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Nail Salon Business Plan Template

Written by Dave Lavinsky

Business Plan Outline

Nail Salon Business Plan

  • 1. Executive Summary
  • 2. Company Overview
  • 3. Industry Analysis
  • 4. Customer Analysis
  • 5. Competitive Analysis
  • 6. Marketing Plan
  • 7. Operations Plan
  • 8. Management Team
  • 9. Financial Plan

Start Your Nail Salon Plan Here

You’ve come to the right place to create your business plan.

We have helped over 100,000 entrepreneurs and business owners create business plans and many have used them to start or grow their nail salons.

Nail Salon Business Plan Sample

The links below provide an example of each essential component of a business plan for a nail salon:

Next Section: Executive Summary >

Nail Salon Business Plan FAQs

What is a nail salon business plan.

A business plan is a plan to start and/or grow your salon. Among other things, it outlines your business concept, provides market research about the nail salon industry trends, identifies your target customers, presents your marketing plan and details your financial plan.

You can  easily complete your business plan using our Nail Salon Business Plan Template here .

What Are the Main Types of Nail Salons?

There are many types of salons depending on the beauty and nail services offered. Traditional nail salons are the most common, focusing on manicures, pedicures, and treating and painting nails. There are also other salons that offer more comprehensive services including waxing and massages.

What Are the Main Sources of Revenues and Expenses for Nail Salon Businesses?

The primary source of revenue for nail salon businesses are its service fees. Some salons also gain revenue from sale of nail care products.

The key expenses for salons are rent, salaries for salon owners and nail technicians, and supplies expenses.

How Do You Get Funding for Your Nail Salon?

Salons are typically funded through small business loans, personal savings, credit card financing and/or angel investors. In order to secure funding you will need a solid business plan for a nail salon.

Read more about how to get funding: Seeking Funding from Angel Investors vs Venture Capitalists .

How to Write a Nail Salon Business Plan

A great business plan gets the reader excited about your business and encourages them to take the actions you want them to take. In many cases, that action is for them to write you a check to fund your nail salon. 

In order to achieve this, start with a compelling executive summary. In the summary, clearly explain why your nail salon is or will be successful. Do members of your team have lots of experience in nail salons? Do you have clients from other nail salons that you will bring to your business? Do you have a large social media presence you can leverage to get new clients?

Think about why your nail salon is going to be successful and clearly document this in your summary. Also, be sure to include the other key business plan elements like your customer analysis (describing the demographics of your target market), your competitive analysis (detailing your competitors and how you’re unique) and your marketing plan (the marketing strategies for how you will attract new clients). Do this and you’ll have a great plan that reflects your salon and attracts readers to help you succeed.

What are the Steps To Start a Nail Salon Business?

Starting your own nail salon business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Nail Salon Business Plan - The first step in starting a business is to create a detailed business plan for your nail salon that outlines all aspects of the venture.  Your nail salon business plan should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your nail salon business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your nail salon business is in compliance with local laws.

3. Register Your Nail Salon Business - Once you have chosen a legal structure, the next step is to register your nail salon business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your nail salon business, so a detailed nail salon financial plan is key.  After completing this, take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Nail Salon Equipment & Supplies - In order to start your nail salon business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your nail salon business.  Your nail salon marketing plan includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful nail salon business:

  • How to Start a Nail Salon Business
  • How to Open a Nail Salon Business

Where can I Download a Nail Salon Business Plan Sample PDF?

You can download our sample nail salon business plan PDF template here . This is a business plan template you can use in PDF format.


How to write an effective nail salon business plan

  • Annabelle Amery
  • Oct 29, 2023
  • 12 min read

How to create a nail salon business plan

Starting a business can be an exciting and rewarding venture. Whether you're an entrepreneur or a small business owner, having a clear plan is crucial for success. A nail salon business plan is a comprehensive document that outlines the goals, strategies and financial projections for your nail business . It serves as a roadmap for your business, guiding you through the process of starting and managing your nail salon.

Looking to promote your business online? Get online and start making a website with the help of Wix’s website builder .

How to write a nail salon business plan in 6 steps

Writing a comprehensive nail salon business plan is essential for the success of your business. It serves as a roadmap, guiding you through the process of starting and managing your nail salon. A well-written business plan should include the following six main parts:

Executive summary

Business and domain names

Market research and analysis

Operations plan

Marketing and advertising plan

Financial plan

01. Executive summary

The executive summary is a brief overview of your nail salon business plan. It provides a snapshot of your salon's key information, goals, and strategies. While it appears at the beginning of the plan, it is often written last. The executive summary should be concise, clear and compelling to capture the attention of potential investors or lenders.

For example, here's an executive summary for a nail salon business: "[Your Nail Salon Name] is a modern and upscale nail salon located in [City]. Our mission is to provide exceptional nail care services in a relaxing and hygienic environment. With a team of highly skilled technicians and a wide range of services, we aim to become the go-to destination for nail care in our community. Our strategic location in a busy shopping center ensures high foot traffic and visibility."

02. Business and domain names

The company name is an important aspect of your nail salon business plan. It represents your brand identity and helps build awareness and trust among customers. When choosing a business name for your nail salon, consider something unique, memorable and reflective of your salon's values and offerings.

Using a business name generator can provide inspiration and help you brainstorm beauty business name ideas. Look for names that are catchy, easy to pronounce and relevant to your industry.

In addition to the company name, choosing the right domain name is crucial for establishing an online presence. Your domain name should be closely aligned with your salon's name and easy to remember. It's also important to check its availability and secure it as soon as possible.

Best practices for choosing a domain name include keeping it short, avoiding hyphens or numbers and using relevant keywords. This helps improve search engine visibility and makes it easier for potential customers to find your salon online.

Take the steps to register your business once you’ve landed on a nail business name , plus decided on the best structure for your business.

03. Market research and analysis

Market analysis and research are vital components of a nail salon business plan. Conducting thorough research allows you to understand the competitive landscape, identify your target market and develop effective marketing strategies .

Start by analyzing the local market to determine the demand for nail salon services. Look at factors such as population demographics, income levels and competition in the area. This information will help you identify opportunities and potential challenges.

Next, conduct a competitor analysis to understand what other nail salons in your area offer. Identify their strengths and weaknesses, pricing strategies and target audience. This analysis will help you differentiate your salon by offering unique services or a superior customer experience.

Additionally, research industry trends and stay updated on the latest nail care techniques and technologies. This salon marketing knowledge will enable you to stay ahead of the competition and provide innovative services to your customers.

04. Operations plan

The operations plan outlines the day-to-day functioning of your nail salon. It includes details about the location, premises, equipment and staffing needs of your business.

When choosing a location for your nail salon, consider factors like accessibility, visibility, parking availability and proximity to target customers. A convenient location with high foot traffic can significantly impact the success of your business.

In terms of premises, design an inviting space that reflects your salon's aesthetic and brand. Consider factors like layout, lighting, decor and sanitation protocols to create a pleasant environment for your customers.

Invest in high-quality equipment and products to deliver exceptional nail care services. This includes manicure stations, pedicure chairs, nail polish brands, sterilization equipment and other tools necessary for your services.

Staffing is another crucial aspect of the operations plan. Determine the number of technicians and support staff required based on the size of your salon. Hiring skilled and friendly professionals who prioritize customer satisfaction will contribute to the success of your nail salon.

05. Marketing and advertising plan

This plan outlines the nail salon marketing strategies and campaigns you will use to promote your nail salon. It helps you attract customers, build brand awareness and increase revenue.

Start by identifying your target market—the specific group of customers you want to reach. This could be based on demographics such as age, gender, location or interests. Tailor your marketing efforts to appeal to this target audience.

Consider a mix of online and offline marketing strategies. Online tactics may include creating a business website , utilizing social media platforms, running targeted online advertisements, and implementing search engine optimization (SEO) techniques to improve visibility in search results.

Offline strategies may include distributing flyers or brochures in the local community, partnering with complementary businesses for cross-promotion, attending local events or trade shows and offering promotional deals to attract new customers.

Remember that no matter where you choose to promote your business, you should keep your branding consistent. Start by using a logo maker to discover beauty logo ideas .

06. Financial plan

The financial plan is a crucial part of any nail salon business plan. It outlines the financial projections, funding requirements and profitability timeline for your business.

Start by estimating the startup costs required to open your nail salon. Think: lease or rent, equipment purchase or lease, initial inventory, licenses and permits (cost to start an LLC for example), marketing and working capital.

Next, project your monthly and annual revenue based on factors such as the number of customers served per day, average service prices and estimated repeat business. Consider seasonal fluctuations and industry trends that may impact customer demand.

Calculate your expenses, including rent or mortgage payments, utilities, salaries or wages, inventory restocking, marketing costs and other operational expenses. This will help you determine your break-even point and when you can expect to achieve profitability.

If you require funding to start or expand your nail salon, outline your funding needs and potential sources for raising money for your business . This may include personal savings, loans from financial institutions, investment from partners or investors or government grants.

Regularly review and update your financial plan as your nail salon grows. Compare actual financial results with projected figures to identify any discrepancies and make necessary adjustments.

steps for developing a business plan

Nail salon business plan examples

Creating a comprehensive business plan is crucial for starting and managing a successful nail salon. While every business plan should be tailored to the specific needs of your salon, having a template can provide a helpful framework to guide you through the process. Here are two draft business plans for hypothetical nail salon businesses, incorporating all the parts discussed earlier. Also make sure to check out these service business examples to help you get started:

Sample business plan 1: Elegant Nails

Executive summary: Elegant Nails is a high-end nail salon located in the heart of downtown. Our mission is to provide exceptional nail care services in a luxurious and relaxing environment. With a team of highly skilled technicians and a wide range of services, we aim to become the go-to destination for nail care in our city. Our strategic location ensures high visibility and accessibility for our target clientele.

Company name and domain name: The company name, Elegant Nails, reflects our commitment to providing elegant and sophisticated nail care services. The domain name chosen is, which aligns with our brand identity and is easy for customers to remember.

Market analysis and research: We have conducted extensive market research to understand the competitive landscape and identify our target market. Our analysis indicates a growing demand for high-quality nail care services among professionals in the downtown area. By offering premium services and targeting this niche market, we aim to differentiate ourselves from other salons.

Operations plan: Elegant Nails will be located in a newly renovated commercial building in downtown. The premises will feature a modern and elegant interior design that creates a luxurious ambiance for our customers. We will invest in state-of-the-art equipment and high-quality products to deliver exceptional services. Our staff will consist of experienced technicians who prioritize customer satisfaction.

Marketing and advertising plan: We will implement a comprehensive marketing strategy to promote Elegant Nails. This includes creating a professional website with online booking capabilities, utilizing social media platforms to engage with our target audience and running targeted online advertisements. Offline marketing efforts will include distributing brochures and partnering with local businesses for cross-promotion.

Financial plan: Based on our projections, the startup costs for Elegant Nails will amount to $150,000. We will secure funding through a combination of personal savings and a small business loan. Our financial plan forecasts steady revenue growth over the first three years, with a break-even point expected within the first year of operation.

Sample business plan 2: Blissful Nails

Executive summary: Blissful Nails is a neighborhood nail salon committed to providing high-quality nail care services in a friendly and welcoming environment. Our mission is to create a blissful experience for our customers through exceptional services and personalized attention. Located in a bustling residential area, we aim to become the go-to salon for local residents seeking relaxation and pampering.

Company name and domain name: The company name, Blissful Nails, reflects our commitment to creating a blissful experience for our customers. The chosen domain name is, which aligns with our brand identity and makes it easy for customers to find us online.

Market analysis and research: We have conducted market research to understand the needs and preferences of our target market. Our analysis indicates a demand for affordable yet quality nail care services among local residents. By offering competitive pricing and focusing on building strong customer relationships, we aim to differentiate ourselves from other salons in the area.

Operations plan: Blissful Nails will be located in a small retail space in a residential neighborhood. The salon will have a cozy and inviting atmosphere, with comfortable seating and soothing music to enhance the relaxation experience for our customers. We will invest in essential equipment and high-quality nail care products to deliver satisfactory services.

Marketing and advertising plan: Our marketing strategy for Blissful Nails will focus on building strong relationships within the local community. This includes participating in neighborhood events, offering special promotions for local residents and implementing a referral program to encourage word-of-mouth marketing. We will also establish an online presence through social media platforms and maintain an informative and user-friendly website.

Financial plan: The estimated startup costs for Blissful Nails are $80,000. Funding will be secured through personal savings and a small business grant. Our financial plan projects steady revenue growth over the first two years, with profitability expected within the first year of operation.

Why should you create a nail salon business plan? Top benefits

No matter your type of business , a business plan helps you clarify your goals and strategies. It also offers several other benefits, specific to your nail salon. These benefits include:

Attracting investors: One of the primary benefits of having a nail salon business plan is that it helps attract investors and secure funding for your business. Investors want to see that you have a clear vision and a well-thought-out strategy for success. A well-written business plan showcases your professionalism and commitment, making it more likely for investors to take interest in your venture. It provides them with the necessary information to evaluate the potential return on their investment and the viability of your nail salon.

Understanding resources needed: A nail salon business plan enables you to understand the resources, supplies, and staff required to start and operate your business. By conducting thorough research, you can estimate the costs involved in setting up the salon, purchasing equipment, hiring employees and covering ongoing expenses (like rent and utilities). This understanding allows you to budget effectively and avoid unexpected financial challenges down the line.

Setting clear goals: A business plan provides you with an opportunity to set clear goals for your nail salon. By defining specific objectives and milestones, you can track your progress and measure your success over time. Setting goals helps you stay focused, motivated and accountable. It also allows you to identify any areas where adjustments or improvements need to be made.

Developing effective strategies: A nail salon business plan requires careful market analysis and research. This process helps you understand the competitive environment in which your salon will operate. By identifying your target market, analyzing your competition and conducting a SWOT (strengths, weaknesses, opportunities, threats) analysis, you can develop effective strategies to differentiate your salon from others and attract customers. This research-driven approach increases your chances of success in a competitive industry.

Managing risks: A well-written business plan allows you to identify and manage potential risks associated with starting a nail salon. By conducting a thorough risk analysis, you can anticipate challenges and develop contingency plans to mitigate them. This proactive approach helps you navigate uncertainties and increases the likelihood of overcoming obstacles that may arise during the early stages of your business.

Operational efficiency: A nail salon business plan includes an operations plan that outlines the location, premises, equipment and staffing needs of your salon. By carefully planning these aspects, you can ensure operational efficiency from the start. This includes choosing a suitable location with high foot traffic, selecting the right equipment for your services and hiring qualified staff members who align with your salon's values and customer service standards.

Long-term success: Ultimately, a nail salon business plan serves as a roadmap for the long-term success of your business. It provides a clear direction and guides decision-making processes as you navigate challenges and pursue growth opportunities. By regularly reviewing and updating your business plan, you can adapt to changes in the market, industry trends and customer preferences. This adaptability is essential for staying relevant and ensuring the continued success of your nail salon.

Is owning a nail salon profitable?

Whether or not owning a nail salon is profitable depends on a number of factors, including the location, services and products offered, customer base and management practices. However, nail salons generally have high-profit margins, meaning that there is potential for good earnings.

Nail salons in high-traffic areas with a large customer base tend to be more profitable than nail salons in less populated areas. Additionally, nail salons that offer a wide range of services and products, such as manicures, pedicures, waxing and facials, are typically more profitable than nail salons that only offer basic services.

Of course, the profitability of a nail salon also depends on how well it's managed. Nail salon owners need to be careful to control costs, such as the cost of rent, utilities and supplies. They also need to market their salon effectively and provide excellent customer service in order to attract and retain customers.

Overall, owning a nail salon can be a profitable business venture, but it's important to do your research and understand the factors that contribute to success.

Here are some tips for increasing the profitability of a nail salon:

Choose a good location with high foot traffic and visibility.

Offer a wide range of services and products to meet the needs of a variety of customers.

Price your services competitively and offer discounts and promotions to attract new customers and reward loyal customers.

Hire and train experienced and qualified nail technicians.

Provide excellent customer service and create a relaxing and enjoyable atmosphere for your customers.

Market your salon effectively through online and offline channels.

Manage your costs carefully and track your expenses regularly.

By following these tips, you can increase your chances of success and profitability in the nail salon industry.

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Nail salon business plan FAQ

How to start getting nail clients.

One of the best ways to start getting nail clients is to offer a referral program. Encourage your existing clients to refer their friends and family to your salon. You can also offer discounts and promotions to new clients.

Another great way to get nail clients is to network with other businesses in your community. For example, you could partner with a local spa or hair salon to offer joint promotions. You could also reach out to local businesses and offer to provide corporate nail services.

How to become a successful nail salon business?

What makes a nail salon stand out, what do you say when advertising nails, related posts.

How to create a website from scratch in 11 steps (for beginners)

How to start a business in 14 steps: a guide for 2024

How to start a nail business in 6 steps

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How to Write a Nail Salon Business Plan + Free Sample Plan PDF

Author: Elon Glucklich

Elon Glucklich

7 min. read

Updated April 1, 2024

Download: Free one-page nail salon sample business plan

Nail trends are changing faster than ever. With social media fueling endless inspiration, people of all ages are embracing self-expression through their appearance, and their nails are no exception.

With the number of manicurists and pedicurists projected to grow 9% in the next decade, this burst of creativity is opening opportunities for nail technicians who dream of owning their own nail salon.

But just because the market is booming doesn’t mean anyone can start a nail salon and be successful. To build a financially stable business, you’ll need to have a sharp understanding of your ideal client, define the unique services that sets you apart, and develop smart marketing strategies to bring customers in your door.

A well-crafted business plan will help you focus your planning efforts on the tactics and strategies that attract loyal clients. And it’s key for convincing banks or investors if you need funding to get started.

  • Nail salon business plan checklist

Here are a few sections we recommend including in a nail salon business plan:

Executive summary

  • Products & services

Market analysis

  • Marketing & sales plan
  • Company overview
  • Financial plan & forecasts

Writing a business plan thorough enough to impress lenders typically requires following a standard format. But if you aren’t seeking outside funding, you shouldn’t feel like you have to stick to that structure.

For instance, don’t spend too much time on the products and services section of your business plan if you’re writing it to determine how to market your business. Just include the sections that are relevant to your situation.

Here’s an example of a nail salon business plan outline. Just remember that your business plan might have different sections. It’s all about what you need for your business.

A sample outline of a nail salon business plan.

The executive summary is essentially your nail salon’s opening pitch. 

It shouldn’t be more than 1-2 pages, and should be written last, despite going first in the plan. Just outline the objective of your business, and your mission. 

Are you focused on intricate nail art, speedy manicures, or a luxurious spa-like experience? 

Then, describe the issue you solve for clients and your unique value proposition — the factor or factors that make you different from the competition. Some examples include:

  • A unique combination of services
  • An emphasis on naturally made products
  • Partnerships with other beauty service providers (hair, makeup, etc.)

The executive summary is all about being concise, but capturing the reader’s interest so that they’ll want to read more.

Products and services

The products and services section is all about detailing your revenue streams. Start with your core nail services. Maybe you offer:

  • Gel/acrylics

Once you’ve written down the basics, expand to emphasize any unique offerings, such as:

  • Intricate designs
  • Complementary services like aromatherapy
  • Plant-based ingredients

You should mention any retail products you plan to sell, such as:

  • Nail polishes
  • Nail care kits
  • Hand creams.

These are potentially additional revenue streams for your business. Use the products and services section to focus on your unique value proposition . Maybe you’re known for your eye-catching nail designs, or have partnerships with complementary businesses like hair salons. Anything that contributes to your sales and profitability is worth including.

This is where you get to know your target market and your competition. What’s the size of the nail salon market in your area? Can your customers be grouped factors like:

  • Spending habits

The market analysis section should outline the specific groups in your community that you aim to serve, such as working professionals, students, or individuals seeking luxury treatments.

If you’re already running a nail salon, you likely have a sense of your customer demographics. But studying industry trends (like the growing demand for natural nail care) and whether they can help you understand how your customers’ motivations and desires might change over time.

Use your business plan to compile that research, and zero in on the demographics and desires of your perfect client . Maybe they’re:

  • Busy professionals seeking quick lunchtime manicures
  • Trend-conscious teens and young adults
  • Parents looking for some relaxation

You should also scout out your competition . List other nearby salons in your plan, noting their strengths and weaknesses. How will you stand out and win customers over?

Marketing and sales plan

The marketing and sales plan describes your strategies to turn your target market into paying clients.

Start by detailing your strategies to reach customers. 

We recommend you prioritize social media channels , as they’re a major driver for the beauty industry. Platforms like TikTok and Instagram are ideal for showcasing your nail work. 

Other marketing tactics to consider include:

  • Partnerships with local businesses
  • Loyalty programs for returning customers
  • Incentives for customers who bring friends to your business 

Whichever marketing channels you choose to invest in, remember that your market research and unique value proposition should inform the content you put out to entice consumers. 

For instance, if most of your customers are working professionals, determining other businesses they frequent and seeking our partnership opportunities with them could be a valuable approach. But if your clients are mostly high school and college students, you’re most likely to be successful with an engaging social media campaign.

Make sure to track the results of your marketing efforts as well, so you know which strategies are paying off.

Company Overview

The company overview is where you highlight your team and business history. (If you aren’t seeking a loan or investment, you can likely skip this section).

Outline your business structure . Are you a:

  • Sole proprietor
  • Partnership
  • Corporation

Then, highlight your team. Even if it’s just you, summarize your experience and any special certifications you hold. If you have key employees like nail salon technicians, a manager, or an administrative assistant, list their experience and skills. And if you plan on hiring, briefly mention the skills you’ll be looking for in future team members.

If you already have customers or brand partnerships, mention them in this section as well.

Financial Plan

The financial plan is all about deciding how successful your business can be. You’ll need a few things:

Sales Forecast : How much do you realistically expect to bring in each month? Consider the average price of services and how many clients you can serve.

Profit and Loss (P&L) : This lists your income minus expenses. Don’t forget things like rent, nail polish, and staff salaries.

Cash Flow Statement : This shows when money comes in and goes out, which is crucial for managing bills.

Startup Costs : If you’re seeking a loan, itemize costs like salon equipment, initial inventory, and any renovations.

Detail the assumptions behind your profitability and starting capital projections to provide clarity on your market analysis and expectations. Also, outline any potential risks, such as economic downturns affecting discretionary spending. And if you’re seeking funding, outline here how you will use those funds to support your business operations.

This optional section is where you include extra materials that strengthen your main points, but don’t fit in the actual plan. 

Maybe you surveyed customers about their preferences for a new product line, or researched the demographics of your neighborhood online. 

Include those reports in the appendix, if you think anyone reading the plan will benefit from the additional information. 

Remember, only include items that truly add value to your plan.

  • Download your free nail salon one page sample business plan

Download our nail salon sample business plan template right now for free. You can also view other salon and spa business plan templates , or browse Bplans’ gallery of more than 550 sample business plans to find more inspiration. 

In a space as full of entrepreneurs as the nail industry, standing out is crucial, and writing a business plan is one of the best ways to make sure you set yourself apart with a strategy that’s financially viable and built for long-term success.

And remember, you’ll need a plan if you’re looking for a loan or investment to fund your business.

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Content Author: Elon Glucklich

Elon is a marketing specialist at Palo Alto Software, working with consultants, accountants, business instructors and others who use LivePlan at scale. He has a bachelor's degree in journalism and an MBA from the University of Oregon.

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Nail Salon Business Plan PDF Example

Avatar photo

  • February 28, 2024
  • Business Plan

The business plan template of a nail salon

Creating a comprehensive business plan is crucial for launching and running a successful nail salon. This plan serves as your roadmap, detailing your vision, operational strategies, and financial plan. It helps establish your salon’s identity, navigate the competitive market, and secure funding for growth.

This article not only breaks down the critical components of a nail salon business plan, but also provides an example of a business plan to help you craft your own.

Whether you’re an experienced entrepreneur or new to the beauty industry, this guide, complete with a business plan example, lays the groundwork for turning your nail salon concept into reality. Let’s dive in!

Our nail salon business plan is crafted to be straightforward and comprehensive, encompassing all essential elements necessary for a well-rounded business plan. It specifies the salon’s operations, strategic direction, market analysis , competition landscape, management structure, and financial forecasts.

  • Executive Summary : An overview of your nail salon’s concept, market positioning, leadership, and financial strategy.
  • Salon & Location : Describes the salon’s design, amenities, and strategic location choice.
  • Treatments & Pricing : Details on the range of nail services provided, including manicures, pedicures, and pricing.
  • Key Stats : Industry size , growth potential, and critical statistics about the nail salon market.
  • Key Trends : Current trends shaping the nail salon industry, such as customer preferences and technological advancements.
  • Key Competitors : Analysis of major competitors in the vicinity and how your salon differentiates itself.
  • SWOT : Strengths, weaknesses, opportunities, and threats analysis.
  • Marketing Plan : Strategies for marketing your nail salon to attract and retain customers.
  • Timeline : Important milestones and targets from the startup phase to expansion, for at least the first year.
  • Management : Information about the management team, outlining their roles and contributions to the salon’s success.
  • Financial Plan : A projection of the salon’s financial performance over the next five years, including revenue, profits, and anticipated expenses.

