Business Development Plan

sample business development plan pdf

Not all of the so called development in business has the same impact. A lot of activities or projects implemented are tactical which is true to many sellers. Sometimes, we are caught within the pressures between having to work with a client and managing a new business which both have short term results and require little to no strategy. Getting to decide which target and decision to take would employ development in business . Something that obtains a good strategy leads to growth and more profit. That is why every business must secure a business development plan to help them be guided along the way.

10+ Business Development Plan Examples

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Business Development Plan Template

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Business Development Plan Definition

A business development plan is a type of document that provides an outline of the method of implementation set on a particular development strategy. It can be a plan, a practice or a firm. It covers most of the business aspects of which it includes marketing , sales, services and more.

Before you are going to start making a business development plan, consider doing a SWOT analysis first. This will ensure that you are on the right track. SWOT analysis, by nature, has the ability to identify your strengths, weaknesses, opportunities and threats.

Contents of a Business Development Plan

1. Opportunities

You will be able to identify opportunities in creating new products, more services, new markets and other opportunities as well. Choose the option that you think is best for the development of your business.

2. Funding plan

Determine ways on how to fund your business . This may be in the form of a business capital.

3. Financial goals

Financial goals would include how you are going to achieve and manage profit, cost projections, and revenue.

4. Sales and marketing strategies

Decide what type of strategies are effective in the market that helps in promoting business growth. Make sure that you have a plan that aims in supporting your business.

5. Team needs

Think of a way that helps improve the capabilities of your team members. As much as possible, evaluate them.

Components of a Business Development Plan

1. Situation Analysis

Situation analysis  is the process of gathering information both from internal and external sources. External information involves those that are about economy, industry, as well as the competitors. Internal information are basically from employees, satisfaction, longevity and customers as well. Gathering information that are specific and factual would help lead in the development of the objectives and strategies.

2. SWOT Analysis

SWOT stands for Strength, Weakness, Opportunity and Threat. This is what every businesses use to review some information that during an analysis to know how it impacts the business.

3. Establishment of Goals, Objectives, Strategies and Tactics

Goals are the ones that needs to be accomplished in general sense. Objectives needs to be specific and clear. Strategies determine how a specific company can accomplish the objectives. Tactics are something that is operational and states what a company should do to achieve the strategies.

What to avoid in making a business development plan?

Avoid thinking short term and focusing too much on opportunities. Also, avoid not practicing the act of budgeting money.

Why is positioning important?

Positioning is essential during a time where you start choosing which firm to work with. Positioning will help in developing your marketing tools.

What are some of the typical marketing channels that can be considered when writing for a business development plan?

Marketing channels would include inbound leads, paid search advertising, paid social advertising, referrals, outbound leads, networking, channel sales, up-sells and cross-sells.

Generally, it is just all about picking for the right business development strategy. This enables you to reach, engage and convert your prospects. Writing a business development plan requires more time, effort and critical thinking skill to come up with an idea that helps in the growth and development of your company. As what the guidelines entail, you should be able to write specifically and with organized structure of plan.


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Simple Business Plan Templates

By Joe Weller | April 2, 2020

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In this article, we’ve compiled a variety of simple business plan templates, all of which are free to download in PDF, Word, and Excel formats.

On this page, you’ll find a one-page business plan template , a simple business plan for startups , a small-business plan template , a business plan outline , and more. We also include a business plan sample and the main components of a business plan to help get you started.

Simple Business Plan Template

Simple Business Plan Template

Download Simple Business Plan Template

This simple business plan template lays out each element of a traditional business plan to assist you as you build your own, and it provides space to add financing information for startups seeking funding. You can use and customize this simple business plan template to fit the needs for organizations of any size.

One-Page Business Plan Template

sample business development plan pdf

Download One-Page Business Plan Template

Excel | Word | PDF  | Smartsheet

Use this one-page business plan to document your key ideas in an organized manner. The template can help you create a high-level view of your business plan, and it provides easy scannability for stakeholders. You can use this one-page plan as a reference to build a more detailed blueprint for your business. 

For additional single page plans, take a look at " One-Page Business Plan Templates with a Quick How-To Guide ."

Simple Fill-in-the-Blank Business Plan Template

Simple Fill In The Blank Business Plan Template

Download Simple Fill-in-the-Blank Business Plan Template

Use this fill-in-the-blank business plan template to guide you as you build your business plan. Each section comes pre-filled with sample content, with space to add customized verbiage relevant to your product or service.

For additional free, downloadable resources, visit " Free Fill-In-the-Blank Business Plan Templates ."

Simple Business Plan for Startup

Start-Up Business Plan Template

‌ Download Startup Business Plan Template — Word

This business plan template is designed with a startup business in mind and contains the essential elements needed to convey key product or service details to investors and stakeholders. Keep all your information organized with this template, which provides space to include an executive summary, a company overview, competitive analysis, a marketing strategy, financial data, and more. For additional resources, visit " Free Startup Business Plan Templates and Examples ."

Simple Small-Business Plan Template

Small Business Plan Template

Download Simple Small-Business Plan Template

This template walks you through each component of a small-business plan, including the company background, the introduction of the management team, market analysis, product or service offerings, a financial plan, and more. This template also comes with a built-in table of contents to keep your plan in order, and it can be customized to fit your requirements.

Lean Business Plan Template

Lean Business Plan Template

Download Lean Business Plan Template

This lean business plan template is a stripped-down version of a traditional business plan that provides only the most essential aspects. Briefly outline your company and industry overview, along with the problem you are solving, as well as your unique value proposition, target market, and key performance metrics. There is also room to list out a timeline of key activities.

Simple Business Plan Outline Template

Simple Business Plan Outline Template

Download Simple Business Plan Outline Template

Word  | PDF

Use this simple business plan outline as a basis to create your own business plan. This template contains 11 sections, including a title page and a table of contents, which details what each section should cover in a traditional business plan. Simplify or expand this outline to create the foundation for a business plan that fits your business needs.

Simple Business Planning Template with Timeline

Simple Business Planning Template with Timeline

Download Simple Business Planning Template with Timeline

Excel | Smartsheet

This template doubles as a project plan and timeline to track progress as you develop your business plan. This business planning template enables you to break down your work into phases and provides room to add key tasks and dates for each activity. Easily fill in the cells according to the start and end dates to create a visual timeline, as well as to ensure your plan stays on track.

Simple Business Plan Rubric Template

sample business development plan pdf

Download Simple Business Plan Rubric

Excel | Word | PDF | Smartsheet

Once you complete your business plan, use this business plan rubric template to assess and score each component of your plan. This rubric helps you identify elements of your plan that meet or exceed requirements and pinpoint areas where you need to improve or further elaborate. This template is an invaluable tool to ensure your business plan clearly defines your goals, objectives, and plan of action in order to gain buy-in from potential investors, stakeholders, and partners.

Basic Business Plan Sample

Basic Business Plan Sample

Download Basic Business Plan Sample

This business plan sample serves as an example of a basic business plan that contains all the traditional components. The sample provides a model of what a business plan might look like for a fictional food truck business. Reference this sample as you develop your own business plan.

For additional resources to help support your business planning efforts, check out “ Free Strategic Planning Templates .”

Main Components of a Business Plan

The elements you include in your business plan will depend on your product or service offerings, as well as the size and needs of your business. 

Below are the components of a standard business plan and details you should include in each section:

  • Company name and contact information
  • Website address
  • The name of the company or individual viewing the presentation
  • Table of Contents
  • Company background and purpose
  • Mission and vision statement
  • Management team introduction
  • Core product and service offerings
  • Target customers and segments
  • Marketing plan
  • Competitive analysis
  • Unique value proposition
  • Financial plan (and requirements, if applicable)
  • Business and industry overview
  • Historical timeline of your business
  • Offerings and the problem they solve
  • Current alternatives
  • Competitive advantage
  • Market size
  • Target market segment(s)
  • Projected volume and value of sales compared to competitors
  • Differentiation from competitors
  • Pricing strategy
  • Marketing channels
  • Promotional plan
  • Distribution methods
  • Legal structure of your business
  • Names of founders, owners, advisors, etc.
  • Management team’s roles, relevant experience, and compensation plan
  • Staffing requirements and training plans
  • Physical location(s) of your business
  • Additional physical requirements (e.g., warehouse, specialized equipment, facilities, etc.)
  • Production workflow
  • Raw materials and sourcing methods
  • Projected income statement
  • Projected cash flow statement
  • Projected balance sheet
  • Break-even analysis
  • Charts and graphs
  • Market research and competitive analysis
  • Information about your industry
  • Information about your offerings
  • Samples of marketing materials
  • Other supporting materials

Tips for Creating a Business Plan

It’s easy to feel overwhelmed at the thought of putting together a business plan. Below, you’ll find top tips to help simplify the process as you develop your own plan. 

  • Use a business plan template (you can choose from the variety above), or refer to the previous section to create a standard outline for your plan.
  • Modify your outline to reflect the requirements of your specific business. If you use a standard business plan outline, remove sections that aren’t relevant to you or aren’t necessary to run your business.
  • Gather all the information you currently have about your business first, and then use that information to fill out each section in your plan outline.
  • Use your resources and conduct additional research to fill in the remaining gaps. (Note: It isn’t necessary to fill out your plan in order, but the executive summary needs to be completed last, as it summarizes the key points in your plan.)
  • Ensure your plan clearly communicates the relationship between your marketing, sales, and financial objectives.
  • Provide details in your plan that illustrate your strategic plan of action, looking forward three to five years.
  • Revisit your plan regularly as strategies and objectives evolve.
  • What product or service are we offering?
  • Who is the product or service for?
  • What problem does our product or service offering solve?
  • How will we get the product or service to our target customers?
  • Why is our product or service better than the alternatives?
  • How can we outperform our competitors?
  • What is our unique value proposition?
  • When will things get done, and who is responsible for doing them?
  • If you need to obtain funding, how will you use the funding?
  • When are payments due, and when do payments come in?
  • What is the ultimate purpose of your business?
  • When do you expect to be profitable?

To identify which type of business plan you should write, and for more helpful tips, take a look at our guide to writing a simple business plan .

Benefits of Using a Business Plan Template

Creating a business plan can be very time-consuming, especially if you aren’t sure where to begin. Finding the right template for your business needs can be beneficial for a variety of reasons. 

Using a business plan template — instead of creating your plan from scratch — can benefit you in the following ways:

  • Enables you to immediately write down your thoughts and ideas in an organized manner
  • Provides structure to help outline your plan
  • Saves time and valuable resources
  • Helps ensure you don’t miss essential details

Limitations of a Business Plan Template

A business plan template can be convenient, but it has its drawbacks — especially if you use a template that doesn’t fit the specific needs of your business.

Below are some limitations of using a business plan template:

  • Each business is unique and needs a business plan that reflects that. A template may not fit your needs.
  • A template may restrict collaboration with other team members on different aspects of the plan’s development (sales, marketing, and accounting teams).
  • Multiple files containing different versions of the plan may be stored in more than one place.
  • You still have to manually create charts and graphs to add to the plan to support your strategy.
  • Updates to the plan, spreadsheets, and supporting documents have to be made in multiple places (all documents may not update in real time as changes are made).

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Write a business development plan

Now that you’re in the growth stage of your business, set things in motion with a business development plan.

A business development plan sets goals for growth and explains how you will achieve them. It can have a short-term or long-term focus. Review and revise your plan as often as you can. And keep building on it as your business evolves.

How to write a business development plan

Your business development plan is your roadmap to growth, so make it clear, specific and realistic.

