Private School Business Plan [Sample Template]
By: Author Tony Martins Ajaero
Home » Business Plans » Education Sector » Schooling
Are you about starting a private school (nursery, primary or high school)? If YES, here’s a complete sample private school business plan template & feasibility report you can use for FREE.
Okay, so we have considered all the requirements for starting a private school. We also took it further by analyzing and drafting a sample private school marketing plan template backed up by actionable guerrilla marketing ideas for private schools. So let’s proceed to the business planning section.
One of the best things that can happen to anyone is to have a private school. This is one very lucrative business that will continue to rake in money for its owners. As an aspiring entrepreneur who is looking towards starting a business, you should ensure that whatever business you intend to start, you make sure that it is located in an appropriate place.
For example; if you want to start a private school, it will be a wrong business judgment if you decide to site the school close to an industrial area or close to a market. Aspiring entrepreneurs therefore are urged as a matter of necessity to ensure that they carry out a thorough market research and feasibility study of the industry they intend to go into before investing their hard earned money and time.
It is known fact that the demand for private schools is driven by the fact that most public cum government owned schools cannot accommodate every students or potential students in a given geographical location. In some cases, students with special needs cannot cope in public schools hence the need for private schools.
If you think starting a private school business sounds like what you want to do. Then you may want to use the business plan below as a guide.
A Sample Private School Business Plan Template
1. industry overview.
Private schools which is also known in the united states as independent schools, non-governmental, or non – state schools are schools that are not administered by either the local, state or the federal governments; hence, they have the right to select their students and are funded in whole or in part by charging their students tuition fees, rather than relying on mandatory taxation through public (government) funding.
Some private schools have structure in place that offer scholarships to some students, which makes the cost cheaper, depending on a talent such as sport scholarship, art scholarship, academic scholarship the student may be brining to the private school, financial need, or tax credit scholarships that might be available.
The Private Schools industry comprises of primary that is kindergarten through sixth grade and secondary that is seventh through 12th grade) educational institutions that are predominantly funded through enrollment and tuition fees from students and of course from other private sources.
Recent reports released by IBISWORLD shows that the revenue for the Private Schools industry is expected to increase, as the economy continues to recover. The indicated that during the five years to 2016, enrollment decreased, which was a trend attributable to rising costs and competition from charter schools.
However, going forward, in the next five years, household income is anticipated to increase, making it easier for families to afford private-school tuition. Additionally, enrollment declines will lesson, resulting in more stable demand for private schools
In the United States of America and of course in most countries of the world, The Private Schools industry is indeed a large and thriving industry. Statistics has it that The Private Schools industry in the United States of America, is worth $52 billion, with an estimated growth rate of 0.1 percent.
There are about 25,742 registered and licensed (accredited) Private schools scattered all around the United States of America and they are responsible for employing about 644,320 people.
Aside from Catholic schools, which is the second largest sector after government schools, with around 21 percent of secondary enrollments, no other private school can boast of dominating the market; every player in the industry can comfortably compete in the industry.
It is important to state that the barriers to entry into the Private Schools industry are high. As a matter of fact, the private school industry is an industry in which it is pretty difficult for new entrants to establish themselves. So also, the reputation of the private school is of utmost importance, as private schools that have a good history of getting students into prestigious colleges often have the best reputations hence good enrollments.
With this, it is obvious that a new entrant into the private school industry cannot offer this. Reputation indeed is imperative to parents’ decisions when shopping for private school for their wards. This is so because the quality of education cannot be assessed until well after it is complete.
As a major marketing tool, schools need to show parents a track record of admission to elite colleges and universities. Even though this might seem like a saturated industry, the industry is still pretty much open for aspiring school proprietors and proprietress to still come in and compete.
As a matter of fact, if you conduct your research and feasibility studies very well before starting your own private school couple with impressive profile of your faculty members, you are likely going to struggle less to make headway in the industry.
2. Executive Summary
Rolland Gyros International Private School is an international private school that will be located in a well – populated residential estate in Ashville – North Carolina, United States of America.
We are a standard private school that is composed of primary (kindergarten through sixth grade) and secondary (seventh through 12th grade) educational institution that will be predominantly funded through tuition fees and levies from students and of course from other private sources.
Rolland Gyros International Private School is a client-focused and result driven private school that provides broad-based learning approaches and experience at an affordable fee that won’t in any way put a hole in the pockets of our clients (students and parents alike).
We will offer standard and professional teaching services in a highly secured and conducive learning environment to all our students that is primary (kindergarten through sixth grade) and secondary (seventh through 12th grade). We will ensure that we work hard to meet and surpass all our students’ expectations and educational goals whenever they enroll in our tutorial college.
At Rolland Gyros International Private School, our students’ overall best interest would always come first, and everything we do is guided by our values and professional ethics. We will ensure that we hire professional educationist cum teachers in various subjects who are well experienced and passionate in imparting knowledge to students at various learning ladder.
Rolland Gyros International Private School will at all time demonstrate her commitment to sustainability, both individually and as an educational organization, by actively participating in our communities and integrating sustainable business practices wherever possible.
We will ensure that we hold ourselves accountable to the highest standards by meeting our students’ needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our students.
We have plans to offer learning platforms to people with both learning disability and physical disability (especially the blind, the dumb and the deaf).
Our overall business goal is to position our private school to become the leading tutorial brand in the educational industry in the whole of Ashville – North Carolina, and also to be amongst the top 30 private schools in the United States of America within the first 12 years of operations.
This might look too tall a dream but we are optimistic that this will surely come to pass because we have done our research and feasibility studies and we are enthusiastic and confident that Ashville is the right place to launch our private school.
Rolland Gyros International Private School is founded by Dr. (Mrs.) Irene Rolland Gyros and family. She is an educationist per excellence and she has won many awards in the education sector in the United States.
Dr. (Mrs.) Irene Rolland Gyros has both the academic qualifications and experience to run a private school that can favorably compete with other leading private schools not only in Ashville – North Carolina, but also throughout the United States and Canada.
3. Our Products and Services
Rolland Gyros International Private School is going to offer varieties of educational services within the scope of the education board in the United States of America.
Our intention of starting our private school is to soundly educate people in various subjects and of course to make profits from the education cum private schools industry and we will do all that is permitted by the law in the US to achieve our aim and business goal. Our service offerings are listed below;
- Teaching basic literacy and numeracy
- Establishing foundations in science, mathematics, geography, history and other social sciences
- Constantly working hard to meet regulatory accreditation standards
- Administering private funding efforts
- Providing access to extracurricular activities
- Retailing of Educational Books and Materials
4. Our Mission and Vision Statement
- Our vision is to build a highly competitive private school that will become the number one choice for both parents and students in the whole of Ashville – North Carolina.
- Our vision reflects our values: integrity, service, excellence and teamwork.
- Our mission is to provide professional and conducive learning environment to students at different level of learning.
- Our overall business goal is to position Rolland Gyros International Private School to become the leading private school brand in the educational cum private school industry in the whole of Ashville – North Carolina, and also to be amongst the top 30 private schools in the United States of America within the first 12 years of operations.
Our Business Structure
It is a known fact that, the success of any business is to a larger extent dependent on the business structure of the organization and the people who occupy the available roles in the organization. Rolland Gyros International Private School will build a solid business structure that can support the growth of our private school.
We will ensure that we hire competent hands (teaching and non – teaching staff members) to help us build the private school of our dream.
The fact that we want to become one of the leading private school brand in the industry in the whole of the United States of America makes it highly necessary for our organization to deliberately build a well – structured business from the onset.
We will work hard to ensure that we only attract people with the right mindset to help us achieve our business goals and objectives in record time. Below is the business structure that we will build Rolland Gyros International Private School;
- Head of The Private School(School Proprietress)
Tutors for Various Subjects – Secondary (seventh through 12th grade)
Tutors for Various Subjects – Primary (kindergarten through sixth grade)
- Accountant / Bursar
- Client Service Executive / Front Desk Officer
5. Job Roles and Responsibilities
Head of the Tutorial College / School Coordinator:
- Responsible for providing direction for the college
- Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
- Responsible for handling high profile clients and deals
- Responsible for fixing fees and signing business deals (partnership)
- Responsible for signing checks and documents on behalf of the tutorial college
- Coordinates all arms of the tutorial school (tutorial center, adult education, home tutors and special education)
- Evaluates the success of the tutorial college
- Reports to the board of the tutorial college
- Responsible for overseeing the smooth running of HR and administrative tasks for the tutorial school
- Designs job descriptions with KPI to drive performance management for tutors (teachers)
- Regularly hold meetings with key stakeholders (parents and member of the school board) to review the effectiveness of the schools’ Policies, Procedures and Processes
- Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
- Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
- Defines job positions for recruitment and managing interviewing process
- Carries out staff induction for new team members
- Responsible for training, evaluation and assessment of employees
- Responsible for arranging travel, meetings and appointments
- Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
- Oversees the smooth running of the daily activities of the private school.
- Effectively teach subject / subjects as assigned by the school administrator
- Accesses the progress of students under their care
- Ensures that students abide by the rules and regulations of the private school
- Contributes his / her quota towards growing the private school
- Receives complaints from parents and channel it to the appropriate quarters
- Handle any other duty as assigned by the school administrator.
- Ensure that students abide by the rules and regulations of the school administrator
- Handles any other duty as assigned by the school administrator.
- Identifies, prioritizes, and reaches out to new students, and business opportunities et al
- Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
- Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
- Responsible for handling business research, market surveys and feasibility studies for clients
- Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
- Develops, executes and evaluates new plans for expanding increase sales
- Documents all customer contact and information
- Represents the company in strategic meetings
- Helps to increase sales and growth for the school
School Bursar (Accountant)
- Responsible for preparing financial reports, budgets, and financial statements for the organization
- Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
- Responsible for financial forecasting and risks analysis.
- Performs cash management, general ledger accounting, and financial reporting for one or more properties.
- Responsible for developing and managing financial systems and policies
- Responsible for administering payrolls
- Ensures compliance with taxation legislation
- Handles all financial transactions for Rolland Gyros International Private School
- Serves as internal auditor for Rolland Gyros International Private School
Client Service Executive
- Welcomes / receive parents and students by greeting them in person or on the telephone; answering or directing inquiries.
- Ensures that all contacts with parents and students (e-mail, walk-In center, SMS or phone) provides the parents and students with a personalized customer service experience of the highest level
- Through interaction with parents and students on the phone, uses every opportunity to build parent’s interest in the schools’ products and services
- Manages administrative duties assigned by the HR and Admin Manager in an effective and timely manner
- Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to parents and students when they make enquiries
- Receives parcels / documents for Rolland Gyros International Private School
- Distribute mails in the organization
- Handles any other duties as assigned by the School Administrator.
- Responsible for cleaning the school facility at all times
- Ensures that toiletries and supplies don’t run out of stock
- Cleans both the interior and exterior of the schools facility
- Handles any other duty as assigned by the school administrator
- Ensures that the school facility is secured at all time
- Controls traffic and organize parking
- Gives security tips to staff members from time to time
- Patrols around the building on a 24 hours basis
- Submits security reports weekly
- Any other duty as assigned by the school administrator
6. SWOT Analysis
Rolland Gyros International Private School engaged the services of a core professional in the area of business consulting and structuring with bias in the education sector to assist us in building a well – structured private school that can favorably compete in the highly competitive education cum private schools industry in the United States.
Part of what the team of business consultant did was to work with the management of our organization in conducting a SWOT analysis for Rolland Gyros International Private School. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Rolland Gyros International Private School;
As a private school, our core strength lies in the power of our team; our workforce. We have a team with excellent qualifications and experience in the educational sector. We are well positioned in a community with the right demography and we know we will attract loads of students from the first day we open our doors and welcome students for enrollment.
As a new private school in Ashville – North Carolina, it might take some time for our organization to break into the market and gain acceptance via reputation in the already saturated education cum private schools industry; that is perhaps our major weakness.
The opportunities in the education cum private schools industry is massive considering the number of parents who would want their wards to perform excellently well in their education and go ahead to be admitted in Ivy league colleges.
As a standard and international private school, Rolland Gyros International Private School is ready to take advantage of any opportunity that comes her way.
Every business faces a threat or challenge at any part of the life cycle of the business. These threats can be external or internal. This shows the importance of a business plan, because most threats or challenges are to be anticipated and plans put in place to cushion what effect they might bring to the private school.
Some of the threats that we are likely going to face as a private school operating in the United States of America are unfavorable government policies that might affect private schools, the arrival of a competitor within our location of operations and global economic downturn which usually affects spending / purchasing power.
There is hardly anything we can do as regards these threats other than to be optimistic that things will continue to work for our good.
7. MARKET ANALYSIS
- Market Trends
The trend in the private school line of business is that the key to attracting students is the educational performance and the pass rate of their students in national exams.
Any private school that has good records will always thrive. The demand for private schools is driven by the fact that most public cum government owned schools cannot accommodate every students or potential students in a given geographical location.
In some cases, students with special needs cannot cope in public schools hence the need for private schools. The economic downturn hasn’t really affected this industry, especially in countries that believe in the efficacy of education.
The areas you would need to spend heavily on is in ensuring that your school is up to standard, your advertisements, and on insurance policy cover. Lastly, it is trendier to find private schools engaging in extra – curricular activities and as a matter of fact, a private school that thrives in sports can leverage on that to attract students who are sports inclined.
8. Our Target Market
As a standard and international private school, Rolland Gyros International Private School is going to offer varieties of educational services within the scope of the education board in the United States of America. Our intention of starting our private school is to soundly educate people in various subjects and of course to make profits from the education cum private schools industry
Our target market as a private school cuts across people (students) of different class and people from different culture background whether African, White, Caucasian, Latinos, Indians, and Asians. We are coming into the education cum private schools industry with a business concept that will enable us work with the students at different learning stages residing in and around Ashville – North Carolina.
Our competitive advantage
Indeed the private schools industry is highly competitive and the entry barriers are high. As a matter of fact, the private school industry is an industry in which it is pretty difficult for new entrants to establish themselves. So also, the reputation of the private school is of utmost importance, as private schools that have a good history of getting students into prestigious colleges often have the best reputations hence good enrollments.