The business plan template of a nail salon

Nail Salon Business Plan

opening a nail salon business plan

Fully editable 30+ slides Powerpoint presentation business plan template.

Download an expert-built 30+ slides Powerpoint business plan template

Executive Summary

The Executive Summary introduces your nail salon’s business plan, providing a succinct overview of your salon and the services it provides. It should outline your market positioning, the range of nail care and beauty services offered, its location, size, and a brief on the operational aspects.

This section should further detail how your nail salon will position itself within the local market, including an analysis of the number of direct competitors in the area, identifying who they are, along with your salon’s unique selling points that distinguish it from these competitors.

Additionally, it is important to include information about the management and founding team, detailing their roles and how they contribute to the nail salon’s success. Lastly, present a summary of your financial projections, highlighting expected revenue and profits over the next five years.

Make sure to cover here _ Business Overview _ Market Overview _ Management Team _ Financial Plan

Nail Salon Business Plan exec summary

Dive deeper into Executive Summary

Business Overview

For a Nail Salon, the Business Overview section is divided into 2 concise slides:

Nail Salon & Location Present the design and ambiance of your nail salon, focusing on how the environment is tailored to provide a relaxing and premium experience for clients. Discuss the salon’s location, emphasizing accessibility and the convenience it offers to potential clients, such as proximity to busy shopping areas or availability of parking. Highlight the strategic benefits of the location that make it an attractive choice for your target market .

Services & Pricing Explain the variety of nail services your salon offers, from basic manicures and pedicures to more advanced treatments like gel, acrylics, and nail art. Provide an overview of your pricing structure , showing how it aligns with the salon’s quality of service and the competitive landscape. Mention any special packages, membership options, or loyalty programs that encourage repeat visits and foster a loyal customer base, enhancing the client’s salon experience.

Make sure to cover here _ Salon & Location _ Treatments & Pricing

opening a nail salon business plan

Market Overview

In the Market Overview of your nail salon business plan, begin by outlining the current size of the nail care industry and its potential for growth. This part is essential for understanding the scale of the market and the opportunities it presents.

Next, address recent trends in the market, such as the increasing consumer demand for luxury nail services, eco-friendly products, and innovative nail art designs. For example, mention the growing interest in customized nail art, long-lasting gel manicures, and the use of non-toxic, vegan nail polishes.

Finally, discuss the competitive landscape, which includes not only other nail salons but also full-service beauty salons offering nail services, and at-home nail care trends. For example, differentiate your salon by highlighting unique services such as bespoke nail art, a focus on hygiene and customer experience, or the use of exclusive, high-quality products. This overview will provide insights into the demand for nail services, identify your key competitors, and clarify your salon’s unique position in the competitive market.

Make sure to cover here _ Industry size & growth _ Key competitors _ Key market trends

Nail Salon Business Plan market overview

Dive deeper into Key competitors

First, conduct a SWOT analysis for the nail salon, identifying Strengths (such as high-quality nail care services and experienced technicians), Weaknesses (like significant competition or high operational expenses), Opportunities (for example, an increasing interest in nail art and care), and Threats (such as economic downturns impacting discretionary consumer spending).

Next, create a marketing strategy that outlines ways to attract and retain customers through targeted advertising, attractive package deals, vibrant social media engagement, and hosting or participating in local beauty events.

Finally, design a detailed timeline that specifies crucial milestones for the nail salon’s launch, marketing activities, customer acquisition, and strategies for expansion, ensuring the business evolves with strategic focus and clear objectives.

Make sure to cover here _ SWOT _ Marketing Plan _ Timeline

Nail Salon Business Plan strategy

Dive deeper into SWOT

Dive deeper into Marketing Plan

The Management section focuses on the nail salon’s management and their direct roles in daily operations and strategic direction. This part is crucial for understanding who is responsible for making key decisions and driving the salon towards its financial and operational goals.

For your nail salon business plan, list the core team members, their specific responsibilities, and how their expertise supports the business.

Nail Salon Business Plan management

Financial Plan

The Financial Plan section is a comprehensive analysis of your financial projections for revenue, expenses, and profitability. It lays out your nail salon’s approach to securing funding, managing cash flow, and achieving breakeven.

This section typically includes detailed forecasts for the first 5 years of operation, highlighting expected revenue, operating costs and capital expenditures.

For your nail salon business plan, provide a snapshot of your financial statement (profit and loss, balance sheet, cash flow statement), as well as your key assumptions (e.g. number of customers and prices, expenses, etc.).

Make sure to cover here _ Profit and Loss _ Cash Flow Statement _ Balance Sheet _ Use of Funds

Nail Salon Business Plan financial plan

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How to Write a Winning Nail Salon Business Plan + Template

Business Plan

Creating a business plan is essential for any business, but it can be especially helpful for nail salon businesses who want to improve their strategy and/or raise funding.

A well-crafted business plan not only outlines the vision for your company, but also documents a step-by-step roadmap of how you are going to accomplish it. In order to create an effective business plan, you must first understand the components that are essential to its success.

This article provides an overview of the key elements that every nail salon business owner should include in their business plan.

Download the Ultimate Nail Salon Business Plan Template

What is a Nail Salon Business Plan?

A nail salon business plan is a formal written document that describes your company’s business strategy and its feasibility. It documents the reasons you will be successful, your areas of competitive advantage, and it includes information about your team members. Your business plan is a key document that will convince investors and lenders (if needed) that you are positioned to become a successful venture.

Why Write a Nail Salon Business Plan?

A nail salon business plan is required for banks and investors. The document is a clear and concise guide of your business idea and the steps you will take to make it profitable.

Entrepreneurs can also use this as a roadmap when starting their new company or venture, especially if they are inexperienced in starting a business.

Writing an Effective Nail Salon Business Plan

The following are the key components of a successful nail salon business plan:

Executive Summary

The executive summary of a nail salon business plan is a one to two page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan.

  • Start with a one-line description of your nail salon company
  • Provide a short summary of the key points in each section of your business plan, which includes information about your company’s management team, industry analysis, competitive analysis, and financial forecast among others.

Company Description

This section should include a brief history of your company. Include a short description of how your company started, and provide a timeline of milestones your company has achieved.

If you are just starting your nail salon business, you may not have a long company history. Instead, you can include information about your professional experience in this industry and how and why you conceived your new venture. If you have worked for a similar company before or have been involved in an entrepreneurial venture before starting your nail salon firm, mention this.

Industry Analysis

The industry or market analysis is an important component of a nail salon business plan. Conduct thorough market research to determine industry trends and document the size of your market. 

Questions to answer include:

  • What part of the nail salon industry are you targeting?
  • How big is the market?
  • What trends are happening in the industry right now (and if applicable, how do these trends support the success of your company)?

You should also include sources for the information you provide, such as published research reports and expert opinions.

Customer Analysis

This section should include a list of your target audience(s) with demographic and psychographic profiles (e.g., age, gender, income level, profession, job titles, interests). You will need to provide a profile of each customer segment separately, including their needs and wants.

For example, the customers of a nail salon business may include:

  • Women age 25-44
  • People living in an urban area
  • Individuals working in a professional environment
  • Individuals a disposable income of $50,000 per year or more

You can include information about how your customers make the decision to buy from you as well as what keeps them buying from you.

Develop a strategy for targeting those customers who are most likely to buy from you, as well as those that might be influenced to buy your products or nail salon services with the right marketing.

Competitive Analysis

The competitive analysis helps you determine how your product or service will be different from competitors, and what your unique selling proposition (USP) might be that will set you apart in this industry.

For each competitor, list their strengths and weaknesses. Next, determine your areas of competitive differentiation and/or advantage; that is, in what ways are you different from and ideally better than your competitors.

Below are sample competitive advantages your nail salon business may have:

  • A prime location in a high-traffic area
  • A unique product or service offering
  • A loyal customer base
  • Extensive experience and/or industry awards and recognition

Marketing Plan

This part of the business plan is where you determine and document your marketing plan. . Your plan should be clearly laid out, including the following 4 Ps.

  • Product/Service: Detail your product/service offerings here. Document their features and benefits.
  • Price: Document your pricing strategy here. In addition to stating the prices for your products/services, mention how your pricing compares to your competition.
  • Place: Where will your customers find you? What channels of distribution (e.g., partnerships) will you use to reach them if applicable?
  • Promotion: How will you reach your target customers? For example, you may use social media, write blog posts, create an email marketing campaign, use pay-per-click advertising, launch a direct mail campaign. Or, you may promote your nail salon business via a mix of all these channels.

Operations Plan

This part of your nail salon business plan should include the following information:

  • How will you deliver your product/service to customers? For example, will you do it in person or over the phone only?
  • What infrastructure, equipment, and resources are needed to operate successfully? How can you meet those requirements within budget constraints?

The operations plan is where you also need to include your company’s business policies. You will want to establish policies related to everything from customer service to pricing, to the overall brand image you are trying to present.

Finally, and most importantly, in your Operations Plan, you will lay out the milestones your company hopes to achieve within the next five years. Create a chart that shows the key milestone(s) you hope to achieve each quarter for the next four quarters, and then each year for the following four years. Examples of milestones for a nail salon business include reaching $X in sales. Other examples include adding X number of new clients each month or expanding to a second location.

Management Team

List your team members here including their names and titles, as well as their expertise and experience relevant to your specific nail salon industry. Include brief biography sketches for each team member.

Particularly if you are seeking funding, the goal of this section is to convince investors and lenders that your team has the expertise and experience to execute on your plan. If you are missing key team members, document the roles and responsibilities you plan to hire for in the future.

Financial Plan

Here you will include a summary of your complete and detailed financial plan (your full financial projections go in the Appendix). 

This includes the following three financial statements:

Income Statement

Your income statement should include:

  • Revenue: how much revenue you generate.
  • Cost of Goods Sold: These are your direct costs associated with generating revenue. This includes labor costs, as well as the cost of any equipment and supplies used to deliver the product/service offering.
  • Net Income (or loss): Once expenses and revenue are totaled and deducted from each other, this is the net income or loss.

Sample Income Statement for a Winning Nail Salon

Revenues $ 336,090 $ 450,940 $ 605,000 $ 811,730 $ 1,089,100
$ 336,090 $ 450,940 $ 605,000 $ 811,730 $ 1,089,100
Direct Cost
Direct Costs $ 67,210 $ 90,190 $ 121,000 $ 162,340 $ 217,820
$ 67,210 $ 90,190 $ 121,000 $ 162,340 $ 217,820
$ 268,880 $ 360,750 $ 484,000 $ 649,390 $ 871,280
Salaries $ 96,000 $ 99,840 $ 105,371 $ 110,639 $ 116,171
Marketing Expenses $ 61,200 $ 64,400 $ 67,600 $ 71,000 $ 74,600
Rent/Utility Expenses $ 36,400 $ 37,500 $ 38,700 $ 39,800 $ 41,000
Other Expenses $ 9,200 $ 9,200 $ 9,200 $ 9,400 $ 9,500
$ 202,800 $ 210,940 $ 220,871 $ 230,839 $ 241,271
EBITDA $ 66,080 $ 149,810 $ 263,129 $ 418,551 $ 630,009
Depreciation $ 5,200 $ 5,200 $ 5,200 $ 5,200 $ 4,200
EBIT $ 60,880 $ 144,610 $ 257,929 $ 413,351 $ 625,809
Interest Expense $ 7,600 $ 7,600 $ 7,600 $ 7,600 $ 7,600
$ 53,280 $ 137,010 $ 250,329 $ 405,751 $ 618,209
Taxable Income $ 53,280 $ 137,010 $ 250,329 $ 405,751 $ 618,209
Income Tax Expense $ 18,700 $ 47,900 $ 87,600 $ 142,000 $ 216,400
$ 34,580 $ 89,110 $ 162,729 $ 263,751 $ 401,809
10% 20% 27% 32% 37%

Balance Sheet

Include a balance sheet that shows your assets, liabilities, and equity. Your balance sheet should include:

  • Assets : All of the things you own (including cash).
  • Liabilities : This is what you owe against your company’s assets, such as accounts payable or loans.
  • Equity : The worth of your business after all liabilities and assets are totaled and deducted from each other.

Sample Balance Sheet for a Winning Nail Salon  

Cash $ 105,342 $ 188,252 $ 340,881 $ 597,431 $ 869,278
Other Current Assets $ 41,600 $ 55,800 $ 74,800 $ 90,200 $ 121,000
Total Current Assets $ 146,942 $ 244,052 $ 415,681 $ 687,631 $ 990,278
Fixed Assets $ 25,000 $ 25,000 $ 25,000 $ 25,000 $ 25,000
Accum Depreciation $ 5,200 $ 10,400 $ 15,600 $ 20,800 $ 25,000
Net fixed assets $ 19,800 $ 14,600 $ 9,400 $ 4,200 $ 0
$ 166,742 $ 258,652 $ 425,081 $ 691,831 $ 990,278
Current Liabilities $ 23,300 $ 26,100 $ 29,800 $ 32,800 $ 38,300
Debt outstanding $ 108,862 $ 108,862 $ 108,862 $ 108,862 $ 0
$ 132,162 $ 134,962 $ 138,662 $ 141,662 $ 38,300
Share Capital $ 0 $ 0 $ 0 $ 0 $ 0
Retained earnings $ 34,580 $ 123,690 $ 286,419 $ 550,170 $ 951,978
$ 34,580 $ 123,690 $ 286,419 $ 550,170 $ 951,978
$ 166,742 $ 258,652 $ 425,081 $ 691,831 $ 990,278

Cash Flow Statement

Include a cash flow statement showing how much cash comes in, how much cash goes out and a net cash flow for each year. The cash flow statement should include:

  • Cash Flow From Operations
  • Cash Flow From Investments
  • Cash Flow From Financing

Below is a sample of a projected cash flow statement for a startup nail salon business.

Sample Cash Flow Statement for a Winning Nail Salon

Net Income (Loss) $ 34,580 $ 89,110 $ 162,729 $ 263,751 $ 401,809
Change in Working Capital $ (18,300) $ (11,400) $ (15,300) $ (12,400) $ (25,300)
Plus Depreciation $ 5,200 $ 5,200 $ 5,200 $ 5,200 $ 4,200
Net Cash Flow from Operations $ 21,480 $ 82,910 $ 152,629 $ 256,551 $ 380,709
Fixed Assets $ (25,000) $ 0 $ 0 $ 0 $ 0
Net Cash Flow from Investments $ (25,000) $ 0 $ 0 $ 0 $ 0
Cash from Equity $ 0 $ 0 $ 0 $ 0 $ 0
Cash from Debt financing $ 108,862 $ 0 $ 0 $ 0 $ (108,862)
Net Cash Flow from Financing $ 108,862 $ 0 $ 0 $ 0 $ (108,862)
Net Cash Flow $ 105,342 $ 82,910 $ 152,629 $ 256,551 $ 271,847
Cash at Beginning of Period $ 0 $ 105,342 $ 188,252 $ 340,881 $ 597,431
Cash at End of Period $ 105,342 $ 188,252 $ 340,881 $ 597,431 $ 869,278

You will also want to include an appendix section which will include:

  • Your complete financial projections
  • A complete list of your company’s business policies and procedures related to the rest of the business plan (marketing, operations, etc.)
  • Any other documentation which supports what you included in the body of your business plan.

Writing a good business plan gives you the advantage of being fully prepared to launch and/or grow your nail salon company. It not only outlines your business vision but also provides a step-by-step process of how you are going to accomplish it.

 This guide and template will show you how to write a business plan for a nail salon so that you can get started on the right foot.  

Finish Your Nail Salon Business Plan in 1 Day!

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  • Starting a Nail Salon Business

Nail Salon Business Plan

Last Updated: June 6, 2024, 8:12 am by TRUiC Team

The first step in getting your nail salon off the ground is to sit down and develop a thorough business plan . Before starting, be sure you’ve taken the time to consider the vision you have for your business, what you hope to accomplish as a business owner, and a basic plan for what this journey will entail. With those things in mind, it’s time to dive deeper into the details. This guide is designed to take you to the next phase in preparing to start your nail salon business.

opening a nail salon business plan

Market Research

Understanding your market is an essential part of starting and maintaining a successful business. This includes getting to know both your target customer and your major competitors as well as learning all that you can about the nail salon industry in general.

If you need help branding your nail salon, try using our Free Nail Salon Logo Maker . Our free tool will help you brand your nail salon with a unique logo to make your small business stand out.

Who is your target customer?

On the surface, identifying your target customer may seem simple. At the most basic level, a nail salon customer is anyone looking for nail services. However, true success comes from knowing not the target customer of a nail salon, but of your nail salon.

During the first phase of your business planning, you spent some time considering what type of salon you hope to open and who it will cater to . At this phase, it is time to deal with the specifics.

An excellent way to approach this step is to create a profile or persona of your ideal customer. Consider the age, location, gender, income level, and other demographic details about who you think will be frequenting your salon. By doing this you can most effectively craft your design, atmosphere, marketing, prices, products, and services.

Some important questions to answer when establishing your target customer base are:

  • How many people in your area fit into this customer base?
  • What drives their consumer decisions?
  • Do they need your services?
  • Can they afford your services?
  • How do they consume media and marketing?

Who are your competitors in the market?

Just as important as understanding your customers is understanding who else is trying to attract them. Knowing who your competitors are, and what they offer, can help you make your products, services, and marketing stand out. It will enable you to set your prices competitively and help you respond to rival marketing campaigns with your own initiatives.

It is important to remember that competition can come from a number of places. The first stage of your competitive research should focus on identifying competing nail salons in your area. Look to local business directories, trade organizations and events, advertisements, and basic online research to develop a better understanding of what businesses and products exist in direct competition with what you hope to offer.

Next, take a closer look at how they do business. Compare prices, services , staff size, brand design , and media and marketing. Much of this information can be found by simply visiting your competitors’ websites or following them on social media. To dive even deeper, book a service or two at some of your competing salons. While there, pay close attention to the quality of their customer service, the wait time for an appointment, how busy their salon is at a given hour, how many people are working, and the skill of their technicians.

Throughout this process, make note of what aspects of their services you’d like to adopt and what things you know you can improve on. Consider what marketing tactics appear to be working for them and what falls flat.

Finally, do not forget about less direct or obvious competition. The explosion of multi-level marketing businesses means competing not only with other brick and mortar nail salons, but also a range of online businesses marketing directly to your customers in the comfort of their homes. Research what nail products are available through these companies and how you may be able to offer similar products or services in your salon.

Nail Salon Industry

Understanding your industry as a whole is just as critical as knowing your local market. This information can help you predict your profitability and growth over time as well as how to effectively capitalize on industry trends or innovations.

The nail salon industry is fairly stable, with an annual growth rate of around 7.5% over the past three years. In 2019, industry sales were $5.9 billion dollars, with the average sales per company around $200,000. As a discretionary service business, nail salon profitability will often hinge on the economy at large. During economic downturns, demand for non-essential services such as manicures and pedicures will fall. As the owner of a nail salon, you should be prepared for these economic ebbs and flows.


With an idea of who your ideal customer is and where your salon will fit in the local market, you can begin to consider what services you’d like to offer, any products you hope to sell, and how to price these selections.

What types of services will your nail salon offer?

A nail salon can offer anything from basic manicures and pedicures to a full slate of personally crafted specialty services . To begin, sketch out a list of services you hope to offer based on the type of salon you are opening. Start with the basic categories of manicure, pedicure, and artificial nails and build your list from there. This initial list will look something like this:

  • Acrylic Overlay
  • Gel (with or without UV curing)

The specific services you offer will depend on your salon’s style, atmosphere, and aesthetic, but should also strongly take into account the information you gain during the market research phase of planning. Look closely at who uses salon services in your area, what services are most popular, what your competition offers, and what gaps can be filled.

A nail salon in a small college town will offer services and specialties different from one located in an upscale city center, but that does not mean you can’t put your own personality into your salon. One of the best ways to do that is to focus on both the service and the experience. Consider how you can transform a manicure or pedicure into a unique spa experience for your clients. Services falling under the manicure category can include anything from simple polish or French manicures to paraffin wax treatments and aromatherapy hand massages, while pedicures may include a hot stone massage or callus treatment.

One of the most appealing aspects of opening a nail salon is that changing and adapting your services comes with low overhead costs. As you begin seeing clients and getting a feel for what types of services they are requesting, what style of artificial nails they prefer, and which technicians are most in-demand (and why) you can further tailor your offerings to meet those demands.

Finally, many nail salons offer additional services, such as waxing and false eyelash application. Keep in mind that as you expand your offerings your technicians may need to be specifically licensed to perform these new services.

Will your nail salon offer products for sale?

Offering products for sale in your salon is an excellent way to add to your profits. At the very least, most salons will sell the line of nail polish they use on their clients. Other popular offerings include hand and foot care products, cosmetics, fashion accessories, and gift sets.

Your product offerings should stem directly from your available services. Like your list of services, your selection of products will likely evolve over time as you learn the preferences of your clientele.

Pricing your services right is a critical factor in the success of your salon. At the most basic level, price setting is a product of supply and demand. As with each factor in your planning, your market research should be the first place you look for information on how to properly price your salon services.

If you set your prices too high above the average rate in your area, you risk pricing out your target customer base or driving them to your competitors. If there is a great deal of competition in your area, consumers will have enough options to choose a lower price for comparable services. Even if you are the only salon in town, however, your prices can still only go as high as your customers can reasonably afford and are willing to pay.

On the other hand, pricing your services too low also comes with a number of problems. If your services are priced too far below average you risk inviting a higher demand of clients than you can handle, leading to long wait times for appointments or rushed services, both of which will turn people off to your salon. Additionally, low prices can lead to lost revenue or a price war with other salons in your area that can put you out of business.

Your prices will ultimately need to be high enough to cover your expenses and turn at least a modest profit.

Beyond the supply and demand curve, however, there is a strong psychological factor involved in pricing. It has consistently been shown across industries that consumers use the price of products and services to help determine their quality. For this reason, people will very often respond more favorably to higher-priced items, even when identical products are being compared.

If you consider all of these factors, you should be able to establish reasonable prices for your services that can be tweaked up or down as your business develops until you find your sweet spot.

Finding the proper space for your salon will have a big impact on upfront and ongoing expenses as well as the overall success of your business. Because the location of your salon is one of the most important decisions you will make, be sure to set aside enough time to visit many locations and consider all of the following critical factors before settling on a space.

Buy or rent

The decision to buy or rent your space will have lasting implications for your budget and the future of your business. Buying will typically require a larger upfront investment, while renting offers more flexibility. Commercial rental rates can be anywhere from $10 to $200 per square foot per year, or around $10,000 to $200,000 annually. Real estate prices can vary just as widely depending on your location.

Turnkey or remodel

You will also need to decide if you’d prefer to purchase and take over a functioning salon or start from scratch. Buying out an existing business can be much less of a risk, but will not offer as much flexibility when it comes to executing your own vision. The cost to purchase a fully functional nail salon can range anywhere from $40,000 to well into 6-figures depending on where you live and what you’re looking for. Alternatively, industry experts estimate that the cost to build out a nail salon in a commercial space will range from $75,000 to $125,000 for a 1000 square foot salon.

Choosing the right location for your business is essential and will have a big impact on both cost and success. You will need to balance the benefits of a given location with your budget to find a space that is attractive from a business and financial perspective. Things to consider include the other businesses around your space, the level of foot or vehicle traffic past your location, and the population in the area. If you select a residential area you will need to determine how visible your location is from the road or sidewalk and how busy or deserted the area becomes during the workweek. If you select a space within a larger shopping plaza, the other businesses in the plaza will have a dramatic effect on what type of consumer is walking past your salon.

As a service-based business, hiring the right employees is essential. Although you won’t be doing any hiring at this stage, it’s important to start considering what roles need to be filled and how you may go about filling them.

Day One Employees

Unless you are starting a small at-home salon or a one-person mobile salon, you will need to hire at least a handful of employees ready to work from day one. At a minimum your start-up staff should include one or more technicians to perform salon services, a front desk receptionist to greet clients, answer phones, and make appointments, and someone to manage the day to day business functions of the salon. You may choose to take on one or more of these tasks yourself, but will not be able to handle all of them on your own.

To get a rough idea of who you’ll need to hire, think about how many manicure and pedicure stations you hope to have in your salon, what additional services you plan to offer, and how much you can afford to spend on your staff’s wages. You can also begin a preliminary list of qualifications you will seek in prospective employees and how you hope to conduct the interview process. Read our full guide on the hiring process . 

This first core group of employees will be a more integral part of your business’ success than future hires. For this reason, hiring the right people and developing a training program that gets them invested not only in their job but in your business as a whole can make all the difference. Start to think about the key skills you’ll look for in your employees and how you can hone these skills through proper training. Consider also, what type of customer service environment you hope to create and how you can instill your values as a business owner in each person you bring into your venture.


Before you get started, be sure you understand what permits, licenses, and insurance are required to keep your business compliant with state and local regulations.