What to include in a business development plan

  • Opportunities for growth: Identify where growth will come from – whether it’s in creating new products, adding more services, breaking into new markets, or a combination of these.
  • Funding plan: Determine how you’ll fund your business growth. How much capital do you already have? How much more do you need and how will you get it? Check out our guide on financing your business.
  • Financial goals: Work out what revenue, costs and profits you’ll have if things stay the same. Use those numbers as a basis for setting new, more ambitious financial goals.
  • Operational needs: Identify what things about your business will need to change in order to achieve growth. Will you need extra people, more equipment, or new suppliers?
  • Sales and marketing activities: Figure out what sales and marketing efforts will effectively promote growth and how these efforts will change as the business gets bigger and better. Make sure your sales and marketing plan is sturdy enough to support your growing business.
  • Team needs: You may need people to take on some of the tasks you’ve been doing. Think about what parts of running the business you enjoy most – and you’re good at – and what parts you might want to delegate to others. And give some thought to the culture you want to develop in your business as it grows. Check out our guide on hiring employees.

A sample business development plan

Avoid these common business development mistakes.

  • Thinking short-term instead of long-term
  • Underestimating how much money it will take to grow
  • Not budgeting enough money to cover the costs of growth
  • Focusing on too many growth opportunities: think quality, not quantity

Micro-planning can keep you focused

You may want to create some micro-plans for specific growth projects so their details don’t get overlooked. And you can build in some KPIs to measure your progress and successes. As your business grows, take note of your progress and make periodic adjustments to your business development plan to make sure it’s still relevant.

Support is out there

Remember you’re not the first to go through this. Seek out mentors, advisors or other business owners who can help you with your planning. Your accountant or bookkeeper may also be able to help or point you in the direction of the right people.

Xero does not provide accounting, tax, business or legal advice. This guide has been provided for information purposes only. You should consult your own professional advisors for advice directly relating to your business or before taking action in relation to any of the content provided.

Growing your business

Are you ready to drop the hammer and take your business to the next level? Let’s look at how to grow.

Before you leap into growth, reflect on where you’ve come from. Find out the stage of business growth you’re at.

Understanding your business performance will help you grow. Check out common examples of small business KPIs.

Increasing sales revenue is one obvious way to help grow your business. But how do you sell more?

You can grow your business by selling more things to more people, or fewer things to fewer people. Let’s look at how.

You’re all set to grow your business. But there’s so much to keep track of. Xero’s got resources and solutions to help.

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Your Guide to Business Development Planning

Meg Prater (she/her)

Published: July 05, 2024

Wondering why a marketer is writing about business development? It’s because I’ve learned that business development is more than just a fancy term for sales.

Business development planning — a step-by-step guide.

Business development is actually a company-wide strategy that brings every department on the same page — including marketing and sales.

Build a Custom Growth Plan With HubSpot's Growth Grader

Table of Contents

Business Development Planning

How to develop a business development strategy, business development strategy example.

Business development planning is the process of creating a roadmap for your company’s growth and success. I think of it as a treasure map that lets you navigate the treacherous waters of the business world to find the buried treasure (aka long-term profitability).

sample business development plan pdf

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That said, just like in a treasure hunt, you must also perform a series of steps to ensure you end up with a treasure in your hands:

  • Market analysis . Research the industry, competitors, and target audience to uncover opportunities and potential challenges.
  • Goal setting. Business development planning is incomplete without measurable goals, as the individual department members can’t see where to go without a big, red “X” on the map.
  • Strategy development. Create a game plan for reaching your goals, including tactics for marketing, sales, and partnerships.
  • Resource allocation. Ensure you have the team, budget, and tools to make your journey a success.
  • Performance tracking. To ensure you’re headed in the right direction, check your compass (metrics and KPIs).

While that’s enough of Jack Sparrow — or Captain Jack Sparrow — let’s dig deeper into how to develop a business development strategy.

  • Define your business objectives.
  • Conduct market research.
  • Identify your target customers.
  • Evaluate your current position.
  • Develop strategies.
  • Define tactics and action plans.
  • Set metrics and KPIs.
  • Allocate resources.
  • Implement and monitor.
  • Continuously review and update.

1. Define your business objectives.

While you might want to settle with “make more money than last year,” you need to define your wishes into clear objectives to have a shot at achieving them. So, whether your business objective is to reach a revenue figure, develop a new product, or expand into a new geographic region, lay it out.

To come up with clear business objectives, I recommend going SMART :

  • Measurable.
  • Attainable.
  • Time-Bound.

For instance, if you own an ecommerce company, you might define your business objective as: “Increase average order value by 15% in the next six months by implementing a personalized product recommendation system and offering bundled deals.”

If you’re having a hard time coming up with SMART business objectives, I find HubSpot’s free template for SMART goal setting incredibly helpful for getting started.

HubSpot’s SMART goal-setting templates help you come up with clear business development goals.

2. Conduct market research.

You might think that you know your market inside out, but let’s face it — assumptions can be dangerous.

In fact, Amy Kauffman , chief marketing officer at CMO Room , shares that, “The biggest mistake I see companies make when developing their business strategy is not doing enough market research upfront. Many founders are overconfident in their product or idea and assume that if they build it, customers will automatically come."

Put on a pair of X-ray glasses to see what’s really going on beneath the surface. Find out what your customers want, how much potential the target market has, and what your competitors are up to.

At this point, I typically scour industry reports, government statistics, and online databases. If you wish to do the same, here are my recommended sources:

  • Industry reports. Check out industry research from Gartner , McKinsey & Company , and Forrester .
  • Government statistics. If you manage an American business, I recommend the U.S. Census Bureau , Bureau of Labor Statistics , and Federal Reserve Economic Data for their incredible breadth of insights. Outside the U.S., you can try out location-specific sources, like Eurostat , or global sources, such as World Bank Open Data .
  • Online databases. While there are too many online databases to make sense of, I typically look for statistics from our annual reports, like HubSpot’s State of Marketing Report , since our researchers take due care in collecting data. Other than that, I also like eMarketer , Pew Research Center , and Statista .

That said, while these sources should provide most of the data you require, I still recommend using the good old-fashioned method of talking to people. Use surveys or interviews to get inside your potential customers’ heads. Find out what makes them tick, what keeps them up at night, and what they really need.

David Janovic , founder of RJ Living , especially recommends detailed market research for businesses expanding to new markets: “When entering a new market it's definitely crucial to be putting the time and effort into conducting thorough market research — which will help you understand the local landscape, customer preferences, and potential competitors."

Finally, I take all the juicy data and connect the dots to inform my business development strategy moving forward.

How to develop a business development strategy.

3. Identify your target customers.

Once you’ve done your market research homework, it’s time to zero in on your ideal customers. After all, you can’t please everyone.

I recommend creating buyer personas , which are fictional yet realistic representations of your ideal customers based on data. If you have existing buyer personas, update them based on the insights from the market research.

Pro tip: If you don’t have any buyer personas or need to develop another one for a new audience segment, check out HubSpot’s buyer persona generator . It helps you flesh out your target customers' pain points and motivations.

A persona of a property manager created using HubSpot’s buyer persona generator.

Next, evaluate the market size, growth potential, and opportunity of each buyer persona. See which buyer personas align with your business objectives and prioritize them accordingly.

4. Evaluate your current position.

Now that you have researched the market and the customers, I recommend taking a long, hard look in the mirror to assess your current position and figure out where you stand.

The best way to do this is with the trusty SWOT analysis — a strategic planning technique used to identify a company’s strengths, weaknesses, opportunities, and threats — to help you determine where you’re at in comparison to your competitors.

Kauffman also shares the same opinion: “Competitive analysis should play a central role in developing the business strategy. It's critical to have a deep understanding of the competitive landscape — not just who the players are but their strengths, weaknesses, positioning, and likely moves."

A SWOT analysis template.

Once I have the data on the competitive landscape, I start filling out a SWOT analysis template :

  • Strengths. I start by noting whatever our brand is excelling at (i.e., your competitive advantage). For instance, when it comes to HubSpot, we have a strong brand reputation and a loyal customer base. Plus, our content marketing game is on point as well, with thought leadership pieces.
  • Weaknesses. Next up, I highlight the areas where we’re struggling or falling short. For instance, the sheer amount of features in the HubSpot platform might feel overwhelming for new users.
  • Opportunities. I look at the market trends, audience segments, and emerging technologies our brand can leverage. For instance, HubSpot benefits from remote work and ecommerce growth.
  • Threats. Lastly, I check out competitors, markets, and regulations to identify threats that could potentially derail our success. For example, if there’s an economic downturn, businesses might reduce their spending on martech such as HubSpot.

Pro tip: Remember, SWOT analysis isn't a one-and-done deal. So, even if you conducted a SWOT analysis during the startup stage, I suggest doing it again while developing a business development strategy since businesses evolve, markets shift, and customer preferences change over time.

While SWOT analysis provides a bird’s-eye view of the competitive landscape, I believe you can also find many granular but important details about business by taking a deep dive into your sales funnel, marketing mix, and customer experience.

In particular, you can look for clogs in the sales pipeline where potential customers are getting stuck. Or you can review your marketing efforts and see what’s working and what could be improved. Finally, you could ask customers to identify unmet needs.

5. Develop strategies.

Now it’s time to don your strategy hat and craft effective strategies for each department to drive business growth . While the exact strategy depends on your business and its objectives, here’s how it looks for different departments.

No effective business development strategy is complete without a sales plan . If you’ve already established a sales plan, make sure to unify it with your business development efforts.

Your plan should outline your target audience, identify potential obstacles, provide a “game plan” for sales reps, outline responsibilities for team members, and define market conditions. If you haven’t created a sales plan before, I recommend checking out our free sales plan template .

Besides that, see if you can benefit from any technology improvements in the sales department. For instance, our data shows that 81% of sales professionals found AI to be helpful for reducing manual tasks.

If you equate strategic business development to only sales, you’ll lack a steady sales channel to support your business development strategy.

After all, 96% of leads do their own homework before talking to a sales rep. So, if you don’t have marketing content to attract leads, your well-trained sales professionals end up doing, well, nothing.

According to Kauffman, it's a prevalent issue. “Failing to have marketing expertise at the table from the very beginning, when initially planning and developing the product or business, is another common pitfall. Marketing should not be an afterthought — it needs to be deeply embedded in the overall strategy from day one."

Amy Kauffman, chief marketing officer at CMO Room, stresses the importance of marketing in business development planning.

I recommend cooking up some marketing strategies to:

  • Resonate with the target audience. Identify appropriate channels, customize messaging, and personalize content to develop a marketing mix that aligns with the target customers’ preferences and behaviors.
  • Educate the audience. Don’t assume everyone will immediately “get” it. Instead, use marketing to attract, engage, and explain what you offer.
  • Increase brand visibility. Up to 71% of prospects prefer doing research independently without talking to a sales professional, so I recommend using search engine optimization (SEO) and social media marketing to build a trustworthy brand.

Customer Success

While it might appear that business development means getting more customers, it doesn’t have to be the case. You can also get more business from your existing customers since you’ve already earned their trust. In fact, our data shows that 72% of a company's revenue comes from existing customers.

While there are several ways to gain customers' trust, I recommend establishing a personal connection instead of relying on coupons, discounts, or free perks.

For instance, you can listen to customers’ feedback and improve your product to fully win them over to your side.

Arc incorporates feedback from customers.

Image Source

Paul L. Gunn Jr. , founder of the KUOG Corporation , agrees, saying that the “heartfelt action to go beyond the transactional to deliver a solution that speaks to the intangibles anchors them to often support a long-term relationship and make significant tangible impact."

6. Define tactics and action plans.

Once you’ve got your strategies in place, it’s time to get tactical. I recommend you start with identifying key initiatives and projects that will bring your strategies to life.

