're still trying to convince your boss to make the shift to inbound in the first place, download these 100 stats, charts, and graphs to help you get inbound marketing buy-in .)
7. Content Marketing Manager Job Description
Marketing offers and downloadable content are the backbone of inbound marketing, serving as the fuel for all your inbound marketing strategies , including email, social media, search, lead generation, etc. Without marketing offers, your website visitors would have no reason to convert on your website and provide you with the contact information you need to segment, nurture, and close them into customers.
Marketing offers can include everything from educational ebooks to webinars, to free trials ... the list goes on. Designing and creating this type of content is time-consuming and specialized. Time to call in a new member of your dream team to support your content marketing efforts.
We are looking for a prolific and talented content creator to write and produce various types of downloadable content and blog regularly, to expand our company’s digital footprint, awareness, subscribers, and leads. This role requires a high level of creativity, attention to detail, and project management skills.
- Create 1–2 free resources each month to drive leads, subscribers, awareness, and/or other important metrics (examples include ebooks , whitepapers, infographics , guides, templates, etc.).
- Blog on an ongoing basis to support and promote your offers and to attract site visitors through search, social media, and email subscribers.
- Grow our subscriber base by providing them with regular, helpful content that’s aligned with their needs and interests.
- Collaborate with designers, product marketers, sales professionals, and external influencers, and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.
- Convince others that your creative ideas are worth investing time and effort in. This role is at the core of the marketing team, and others will rely on your work every single day.
- BA/BS degree or equivalent working experience.
- Past experience producing content for the web specifically, as well as channel-specific knowledge (blog, SlideShare, Facebook, Twitter, etc.).
- Past experience building audiences either online or offline.
- A dual-minded approach: You’re highly creative and an excellent writer but can also be process-driven, think scale, and rely on data to make decisions.
- Proficiency with Adobe Creative Suite (particularly Photoshop and InDesign).
What Hiring Managers Look for in a Content Marketing Manager
Ideal candidates for the content marketing manager role should have experience creating and implementing effective content strategies. For candidates seeking this role, have a portfolio of content you’ve created and be prepared to talk about how the content performed and supported overall business objectives.
8. SEO Manager Job Description
Today, there are more than 5.6 billion Google searches per day. That means keywords are your new best friend...or the right search engine optimization manager at least.
We are hiring a talented SEO manager to join the marketing team. You will be responsible for identifying and executing opportunities to improve our company’s and our content’s search rank for key terms at the top, middle, and bottom (branded) of our marketing funnel.
- Manage both on-page SEO and off-page SEO for the company.
- Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms.
- Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions.
- Stay up-to-date with the latest trends and changes with SEO and major search engines.
- Thorough knowledge of search ranking and optimization factors and key algorithm updates.
- Proficiency in web analytics software and keyword tools .
- Experience with data-driven SEO analysis and optimization.
- Excellent written and oral communication skills.
What Hiring Managers Look for in an SEO Manager
Your future SEO manager should be obsessed with checking and tweaking your keyword strategy . Moreover, they should be able to develop a solid on-page SEO strategy from scratch if need be. They should also be able to execute strategies and tactics to improve your off-page SEO, such as building inbound links . A valuable SEO pro will keep up-to-date with SEO blogs and best practices, through resources like Moz and Google Webmaster Tools.
9. Email Marketing Manager Job Description
When it comes to email marketing, there are a lot of moving parts. On top of making sure your emails are CAN-SPAM compliant , you also have to optimize for mobile devices, nail timing, and frequency, organize your segmentation and personalization strategy, and craft great email copy (just to name a few).
With so many email obstacles, you really need a professional on the job to make sure your emails are being delivered, opened, and clicked on. Or you need someone to figure out why they aren't being delivered, opened, and clicked on. An all-star email marketer will get jazzed up about optimizing and building a top-notch email marketing program .
Do you have a knack for getting the right emails into the right inboxes at the right times? Do you live to see those open and click-through rates climb higher and higher? We're seeking an expert email marketer to join our team. You'll be expected to develop and track email campaigns to ultimately increase our business' email marketing success.
- Grow our email list organically , not through bought or rented lists .
- Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends.
- Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.).
- Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers.
- Work to minimize list decay and unsubscribes while increasing the productivity of our email sends.
- Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.
- Past experience with email marketing, lead nurturing, marketing automation, and web analytics.
- Excellent understanding of email marketing concepts and metrics such as Sender Score , deliverability, and sender reputation.
- Proficiency in email marketing and marketing automation technology.
- Highly analytical and able to derive meaning from data through A/B testing and email optimization.
- Excellent writer and communicator (in both written and verbal form).
What Hiring Managers Look for in an Email Marketing Manager
An email marketing manager should have a unique set of skills. They must be able to craft and edit enticing content, while also understanding the data and analytics behind email performance. The ideal candidate will be constantly looking for ways to experiment with new email marketing strategies to find what works best for their audience.
10. Product Marketing Manager Job Description
Whether you manufacture lawn mowers, sell software, or offer bowling lessons, your customers are customers because your product or service makes a difference in their lives. That's pretty special. Product marketers play a crucial role in positioning products/services the right way to the right people because they have a deep understanding of your target customers and how your products and services fulfill their needs.
As a product marketing manager, you will be a leader on the team responsible for telling the world (and company) the story of our product. You will be expected to be our chief advocate for a specific feature set and its benefits. Additionally, you will be charged with crafting the strategy around the messaging and marketing for new launches.
- Together with the product team, educate both internal and external stakeholders about our product features and their benefits.
- Create product content (e.g. sales enablement documentation, case studies , product videos, website copy, blog posts, Quora/forum responses) to articulate the benefits of our products to the world.
- Assist members of our sales team on calls with prospects when appropriate to provide deeper dives into the product.
- Speak and present both internally and externally to promote the story of our product.
- Measure and optimize the buyer journey as it relates to product feature adoption and usage.
- Past experience in digital marketing, product marketing, and/or product management.
- Excellent written and verbal communication skills -- there is a heavy amount of writing and presenting/selling ideas in this role.
- Proficiency in content management systems . You will be expected to build product pages, optimize the conversion paths on those pages, and use dynamic calls-to-action to create and test buyer stage-specific calls-to-action.
- Prefer working in a collaborative, cross-team capacity. This role requires you to work across functions and departments to bring the product to life. You are at the center of our entire organization, constantly interacting with teammates and prospects.
What Hiring Managers Look for in a Product Marketing Manager
Since product marketing managers work with cross-functional stakeholders, they must be collaborative. Candidates seeking a product marketing manager role should be prepared to share examples of times they have successfully worked on project teams across an organization.
11. Paid Marketing Manager Job Description
While you may be building up your inbound marketing team, paid marketing strategies, in moderation, can help you grow and scale your organic inbound marketing efforts. And a paid marketing professional is exactly what you need to cover all your bases, since paid marketing tactics like pay-per-click (PPC) advertising and retargeting can involve a lot of day-to-day maintenance.
We are seeking a paid marketing manager to help acquire new leads and customers through online pay-per-click and cost-per-acquisition campaigns. You will be in charge of all external, online acquisition marketing, managing the strategy, execution, and optimization across channels.
- Manage the strategy and setup of all paid campaigns.
- Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.
- Research and test partnerships with new vendors to expand our reach and/or lower our cost-per-acquisition.
- Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs.
- Craft landing pages and lead generation forms for our content to distribute through relevant paid programs.
- Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.
- In-depth knowledge of the various paid marketing channels and technologies, including paid search (Google AdWords), retargeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and more), and content distribution and placement networks like Outbrain and Taboola.
- Excellent communicator with the ability to sell and convince. You will manage all relationships with vendors and ensure we get the most efficient cost possible.
- Experience handling marketing budgets and forecasting/reporting results.
What Hiring Managers Look for in a Paid Marketing Manager
A thorough understanding of pay-per-click strategies, and experience creating consistent brand messaging across multiple marketing channels.
12. Public Relations/Media Relations Manager Job Description
That's right: One of the oldest marketing tactics, public relations is still alive and kicking — even within inbound marketing. But to make sure you're executing a modern public relations strategy that's not stuck in the dark ages , you need a modern-day public relations manager.
We are seeking a media relations manager to play an integral role in public/media relations, corporate communications, and content creation for our company.
- Connect with influential media outlets and journalists to place stories about company news and other initiatives.
- Assist with event planning, including working with vendors, event coordinators, and design teams for on-site collateral.
- Create content regularly to grow the company’s footprint ( press releases , corporate announcements, and creative content).
- Collaborate with prominent members of the company, including executives, to craft and pitch press releases and thought leadership columns.
- Establish a sustainable, strategic approach to PR based on adding value to media outlets and event managers, not just asking for it.
- Past experience in public relations, corporate communications, content marketing, or relationship management.
- Skilled in creating, editing, and promoting written and visual content.
- The ability to work and thrive in a fast-paced, rapidly changing work environment.
- Ideal candidate will have experience pitching, crafting, and placing content externally through guest blogging or op-ed development and experience with event management and sponsorships.
What Hiring Managers Look for in a Public Relations/Media Relations Manager
To be considered for a public or media relations role, candidates must have expertise in developing strategic PR campaigns. Having a strong network of media connections is also a plus.
13. Marketing Operations Manager Job Description
You know how every group of friends has that one person who serves as the glue that holds everyone together? Every marketing team needs glue, too. Reflective, analytical, strong, strategic Gorilla Glue.
Marketing operations professionals are charged with monitoring, measuring, and analyzing the effectiveness of marketing initiatives as they relate to the overall company's goals. Marketing operations staff work closely with sales teams, and sometimes also have a sales operations counterpart. Together, they manage the relationship between marketing and sales to ensure that both sides are optimized to deliver (marketing's role) and work (sales' role) the highest quality leads, something we at HubSpot have grown fond of calling " smarketing ." Marketing operations staff make predictions about the quality of the sales and marketing pipeline and spot efficiencies that will make the company work better as a whole.
As a marketing operations manager, you will work to create scalable processes that ensure best practices in lead generation and database management. You will also conduct complex data analyses that will be used to inform strategic decisions by stakeholders from across the company. You will be working in a fast-paced environment managing multiple projects at once.