As a major marketing tool, schools need to show parents a track record of admission to elite colleges and universities. We are quite aware that to be highly competitive in the education cum private schools industry means that you should be able to deliver consistent quality service, your students should be able to experience remarkable difference and improvement and you should be able to meet the expectations of both students and parents alike.
Rolland Gyros International Private School might be a new entrant into the education cum private schools industry in the United States of America, but the management staffs and owners of the private school are considered gurus. They are people who are core professionals, licensed and highly qualified educationist / teachers at various levels of learning in the United States. These are part of what will count as a competitive advantage for us.
Lastly, our employees (teaching and non – teaching staff members) will be well taken care of, and their welfare package will be among the best within our category (startups private school in the United States) in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.
9. SALES AND MARKETING STRATEGY
- Sources of Income
Rolland Gyros International Private School is established with the aim of maximizing profits in the education cum private schools industry and we are going to go all the way to ensure that we do all it takes to attract students on a regular basis. Rolland Gyros International Private School will generate income by offering the following tutorial services;
- Teaching High school students various subjects in our private school
10. Sales Forecast
One thing is certain, there would always be parents and students who would need the services of private schools to be able to achieve their educational goals and as such the services of private schools will always be needed.
We are well positioned to take on the available market in Ashville – North Carolina and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the private school and our student base.
We have been able to critically examine the private schools cum education market in the United States of America and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast.
The sales projection is based on information gathered on the field and some assumptions that are peculiar to similar startups in Ashville – North Carolina. Below is the sales projection for Rolland Gyros International Private School, it is based on the location of our tutorial center and of course the wide range of tutorial services that we will be offering;
- First Fiscal Year-: $250,000
- Second Fiscal Year-: $450,000
- Third Fiscal Year-: $750,000
N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and natural disasters within the period stated above. So, there won’t be any major competitor (private school) offering same additional services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.
- Marketing Strategy and Sales Strategy
We are mindful of the fact that there is stiffer competition amongst private schools in the United States of America; hence we have been able to hire some of the best marketing experts to handle our sales and marketing concerns. Our sales and marketing team will be recruited base on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of the private school.
We will also ensure that our students’ excellent results from national exams and other exams speaks for us in the marketplace; we want to build a standard and first – class private school that will leverage on word of mouth advertisement from satisfied clients (both individuals and corporate organizations).
Our goal is to grow our private school to become one of the top 30 private schools in the United States of America which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in Ashville – North Carolina but also in other cities in the United States of America.
Rolland Gyros International Private School is set to make use of the following marketing and sales strategies to attract clients;
- Introduce our private school by sending introductory letters alongside our brochure to schools, parents / household and key stake holders in Ashville – North Carolina.
- Print out fliers and business cards and strategically drop them in schools, libraries and even student organizations.
- Creating a website, allows parents to be able to look you up, and also allows you to post general study tips, giving you an added advantage.
- Use friends and family to spread word about our private school
- Introduce Rolland Gyros International Private School to learning specialists, school coaches, school administrators, teachers, guidance counselors especially as they are with students everyday
- Post information about Rolland Gyros International Private School on bulletin boards in places like schools, libraries, and local coffee shops.
- Placing a small or classified advertisement in the newspaper, or local publication about Rolland Gyros International Private School
- Using tutorial referral networks such as agencies that will help match students with Rolland Gyros International Private School
- Joining relevant association or body that will enable you network and meet others in same industry.
- Advertising online by using an advertising platform such as Google Adwords, that will allow us place text advertisements alongside on websites with related contents, and along results from search engines.
- Advertise our private school in relevant educational magazines, newspapers, TV stations, and radio station.
- Attend relevant educational expos, seminars, and business fairs et al
- Engage direct marketing approach
- Encourage word of mouth marketing from loyal and satisfied clients
11. Publicity and Advertising Strategy
We are aware of the potency of a good publicity strategy hence we have been able to work with our brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market.
We are set to become the number one choice for both parents and students in the whole of Ashville – North Carolina which is why we have made provisions for effective publicity and advertisement of our private school. Below are the platforms we intend to leverage on to promote and advertise Rolland Gyros International Private School;
- Place adverts on both print (community based newspapers and magazines) and electronic media platforms
- Sponsor relevant community based events / programs
- Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube, Google + et al to promote our brand
- Install our Bill Boards on strategic locations all around Ashville – North Carolina.
- Engage in road show from time to time in targeted neighborhoods in and around Ashville – North Carolina
- Distribute our fliers and handbills in target areas in and around Ashville – North Carolina
- Passing general information via our school’s social media handles like twitter, Facebook, Google hangouts etc.
- Ensure that all our teaching and non – teaching staff members wear our branded shirts and all our vehicles are well branded with our schools’ logo et al.
12. Our Pricing Strategy
Private schools in the United States of America and of course in all the parts of the world charge students per tem / per session and students have the options of either paying their tuitions before resumption or during the school session.
Private schools generally charge students based on loads of factors, locations, services offerings and extra – curricular activities et al At Rolland Gyros International Private School we will keep our fees below the average market rate for all of our students by keeping our overhead low and by collecting payment in advance.
In addition, we will also offer special discounted rates to all our students at regular intervals. We are aware that there are some students that would need special assistance, we will offer flat rate for such services that will be tailored to take care of such students’ needs.
- Payment Options
At Rolland Gyros International Private School, our payment policy will be all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that we will make available to our clients;
- Payment by via bank transfer
- Payment via online bank transfer
- Payment via check
- Payment via bank draft
- Payment via mobile money
- Payment with cash
In view of the above, we have chosen banking platforms that will help us achieve our plans with little or no itches.
13. Startup Expenditure (Budget)
In setting up a private school business, the amount or cost will depend on the approach and scale you want to undertake.
If you intend to go big by acquiring a large facility, then you would need a higher amount of capital as you would need to ensure that your employees are taken care of, and that your private school’s environment is conducive enough for the students to learn.
This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The materials and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.
As for the detailed cost analysis for starting a private school business; it might differ in other countries due to the value of their money. However, this is what it would cost us to start Rolland Gyros International Private School in the United of America;
- Business incorporation fees in the United States of America will cost – $750.
- The budget for Liability insurance, permits and license will cost – $3,500
- Acquiring a large facility that will accommodate the number of block of closes, playing field, staff offices and parking lots et al (Re – Construction of the facility inclusive) will cost – $350,000.
- Equipping the classes and office (computers, printers, projectors, markers, pens and pencils, furniture, telephones, filing cabinets, and electronics) will cost – $50,000
- Launching an official Website will cost – $500
- The budget for the payment of salaries for the first three months of operations: $120,000
- Additional Expenditure such as Business cards, Signage, Adverts and Promotions will cost – $15,000
Going by the market survey and feasibility studies conducted, we came to the conclusion that we will need an average of $750,000 to start a small scale but standard private school in the United States of America.
Generating Funding / Startup Capital for Rolland Gyros International Private School
Rolland Gyros International Private School is a family business that will be owned and managed by Dr. (Mrs.) Irene Rolland Gyros and her immediate family.
They are the sole financial of the private school which is why they decided to restrict the sourcing of the start – up capital for the private school to just three major sources. These are the areas we intend generating our start – up capital;
- Generate part of the start – up capital from personal savings and sale of his stocks
- Generate part of the start – up capital from friends and other extended family members
- Generate a larger chunk of the startup capital from the bank (loan facility).
N.B: We have been able to generate about $250,000 (Personal savings $200,000 and soft loan from family members $50,000 ) and we are at the final stages of obtaining a loan facility of $500,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.
14. Sustainability and Expansion Strategy
It is a known fact that the future of any business lies in the numbers of loyal customers that they have, the capacity and competence of the employees, their investment strategy and of course the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.
One of our major goals of starting Rolland Gyros International Private School is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.
We know that one of the ways of gaining approval and winning customers (students and parents alike) over is to ensure that we offer nothing less than the best, to offer quality education to all our students so much so that they can favorably compete with students all over the United States and gain admission to Ivy League colleges.
Rolland Gyros International Private School will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner of our business strategy.
As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more as determined by the board of the organization. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.
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Private School Ownership and Management Models
Sep 13, 2022 | Blog
Private school ownership and management may look the same from the outside however there are a number of different structures that exist for the ownership and operation of a school.
Most private branded schools are operated under either a lease, management contract or franchise, or a combination of these options. For each of these models there is most often a separation between the investment in the real estate element ( PropCo ) and the operation ( OpCo ) and/or branding of the business element. Schools and operators prefer to have models that are ‘capital light’ and partnership with real estate investors makes sense. Private school ownership models are different in some locations but there are a variety of ways to structure the business model in order to achieve long term success.
Private School Ownership and the School Name
The school name is unique and created independently or shared through a partnership agreement with an existing school. What can often be misleading is the inference that ‘Brand Name School A’ in the UK, USA, Australia and Canada is actually the same school in a new country. Brand licensing agreements are popular but what value is that ‘sign on the wall’ if there is no quality assurance or processes in place to deliver the same brand standards. It is actually rare that the school is directly involved in the management, supervision and operation of the overseas school. In many cases an agreement has been made for use of the name and then a system of expectations or KPIs are applied then checked from time to time. (To be fair some are changing their models to correct these challenges)
Beware: Sometimes an owner pays for the rights to use a school name but in practice there is little connection to the host school or experienced international education leaders. Similarly, the school brand may not have any experience operating schools outside their host country. This partnership must focus on more than just branding identity.
While there may be a common debate between the benefits of ‘for-profit’ and ‘non-profit’ schools but the truth is that “without mission there is no money and without money there is no mission” . Even non-profit school trusts create positive cash flow and additional resources. Some are very financially liquid with large deposits of money and assets on hand.
Private School Ownership Often Reflects Hotel Management Models
With a hotel management contract such as Sheraton, Hilton, Four Seasons and others, the owner of the hotel real estate (PropCo) and business (OpCo) appoints a management company to operate the hotel business on behalf of the owner. In some cases the management companies are also brand owners but it will not be clear to patrons what is actually the case. The owner remains the owner of the business and retains the majority of the risk and reward from operation, but pays a fee to the management company, which is responsible for the day-to-day management of the hotel.
This private school ownership model is being applied more and more to international schools as a way to ensure high standards are met and vision and mission integrity is retained. The famous school brand wants to expand overseas however they want to retain brand integrity, protect their legacy and for the school to be successful. Operating a school in another country is very different, sometimes risky and most schools don’t have the capacity to set up and operate without trusted partners.
Similarly, overseas investors do not have the expertise to operate school brands, or they may have some experience in the education industry but it is limited to a different model. They might be concerned about a non-profit school not having the business acumen to lead a for-profit school. Conversely the school may be concerned about profit gouging and an overly aggressive commercial model. A balance needs to be struck for private school ownership to work for all parties.
The Argument for Specialist International School Management
GSE is unique in that we have set up and operated schools in all major regions of the world. From Asia to the Middle East, Australia, USA, Africa and elsewhere. Founded by experienced international heads of school and supported by a team of specialists, our niche in the market is understanding both education and business but also through the frames of unique cultural contexts.
GSE creates new and unique brands. We also represent famous overseas brands .
GSE is globally recognised and whatever the school name, the tag “school operated by Global Services in Education ” provides brand credibility and a comprehensive set of skills and intellectual property (IP)..
To find out more about GSE contact us for a company profile and full scope .
Private School Management Fees
School management companies typically charge a base fee and then a percentage of gross revenue. This incentivises all parties to succeed and also the fee correlates to the increasing complexity of growing schools. The fee starts small and grows with the school. GSE tailors the fee model to each unique project, location and context. Our fee structures vary with each business model but ultimately it is designed in ways that ensure long term success. Our mission is to have universal and ever reaching impact and our school owners budgets can range from moderate to $300 Million or more, so it is important that we tailor programs to suit.
Private School Facility Rent or Leasing Fees
The PropCo will charge a fee on the school facility, calculated based on Ground Floor Area (GFA) and the standard of the facility. The PropCo will be seeking a good yield that can range from as low as 5% to as high as 15% depending on location. Most often the OpCo will negotiate for lower payments in the first 1-5 years until the school reaches a stronger position in the market. This is a very attractive and secure investment because schools that are in full operation are considered very sound. It is also a very attractive addition to long term investment portfolios like pensions and superannuation funds.
Private School Ownership: 3 vital signs that determine school health
The vital signs of school health indicate the status of a school’s performance. Our experience tells us that private schools fail if they don’t get the balance right.
- Education Leadership
- Business Acumen
- Marketing and Admissions
To generalise, rarely does one party have strengths in all of these 3 key areas. If we also consider the complexity of a different culture or location, then the team is frequently stretched and cant be expected to achieve best practice, balanced across all areas. Education management teams must have strong skills across all of these areas.
For more details on each of these areas explore one of our most frequently read articles on the topic. Learn more
If you want to learn more about the steps required to set up a school or an international school franchise check out some of our other articles:
– open a school – 10 things to consider, – steps to setting up a new school, – 10 steps and articles on how to set up a new school, – gse international school franchise models.
For some great regular updates on the international education industry we also monitor PIE
Contact Us Soon 👇
Gse set up schools in all areas of the world, ceo and education expert greg parry.
Internationally renowned for his expertise in education leadership, Greg Parry’s vast experience includes leadership of projects for edu-cation institutions throughout Australia, the Middle East, the United States, India, Indonesia, Malaysia and China. Recognised for his numerous contributions in the education arena, Greg has received the Ministers Award for Excellence in School Leadership based on improvements in school performance and a range of successful principal training and leadership development programs, as well as the School of Excellence Award for Industry/School Partnerships and the School of Excellence Award for Technology Innovation. His company GSE (Global Services in Education) has been recognised as having the Best Global Brand in International Education in 2015 and 2016.
Considered one of the premier experts in his profession, Greg has trained teachers and principals throughout the world in areas such as critical thinking, language development and leadership. His expertise in school start up projects, leadership and curriculum development, has made him a sought after authority in these discipline.
Global Services in Education set up and operate schools in all parts of the world. Governed by a philosophy of global citizenship, every member of the GSE team shares a passion to help shape international education and student achievement through inspiration and collaboration. Our goal is to meet the highest objectives of every school, teacher, student and parent, with an unwavering dedication to quality education, shared ideals and intercultural perspectives.
