How to Write a Film Business Plan in 2024 (+ Examples)

Discover how to create an effective film or movie production business plan for 2024, ensuring your project stands out in the competitive cinema industry.


8 minute read

Film business plan

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Short answer

What is a film business plan?

A film business plan outlines the financial, operational, and marketing strategies of a film project.

It serves as a blueprint for production and a tool to attract investors, detailing budget, target audience, distribution, and potential returns.

You must rule the business field, otherwise your film fades into obscurity

Why do some films soar while others sink into the abyss of forgotten dreams? Is it just the whims of fate, or is there a missing piece in the puzzle that dictates this divide? The truth hits harder than one might expect: neglecting a solid film business plan can silently torpedo even the most promising projects.

In the fiercely competitive realm of cinema, overlooking the strategic underpinnings of film production doesn’t just risk obscurity-it nearly guarantees it.

This blog post unfolds the blueprint to wielding a film business plan as your most potent weapon, ensuring your cinematic vision doesn’t just flicker in the dark but blazes brightly for the world to see.

How to make an effective film business plan?

An effective film business plan is more than just paperwork; it's the roadmap to your project's success.

It blends vision with reality, guiding you and convincing others of your film's potential.

Here’s what makes it work:

Set clear targets

Before diving into the numbers and marketing strategies, you need to define what success looks like for your film.

This foundation will guide every decision you make moving forward.

Specify film goals: Are you aiming for festival acclaim, box office success, or critical recognition? Define this early on.

Establish benchmarks: What milestones must you hit during production and post-production to stay on track?

Measure success: Decide how you'll evaluate the success of your film, whether through audience reach, revenue, or awards.

Craft your budget

A well-thought-out budget is critical to securing funding and managing your resources efficiently.

It reflects the cost of turning your vision into reality and demonstrates financial acumen to potential investors.

Detail expense allocation: Break down your budget into categories like pre-production, production, post-production, marketing, and distribution.

Forecast production costs: Estimate the costs associated with each phase, including cast and crew salaries, location fees, set design, and equipment rental.

Secure financial backups: Plan for unexpected expenses by setting aside a contingency fund. This proactive approach reassures investors that you’re prepared for unforeseen challenges.

Analyze the market

Understanding the marketplace and where your film fits within it is crucial for positioning and eventually selling your film.

Pinpoint target demographics: Who is your film for? Identifying your audience informs your marketing strategy and distribution plan.

Study market competitors: Analyze films similar to yours that have succeeded or failed. What can you learn from them?

Track industry trends: Stay updated on shifts within the film industry, from emerging genres to changes in consumer behavior and distribution platforms.

Plan distribution

A distribution strategy outlines how you’ll bring your film to your audience, making it a critical component of your business plan.

Select distribution channels: Will your film be released in theaters, streamed online, or both? Each platform offers different advantages and challenges.

Schedule release phases: Timing can impact your film’s success. Plan your release around film festivals, awards seasons, or other strategic dates.

Project revenue streams: Estimate how much revenue your film will generate from each distribution channel. This projection helps in setting realistic financial goals and appealing to investors.

8 key components every film business plan needs

Crafting a film business plan is like drawing a map for your project's journey to success.

Here are the essential components you need to include to thrive in the competitive landscape:

Executive summary : Start with a bang! Your summary should hook readers by succinctly presenting the film's concept, its unique selling points, and why it's bound for success.

Financial projections: Show me the money. Include detailed forecasts covering production costs, marketing expenses, and potential revenue. Use clear, digestible figures.

Market analysis: Know your battlefield. Dive deep into the film industry's current landscape, identifying trends, opportunities, and potential challenges.

Target audience: Who's watching? Define your primary viewers by demographics, interests, and viewing habits, tailoring your film to meet their expectations.

Production timeline: What's the plan? Provide a clear timeline for pre-production, shooting, post-production, and release, ensuring a roadmap to follow.

Team bios: Who's behind the magic? Highlight the experience, achievements, and roles of key team members. The team bio slide demonstrates why they're right for the project.

Risk management: Prepare for the unexpected. Identify potential risks, from budget overruns to delays, and how you plan to mitigate them, ensuring you're ready for anything.

Marketing and distribution plan: Get the word out. Outline your strategy for promoting your film, incorporating marketing plan templates to enhance your approach. From social media campaigns to film festivals, detail how you plan to distribute it.

7 film business plan examples for winning partners and investors

These seven examples focus on showcasing the project's distinctive features, proving market appeal, and highlighting past achievements.

They also offer thorough financial forecasts, detailed strategies for distribution, present marketing tactics, and stress the team's dedication and expertise.

1) Documentary proposal

Outline your vision for a gripping documentary that connects deeply with viewers and investors.

Market focus: Targets audiences interested in real-world issues, educational content, and social change. The proposal underscores the documentary's relevance and potential impact on society.

Operational model: Highlights on-location filming, expert interviews, and archival footage. It emphasizes storytelling technique and narrative structure.

Financial projections: Outlines funding needs for research, travel, and post-production editing. It details potential funding sources like grants, crowdfunding, and sponsorships.

2) TV series pitch deck

Present your TV series’ unique world and characters in a way that grabs attention and excites networks.

Market focus: Aim at specific demographics craving serialized storytelling. It showcases the series' unique selling proposition and potential for audience engagement.

Operational model: Describes the production setup, episode scheduling, and potential for multiple seasons. It emphasizes character development and plot arcs.

Financial projections: Project revenue from advertising, syndication, and streaming platforms. It calculates production costs per episode and potential ROI.

3) Movie pitch deck

Showcase your movie's potential with a visually striking pitch that highlights its blockbuster appeal.

Market focus: Targets movie-goers looking for specific genres or themes. The pitch deck captures the film's appeal and its fit in the current cinematic landscape.

Operational model: Details the filming timeline, post-production process, and key creative talents involved. It highlights cinematography, special effects, and soundtrack.

Financial projections: Estimates box office earnings, streaming rights sales, and ancillary revenues. It includes budget requirements for production and marketing.

4) Film production proposal

Detail the step-by-step journey of bringing your film from concept to screen, ensuring clarity and confidence.

Market focus: Caters to investors and stakeholders with an interest in backing profitable film projects. It outlines the film's market potential and target audience.

Operational model: Outlines pre-production planning, shooting schedule, and post-production workflow. It stresses efficiency, innovation, and quality control.

Financial projections: Details budget allocation, expected funding sources, and return on investment timelines. It emphasizes cost control and revenue maximization strategies.

5) Film sponsorship proposal

Demonstrate how partnering with your film offers sponsors a unique opportunity to engage with their target audience.

Market focus: Target brands and businesses looking to align with the film's theme or audience for promotional benefits. It illustrates demographic alignment and marketing opportunities.

Operational model: Describes promotional activities, branded content integration, and sponsor visibility throughout the film and its marketing materials.

Financial projections: Details sponsorship tiers, benefits for each level, and expected contribution towards the film's budget. It underlines the mutual value exchange.

6) Comedy show proposal

Pitch your comedy show as the next big hit, emphasizing its humor, format, and audience appeal.

Market focus: Aim at viewers seeking entertainment, humor, and relief from everyday stresses. It underscores the show's comedic style and potential fan base.

Operational model: Highlights the format, frequency of episodes, and comedic talent involved. It details the production setup for live performances or studio recordings.

Financial projections: Project revenue from ticket sales, streaming platforms, and merchandise. It outlines budget requirements for talent, production, and marketing.

7) Short film proposal

Concisely convey your short film's narrative, style, and impact to capture the interest of festivals and financiers.

Market focus: Targets film enthusiasts, festivals, and digital platforms looking for innovative, concise storytelling. It details the short film’s thematic uniqueness and appeal.

Operational model: Describes the compact production schedule, creative process, and distribution strategy for film festivals and online viewing.

Financial projections: Estimates production costs, potential prize winnings, and revenue from online distribution. It includes funding strategies such as crowdfunding or grants.

How can you design a film business plan?

A film business plan is akin to a movie trailer, designed to showcase and persuade.

It outlines the project's path, from concept to distribution, emphasizing its unique aspects and potential success.

This plan details marketing strategies, financials, and audience engagement, serving as a blueprint for navigating the film industry and highlighting the project's viability and impact.

8 film business plan design tips:

1. Embrace scrollytelling

Scrollytelling , or scroll-based storytelling, brings your proposal to life, turning static information into an interactive journey.

This approach keeps readers hooked, transforming your business plan into an engaging story.

Here's a great example of scrollytelling in action:

Business plan scrollytelling example

2. Incorporate interactivity and multimedia

Move beyond traditional documents by including interactive elements like teaser trailers, character explorations, or virtual set tours.

These features not only spotlight your film's unique aspects but also maintain investor interest.

3. Use data visualization

Display market analysis, audience demographics, and financial forecasts with clear visuals.

Convert intricate data into straightforward graphs, charts, and infographics, making your strategy visually enticing and easy to understand.

Here's a great example of a data visualization slide:

Data visualization slide example

4. Personalize your deck

Use tools that allow customization, such as integrating the viewer's name or tailoring content to specific investor queries.

Personal touches can create a deeper connection and show thorough attention to detail.

Here's an example of a personalized proposal slide:

how to make a good personalized proposal deck

5. Use cohesive branding

Ensure your business plan mirrors your film's branding through consistent colors, fonts, and imagery.

This not only improves aesthetic appeal but also immerses your audience in the world you're building.

Here's an example of a branded deck:

Branded deck example

6. Design for all devices

In today's mobile-first world, your proposal needs to look great on any device.

Responsive design ensures that your proposal adapts to different screen sizes, providing a seamless experience whether it's viewed on a desktop, tablet, or smartphone.

Here's what a responsive deck looks like:

Responsive deck example

7. Highlight key information

Strategically present your business plan to emphasize crucial data.

Use content placement and highlights to direct focus to important details, allowing your key points to shine without overwhelming your audience.

8. Add interactive elements

Incorporate interactive elements like clickable tabs , expandable sections , or embedded ROI calculators that prospects can adjust to see the potential return on their investment.

These features not only make your proposal more engaging but also allow readers to explore your product in a way that's hands-on and make its benefits more tangible.

Here's what a static deck looks versus an interactive one:

Static PPT example

Interactive film business plan templates

Drafting a film business plan is complex, requiring knowledge of your project, storytelling, and financial planning.

Interactive film proposal templates offer a structured start, saving you from design headaches and blank page woes. With customizable options, easily incorporate your film’s unique flair and specifics.

Explore our curated selection to kickstart your film business plan.

movie business plan

I am a Marketing Specialist at Storydoc, I research, analyze and write on our core topics of business presentations, sales, and fundraising. I love talking to clients about their successes and failures so I can get a rounded understanding of their world.

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The Minimalist Guide To Writing A Film Business Plan

Film business plan essentials, movie pitch deck vs. movie business plan, legal aspects of film business planning, private placement memorandum, movie business plan template, tl;dr (too long; didn’t read).

  • FAQs on Film Business Plans

Film Business Plan Glossary

A film business plan is important to raise money for a movie. This document outlines how you plan to produce and sell your film.

It’s a confidential information overview that you’ll “leave behind” with prospective investors after pitching. And it needs to be solid.

If you’re like many filmmakers, you’ve likely come across at least a dozen examples of what should go into a film business plan created by film finance “gurus” who teach business planning but have never raised money for a movie.

Many of these people make an entire living creating movie business plans full of nonsense and stuff that doesn’t work in the real world.

If this describes your plan, you are not alone.

As a result of all the terrible movie business plan information, many filmmakers get it wrong. So the first thing you need to do is stop listening to idiots. The second thing you need to do is cut your plan down to the essentials.

Take a few minutes and write out the following:

  • Executive Summary: A snapshot of your film and team.
  • Project Synopsis: The pitch.
  • Hypothetical Investment Return: How the investment could pay off.
  • Distribution Fees Example: A look at revenue sharing.
  • Timeline/Production Plan: Key milestones.
  • Bios/Resumes: Who’s on board?
  • Budget Top Sheet: The financial outline.
  • Supporting Article: Why this film, why now?
  • Risk Management Details: The risks and the plan to tackle them.
  • Contact Info: Get in touch.

You might ask: “What if I just want to make movies and sell my movie?”

My response: “1995 called, and they want their dumb distribution plan back.”

You might run into info about movie pitch decks when you’re looking up how to create a movie business plan. But remember, they are not the same thing.

A movie pitch deck is a quick, visual look at your film. It’s not for the money people or investors. It’s for creative people, like directors and actors. It’s about giving them a feel of the story and style. And hope that you can entice them to work with you.

On the other hand, a movie business plan is all about the details. It talks about money, timelines, and marketing.

This is stuff that investors care about.

It’s your way of showing them how your film can succeed and make money. And importantly, it’s about showing them that you’re a professional.

And although it’s detailed, a movie business plan is not a contract. It’s just a way to show potential investors what you’ve got planned and how you aim to pull it off .

Creating a film business plan is a crucial step, but getting the funding requires more than just a well-laid plan.

In the U.S., laws are in place to protect investors from fraud. The Securities and Exchange Commission (SEC) oversees this, ensuring people aren’t tricked into shady investments.

You’ll need to decide on the legal structure for your film’s business side. It could be a corporation, an LLC, or something else, each with its rules and benefits.

Get a good entertainment lawyer to help you through this.

Doing this will not only help you stay compliant, but doing things right also boosts your project’s credibility in the eyes of potential investors.

They’ll see a well-structured, professionally managed venture ready for investment. In this regard, the name of the game is compliance, transparency, and trust.

Your attorney will advise you on the steps you need to take before investors can fund your film . These steps usually include paperwork and other legal requirements.

Discover The FIVE Essential Film Funding Tactics  

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Sometimes, your attorney may draft up a set of documents called a private placement memorandum. Like a film business plan, your PPM will outline the goals for your film.

It will explain the possible upside to your project. But unlike a business plan (a confidential information overview), it doesn’t sugar-coat things.

It lays out the risks. That way, anyone considering putting money into your film knows exactly what they’re getting into.

It is easy to feel overwhelmed when it comes to raising money. If that describes you, check out this business plan template .

Why Choose Movie Plan Pro?

Movie Plan Pro is more than just a template. It’s a comprehensive guide based on Tom Malloy’s experience raising over $25 million to produce multiple feature films.

Unlike the majority of templates out there, this movie business plan template is simple. Using it will help you quickly finish your film business plan so that you can focus on the next steps of the process.

  • User-Friendly: Movie Plan Pro is designed to be intuitive and easy to use, ensuring that filmmakers can finish the plan fast.
  • Comprehensive: It covers every aspect of a professional film business plan.
  • Proven Success: Backed by Tom’s track record of securing film financing, users can access tried-and-tested tactics.