- Manage technical aspects of key marketing systems (marketing automation, CRM ) used to generate, distribute, and report on leads.
- Establish and maintain scalable processes that ensure best practices in campaign and lead management.
- Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact.
- Analyze marketing and sales data to develop insights and make recommendations on areas for optimization.
- Monitor and maintain data quality within the marketing database.
- Evaluate new technologies and add-on applications to improve and optimize marketing team performance.
- Strong analytical skills (including mastery of Microsoft Excel ) and experience with reporting and data analysis.
- Proficiency in marketing automation systems ( like HubSpot ) and integrating those systems with other technologies.
- Ability to manage multiple projects at the same time in a fast-paced environment.
- Technically capable, excellent communicator, and a desire to improve processes.
What Hiring Managers Look for in a Marketing Operations Manager
Strong analytical skills and confidence working with large sets of data is a plus. When applying for a marketing operations role, be sure to call out experience creating and optimizing systems and processes for improved business outcomes.
14. Web Developer Job Description
Maintaining and innovating on an effective, lead-generating website requires a dedicated developer. DIY solutions don’t work for professional brands, so having an expert on your team to improve website functionality and UX is a must.
We are seeking a web developer to work on our company website and other projects as needed. This role is expected to bring an eye for design, along with practical web development abilities. You will work closely with our graphic designers, product marketers, and other internal stakeholders to bring to life our brand, product information and collateral, and other website content, via the code you write.
- Develop and implement front-end web code and design standards for writing clean, semantic code.
- Wireframe and mockup revamped or brand new site pages and present to senior management.
- Collaborate with marketing teammates, senior management, designers, and other project stakeholders.
- Create and optimize our web project management, hitting all deadlines and improving efficiency while maintaining the highest standards of quality web development.
- Proactively scope and present new ideas to improve our website experience for prospects, leads, and customers.
- Domain expertise in UI/UX best practices. You are a problem solver with everything you develop to improve our site’s experience and drive action.
- Certified on our Content Management System, used to create automatically responsive webpages for mobile, tablet, and desktop. Your work must appeal to all three.
- Personal interest in staying up-to-date on the latest trends, including agile methodology and emerging best practices in the UI community.
What Hiring Managers Look for in a Web Developer
Look for someone who has expertise in building sites on the platform or CMS you use, maintains an attractive portfolio, is deadline- and detail-oriented, and can work well with your graphic designers and product marketers.
15. Director of Marketing Job Description
Effective marketing teams need insightful leadership. As your marketing team grows and your business scales, consider hiring a director of marketing to oversee all marketing plans and promotional activities.
Marketing director candidates should have a combination of hands-on marketing and people management skills, as they will need to develop and motivate a team to create and implement successful campaigns.
Our team is hiring a skilled marketing director to drive the creation of promotional strategies and manage the team that will execute. The director of marketing will be tasked with understanding our audience and offerings to deliver effective marketing solutions and ultimately grow our business. This individual will lead a team of talented marketers to raise brand awareness and generate quality leads.
- Work with marketing teams and stakeholders to oversee the development of strategic marketing plans.
- Lead the execution of agreed-upon marketing plans and campaigns from concept to final analysis.
- Manage a team of senior marketing managers to ensure all campaign and employee development activities are on track.
- Conduct regular meetings with company leadership to report status on all marketing-related activities and how they perform in relation to overall company goals.
- BA/BS degree or equivalent working experience. A Master’s degree is a plus, though not required.
- Strong background in senior marketing and campaign-driven roles.
- Refined communication, management, leadership, and analytical skills.
- Proficiency using marketing and content management systems.
- Experience working cross-functionally with content, event, and social media marketing teams.
What Hiring Managers Look for in a Director of Marketing
The ideal candidate for a marketing director role should have a variety of marketing roles under their belt, with experience leading capable marketing teams and delivering results-driven campaigns.
16. VP of Marketing Job Description
This is a senior executive role for an experienced marketing professional. The vice president of marketing should have an extensive background in marketing and demonstrated ability to set long-term strategic goals for their team.
We are seeking a talented, experienced vice president of marketing to lead our marketing organization. In this role, you will oversee all marketing activities to ensure the growth and long-term success of the organization.
- Manage the development of a strategic, multi-prong marketing plan to support company-wide initiatives.
- Work with fellow company leaders to determine long and short-term goals and key metrics.
- Determine headcount and staffing needs for the marketing team.
- Oversee all marketing projects and activities to ensure they stay on track and on budget.
- Create and maintain the company’s marketing budget, allocating resources to each project and department as appropriate.
- Prior experience as a VP of marketing, or senior executive role.
- Effective leadership, communication, analytical, and decision-making skills.
- Hands-on experience creating, implementing, and analyzing marketing campaigns.
What Hiring Managers Look for in a VP of Marketing
Those who are successful in a VP of marketing role are typically career marketers who have a variety of experience in the field, and who have spent time driving results in a marketing director role.
17. Chief Marketing Officer (CMO) Job Description
The chief marketing officer is the most senior role within a marketing organization. To be considered for a CMO role, the ideal candidate should have demonstrated experience leading marketing campaigns that directly support a company’s business objectives.
Our company is growing rapidly and we are looking for the right chief marketing officer (CMO) to join our dynamic leadership team. This individual will be in charge of creating the marketing strategy for the company and building a robust, capable team of marketing professionals.
- Management of all marketing operations within the company.
- Design, plan and implement all marketing campaigns across the company.
- Hire and develop a team of marketers to execute the marketing strategy.
- Work closely with other members of the executive team to ensure the marketing function is contributing to company goals.
- Represent the company during public-facing events and initiatives.
- Expert-level industry knowledge and competitive analysis skills.
- In-depth understanding and working knowledge of key marketing systems and platforms.
- Demonstrated experience leading and implementing effective marketing campaigns.
What Hiring Managers Look for in a Chief Marketing Officer
When applying for the role of chief marketing officer, candidates should have proven experience driving revenue through marketing-related activities.
Marketing Job Description FAQs
Here are some commonly asked questions you may get from applicants during the hiring process. Try incorporating these explanations into your job descriptions to minimize confusion for those applying for roles.
What’s the difference between sales and marketing?
Sales and marketing are two different functions that work in tandem with one another. Put simply, marketing is responsible for raising awareness for a brand and generating viable leads who may be interested in their company’s products and services, and sales is responsible for converting the leads to paying customers.
Once marketing has generated leads, the leads are then connected with the sales team. The sales team then nurtures potential customers until they are ready to make a purchase.
What’s the difference between advertising and marketing?
Advertising is a facet of marketing and advertising roles often sit within marketing organizations. However, it is worth noting there are differences between advertising and core marketing roles.
The primary goal of advertising is to increase brand awareness, promoting a company’s offerings through various channels for exposure. On the other hand, core marketing roles focus on the unique needs of the ideal customer for their product and carry out tactics to position their product as the solution to the customer’s problem.
What makes a great marketer?
Since marketing and marketing channels are constantly evolving, great marketers are those who love to learn and experiment. What worked for one campaign may not work for the next campaign, and great marketers are constantly looking for data and information to support the best possible outcomes for their efforts.
Who does a marketer report to?
Depending on the size of the organization, a marketing professional will often report to a marketing manager or marketing director.
Building Your Marketing Dream Team
For those currently looking for work, a well-written job description can be an early indication of the amount of time and care a company is willing to invest into the role.
If you’re looking to hire a stellar marketer on your team, having high-quality job descriptions is a non-negotiable part of the hiring process, and our templates are designed to streamline your efforts.
Editor's Note: This post was originally published in January 2014 and has been updated for accuracy and comprehensiveness.
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Marketing Project Manager Job Description
Marketing project manager duties & responsibilities.
To write an effective marketing project manager job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing project manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Marketing Project Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Marketing Project Manager
List any licenses or certifications required by the position: PMP, PMI, II, PRINCE, CSM, ACP, MPM, SCRUM, GOLD, PMO
Education for Marketing Project Manager
Typically a job would require a certain level of education.
