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How to Start Yoghurt Business in Kenya

yoghurt business plan in kenya pdf

Yogurt is among the most preferred drinks due to its high nutritional value. As such, starting a yogurt business is a profitable venture that will earn you good profits. The demand for Yogurt across the country is increasing with each passing day. Unfortunately, the market remains underserved. Yogurt production business offers many opportunities for entrepreneurs. 

Learn How to Make Yogurt

If you want to maximize profits, it is best to make your own yogurt. The first step is to learn how to make yogurt. You can learn from a friend who already knows how to, or enroll in yogurt-making classes.

Alternatively, there are many websites online where you can get quality content on yogurt preparation. YouTube's tutorials on making yogurt can also be very useful. There are many ways in which you can learn. All you need is self-discipline and the determination to learn.

Identify your Target Market

Every business targets a specific audience. Although anybody can be a customer, you will need to have specific customers that you can count on. This will help you choose a strategic location for your business and also dictate how much yogurt you will be preparing.

Your target customers can be passersby, households, and learning institutions. If you plan to run the yogurt business on a large scale, your target market can be hotels, supermarkets , and government institutions.

Choose your Yogurt Business Location

Upon identifying your target market, you’ll be in a better position to choose a business location. Your target market should have easy access to the business premises. Yogurt businesses do well in urban areas. You can also decide to hire a salesperson who will hawk your products along busy roads or even on commuter buses.

Invest in Yogurt Making Equipment

You do not need a lot of capital to buy equipment to start your yogurt business. The equipment you buy will depend on how much capital you have. If you are running on a small budget , you can use a firewood kitchen, invest in high-quality saucepans or sufuria, a thermometer, flavors, sugars, a weighing scale, and a milk sieve.

You will also need plastic tumblers for packaging. If your budget allows, you can buy a pasteurizer to make boiling milk easier.

How Much Does It Cost to Make Yogurt?

Yogurt business startup capital depends on the size of the business you want to run. A small yogurt business will cost around Ksh 150,000, while a large one will cost you around Ksh 500,000. The following is a startup capital breakdown for a yoghurt business:

  • Store rent – Ksh 20, 000
  • Business Permit – Ksh 5, 000
  • KEBS certification – Ksh 30, 000
  • Pasteurizer – Ksh 350, 000
  • Food Hygiene Certificate – Ksh 300 per year
  • Food Handling Certificate – Ksh 600 valid for 6 months
  • Branded Tumblers – Ksh 20, 000
  • Other items such as sufuria, thermometer, weighing scale, and milk sieve – Ksh 30, 000

Acquire the Necessary Certification and Licenses

It is best to acquire the necessary business licenses and permits when starting a business in Kenya. This will prevent you from getting into trouble with the authorities.

Besides, you will avoid spending much in terms of fines.

  • KEBS Certification. Your yogurt business will require you to get a KEBS certification. This is to show that the products you are producing are of good quality with the recommended packaging. If your products are standard, then it will be easy to get a KEBS certification.
  • Business Permit. Every business in Kenya needs a business permit to operate.
  • Food Handling Certificate. This certificate shows that anyone handling the yogurt-making process in your business is free from disease.
  • Food Hygiene Certificate. A food hygiene certificate will show that the place you intend to work is hygienic.

Read also: How to start a milkshake business in Kenya.  

Market your Yogurt Business

If a business is to make a profit, people must know that it exists. This means that you will need to invest in marketing, and your strategies need to be smart to help you stay on top of the competition, if any.

You can market your yogurt business by distributing flyers, putting up posters in public places such as parks, social media marketing, etc. Depending on who your target market is, you will need to find out which marketing strategy works best in terms of reaching many people at the same time.

For business consultancy, strategic planning, organizational development, market research, financial management & accounting, risk management and business plan writing at an affordable fee, please reach out to us through a phone call 0728 621 138, or   WhatsApp , or email: [email protected]

Is the Yogurt Business Profitable in Kenya?

Yes. The yogurt business is among the most lucrative businesses in Kenya. If you want to maximize profits, it is best to source milk directly from the farm. You will buy a liter of raw milk for Ksh 40.

You can sell a liter of yogurt for Ksh 200 or Ksh 50 per Tumbler (250 ml). If you can sell 1500 liters in a month, you will make Ksh 300,000. If you deduct all expenses, you can make around Ksh 200, 000 per month. It goes without saying that this business is highly profitable.

