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After School Program Business Plan [Sample Template]

By: Author Tony Martins Ajaero

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Are you about starting an after school program? If YES, here is a detailed sample after school program business plan template & feasibility report you can use for FREE .

Engaging children in fun, creative and educative activities when they are not in school is one sure way of making money in the United States hence the thriving nature of after school businesses.

So, if you are looking for a business to establish as an entertainer or children-oriented business person, you could start an after school program business.

Opening an after school business in an area with loads of children of school age but fewer recreational centers can be very lucrative.

The truth is that one of the easiest ways for parents to get their children active and happy during holidays or even at weekends is to take them to after school program centers.

Starting an after school program business comes with its own fair share of challenges, but that does not rule out the fact that it is indeed a profitable business venture.

An aspiring entrepreneur can either choose to start by choosing a niche or offering general after school activities. Below is a sample after school program business plan template that can help you to successfully write your own with little or no difficulty.

A Sample After School Program Business Plan Template

1. industry overview.

The After-School Program Providers industry comprises of establishments that organize youth programs that take place outside of the traditional school day. After-school programs can occur at various times of the day and in a variety of places, including the school building, community centers, libraries or parks.

Activities include everything from sports and study groups to performing and creative arts. As many industry operators are nonprofit organizations, they are exempt from federal income tax. Players in this industry also operate franchised fitness and recreational sports facilities for children aged 18 and younger.

The After-School Program Providers industry has indeed coped well over the last five years, as it recovered from the economic downturn that affected most businesses in the united states. Rising per capita disposable income as well as growing awareness of the benefits of playing and exercising regularly, especially in response to the rising childhood obesity rate, have driven demand for this business.

Going forward, rising per capita disposable income and lower unemployment levels will continue to drive up demand for franchises. The After-School Program Providers industry is indeed a very large industry and pretty much thriving in all parts of the world.

Statistics has it that in the United States of America alone, there are about 224,792 licensed and registered After-School Program Providers responsible for employing about 1,083,089 employees and the industry rakes in a whooping sum of $23 billion annually with an annual growth rate projected at 2.3 percent.

Please note that the After-School Program Providers industry has no companies with major market shares. According to IBISWorld, the After-School Program Providers industry organizes youth programs that take place outside the traditional school day.

After-school programs are held in a variety of locations, including schools, community centers, libraries or parks. Activities are wide ranging but often include sports, homework-assistance, and opportunities for creative expression. Over the five years to 2018, the number of students participating in after-school activities has risen due to increased demand, a large portion of which remains unmet.

Rising per capita disposable income and greater workforce participation among two-parent households have driven revenue growth for the industry. Over the five years to 2018, revenue for the industry is estimated to increase an annualized rate.

According to the most recent 2009 survey conducted by the Afterschool Alliance, about 8.4 million children participate in after-school programs nationwide for an average of 8.1 hours per week. Despite the number of children in after-school programs having steadily risen from 2004 to 2009, participation has since stagnated with the onset of the recession.

High unemployment allowed more parents to supervise their children instead of enrolling them in industry programs, mitigating growth in participation rates since 2009. In recent time, the industry has experienced revenue growth, despite many families being time – strapped.

While the industry contended with mounting competition from alternative leisure activities, such as bouncy castles and cinemas, many operators generated industry revenue growth on the basis of convenience. In the coming years, the industry revenue is forecast to grow as the After-School Program Providers continue to enhance their product portfolios to attract children and families, despite their reduced leisure time.

Starting an after-school program business in the United States of America can be stressful, it requires enough cash to acquire land large enough to accommodate the kind of activities you want to start and also cash equip the indoor and outdoor playground facility to meet the standard expected by potential users.

2. Executive Summary

Brighter Future® After School Program Provider, Inc. is a licensed after school program provider that will be located in a growing community in East Rutherford – New Jersey. Our basic aim of setting up the business is to contribute our quota in ensuring that children who live in East Rutherford and neighboring towns engage in after school activities that will help them stay off crime and also for them to have fun.

We are committed to nurturing the play, imagination and creative side of children. We have been able to secure a standard indoor playground facility in a central and easy to locate area in East Rutherford – New Jersey.

Our aim of starting the business is to engage children in after school activities that include sports, homework-assistance, opportunities for creative expression, physical activities, educational assistance, food and concessions, music and art, workforce development and family activities.

We are well equipped to services the whole family cum community as well as visitors and travelers. Brighter Future® After School Program Provider, Inc. is going to become the leading after school program provider in the whole of East Rutherford – New Jersey and we will work hard to build our business to match the needs of the average child under the age of 18.

Before launching the business, we conducted a thorough market research and feasibility studies and we came to the conclusion that East Rutherford – New Jersey community is the right place to open our business. Brighter Future®

After School Program Provider, Inc. will at all times demonstrate her commitment to sustainability, both individually and as a business, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely. Brighter Future® After School Program Provider, Inc. is owned and managed by Mercy Colby and her immediate family members.

Mrs. Mercy Colby has robust experience in the children entertainment and family recreation industry and she possess B.Ed. in Physical and Health Education.

3. Our Products and Services

Brighter Future® After School Program Provider, Inc. is in the After-School Program Providers industry to provide children’s fitness center, entertainment and recreation facility for residents of East Rutherford – New Jersey which is why we have been able to put up an outdoor and indoor playground facility that can help us achieve the goal.

We are optimistic that everyone who enroll in our after school program will definitely derive fun and of course have value for their money and time. These are the activities that will be made available to our clients;

  • Standalone academic programs
  • Standalone child care
  • Other after-school programs
  • Gymnastics instruction
  • Dance instruction
  • Swimming instruction
  • Additional children’s fitness activities instruction
  • Homework-assistance, opportunities for creative expression, physical activities, educational assistance, food and concessions, music and art.

4. Our Mission and Vision Statement

  • Our Vision is to build a world – class after-school program business and also to contribute our quota in encouraging families and children in East Rutherford – New Jersey to actively engage in creative and recreational activities.
  • Our mission for establishing Brighter Future® After School Program Provider, Inc. is to create a movement in the community that supports total engagement of children of school age in after school programs (creative and recreational activities).
  • We want to contribute our quota towards ensuring that East Rutherford – New Jersey community produces some of the brightest and crime – free children of school age in the whole of the United States of America.

Our Business Structure

Brighter Future® After School Program Provider, Inc. is in business to become the leading after school program providers in the whole of East Rutherford – New Jersey and we are fully aware that it will take the right activities, management and organizational structure to achieve our goal.

We will ensure that we recruit only the best hands that can help us achieve all that we are set to accomplish. Our business will not be built for giving our members value for their money and time, but also, we will ensure that we make our work environment highly conducive for all our employees.

We will provide them with employee packages that will help them stay motivated. In view of that, we have made provisions for the following positions to be occupied by highly qualified and experienced staff;

  • Chief Executive Office – CEO
  • After School Programs Coordinator
  • Accountant / Cashier
  • Marketing and Sales Officer
  • Indoor / Outdoor Playground Safety Instructors / Assistant (5)
  • Customer Care Executive / Front Desk Officer

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

  • Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results
  • Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for fixing prices and signing business deals
  • Responsible for providing direction for the business
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization
  • Carrying out staff induction for new team members

After School Program Coordinator

  • Set educational standards and goals, and help establish policies, procedures, and programs to carry them out.
  • Plan afterschool programs to cater to the individual needs of students enrolled in the program
  • In charge of homework-assistance programs, physical activities, educational assistance, food and concessions, music and art.
  • Implement the curriculum by creating appropriate lesson plans and imparting them in a strategic manner
  • Make presentations for the students so that they can understand what is to be expected of them during the course of the program
  • Develop and implement procedures and policies for afterschool programs
  • Ensure and encourage positive student behavior through modeling
  • Interview and hire instructors to provide sustenance to the afterschool program
  • Make sure that each instructor is provided with guidelines for his or her lesson
  • Establish communication between school management and students
  • Evaluate students on the basis of their ability to handle information
  • Document findings of the evaluations and discuss the same with parents
  • Maintain records of students enrolled in the afterschool program in a confidential manner
  • Implement emergency procedures when necessary
  • Identify student misconduct and attempt to correct it
  • Check that all program areas are kept neat and clean at all times

Indoor/Outdoor Playground Safety Instructors/Assistant (5)

  • Ensure that children follow safety measures when they make use of our play facilities
  • Handle amusement and recreation services
  • Handle registration for sports tournaments and matches
  • Responsible for handling and giving instruction for services such as meals, coin-operated games and rides, amateur sports teams and club services et al.

Marketing and Sales Officer (2)

  • Identify, prioritize, and reach out to new clients, and business opportunities et al
  • Identifies development opportunities; follows up on development leads and contacts
  • Writing winning proposal documents, negotiate fees and rates in line with organizations’ policy
  • Responsible for handling business research, market surveys and feasibility studies for clients
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Document all customer contact and information
  • Represent Brighter Future® After School Program Provider, Inc. in strategic meetings
  • Help increase sales and growth for Brighter Future® After School Program Provider, Inc.

Accountant/Cashier:

  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting for the organization
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensuring compliance with taxation legislation
  • Handles all financial transactions for Brighter Future® After School Program Provider, Inc.
  • Serves as internal auditor for Brighter Future® After School Program Provider, Inc..

Client Service Executive

  • Welcomes members and potential members / clients by greeting them in person or on the telephone; answering or directing inquiries.
  • Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
  • Through interaction with clients on the phone, uses every opportunity to build client’s interest in the organization’s products and services
  • Manages administrative duties assigned by the management in an effective and timely manner
  • Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries

Cleaners (3):

  • Responsible for cleaning in and around the outdoor and indoor playground facility
  • Clean up after customers
  • Wash glassware and utensils after each use
  • Maintain a clean play area by sweeping, vacuuming, dusting, cleaning of glass doors and windows, etc. if required.
  • Ensure that toiletries and supplies don’t run out of stock

6. SWOT Analysis

Brighter Future® After School Program Provider, Inc. provides after-school activities for children of school age in East Rutherford – New Jersey. We are aware that there are competitions in the After-School Program Providers industry which is why we took out time to conduct an effective SWOT Analysis before investing our hard earned money into the business.

We hired the services of Dr. Emmanuel Bright, a HR and Business consultant with bias in business structuring to help us conduct SWOT analysis for our company and he did a pretty good job for us. Here is a of the result we got from the SWOT analysis that was conducted on behalf of Brighter Future® After School Program Provider, Inc.;

One of the apparent strengths that will definitely stand as a plus for Brighter Future® After School Program Provider, Inc. is the fact that our indoor and outdoor facility is centrally located in a densely populated residential area in East Rutherford – New Jersey; our location is in fact one of our major strength.