With Movie Plan Pro, filmmakers are not just filling in the blanks but are guided through creating a plan tailored to their specific film project.

Each section is complemented by tips and examples that breathe life into the plan, making it a dynamic tool for securing funding.

With Movie Plan Pro , ensure that your film business plan is comprehensive, compelling, and investor-friendly. Getting money to make your film begins with a plan, and there’s no better companion than Tom Malloy’s Movie Plan Pro.

Here’s a quick overview of what goes into a movie business plan:

A film business plan is vital for securing funding focusing on essential content like team, budget, marketing, and sales strategy. Legal compliance and consultation with an attorney are crucial for credibility. A clear, simple business plan template streamlines the process.

Film Business Plan Questions

Here are answers to common questions on crafting an effective film business plan. From the basics to legal compliance, we’ve got you covered. Let’s get started.

A film business plan outlines the budget, goals, and strategy to produce and distribute a film, targeting potential investors with detailed financial and operational information.

Be clear and concise, focusing on the budget, timeline, marketing, expected returns, legal compliance, and risk assessment.

A movie pitch deck is a visual presentation, giving a snapshot of a film project, typically aimed at creative professionals to attract collaborations.

A film business plan focuses on financial and operational aspects for investors. A pitch deck is a visual, concise overview for creative collaborators.

They ensure legal compliance and help set up the business structure, protecting filmmakers and investors.

A PPM is a document detailing the investment terms, risks, and rights for prospective investors. It’s an investment document.

Online resources offer various templates. Choose one focusing on essential elements to attract investors effectively. We recommend Movie Plan Pro .

These key terms are essential for understanding the film business planning process and the steps involved in raising funds for a film project.

  • Film Business Plan : A document outlining how a filmmaker plans to produce and sell a film. It serves as a roadmap for the project and is presented to prospective investors after pitching.
  • Budget : A financial plan that outlines how much money is needed for various aspects of the film’s production, including pre-production, shooting, post-production, marketing, and distribution.
  • Target Audience : The specific group of people the film intends to reach and resonate with. Understanding the target audience is crucial for marketing and distribution strategies.
  • Marketing Strategy : A plan that details how the film will be promoted to the target audience, including advertising, public relations, social media, and other promotional activities.
  • Sales Strategy : The approach for selling the film to distributors, streaming platforms, or other outlets. It includes strategies for negotiating deals and securing distribution agreements.
  • Securities and Exchange Commission (SEC) : A regulatory body in the United States that oversees securities markets and works to protect investors from fraudulent activities and scams.
  • Legal Business Entity : A formal legal structure, such as a corporation or limited liability company (LLC), established to separate a film project’s assets and liabilities from the personal assets of the filmmaker.
  • Private Placement Memorandum (PPM) : A set of documents prepared by an attorney that outlines a film project’s goals, potential returns, and inherent risks. It helps potential investors make informed decisions.
  • Compliance : Adherence to laws, regulations, and guidelines, particularly in the context of securities laws and regulations, to make sure that a film project is credible and transparent to investors.
  • Distribution Plan : A strategy for how the film will be released and distributed to audiences, including decisions about theatrical releases, streaming platforms, DVD sales, and international distribution.

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Filmmaking Lifestyle

Film Production Company Business Plan: The Complete Guide

movie business plan

The process of film production is a long and arduous one. It starts with the writing stage, where screenplays are written by a writer or multiple writers.

The screenplay typically has at least three acts that have to be edited for pacing and story development purposes. Once the script is finished, it’s time for pre-production!

There’s a lot of misconception about what film production really entails. This article will clear up some of the misconceptions and give you an idea of what it is like on set, as well as how to break into the industry.


What is a film production company business plan.

A film production company business plan is a document that can help you to get investors and loans from banks, but it’s also useful for you to see if your idea is viable. It helps you determine if it’s worth investing money, time, and effort.

Film production company business plans are documents that should be created before starting the business.

They will help you gain investors so you can start your film production company and make money out of your films.

A business plan should have all the necessary information about your film company , including the mission statement, executive summary, market analysis, funding request, financial projections, and management team.

Starting a film production company is an exciting venture that blends creative storytelling with the thrill of entrepreneurship.

Crafting a solid business plan is our roadmap to success, ensuring we navigate the complex landscape of the film industry with confidence.

We’ll jump into the essentials of a film production company business plan, from financial projections to marketing strategies.

Stick with us to learn how to lay the groundwork for a thriving production company that’s ready to take on Hollywood.

movie business plan

Executive Summary

When embarking on the exhilarating journey of starting a film production company, the executive summary stands as a pivotal introduction to the business plan.

It provides a snapshot of the company’s vision and objectives, ensuring that potential investors or partners grasp the core of what we’re building.

In our executive summary, we’ll outline the major points that distinguish our company, such as our unique storytelling capabilities and innovative distribution strategies.

We hone in on our competitive advantage – a blend of seasoned industry professionals and fresh talent that pushes the envelope of what’s possible in film.

We’ll also touch upon our foundational goals:

  • Captivate a diverse audience with groundbreaking narratives,
  • Create a slate of projects that showcase profitability and creative ingenuity,
  • Establish a brand synonymous with quality entertainment.

Financial plans are succinctly summarized to demonstrate the strategic allocation of resources and the anticipated financial trajectory.

Here, investors will find confidence in our capability to manage budgets effectively and produce high-return projects.

Marketing strategies are briefly yet powerfully presented, showcasing how we plan to penetrate the market and gain substantial traction.

We outline our approach to leveraging social media , partnerships, and film festivals to amplify our presence and stake our claim in a crowded industry.

Each element of our executive summary is designed to pique interest and invite deeper exploration into our full business plan.

Through it, we lay the foundation for a dialogue with stakeholders that could translate into lasting support for our creative endeavours.

Company Overview

In the heart of our business plan lies the comprehensive Company Overview section, a detailed portrait of who we are and what we stand for.

As seasoned filmmakers at Filmmaking Lifestyle, we take pride in our ability to tell gripping stories through the lens of our cameras.

We offer a range of filmmaking services, but here’s a snapshot of our core offerings:

  • Narrative Film Production – Our signature offering includes developing and producing feature films that resonate with audiences globally.
  • Commercial Video Production – We craft compelling marketing videos that help brands tell their stories and engage with their target demographic.
  • Innovative Content Creation – With the digital space evolving rapidly, we stay ahead of trends producing content that stands out in crowded platforms.

Our mission goes beyond the visual aesthetics; it’s about weaving narratives that leave a lasting impact.

movie business plan

Each project is an opportunity for us to push the envelope in creative storytelling.

At the core of our operation, we strive to achieve a convergence of artistic vision and commercial viability.

Anchored by a team of dedicated professionals, we bring diverse perspectives and skills to every production.

This synergy creates a fertile ground for innovative filmmaking.

Our work ethic revolves around a relentless pursuit of excellence and a commitment to staying on top of the latest industry advancements.

Focused on scaling our film production capabilities, we’re actively exploring emerging technologies and distribution channels to enhance our impact in the industry.

We’re all about staying ahead of the curve, making sure our films are not just seen, but remembered and revered.

With a portfolio that spans various genres and styles, our flexibility allows us to tailor our approach to each unique project.

Collaboration is key – by joining forces with talented writers, directors, and producers, we amplify our ability to craft unforgettable cinematic experiences.

Investing in our growth, we’ve equipped ourselves with state-of-the-art equipment and editing suites, ensuring professionalism and efficiency in our production workflow.

movie business plan

Convergence of art and technology is critical in our approach and is reflected in every piece of content we produce.

eventually, our Company Overview is not just an introduction to who we are; it’s an open invitation to jump deeper into the possibilities and potent potential of partnering with Filmmaking Lifestyle.

We’re here to bring visions to life and curate a portfolio of work that speaks volumes of our passion for filmmaking.

Vision And Mission

movie business plan

Matt Crawford

Related posts, how to close clients using great communication, the p-word and what outcomes we can expect when mastering the business of filmmaking, business mindset: 11 tips to get everything you can out of all you’ve got, use streak to keep track of your leads, with examples & tutorials, treating your business like a roleplaying game (rpg), how to combat anxiety in filmmaking and business.

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Iam having a movie by the name from the streets to the world

movie business plan

Best of luck, Kelvin!

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Matt .. would you have template of the Biz Plan .. and are you Fine with sharing the same? – AMAAN

Here’s an idea for a template:

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Writing a Film Business Plan: What Should I Include?

Picture of calculator, glasses, and papers

Film business plans. Whether you’ve learned how to make one in film school or not, it’s likely that it’s an essential aspect of your production that you could be overlooking at your own risk.

Those involved in making movies tend to be creative folk and view spending hours pouring over figures on a spreadsheet as anathema to the craft. Even some of the pros dread this unavoidable task… and don’t think that you’re not “pro” enough to get away without doing one.

Even if you’re operating on a micro-budget , it’s still a good idea to get to grips with the best practices of compiling a solid film business plan. It’ll help keep you right on path, it’s good practice for your future career, and it might just help you see the bigger picture and drive you to finish the project.

Today, we’re going to take the sting out of the tail by offering some guidance on how to get started.

You’ll also be pleased to hear that it’s nowhere near as arduous a task as it may seem, which brings us onto our first business plan tip:

However You Start, Make Sure You Start

As is often experienced in screenwriting , putting pen to paper in the first place is usually the hard part. Once you get going, you find your brain kicking into high gear (sometimes to the extent that it’s hard to stop typing!)

The same is true of film business plans. Initially, you might feel like the proverbial rabbit in headlights with no idea how you can possibly account for what you might be spending in the future. However, by starting with the very basic and known figures you do have, you’ll slowly begin to break the back of the spreadsheet and the rest should follow naturally.

And remember, you can always go back and revise things, so don’t be afraid to start jotting down random numbers with the intent to refine them at a later date.

Consider Your Audience

Not the movie’s audience; we’re talking about the people who are most interested in your film business plan.

Screen Shot 2016-01-21 at 11.45.07 AM

Don’t make the classic mistake of assuming investors and potential production collaborators want to see every dime and nickel accounted for, because they really don’t.

What they want you to answer as concisely (and accurately) as possible is this: H ow are you going to sell the movie, and what will be the return on investment?

And that’s it. Everything else is secondary.

Of course, you’ll probably want to keep a more detailed plan for your own reference and that can be produced if requested, but strip out extraneous details that won’t be of interest to an investor (they don’t want to know the hourly rates of every show runner working on set; they just want to know how much it’ll all cost.)

There are a few more sub-sets of this question that you’ll probably tackle along the way, including:

  • How are you spending the cash?
  • Why is this film sellable right now?
  • What is your sales/marketing strategy?
  • What share of the proceeds will you receive?
  • What share of the proceeds will investors get?
  • Are there any perks to investing in this film?

Thinking about these questions will get you ready to pitch your movie efficiently at the drop of a hat, and will help shape your business plan as you put it together. There are a number of other questions over on the Raindance website which you can expect investors to ask, so do check those out.

Calculator and pen

And on the topic of how to go about answering a potential investor’s concerns…

What Should I Include?

The following is by no means exhaustive (and not all of it may be necessary for your particular business plan), but here’s the meat and potatoes that most filmmakers use to convey their pitch:

Outline: A very brief summary of the screenplay — ideally just your logline — and some key figures regarding financial requirements. Bullet points regarding your previous work (or any notable team members) may be of benefit but only if they really are selling points, otherwise, brevity is preferred.

Shooting Schedule: A detailed plan outlining every expected cost behind each scene of the screenplay, including any props needed, cost of travel to locations, and compensation to crew members. A highly important part of the business plan which you may want to work on with the rest of the team, this will be the foundation of an accurate budget projection.

Production Budget: The shooting schedule total, plus the overall production expenditure of the movie.

Marketing Plan: The movie’s target demographics, how you’re going to get it in front of them, and how much that advertizing will cost, as well as conversion rates between how many people you’re expecting to reach and how many of those will go see the movie/buy the DVD.

Distribution Plan: The costs, profits, and expected reach of physical media sales (and the same for online streaming.) If you have details regarding the profits you’re hoping to make from rights sales, this is the place to add them.

Revenue/Profit Projections: Based on extensive market research (rather than guesswork or comparing your film to something similar that was released back in 1992), here you’ll get the chance to really hook the investor by outlaying expected profits and how much of those they’ll receive.

Letters of Intent: A hugely valued part of the business plan which can really pull an investor. Don’t just stop at crew members; letters of intent from other investors really inspire confidence, and don’t forget to also hit up relevant insurance companies covering the production.

31-365 (Year 8) Accounts

You’ll want to close the package off with your executive summary— one or two pages delving more extensively into why the screenplay is a winner, the talent working on the movie and why the investor would be a fool to miss out (although not in those words, obviously!)

In Conclusion…

Rather than seeing your film business plan as an unavoidable headache, instead see it for what it is, i.e the tool you need to attract funding. Sounds a lot more alluring that way, doesn’t it?

Stay focused and get your film business plan nailed down as a matter of priority. The sooner you do, the sooner you can focus on the task at hand: getting to work on your big idea.

Best of luck!

[su_note]Learn more about the Film School at the New York Film Academy by clicking here .[/su_note]

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How to Write a Business Plan for Your Film

Write a business plan for your film.

So, you want to make a movie? Before going into any production, it's wise to create a business plan no matter the scale of your project. What is a film business plan, and how do you make one? In today's blog, I'll be answering those questions as I get into the nitty-gritty of how to write a business plan for your film and explain why it's necessary.

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What is a film business plan?

A film business plan outlines what your movie is, who wants to see it, how you'll make your movie, how much it will cost, where the money will come from, how you'll distribute it, and what kind of profit you stand to see from it. This document shows investors that you've given thought to the business side of things. You want to demonstrate to investors that there's a path to make back their investment and imbue them with confidence that you won't spend their money without a plan to recoup it.

Who is this movie for?

When you're writing your business plan, you want to keep in mind who the audience for this project is. These are your "customers." Is this a feminist piece? Then maybe you'll go to feminist organizations in search of funding. You want to write your business plan to reflect that. You want your target audience to read the description and think, "This is for me! I understand exactly what this movie is!" A solid target audience makes marketing the film that much easier.

Key sections of a film business plan

There are no hard and fast rules about what a film business plan should include, but here are some important sections that will help communicate the project to potential investors.

3-5 Sentence Summary or Logline

Try to describe your film in an attention-grabbing, exciting way that is as brief as possible. You want to be able to communicate quickly and clearly what this project is. Make sure that you've crafted this description to speak directly to your target audience.

Speculative Shooting Schedule

This schedule will likely change, but it's good to show that you've given thought to and planned out when production will begin and how long it will take.