Employers hiring for the marketing project manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Communications, Business, Education, Advertising, Project Management, Business/Administration, Journalism, Management, English
Skills for Marketing Project Manager
Desired skills for marketing project manager include:
Desired experience for marketing project manager includes:
Marketing Project Manager Examples
- Microsoft Word (.docx) .DOCX
- PDF Document (.pdf) .PDF
- Image File (.png) .PNG
- Provides ongoing support to Program Management Office
- Develop process on marketing activations and creative executions
- Manage scheduling/calendar of all executions
- Create accountability for all parties involved
- Collaborate, contribute to the overall GTM process
- Work closely with product teams to drive focus and manage timelines
- Manage 3rd party partners, agencies, printers, contractors
- Work closely with product teams to mitigate the asks
- Lead and drive calendar
- Develop ownership and implement on line project management
- Interest in developing program management proficiencies
- Marketing and Brand knowledge
- Social media savvy (LinkedIn, Twitter, Facebook, Paid-Search, SEO, SEM)
- Provide project status reports to external stakeholders and attend calls/meetings when appropriate (storyboard and demo reviews, data report walkthroughs )
- Ideally exposed to project management tools and processes
- 2 to 4 years of project management experience – bonus points for agency or internal marketing department experience
- Be meticulous and deliver error-free results
- Work with marketing managers and Strategic Analytics team on campaign implementation
- Management of multiple projects throughout the year with the primary focus on Golden Road curated events in the Home Market (329 Day, LA COM, GRB Street Fest, Michelada Contest, Wolf Pack Event Project)
- Prepare, communicate and execute GRB Immersion Experience with Key Wholesale personnel
- Largest scale event annually will be the number 1 priority
- Collaborate with the HE, GRB PR Agency, Social Media Content Coordinator and GRB Trade Marketing to ensure penetration into multiple media channels driving awareness of curated events though out the year
- Develop an E-Commerce plan for consumer goods (development of website to sell additional GRB merchandise and work with the disruptive growth group to ensure all beer ordering Applications with a focus on GRB)
- Develop internal GRB/ABI facing education and ensure they are integrated into the ABI craft Apps used throughout the US
- Adhere to and manage position specific budget, along with the project specific budgets
- Conduct ROI analysis by project and complete ROI analysis within 30 days of executed project
- 5+ years of project management experience either within a large consumer based company or an advertising agency
- Must be proficient acting in and leading integrated process teams, coordinating and communicating to multiple stake-holders
- Experience within a startup, high tech environment is preferred
- High degree of confidence, strong, effective communication skills
- Must understand business goals, be able to run multi-campaign and project programs, and measure social media impacts against business objectives
- Ability to work across several projects simultaneously
- Plan, design, manage and execute projects to ensure delivery
- Leverage problem solving skills to ensure projects deliver on intent and maintain key project documentation
- Identify and implement improvements that streamline business process
- Demonstrate outstanding and effective communication and partnership skills which are essential for interacting and communicating with key stakeholders across all levels to manage, inform, and influence outcomes
- Monitor competitor business intelligence and stay current with industry business and technical trends
- Create and manage multiple budgets, ensuring objectives are achieved on time and within budget
- Lead and manage the implementation of marketing projects, which includes resource and project planning, execution and status updates
- Possess knowledge of all aspects of the departments marketing business and technical infrastructure
- Create reports, analyzes data and communicates findings for marketing programs
- Work with vendors to research marketing concepts and execute programs
- Multitasking and organizational talent
- A mastery of Microsoft Office
- An appreciation of visual design principles for effective communication
- Experience working with Campaign Management Tools such as SAS Customer Intelligence Studio (preferred)
- Understands marketing processes involved in campaign management
- You have at least 5-7 years of experience as a Project Management / Account manager
- Participating in strategy sessions with Marketing and Communications leadership and fee-earners as required
- Coordinating and overseeing edits and content updates as required – reviewing with fee-earners, Marketing Managers and/or Marketing Directors, and Research
- Liaising with Marketing Manager to finalize creative pitch and/or proposal for distribution
- Working with Marketing Manager to accurately track project in approved technology, capturing all pertinent material
- Write pitches and/or proposals
- Define roles and responsibilities for creative team members on a project basis
- Facilitate all cross-functional sign-offs
- Develop and drive optimization of high volume production schedule for multi-disciplinary creative team within an AGILE Scrum environment to ensure marketing deliverables meet strategic goals, product specifications, stakeholder requirements, quality standards, are delivered on-schedule and within budget
- Manage a large portfolio of complex projects within tight deadlines
- Coordinate and facilitate project planning meetings and stakeholder meetings
- College degree in business, marketing, public relations, communications or related field is preferred
- Five or more years of progressively more responsible project management marketing experience (or the equivalent)
- Experience working in consumer Financial Services direct marketing campaign management a plus
- 3 - 5 years' in marketing and brand management
- Can conform to shifting priorities and has ability to positively deal with ambiguity and change
- A strong desire to work with a Global Brand and enthusiasm!
- Manage a variety of digital projects and programs from inception to completion, including definition of project scope, steps to delivery and project budget
- Collaborate with internal customers and partners (IT, ecommerce, product marketing, sales, ) to gather content and business requirements for a variety of projects published via digital marketing channels (social media, email campaigns, web site)
- Identifies risk associated with project time, target and budget
- Develops options and recommendations to avert or mitigate identified risk
- Oversees Production Manager in sourcing and managing optimal outside photographic, print and production vendors
- Develops annual calendar overview of creative workflow
- Adheres to company standards to deliver error-free projects
- Act as project manager for the content team’s role in large cross-functional projects, for various content team projects
- Develop Implementation Plans that effectively control project implementation and post-project completion
- Ensure delivery of samples of completed projects to job owner, Director of Visual Branding, production manager and designer
- Minimum of five (5) years of experience in marketing and/or advertising
- Excellent organizational skills, the ability to pay close attention to detail
- Prior copywriting and proofreading skills preferred
- Advanced in MS Office Suite
- Must have experience working within CRM systems
- Minimum 2-3 years project management experience in a Marketing/Creative department
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Project Leader: Responsibilities, Job Description, Salary & Everything You Should Know
- Written by Contributing Writer
- Updated on August 3, 2023
In today’s hypercompetitive world, companies are ambitious in achieving aggressive goals, and it takes a team of well-skilled people to accomplish those. To ensure the team remains productive and positive, project leaders are called in to manage tasks and goals and are an integral part of the process.
This article will explore what makes a project leader, what you can expect to do in this role, how to determine whether it is right for you, and how you can gain th skills you need through a project management bootcamp .
What Is a Project Leader?
A project leader is responsible for steering a team to complete their project goals by coordinating actions through planning and focusing on the people aspect of the team to get tasks done.
Project Leader Roles & Responsibilities
Project leader job descriptions often ask for experience leading teams, organizing project tasks, and supporting the people working on the project. Project leader responsibilities will vary from company to company, but overall, they are expected to do the following tasks:
- Work with multiple different teams to understand needs and coordinate tasks
- Manage project schedules and communicate with stakeholders on progress through reports, presentations, etc.
- Orchestrate activities to lead the team efficiently to achieve project objectives
- Productively resolve issues and challenges and report to management to improve the quality of the project
- Offer emotional support to team members to encourage and motivate them to maintain a healthy and positive work environment
- Responsible for the day-to-day activities of your team
- Develop project plans with clear goals and details for team members to pick up tasks
- Allocate the appropriate personnel and resources to complete goals
How to Become a Project Leader
Project leader prerequisites & requirements.
Regarding what companies are looking for in project leaders, some prerequisites will need to be obtained to meet the requirements of a project leader job description.
Most project leader roles require a bachelor’s degree with majors spanning from business management, communication, marketing, or in the industry you plan to work in, such as IT, engineering, biochem, etc. To stand out from the competition, many opt to join training programs that specifically teach project leadership skills as well.
Project Leader Skills
Project leaders are, as the title suggests, leaders and will require skills that will help lead their teams to success. Those skills include both hard and soft skills included in the list below:
- Ability to think strategically
- Troubleshooting and multitasking skills
- Customer-service-oriented mindset
- Verbal and written communication skills
- Organized and able to manage multiple priorities and projects at the same time
- Proficiency with project management tools, methodologies, and software
- Adaptability to changing project priorities and requirements in the business
- Emotional and social intelligence to understand the needs of team members
- Problem-solving skills to tackle team and project issues
What Are the Different Kinds of Leadership Models?
As a leader, you can exercise your skills in the bandwidth of different models. Which one you choose depends on your preference, what your team needs at the moment, and your company’s culture. Here are the typical leadership models you can use and blend to get desired results.
Democratic leadership involves having a leader who takes in the opinions and suggestions of a group before making a final decision. This type of leadership increases group involvement and value and typically makes team members feel encouraged and listened to by the leader. And because they are involved in the decisions, they are more engaged in the outcome of the goal.
A leader following this method tends to be more focused on logic and objectives when it comes to taking in suggestions and is curious about different perspectives. This type of leadership can lead to increased engagement and creativity but also confusion and inequality if members lack experience or feel their opinions are not considered.
Autocratic is more hierarchical with the “do as you are told” approach, where decisions are made at the top, and the leader is in charge of dictating those tasks to the team. Autocratic leaders are not focused on collaboration; instead, they are focused on obedience and results. This type of leadership can become disempowering to workers and create a dependent relationship with leadership but it is effective in emergencies when decisions need to be made quickly and efficiently.
Laissez-faire leadership puts most decision-making responsibilities onto the team and trusts them to accomplish the task. As a laissez-faire leader, you are mostly hands-off and there to provide guidance when needed. This type of leadership can boost confidence in the team and result in faster decisions and more competent employees. But there is also the potential for slow or poor results if team members are unclear on overarching project goals or have poor time management skills.
Transformational leaders create big visions of the goal and can rally workers to believe in that goal, which, in turn, motivates them to push forward. This type of leadership can foster change, gain employee loyalty, and encourage belief and participation. At its best, it can make employees productive and collaborative to achieve their mission. Still, it can lead to burnout and requires a constant connection with the employees to maintain momentum and beliefs.
Project Leader Salary
Regarding benefits and salary, project leaders can expect to make an average of $82,579 a year, depending on location and industry. With more experience, that salary can increase up to $135,000 a year.
Project Leader Training Options
To become a project leader, there are plenty of options to explore, but few will give you the full breadth of knowledge and skills necessary to stand out from the crowd of applicants successfully.
Suppose you’re looking for a university-backed program that covers the building blocks you need for project leadership in a structured way. In that case, this Simplilelarn Post Graduate Program in Project Management , offered in collaboration with the University of Massachusetts, is an option. Upon completion, you will receive an official certification you can show employers to prove your skills.
Is Being a Project Manager Right for You?
Project management and project leadership must work hand in hand to achieve the great goals all companies have to move forward, and you can be a part of this great effort if you wish. If you are interested in managing people to keep them on track while organizing day-to-day plans, then project leadership may be a viable career path for you. To learn more, check out the project management course details.
Project Leader FAQs
What is a project leader vs. project manager.
The biggest difference between project leaders and project managers is that project leaders create plans to complete projects that focus on the needs of the people on the team. Project managers are in charge of the project’s higher-level, big-picture goals and keeping things on schedule and budget. If the project is a ship, you can think of the project manager as the one with the compass, keeping track of logistics and knowing where to sail and how far, while the project leader is the one working among the crew, understanding what each sailor needs to remain motivated and providing what they need on the ground level.
Is a Project Leader a Manager?
Typically, a project manager has the final decision on the direction of a project. Therefore, project leaders are technically not in managerial positions, but they have overlapping responsibilities in managing and addressing team needs and challenges to get to the same goal of completing a project.
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Marketing Team Leader Job Description, Duties, and Responsibilities
This post provides detailed information on the marketing team leader job description, including the key duties, tasks, and responsibilities they commonly perform.
It also highlights the major requirements you may be expected to meet to be hired for the marketing team leader role by most recruiters/employers.