We equally have a team of highly qualified professionals who will work with our clients to achieve their aims of enrolling in our program and lastly our membership package is going to be one of the best that anybody living in East Rutherford – New Jersey can get; it is cheap and affordable.

Before setting up this business, we looked into our Business model and we were able to identify two major weakness. One is the fact that we are a new business.

The second is the fact that we may not have the financial resources required to match up with existing indoor playground facilities and even government own entertainment and recreation facilities in East Rutherford – New Jersey when it comes to acquiring latest children entertainment and fitness equipment and also in generating the needed hype that can drive traffic towards our facility.

  • Opportunities:

Part of the advantages we have is that, we are centrally located in one of the busiest areas with the right demographic composition in East Rutherford – New Jersey and we are open to all the available opportunities that the city has to offer.

When unemployment rises, parents are more likely to care for kids outside of school hours instead of enrolling them in industry programs. unfavorable government policies , demographic / social factors, downturn in the economy which is likely going to affect consumers spending and lastly, the emergence of new competitors within the same location where our business is located.

7. MARKET ANALYSIS

  • Market Trends

The After-School Program Providers industry is part of the industry that has benefited from recent marketing campaigns which is targeted towards encouraging people (children inclusive) to participate in recreation activities and sports, as well as consumer trends toward healthy living.

Going forward, many people who are part of the baby boomers generation are expected to sign up their children for health and fitness club memberships in their communities. However, patrons of after school program providers are anticipated to increasingly pick up membership from less expensive facilities as against expensive all – inclusive clubs.

Lastly, for after school program provider to remain operational despite less government funding and stagnant participation in industry programs, most operations are increasingly relying on volunteer labor and community support, which is benefiting the industry.

8. Our Target Market

The target market for after school program providers cuts across children of school age from different backgrounds. Brighter Future® After School Program Provider, Inc. will work towards providing services, facilities and environment that will help us reach out to our target market. These are the category of people that we intend marketing our family entertainment center to;

  • Households and families with children under the age of 18 in an around East Rutherford – New Jersey
  • Churches and Religious centers

Our competitive advantage

The After-School Program Providers industry is indeed a prolific and highly competitive industry. Clients will only enroll in your after school program if they know that you can help them achieve their goals.

Brighter Future® After School Program Provider, Inc. is centrally located in a densely populated – residential area with the right demographic composition in East Rutherford – New Jersey; this is obviously going to give us an edge amongst our competitors.

We equally have a team of highly qualified professionals who will work with the children to achieve their aims of enrolling in our after school program and lastly our membership package is going to be one of the best that anybody living in East Rutherford – New Jersey can get; it is cheap and affordable.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and objectives.

9. SALES AND MARKETING STRATEGY

  • Marketing Strategy and Sales Strategy

Our marketing strategies will be directed towards achieving specific objectives that support the strategic goals of the organization. The truth is that all that we do will be geared towards creating new market channels, increasing sales and our market share.

We will leverage on improving on our services to ensure that we win new clients and retain old members. At Brighter Future® After School Program Provider, Inc., our marketing strategies will be consistent throughout the marketing mix and we will take into consideration product improvement, promotion, and price.

Our unique selling proposition is that we are well positioned and people can easily access our facility, our prices are affordable and we have a complete package for families, schools and religious organizations. Part of the marketing and sales strategies that we will adopt are;

  • Open our after school program with a big party for children that reside in and around East Rutherford – New Jersey
  • Advertise Brighter Future® After School Program Provider, Inc. on national dailies, local TV and radio stations
  • Promote our after school program online via our official website and all available social media platforms
  • Introduce our after school program by sending introductory letters alongside our brochure to religious organizations, schools, households and key stakeholders in East Rutherford – New Jersey
  • Print out fliers and business cards and strategically drop them in offices, libraries, public facilities and train stations et al.
  • Making our first impression count positively to those making use of our indoor or outdoor playground facility for the first time
  • Make use of attractive hand bills to create awareness and also to give direction to our facility
  • Adopt direct mailing coupon marketing approach
  • Position our signage / flexi banners at strategic places in and around East Rutherford – New Jersey
  • Create a loyalty plan that will enable us reward our consistent members especially those that registered as a family or groups
  • Engage in roadshows within our neighborhood to create awareness for our after school program business.

Sources of Income

Brighter Future® After School Program Provider, Inc. is established with the aim of maximizing profits in the After-School Program Providers industry and we are going to ensure that we do all it takes to attract clients on a regular basis. Brighter Future® After School Program Provider, Inc. will generate income by offering the following services;

10. Sales Forecast

It is important to state that our sales forecast is based on the data gathered during our feasibility studies and also some of the assumptions readily available on the field. It would be hard to create a sales forecast with a newly opened business because the statistics that will be provided will be on a short term basis.

Experts said that usually a business should be in operation for at least one year before they can generate the statistics that will help in accurate forecasting; statistics should be at least one year old in order to show the trends and pattern in consumer spending.

We expect to welcome a minimum of 12,000 children i.e. one thousand children per month within our first year of operation and then in subsequent years we will grow by 25 percent or more. Below are the sales projection for Brighter Future® After School Program Provider, Inc., it is based on the location of our after school program business and the services and products that we will be offering;

  • First Fiscal Year (FY1):  $200,000
  • Second Fiscal Year (FY2):  $450,000
  • Third Fiscal Year (FY3):  $750,000

N.B : This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major competitor offering same services as we do within 4.5 miles radius from our facility.

11. Publicity and Advertising Strategy

We have been able to work with our branding and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market. We are set to become the number one choice in the whole of East Rutherford – New Jersey which is why we have made provisions for effective publicity and advertisement of our after school program business.

Below are the platforms we intend to leverage on to promote and advertise Brighter Future® After School Program Provider, Inc.;

  • Place adverts on both print (community – based newspapers and magazines) and electronic media platforms
  • Sponsor relevant community – based sport events and academic competitions
  • Leverage on the internet and social media platforms like; Instagram, Facebook, twitter, YouTube, Google + et al to promote our brand
  • Install our billboards in strategic locations all around East Rutherford – New Jersey
  • Engage in roadshow from time to time in targeted neighborhoods
  • Distribute our fliers and handbills in target areas
  • Contact Families and schools by calling them up and informing them of Brighter Future® After School Program Provider, Inc. and the services we offer
  • List Brighter Future® After School Program Provider, Inc. on local directories / yellow pages
  • Advertise our after school program business in our official website and employ strategies that will help us pull traffic to the site.
  • Ensure that all our staff members wear our branded shirts and all our official vehicles are well branded with our corporate logo.

12. Our Pricing Strategy

Our pricing system is going to be based on what is obtainable in the industry, we don’t intend to charge more (except for premium and customized services) and we don’t intend to charge less than what our competitors are charging as gate fees or membership fee in East Rutherford – New Jersey.

Be that as it may, we have put plans in place to offer discount services once in a while and also to reward our loyal customers especially when they refer clients to us or when they register as a family or a religious organization and schools.

  • Payment Options

The payment policy adopted by Brighter Future® After School Program Provider, Inc. is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Brighter Future® After School Program Provider, Inc. will make available to her clients;

  • Payment by via bank transfer
  • Payment via online bank transfer
  • Payment via check
  • Payment via mobile money
  • Payment with cash

In view of the above, we have chosen banking platforms that will enable our clients pay us without any difficulty.

13. Startup Expenditure (Budget)

From our market research and feasibility studies, we were able to come up with the following financial projections and costing as it relates to establishing our own after school program business in the United States of America;

  • The total fee for registering the business in the United States of America – $750.
  • Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $3,300.
  • Marketing promotion expenses for the grand opening of Brighter Future® After School Program Provider, Inc. in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
  • The cost for hiring business consultant – $2,500.
  • The cost for insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400.
  • The cost for payment of rent for 12 months at $1.76 per square feet warehouse facility in the total amount of $105,600.
  • The total cost for facility remodeling (construction of racks and shelves) – $20,000.
  • Other start-up expenses including stationery ($500) and phone and utility deposits ($2,500).
  • Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $60,000
  • The cost for start-up inventory (stocking with a wide range of sport wares, writing implements, stamps and stencils, stationery and loose-leaf paper, notebooks, binders and organizers and other related items) – $100,000
  • The cost of purchase and installation of CCTVs – $5,000
  • The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al) – $4,000.
  • The cost of launching a website – $600
  • The cost for our opening party – $7,000
  • Miscellaneous – $10,000

We would need an estimate of $350,000 to successfully set up our after school program business in East Rutherford – New Jersey.

Generating Funds/Startup Capital for Brighter Future® After School Program Provider, Inc.

Brighter Future® After School Program Provider, Inc. is owned and managed by Mrs. Mercy Colby and her immediate family members. They decided to restrict the sourcing of the startup capital for the business to just three major sources.

  • Generate part of the startup capital from personal savings and sale of stocks
  • Generate part of the startup capital from friends and other extended family members
  • Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $250,000 (Personal savings $200,000 and soft loan from family members $50,000) and we are at the final stages of obtaining a loan facility of $500,000 from our bank. All the papers and documents have been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the number of loyal customers that they have, the capacity and competence of their employees, their investment strategy and business structure. If all of these factors are missing from a business, then it won’t be too long before the business closes shop.

One of our major goals of starting Brighter Future® After School Program Provider, Inc. is to build a business that will survive off its own cash flow without injecting finance from external sources once the business is officially running. We know that one of the ways of gaining approval and winning customers over is to come up with creative recreational activities for children of all ages.

Brighter Future® After School Program Provider, Inc. will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of ten years or more. We know that if that is put in place, we will be able to hire and retain the best hands we can get in the industry and they will be more committed to help us build the business of our dreams.

Check List/Milestone

  • Business Name Availability Check : Completed
  • Business Registration: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Securing Point of Sales (POS) Machines: Completed
  • Opening Mobile Money Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Acquiring indoor and outdoor facility and remodeling the facility: In Progress
  • Conducting Feasibility Studies: Completed
  • Generating capital from family members: Completed
  • Applications for Loan from the bank: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Printing of Promotional Materials: In Progress
  • Recruitment of employees: In Progress
  • Purchase of academic resources, office appliances and suppliers: In progress
  • Creating Official Website for the Company: Completed
  • Creating Awareness for the business both online and in the neighborhood: In Progress
  • Health and Safety and Fire Safety Arrangement (License): Secured
  • Opening party/launching party planning: In Progress

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Sample After School Program Business Plan

We welcome you to read this guide on how to write your after-school program business plan.

After-school programs have grown in popularity over the years. These schools not only keep kids engage in useful activity but teach vital skills to kids of all ages.

If you’re reading this article because you wish to start one, you’re at the right place.

Need to write a plan for your venture? Download a FREE Business Plan PDF Sample to develop a template for your own startup.