If you’ve already filled out our free sales plan template , your sales team will be well and ready. If you haven’t, start doing so by assigning roles, tasks, and responsibilities to everyone on the team. For fleshing out your marketing strategy, I like using HubSpot’s free marketing plan template .

If you like to work without a template, ensure your action plans include information on the following:

  • Tasks. Let the team members know what they’re responsible for, who the lead is, and what’s required of them.
  • Timeline. Instead of going with “we'll get it done when we get it done,” set realistic milestones and deadlines for each initiative to keep everyone on track and accountable.
  • Budgets. Since money doesn’t grow on trees, you need to be smart about where you allocate your resources. Instead of blowing your entire budget on a flashy marketing campaign, put money into initiatives that will truly move the needle.

7. Set metrics and KPIs.

If you can’t track your progress, you cannot know if your business plan for development is working. That’s why setting clear metrics and key performance indicators (KPIs) is so important — it’s basically a scoreboard for your business development efforts.

To start, identify the specific metrics that align with your business objectives and strategies. I usually find the following metrics incredibly insightful:

  • Customer acquisition cost (CAC) . CAC tells you how much you’re spending to attract new customers. By optimizing your marketing and sales, you can lower your CAC.
  • Conversion rate. Conversion rate measures the effectiveness of different marketing and sales processes, such as how many customers took a desired action.
  • Win rate . Unlike conversion rate, win rate deals only with sales opportunities. It’s a percentage of how many sales opportunities your sales team successfully closed — which provides insights into your sales progress.
  • Net promoter score (NPS) . NPS measures customer satisfaction with your brand or how likely they are to recommend your brand to others.
  • Customer lifetime value (CLV) . CLV, also called LTV, helps businesses understand the total revenue they can expect from a single customer.

Gauri Manglik , CEO of Instrumentl , especially recommends tracking LTV to SaaS companies: “The key is that LTV captures both revenue and engagement over time, not just a snapshot. So rather than looking at new sales in isolation, I always encourage SaaS companies to make LTV their north star metric for business development.”

Gauri Manglik, CEO of Instrumentl, highlights the importance of LTV for SaaS companies.

Pro tip: After identifying the relevant metrics or KPIs, you can also set SMART goals for each to make tracking easier. Plus, you can create dashboards to visualize the progress against the KPIs. It’ll make it easy for team members to see how they’re doing and what they need to improve.

8. Allocate resources.

While I’ve already mentioned resource allocation during action plans, you must also approach resource management in a big-picture mode to execute your business development strategy seamlessly.

I recommend prioritizing the initiatives based on their potential impact and alignment with your business objectives. In other words, focus your resources on the areas that give you the most bang for your buck.

Beyond that, you must also take a hard look at your current resources. If you have any gaps in skills, expertise, or technology, fill those gaps first — by hiring new talent, investing in training, or getting a new tool.

For example, 63% of sales leaders share that AI makes it easier for them to compete with other businesses, so you might also improve your sales metrics by adopting an AI-powered sales solution .

Additionally, resource allocation isn’t a one-and-done deal (like other things on this list), so keep a close eye on the ROI of different initiatives outlined in your business development plan and shift your resources as required. If something isn’t working, don’t be afraid to try a different approach.

9. Implement and monitor.

Since you’ve got a solid plan, a team of do-ers, and enough resources to pull it off, it’s time to put all the strategizing and planning into action and watch the magic happen.

First things first, ensure all your plans have reached the shop floor — everyone knows their role and has the tools they need to crush it. Plus, don’t forget to keep the communication lines open as situations arise to be on top of your game and fix the issue right there and then.

And once you have kicked things off, keep your fingers on the pulse and track your progress against the metrics and KPIs. It’s like checking your GPS in a new city to ensure you’re staying on course.

Lastly, remember to celebrate your wins along the way — whatever size they might be — to keep the team motivated and engaged for the long haul.

10. Continuously review and update.

Business development strategy requires regular review and updates.

Since markets evolve, customer trends change, and competitors improve, a business development strategy is never a finished document. Instead, you must keep reviewing and updating your strategies to generate new business for your brand.

Here’s how I approach it:

  • Conduct regular check-ins. Assess your current strategies regularly. Are you hitting your targets? Are there any areas that require improvement? Ask tough questions and adjust if required instead of sitting idly.
  • Collect market intelligence. Instead of only relying on internal feedback, stay up-to-date with market trends, customer needs, and competitor activities. Use that knowledge to update your strategies and tactics.
  • Ask customers for feedback. Your customers should be the center of your attention as they provide specific insights, relevant ideas, and word-of-mouth referrals.

While navigating all the moving parts of a business development strategy might appear confusing, here’s an example of a business development strategy I put together for an ecommerce store, “GreenThreads,” which sells eco-friendly clothing and accessories.

Business development strategy example.

Business Objectives Example

Increase online sales revenue by 25% within the next 12 months by expanding product range and implementing targeted marketing campaigns.

Market Research Example

  • According to Material Exchange, 86% of brands asked for sustainable material options in 2023, compared to 52% in 2022.
  • Millennials and Gen Z-ers make up 68% of the total sustainable apparel market .
  • According to McKinsey & Company, two-thirds of fashion brands who made decarbonization commitments are behind on their schedule.

Target Customer Persona Example

Meet “Eco-Conscious Sam,” a 24-year-old urban professional who values sustainability and ethical consumption. She‘s always on the lookout for fashionable clothing and accessories that align with her values, and she’s willing to pay a bit more for high-quality, eco-friendly products. Sam is active on social media and loves to share her favorite sustainable brands with her followers.

SWOT Analysis Example

  • Strengths. GreenThreads is like the superhero of sustainable fashion, fighting fast fashion with its eco-friendly powers and ethical production processes. With a user-friendly online platform, it makes it easier for customers to shop with a clear conscience.
  • Weaknesses. GreenThreads’ prices may be higher than those of its fast-fashion competitors. The limited product range might limit the options for customers.
  • Opportunities. With sustainable fashion becoming the talk of the town, GreenThreads has the chance to win over eco-conscious consumers. Partnering with influencers and expanding globally could make GreenThreads the world’s most wanted (in a good way!).
  • Threats. GreenThreads faces fierce competition from other eco-friendly brands. Plus, the volatile economic environment forces many customers to prioritize penny-pinching over planet-saving.

Action Plans Example

  • Product expansion. GreenThreads will develop a line of eco-friendly accessories to complement clothing offerings.
  • Marketing. GreenThreads will use user-generated content and eco-friendly influencer partnerships to launch targeted social media campaigns.

Metrics and KPIs Example

GreenThreads will measure:

  • Sales revenue.
  • Product performance.
  • Customer acquisition cost (CAC).

If GreenThreads hits the 25% sales revenue, they can pat themselves on the back. Plus, product performance and CAC will tell GreenThreads how effective they were in expanding the product range and their marketing efforts.

Budget Allocation Example

  • Marketing. $50,000.
  • Influencer partnerships. $20,000.
  • Product expansion. $115,000.

Create a Strategic Business Development Plan

With a strategic business development plan, you‘re not just throwing darts blindfolded and hoping for the best. You’re investing your precious resources, time, and hard-earned money into initiatives that'll knock the socks off your short-term and long-term goals alike.

But don’t take my word for it. Sit down with your team, break out the snacks, and start brainstorming your own master plan to set your business up for long-term success.

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14 Professional Business Plan Samples [Downloadable pdf]

Looking for business plan examples for inspiration? Download or view 14 business plans examples/samples, vetted by our MBA business plan writers. Download in PDF format or read like a book. These real business plan samples would help in writing your own business plan.

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  • View Real Business Plan Examples/Samples

Bank Business Plan

As an entrepreneur, effectively pitching your idea to attract investors and secure funding can be a challenge. Moreover, when launching a business, creating a comprehensive business plan is paramount.

To aid you in these crucial tasks, we offer a collection of real-world and sample business plan examples across diverse industries. A well-structured business plan is indispensable in the fast-paced entrepreneurial landscape, as it delineates your goals, strategies, and financial projections, providing a clear roadmap for your venture.

Our aim is to facilitate the creation of an effective business plan by integrating real-life examples to elucidate the key elements involved. Below, you’ll find a range of 14 detailed business plan examples available for download and use.

Important Sections to Include in Business Plan

Practical business plan examples illustrating strategies for startup success, 1. e-commerce plan sample or example, 2. online marketplace business plan example or sample, 3. snack bar business plan sample / business plan example, 4. coffee shop business plan sample/business plan example pdf, 5. food hall business plan sample/business plan example pdf, 6. printing shop business plan sample/business plan example plan, 7. acquisition business plan sample/ example pdf, 8. l-1 visa business plan example with sample pdf, 9. e-2 visa business plan sample/ example pdf, 10. eb-5 business plan sample/ example pdf, 11. investor business plan sample/ example pdf, 12. nonprofit business plan sample/ example pdf, 13. bank business plan sample/ example pdf, 14. cannabis business plan sample/ example pdf, detailed overview of key components of a business plan, 1. executive summary, tips for writing executive summary, 2. company overview or description, tips for writing company description, 3. market analysis, tips for writing market analysis, 4. product and services, tips for writing product and services, 5. marketing and sales plan, tips for writing marketing and sales plan, 6. operation planning, tips for writing operational planning, 7. organization and management, tips for writing organization and management summary, 8. financial plan, tips for writing financial plan, 9. key external drivers, tips for writing key external drivers, 10. startup summary, tips for writing startup summary, 11. projected industry growth, tips for writing projected industry growth, 12. break-even analysis, tips for writing break-even analysis, 13. management summary, tips for writing management summary, 14. financial indicators, tips for writing financial indicators, discover business plan formats and free templates, business plan examples for students pdf, common types of business plan, 1. one page business plan, 2. start-up business plan, 3. strategic business plan, 4. feasibility business plan, 5. internal business plan, conclusion​, frequently asked questions, download pack of 14 business plan examples, are you looking for top business plan writer.

To create a robust business plan, ensure inclusion of the following key sections:

  • Executive Summary: A brief snapshot of your business and the key highlights of your business plan. Read more
  • Product and Services: An elaborate description of the offerings you will provide to your customers. Read more
  • Marketing and Sales Plan: A strategic roadmap outlining how you intend to promote and market your business before, during, and after its launch. Read more
  • Operating Planning: An explanation of the systems, processes, and tools necessary to efficiently run your business behind the scenes. Read more
  • Organization and Management: Organization and management in a business plan outline the structure and leadership of the company. Read more
  • Financial Plan: A comprehensive plan mapping out your short-term and long-term financial goals and the associated costs of running your business. If you require funding, this section is where you can outline your request and financial needs. Read more
  • Key External Drivers: External drivers encompass factors like outsourcing, economic changes, industry competition, and business legislation complexity. Read more
  • Startup Summary: The startup summary offers a comprehensive financial overview of , detailing expenses, asset value, and total requirements, crucial for transparency with entrepreneurs and investors. Read more
  • Projected Industry Growth : Projected industry growth forecasts the sector’s expansion, offering a 10-year perspective and average annual growth rate, providing clarity to investors. Read more
  • Break-even analysis: The break-even analysis visually presents key metrics and a 12-month revenue forecast to help stakeholders grasp the point where the business covers costs and starts generating profit . Read more
  • Management Summary: The management summary provides a concise overview of organizational structure, key personnel, their roles, and financial commitments, ensuring stakeholders understand the business’s operational strength and leadership capability. Read more
  • Financial Indicators: The financial indicators section evaluates organizational fiscal health, focusing on year-over-year profitability metrics, leverage ratios, liquidity ratios, and additional metrics, providing a comprehensive understanding of the business’s financial performance and efficiency in revenue generation from equity investments. Read more

E-commerce Plan Sample or Example

Something Borrowed Something New is a burgeoning e-commerce enterprise specializing in wedding accessories and personalized gifts. Operating on a drop-shipping model, this business has the capability to make a significant impact in the market.