Yogurt has a higher nutrition value compared to other drinks like soda and juices. As such, if you are thinking of venturing into a business, consider yogurt making venture. You only need to know how to make yogurt, develop an excellent brand and then market your brand. Ultimately, it is a profitable venture . 

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  • How to start milk distribution business in Kenya

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How I used Sh. 100,000 to set up my profitable yoghurt business

yoghurt business plan in kenya pdf

Yoghurt Business: Dressed in a white overcoat and gumboots, it is easy to mistake the young bespectacled man for a milk hawker as he criss-crosses Bahati in Nakuru County purchasing raw milk from farmers.

Joseph Waweru makes a stop at one of the farmer’s gates. With his vehicle stationed at the gate, the farmer carries three cans of milk, which are weighed and the details recorded before being loaded onto the vehicle.

“I must capture every detail of the milk delivered because they will be crucial during payment,” says Waweru. He is slowly making inroads in the lucrative yoghurt industry that is attracting new consumers each day.

Kenyan economy shrinks to negative 5.7 for first time since 2008

He runs Winnas Dairies that is based in Nakuru County. The firm produces various flavours of yoghurt, including strawberry and vanilla, under the Winners brand name.

“I started the processing firm early last year, two years after graduating from Egerton University. It is now worth about Sh800,000.”

He has employed four people, including diploma graduates in dairy, sales and marketing.

Waweru collects the milk from farmers’ groups consisting of five to 10 members.

NCBA

“They collect their milk and sell as a group. I then pay them at the end of the month or as agreed.”

UNANIMOUSLY ENDORSED

Besides the groups, the businessman also buys milk from his father, who has a dairy farm in Nakuru.

NCBA

“I credit my business to my father. It was while helping him sell his milk that the idea of making yoghurt came,” he recounts.

“My father has about 60 cows and he gets 400 to 500 litres of milk each day. He was selling a litre for as low as Sh20. I realised I could buy milk from him, add value and sell at a better price.”

He floated the idea in a family gathering and it was unanimously endorsed.

With Sh100,000 seed capital he had saved from his previous employment as an accounts assistant, Waweru bought a refrigerator and a sealer.

However, this money was not enough to get him started as he still needed a pasteuriser, which is critical in yoghurt processing.

“It was tough at the beginning. I would sometimes use firewood for heating, which was expensive.”

He later applied for funding from the Eastern African Agricultural Productivity Programme, which was impressed with his efforts and offered him a pasteuriser worth Sh350,000.

The pasteuriser saw him double his milk purchases from 150 litres a day to 300 litres. The farmers sell to him the milk at between Sh30 and Sh32.

CONDUCTS TESTS

Before he buys milk from farmers, Waweru says they conduct three tests, namely for smell to ascertain freshness as some farmers are cunning and milk their animals at night and deliver the milk in the morning.

The second is acidity test, where the acid levels are checked using a lactometer and third, the density test is carried out before the milk is accepted for processing.

“Our biggest challenge is getting high quality milk from farmers. There are times you cannot get what you need.”

To make yoghurt, the milk goes through several stages. Fresh milk is pre-heated to 50 degrees Celsius to allow the mixing of ingredients such as sugar.

It is then pasteurised to 90 degrees Celsius for between 25 to 30 minutes before it is cooled to 43 degrees Celsius and then starter culture is added.

It is then incubated for six hours as acidity level is monitored. The acceptable concentration of acidity in the milk should be between 0.13 to 0.16 per cent.

“The yoghurt is then cooled further to below 15 degrees Celsius and flavours and colours added before it is sealed and packaged for the market,” says Waweru, adding that his products are certified by the Kenya Bureau of Standards.

He paid Sh32,000 for certification, an amount that he notes is too high for start-ups.

From the 300 litres he collects, Waweru makes up to 600 pieces of 500ml of yoghurt each day, which he sells at Sh60.

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“This is better than what I used to earn when I was employed. I would get a salary of Sh40,000 per month but today I can comfortably pay myself a salary of Sh60,000 and still cater for my four employees’ wages,” says Waweru, who notes he started making profit few months ago.

Winnas Dairy located at Hyrax Hills off the busy Nakuru–Nairobi highway supplies its products to shops and supermarkets in the town.

“My goal is to have a footprint in all the major trading centres in Nakuru by 2017 before spreading to other counties.”