In general, most states require that businesses be registered. This involves forming your business entity, be it a sole proprietorship, partnership, LLC, or corporation, through the state government where you plan to do business. Learn how to form a business  in 6 easy steps. 

Business and professional licensing requirements vary by state, but it is common for nail salons to require both a business license and a cosmetology establishment license before beginning operations. All states require that nail technicians complete a certain number of hours in cosmetology school to be eligible for work in a salon. Your state government’s website can direct you to exactly what is required.

Finally, insurance is critical to protect yourself and your business and is required by most states. To start, it is recommended that you purchase at a minimum, general liability, professional liability, worker’s compensation, and property insurance.

At this point, you should feel confident about your business goals, your target customer, and where your business is likely to fit in the overall industry and marketplace. With these things in mind, you should be well equipped to begin considering a marketing strategy . To do so, there are a few things to consider.

How will you position yourself in the market?

With all of the information above in mind you should now be well equipped to understand where your business will fit in the market. Some questions to answer at this phase include:

  • Will your nail salon be the premium choice in the area or offer a lower price option to customers currently priced out of local salon services?
  • Is your salon a quick and convenient lunch-break stop or does it offer a more luxurious, personally tailored service than your competitors?
  • What is the story behind your business and how will this help you connect with your customers?
  • What value does your business add to your community ?

The answers to these questions should be the jumping-off point to developing a broader marketing strategy to effectively reach your target customer base.

How will you get new customers?

Attracting customers is the most basic goal of a successful marketing strategy. As a direct business-to-consumer industry, your marketing will directly target your customers. To do so you’ll need to know where your customers are and how to reach them.

To start, think about which major marketing devices will work best for your business. These include:

  • Social media

Which of these tools you use and how you use them will depend on the results of your market research. Consider some of the following questions:

  • Where do your target customers spend time, both on and offline?
  • What other local businesses do they frequent?
  • What social media platforms are they most likely to use?
  • What, if any, print media are they reading?
  • Do they listen to traditional radio or stream their music?
  • Are they likely to have cable or do they primarily stream their media?

The answers to these questions will depend significantly on the demographics of your target customer. Finding accurate answers will save you a tremendous amount of time and money and get your business off the ground much more quickly.

Return Customers

Although new customer acquisition is an essential part of any business plan, understanding customer retention is absolutely critical to your success. No amount of effective ads can replace the value of building a loyal customer base that will return again and again. Return customers are also likely to provide you with word-of-mouth marketing, giving your business an additional cost-free boost and allowing you to scale back on your overall marketing expenses over time.

Customer retention is often a natural product of doing good business, but that doesn’t mean you should take it for granted. Consider your entire business plan and how each facet of it can help you build effective communication and strong connections with your clients. Staying active on social media, reaching out with new product offerings or promotions, streamlining your appointment system, and simply providing stellar customer service can all keep your clients coming back for more.


Planning ahead is critical to any business, but these plans will not come to fruition unless you have the funds to put them in motion. Before you can begin to fund your business you’ll need to have a clear picture of what you need to get started. Potential lenders and investors will want to see a solid and realistic budget before committing funds to your project.

Initial Investment

Although not exhaustive, the list and estimated cost of the items below should serve as a guide to help you write up a financial plan for your business. Speaking with other salon owners and local business owners in your area will help you expand upon this list and more accurately price each item.

Start-up Costs

The first thing to begin calculating is your start-up costs . This includes everything you’ll need to have before opening your doors on day one.

Equipment and supplies

Your initial purchase of equipment and supplies should include everything you need to set up and stock your salon. This will include:

  • Administrative equipment such as a point of sale system, register, phones, and a reception desk.
  • Reception furniture such as chairs, couches, tables, lamps, and other furnishings; shelving or cases for retail products; laundering equipment.
  • Salon station equipment such as manicure stations, pedicure stations, sanitation stations, nail drying lamps, nail polish racks, and any other manicure and pedicure supplies you want to have on hand.

You will also need to budget for your initial salon inventory. This includes all of the nail polish, lotions, cleaning and sanitation products, and other consumable items you will need on day one.

The cost of these items will depend on both the size of your salon and the style you’re looking to create. Manicure and pedicure stations, for example, can range anywhere from $200 to well over $1000.

Certifications and licenses

If you plan to personally provide salon services, you will need a cosmetology license. This requires completion of a cosmetology program, which typically costs anywhere from $6,500-$10,000

Salon insurance

To get the best price on business insurance, shop around for bundle options that include all of the policies you’ll need for your business. While business insurance costs vary significantly based on industry, you should expect to spend a few hundred to a few thousand dollars to get your policies up and running. CW Insurance offers a broad range of business insurance options. Request a quote . 

The cost of your marketing will depend on the nature and scope of your strategy and whether you do your marketing in-house or outsource it to a professional marketing service. You will also need to consider the cost of building your salon’s website. If you hire a professional to build your site, you should expect to spend a few thousand dollars to get it up and running. GoDaddy’s free website builder can help you get started on your own.

While not required, many entrepreneurs seek out legal advice when starting a business. If you choose to do so, be sure to include a line in your budget for legal fees. This can be anywhere from a one-time fee of a few hundred dollars to well into the thousands if you retain an attorney at an hourly rate during your start-up phase.

The bottom line

Generally speaking, those looking to build out a commercial space should expect an upfront start-up cost anywhere from $100,000 to $500,000. For those looking to purchase an existing salon, your start-up budget will likely fall between $50,000 and $300,000.

Ongoing expenses

Once you’ve gotten your salon up and running, you will face a number of ongoing expenses. You should not, however, wait until that point to plan for these costs. Your salon’s revenue will ideally cover your expenses moving forward, but you should be prepared to cover at least part of your ongoing costs over the first few months as you get your business off the ground.

Employee wages will be your biggest ongoing expense. The total cost will depend on the size of your staff and the expected wages in your area. On average you can expect to pay a manicurist or pedicurist anywhere from $16,000 to $36,000 per year. A receptionist will typically make around $23,000 per year, and managers or supervisors can make up to $39,000 annually. You should also consider what salary you hope to take for yourself initially and in the long-term.

The taxes you owe will depend, in part, on your business structure, the number and type of employees you hire, and your annual revenue. You will be responsible for both federal and state income taxes on your salon’s profits and payroll taxes for your employees. The federal payroll tax rate is 15.3%. As the employer, you must cover half of this amount, while the other half is deducted from your employees’ paychecks each pay period. You are responsible for paying the full amount to the federal government, often on a quarterly basis. If you own your salon space, you will also owe property taxes. Check out our tax affiliate  for more information. 

Rent and utility bills

Your electric, gas, and water bills will depend on the scale of your business, the type of equipment you use, and where your business is located. Unless you operate a large-scale salon with the highest-tech equipment, your utility expenses should not exceed a few hundred dollars per month.

Ongoing inventory

After your initial inventory purchase, you will need to restock your supplies on a regular basis. If you are starting your salon from scratch, it may take a few months to determine how quickly you run through your supplies, so it is important to have extra money set aside initially for this expense.

Once open, you’ll need to maintain a budget for continued marketing. This does not need to be a large expense , especially once you’ve established a solid client base and word of mouth advertising. However, it is important to budget anywhere from $500 to a few thousand dollars annually for ongoing marketing expenses.

Financial Projections

Although you are only in the planning phase of your business right now, it is important to spend some time putting together the most realistic financial projections you can manage. These projections will be especially important when you begin seeking out funding from investors and lenders. They will also help you understand how your business can meet its financial obligations while maintaining a positive cash flow.

If you have not prepared any financial information at this point, you can start by researching industry statistics to develop estimates of what the profits and costs will be for your company. If you still need assistance you can contact a local Small Business Development Center (SBDC) or SCORE , two of SBA's resource partners, through the Local Assistance tool. They are located across the country and provide free business counseling and answers.

Your financial projections should include the following:

  • Prospective profit/loss sheet: This summarizes your revenues, costs, and expenses incurred during a specific period of time. It shows the ability of your business to generate profits by increasing revenue and reducing costs.
  • Prospective cash flow/budget: This shows how money will come in and go out of your business. This will indicate when your expenses are too high and help you determine if you should arrange short term investments to deal with cash flow surpluses. It will also highlight how much capital investment your business will need.
  • Prospective balance sheet: This indicates the future financial health of your business. Using your profit and loss and cash flow spreadsheets, you can project what your balance sheet will look like at the end of your first year.
  • Break even analysis: This indicates when your business will be able to cover all of its expenses and begin making a profit.

Complete your business plan

If you’ve made it this far and are ready to get moving on making your business a reality, keep your momentum going by continuing on to our guide to developing a nail salon business .

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How to Start a Nail Salon Business

Nail Salon Business Plan Template

Importantly, a critical step in starting a nail salon is to complete your business plan. To help you out, you should download Growthink’s Ultimate Nail Salon Business Plan Template here .

Download our Nail Salon Business Plan Template here

16 Steps To Start a Nail Salon Business:

  • Choose the Name for Your Nail Salon
  • Determine the Type of Nail Salon You Will Launch
  • Develop Your Nail Salon Plan
  • Choose the Legal Structure for Your Nail Salon
  • Secure Startup Funding for Your Nail Salon (If Needed)
  • Secure a Location for Your Business
  • Register Your Nail Salon with the IRS
  • Open a Business Bank Account
  • Get a Business Credit Card
  • Get the Required Business Licenses and Permits
  • Get Business Insurance for Your Nail Salon
  • Buy or Lease the Right Nail Salon Equipment
  • Hire Quality Nail Techs For Your Retail Location
  • Develop Your Nail Salon Marketing Materials
  • Purchase and Setup the Software Needed to Run Your Nail Salon
  • Open for Business

We’ve detailed each of the steps below to help you learn how to start a new nail salon.

1. Choose the Name for Your Nail Salon Business

The first step to starting your own nail salon is to choose your business name.  

This is a very important choice since your company name is your nail salon brand and will last for the lifetime of your business. Ideally, you choose a name that is meaningful and memorable. Here are some tips for choosing a name for your nail salon:

  • Make sure the name is available . Check your desired name against trademark databases and your state’s list of registered business names to see if it’s available. Also, check to see if a suitable domain name is available.
  • Keep it simple . The best names are usually ones that are easy to remember, pronounce and spell.
  • Think about marketing . Come up with a name that reflects the desired brand and/or focus of your nail salon business.

2. Determine the Type of Nail Salon Business You Will Launch

The next step is to determine the type of nail salon you will launch. The type of nail salon you choose will depend on your goals and the type of services you plan to offer. Some popular types of nail salons include:

  • Full-Service Nail Salon – Full-service salons provide a range of services, such as manicures and pedicures, artificial nails, nail art, and waxing.
  • Day Spa – A day spa offers luxury services, such as facials and massages, as well as manicures and pedicures.
  • Express Service Nail Salon – Express service salons offer quick services at an affordable price, such as basic manicures and pedicures.
  • Nail Bar – A nail bar is a modern take on the traditional nail salon with a focus on offering stylish services in a high-end atmosphere.
  • Medical Grade Nail Salon – Medical nail salons offer more advanced services such as fungus treatment and removing ingrown toenails.
  • Mobile Nail Salon – A mobile nail salon allows you to bring your services to the customer. This can be a great option if you are just getting started and don’t have enough funds to open a physical location.
  • Pop-Up Nail Salon – A pop-up nail salon is a temporary location that you can use to showcase your services for special events or holidays.

3. Develop Your Nail Salon Business Plan

One of the most important steps in becoming a successful nail salon owner is to develop your nail salon business plan . The process of creating your plan ensures that you fully understand your market and your business strategy. The plan also provides you with a roadmap to follow and if needed, to present to funding sources to raise capital for your business.

To enhance your planning process, incorporating insights from a  sample nail salon business plan  can be beneficial. This can provide you with a clearer perspective on industry standards and effective strategies, helping to solidify your own business approach.

Your business plan should include the following sections:

  • Executive Summary – This section should summarize your entire business plan so readers can quickly understand the key details of your nail salon.
  • Company Overview – This section tells the reader about the history of your nail salon and what type of nail salon you operate. For example, are you a full-service salon or a day spa?
  • Industry Analysis – here you will document key information about the consulting industry. Conduct market research and document how big the industry is and what trends are affecting it.
  • Customer Analysis – in this section, you will document who your ideal or target customers are and their demographics. For example, how old are they? Where do they live? What do they find important when purchasing products or services like the ones you will offer?
  • Competitive Analysis – here you will document the key direct and indirect competitors you will face and how you will build a competitive advantage.
  • Marketing Plan – your marketing plan should address the 4Ps: Product, Price, Promotions and Place.
  • Product : Determine and document what products/services you will offer 
  • Prices : Document the prices of your products/services
  • Place : Where will your business be located and how will that location help you increase sales?
  • Promotions : What promotional methods will you use to attract customers to your nail salon? For example, you might decide to use pay-per-click advertising, public relations, search engine optimization and/or social media marketing.
  • Operations Plan – here you will determine the key processes you will need to run your day-to-day operations. You will also determine your staffing needs. Finally, in this section of your plan, you will create a projected growth timeline showing the milestones you hope to achieve in the coming years.
  • Management Team – this section details the background of your company’s management team.
  • Financial Plan – In this section, you will document the financial projections for your nail salon. This should include your sales and revenue projections, cash flow statement, and your expense budget, detailing the nail salon startup costs .
  • What startup costs will you incur?
  • How will your nail salon make money?
  • What are your projected sales and expenses for the next five years?
  • Do you need to raise funding to launch your business?

Finish Your Business Plan Today!

4. choose the business structure for your nail salon.

Next, you need to choose a business structure for your very own nail salon business and register it with the local County Clerk’s office and the Secretary of State in each state where you operate your business.

Below are the five most common business structures:

1) Sole proprietorship

A sole proprietorship is a business entity in which the owner of the nail salon and the business are the same legal person. The owner of a sole proprietorship is responsible for all debts and obligations of the business. There are no formalities required to establish a sole proprietorship, and it is easy to set up and operate. The main advantage of a sole proprietorship is that it is simple and inexpensive to establish. The main disadvantage is that the owner is liable for all debts and obligations of the business.

2) Partnerships

A partnership is a legal structure that is popular among many nail salons. It is an agreement between two or more people who want to start a nail business together. The partners share in the profits and losses of the business. 

The advantages of a partnership are that it is easy to set up, and the partners share in the profits and losses of the business. The disadvantages of a partnership are that the partners are jointly liable for the debts of the business, and disagreements between partners can be difficult to resolve.

3) Limited Liability Company (LLC)

A limited liability company, or LLC, is a type of business entity that provides limited liability to its owners. This means that the owners of an LLC are not personally responsible for the debts and liabilities of the business. The advantages of an LLC for a nail business include flexibility in management, pass-through taxation (avoids double taxation as explained below), and limited personal liability. The disadvantages of an LLC include a lack of availability in some states and self-employment taxes.

4) C Corporation

A C Corporation is a business entity that is separate from its owners. It has its own tax ID and can have shareholders. The main advantage of a C Corporation for a nail business is that it offers limited liability to its owners. This means that the owners are not personally responsible for the debts and liabilities of the business. The disadvantage is that C Corporations are subject to double taxation. This means that the corporation pays taxes on its profits, and the shareholders also pay taxes on their dividends.

5) S Corporation

An S Corporation is a type of corporation that provides its owners with limited liability protection and allows them to pass their business income through to their personal income tax returns, thus avoiding double taxation. There are several limitations on S Corporations including the number of shareholders they can have among others.

Once you register your nail business, your state will send you your official “Articles of Incorporation.” You will need this among other documentation when establishing your banking account (see below). We recommend that you consult an attorney in determining which legal structure is best suited for your company.

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5. Secure Startup Funding for Your Nail Salon (If Needed)

In developing your nail salon business plan , you might have determined that you need to raise funding to launch your business. 

If so, the main sources of funding for a nail business to consider are personal savings, family and friends, credit card financing, bank loans, crowdfunding, and angel investors. Angel investors are individuals who provide capital to early-stage businesses. Angel investors typically will invest in a nail b business that they believe has a high potential for growth.

6. Secure a Location for Your Business

Having the right space can be important for your nail salon, business. You should look for a space that is located in a high foot-traffic area, has the right infrastructure and amenities, and fits your budget. When selecting a location, you should also consider factors such as parking availability, competition in the neighborhood, zoning regulations, and accessibility.

To find the right space, consider:

  • Driving around to find the right areas while looking for “for lease” signs
  • Contacting a commercial real estate agent
  • Doing commercial real estate searches online
  • Telling others about your needs and seeing if someone in your network has a connection that can help you find the right space

7. Register Your Nail Salon with the IRS

Next, you need to register your business with the Internal Revenue Service (IRS) which will result in the IRS issuing you an Employer Identification Number (EIN).

Most banks will require you to have an EIN in order to open up an account. In addition, in order to hire employees, you will need an EIN since that is how the IRS tracks your payroll tax payments.

Note that if you are a sole proprietor without employees, you generally do not need to get an EIN. Rather, you would use your social security number (instead of your EIN) as your taxpayer identification number.

8. Open a Business Bank Account

It is important to establish a bank account in your nail salon business’ name. This process is fairly simple and involves the following steps:

  • Identify and contact the bank you want to use
  • Gather and present the required documents (generally include your company’s Articles of Incorporation, driver’s license or passport, and proof of address)
  • Complete the bank’s application form and provide all relevant information
  • Meet with a banker to discuss your business needs and establish a relationship with them

9. Get a Business Credit Card

You should get a business credit card for your own nail salon to help you separate personal and business expenses.

You can either apply for a business credit card through your bank or apply for one through a credit card company.

When you’re applying for a business credit card, you’ll need to provide some information about your business. This includes the name of your business, the address of your business, and the type of business you’re running. You’ll also need to provide some information about yourself, including your name, Social Security number, and date of birth.

Once you’ve been approved for a business credit card, you’ll be able to use it to make purchases for your business. You can also use it to build your credit history which could be very important in securing loans and getting credit lines for your business in the future.

10. Get the Required Business Licenses and Permits

Every state, county and city has different business license and permit requirements.

Nearly all states, counties and/or cities have license requirements including:

  • General Business License: getting your Articles of Incorporation as discussed above
  • Sales Tax License or Seller’s Permit: for selling products
  • Zoning Approval: typically at the city or county level, this provides authorization for the construction or use of a building or land for a particular purpose
  • Food Service, Processing and/or Warehouse Licensing: to ensure safe food preparation
  • Local Health Departments Certification: to ensure the safe rendering of healthcare services
  • Fire Department Approval: a process by which the local fire department reviews and approves the installation of a fire alarm system.

Depending on the type of nail salon you launch, you will have to obtain the necessary state, county, and/or city licenses.

In addition to the business licenses required, in order to provide services to your customers, you may need to obtain additional professional licenses. For example, if you plan on offering manicures and pedicures, you will need to get a cosmetology license.

11. Get Business Insurance for Your Nail Salon

Other business insurance policies that you should consider for your nail salon include:

  • General liability insurance: This covers accidents and injuries that occur on your property. It also covers damages caused by your employees or products.
  • Auto insurance: If a vehicle is used in your business, this type of insurance will cover if a vehicle is damaged or stolen.
  • Workers’ compensation insurance: If you have employees, this type of policy works with your general liability policy to protect against workplace injuries and accidents. It also covers medical expenses and lost wages.
  • Commercial property insurance: This covers damage to your property caused by fire, theft, or vandalism.
  • Business interruption insurance: This covers lost income and expenses if your business is forced to close due to a covered event.

Find an insurance agent, tell them about your business and its needs, and they will recommend policies that fit those needs. 

12. Buy or Lease the Right Nail Salon Equipment

Most nail salon owners are surprised by how much equipment they actually need.

From the furniture to the lighting and decor, it’s important to choose pieces that will help make your salon relaxing for customers. You will also need salon equipment to provide nail services to your customers including:

  • Manicure tables
  • Pedicure chairs
  • Nail dryers and UV lamps
  • Nail clippers, drills, buffers, and cuticle pushers
  • Nail polishes, gels, and acrylics
  • Sanitizing products
  • Towels, cotton pads, nail polish remover, and other beauty products.
  • Sterilization equipment such as a UV light nail dryer, autoclave, and foot spa liners

Finally, you will need a cash register or point of sale system and software to manage your business. A POS system can help you manage appointments, ring up sales and track customer data.

13. Hire Quality Nail Techs For Your Retail Location

Providing quality services is the key to success in the nail salon business. To do this, you will need to hire experienced, qualified nail technicians who have experience in a variety of manicure and pedicure services within the nail salon industry

When interviewing prospective employees, make sure to ask about their experience and training background. You should also check for any certifications or licenses they may have.

Once you’ve hired your employees, it is important to provide ongoing education and training in order to keep them up-to-date on the latest trends and techniques. This will ensure that your salon is providing the best services possible.

14. Develop Your Nail Salon Marketing Materials

As part of your nail salon marketing plan , marketing materials will be required to attract and retain customers to your nail salon.

The key marketing materials you will need are as follows:

  • Logo : Spend some time developing a good logo for your nail salon. Your logo will be printed on company stationery, business cards, marketing materials, and so forth. The right logo can increase customer trust and awareness of your brand.
  • Website : Likewise, a professional nail salon website provides potential customers with information about the products and/or services you offer, your company’s history, and contact information. Importantly, remember that the look and feel of your website will affect how customers perceive you.
  • Social Media Platforms : establish social media accounts in your company’s name. Accounts on Facebook, Twitter, LinkedIn and/or other social media networks will help customers and others find and interact with your nail salon.

15. Purchase and Setup the Software Needed to Run Your Nail Salon

Most nail salons use specialized software to help manage their businesses. This software can be used to schedule appointments, track customer data, ring up sales and record inventory levels.

When selecting a salon software system, make sure it is easy to use and supports the features you need for your business. Additionally, ensure that the system allows you to accept payments remotely or via a mobile device.

Make sure that the system is secure and compliant with data protection laws such as GDPR. This will help protect your customers’ personal information and your business from cybercrime.

In addition to the specialized nail salon software, you will need accounting software to keep track of your finances. A suitable accounting software package should include features such as invoicing, tracking expenses, and generating reports.

You may need additional software for specific services that you offer at your salon, such as an e-commerce platform if you are selling products online.

Once all the necessary software is in place, you will be ready to open your salon for business.

16. Open Your New Nail Salon For Business

Now that you have obtained licenses, purchased supplies and equipment, hired qualified nail techs, created marketing materials, and setup the software needed to run your salon—it’s time to open for business.

Before your grand opening, make sure to advertise your new salon in local newspapers and on social media platforms. You can also reach out to local beauty and lifestyle bloggers to help promote your salon.

Once you’re open, ensure that you provide a welcoming atmosphere for your customers with comfortable seating areas and a well-organized reception area. It is important to provide excellent customer service to build long-term relationships and encourage repeat business.

Finally, keep track of your performance by monitoring key metrics such as customer satisfaction ratings, appointment times, and revenue. This will help you identify areas for improvement and ensure that your nail salon business is running smoothly.  

Nail Salon Business Plan Example PDF

Download our nail salon business plan pdf here. This is a free nail salon business plan example to help you get started on your own nail salon plan.

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How to Start a Nail Salon FAQs

Is it hard to start a nail salon.

No, starting a nail salon is not hard as long as you have a clear plan in place and the right resources to help you.

Do I need a license to open a nail salon?

Yes, you will need to obtain the necessary licenses and permits in order to legally operate your business. Regulations and requirements vary by state so it is important to check with your local government for specifics.

How can I start a nail salon with no experience?

The most important thing to consider when starting a nail salon is developing a business plan that covers all aspects of the business, from marketing and promotional activities to staffing and operations. While experience in the industry can be helpful, it is not necessary to open a successful nail salon. There are plenty of resources available online that provide information on how to get started and guidelines for running a successful business. Additionally, having a strong network of industry professionals or a business mentor can help with advice and guidance. Finally, it is important to invest in quality equipment and products in order to provide the best services possible.

What type of nail salon is most profitable?

The most profitable nail salons are those that provide a variety of services and nail treatments, have knowledgeable and experienced staff, utilize quality products, and invest in marketing and promotional activities. Additionally, having a loyal customer base is essential for success.

How much does it cost to start a nail salon?

The cost of starting a nail salon can vary significantly based on factors such as location, size, services offered, and so forth. Generally speaking, you should plan to have at least several thousand dollars set aside for startup costs.

What are the ongoing expenses for a nail salon?

Ongoing expenses for a nail salon will depend on the size and scope of the business but may include costs such as rent, utilities, insurance, payroll, supplies, and inventory. Additionally, marketing and promotional activities should be factored into your budget.

How does a nail salon make money?

Nail salons have a straightforward business model providing services and products to their customers. Prices for services and products should be set based on market conditions and the costs associated with providing them. Additionally, additional revenue can be generated through promotional activities such as discounts or loyalty rewards programs.

Is owning a nail salon profitable?

Yes, owning a nail salon can be profitable if done correctly. To increase the chances of success, it is important to have a clear plan in place and the right resources to help you manage all aspects of the business. Additionally, investing in quality equipment and products will help ensure that customers are getting the best service possible.

Why do nail salons fail?