Your budget is preliminary and might not be very detailed, but include as much information as possible based on what you know now. It would help if you estimated how much your project would cost so that you'll know how much funding you'll need to raise. Break it down by all the different facets of production. Equipment costs, talent salaries, city permit fees; when it comes to areas of cost, they can seem endless when making a film! That's why you want to be specific and plan accordingly. Think of all the costs and attribute an estimated amount to them.

It can be wise to include a brief section about any pertinent questions someone might have about the project. For example, if your film is set in a castle, someone might wonder how you'll find a castle in which to film. Say your aunt happens to own a castle and will let you film there for free, then that's something you'd want to let potential investors know now.


Back to your target audience, are there film festivals dedicated to that audience? Does your target audience watch a lot of streaming service content, or are they watching things on YouTube? Do your research to narrow down where your film could reach the most people and have the most success. That might mean coming up with a list of film festivals your film would be perfect for or looking into licensing it to a platform like ShortsTV . You want to have some sort of plan for the life of your film. You don't want to create something that nobody gets to see!

Remember, your film business plan is a tool to help you communicate your project to others. You want it to be an honest representation of facts you believe about your film production. You want your budgeting numbers to be estimates that you believe in. You want your description of your film to get to the heart of things and allow someone to understand what it's about immediately. While business plans are often used to secure investors, they can also just be for you to understand your production's business aspects better. No matter who it's for or how you do it, be sure to keep it honest, clear, and as informative as possible!

You may also be interested in...

Make a budget for your film, with template, how to make a budget for your film, with template, make money with your screenplay, how to make money with your screenplay, write a screenplay with a production budget in mind, how to write a screenplay with a production budget in mind.


Film and Video Production Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » Media Sector

Are you about starting a film and video production company ? If YES, here is a complete sample film and video production business plan template & feasibility study you can use for FREE .

If you have ever come across a movie buff, chances are that you will notice the way at which they are able to analyze a movie for expertise or mediocrity. The truth is that these folks can tell when a movie has been well produced. This is one of the reasons why those who are at the helms of affair in the movie production business try their best to churn out quality stuff.

Starting a film and video production company is one of the best things that may happen to you. This is because of the promising nature of the trade. As a matter of fact millionaires are being made every time in the movie production world. Good news still remains that there are newbies every now and then.

A Sample Film and Video Production Business Plan Template

1. industry overview.

We can hardly talk about the film and video production industry without mentioning big players in the industry such as 21 st Century Fox, Time Warner, NBC Universal, The Walt Disney Company and Viacom Inc. et al. These are companies that truly define the trends in the industry.

Basically, film and video production industry is an industry that is responsible for producing and distributing motion pictures and videos. This industry does not include third-party providers such as distributors and disc manufacturers, as well as products, such as television shows and made-for-television movies, aimed specifically toward television et al.

Despite the fact that film and video production business can be expensive to run, the business is indeed a thriving business that has loads of players making huge profits from the industry. One thing is certain, if a film and video production company can successfully produce a major hit movie or musical video; it won’t be too long before video recording contracts come calling from all over the united states and beyond.

Players in the Film and Video Production industry struggled with mounting film production costs and of course the decline in theater/cinema attendance.

It is now common in recent times to find the average movie producers increasingly investing in high – end special effects hence they choose to shift their focus toward generating high ticket sales as against increasing the number of dramas and comedies, which usually generate comparatively lower revenue.

The industry is exploring now maximizing new distribution channels to continue to increase revenue generation so as to break even after spending huge sum of money to produce a movie.

Any entrepreneur who intends to start a film and video production company must be ready to pull enough cash to be able to acquire expensive film and video production gears, for location shooting equipment and professional movie editing software amongst many other expenses associated with movie production.

In other to cut cost especially when starting out, movie producers often rent shooting equipment for a fraction of its cost, which has helped limit the massive capital expenditures that would otherwise be necessary to produce major films.

For instance, in 2015 alone, for every dollar spent on labor, movie producers incur an estimated $0.22 in capital expenditures. In the last five years, capital intensity has remained fairly constant.

The Film and Video Production industry still depend on experts(highly skilled workers and artists) in all stages of the production process, and highly talented and hardworking employees are required for planning, shooting, editing and distributing films.

The Film and Video Production industry is indeed witnessing a steady growth over the years- especially in countries such as the United States, Nigeria, india and China et al. Though for some underdeveloped countries where piracy is still on rampage, the growth is a bit redundant.

Statistics has it that the Film and Video Production industry in the United States of America, is worth $34bn, with an estimated growth rate of 0.7 percent. There are about 6,527 registered and licensed film and video production companies in the United States and they are responsible for employing about 63,228 people.

One good thing about starting a film and video production business is that even if you decided to start it in the United States of America, your market would not be restricted to business opportunities in the U.S.; the world will be your target market.

Many thanks to the internet that has made the world a global village. All you need to do is to strategically position your film and video production brand on the internet and you will be amazed at the rate people will be calling you from all parts of the world.

2. Executive Summary

Film production is one art that requires a ton of skills. This is so that nothing short of the best is produced. Moonlight™ Film and Video Production Company is a one stop and standard film and video production company that is fully equipped with the latest technology in the film and video production industry.

Our film and video production studio will be located in the heart of Inglewood, Los Angeles – California, U.S and we are positioned to work for a wide range of client ranging from individual clients to corporate organizations, national clients to international clients and players in the Hollywood industry et al.

Moonlight™ Film and Video Production Company will engage in all aspect of business services synonymous to standard organization operating in the film and video production industry.

Our business goal is to work towards becoming one of the leading film and video production brand in the whole of Los Angeles and in the nearest future compete with the leaders in the industry not only in the United States but also in the global stage.

We are not ignorant of the fact that building a standard and world class film and video production company from the scratch requires huge capital base- essentially for the purchase of world – class and latest film and video production equipment; which is why we have perfect plans for steady flow of cash from our business partners with interest in our line of business.

We can confidently say that we have a robust financial standing and we are ready to take on any challenge that we encounter in the industry.

We will ensure that all our employees are selected from a pool of talented and highly creative people with eyes for good movies in and around Los Angeles – California (with bias from Hollywood) and also from any part of the United States.

We will make sure that we take all the members of our workforce through the required trainings that will position them to meet the expectation of the company and to compete with other players in the United States and throughout the globe.

At Moonlight™ Film and Video Production Company our client’s best interest will always come first, and everything we do will be guided by our values and professional ethics.

We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely and of course producing movies and videos that can compete with the best in the world. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients.

Moonlight™ Film and Video Production Company is owned majorly by Macqueen Reeves and other partners. Macqueen Reeves is a certified and licensed film producer, he graduated from New York Film Academy and he has well over 15 years hand on experience in the film and video production industry working for leading film and video producing companies in Hollywood prior to starting his own film and video production company.

He will build the business alongside other experienced partners who have successfully carved a niche for themselves in the industry.

3. Our Products and Services

We do not want to leave any stone unturned when it comes to producing the best products and services. So, Moonlight™ Film and Video Production Company is going to offer a variety of services within the scope of the film and video production industry in the United States of America.

Our intention of starting our film and video production business in Inglewood – Los Angele is to make profits from the film and video industry and we will do all that is permitted by the law in the US to achieve our aim and business goals. Our business offering are listed below;

  • Action and adventure films
  • Comedy films
  • Drama films
  • Thriller/suspense films
  • Musical Videos
  • Documentaries
  • Other films (Commercials and Advertisement et al)
  • Creating a timeline of production for film and video and ensuring that timelines are met
  • Seeking financing for film and video productions
  • Producing film and video programming
  • Publicizing film and video productions
  • Distributing film and video (if the company is also involved in all of the above)
  • Film and Video Production Merchandize (Sale of Film and Video Production Equipment)
  • Film and Video Production Consultancy and Advisory Services

4. Our Mission and Vision Statement

  • Our vision is to build a standard and world – class film and video production business that can favorably compete with leaders in the industry.
  • Our mission is to build a world class and well equipped film and video production company that will produce standard movies that can be generally accepted in all parts of the world; we want to build a film and video production brand that can work for clients not only in the United States of America and Canada, but in all parts of the world.

Our Business Structure

The success of any business is to a larger extent dependent on the business structure of the organization and the people who occupy the available role. Moonlight™ Film and Video Production Company will build a solid business structure that can support the growth of our film and video production business.

We will ensure that we hire competent hands to help us build the business of our dream. The fact that we want to become one of the leading film and video production brand in the industry in the whole of the United States of America makes it highly necessary for our organization to deliberately build a well – structured business from the onset.

We will work hard to ensure that we only attract people with the right mindset to help us achieve our business goals and objectives in record time. Below is the business structure that we will build Moonlight™ Film and Video Production Company;

  • Chief Executive Officer

Entertainment Lawyer/Legal Secretary

Studio Manager

Film Producer

Recording Engineer

Admin and HR Manager

Marketing and Sales Executive

Front Desk Officer

5. Job Roles and Responsibilities

Chief Executive Office:

  • Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
  • Responsible for providing direction for the business
  • Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization
  • Responsible for drawing up contracts and other legal documents for the company
  • Welcomes guests and clients by greeting them in person or on the telephone; answering or directing inquiries.
  • Produces information by transcribing, formatting, inputting, editing, retrieving, copying, and transmitting text, data, and graphics; coordinating case preparation.
  • Provides historical reference by developing and utilizing filing and retrieval systems; recording meeting discussions; maintaining transcripts; documenting and maintaining evidence.
  • Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
  • Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
  • Responsible for managing every activities that goes on in the studio
  • Responsible for managing the company’s video editing department
  • Handle any other responsibility as assigned by the Chief Executive Officer
  • Responsible for developing concept and producing movies from start to finish
  • Responsible for choosing the right locations to shoot a movie
  • Works with the accountant and other stakeholders in the company to draw – up a budget for any movie project
  • Responsible for handle any picture and sound related job for the company; helps achieve certain specific sounds or feelings to portray through that matches with the movie (especially for soundtracks).
  • Responsible for handling all aspect of video shooting on locations
  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
  • Ensures operation of film shooting and studio equipment by completing preventive maintenance requirements; calling for repairs.
  • Defines job positions for recruitment and managing interviewing process
  • Carries out staff induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Responsible for arranging travel, meetings and appointments
  • Designs job descriptions with KPI to drive performance management for clients
  • Regularly hold meetings with key stakeholders to review the effectiveness of HR Policies, Procedures and Processes
  • Facilitates and coordinates strategic sessions.
  • Works directly with clients in a non-advising capacity, such as answering questions, scheduling appointments and making sure all training concerns are properly taken care off
  • Oversees the smooth running of the daily office activities.
  • Once the movie is ready, then the marketing team will go out to market and promote the album
  • Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
  • Identifies business opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of music projects.
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients, cinema operators and movie distributors
  • Develops, executes and evaluates new plans for expanding increase sales
  • Documents all customer contact and information
  • Represents the company in strategic meetings
  • Helps to increase sales and growth for the company
  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting for one or more properties.
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensures compliance with taxation legislation
  • Handles all financial transactions for the company
  • Serves as internal auditor for the company

Client Service Executive

  • Ensures that all contacts with clients (e-mail, walk-In centre, SMS or phone) provides the client with a personalized customer service experience of the highest level
  • Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
  • Manages administrative duties assigned by the manager in an effective and timely manner
  • Consistently stays abreast of any new information on the company’s products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries
  • Receives Visitors/clients on behalf of the organization
  • Receives parcels/documents for the company
  • Handles enquiries via e-mail and phone calls for the organization
  • Distribute mails in the organization
  • Handles any other duties as assigned my the line manager

6. SWOT Analysis

Moonlight™ Film and Video Production Company engaged the services of a core professional in the area of film and video production consulting and business structuring to assist the organization in building a standard and world – class film and video production company that can favorably compete with other leading film and video production brands in the United States of America.

Part of what the business consultant did was to work with the management of the company in conducting a comprehensive SWOT analysis for Moonlight™ Film and Video Production Company. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Moonlight™ Film and Video Production Company;

Our core strength lies in the power of our team and the latest film and video production equipment that we have. We have a team that can go all the way to give our clients value for their money; a team that can produce world class movies that can favorable compete with movies produced by leaders in the industry.

We are well positioned in the heart of Inglewood, Los Angeles and we know we will attract loads of clients from the first day we open our film and video production company for business.

As a new film and video production company based in Los Angeles – the headquarter of film production in the world, it might take some time for our organization to break into the market and attract some well – established artist and bigger corporations and investors; that is perhaps our major weakness. Another weakness is that we may not have the required cash to pump into the promotion our business the way we would want to.

  • Opportunities:

The opportunities in the film and video production industry is massive especially in a place like Los Angeles – California where we have Hollywood, and we are ready to take advantage of any opportunity that comes our way.

We like other brands in the industry, have our own fair share of threats. Hence, technology and the internet which of course is a major tool for the advancement and gains achieved in the film and video production industry can also poses a threat to the industry.

The truth is that with the advancement of technology, it is now easier for individuals to produce home videos and musical videos without the help of professional film and video production companies. So also, just like any other business, one of the major threats that we are likely going to face is economic downturn.

It is a fact that economic downturn affects purchasing / spending power. Another threat that may likely confront us is the arrival of a new film and video production company in same location where our target market exist and who may want to adopt same Business model like us.


  • Market Trends

Online video is one major trend in the film and video production industry. Recent statistics from Comscore show that on an average day in 2011, over 100 million Americans viewed online video content. This represents growth of 43 percent over the previous year.

Well over 43.5 billion videos were streamed in December 2011 alone; a 44 percent increase over the previous year. This growth shows no signs of dwindling, as people increase the absolute number of videos they watch, in addition to viewing longer form content on leading video sites such as Netflix and Hulu.

Entrepreneurs that are venturing into the film and video production industry are coming in with creativity and good business skills. The fact that it is highly competitive in the industry does not in a way stop some film and video production companies from declaring profits year in year out.

Another known trend in the film and video production industry is that most film and video production companies are trying as much as possible to recreate themselves on a regular basis and also to be on top of their game.

8. Our Target Market

When it comes to film and video production business, there are no exemptions to who you can market your services products to especially finished movies. Your movies can be market to adults, children, teenagers, corporate organization, government and everyone who can afford to purchase a movie et al.

Over and above, our target market as a film and video production company cuts across people of different class and people from all walks of life and corporate organizations. In view of that, we have created strategies that will enable us reach out to various corporate organizations and individual who we know will need our products and services.

We have conducted our market research and survey and we will ensure that our film and video production company attracts the kind of artists and clients we would love to work with. Below is a list of the people and organizations that we have specifically market our services to;

  • Advertising Agencies
  • Corporate Organizations (Branding and Advertising Agencies et al)
  • Teenagers, Adults and Children
  • TV stations

Our Competitive Advantage

We are mindful of the fact that there are stiffer competition in the film and video production industry in the United States of America; hence we have been able to hire some of the best business developer to handle our sales and marketing.