Moreover, leveraging social networking and blogging can be instrumental in generating awareness and capturing interest, thereby creating a robust online marketing strategy for Something Old and Something New.

To enhance their business operations, they are contemplating the integration of a WhatsApp CRM system. This initiative aims to optimize communication with potential customers, ensuring prompt responses to inquiries and fostering a seamless interaction process.

Online Marketplace Business Plan Example or Sample

EPlace Solutions will be an innovative online marketplace business portal offering a variety of products to consumers throughout the globe. Founded by Mr. John Jones, a seasoned business visionary with an eye toward profit and achievement, the organization is set to enter the market in 2023.

Online shopping is at an all-time high with new consumer mindsets calling for them to shop for the types of deals and bargains that will be so much a part of the online marketplace business model.

Snack Bar Business Plan Sample

There is an increasing demand for snack-type fast food to be consumed while window shopping and walking around inside a shopping mall.

Do you plan to start a snack bar business? Then here’s a complete snack bar startup business plan template and feasibility report you can use FREE of charge. It sounds easy to open a snack bar, but in reality, you need well-planned strategies to ensure that your business stands the test of time. 

Our snack bar business plan sample includes a detailed description of the products and services offered, as well as a market a nalysis  and competitive analysis.

It also includes a financial plan that outlines the startup costs, revenue projections, and break-even analysis. We like this sample plan because it demonstrates how to build a profitable snack bar business by creating a unique menu and offering healthy, high-quality snac ks that meet custome r demand.

Your snack shop business plan can look as polished and professional as the sample plan. It’s fun and easy, with Wise Business Plan. Let’s review the  snack shop business plan sample  and adjust them according to your audience for the best results.

Coffee Shop Business Plan Sample

A coffee shop business plan is a document that outlines what your business idea is and how it will be implemented. Its purpose is to answer questions such as what it costs to start a coffee shop, how these costs will be financed, and how much money you can expect to earn from your cafe.

Are you looking for the right business plan for your cafe? Let’s review the  Coffee shop business plan sample  to find out how cloud-based software can make your day-to-day work more efficient.

Our coffee shop business plan sample includes a detailed description of the products and services offered, as well as a market analysis and competitive analysis.

It also includes a financial plan that outlines the startup costs, revenue projections, and break-even analysis. We like this sample plan because it demonstrates how to build a profitable coffee shop business by creating a unique brand and offering high-quality products a nd customer service.

Food Hall Business Plan Sample

In the food industry, there is fierce competition. To ensure success, you need to hit the ground running with the right pitch. Our food house business plan is the ideal solution with an attractive design highlighting key information and conveying the right message.

This food business plan example features food images intended to tantalize the taste buds. It captures the theme perfectly and will convey the ultimate message to investors, clients and customers.

It is important to remember that the business plan template can be customized to meet your company’s specific needs and requirements. It will help showcase your business as a leader in the modern industry.

This food business plan template provides key slides to showcase everything from finances to marketing and key competitors. If you prefer, you can alter the content displayed to meet your specific needs, but this is a good starting point.

Ultimately, this  food house business plan  will be suitable for any business operating in the food industry and keen to get interested from key individuals. It will ensure that you can build up the rep of your company.

We provide a one-of-a-kind sales pitch deck designed to appeal to your prospective audience, as well as a custom presentation tailored to their information requirements.

Printing Shop Business Plan Sample

When establishing a think tank, you will need to develop a business plan and document it properly. As a mass think tank, you need a special strategy to legalize the think tank as a non-profit organization and to raise funds for your project successfully.

Copy and print businesses offer a variety of services to both businesses and consumers. A copy and print shop can handle everything from single-page printing to large-volume jobs using several types of media.

Our printing shop business plan sample includes a detailed description of the products and services offered, as well as a market analysis and competitive analysis. It also includes a financial plan that outlines the startup costs, revenue projections, and break-even analysis. We like this sample plan because it demonstrates how to build a profitable printing shop business by offering high-quality, customized printing services with a focus on customer s ervice and efficient operations.

Let’s take a look at Printing and Photocopy Business Plan Sample that you can use to inspire your own and easily create one.

Acquisition Business Plan Sample

The acquisition business plan sample is intended for businesses seeking to acquire another company or merge with a competitor. This plan includes an analysis of the target company, a valuation, and a strategy for integrating the acquired business into the existing operations. We like this sample plan because it provides a clear roadmap for the acquisition process and demonstrates the potential benefits of the deal.

L-1 Visa Business Plan Sample

At Wisebusinessplans, we understand that obtaining an L1 visa for an executive or manager requires a thorough and compelling business plan.

Our L1 business plan sample includes all the necessary components to satisfy USCIS requirements and demonstrate your qualifications and your company’s viability in the US market.

The L1 business plan sample is a comprehensive plan for a new business seeking L1 visa approval for an executive or manager. This plan focuses on demonstrating the applicant’s qualifications and the company’s viability in the US market.

We like this sample plan because it is specific to the L1 visa process and includes all the necessary components to satisfy USCIS requirements.

E-2 Visa Business Plan Sample

If you’re an entrepreneur seeking E-2 visa approval, Wise Business Plans can help you create a persuasive business plan.

Our E-2 business plan sample outlines your investment, business operations, and financial projections, providing a clear and compelling case for your ability to successfully run a business and make a significant economic impact.

The E-2 business plan sample is designed for entrepreneurs seeking E-2 visa approval, which allows individuals to invest in and manage a business in the United States. This plan outlines the applicant’s investment, business operations, and financial projections. We like this sample plan because it provides a clear and compelling case for the applicant’s ability to successfully run a business and make a significant economic impact.

EB-5 Business Plan Sample

If you’re looking to obtain an EB-5 visa by investing in a new commercial enterprise in the United States, Wise Business Plans can help you create a compelling business plan.

Our EB-5 business plan sample includes a description of your business, a market analysis, and financial projections, providing a detailed and persuasive case for the potential success of your venture.

The EB-5 business plan sample is designed for individuals seeking to obtain an EB-5 visa by investing in a new commercial enterprise in the United States. This plan includes a description of the business, a market analysis, and financial projections. We like this sample plan because it provides a detailed and persuasive case for the potential success of the business, which is crucial for obtaining EB-5 visa approval.

Investor Business Plan Sample

If you’re seeking investment from angel investors, venture capitalists, or other private equity firms, Wise Business Plans can help you create a compelling pitch.

Our investor business plan sample includes a pitch deck, financial projections, and a detailed analysis of the market the potential return on investment and the scalability of your business.

The investor business plan sample is intended for businesses seeking to attract investment from angel investors, venture capitalists, or other private equity firms. This plan includes a pitch deck, financial projections, and a detailed analysis of the market opportunity. We like this sample plan because it emphasizes the potential return on investment and the scalability of the business.

Nonprofit Business Plan Sample

At Wisebusinessplans, we’re committed to helping non-profit organizations achieve their social impact goals.

Our non-profit business plan sample includes a mission statement, programs and services, marketing and outreach strategies, and a financial analysis, providing a clear roadmap for establishing or expanding your organization.

The non-profit business plan sample is designed for organizations seeking to establish or expand a non-profit entity. This plan includes a mission statement, programs and services, marketing and outreach strategies, and a financial analysis. We like this sample plan because it demonstrates a strong commitment to social impact and outlines a clear strategy for achieving the organization’s goals.

Bank Business Plan Sample

Whether you’re seeking financing from a bank or other financial institution, Wise Business Plans can help you create a detailed and persuasive business plan.

Our bank business plan sample includes a thorough financial analysis, market research, and a strategy for achieving profitability, highlighting the key factors that banks consider when evaluating loan applications.

The bank business plan sample is tailored for businesses seeking financing from a bank or other financial institution. This plan includes a detailed financial analysis, market research, and a strategy for achieving profitability. We like this sample plan because it highlights the key factors that banks consider when evaluating loan applications, and provides a strong case for the borrower’s ability to repay the loan.

Cannabis Business Plan Sample

The cannabis industry is rapidly growing, and Wise Business Plans can help you enter it with confidence.

Our cannabis business plan sample includes a market analysis, operational strategy, and regulatory compliance a comprehensive overview of the unique challenges and opportunities in the industry and offering a clear roadmap for success.

The cannabis business plan sample is tailored for entrepreneurs seeking to enter the rapidly growing cannabis industry. This plan includes a market analysis, operational strategy, and regulatory compliance plan. We like this sample plan because it provides a comprehensive overview of the unique challenges and opportunities in the cannabis industry, and offers a clear roadmap for success.

The executive summary is a concise overview of your business plan, highlighting the key points of each section. It should capture the essence of your business, its mission, and the purpose of the business plan. This section should be written last, but it’s placed at the beginning of the business plan. Here is an example executive summary from our professional business plan written for Eplace Solution , an innovative e-commerce portal.

executive summary

  • Keep it brief and focused on key points.
  • Clearly define the problem and your solution.
  • Highlight market opportunities and growth potential.
  • Showcase your team’s qualifications.
  • Include financial projections.
  • End with a clear call to action.
  • Tailor it to your audience.
  • Review and update regularly.

the executive summary of a real estate business example

In this section, provide a detailed description of your company, including its history, legal structure, location, and vision. Explain your mission statement and core values that guide your business decisions. Use real-life examples of successful companies and how their strong company descriptions have contributed to their growth. In addition, you can reuse your company description on your About page, Instagram page, or other properties that ask for a boilerplate description of your business.

This section also allows you to describe how you register your business . Here you must choose whether your business is a corporation, sole proprietorship, LLC , or another type of business .

Business Overview Example Screenshot

  • Describe your company’s mission and vision.
  • Explain what your business does and the problems it solves.
  • Mention your target market and customer base.
  • Highlight your unique selling points.
  • Provide a brief history and background.

A market analysis analyzes how you are positioned in the market, who your target customers are, what your product or service will offer them, and industry trends. It might be useful to do a SWOT analysis to discover your strengths and weaknesses to identify market gaps that you may be able to exploit to build your business.

As part of your market research, you’ll also need to perform a competitive analysis. It will give you an idea of who your competition is and how to differentiate your brand. Here’s an example of a competitive analysis we did for a food business.

Market Analysis

  • Research and understand your industry thoroughly.
  • Identify market trends and growth opportunities.
  • Analyze your competitors and their strengths and weaknesses.
  • Define your target audience and their needs.
  • Include data and statistics to support your analysis.

market analysis summary

Adding products and services to a business plan involves more than listing your company’s offerings. If you intend to gain funding or partner with another business, your products, and services section needs to demonstrate your company’s quality, value, and benefits.

Here’s an example of a product and service section in the business plan we wrote for an e-commerce business that offers wedding accessories.

An example of Product and service section of business plan

  • Clearly describe your offerings and their features.
  • Explain how your products/services address customer needs.
  • Highlight any unique qualities or advantages.
  • Discuss your pricing strategy.
  • Mention any future product/service development plans.

Here is example of services section of a bank.

Example of Services Section

It is always a good idea to have a marketing plan before launching your business. A potential investor will want to know how you will advertise your business. Therefore, you should create a marketing plan that explains your planned promotion and customer acquisition strategies.

Discuss how you will make a sale. How will you attract customers and maximize their lifetime value? Ensure your marketing and sales forecasts align with your financial forecasts Marketing plans are usually based on the four Ps : product, price, place, and promotion. Breaking it down by marketing channels makes it easier. Discuss how you intend to market your business via blogs, email, social media, and word-of-mouth. Here is an example of marketing strategies we develop for a restaurant business.