– School Management – Strategic Planning – Feasibility Studies – Architectural Conceptual Design – Interior Design – Resources
– ICT Planning – Marketing – Branding – Admissions – Staffing & Recruitment
– Curriculum Design – School Policies – School Audits & Action Plans – Training & Development – Accreditation & Licensing
- 8 Ways to Foster Student Agency in the Primary or Elementary Years
- What Great Schools Do to Maximise Impact
- 8 Ways to Foster Student Agency in the Early Years
- Opening a New School: Build a New School Facility or to Renovate
- Launching New Schools in Korea: Unlocking the Potential:
- How Much Area is Required to Set Up a School? GSE can help you! on Setting Up a New School With Furniture
- 10 Steps and 10 Articles on How to Set Up a New School on Quality Assurance, Driven by Data: 10 Steps To Open A School Series
- 10 Steps and 10 Articles on How to Set Up a New School on Market Research & Feasibility Study: 10 Steps To Open A School Series
- Korean VR Hagwons: A revolution in English education - KoreaProductPost on The Future of Hagwons in South Korea Post Covid-19
- 10 Steps and 10 Articles on How to Set Up a New School on Marketing Plan: 10 Steps To Open A School Series
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School Business Plan Template
Written by Dave Lavinsky
School Business Plan
Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their schools.
If you’re unfamiliar with creating a school business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.
In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a school business plan step-by-step so you can create your plan today.
Download our Ultimate Business Plan Template here >
What Is a Business Plan?
A business plan provides a snapshot of your school as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.
Why You Need a Business Plan
If you’re looking to start a school or grow your existing school, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your school to improve your chances of success. Your school business plan is a living document that should be updated annually as your company grows and changes.
Sources of Funding for Schools
With regards to funding, the main sources of funding for schools are donations and gifts, tuition, personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for schools.
How to Write a Business Plan for a School
If you want to start a school or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your school business plan.
Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.
The goal of your executive summary is to quickly engage the reader. Explain to them the kind of school you are running and the status. For example, are you a startup, do you have a school that you would like to grow, or are you operating a chain of schools?
Next, provide an overview of each of the subsequent sections of your plan.
- Give a brief overview of the school industry.
- Discuss the type of school you are operating.
- Detail your direct competitors. Give an overview of your target customers.
- Provide a snapshot of your marketing strategy. Identify the key members of your team.
- Offer an overview of your financial plan.
In your company overview, you will detail the type of school you are operating.
For example, you might specialize in one of the following types of schools:
- Private K-12 school : this type of school typically charges tuition, and may be affiliated with a religious organization, or specialize in a particular learning method.
- Charter school: this type of school offers primary or secondary education for a tuition, and may receive some public funding, and/or donations. These schools require their students to take state-mandated exams.
- Special subject school: this type of school specializes in teaching a specific subject, such as driving, first-aid, self-defense, fine arts, language, or general tutoring.
- Preschool: this type of school typically serves children who are aged 3 and 4. These schools prepare young children to enter formal education, and are funded by some combination of tuition, donations, and government grants.
In addition to explaining the type of school you will operate, the company overview needs to provide background on the business.
Include answers to questions such as:
- When and why did you start the business?
- What milestones have you achieved to date? Milestones could include the number of students served, the number of students accepted into elite formal education institutions, etc.
- Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.
In your industry or market analysis, you need to provide an overview of the school industry.
While this may seem unnecessary, it serves multiple purposes.
First, researching the school industry educates you. It helps you understand the market in which you are operating.
Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.
The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.
The following questions should be answered in the industry analysis section of your school business plan:
- How big is the school industry (in dollars)?
- Is the market declining or increasing?
- Who are the key competitors in the market?
- Who are the key suppliers in the market?
- What trends are affecting the industry?
- What is the industry’s growth forecast over the next 5 – 10 years?
- What is the relevant market size? That is, how big is the potential target market for your school? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.
The customer analysis section of your school business plan must detail the customers you serve and/or expect to serve.
The following are examples of customer segments: families with elementary-aged children, families with high-school-aged children, families with preschool children.
As you can imagine, the customer segment(s) you choose will have a great impact on the type of school you operate. Clearly, families with high schoolers would respond to different marketing promotions than families with preschoolers, for example.
Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.
Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.
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With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!
Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.
Direct competitors are other schools.
Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes public schools, virtual schools, and families who do homeschooling. You need to mention such competition as well.
For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as
- What types of students do they serve?
- What type of school are they?
- What is their pricing (premium, low, etc.)?
- What are they good at?
- What are their weaknesses?
With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.
The final part of your competitive analysis section is to document your areas of competitive advantage. For example:
- Will you provide specialized instruction, either in subject or in method?
- Will you offer courses or services that your competition doesn’t?
- Will you provide better customer service?
- Will you offer better pricing?
Think about ways you will outperform your competition and document them in this section of your plan.
Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a school business plan, your marketing strategy should include the following:
Product : In the product section, you should reiterate the type of school that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide religious-focused K-8 education, college preparatory courses, or single-subject instruction like driving or fine arts?
Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the courses and/or extracurricular activities you offer and their prices.
Place : Place refers to the site of your school. Document where your company is situated and mention how the site will impact your success. For example, is your school located in a growing neighborhood, in the city center, or will you operate purely online? Discuss how your site might be the ideal location for your customers.
Promotions : The final part of your school marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:
- Advertise in local papers, radio stations and/or magazines
- Reach out to websites
- Distribute flyers
- Engage in email marketing
- Advertise on social media platforms
- Improve the SEO (search engine optimization) on your website for targeted keywords
While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.
Everyday short-term processes include all of the tasks involved in running your school, including answering calls, planning and delivering instruction, applying for grants, fundraising, performing administrative tasks, overseeing instructors, handling discipline, scheduling and monitoring extracurricular activities, etc.
Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to enroll your Xth student, or when you hope to reach $X in revenue. It could also be when you expect to expand your school to a new city.
To demonstrate your school’s potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.
Ideally, you and/or your team members have direct experience in managing schools. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.
If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in running a school or experience with public school administration or who has served on a public school board.
Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.
An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.
In developing your income statement, you need to devise assumptions. For example, will you enroll 100 or 1,000 students per semester, and/or offer extracurricular activities? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.
Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your school, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.
Cash Flow Statement
Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.
When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a school:
- Cost of equipment and supplies
- Payroll or salaries paid to staff
- Business insurance
- Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment
Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your school location lease or a list of elective courses or extracurricular activities you will offer.
Writing a business plan for your school is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the school industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful school.
School Business Plan FAQs
What is the easiest way to complete my school business plan.
Growthink's Ultimate Business Plan Template allows you to quickly and easily write your school business plan.
How Do You Start a School?
Starting a school is easy with these 14 steps:
- Choose the Name for Your School
- Create Your School Business Plan
- Choose the Legal Structure for Your School
- Secure Startup Funding for Your School (If Needed)
- Secure a Location for Your Business
- Register Your School with the IRS
- Open a Business Bank Account
- Get a Business Credit Card
- Get the Required Business Licenses and Permits
- Get Business Insurance for Your School
- Buy or Lease the Right School Equipment
- Develop Your School Business Marketing Materials
- Purchase and Setup the Software Needed to Run Your School
- Open for Business
Learn more about how to start your own school .
Don’t you wish there was a faster, easier way to finish your School business plan?
OR, Let Us Develop Your Plan For You
Since 1999, Growthink has developed business plans for thousands of companies that have gone on to achieve tremendous success.
Click here to learn about Growthink’s business plan writing services .
Other Helpful Business Plan Articles & Templates
How to Start a Private School PDF; Private School Business Plan Sample
How to Start a School Business - Private School Business Plan Sample PDF
Are you considering starting a School and are in need of a private school business plan? if yes, you'll find this free book to be extremely helpful.
This is a practical guide that will walk you step by step through all the essentials of starting your business. The book is packed with guides, worksheets and checklists. These strategies are absolutely crucial to your business' success yet are simple and easy to apply.
Don’t Start a New School Business Unless You Watch This Video First!
Checklist for Starting a Business: Essential Ingredients for Success
If you are thinking about going into business, it is imperative that you watch this video first! it will take you by the hand and walk you through each and every phase of starting a business. It features all the essential aspects you must consider BEFORE you start a business. This will allow you to predict problems before they happen and keep you from losing your shirt on dog business ideas. Ignore it at your own peril!
Here’s a Valuable Free Gift for You This is a high quality, full blown business plan template complete with detailed instructions and all related spreadsheets. You can download it to your PC and easily prepare a professional business plan for your business. Click Here! To get your free business plan template
The Single Most Important Ingredient for Business Success
The first and most important thing you need to acquire in order to succeed in a small business is... knowledge.
Sounds exaggerated? Listen to this...
According to research conducted by Dun & Bradstreet, 90% of all small business failures can be traced to poor management resulting from lack of knowledge.
This is backed up by my own personal observations. In my 31 years as a business coach and consultant to small businesses, I've seen practically dozens of small business owners go under and lose their businesses -- not because they weren't talented or smart enough -- but because they were trying to re-invent the wheel rather than rely on proven, tested methods that work.
Conclusion: if you are really serious about succeeding in a business... If you want to avoid the common traps and mistakes... it is absolutely imperative that you acquire the right knowledge.
"Why Invent Mediocrity, When You Can Copy Genius?"
That's an excellent quote I picked up from a fellow business owner a few years back. What this means is that you should see what is working and try to duplicate Printing Business. Why go through all the trouble of inventing something new, that you don't even know will ever work, when you can easily learn from and duplicate something that has been a proven success?
[ Note: One of the BIGGEST mistakes almost all new businesses make is that they WASTE tons of valuable time, energy and money on trying to create something "new", that has never been tested or proven... only to find out later that it was a total loss. Don't make the same mistake! ]
Hi! My name is Meir. I'm the founder and president of BizMove.com, a successful internet based information business. I'm also the author of numerous books, mostly in the area of small business management.
I've been involved in small business for the past 31 years of my life, as a business coach, manager of a consulting firm, a seminar leader and as the owner of five successful businesses.
During my career as a business coach and consultant I've helped dozens of business owners start their businesses, market, expand, get out of troubles, sell their businesses and do practically every other small business activity you can think of. You see, I have been there .... done it ... and bought the Small Business t-shirt! -- This free book contains techniques and strategies I've learned during my 31 year small business career.
Here's what you'll discover in the 'How to Start a Printing Business' book:
Success Tip: Setting Goals
Good management is the key to success and good management starts with setting goals. Set goals for yourself for the accomplishment of the many tasks necessary in starting and managing your business successfully. Be specific. Write down the goals in measurable terms of performance. Break major goals down into sub-goals, showing what you expect to achieve in the next two to three months, the next six months, the next year, and the next five years. Beside each goal and sub-goal place a specific date showing when it is to be achieved.
Plan the action you must take to attain the goals. While the effort required to reach each sub-goal should be great enough to challenge you, it should not be so great or unreasonable as to discourage you. Do not plan to reach too many goals all at one time.
Establish priorities. Plan in advance how to measure results so you can know exactly how well you are doing. This is what is meant by "measurable" goals. If you can’t keep score as you go along you are likely to lose motivation. Re-work your plan of action to allow for obstacles which may stand in your way. Try to foresee obstacles and plan ways to avert or minimize them.
Click here! to download your school business plan PDF book for free
Management Skills Video: How to Become a Great Manager and Leader
Learn how to improve your leadership skills and become a better manager and leader. Here's how to be the boss people want to give 200 percent for. In the following video you'll discover 120 powerful tips and strategies to motivate and inspire your people to bring out the best in them.
For more insightful videos visit our Small Business and Management Skills YouTube Chanel .
Here're other free books in the "how to start a business" series that may interest you:
Here's a Sample 'Executive Summary' for a School Business plan :
COMPANY NAME will provide private school services in quantitative courses, starting the first school in the Atlanta, Georgia area. Focused primarily on students in grades K-6, classes are available in courses including: history, science, geography and mathematics in addition to multiple languages, religions and philosophy COMPANY NAME will focus primarily on Eastern Indian, Asian and European based language and philosophy to start. This method will be focused on to ensure that students can study their native language and learn native customs from where they or their families come from. Teaching sessions focus on helping students grasp the concepts they will need to know to perform well in their class, as well as developing study strategies to effectively prepare for exams in their class. A long-term focus of empowering students is favored over a short-term problem-solving strategy. High tuition, schools claim, is used to pay higher salaries for the best teachers and also used to provide enriched learning environments, including a low student to teacher ratio, small class sizes and services, such as libraries , science laboratories and computers . Service Summary The intention is to create a student who is an international citizen who is academically capable, gain successful admission to Ivy League schools and to the best international universities; however while at the same time developing a confidence gained from knowing their family heritage, roots, history, culture, religion and languages. Each student will be having a sense of pride in being an American and also in being of Indian origin harmoniously. COMPANY NAME projects that 50% of students will be Asian Indian decent and 50% of students will be Americans seeking to get the best education available in the United States. COMPANY NAME is planning to become an International Baccalaureate World School. By receiving this support from a worldwide education organization, the school will be on the roster of offering courses transferable and also recognized around the world. Market Analysis Summary While there are cultural and language classes that children of Indian origin can attend outside of the regular school curriculum, there is no comprehensive school, which offers an excellent education along with meeting their cultural needs anywhere in the USA. Vision COMPANY NAME vision is to provide world-class education for its students at playschool, kindergarten, primary school levels. The aim of this educational institute is the quest for truth; blending the methods of learning of the East and West COMPANY NAME seeks to help bring to the United States the highest education possible to help children be able to compete with the world, as the American education standards and results continue to decline.
- American students rank 25th in math and 21st in science compared to students in 30 industrialized countries.
- America’s top math students rank 25th out of 30 countries when compared with top students elsewhere in the world.
- By the end of 8th grade, U.S. students are two years behind in the math being studied by peers in other countries.
- Sixty eight percent of 8th graders can’t read at their grade level, and most will never catch up.