Moonlight™ Film and Video Production Company might be a new entrant into the film and video production industry in the United States of America, but our competitive advantage lies in the power of our team and the latest film and video production equipment that we have.

We have a team that can go all the way to give our clients value for their money; a team that can produce world class movies that can favorable compete with movies produced by leaders in the industry.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (startups film and video production companies) in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives.


  • Sources of Income

Moonlight™ Film and Video Production Company is established with the aim of maximizing profits in the film and video production industry and we are going to go all the way to ensure that we do all it takes to attract our target market.

Moonlight™ Film and Video Production Company will generate income by offering the following services and products;

10. Sales Forecast

One thing is certain when it comes to movies and documentaries; they never dies and the demand for good movies and documentaries will continue to grow. This goes to show that any film and video production company that is known to always produce good movies will continue to attract talented artists, corporate organizations and clients and that will sure translate to increase in revenue generation for the business.

We are well positioned to take on the available market in Los Angeles California and beyond and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our clientele base beyond Los Angeles – California to other cities in the U.S. and even the global market.

We have been able to critically examine the film and video production market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to startups in Los Angeles – CA.

Below is the sales projection for Moonlight™ Film and Video Production Company, it is based on the location of our business and other factors as it relates to film and video production start – ups in the United States;

  • First Year-: $1M
  • Second Year-: $1.75M
  • Third Year-: $2.5M

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

  • Marketing Strategy and Sales Strategy

Our sales and marketing team will be recruited based on their vast experience in the film and video production industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of the organization.

We will also ensure that our excellent movies and videos speaks for us in the market place; we want to build a standard and well equipped film and video production company that will leverage on word of mouth advertisement from satisfied clients/artists.

Our business goal is to build Moonlight™ Film and Video Production Company business to become one of the leading choice in the whole of Los Angeles – California which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in the U.S but in the world stage as well.

Moonlight™ Film and Video Production Company is set to make use of the following marketing and sales strategies to attract clients;

  • Introduce our business by sending introductory letters alongside our brochure to organizations and key stake holders in the film and video industry (movie distributors and cinema operators) in Los Angeles and other parts of the U.S.
  • Advertise our business in relevant entertainment magazines, newspapers, TV stations, and radio station.
  • List our business on yellow pages ads (local directories)
  • Attend relevant international and local film festivals, expos, seminars, and concerts et al
  • Create different packages for different category of clients in order to work with their budgets and still produce top notch videos or movies for them
  • Leverage on the internet to promote our business
  • Engage in direct marketing approach
  • Encourage word of mouth marketing from our loyal and satisfied clients

11. Publicity and Advertising Strategy

We are aware that there isn’t any business that despises new clients. This the reason why we have been able to work with brand and publicity specialist to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market.

We are set to take the film and video production industry by storm which is why we have made provisions for effective publicity and advertisement of our recording studio company. Below are the platforms we intend to leverage on to promote and advertise Moonlight™ Film and Video Production Company;

  • Place adverts on both print and electronic media platforms
  • Sponsor relevant TV shows and radio programs
  • Maximize our official website to promote our business
  • Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook ,Twitter, LinkedIn, Badoo, Google+ and other platforms (music online forums) to promote our business.
  • Offer Pro Bono services as part of our community social responsibility
  • Ensure that our we position our banners and billboards in strategic positions all around Los Angeles – CA
  • Brand all our official cars/buses and ensure that our trademark label is boldly printed in all our movies and videos (DVDs) et al

12. Our Pricing Strategy

At Moonlight™ Film and Video Production Company we will keep our fees and prices of videos a little below the average market rate for all of our clients by keeping our overhead low and by collecting payment in advance. In addition, we will also offer special discounted rates to start – ups, nonprofits, cooperatives, and small social enterprises who engage our services to help to produce movies or short videos especially for advert purposes.

  • Payment Options

At Moonlight™ Film and Video Production Company, our payment policy will be all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that we will make available to our clients;

  • Payment by via bank transfer
  • Payment via online bank transfer
  • Payment via check
  • Payment via bank draft
  • Payment via mobile money
  • Payment with cash

In view of the above, we have chosen banking platforms that will help us achieve our plans with little or no itches.

13. Startup Expenditure (Budget)

The cost of setting up film and video production business can be quite expensive especially if you are all out to start a standard film and video production company. Aside from the money required to purchase the latest film recording and production equipment, you would also need a huge cash base to be able to attract and pay well established film actors to act in your movies.

Essentially, this is the area we are looking towards spending our start – up capital on;

  • The Total Fee for incorporating the Business in Los Angeles, California – $750.
  • The budget for Liability insurance, permits and license – $2,500
  • The Amount needed to acquire a suitable Office facility with enough space for standard movie production studio in a business district 6 months (Re – Construction of the facility inclusive) – $200,000.
  • The Cost for equipping the office (computers, printers, fax machines, furniture, telephones, filing cabins, safety gadgets and electronics et al) – $2,000
  • The cost for equipping the movie production studio with the required video gears – $150,000
  • The Cost of Launching our official Website – $600
  • Budget for paying at least 5 employees for 3 months and utility bills – $100,000
  • Budget for paying actors and taking care of logistics in movie locations – $500,000
  • Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – $2,500
  • Miscellaneous – $20,000

Going by the report from the research and feasibility studies, we will need about $1 million to set up a medium scale but standard film and video production company in the United States of America. Here are some of the key film and video production equipment and gear that we would need to set up our film and video production company;

  • Standard Video Cameras
  • Camera lights/Three-Point Lighting Kit
  • Shotgun Mic with boom pole accessories
  • Audio (XLR) Cables
  • Wireless Microphone
  • Lenses: Wide Angle, Clear “Protective” Lens, Polarizer, Zoom Lens, Macros, etc.
  • Light Reflector
  • DSLR Shoulder Mount Rig
  • Video Editing Software and Video Editing Computer (MacBook Pro Laptop / Apple MacBook Pro Laptop)
  • External Hard Drive
  • Digital video workstation

Generating Funding/Startup Capital for Moonlight™ Film and Video Production Company

Moonlight™ Film and Video Production Company is going to start as a partnership business that will be owned and managed by Macqueen Reeves and his business partners. They are the financial of the business, but may likely welcome other partners later, which is why they have decided to restrict the sourcing of his start – up capital to 3 major sources.

These are the areas we intend generating our start – up capital;

  • Generate part of the start – up capital from personal savings
  • Source for soft loans from family members and friends
  • Apply for loan from my Bank

N.B: We have been able to generate about $500,000 (Personal savings plus funds from business partners) and we are at the final stages of obtaining a loan facility of $500,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Moonlight™ Film and Video Production Company is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to ensure that every movie that we produce is a hit back to back and it appeals to the needs of the society we intend selling the movies

Moonlight™ Film and Video Production Company will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of five years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

  • Business Name Availability Check:>Completed
  • Business Incorporation: Completed
  • Renting of Office Facility: Completed
  • Setting Up Of The Recording Studio: In Progress
  • Intellectual Property Protection and Trademark: Completed
  • Opening of Corporate Bank Accounts various banks in the United States: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of All form of Insurance for the Business: Completed
  • Conducting Feasibility Studies: Completed
  • Generating part of the start – up capital from the founder: Completed
  • Applications for Loan from our Bankers: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
  • Recruitment of employees: In Progress
  • Purchase of the Needed studio / musical gadgets, furniture, office equipment, electronic appliances and facility facelift: In progress
  • Creating Official Website for the Company: In Progress
  • Creating Awareness for the business (Business PR): In Progress
  • Health and Safety and Fire Safety Arrangement: In Progress
  • Establishing business relationship with key players in the industry: In Progress

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Film Budgeteers

How to Create a Film Business Plan (Part 1)

I’ve been raising money for films for almost 25 years now and am always asked about what goes into a film business plan, or worse, am asked to write one for a fellow filmmaker. So here’s the skinny on how to write your own film business plan. It’s a general overview, not intended to be a step-by-step guide. But it should get you started.

“Can I just download a film business plan template and fill it in with my film’s information? “

Yes. There are a number of places online where you can purchase a film business plan template, download it, and fill in your own information. My own Indie Film Business Plan Template, of course, is one I can recommend which is very comprehensive, and available for purchase on this very site (what a coincidence!) .

“Can I have someone write my film business plan for me?”

Yes. There are lots of folks with great experience in writing film business plans on the internet you can pay to write you one, but just a heads up: a lot of them are uber-professionals whose rates may be out of the typical independent filmmaker’s budget range. For the most part, what you’re paying for is years of their expertise. Some are simply AWESOME, ( is one such place.) but just like any profession, there are some who really don’t know what they’re doing, so watch out. Also, attorney John Cones has some great info here on Surview Entertainment.

“What are the sections I need to write into my film business plan? “

Every film business plan should at least contain the following sections, in whatever order you prefer:

A Pro-looking title page which, optionally, includes a logo or graphic of your film or film company. At the bottom of the business plan you should list your “Forward Looking Statements” disclaimer, which is something like this, but consult with a lawyer – don’t just copy and paste this text.

Any statements in this business plan that are not historical facts are forward-looking statements that involve risks and uncertainties; actual results may differ from the forward-looking statements. Sentences or phrases that use such words as “believes,” “anticipates,” “plans,” “may,” “hopes,” “can,” “will,” “expects,” “is designed to,” “with the intent,” “potential” and others indicate forward-looking statements, but their absence does not mean that a statement is not forward-looking. The Company undertakes no obligation to publicly release the results of any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

Table of Contents

The next section you should have in your film business plan is a solid, easy-to-read Table of Contents. That table of contents basically gives the reader a page-by-page listing of everything in your film business plan. And not only that, but it shows that you have the ability to organize a massive document into sections that make sense. I know it sounds a bit silly, but the Table of Contents, if properly written, is one of your business plan’s most impressive features, because it’s one of the first thing the potential investor or vendor sees, and can convey a wide swath of what your film business plan is all about in a single glance.

A good film business plan has got to impress people on a technical, informational level, but has to leave them with a “gut feeling” that you know what you’re doing. That gut feeling is sort of like “Well, if this guy can put together this comprehensive of a film business plan, he’s probably a professional who’s organized and meticulous.” Don’t quote me on that, but you get the idea, as ridiculous as it sounds.

Overview Section

After the Table of Contents, your film business plan has got to have a solid Overview Section, also known as the Executive Summary. This is a section where, basically, you give a little blurb about all the major sections in the business plan that are to come. You don’t want to be super-verbose here in describing each section, but you do want to convey enough information about the sections ahead to, again, show your organizational professionalism, by showing the reader/potential investor that you’re able to “feed” them “bite sized” chunks of the information they need without overwhelming them, and enticing them to read further.

It’s a well-known fact that copywriters, who make a living off of crafting words and sentences into material which attracts people to buying products, know that breaking things into “bite sized” chunks is a valuable skill to have. Take, for example, how many times you yourself have been enticed into reading someone’s blog, about a topic you really have no interest in, but which you felt compelled to read, simply because the title was something like “10 Ways To Make Your Script Better.” Then you look at the blog briefly, see that it’s broken into little, easy-to-read chunks, and then  you decide to read it. It’s all about getting people to keep reading the material.

Your Film’s Objectives Section

The next section in your film business plan should be your Objectives section, which details what you plan to do with the film, or what you plan to do with the film company, using the film. Be very specific here. You want to list your specific, measurable, tangible goals that you want to achieve by making and selling this film. “Make millions of dollars” is not what you want to write. “Gross $14 million in domestic and foreign revenue, both theatrically and through ancillary markets by Q4 2015″ is more specific. Naturally, you don’t want to use too many difficult, oblique business terms if you’re going to be asking for investment from folks who don’t understand them. Then again, if you’re targeting people who appreciate that kind of language, go for it.

About The Filmmakers Section

The next section you want to include in your film business plan is a section about your team of filmmakers or your company. Include bios of your major players, including the film’s director, lead producers, and any name cinematographer or art director or special effects creator, or whomever you feel would help your cause. Listing every friend and extra you’re planning to cast in your film here is probably not the best idea. Keep this short, and put your best people here. The people you want to list are the ones with the most experience, the most respectable “pedigree,” and/or the biggest names. You might not have anybody you feel is worth putting here, but do your best. Include photos and bios of these people.

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Movie Theater Business Plan

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Falls River Theatre

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

Falls River is a smaller town that lost its only movie theatre over 10 years ago. Since then, residents wishing to enjoy a night out at the movies have to drive about 30 miles to a theatre. And once they get to the theatre, it is usually a large antiseptic mega-plex, void of character.

The Falls River Theatre will provide the residents of Falls River with a long-awaited, hometown movie theatre. The films shown will be second run releases of the most popular movies in two target markets: families and young adults. The building that will house the facility is the historic old theatre building, built in 1936 and long-time home to the town’s acting companies. Since its closing it has been used only occassionally for community functions. Before its grand re-opening, the owners will restore the building to its former glory as one of the town’s main destinations for evening entertainment.

The two owners, Samantha Farmer and Steve Brinksman have the skills, expertise and capital to make this theatre succeed. Samantha has successfully managed a large movie house for seven years, developing skills in theatre management and movie selection while establishing important relationships with key people in the industry. Steve has the skills and ability to restore and upgrade the building so that it will be comfortable and welcoming.

With an substantial initial investment by the owners, we see modest profits by year two.

Movie theater business plan, executive summary chart image

1.1 Keys to Success

  • Proper film selection for the audience and the theater’s environment.
  • Revenues from a mix of both traditional movie fare and other quality snacks and beverages.
  • Careful management of internal finances to control costs.
  • Great customer service.

1.2 Objectives

  • Healthy sales in the first year, more than doubling by year three.
  • Excellent revenues from concessions.
  • Modest by stable profit margin by year two.

1.3 Mission

Falls River Theatre’s mission is to give our customers a big city entertainment experience in a small town. Our customers will relax in comfort and watch high-quality presentations of popular second-run movies, all within a short walk or drive from home. This is a convenience that Falls River residents have had to do without since the local theatre closed eleven years ago.

We aim to please the local community (who can wait a few weeks to see their favorite movies and don’t want to pay big city, new release prices). We will also provide our customers with satisfying and reasonably priced snack foods and beverages.

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

The Falls River Theatre, a movie house with two screens and a capacity of 400, is located on Main Street in downtown Falls River, Wisconsin. Falls River, population 12,000, has been without a local movie theatre since 1992 when the old theatre, The Kinnick, closed down due to the death of its long time owner and the lack of an interested successor. Since that time, interested movie-goers in Falls River have had to drive 45 miles to the outskirts of Madison to go to a movie.

2.1 Company Ownership

The Falls River Theatre will begin operations as a sole proprietorship, owned and operated by its two founders: Samantha Farmer and Steve Brinksman.