AFTER-SCHOOL PROGRAM BUSINESS PLAN SAMPLE

Unlike the complex stuff you’ve probably heard about tutoring service business plans , we’ve simplified the process to help with easy comprehension.

We’re certain that as you read on, you’d find all the information you need to write a good plan for your after-school program business.

Incorporating Key Elements

The journey to writing an effective plan starts by connecting or including the constituent parts to form a whole. In other words, certain elements of your after-school program business plan must be included if you’re to come up with a great plan.

These key elements or sections include the executive summary, the company description, as well as the products & services sections. Others are the market analysis section, strategy & implementation, organization & management team, and the financial plan & projection sections.

All of these elements combined to make a great after-school program business plan. However, the contents of these sections are equally important. You’ll need to provide certain basic information for each of them.

Let’s take a look at what’s contained under each section of the plan.

i. Executive Summary

The name says it all!

The executive summary section of your after-school program business plan is a summary of your plan. It’s meant to provide brief, yet quality information about your business, the problem it solves, your target market as well as financial highlights.

This appears first in the plan. It’s positioned that way to help the reader get an idea of what the rest of the plan is about. Although this section is placed at the beginning of the plan, it should be written last.

This is important as it helps you include all the information contained in the other sections.

An executive summary should include certain basic components. These include your business name & location, services offered, mission & vision statements, and the objective or purposes of your plan.

Business Name & Location

Your after-school program should have a name. This is what gives it an identity. Under this section, you’re expected to include information on the name as well as where the program will be located.

You’ll need to be clear and concise here as you’re writing an executive summary. Finer details can be supplied in other sections of the plan.

Services Offered

An after-school program is service-based. As such, you’ll need to list the range of services being offered. This will include programs and curriculum as well as skills being imparted.

Do such services have any real impact on the development of kids? Include such in brief.

Mission & Vision Statements

Writing this section of your executive summary will include clearly stating your mission and vision. For your mission statement, should be brief and must explain your program’s goals and what it does for kids as well as the business.

Your after-school program’s vision statement should be able to clearly depict where you want your business to be at a certain point in the future. This can be termed your goals and aspiration for the after-school program.

Objective or Purpose of the Plan

Every business plan must have a purpose and so should yours. Clearly state such plan(s) for the business. In some cases, such a plan may be to either secure investment or to achieve set strategies.

ii. Company Description

This is the next section of the plan that must also be clearly written. Here, you basically need to provide information on who you are, you’re your after-school program operates and the goals you intend to achieve.

The key information here includes your legal structure, history, and if there are demands for after-school programs in your community. What are your services like?

Also, provide a summary of the growth of your program with special reference to the market and financial details.

iii. Products & Services

After-school programs are basically service-based. The focus should be on how kids will benefit from the program.

You’ll need to explain your program’s market role. Are you researching better ways to ensure service excellence? What are they?

iv. Market Analysis

Writing the market analysis section requires thorough research. Here, you’re expected to show an appreciable level of industry experience. You may want to include all findings in an appendix.

Contents of the market analysis section should include a targeted customer segment sketch.

Such a sketch should include details about size and demographics. This shouldn’t be much work as your after-school program is meant for kids and adolescents. Also include industry description as well as outlook. Marketing data on past, present, and projected operations should be added.

What other after-school programs are there in your vicinity? These are your competitors. Evaluate their strengths and weaknesses.

v. Strategy & Implementation

One of the key things you’ll need for a successful takeoff of your program is an implementation strategy. A lot of explanation is required on how you intend to launch and market your after-school program.

Also, you’ll need to provide details on pricing, costs, and promotions.

Will your after-school program need the services of employees now or in the future? Include such information here.

vi. Organization & Management Team

If you’re the sole owner of the after-school program, include basic information such as your name, extent of involvement, biography, skills, and background. The same goes for multiple owners.

Provide a profile of your management team.

Such profiles will include information on their names, responsibilities, and experience. Any board members or advisors should be added as well.

vii. Financial Plan & Projections

This section will require the input of a financial expert.

Here, you’ll need to include historical financial data. This is for after-school programs that have been in existence for some time. Details of the financial data include balance sheets, cash flow statements covering a 5 year period, and income statements.

You also need to add projected financial data. This should be realistic or achievable. It includes details such as forecasted income statements, balance sheets, capital expenditure, and cash flow statements.

This is the format your after-school program business plan should take. We’ve added key sections that are indispensable to coming up with a great plan.

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What to Include in Your After-School Program Business Plan

What to Include in Your After-School Program Business Plan

To start a successful afterschool program, you first need an effective business strategy, which starts with a good business plan

A high-quality afterschool program business plan is essential. It provides a comprehensive overview of your program by running it through multiple types of analyses, approaches, and perspectives.

After all, just like any other business, an after-school program has a leadership structure, offers a service to paying customers, has competition to outperform, and a budget to adhere to.

A business plan should consider how all these factors come together to form a cohesive and effective structure.

In this article, we go over the elements comprising a typical business plan and the most optimal way to approach writing each of them.

Elements of an After-School Program Business Plan

So, which elements should you include in your after-school business plan?

Of course, there is no single definitive answer. Business plans are used by private companies and organizations alike, regardless of size, and they can be tailored to internal or external use.

However, there are still many common components most business plans will include.

These elements form the basic business strategy stress test, which will help you polish your after-school program ideas .

Executive Summary

To start, your after-school program business plan must include an executive summary.

An executive summary is to a business plan what the business plan is to the business itself—a brief and clear synopsis of the most relevant information, written to entice the reader to invest.

The main purpose of an executive summary is to grab the reader’s attention. It should be clear and concise and serve as a highlight reel of the strongest points from the remaining sections of a business plan.

It usually includes the following:

sample after school program business plan

Illustration: Regpack

Because you need to flesh your ideas out before summing them up, the executive summary should be the last section you write.

However, it is the first one people will read.

Therefore, you need to make a strong first impression.

Remember, investors often have dozens of business plans to pick from. If they are not hooked by the end of the executive summary, they can easily decide to move on to the next one.

In short, the starting page of your after-school program business plan should contain an executive summary, a short and to-the-point representation of the business plan and its main ideas.

Business Description

The next element to include in your after-school program business plan is the business description.

This section should briefly convey to the reader what the program is about and what its purpose is.

For the first part, provide basic information such as the program’s name, business model, industry, key personnel, history, and planned opening date.

Next, write your program’s short-term and long-term goals.

Whether you strive for 60 sign-ups in a month or two student groups by the end of the year, it is important to choose goals that fit the acronym SMART—smart, measurable, attainable, realistic, and time-bound.

Your objectives should align with your program’s mission, vision, and value statements. These make up the essence of your program and the driving force behind it.

The mission statement has to sum up the purpose of your after-school program in one to two sentences.

Here’s a good example from Urban Youth Harp Ensemble:

sample after school program business plan

Source: Urban Youth Harp Ensemble

A business description should also include a vision statement. This is an aspirational description of the program’s desired academic enrichment in society.

In the case above, it might be: “To raise a musically literate generation.”

All in all, a business plan should include a description of what your after-school program does, why it exists, and its plans for academic achievement.

Description of Services

After defining what your after-school program is generally about, it is important to provide a detailed description of its services.

Begin by defining the educational focus of the program. Are you planning to teach one subject in depth, provide various extracurricular activities, offer homework assistance, or present professional development skills?

Or do you envision a less-focused, more entertaining environment to keep children busy while their parents work?

Elaborate with more specific details about the service.

For example, the students’ age, the location, and the size, length, and frequency of the classes. Include anything you think would be relevant to a person interested in the program.

Take a look at a service section from the Trackers organization:

sample after school program business plan

Source: Trackers After School Basecamp

Ultimately, a good service description is necessary for an after-school program business plan because it provides a clear plan of the program’s real-world application process.

Organizational Structure

The next section to include in your after-school program business plan is the organizational structure.

List out all the people involved or required to run the program. Begin with yourself.

Write your name and position in the program, then provide a short biography, listing relevant skills and a background check.

Do the same for the other team members . In case you don’t have any partners or employees yet, name and describe the positions you plan to fill with future candidates. Also, add your proposed salaries for each position and include them in your financial projections.

When applicable, highlight your or the staff’s experience compatible with your program, like in this example:

sample after school program business plan

Source: Workshop Houston

Workshop Huston offers creative, artistic programs for their students, which is reflected here—the CEO is a musician, and the program director is a multimedia artist.

The involvement of experts gives the program stronger legs to stand on, making it more possible for an interested party to invest or enroll .

In summary, the organizational structure is an overview of the job positions that make up the inner workings of your after-school program, providing insight into the people who fill those positions and their skills.

Operations Plan

The operations plan is the logistical strategy for your after-school program, making it a key element to include in your business plan.

In it, describe in practical terms what your program’s day-to-day operations look like.

Specify what it takes to run the program in terms of finances and resources, and your plan on securing them.

In other words, explain your idea of how to manage the program for it to stay operational and achieve set goals.

The type of questions the operations plan needs to cover include:

  • What is the weekly schedule?
  • How many groups of students will there be?
  • Which teacher will be running which group?
  • What will be the staff-to-child ratio?
  • Does the program require props or materials, and where will you get them?
  • What does the registration process look like for students and parents?
  • Will the program be for high school or middle school students?

Also, don’t forget to research city and state legal requirements for working with children. You can usually find it on your state’s government website.

Ensuring you have a compliant system in place will protect the children from potentially dangerous conditions and help you avoid fines or even closure.

In conclusion, an operations plan should be included in your business plan to explain how you intend to fulfill the various requirements of running your after-school program .

Market Analysis

This section of the business plan should provide an overview of the market conditions for your after-school program.

To begin, do in-depth research into the state of the industry and the competition.

Look into the number of programs on a local and national level and extrapolate any noticeable trends regarding growth in recent years. Are after-school programs on the rise or decline?

Find out how your city or state compares to the others in the number of programs to assess the need for one in your area.

If you’re unsure where to find the answers, the Afterschool Alliance offers a lot of useful resources to help you start:

sample after school program business plan

Source: The Afterschool Alliance

Find after-school programs in the vicinity and do a so-called SWOT (strengths, weaknesses, opportunities and threats) analysis. Do the same program evaluation for your own, and then compare the results.

To have a chance of succeeding, you have to stand out from your competitors by utilizing your strengths and compensating for your weaknesses.

Once you define the competition’s weak spots, you can carve out a place in the market by offering a better value for money, providing unique enrichment activities, or catering to a specific niche audience.

Overall, the market analysis should illustrate how your program plans to succeed in the context of direct competition and the industry as a whole.

Marketing Strategy

After an exhaustive analysis of the market conditions, your business plan should map out the marketing strategy for the after-school program.

Research different marketing channels to decide which one best fits your needs.