Resource: http://www.bls.gov It will be a school for a diverse student body with a global faculty and an international curriculum. The Foundation believes its particular location in the USA will give the community of learners an incredible opportunity to examine change, explore the interconnectedness of issues and develop a global perspective. COMPANY NAME will offer an educational experience that is truly international and still Indian at heart. The Foundation will invite the Council of International Schools (CIS) and other prominent educationists to be its' consultants. Together with experienced consultants' input, COMPANY NAME shall attract an inspiring faculty and student body.
- Generate five informal contracts/referrals with school professors from accredited private schools located in India.
- Increase revenue steadily from 2011 to 2012.
- Offer a premiere and unique educational hub where children can learn several languages, receive higher education and expand life's horizons from an early age.
COMPANY NAME's vision is to provide world-class education for students at playschool, kindergarten, primary school levels. The aim of this educational institute is the quest for truth, blending the methods of learning of the East and West. It will be a school for a diverse student body, with a global faculty and an international curriculum COMPANY NAME believe that their particular location in the USA will give the community of learners an incredible opportunity to examine change, explore the interconnectedness of issues and develop a global perspective.
COMPANY NAME exists to help students. The Company takes a unique and innovative approach to teaching that helps students connect with the subject matter they need to master in a vast variety of subjects, religions and arts. Through personalized and focused teaching processes, the students develop the tools they need for ongoing success in their fields of study, which include international languages as well. Success depends on direct attention to the needs of the Company's clients and truly helping them achieve- COMPANY NAME won't succeed unless their clients succeed.
COMPANY NAME is a sole proprietorship. The company will be owned and operated by COMPANY NAME which is 100% owned by OWNER’S NAME, a C Corporation. The foundation will be co-owned by CO-OWNER’S NAME and another general partner.
2.2 Start-up Summary
The company founders will hire an education consulting and management firm to handle day-to-day operations of the business and will work collaboratively to ensure that this business venture is a success. COMPANY NAME will be seeking to attain start-up funds from a combination of investment capital and grant funding sources. Surplus revenue from fundraising is detailed in the Sales Forecast table later in this plan. The following table and chart show the start-up costs for COMPANY NAME.
The school will offer a unique and philosophical approach to education to provide for intellectual, emotional and spiritual development of every student. The school aims to provide an environment conducive to students to discover and nurture the best in their own nature. The school will accept and care for students from all the major faiths, as well as for those with no particular religious affiliation. The intention is to create a student who is an international citizen who is academically capable, gain successful admission to Ivy League schools and to the best international universities; however while at the same time developing a confidence gained from knowing their family heritage, roots, history, culture, religion and languages. Each student will be having a sense of pride in being an American and also in being of Indian origin harmoniously. COMPANY NAME will also be providing extensive extra-curricular activities for students such as providing dance, art, culture and language courses so that students can attain and utilize the tools and education all in one place. This will be especially appealing to parents as this will improve not only the child’s education but by having all available in one location, it will also improve quality of life for families. COMPANY NAME has future plans for utilizing the 30 acre plot of land and real estate that The Company is trying to acquire by installing a soccer field, a baseball field and a teacher/student vegetable and herb garden for education purposes. In addition, the auditorium and smaller classroom will be rented out to increase the schools revenue. Becoming A Better Leader At The Workplace Leadership can be difficult to quantify, despite the fact that most people desperately wish to understand what it takes to be a strong leader. To really get a handle on the concept, it pays to spend some time researching and studying. The guidance below is intended to help any burgeoning leader do precisely that. When working to improve in the area of leadership, it is vital that you develop competency. People need to trust that you know what you are doing in order to feel confident in your leadership ability. Instill confidence in those who follow you by finding a mentor to help you become truly proficient in what you do. If you are rolling out a new business process, train your employees effectively. That new business process might look all shiny on paper, but if your subordinates receive insufficient, or worse, no training, it will inevitably cost you money down the road. There are ways to make training relatively painless, so do your research. Don't make the mistake of ordering people around. That is not true leadership. The key to true leadership is to inspire those around you. You need to help them find their own voices, so that they can go on to lead others. The entire journey they take with you is about their ability to know themselves better. If you have an employee that goes above and beyond the call of duty, do not hesitate to give them extra praise and rewards. Even though it may seem like you are playing favorites, you are giving them what they deserve. be open with other employees about it so they are aware of what rewards come with hard work. Know your competition just as well as you know your own company. Business isn't just about what's happening between the walls in your space. You need to make decisions based off competitive movement. If you can't make decisions because you don't know the competition, then expect your employees to see it as a weakness in leadership. Conquer your fear. Fear can be a terrible thing for you to experience, especially if you're a leader. Instead, start paying attention to what the fear is telling you. Learn to process it in a way that is healthy and in a way that urges you to move beyond the fear to something more. Be open to new ideas, perspectives, and ways of doing things. Many companies want to constantly repeat something that has proven successful for them. There is little wrong with that, but inadvertent leaders try putting too much effort into one thing that worked. Thoughtful leadership should acknowledges success, while also recognizing that there are ways to improve. Do not push people on your team too hard since this can result in doing the opposite of what you are trying to accomplish. Instead of giving them motivation to do more work, it may make them feel demoralized. In turn, they will lose a lot of respect for you. Do not be afraid to jump in and help. This is much easier if you work on site with your team, but is possible from afar if you are creative. If any person from your team needs help, jump in and give them a hand. You may learn a lot from the experience. One of the best leadership skills to develop is listening to people who work under you. By listening to your employees, you can learn new ways to reach goals. When you see that they have processed your ideas, keep an open mind for their input to maximize your potential for success. You might feel like starting each day or shift with a motivational speech, but this can get old for your crew quickly. As a matter of fact, such tactics are overrated. The biggest impact you make in terms of personnel is who you hire, who gets fired, and who gets assigned to the big projects. Learn how to laugh. Yes, you've got a serious job with a lot of responsibilities, but leadership isn't born out of tension and stress. Sometimes you need to learn how to lighten the mood. Not just for yourself, but for your employees too. If you've hit some rough patches, it's your responsibility as a leader to help your team get out of it. Don't hesitate to recognize people for their accomplishments. It is easy to forget to thank people for what they do, especially in a work environment where everything is moving quickly. Make sure you look for reasons to thank people for their good work, instead of simply chiding them when they make mistakes. This will encourage loyalty, and you will find you have an easier time leading when those you lead are loyal. Be an honest and ethical role model for your employees. Honesty with your employees is the best way to build trust. Make sure your employees understand the ethical expectations you have for them. More than that, always behave in an ethical way yourself. If your employees observe you behaving dishonestly, they will do so as well. Be a good example for your team. Just like the parents of a family, you are who your team looks up to in your organization. Do not talk negatively about the company you work for or your bosses to your team. It sets a horrible example and may come back to haunt you. A good leader turns a mistake into a learning experience. Talking about what didn't go right and being open with the entire team about this incident can help everyone from making that same mistake later. Most people wish to be effective leaders of others, but very few actually succeed in doing so. One of the most effective methods of acquiring true leadership acumen is to learn as much as possible about those who have gone before and the attributes they had in common. The article above can serve as an ongoing resource for anyone wishing to undertake just that sort of study.
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Step 1 - Market~Feasibility Study & Business Plan
Market-Feasibility Study & Business Planning for New Private School Development Projects Thank you for contacting our firm regarding our market-feasibility study and business plan services for starting your private school. Our team at HEG is the global leader in school formation and management, having been involved in developing more than 100 private schools for a value of $1 billion in the USA, Canada, and internationally. We understand the key fundamentals needed to develop a successful school from the ground up and we provide customized ‘turn-key’ services for K-12 and/or Post-Secondary school formation. Our firm is experienced with developing for-profit and non-profit private K-12 schools world-wide: A market-feasibility study and business plan is a critical starting point and foundation for the development of your private school. Our firm has been involved in developing market-feasibility studies and business plans for hundreds of school projects in countries around the world and school types and have an experienced team in place to support your group -- be it for-profit or non-profit. Our market-feasibility study and business planning approach quantifies start-up capital requirements and operational budget, break-even point, IRR, the feasibility of the school model in your market, enrollment projections, facility/site requirements, determination of the purpose and direction of the school, educational philosophy, human resource requirements, and conveyance of the proposition to your founding group. We formalize your educational, operational, and business model, and quantify enrollment projections, capital needed to open the school, and your five year budget to determine when you break-even, and your internal rates of return and pay-down to investors. The rationale behind the market~feasibility study and business plan is to consolidate the scope of your formation project through an extensive onsite business case analysis to identify key elements and costs associated with developing your school and tasks associated with start-up. Upon conclusion of this process, we can better determine what you need to do next and the project’s feasibility. Our four-step development model follows these stages:
- Market Study and Business Plan
- School Development Plan
- Implementation of School Formation Plan
- Operation, Management, & Ongoing Support
The market-feasibility study and business plan typically requires members of our firm to conference with your team as part of our in-depth fieldwork to understand your educational model, proposed site(s), competition in your market(s), and the purpose and direction for your new school. We will then analyze and quantify the market for your proposed school, provide an overview of start-up and operational costs, and summary of the critical elements needed for development. The process allows HEG to evaluate your project’s capacity, market demand, facility requirements, location(s), enrolment, costing and financial projections, and optimal market. Objectives of the Market/Feasibility Study and Business Plan HEG will determine the critical elements needed for the formation of your school starting with the market/feasibility study and financial projections within the business plan, focusing on the following objectives to consolidate the purpose and direction for the new school's:
- Vision and mission statements;
- Educational philosophy and values;
- Educational program(s);
- Accreditation requirements and licensing;
- Potential combinations of grades for each stage of formation;
- Staffing, training, and human resource considerations;
- Infrastructure requirements;
- Funding requirements;
- Management team, governance model, organizational chart, and personnel needs;
- Timelines, benchmarks, and services for each stage of formation;
- Review of the business case including assessment of the market opportunity and value of the school to be developed;
- Financial costs/assumptions for the start-up budget and five-year financial plan;
- Determine the corporate structure and/or investment/funding;
- Determine target market, enrollment projections, marketing, and admissions plan;
- Determine project management timelines and milestones;
- Determine proposed facility requirements and suitable location(s) of the school;
- Address issues/strategies to ensure successful start-up and operation of the school;
- Develop a Business Plan that provides an Executive Report, recommendations, and cost profile with an overview of demand for the proposed school, costs, and ‘blueprint’ for moving forward.
Objectives Of The Business Plan The business plan wll povide a summary of the viability of your school formation project, including key measures for investors (e.g., IRR, break-even point or other appropriate measures of project value) and for lenders/donors (e.g., coverage ratios to show the project’s ability to support debt). The financial model will include sensitivity analysis to take into considerations variability in the key project assumptions. The following topic headings provide an overview of the key chapters in the market study and business plan:
- Executive Summary
- Business Description
- Pricing Strategy for Tuition
- Positioning And Competition
- Admissions And Enrollment
- School Formation Overview
- Location, Facilities, and FF&E
- Detailed Proformas, Financial Statements, and Budgets (Payroll, Capital Contributions, Financial Statement, IRR, Income Tax Loss Carry-Forward, Development Costs, Revenue, Procurement, Depreciation and Amortization, Administration Costs, Physical Plan and Maintenance Costs, Land Acquisition and Mortgage
Next Step If you are interested in our market study and business plan consulting services and would like to receive written material about HEG, or would like to discuss your particular needs, please contact HEG directly to find out more about our services. You can set this up by sending an email to [email protected] or calling directly at +1-800-687-1492. We invite you to continue browsing our web site.
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How to write a business plan for your private school project.
Starting a private school is a great way to provide students with an alternative education option that is tailored to their individual needs and interests.
It also allows for greater autonomy and flexibility in curriculum design and implementation, allowing for more personalized learning experiences.
But, before that, you need a business plan.
Creating a business plan before beginning a project is essential for success. It helps to identify potential risks and opportunities, as well as providing a roadmap for the project.
In short, a good business plan will help ensure the profitability of your private school project .
What should be covered when creating a business plan for a private school? How can it be effectively planned? What are the essential financial measures to include? What steps should I take to ensure an efficient process when writing a business plan?
Good news, you can find all the answers to these questions in the forthcoming article!
One last thing: you can avoid starting your business plan from scratch.
Feel free to download our professional business plan for a private school and tailor it to suit your project.
Designing a business plan for a private school
Is a business plan recommended for your private school project.
Yes, you should create a business plan for your private school project.
Crafting a well-structured business plan will help you to:
- gain knowledge of the private school market
- keep up with the industry's changing trends
- discover what makes a private school competitive
- understand parents' educational preferences and expectations
- come up with a winning value proposition for your independent educational institution
- examine competitor market share
- find solid competitive advantages for your private school project
- find a business model that will lead to a positive bottom line
- implement a winning strategy on the short and the long-term
- assess potential risks involved in starting a private school, such as regulatory compliance, student safety, and educational quality
Our team has created a business plan for a private school that is designed to make it easier for you to achieve all the elements listed.
How to outline a business plan for a private school?
If done well, your business plan will be a full package of content, metrics and financial data. It must be presented in a structured format, to make easy to read and digest.
When we built our business plan for a private school , we made sure to structure it propertly.
You'll come across 5 sections (Opportunity, Project, Market Research, Strategy and Finances).
1. Market Opportunity
The section number one is called "Market Opportunity".
Access relevant data and metrics for the private school project, assisting you in analyzing the opportunities and challenges within the education and schooling sector.
The data here is always fresh; we update it twice a year.
2. Project Presentation
The "Project" section is where you outline your private school project. You can describe the educational philosophy, curriculum offerings, extracurricular activities, facilities, teaching staff qualifications, admission process, and the unique value proposition that sets your school apart in providing quality education.
Remember to introduce yourself at the end of this section.
Discuss your passion for education, your vision for the private school, and how you plan to create an enriching and nurturing learning environment for students. Highlight your qualified faculty, your innovative curriculum, and your dedication to providing personalized attention and holistic development opportunities through your private school project.
We wrote some content in our business plan. Change it to fit your concept.
3. Market Research
The next item on the list is the "Market Research" section.
The purpose of this section is to introduce the market segments for your private school project.
It includes a competition study, outlining other private schools in the area. Your school's unique educational programs and competitive advantages are also highlighted. A customized SWOT analysis is included.
Within the "Strategy" section, a detailed plan spanning three years is presented, highlighting the initiatives and actions necessary to make your private school project highly profitable.