The former student of Nakuru Boys High School advises young people wishing to venture into the industry to develop a culture of saving whenever they are employed whether on permanent or temporary basis.

“One of the lessons I have learnt is that saving a shilling is not a bad idea as long one wants to achieve a noble goal,” says Waweru, who is pursuing a Master’s degree in Agriculture and Applied Economics at Egerton University.

His plan is buy a cooler so that he can increase production and shift from his father’s plot to an independent venue.

Getting Kebs certification

1. Furnish Kebs with the kind of business you are engaged in and whether you are a large or small-scale entrepreneur.

2. Declare your turn-over and the value of your products per piece in the market so that you can be categorised as small or large-scale manufacturer.

3. State the venue of your operation.

4. Take the Kebs official through the process of making or preparing your products from the moment the raw produce arrives at your processing plant to the time it is ready to go to the market.

5. Take the sample of one or two of your products you prepared as the Kebs official toured your plant for inspection.

6. The sample is returned to you by Kebs with an accompanying note indicating whether they are satisfied or there are some issues you need to improve on.

7. If there are no issues to be addressed, Kebs issues a certificate but if there are issues, take another sample of the improved product for further testing. The procedure is reviewed after every one year. The process cost Sh32,000 for small businesses.

Yoghurt Business: This feature was first published the Daily Nation . 

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Business Plan For Yogurt Company: A Step-By-Step Guide

yoghurt business plan in kenya pdf

Creating a business plan for a yogurt company requires strategic planning and detailed market analysis. This guide will outline the essential steps to establish a successful yogurt brand.

Crafting a comprehensive business plan is a crucial step for entrepreneurs aiming to launch a yogurt company in the competitive food industry. The journey begins with an executive summary that captures your business’s essence, followed by an in-depth market research section to understand industry trends and consumer preferences.

Identifying your target demographic is key in tailoring your products and marketing strategies effectively. Your business plan should detail your product offerings, operational procedures, and financial projections, underpinned by a solid marketing plan that distinguishes your brand in the marketplace. This structured approach lays the foundation for securing investments, streamlining your business operations, and achieving long-term success in the growing health-conscious consumer market.

The Sweet Spot: Why A Yogurt Company?

Starting a yogurt company taps into a thriving niche , craving health and flavor. Sweet meets nutritious in a creamy spoonful of yogurt. This guide serves up why entering the yogurt market could yield delicious profits .

Market Attraction: Demand For Healthy Snacks

People everywhere seek better snack choices . Yogurt stands out. It’s packed with nutrients and pleases the palate . Here are key market drivers:

  • A shift towards healthy living
  • Desire for convenient meal options
  • A surge in fitness culture

Market data reinforces this snack’s popularity. Exploring the yogurt segment could be your ticket to success.

Consumer Trends: The Rise Of Probiotics

Probiotic foods are skyrocketing in consumer demand. Check out these trends:

TrendImpact on Yogurt Sales
Increased awareness of gut healthHigher yogurt consumption
Growing interest in natural productsMore sales of organic yogurt

Yogurt infused with probiotics caters to these desires. Crafting a yogurt brand with this focus could capture health-conscious consumers .

Cooking Up A Strategy: Crafting Your Business Plan

Every successful journey begins with a map, and in the world of business, your map is your business plan. This guide will lead yogurt company founders through the essentials of concocting a robust business strategy. Let’s whisk up a plan that’ll set the stage for a lucrative venture.

Executive Summary: Your Recipe For Success

The Executive Summary is your first impression. Think of it as a tantalizing taste-test of your yogurt company’s potential. It must encapsulate the most compelling aspects of your business while remaining concise and flavorful. A well-crafted summary covers your mission, financial highlights, and quick growth plans. Always remember: keep it short, sweet, and to the point .

Company Description: What’s Your Flavor?

Your Company Description should vividly paint a picture of your brand. Express the uniqueness of your yogurt —the special blend of cultures, flavors, and experiences you offer. Detail your business structure, the needs you meet, and the markets you serve. Highlighting these elements will provide a snapshot of your company’s essence and its place in the yogurt landscape.

  • Identify your business goals: Are you aiming for local dominance or nationwide distribution?
  • Outline your start-up needs: Consider equipment, location, and initial staffing.
  • Expound on your offerings: List your products, focusing on what sets them apart.
  • Analyze your audience: Describe your target customer and their yogurt preferences.