Nail salons can fail for many reasons. Common causes of failure include inadequate funding, poor marketing, lack of customer service, and failure to keep up with industry trends. Additionally, not having the right resources and personnel in place can have a significant impact on the success of your business.

How much should I charge for my nail treatment services?

The cost of nail treatments and services will depend on several factors such as the location, quality, and type of service provided. It is important to research the market and competitors in your area to get an idea of what prices are reasonable. Additionally, offering discounts or promotional services can help attract customers and increase revenue.

In general, the most common nail treatments usually land within the following price ranges:

  • Basic Manicure – $15 - $30
  • Gel Manicure – $20 - $50
  • Acrylics – $25 - $55
  • Pedicures – $25 - $60.

However, prices may be higher or lower depending on the type of service and quality of products used. It is important to research the market and adjust your pricing accordingly.

Where Can I Download a Nail Salon Business Plan PDF?

You can download our nail salon business plan PDF template here. This is a business plan template you can use in PDF format.

Other Helpful Business Plan Articles & Templates

Business Plan Template & Guide For Small Businesses

How to Open a Salon in 2024 (Checklist & PDF)

Are you planning on opening a salon?

That’s awesome!

What will it be? A hair salon, nail salon, barbershop, or maybe a full-service beauty salon or spa?

I’m so happy that you landed on this article.

This is going to be an important read for you.

If you’re looking for a checklist on how to start a salon business, you’re exactly where you need to be.

The salon industry is on the rise. People are spending more and more on beauty, and it’s never been a better time to start a salon.

But let’s talk straight here.

Many salon businesses still fail.

The main reason salon startups fail is not because of a lack of money or poor services.

It’s because of poor planning.

This is why this article is so important to you.

This is why and all the resources I publish here even exist.

Today, you’ll get a complete “opening a salon checklist” with all requirements for opening a salon.

If you’re on a tight budget, I’ll even show you how to open a salon with no money.

It’s quite a long article. But it’s probably the best investment of time you can make today.

Pin it to your Pinterest board or bookmark the page to return to it later.

Are you ready to realize your dream?

Let’s go through how to start a salon business.

↓ Pin it for Later ↓

How to open a salon. Salon ideas and open a salon checklist

Hear how My Erlandsson Started her Salon Business and Opened her Two Hair Salons

We’ll soon dive into the checklist, but if you want to hear the full story of that experience, watch the video below, where I interview My about how she went from idea to building two thriving hair salons.

How to Open a Salon?

I strongly recommend following 29 actions when opening a hair or beauty salon. The table below is an opening-a-salon checklist you can follow to ensure you cover all you need to do. I will go into each one in detail in this article.

Get Your Mind Ready to Start a Salon Business
Gain the practical and theoretical skills needed to start a salon business.
Seek advice from someone who’s already been through the journey
Get clear on what a successful salon business is to you.
Decide if your salon should be a hair salon or beauty salon – a home salon, mobile salon, or a salon suite.
Understand who it is that your salon will serve.
Learn about competition in your area so that you can adapt your point of difference.
Plan and Setup Your Salon Business
Secure the salon loans and other funding you need to set your salon up for success.
Understand how much money you have to invest so that you put them behind the right things.
Decide if your salon should be an LLC or Sole proprietorship.
Make your new business official.
Choose a name for your salon that reflects you.
Ensure you have the required licenses and permits for your salon.
Ensure you have the required licenses and permits for your salon.
Build Out Your Salon Location
Understand which city, area, and facility that will fit your salon and go on a hunt.
Register for the insurance you and your salon need.
Optimize the layout of your salon for your operations.
Get the necessary equipment to perform your services.
Create Your Salon Brand and Offer
Design your salon menu to attract the right clients and get them to spend more with you.
Select colors, fonts, and visual language to use consistently on all touch points your salon will have with the outside world.
Pick a retail offering for your salon that helps increase your client spend.
Design your salon menu to attract clients and get them to spend more with you.
Setup the Salon Business Support Needed
Get your own address on the Internet
Get stationary, marketing material, and salon staff clothing that reflect your brand image.
Get your salon visible online in the right way with the right information.
Build out your salon’s social media strategy and presence to allow effective marketing of your salon.
Get stationary, marketing material, and salon staff clothing that reflect your salon’s brand image.
Scale Your Salon Business
Build a plan with strategies and tactics to help you attract new clients and grow existing ones.
When you have your business running, update your salon business plan with what you’ve learned to grow further.
When you have your business running, come back and update your salon business plan with what you’ve learnt to grow further.

These actions are relevant regardless of whether you plan to start a hair salon, nail salon, barbershop, tanning salon, beauty salon, or spa.

Before we dive into each item on the opening a salon checklist, I wanted to tackle the question I often get: How much does it cost to open a salon, and can I open a salon without money? 

Get Your Mind Ready to Start a Salon Business

You’re embarking on an exciting journey.

However, opening a salon is not always fun and easy. It comes with responsibility and hard work, which can sometimes be challenging. 

This is why the first part of the salon checklist for opening is focused on how to prepare yourself. 

1. Build Your Salon Business Knowledge & Experience

Maybe you’re currently employed in a salon. Or you’re still in school.

Independently on where you are, your focus needs to be on learning the art of running a salon business now.

Obsess about learning.

The more you learn, the more you earn when running your business.

Getting a Cosmetology or Beautician’s degree is just the start. Most schools don’t cover the business side of things as well as they should. That’s why I created this blog in the first place. 

And the beauty is that there are so many places to learn today. Just the fact that you’re reading this post right now tells me that I don’t need to convince you about that 🙂

You’ll need a mix of both practical experience and theoretical knowledge.

Gain Practical Salon Business Experience

Getting some practical experience before you start your own salon can save you a lot of expensive mistakes later.

So, if you’re not already working in a salon, get a part-time job after school (or wherever you spend your days). Get out there. Listen to what people ask for. Get a feel for how the salon business works.

You can learn tons from being in a salon and looking at what’s happening there. And now that you know you’ll be starting a salon yourself, you’ll observe the world through a different lens and see things other people not planning to start a salon will see.

Learn the World of Business

You can subscribe to blogs, YouTube videos, podcasts, etc. for free. Well, I don’t need to tell you that since you’re reading this now.

I publish many free blog posts, videos, and courses to support you.

Here are a few resources I recommend you start with:

  • Download my PDF guide to building a thriving salon business
  • Sign-up for any upcoming live trainings
  • Subscribe to my YouTube channel

That’s probably enough for you to start with 🙂

Learn how to start a salon business

2. Get a Salon Mentor

You’re not the first one to start a salon.

Many people have gone through the same journey. So why not learn from them?

A mentor is someone you can meet regularly to discuss the challenges and ideas for your new business. Someone with the experience to guide you and give you perspective on what you’re going through.

I would never have been where I am today without my mentors and I strongly recommend that you look in your network if you know someone with the right experience you can reach out to.  

3. Articulate a Vision for Your Beauty Business 

You cannot build a house without having a clear vision and drawing of what it should look like.

I’m sure you’ll agree that starting to build a house without a vision and plan will result in a strange and random structure that will probably never be finished.

The same goes for your salon business.

All things are created twice; First mentally; then physically. The key to creativity is to begin with the end in mind, with a vision and a blue print of the desired result. Stephen R. Covey

To get at least close to your new salon, you need to have a clear and vivid picture of it. Try to really envision what it will be like when you’ve opened the doors. 

What type of clients will you meet in your salon?

What will the salon interior look like?

Will you have staff working for you? If so, what will they be like?

You don’t need to get rational here. Don’t start writing bullet-point lists of everything you’ll have. Instead, picture yourself visually in your salon. Try to feel now what feeling you’ll have when you’re there. 

This might sound fluffy, but it is proven that having a clear and vivid picture of your future significantly increases your chances that this is how your salon will end up.

4. Decide the Type of Beauty Business to Start

I’m sure you already know if you want to start a hair salon, nail salon, barbershop, beauty salon, spa or something else.

But there are many different types of salons you can start. 

Salon Business Types

Where you own a building where you house your salon. This gives you the full freedom to do what you want in your salon.
Where you own a building where you house your salon. This gives you the freedom to do what you want in your salon.
When you pay someone to rent a booth, styling station or other space within an existing salon suite. You have your own business but it’s still similar to being employed in a salon. The benefits are your independence and higher earning potential. The drawbacks are that you cannot control the salon as it it was yours (interior etc.) and you don’t get the same employee benefits as if you were an employee. 
Here, you’re running your own salon business from your home. This comes with obvious benefits desirable at certain stages in life. But it’s at the same time hard to “leave work”. Depending on where you live, there can be different requirements you need to be aware of (e.g. the need for a separate entrance).
Running a mobile salon means visiting your clients instead of the other way around. You can attract a new audience in your area with a mobile salon. Those who have little time and want their service at home and also people with disabilities who cannot travel easily themselves. This is a good option if you want to open a salon with no money. While traveling, equipment will be kept to a minimum, and you can charge your clients a premium as you’re going to them, which is part of your service. 
This is when you run a salon of an existing brand – like Supercuts. You’ll get support with marketing and training from the franchising company. Make this a good option if you don’t like to focus on marketing and building your own salon brand.  On the other hand, you’ll have royalty fee costs on top of your rent to take into account and less flexibility when designing your salon experience. 
This is when you run a salon of an existing brand – like Supercuts. You’ll get support with marketing and training from the franchising company. Make this a good option if you don’t like to focus on marketing and building your own salon brand.  On the other hand, you’ll have royalty fee costs on top of your rent to take into account, as well as less flexibility when designing your salon experience. 

These are some of the common types of salon models that you should consider when starting your salon business, and there are also variations to each model that you’ll discover.

Try to determine which model resonates best with your budget, risk acceptance, and desire for freedom.  

5. Define who your Ideal Salon Client Is

Starting your own salon business means you’re the boss – right?

Well, yes and no..

In fact, it’s more as if you just got a new boss..

You might know her, she’s called your client 🙂

So who do you want as your boss?

Your salon exists to serve your clients. If you serve your clients well, you’ll also be rewarded. But all people do not want the same thing. Some have a limited budget, some value going to a known salon name, some want a pampering experience, and some have limited time and a fast service.

This is why deciding who your ideal client is is important now. This way, you can design everything about your new salon to speak to her. 

Because you cannot be attractive to everyone.

When you speak to everyone, you speak to no one Meredith Hill

Get as clear as possible about who your ideal salon client is. Picture her in front of you.

I want you to see her.

She can be someone you already know or a fictive character you just make up. It doesn’t matter. What matters is that you have a vivid picture of who she is, what she likes, and what problems she has. The persona is someone you should have in your head as you make thousands of big and small decisions about your business over the coming months and years. 

There are a few questions you can ask yourself as you define who your ideal salon client is.

Who do you want in your Salon?

This is maybe the most important one. You’re going to spend a lot of time with your client, so it better be someone who you actually want in your salon. Otherwise, it will be difficult to serve her well in the long run.

How Big is the Market?

It’s good to get detailed in your definition of your ideal client. The more specific you are, the more she will feel like your salon is exactly for her. But at the same time, you need to make sure there are actually sufficient people in the area who fit the description of your ideal salon client, or you may be niching down your salon too much.

You’ll learn more about how to define your salon’s target market as you create your salon business plan .

How Profitable can you Make the Target Salon Client?

You can make most salon clients profitable. However, your choice of salon client will influence your salon’s business model . For example, you can go after the cost-conscious client with low prices and make that profitable. However, your operations will need to follow. This means shorter appointments, basic services, and less attractive salon locations. This is why you need to have the overall salon vision in mind when choosing the client to go after.

Does she have a Problem you can Solve?

Finally, you should think about how you deliver value to the target client. And you do that by solving her problems. 

Understand what her problem is and how you can solve it. Your solution will often be part of the salon services you offer, but it can also be how you offer them, such as attractive prices, a rich experience, or convenience.

6. Study Your Competition

Competition is a good thing.

You shouldn’t be scared just because you see other beauty salons in the area.

The opposite actually.

I would get more suspicious if there weren’t any other salons in the area as this may be a signal that there’s no need for one. 

The fact that there’s competition proves there’s a market.

But you should stay close to the competition, understand what they are doing, and what’s working and not working for them. This way, you can avoid making expensive mistakes yourself. Coming in later to a market gives you an advantage. You have fresh eyes while they are, in many cases, locked into how to do things, making it more difficult for them to be innovative and come with new thinking. This is what you will do, giving you an edge over them.

But how should you study your competition? 

Do a Google Search

One of the most common ways that people will find your salon is via search. Having your salon showing up at the top of the search result page will be crucial for your success. So you should check out who owns that space in your area and study that salon.

Have a Coffee Outside the Salon Near You

Just spending a few hours looking at their clientele, how they meet their clients, and what they offer can give you insight into their salon’s positioning and clientele.

Follow them on Social Media

Like with search, social media is an important marketing channel for salons . You want to see how they use it and if they have an engaged following. Following them will also give you more insight into what they are doing in the salon and any salon promotions they are currently running.

Browse Other Salon’s Websites

You must go over the websites of all salons in your area. Here you can make note of salon services offered and their pricing . Note all this information down in a spreadsheet or document as you’ll need it when you’re designing your salon offer . 

But you shouldn’t only look at salons in your area. In the end, you want to be different from them. Spend some time also going over other salons’ websites and make notes about their salon branding, marketing, price list, and offer. To help you with this, I’ve pulled together a long list of nail salon websites, hair salon websites, and beauty salon websites here . 

Keep your friends close, but your enemies closer. Mario Puzo

Create your Blue Ocean

The competing salons in your area will influence how big share of the market you can get. This is something we’ll go into in more depth as we start writing your salon business plan .

However, the size of the market is not definite. You can make the market bigger. When you know what competition is up to, you can focus on how you can be different to them. And how you can add additional revenue streams to your salon that they don’t have. 

You can create a Blue Ocean to compete in.

The concept of Blue Ocean Strategy was coined by W. Chan Kim & Renée Mauborgne in their book with the same name . In the book, they make the distinction between a red ocean and a blue ocean, where the red ocean is where traditional businesses compete for market shares. Businesses with a blue ocean strategy go and increase the size of the market by being different from the other.

I recommend you look at competition with that lens.Think about how you can make the market bigger rather than just eating share from your competitors. 

Plan and Setup Your Salon Business

It’s time to build the platform on which you’ll launch your salon business. In the coming steps, you’ll create your business plan and complete all the requirements when opening a salon.

7. Start Drafting Your Salon Business Plan

Opening a salon is a big project.

And the journey to getting there can seem overwhelming in the beginning. Where do I start and what do I do next?

You need a plan.

And I suggest you start drafting one already now. It doesn’t need to be perfect from start. But it will help you ask the right questions when you move forward with your salon business setup.

Let’s cover an overview of the key components of your business plan.

What is a Salon Business Plan?

A salon business plan is a summary of how your salon business will function and clarifies why it will be successful. It provides a roadmap with goals and milestones to lead your salon to success.

Hair and Beauty Salon Business Plan

Why do You Need a Salon Business Plan?

The primary reason you need a salon business plan is for you to get in control of your beauty business and to enable the right decisions up front.

A well laid out plan gives you a clear path to follow as you set out while it also helps spot weaknesses in your salon business early. You also need a salon business plan to communicate with others.

If you need to raise money, the bank or investor will want to see your salon business plan before issuing any funds.

Tracking your Progress

Any plan you build is useless unless you’re able to measure and track how you’re living up to the plan. To enable this, you need to get a salon software with strong reporting capabilities that allow you to understand the numbers.

The tool I use and recommend is Mangomint . Not only because of all the powerful reporting features (as shown in the video below), but because it’s simply a pleasure for you, your team, and your clients to use.

What Should a Salon Business Plan Include?

A short summary of why a salon exists, what the goal of the salon is and how this goal is achieved.
The unresolved problem that your customers face that your salon will be addressing.
How your salon business addresses the problem and creates value for your clients.
The different income streams (ways of making money) your salon will have.
All costs associated with starting and running your salon.
Your ideal salon client and size of the local market.
Competitor salons in your area and their activities.
How you will attract new clients to your salon and get your exiting ones to come more frequently and spend more at each visit.
Your salon staff and business partners that will help you achieve your plan and their roles.
Critical achievements and targets that you need to complete or reach by a specified time for your salon to be successful.

To learn more about all the parts you need when creating your salon business plan, I’ve put together a step-by-step salon business plan guide here .

8. Define Your Salon Start-up Budget

One of the biggest worries for new salon owners is money.

You likely have bills to pay mouths to feed. And it’s hard to predict exactly how much your salon business will generate when.

But you can mitigate this stress through proper budget planning. 

How to Create a Salon Budget

The easiest way to plan out your salon expenses is to create an expense forecast in Live Plan. This allows you to automate the whole process.

If you’re good in Microsoft Excel, you can use that as well of course. 

What’s most important is that you get a realistic budget in place that you can update and maintain as you move forward and learn about what the actual costs are.

But what you you include in your salon expense list? Let’s go over what the common costs are. 

Salon expenses list

Salon Start-up Costs List

Common  costs when starting a salon  are:

  • Rent deposit
  • Buying out previous salon owner
  • Leasehold improvements
  • Salon equipment
  • Initial supplies and inventory
  • Certifications and licenses 
  • Salon insurance
  • Salon launch marketing

Your expense forecast should also include the going costs your salon will have. 

Monthly Salon Expenses List

The biggest monthly expenses a salon have are:

  • Rent and utility bills
  • Product purchases
  • Education 

I’ve also put together a salon cost guide that I recommend you go through which covers the topic in more depth. This guide will help you identify the costs you need to include as well as give you some assumptions that you can work with. 

Access the article here: How much does it cost to start a salon?

9. Find a way to Finance your Salon

If you’ve completed the previous step, you should now have an idea of how much money you’ll need to start your salon business.

Hopefully you have some money saved for you new venture. But chances are you’ll need more money than that to set your salon venture off to a successful start.

There are of course ways you can get additional funding for your salon start-up. I have summarized the options you have here. Needless to say, you need to use caution and conservative business assumptions when you’re raising capital from other sources than your own. This comes with additional risk which you need to be conscious about.

1. Get an Overview of the Money You Already Have

The best is if you can fund part of your salon using the money you already have. Consider what you have in your savings account, if you have any stocks you can sell, if you own a property you can draw credit from, or if you have things you can sell like jewellery or cars.

2. Let Family and Friends Invest in Your Salon

You may have people around you who believe in your venture and are ready to support you. The benefit of this is that it eliminates credit approvals and bank fees. However, you want to make sure that you’re not putting your relationships at risk. Thus, I would really only consider accepting friends and family support if you are confident you can return the payment.

3. Use Credit Cards for Short Term Financial Help

Credit cards are commonly used when starting up a business to get short term funds for investments. This can be a great help for your cash flow but you of course need to be certain that you’re able to pay back after the short payment period.

Interest rates for credit cards after the payment period can be high so if you’re not using it safely you can end up in a bad place that you want to avoid.

4. Get a Bank Business Loans for your Salon

There are providers that specialize in small business loans. A popular place to turn for loans is Fundera. They compare different loan providers for you so that you can find the best solution for you.

It can be difficult to get a regular loan from providers if you’re just starting out and don’t have and proven business performance to show. This is where SBA financing comes in.

5. SBA Financing for Salons

If you’re not able to get a regular bank loan you may still be able to get an SBA secured loan . What this means is that the U.S. Small Business Administration guarantees the loan for you. This reduces the risk for the lender and in turn the cost of the Loan.

To find out who offers SBA secured loan, you can compare SBA loan options at Fundera . You should be prepared for that the application process for these loans to be long even if the cost of the loans are typically lower than traditional bank loans. 

So you should apply for your SBA loan as soon as you know you need one.

Financing Summary

It’s not as easy to get good financing when you’re starting a new salon business as when you have a well-established salon and just need additional funds to grow.

You can always check what loans you can get at Fundera. They also have a proven track record of being able to find solutions to new business where the traditional banks have said no.

Even if you can get a loan, you still want to make sure you do not take too high risk yourself. You want to be confident in your ability to pay it back. What will help you get that confidence is a good salon business plan . This is also something that bank will want to see to give you a loan.

10. Decide on your Salon’s Legal Business Structure

You’re making good progress!

You’re starting to get a log of the foundations in place to launch your new salon business. So it’s soon time to officialize your new business!

But before you do, you must decide what legal structure your business should be.

What Legal Business Structure Should a Beauty Salon Be?

Salon owners can choose from five possible legal structures when starting a salon business: Sole Proprietorship, Partnership, Limited Liability Company (LLC), S Corporation, or C Corporation but an LLC is probably your best option. 

The choice of business structure affects how much taxes you’ll pay, your liability, how much administrative work you need to do as well as your ability to get loans and raise money.  

An LLC business setup protects you from personal liability. It’s only the money that you put into your business that you have at risk. This is the main reason you should consider an LLC vs. a Sole Proprietorship. 

LLCs are also flexible. They don’t require shareholder meetings, a board of directors, and other formalities that a corporation does.  On top, there’s also more flexibility when it comes to taxation. 

However, the right legal structure could be different for you. There are services like Zen Business that can help you here.

11. Come up with a Good Salon Name

You have reached the exciting (or daunting in some cases) part of your opening a salon checklist.

It’s time to come up with a name for your salon.

There are four questions I recommend you ask yourself as you start brainstorming on good salon names for your business.  

Here is my video with tips when naming a salon or spa business.

A) Does the Salon Name Reflect You and Your Salon?

Your salon’s name should be unique and distinct to you. In order to land on the right name, take 2 minutes to think about how you’d like your salon to be perceived (e.g. classy, creative, or cool) as well as what it is that makes your salon unique. This can be the specific services you offer or the story about why your hair salon exists in the first place.

B) Does the Name Make it Intuitive that it is e.g. a Hair Salon?

You will be using your salon’s name in all your future  salon marketing activities . And in many cases, you only have a split second to communicate who you are.

This is why it’s vital that people immediately understand what type of business you run, or you’ll lose their attention. So if you’re using a more cryptic but cool name, you might want to add “Salon”, “Hair”, or “Nails” to the name so that people understand what you’re about.

C) Can you Find an Available Website Domain Name?

Soon after you’ve locked on your salon name, you’ll need to  create your salon website  and business email addresses. To do that, you need a domain name (e.g.

As all businesses are increasingly moving online and the cost of a domain name is low, the number of available domain names are becoming fewer. This is why it’s good to do a check already now to see if the name you want is available or you might want to adapt your name.

The easiest way of doing this is by using  Namecheap . They allow you to search for names and generate more ideas. If it’s busy, you can try with appending your “hair”, “salon”, or your city to the name. When you find something good, you can grab it at a low price with Namecheap to ensure no one else takes it.

D) What will the Name Look Like as a Hair Salon Logo?

Your hair salon name not only needs to sound good. It needs to look good.

You don’t necessarily need to finalize your logo at this stage, but it’s a good idea to at least test what it could look like when you turn it into a logo. As you do this exercise, you might realize that certain letters would be better than others, which could influence your final hair salon name.

It’s really easy to do this test with Canva. Canva is a free design tool that most entrepreneurs use to design things for their businesses. They also offer a free 30-day trial of their paid plan, which gives you access to great logo assets. Thus, I’d suggest you get on the free trial to generate your logo ideas (which you can complete in less than the trial period).

E) Brain Storm Name Ideas

As I receive many questions about name ideas, I’ve put together this enormous salon naming guide. It’s a PDF that contains thousands of name ideas and walks you through a process to help ensure you decide on the right name for your business.

Download the salon naming guide PDF here .

opening a nail salon business plan

12. Register your Salon Business

It’s time to get your business registered with the state.

How you should register your business is determined by the business structure and location. But you’ll likely need to get a tax ID first as well as required licenses and permits for your salon .

This is not difficult but to make life easy for you, you can use a service like Zen Business to set up the business for you.

You just need to select the desired business structure and fill out a simple questionnaire.

This will save you time that you instead can invest in getting your new salon up and running. 

13. Obtain Required Salon Licences and Permits

There are a few licenses and permits you’ll need when you open a salon. 

We should be thankful that this is the case as it ensures professional knowledge and service quality, which protects salon clients. It also keeps unserious players away from our industry. 

Let’s go over what the common ones are.

What Licenses do I Need to Open a Salon? 

The licenses and permits you need to open a salon are:

  • State Cosmetology or Beautician’s License
  • Salon Retail Seller Permit
  • Salon Business Operation License
  • Federal Employer Identification Number (EIN)
  • Certificate of Occupancy

On top of the above, you’re (in most states) also required to have salon insurance . I’ll cover what salon insurance you need later on in this guide.  

To learn more about the licenses you’ll need when opening a salon as well as how much you should expect your salon licenses to cost, you can read my complete guide on licences for beauty salons here . 

Build out your Salon Location

Your physical salon is at the heart of your business. In the next step, we’ll review how you find and set up your salon facility.

14. Find a Good Salon Location

Location, location, location.

These are the three most important things for a salon or spa business.

But is the salon location as important as it used to be?

If your salon has a strong presence on social media , you’ll not be as dependent on street traffic as in the past.

Your salon gets visibility and attracts clients online instead. This is why I thought the quote from Jeff Bezos was fitting here.