Marketing plan of business plan screenshot

  • Define your marketing goals and objectives.
  • Outline your marketing strategies, including channels and tactics.
  • Explain your sales strategy and target sales goals.
  • Include a budget for marketing and sales activities.
  • Discuss your sales team and their roles.
  • Detail your customer acquisition and retention strategies.
  • Mention any partnerships or collaborations for marketing and sales.

Example of marketing and sales plan section of a bank

Example of Marketing and Sales Plan Section

The operation plan should include all the steps needed to run the business in the long run. The plan should include details about logistics, duties for each department of the company, and responsibilities for the team.

The main aspect of running a business is its costs. Whether it’s machinery or services, each requires capital.

how to write an operation plan in a business plan

  • Describe your day-to-day business operations.
  • Explain your supply chain and production processes.
  • Outline your facility and equipment requirements.
  • Discuss your quality control and efficiency measures.
  • Mention any legal and regulatory compliance considerations.
  • Detail your staffing and management structure.
  • Include contingency plans for potential disruptions.

In this section, you can describe your current team and the people you need to hire. You will need to highlight your team’s relevant experience if you intend to seek funding. Basically, this is where you demonstrate that this team can be successful in starting and growing the business.

Management summary of a business plan screenshot

  • Introduce your leadership team and their roles.
  • Highlight their relevant experience and qualifications.
  • Explain your organizational structure and hierarchy.
  • Discuss key personnel responsibilities and functions.
  • Mention any plans for team growth or development.
  • Address any advisory boards or external support.

Management summary of coffee shoppe business.

Here is Example of Management Summary

A financial plan should include sales and revenue forecasts, profit and loss statements , cash flow statements , and balance sheets .

Now, if you plan to pitch investors or submit a loan application, you’ll also need a “use of funds” report. Here you outline how you plan to leverage any funding you might acquire for your business.

With our business templates , you can create your own income statement, cash flow statement, and balance sheet.

Financial highlights of a business plan

  • Include detailed financial projections (income statement, cash flow, balance sheet).
  • Explain your funding requirements and sources.
  • Discuss your pricing and revenue model.
  • Describe your expense management and cost controls.
  • Mention any financial risks and mitigation strategies.
  • Highlight key financial milestones and goals.

Financial highlights of foodShack business.

Here is Example of Financial Highlights

External drivers refer to the external factors or influences that significantly impact the activity and growth of an industry. These drivers include outsourcing of non-core activities, changes in economic activity, competition from other industries, and the complexity of business legislation.

Additionally, external drivers encompass the effects of changes in new business formation, especially among small businesses, which directly affect the demand for services within the industry.

key External Driver

  • Identify and analyze current and emerging market trends in your industry.
  • Assess potential positive or negative impacts these trends may have on your business.
  • Evaluate broader economic conditions, including inflation rates, interest rates, and GDP growth.
  • Elucidate how changes in economic conditions could influence consumer behavior, product demand, and overall cost structure.
  • Outline key industry regulations and compliance requirements, discussing potential impacts on operations, costs, and market access.
  • Highlight relevant technological advancements and explain their potential effects on your product or service offerings, operations, and competitiveness.
  • Analyze current and potential future competitors, emphasizing the evolving competitive landscape’s impact on market share, pricing strategy, and overall business strategy.
  • Consider social and cultural factors influencing consumer preferences and behaviors, exploring how societal changes can affect product demand.
  • Evaluate environmental trends and regulations, discussing potential impacts on operations, supply chain, and customer perceptions.
  • Assess political stability, government policies, and geopolitical factors, exploring potential risks and opportunities from political changes.
  • Discuss global market conditions, analyzing how global economic trends, trade policies, and currency fluctuations may affect operations and expansion plans.
  • Identify and discuss potential risks in the supply chain, such as disruptions, shortages, or geopolitical issues.
  • Consider demographic shifts affecting your target market and discuss how changes may impact your customer base and marketing strategies.
  • Highlight key legal and regulatory factors affecting the business, discussing potential legal challenges, compliance costs, and regulatory changes.
  • Outline comprehensive risk management strategies, including contingency plans and risk mitigation strategies.
  • Explain how you will monitor external drivers and emphasize the importance of staying agile and responsive to changes in the external environment.

Tips Key External

The startup summary serves as a comprehensive overview of essential financial aspects, encompassing total startup expenses, the overall value of startup assets, and the total requirements, which is the cumulative sum of all expenses and startup investments.

It provides a clear financial snapshot, outlining the costs involved in launching the business, the value of assets acquired, and the overall financial needs for the startup.

This section is crucial for entrepreneurs and potential investors, offering a transparent understanding of the financial foundation required to initiate and sustain the business successfully.

This roadmap ensures a realistic evaluation of the business idea, identifying potential challenges and offering solutions.To write an effective plan, focus on what sets your venture apart from competitors, maintain conciseness, and embrace flexibility as a living document.

Answer fundamental questions about your business, create actionable checklists, execute the plan, and continually revise and update based on experiences and feedback.This iterative process fosters continuous improvement, helping entrepreneurs stay adaptable and enhance their business strategies over time.

Overview Example of Ecommerce Company

  • Clearly state the startup’s name and provide a concise description of its activities.
  • Include a succinct mission statement capturing the startup’s purpose and goals, reflecting its core values.
  • Specify the founding date and offer brief bios of key founders, highlighting relevant experience.
  • Summarize the startup’s concept, explaining offered products or services and key distinguishing features.
  • Clearly articulate the problem or need in the market that the startup addresses, defining the target audience.
  • State what makes the startup unique, whether it’s a special feature, market gap, or competitive advantage.
  • Provide a brief description of the market opportunity, covering target market size, trends, and growth prospects.
  • Outline how the startup plans to generate revenue, detailing streams, pricing strategy, and potential partnerships.
  • Offer a snapshot of the startup’s current status, highlighting key achievements such as product development or partnerships.
  • If seeking funding, clearly state the amount sought and its allocation, covering areas like product development and marketing.
  • Include a high-level financial summary with key projections for revenue, expenses, and profitability.
  • Briefly outline future aspirations and plans, encompassing areas like expansion, product development, or strategic partnerships.

The projected industry growth is a pivotal aspect that forecasts the expansion of a specific sector over a defined timeframe.

For instance, it could provide an estimate of where that particular business will be standing in the next 10 years, and what will be the average annual growth rate of that industry.

This information provides prospective investors and stakeholders with a clear understanding of the industry’s potential and positions the startup within a dynamic and flourishing market.

Projected Industry Growth

  • Emphasize the importance of industry trends and growth to your business.
  • Provide a concise overview, including market size, major players, and recent trends.
  • Briefly explain how you gathered data on industry growth projections (e.g., market research reports, expert interviews).
  • Identify and discuss prevailing trends, such as technological advancements, changes in consumer behavior, and regulatory shifts.
  • Summarize the industry’s historical growth, highlighting growth rates, market expansion, and notable milestones.
  • Highlight key factors expected to drive industry growth, such as emerging markets, technological innovations, and demographic shifts.
  • Discuss specific opportunities within the industry, including gaps in the market, underserved segments, or areas of competitive advantage.
  • Acknowledge potential challenges or risks that could impact industry growth, demonstrating a realistic understanding.
  • Present projections for future growth rates based on historical data, expert opinions, and your analysis. Include short-term and long-term projections.
  • Discuss how key competitors are positioned to leverage industry growth, emphasizing your business’s differentiation strategies.
  • Consider the regulatory landscape impacting growth, discussing anticipated changes and their potential effects on the industry.
  • Explore international trends and their implications for industry growth, including factors like global economic conditions and geopolitical influences.

Here is example of market analysis section of a bank.

Tips for Writing Projected Industry Growth

The break-even analysis serves as a vital financial tool, offering a detailed estimation of key metrics such as Sales Revenue, Cost of Sales, Gross Profit, Fixed Expenses, and Income Before Tax.

These critical components are visually presented through a bar graph, providing a clear and concise overview of the financial dynamics.

Additionally, the break-even analysis delves into a 12-month forecast, outlining the projected amount of revenue generated and the corresponding fixed costs.

This section is instrumental in helping stakeholders understand the financial threshold at which the business covers its costs and begins to generate profit.

Break Even Analysics

  • Define break-even analysis as a financial calculation where total revenue equals total costs.
  • Identify constant costs regardless of production or sales levels.
  • Enumerate and explain costs changing with production or sales.
  • Present the break-even analysis formula, indicating the units needed to cover costs.
  • Perform a practical break-even calculation using business-specific fixed costs, selling price, and variable cost per unit.
  • Include a break-even chart or graph for a visual understanding of cost-revenue dynamics.
  • Conduct a proactive sensitivity analysis to explore how changes in variables impact the break-even point.
  • Specify the anticipated timeframe to reach the break-even point in terms of months or units sold.
  • Clearly outline assumptions made in the analysis and provide justifications for transparency and credibility.
  • Acknowledge potential risks or challenges that may affect the accuracy of the break-even analysis.
  • Briefly mention contingency plans for difficulties in reaching the break-even point within the projected timeframe.

The management summary within the business plan provides a concise overview of the organizational structure and key personnel.

This includes a count of individuals, specifying the number of founders and operational team members integral to the organization.

The summary delves into the roles and responsibilities of each key figure, offering insights into the leadership dynamics driving the business.

Furthermore, the management summary sheds light on the financial aspect by presenting details about personal wages and payroll allocations for both founders and operational staff.

This comprehensive section ensures a clear understanding of the human resource framework and the financial commitments associated with the management team, crucial for stakeholders evaluating the business’s operational strength and leadership capability.

Mangement Summary

  • Highlighting the critical role the management team plays in the business’s success, the introduction emphasizes their significance.
  • Listing each key member with names, positions, and brief role summaries introduces the core of the management team.
  • Providing brief biographies for each team member underscores their relevant experience, skills, achievements, and industry-specific expertise.
  • Clearly outlining roles and responsibilities emphasizes how each team member’s skills contribute to the overall success of the business.
  • Sharing the team’s vision and strategy involves discussing key strategic goals and outlining the plans to achieve them.
  • Highlighting notable achievements or milestones showcases the team members’ successful ventures, industry recognition, or career accomplishments.
  • Discussing team dynamics emphasizes collaboration and the complementary nature of their skills in driving the business forward.
  • Introducing advisory board members, if applicable, underscores the additional guidance and expertise they bring to the business.
  • Discussing how the team plans to contribute to future growth and development includes strategies for talent acquisition, leadership development, and succession planning.
  • Touching on the team’s culture and values emphasizes their role in shaping the overall ethos of the business.
  • If seeking investment, briefly mentioning how the management team plans to use funding for business growth and development provides insight into their financial strategy.

Here is example of marketing and sales plan section of a bank.

Tips for Writing Management Summary

The financial indicators section within the business plan helps in evaluating the fiscal health and performance of the organization.

Year-after-year profitability estimates take center stage, encompassing key metrics such as gross margin, net profit margin, and EBITDA to revenue.

These indicators provide a comprehensive understanding of the business’s ability to generate profit relative to its revenue.

Furthermore, the financial indicators extend to leverage ratios, including the critical Debt to Equity ratio, Debt to Assets ratio, and Interest Coverage ratio.

These metrics illuminate the organization’s capital structure, debt management, and its capacity to meet interest obligations.

Liquidity ratios includes the Current Ratio and Current Debt to Total Asset Ratio.

These ratios provide insights into the company’s short-term financial health and its ability to meet immediate obligations.

The financial indicator toolbox is enriched with additional metrics, notably the Revenue to Equity ratio, which sheds light on the efficiency of generating revenue from equity investments.