What Does a Marketing Team Leader Do?
The marketing team leader is responsible for supervising a small team of marketing specialists to achieve the marketing goals of the company.
The marketing team leader job description entails liaising directly with internal departments to focus on planning and execution of marketing strategies, including digital, collateral, public relations, and event support.
It involves ensuring that project timelines are met and that communication is clear at all stages of the campaign.
These campaigns could incorporate a mix of different strategies, including email marketing, lead generation, and digital marketing; digital publishing, marketing collateral tools, templates, and training.
Marketing team leaders are responsible for creating and managing project plans and timelines to deliver marketing campaigns on time and escalate any issues that may prevent on-time delivery.
They also project manage major firm wide initiatives requiring marketing resources.
They are responsible for the coordination of marketing resources and capacity planning with internal staff, external freelancers, as well as agencies.
Their role also includes coordinating marketing budget and serving as the primary point of contact for internal finance team.
Marketing team leaders function as a key driver of the company’s future growth through launching new products, enabling a global sales force (where applicable), and evangelizing new innovations in offline and digital advertising.
Their role entails maintaining and improving the organizations market and brand position, utilizing a number of outlets, including digital marketing technology such as but not limited to: blogging, bylines, press relations, and industry events; presentations, data sheets, white papers, and customer case studies.
They are also required to work closely with account managers, account executives, sales engineers, etc. and empower them to effectively position the company’s products and solutions and differentiate their offerings from the competition.
Team leaders involve in marketing work closely with the product management team to help drive the product roadmap and go-to-market strategy for new products and new features.
They also work closely with the marketing and sales teams to drive sales and build brand awareness.
Their work description also includes developing well designed marketing content that is sales ready for the company’s website, email newsletters, advertising campaigns, and social media.
To become a marketing team lead, you must have a college degree, strong marketing background and a strong understanding of digital marketing, as well as CRM practices.
Some role based skills are also essential for success on the job. You must have experience leading a small team leadership and project management skills.
Strong communication, organizational, presentation, analytical, critical reasoning, and editing skills are essential.
They also require strong computer skills to perform their job descriptions successfully.
Marketing Team Leader Job Description Example/Sample/Template
The marketing team leader performs various functions, including coordinating the marketing, sales, and business development tasks in the organization, working through and with a small team of marketing specialists.
Their major tasks, duties, and responsibilities that commonly make up the job description of marketing team leaders are listed below:
- Participates/leads in marketing events, such as tradeshows and tabletop shows as needed
- Conducts online research and leads prospecting as needed
- Plans and drives all product promotions strategy of the company
- Develops and grows a team that fosters innovation and creativity
- Works collaboratively across departments to ensure the implementation of integrated strategies
- Educates staff members on strategies for building their personal brand
- Provides leadership for the team to come up with new marketing strategies (digital or offline) that are aligned with the business goals
- Monitors and reports goals and insights to clients through email, phone calls, and face-to face meetings
- Interacts daily with clients following the organization’s customer service standards
- Works closely with product teams to help drive the near and long term product roadmap
- Creates product positioning and messaging for online and digital marketing products, services, and solutions where applicable
- Builds the strategy and drives the execution of product launches and partnerships, including pricing, packaging, and positioning
- Assists in training and supporting sales team and channel partners to articulate product positioning and the advantages
- Partners with the organization’s corporate marketing team to launch content campaigns designed to drive and measure leads and increase brand awareness
- Supports the Corporate Marketing and PR teams with marketing content to improve brand positioning
- Provides support in the execution of effective lead generation programs via new businesses and customer-focused field-marketing events, trade shows, PR, webcasts, and online advertising
- Helping to turn key customers into references by establishing and developing relationships with them.
Marketing Team Leader Requirements – Skills, Knowledge, and Abilities for Career Success
When hiring for the marketing team leader role, recruiters need to be sure applicants for the position possess the right skills, abilities, knowledge, experience, etc. to be effective in performing the purpose, objectives, and obligations of the position that they will be required to do if employed.
Possessing these qualities and qualifications can also help candidates to succeed in their marketing careers.
Shown below are typical employers’ requirements that applicants for the marketing team leader position may be asked to meet before they are granted an interview or hired:
- Education: To work as a marketing team lead, one must possess a Bachelor’s Degree. The area of specialization/background preferred is determined by the industry the organization belongs. However, having a degree in Business Management or Marketing is usually considered, and an MBA/Masters is a plus
- Possess program/project management skills
- Presentation skills: Possess the confidence to give presentation to audiences of any size
- Communication skills: Excellent English writing, editing, and speaking skills; Ability to effectively communicate to stakeholders at all levels of the organization – from the end user (technical buyer) to the decision maker (economic buyer); A compelling storyteller with a strategic and analytical mind that can engage and educate customers and prospects
- Analytical skills: Strong analytical skills with ability to look at the broader perspective
- Teamwork abilities: Experience working in a highly collaborative environment where teamwork and self-motivation were critical for success. Experience leading a small marketing team is required
- Computer skills: High proficiency with PowerPoint, Excel
- Technical skills: Ability to quickly learn new technologies as well as plan and execute on deliverables with minimal supervision may be required
- Organizational skills: Ability to prioritize projects effectively, juggling multiple projects with tight deadlines. You approach your work in an organized manner
- Digital marketing skills: a deep understanding of digital marketing is essential as the online marketing world is moving fast. It is important to keep up with the tech industry/trends and be open to sharing your insights
- Interpersonal skills: The job of a marketing team leader requires strong interpersonal relationship skills for establishing, building, and maintaining relationship with multiple stakeholders
- Leadership skills: This is essential for them to have leadership mentality when approaching client and for internal situations
- Knowledge: Strong background in B2B collaboration across multiple business units, divisions or products may be required.
- Broad knowledge of marketing campaign management including digital, collateral, reporting and analytics
- Marketing experience, including email campaigns and advertising (such as Google AdWords)
- Working knowledge of social medial required (e.g. Facebook, LinkedIn, Twitter, and Instagram
- Strong understanding of CRM’s practices may be required, especially Salesforce
- Deep understanding of the digital marketing and/or ad tech industry, with previous experience serving as a subject matter expert in cross-channel advertising within an enterprise organization
- Experience managing events, including trade shows, webcasts, and conferences is a plus.
Employers or recruiters needing to make a good job description for use in hiring for the marketing team leader position will find the sample description provided in this article useful.
They are sure to be able to create a detailed description of the role using information about the marketing team leader duties and responsibilities presented in this article and increase their chances of attracting the best qualified candidates to their offer.
Individuals who are interested in a marketing career will also find this post helpful; they will be able to increase their knowledge of what team leaders in marketing positions do, and what qualities and qualifications they need to have to be successful on the job.
- Cover Letter
Marketing Project Manager: Job Description & Career Outlook
Marketing Project Management is a vital part of any business. It involves planning, organizing, and controlling the projects related to marketing campaigns that can help in increasing the company’s revenue. A marketing project manager is a professional who is responsible for managing all the elements of a marketing project from start to finish. This article will provide a comprehensive overview of the job description and career outlook of a marketing project manager.
A marketing project manager is responsible for leading the process of planning, executing, and closing marketing projects. The typical responsibilities of a marketing project manager include overseeing the project timelines, budget, scope, and resources, as well as managing the project team to ensure that the project meets its goals and objectives.
The role of marketing project manager is becoming increasingly important in today’s world as companies expand their marketing operations to reach more customers. A marketing project manager plays a crucial role in the success of any marketing campaign by ensuring that the project is completed on time, within budget, and to the specified quality standards.
Without effective project management, marketing campaigns can easily become uncoordinated, resulting in wasted resources and missed opportunities. Therefore, companies rely heavily on marketing project managers to keep their campaigns on track and generate a positive return on investment.
The scope of a marketing project manager’s role can vary greatly depending on the size of the company and the nature of the marketing campaign. They may be responsible for managing a single project or multiple projects simultaneously. The scope of a marketing project manager’s role may also include overseeing the creative development of marketing materials or working with external agencies to produce marketing assets.
In addition, marketing project managers may be responsible for developing marketing strategies, conducting market research, and analyzing campaign performance data to identify areas for improvement.
The scope of a marketing project manager’s role is to ensure that marketing projects are executed effectively and efficiently, while also meeting the company’s overall business objectives. In the following sections, we will explore the key job responsibilities, required skills, and career outlook for marketing project managers.
Job Description of a Marketing Project Manager
As a Marketing Project Manager, you will work with a team to develop and execute successful marketing campaigns. Your role will involve planning, budgeting, managing teams, and coordinating with various stakeholders to achieve the company’s objectives. In addition, you will be responsible for analyzing and reporting campaign performance to improve future outcomes.
A. Roles and Responsibilities
1. development of marketing plan.
Your primary responsibility as a Marketing Project Manager will be to develop effective marketing plans that meet the company’s goals. You will work with cross-functional teams to identify target markets, develop campaigns, and create timelines to ensure timely execution.
2. Budget Management
As part of your role, you will be responsible for managing the marketing budget. You will ensure that campaigns are executed within the budget and identify areas where cost savings can be made without compromising the campaign’s success.
3. Team Management
You will lead and manage a team of marketing professionals, including designers, writers, and digital strategists. You will ensure that everyone understands their roles and objectives, and motivate them to deliver high-quality work within tight deadlines.
4. Coordination with Stakeholders
As a Marketing Project Manager, you will also work closely with stakeholders such as sales teams, product managers, and executives to ensure that campaigns are aligned with company objectives. You will also communicate project status, risks, and issues to these stakeholders to secure their support and involvement.
5. Reporting and Analysis
You will be responsible for analyzing campaign performance and providing insights that inform future marketing activities. You will use data analytics tools to track performance metrics, identify trends, and create reports. You will also provide recommendations to improve campaign outcomes, including A/B testing, personalization, and segmentation.
B. Required Skills and Qualifications
To be successful as a Marketing Project Manager, you must have:
1. Educational Background
A Bachelor’s degree in Marketing, Business Administration, or a related field is typically required for this role. A Master’s degree is an added advantage.