The three most important things in retail are location, location, location. The three most important things for our consumer business are technology, technology, technology. Jeff Bezos

But even if you build a strong online presence, the location of your salon remains important. 

Where you’re located says a lot about you.

And it needs to be convenient for your target client to get to you.

Salons based in an area with a high amount of people walking or driving by also need to invest less in marketing their salons. They get that for free, thanks to the location. 

But picking the right salon location comes down to much more than street traffic and the convenience for clients to get there.

In fact, in my guide to choosing a salon location , I include a checklist with 21 things that you must consider before signing your lease agreement.

15. Protect Yourself, Your Employees and Your Salon with the Right Salon Insurance

Running a salon comes with risk.

Things will go wrong.

A client could slip and break an ankle. You could accidentally give the wrong advice to a client that causes them injury. One of your staff could get injured. Or you could spill out chemicals during a mobile salon home visit.

These are just some examples of things you’re liable for as a salon owner. And just some reasons why you need to ensure you have the right insurance policies in place for your salon.

It’s natural to look for savings opportunities when starting a salon, but don’t let your insurance be one of them. This could cost you a lot down the line. Some insurance is also required in most states.

Below are common insurances you’ll need, even if it can differ depending on the salon type.

What it covers
General Liability InsuranceProtects against claims caused by bodily injury, property damage, and personal injury that arise from your salon business operations.
Commercial Property InsuranceCovers costs associated with repairs as well as the loss of income due to damage to building and salon equipment.
Professional Liability InsuranceProtects against claims that your professional advice or salon services caused a client financial harm. 
Workers Compensation InsuranceCovers your employees lost wages and medical treatment in case of injury. Mandatory in almost all states.

You can combine some policies to help you save money. I explain more about that in my guide to salon insurance that you can read here . 

16. Design Your Salon Layout

First impression.

This is the most important thing when people walk into your salon. The experience people have when they arrive is what will set the standard of what type of salon you are and if your salon is right for them.

Your salon is also the workplace for you and your staff. And it’s not laid out in a way that is practical, you’ll soon go crazy.

So when you create your salon layout, you need to balance the appearance with the practicality.

How exactly to layout your salon will, of course, differ depending on your salon dimensions. You can learn more about the recommended common salon room dimensions in my other article .

I have put together a list of salon decor and design ideas that you can check out for inspiration. For more salon design and decor ideas, I think Pinterest is the best platform for free inspiration. I try to pin nice ideas that I come across on my Pinterest board here .

Your salon lighting also plays a massive role in your salon’s appearance. Check out my article about salon lighting design to learn about lighting fixtures and options for salons.

Below are some specific salon design ideas to have in mind as you layout your salon.

Small Salon Design Ideas

It’s natural that your first salon will be smaller which means optimizing the space will be crucial to you. Here are some small salon design ideas: 

  • Make the most of salon daylight. A brighter salon feels more spacious.
  • Use a mirrored wall, as this creates a perception of a larger space.
  • Consider island styling stations vs. against the wall to create more space

Read my article on small salon design ideas for more inspiration here.

Salon Reception Area Design & Layout

The salon reception and retail area should be the first thing clients see as they walk into the salon. 

You want to keep your reception tidy and clean. This is a working space for making bookings, answering the phone, and in many case and other administrative tasks. But you need to be careful that it doesn’t end up looking messy with paper a stationary lying around.

Don’t hide your retail behind the reception desk. Your client needs to be able to pick up products during check out without the receptionist having to give it to them. You can also make room for promotional display and impulse purchase products at the check out. 

The reception waiting area is a good place to promote your services and products. Make sure your retail is visible from the waiting area and have your salon service menu available to people as they wait.

As a rule of thumb, the amount of chairs you need in your waiting area is about half of the number of styling stations you have. Let’s say you have eight styling stations, in that case it should be sufficient with four chairs.

Get more inspiration for salon reception designs here .

Styling Station Area Layout

This is where your clients will spend the most time. Privacy is important here. Your clients need to feel comfortable. It can be tempting to add in more styling stations to grow revenue but you need to consider the space for your clients and also staff working around the chair.

Allow at least 40 inches between salon chairs to avoid that clients sit on each other. And ensure there’s sufficient working space around stations and behind the chair.

Make sure you have good styling station lighting so that your staff can work effectively and the result on the client looks as good as possible.

Get more ideas for styling station designs here .  

Salon Backwash Area Design

The backwash area is not just a place to wash hair. It’s a place where you provide a client experience. It’s also one of your best opportunities to upsell your client on care treatments and talk about the products you’re using to increase sales of retail.

Try to separate out the backwash area from the busy salon space. This should be a calm and relaxing area. Allow for 32 inches left to right for each shampoo station and 36 inches behind the station for the stylist.

As a rule of thumb, you need a shampoo station for every three styling stations. That is, if you’re a large salon with 15 styling stations, you should be ok with 3 shampoo stations.

17. Order the Salon Equipment and Tools you Need

Salon equipment is a big expense when you’re just starting a new salon. So you want to get this right. The best place to find salon equipment at a good price is on the web. 

Most salon equipment manufacturers are now present on Amazon. And this is also where I’ve found the best prices for salon equipment and accessories. 

Equipment Needed for Hair Salons

Some of the large equipment you need as you start out your salon are:

  • Salon chairs
  • Styling station
  • Back wash unit

These will be your bigger expense items. But on top, there’s a number of other things you’ll need like cutting shears, combs & brushes, styling tools, carts, and service accessories. 

To help you build a check-list of the things you’ll need, I’ve put together a complete list of recommended hair salon equipment here .  

This list includes cost estimates for each items to help you build a budget. I’ve also included recommendations for the best equipment as well as low cost alternatives if you’re just starting out.

Hair Salon Equipment List

Check out my recommended equipment for hair salons

Create Your Salon Brand and Offer

You should now have your salon location and all the requirements to open a salon in place. Awesome!

But what should you offer in the salon? What’s your salon’s value proposition?

This is what we’ll work on next.

18. Create a Salon Logo

Your logo is a core asset of your brand.

You’ll use it everywhere: social media, website, business cards, and more.. 

So you want to get it right. 

There are two ways that you can go about creating your logo. Either you hire a salon marketing agency to do it for you or you do it yourself.

Using a salon marketing agency will cost you a bit more but ensures you get a perfect result. However, you don’t actually need to be a Photoshop guru today to create a professional logo. 

Salon logo example

You can use Canva to generate a logo for you in just a few minutes using their online service.

For logo inspiration you can check out my list of salon logo design ideas . In the video below, I’m also walking you through some good principles to consider when designing your logo.

19. Design the Visual Identity of your Salon

Your salon brand is much more than just your logo.

Several visual components make up the look and feel of your brand.

  • The colors you use
  • The look and feel of images
  • The font(s) you use
  • The way you write and talk

How you put this together is crucial for your brand. You need to do it in a way that resonates with the target client. If you know your target salon client is old men, you probably would not use bright pink colors and pop music in your salon. You’d probably go for a more traditional, dark color, approach. 

Your salon software should allow you to customize the booking experience and client interactions to fit your brand colors.

Below is an example using Mangomint for online booking where you can see how big the difference is when you customize the booking experience to your brand.

You need to be consistent here.

The colors you choose should be reflected in your salon decor, your social media , and your website .

People should feel that they are in contact with your salon even if they don’t see your name and logo. The visual identity should be enough.

This is how you build a strong connection with your client. 

This is how you build a brand.

Let me tell you more in the video below.

20. Create a Strategic Salon Service Menu

Your service menu is at the core of any salon business.

In fact, what you list on your menu and how you use it can make a massive difference to your business.

An issue I see all too often is that salon owners irrationally discount their services. It’s as if they “want to be nice” to their clients and don’t think they can charge full price.

This is one of the biggest issues in our industry.

It comes with several negative consequences. It’s the start of a negative spiral where salon owners aren’t able to pay competitive wages, which in turn leads to high staff turnover, which in the end can lead to burnout of the salon owner.

This needs to end.

And a simple way to deal with it is by being disciplined with your service menu.

Take the time you need to build your menu and set your prices.

If profitability is important to you (which I hope it is), you will price your services differently depending on who delivers the service. You may even offer different prices depending on if the service is booked at peak hours or not.

To be able to support a more sophisticated price list like this, you’ll need intelligent salon software. Below is what it looks like when I’m setting up for service in Mangomint .

This platform allows for a lot of flexibility when it comes to pricing and managing your services.

opening a nail salon business plan

Let’s go through some more principles when building a strategic price list.

Designed with your Target Salon Client in Mind

All your services are there to serve your target client. If you’re not sure what she wants, ask her. She might not know what it is that she wants, but as you get to know her better you’ll spot ideas that you can add to further strengthen your offer. 

The Role of Core Services

You’ll have two types of services on your menu. Your core services and your add-on service. 

The core services are your bread and butter. This is the haircut, basic color services or the standard pedicure or manicure. These are the services people would call and book even if they had not seen your menu. 

There’s a natural demand for these services and it’s typically what a first-time client would come in for.

You should avoid discounting these services unless for a special, tactical promotion. But it’s risky. Instead, you should benchmark prices for these services closely with competition in the area. I’m not saying you should have the same price. But if you go higher, you should have a reason why. And the same if you go lower. These are the prices that your client is most aware of when comparing you to other salons. 

For more examples of hair salon core services, check out my separate article with a list of salon services to consider for your hair salon menu .

The Role of Add-on Services

Add-on services are different. As the name suggests, these are additions or upgrades to a client’s visit. It could be a premium version of your core service. Like a balayage color instead of a regular color service. It can also be a care treatment that you add to the appointment.

These are powerful tools to increase the client spend per visit. Some of them will have to be pre-booked, but others can be added on during the visit.

For ideas on add-on hair salon services, check out my salon price list guide here . 

Promoting your Services

There are many ways you can run promotions on your services.

And service promotions can be a very effective tool to drive and grow your business. But you don’t want to do it in a way that undermines your prices. And there’s strategies to enable this. 

To learn more about how you can create salon promotions without undermining your pricing, you can read my salon promotions guide here . 

Keeping your Salon Menu Up-to-Date

Maintaining an up-to-date service menu should be part of your service strategy.

This is how you keep clients for long. You’re their go-to-person for beauty trends and they expect you to bring what’s new to them. By continuously updating your menu you’ll explore new ways of growing your business – you remove what doesn’t work and build on what’s working. 

21. Decide on Your Salon Retail Assortment

Retail sales are a powerful profit driver in your salon revenue model . 

Income from retail is typically split 50/50 between you and the brand where you part adds directly to your profit as the costs associated with retail sales is low. It doesn’t take up extra time from you to sell a product with the service and you only need a small area at your reception with some shelving solution do so. 

But what retail products should you offer?

Let’s go through a few principles to have in mind when designing your salon retail assortment.  

Figure out what your Client Wants

Like with many things in this opening a salon checklist, designing your retail offer starts with understanding your target client.

What type of brands is she looking for? What products complement the service offering you’ve designed for her?

By talking to her you’ll get insight into what she’s looking for. Listen and test things out to see what works. 

Beauty salon retail shelf

Don’t Offer Products that Compete

There’s little point in having many similar products from different brands. Unless you have a very large retail area and your strategy is to be a one-stop-shop for all retail, it should focus on fewer brands that complement each other.

For example, let’s say you’re a hairdresser, then you could have one good base styling brand, one good base care brand, and one electrical styling brand. On top of that, you’d have specialized brands. For example, a haircare brand for hair loss, or a vegan brand if that’s a feature desired by your client.

Research shows that too many options lead to people not making any choice instead ( Psychology Today ). Your sales of one brand will just cannibalize on the other similar brand so you don’t necessarily make more sales but just need a larger retail area and more brands to be trained with your staff.  

Start with a small core brand offering and then expand. Having fewer brands looks more professional, and it’s also easier to upsell a client to a product within the same brand than to recommend products from two different brands.

Working with one product supplier also means you’ll purchase more from them compared to if you were shopping from multiple suppliers. This typically enables you to get more favorable terms with them.

Get the Support Needed to Get your Salon Started

Your new salon is starting to take shape. But you’ll soon realize that you cannot do everything yourself. You’ll need good support systems and partnerships to effectively run your salon business.

In the following section, I’ll cover some of the foundational things you’ll need to get your salon setup.

22. Get a Good Salon Software

The right salon software can be your best friend when starting and running a salon business.

It can drive your business forward through built-in salon marketing features. It gets you in control of your business through the right reporting. It takes care of the mundane tasks you shouldn’t really be wasting your time on – like appointment and inventory management. 

Before you open the doors to your new salon, you need to have a good solution in place. 

Some of the things salon software will help you with are:

  • Online Booking
  • Client Management
  • Automated Text and E-mail Messages
  • Inventory Management
  • Payroll Management
  • Point of Sale Checkout
  • Credit Card Payment

I’ve mentioned Mangomint a few times already in this guide. This is the most sophisticated and well designed platform available today.

This thing is beautiful, super intuitive to use for you, your staff, and your clients. It also leverages smart automations that allow you to run your business with much less friction compared to other platforms.

Below is what the Mangomint calendar looks like.

I strongly recommend you give this a try. In fact, it’s free to create an account which you can play around with for 30 days before you need to decide.

Try Mangomint for free here .

If you want to learn how Mangomint compares to other options available, I recommend you go through my list of the best salon software in 2023 .

23. Get a Domain Name and E-Mail Address for your Salon

Few things look as unprofessional as businesses with a Hotmail or Gmail address. Wouldn’t you agree?

When you start your salon you want to make sure you also register a domain name that reflects your business. A domain name is your address on the internet e.g. “”. Registering a domain like that allows you to have it pointing to your website using “” as well as for your e-mail “ [email protected] ”.

The cost of a domain name is very low. This is why all businesses have them. It also means it can be difficult to find one that is available for your salon. Especially if you want a .com address.

However, given your salon is most likely a local business that only exists in your country, you should register a domain for your specific country. For example, if your salon is based in the UK, you should register a “” domain.

Even then it can be difficult to find a name that fits your salon. So you’ll probably need to try a few variations. Let’s say you’re starting a nail salon with the name “Infinity” and you’re based in London UK. You’ll need to try some variations of “”. For example “”, “”, or “” etc. until you find something that works for you. 

Check what domain names are available using the search bar below.

24. Setup your Salon Website

All salons need a website today.

There’s no getting around that. 

This is the hub of everything you do. This is where all your salon marketing activities points to and this is where clients get to know you before they book their first appointment. 

Your website is often the first impression people have with you.

So you want it to be a good one. 

And, it’s critical that the salon software you choose to go with allow you to integrate online booking on your website. Not all salon software does this, but it forces you to link out to a separate website that they control for clients to book.

Not great for the client experience.

Below is how Mangomint solves this. Independently of your website’s design, the booking widget fades in on top of your website so that people can book, purchase gift cards, etc., without leaving your website.

You have a two options when it comes to creating your salon’s website:

You can hire a salon marketing agency to create the website for you or you can do it yourself using a salon website builder .

It’s not difficult to create a website today. You don’t need to know any coding to do so. So if you’re on a small budget, this is an option today.

Depending on how you decide to go about this, I recommend you go through one of the lists below to capture some ideas and inspiration for your website.

  • Top salon website examples
  • Best barbershop website examples
  • Best spa website examples

25. Setup your Salon’s Social Media

I’m sure it doesn’t come as a surprise to you that social media is important when you’re opening a new salon.

This is where your clients are and this is how you get your new salon visible in front of them. So you need to start setting up your new salons presence on social media immediately. 

But where should you start? 

I understand this can feel overwhelming at first. And you need to be smart about how you use social media for your salon.

It’s very easy to spend a lot of time posting and interacting with others on social media without it really leading to new clients for you. 

This is why I’ve put together a complete guide to social media for salons here .

This is a good place for you to start when your building out your salon’s social media strategy and setting up your account.

26. Order Salon Business Cards and Branded Material

Now that you’re starting to approach your salon opening, it’s time to order some branded material to use when promoting your salon.

Branded material includes Business cards, salon menus, promotional signs, clothing, etc. All this helps to bring to life a consistent picture of your new salon brand.

I have compiled a list of salon business card ideas that I recommend you go through for more inspiration.

Scale Your Salon Business

Awesome! Your salon business is set up.

It’s now time to move from being a new salon into a profitable and growing salon business. The final part of this open a salon checklist is focused on accelerating your salon business growth.

27. Build a Salon Marketing Plan to Accelerate Your Business

Now that you have your salon setup, your focus should shift to growing it.

You’ll need more clients through the doors and you need each client to spend more with you.

The reason I write on this blog is to help salon owners start and grow their businesses. So you’ve certainly landed in the right place. If you haven’t done so already, I suggest you sign up for one of my free courses that’ll give you more ideas on how you can grow your salon business.

But let’s build a plan for how you can grow your salon business.  

How do you Grow a Salon Business?

There are 7 ways you can grow a salon business:

  • Grow your salon clientele
  • Get your existing clients to visit your salon more frequently
  • Sell more services/products per salon visit
  • Sell more expensive services/ products during each salon visit
  • Reduce your salon operation cost
  • Add additional, non-traditional, income streams to your salon business
  • Scale up your salon business

You can read my article on how to grow your salon business here . In this article, I break down each driver of salon growth that will help you define how you should measure and track your business to ensure you focus on the right things. 

Grow your salon business with these salon business strategies

What Activities can you do to Grow your Salon Business?

Now that you know what you need to focus on an measure to grow your business, what activities should you fill your plan with that will get you there?

Only you can decide what activity is right for you. It all depends on the specific challenges your salon business has. 

To get you started, I’ve curated a list with the most effective salon marketing ideas here . I recommend you go over the list and pick a few that you’ll focus on over the coming months.  

28. Hire Salon Staff and Motivate Your Team

You’ll not be able to make your salon successful without a strong team to support you. 

And to scale your business you’ll need to shift your focus to hiring talented staff to grow the business together with you. 

But you cannot only focus on hiring new salon staff. 

You also need to make sure that the team you have in place enjoy their work and perform their best.

Salon staff turnover is a big concern for many salon owners. The cost of hiring and re-training staff is high. 

There are several strategies you can implement to keep your salon staff motivated .  

In fact, I’ve put together a complete guide for you with 13 ways to motivate salon staff that I strongly recommend you read as you start to grow your team of salon employees. Check out my article  “13 Highly Effective Ways to Motivate Salon Staff”.

29. Review and Adapt your Salon Business Plan

If you’ve followed the opening a salon checklist outlined in this article, you should have a salon business plan in place now. 

But your salon business plan is not a document you create once and never touch again. 

The opposite.

It’s a living document that you should revise regularly to set new goals for your business and incorporate all the learnings you’re making on the way.

Because you’ll learn a lot as you open your salon. 

But it’s easy to lose the big picture when you’re busy dealing with the next issue ahead. You need to make sure you find to work on your business and not only in the business.

Take a step back regularly to look at what is working and not. Double down on what’s working and drop the things that didn’t go as expected.

How to write a salon business plan. Template, ideas, and examples

This is an ongoing process.

And this is the art of running a successful salon business. 


You made it to the end of this article. Well done!

I told you at the start that reading this through would be the best investment of time you can make today. I hope I delivered on that. If I did, I would be very grateful if you wanted to share this with friends using the social buttons on this page. 

We’ve covered the list of 29 steps to open a salon. 

It was a long list. But starting a salon business is also a long journey.

You’ve taken an important first step on the journey today. But there’s more to come. Let’s stay connect on the way. This website is packed with resources to help you along the way.

I’m really excited for you now. 

All the best on this new and beautiful adventure!

Common Questions & Answers

How to open a salon with no money.

To open a salon with no money you need to create a detailed salon business plan  in which you minimize up front salon equipment investments, are highly prudent about all salon operation costs, and enable smart loans and investments into your business. Below are specific tactics you can implement to enable a salon start without money.

  • Build a one year “salon bootstrap plan”: Start with a low cost salon business model  (booth rental, home salon, or mobile salon) that carries minimal cost but allow you to build up capital and experience to open your ideal salon.
  • Borrow salon equipment:  Build a plan for what equipment you need to buy when and borrow tools in the beginning until you’ve built some capital. 
  • Get a full view on how much you can self-fund:  Identify any savings accounts, real estate, pension accounts, 401k, that you can use as security for a loan. Also turn to friends and family for capitial support. Self funding gives you full control of your business but you also carry all risk so you need to be careful and seek personal financial advice first.
  • Get venture capital from investors: Give a share in your salon business to an investor in return for up front capital.
  • Apply for an SBA backed loan:  When banks thinks your business is too risky to lend money, the U.S. Small Business Administration you can agree to guarantee your loan. You can compare SBA loans at Lendio. 

I’ll go into more detail on salon financing options in the finance your salon section of this article but these are some of the common ways to get support if you want to start a salon with no money.

How Much Does it Cost to Open a Beauty Salon?

The cost of opening a beauty salon is around $62’000 for a good but basic setup in your own physical location. Nail salon start up cost is typically lower than for hair salons or barber shops. Cost can be significantly higher ($500’000+) but there are also ways you can start your salon business on a much smaller budget ($2’000).

Common salon startup costs are:

  • Buy out of current salon
  • Leasehold improvement
  • Salon marketing
  • Legal and consulting fees

For a full break down on salon startup costs , you can read my article here

Helpful Resources for Starting a Salon Business

These resources can offer valuable information, guidance, and support for small businesses, including those starting various salon businesses. They can help with business planning, marketing, financing, and operations.

U.S. Small Business Administration (SBA)  – The Small Business Administration (SBA) provides many resources for small businesses, such as business planning guides, loan programs, and educational materials.

Small Business Development Centers (SBDCs)  – SBDCs offer free consulting, training, and resources to support entrepreneurs in starting and growing their businesses.

GSA  – The GSA helps small businesses learn more about doing business with the government, government contracting opportunities, and marketing their contracts.

Consumer Financial Protection Bureau  – The Consumer Financial Protection Bureau offers resources for small business owners, including information on small business lending and access to credit. The bureau’s goal is to raise awareness and provide support for small businesses in the lending marketplace.

SCORE — SCORE is a non-profit organization that offers free mentoring services and resources to small business owners. It guides various aspects of starting and running a business, including business planning, marketing, and financial management.

Top Salon Industry Associations for Aspiring Salon Owners

Here are the top organizations you should know, offering support, resources, and networking opportunities to set your salon up for success.

Professional Beauty Association (PBA)

The PBA is a comprehensive resource for beauty professionals. Membership provides many benefits, including scholarship opportunities, liability insurance, health benefits, and discounts on industry events and education. The PBA’s wide-ranging support and advocacy make it a great asset for navigating the complexities of starting and running a successful salon.

Associated Hair Professionals (AHP)

AHP is a tailored resource for hairstylists and barbers. The organization offers liability insurance and business support to help members reach their career goals. With AHP, you’ll gain access to quality education and innovative solutions crucial for your salon’s success and growth.

American Association of Cosmetology Schools (AACS)

While AACS supports cosmetology schools, the information and trends it provides are also invaluable for salon owners. Staying current on the latest teaching methods, industry trends, and regulations is key to keeping your services updated and your salon compliant.

Intercoiffure America/Canada

For an enhanced reputation and networking opportunities, consider joining Intercoiffure America/Canada . This association represents the highest level of the hairdressing industry, offering access to influential figures and the chance to elevate your salon’s standing.

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Related Posts

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  • 3 Important Maternity Leave Tips for Salon Owners & Stylists
  • How Much Does Salon Insurance Cost?

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John Hallberg

Beauty marketing expert and content creator at The Salon Business and Mangomint

Nail Salon Business Plan Template & Guidebook

How to write a nail salon business plan in 7 steps:, 1. describe the purpose of your nail salon business..

It also helps to include a vision statement so that readers can understand what type of company you want to build.

2. Products & Services Offered by Your Nail Salon Business.

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your nail salon business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

Target market

Customer base , product or service description, competitive analysis, marketing channels, form an llc in your state, 4. write your operational plan., what equipment, supplies, or permits are needed to run a nail salon business, 5. management & organization of your nail salon business..

The second part of your nail salon business plan is to develop a management and organization section.

6. Nail Salon Business Startup Expenses & Captial Needed.

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a nail salon business varies based on many different variables, but below are a few different types of startup costs for a nail salon business.

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your nail salon business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

Here are some steps you can follow to devise a financial plan for your nail salon business plan:

Frequently Asked Questions About Nail Salon Business Plans:

Why do you need a business plan for a nail salon business, who should you ask for help with your nail salon business plan.

You can consult a professional business consultant or a successful nail salon owner for advice in creating a business plan for your nail salon. Additionally, you can research online resources with templates and sample plans to get started.

Can you write a nail salon business plan yourself?

Related business plans, home inventory business plan template & guidebook, home inspection business plan template & guidebook, home decor business plan template & guidebook, health and wellness business plan template & guidebook, hauling business plan template & guidebook, hardware business plan template & guidebook, handyman business plan template & guidebook, hair extension business plan template & guidebook, handbag business plan template & guidebook.