Financial Indicator

  • Detailed revenue forecasts for the next 3-5 years. Breakdown by product/service and geographical regions.
  • Detailed breakdown of anticipated expenses. Include fixed and variable costs, operational expenses, and other relevant expenditures.
  • Historical P&L statements if available. Projected future profits and losses based on revenue and expense projections.
  • Outline of expected cash inflows and outflows. Emphasis on the ability to meet short-term obligations.
  • Snapshot of the company’s financial position. Includes assets, liabilities, and equity.
  • Calculation and presentation of key financial ratios (liquidity, solvency, profitability). Discussion on the significance of these ratios.
  • Identification and explanation of relevant KPIs. Highlighting alignment with the overall business strategy.
  • Discussion of potential financial risks. Mitigation strategies and addressing uncertainties.
  • Clear statement of the amount and purpose of funds required.
  • Outline of key assumptions underlying financial projections. Rationale for these assumptions.
  • Summary of industry financial trends and business positioning. Outlook on future financial prospects considering market dynamics.

Tips For Writing Financial Indicators

Looking For The Right Business Plan Format?

These sample business plans will provide you with a complete structure and format for your business plan, which will give you a head start on developing your document, so you won’t be stuck seeing an empty page and wondering what to write.

Simply going through the process of writing a business plan is one of its key benefits. If you sit down to write, you’ll naturally think about your startup costs, your target market , and any market analysis or research you’ll need to conduct. In addition to defining your position among your competitors, you will establish your goals and milestones.

You can see what should be included in a sample financial plan, but It is wrong to assume that a sample company’s financial projections will fit your own. If you need more resources to get you started, we recommend this guide on how to write a business plan .

In addition, you can download our 40+ free business plan templates covering a range of industries.

One-page business plans are short, compact, and to the point and are designed to make the plan easy to read at a glance. Make sure to include all of the sections, but truncate and summarize them

Start-up business plans are for businesses that are just getting started. They are usually developed to secure outside funding. In this regard, financials are of increased importance, as well as other sections that determine whether your business idea is viable, such as market research.

A strategic business plan lays out a company’s goals and how it will achieve them at a high level. It is a foundational document for the company as a whole. A strategic business plan allows all levels of the business to see the big picture, inspiring employees to work together to reach the company’s goals.

Developing a feasibility plan answers two primary questions about a business venture: who would purchase the service or product the company wants to sell, and if the venture is profitable.

Internal Business plans are geared to a specific audience within a company to keep your team on the same page and focused on the same goals.

In conclusion, whether you’re venturing into a traditional business or creating an innovative startup, the significance of a well-crafted business plan cannot be overstated. Different types of business plans cater to specific needs, from internal alignment to strategic expansion. Employing a template in MS Word ensures a polished presentation. The process of writing an executive summary, creating a plan, and defining the components of your business plan is essential.

Recognizing the need for a comprehensive and standard business plan can help guide your endeavors. Whether you choose to write a full business plan or opt for a one-page business overview, leveraging templates in MS Word can simplify the process. In essence, understanding the types of business plans and utilizing an executive summary template provides a structured approach to showcase your business overview.

Take inspiration from example business plans to tailor your strategy, ensuring a roadmap for success in the dynamic world of entrepreneurship. Always remember, a meticulously crafted business plan not only communicates your vision effectively but also serves as a valuable resource that can help secure investments and guide your business’s growth trajectory.

Begin with an executive summary, delve into market analysis, outline your strategies, create financial projections, and use available business plan examples as templates to guide your writing.

A comprehensive business plan template should encompass key sections such as an executive summary, business description, market analysis, marketing strategy, organizational structure, and financial projections. Seek templates online that cover these elements.

Tailor your business plan to the scale of your small business. Define your objectives clearly, outline cost-effective strategies, and emphasize agility in adapting to market changes.

Explore well-crafted business plan examples you can visit our website  wisebusinessplan.

The fundamental components include an executive summary, business description, market analysis, marketing and sales strategy, organizational structure, product/service description, and financial projections.

Investors focus on growth potential, detailed financial projections, market analysis, competition analysis, and the qualifications and experience of your management team when reviewing a business plan.

To find a business plan example for a tech startup,you can visit our visit wisebusinessplan .

A business plan provides a comprehensive overview of your entire business, including strategies, operations, and financials. In contrast, a business proposal typically focuses on a specific project or offer, outlining the details and benefits to a potential client.

Craft an engaging executive summary by summarizing your business’s mission, highlighting the market opportunity, showcasing your product or service, and providing a concise overview of your financial projections.

Seek tailored business plan examples for nonprofit organizations you can visit wisebusinessplan .

These business plans are written by MBA writers. Real-world use cases were used in these plans.

Get our business plan writing and consultation service.

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sample business development plan pdf


Business Development Plan Template

Business Development Plan Template

What is a Business Development Plan?

A business development plan outlines the strategy and goals for a business to achieve growth and success. It can help with the development of new products and services, customer acquisition, market expansion and other activities that drive a business forward. The plan will also include key performance indicators (KPIs) to track progress and help determine when changes need to be made.

What's included in this Business Development Plan template?

  • 3 focus areas
  • 6 objectives

Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.

Who is the Business Development Plan template for?

This Business Development Plan template is designed to help business teams of all sizes and industries create a plan to grow and develop their business. It's an ideal tool for small businesses, startups, and entrepreneurs who need to develop and execute a strategy to achieve their goals.

1. Define clear examples of your focus areas

Focus areas are the broad topics that you'll be tackling with your business development plan. These may include generating new business opportunities, improving customer retention, and streamlining business processes. Think about what you want to achieve and what areas you should focus on in order to reach your goals.

2. Think about the objectives that could fall under that focus area

Objectives are the goals you want to achieve under each focus area. For example, under the focus area 'Generate New Business Opportunities' you may have the objective 'Increase Sales Lead Generation'. By breaking down a focus area into objectives, you'll be able to create a plan to reach your goals.

3. Set measurable targets (KPIs) to tackle the objective

Key Performance Indicators (KPIs) are measurable targets that you can use to track your progress towards an objective. For example, under the objective 'Increase Sales Lead Generation' you may set a KPI to 'Increase number of leads generated'. By setting a KPI, you'll be able to track your progress and make any necessary adjustments to your strategy.

4. Implement related projects to achieve the KPIs

Projects are the specific actions you'll need to take in order to achieve your KPIs. For example, under the KPI 'Increase number of leads generated' you may implement a project to 'Launch marketing campaigns'. Projects are the building blocks of your plan and should help you achieve each KPI.

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

Cascade Strategy Execution Platform helps business teams create, plan, and track their strategic goals. Cascade's easy-to-use interface makes it simple to create a business development plan and track progress towards your goals. With Cascade, you'll be able to see the results of your strategy faster and make data-driven decisions to ensure success.

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Meet any target: business development plan template

sample business development plan pdf

A company’s goals are an integral part of its productivity. When your team understands what targets they need to hit, they have something clear to strive for and feel a sense of pride when they succeed. Setting intentions about where your business is going and how to get there is an important part of the building process.

Gain clarity about what your company’s objectives are with the help of a free business development plan template. We’ll share a fully customizable template with you that you can use on monday.com. But before that, this article looks at the benefits of using such templates and what you should include in a business development plan.

Get the template

What is a business development plan template?

sample business development plan pdf

A business development plan template is a customizable document that outlines the objectives of your business and actionable steps to meet them. These can be your company’s long or short-term goals, amounts needed for start-up costs, or specific milestones, such as hitting a specific monthly sales target, or getting your first repeat client. The plan outlines steps to take to get to those goals and assigns specific tasks to individuals to hold them accountable for meeting the deadlines.

A business development plan template is a pre-formatted tool that describes your business objectives and how you’ll achieve them.

Although you can always write these plans down in a regular, static document, many businesses opt to use a customizable pre-built format to get off to a strong start.

Why use a business development plan template?

As a business owner, creating a custom, agile business development plan helps you gain clarity regarding decision-making on areas, such as investments, resources, and budgeting. Unlike with pen and paper, or even a word doc, a template is dynamic. You can move initiatives around, assign ownership, store all relevant information on the template itself, and customize any aspect of the template from labels, template structure and appearance, automations, and more.

Of course, there are a lot of things to consider when it comes to creating a well-thought-out document. Below, we’ll discuss some of the things you may want to consider and include in your business development plan.

What to include in a business development plan

A business development plan comes into play during the growth stage of your business. By specifying your targets and plans of action, the business development plan becomes a roadmap for achieving growth and success. To ensure you have a strong plan, consider including the elements summarized below.

Financial goals

A business’s growth is largely based on its financial success, so it’s critical to assess your current financial position to set targets for the future. Start by:

  • Looking to your past and current revenue as a baseline for what your business brings in
  • Assessing your overhead costs versus your profits
  • Setting goals for bringing in higher profits and revenue in the coming months and years
  • Getting specific about your timeline, so you can reassess your financial position when you hit those dates

Funding plan

Meeting your financial goals and achieving financial growth requires funding. Use this section of the business development plan to determine the amount of business capital you currently have and what steps you can take to secure more funding in the future within your target market segment.

Opportunities for growth

Look at your business to identify where you have room to grow. This will vary depending on what industry and business you work in. For some, this might mean developing a new line of products or adding additional services that can attract new clients and boost revenue.

Operational needs

Examine operational needs and take a practical look at what needs to change in the daily function of your business to support expansion and further development. This could mean investing in new equipment or hiring additional personnel to oversee specific departments or projects.

Sales and marketing plans

An important part of business growth is how you promote your company to consumers. Determine a marketing strategy to get customers excited about your new products and services or to inform consumers of investments you’re making in equipment upgrades. Your marketing plans are how you’ll communicate your investments and improvements to drive growth through customer interest.

Understand strengths and weaknesses 

Creating a business development plan requires a firm understanding of your company’s strengths and weaknesses. To identify these, consider performing a SWOT analysis . You can use the resulting information to develop a strategic plan to leverage strengths and improve on weak areas across all aspects of your business.

Building your team

For a business to grow successfully, you must also expand your workforce. This means hiring new team members and learning to delegate tasks with a lower priority or difficulty level, so you can focus on matters of high-level priority. Use this part of your plan to assess what tasks you can assign to someone else and how many people you might need to hire to meet the demands of your growing business.

Having a plan to develop your business is a great foundation. But you also need tools to put that plan into action. Starting with a solution that lets you bring people together, communicate priorities, and manage tasks can increase your chances of success.

monday.com supports business development and planning

Your business development plan template is the starting point for your company’s expansion. As you move toward creating targets and future plans for your business, you can make use of the many other features and templates on monday.com to understand where you’re at with your business and what areas are ready to support growth.

monday.com lets you create workflows to plan and track projects and day-to-day processes. Connect off-platform tools necessary for collaboration and communication with team members from around the world, and leverage no-code automation opportunities to streamline repetitive tasks.

You can start with our Business Development Plan Template, customizing the columns to meet your specific needs.  Take notes, mention team members on tasks to get their feedback, or color-code your business development plan to create a visual that’s easy to digest at a glance.

sample business development plan pdf

Once you’re ready to put your business development plan into action, turn to our Template Center for plenty of other tools to help you get started on various tasks.

Related templates 

A business development plan template isn’t the only useful tool for growing your business. Consider some of these other options to help your teams increase efficiency and promote growth.

One-page business plan template

Our easy-to-use One-page Business Plan Template is meant to provide an overview of your objectives and deadlines at a glance. Completing the one-page business plan template creates a reference point for the scope of your business objectives that you can easily return to at any time.