2. Professional Experience
You must have at least 5 years of experience in marketing, with at least 2 years of experience in project management. Experience in a supervisory or managerial role is preferred.
3. Certifications and Training
Certifications in project management or marketing are an added advantage. Training in data analytics, leadership, or stakeholder management will also be beneficial.
C. Sample Job Description
As a Marketing Project Manager at XYZ Company, you will be responsible for developing and executing successful marketing campaigns that meet the company’s objectives.
Career Outlook for a Marketing Project Manager
As the business environment continues to evolve, the role of a Marketing Project Manager has become increasingly important in ensuring the success of marketing projects. This section will provide an overview of industry trends and statistics, market demand and supply analysis, as well as opportunities and challenges for Marketing Project Managers.
A. Industry Trends and Statistics
According to the Bureau of Labor Statistics, employment of Marketing Project Managers is projected to grow 8% from 2019 to 2029, which is faster than the average for all occupations. This growth is primarily attributed to the increasing importance of marketing in today’s business environment.
The demand for Marketing Project Managers is also being driven by the increasing popularity of digital marketing. With companies investing heavily in online marketing channels, Marketing Project Managers with experience in digital marketing are in high demand.
B. Market Demand and Supply Analysis
Although the demand for Marketing Project Managers is growing, the supply of qualified professionals is struggling to keep up. This has resulted in a candidate-driven job market, where employers are competing for a limited pool of talent.
Marketing Project Managers with a strong track record of success in planning and executing marketing campaigns are in high demand. In addition, those with a deep understanding of data analytics and market research are particularly sought-after.
C. Opportunities and Challenges
The career outlook for Marketing Project Managers is positive, with strong job growth projected over the next decade. However, there are also challenges that need to be addressed.
One of the biggest challenges facing Marketing Project Managers is the rapid pace of technological change. It’s essential for professionals in this field to stay up-to-date with the latest marketing technologies and tools.
Another challenge faced by Marketing Project Managers is the need to balance competing priorities. Successful marketing campaigns require a delicate balance between creative vision and strategic execution, and Marketing Project Managers must be able to navigate this balance effectively.
Despite these challenges, the opportunities for Marketing Project Managers are vast. With the growing importance of marketing in today’s business environment, and the increasing demand for qualified professionals, Marketing Project Managers can expect a promising career outlook.
The Marketing Project Manager job is a challenging but exciting career path, with strong job growth projected over the next decade. To succeed in this field, individuals must stay up-to-date with the latest marketing technologies and tools, and be able to navigate the delicate balance between creative vision and strategic execution.
Types of Marketing Projects Managed by a Marketing Project Manager
As a Marketing Project Manager, one of your main responsibilities is to oversee and manage various marketing projects. In this section, we will look at five different types of marketing projects that fall under your purview.
A. Digital Marketing Projects
In today’s digital age, digital marketing has become an essential part of any marketing strategy. As a Marketing Project Manager, you may be responsible for managing various digital marketing projects such as website development, search engine optimization (SEO), social media marketing, email marketing, and online advertising campaigns. You will work closely with marketing and web development teams to ensure that digital marketing campaigns meet business objectives, are delivered on time, and within budget.
B. Product Launches
Product launches are critical milestones in any company’s marketing strategy. As a Marketing Project Manager, you will be responsible for managing product launch projects from start to finish. This could include collaborating with product development teams, crafting product launch strategies, creating promotional campaigns, coordinating events, and monitoring the launch’s success metrics.
C. Event Management
Events are an effective way to build brand awareness, generate leads, and promote company products and services. As a Marketing Project Manager, you may be tasked with managing various events such as trade shows, conferences, and product launch events. From planning to execution, you will ensure that events are successful by coordinating with event vendors, managing event logistics, and measuring event ROI.
D. Traditional Marketing Projects
Traditional marketing refers to offline marketing techniques such as print ads, billboards, direct mail, and TV commercials. As a Marketing Project Manager, you may be responsible for managing traditional marketing projects that align with the organization’s goals and objectives. This could involve working with creative teams to develop marketing collaterals, negotiating media buys, and measuring the effectiveness of traditional marketing campaigns.
E. Brand Building
Brand building is an ongoing process that involves building a company’s reputation, establishing itself as a leader in its market, and fostering customer loyalty. As a Marketing Project Manager, you may be responsible for managing brand building campaigns that involve creating brand guidelines, developing brand messaging, and implementing brand awareness campaigns across various marketing channels.
A Marketing Project Manager is responsible for managing different types of marketing projects across various marketing channels. To succeed in this role, you must be a strategic thinker, an excellent communicator, and a team player who can work collaboratively with stakeholders across different departments.
Key Performance Indicators (KPIs) for a Marketing Project Manager
The success of a marketing project manager is measured through various key performance indicators (KPIs). These KPIs serve as metrics to evaluate the effectiveness of their marketing strategies and the Return on Investment (ROI) they drive. The key KPIs for a marketing project manager are Sales and Revenue, ROI, Customer Satisfaction and Loyalty, and Brand Awareness and Perception.
A. Sales and Revenue
One of the primary KPIs for a marketing project manager is sales and revenue. This metric measures the amount of revenue generated by the marketing initiatives deployed by the marketing project manager. Tracking the revenue will help the marketing project manager to identify the campaigns that drive the most revenue for the company. It also provides insights on the effectiveness of their marketing campaigns and helps the marketing project manager in making data-driven marketing decisions that drive the company’s growth.
B. ROI (Return on Investment)
ROI is another crucial KPI for a marketing project manager, as it measures the efficiency of their marketing investment. The ROI metric evaluates the monetary returns generated from the marketing investment and compares it to the costs incurred. The higher the ROI, the more profitable the company is, and the greater the success of the marketing project manager. An excellent ROI ensures that the company keeps investing in the marketing projects, ensuring the continued growth of the business.
C. Customer Satisfaction and Loyalty
Customer satisfaction and loyalty are also essential KPIs for a marketing project manager. The KPI measures how satisfied the customers are with the company’s products, services, or overall experience. A higher customer satisfaction rate leads to more loyal customers, which translates to repeat business and positive brand advocacy. This metric helps the marketing project manager to identify the pain points of the customers, which can be addressed through marketing campaigns that improve customer experience, improve product quality or resolve customer issues.
D. Brand Awareness and Perception
Brand awareness and perception are critical KPIs for a marketing project manager, as it measures the effectiveness of the marketing campaigns in making the brand more visible and recognizable. The more people are aware of the brand, the more likely the customers are to purchase it. Perception, on the other hand, measures how potential customers perceive the brand, which is crucial to building a positive brand image. Marketing project managers track the KPI through surveys, social media engagement or other metrics that gauge how the customers are responding to the brand.
The success of a marketing project manager is measured through various KPIs that serve as metrics to evaluate the effectiveness of their marketing strategies. Sales and revenue, ROI, customer satisfaction and loyalty, and brand awareness and perception are crucial KPIs for the marketing project manager to ensure the success of the company’s marketing initiatives. The KPIs provide insights into the performance of the marketing campaigns and help the marketing project manager to make data-driven decisions that drive business growth.
Steps to Become a Marketing Project Manager
If you’re interested in pursuing a career as a marketing project manager, there are certain steps you can take to make yourself more attractive to employers in this field.
A. Educational Qualification and Experience
Most employers require a bachelor’s degree in marketing, business administration, or a related field. Some may prefer candidates who have a master’s degree in business administration (MBA) or marketing.
Experience in marketing is important, and many employers require at least two to three years of experience in a marketing-related role. Candidates who have experience managing projects and leading teams may be preferred.
B. Applying for Marketing Project Manager Positions
When applying for marketing project manager positions, it’s important to tailor your resume and cover letter to the specific job you’re applying for. Highlight your relevant experience and skills, and make sure to showcase any relevant achievements or successes you’ve had in previous roles.
Networking can also be a valuable tool when searching for marketing project manager positions. Attend industry events, join professional organizations, and connect with other marketing professionals on social media platforms like LinkedIn.
C. Certifications and Training
While not always required, certifications and training can help make you a more competitive candidate for marketing project manager roles. Some popular certifications for project management include the Project Management Professional (PMP) certification from the Project Management Institute (PMI) and the Certified Associate in Project Management (CAPM) certification.
In addition, training in specific areas of marketing, such as content marketing, social media marketing, or email marketing, can be valuable in demonstrating your expertise in those areas.
D. Skill Development
Marketing project managers need a combination of technical skills and soft skills to be successful in their roles. Technical skills may include knowledge of project management software, data analysis tools, and marketing automation platforms.
Soft skills are equally important, and may include skills like leadership, communication, problem-solving, and conflict resolution.
To develop these skills, consider taking courses or attending workshops, reading relevant books and articles, or finding a mentor who can help guide you in your career development.
By taking these steps, you can build the necessary qualifications and skills to pursue a fulfilling career as a marketing project manager.
Career Path of a Marketing Project Manager
A career in Marketing Project Management can be both dynamic and rewarding. In this role, you would manage marketing projects from conception through to completion, ensuring that projects are delivered on time, within budget, and meet agreed-upon goals. As a Marketing Project Manager, you will be responsible for coordinating team members and external vendors, creating timelines, and monitoring progress. You will also need to have excellent communication skills to ensure that stakeholders are kept informed throughout the project life cycle.
To become a successful Marketing Project Manager, you must have several years of experience working in marketing, project management, or both. The following are the different levels of Marketing Project Manager positions:
A. Entry-level Positions
Entry-level Marketing Project Managers usually have a bachelor’s degree in marketing, business administration, or a related field. They may also be required to have some training or certification in project management. At this level, you will be responsible for supporting senior Marketing Project Managers by performing minor tasks, such as organizing project files, scheduling meetings, and communicating with team members.
B. Mid-level Positions
Mid-level Marketing Project Managers are expected to have between three to five years of experience in marketing or project management, with at least one year spent in a relevant field as a Marketing Project Manager. At this level, you will be expected to lead projects of moderate complexity, create project timelines, and be involved in project tracking and reporting. You will also be responsible for managing and supervising the project team.