Additionally, you'll find a marketing strategy, a plan to manage risks, and a completed Business Model Canvas, tailored to a private school, in this section.
In the end, the section labeled "Finances" allows you to showcase the financial details and values of your project.
How to elaborate the Executive Summary for a private school?
The Executive Summary serves as a compact introduction to the business plan of your private school project.
Don't go beyond 2 pages; ensure you include only the critical information.
This document is designed to make the reader excited about your business plan.
In the Executive Summary of your private school project, answer these questions: what is your private school project about? who is your target market? are there other private schools in the area? what sets your school apart from them? how much funding do you require?
How to do the market analysis for a private school?
The market study of your private school project helps you understand external factors such as parent preferences for education, competition within the private school sector, and emerging trends in educational practices.
By conducting an extensive market study, a private school can understand parent and student needs, offer quality education and comprehensive programs, optimize pricing strategies, and execute targeted marketing campaigns, ultimately leading to a larger student base, increased enrollment, and a prominent position in the private education sector.
Here is what what we've put in the "Market Research" section of our business plan for a private school :
- key insights and trends in private schools, including private school enrollment rates, education quality, and the impact of specialized private school programs
- a list of potential market segments for a private school
- the competitive review
- the competitive advantages to target for a private school
The key points of the business plan for a private school
What's the business model of a private school, business model of a private school.
a private school's business model revolves around providing education services to students in a private setting. Revenue is generated through tuition fees, potentially offering additional services such as extracurricular activities or specialized programs.
The business model focuses on offering a high-quality and comprehensive curriculum, hiring qualified educators, providing modern facilities and resources, marketing to target parents and students, and building strong relationships with parents and the local community.
Success depends on establishing a positive reputation for academic excellence, attracting and retaining students, meeting regulatory requirements, effective marketing strategies, and delivering a holistic and enriching educational experience.
Business model ≠ Business plan
Avoid confusing "business plan" with "business model."
A business model is a framework that outlines how a company creates value, delivers products or services, and generates revenue.
In a business plan, you employ the Business Model Canvas as a practical tool to outline the key aspects of your business model.
Rest assured, there is a Business Model Canvas (already completed) in our business plan for a private school .
How do you identify the market segments of a private school?
Segmenting the market for your private school project involves dividing your potential students and families into different groups based on their educational needs, preferences, and demographics.
These categories may include factors such as grade levels, curriculum types, extracurricular programs, or families seeking specific educational approaches (e.g., Montessori, STEM, arts-focused).
By segmenting your market, you can offer a private school experience that caters to each segment's specific requirements. For example, you might provide elementary, middle, and high school programs for students of different grade levels, offer a comprehensive curriculum that encompasses a range of subjects and learning areas, specialize in specific educational approaches or philosophies such as Montessori, STEM (Science, Technology, Engineering, and Mathematics), or an arts-focused curriculum, or focus on offering a variety of extracurricular programs and enrichment activities that align with the interests and talents of students.
Market segmentation allows you to effectively target your marketing efforts, communicate the unique benefits of your private school, and provide a nurturing and stimulating educational environment that meets the unique needs and preferences of each student segment and their families.
In the business plan for a private school , you will find a comprehensive market segmentation that will help you identify your potential customers.
How to conduct a competitor analysis for a private school?
Without surprise, you won't be the only private school project in your area. There are other educational initiatives working towards establishing quality private schools.
Develop a solid business plan by conducting an extensive competitor analysis that evaluates their strengths and weaknesses.
Address their weaknesses (such as inadequate curriculum design, lack of extracurricular activities, or poor student support services).
Why is it crucial to notice these aspects? Because these weaknesses can impact the success of private school projects.
By focusing on these areas, you can offer a comprehensive and well-rounded education curriculum, provide qualified and dedicated teaching staff, and create a nurturing and inclusive school environment, positioning your private school project as a preferred choice for parents and students seeking quality education and holistic development.
It's what we call competitive advantages—building them is essential for a standout business.
Here are some examples of competitive advantages for a high school: experienced and dedicated teaching staff, diverse educational programs, supportive learning environment.
How to draft a SWOT analysis for a high school?
A SWOT analysis can help identify potential opportunities and threats that can affect the success of the private school project.
As you can guess, there is indeed a completed and editable SWOT matrix in our business plan for a private school
The strengths for a private school
S stands for Strengths in SWOT, representing the project's valuable strengths or advantages.
For a private school, possible strengths could include a highly qualified teaching staff, a rigorous academic curriculum, a diverse student body, and a strong emphasis on extracurricular activities.
The weaknesses for a private school
The "W" symbolizes Weaknesses, indicating the specific areas or aspects of the project that require attention.
For a private school, potential weaknesses could include inadequate funding, lack of qualified teachers, insufficient resources, and limited parental involvement.
The opportunities for a private school
The "O" in SWOT stands for Opportunities, which are positive external factors that can help the project succeed.
In the case of a private school, potential opportunities include creating an innovative curriculum, increasing student engagement, expanding the school's reach through technology, and developing community partnerships.
The threats for a private school
When we refer to the "T" in SWOT, we're referring to Threats, which are the external risks or detrimental factors that can impact the project's performance.
How to develop a marketing plan for a high school?
A marketing strategy is a necessary component of a business plan as it describes how a business will engage customers and generate sales.
A well-crafted marketing strategy will attract parents seeking quality education for their children to your private school project.
Parents won't enroll their children in your private school project without effective marketing; showcasing the quality of education, extracurricular activities, and nurturing environment is crucial.
Are you implementing effective marketing strategies for your private school project? Consider hosting open houses or informational sessions for parents, showcasing your school's unique educational programs, and utilizing targeted advertising campaigns in local communities.
Don't worry if you have no clue about marketing and communication.
How to build a solid financial plan for a high school?
A successful business plan must include detailed financial information, such as income and expense projections, cash flow statements, and a break-even analysis.
In the process of developing your business plan, you'll need to determine the expected revenue for your private school project.
The revenue forecast should be based on reliable information and reflect current market conditions.
Our financial plan for a private school is straightforward and equipped with automated checks, enabling you to validate and adjust your assumptions easily. This way, we make sure you're building solid financial projections.
It goes without saying that you'll have to develop a provisional budget for your private school project. Don't overlook any expense. By the way, we've listed them all in our financial plan!
The break-even analysis is central in the financial plan as it will tell you whether your private school project will be profitable or not.
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How to Start a Private School
Steps and Tips
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Starting a private school is a lengthy and complicated process. Fortunately, many people have done it before you, and there is much inspiration and practical advice in their examples.
In fact, browsing the history section of any established private school's website can prove extremely useful. Some of these stories will inspire you. Others will remind you that starting a school takes lots of time, money, and support. Below is a timeline for the tasks involved in starting your own private school .
Today's Private School Climate
Before embarking on the journey of starting your own private school, it's important to note the economic climate in the private school sector.
A 2019 report by Bellwether Education Partners, a national educational nonprofit, noted that in previous decades, thousands of Catholic schools closed and many other private schools had lower enrollment. They reported this was caused by the increasing tuition fees that many middle- and lower-income families weren't anymore able to afford.
In fact, The Association of Boarding Schools (TABS) published a strategic plan for 2013-2017, in which it pledged to increase efforts to "help schools identify and recruit qualified families in North America." This pledge led to the creation of the North American Boarding Initiative to address the declining enrollment in private boarding schools. This passage is taken from their website:
Again, we face a serious enrollment challenge. Domestic boarding enrollment has declined gradually, yet consistently, for more than a dozen years. It's a trend that shows no sign of reversing itself. Moreover, multiple surveys have confirmed that a lion's share of boarding school leaders identify domestic boarding as their most pressing strategic challenge. As a community of schools, it is time once again to take decisive action.
As of 2019, the statistical data provided by the Independent School Facts report for TABS displays that the actual numbers of enrollees over the previous five years have either been steady or growing slowly. Similarly, new and new private schools have been created, which probably also accounts for this growth.
At the same time, the National Association of Independent Schools remarks that even though about 40% of private schools lost enrollees between 2006 and 2014, schools in areas with economic growth, like New York City or the Western states, kept growing.
In today's day and age, it does warrant careful consideration and planning to determine if creating another private school in the current market is appropriate. This assessment will vary greatly on a number of factors, including the strength of area schools, the number of and quality of competitor schools, geographic area, and needs of the community, among others.
For example, a rural town in the midwest without strong public school options may benefit from a private school, or depending on the location, a private school might not generate enough interest there. However, in an area like New England, which is already home to more than 150 independent schools, starting a new institution might or might not be quite as successful.
1. Identify Your Niche
36-24 months before opening.
Determine what kind of school the local market needs—K-8, 9-12, day, boarding, Montessori, etc. Ask area parents and teachers for their opinions, and if you can afford it, hire a marketing company to do a survey. It will help you focus your efforts and ensure that you're making a sound business decision.
Once you determine what kind of school you will be opening, decide with how many grades you will actually start. Your long-range plans may call for a K-12 school, but it makes more sense to start small and grow solidly. Typically, you would establish the primary division, and add the upper grades over time as your resources permit.
2. Form a Committee
24 months before opening.
Form a small committee of talented supporters to begin the preliminary work. Include parents or other prominent members of your community who have financial, legal, management, and building experience. Ask for and get a commitment of time and financial support from each member.
You are undertaking important planning work which will demand much time and energy, and these people can become the core of your first board of directors. Co-opt additional paid talent, if you can afford it, to guide you through the various challenges, which will inevitably confront you.
3. Find a Home
20 months before opening.
Locate a facility to house the school or develop building plans if you will be creating your own facility from scratch. Only be aware that building your school will be immensely more expensive and time-consuming than working with an already existing building. Your architect and contractor committee members should spearhead this assignment.
At the same time, think carefully before you leap at acquiring that wonderful old mansion or vacant office space. Schools require good locations for many reasons, not the least of which is safety. Older buildings can be money pits. Instead, investigate modular buildings which will be greener as well.
18 months before opening.
File incorporation papers with your Secretary of State. The lawyer on your committee should be able to handle this for you. There are costs associated with the filing, but being on the committee, your lawyer would ideally donate their legal services to the cause.
This is a critical step in your long-term fundraising. People will give money much more readily to a legal entity or institution as opposed to a person. If you have already decided to establish your own proprietary school, you will be on your own when it comes to raising money.
5. Develop a Business Plan
Develop a business plan . This should be a blueprint of how the school is going to operate over its first five years. Always be conservative in your projections and don't try to do everything in these first years unless you have been lucky enough to find a donor to fund the program in its entirety. Make sure your plan is solid as this is what will further attract donors to your cause.
6. Develop a Budget
Develop a budget for 5 years; this is the detailed look at income and expenses. The financial person on your committee should be responsible for developing this critical document. As always, project your assumptions conservatively and factor in some wriggle room should things go wrong.
You need to develop two budgets: an operating budget and a capital budget. For example, a swimming pool or an arts facility would fall under the capital side, while planning for social security expenses would be an operating budget expense. Seek expert advice.
7. Tax-Exempt Status
16 months before opening.
Apply for tax-exempt 501(c)(3) status from the IRS. Again, your lawyer can handle this application. Submit it as early in the process as you can so that you can begin to solicit tax-deductible contributions. People and businesses will definitely look at your fundraising efforts much more favorably if you are a recognized tax-exempt organization.
Tax-exempt status might also help with local taxes, though it is recommended that you pay local taxes whenever or wherever possible, as a gesture of goodwill.
8. Choose Key Staff Members
Identify your Head of School and your Business Manager. To do that, conduct your search as widely as possible. Write job descriptions for these and all your other staff and faculty positions. You will be looking for self-starters who enjoy building something from scratch.
Once IRS approvals are in place, hire the head and the business manager. It will be up to you to provide them with the stability and focus of a steady job to get your school open; they will need to provide their expertise to ensure an opening on time.
9. Solicit Contributions
14 months before opening.
Secure your initial funding—donors and subscriptions. Plan your campaign carefully so that you can build momentum, yet are able to keep pace with actual funding needs. Appoint a dynamic leader from your planning group to ensure the success of these initial efforts.
Bake sales and car washes are not going to yield the large amount of capital which you will need. On the other hand, well-planned appeals to foundations and local philanthropists will pay off. If you can afford it, hire a professional to help you write proposals and identify donors.
10. Identify Your Faculty Requirements
It is critical to attract skilled faculty . Do so by agreeing to competitive compensation. Sell your future employees on the vision of your new school; the chance to shape something is always appealing. While it is still over a year until you open, line up as many faculty members as you can. Do not leave this important job until the last minute.
11. Spread the Word
Advertise for students. Promote the new school through service club presentations and other community groups. Design a website and set up a mailing list to keep interested parents and donors in touch with your progress. Marketing your school is something that has to be done consistently, appropriately, and effectively. If you can afford it, hire an expert to get this important job done.
12. Open for Business
9 months before opening.
Open the school office and begin admissions interviews and tours of your facilities. January before a fall opening is the latest you can do this. Ordering instructional materials, planning curricula, and devising a master timetable are just some of the tasks your professionals will have to attend to.
13. Orient and Train Your Faculty
1 month before opening.
Have faculty in place to get the school ready for opening. The first year at a new school requires endless meetings and planning sessions for the academic staff. Get your teachers on the job no later than August 1 in order to be prepared for opening day.
Depending on how lucky you are at attracting qualified teachers, you may have your hands full with this aspect of the project. Take the time needed to sell your new teachers on the school's vision. They need to buy into it, so that your school can take off with the right atmosphere.
14. Opening Day
Make this a soft opening at which you welcome your students and any interested parents at a brief assembly. Then off to classes. Teaching is what your school will be known for. It needs to begin promptly on Day One.
The formal opening ceremony should be a festive occasion. Schedule it for a few weeks after the soft opening. Faculty and students will have sorted themselves out by then. In this way, a feeling of community will be apparent, and the public impression which your new school will make will be a positive one. Be sure to invite local, regional, and state leaders.
Join national and state private school associations. You will find incomparable resources. The networking opportunities for you and your staff are virtually limitless. Plan on attending association conferences in Year One so that your school is visible. That will ensure plenty of applications for vacant positions in the following academic year.