Business executive summary template

Our Business Executive Summary Template is an ideal tool when you’re preparing to pitch your company to investors. It offers a guide for emphasizing the core of your business plan in a way that appeals to the interests of your target audience. You can include sales/marketing plans, staff expenses, and long-term goals to provide prospective stakeholders with a clear picture of where your business stands and where it’s going.

Writing business plans is easier when you start with a template. But knowing what to include and what might be most important can help you make the most of such documents. Check the FAQs below for some more tips.

FAQs about business development plan templates

sample business development plan pdf

What are the main parts of a business plan?

A solid business plan should have four key components. The main parts of a business plan include:

  • An executive summary
  • A marketing plan
  • Key management bios
  • A financial plan that includes cost and pricing information

What is the most important part of a business plan?

The executive summary is the most important part of any business plan. The executive summary acts as the preface to the overall business plan and the hook that gets readers excited about the possibility of investing in your company. The goal of the executive summary is to entice the investor to read the rest of your plan, so aim for the most polished version possible.

Build your company’s future with a business development plan template from monday.com 

Your business development strategy is critical to growing your company and meeting future goals. Using templates from monday.com can help you build your business development plan to drive success.

Having a business plan creates a 30% higher chance of growth for your business compared to businesses that don’t start with written action plans. A customizable, user-friendly business development plan template provides a starting point to realizing your objectives.

sample business development plan pdf

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Business Development Plan Templates in PDF

A One-Page Roadmap for a Strategic Planning of the Action Tasks in Relation to Your Business or Personal Development Must Be Considered a Significant Step. Other Necessary Documents to Support Such Move Can Now Be Accessed on Template.Net for Free. Growth Plan Examples and Development Roadmap Templates Can Now Be Downloaded in PDF Format.

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Business Handbook Template

Having a business development plan allows you to identify your business objectives and the key steps to take to achieve them, such as goals, start-up costs, and targeted milestones. When done right, this document will give your business an edge in the competitive market. If you're not sure about the format or the technical ways in writing these documents, fret not because we offer an extensive array of Business Development Plan PDF Templates . These are readily printable, easily customizable, and downloadable for free in PDF and other file formats.

Having a strong, comprehensive business development plan can help you attract more investors--who play an important role in your business growth and success. To achieve this, you must cover all essential aspects encompassing your business development plan, which primarily includes the process and the milestones. We'd like to help you come with a meticulously made business development plan document. This is why we provide you 30-60-90-day Professional Development Plan Templates , sales development plan, Action Plan , and other related document templates. From training and development to operations, our business development plan templates can help you create powerful strategies every step of the way towards continued business growth.

For more template options, please feel free to browse through our website. We have hundreds and thousands of document templates ready for download in various file formats. If you wish to get unlimited product access, receive 24/7 customer support, and other exclusive perks, please subscribe today. To know more about our subscription plan, please leave us a message.

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9 steps for writing a strategic business development plan

Updated 04 October 2023 • 7 min read

Developing a business plan can mark the start of an exciting phase, as you start charting future growth. This document serves as the roadmap for your business development strategy as you take your business to new heights.

Creating an effective business development plan can be a tough task. It requires you to think through several aspects of your business that you may not consider on a day-to-day basis.

Don’t worry — we’re here to help. This article will walk you through how to write a business development plan, so you can grow your business in the most effective way possible. 

What is a business development plan?

A business development plan is the growth roadmap for your business. It’s a strategy document that lays out where you want to take your business and how you intend to get there. 

A thorough and carefully crafted business development plan lays out your growth targets, financial projections and the tools and resources your company needs. It may also define your marketing and efforts that support your goals.

A business development plan provides clarity and helps you keep your objectives in focus during the day-to-day grind. It also provides a strong foundation for making business decisions — if you’re not sure whether a move makes sense, you can always consult your plan.

Why do you need a business development plan?

Creating a proper business development strategy can be a lot of work. But it pays dividends by providing clarity and focus. It also helps when trying to secure funding, as it shows you've thought through all the possibilities. 

A business development plan helps you:

Get clarity

A strong business development plan helps you get clear about priorities during the hectic launch phase of your business. It helps you define your goals and objectives, as well as chart out how you’ll reach them. 

Stay focused

As you dive into the day-to-day running of your business, it can be easy to get bogged down in details and lose sight of your larger goals. Your business plan provides an anchor that keeps you in place. And if you’re already in business, it can help you take a step back and refocus on the fundamentals.

Secure funding

A detailed business plan is one of the most effective ways to show investors that you can be trusted. This is especially important when you’re just starting out and have no track record of performance. Your business plan shows that you’ve thought about how your business will fare in the long run, not just in the short term.

Achieve growth

A proper business development plan should include a roadmap. This is your high-level strategy document that serves as the map to your company’s growth. It lays out how you’ll measure success, provides targets to aim for and defines your plans for hitting them.

How to write a business development plan

If you’re convinced that you need to write your own business development plan (or update the one you have), you might be wondering where to start. Let’s walk through the process. 

1. Set clear financial goals

Your business development strategy should include clear financial goals. For example, every business wants to increase sales; however, that’s not a specific goal. Instead, set a target for your sales figures within a certain timeframe, and keep it realistic by using your current numbers as a baseline.

To do this, project your revenue, profit and expenses if business were to stay the same. Then consider what a realistic target might be and include that. This number may be lower than you'd expect, but it’s more important that it’s actually achievable.

2. Refine customer profiles

Detailed customer and audience profiles help your business effectively target its marketing efforts. Your business might already have customer profiles — updating your business plan is a perfect time to update these profiles, as well. And if you don’t have profiles yet, there’s no time like the present.

You can start refining your customer profiles by examining your current customer base. Look at their demographics and habits. Then use a similar strategy to create profiles of your ideal customers.

3. Identify key growth opportunities

Next, identify your key growth opportunities. These could be new products or services, an expansion into a new market, or even a complete rebuild of your current offerings.

Whatever these opportunities are, include them in your business development plan. Articulate how and why these opportunities will help grow the business. 

4. List funding sources

Your plan should include not just the amount of funding you’ll need, but how you plan to get it — loans , equity investors or crowdfunding , for example. Now is the time to come up with an in-depth funding strategy. Doing this legwork on the front end, while developing your plan, makes it easier to focus on execution when stress inevitably creeps in. 

This part of your plan should include the sources you’ve secured, as well as those you’d like to seek funds from. It should also include how much you’ll seek from each source, what form those funds will take, and any obstacles you might encounter.

5. Determine operational needs

You’ve laid out your goals, growth opportunities and potential funding sources. Now, look over these items and determine how to make all this happen. 

Be aware that as your operational needs expand, your business expenses will also increase. For example, you may require additional equipment, a new warehouse to enable expanded logistics, or more employees to help serve customers. Whatever it is, build it into your business development plan.

6. Develop a sales and marketing strategy

Your business development plan is the perfect place to include sales and marketing strategies. Ultimately, these will be some of the key drivers for leveraging your growth opportunities and hitting your financial goals.

As you draft these ideas, run them through this simple test: Will they still hold up if you reach your growth targets, or will you need to rework them? Ideally, you want sales and marketing strategies that can grow along with your business.

7. Create your elevator pitch

Your elevator pitch is the short-and-sweet version of your company’s mission. The premise is simple: If you were to meet someone on an elevator and only had that brief ride to pitch your company, what would you say?

Some people adopt arbitrary rules on their elevator pitch, such as limiting it to a Twitter-length 280 characters. While this limitation isn’t necessary, it should give you a good idea of the brevity of an elevator pitch and the impact you’ll need to make. 

8. Identify your resource needs

You’ve identified your broad operational needs — equipment, facilities and employees. You’ll also want to identify your resource needs. These include how you might manage your technology and team members in a more specific way.

For example, if your marketing plan involves creating video content, you’ll need the proper equipment and software to create it. Your sales strategy might involve retooling your CRM or migrating to a new system. Or, your growth targets might mean that you need to move to a new accounting platform .

9. Determine how you'll measure success

Last, but certainly not least, you’ll need to decide how you’ll measure progress towards your goals. How will you know when you’ve hit that ambitious sales target or grown your business in that new market? 

You need to be able to measure your business performance and progress. Setting targets and KPIs for your employees may be good ways to keep things on track.

Business Development Plan Template

If you need a business development plan example, we’ve put together this template . It’ll help you shape your own business plan and outline the key sections. 

Stay productive and profitable with MYOB

A strong business development plan is a powerful asset for driving growth. It helps you outline your plans and stay on course, even when you’re overwhelmed with day-to-day tasks. 

Achieving your business goals is much easier when you have help — and that doesn’t mean you need to hire more people. MYOB accounting software automates business operations like invoicing, payroll, and tax reporting, so you can spend more time focusing on strategic growth.

Related Guides

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Business Development Plan Template

Business Development Plan Template

A business development plan template provides business owners with a guide to strategize on what they can do to acquire new businesses..

  • Design style modern, fun
  • Colors light, vibrant
  • Size Letter (11 x 8.5 in)
  • File type PNG, PDF, PowerPoint
  • Plan premium

A business development plan is a written guide for growing your business. It outlines your goals and strategies for achieving them. Such a document should be reviewed and updated regularly. A good business development plan is realistic and specific. It sets measurable goals and outlines your steps to achieve them. This method allows you to track your progress and make the necessary adjustments. Creating a business development plan can seem daunting. Still, having one is essential if you want to grow your business. With a well-crafted plan, you can make intelligent decisions to help you reach your goals. There is no one-size-fits-all answer regarding the best way to go about this, as the business development plan will vary depending on the company's specific objectives. However, the following departments are typically involved in business development: sales, marketing, project management, product management, and vendor management. The sales department needs a business development plan to help them identify new prospects and target them effectively. Such a plan allows the marketing team to identify potential customers and understand their needs. The project management group uses a business development plan to

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  • Business Templates

FREE 11+ Sample Business Development Plan Templates in PDF

Business development plan template is a type of professional support kit which helps to put together the entire business plan describing the purpose of the business, target of the business, responsibilities of the person chalking up the plan and also chalking up the future schedules and targets etc. Hence, a Business Plan Templates is not only a basic requirement when seeking financing for a project, but also a recognized management tool that precisely sketches what a company will do and how it plans to succeed in future.

Business Development Plan Template

Sample professional business plan - 6+ documents in pdf, sample sales plan template - 17+ free documents in pdf, rtf ..., professional development plan sample - 7+ examples in word, pdf.

business development plan template

  • Google Docs

Business Development Plan Roadmap Template

business development plan roadmap template

  • Google Sheets
  • Google Slides

Marketing Agency Business Development Plan Template

marketing agency business development plan template

Business Leadership Development Plan Template

business leadership development plan template

Business Development Sales Strategy Plan Template

business development sales strategy plan template

Sample Strategic Business Development Plan Template

strategic business development plan template

Size: 53 KB

This action plan template for business development is designed mainly for business owners and top executives of any company to keep in view the entire sphere of their activities, blank schedules and targets. It is easily downloadable and clear instructions are given in easy terms to write down the blank fields.

On completion of this sample plan , the user will be able to see his/her tasks and that of his successor’s vision of the company and how it is followed, present production structure and how the system has been working, how the responsibilities are being distributed among the employees, present clientele and position in the market, precise SWOT analysis and many more. This business plan template will make the user and the system more efficient and target oriented.

Sales Business Development Plan Template

sales business development plan template

Size: 866 KB

Whether one is involved in retail, wholesale or online retail, irrespective of his sector, a Sales Business Development Plan Template will provide an appropriate platform to articulate issues concerning their products and services to proliferate their businesses and obtain effective results.

Every organization in industries like health care, engineering equipment, pharmaceutical, FMCG etc. has their respective objective to materialize their targets through their own sales, marketing efforts and plans. This professionally designed business development template action plan helps to keep the vision of the organization clear to all the concerned people within the organization.