C. Senior-level Positions
Senior-level Marketing Project Managers are often required to have between six to nine years of experience in marketing or project management, with three to five years spent managing marketing projects. At this level, your role will be to oversee complex marketing projects, manage and mentor junior project managers, and provide strategic direction to the marketing team. You will also be responsible for ensuring that projects meet business objectives, and working closely with other departments such as sales, customer service, and product development.
D. Executive-Level Positions
Executive-level Marketing Project Managers have an average of ten or more years of experience, with five or more years spent managing marketing projects at the senior level. At this level, you will be responsible for driving the overall marketing strategy, developing and executing key initiatives, and managing the marketing budget. You will also be responsible for shaping the marketing team and ensuring that it has the necessary resources, skills, and tools to achieve business goals.
The career path of a Marketing Project Manager requires a mix of skills and experience in marketing and project management. As you progress through different levels, you will face increasingly complex challenges and take on more significant responsibilities. With time, you can reach the executive level, where you will have significant influence on your organization’s marketing strategy and overall success.
Salary Expectations for a Marketing Project Manager
As with any other job, salary expectations for a Marketing Project Manager (MPM) are a key piece of information for anyone interested in pursuing this career path. While the amount of money a MPM can expect to earn can vary widely depending on numerous factors such as experience level, job location, and specific industry, there are some general industry averages, regional variations, and factors affecting salary that aspiring MPMs should be aware of.
A. Industry Averages
According to the website the research, the median annual salary for a Marketing Project Manager in the United States is $94,679, with a range of $79,903 to $110,989. This is slightly higher than the median annual salary for all marketing professionals, which is $88,890. However, it’s important to note that salaries can vary widely depending on the industry in which the MPM works. For example, MPMs working in the computer software industry have a median salary of $105,912, while those working in the healthcare industry have a median salary of $87,494.
B. Regional Variations
Geographic location can also play a significant role in the salary expectations for a MPM. According to a report by the Bureau of Labor Statistics, the highest-paying states for marketing managers (which includes MPMs) are New York, New Jersey, Delaware, Virginia, and California. However, it’s important to consider the cost of living in these states, as higher salaries may be offset by higher living expenses.
C. Factors Affecting Salary
There are a number of factors that can affect the salary expectations for a MPM. These include:
- Experience level: As with most jobs, MPMs with more experience generally command higher salaries than those just starting out in the field.
- Education level and certifications: Having a bachelor’s or master’s degree in marketing (or a related field) can make a MPM a more attractive candidate and lead to higher salaries. In addition, certifications such as those offered by the Project Management Institute (PMI) can also boost earning potential.
- Specific job responsibilities: MPMs with more complex job responsibilities, such as managing large teams or overseeing multiple projects simultaneously, may earn more than those with less demanding roles.
- Size and type of employer: As with most jobs, larger companies and those in higher-paying industries (such as technology) generally offer higher salaries.
While there are many factors that can affect the salary expectations for a Marketing Project Manager, the industry averages and regional variations can provide a starting point for understanding what to expect in terms of pay. It’s also important to consider the factors affecting salary and to factor those into any potential job opportunities or negotiations.
Advantages and Disadvantages of Being a Marketing Project Manager
As a Marketing Project Manager, there are several advantages and disadvantages that come along with the job. In this section, we will explore both the advantages and disadvantages of this role.
1. career growth opportunities.
One of the biggest advantages of being a Marketing Project Manager is the potential for career growth. This role offers a great opportunity for professionals who are looking to progress in their careers. As a project manager, you’ll have the chance to work on a range of different projects, which will help you develop new skills and gain experience in a variety of areas. This can lead to promotions within the company, or it can make you more attractive to other employers.
2. Competitive Pay and Benefits
Marketing Project Managers typically enjoy a competitive salary and benefits package. This is because the role requires a high level of skill and experience. They are expected to have a deep understanding of marketing strategy, as well as project management skills. In addition, managers may receive bonuses and other incentives for successful project completion.
3. Creative and Challenging Work
As a project manager, you’ll have the opportunity to work on a variety of exciting and creative marketing campaigns. This role offers a perfect balance of analytical and creative work that keeps the job interesting and challenging. You’ll need to use your creativity and analytical skills to come up with new ideas and strategies that can help the company achieve its marketing objectives.
4. Exposure to Different Industries
Marketing Project Managers get to work with clients from different industries, giving them an opportunity to expand their knowledge and experience. This can help them develop a broad understanding of different market segments and marketing strategies. Exposure to different industries also makes the job more interesting and exciting.
1. high stress and pressure.
Marketing project management can be a high-stress job due to the nature of the work. It involves working with tight deadlines, managing multiple projects simultaneously, and dealing with clients who can be demanding. All of these can add to stress levels and pressure. Constantly working under pressure can also be unhealthy and lead to burnout.
2. Long Working Hours
Marketing Project Managers often have long working hours due to project deadlines and last-minute client demands. This can be difficult for individuals who value work-life balance. Long working hours can also lead to fatigue and burnout.
3. Uncertainty and Instability
Marketing Project Managers may face uncertainty and instability, especially if they work in the agency space. Projects may come and go, and this uncertainty can affect job security. Agencies rely on clients for work, and the loss of a major account can lead to layoffs and even closure of the agency.
Being a Marketing Project Manager has both advantages and disadvantages. It can be a high-pressure job with long working hours, but it can also be rewarding and challenging.
Future Prospects for the Marketing Project Manager Role
As the marketing industry continues to evolve, so too does the role of the Marketing Project Manager.
A. Emerging Technologies and Trends
With the rise of emerging technologies, such as artificial intelligence (AI), machine learning, and automation, the role of the Marketing Project Manager is set to evolve. In particular, these technologies have the potential to streamline and optimize marketing processes, allowing project managers to focus on strategic thinking and problem-solving.
AI and machine learning, for example, can help optimize marketing campaigns by analyzing customer data and delivering personalized messages to targeted audiences. This can help project managers to better understand their customers, develop more effective marketing strategies, and ultimately drive better results.
Similarly, automation technologies can help project managers to streamline their workflow and free up time for more strategic thinking. By automating routine tasks, such as data entry or social media scheduling, project managers can focus on more high-level tasks, such as campaign strategy and analysis.
B. Impact of Globalization and Digitization
The impact of globalization and digitization on the role of the Marketing Project Manager cannot be ignored. As more and more companies expand their operations globally, project managers will need to adapt to new cultures, languages, and marketing practices.
Digitization, too, is changing the way that companies approach marketing. With the rise of digital channels such as social media, project managers must be able to understand and leverage these new channels to reach their target audiences.
To stay ahead in this changing landscape, Marketing Project Managers need to be flexible, adaptable, and able to think creatively. They must be able to identify emerging trends, anticipate changes in the marketing landscape, and adjust their strategies accordingly.
C. Role Evolving with Industry Changes
As the marketing industry evolves, the role of the Marketing Project Manager is likewise evolving. In particular, project managers are increasingly taking on a strategic role, overseeing the development and implementation of new marketing initiatives.
This means that project managers need to be able to think strategically, work collaboratively, and communicate effectively with stakeholders. They must have a deep understanding of their organization’s marketing goals, as well as the broader marketing landscape, in order to develop effective strategies that deliver results.
At the same time, project managers must be agile and adaptable, able to pivot their strategies in response to changing market conditions. This requires a combination of creativity and analytical rigor, as well as strong project management skills and the ability to work effectively under pressure.
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Marketing Project Manager
Job description overview.
A Marketing Project Manager is responsible for leading and managing marketing campaigns and projects from conception to completion. They work closely with cross-functional teams, including creative, content, and product teams, to ensure consistent messaging and branding. The Marketing Project Manager job description includes identifying project goals, creating project plans, tracking progress, and communicating updates to stakeholders. They must also be able to adapt to new situations and make quick decisions when unexpected issues arise.
Marketing Project Managers must have excellent communication skills, be highly organized, and have a strong attention to detail. They should also possess strong leadership skills, managing teams and delegating tasks effectively. Strong analytical skills are necessary to gather and analyze marketing data, interpret trends, and make informed decisions. The ideal candidate should have a Bachelor's degree in marketing, business, or a related field and several years of experience in project management or marketing. A Marketing Project Manager job description is suitable for individuals that have excellent organizational and interpersonal skills, are strategic thinkers and individuals that have a passion for marketing.
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Table of contents, job duties and responsibilities.
-Coordinate marketing project timelines and deadlines
-Create and oversee project budgets
-Manage relationships and communication with team members, vendors, and clients
-Track and report metrics and project progress to stakeholders
-Lead project meetings and ensure everyone is aligned on goals and outcomes
-Create project plans and documentation, including scopes of work, timelines, and budgets
-Monitor and analyze industry trends and competitors to inform project decisions
-Manage and delegate tasks to team members according to skillset and availability
-Ensure brand consistency and messaging across all marketing channels and touchpoints
-Identify and mitigate project risks and roadblocks before they become issues
Experience and Education Requirements
To be a Marketing Project Manager, you need a mix of education and experience. Typically, you'll need a Bachelor's degree, preferably in Marketing or a similar field. However, some employers may accept degrees in other areas with relevant coursework. Beyond formal education, you'll need many years of experience in marketing and project management. A Marketing Project Manager plans and executes marketing projects, so experience in both areas is critical. Good communication, organization, and leadership skills are also essential. Additionally, familiarity with marketing technologies like social media and analytics tools is necessary to stay up to date with industry trends.
Marketing Project Manager salary ranges in the United States typically fall between $70,000 and $120,000 per year, with the average being around $93,000 (according to Glassdoor). Of course, such salaries can vary depending on factors such as industry, level of experience, and geography. In other countries, such as the United Kingdom, Marketing Project Managers tend to earn between £30,000 to £55,000 per year (according to Prospects.ac.uk).
Overall, Marketing Project Manager positions offer competitive salaries and can lead to promising career growth opportunities in the marketing industry. However, it’s important to do thorough research on the individual company and position to ensure a fair and desirable salary is being offered.