You can pass out flyers, take out ads in the paper, use social media advertising, or use legacy media to market your program. You should come to a decision based on your budget and the target audience.

There are many free and paid solutions that can help you efficiently spread the word, each with its upsides and downsides.

For example, a radio commercial on the local station during rush hour is expensive, but it could also reach many working parents in the area.

Social media is cheap and allows you to market to target audiences, but, depending on where you live, it’s possible that relatively few working adults use it.

All in all, your business plan needs a marketing strategy that can reach the most amount of people by using the limited resources available to the program.

Pricing Strategy

The pricing strategy for your after-school program is vital for its financial stability and eventual success in the real world.

The pricing strategy is firstly informed by market analysis.

For example, if comparable programs in your vicinity charge an average 100$ per week, you should either price gauge them or match their price, but stay in a 100$ ballpark.

If necessary, seek the advice of a financial expert who can carefully go over your projected costs and earnings and set a balanced price.

Next, you have to figure out how you will manage payments. Are you going to charge on a daily, weekly, or monthly basis?

When deciding on payment management, consider using a registration service like Regpack for your program.

Regpack offers an automated billing feature that is easy to set up and simple to use.

sample after school program business plan

Source: Regpack

This is a practical solution that saves you time and energy in collecting payments.

In conclusion, the pricing strategy of an after-school program should outline how much you intend to charge for the service and your method of managing payments.

Financial Plan

In the last section of the business plan, you need to provide all the financial information regarding your after-school program.

Since you are just starting out , this data will be largely theoretical. However, mention the numbers you do have, such as your starting budget proposal, expenses, and any additional investments you have so far.

For the rest, use the financial estimations from previous sections to come up with projected earnings and expenses.

To approximate expenses, add up all the costs of running the program. These include the salaries, the rent for the location, the cost of marketing, and the price of materials you will need.

A simple way to calculate projected earnings is by multiplying the number of students by the monthly price of admission per student.

By juxtaposing earnings with expenses, you can make a better case for the sustainability or growth of your program.

To sum up, a financial plan should contain all the costs and expenses for operating an after-school program, and make reasonable goals and projections based on the numbers.

Your after-school program business plan provides detailed insight into your program services, operational strategies, business goals, funding sources, and finances.

It should include every piece of information that is pertinent to the program’s success in the market and the enrichment opportunities for the students.

The research you do will help you sharpen up your business strategy and convince others of your after-school program’s potential.

Therefore, whether you are looking for investors or just hammering out your plans, write a business plan that follows the route outlined in the article, and by the time you’re finished writing, you will have a stronger after-school program for your school district.

sample after school program business plan

Asaf, Founder and CEO of Regpack, has extensive experience as an entrepreneur and investor. Asaf has built 3 successful companies to date, all with an exit plan or that have stayed in profitability and are still functional. Asaf specializes in product development for the web, team building and in bringing a company from concept to an actualized unit that is profitable.

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How To Write a Business Plan for After-School Program in 9 Steps: Checklist

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Welcome to our blog post on how to write a business plan for an after-school program! With the demand for such programs continuing to grow, it's essential to have a comprehensive plan in place to stand out in the competitive market. According to recent statistics, the after-school program industry in the US is estimated to reach $24 billion in revenue by the end of 2022 . So, let's dive into the nine essential steps to create a successful business plan for your after-school program.

Identify The Target Market And Assess The Demand

Before starting an after-school program, it is crucial to identify and assess the target market to ensure there is a demand for your offerings. Understanding the needs and preferences of potential participants and their parents will help you tailor your program to meet their expectations.

Conduct thorough market research to gather data on the demographics and characteristics of the community in which you plan to operate. This will help you determine the size of your potential target market and identify any specific needs or preferences that you can address through your program.

A few key questions to consider during your market research include:

  • How many schools or organizations are in the area that may be interested in partnering with your program?
  • What are the age ranges and grade levels of students you will be targeting?
  • What are the most common after-school activities or programs currently available in the area?
  • Are there any gaps or unmet needs in the current offerings?
  • Engage with local schools, community leaders, and parents to gather insights and feedback.
  • Consider conducting surveys or focus groups to gather more specific information on the demand for different types of after-school programs.
  • Keep in mind that the demand for after-school programs may vary based on factors such as location, cultural background, and socioeconomic status. Tailor your research accordingly.

Once you have gathered the necessary information, assess the demand for your proposed program. Evaluate whether there is sufficient interest and market potential to sustain your business. This will help you determine if adjustments or modifications are needed to align with the market demand and maximize the program's success.

Identifying the target market and assessing the demand early on will pave the way for developing a compelling after-school program that meets the needs of your potential participants and sets you apart from the competition.

After-School Program Financial Model Get Template

Conduct Market Research To Understand The Competition

Conducting thorough market research is essential for any business, including after-school programs. It allows you to gain a comprehensive understanding of the competitive landscape and identify opportunities for differentiation. Here are some important steps to consider when conducting market research to understand the competition:

  • Identify your direct and indirect competitors: Start by identifying other after-school programs in your target market. This can include both non-profit and for-profit organizations. Additionally, consider indirect competitors such as sports clubs, tutoring centers, and other activities that students might choose instead of your program.
  • Analyze their offerings and pricing: Take a close look at what your competitors are offering. Are they primarily focused on academic support or do they also provide sports or enrichment activities? Understand their pricing structure and what services are included in their packages. This will help you position your program in the market effectively.
  • Assess their target market: Determine who your competitors are targeting. Are they focusing on a specific age group or grade level? Do they cater to students with particular interests or needs? Analyzing their target market will help you identify potential gaps or niche opportunities.
  • Evaluate their reputation and customer satisfaction: Research online reviews, testimonials, and any available feedback on your competitors. This will give you insights into their reputation and level of customer satisfaction. Understanding their strengths and weaknesses will guide you in developing strategies to differentiate your program.
  • Identify opportunities for partnership or collaboration: Consider if there are any potential opportunities for collaboration with other after-school programs or complementary organizations. Building partnerships can help you expand your reach and offer more comprehensive services to your target market.
  • Utilize online resources and directories specific to after-school programs to gather information on competitors in your area.
  • Visit local schools, community centers, and other organizations offering after-school programs to observe their facilities and get a sense of their operations.
  • Consider conducting surveys or interviews with parents, students, and educators to gather insights on their preferences and experiences with after-school programs in your area.
  • Attend conferences or networking events related to education, youth development, or after-school programming to connect with industry professionals and stay updated on emerging trends.

Determine The Program's Unique Selling Proposition

One of the key elements in developing a successful business plan for an after-school program is determining its unique selling proposition (USP). This is what sets your program apart from others in the market and gives it a competitive advantage. The USP is essential for attracting students, parents, and partner organizations who are looking for something distinctive and valuable.

To determine your program's USP, you need to thoroughly understand your target market and assess what they are looking for in an after-school program. Consider conducting surveys or focus groups to gain insights into their preferences, needs, and expectations.

Here are a few tips to help you define your program's USP:

  • Focus on a specific niche: Identify a specific area of expertise or specialization that distinguishes your program and appeals to a particular segment of the target market. For example, you may offer a unique STEM (Science, Technology, Engineering, and Mathematics) curriculum or focus on providing arts and cultural enrichment activities.
  • Highlight unique program features: Determine what makes your program stand out. It could be the inclusion of personalized tutoring, access to state-of-the-art facilities, or partnerships with renowned experts in a specific field.
  • Emphasize measurable outcomes: Differentiate your program by clearly outlining the benefits and impact it has on students' academic performance, personal growth, and skill development. Back up your claims with data and success stories.

By determining your program's unique selling proposition, you can effectively market your after-school program to potential stakeholders and demonstrate why it is the preferred choice in a competitive market.

Define The Program's Mission And Objectives

Defining the mission and objectives for your after-school program is crucial as they serve as the guiding principles for your organization. They provide a clear understanding of what your program aims to achieve and how it will make a positive impact on the lives of the students it serves.

1. Begin with the mission statement: Your mission statement should be a concise and powerful expression of your program's purpose and the overall impact that you want to have. It should clearly communicate the core values and beliefs that drive your program. Make sure it is inspiring and aligns with the needs of your target market and the goals of your partner organizations.

2. Set specific objectives: Objectives are the specific, measurable goals that you want to achieve through your after-school program. These objectives should be aligned with your mission statement and reflect the needs and expectations of your target market. Consider setting objectives related to academic achievement, skill development, social-emotional learning, or physical health. Ensure that your objectives are realistic, achievable, time-bound, and relevant.

3. Focus on outcomes: When defining your program's mission and objectives, place a strong emphasis on the outcomes you aim to accomplish. Whether it is improved academic performance, increased student engagement, or enhanced life skills, clearly articulating your desired outcomes will not only guide your program's development but also help you measure its success in the future.

  • Involve key stakeholders, including parents, teachers, and community members, in the process of defining your program's mission and objectives. Their input can provide valuable insights and ensure alignment with their expectations.
  • Ensure that your mission statement and objectives are in line with any requirements or guidelines provided by your potential funding sources. This will not only increase your chances of securing funding but also help you maintain compliance throughout the program's implementation.
  • Regularly revisit and review your program's mission and objectives to ensure they remain relevant and aligned with the evolving needs of your target market and partner organizations.

Review The Legal And Regulatory Requirements

When starting an after-school program, it is crucial to thoroughly review the legal and regulatory requirements that govern such initiatives. This step ensures that you are in compliance with all applicable laws and regulations, safeguarding both your organization and the children you serve. Here are some key considerations to keep in mind:

  • Licensing and permits: Determine whether your after-school program requires any specific licenses or permits to operate legally. Check with your local government agencies or education departments to understand the necessary requirements and application processes.
  • Health and safety regulations: Ensure that your program meets all health and safety standards outlined by local, state, and federal authorities. This includes implementing proper emergency protocols, maintaining a clean and safe environment, and adhering to any regulations related to staff-to-child ratios.
  • Insurance coverage: Consult with an insurance professional to assess the types of insurance coverage needed for your after-school program. This may include general liability insurance, workers' compensation insurance, and property insurance, among others.
  • Background checks and child protection policies: Develop and implement comprehensive background check procedures for all staff members and volunteers who will have direct contact with children. Additionally, establish clear child protection policies that address issues such as abuse prevention, reporting protocols, and appropriate behavior guidelines.
  • Privacy and consent: Familiarize yourself with laws related to privacy and consent, especially regarding the collection and storage of personal information of program participants. Obtain appropriate consent forms from parents or legal guardians to ensure compliance.
  • Consult with a lawyer: Consider seeking legal advice to ensure a thorough understanding of all legal and regulatory obligations specific to your after-school program.
  • Stay updated: Laws and regulations related to after-school programs can change over time. Regularly revisit and review legal requirements to ensure ongoing compliance.
  • Document policies and procedures: Clearly document your after-school program's policies and procedures to ensure consistency, transparency, and accountability across all stakeholders.