2.2 Start-up Summary

Samantha Farmer and Steve Brinksman will be the main investors and operators of the Falls River Theatre. Samantha has been managing a multiplex theatre in Madison for the past seven years, gaining valuable experience while she looked for an opportunity to run her own theatre. Steve has been working part-time as a contractor/handy man in the local community.

The building where the theatre will be housed has been vacant, except for the occasional rental to a community group, since the closing of the former business. This has made the building’s owners anxious to collect a regular check, so they have agreed to rent the entire building for $900 per month for the first three years. There are some repairs and upgrades needed, especially in the balcony and snack bar areas. The founders will be responsible for those repairs and those estimates are included in the start-up expenses.

Movie theater business plan, company summary chart image

The Falls River Theatre will provide comfortable seating for its customers to view high quality, second run movies. The theatre’s management will be aided in movie selection by being able to see how movies have fared in their initial run, especially those that have shown success in the theatre’s two target markets: families and young adults. With two theatres in which to show movies, both markets can be targeted at the same time with minimal cannibalization.

A variety of quality, reasonably priced snack items and beverages will keep customers satisfied during their movie experience. The founders understand that the entire experience can be jeopardized by poor customer service and will seek to hire only the most customer service oriented personnel.

Market Analysis Summary how to do a market analysis for your business plan.">

The Falls River Theatre is located in downtown Falls River, the shopping and entertainment center of town. This provides easy access for every resident of Falls River and a viable entertainment option any night of the week. The local business community has shown great support for a theatre since it would keep residents, and their spending dollars, in the community instead of one of the surrounding communities. A typical family (there are about 2,300 on Falls River) can expect to save approximately $48 for a night out at the movies by coming to a local theatre. This savings, along with quality movie selection, should keep people coming back regularly.

4.1 Market Segmentation

  • Families – this segment focuses on adults and parents with younger children who don’t need to see the latest movies on release and seek an inexpensive, quality, family-oriented entertainment experience.
  • Young adults – this segment is comprised of the 16-24 year old age group. This group is interested in seeing comedy and action/adventure type movies that are not directed at the younger and family markets.

Movie theater business plan, market analysis summary chart image

4.2 Service Business Analysis

The Falls River community has been in need of a local movie house since the closure of its only theatre eleven years ago. With the closest movie complex located 45 miles away, movie goers options are limited – either a round trip drive of over 90 miles or in home rentals. For people who enjoy the big screen, neither offers a satisfying experience. The Falls River Theatre can satisfy those needs with quality movies in a comfortable, old-style movie theatre.

4.2.1 Competition and Buying Patterns

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4.3 Target Market Segment Strategy

These two market segments, families and young adults, are targeted specifically because they comprise the two largest segments of Falls River’s population. The Falls River Theatre is determined to be a community-oriented business and seeks to serve as much of the population as possible. With a small college in town, there is an ample student market, consumers who often have limited transportation options.

Strategy and Implementation Summary

The strategy is simple: provide fair-priced, quality entertainment close to home for the two markets that comprise the bulk of Falls River’s population.

5.1 Competitive Edge

Falls River Theatre has a distinct competitive edge in that it is the only movie theatre within 45 miles of Falls River. There are no plans at this time to build a theatre complex in the town and, since the theatre will occupy the town’s only building capable of effectively housing a theatre, there is limited direct competition. Competition will come mainly from several multi-plex theatres located in Madison, the closest being 45 miles from Falls River.

To ensure that Falls River residents are pleased with the products offered, the theatre will rely on the expertise of Samantha, who has seven years of successful theatre management experience. Since she began managing the theatre in Madison ticket sales have grown at a consistent 4% annually. This is in part due to her skills in movie selection and her emphasis on customer service. Once the theatre is up and running, her time will be devoted to movie selection, staff hiring and supervision, theatre marketing, and ordering for the snack bar.

Samantha has also developed strong relationships with several movie booking agents serving the Wisconsin area and has already negotiated an agreement. The agreement has the booking agents collecting 60% of the first year’s admission revenues. Each year after that the percentage will be reduced by 1.5% through year 5 when it stabilizes at 54%.

Steve has strong construction skills and is considered a craftsman by his peers. Initially his talents will be used to restore the theatre from its current state of slight disrepair into the town’s main attraction for evening entertainment. Once the restoration is complete, Steve will transition into a part-time role, maintaining the facility and equipment, working the counter and ticket booth, and eventually, ordering concession items.

5.2 Marketing Strategy

Falls River is a small enough town that word gets around quickly. We anticipate that a buzz will be created once the renovations begin. Excitement will build as the grand opening approaches. To encourage that excitement, we will have a countdown to opening on the building’s marquee. Concurrently, advertisements in both the local newspaper and the college’s daily will promote the opening with coupons for free items from the snack bar. Since a large share of profits will come from concessions, we want to let people know about our tasty snacks. Finally, we will use our website to keep our customers, especially the more web salvy college students, updated on the movie selection, which will change every two weeks.

5.3 Sales Strategy

The Falls River Theatre will appeal to two segments of the market:

  • Adults and parents with children who seek local, fair-priced evening entertainment aimed at the whole family.
  • Young adults who are interested in seeing recent releases but are constrained by an inability or unwillingness to travel.

The main sales strategy is to provide recent successful movie releases that appeal to both audiences. With two theatres, we will be able to target both segments simultaneously.

Ticket prices will be $5 for adults and $3 for children under 12.

5.3.1 Sales Forecast

Sales will increase among both target segments as word spreads around town and to the surrounding communities. The increase in concession sales reflects the increased attendance. Concession sales are based on an average of $2.50 spent per ticket purchase.

Movie theater business plan, strategy and implementation summary chart image

5.4 Milestones

Steve will begin the theatre’s restoration in mid-January. Samantha will still be working with the theatre in Madison but will be able to contribute as-needed. Steve’s work will start inside, repairing and upgrading the facility as necessary. The main theatre’s balcony needs reinforcement. Repairs and upgrades to the concession area are also necessary. Painting will put the finishing touches on the interior of the structure. Finally, the interior should be fully restored by mid-March, once the upholstery repairs are finished.

By that time Samantha will have more time to begin work on the website, marketing materials and film selection. The weather should be turning better which will allow Steve to move outdoors to work on the front of the building. Minor repairs are needed on the marquee. A fresh coat of paint will prepare the building for customers. Samantha will also order any equipment for the concession area (some equipment is already in place and is useable), begin the hiring process and start the marketing. Finally, Steve will install the projection equipment and prepare for the grand opening.

Movie theater business plan, strategy and implementation summary chart image

Web Plan Summary

The website will be very simple. Its main purpose is to communicate to our customers what movies are showing at what times with links to each movie’s website and reviews. The design will feature an image of the theatre along with the a list of current movies and those that are coming soon and will be small enough to quickly load on most home computers. Since the movies will change every other week, maintenance should be fairly straight-forward. Arrangements have been made with both the local and college newspapers for links to our web site from theirs.

6.1 Website Marketing Strategy

The website address will be printed on tickets and it will be prominently placed on advertisements that we will run in the local paper.

6.2 Development Requirements

Development requirements are minimal, since the site will only be a few pages. The site will be built by a local website development firm. Once it has been created, the founders will be responsible for updating it with the latest movie listing each week. It is expected that this will take no longer than 1 -2 hours each week.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

Steve’s main responsibility will be to manage and execute the theatre’s restoration. Once that task is complete and the theatre is open for business, Steve will manage the maintenance of the building and work part-time in customer service (selling concessions) and ordering.

7.1 Personnel Plan

We believe that the key to customer service is happy employees. We will invest in a good team by compensating our part-time employees fairly.

Financial Plan investor-ready personnel plan .">

The following sections outline the financial analysis for Falls River Theatre.

8.1 Important Assumptions

The following shows the important General Assumptions for Falls River Theatre.

8.2 Break-even Analysis

The following Break-even Analysis shows the monthly break-even point.

Movie theater business plan, financial plan chart image

8.3 Projected Profit and Loss

The following table and charts show the Projected Profit and Loss for Falls River Theatre.

Movie theater business plan, financial plan chart image

8.4 Projected Cash Flow

The two founders will be the sole investors. Samantha Farmer and Steve Brinksman will invest, both in early January.

Movie theater business plan, financial plan chart image

8.5 Projected Balance Sheet

The following table illustrates Falls River Theatre’s Projected Balance Sheet.

8.6 Business Ratios

Business ratios for the years of this plan are shown below. Industry profile ratios are based on the Standard Industrial Classification (SIC) code 7832, [motion picture theatres, except drive-ins].

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  • Development

How to Create a Production Company Business Plan [FREE Template]

H ighly successful video companies start with a strong production company business plan. Whether your company has been around for a while, or you’re a freelancer ready to take your services to the next level, this post will provide you with actionable strategies for success to compete more effectively right now.

It all beings with formulating the business plan that will get you where you want to go. If you don’t have a business plan, don’t worry. We provide a  free business plan template below and will walk you through it. 

Step by step.

  • Production Company Business Plan
  • The Executive Summary
  • Perform a Video Company Self Assessment
  • How to Get Started
  • Financing a Video Production Company
  • Marketing Plan
  • Day to Day Operations

Freebie: Business Plan Template for Video Production

Business Plan Template for Video Production - StudioBinder

Download your FREE printable business plan template for your video production. Just enter your email address and we'll instantly send it to you!

business plan template

1. what is a production company business plan.

Essentially it's a tool for raising funds, creating a roadmap, or altering course and plotting out the next steps.

One purpose of any business plan to so convey to investors, or a bank, why they should put money into this business.

Make Your Own Production Company Business Plan - Shark Tank

Think of creating a business plan you could bring to them

What does that mean?

It means you need this business plan for a production company to prove that you will make money. To prove it to you, but also to any investors.

After all, nobody invests to lose money. Or break even. So with that in mind, let's forge ahead into the actual writing of the business plan.

how to make a business plan

2. what is an executive summary.

Every business plan starts from the top down, with an executive summary.

What is that, exactly?

An executive summary is a short part of a larger proposal or report that summarizes the main points so the reader can become quickly educated on the whole document without having to read it all.

So it’s a detailed overview.

Of course, "executive summary" has a nice ring to it...

Your job here is to lay out the big picture of your plan. Some questions to ask yourself: Why do you want this business in the first place?

Similarly, what inspired you to start it? What's going to make it work?

Next, start to answer the questions your investors might have. Try getting into their head-space.

"Why would YOU invest in this business?"

You might want to write about the competition. The targeted demographic. Be specific here.

What need does your business fill? Which kinds of customers and clients are you targeting?

Think about your target market

Furthermore, what else sets you and your business apart?

Especially relevant is using concrete examples and not only ideas. Can you cite previous work you've done?  

This brings us to...

Your production companies competition

What does the rest of the field looks like. Your investor will want to know if they don't already.

What sets this company and this production company business plan apart from others?

Knowing the entire field of competitors you have is a good idea, even if it's a very long list.

Your production company business plan must factor in what else is being offered. That way you can adjust, and target a more specific niche.

Or, you can figure out what you can do better.

For example: what can you identify in your competitor's list of services that you know you can nail?

This is what your video company plan needs to convey.

Finally, remember to think of it from the investor's standpoint. How is this an opportunity for them?

how to create a business plan

3. why a video company self-assessment.

This step is easy to do, but hard to do well.

Can you take a good long look at your video production studio? With the intent to circle problems? Areas that need improvement?

The second part of this step might be easier. Find the areas where your video production studio can really shine.

In contrast, you don't want to elaborate on weaknesses in your video production company business plan. Rather, you want to identify them so you can find ways to address them.

You need to have answers to the questions these flaws might bring to the mind of your investors.

Make Your Own Production Company Business Plan - Mirror

  You are not required to sing “Man in the Mirror” 

Then go beyond looking in the mirror.

Look back at the field before you.

This is a business plan for a production company. What opportunities exist for that?

Most of all, try and tailor this production house business plan to specific needs.

Here are a few methods of company self-analysis:

This is a way to identify changes in your industry, to target potential growth opportunities. The acronym stands for:

P olitical Factors

E conomic Factors

S ocial Factors

T echnological Factors

 P roduction company business plan would include a PEST

We've mentioned elements of SWOT:

W eaknesses

O pportunities

The one to focus in on here is threats. Don't assume everything will work out for the plan just the why you'd like it to.

Because it won't. Investors will know that. You should not only know it, you should expect it.

Most important of all: prove that you're prepared for whatever may happen.

Here's a cool way to approach your SWOT analysis. Try applying your strengths to your opportunities and see what kind of leverage you can create.

Then theoretically expose your weaknesses to your threats. Are you in trouble? Do you need to address something to better protect your company?

Think of this as planning for a battle. Therefore, you don't want to ignore cracks in the wall if your enemy is bringing a battering ram.

Business plan can benefit from SWOT

Strategy, structure, systems, style, shared values, staff, and skills.  The 7S model  was developed by business consultants  Robert H. Waterman Jr. and Tom Peters . It's also known as the McKinsey 7S framework.

The idea here is that your business needs these elements to be aligned and "mutually reinforcing". Let's go over each "S".

Strategy: How does this business plan to gain an advantage.

Structure: How do you divide the various operations of the company.

Systems: Procedure for measurement, reward and resource allocation.

Skills: the companies core and distinctive capabilities.

Staff: Human resources.

Style: Behavior patterns of the key groups like managers.

Shared values are in the middle of them all on the diagram. It's somewhat self-explanatory.

In theory, using these methods of self-analysis will help you a great deal. Due to them you'll know, and decide, all sorts of things about your production company.

The 7 S model of analysis

Start putting these ideas onto paper now! If you haven’t already…

Gentlemen, start your engines

4. how to get started.

A business plan for a production company must lay out how you will get started. This is also referred to as a "roll out plan".

How you engineer your beginning is critical to your cash flow. What do you need to get started?

And can you start at a sustainable level?

Will you open a physical office space right off the bat?

Overhead is a major cost. If this is more of a production house business plan then you’ll want to factor that in.

Do you have existing clients?

Equipment or gear already in place?

A video production business plan suggests that your focus will be on video production. Things like equipment will be critical.

In addition to considering this an entertainment production company business plan you may also want to focus on creative development.

How you want to focus effects how you want to phrase things. And it matters almost immediately.


It's a good idea to propose that you start small.

There are two reasons for this.

The first is that you will scare away investors if you ask for too much up front, almost without fail they can tell if you are asking for more than it seems like you need.

It also throws into question how serious you are about sustaining success.

Which leads to the second reason.

It'll be much harder for you to sustain success if you ask for big upfront funding that you aren't sure you can earn back plus profit.

Let's say because you know of a few jobs you'll have early on, that you ask for less up front.