Market Research: Understanding Your Customers

Embarking on a yogurt business journey starts with Market Research . This vital step unveils customer preferences, behaviors, and unmet needs. Successful market research guides product development, branding, and marketing efforts. It’s imperative to know who is eager for your yogurt and understand where your brand fits within the competitive yogurt landscape.

Target Market: Who Craves Your Yogurt?

Identifying the right customer base is key. Parents may seek healthy snacks for kids, while fitness enthusiasts might prefer high-protein options. Here’s how to pinpoint your audience:

  • Analyze demographics such as age, gender, and income levels.
  • Survey potential customers to gather preferences and habits.
  • Explore psychographics, including lifestyle and values.

Creating customer profiles helps tailor flavors, packaging, and marketing messages. Consider a table to segment these profiles effectively:

ProfilePreferencesBuying Habits
Natural, fruity flavorsWeekly grocery shopping
High protein, low sugarHealth food stores visits
Ethically sourced, exotic blendsOnline subscriptions

Competitive Analysis: The Yogurt Landscape

Understanding your competitors sharpens your edge. Look for gaps you can fill. You’ll need to:

  • Identify key players in the local and wider market.
  • Study product offerings, pricing, and customer reviews.
  • Investigate distribution channels, marketing tactics, and branding.

A clear picture of the competition enables strategic decisions. Compare features in a side-by-side layout:

CompetitorProduct RangePrice PointUnique Selling Proposition
Extensive flavor varietyMid-rangeOrganic ingredients
Limited selectionLower-endBudget-friendly
Nutrition-focusedHigher-endFortified with supplements

Product Line: Cultivating Your Offerings

Your yogurt company’s heart beams through the products you offer. A well-crafted Product Line distinguishes your brand. Let’s dive into the cultivated offerings that can make your yogurt stand out.

Types Of Yogurt: From Greek To Vegan

Yogurt variety sparks interest and caters to diverse tastes. Understanding different types sets a foundation for your product line.

  • Greek Yogurt: Thick, creamy, and protein-rich.
  • Traditional Yogurt: Classic, smooth, with a balance of sweet and tart.
  • Non-Dairy Yogurt: Plant-based options like almond, coconut, and soy.
  • Flavored Yogurt: Infused with fruit or vanilla for a sweet twist.
  • Low-Fat Yogurt: Healthier options with reduced fat content.
  • Probiotic Yogurt: Boosts gut health with beneficial bacteria.
  • Vegan Yogurt: Dairy-free and animal-friendly, leveraging modern food tech.

Unique Selling Proposition: Your Secret Ingredient

Your Unique Selling Proposition (USP) is the flavor that no one else offers. It’s your brand’s story , told in every spoonful.

Local IngredientsYogurt made with .
Special Diets options with high fat, low carb.
Unique Flavors flavors that rotate monthly.
Cultural RecipesYogurt crafted from .

Incorporate your USP into every element of your yogurt brand. It makes your product memorable and hard to resist.

Financial Forecasts: Projecting Your Growth

Every successful journey needs a map, and your yogurt company’s path to success is no different. Financial projections are not just numbers on paper; they’re the financial GPS for your yogurt venture. They show investors that you know your business inside and out. They prove you understand how to grow your profit. Here’s how to forecast your company’s finances clearly and confidently.

Revenue Projections: A Profitable Culture

Revenue projections give life to your business plan. They show how much money you expect your company to make. To calculate this, start by listing your products. Think about cups, cones, and family-sized tubs. Estimate how many you can sell daily, weekly, and yearly. Consider factors like seasons and holidays. These numbers help you form a pattern of expected sales.

Product TypePriceExpected Daily SalesExpected Annual Sales
Cups$515054,750
Cones$410036,500
Family-sized Tubs$105018,250

These values are just examples. Adjust them based on your market research for accuracy.

Break-even Analysis: When Will You Taste Success?

Your break-even point is when your sales cover all costs. It’s a big moment for any business. To find this point, list all your expenses. Think about rent, ingredients, staff, and utilities. Subtract your expenses from your sales. This tells you when you start making a profit.

  • Fixed Costs: Rent, equipment, salaries
  • Variable Costs: Ingredients, packaging
  • Total Sales needed to break even: Fixed Costs / (Price – Variable Costs per unit)

Use these steps to create a detailed break-even chart. Remember, careful planning now sweetens your future success!