Create A Detailed Budget And Financial Projections

Creating a detailed budget and financial projections is crucial for the success of your after-school program. It allows you to forecast your expenses and revenue, helping you make informed decisions and ensure financial sustainability. Here are some important steps to follow:

  • 1. Estimate your startup costs: Begin by identifying all the necessary expenses to launch your program, including equipment, supplies, staff salaries, and any facility or renovation costs. Be thorough in your estimates to avoid unexpected financial strain.
  • 2. Calculate ongoing expenses: Consider recurring costs such as rent, utilities, insurance, staff salaries, and any maintenance or repair expenses. Also, include expenses related to curriculum development, program materials, snacks, and transportation if applicable.
  • 3. Determine revenue sources: Identify the sources of funding for your program. This may include grants, contracts, sponsorships, fees from parents, or fundraising initiatives. Be realistic about the potential income from each source.
  • 4. Prepare financial projections: Use your estimated expenses and revenue sources to project your program's financial performance over a specific period, typically for the first three to five years. Create a profit and loss statement, balance sheet, and cash flow statement to track your financial health.
  • 5. Consider contingencies: Account for unexpected expenses or revenue fluctuations by including a contingency fund in your budget. It will provide a buffer in case of unforeseen circumstances.
  • Consult an accountant or financial advisor experienced in non-profit or educational programs to ensure accuracy and insight in your budgeting process.
  • Regularly review and update your financial projections as your program evolves. This will help you make adjustments and stay on track towards your financial goals.
  • Consider leveraging technology and software tools to streamline your budgeting and financial management processes. Software solutions can simplify tracking expenses, generating financial reports, and analyzing your program's financial performance.

By creating a comprehensive budget and financial projections, you can demonstrate the financial viability of your after-school program to potential partners, funders, and stakeholders. It also empowers you to make strategic decisions that support the long-term sustainability and growth of your program.

Develop A Marketing And Sales Strategy

Once you have defined your after-school program and identified your target market, it's time to develop a marketing and sales strategy to promote your program to potential partners and stakeholders. This strategy will help you attract the right partners and secure funding opportunities. Here are important steps to consider:

  • Clearly communicate your unique selling proposition: In a competitive landscape, it's crucial to highlight what sets your after-school program apart from others. Identify the key benefits and outcomes that your program offers and communicate them clearly to potential partners and stakeholders.
  • Identify your target audience: Determine who your ideal partners and stakeholders are and tailor your marketing efforts towards reaching them. Understand their needs, values, and preferences so you can create targeted messages and tailor your approach accordingly.
  • Create a compelling marketing message: Craft a persuasive marketing message that showcases the value and impact of your program. Clearly articulate the benefits, outcomes, and testimonials from satisfied partners and students to build credibility and trust.
  • Utilize various marketing channels: Use a mix of online and offline marketing channels to reach your target audience effectively. This could include digital marketing techniques such as social media, email campaigns, and website optimization, as well as traditional methods like print materials, local media, and networking events.

Tips for developing a successful marketing and sales strategy:

  • Segment your target market: Break down your target market into specific segments based on demographics, needs, or interests. This will help you tailor your marketing messages and reach the right audience effectively.
  • Build strategic partnerships: Collaborate with schools, community organizations, or government agencies that align with your mission and objectives. By partnering with them, you can expand your reach and tap into their networks and resources.
  • Evaluate and analyze your marketing efforts: Regularly review and assess the effectiveness of your marketing strategy. Track key metrics, such as the number of inquiries or partnerships secured, and make adjustments as needed to maximize your results.

By developing a comprehensive marketing and sales strategy, you can increase awareness and interest in your after-school program, attract the right partners, and secure the necessary funding to support its growth and success.

Outline The Program's Organizational Structure And Responsibilities

Once you have defined your after-school program's mission and objectives, it is essential to outline its organizational structure and define the responsibilities of key team members. This step will help ensure a clear and efficient operation of your program.

1. Organizational Structure: Begin by determining the overall structure of your program. Identify the different departments or functional areas that will be required to run the program smoothly. This may include administration, operations, curriculum development, program delivery, and evaluation.

2. Key Roles and Responsibilities: For each department or functional area, clearly define the roles and responsibilities of the key team members. Assign individuals to specific positions based on their skills, experience, and expertise. It is important to ensure that each role is well-defined and aligned with the objectives of your program.

3. Reporting Lines: Determine the reporting lines within your program's organizational structure. Clearly define who reports to whom and establish a hierarchical structure that promotes effective communication and accountability.

4. Communication and Collaboration: Create channels for effective communication and collaboration within your program. This can include regular team meetings, email updates, or the use of project management tools. Foster a culture of open communication to ensure that all team members are informed and engaged.

5. Training and Development: Identify the training and development needs of your team members and design a plan to address them. This may involve providing professional development opportunities, workshops, or resources to enhance their skills and knowledge.

By outlining your program's organizational structure and defining responsibilities, you will set a strong foundation for the successful implementation and operation of your after-school program. This step ensures that every team member understands their role and contributes to achieving the program's objectives.

Gather Necessary Resources And Secure Funding Opportunities.

Gathering the necessary resources and securing funding opportunities is a crucial step in successfully launching and sustaining an after-school program. It requires careful planning and strategic decision-making to ensure that your program has the financial backing and resources needed to thrive. Here are some important points to consider:

  • Identify potential funding sources: Before seeking funding, it is important to research and identify potential sources that align with your program's goals and objectives. This could include grants, foundations, corporate sponsorships, or even crowdfunding platforms.
  • Create a comprehensive funding plan: Develop a detailed funding plan that includes a breakdown of your program's budget, anticipated expenses, and potential revenue streams. This plan will help you determine how much funding you need to secure and how it will be utilized to support your program.
  • Build partnerships: Collaborating with other organizations, businesses, or individuals who share your mission can provide additional resources and funding opportunities. Consider reaching out to local businesses or community organizations to explore potential partnerships or sponsorships.
  • Write a compelling grant proposal: If you decide to pursue grants as a funding source, invest time and effort into crafting a strong grant proposal. Clearly articulate the need for your program, highlight its potential impact, and provide a detailed plan for how the funding will be used.
  • Consider alternative funding strategies: If traditional funding sources are limited, explore alternative strategies such as fundraising events, parent contributions, or seeking out in-kind donations of resources or services. These approaches can help supplement your funding and expand available resources.
  • Network with professionals or organizations involved in the after-school program industry to gain insights and potential funding connections.
  • Stay organized and keep track of deadlines and application requirements for funding opportunities.
  • Customize your funding proposals or pitches to each specific funding source, highlighting how your program aligns with their mission or values.
  • Consider creating a compelling video or multimedia presentation to enhance the impact of your funding requests.
  • Stay persistent and proactive in seeking out funding opportunities, as it may take time to secure the necessary resources to fully support your after-school program.

Writing a business plan for an after-school program is crucial for success and sustainability. By following these nine steps, you can ensure that your program is well-defined, financially viable, and strategically positioned in the market. Understanding your target market, conducting thorough research, and identifying your program's unique selling proposition are all key to success. Additionally, addressing legal requirements, creating a budget and marketing strategy, and outlining the organizational structure will help ensure smooth operations. Finally, securing funding opportunities and gathering necessary resources will enable you to effectively implement your after-school program. With a well-thought-out business plan, you can confidently pursue partnerships, secure funding, and make a positive impact in the lives of students.

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How to Start an Afterschool Program: Your Essential Guide

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How to Start an Afterschool Program: Your Essential Guide

Afterschool programs provide children with extra academic support, skills development, and a safe and fun learning environment after typical school hours end. They also provide critical support to working families who are able to maintain a typical workday without worrying about their children’s safety. 

Starting an afterschool program, like any other business, requires upfront costs and careful planning. This guide shares how to start an afterschool program, including factors to consider, like associated costs and licensing, and how to build a quality program.

Children stretching their arms up to the ceiling in gym class as they follow along with an instructor.

What is an afterschool program?

An afterschool program is a set of structured activities for children of all ages, typically taking place on school days, after regular school hours, usually from 2pm or 3pm to around 6pm or 7pm. Afterschool programs support the needs of working families by filling the gap when parents or caregivers are still at work and children are done with school. 

Afterschool programs, similar to enrichment programs , can take those extra hours and turn them into meaningful learning time. Children can be exposed to safe and enriching activities that help them explore new interests and skills that regular school time constraints might not allow. These programs can also enhance leadership skills, foster positive relationships between children and adults, and promote community engagement.

Some common afterschool activities include:

  • Academic activities that enhance student learning, like reading, math, and homework help
  • Physical activities like soccer, dance, yoga, and free play to support physical well-being
  • Specialized skills development activities focused on a specific topic like leadership, arts and crafts, science and technology, drama, writing, or poetry
  • Community service activities that promote community engagement like making cards for children in shelters
  • Field trips to exciting educational places like zoos, aquariums, museums, or parks

The activities vary depending on a program’s focus. For example, programs whose purpose is academic enrichment will focus more on enhancing student learning in classroom subjects like math and reading to help them perform better academically. On the other hand, programs that aim to support children’s physical activity will focus more on activities that get children moving.

If you provide afterschool care at your childcare center, brightwheel's scheduling software can manage your daily student and staff schedules and allow you to accurately plan for class sizes and ratios throughout the day. You'll also be able to accommodate a variety of scheduling needs including part-time, full-time, and other attendance patterns.

The demand remains high for afterschool programs. America After 3PM , the largest survey on afterschool programs spanning 16 years, found that for every child in an afterschool program, three are waiting to get in. This highlights the crucial need for more afterschool programs in communities across the country.

Teacher helping young child write the letter A on a worksheet in a notebook.

Licensing requirements for afterschool programs

Similar to starting a preschool , an afterschool program requires a license to demonstrate compliance with state laws. Each state has specific minimum licensing requirements that apply to programs serving children, including afterschool programs. Check your state’s licensing agency to learn more about your area’s specific licensing requirements. 

State regulations can include things like:

  • Efficient manual or automated child tracking systems
  • Ample space requirements 
  • Safe food-handling policies
  • Appropriate child-to-staff ratios 
  • First aid and CPR certifications
  • Operational policies and procedures

How much does it cost to start an afterschool program?

Cost is a huge factor to consider when starting an afterschool program. Similar to starting a daycare business , it’s essential to research and understand your financial obligation prior to starting your program. As a first step, consider the below start-up and operational costs of running an afterschool program:

  • Rent or facility cost and utilities like electricity, water, heating, TV, phone, and internet
  • Employee compensation
  • Licensing fees
  • Supplies and equipment
  • Advertising and marketing
  • Food (if applicable, must meet the USDA nutritional standard )

What makes a quality afterschool program?