You'll be able to get rolling right away, earning back the initial investments and then some.

Above all you want to start off with easy wins.

Or as close to easy wins as you can get when launching or re-launching a video production business plan.

Seems like it would somewhat obvious not to ask for more than you can earn back...

Rather, it's a mistake people make all the time.

Speaking of which...

do have the capital?

5. financing a company.

Any business needs capital. As a result, you need a section where you lay out the cash flow for the production house business plan.

What kind of money do you expect to have coming in, and how much do you expect to be spending?

Make the budget, while also estimating how you'll be earning.

If you can't demonstrate this, then you need to go back to the drawing board.

Make Your Own Production Company Business Plan - Stacks on Stacks

Just pose like this and you’ll reassure any investor

You will want to get involved with an accountant at some point soon.

But remember, this is a business plan for a production company. So you may have a lot of costs coming at you early just to get started.

What is a marketing plan?

Your video production business plan is almost complete. Another section worth including would be one on marketing.

Here is a good additional resource on small business accounting .

You want to prove that business will be coming in, and not assume it will on faith alone.

Building a strong portfolio is a must. Consider again what niche you may be able to serve best. Find a solid "bread and butter" to start with.

Remember, good businesses expand when they need to. They don't bite off more than they can chew right out of the gate.


Do some research on how you’ll be building the best website for your product.

Get your production company a few social media accounts, and start trying to create a presence there. You'll need to find many ways to attract clients, and show your work.

Do some additional research on how to market a production company.

All this needs to find its way into the marketing section of your production company business plan.

what's your daily workflow?

7. day to day operations.

The day to day operations are a critical part of the plan. Have you visualized what the daily workflow will be?

Now is the time to do that. Who is going to be on your team, and how will it grow and change over time?

Determine what tasks will take priority each day, and how to best utilize your resources and finances.

This will be a key step in determining if your production company business plan is sustainable.

Ask yourself a few of the following questions:

How much time per day will you spend building your client base? What elements of each job will you tackle in-house? Which tasks might you outsource?

What equipment and gear do you own?

When will it need to be replaced and/or upgraded?

Are you going to hire anyone to start? Will they be full-time employees?

Will you hire independent contractors per project? How many, roughly?

As mentioned in the finance section, you need to know how you'll plan your reporting for taxes and your bookkeeping process.

These questions will help you start to determine what each "day at the office" will look like.

The clearer a picture you can paint here, the better.

Write a Business Plan

Get as specific as possible in each section of your entertainment company business plan. The more you know... right?

Now, let's get a little more advanced. In our next post we'll dive into writing a 4 part business plan. 

Up Next: Write a 4-Part Business Plan →

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Movie Theater Business Plan Template

Written by Dave Lavinsky

movie theater business plan

Movie Theater Business Plan

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their movie theaters. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a movie theater business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Movie Theater Business Plan?

A business plan provides a snapshot of your movie theater as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Movie Theater

If you’re looking to start a movie theater, or grow your existing theater, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your movie theater in order to improve your chances of success. Your movie theater business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Movie Theater Businesses

With regards to funding, the main sources of funding for a movie theater are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings is the other most common form of funding for a movie theater. Personal savings and bank loans are the most common funding paths for movie theaters.

Finish Your Business Plan Today!

How to write a business plan for a movie theater.

If you want to start a theater or expand your current one, you need a business plan. In the following movie theater business plan template, we detail what you should include in your own business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of movie theater facility you are operating and the status. For example, are you a startup, do you have a movie theater that you would like to grow, or are you operating a chain of movie theaters?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the movie theater industry. Discuss the type of movie theater you are operating. Detail your direct competitors. Give an overview of your target market. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.

Company Analysis

In your company analysis, you will detail the type of movie theater company you are operating.

For example, you might operate one of the following types of movie theaters:

  • First-Run Movie Theater : this type of business focuses on screening films that have just been released.
  • Discount Movie Theater: this type of business screens films in their second run, meaning they have been released for a while. This is a good option for theaters that are older, smaller, less updated, or are located in a less desirable neighborhood.
  • Art House Theater: this type of business screens films that were intended to be serious artistic works as opposed to films made primarily for entertainment.

In addition to explaining the type of movie theater you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include the number of tickets sold, number of positive reviews, total number of movies screened, etc.
  • Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the movie theater industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section:

  • How big is the industry (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential market for your movie theater company? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: families, university students, young professionals, budget-conscious moviegoers, and people with a higher education or interest in art.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of business you operate. Clearly, families would respond to different marketing promotions than young professionals or university students, for example.

Try to break out your target market in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most movie theaters primarily serve customers living in their same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other movie theaters.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes online streaming services and video rental retailers. You need to mention such competition as well.

With regards to direct competition, you want to describe the other movie theaters with which you compete. Most likely, your direct competitors will be movie theaters located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

  • What types of customers do they serve?
  • What types of movies do they screen?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you provide more comfortable seating, a better audiovisual experience or better concessions?
  • Will you provide services that your competitors don’t offer?
  • Will you provide better customer service?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a movie theater business plan, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of movie theater company that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to screening films, will you provide concessions, alcoholic beverages (where legal) or arcade games?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and their prices.

Place : Place refers to the location of your movie theater company. Document your location and mention how the location will impact your success. For example, is your movie theatre business located in a busy retail district, shopping plaza, mall, etc. Discuss how your location might be the ideal location for your customers.

Promotions : The final part of your movie theater marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

  • Advertising in local papers and magazines
  • Reaching out to local websites
  • Social media marketing
  • Local radio advertising

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your theater, including selling tickets, taking tickets, cleaning theaters, operating film screenings.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to sell your 100,000th ticket, or when you hope to reach $X in revenue. It could also be when you expect to expand your movie theater company to a new city.  

Management Team

To demonstrate your movie theater’s ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in managing movie theaters. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing theaters or successfully running small businesses.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you sell 3,000 tickets per day or per month? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your movie theater, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a movie theater:

  • Location build-out including design fees, construction, etc.
  • Cost of equipment and supplies
  • Payroll or salaries paid to staff
  • Business insurance
  • Taxes and permits
  • Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your theater location lease or timetables for movies you are screening.  

Putting together a business plan for your movie theater is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the movie theater industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful movie theater.  

Movie Theater Business Plan FAQs

What is the easiest way to complete my movie theater business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your Movie Theater Business Plan.

What is the Goal of a Business Plan's Executive Summary?

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of movie theater  business you are operating and the status; for example, are you a startup, do you have a movie theater business that you would like to grow, or are you operating a chain of movie theater businesses?

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Movie Theater

Back to All Business Ideas

How to Start a Movie Theater

Written by: Natalie Fell

Natalie is a business writer with experience in operations, HR, and training & development within the software, healthcare, and financial services sectors.

Edited by: David Lepeska

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

Published on May 28, 2022 Updated on May 21, 2024

How to Start a Movie Theater

Investment range


Revenue potential

$195,000 - $520,000 p.a.

Time to build

0 - 3 months

Profit potential

$59,000 - $156,000 p.a.

Industry trend

There’s nothing quite like seeing a movie on the big screen. The cinematic experience of watching a film in a theater feels larger than life! Although streaming services have made it easier to watch the latest blockbusters at home, improved technology and new innovations keep people coming back to the theater.

As the pandemic recedes, people are heading back out on the town, and the US movie theater industry is expected to grow 4.8% annually through 2028.  

Right now is a great time to start the cinema of your dreams, but it’s important to make sure you have the business fundamentals down before you dive in. Luckily, this step-by-step guide contains all the information and insight you need to put you and your new movie theater on the path to success. 

Looking to register your business? A limited liability company (LLC) is the best legal structure for new businesses because it is fast and simple.

Form your business immediately using ZenBusiness LLC formation service or hire one of the Best LLC Services .

Step 1: Decide if the Business Is Right for You

Pros and cons.

Before you decide to start your own movie theater, it’s important to consider the pros and cons.

  • Fun Work Environment – Show films and delight your customers!
  • Post-pandemic Boom – Movie-goers are heading back to the theater
  • Make Connections – Build lasting community relationships
  • High Startup Costs – Equipment and film licensing fees are pricey
  • Compete with Streaming Services – Many are choosing to watch movies at home

Movie Theater industry trends

Industry size and growth.

movie theater industry size and growth

  • Industry size and past growth – In 2022, the US movie theater industry is worth $12.1 billion. The industry dipped during the pandemic, but it’s now making a full recovery . (( ))
  • Growth forecast – Globally, the movie theater market is expected to grow at an annual rate of 4.7% through 2028.(( ))
  • Number of businesses – There are 2,525 movie theater businesses in the US in 2022.(( ))

Trends and challenges

movie theater Trends and Challenges

Trends within the movie theater industry include:

  • Some theaters have pivoted to offering private events where families, friends, or organizations can reserve their own screenings. They’re also thinking outside the box and renting out their space for fantasy football draft parties, pay-per-view sporting events, and more. 
  • Tech innovations like Magic Screen enable audiences to interact live with movie characters. It’s still in development, but pilot testing has shown promising results.

Challenges within the movie theater industry include:

  • Before the pandemic, new releases typically stayed in theaters for around 90 days. Today, that time has been cut in half, which means fewer tickets are sold. There are also less movies being released. 
  • With many new releases heading straight to streaming, people can now view these films right from their couches. More people are now choosing to stay home and save money instead of heading to the theater.

How much does it cost to start a movie theater?

Startup costs for a movie theater range from $135,000 to $325,000. Major costs include theater rental, equipment, labor, and the cost to license the films you feature. You may be able to keep costs low by renting equipment or purchasing used items and licensing older films instead of new releases. 

You’ll need a handful of items to successfully launch your movie theater, including: 

  • Digital projector
  • Projector screen
  • Film licenses
  • Concessions

How much can you earn from a movie theater?

movie theater earnings forecast

The average cost of a movie ticket is $15. Movie-goers often purchase concessions when they’re available and spend an additional $10. After costs, your profit margin should be around 30%.

In your first year or two, assuming a two screen theater, you could show two screenings per week to 75 patrons each. You could charge $15 a ticket and sell $10 worth of concessions to each person, bringing in $195,000 in annual revenue. This would mean $59,000 in profit, assuming that 30% margin. As your movie theater becomes more popular, you could draw 200 people per screening, bring in $520,000 in annual revenue, and make an impressive profit of $156,000. 

What barriers to entry are there?

There are a few barriers to entry when starting a movie theater. Your biggest challenges will be:

  • Securing a viable theater location
  • High startup costs
  • Drawing viewers away from established theaters

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Step 2: hone your idea.

Now that you know what’s involved in starting a movie theater, it’s a good idea to hone your concept in preparation to enter a competitive market. 

Market research will give you the upper hand, even if you’re already positive that you have a perfect product or service. Conducting market research is important, because it can help you understand your customers better, who your competitors are, and your business landscape.

Why? Identify an opportunity

Research movie theaters in your area and online to examine their services, price points, and customer reviews. You’re looking for a market gap to fill. For instance, maybe the local market is missing a theater with a full-service restaurant or arcade. 

movie business plan

You might consider targeting a niche market by specializing in a certain aspect of your industry, such as independent films or private events.

This could jumpstart your word-of-mouth marketing and attract clients right away. 

What? Determine your products or services

At your movie theater, you’ll be selling tickets to the films you decide to feature. Due to licensing fees, blockbuster new releases are more expensive to show than older films. Offering concessions or a full bar with alcoholic beverages would increase revenue. 

Some theaters also have arcade games onsite. You could also consider renting your theater out for corporate events or private screenings. 

How much should you charge for movie tickets and concessions?

Movie tickets typically cost between $12 and $20. You can charge a discount for a matinee show or a premium price for weekend showings. In terms of concessions, you could charge anywhere from $5 to $12 for candy, popcorn, and sodas. If you decide to offer alcoholic beverages, you can charge between $10 and $20 per drink. 

Once you know your costs, you can use this Step By Step profit margin calculator to determine your mark-up and final price points. Remember, the prices you use at launch should be subject to change if warranted by the market.

Who? Identify your target market

Your target market will be individuals and families who enjoy viewing films in a theater. Movie-goers come in all ages, shapes, and sizes, so spread your marketing efforts across social media platforms like TikTok, Facebook, and Instagram. 

Where? Choose your movie theater location

Ideally, you’ll want to lease an existing theater that’s already designed for showing films. Look for a theater in a desirable location that’s easily accessible with plenty of parking. Theaters attached to malls and shopping centers are convenient for patrons. 

As your business grows or if you acquire additional theaters, you’ll likely need to hire workers for various roles and may need to rent out a separate office. You can find commercial space to rent in your area on sites such as Craigslist , Crexi , and Instant Offices .

When choosing a commercial space, you may want to follow these rules of thumb:

  • Central location accessible via public transport
  • Ventilated and spacious, with good natural light
  • Flexible lease that can be extended as your business grows
  • Ready-to-use space with no major renovations or repairs needed

movie theater idea rating

Step 3: Brainstorm a Movie Theater Name

Here are some ideas for brainstorming your business name:

  • Short, unique, and catchy names tend to stand out
  • Names that are easy to say and spell tend to do better 
  • Name should be relevant to your product or service offerings
  • Ask around — family, friends, colleagues, social media — for suggestions
  • Including keywords, such as “cinema” or “theater”, boosts SEO
  • Name should allow for expansion, for ex: “Screen Savvy” over “Horror House Cinema”
  • A location-based name can help establish a strong connection with your local community and help with the SEO but might hinder future expansion

Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these. 

Find a Domain

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Finally, make your choice among the names that pass this screening and go ahead with domain registration and social media account creation. Your business name is one of the key differentiators that sets your business apart. Once you pick your company name, and start with the branding, it is hard to change the business name. Therefore, it’s important to carefully consider your choice before you start a business entity.

Step 4: Create a Movie Theater Business Plan

Here are the key components of a business plan:

what to include in a business plan

  • Executive Summary : A brief summary outlining the movie theater business’s main highlights and goals.
  • Business Overview : A concise description of the movie theater, its location, and its mission.
  • Product and Services : Explanation of the movies, concessions, and additional offerings provided by the theater.
  • Market Analysis : An assessment of the local demand for movie entertainment and demographic trends.
  • Competitive Analysis : Evaluation of other theaters and entertainment options in the area.
  • Sales and Marketing : Strategies for promoting the theater and attracting customers.
  • Management Team : Introduction to the key individuals responsible for running the movie theater.
  • Operations Plan : Details on day-to-day theater operations, from screening schedules to staffing.
  • Financial Plan : Financial projections, including revenue, expenses, and profit expectations.
  • Appendix : Supplementary information, such as supporting documents or additional research.

If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist to create a top-notch business plan for you.

Step 5: Register Your Business

Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.

Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business! 