The career outlook for a Marketing Project Manager looks bright for the next 5 years. According to the Bureau of Labor Statistics, employment in the Marketing Management field is projected to grow 10% from 2016 to 2026. The increased demand for online sales and digital marketing requires Marketing Project Managers to have advanced skills in data analysis, social media, and user experience. Additionally, companies are recognizing that they need to reach out globally, so the demand for international marketing skills is on the rise. Marketing Project Managers can expect to work for a broad range of industries, including healthcare, technology, retail, and financial services. All of these factors lead to a promising career outlook for those pursuing Marketing Project Management as a career.
Frequently Asked Questions (FAQ)
Q: What does a Marketing Project Manager do?
A: A Marketing Project Manager oversees and manages projects related to marketing campaigns. They analyze market trends, develop strategies, budget, plan and execute projects.
Q: What are the qualifications for a Marketing Project Manager?
A: Most Marketing Project Manager positions require a Bachelor's degree in Marketing, Advertising or a related field, plus 3-5 years of experience in marketing management, project management, or related field.
Q: What skills do I need to be a successful Marketing Project Manager?
A: Excellent communication, organization, problem-solving, and project management skills, as well as knowledge and experience in marketing concepts, research and analytics, budgeting, and vendor management.
Q: What is the typical work environment for a Marketing Project Manager?
A: Marketing Project Managers work in a fast-paced, deadline-driven environment. They may work in-house with marketing teams or at an advertising agency, interacting with various departments, clients, and vendors.
Q: What kind of salary can I expect as a Marketing Project Manager?
A: According to Glassdoor, the average salary for a Marketing Project Manager is $72,000 per year. The range varies based on location, company size, and experience.
Marketing roi analyst, sem coordinator, sem manager, brand manager assistant, advertising operations manager.
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Table of Contents
Marketing project coordinator job responsibilities, marketing project coordinator job requirements, salary ranges for marketing project coordinators, similar roles to marketing project coordinator, get more marketing project coordinator job description inspiration, hire better, more affordable marketers, marketing project coordinator job description template.
Our company is looking for a Marketing Project Coordinator who will conceptualize, organize, and oversee the execution of the company’s projects. Your responsibilities in this position will include creating marketing strategies and concepts, monitoring the ongoing projects, and empowering the marketing team to execute project-specific tasks on time and within budget.
Previous experience coordinating marketing projects or any similar marketing-associated initiatives is required. Analytical and problem-solving mindset, as well as superb organizational skills are necessary to be successful in this role.
- Handling the delivery of various marketing-related campaigns and plans of action within the predetermined scope
- Assisting the marketing project team with the development of the planned projects and campaigns
- Defining project priorities, creating project schedules, and monitoring project progress
- Assigning deadlines for the activities within each project phase
- Revising, recording, and assigning project requests
- Coordinating budget and performance reporting
- Ensuring that the marketing team members have all necessary resources and materials to work on projects without being blocked
- Monitoring the entire project flow and determining areas of improvement
- Communicating the existing issues to the rest of the team and looking for effective solutions
You must comply with the following requirements to be considered for the Marketing Project Coordinator role:
- Bachelor’s degree in Marketing, Business, Journalism, Communications, or a related field
- Minimum of three years of experience in marketing-related jobs or project management/coordination positions
- Knowledge of project management programs and other related tools, such as Trello, Basecamp, or Asana
- Capability of understanding complex issues and conveying them to other people in a simple way
- Ability to handle multiple projects and initiatives concurrently
- Experience with using MS Office programs and Google Docs
The salary of a Marketing Project Coordinator usually depends on the employee’s experience, education level, type of employment contract, or the company’s reputation.
Another significant factor that decides how much you should pay a person in this position is the location. The following table lists the amounts Marketing Project Coordinators earn per year in ten U.S. cities, according to Glassdoor :
Customizing your job description will help you create a more precise Marketing Project Coordinator job ad that’ll catch the eye of qualified candidates while deterring unqualified ones. Here are some examples of what you can do to accomplish this goal:
- Decide whether the demonstrated experience of a candidate can substitute the education competencies —If you are ready to consider applicants who don’t have a bachelor’s degree or meet other desirable education-related requirements, mention it in your ad. In many cases, a talented individual who has already worked within a relevant field can bring much more success than an educated one that lacks previous experience
- Explain what field the projects are related to —The more precise you are regarding your business niche, the more qualified individuals will recognize a good opportunity in your job ad. If you operate within multiple fields/industries, feel free to include the info about them when writing the job description
- Add more information about your company’s employment conditions to your ad —Besides the salary range, your job ad should contain a list of available benefits for your employees. If you offer paid time off/holidays or give special bonuses to your workers, let the applicants know that
If you aren’t sure whether the Marketing Project Coordinator is the expert you are seeking, explore the following job description templates to find a more suitable role for your team:
- Marketing Project Manager
- Marketing Project Specialist
- Email Marketing Coordinator
- Marketing Traffic Coordinator
- Marketing Director
- Digital Production Coordinato
- Social Media Marketing Coordinator
- Marketing Production Coordinator
- Marketing Communications Coordinator
- Marketing Coordinator
- Digital Content Coordinator
- Marketing Operations Coordinator
Exploring actual job description examples from various employment websites is the best way to learn how to write your Marketing Project Coordinator job ad. Discover the tricks other companies use to make their job offers more captivating and get the attention of the best candidates! Find the most extensive job ad databases on:
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Project Manager, Performance Marketing
All applicants applying for U.S. job openings must be legally authorized to work in the United States and are required to have U.S. residency at the time of application.
The Performance Marketing team is seeking a Project Manager to coordinate work related to the privacy program across multiple vendors, marketing channel teams, engineering squads, and ad agencies.
- Bring new teams up to speed with project work: communicate goals; define coordination process between Marketing Technology and other tech teams; and manage projects
- Partner with the Privacy Program Manager to implement new privacy law requirements and distill those into technical requirements for Martech or other teams
- Track status and dependencies for in-progress work across Performance Marketing, Martech, Analytics, and other teams, as well as vendors; flag delays and project risks.
- Define cross-functional / cross-squad communication cadence
- Help ensure Marketing and Martech teams follow established processes
- Act as go-to communication hub for urgent work: ensure the right people are consulted for critical business decisions, and that stakeholders understand priorities and impacts.
- Send out weekly or bi-weekly status updates and maintain the interna sites where all stakeholders review project updates
- Coordinate cross-team comms with vendors: route inbound and outbound questions about data signals to the appropriate teams. Act as the centralized point of contact for ad platform privacy discussions across internal Marketing, Martech, Analytics teams; ad platforms; and agencies. Ensure teams are aligned on priorities. Record key decisions and action items from privacy- and signal-related conversations across teams.
- Excellent written, verbal, online communication skills
- Project management experience, developing timelines and trackers, to do lists, and communication plans, coordinating meetings, setting goal posts and deliverable dates
- Digital advertising is a plus– high level understanding of online ad platforms like search engine marketing and facebook or pinterest ads
- Experience with Agile process is a plus
Exact compensation may vary based on skills, experience, and location.
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Ramsey Solutions Careers
Digital marketing project manager.
Project Management Nashville, Tennessee
On-Site Work Only: Franklin, TN - Flex Hours Options Available
As a Project Manager , you're a process hacker from all sorts of backgrounds who value people over process and deliver life-changing products with excellence. You'll equip our digital product and marketing teams to work effectively and efficiently in a way that makes all of us at Ramsey Solutions proud.
What You’ll Do:
- Help the team get stuff done - our work only helps customers if it’s done.
- Collaborate with the team to clear blockers, stay focused, and intercept distracting work
- Prioritize the in-progress work and make related critical decisions
- Reduce delay! Find hang-ups in the workflow (processes) and fix them with the team.
- Lead the team in ongoing exercises to understand, document, and improve their workflow
- Interpret data from JIRA to spot workflow problems, plan for work, and recommend hires
- Coach the team – we DON’T expect you to have all the answers or hand out assignments.
- Guide your teammates to the next right action by facilitating discussions and asking insightful questions
- Educate the team on Kanban’s best practices and how to apply them in real-time
- Grow! Our teams are constantly leveling up and we need you to stay ahead of them.
- Set personal growth goals with your leader and get support to achieve them
- Know what it takes to advance your PM career through a clear growth track
Skills Needed to Win:
- 3+ years in a project management role or equivalent experience
- Great interpersonal, organizational and time management skills
- Ability to be flexible and comfortable with frequent change
- Strong communication skills, both oral and written
- Attention to detail and follow-up skills
- Conflict management and problem-solving skills with a solution-oriented mentality
- Ability to influence without authority and coach team members
$60,000 - $88,000/year* + profit sharing + benefits
*Range depends on level of skill and overall experience.
We’re on a mission to change lives. Join the crusade! Apply now.
EOE, including disability/vets
Web Project Manager
- Madison, Wisconsin
- GENERAL SERVICES/VC STRATEGIC COMMUNICATION
- Information Technology
- Partially Remote
- Staff-Full Time
- Opening at: Nov 10 2023 at 11:50 CST
- Closing at: Nov 26 2023 at 23:55 CST
University Marketing, within the Office of Strategic Communication, is seeking a full-time Web Project Manager to help the team build innovative, well-engineered websites while informing the online strategy for the University of Wisconsin-Madison. We are a supportive unit that offers continuous learning opportunities and a collaborative environment. University Marketing's dynamic team creates websites that serve the entire UW-Madison campus. The university's gateway site ( www.wisc.edu ), the official UW Wordpress theme, and the campus news site and alumni magazine are a few of the web properties in our portfolio. More recently we've launched several showcase sites including exploreuw.wisc.edu , origins.wisc.edu , and 175.wisc.edu . Our ideal candidate will embrace working with digital and user experience designers, developers, and writers to create and improve UW websites. Our team currently uses a combination of agile and waterfall methodologies to manage multiple concurrent projects, in collaboration with colleagues throughout the university. We are looking for a talented project manager to help systematize our project management processes, as well as transition to our newly-acquired project management platform, Asana. Our team values organization, flexibility and a sense of humor. You will collaborate with a growing team of designers, user experience experts, and developers. This position reports to the Web Director who values team players with a can-do attitude. Hybrid or remote work environment, up to 100% remote.