A quality afterschool program follows state standards in child growth and development, administration and management, observation and assessment, and health and safety. In addition, a quality afterschool program uses assessment tools to monitor and continuously improve program quality. Here’s what you’ll need to do build a quality afterschool program.

Perform a needs assessment

Define your mission, vision, and goals, write a business plan, choose a location, build a curriculum, hire qualified staff, assess the program.

Performing a needs assessment helps you determine the demand for your afterschool program. It enables you to answer the questions, “Does my community need an afterschool program?” and, if so, “What exactly do they need?” Set up a task force of a few people to go around the community carrying out a survey, especially with families who might benefit. 

Find out what families and children are currently doing for afterschool care and what skill-building challenges their children face that regular school doesn’t address. Also, ask them what interests their children might have that would fit well with an afterschool program. Finally, find out what resources in your community are already available to meet their needs and find the gaps between what they need and what’s available.

Write down your program’s purpose. What’s your desired outcome? For example, is your goal to help improve children’s academic skills or to enhance their social and leadership skills? What benefits do you want to bring to the community? What is your financial goal? Writing down your goals will help you create a strategy to achieve them. Also, determine how you will monitor your program’s progress toward those outcomes. 

While defining your purpose, consider the children’s developmental needs and plan to provide them with a place of safety and security. Also, provide them opportunities to encourage their creativity, develop their independence, and set clear expectations for their behavior. Quality afterschool programs balance academic, recreational, and social activities. However, depending on the children's needs, you might want to focus on a specific area.

A business plan is a strategic tool for business owners to document how they will start and manage their business. Your business plan can include basic information about your company structure and objectives, staffing, marketing plan, start-up and operational costs, and financial projections.  Business plan templates from the U.S Small Business Administration can help you get started with creating the right business plan for your needs.

The location you choose for your afterschool program must be convenient (close to schools and accessible to families), affordable, and compliant with your area’s child health and safety requirements . When you’re just starting, leasing a full-time private space can be expensive, so you might be better off leasing space only for the time you use it. Popular low-cost options include leasing space or a room from community centers, schools, churches, and recreation centers.

A quality program will have a variety of exciting and age-appropriate well-planned activities. Get the children's input about the program activities so that they’re more engaged. Periodically ask the children what they think about the activities and what else they would like to see in the program. 

Children develop at different rates, and it's important for your curriculum to match children’s cognitive, social-emotional, and physical developmental stages. If the activities are too easy, the children might get bored, and if they’re too challenging, they might lose self-confidence and get frustrated.

Finding and hiring qualified staff is a crucial component of success for your afterschool program. Take the time to write compelling job descriptions that list the skills and qualifications potential employees need to meet as well as the job’s duties and responsibilities.

Teachers in the community looking for extra work after regular school hours could be excellent candidates because they have experience working with children and might even have existing relationships with some children and families.

Consider offering specific afterschool training to your staff as a way to provide additional resources to educators.

Building a quality afterschool program involves continuously assessing your activities and improving along the way. Check that you’re implementing best practices and documenting feedback from the children on what they enjoy about the program and what changes they’d suggest. 

Regularly observe and assess children’s performance in your program as well. Create a system to track progress on any developmental goals and identify each child’s strengths and areas for improvement. Use these assessments to make any changes to your program or adjustments to your teaching methods.

Teacher assessing young girl as she completes a puzzle.

Ready to start your afterschool program?

Afterschool programs can provide essential support to working families in your community and provide meaningful learning opportunities for children outside regular school hours. If you’re passionate about education and working with children, starting an afterschool program might be a rewarding business for you to explore.

Brightwheel is the complete solution for early education providers, enabling you to streamline your center’s operations and build a stand-out reputation. Brightwheel connects the most critical aspects of running your center—including sign in and out, parent communications, tuition billing, and licensing and compliance—in one easy-to-use tool, along with providing best-in-class customer support and coaching. Brightwheel is trusted by thousands of early education centers and millions of parents. Learn more at   mybrightwheel.com.

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After School Program Business Plan Template

Explore Options to Get a Business Plan.

How to start a After School Program Business Plan Template

Are you interested in starting your own after school program Business?

AI-Powered Business Plans starting from $10

Why write a business plan?

  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content

  • Executive Summary
  • Company Overview
  • Industry Analysis
  • Consumer Analysis
  • Competitor Analysis & Advantages
  • Marketing Strategies & Plan
  • Plan of Action
  • Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at [email protected] . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect after school program business plan, fill out the form below and download our after school program business plan template. The template is a word document that can be edited to include information about your after school program business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning

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School Business Plan

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High demand and a recurring revenue model make starting a school business a lucrative and rewarding profession.

Anyone can start a new business, but you need a detailed business plan when it comes to raising funding, applying for loans, and scaling it like a pro!

Need help writing a business plan for your school business? You’re at the right place. Our school business plan template will help you get started.

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Free Business Plan Template

Download our free school business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

  • Fill in the blanks – Outline
  • Financial Tables

How to Write A School Business Plan?

Writing a school business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

  • Introduce your Business: Start your executive summary by briefly introducing your business to your readers.This section may include the name of your school business, its location, when it was founded, the type of school business (E.g., private schools, charter schools, virtual schools), etc.
  • Market Opportunity: Summarize your market research, including market size, growth potential, and marketing trends. Highlight the opportunities in the market and how your business will fit in to fill the gap.
  • Educational programs & services: Highlight the school services you offer your clients. The USPs and differentiators you offer are always a plus.For instance, you may include education programs, extracurricular activities, special education services, etc as your services.
  • Marketing & Sales Strategies: Outline your sales and marketing strategies—what marketing platforms you use, how you plan on acquiring students, etc.
  • Financial Highlights: Briefly summarize your financial projections for the initial years of business operations. Include any capital or investment requirements, associated startup costs, projected revenues, and profit forecasts.
  • Call to Action: Summarize your executive summary section with a clear CTA, for example, inviting angel investors to discuss the potential business investment.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your business. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

  • Public schools
  • Private schools
  • Charter schools
  • Magnet schools
  • Virtual or online schools
  • Boarding schools
  • International schools
  • Religious schools
  • Describe the legal structure of your school, whether it is a sole proprietorship, LLC, partnership, or others.
  • Explain where your business is located and why you selected the place.
  • Owners: List the names of your school’s founders or owners. Describe what shares they own and their responsibilities for efficiently managing the business.
  • Mission Statement: Summarize your business’ objective, core principles, and values in your mission statement. This statement needs to be memorable, clear, and brief.

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

  • Target market: Start this section by describing your target market. Define your ideal customer and explain what types of services they prefer. Creating a buyer persona will help you easily define your target market to your readers.For instance, families looking for additional education or extracurricular activities are the ideal market for private schools generally.
  • Market size and growth potential: Describe your market size and growth potential and whether you will target a niche or a much broader market.For instance, the US education industry is to be $3.12 trillion by 2030, so it is crucial to define the segment of your target market and its growth potential.
  • Competitive Analysis: Identify and analyze your direct and indirect competitors. Identify their strengths and weaknesses, and describe what differentiates your school from them. Point out how you have a competitive edge in the market.
  • Market Trends: Analyze emerging trends in the industry, such as technology disruptions, changes in customer behavior or preferences, etc. Explain how your business will cope with all the trends.For instance, personalized learning or STEM education is getting important; explain how you plan on dealing with this potential growth opportunity.
  • Regulatory Environment: List regulations and licensing requirements that may affect your school business, such as education laws & regulations, government accreditation, teacher certificate & licensing, health & safety regulations, etc.

Here are a few tips for writing the market analysis section of your school business plan::

  • Conduct market research, industry reports, and surveys to gather data.
  • Provide specific and detailed information whenever possible.
  • Illustrate your points with charts and graphs.
  • Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to students. To write this section should include the following:

  • Education programs
  • Extracurricular activities
  • Counseling & Guidance
  • Special education services
  • Transportation services
  • Food services
  • Testing and assessments
  • Describe specialized programs: Highlight any specialized programs or services your school provides in this section. Extracurricular activities, artistic initiatives, sports teams, STEM efforts, language immersion programs, and advanced placement courses may fall under this category.
  • Student leadership programs: If your school has a vibrant student leadership program that encourages students to grow as leaders, participate in volunteer work in the community, and actively contribute to the improvement, then mention it here.
  • Additional Services: Mention if your school business offers any additional services. You may include services like, after-school programs, school transportation, food services, parent education & involvement, etc.

In short, this section of your school plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

  • Unique Selling Proposition (USP): Define your business’s USPs depending on the market you serve, the equipment you use, and the unique services you provide. Identifying USPs will help you plan your marketing strategies.For example, specialized programs, educational philosophies, experienced faculty, or a strong track record of academic achievements could be some of the great USPs for school business.
  • Pricing Strategy: Describe your pricing strategy—how you plan to price your services and stay competitive in the local market. You can mention any discounts you plan on offering to attract new students.
  • Marketing Strategies: Discuss your marketing strategies to market your services. You may include some of these marketing strategies in your business plan—social media marketing, Google ads, brochures, content marketing, and print marketing.
  • Sales Strategies: Outline the strategies you’ll implement to maximize your sales. Your sales strategies may include targeted marketing, personalized sales approach, referral programs, conversion strategies, etc.
  • Customer Retention: Describe your customer retention strategies and how you plan to execute them. For instance excellent services, alumni engagement, parental engagement, etc.

Overall, this section of your school business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your school business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

  • Staffing & Training: Mention your business’s staffing requirements, including the number of employees or teachers needed. Include their qualifications, the training required, and the duties they will perform.
  • Operational Process: Outline the processes and procedures you will use to run your school business. Your operational processes may include enrollment process, staffing & human resources, classroom management, finance & budgeting, etc.
  • Equipment & Software: Include the list of equipment and software required for school, such as whiteboards & projectors, student information systems, learning management systems, communication & collaboration tools, etc.Explain how these technologies help you maintain quality standards and improve the efficiency of your business operations.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your school business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

  • Founders/CEO: Mention the founders and CEO of your school, and describe their roles and responsibilities in successfully running the business.
  • Key managers: Introduce your management and key members of your team, and explain their roles and responsibilities.It should include, key executives(e.g. principal), senior management, and other department managers (e.g. operations manager, admission manager, facilities manager) involved in the school business operations, including their education, professional background, and any relevant experience in the industry.
  • Organizational structure: Explain the organizational structure of your management team. Include the reporting line and decision-making hierarchy.
  • Compensation Plan: Describe your compensation plan for the management and staff. Include their salaries, incentives, and other benefits.
  • Advisors/Consultants: Mentioning advisors or consultants in your business plans adds credibility to your business idea.So, if you have any advisors or consultants, include them with their names and brief information consisting of roles and years of experience.