I'm Nick, co-founder of, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

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opening a nail salon business plan

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Opening a Nail Salon Business in 15 Easy Steps

opening a nail salon business plan

The beauty industry is a great place for creative minds, who enjoy interacting with people. So, if your nails are always on point and you love helping others look and feel fabulous, opening a nail salon business might just be the perfect idea for you!

The global nail salon market size  was valued at USD 11.00 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 8.0% from 2023 to 2030. 

In the US, there are around 56,300 individual nail salons and 395,600 nail technicians. In fact, nail care makes up  nearly 16% of the $42.8B beauty salon market  with an annual spend of $8.36B. That’s a  lot  of money being spent on the perfect pedicures.  

Despite the inevitable impact of the pandemic — the  nail salon industry  declined 19% from 2019 to 2020 — the beauty market is already seeing a rebound. Industry experts predict it will grow at an average of 9% annually for the next couple of years, as more people return to salons for their regular beauty treat.

How to start a nail business

So, What Are the Benefits of Owning a Nail Salon?

1. It's quick to get started

All you need to do is create a legal business entity with insurance and a license, and you’re ready to go.  

2. You can make a great living

Once established, a salon owner only has to worry about standard operating costs. Barring the high initial investment, running costs are comparatively low. The rest of the profits are yours!

3. It’s a rewarding job

When your creative efforts make people look and feel amazing, you’re certain to come home with a smile on your face every day.

4. High client retention

Once you’ve established a great relationship with your guests, they’re likely to stay loyal to your business for years to come.  

Now you know the benefits, let's look at how you can get started.

How much does it cost to start a Nail Salon

The costs of opening a nail salon can vary based on factors such as size, location, equipment quality, and staff. To attract and retain loyal and well-paying customers, your nail salon must be aesthetically appealing, deliver professional services, use good quality products, and the business must run efficiently. The comprehensive breakdown of costs for opening a nail salon involves various aspects, from rent and equipment to licenses and marketing.  

The initial costs of opening a nail salon include:

  • Lease or purchase of a location
  • Renovation and design costs
  • Equipment and furniture
  • Licenses and permits
  • Training and certification costs
  • Marketing and advertising costs

So, in the US, if we look at the more luxurious end for remodeling and furniture, the total cost of opening a nail salon can go up to: 

  • $25,000 to $120,000 for rented spaces
  • $170,000 – $480,000 for purchased spaces

You need to have a good understanding of the costs involved to know how to handle all these, and optimize your costs, wherever possible.

Thinking about starting a med spa? Discover the investment required!

How Profitable is Owning a Nail Salon

Nail salons in the US, can expect an average profit margin ranging from 15% to 45%, depending heavily on how well the salon owners manage their operations and control costs. The profit margin hinges on a delicate balance between revenues and expenses. Keeping a tight ship on the operating expenses, clever marketing, business automation, and a strong online presence will keep a check on the budgets, while keeping the customers flowing in.  

Related post: Are medical spas profitable? Read a guide to maximizing medical spa revenue.

How to start a Nail Salon Business

Starting a nail salon business requires careful planning and execution. Here’s how to start a nail salon business effectively:

1. Create a Nail Salon Business Plan

2. assess your business needs, 3. choose your business name, 4. create a legal entity, 5. complete tax registration, 6. get licensing and permits, 7. arrange banking and accounting, 8. choose business insurance, 9. secure financing for your nail salon, 10. pick a space and set it up, 11. find the right staff, 12. purchase salon equipment and supplies, 13. let people know you’re open, 14. find the right technology to maximize clientele growth, 15. reduce risks and liabilities.

You might be surprised to learn that opening a nail salon business is relatively simple. If you've already learnt how to create beautiful nails and you have some business know-how, you’re halfway there.

While some of the initial paperwork might seem daunting, you only have to do most of it once before you can add ‘business owner’ to your CV. Follow our 10-step checklist to starting a nail salon business, and you’ll be ready to open your doors before you know it:

A business plan is a document that details a company’s goals and how it plans to achieve them. A well outlined business plan for nail salon gives you clarity and direction. For start-ups, it also helps winning over potential investors and lenders.

Creating a business plan for your nail salon will help you outline your business goals, and how you will achieve them. It will help you determine what you need to launch and grow your nail salon business successfully.  

You will  also use your  business plan  to secure business loans or startup capital. Banks and investors will need to see the roadmap for your nail salon business, particularly your market analysis and financial information.

A solid business plan for your nail salon should include:  

  • Industry Analysis – Include details on the industry size, your target market, growth forecast, industry trends, competitors, suppliers, etc.
  • Company Analysis – This segment should include details on what services you will offer (like nail art, acrylic nails, and gel manicures and pedicures), location, management, employees, anticipated start-up costs, ongoing expenses and expected profits
  • Customer Analysis – Detail your target customer profile, desired customer segments, their demographics, and psychographic profiles.  
  • Competitive Analysis – Include details on your direct and indirect competition, your nail salon's niche  and competitive advantage, your competitive pricing strategy, etc.  
  • Also read about How to open and create a plan for opening a Salon Business  

2. Assess your business needs  

Start a nail salon by drawing up the blueprint for your salon. Consider what type of business you want to run: do you want to have employees or renters? Are you offering a budget or a luxury service? Is there a particular niche you’d like to get into?

Study your competition and make sure that your nail salon will stand out, then set your prices accordingly.

Create a detailed budget to match your nail salon business plan and remember to include some margin for unforeseen costs. Raise, save, or borrow the funds you need.

Your business name defines the identity of your business, so ask yourself:

  • Is it simple and easy to pronounce?
  • Is it memorable?
  • Is the name too similar to another nail salon?
  • Does the name communicate your niche or personality?  
  • What will others think of the name?

Tip: remember to check social media platforms for similar names to ensure your future clients won’t confuse you for someone else!

You’ll also want to consider if a website address for your salon is available to buy (such as, and whether anyone has trademarked the name. Search your state’s business records to avoid duplication.

What type of business is a nail salon? Under the North American Industry Classification System, commonly referred to as NAICS, beauty salons are classified within category 8121, which pertains to Personal Care Services. This is where the paperwork comes in; it’s time to legally register your nail salon business . Depending on your type of investment and the number of owners and partners, your business structure can be a sole proprietorship, partnership, limited liability company (LLC) or a corporation.

Typically, a nail salon is formed as an LLC. This protects you from personal liability and is less complicated and restrictive than the other models. The cost of forming an LLC includes the fee to file your LLC's articles of organization with the Secretary of State, business licensing and permits, and a few other fees depending on what state you’re in.  

The next step is to register for local, state and federal taxes . To do this, you first need an Employer Identification Number (EIN), which is used for tax administration — like a social security number for your business. You can apply for an EIN online .

The taxes you pay and the benefits and exemptions you receive will vary depending on what business structure you’ve chosen. There are five general types of business taxes , and you’ll need to check your state regulations to see what applies to your business.  

6. Get licensing and permits  

Acquiring licenses and permits can be one of the more challenging tasks of setting up a nail salon business. There are specific requirements depending on your location, so it’s important to do your research. But as a quick overview, here are a few you may need:  

  • State Cosmetology or Beautician’s License: every state has specific requirements for cosmetology. You’ll need a nail technician license , which requires completing a formal nail technician program or apprenticeship and a licensing exam.
  • Salon Business Operation License: Your business requires a license to legally operate in the state of your choice. Check with your local/state Chamber of Commerce, the US Small Business Administration , or City Hall to figure out what kind of business license you need.  
  • Salon Retail Seller Permit: If you intend to sell products in your salon, you’ll need a seller’s permit. Again, this comes under the jurisdiction of local/state regulations.  
  • Certificate of Occupancy (CO): The certificate confirms that the building is suited for your business and complies with building codes. If you’re building a new location, a review of the building codes and zoning requirements will be necessary. A CO can be obtained at City Hall.  
  • Building permits: If you intend to renovate part or all of the building, you’ll first need a building permit that ensures the space is suitable and safe for reconstruction.  

Things you need to start a nail salon business

7. Arrange banking and accounting  

Once you have your EIN, business plan for your nail salon, ownership, and licenses, the next step is to open a business bank account. Having a separate bank account for your nail salon business is mandatory, but it also makes accounting and tax filing much easier.  

Choose a bank that offers flexible and affordable services, maintenance fees, and transaction limits. It’s also a good idea to get a business credit card, especially one offering perks that can be reinvested in your business. A credit card will help build your company’s credit history, which can be beneficial if you later want to raise funds for investment. However, keep an eye out for hidden charges and limited offers.  

It’s important that you keep a record of your expenses and sources of income. These must be accurate and detailed, as they will allow you to track your business’ financial performance and will support your annual tax filing.  

If your business is an LLC or a corporation, your personal assets will be protected from lawsuits for the most part. Nevertheless, unforeseen issues can arise and business insurance can protect against some incidents and losses. Even where it’s not mandatory, it’s still highly recommended.

Different states have different mandates for business insurance, but the federal government requires all businesses that hire employees to have workers’ compensation, unemployment, and disability insurance. For information about additional insurance requirements, visit your state’s website.  

Here are six other common types of business insurance you might need:

  • General liability insurance
  • Product liability insurance
  • Professional liability insurance
  • Commercial property insurance
  • Home-based business insurance
  • Business owner’s policy

9. Secure Financing for your Nail Salon

The average cost of a nail salon startup ranges from $25,000 to $500,000. Where your business falls in this range depends on your location and the scope of your business.

You will mostly need  a business loan  or other outside financing for your nail salon. And this is where your business plan comes in. You should have a solid, well researched and thoroughbusiness plan for nail salon which can be defended when you meet with lenders or potential investors.

When preparing your loan application, make sure to include all the fixed and ongoing costs for opening your nail salon business, such as:

  • Rent and utilities
  • Equipment procurement, repairs and maintenance
  • Supplies and inventory
  • Business insurance
  • Payroll & Staffing
  • Marketing & advertising
  • Software and automation

Your loan application must be in good faith, with all authentic numbers and projections.

Back to the fun stuff! Choose the right location for your budget, while considering ease of access and how many people might walk past your space regularly. It’s also worth noting if there are many other nail salons in the area.

Create a great ambience in your salon by choosing the right equipment, lighting, and furniture. Then connect with reputable brands and products to use and sell in the salon. The look of your salon should reflect your niche and personality.

Read more: 6 salon interior design tips for 2022

Before you begin the hiring process, make sure your payroll system and employee benefits are set up and your workspaces and equipment are ready for use.  

The skills and personality of your nail technicians can make or break your salon’s reputation, so hire carefully. Find providers who’ve taken qualifying examinations in State Approved Cosmetology or Nail Technician Programs, and who have valid, up to date licenses and prior hands-on experience (no pun intended). Ask for recommendations from previous employers or from their regular guests.  

Above all, ensure your employees are personable, talented, and trainable.  

Tip: here are eight ways to support your staff to maximize their success.

opening a nail salon business plan

12. Purchasing salon equipment and supplies

Make an exhaustive list of all the equipment and supplies you will need to starting a nail salon business. And ensure everything you need for immediate operations is procured before you open your doors. Given below is a list of equipment and supplies to help you get started

  • Manicure and pedicure stations and chairs
  • Sanitizing and ventilation equipment
  • Nail polish and nail care inventory (including cuticle oils, lotions, and clippers)
  • Nail polish and product displays
  • Curing lamps and dryers
  • Decor and furniture
  • Point-of-sale (POS) technology

In the beginning, consider procuring only what is essential for your business. Look for good deals, second hand equipment, and leasing options. This will help you keep your costs down.

Invest in good nail spa management software, which will automate appointment scheduling, payments and even marketing capabilities. This will help you efficiently run the business from day one and reduce your manpower costs.

Ready to transform your salon experience with an online Scheduling app? Check out this related post

13. Let people know you’re open  

The nail salon business is highly profitable, but it’s competitive too. Here are a few marketing techniques to help you attract and retain guests. You can also:

  • Advertise in local media announcing your opening and promoting your services
  • Participate in local events to improve visibility
  • Sponsor local events that cater to your target audience
  • Invest in billboards and posters
  • Create a great-looking website that makes you easy to find on Google
  • Make a business listing to appear on search engines
  • Run targeted paid ads on Google
  • Update your social media frequently with relatable content
  • Use email and SMS marketing to keep in touch with guests

Discover more must-have marketing strategies for salons.

It is imperative to find and use the right technology when you start a nail salon business. A good nail salon management software will increase your efficiency, reduce your costs and maximize your clientele growth. It will also give your clients a great customer experience from even before they step into your nail salon.

A good nail salon software includes all the following capabilities, in a single interface and can be used seamlessly across various locations.

  • Appointment scheduling
  • Online booking
  • Digital payments
  • Branded mobile app
  • Automated marketing
  • Social booking
  • Real-time reports

Zenoti offers one of the best nail salon software, which will be a great choice for your business.

opening a nail salon business plan

15. Reduce Risks and Liabilities 

Like every other business, where risks are inevitable, nail salons also carry some inherent risks. The main operational risk is that of injury to clients and staff. Some of the common risks emanate from:

  • Chemicals - Many toxic chemicals are used in nail salons. Your nail salon should be well-ventilated to avoid overexposure. Follow the Occupational Safety and Health Administration's (OSHA) regulations concerning  health hazards in nail salons .
  • Sanitation - Sanitization is critical in nail salons. All technicians should be well trained in sanitizing tools and equipment. Any lapse in sanitation or failure to keep equipment clean causes infections and possible  personal injury lawsuits .  

Carefully review your business activities and take steps to reduce the risk of injuries.

Five Nail Salon Decor Ideas

1. choose the layout.

The nail salon design layout you choose sets the base for all the other decorating and furniture decisions. A good layout will have light, air and even people moving comfortably through the space. While choosing the layout, take into account and architectural features or limitations, especially in a rented space

Some nail salon layout options include:

  • An open layout with minimal walls, which allows efficient use of equipment and an illusion of a large space.  
  • A narrow layout with a shared center workspace and wall mirrors, giving the interior a trendy, modern feel.
  • A multi-room or suite layout, which offers luxury manicure/pedicure services to clients who want privacy.
  • A small multi-purpose layout, great for low budget small nail salons, using multi- functional furniture, allowing different services to be performed in an area with limited space.

2. Pick a Theme

Set the tone for your interior by unifying everything under a single theme. This will make choosing everything from the lighting on the ceiling to the coffee table and chairs in the waiting area easier.

Some options are:

  • Modern:  Furniture and equipment are new and sleek, with small footprint, creating lots of space. Add a few modern décor items that stand out.  
  • Minimal:  A clean, elegant and simple space with light-colored walls, recessed storage or shelves, and minimal furnishings. This décor opens up a small space.
  • Vintage:  Create a retro look using vintage furniture, bright colors and some unique art on the wall. Take inspiration from a specific decade or mix a few together.
  • Luxury:  A glamorous ambiance that speaks luxury, and makes guests feel pampered. Invest in comfortable seating, elegant light fixtures and wall décor that looks “upscale”.
  • Natural:  For an eco-friendly aesthetic, include wooden furnishings and natural fabrics, maximize natural lighting and add a few plants.

3. Decide on Your Color Scheme and Lighting

The color scheme and lighting you choose will create an atmosphere that represents your brand and makes guests and staff feel comfortable. You may choose colors that might be the same ones on your business logo or choose to go with a lighter wall color as it reflects light and brightens the space.  

Salons need a variety of lighting, such as overhead lighting and task lighting. Spend time on choosing the right ones, as lighting makes all the difference. Your customers will prefer soft overhead lighting, but your technicians will require bright task lighting to focus on a client’s nails. Balance the lighting carefully to meet all these requirements.

4. Hire a Professional

Hiring a well recommended nail salon design professional will be one of the smartest decisions you will make. They will have beautiful nail salon design ideas, keeping your unique requirements in mind, and will also have access to suppliers and resources to make the whole project seamless and cost efficient. Hiring a professional will save you a lot of time, money and stress, allowing you to focus on other important aspects of the nail salon business.

5. Nail Salon Decor to Best Utilize Your Space

  • Put any nail polish and retail displays where they’re easy to reach - customers will want to browse and purchase things.
  • A floor to ceiling mirror can open up and brighten a small or dimly-lit space.
  • Recessed or hidden shelves and cabinets save space and keep tools organized.
  • Floor leveling and different wall colors help to differentiate areas or separate reception from the main nail salon.
  • Darker colors on upholstery help hide stains.

Related article: Level Up Your Look: Salon Interior Design tips and ideas

Now you’re all set! What happens next?

Once your nail salon is up and running, you’ll need to focus on maintaining a smooth operation. Staff management is crucial for preventing errors and ensuring your guests remember your business for all the right reasons. Here are some tips to keep in mind:  

  • Communicate effectively: A good salon is known for impeccable service and quality. Each team member needs to understand their role, responsibilities, and creative freedom. Build a culture of clear and thoughtful communication, even when things don’t go as planned.  
  • Take care: Nail services are precise and labor-intensive, and some, like the application of gel and acrylic nails, are also complicated. Ensure that your staff are careful to avoid any incidents that might cause distress or injury.  
  • Lead by example: A good salon owner embodies the qualities they expect to see in their team. Set a precedent that motivates your team to bring their A-game every day.
  • Utilize technology: A great salon management software will manage appointments, schedule staff intuitively, track inventory, and handle payments. It will prevent mix-ups and save you time – allowing you and your staff to spend more time doing what you do best; beautiful nails!

Key Takeaways  

Every business comes with some element of risk, but with thorough market research and thoughtful preparation, you can start your own nail salon business with confidence.

When it comes to keeping your salon running smoothly, let  Zenoti  handle it for you! Our extensive experience of salon workflows makes us the go-to all-in-one nail salon management software.

opening a nail salon business plan

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opening a nail salon business plan

Opening a nail salon business: from business plan to serving clients

Nail salon owner.

Opening a nail salon business is a great idea that requires great planning. In this article we help you get your nail salon started.

Table of contents

A heartfelt welcome, dear nail salon entrepreneurs! We are so delighted to have you on the journey of opening your own nail salon business. Starting a business has its fair share of challenges and rewards.

Provided you have the right business plan in place, the needed nail art, and nail tech knowledge, and the drive to serve your clients, the path to success is open.

In today’s article, we want to guide you through 7 steps that will help you plan and start a successful nail salon business.

Step 1: Define your services

nail salon professional serving client with proper equipment and materials

Here is where opening a nail salon begins. Maybe you already have in mind what technique and designs you want to offer at your salon, but it is still a good idea to look into a couple of important aspects before narrowing down (or broadening up) your nail services.

Some of these aspects are quite straightforward, others not so much.

List the nail services you know how to provide

The first step is to list which services you know how to provide. Don’t go too hard on the specifics right now. Just list the services by name.

This means that you should write down all the nail techniques and designs you are comfortable providing in your nail salon.

These nail techs and nail polish styles should also be things you are comfortable with training future nail technicians who happen to be hired by your nail salon.

Understand what courses you should take

You shouldn’t expect to start your nail salon knowing all the latest nail tech and manicure designs.

However, being ready – and open – to taking a few classes or courses that cover new nail art and manicure designs (or even new nail tools) is essential. This way, you can make sure that your salon always offers the very best to its clients.

Decide if you will hire employees

nail technicians at work serving a group of clients

The number of employees your nail salon will need depends on the size, services, and prices you offer. For example, a small nail salon might only need a couple of employees, such as an additional nail technician.

Larger nail salons might need a larger team to cover not only all the services being offered but also keep the business running. We’re talking about receptionists, cleaners, and marketing personnel.

We will get into the specifics of finances later on, but this is something to keep in mind already.

Take a peak at the competition

Before you decide on the services and prices your salon will offer, it is essential to take a look at the local competition.

When doing so, you should not only consider the services they offer and their prices but also what they don’t. Spotting the tried and tested that are already working for other nail salons is just as important as noticing the gaps in the market.

Start by watching for your immediate competition – that of your city or neighborhood – but, if you have the means, extend your research to other cities and states too. This will give you a better understanding of what is out there (and what isn’t).

Why Appointible?

  • Simple booking website
  • Unlimited appointments and storage
  • Run a multi-location business
  • Available in English, Spanish and French
  • SMS & email reminders
  • Access from any device

Step 2: Structure your nail salon’s finances

nail salon owner with a laptop and notebook  bookkeeping and working on finances

Structuring your own nail salon business’ finances is much more than just opening a business bank account and creating a spreadsheet with business expenses.

For you to be a successful business owner – whether in the nail salon industry or other fields – you will need to understand at least the basics of bookkeeping and accounting.

A: Calculate your budget

For getting a business license.

A legal business entity requires a business license, which needs to be applied for and paid. The best way to approach this is to research and contact the town hall or other local governments of your area.

We can’t give you a precise figure here since it depends on the city and state, but a budget between $100 and $500 is safe to expect.

If you are undecided, there are professionals specialized in the nail salon industry that can help you structure your finances. Just remember to add their cost as well in your final budgeting.

For rent and utilities

Unless you happen to own – or know a friend who does – a nail salon venue in a good location, you will have to either buy or rent a place. And rent will be a big portion of your budget.

Expect to pay around $500 – $2,000 each month depending on the city and size of the salon. Also, do not forget to include other costs like utilities, internet, and phone.

Very often you will be able to find places to rent that used to be a nail or other forms of beauty salons. If so, see if you can talk with the previous salon owner, as you will be able to save on the cost of buying furniture and tools.

For nail salon equipment

nail salon equipment being used by a nail professional on clients' hands

You can’t start a nail salon without Equipping it with the necessary tools and products is one of the most important parts of setting up your business. There are two ways to approach it: buy the equipment or lease it.

Buying will give you more control over the salon, but leasing can be much cheaper in the short term. You can expect to deal with rental companies that require a minimum commitment of a certain amount of months. Look in your area or deals that suit you.

Finally, do not forget to include regular maintenance costs in your budget. This will ensure that all your tools are up-to-date and in good condition.

For nail supplies

Nail polishes, gels, acrylic nails, and other supplies are necessary for any nail salon. This can also be a large portion of your budget so it is best to compare different suppliers and find the best deals.

Most nail supply companies offer discounts for large orders so it is worth asking around to see what you can get.

For marketing costs

Marketing is a crucial part to start a nail salon. The good news is that there are many low-cost or free ways to get your name out there, some of which we will discuss in further detail in this article.

For now, keep in mind that marketing should be included in your budget. Even if you choose to work with low-cost or free methods, there might be plenty of unexpected costs such as printing, advertising space, or even small gifts for your customers.

For hiring nail technicians

If you decided to have other nail professionals alongside you, salaries are likely to be the biggest cost. Make sure that you research the market and offer competitive wages (or even better).

Also, do not forget to include some extra costs such as taxes, insurance, health benefits, and other related expenses. This will ensure that you are offering a fair wage and taking care of your employees.

For business insurance

Business insurance is not only important for your business, but it will also be necessary if you hire employees. A salon business owner with employees and a mid-sized place can expect to pay anywhere from $500 to $2000 or more for business insurance each year.

For courses, training, and learning

By now it should be clear to you if you will hire or not. This doesn’t determine if you will be a successful nail salon owner or not. In the end it’s down to preference for what business structure you want to have

Either way, you will need to invest in courses and training for your team.

On average, basic nail technician certification costs around $400 – $600, and more in-depth courses can go up to $1500. Make sure you include these costs in your budget and remember that it might be worth investing even more in higher quality training.

B: Define your rates and prices

price table for nail salon services

Finally, you will need to set rates and prices to open a nail salon. The math here is more or less simple.

First, you will have to calculate your overhead costs, which include rent, supplies, marketing, insurance, training and basically everything we’ve been listing in this part of the article.

The second step is to add your profit margin, which can vary from 10-20%, depending on your profit goals and if you are also paying off a business loan.

If you came out with a number you are still unsure of, market research is your friend. Look up salons in your area and see what they are charging for the same services to get an idea of a price range.

Finally, don`t forget to set up your own salon business bank account. Don’t mix with your personal finances, and you should be good to go.

Step 3: Pick your business location

front of a nail salon business with glass door and brown façade

Harold Samuel, a successful real estate businessman from the ’40s used to say he had 3 important pieces of advice for businesses when considering where to set up their venue: “Location, location, location.”

The term grew popular, and it is easy to understand why. For a nail salon business to be successful, the location must make sense for several reasons.

Unless you plan to have a mobile service, your retail location has to aim for all four components below:

A: Accessible to customers

First, you want to make sure your location is accessible. It should be easy for your customers to reach it by car, bike, or public transportation.

Second, you want it to be accessible enough that it makes sense for your ideal customer (which is something we will also speak about more in detail later on).

What we mean by that is that it should be in a positive environment, close to places where your target market will usually meet and identify themselves to.

B: Aesthetics and ambiance

The second component is the aesthetics and ambiance of your location. While it might seem secondary, an appealing store front can do wonders for drawing in customers.

Pick a place with plenty of natural light and make sure it is clean and inviting. Your business should reflect your style and serve as a first impression for your customers.

The size of your place is key to the success of your business. You will want to make sure it is the right size for all your needs.

Think about what equipment you need, how many people you plan to hire, and the level of comfort you want to provide for your customers.

If it is too small, it might make the salon feel cramped and uncomfortable. If it is too large, you might end up wasting money on rent and utilities.