Choose where to register your company

Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you are planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to movie theaters. 

If you’re willing to move, you could really maximize your business! Keep in mind, it’s relatively easy to transfer your business to another state. 

Choose your business structure

Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your movie theater will shape your taxes, personal liability, and business registration requirements, so choose wisely. 

Here are the main options:

types of business structures

  • Sole Proprietorship – The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
  • General Partnership – Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
  • Limited Liability Company (LLC) – Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.
  • C Corp – Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation.
  • S Corp – An S-Corporation refers to the tax classification of the business but is not a business entity. An S-Corp can be either a corporation or an LLC , which just need to elect to be an S-Corp for tax status. In an S-Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.

We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization , and answer any questions you might have.

Form Your LLC

Choose Your State

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movie business plan

Step 6: Register for Taxes

The final step before you’re able to pay taxes is getting an Employer Identification Number , or EIN. You can file for your EIN online or by mail or fax: visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN. 

Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.

movie business plan

The IRS website also offers a tax-payers checklist , and taxes can be filed online.

It is important to consult an accountant or other professional to help you with your taxes to ensure you are completing them correctly.

Step 7: Fund your Business

Securing financing is your next step and there are plenty of ways to raise capital:

types of business financing

  • Bank loans: This is the most common method but getting approved requires a rock-solid business plan and strong credit history.
  • SBA-guaranteed loans: The Small Business Administration can act as guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan .
  • Government grants: A handful of financial assistance programs help fund entrepreneurs. Visit to learn which might work for you.
  • Friends and Family: Reach out to friends and family to provide a business loan or investment in your concept. It’s a good idea to have legal advice when doing so because SEC regulations apply.
  • Crowdfunding: Websites like Kickstarter and Indiegogo offer an increasingly popular low-risk option, in which donors fund your vision. Entrepreneurial crowdfunding sites like Fundable and WeFunder enable multiple investors to fund your business.
  • Personal: Self-fund your business via your savings or the sale of property or other assets.

Bank and SBA loans are probably the best option, other than friends and family, for funding a movie theater. You might also try crowdfunding if you have an innovative concept.  

Step 8: Apply for Movie Theater Business Licenses and Permits

Starting a movie theater requires obtaining a number of licenses and permits from local, state, and federal governments.

Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration ( OSHA ), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits. 

You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more. 

You could also check this SBA guide for your state’s requirements, but we recommend using MyCorporation’s Business License Compliance Package . They will research the exact forms you need for your business and state and provide them to ensure you’re fully compliant.

This is not a step to be taken lightly, as failing to comply with legal requirements can result in hefty penalties.

If you feel overwhelmed by this step or don’t know how to begin, it might be a good idea to hire a professional to help you check all the legal boxes.

Step 9: Open a Business Bank Account

Before you start making money, you’ll need a place to keep it, and that requires opening a bank account .

Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your movie theater as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.

Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account. 

Step 10: Get Business Insurance

Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.

Here are some types of insurance to consider:

types of business insurance

  • General liability: The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
  • Business Property: Provides coverage for your equipment and supplies.
  • Equipment Breakdown Insurance: Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
  • Worker’s compensation: Provides compensation to employees injured on the job.
  • Property: Covers your physical space, whether it is a cart, storefront, or office.
  • Commercial auto: Protection for your company-owned vehicle.
  • Professional liability: Protects against claims from a client who says they suffered a loss due to an error or omission in your work.
  • Business owner’s policy (BOP): This is an insurance plan that acts as an all-in-one insurance policy, a combination of the above insurance types.

Step 11: Prepare to Launch

As opening day nears, prepare for launch by reviewing and improving some key elements of your business. 

Essential software and tools

Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks.  

You may want to use industry-specific software, such as  Veezi , JACRO , or Ticketor , to manage ticketing, develop mobile apps, and create digital signage. 

  • Popular web-based accounting programs for smaller businesses include Quickbooks , Freshbooks , and Xero . 
  • If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences for filing incorrect tax documents can be harsh, so accuracy is crucial.

Develop your website

Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism.

You can create your own website using services like WordPress, Wix, or Squarespace . This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech-savvy, you can hire a web designer or developer to create a custom website for your business.

They are unlikely to find your website, however, unless you follow Search Engine Optimization ( SEO ) practices. These are steps that help pages rank higher in the results of top search engines like Google. 

Here are some powerful marketing strategies for your future business:

  • Strategic Partnerships: Collaborate with local restaurants for cross-promotions, offering discounts or package deals that include dinner and a movie, creating a win-win for both businesses.
  • Local SEO  — Regularly update your Google My Business and Yelp profiles to strengthen your local search presence.
  • Themed Movie Nights: Organize themed movie nights to attract niche audiences; for example, classic movie marathons, date nights, or family-friendly weekends.
  • Loyalty Programs: Introduce loyalty programs that reward frequent customers with discounts, free tickets, or concession upgrades to encourage repeat visits.
  • Social Media Engagement: Leverage social media platforms to engage with your audience through interactive content, polls, and behind-the-scenes glimpses to build a sense of community around your theater.
  • Exclusive Premieres and Events: Host exclusive premieres, red-carpet events, or Q&A sessions with filmmakers to create buzz and position your theater as a go-to destination for film enthusiasts.
  • Student and Senior Discounts: Attract a broader audience by offering discounted tickets for students and seniors on specific days or times, making your theater more accessible to different demographics.
  • Matinee Specials: Introduce matinee specials during off-peak hours to entice budget-conscious customers, providing an additional revenue stream during slower periods.
  • Local Sponsorships: Seek sponsorships from local businesses to fund special screenings or events, enhancing your community presence while generating additional revenue.
  • Mobile App Integration: Develop a mobile app for easy ticket purchasing, personalized recommendations, and exclusive mobile-only promotions to enhance the overall customer experience.
  • Customer Feedback Incentives: Encourage customer feedback by offering incentives such as discounts or free concessions, showing that you value their opinions and are committed to continuous improvement.

Focus on USPs

unique selling proposition

Unique selling propositions, or USPs, are the characteristics of a product or service that sets it apart from the competition. Customers today are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your movie theater meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire. 

Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your movie theater could be:

  • Where Hollywood meets hometown!
  • Fantastic film fun for the whole family
  • More than just movies – cinema bar and cafe 

You may not like to network or use personal connections for business gain. But your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running a movie theater, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been working in the film industry for years and can offer invaluable insight and industry connections. 

The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in movie theaters. You’ll probably generate new customers or find companies with which you could establish a partnership. 

Step 12: Build Your Team

If you’re starting out small from a home office, you may not need any employees. But as your business grows, you will likely need workers to fill various roles. Potential positions for a movie theater include:

  • Cashier – Greet customers, sell tickets
  • Concessions Workers – Prepare and serve food, collect payments
  • Theater Manager – Manage employees, maintain inventory
  • Film Operator – Manage projector and sound, troubleshoot equipment

At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need. 

Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or You might also consider a premium recruitment option, such as advertising on Indeed , Glassdoor , or ZipRecruiter . Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent. 

Step 13: Run a Movie Theater – Start Making Money!

As movie-goers head back to the big screen, it’s the perfect time to start your own cinema. It will take hard work, but it’s a rewarding way to make a living, and your movie theater could become everyone’s favorite hang-out spot!  

Now that you’ve done your homework, it’s time to put your entrepreneurial insights to good use and spark up that projector. 

  • Movie Theater FAQs

Yes, movie theaters can be profitable. The key to increasing revenue is to offer and upsell concessions to your customers. You might also consider renting out your theater space for private events.

To differentiate your movie theater, focus on providing a unique and immersive movie-watching experience through features like state-of-the-art technology, comfortable seating, enhanced sound systems, specialized screenings (e.g., 3D, IMAX), curated film selections, and offering a variety of alternative content such as film festivals or special events.

Identify and secure movie distribution deals for your theater by networking with film distributors, attending industry events and film markets, utilizing online platforms for industry connections, showcasing your theater’s capabilities and audience reach, and negotiating licensing agreements directly with movie studios or independent filmmakers.

Offer discounts or loyalty programs such as discounted ticket prices for matinee screenings, special pricing for student or senior citizens, bulk ticket purchases for groups, loyalty cards with rewards or points-based systems that can be redeemed for future movie tickets or concessions, and exclusive access to advanced screenings or special events.

Provide a range of food and drink offerings in your movie theater, including traditional concessions like popcorn, candy, and soda, as well as expanded options like gourmet snacks, specialty coffees, artisanal ice cream, healthy snack choices, and even a full-service dining experience with a menu tailored to the movie theme or audience preferences.

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  • Decide if the Business Is Right for You
  • Hone Your Idea
  • Brainstorm a Movie Theater Name
  • Create a Movie Theater Business Plan
  • Register Your Business
  • Register for Taxes
  • Fund your Business
  • Apply for Movie Theater Business Licenses and Permits
  • Open a Business Bank Account
  • Get Business Insurance
  • Prepare to Launch
  • Build Your Team
  • Run a Movie Theater - Start Making Money!

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Movie Theater Business Plan Sample

Published Mar.20, 2019

Updated Apr.23, 2024

By: Jakub Babkins

Average rating 5 / 5. Vote count: 2

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Movie Theater Business Plan Sample

Table of Content

Do you want to start movie theater business plan

A movie theater is a business in which you make contact with the film distributors, buy their movies and play them on a big screen for your audience in a comfortable and enjoyable environment. This business requires continuous serious work, money and time investment, resulting in the production of huge profit.

If you are looking for a complete guide on how to open a movie theater , thoroughly read this sample business plan for movie theater including financial and marketing analysis, written for a movie theater startup named, ‘The Arena’.

Executive Summary

2.1 the business.

The Arena will be a registered and insured movie theater company located in El Paso, Texas. Business will be owned by a husband and wife, Zac Martin and Enna Martin. All type of movies such as second run and first released will be played in The Arena.

2.2 Management

To open a movie theater and run it successfully, one should either have strong management skills or should hire an efficient manager. From the distribution of tickets to the proper seating of the audience in the hall, it’s all about management.

Zac will be responsible for upgrading the building, managing finances of the business, and supervision. However, Enna will manage stuff like the selection of the movie, hiring staff, theater marketing, and snacks. For managing day to day tasks efficiently they have decided to hire a general manager to help them run the business.

2.3 Customers

After a busy and a hectic day, everyone resorts to some entertainment place to spend their evenings. So every young and adult, child and old living near to our theater will fall into the category of our customers.

2.4 Target of the Company

The company aims at balancing the startup costs by earned profits within just three months of the launch and generate huge profits afterward by providing the best film, best food, and best drink all in one seat.

movie theater business plan - 3 yeaes profit forecast

Company Summary

3.1 company owner.

Zac and Enna, a husband and wife who were previously acting as managers in a multiplex company, will be the owners of The Arena. They both are graduates in management regarding domains from the same university and are skilled in their respective domains.

3.2 Why the Business is being started

After a three-year valuable experience in management, Zac and Enna have decided to start a movie theater of their own to serve the audience in the best way they have explored and of course to avail the opportunity of running their own company.

3.3 How the Business will be started

Zac and Enna will work in coordination with each other, however, they have decided to have a clear work division to avoid any sort of mismanagement. The Arena will be a movie theater comprising of four movie halls with a capacity of at least 250 people in each hall.

A building which previously was a marriage hall, will be restored to its fullest glory and upgraded to fulfill a theater requirement. And lastly, highly customer care-oriented staff will be hired for undertaking day to day chores.

movie theater business plan - startup cost

The detailed start-up requirements as included in The Arena’s movie theater business plan  is given here:

To provide the services in a way you actually want to provide, you need to map their implementation even before researching on how to run a movie theater busines . Knowing the importance of preplanning Zac and Enna have enlisted their services with a little detail in their business plan for a movie theater  as given here:

  • First & Second Run Movie Presentation: During the early stages of the startup, The Arena will present already released movies to its customers.
  • Animated Movie Presentations: Animated movies will be played according to the demands of the public.
  • Sales of Snacks & Drinks: To provide its customers with a great experience, The Arena will serve them with instant and delicious snacks and drinks.

Marketing Analysis of Movie Theatre Business

Excellent work.

excellent work, competent advice. Alex is very friendly, great communication. 100% I recommend CGS capital. Thank you so much for your hard work!

After you have decided to run a movie theater business , the next step is to do its accurate and detailed marketing analysis. Before opening a movie theater , you have to make sure whether you are selecting the convenient location or not. Or whether you have to opt for a drive in theater business plan  or a movie theater business plan for an auditorium. In either case, this sample on starting a movie theater business plan will be a great help for you.

5.1 Market Trends

Despite a large competition, movie theater business has been growing since the past few years by the annual growth rate of 3.1 percent and is expected to follow even a faster growth rate in the future. According to IBISWorld, movie theaters have generated a revenue of $18 billion in 2018, employing more than 155,400 people in the United States.

The business has its scope around the year in any climate or in any economic conditions, indicating that you won’t be at loss provided that you plan it successfully.

5.2 Marketing Segmentation

Before thinking about how to start your own movie theater business , you must be very clear about who will be your audience. Zac and Enna had divided their customers into three groups to focus on the demands of each group separately as given here:

movie theater business plan - marketing segmentation

Business plan for investors

5.2.1 Families: As The Arena will mainly be a second run released movie theater so its main target group will be the families who want a light entertainment within a walking distance or a short drive from their homes. People who seek family-oriented entertainment experience usually don’t care about watching a movie on the very first run. They just want quality and inexpensive entertainment.

5.2.2 Young & Adults: The second category which we look up as our customers will be the young and adults who want entertainment for a slight break in their daily routines, or as a good chance to enjoy with their friends and mates.

5.2.3 Children & Teens: The children and teens who want to have experience of watching movies in the cinemas like the other members of their families will also be our target customers. We’ll play our collection of animated and children movies for them.

The detailed market analysis of our potential customers is given in the following table:

5.3 Product Pricing

In the initial stages, we’ll price our tickets and snacks a little less than our competitors to get introduced to a wide audience. However, the prices may vary depending on the seat allocated and the price of movies.

After identifying the market trends, the market demand, and the potential customers of the startup, the next thing to cater in movie theater business plan  is to develop a strategy to attract those customers toward us.

6.1 Competitive Analysis

In all out research about how to start a cinema theater , Zac and Enna have thoroughly analyzed the market and the competitive edges they have to come up with, also given here for your help if you are formulating your home theater business plan .

Our biggest competitive advantage is that we are starting our business in an excellent locality in El Paso, as rest of the cinemas are very far from us, and several people would prefer to have a good entertainment near to their homes and offices. We’ll have excellent management, comforting environment, and good quality snacks to serve our customers.

Lastly, we have come up with a competitive edge which most of the others in the same business lacks. We will develop a website for our theater not for just looking at the schedule of movies but also for buying tickets and making reservations through online payment. We will make a poll every week, in which people could vote for the movie they want to see, the movie with the largest votes will be shown on every Sunday.