Sample Recruitment Business Development Plan Template

recruitment business development plan template

Recruitment is one of the most vital aspect of any business. Proper recruitment sample planning is required to keep a HR of the organization strong and diversified. Amidst tough competition and scarcity of natural resources, organizations have no scope to indulge in unjustified recruitments and overstaffing.

This action plan template for business development helps the concerned organization to analyze their current HR practices, how the staffs are contributing to organizational goals and what kind of employees are required in future. It helps to chalk up a robust recruitment sample program and outlines how all concerned departments and personnels could work with proper coordination to make the recruitment process more fruitful.

Personal Business Development Plan Template

personal business development plan template

Size: 117 KB

As the name suggests, this helps a businessman to analyze and create his own business development plan for the betterment of his business. It helps to draw attention of all important aspects like his strengths, weaknesses, resources, current targets, achievements, failures, prevailing action plans etc. It makes him more apt in his work and also helps him to accumulate resources more effectively to reach at targets more efficiently.

Sample Business Development Plan Template

free business development plan

Size: 360 KB

Retail Business Development Plan Template

retail business development plan

Size: 17 KB

International Business Development Plan Template

international business development plan

Size: 46 KB

A business development plan template makes a business more successful in this highly competitive market. It helps to draw attention on specific aspects like weaknesses, strengths and resources more aptly to work out planner for their development. Users just need to select the right ones depending on their specific needs.

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sample business development plan pdf

  • [Free] Professional Development Plan Template...

[Free] Professional Development Plan Template and Guide for 2024

A conceptual representation of a professional development plan.

What is a professional development plan?

sample business development plan pdf

Types of professional development plans for employees

Foundational professional development plan, leadership professional development plan, succession planning, performance improvement plan, technical professional development plan, 7 key components of a professional development plan template, 1. professional goals.

7 key components of the professional development plan.

2. Self-assessment

3. skill development, 4. performance goals, 5. expected outcomes and kpis, 6. an action plan, 7. feedback and evaluation, employee professional development plan examples, professional development plan (pdp).

Benefits Encourages continuous learning and skill development Aligns individual goals with organizational objectives Increases employee engagement and job satisfaction Enhances employee performance and productivity Helps in retaining top talent by fostering a growth-oriented environment.

Professional development plan template in Word - free download.

30-60-90 day plan

Benefits Accelerated learning curve for new employees Clear expectations and goals from day one Enhanced productivity and performance from the outset Identifies potential issues and challenges early Enables a sense of accomplishment and job satisfaction.

30-60-90 Day Plan for New Hires

Performance improvement plan (PIP)

Benefits Offers structured support to underperforming employees Clarifies expectations and provides clear, attainable goals Encourages open communication between employees and management Identifies and addresses performance issues proactively  Can lead to improved employee performance and productivity.

Performance improvement plan template in Word - free download.

Leadership development plan

Benefits Prepares employees for leadership roles, ensuring organizational continuity Enhances leadership skills, fostering better team management and decision-making Contributes to organizational success by developing effective leaders Strengthens the leadership pipeline, reducing the risks associated with leadership gaps Improves employee morale and organizational culture through effective leadership.

Leadership development plan template in Word - free download.

How to implement professional development plans across the organization 

  • Step 1: Gain leadership buy-in : Secure support and commitment from top management to implement PDPs, emphasizing benefits such as improved employee performance, satisfaction , and retention.
  • Step 2: Develop a framework : Create a structured and adaptable framework for PDPs, considering various roles and departments, that managers can utilize to develop individual plans.
  • Step 3: Train managers : Provide training to managers on developing and implementing PDPs, including setting goals, identifying skill gaps, and providing constructive feedback.
  • Step 4: Communicate the initiative : Clearly communicate PDPs’ objectives, process, and benefits to all employees, emphasizing the organization’s commitment to employee growth and development.
  • Step 5: Identify goals and skill gaps : Assist managers in identifying professional goals and performing skills gap analyses for their team members to pinpoint areas of development.
  • Step 6: Create individual plans : Support managers in developing personalized PDPs for each employee based on their goals, skills, roles, and career aspirations.
  • Step 7: Provide resources and opportunities : Offer learning and development resources like workshops, training programs, e-learning platforms, and mentorship opportunities to help employees achieve their goals.
  • Step 8: Monitor progress : Encourage regular check-ins between managers and employees to discuss progress, address challenges, and adjust plans as needed.
  • Step 9: Evaluate and adjust : Help managers assess the effectiveness of PDPs through KPIs and employee feedback , making necessary adjustments to the plans and overall approach.
  • Step 10: Recognize and reward : Advocate for acknowledgment and rewards for employees who achieve their development goals to reinforce a positive culture of learning and development.
  • Step 11: Collect feedback : Gather feedback from managers and employees on the PDP process to identify areas for improvement and make continuous enhancements.
  • Step 12: Continuous improvement : Regularly review and refine the PDP framework, implementation process, and resources based on feedback and changing organizational needs.
  • Ensure PDPs are flexible and adaptable to accommodate changing individual and organizational needs and goals.
  • Create a supportive and inclusive environment where employees feel encouraged to pursue their professional development goals.
  • Align individual PDPs with organizational objectives to create synergy between employee growth and business success.

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  1. Development Plan

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  2. FREE 11+ Sample Business Development Plan Templates in PDF

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  3. Business Development Strategy Plan Template

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  1. Having a plan sets you up for success #businessplanning

  2. SBI134H 06B Chapter 6 Building Your Business Development Plan

  3. Crafting a Winning Business Plan: Lessons from Successful Case Studies


  5. Worldwide Social Responsibility

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  1. Free PDF Business Plan Templates

    Lean Business Plan Template PDF. This scannable business plan template allows you to easily identify the most important elements of your plan. Use this template to outline key details pertaining to your business and industry, product or service offerings, target customer segments (and channels to reach them), and to identify sources of revenue.

  2. Business Development Plan

    2. Funding plan. Determine ways on how to fund your business. This may be in the form of a business capital. 3. Financial goals. Financial goals would include how you are going to achieve and manage profit, cost projections, and revenue. 4. Sales and marketing strategies.

  3. Download Free Business Plan Examples

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  4. PDF Business Plan Guide for pdf

    "The Massachusetts Small Business Development Center Network is a partnership program with the U.S. Small Business Administration and the Massachusetts Department of Business and Technology under coop erative agreement 6-603001-Z-0022-26 through the University of Massachusetts Amherst.

  5. Free Simple Business Plan Templates

    Download Basic Business Plan Sample. Word | PDF. This business plan sample serves as an example of a basic business plan that contains all the traditional components. The sample provides a model of what a business plan might look like for a fictional food truck business. Reference this sample as you develop your own business plan.

  6. Business Development Plan

    Now that you're in the growth stage of your business, set things in motion with a business development plan. A business development plan sets goals for growth and explains how you will achieve them. It can have a short-term or long-term focus. Review and revise your plan as often as you can. And keep building on it as your business evolves.

  7. Your Guide to Business Development Planning

    Business development planning is incomplete without measurable goals, as the individual department members can't see where to go without a big, red "X" on the map. Strategy development. Create a game plan for reaching your goals, including tactics for marketing, sales, and partnerships. Resource allocation.

  8. 14 Professional Business Plan Samples [Downloadable pdf]

    Download or view 14 business plans examples/samples, vetted by our MBA business plan writers. Download in PDF format or read like a book. These real business plan samples would help in writing your own business plan. Download Pack of 14 Business Plan Examples FREE.

  9. Business Development Business Plan

    Get the most out of your business plan example. Follow these tips to quickly develop a working business plan from this sample. 1. Don't worry about finding an exact match. We have over 550 sample business plan templates. So, make sure the plan is a close match, but don't get hung up on the details. Your business is unique and will differ from ...

  10. Business Development Plan Template

    A business development plan outlines the strategy and goals for a business to achieve growth and success. It can help with the development of new products and services, customer acquisition, market expansion and other activities that drive a business forward. The plan will also include key performance indicators (KPIs) to track progress and ...


    A. Vision Statement. The vision/mission statements are clear summaries of where the business is headed. It describes what the business produces, who products are produced for, and unique business characteristics. It will reflect the values of the management team and the type of business culture you are trying to create.

  12. Free Business Development Plan Template To Meet Targets

    A business development plan template is a customizable document that outlines the objectives of your business and actionable steps to meet them. These can be your company's long or short-term goals, amounts needed for start-up costs, or specific milestones, such as hitting a specific monthly sales target, or getting your first repeat client.

  13. Get started with business development templates.

    Here are the general steps you can follow to use a business growth plan template: Determine goals. Outline the basic path to achieving your goals. Find an effective template. Flesh out specifics in plans. Using your business development plan template will help keep your team accountable and focused on achieving your goals.

  14. Write your business plan

    A good business plan guides you through each stage of starting and managing your business. You'll use your business plan as a roadmap for how to structure, run, and grow your new business. It's a way to think through the key elements of your business. Business plans can help you get funding or bring on new business partners.


    Start with a cogent and concise one sentence statement of the business idea. A sentence that is so clear and appealing that the reader can immediately visualise or 'see' the business. You can then go on to describe: The market at which you are aiming. The specific benefits offered by your product or service.

  16. Business Development Plan Templates in PDF

    This is why we provide you 30-60-90-day Professional Development Plan Templates, sales development plan, Action Plan, and other related document templates. From training and development to operations, our business development plan templates can help you create powerful strategies every step of the way towards continued business growth.

  17. 9 steps for writing a strategic business development plan

    3. Identify key growth opportunities. Next, identify your key growth opportunities. These could be new products or services, an expansion into a new market, or even a complete rebuild of your current offerings. Whatever these opportunities are, include them in your business development plan. Articulate how and why these opportunities will help ...


    CONNECTICUT SMALL BUSINESS DEVELOPMENT CENTER . 222 PITKIN ST . EAST HARTFORD, CT 06108 . EMAIL: [email protected]. PHONE: 877-723-2828 . SAMPLE BUSINESS PLAN . BUSINESS PLAN . WRITTEN PORTION 1. Title Page a. Name and address of business and owners of the business. 2. Table of Contents. 3. Executvi e Summary a. This is the most important ...

  19. Business Plan, Business Plan Templates, Business Plan Samples

    The following is a collection of sample business plans. Many of the business plan samples are provided by Palo Alto Software, the Makers of Business Plan Pro. Individuals working with their local SBDC, may receive a discount code for business plan software from participating SBDCs. You may use your promo code to set up your own LivePlan account ...

  20. Business Development Plan Template

    Template details. Design style modern, fun. Colors light, vibrant. Size Letter (11 x 8.5 in) File type PNG, PDF, PowerPoint. Plan premium. A business development plan is a written guide for growing your business. It outlines your goals and strategies for achieving them. Such a document should be reviewed and updated regularly.

  21. FREE 11+ Sample Business Development Plan Templates in PDF

    PDF. Size: 53 KB. Download. This action plan template for business development is designed mainly for business owners and top executives of any company to keep in view the entire sphere of their activities, blank schedules and targets. It is easily downloadable and clear instructions are given in easy terms to write down the blank fields.

  22. [Free] Professional Development Plan Template and Guide for 2024

    HR can facilitate employees' continuous learning by helping them identify and set goals, create a learning plan, and seek out feedback and mentorship. Having a professional development plan template streamlines the process of employee development, ensures fairness and consistency, and aligns individual goals with organizational objectives.

  23. Sample Business Development Plan

    Sample Business Development Plan - Free download as Word Doc (.doc / .docx), PDF File (.pdf), Text File (.txt) or view presentation slides online. Sample Business Development Plan