Marketing Strategies: Spreading The Word

Launching a yogurt company means more than just creating delicious products. It’s about letting people know why they should choose your yogurt over the rest. Introducing smart marketing strategies could turn your business into a household name. Here’s how you can spread the word effectively.

Brand Building: Crafting A Memorable Identity

A strong brand sets you apart and tells your story. Here’s how to craft one:

  • Logo: Design a logo that captures your company’s essence.
  • Tagline: Come up with a catchy slogan that’s easy to remember.
  • Brand Voice: Use a consistent tone in all communications.
  • Visuals: Pick colors and fonts that reflect your brand’s personality.
  • Packaging: Make sure your packaging pops on the shelves.

Sales Channels: Where To Stock Your Products

Finding the right places to sell is crucial. Consider these channels:

ChannelProsCons
Immediate access to local buyers.May face tough competition.
Broad audience reach.Requires shipping and handling logistics.
Builds community presence.Seasonal operation in some areas.
Full price control.Requires personal selling skills.

Operational Plans: Smooth Operations For Smooth Yogurt

If you’re diving into the yogurt business, setting up a robust operational plan is vital. This plan ensures your company runs like a well-oiled machine, producing delicious yogurt that keeps customers coming back. Let’s peek into the production process and supply chain management that helps you create the best yogurt in town.

Production Process: From Bacteria To Batch

The journey of making yogurt starts with the right bacteria. These tiny workhorses turn milk into creamy yogurt. But how does it happen? Below are the steps each batch takes on its transformation:

  • Pasteurization: Heat milk to kill bad bacteria.
  • Cooling: Bring down the milk’s temperature.
  • Inoculation: Add good bacteria that make yogurt.
  • Incubation: Give bacteria time to work their magic.
  • Cooling: Chill yogurt to stop the fermentation process.
  • Packaging : Fill containers with your fresh yogurt.

Each step is crucial. Quality control checks are vital for yummy results. The right equipment keeps this process smooth. Your yogurt company needs top-notch machines for mixing, fermenting, and packaging.

Supply Chain Management: Sourcing The Best Ingredients

Finding top-quality ingredients can make or break your yogurt. Here’s how the best yogurt companies manage their supplies:

  • Local Providers: Fresh ingredients can come from local farms.
  • Quality Checks: Screen every batch of milk and fruit for perfection.
  • Building Relationships: Work closely with suppliers for the best deals and products.
  • Backup Plans: Prepare for supply hiccups with alternatives.

The right supply chain management system tracks everything from milk to mix-ins. It ensures fresh, high-quality ingredients land in your yogurt tubs. Smart inventory tactics keep your shelves stocked without waste. With these pieces in harmony, your yogurt company can thrive!

Risk Analysis: Planning For Sour Patches

A successful yogurt company thrives on deliciously smooth operations . But, what happens when challenges strike? In the yogurt industry, anticipating potential risks is crucial. Companies must prepare for regulatory hurdles and unexpected crises, turning potential losses into savory success. Identify, analyze, and manage risks to ensure your yogurt business remains a sweet spot in any market condition.

Regulatory Compliance: Navigating Food Safety Standards

Compliance with food safety regulations is critical. Your business plan must outline how you’ll meet these ever-changing standards. Detailed attention to sanitation, ingredient sourcing, and product handling can prevent sour experiences.

  • Local Health Codes: Adjust operations to conform with area-specific requirements.
  • Labeling Requirements: Ensure clarity in ingredient disclosure and nutritional information.
  • Facility Inspections: Stay prepared for occasional audits by health inspectors.

Crisis Management: Melting Challenges Into Opportunities

Crises can emerge without warning. How your yogurt company handles these moments can define its future. Develop a thorough crisis management plan for quick, effective action.

Product RecallInitiate swift customer notification and product retrieval.
Supply Chain DisruptionMaintain backup suppliers for seamless operation continuity.
Negative PublicityLaunch positive PR campaigns and address issues transparently.

The Final Scoop: Launching Your Yogurt Venture

Excitement churns as you stand at the threshold of your dream yogurt company. It’s a journey from concept to creamy creations. Your business plan has guided you through each layer of the process. Now, it’s time to scoop out the final steps. Let’s explore how to secure funding and unveil your brand with a splash!