- 15% Serves as a main point of contact for clients in the development and implementation of moderately complex projects
- 60% Provides moderately advanced technical and analytical guidance to project teams. Identifies and estimates tasks and applies established project management, process improvement, and budget and cost analysis methodologies to identify obstacles and drive project completion
- 5% Drafts and delivers project status communications and reports
- 5% Sets and manages the budget, scope, and timeline for projects
- 5% Participates in the initial project conception stage along with a client in order to better meet the needs of the client and to translate those expectations to web team colleagues
- 5% Communicates effectively with team designers, developers, and writers to ensure they are focused on the right tasks at the right time
- 5% Works closely with Web Director to determine team priorities and roadmap
Institutional Statement on Diversity:
Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals. The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background - people who as students, faculty, and staff serve Wisconsin and the world. For more information on diversity and inclusion on campus, please visit: Diversity and Inclusion
Preferred Associate's Degree
Required Qualifications: - Minimum of two years experience managing website/web application projects. - Solid understanding of user-centered design principles and website development processes. - Experience setting project goals, scope, and timeline, as well as regularly reporting on project status and forecasting team workload. - Demonstrated ability to manage concurrent projects and consistently meet deadlines. - Experience using Asana, GitLab, or similar project management platform. - Strong leadership, collaboration, and problem-solving abilities. - Excellent verbal and written communication skills. - Superior attention to detail and organizational skills. - Experience managing project expectations between team members and clients. - Demonstrated ability to work independently and in a team setting. Preferred Qualifications - Experience with both Agile and waterfall project management methodologies. - Project management certification such as Scrum certification or Project Management Professional (PMP)? certification. We recognize that qualified applicants come from a variety of backgrounds, life experiences, and levels of educational access. We encourage you to apply even if you don't match all of the qualifications listed above.
Full Time: 100% This position may be hybrid or fully remote.
Appointment Type, Duration:
Terminal, 12 month appointment. This position has the possibility to be extended or converted to an ongoing appointment based on need and/or funding
Minimum $77,100 ANNUAL (12 months) Depending on Qualifications This position offers a comprehensive benefits package, including generous paid time off, competitively priced health/dental/vision/life insurance, tax-advantaged savings accounts, and participation in the nationally recognized Wisconsin Retirement System (WRS) pension fund. For a summary of benefits, please see https://www.wisconsin.edu/ohrwd/benefits/download/fasl.pdf
Please note that successful applicants are responsible for ensuring their eligibility to work in the United States (i.e. a citizen or national of the United States, a lawful permanent resident, a foreign national authorized to work in the United States without need of employer sponsorship) on or before the first day of employment. University sponsorship is not available for this position.
How to Apply:
Click 'Apply Now' to start the application process and create a UW Jobs profile. You will be prompted to upload a cover letter and resume. Your cover letter should highlight your experience, knowledge, and skills as they relate to the qualifications listed for this position.
Kory Breuer [email protected] Relay Access (WTRS): 7-1-1. See RELAY_SERVICE for further information.
IT Project Manager I (B)(IT148)
A02-GENERAL SERVICES/VC FOR UNIV RELATIONS/MARKETING
The university of wisconsin-madison is an equal opportunity and affirmative action employer..
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Full-time Part-time Freelance Entry-level High-paying International
Project Manager at Sidetrade
- United States
- Professional Services
Are you seeking an exciting opportunity to join a fast-growing international company that is a leader in its market? Are you seeking an exciting opportunity to excel as a consultant trainer? Passionate about Technology and Global Organizations?
Join us and embark on a rewarding journey where you can make a significant impact in driving client satisfaction and success! Sidetrade is a global SaaS provider recognized as a Leader by Gartner in its Magic Quadrant. (https://go.sidetrade.com/GartnerMagicQuadrant22.ht.)
You will become a part of a dynamic and collaborative environment, with a customer-focused culture of innovation. You will have the unique opportunity to drive client success and optimize the implementation of our cutting-edge products within organizations. We’re fast-paced, pursue excellence in everything, and have much fun along the way!
As a Project Manager at Sidetrade, you will be a technical point of contact for each client and will ensure we are delivering on our commitments for the project. You have extremely strong organization and communication skills and thrive in a fast-paced environment.
About Sidetrade and its amazing Professional Services team
Sidetrade is a fast-growing international software company that is transforming the Order-to-Cash process for global enterprises. Its AI-powered SaaS platform digitizes the financial customer journey, empowering CFOs to secure and accelerate cash flow generation. Recognized as a leader in Gartner’s Magic Quadrant for two consecutive years, Sidetrade fosters a culture of innovation, collaboration, and customer-centricity from its headquarters in Europe and North America.
Professional Services team consists of experienced professionals who share a deep passion for technology and serving large organizations. Together, they are committed to providing our worldwide customers the best experience with our advanced software technology, transforming their work processes. We provide comprehensive training, coaching, assets, and mentorship to empower every team member’s growth and success.
What you will be doing:
- Understand and evaluate customer needs to create an SaaS implementation solution working together with functional and technical resources
- Develop project plans and define priorities, scope, timeline, goals, and key milestones
- Make sure projects are implemented and delivered within budget and deadlines
- Manage issues and risk and deploy risk mitigation strategies as appropriate
- Deliver high level presentations to audiences ranging from executives to end users
- Ensure an effective communication both externally and internally on project status
- Up to 30% travel
Who you are:
- 6+ years successful B2B Project Management experience
- SaaS implementation experience, ideally in E-invoicing / Order to Cash domain
- Experience in application/data integration
- Experience with financial applications
- Experience in client facing role
- Experience in working with teams in different countries is a plus
- Excellent problem solving and analytical skills
- Driven and results oriented
- Effective verbal and written communication skills
- Excellent stakeholder management
Your Team at Sidetrade
Professional Services team are a group of experienced professionals who are all passionate about technology and, above all else, our customers. We are committed and excited to bring our knowledge, experiences, solutions and technology to our customers across the globe and changing the way they work.
We ensure each team member receives the training, coaching, tools, and mentorship they need to grow and be successful. You will have the assistance and support of every member of the Professional Services team and the wider business to help you succeed at Sidetrade.
In your new role- within 90 days, you will:
- Attend the Sidetrade New Hire Bootcamp, where you will learn our company mission, vision story and understand what makes Sidetrade unique
- Have a full overview of Sidetrade solutions and technologies
- Follow product and Sidetrade implementation methodology training
- Meet & shadow current members of the Sidetrade Professional Services team
- Full alignment with your manager to key objectives
- Develop an action plan to achieve your goals
Sidetrade is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind: Sidetrade is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment
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Job Posting for Project Manager at Connexus Credit Union
Connexus Credit Union - Who We Are:
Serving members across all 50 states, Connexus Credit Union is a member-focused cooperative that is proud to return profits to member-owners through high yields for checking accounts and deposit products, as well as competitive rates for personal, home, and auto loans. From its early beginnings on through the years, Connexus has remained a strong, growing, and secure financial institution that remains committed to serving the financial needs of our member-owners across the country.
Connexus offers an Amazing Benefits package:
25 days of paid time off and 7 paid holidays
16 hours of paid Volunteer Time Off
401K Retirement with up to 6% employer match
Excellent Health, Dental, Vision insurance, including multiple plan options
Health Savings Account with generous employer contributions
Employer paid Life insurance, Short-Term and Long-Term Disability
Tuition Reimbursement from $4,000 - $7,000 per calendar year
Robust Learning and Development program that includes an annual professional development stipend
Connexus has a Values-Based Culture :
Our Values of Integrity,Respect,Transparency,Wellbeing and Synergy aren't just words on a page; our values dictate the actions of the organization and everyone within it. We demonstrate our values in every personal interaction, phone call, and email - every day.
About the Role:
A Project Manager is the champion of success for a variety of project types within Connexus Credit Union. Reporting to the PM0 Manager, the Project Manager leads teams and develops relationships to achieve project goals. Within a collaborative work environment, a project manager guides, motivates, and supports the project teams.
Responsible for the delivery (execution) of projects, ranging from three to eight projects at any given time
Drives key project decisions by meeting scoped deliverables and outlining risks and issues
Assists with the discovery of resources needed to reach objectives and manages resources in an effective and efficient manner
Prepares budget based on scope of work and resource requirements and tracks project costs to ensure we're staying within approved budget
Analyzes and solves problems that are complex in nature and presents multiple recommendations on solutions
Provides transparency, accuracy and appropriate status updates including communicating any variances from scheduled delivery dates.
Demonstrates when and how to communicate issues and when they should be escalated
Manages contracts with vendors and suppliers by assigning tasks and communicating expected deliverables
Measures project performance to identify areas for improvement
Responsible for the coordination and completion of projects ranging in duration from six months to two years on time and within budget and scope
Oversees all aspects of projects including setting deadlines, assigning responsibilities and monitoring project progress
Works directly with key stakeholders to ensure deliverables fall within the approved scope and budget
Coordinates internal resources and third parties/vendors for the seamless execution of projects
Assists in the creation of project scope and objectives, involving all relevant stakeholders and ensuring resource and technical feasibility
Develops a detailed project schedule and work plan to monitor and track progress. Regularly prepares project status reports for upper management.
Measures project performance and manages changes to the project scope, schedule and budget using standard techniques
This position is remote
Bachelor's degree or commensurate experience is required
3 years of project management is required
2 years of prior experience working in or with a financial institution is required
Strong familiarity with project management software tools, methodologies, and best practices
Experience seeing projects through the full lifecycle
Proven ability to complete projects according to outlined scope, budget, and timeline
Connexus Credit Union's Recent Recognitions:
2022 Best Credit Union - Bankrate
2022 Best Checking Account - Forbes Advisor
2022 Best Credit Union in the U.S - Kiplinger
Fourth Largest Credit Union in Wisconsin (by asset size)
Equal Opportunity Employer/Disabled/Veterans/41 CFR 60-1.4, 41 CFR 60-1.35
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