D: Not cost-prohibitive

Last but not least, you want to make sure your rent will fit into your budget. Look out for signs that the area is too costly for your business.

Talk to the landlords or real estate agents and negotiate if you can. It might be a good idea to look for locations a bit further from city centers where rent prices are more reasonable.

Remember that you’ll also have to pay for utilities, insurance, and other overhead costs. So take a good look at your budget before you make a decision.

Step 4: Craft your own nail salon brand

many nail studio logos serving as example

One trap many nail salon businesses fall into is to create a logo first thing outright. While having an iconic symbol is essential, it’s more important to build a brand around your services and products.

Define your nail salon mission statement

Your mission statement sets the tone for your salon. It should convey what you are doing and why you are doing it.

It should capture the essence of your business. If you are running a natural nail salon, make sure to emphasize it in your mission statement.

That way, customers will know what to expect and come back for more.

Define your ideal nail salon client

Your ideal nail salon customer should be well-defined. Who are they? Where do they live? What is their age group? What services do they like?

Defining the your ideal customer and target market will help you create a unique brand, come up with marketing strategies, and make sure your product and services fit your clients’ needs.

Define your business name

After you got around to build your mission statement and who is your ideal client and target market, its time to come up with a good salon business name.

For this, take into account what do you value in the beauty industry the most a what target market expectations are.

Try to keep this step as simple as possible. Many new business owners try too hard to create a name that is great. Successful salons have names that stay simple, whilst bringing to life what sort of nail treatments and nail care services you offer.

Create a visual identity for your brand

Your visual identity should reflect the values of your business. Pick colors, fonts, and images that are in line with what you want to communicate.

If you run an eco-friendly nail salon, then your visuals should show that. Make sure to create a logo and other visuals that will help distinguish your brand and make it memorable.

One tool we highly recommend you to use is . Canva is a powerful and easy-to-use graphic design platform that will help you create visuals for your business in no time.

Once you have the visuals in place, you can start creating digital and physical materials for your clients.

Align online and offline brands

It’s vital, once you’ve built your visual identity, that your online and offline communications are aligned. This means that the visuals and messages you use in your emails, website, and social media platforms all need to align with those used in your physical salon.

Make sure to use the same colors, fonts, and images so that your customers recognize your business no matter where they come across it. Even the layout and design of your website should be similar to the layout of your physical salon.

By doing this, you will create an even stronger brand that will be easy to recognize and remember.

A full guide on nail salon brand creation

We know creating a whole brand for your nail salon business can take some time and effort. It might also seem like a step you can just skip. However, it’s hard to stress enough the importance of crafting a brand image that stands out.

That’s why, in addition to the tips provided in this part of the article, we would like to recommend additional learning material.

If you would like to dive deeper, we have a complete guide at Appointle on how to create your salon brand . Take a look, as we are sure it will be very useful.

Step 5: Promoting your nail salon business

nail salon professional styling nails of client with equipment

Now that your brand is created, you can start promoting your business. This is a very important part of a nail salon business plan and anyone bound to open a nail salon should pay close attention to it.

In this part of the article, we will share a few ideas on how to promote nail salons.

Social media is your closest friend

Creating an active social media presence is crucial for all small business owners, but especially so for those who work with highly visual services, such as nail art and nail care.

Social media platforms like Instagram and Pinterest are filled with people looking for inspiration, so post regular, engaging content.

You can also start creating a following by engaging with people who have similar interests and share keywords relevant to your business.

Create a website for your nail salon

Nail salons can greatly benefit from having a website. By creating a website, you can showcase your nail art, list the services offered in your salon and even take online appointments.

Having a website is also important for your search engine optimization efforts and can help you rank higher on Google when someone searches for nail salons in your area.

Launch promotions, offers, and discounts

Promotions offers and discounts are a great way to attract new customers. You can offer discounts on certain services or even bundle them together in a package.

You can also offer discounts to loyal customers and run special promotions on social media or other marketing platforms.

Get involved in local events

Attending local events, such as fairs and festivals is a great way to get your brand out there.

You can also host your own events or sponsor those of others. This will not only help you promote your business but also build relationships with other local businesses and get customers to come to your salon.

Invest in text message marketing

Text message marketing is an effective way to reach out to customers and keep them informed about new updates, promotions, and offers.

You can use text messaging to let customers know about new services, discounts and offers. You can also use it to remind them to book their appointments or notify them when they are due for a refill.

To make the most out of your text message marketing, use personalized messages and to comply with spam regulations.

Following these tips will help you create a solid business plan for your salon’s marketing.

Step 6: Get beauty salon software for managing bookings

nail salon owner scheduling an appointment digitally

Maybe now, as you are starting off, your head is not really in the realm of software and technology – let alone client management.

You are still in the process of bringing all the pieces together, but as soon as your nail salon business picks up, you will need a system. More important: an appointment scheduling system.

Managing bookings, re-scheduling appointments, syncing your staff agendas: that is what we call a full-time job. That’s where beauty salon software comes in!

WITHOUT a nail salon booking software

This is what a day in the life of a salon owner looks like without dedicated salon software for managing appointments:

You take phone calls instead of managing the business

In the beauty industry, time is of the essence.

Taking phone calls to book appointments and answer client questions can take up a significant amount of your time, leaving you with less time to focus on the day-to-day operations of your business.

You rely on pen and paper… until it all becomes a mess

Once you start your salon business, resources are limited, so it makes perfect sense to keep things simple. For that phase, taking appointments with pen and paper works… until it doesn’t anymore. Not only is it time-consuming to manually book appointments and keep track of client information, but it’s also prone to errors, miss client appointment times, etc.

Google Calendar works… until you grow

Google Calendar is a popular choice for managing appointments and schedules, and it can certainly be helpful for small businesses.

However, as your salon grows and you have more clients, staff members, and appointments to keep track of, Google Calendar can become overwhelming.

Client management becomes a grueling task

Managing a large number of clients can be a challenge, especially if you’re trying to do it all manually. It becomes nearly impossible to easily access client history.

Beauty salon software allows you to easily store and manage client information, including appointment history, contact details, and special requests.

Your marketing tools and appointment management can’t communicate

If you’re running a beauty salon, chances are you’re using some form of marketing to attract new clients and keep your business growing. However, without the right tools, managing your marketing efforts can be a real challenge.

WITH a nail salon booking software

And this is what a day in the life of a nail salon owner who decided to run with nail salon software looks like:

You get new clients 24/7

Nail salon owners who decide to use salon software can benefit from the convenience of online booking. Your clients will be able to book appointments 24/7, with no need for you to lift a finger. We are talking 3 am on a Sunday level of 24/7.

Marketing campaigns work hand in hand with appointment bookings

By integrating your marketing campaigns and appointment booking management, you can create a seamless experience for your clients and better track the success of your marketing efforts.

For example, you can send promotional SMS and appointment text reminders through the same software, ensuring that your clients are receiving consistent and relevant messages.

You can easily send automated reminders

No-shows lead to missed revenue and disrupted schedules. However, with great salon and spa software, you can easily set up automated appointment reminders to reduce no-shows and keep your schedule running smoothly.

These reminders are sent via text message and can be customized to meet the needs of your salon. By setting up automated reminders, you can help to reduce no-shows and keep your schedule running smoothly, leading to a more efficient and successful salon.

Salon staff and employee management become second nature

Great salon software can help to alleviate these issues by allowing you to easily create and manage staff schedules and appointment bookings.

With this type of software, you can ensure that you have the right people in the right place at the right time, helping you to run a more efficient and successful salon.

You can also use the software to track employee attendance and performance, making it easier to manage your staff and improve overall productivity.

An appointment scheduling software for salons looking to grow in 2023

opening a nail salon business plan

The missing piece of the puzzle is to find the best salon software to manage online bookings and automate scheduling appointments. And with that theme, we would like to introduce Appointible.

Appointible is an online booking software for salons in the beauty and wellness industry. We are a powerful and user-friendly beauty salon software solution with a modern online appointment booking system.

Before we move to the next and final step, we invite you (and highly recommend you to) start a free account with Appointible .

Step 7: Growing your nail salon

empty big nail salon interior with equipment and utensils

If you did everything right, there will come a time when growth will knock at the door. You might be wondering how come we talk about growth in an article that addresses opening a nail salon.

This is because if you start a nail salon knowing where it is headed – and how it is headed – it will be easier for you to make all the necessary preparations.

Primarily, there are two paths for nail salons to grow:

Horizontal salon growth

Horizontal growth means that, over time, your nail salon adds new services, hires additional nail technicians, opens new locations, and so on.

If you want to go for the path of a horizontal growth business model, start by already having it reflected in your branding and salon size. For example, you might already envision that, in addition to the services, you will also have a nail shop, then plan for a bigger salon and invest in the necessary equipment.

Vertical salon growth

Vertical growth, on the other hand, means you will specialize in a select amount of services and aim to become the best of the rest at what you do.

That might reflect in you being able to charge steeper prices and keeping payroll, supplies, and overhead to a minimum.

As you can see, there are many ways for your nail salon to grow and you should pick the one most fitting for you. Research your options, plan carefully and make sure to adhere to the regulations in your area.

And most importantly, don’t forget to review your efforts and tweak your strategies if need be. With the right mindset, it is possible to open a nail salon and excel at growing a successful business.

That’s all you need to know about how to open and grow a successful nail salon business this year. We hope that this article has been helpful to you and wish you the best of luck in your endeavors!

Get Appointible now.

Start managing your appointments with confidence and ease. Get it for free and bring in more clients.

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Nail Salon Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Beauty Care Industry » Nail Salon

Nail Salon Business

Are you about starting a nail salon business ? If YES, here is a complete sample nail salon business plan template & feasibility report you can use for FREE .

Okay, so we have considered all the requirements for starting a nail salon business. We also took it further by analyzing and drafting a sample nail salon marketing plan template backed up by actionable guerrilla marketing ideas for nail salons. So let’s proceed to the business planning section.

Why Start a Nail Salon?

The art of looking good is one activity nearly all women love to engage in. This is because of the fact that they do not like to be seen as shabby looking. This is one of the reasons why some women do not mind to go to any length to look and feel good.

One of the ways through which women try to look their best is by keeping their nails neat and attractive. They see to it that they have the right manicure and pedicure, as well as have the best of nail colors to look good. This is one also one of the reasons why several businesses surrounding the nails have come to stay.

Setting up as nail studio is one of the best things that could possibly happen to a budding entrepreneur, and this is because of the good returns on investment that is being encountered there. If you think that starting a nail studio is what you want to do, then care must be taken to do the adequate and needful research that will help you operate and launch out at the optimum.

Here below is a sample Nail Salon  business plan template, whose template you can comfortably adopt to build yours from start to finish.

A Sample Nail Salon Business Plan Template

1. industry overview.

A nails salon or nails bar as some people like to call it, is a specialty beauty salon trade that primarily offers nail care services such as manicures, pedicures, and nail enhancements. It is also needed to know that in most cases, nail salons also offer skin care services.

There are around 200,000 nail salons in the united states of America. Those who are employed to offer the services of the nails are known as the technicians or manicurists.

Nail salons offer a variation of options for nail care. This includes acrylics, silk or fiberglass wraps, French manicures, polish, pedicures, etc. Some nail salons do not just stop at offering nail services, they also offer other beauty services like; facial treatments, waxing, and skin care.

Also, there are recognized qualifications that are required to be gotten, in order to be able to be granted licenses to the salons.

Research has shown that almost 40% of nail salon technicians in the US are Vietnamese women, and these women can be found mostly in California. These immigrants decided to start nail salon businesses in America after the Vietnam War.

The training required for nail salon work is small and inexpensive; the work does not require high level of qualification so far as you are able to communicate with your clients without difficulty. In the same vein, the amount of capital is not much compared with if you had to open some other businesses that needed a huge capital base.

2. Executive Summary

Fingers and Toes nail Studio is a classy nail salon that will be opened in New York City, America. We have chosen New York because we think that it would be an amazing opportunity to have the crème de la crème in the society and in showbiz visit our nail hub.

The business will be run as a standard nail salon coy, and we shall see it that all clients from old to young are given the very best of services. Our services will cover areas such as; manicure, pedicure, nail painting, nail fixing, nail trainings, as well as other added services that will also help boost our brand.

We are aware that businesses these days require diverse and sophisticated approaches. This is why we will be sure to be abreast with the creativity and trend which the trade is exposed to. We shall also be involved in the training of budding entrepreneurs who may want to venture into this industry.

Even though starting a nail salon might look really pretty easy to start,   we intend to bring in strict professionalism that will make up stand out.

Fingers and Toes nail studio is primarily focused to help its clients look their very best at all times. We would try as much as lies within our power to surpass the expectations of people. Our prices would also be very affordable; we do not want to scare our new clients away with our pricing.

As a matter of fact, we plan to lower our pricing so that we can gain good grounds within our startup period. We plan to hire the best hands in the city of New York to help us drive our business.

This is one of the reasons why we do not mind to pay our employees well because we know that we are striving for a goal and that is the goal of gaining loads of clients. In addition, much more than just satisfying our clients, we also want to see new entrepreneurs empowered by us, as they emerge to start their own nail salon business.

We shall also be involved in the sponsoring of various programs that are hosted in the locality which we are located. Shows like fashion shows, hair exhibitions, entertainment shows, amongst many others. This is o that we are able to give a good account of ourselves as we launch out.

3. Our Products and Services

We shall be known to offer strict professional nail services at all times. This is so that we do not deviate from our core. Here below are some of our business offerings;

  • Fixing of artificial nails
  • Training of budding entrepreneurs
  • Sale of nail accessories
  • Sale of women accessories

4. Our Mission and Vision Statement

  • Our vision is to provide our teeming clients with the best of nail services, such that is hard to experience in New York. We strive to achieve this with our overly trained nail attendants and the ambience which our salon has to offer.
  • Our mission is to provide professional and creative service to our clients- thereby meeting their beauty needs at all times.

Our Business Structure

At Fingers and Toes, we know that having a solid structure will make us drive our nail business really smoothly. Therefore, we will build a firm business structure that can support the growth of our business. We will ensure that we hire competent hands to help us build the business of our dream.

Below is the business structure that we will build Fingers and Toes Nail Salon

  • Chief Executive Officer

Salon Manager

  • Accountant/Cashier
  • Front desk officer
  • Nail manicurist 1
  • Nail manicurist 2
  • Sales attendant

5. Job Roles and Responsibilities

Chief Executive Office

  • Responsible for providing direction for the nail salon.
  • Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall salon strategy.
  • Responsible for building a strong customer care system.
  • Responsible for fixing prices and signing business deals
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the business.
  • Reports to the board
  • Coordinates training programs for budding entrepreneurs.
  • Handle all paper documents for the coy.
  • Identifies training and development needs for the employees through job analysis, appraisals and consultation
  • Designs job descriptions
  • Regularly hold meetings with key stakeholders to review the effectiveness of HR Policies, Procedures and Processes
  • Facilitates and coordinate strategic sessions.
  • Works directly with the chief executive officer
  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting for one or more properties.
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensures compliance with taxation legislation
  • Handles all financial transactions for the company
  • Serves as internal auditor for the company

Front Desk Officer

  • Receives Visitors / clients on behalf of the organization
  • Receives parcels / documents for the company
  • Handles enquiries via e-mail and phone calls for the organization
  • Distribute mails in the organization
  • Handles any other duties as assigned my the line manager

Nail Stylist 1 and 2

  • Sees to it that the   client gets exactly what they wanted.
  • Creates styles that are creative
  • Gives clients a lifetime experience for patronizing

6. SWOT Analysis

Fingers and Toes nail salon has engaged the services of a core professional in the area of business consulting and beauty to assist the firm in building a solid consulting firm that can favorably compete in the highly competitive consulting industry.

Part of what our team of business consultant did was to work with the management of the firm in conducting a SWOT analysis for Fingers and Toes Nail salon. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Fingers and Toes nail salon.

Our core strength lies in the power of our team; our workforce. We have a team – made up of the Vietnamese women that can go all the way to give our clients value for their money. We are well positioned and we know we will attract loads of clients from the first day we open our doors for business.

As a new nail salon in the area we have decided to operate from, it might take some time for our organization to break into the market; that is perhaps our major weakness.

  • Opportunities:

The opportunities in the nail salon industry can be said to be very promising despite the high level of competition that abounds. One of the opportunities is the fact that there are loads of people that engage the services of manicurists, and we will strive to be the leading ones.

Some of the threats that we are likely going to face as a nail salon operating in the United States are unfavorable government policies, the arrival of a competitor within our location of operations and new trends in trade that often affect patronage.. There is hardly anything we could do as regards these threats other than to be optimistic that things will continue to work for our good.


  • Market Trends

Quite a number of distinct trends have emerged in recent times in the nail beauty industry which is why nail salons are positioning their organizations to attract all and sundry. As a matter of fact, this is one of the things that makes most nail studios to spruce up their creativity level so that they

In this type of business, one of the things that could possibly make one stand out from the competitive crowd is having a top notch customer service. If possible there is the need to place a follow up calls to all clients from time to time. Those who are known to engage in such exercises have come to know that they attract more and more clients as the days go by.

In addition, no matter how bad the economy may be, people still fund or rather still deem it very important to have their nails done. This simply means that there would be more money coming into the coffers of those who operate the business, even though the economy bites hard at the people.

8. Our Target Market

The target market which we are all out to serve are primary the female folks. This is because of the fact that they are the ones who will leave no stone unturned in seeing that they look their best. Whilst some may do this to continue to be attractive to their partners, yet others cannot just do without looking good.

As such, our target market cuts across all sectors. Also our nail salon will have a variety of practice areas to help budding nail manicurists grow. Our target market cuts across women of different class and people from all walks of life, local and international organizations as well.

We are coming into the industry with a business concept that will enable us work with the highly placed people and celebrities in the country and at the same with the lowly placed people and smaller businesses.  In other words, our target market is the whole of the United States of America and subsequently other parts of the world. Below is a list of the people and organizations that we have specifically designed our services for;

  • Females in the Banks, Insurance Companies and other related Financial Institutions
  • Females in Businesses and Entrepreneurs
  • College students

Our competitive advantage

A close study of the beauty and nail industry reveals that the market has become much more intensely competitive over the last decade. As a matter of fact it is becoming really tough to break even in this market because of the number of people who are in it.

However, we are also aware that this hasn’t deterred people from breaking even and smiling to the bank. This is one of the reasons why we have added other services that are beauty related; this is so that we do not miss out in any way.

Fingers and Toes nail salon may be a new entrant into the business beauty industry in the United States of America, but the management staffs and board members are considered gurus. They are people who are core professionals and licensed and highly qualified beauticians in the United States. These are part of what will count as a competitive advantage for us.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category in the industry meaning ;that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives.


  • Sources of Income

It is the wish of every business to generate income at all times and our nail salon is one of such businesses. Fingers and Toes Nail Salon is established with the aim of maximizing profits in the beauty industry and we are going to go all the way to ensure that we do all it takes to attract clients on a regular basis and sign retainer – ship with most of our clients.

Hence, there are several ways through which we plan to make this money at all times. Fingers and Toes nail salon, will generate income by offering the following services;

  • Fixing of acrylic nails
  • Fixing of French nails
  • Sale of other female accessories
  • Training people of the art of nail care and fixing
  • Home services in all the aspects listed above

10. Sales Forecast

There will always be a need to do some business and sales forecasting as a business. This is because of the drive4 it gives one to achieve it. In the same vein, Fingers and Toes nail salon has several sale projections that we will be all out to achieve. For as long as there are female folks in New York, we know that we will be able to reach our sales goals in no distant time.

We are well positioned to take on the available market in the U.S. and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our clientele base beyond New York City, New York to other states in the U.S. and even the global market.

We have been able to critically examine the beauty market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection are based on information gathered on the field and some assumptions that are peculiar to startups in New York.

Below is the sales projection for Fingers and Toes Nail Salon. It is based on the location of our nail salon and the wide range of other addendum services we will be offering;

  • First Year-: $80,000
  • Second Year-: $200,000
  • Third Year-: $500,000

N.B : This projection is done based on what is obtainable in the industry.

  • Marketing Strategy and Sales Strategy

We mindful of the fact that there is stiffer competition amongst nail salons in the United States of America; hence we have been able to hire some of the best business developer to handle our sales and marketing. Our sales and marketing team will be recruited based on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of the organization.

We will also ensure that our excellent job deliveries speak for us in the marketplace; we want to build a standard beauty business that will leverage on word of mouth advertisement from satisfied clients (both individuals and organizations).

Our goal is to grow our nail salon to become one of the top 20 salons in the United States of America which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in the U.S but in the world stage as well. Fingers and Toes nail salon is set to make use of the following marketing and sales strategies to attract clients;

  • Introduce our business by sending introductory letters alongside our brochure to organizations and key stakeholders in New York and other parts of the U.S.
  • Advertise our business in relevant business magazines, newspapers, TV stations, and radio station.
  • List our business on yellow pages ads (local directories)
  • Attend relevant international and local expos, seminars, and business fairs et al
  • Create different packages for different category of clients.
  • Leverage on the internet to promote our business
  • Engage direct marketing approach
  • Encourage word of mouth marketing from loyal and satisfied clients

11. Publicity and Advertising Strategy

We have been able to work with our in house consultants and other brand and publicity specialist to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market.

We are set to take the consulting industry by storm which is why we have made provisions for effective publicity and advertisement of our beauty based business. Below are the platforms we intend to leverage on to promote and advertise Fingers and Toes Nail salon business;

  • Place adverts our consulting firm on both print and electronic media platforms
  • Sponsor relevant TV shows and radio programs
  • Maximize our firm’s website to promote our business
  • Leverage on the internet and social media platforms like; Instagram, Facebook ,Twitter, LinkedIn, Badoo, Google+ and other platforms (real estate online forums) to promote our business.
  • Offer Pro Bono services as part of our community social responsibility via fashion shows, beauty exhibitions and what have you.
  • Brand all our official cars

12. Our Pricing Strategy

One of the ways through which we know that we will be able to get more clients within a short period of time is when our pricing is on the moderate level. Being on the moderate level means that we are able to maximize profit in a ways that doesn’t put holes in the pocket of pour clients.

As such, we are looking at lowering our price a bit below that of our competitors, so that we can gain good grounds in the market and become a household name and a force to reckon with. This is very important because when our pricing becomes too high, the clients may have the options of switching over to our competitors and we do not want that to happen in any way.

So, we are poised to keep our fees below the average market rate for all of our clients by keeping our overhead low and by collecting payment in advance. In addition, we will also offer special discounted rates to newbies and clients who have some special occasions like Birthdays.

This means that for clients whose special days we remember, we will invite them over to the salon on that special day and then offer our services for free to them. We will also make sure that we do not lower our quality in any way because we are offering these services for free.

We are also aware that there are some clients that would need regular home services, as well as need some consultancy and advisory services and assistance on how they can launch their own nail salon business, we will offer flat rate for such services that will be tailored to take care of such clients’ needs.

  • Payment Options

We know too well that we will be dealing with different types of clients, and that is one of the reason why we shall have different payment options to cater to all and sundry. At Fingers and Toes nail Salon, our payment policy will be all inclusive because we are quite aware that different people prefer different payment options as it suits them.

Here are the payment options that we will make available to our clients;

  • Payment by via bank transfer
  • Payment via online bank transfer
  • Payment via check
  • Payment via bank draft
  • Payment with cash

In view of the above, we have chosen banking platforms that will help us achieve our plans with little or no itches.

13. Startup Expenditure (Budget)

Starting a nail salon trade can be cost effective; this is so because on the average, you are not expected to procure any expensive machines and equipment .

Basically what you should be concerned about is the amount needed to secure a standard office facility in a good and busy business district, the amount needed to furniture and equip the office, the amount needed to pay bills, promote the business and obtain the appropriate business license and certifications.

Basically, this is the area we are looking towards spending our start – up capital on;

  • The Total Fee for incorporating the Business in New York – $750.
  • The budget for Liability insurance, permits and license – $2,500
  • The Amount needed to acquire a suitable Office facility in a business district 6 months (Re – Construction of the facility inclusive) – $40,000.
  • The Cost for equipping the office (computers, printers, fax machines, furniture, telephones, filing cabins, safety gadgets and electronics et al) – $2,000
  • The Cost of Launching your official Website – $600
  • Budget for paying at least two employees for 3 months and utility bills – $30,000
  • Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – $2,500
  • Miscellaneous – $1,000

Going by the report from the research and feasibility studies, we will need about $150,000 to set up a small scale but standard consulting firm in the United States of America.

Generating Funding / Startup Capital for Fingers and Toes Nail Salon

Fingers and Toes Nail salon is going to start as a private business that will be solely owned by Ms. Laura Arty. She will be the sole financial of the firm, but may likely welcome partners later which is why he has decided to restrict the sourcing of her start – up capital to 3 major sources.