- Be conservative in your projections of revenues and expenses even if you have a way to pay for everything.
- Make sure real estate agents are aware of the new school, as families moving into the community always ask about schools. Arrange open houses and gatherings to promote your new school.
- Submit your school's website to online databases where parents and teachers can become aware of its existence.
- Always plan your facilities with growth and expansion in mind, and be sure to keep them green as well—a sustainable school will last many years.
- “Toward Equitable Access and Affordability: How Private Schools and Microschools Seek to Serve Middle- and Low-Income Students.” Bellwether Education , 27 Aug. 2019.
- “Enrollment Trends in Independent Schools.” NAIS, 2015 .
- “Strategic Plan 2013-2017.” TABS Strategic Plan 2013-2017 .
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What to Look Out for when Writing a School Business Plan
Starting a school is possible. Your dreams and desires to expand and educate minds is feasible, as long as you have an eye on the business side of things, too. Teaching and nourishing children’s or even adult’s budding dreams and goals is rewarding. Yes, it involves detailed planning, but a good school business plan is the reason your school will succeed.
Your strategic planning is essential to the success of your unique school. The compiling of a first-rate, sound school business plan is essential to your success, because only then you will be able to see the full spectrum of the challenges you need to overcome. Follow the steps outlined in this article will ensure you will have a complete business plan for your school. ***
Click this image if you want to order our super useful school and education business plan template package for next to no money! ($14,99 US)
Interested in having a selection of full real-life school and education business plan templates in MS Word (alongside their respective financials in Excel) for your project? Order our super useful template package directly from us for a mere $14,99 US!
First Thing First: The Executive Summary of Your School Business Plan
The first part of your strategic school business plan summarizes the plan. Statements made here invite people to read onward. This is your chance to spotlight your school. A summary introduces you, and the schools theme or approach. This is your opportunity to sell the school and your concept. Your investors should finish reading your summary and already feel inspired enough to invest in your school. A few business owners prefer writing the executive summary after they complete other papers. Processing papers for investors and organization like the Small Business Administration (SBA) help new business owners refine their thoughts and ideas.
School Business Plan Tips For the Marketing Plan of Your School
Next it’s important you understand that marketing is the meat of your school’s existence. It sparks interest. Marketing fills a void in a new or old neighborhood. It may replace vacant, failing schools in the vicinity. Is there a need for your school? Can you compete or offer more than the surrounding schools? You have to answer these questions in your advertisement. Expose your school and the unique concept to divers of people. Even if they don’t have children or potential adults interested in the niche you want to teach, someone knows someone who would be a great target client. As the founder of this impressive school, you’re the composer and the engineer. The marketing plan within your school business plan convinces future patrons no other school can compete with you. How you market yourself ensures potential clients it’s worth taking a look at your entity.
Additionally, marketing is important because you have the answers. You can answer all questions because you’ve tested them with friends, family and possibly experts and market specific questions. Questions regarding the curriculum, organizational approach, number of teachers with master’s and doctorate degrees are important to clientele if your school advertises itself with high, rigorous standards. Parents want to know about your academic background, and the stature of the school.
School Business Plan: Talking Business Model
Your investors want to see a business model. It’s important for you, the school owner and investors to see a model and images of your proposed school. Entities such as the Small Business Administration guide you in the directions you need to go. Tackle decisions such as the budget, tuition, insurance costs, equipment, school supplies, and sourcing the teachers you will to employ.
Plans to enroll students count toward your success, especially with a lean business model approach. Print fliers and ask parents, volunteers and friends to distribute them in residential neighborhoods, library, community centers such as the YMCA and YWCA helps. This lowers part of the advertising costs. Additionally, you may want to compute independent specialist, part-time and substitute teachers in your budget. Consider legal counsel, this representation benefits you in the long run.
School Business Plan Financials: Ways to Finance Your New School
Financing is important. Securing enough money is important because unexpected expenses arise. You’ll need “seed capital.” This money usually comes from you and any amount you’ve managed to save, garner from friends, family and those who believe in your vision. This money, stocked up by investors and possibly bank loans, allows you to secure a building, buy equipment, supplies for teachers and students and pay employee salaries. Don’t forget to apply for federal grants. Money from grants requires you follow the government’s strict guidelines.
In Your School Business Plan, Talk of Ways to Find the Best Location
Location is not only important for residential housing, but the school’s site is essential to your project’s advancement. First, choose a group of people to mastermind with you for the selection process. These chosen people understand your goals and visions for the school, and they walk the grounds of prospective locations. Your mission for the perfect site includes reasonable cost, environment, public health and safety factors. It covers the size and shape of the building and land too.
Think about expansion and the availability for growth. Often overlooked copious factors consider doorway entry which allows for maneuvering heavy equipment including computers, refrigerators, and desks. Consider parking for buses, trucks and cars. Seek out friends and professionals who have an eye for detail and design. The investment is worth it.
Consider Hiring a Consultant for Proofing Your School Business Plan
It is advisable you keep quality consultants and experts at your fingertips. Hire a savvy business plan consulting firm to help you with the school business plan. These qualified people hold the school business plan together, an investment in a strong foundation in business planning for your school.
Talking legal, make sure you hire one or two competent people who help you meet regulations for the state, pay bills, and other requirements. This professional efficiency highlights your skills and the school’s strength. The weekly, monthly, quarterly reports prove your growth and competency. This assists you and others in measuring your projected targets.
When you follow the steps above, it meets your dreams, students’ and parents’ goals for the future, and it results in a positive rapport with the community. Additionally, your school’s influence in the district and the positive growth makes an energizing impact in the region. You can start your own school if you plan and prepare. Use your experience and skills as well as your friends and family for inspiration and support.
Don’t hesitate to take advantage of professional advice. As Napoleon Hill wisely said, “Reduce your plan to writing.” The moment you complete this, you will have definitely given concrete form to the intangible desire.” Start writing your school business plan today and you’ll realize your dreams and goals before long.
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More From Forbes
Five business lessons learned from 10 years of building a school system.
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Pamela Furr is founder and Chief Financial Officer of Puzzle Box Academy and Kaleidoscope Interventions.
For the past decade, I have been on a mission to build a new model to fix a broken system.
I worked for years in finance and insurance, but when my son was diagnosed with autism in 2007, I left that field and dedicated my life to education. I went back to school to earn my degree in early childhood education and, 10 years ago, I opened a private school with the goal of meeting the individualized needs of neurodiverse students in Florida. Our school system now has three campuses, serving people ages 2 to 23, and I believe our growth demonstrates that it is possible to provide high-quality, affordable and accessible education to all learners, while still keeping classroom ratios low and paying teachers competitive salaries.
On my journey to build a school system from the ground up, I’ve learned valuable lessons that can be applied to many different businesses and industries beyond education.
Put Experts In Charge
I realized early in my career as an educator that leaders are often put in roles that don't align with their experience. For example, principals without accounting or finance backgrounds are frequently tasked with governing school budgets. It seems like common sense to put finance experts in charge of budgets and curriculum experts in charge of curriculum. In your organization, be intentional about matching team members with their areas of interest and expertise.
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In education, it's a common misconception that all teachers are given specialized training and resources to cater to students' diverse needs. But I saw firsthand in my own studies that this isn't the case. Many teachers lack the tools and the support necessary to work with learners of various abilities and backgrounds. In our schools, we prioritize ongoing training and knowledge sharing among teams, from teachers to administrative staff.
The best resources you have are your front-line employees. Establish regular opportunities for them to discuss challenges, brainstorm solutions and celebrate successes, such as weekly huddles or monthly skillshares. Ensure that every one of your employees has a toolbox to build upon and draw from.
Foster A Culture Of Collaboration
Sharing information among team members is vital for creating a culture of collaboration. We regularly gather feedback from every department in our schools and share updates in our company newsletter so we all know what is happening across IT, HR, facilities, administrative offices and each grade level. I believe that the receptionist answering phones in the front office should have just as much knowledge as the director of HR.
Starting in 2024, we're going to expand our culture of collaboration to share our decade of experience with public and private school teachers. We plan to open doors for site visits and teach off-site workshops about developing a truly neurodiverse classroom.
Knowledge should be shared. Be generous with your teams’ expertise, both internally and externally. Find ways to bridge knowledge gaps in your industry, whether through trainings, meet-ups or online resources.
Look Beyond The Resume For Relevant Experience
You can't look at a student's profile on paper and know for certain if they are ready for a certain grade level. A 9 year old may lack the reading skills or social-emotional learning to be in third grade, even if that's where their age would place them. In the same way, you can't look at a job applicant's resume and determine if they are the right fit for a position. The resume is only one aspect of a candidate.
Take a holistic approach to hiring, and look at their education, work experience, capabilities, personality and ability to learn. Do your due diligence during the onboarding process with new employees, and pay attention to any critical gaps. Are these problems easily solvable with training, or are they going to continue to be issues? If it's the wrong fit, it's best to let them go early on, instead of waiting until their 90-day review.
Create A Culture True To Your Values
A lot of organizations today have moved away from creating a family mentality at work—but not in my environment. I often say that I have one biological child, but I’ve adopted 140 others.
This is the mentality that works in our organization because we're not dealing with numbers; we're dealing with children. Every student comes in with a story, and every employee who has dedicated their life to work in this field also has a story. You don't know what people are going through when they come into school or work, so we try to remember that every person you talk to could be in crisis, and you could be the person who either makes or breaks their day. We make care and compassion core to our company culture, but we also hold our family members accountable. If something happens that needs to be addressed, we hold a family meeting and explore each side of the story.
Foster a culture that represents your core values. Define what makes your organization tick, and make this the foundation for all of your actions and decisions.
Over the last 10 years, I've learned that with a clear mission and the right team, you can accomplish incredible things. Don’t be afraid to challenge the status quo and follow your own path to success.
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Private School Business Plan and SWOT Analysis
Private School Business Plan, Marketing Plan, How To Guide, and Funding Directory
The Private School Business Plan and Business Development toolkit features 18 different documents that you can use for capital raising or general business planning purposes. Our product line also features comprehensive information regarding to how to start a Private School business. All business planning packages come with easy-to-use instructions so that you can reduce the time needed to create a professional business plan and presentation.
Your Business Planning Package will be immediately emailed to you after you make your purchase.
Product Specifications (please see images below):
- Bank/Investor Ready!
- Complete Industry Research
- 3 Year Excel Financial Model
- Business Plan (26 to 30 pages)
- Marketing Plan (24 to 28 pages)
- 425+ Page Funding Directory
- PowerPoint Presentation
- Loan Amortization and ROI Tools
- Three SWOT Analysis Templates
- Easy to Use Instructions
- All Documents Delivered in Word, Excel, and PowerPoint Format
- Meets SBA Requirements
For many parents, a private school education is very important for their children. The variance and how much a private school education can cost substantially with smaller independent schools charging a low rate to large-scale private institutions that can charge tens of thousands of dollars per year. Private schools tend to do well in areas that have wealthier individuals given the fact that tuition is paid out-of-pocket. Most private schools are able to remain profitable and cash flow positive if they operate in either a not-for-profit or a for-profit capacity. The startup costs associated these businesses can vary greatly, but usually most private schools cost between $500,000 to $1 million to launch. It should be noted that some private schools specifically focus on much younger children and omit the later grades. For the purposes of this business plan, the private school provide services specifically for students between the ages of preschool through eighth grade. The gross margins generated from tuition are very high and usually carry margins of around 90%. Common costs that are put into the cost of goods sold include bad debt expense, fees relating to accepting credit cards, and other expenses that are associated with rendering educational services.
Most financial institutions are willing to extend a working capital line of credit or small business loan to a private school given the fact that real estate is typically acquired in conjunction with startup operations. Of course, a private school business plan is going to be required and this document should feature a three year profit and loss statement, cash analysis, balance sheet, breakeven analysis, and business ratios page. One of the other key things that needs to be addressed substantially within the business plan is the demographic analysis that will be used when developing the marketing plan. This includes taking a look at annual household income, number of families with children under the age of twelve, and the amount of money that a family is willing to spend on a private school education each year. A very detailed competitive analysis should be developed as well in order to ensure that the private school is not launching operations in a heavily saturated market. The competitive analysis should overview the tuition rates, number of students enrolled, the reputation within the community, and other relevant information.
A private school SWOT analysis should be developed as well. This document outlines the strengths, weaknesses, opportunities, and threats that are normally faced by private school businesses. For strengths, private schools are typically able to remain profitable especially when they’re located in affluent markets. The profits can be substantial once the school reaches 100% capacity.
For weaknesses, most private schools has had very high operating expenses. Expenses include facility expenses, teacher salaries, support staff salaries, school supplies, and meals. As such, an entrepreneur that starts this type of business needs to maintain a very strict control on all underlying costs.
For opportunities, private schools can expand by simply adding additional grades if they have the facility capacity to do so. In some cases, some private schools have taken the franchising their name so that third-party entrepreneurs can launch similar institutions in markets outside of the company’s initial target market.
For threats, a major economic recession can impact the way that a private school conducts operations. Many parents may turn to using public school systems rather than private schools when a major economic recession occurs.
A private school marketing plan also needs to be developed in order to ensure that the business can be very quickly found by parents that want to provide their children with a private school education. This marketing plan should focus not only in maintaining an expensive online presence but also a large presence within the community. Many private schools will seek to work with public school teachers in order to provide referrals to families that are looking for a private school education. Many of these entrepreneurs will also maintain relationships with area guidance counselors.
As it relates to the company’s website, an expansive platform that showcases the grades covered, subjects covered, accreditation, tuition costs, and information about the facilities should be included within the marketing plan. This website relisted among all major search engines. One of the other things that many entrepreneurs do that are getting into the private school industry is by enrolling themselves in local chambers of commerce as well as regional educational associations so that the brand name of the businesses established even prior to the onset of operations.
In affluent areas as well as up-and-coming areas, private schools can be a great source of educational services to families that want to provide their children with a comprehensive elementary and middle school education. While these businesses do have high operating expenses and the revenues can be subject to a change in the economy, most of these businesses are able to remain profitable and cash flow positive. For an entrepreneur that has extensive experience in the field of education – these can be lucrative businesses that have great scalability potential.