This section should describe the key personnel for your school, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

  • Profit & loss statement: Describe details such as projected revenue, operational costs, and service costs in your projected profit and loss statement . Make sure to include your business’s expected net profit or loss.
  • Cash flow statement: The cash flow for the first few years of your operation should be estimated and described in this section. This may include billing invoices, payment receipts, loan payments, and any other cash flow statements.
  • Balance Sheet : Create a projected balance sheet documenting your school business’s assets, liabilities, and equity.
  • Break-even point: Determine and mention your business’s break-even point—the point at which your business costs and revenue will be equal.This exercise will help you understand how much revenue you need to generate to sustain or be profitable.
  • Financing Needs: Calculate costs associated with starting a school business, and estimate your financing needs and how much capital you need to raise to operate your business. Be specific about your short-term and long-term financing requirements, such as investment capital or loans.

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

  • Add a table of contents for the appendix section to help readers easily find specific information or sections.
  • In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
  • Provide data derived from market research, including stats about the industry, user demographics, and industry trends.
  • Include any legal documents such as permits, licenses, and contracts.
  • Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your school business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

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This sample school business plan will provide an idea for writing a successful school plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our school business plan pdf .

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Frequently asked questions, why do you need a school business plan.

A business plan is an essential tool for anyone looking to start or run a successful school business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your school.

How to get funding for your school business?

There are several ways to get funding for your school business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

  • Bank loan – You may apply for a loan in government or private banks.
  • Small Business Administration (SBA) loan – SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria before applying for it.
  • Crowdfunding – The process of supporting a project or business by getting a lot of people to invest in your business, usually online.
  • Angel investors – Getting funds from angel investors is one of the most sought startup options.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your school business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your school business plan and outline your vision as you have in your mind.

What is the easiest way to write your school business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any school business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software .

About the Author

sample after school program business plan

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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That After School Life

How to Create an After School Lesson plan; Examples, Template and Ideas

  • Post author: Janelle Vogel
  • Post published: December 13, 2019
  • Post category: Program Leadership
  • Post comments: 0 Comments

The main goal of After School is to provide a safe place for children to complete homework, build social skills, and develop interests.  But you and I know that it goes much deeper than that.  To create a quality after-school program, you need to start with a high caliber after school lesson plan.   A quality lesson plan provides a free choice environment rich with purposefully themed planning and a well-rounded curriculum.

If you are reading this, it is clear that you are passionate about providing the best program for the children you serve,  and I am happy to share with you my recipe for a quality program plan.

Let me start by saying that my experience, is just that, an experience.  In my years, I have worked in a variety of different after school and summer camp programs. In those work environments I have held a range of different positions with varying responsibilities.

I have created what I consider the best high quality after school lesson plan formula for school age programming.  This recipe was created from a combination of experience, education and training. I have had tremendous success with my plans and I hope you will as well. 

Key Concepts to a Quality After School Lesson Plan

Creating a successful After School lesson plan requires commitment to your program and the children you serve, as well as,  a few key concept in planning. 

Free Choice Programming

It may seem backwards to promote free choice options when talking about creating quality lesson plans. But free choice is an important part of the formula for a success program.

sample after school program business plan

Giving children the option to choose what activities they want to take part in, creates an environment of respect conducive to out-of-school time learning.  In my experience children are more willing to take part in and enjoy the activity when it’s something they choose to do, rather than something they feel they have to do.

Be mindful that not every child wants to make a  crayon candle  or build a  balloon rocket  even if you spent a lot of time planning and preparing the activity.  Interests vary, and choosing to read a book, play pretend school or build a Lincoln log house is a quality options for social development. While you need to offer well structured planned activities, remember that kids also learn through play.

Theme Planning

sample after school program business plan

ou may already do this. Pick a topic to plan activities around, for example,  Homemade games Week  or  Space Week .  Themes help create quality by allowing you to touch on different interests weekly to ensure you are providing well-rounded lessons in your program. Another benefit of theme weeks is that planning becomes easier. Just go to Pinterest and type in “space theme activities for kids,” you will have hundreds of activities to choose from.  I am not saying they are all quality options, but somewhere in the mix are a few good ones.  Check out this list of themes for some ideas.

Purposeful Planning for After School Lesson Plans

What I mean by purposeful planning is having intention with your lesson.  For example, I may feel that the kids in my care would benefit from a week dedicated to teamwork.  

I would then seek activities that emphasize teamwork. Now, don’t get me wrong, I would not call the week, “Teamwork week”.  The kids would be less inclined to participate if they knew I was trying to get them to be better people (she said joking..kinda) . I would stick to my weekly theme, but look for activities that support teamwork within that theme.  Maybe I would create a Space themed scavenger hunt, or break kids into teams for a Space STEM challenge.

Whatever the activity, it would require kids to work together, and if the kids struggle with the teamwork, it would give me an opportunity to help them work through the conflict and build on cooperation skills.

Create a Well-Rounded Curriculum

I touched on this a bit with themes, use variety in your lessons to create a well-rounded curriculum.  Decide on what you value and what you want your program to represent. I recommend the use of nine content areas I have worked into my lessons.  These nine areas are recommended by the School Age Curricular Framework, and I have found that when implemented into my program it created a more encompassing environment. The nine areas include:

Language, Literature & Numbers Activities  

letters and numbers for after school program planning

Language, literature & Numbers activities includes reading, writing, speaking, thinking critically, self expression, numerical reasoning, and math concepts such as measuring, and basic statistics

Classic Examples include trivia, story telling, card games, debate club and mad libs. For more ideas check out our Language, literature & Numbers activities .

Art & Culture Activities

sample after school program business plan

Art & Culture  includes crafts, dance, theater, music, visual arts and other types of expression

Classic art & culture ideas for after school programs include creating musical instruments, painting a picture, learning a classic dance such as a waltz or even the cha-cha slide. For more ideas view our art & c ulture activities .

Global Learning Activities

Global Learning activities encourage kids to investigate of  the world, translate ideas into actions to improve global conditions

Examples of global learning activities you can use in your after school lesson plan are activities that promote our similarities and differences like where the wind blows or what makes us different . You can teach kids basic sign language, or a few words in Spanish. If you are working with older kids you can incorporate wider reaching activities that ask kids to examine issues in the world. Click here to see more global learning activities.

Health & Wellness Activities

Health & Wellness activities includes nurturing of competent, caring and responsible children and youth and promotion of healthy living and well-being

Some examples of health and wellness activities you can use in your after school program include physical fitness challenges and active group games , healthy food projects like astronaut food or dinosaur eggs .

Environmental Learning Activities

Environmental Learning  – Increase knowledge and awareness about the environment and associated challenges to foster attitudes, motivation, and commitments

Examples of environmental learning activities that you can use when creating your lesson plan for school age kids include, building bird houses, creating a compost program and going on nature hikes. Click here to see more environmental learning activities for kids.

Media & Technology Activities

Media & Technology  include exploration and appropriate use of media, building and strengthening children’s ability to make good choices in their daily use of media and technology.

Some ways you can incorporate media & technology into your after school lesson plans is by have kids create a healthy use of technology poster, make a movie, have an internet trivia race where kid race to find the answer to tough questions.

Social & Emotional Development Activities

Social Emotional Development  – Integrate character education and social-emotional development to reinforce core ethical values of respect, responsibility and citizenship

Integrate social and emotional activities into your after school lesson plan through games like, emotional charades that promotes awareness of emotions. Gratitude tap is another game that promotes social awareness and self esteem. Click here to see more great social emotional development games. If you are interested in reading more about supporting social and emotional development in after school programs. View my article Social Emotional Growth in Child Care .

STEM activities

STEM  – Include Science Technology Engineering and Math activities that promote critical thinking and problem solving.

Bulk up your lesson plans with STEM activities like, an egg drop, building a kite , or a one of a kind Rube Goldberg Machine . Click here to see more awesome STEM activities.

Service Learning & Community Building Activities

Service Learning/Community Building – Increase knowledge and skills while making positive contributions to the world​

Some service learning examples are to create kindness rocks for your community or make busy boxes for the children’s hospital . You can also simply hold a food drive, or a car wash. Click here to see more service learning activities you can incorporate into your lesson plans.

​ I use some of these a lot more than others but I try to work each content area into my lessons at least once a month. You need to decide what your core content areas are, and then develop your plan for delivering that content.  ​

Structure of a Quality After school Lesson Plan

After School Lesson Plan Template

As you can see, instead of using a time of day plan I kept the times open-ended and list the specific activities. There are three listed categories per day.  The categories are Academic Activities, Large Group Activities & Active Games/Physical Fitness. ​

Academic Activities

This is the time of day I offer homework help and snack.  Although these are the focus of the first portion of our day we also offer an academic activity.  Often it is a STEM, environmental learning , reading or math activity . I make this the “academic activity” because I do not want it to take away from kids eating or getting homework done, which of course is priority number one.

Large Group Activities

This is the time of day I offer traditional after school craft, cooking project, computer time, or social game.  In my program this is the largest chunk of time in the day. I offer a free choice program so children are not required to take part in any activity; they are free to utilize other interest areas in our program if the large group activity does not interest them.  

Active Game & Physical Fitness

The active game & fitness time chunk is outdoor or gym time.  We plan a daily game for the children to play. As I mentioned before, we are a free choice program, however; I do make children take part in the group game for a minimum of five minutes before deciding to sit out.  (They usually end up playing, and forget that they wanted to sit out in the first place)   Now that you understand the structure of our day let’s move on to activity type. ​

Activity Type

You will see at the top of the lesson plan is an activity type legend, the nine categories listed there correspond with the content areas I utilize in my programming.  

This allows me to hold myself accountable in creating a well-rounded curriculum.  If I want to offer all nine content areas in a month and I have not yet offered a service learning activity , I can put down a SL (service learning) in the activity box for large group activity on Thursday, then when I am planning I know what kind of activity I am looking for.  This activity type is also useful for parents, they may not know what Drops on a penny means, but they can look and see that their child will have the option to participate in a STEM activity that day. 

Outcome for After School Lesson Plans

The outcome section is where I can write what the desired outcome of the activity will be. This is the purposeful planning piece.  When I plan that Space STEM challenge, I would write, “develop critical thinking and teamwork skills” in the outcome section of the lesson. This, like the activity type, can be done first to help you create that purposeful well-rounded curriculum.

Below is a Spy Week sample lesson plan, so you can get a visual understanding of a quality lesson plan. (All the items on this plan are available on this site. Search them to see how to run each activity!) Click here for a free printable Word template or click here for a free printable PDF version of my template.  I hope that my insight has helped you in your desire to bring a quality lesson plan to the children you serve.