6.2 Sales Strategy

Sales strategy is the plan of how you will introduce your new business to your target customers. Considering the importance of advertisements, Zac and Enna had also included advertisements’ costs in their movie theater startup costs .

To advertise ourselves:

  • We will sell discounted tickets for the first few months of our launch.
  • We will offer a 20% discount on the purchase of snacks and drinks for the first three months.
  • We will offer a free ticket to our customers after the purchase of six tickets in a month.

6.3 Sales Monthly

movie theater business plan - sales monthly

6.4 Sales Yearly

movie theater business plan - sales yearly

6.5 Sales Forecast

Considering our competitive advantages, our lower rates, and the quality of our services, our sales pattern is expected to increase with years. Our sales forecast on a yearly basis are summarized in the column charts.

movie theater business plan - unit sales

The detailed information about sales forecast, total unit sales, total sales is given in the following table:

Personnel plan

In your movie theater business plan selection, distribution of tickets, proper seating arrangements and selling of delicious snacks have great importance. What’s more important is the dedicated and customer care oriented staff which will ensure the smooth running of your business for you.

7.1 Company Staff

Zac and Enna have decided to initially hire the following people for the startup:

  • 2 Accountants to maintain financial records
  • 2 Sales Executives responsible for marketing and discovering new ventures
  • 4 Cleaners for cleaning the facility
  • 4 Assistants for operating the facility and regulating day to day operations
  • 1 Inventory Manager to manage the inventory needed for events
  • 1 Front Desk Officer to act as a receptionist
  • 2 Security Officers

To ensure the best quality service, all employees will be selected through vigorous testing and will be trained for a month before starting their jobs.

7.2 Average Salary of Employees

The following table shows the forecasted data about employees and their salaries for the next three years.

Financial Plan

After you have decided each and everything about your business, the last step is to estimate start up cost for a movie theater and make a detailed financial plan. Your financial plan should depict how much does it cost to open a movie theater, what are your investment group for business plan , how you will be able to balance your investments with the earned profits and much more.

The detailed financial plan for The Arena is given here for a rough estimate.

8.1 Important Assumptions

8.2 brake-even analysis.

movie theater business plan - brake-even analysis

8.3 Projected Profit and Loss

8.3.1 profit monthly.

movie theater business plan - profit monthly

8.3.2 Profit Yearly

movie theater business plan - profit yearly

8.3.3 Gross Margin Monthly

movie theater business plan - gross margin monthly

8.3.4 Gross Margin Yearly

movie theater business plan - gross margin yearly

8.4 Projected Cash Flow

movie theater business plan - projected cash flow

8.5 Projected Balance Sheet

8.6 business ratios.

Download Movie Theater Business Plan Sample in pdf

OGScapital also specializes in writing business plans such as modern campground business plan , aerial tourism business plan , internet radio business plan , business plan for music festival events , starting a resort business plan , trampoline park business plan and many other business plans.

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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Spotify hikes prices of premium plans again as streaming inflation continues.

The cost of the individual plan rises by $1 per month, with the duo plan rising by $2 and the family plan by $3.

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Spotify CEO Daniel Ek

Spotify is hiking the prices of its premium plans for the second time in a year, a sign that streaming inflation is still running hot.

The music streaming giant said Monday that it is adjusting the prices for all of its premium plans, with the individual plan rising by $1 per month to $11.99, the duo plan rising by $2 per month to $16.99, the family plan rising by $3 per month to $19.99. The student plan, which is offered at a discount to verified students, remains at $5.99.

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The company last hiked prices in the U.S. last July.

In the email, Spotify writes that it is changing the prices “so that we can continue to invest in and innovate on our product features and bring users the best experience.”

Streaming services, both audio and video, have been aggressively raising prices over the past year. While historically many services have gone a couple of years in between price hikes, the move by Spotify suggests that companies may be more aggressive in 2024 when it comes to charging more.

Generally, when one player in the space moves to raise prices, others follow.

In its last quarter, Spotify reported 293 million paying subscribers. CEO Daniel Ek said at the time that the company would be flexible with pricing, offering new products like audiobook-only and music-only tiers.

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Williston Basin School District’s business manager abruptly resigns

WILLISTON, N.D. (KUMV) - The Williston Basin School District is without a business manager for the second time since 2022.

Kent Anderson submitted a letter of resignation on May 21, requesting his last day to be May 31. No other details were mentioned in the letter.

Anderson also declined to comment on the matter until the board reviews the resignation on May 28.

Anderson was hired in January 2023 and helped the district through a pair of petition audits with the North Dakota State Auditor’s Office. The previous business manager, Sherri Heser, resigned in July 2022.

Superintendent Richard Faidley said Anderson did a great job handling the district’s finances and helping with recent audits. When asked about the resignation, Faidley suggested it was nothing out of the ordinary.

“Mr. Anderson was commuting from Dickinson several days a week. I think it got to the point where he was ready to move on, and he had committed to me that he would get us redirected and get our audits settled,” said Faidley.

The school board is expected to start another nationwide search for a new manager. Faidley said another individual or accounting firm may be selected in the interim.

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  1. Movie Business Plan

    movie business plan

  2. Movie Business Plan

    movie business plan

  3. Movie Business Plan

    movie business plan

  4. #1 Film Business Plan Template

    movie business plan

  5. FREE 11+ Sample Film Business Plan Templates in MS Word

    movie business plan

  6. #1 Film Business Plan Template

    movie business plan


  1. How to Start a Film Business

  2. Starting a backyard movie theater business Q&A update

  3. How to Start a Cinema Hall Business

  4. Madman Entertainment / Productivity Media / Darius Films / Saturn Films (The Retirement Plan)


  6. He Took My Life & My Property & Ran To The Village But See How My Ghost Revenge Him- Nigerian Movies


  1. Start Here. Form a $0 Business

    Protect your personal assets with a free LLC—just pay state filing fees. Start today. And keep your business compliant with a registered agent and a business license.

  2. Online Business Plan (Example)

    Create, Download, & Print A Business Plan - Simple Platform - Get Started For Free! Fill Out A Business Plan In Minutes. Easy To Use, Save, & Print. Try Today!

  3. How to Write a Film Business Plan in 2024 (+ Examples)

    7) Short film proposal. Concisely convey your short film's narrative, style, and impact to capture the interest of festivals and financiers. Make yours with AI. Open in new window. Market focus: Targets film enthusiasts, festivals, and digital platforms looking for innovative, concise storytelling.

  4. Film Business Plan: The Minimalist Guide

    User-Friendly: Movie Plan Pro is designed to be intuitive and easy to use, ensuring that filmmakers can finish the plan fast. Comprehensive: It covers every aspect of a professional film business plan. Proven Success: Backed by Tom's track record of securing film financing, users can access tried-and-tested tactics.

  5. How To Make A Film Business Plan: A Comprehensive Guide

    Establish a realistic budget and timeline for your project. Attract potential investors and secure funding. Create a marketing and distribution strategy that maximizes your film's reach and revenue. Assemble a talented and experienced management team. Manage the risks and challenges associated with the film industry.

  6. How to Write a 4-Part Film Business Plan That Gets You Funding

    4-PART FILM BUSINESS PLAN THAT GETS YOU FUNDING The Short Film Business Plan: Your Communication Tool. Ultimately, your short film business plan is a communications tool, so make sure it says what you want it to say. Keep it honest. Don't put down budget numbers that you don't believe (even if you think they might impress someone!)

  7. Write Your Film Business Plan

    The movie business plan template is fully customizable to suit most any indie film project. Professional Presentation - The template is key to finding and attracting financing, as it walks you through the nuts and bolts of your project so you present the investment opportunity in the best light possible, without compromising your creativity.

  8. Film Production Company Business Plan: The Complete Guide

    Film Production Company Business Plan: The Complete Guide. Matt Crawford 4. The process of film production is a long and arduous one. It starts with the writing stage, where screenplays are written by a writer or multiple writers. The screenplay typically has at least three acts that have to be edited for pacing and story development purposes.

  9. Writing a Film Business Plan: What Should I Include?

    A highly important part of the business plan which you may want to work on with the rest of the team, this will be the foundation of an accurate budget projection. Production Budget: The shooting schedule total, plus the overall production expenditure of the movie. Marketing Plan: The movie's target demographics, how you're going to get it ...

  10. How to Write a Film Business Plan

    Writing a business plan can be overwhelming to some, and while our FilmProposals Bundles & Toolkits will save you hundreds of hours with prewritten text and templates and speed up your learning curve by showing you how to complete complicated financial projections, there is still a lot of information to process. We designed this Film Business Plan Course to be sent once per week to break the ...

  11. How to Write an Independent Film Business Plan

    As the name would imply, the Executive Summary is the Summary of an entire business plan. It takes the other 5 sections of the film's business plan and summarizes them into a single page. It's possible that you could do a single double-sided page, but generally, for a film you shouldn't need to. A general rule here is to leave your reader ...

  12. FilmProposals Film Financing

    FilmProposals Business Plan Services and Consulting are designed to help all independent film makers work through their film financing quickly and efficiently. We offer a variety of services to suit all budgets, having worked with 1000s of filmmakers and film investors throughout our 18 years in the film financing business.

  13. How to Make a Film Business Plan

    Include in your film business plan an analysis of recent, comparable projects that resulted in box office or artistic success. This will indicate to your funders that you 1. Have done your research and 2. Anticipate a return on their investment. Market analysis doesn't have to be comprehensive - just provide a couple examples unless your ...

  14. SoCreate

    A film business plan outlines what your movie is, who wants to see it, how you'll make your movie, how much it will cost, where the money will come from, how you'll distribute it, and what kind of profit you stand to see from it. This document shows investors that you've given thought to the business side of things.

  15. Film Business Plan Template [Updated 2024]

    Marketing Plan. Traditionally, a marketing plan includes the four P's: Product, Price, Place, and Promotion. For a film business plan, your marketing strategy should include the following: Product: In the product section, you should reiterate the type of film company that you documented in your company overview.

  16. The Anatomy of a Film Business Plan

    Any movie proposal or investor deck that seeks to raise money from private investors, private equity groups and venture capitalists (VCs), will, in general, have to be supported by a good business plan. ... Often a business plan may contain revelations or confidential information that the producer wishes to protect until the movie is completed ...

  17. Film and Video Production Business Plan [Sample Template]

    Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) - $2,500. Miscellaneous - $20,000. Going by the report from the research and feasibility studies, we will need about $1 million to set up a medium scale but standard film and video production company in the United States of America.

  18. How to Create a Film Business Plan (Part 1)

    Every film business plan should at least contain the following sections, in whatever order you prefer: Title Page. A Pro-looking title page which, optionally, includes a logo or graphic of your film or film company. At the bottom of the business plan you should list your "Forward Looking Statements" disclaimer, which is something like this ...

  19. Movie Theater Business Plan Example

    Start my business plan. Start your own movie theater business plan. Falls River Theatre Executive Summary. Falls River is a smaller town that lost its only movie theatre over 10 years ago. Since then, residents wishing to enjoy a night out at the movies have to drive about 30 miles to a theatre. And once they get to the theatre, it is usually a ...

  20. Free Video Production Company Business Plan [Template]

    We provide a free business plan template below and will walk you through it. Step by step. Production Company Business Plan. The Executive Summary. Perform a Video Company Self Assessment. How to Get Started. Financing a Video Production Company. Marketing Plan. Day to Day Operations.

  21. Movie Theater Business Plan Template

    Traditionally, a marketing plan includes the four P's: Product, Price, Place, and Promotion. For a movie theater business plan, your marketing plan should include the following: Product: In the product section, you should reiterate the type of movie theater company that you documented in your Company Analysis.

  22. How to Open a Successful Movie Theater in 2024

    Step 3: Brainstorm a Movie Theater Name. Here are some ideas for brainstorming your business name: Short, unique, and catchy names tend to stand out. Names that are easy to say and spell tend to do better. Name should be relevant to your product or service offerings.

  23. Movie Investor Package

    Finished my deck on Friday. Got it into a few potential investor's hands over the weekend, and by Monday had 3 out of the 10 available memberships spoken for at $160K each.The revenue projections and film comparable services by NASH, along with the business plan and pitch deck templates were instrumental in presenting the project in such a way that financially minded potential investors ...

  24. Movie Theater Business Plan Sample [UPD 2024]

    2.1 The Business. The Arena will be a registered and insured movie theater company located in El Paso, Texas. Business will be owned by a husband and wife, Zac Martin and Enna Martin. All type of movies such as second run and first released will be played in The Arena. Start your Business Plan Now.

  25. The One American Movie China Wants

    Disney built its business plan on breaking through in China, but despite non-stop pandering to the Communist regime, it didn't work out. Hollywood studios which had come to depend on the Chinese box office were cut out. Xi has tightened the screws on foreign movies, games and culture in general. But one movie is okay.

  26. Netflix on Us: We Offer this Streaming Deal with Your Plan

    Step 1 Log in to your My T-Mobile account on the web or the T-Mobile app to redeem this offer on eligible plans.. Step 2 Select ACCOUNT, then ADD-ONS next to the Primary Account Holder's line.. Step 3 Select MANAGE DATA & ADD-ONS, then SERVICES to select your desired Netflix add-on. Continue to follow the prompts to link an existing Netflix account, or to create a new Netflix account and ...

  27. Five Tips For Choosing A Restoration Contractor

    3. Ignore those who want a large upfront payment or offer a cash discount. Alarms should sound if you hear either of the terms "upfront payment" or "cash discount." It usually means that the ...

  28. Free Film Templates

    The revenue projections and film comparable services by NASH, along with the business plan and pitch deck templates were instrumental in presenting the project in such a way that financially minded potential investors could understand the movie business, the market and how my project could possibly give them a substantial ROI.

  29. New Spotify Price Hike 2024: Music Streaming Service Raises Cost

    The cost of the individual plan rises by $1 per month, with the duo plan rising by $2 and the family plan by $3. By Alex Weprin Media & Business Writer Spotify is hiking the prices of its premium ...

  30. Williston Basin School District's business manager abruptly resigns

    Published: May. 28, 2024 at 11:34 AM PDT. WILLISTON, N.D. (KUMV) - The Williston Basin School District is without a business manager for the second time since 2022. Kent Anderson submitted a ...

  31. Brasidas: The Spartan General With a Year Named After Him

    Brasidas is widely believed to be the greatest Spartan general to have lived. Credit: Grant Mitchell / CC BY 2.0 / Wikimedia Commons. Brasidas was a Spartan general, and because of his courageous actions during the Archidamian War against the Athenian-led Delian League, was the first man to receive official honors in Sparta, and subsequently had a year named after him.