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Private School Excel Financial Model
- Education , Financial Excel Model , Financial Excel Template , Browse by Categories , Browse by Industry , Deals , Education Industry Financial Model
$ 350 $ 245
Value your business by using the most accurate and dynamic financial model. Oak Business Consultants has prepared for you a great Financial Model Template that contains all important statements and financial analysis required to draft a Financial Plan. Private School Financial Model is easy to use the template with Revenue inputs, Operational Cost, Marketing Budget, Growth rate, Targeted number of Customers in the next 5 years.
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- This Product: Private School Excel Financial Model - $ 350 $ 245
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Table of Contents
After investing your time, energy, and money in establishing a school, it is important that you have a financial analysis for a school that you can believe in. Opening any business is hard work and carries a risk – schools are no exception! Having a financial feasibility plan can allow you to move forward with confidence. Private School Excel Financial Model provides a school with a clear view of how it intends to use its resources.
Similar Business Model
Trinity School, The Brearley School, and The Davidson Academy of Nevada
Introduction to Private School Excel Financial Model Template
The Private School Excel Financial model contains the three financial statements, including the cash flows , and calculates the relevant metrics (Break-even Analysis, Diagnostic Tools, Project evaluation, and Charts). The financing options for the project include a standard long-term loan, an investment made by the investors, and, of course, a marketing sheet (including automated inbound and outbound marketing costs sheet, which also contains how many customers will achieve as a result).
So a quick overview of the Financial Model , in the contents tab, you can see the structure of the model and, by clicking on any of the headlines, be redirected to the relevant worksheet.
How It Works
On the Input tab, you can feed the financial information for the model, such as sales price, cost, expenses, etc. Inputs are always depicted with a Peach fill and grey letters, calls up (that is, direct links from other cells) are filled in grey with black letters, while calculations are depicted with white fill and black characters.
In the sensitivity analysis tab, you can see a high-level report with the main business scenarios. The tab shows the company’s profit in case of any uncertainty. For example, if the cost or expenses increase by 10%.
Another useful tab is the break-even analysis, where you can see the items needed to be sold daily and their currency value to break even .
Calculations: Here, all calculations are performed The revenues are calculated based on the product or services sold, promotion, pricing, promotions, and marketing campaign , and deducting the business variable and fixed costs, the operating profit is resulting. The interest and depreciation will be calculated based on the assets financed and the gearing of the financing. With the help of working capital assumptions, we have measured the impact on business cycles. In the last, depending on the level of the investment, the relevant debt financing is calculated.
Everything aggregates in the PnL Monthly tab into the relevant statements: profit and loss, balance sheet, and cash flow every month.
Moving to the Project Valuation tab, a company valuation is performed by using the free cash flows with discount rates to the firm and then a series of investment metrics are presented (IRR, NPV , ROE).
In the Dashboard tab: Various graphs present the revenues, cash analysis, break-even analysis, sensitivity, assets vs liabilities, startup summary, etc.
Key Inputs of Private School Excel Financial Model Template
- The growth rate, Price, and Expense.
- Tuition Fee-Related Revenue Assumptions
- Bus Revenue Assumptions
- Cafetaria Revenue
- School Capacity & Land Assumptions
- Marketing Budget Sheet (which measures how many customers we get from marketing).
- Average Payable and Receivable days your business is following.
- Cost of Goods.
- Fixed Asset and Capital Expenditure.
- Investment table
Key Features of Private School Excel Financial Model Template
This financial model template contains inputs that, when changed, impact the calculations; therefore, the changes are applied to all relevant sheets. This financial model always has built-in flexibility to display different outcomes or final calculations based on this sheet’s changes.
A start-up summary tab includes the total cost incurred at the start of business and capital expenditure, how much cash has been injected by the company so far, and based on the number of months, the amount of investment required is calculated.
A Startup Summary helps you take a realistic view of your idea and double-check whether it’s the business has enough funds to support operations.
Private School Excel Financial Model Monthly & Yearly Income Statement
The Private School Excel Financial Model provides the monthly and yearly income statement structure and a framework for creating a full corporate forecasting model tailored to your business.
A key feature of the Private School Financial Model is that it is “integrated,” which means that the Income Statement is modeled to accurately capture the connection and interlinkages of the various line business items. An integrated financial model is powerful since it enables the Financial Model user to change any assumption in one part of the statement to see how it impacts all other parts of the statements accurately and consistently.
The monthly Income Statement sheet of the Private School Excel Financial Model is perfect for those who require regular reporting and details. Additionally, Income Statement contains all revenue streamlines with gross and net earnings linked with a revenue analysis sheet to ensure accurate reporting. Oak Business Consultants understands every School business’s goal . Therefore, we have developed a mechanism that helps business owners determine whether they are making profits.
Furthermore, the Yearly Income Statement gives you complete insights into revenue and general & administrative expenses. The Yearly Income Statement also contains several graphs, assumptions, ratios, margins, net profit, earnings, cost of services, and profit after tax.
This balance sheet enables you to analyze your position of current assets, fixed assets, liabilities, and equity. This also allows you to monitor your accounts receivable, accounts payable, accrued expenses, etc. Therefore this specific financial model gives you the perfect space to analyze your key financial balance accounts.
The Cash Flow Statement is the vital part of the three statements that report the cash spent and generated during a specific period. The Cash Flow Statements act as a bridge between the income statement and balance sheet by how money has moved in and out of business.
Three main sections of the Cash flow Statement:
- Operating Activities : We have included all cash in and out related to the operations of the business
- Investing Activities : Cash from the disposal or acquisition of an will include in this section.
- Financing Activities : We have separately made a loan-related tab where you can enter all loan-related information thee. The tab is linked to the Financing Activities of Cash flow Statement.
The Cashflow Statement in our Model contains a dedicated sheet to monitor and analyze your company cash-ins and out. This cash flow statement is based on several key inputs, such as Payable and Receivable Days, yearly income, working capital, long-term debt, net cash, etc. This calculation computes your net cash flow and beginning and end cash balances. This is a perfect template for your company’s cash flow management.
A break-even analysis can help you measure how different scenarios might play out financially. For example, if you increase the marketing budget or add another employee to the payroll, how many extra sales will be needed to recover that additional expense?
We have included a Break-even analysis in our Financial Model , which will help the user to determine sales. The break-even analysis will help you know, at a glance, the profits generated at the various sales levels. The Break-Even Analysis is where your total sales contribution refers to fixed cost at zero profit and loss. This Technique is primarily based on marginal costing, which behaves differently at various levels of output activity.
Since the table calculates Return on Investment, Investor’s Future Equity Share, and Cash Burn Rate Analysis, analyzing the company’s performance becomes easy to capture potential investors.
This Diagnostic sheet is a new inclusion to our financial model. This automatically explains the condition of the business. For example, if your company’s profit is 30% of the total sales. The sheet will include favorable comments (As mentioned above in the picture). The comments automatically connected to the numbers of financial data in the income statement, balance sheet, and Cash flow. The Diagnostic Sheet is beneficial to give the company’s insights in just one line.
Users and readers respond and process visual graphs better than data. Furthermore, This dashboard provides you with a graphical management tool that enables you to track all your relevant financial KPIs , improve cash flow management, and track expenses, sales, and net revenue in detail to meet and outperform the financial objectives of your business.
Benefits of Private School Excel Financial Model Template
Encapsulate Company Performance- The Private School Excel Financial Model analysis simplifies a company’s financial statements. It allows the user to express critical profitability and financial position information in just a few numbers. For example, the company’s net profit margin encapsulates the net effect of a company’s revenues and all expenses. It will enable the user to conclude a company’s profitability without going through lengthy account statements.
Bottom Line – A Private School Excel financial model can be the key to your company’s better and informed future. Succeeding in planning your Company’s finances well will mean overall success in making wise investment decisions, purchasing the right operating assets, controlling costs, and determining company valuation .
Accommodates Investors – This model provides valuation and performance analysis charts. It enables the investors and banks to determine the company’s actual worth considering lending funds to your company.
Based on Financial Principles – We researched a school business model in-depth. So this financial model was created with logically correct financial and economic principles and assumptions.
Properly Integrated – The model assumptions and calculations are structurally integrated. So the change in the main sheet will automatically lead to the change in all related sheets easily.
Visualization Tool – This Financial model also prepares a clear communication of the quantitative outcomes. As obtained by calculations via various graphs and charts . Therefore, the user does not need to pay much attention to the financial model’s inner workings.
This Product Includes: 1 Excel File
1 review for Private School Excel Financial Model
Mary James – August 8, 2021
Excellent service and an informative model.
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- The Weekend Report
What are private schools really selling?
They no longer have a stranglehold on Oxbridge and would lose tax breaks under Labour. Can elite education survive?
By Melissa Denes
On a warm evening in south London the families stream down sunlit lanes and through the school gates. The light is golden, the children are golden, piling out of Range Rovers with tinted windows. The families are taken two-by-two on a tour of the architect-designed, multi-award-winning campus, through the new concert hall with its vaulted ceiling and the gardens tended to National Trust standards. Afterwards they gather for tea and a chance to quiz the teachers. Many of the children know each other from prep school, their parents from their jobs in finance and the law – futures which the children will one day inherit, all being well.
This is what British private schools sell, and have sold since the wealthy began educating their children independently of the Church at the end of the 14th century: the promise that privilege can be handed down from one generation to the next. At a thousand recent open days like this one, headteachers have reassured parents that this gilded form of education will continue unchanged.
But change seems unavoidable. If Labour wins the next general election, Keir Starmer’s cabinet (as it stands) will be the most state-school educated in history. Labour has also promised to remove the tax exemptions on VAT and business rates that currently save the richest schools millions of pounds a year. Meanwhile, the disproportionate number of private-school pupils admitted to Oxford and Cambridge universities continues to fall – from more than 50 per cent in the 1980s and 1990s , to 32 per cent (Oxford) and 27 per cent (Cambridge) in 2022.
This autumn I attended open days at three of England’s most exclusive schools , two day and one boarding, to understand how they plan to cope with these changes. What, in 2023, makes them worth fees of between £15,000 and £65,000 a year? To protect their privacy I have not identified the schools, and have anonymised details here. But their core promise is much the same: invest in your child, and they will succeed.
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If they lose their exemptions, private schools will either pass the cost on to parents, split the difference, or absorb it completely. The wealthier institutions might sell off a playing field, host more weddings and summer camps, or open another branch in China (private schools made £29m profit from overseas franchises in 2021-22 ).
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But most of all, they will need to persuade parents that a privileged future can still be bought – that the 7 per cent of British pupils who attend fee-paying schools will get the best grades, the best universities, the best-paid jobs, the best connections, even as society around them strives to become more equal. Addressing a hall full of small boys in blazers, one master told them that their greatest challenge in life would be people thinking they were entitled: they would need to prove that they were not.
Over tea and mini quiches in the airy school canteen, the Oxbridge question came up quickly. What was the school doing, one father asked, about the fact that pupils from state schools now stand a better chance of getting into England’s two most prestigious universities?
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It was more of a challenge than it used to be, was the way one teacher wanted to put it. Another described the falling percentage of private-school admissions, without irony, as “social engineering”. But Oxbridge was not the be all and end all, insisted another. Behind him a list of university places secured by recent leavers was displayed on a map of Britain that showed Oxford and Cambridge at a hundred times their actual size. Students were also headed to Durham, University College London, Bristol and, increasingly, American universities, where a private education is seen as a bonus and not an impediment. In the end, it was about producing good humans, the teachers agreed. It was about who you would be at 25 rather than 18. Admittedly, that was harder to track.
[See also: Does Labour now support private schools? ]
For many schools the big worry about paying VAT, and therefore charging higher fees , was that they would lose the crucial middle tier of parents – the doctors, solicitors, civil servants, those in the creative industries. These people, one teacher said, were "the glue". Without the middle classes, pupils would be either extremely wealthy or on bursaries; already an increasing percentage come from overseas. Nobody said it, but while private schools retain their charitable status (Labour has given up an earlier pledge to end it), they will need to look like the “aspirational” choice – something within reach of the totemic hard-working parent who has made great sacrifices. Could a pharmacist and a GP today afford five years at Winchester (£250,000), as Rishi Sunak’s parents did? Possibly not – and private education is more vulnerable to reform if it becomes a marginal project for the super-rich.
Added to this was the prospect of a cultural shift, and a putative Labour government in which just 13 per cent of ministers attended private school. (Sunak’s current cabinet is 63 per cent privately educated, while Boris Johnson’s first was 64 per cent ; Tony Blair and Gordon Brown’s initial cabinets stood at 32 per cent.) This is becoming a hostile environment for the independent sector and, worse still, an argument against its existence: if the women and men who run the country don’t need a private education, who does?
Rumours of the death of private schools have been either greatly exaggerated or a long time coming, depending on your point of view. Graham Greene, who was miserable to the point of a suicide attempt at Berkhamsted, where his father was headmaster, declared private schools “doomed” in 1934. George Orwell recalled his time at the brutal, loveless St Cyprian’s prep school in Eastbourne as if it belonged to another era, writing in an essay published in 1952 that “the society that nourished it is dead”.
And yet they have survived, embraced by Conservative governments staffed by Old Boys and largely untouched by Labour governments, whose Old Boys have feared the charge of hypocrisy and focused instead on the state sector. For decades after the Second World War there was a stubborn belief on the left that private schools would become an irrelevance all on their own, just as soon as state schools became equally world-beating. Clement Attlee was too fond of his alma mater Haileybury to interfere, and Harold Wilson, a grammar school boy, was not much interested in reform.
In opposition, Wilson’s future education secretary Anthony Crosland had advocated the radical step of assimilating the private sector into the state. “The public schools offend… against any ideal of social cohesion and democracy,” he wrote in 1956. In power, however, Crosland’s 1968 Public Schools Commission settled for a less epoch-shattering proposal of 47,000 state-assisted boarding school places. As David Kynaston and Francis Green write in Engines of Privilege , their absorbing history of British private schools, public opinion was against Crosland: a Sunday Times poll “demonstrated a clear majority – 67 per cent of voters – in favour of leaving the public schools as they were”.