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After school program schedule with downloadable template

sample after school program business plan

Whether you are just starting an after school program or you have been running one for some time, you have likely spent a fair amount of time thinking about how best to organize your schedule. You need to consider both the timing of your after school program as well as the organization of your program day-to-day.

Luckily for you, the team at Sawyer are experts on building and maintaining efficient and successful after school program schedules. Our software helps children’s activity businesses, nonprofits, and schools run efficiently so that they can spend more time working with children and sharing their passions.

In this article, we will go over the best ways to manage your after school program schedule on Sawyer and include a downloadable schedule template that you can utilize for your programming.

  • Types of after school programs

After school program schedule

  • ~After school program schedule template

Types of school programs

There are a few different types of after school programs and they accomplish different goals. The times you choose for your programming should depend on the type of after school program that you are building. The main goal is to schedule your programming in convenient times that are easily accessible for families.

Some parents are looking for Monday through Friday programming that goes from the end of the school day until the work day ends. This type of program is often called after care. It usually includes time for homework help, outdoor or open play, enrichment activities, and free time. 

If you want to offer after care programming, we recommend that you make connections directly with schools so you can provide pickup and drop off options to families. This makes life much easier for working parents and gives your after school program additional value when they are choosing where to enroll their child.

After school activities

Alternatively, you can create after school programming that is more specific. If you run a children's dance studio or you teach kids soccer , as examples, you can create after school activities that last 30 minutes to 2 hours that relate to your business. The length of your activity as well as the start time should relate to the age of your students. According to the 2021 Sawyer Children’s Activity Trend Report , 3:30pm is the most popular activity start time for children in elementary school and 4-5pm is the most popular for middle and high school aged students.

Here are some more helpful tips for planning your after school program schedule:

  • If you are teaching children in early grades, then we recommend keeping your activity lengths short: between 30 and 50 minutes. Find out when the elementary school lets out and then schedule your activities to start close to that time. Make sure there is enough for families to bring their child to your location plus about 15 to 30 minutes or so to have a snack and unwind from the school day.
  • If your after school activities are for older children, the start time can be closer to the end time of the school day. That way, they can go straight from school to your activity and then return home to start homework. Your activities for older children can also spend more time in your activities, especially if they are advancing their skills. For example, if you are teaching art to older children , you might want to take a full 2 hours so you can go over techniques and then let them explore on their own.

Photo of after school program schedule

Whether you are running a 3 hour after care after school program or a 30 minute music class for kindergarten and first grade little ones, you need to plan a schedule for each day. The first step towards building a successful schedule is developing your after school program curriculum . When you begin planning your curriculum, you should think about the goals you are hoping your students will accomplish. 

When you know your goals, then you can start to develop your lesson plans and the activities that will comprise the lessons. The length of your program’s sessions can determine the depth to which you plan your lessons and schedule. You can use and adapt this template to fit your needs.

After school program schedule template

This template would work best for an after care style after school program.

  • 3:00 - 3:15pm - Students arrive and settle in
  • 3:15 - 3:30pm - Snack
  • 3:30 - 4:15pm - Homework help
  • 4:15 - 5:15pm - Activity or activities
  • 5:15 - 5:45pm - Free time (games, reading, more homework)
  • 5:45 - 6:00pm - Parent pickup

Then, you should break up the activity section into a full lesson plan so that you stay organized and on track. Here are some ideas for activities:

  • Explore coding with Roblox. Children who have experience with the program can help students who have never used it before. Teaching kids to code is a great way to get them excited for their future and develop important skills.
  • Play a theater game. Get the wiggles out by playing a game like zip, zap, zop or create a shape. Your students will become more expressive and communicative, plus they’ll just enjoy moving around and having fun. Use our guide about teaching musical theater to kids for more inspiration.
  • Practice math by cooking. It might feel like a tough sell to do an academic activity with your after school students because they have just spent 8 hours in school and then done homework, too! But, you can sneak academic enrichment into your after school program activities with cooking . They will have fun working together to create something delicious and you (and their parents) can be happy that they are still learning. Dig in!

Download our after school program schedule template to adapt for your own use this year!

Get your schedule template

After school activities schedule.

If you are running shorter and more specific after school activities, then we recommend writing out a full lesson plan as if you are teaching a class. You do not need to provide a snack, offer homework help, or include any filler time. Your activity should be efficiently planned and children should feel like they are accomplishing a task during your activity. 

Looking for more guidance on how to write a lesson plan ? Check out our full guide.

Photo of after school activities

Planning your after school program schedules efficiently is important if you want your students to learn and grow in your activities. Plus, choosing the right time to start and end your programming will help get more customers . If you are looking for guidance on managing and running your children’s education and activity business, the team at Sawyer is here to help. 

With our suite of tools, like custom forms to record allergies and t-shirt sizes, flexible payment options like gift cards and installment plans, and seamless scheduling and registration on any device, Sawyer saves business owners 28 hours per month. If you are ready to spend less time on admin and more time doing what you love, see how Sawyer can help with a free trial or demo . 

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  1. After School Program Business Plan Template (2024)

    Writing an after-school program business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan: 1. Executive Summary. An executive summary is the first section of the business plan intended to provide an overview of the whole business plan. Generally, it is written after the ...

  2. After School Program Business Plan [Sample Template]

    A Sample After School Program Business Plan Template 1. Industry Overview. The After-School Program Providers industry comprises of establishments that organize youth programs that take place outside of the traditional school day. After-school programs can occur at various times of the day and in a variety of places, including the school ...

  3. Sample After School Program Business Plan

    Sample After School Program Business Plan. January 25, 2024 by Olaoluwa. We welcome you to read this guide on how to write your after-school program business plan. After-school programs have grown in popularity over the years. These schools not only keep kids engage in useful activity but teach vital skills to kids of all ages.

  4. What to Include in Your After-School Program Business Plan

    The next section to include in your after-school program business plan is the organizational structure. List out all the people involved or required to run the program. Begin with yourself. Write your name and position in the program, then provide a short biography, listing relevant skills and a background check.

  5. How to Write After-School Program Business Plan? Guide & Template

    An after-school program business plan is a strategic document that outlines the objectives, strategies, and operational procedures for establishing and managing an after-school program. It serves ...

  6. Craft a Winning After-School Program Business Plan: 9 Essential Steps!

    4. Prepare financial projections: Use your estimated expenses and revenue sources to project your program's financial performance over a specific period, typically for the first three to five years. Create a profit and loss statement, balance sheet, and cash flow statement to track your financial health. 5.

  7. PDF Temple Community Afterschool Program Mike Weddington Bennie Walsh 1-26

    ARCH AND PLANNING T-CAP will be a Temple community collaborative effort. This collaboration is vitally important during the research. on of the program. Assemble a Board of Directors and Planning CommitteesThe purpose of the Board of Directors and of the Planning Committees is to provide vi. on, direction and support in the development of an ...

  8. How to Start an Afterschool Program: Your Essential Guide

    Business plan templates from the U.S Small Business Administration can help you get started with creating the right business plan for your needs. Choose a location. The location you choose for your afterschool program must be convenient (close to schools and accessible to families), affordable, and compliant with your area's child health and ...

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    Step 1: Create a business plan and budget. While you might already have a business incorporated, starting your own after school program is a large enough project that a business plan is an important place to start. Writing a thorough plan requires you to do research and think hard about what you want to accomplish.

  10. After School Program Business Plan Template

    The template is a word document that can be edited to include information about your after school program business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font.

  11. After school program activities (with editable lesson plan)

    After sitting in school all day, sports, movement, and exercise make for great after school activities. Try these after school sports and movement activities to help your students their energy out. Passing by number. This is a fun game for soccer, basketball, football, field hockey, or baseball/softball.

  12. Business Plan Template For AfterSchool Programs

    Business Plan Template for AfterSchool Programs - Free download as Word Doc (.doc / .docx), PDF File (.pdf), Text File (.txt) or read online for free. This business plan outlines an after school program that will provide activities for children ages [X] to [Y] from [TIME] to [TIME] on weekdays. It will be located at [ADDRESS] and have a staff to child ratio of [RATIO].

  13. School Business Plan [Free Template

    Writing a school business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan: 1. Executive Summary. An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and ...

  14. So you want to start an afterschool program?

    Beyond the Bell Toolkit: A Toolkit for Creating Effective Afterschool and Expanded Learning Programs. The Toolkit is both a guide and a suite of professional development services and practical tools for those starting a brand-new program and those looking to improve an existing program without reinventing the wheel.

  15. How to Create an After School Lesson plan; Examples, Template and Ideas

    Art & Culture includes crafts, dance, theater, music, visual arts and other types of expression. Classic art & culture ideas for after school programs include creating musical instruments, painting a picture, learning a classic dance such as a waltz or even the cha-cha slide. For more ideas view our art & c ulture activities.

  16. After School Program Business Plan Sample Template for 2022 .pdf

    A Sample After School Program Business Plan Template Table of Content [hide] 1. Industry Overview 2. Executive Summary 3. Our Products and Services 4. Our Mission and Vision Statement 5. Job Roles and Responsibilities 6. SWOT Analysis 7. MARKET ANALYSIS 8. Our Target Market 9.

  17. After School Business Plan Example

    After School Business Plan Example. Dec 24, 2023 •. 0 likes • 812 views. J. Jessica Larson. Elevate your after-school program with our dynamic business plan PDF. Uncover captivating curriculum strategies, safety assurances, and more in this enriching guide. Download now for an inspiring journey in crafting an extraordinary and irresistible ...

  18. After school program curriculum ideas and activities

    We hope that this guide has given you after school program curriculum ideas and activity examples to help you move forward with planning. If you are looking for guidance on managing and running your children's education and activity business, the team at Sawyer is here to help.. With our suite of tools, like custom forms to record allergies and t-shirt sizes, flexible payment options like ...

  19. What Happens to Biden's Student Loan Repayment Plan After Court Rulings

    Let's back up for a minute. What does SAVE do? Like the income-driven repayment plans that came before it, the SAVE program ties borrowers' monthly payments to their income and household size.

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  21. After school program schedule with downloadable template

    After school program schedule. Whether you are running a 3 hour after care after school program or a 30 minute music class for kindergarten and first grade little ones, you need to plan a schedule for each day. The first step towards building a successful schedule is developing your after school program curriculum.When you begin planning your curriculum, you should think about the goals you ...

  22. Geographic coordinates of Elektrostal, Moscow Oblast, Russia

    Geographic coordinates of Elektrostal, Moscow Oblast, Russia in WGS 84 coordinate system which is a standard in cartography, geodesy, and navigation, including Global Positioning System (GPS). Latitude of Elektrostal, longitude of Elektrostal, elevation above sea level of Elektrostal.

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