These are the areas we intend generating our start – up capital;

  • Generate part of the start – up capital from personal savings
  • Source for soft loans from family members and friends
  • Apply for loan from my Bank

N.B: We have been able to generate about $50,000 (Personal savings $40,000 and soft loan from family members $10,000) and we are at the final stages of obtaining a loan facility of $100,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

It is easier for businesses to survive when they have steady flow of business deals / customers patronizing their products and services. We are aware of this which is why we have decided to offer a wide range of nail beauty services to both big and small clients.

We know that if we continue to deliver excellent nails and general beauty services, there will be steady flow of income for the organization. Our key sustainability and expansion strategy is to ensure that we only hire competent employees- like the very experienced Vietnamese ladies.

We will create a conducive working environment that will add to the wealth of experience that our team has. In the nearest future, we will explore the options of either merging with other beauty related businesses in the industry, in order for us to increase our market share.

We know that if we implement our business strategies, we will grow our nail salon business beyond New York City, New York to other states in the U.S in record time.

Check List / Milestone

  • Business Name Availability Check:>Completed
  • Business Incorporation: Completed
  • Opening of Corporate Bank Accounts various banks in the United States: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of All form of Insurance for the Business: Completed
  • Conducting Feasibility Studies: Completed
  • Generating part of the start – up capital from the founder: Completed
  • Applications for Loan from our Bankers: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
  • Recruitment of employees: In Progress
  • Purchase of the Needed furniture, office equipment, electronic appliances and facility facelift: In progress
  • Creating Official Website for the Company: In Progress
  • Creating Awareness for the business (Business PR): In Progress
  • Health and Safety and Fire Safety Arrangement: In Progress
  • Establishing business relationship with key players in the industry: In Progress

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Ultimate Guide To Opening A Nail Salon With No Experience

Ultimate Guide To Opening A Nail Salon With No Experience

Consider this: less than 20% of new business owners enter the beauty industry with prior experience. If you’re thinking of opening a nail salon but are worried about your lack of experience, you’re certainly not alone. With the right strategy and resources, it’s entirely possible to successfully navigate this exciting venture.

Historically, the nail salon industry has welcomed newcomers by offering various training programs and business resources. According to recent data, the beauty and personal care market is projected to grow by 4.75% annually, providing ample opportunity for new entrepreneurs. Armed with dedication and strategic planning, you can carve a niche in this flourishing sector without prior expertise.

Exploring the Nail Salon Industry

The nail salon industry offers tremendous opportunities for aspiring entrepreneurs. With its consistent demand and growth potential , it’s a thriving market. New trends like nail art and eco-friendly products are making it even more popular.

Understanding the industry is crucial before diving in. Did you know that the nail salon sector in the U.S. reached over $8 billion in 2022? This figure demonstrates the robust health of the industry and the possibility for new salons to succeed.

The industry thrives on repeat customers who seek excellent service and quality products. Specialized services, such as gel manicures and nail extensions, contribute significantly to salon revenues. Offering a variety of services can attract a broader customer base.

Keeping up with trends is vital in this sector. Customers often look for the latest styles and products. Staying informed about industry updates can help a salon remain competitive and attract new clients.

Developing a Comprehensive Business Plan

Creating a solid business plan is essential for any new nail salon. It will guide your decisions and help attract investors. A strong plan covers every aspect of your upcoming business.

Start by identifying your target market and understanding their needs. This helps in crafting services that cater to their preferences. Proper market research can give you a competitive edge .

Your business plan should also include financial projections . Estimate your startup costs and outline your pricing strategy. Accurate financial planning ensures your salon can sustain itself financially .

Including a marketing strategy is also important. Focus on how to attract and retain customers. Utilize social media and local advertising to build your brand.

Market Research and Analysis

Market research involves studying your competitors and understanding your potential customers. Start by identifying local nail salons and their services. What makes them popular or not? Use this data to shape your offerings.

Next, conduct surveys or polls to understand what your potential customers want. Do they prefer specific brands or particular types of services? Knowing this helps in tailoring your business to meet their needs.

Finally, use online tools to analyze industry trends. Websites like Google Trends can show you what people are searching for in your area. This information can help you stay up-to-date with current demands.

Financial Planning

Developing a financial plan involves estimating all potential expenses and revenues. Begin with startup costs like rent, equipment, and licenses. These initial expenses can add up quickly.

Next, forecast your revenue. Estimate how many customers you’ll serve weekly and their average spend. This will help you determine if your pricing is realistic .

Lastly, create a budget. Allocate funds for marketing, employee salaries, and other operational costs. A well-planned budget is crucial for long-term success.

Marketing Strategy

Your marketing strategy should outline how you’ll attract and retain customers. Digital marketing is vital today. Utilize social media platforms like Instagram and Facebook to showcase your salon.

Local advertising is also effective. Distribute flyers in your neighborhood and collaborate with local businesses for promotions. Word-of-mouth can be a powerful tool in attracting new clients.

Consider loyalty programs to keep customers coming back. Offer discounts or free services after a certain number of visits. This encourages repeat business and builds customer loyalty .

Acquiring Necessary Skills and Knowledge

Entering the nail salon industry requires essential skills and knowledge. Basic nail care techniques and customer service are fundamental. Continuing education is also essential to stay current with trends.

One way to gain expertise is through professional nail technician courses. These programs cover everything from nail art to sanitation protocols. Certification from a reputable institution adds credibility to your salon .

Hands-on practice is crucial for mastering nail techniques. Many courses offer practical sessions where you can work on real clients. This experience is invaluable for building confidence and skill .

Don’t neglect the business side of things. Understanding management, marketing, and customer relations is critical for success. A well-rounded education equips you for all aspects of running a salon .

Navigating Licensing and Regulations

Starting a nail salon requires meeting specific licensing and regulatory standards. Licensing ensures that you follow health and safety rules. These rules protect both you and your customers.

The first step is to find out your local licensing requirements. These vary widely depending on your location. Checking with your local government office is an essential first step .

Typically, you’ll need a business license and a cosmetology license. A business license allows you to operate legally, while a cosmetology license shows you are trained and certified. Some areas may also require additional health and safety permits.

Adhering to hygiene standards is crucial. Regular inspections ensure that your salon maintains a clean and safe environment. Failing to meet these standards can result in fines or even closure.

Staying informed about regulatory changes is vital. Laws can change, and ignorance is not an excuse. Subscribing to industry newsletters or joining professional organizations can help you stay updated.

Record-keeping is another important aspect. Keep copies of all licenses, permits, and inspection reports. Organized records can save you from future headaches during audits or renewals.

Choosing the Right Location and Equipment

Finding the perfect location for your nail salon is crucial. Look for areas with high foot traffic and visibility. Shopping centers or busy streets are excellent choices.

Consider the competition in your chosen area. Too many salons might dilute your customer base. Avoiding oversaturated locations can benefit your business .

Think about accessibility and parking. Your salon should be easy to reach for customers. Offering convenient parking options can make a big difference.

Once you’ve secured a location, focus on equipment. Essential items include manicure tables, pedicure chairs, and UV lamps. Make a list to ensure nothing is overlooked.

  • Manicure tables
  • Pedicure chairs
  • Nail polish racks
  • Sanitization equipment

Invest in high-quality tools and products. Quality equipment enhances customer satisfaction and safety. Customers notice the difference when you use top-tier products.

Don’t forget about the layout of your salon. Arrange the furniture to create a welcoming environment. Comfort and aesthetics play a role in customer experience .

Building a Strong Brand and Marketing Plan

Creating a recognizable brand is essential for your nail salon’s success. Your brand should reflect your salon’s values, services, and atmosphere. A strong brand sets you apart from competitors .

Start with a memorable name and logo. These elements create your first impression. Ensure they are professional and appealing.

Your brand should extend to your salon’s decor and service approach. Consistency is key, from the colors you choose to the way your staff interacts with customers. Consistent branding builds trust and loyalty.

Once you have a solid brand, focus on marketing. Utilize social media platforms like Instagram, Facebook, and TikTok to showcase your salon. Posting photos of nail art and promotions can attract followers and potential clients.

  • Create engaging content
  • Post regularly
  • Interact with followers
  • Utilize local influencers

Local advertising can also be effective. Flyers, posters, and local promos can drive foot traffic to your salon. Partnering with other local businesses for cross-promotions can benefit both parties.

Offering loyalty programs is another great strategy. Reward customers for repeat visits or referrals. Loyalty programs encourage return business and create word-of-mouth marketing .

Maintaining a Successful Nail Salon

Consistency is key to running a successful nail salon. Regularly update your services to meet customer needs. Innovation keeps customers coming back .

Customer service is crucial for maintaining client satisfaction. Train your staff to be friendly and professional. High-quality service fosters loyalty.

Monitor your financial health closely. Track expenses, revenues, and profits consistently. This helps in making informed business decisions.

  • Reinvest in the salon
  • Upgrade equipment periodically
  • Mange inventory effectively

Regular promotions and special offers can attract new clients and keep existing ones engaged. Consider offering discounts during slow periods or introducing limited-time services. Such strategies can boost revenue.

Engage with your community both online and offline. Respond promptly to customer reviews and feedback on social media platforms. Community engagement builds a strong reputation for your salon.

A clean and welcoming environment is non-negotiable. Ensure your salon complies with health regulations at all times. A well-maintained space enhances customer experience and trust.

Frequently Asked Questions

Launching a nail salon without prior experience can be challenging and exciting. Below are some common questions and answers to help you navigate the process effectively.

1. What licenses do I need to open a nail salon?

To open a nail salon, you generally need two main licenses: a business license and a cosmetology or nail technician license. The business license allows you to operate legally, while the cosmetology license shows you’ve completed necessary training and exams.

Additionally, some areas may require health and safety permits. It’s essential to check with your local government for specific requirements in your area, as they can vary widely.

2. How much does it cost to start a nail salon?

The cost to start a nail salon can vary based on location, size, and quality of equipment. On average, initial costs range from $10,000 to $50,000. This includes expenses for rent, equipment like manicure tables and pedicure chairs, and initial inventory of products.

You will also need funds for licensing fees, marketing efforts, and employee salaries if you hire staff immediately. A detailed financial plan will help manage these costs efficiently.

3. How do I choose the best location for my nail salon?

The best location for your nail salon should have high foot traffic and visibility. Shopping centers or busy streets often attract more customers compared to isolated areas.

Consider factors like parking availability and proximity to other businesses that could complement your services. Doing thorough market research on locations will ensure better customer access and growth potential.

4. What skills are essential for running a successful nail salon?

Key skills include proficiency in various nail care techniques such as manicures, pedicures, and gel applications. Excellent customer service skills are also crucial for retaining clients and building loyalty.

You should also have basic business management knowledge including budgeting, marketing, and inventory control . Continuous learning through workshops or online courses is beneficial for staying updated with industry trends.

5. How can I market my new nail salon effectively?

An effective marketing strategy starts with leveraging social media platforms like Instagram and Facebook where you can showcase your work with photos and client reviews. Offering promotions or discounts initially can attract new clients .

Local advertising through flyers or collaborating with nearby businesses can also be beneficial .

.Word-of-mouth recommendations from satisfied customers offer priceless promotion that builds trust within the community too.

Opening a nail salon without prior experience is certainly doable with the right approach and commitment. By focusing on thorough research, acquiring relevant skills, and adhering to local regulations, you can lay a strong foundation for your business. A comprehensive business plan will help steer your salon in the right direction.

Equally important are location selection, quality equipment, effective marketing, and maintaining high customer service standards. Constantly updating your skills and staying informed about industry trends will keep your salon competitive. With dedication and strategic planning, your nail salon can thrive in this ever-growing industry.

opening a nail salon business plan

Financial Business Plan for Nail Salon

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Nail Salon financial model providing advanced financial planning & analysis for a 5-Year Business Plan.

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opening a nail salon business plan

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opening a nail salon business plan

Miosalon Blog | Get better at your Salon Business

Salon Success

20 Nail Salon Marketing Ideas to Drive New Clients

Offering high-quality nail services keeps clients coming back to your nail salon; however, investing in strategic nail salon marketing can attract new clients, enhance client visits and retain clients from churn. This guide will show you 20 effective and proven ways to promote your nail salon and manage it using nail salon software. It also covers every marketing idea, from offering special deals and discounts to improving your social media presence, learning the value of hosting events and collaborating with local businesses to increase your salon’s visibility, and how personal touches like loyalty programs and personalized services can make your clients feel valued and appreciated.

Nail Salon Marketing

20 Nail Salon Marketing Ideas

1. first-time client discounts.

Offer a special discount or complimentary service when new clients visit your salon for the first time. Highlight unique features such as personalized nail art services and environmentally friendly products. Include the discount offer details in promotional materials and on your website, like “25% off on your first visit.” 

Create and manage discount coupons using nail salon management software, it also allows you to track promotion effectiveness and conversion metrics. This data can help you improve your strategies and ensure that your first time offers continue to attract and retain customers. 

2. Referral Program and giveaways 

A successful salon can boost its visibility, attract new clients, and foster a loyal community by implementing a referral program and engaging social media giveaways. 

  • Encourage referrals by providing discounts or free services for each new client they introduce. Create referral cards or digital codes that can be easily shared.  
  • Personalize the referral process by sending personalized thank-you messages and tracking referrals.
  • Offer seasonal giveaway nail care kits or offers, and promote them via social media, email marketing, salon promotions, and website updates.

3. Loyalty Program

Discounts, upgrades, and exclusive access to new services are all possible rewards.

A nail salon can implement a point-based loyalty program in which customers earn points with each visit. The program can be based on referrals, social media engagement, or product purchases. Clients can be offered personalized rewards as well as birthday bonuses. Points and rewards can be tracked using technology, and the program can be adjusted based on regular client feedback.

4. Seasonal Promotions

Create a seasonal nail design portfolio and prominently display it in your salon and on social media, encouraging clients to try these designs with discounts or special packages. Offer seasonal discounts on specific services or products via SMS or WhatsApp marketing.  

For example, 

Hi [First_Name], Get 15% off all manicures & pedicures this summer! 🌞 Or enjoy a special holiday discount in December. Book now! Best regards, [Business Name]

5. Social Media Contests

  • Show off your work : you can always get permission from your client to take photos of their nails when you’re done so that you can attract a larger customer base and also get great pictures to share on social media.
  • Change it up : Post a few videos each week, not just photos. Try using stories or creating reels instead of only posting to your main feed. 
  • Go Live : Live videos get a lot of attention on Facebook and Instagram. Go live to show a client’s nails, talk about a special offer, or show an empty chair ready for the next client.
  • Follow your clients : Ask customers to follow you on social media. Spend 30 minutes, a few times a week, commenting on their posts to build connections.
  • Tag your clients : Make sure your posts appear in your clients’ feeds by tagging them when you post pictures of their nails.

6. Influencer Partnerships

Partner with local influencers or beauty bloggers to promote your services or products to their followers. Engage in a paid partnership or provide a complimentary service in exchange for a post or story about their experience and encourage them to include a unique discount code or a link to your booking page.

7. Email Marketing and Flyers 

Send regular email newsletters to clients with updates, beauty tips, discounts, seasonal promotions, new designs, and upcoming events, featuring high-quality images and booking page links. 

Create flyers or postcards showcasing client discounts and services, with clear instructions for redemption. Distribute these materials in residential neighborhoods, offices, and community centers, and partner with real estate agents for welcome packets.

  8. Online Booking System 

Nail salon online booking systems can have a great impact on your salon. You can customize the online booking widget based on your brand theme and style. Incorporate the nail salon service catalog, products, loyalty programs and gift vouchers into the booking portal.  So that clients can book appointments, purchase services and redeem coupons from anywhere at anytime based on their convenience. With online booking, you can effectively reduce no-shows and cancellations by sending automated notifications. Also, you can integrate with multiple payment methods to collect advance payments, which reduces spam bookings.

Want to promote your nail salon business in the marketplace? Explore

9. Client Testimonials

To increase trust and credibility in your nail salon, provide genuine client testimonials, before-and-after photos, and client success stories. Create a testimonial page on your website and use multimedia to effectively present them. Post testimonials, success stories, and photos on social media on a regular basis, as well as create video testimonials or interviews to directly share client experiences on the testimonial page or promote it on social media to improve the online credibility. 

10. Host Events

Organize events such as nail art workshops, customer appreciation days, or product launch parties to engage with clients and attract new ones. 


The Spring Nail Art Workshop allows clients to create stunning spring-themed nail art using nail polish, brushes, and embellishments. The event will feature demonstrations, guided practice sessions, and a mini-contest. The Holiday Glam Night includes glamorous holiday nail designs, live demonstrations, and a photo booth.

11. Gift Cards

Send gift vouchers to clients during special occasions and festivals. Also, offer saleable gift cards so that clients can purchase gift vouchers conveniently.  Gift cards provide a win-win situation for both clients and nail salons. By purchasing and gifting vouchers to their friends and family, salons can gain new clients and the recipient can get service for free. 

12. Collaborate with Local Businesses

Collaborate with nearby businesses to cross-promote your first-time client discount. Leave flyers or business cards at their locations and participate in local events to engage with potential clients and create a memorable impression.

13. Offer Mobile Services

Offering mobile nail services can help you grow your clientele by providing convenience and personalized experiences at home or on-site. This service is ideal for clients who have hectic schedules, mobility issues, or prefer the privacy of their own space. Mobile nail services are suitable for a variety of events, including bridal showers, corporate events, and private parties. 

14. Use High-Quality Products

To attract health-conscious customers, highlight the use of high-quality, non-toxic, and cruelty-free nail products. Showcase reputable brands that use ethical practices and ingredients, ensuring that clients receive treatments that align with their values. Communicate benefits like long-lasting results, vibrant colors, and nourishing ingredients to gain the trust and loyalty of beauty and wellness-conscious customers.

15. Customer Surveys

Getting regular feedback from your clients is a fantastic way to enhance your services and build trust. Create personalized surveys and automate the sending of  feedback form via WhatsApp, SMS or Email to make your customers feel connected and valued. Invest in a nail salon system that can intelligently send follow-up questions to gather additional information, allowing you to take prompt action to improve client satisfaction. 

16. Create a YouTube Channel

Starting a YouTube channel can help nail salons showcase their expertise, reach a larger audience, and build trust. Engaging with viewers, encouraging subscriptions, and collaborating with influencers all help to foster a sense of community. Spend time on offering quality content like nail art tutorials, behind-the-scenes videos, client transformations, and testimonials. Also, you have to optimize your YouTube channel with SEO, share videos on social media and embed them into the salon’s website. Utilize insights to measure the content performance, analyze it to redefine the content strategy and identify areas for improvement.

17. Seasonal Decor

Transform your salon’s look to match the current season or holiday. For example, use pastel colors and floral arrangements in spring, or festive decorations during the winter holidays.  Themed decor can enhance the client experience and make your seasonal promotions more appealing.

18. Personalized Birthday Offers

Make your customers feel extra special by sending them personalized birthday messages. This thoughtful gesture not only expresses your gratitude for their loyalty but also encourages them to visit your salon on their special day. Customize each message with a warm greeting and emphasize the birthday special, such as a free manicure, a discounted deluxe pedicure, or a complimentary nail art add-on. 

19. Blog About Nail Care

Starting a nail care blog on your salon’s website can help you demonstrate your expertise, educate your audience, and attract new clients. Share nail care-related educational content, such as nail health tips, seasonal trends, DIY nail care routines, and product reviews. 

  • Provide informative, educational, entertaining and expert thought-related articles.
  • Optimize each blog and article with relevant keywords and client demand queries.
  • Promote your blog on social media and share client success stories to increase trust and credibility. 

20. Google My Business

  • Optimize Your Google My Business Profile:  Enter accurate information, choose relevant categories and attributes, and write a compelling salon description that highlights services, specialties, and unique selling points.
  • Collect and Respond to Reviews: Encourage satisfied customers to leave positive reviews   and respond to both positive and negative feedback. Thank clients for their feedback and respond to any concerns raised in negative reviews, demonstrating your commitment to service improvement.
  • Post Regular Updates: Regularly share updates about your salon on Google Posts, including promotions, new services, and events, to keep your audience engaged and showcase the quality of your work.

Standing out in the competitive nail salon industry requires innovative marketing strategies. This guide offers 20 proven ideas to attract new clients and retain existing ones. From special deals and social media engagement to hosting events and offering personalized services, each strategy is designed to boost your salon’s appeal. Highlight high-quality, non-toxic products to attract health-conscious clients, and use client testimonials to build trust. Collaborate with local businesses, offer mobile services, and optimize your online presence. By implementing these tactics, your salon can become a top destination for exceptional nail care and customer service. Request a free demo today!

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    Start planning now. Plans starting from $7/month. 2. Company Overview. Now, it's time to emphasize the key aspects of your nail salon business that help you turn your idea into something real and concrete. Provide all the basic information about your salon, including. Name & concept of your business.

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    February 28, 2024. Business Plan. Creating a comprehensive business plan is crucial for launching and running a successful nail salon. This plan serves as your roadmap, detailing your vision, operational strategies, and financial plan. It helps establish your salon's identity, navigate the competitive market, and secure funding for growth.

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    7. Arrange banking and accounting. Once you have your EIN, business plan for your nail salon, ownership, and licenses, the next step is to open a business bank account. Having a separate bank account for your nail salon business is mandatory, but it also makes accounting and tax filing much easier.

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    Make a solid business plan. Choose the perfect location. Decide your nail salon's name & aesthetic. Make a financial plan. Decide your pricing strategy. Get the permissions. Build a nail clientele. Get the correct tools. Right off the bat, the idea might sound big & confusing.

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    A Sample Nail Salon Business Plan Template. 1. Industry Overview. A nails salon or nails bar as some people like to call it, is a specialty beauty salon trade that primarily offers nail care services such as manicures, pedicures, and nail enhancements. It is also needed to know that in most cases, nail salons also offer skin care services.

  20. Ultimate Guide To Opening A Nail Salon With No Experience

    Opening a nail salon without prior experience is certainly doable with the right approach and commitment. By focusing on thorough research, acquiring relevant skills, and adhering to local regulations, you can lay a strong foundation for your business. A comprehensive business plan will help steer your salon in the right direction.

  21. 20 Nail Salon Marketing Ideas to Drive New Clients

    Invest in a nail salon system that can intelligently send follow-up questions to gather additional information, allowing you to take prompt action to improve client satisfaction. 16. Create a YouTube Channel. Starting a YouTube channel can help nail salons showcase their expertise, reach a larger audience, and build trust.

  22. How to Start a Business: Steps to Start Up a Business

    2. Write a Business Plan. A business plan is where you plan out your business's future objectives and how you will achieve them. Think of it as your guide for success and any potential roadblocks you may face. Your plan should show you're looking three to five years ahead, and include markers for milestones along the way.


    344 reviews and 215 photos of SIGNATURE NAIL "One of the two great, inexpensive nail salons in the Green Hills area, Signature is a favorite of many a girl. And guy. Yes there are plenty of men who get manicures and pedicures--don't deny it! Signature is basically one large room, with comfy massaging pedicure chairs lining the walls and in the middle, the manicure stations.


    2 reviews and 14 photos of FASHION NAIL SPA, rated 5.0⭐ "Thrilled this opened up next to Stop & Shop as we lost friendly nails during Covid. Friendly used to have the best spa pedicures and I have visited numerous local nail salons trying to find a place to get that awesome pedicure back. Sadly to no avail until I visited here today! Very beautiful inside and a plethora of colors to choose from!


    Specialties: Frenchie's Modern Nail Care in O'Fallon is the premier nail salon in O'Fallon. We also offer pedicures and other nail services in O'Fallon, MO. Conveniently located in Dardenne Crossing next to our local supermarket, Frenchie's Modern Nail Care is the luxurious nail salon experience you've been searching for. We pride ourselves on offering the highest quality nail salon, pedicures ...

  26. What's open and closed on July 4

    Target and Walmart locations will be open during their regular local hours. Most grocery stores under Kroger — which includes Fred Meyer, Dillons, Food 4 Less, Ralphs and QFC — will be open ...

  27. Gorodskoy Okrug Elektrostal' Map

    Gorodskoy Okrug Elektrostal' is in Moscow Oblast. Gorodskoy Okrug Elektrostal' is situated nearby to Shibanovo and Vysokovo. Mapcarta, the open map.


    18 reviews and 26 photos of THE LITTLE NAIL KITCHEN, rated 4.0 stars "They just opened up shop at The Little Nail Kitchen a few days ago. The space is cute and cozy. Taylor, who was previously at Gloss Nail and Beauty Bar, opened up this new nail salon with her sister. I got a Gel X mani and a design. I also needed to get a Gel X removal. My total was $120 ($35 for the design on four nails and ...

  29. Elektrostal, Russia: All You Must Know Before You Go (2024

    A mix of the charming, modern, and tried and true. See all. Apelsin Hotel. 43. from $48/night. Apart Hotel Yantar. 2. from $28/night. Elektrostal Hotel.

  30. State Housing Inspectorate of the Moscow Region

    See Google profile, Hours, Phone, Website and more for this business. 2.0 Cybo Score. Review on Cybo. Business People Phone Postal Code Address Web Email. Log In. BROWSE: Countries Area Codes Postal Codes Categories Add a Business. Moscow Oblast » Elektrostal. State Housing Inspectorate of the Moscow Region. 5 reviews . Ulitsa Korneyeva, 6 ...