Since then Labour policy has veered between abolition (Michael Foot, Roy Hattersley), integration and agnosticism (New Labour). Michael Gove , the former Conservative education secretary, has attacked private schools more than Tony Blair ever did, writing in 2017 of his “continuing surprise [that] we still consider the education of the children of plutocrats and oligarchs to be a charitable activity”. Like Starmer (Reigate Grammar), Gove (the fee-paying Robert Gordon’s College in Aberdeen) made the case for an end to VAT and business rate exemptions; like Starmer, he was accused of launching a class war, a tax raid, a purge of the posh.
This is a constant theme: that the critics of private education are driven by ideology and envy, rather than any genuine desire to improve social mobility. In this sense, some argue, the two main parties are as bad as each other. Sir Anthony Seldon, the headmaster of Epsom College, told me he hoped for an end to party politics: “After ten education secretaries and 13 years of muddle and underachievement, the country needs a coherent, long-term policy.” By this, he meant ideas such as those proposed by the Times Education Commission , which he recently chaired, among them a British baccalaureate and a laptop for every child. Seldon felt there were bigger issues at stake than charitable status, such as a shortage of teachers and a failure to embrace AI technology: “It would be a terrible shame, when there is an ocean of accumulated needs, if political priorities continued under Labour to trump educational ones.”
But can a new government in urgent need of money afford tax breaks while the gap between spending on private- and state-school pupils widens? This summer the Institute for Fiscal Studies (IFS) calculated that average private-school fees were 90 per cent higher than state school spending per pupil ; in 2010 that gap was 40 per cent. The Times Education Commission had less to say about this, remarking that “some blame the existence of fee-paying private schools for the social divides in education but… the real problem is the failure of the state system to get the best out of every pupil”. It did, however, commission a YouGov poll, asking respondents if they would support ending charitable status for private schools. The result was one Crosland could only have dreamed of 55 years ago: 64 per cent said yes.
[See also: The original woke capitalists ]
Ask most teachers at an independent school why private is better than state, and you will get a blank look: you might as well march into a Porsche showroom and ask what’s wrong with a Skoda. As one parent recently posted on Mumsnet (cars are a popular analogy): “People pay the fees for a reason. Would you drive a BMW or a Nissan? If money is no option, possibly a BMW, right? People pay for a BMW for two reasons. One is they can afford it and two is they like it.”
Parents can tell themselves it’s a free market, and their children are worth it. But the sector also sees itself as delivering a social good: the Independent Schools Council (ISC) argues that private schools earn their charitable status because, among other things, they take the pressure off a challenged state system and run partnerships with the less fortunate. They are, however, allowed to define for themselves what constitutes a “public benefit” having established in 2011, after a long legal battle with the Charity Commission , their right to judge their own social worth.
But private schools do cost the rest of us money, through “tax expenditure” – the money the state doesn’t get to spend on other schools (or paramedics, or buses) because it has allowed major participants in the economy to avoid paying tax . This sum – an estimated £3bn a year – could, for instance, more than quadruple the national libraries budget of £780m. In the 2021-22 financial year Eton College (which I did not visit) would have paid more than £10m in VAT were it charged at 20 per cent on the £50.6m in fees shown in its accounts. Add in exemptions for business rates, corporation tax on tens of millions in investment income, and gift aid on millions more in donations, and the taxpayer effectively subsidises an Eton boy at a much higher rate than the average state-school pupil.
It was hard, sitting in the wood-panelled halls with their oil paintings of alumni and state-of-the-art sound systems, to think of the primary school fighting closure near me in east London, its modest playground never completed despite the years of cake sales and bingo nights, and not feel a kind of rage on behalf of the 93 per cent. It was hard to see the posters for Black History Month, advertising an ambitious talks programme and series of workshops, and not notice that, in the heart of London, few of the children or staff were black. Some people will tell you the differences between state and private are exaggerated, but at the elite end there is a canyon between them.
Beyond the prospect of paying more tax, private schools now face the deeper question of what place they occupy in the culture. Institutions that once sold themselves as socially and financially exclusive have discovered a new interest in diversity and inclusion. Many private schools are still recovering from the triple shock of 2020, which as well as Covid saw the institutional challenges of Everyone’s Invited, the student-led movement to expose sexual harassment in schools , and Black Lives Matter. In their wake came new African-Caribbean societies, decolonised curricula, LGBTQ clubs and feminist sororities.
Last October students at King’s College School Wimbledon (£26,000 a year) and Wimbledon High School (£23,000) convened a conference at which22 schools met to discuss “inclusive communities and civil discourse”. In the speeches there was a sense that the children were compromised by the privilege their parents had paid for: how do you square social justice with your own deliberate (and expensive) social exclusion? This new progressive mood was a problem throughout the sector, Katharine Birbalsingh , headteacher of Michaela Community School, a free school, warned the National Conservative Conference in May: “If you don’t like the woke agenda, then you had better avoid private schools like the plague. As sure as night follows day, the more privileged the space, the more woke it is.”
At more than one school I visited the teachers wanted to place an emphasis on joy and kindness: the children would be stretched far beyond the national curriculum (As and A*s were a given), but they would also emerge as accountable adults. They would take part in community projects – tea with the elderly, mentoring state school children – which had the dual benefit of fulfilling the schools’ charitable obligations and preparing pupils for re-entry to the real world. You will not be in a bubble, said one teacher, though a bubble seemed very much what was on offer.
Gone is the emotional repression and physical violence which produced generations of sadists and spies, the cold baths and beatings of Lindsay Anderson’s If or Rupert Everett in Another Country . Starmer plans to spend a portion of the £1.6bn raised from taxing private schools on adolescent mental health provision (the rest on 6,500 new teachers); in the meantime, on-site counsellors and well-being centres are something only the elite schools can offer. Felsted School in Essex (fees from £29,000 to £44,000) is among many to provide one-to-one therapy for pupils and teachers, alongside a “large sensory room with attractive lighting and soft music”.
If the point is to produce “good humans”, what sort are private schools selling? Once this was clear: the leaders of Empire and captains of industry, the colonels and Supreme Court judges. Could you still hint at all this, while delivering a stronger side of compassion?
For parents who can afford the most expensive private schools, diversity and inclusion are perhaps of less interest than smaller class sizes, well-equipped labs and studios, immaculate sports facilities, overseas trips, higher grades and further education teams (one school I visited had a dozen staff, including three North America specialists, working on university applications). Research has shown that more private-school pupils benefit from extra time in exams (typically awarded for a dyslexia, autism, ADHD diagnosis or other extenuating circumstances), as well as from re-marked papers. Last year North London Collegiate girls’ school (£22,000 a year) was among several private schools to be investigated , after 90 per cent of its 2021 A-level entries were awarded an A* by teacher assessment, exams having been cancelled during the pandemic (the rest got As). An overreach had given them the highest marks in the country.
If exams and university admissions are on some level a game, private schools are very, very adept at playing it. At one school, while children lined their pockets with KitKats behind her, a teacher summed up the benefits of private over state. Could your child thrive in a class of 30? Did they have learning needs that required additional time in exams? Did you want to spend every weekend driving them between activities when everything was right here? She gestured to the pool, the theatre, the athletics track, the sweeping stone staircase up to the great hall. Architecture was another benefit in kind: pupils would be at home in the otherwise intimidating spaces of the Oxford and Cambridge colleges, the Palace of Westminster, the Inns of Court, the Bank of England.
In his brilliantly excoriating book, Sad Little Men , Richard Beard recalls his induction into this world, the “total institution” of Radley College while a boarder in the 1980s, writing: “We passed through the in-between places with their in-between people on the way from one privileged stronghold to the next.” Public schools like Radley and Eton are an education in myopia and arrogance, he argues, and at the Covid inquiry, the callousness of Boris Johnson’s No 10 has proved his point.
Private schools also justify their charitable status with the claim that they are not only for the elite: means-tested bursaries make them accessible to all (so long as you are very bright, or athletic, or ideally both). The ISC claims that a third of children in private education now receive some form of financial assistance , even if only 1 per cent are on full bursaries. But look at the small print, and the public benefit grows a little hazier: you can apply for a 2024 bursary at St Paul’s Girls’ School (up to £32,000 a year) with a household income of up to £140,000 and property equity of £1.3m, though “where a family owns two or more additional properties, they are unlikely to qualify”. Westminster School (fees of £35,000-£50,000) does not have an upper financial threshold for bursary applications.
But what about the smaller places, Labour’s critics ask – the unflashy boarding schools in under-served parts of the country, the specialist or religious institutions that meet a need the state sector can’t? These will have no choice but to pass the increased costs on to parents, who will look elsewhere, and what then? Is the closure of these schools a generational opportunity to rebalance the scales of inequality – or a disaster?
There is little evidence that higher fees will cause a mass exodus to the state sector – the IFS has calculated that between 3 and 7 per cent of pupils might move , at a cost of £100-300m – a manageable dent in Starmer’s £1.6bn. For the shadow education secretary, Bridget Phillipson, the status quo of a two-tier system is too bleak an alternative. “It is inexcusable that we give tax breaks to private schools when we could be putting that money into driving higher standards in state schools,” she told the Times in April, the sort of opinion that earned her the disdain of the ISC. In private messages, these normally smooth operators agreed that Phillipson was “very chippy” , ignorant (“she doesn’t know diddly”) and easily outmanoeuvred (“it is very easy to make her sound unreasonable by keeping your cool”). The ISC hosted a forlorn drinks reception at the Labour Party conference a few months after these messages were revealed, but the damage was done: not one of the 40 invited MPs showed up. “We are not the enemy,” one head complained to the Daily Mail .
Private schools and their patrons are on the defensive. By retaining their charitable status, they will keep benefits including gift aid (a £10m donation can still be upgraded into a £12.5m new sports hall), VAT relief on products and services, exemptions from stamp duty, capital gains and corporation tax under a Labour government – but for how long? As de facto businesses, they will have to adapt. Already bursars are on a war footing – taking advantage of tax relief on building projects, or encouraging parents to pay several years’ worth of fees upfront. Many will reinvent themselves as heritage brands for export, with more pupils in Dubai or Mumbai than the Home Counties.
I was a bursary student at a fee-paying school myself, as well as others that were state-funded, and have benefited from their advantages. But as an adult, I reject the inequality and entitlement at their heart; I’m also not sure that privilege and social segregation is the best preparation for life. I don’t blame parents for choosing these schools. I do blame political inertia for allowing the lie that their subsidy is a public benefit.
We should not pretend that private schools are charities, or that they aspire to be truly reflective of society. The implicit promise, at every school I visited and in every brochure, is one of exceptionalism – that wealth will buy your children advantage, as well as (this is unsaid) elevating them away from the wrong sort of children: the disruptive, the unambitious. Private education is a luxury service, diverting money from the state.
Rachel Reeves got one of her biggest cheers at the Labour Party conference when she confirmed the lifting of tax exemptions, but the party could be far bolder. The night before her speech, at a fringe event hosted by the think tank Private Education Policy Forum , two headteachers accused Labour of mere “sniping” and a lack of vision. Where were the big ideas around integrating state and private, for instance, or more vocational schools? Britain had been obsessed with a question it couldn’t answer for too long, said Hans Broekman, the laconic Dutch principal of Liverpool College, an independent school he had transferred to the state sector: it was time for a more radical reimagining of what education could be, for everyone.
At the autumn open days, as the families took their seats in the great halls, the schools played black and white footage of 1930s pupils playing hockey and leapfrog, walking jerkily arm in arm through the cloisters. The headmasters and headmistresses spoke of their love of the school motto, the values these had enshrined over the centuries. (Eton’s is “Floreat Etona”, May Eton Flourish – not Britain, not its pupils, just Eton itself.) The shadows lengthened on the cricket field and the names of the Oxford scholars, inscribed in gold leaf on the walls, gleamed. There was a reassuring sense of timelessness, that nothing had changed in 200 years, and that nothing much would change. This, in the end, was what private schools were selling: a form of insulation, a golden ticket to the future and to an unequal past, one that many others would like to leave behind. The schools will fight to the death to preserve it, and have done since the 14th century. But in power, will Labour push for a revolution?
[See also: Education's inequality curse ]
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95 best private schools in Moscow for foreign students. Description, rankings, 2024 fees
Education information, moscow private schools: prestigious education for international students, features of studying in moscow private schools for foreign students, advantages and disadvantages of english schools, top 35 best schools in the usa - 2024 smapse rankings, top 14 best schools in switzerland 2024, top 12 best schools in canada 2024, best boarding schools in england - 2024 smapse rankings.
Today, Moscow is one of the most popular destination for educational tourism. SMAPSE offers you more than 70 best private schools where international students can get advanced and balanced education. Moscow schools provide a wide range of courses, you can choose from intensive language courses to special studying programs for teachers. Private schools in Moscow is the best choice for those who wish to combine effective studies with exciting experience of studying in Russia. Qualified native-speakers as teachers, various entertainment facilities and interesting culture - everything will make your studying abroad unforgettable.
Please, don't hesitate to contact SMAPSE experts at any time as they are always ready to help you and answer all questions.
The best private schools in Moscow offer high-quality programs for children from all over the world at all levels of secondary education. The school system in Russia has a number of advantages, as universality and inclusiveness. Students study a whole range of disciplines, that contributes to comprehensive development and wide erudition. Moscow is a huge metropolis, the largest city in Europe and one of the largest in the world.
Today, the need for private institutions is very high, and in recent years the situation has undergone significant changes - new institutions and departments of international schools are constantly opening. More and more children and adults from all over the world come to Moscow to receive a prestigious education. Along with the increase in the number of private schools and general development of education in the country, the number of foreign students is growing annually.
Prices and tuition fees are quite different - you can choose the right option for any request. The school year follows the generally accepted calendar in Russia: it begins in September and lasts until May-June with a long break for the New Year holidays and shorter autumn and spring holidays. Levels of education include elementary, middle and high school, and gradually International Baccalaureate is spreading more and more. The teaching staff of private schools is formed from among Russian and foreign specialists who have a high level of qualification and rich experience, regularly win various competitions. Academic classes, as a rule, are supplemented by active sports and creativity - the studying system involves the comprehensive development of students. Confident, responsible and purposeful young people who can change the world for the better come out of the walls of private schools. Moscow gives children great impressions and great opportunities for pastime and leisure: a huge number of monuments and attractions are concentrated here.
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