Funding Your Startup: Investment Options

Finding the right mix of financial sources is crucial. It gives your yogurt shop the monetary muscle it needs. Let’s dip into the pot of funding options:

  • Bootstrapping: Begin with personal savings or contributions from friends and family.
  • Bank Loans : Approach local banks for loans with favorable terms for small businesses.
  • Angel Investors : Search for individual investors who show interest in the food industry.
  • Crowdfunding: Turn to platforms where a crowd of small investors can collectively fund your idea.
  • Government Grants: Research grants available specifically for food enterprises or startups.

Compare each method. Choose options that suit your business the best.

Grand Opening: A Delectable Debut

The big day arrives. Time to open your doors and share your yogurt with the world. Build buzz with these grand opening ideas:

  • Create a vibrant social media campaign, emphasizing unique flavors and grand opening deals.
  • Launch with a community event, inviting local influencers and families for a taste test.
  • Distribute flyers in high-footfall areas with coupons to boost initial visits.

First impressions matter. A successful launch paves the way for loyal customers. Ensure every spoonful makes a statement about your dedication to quality and flavor.

Frequently Asked Questions

How do i write a yogurt business plan.

Begin with an executive summary highlighting your yogurt business’s goals. Research the market and detail your target audience. Outline products, pricing, and distribution channels. Present marketing strategies and financial projections . Create an operations plan for production and management. Include an appendix for additional data.

What Are The 7 Steps To Create A Business Plan?

1. Define your business vision and objectives. 2. Conduct a thorough market analysis. 3. Outline your company’s organizational structure. 4. Detail your products or services. 5. Develop marketing and sales strategies. 6. Present a financial plan with projections. 7. Summarize with an executive summary.

How To Write A Business Plan Step By Step Guide Templates?

Begin with a clear executive summary. Outline your business goals and strategy. Describe your products or services. Conduct a market analysis. Detail your marketing and sales plans. Organize your management team and operations. Include financial projections. Utilize templates for structure and guidance.

Is Yogurt Business Profitable?

Yes, the yogurt business can be profitable due to its growing popularity and the increasing consumer demand for healthy snack options. With proper market analysis and efficient operations, entrepreneurs can achieve a solid profit margin.

Crafting a successful business plan for your yogurt company is now within your grasp. With the roadmap provided, you’re set to navigate the dairy industry. Remember, adaptability and in-depth analysis will be your best tools. Embark on this flavorful journey with confidence, knowing your guide to success is thorough and well-prepared.

Sweet success awaits!

yoghurt business plan in kenya pdf

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Upstream Oil & Gas Project Analysis

The Upstream Oil & Gas Project Financial Model Template in Excel empowers you to project and dissect your impending Oil and Gas drilling ventures. Pre... read more

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Manufacturing Company Financial Model

The Manufacturing Financial Model provides a framework to accurately forecast the financial statements of a manufacturing company over the next 10 yea... read more

  •   Excel Model  –  $44.95 Version 4
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Wind Energy Farm Financial Model

The Wind Energy Financial Model forecasts the expected financials for a Wind Park project and calculates the project's IRR and NPV.

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Hotel Financial Model Excel Template

Download Hotel Financial Model. Creates a financial summary formatted for your Pitch Deck. Ready to Raise Capital. The hotel excel financial... read more

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Three Statement Model

The three statement model provides a simple template in Excel to forecast the three financial statements over the next 5 years: Income Statement, Bala... read more

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Grocery Store Financial Model Excel Template

Try Grocery Store Financial Projection. Creates 5-year Pro-forma financial statements, and financial ratios in GAAP or IFRS formats on the f... read more

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Waterfall Profit Distribution Model (up to 4 Tiers)

We are introducing our 4-Tier Waterfall Profit Distribution Model. The waterfall profit distribution model template aims to support a thorough analysi... read more

  •   Full Excel Model  –  $79.95 Version 2.1
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Advanced Financial Model with DCF & Valuation

Dynamic Financial Planning & Analysis Model providing up to 10 Years of Financial Projections.

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Gasoline and Charging Station Financial Model

Investors can assess the viability of setting up and investing in gasoline stations with a charging station by downloading a financial model for their... read more

  •   Premium Excel Version  –  $129.95 Version 2.1
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Cap Table

Simple Cap Table Template – Free Download

This is a simple capitalization (cap) table template which allows entrepreneurs to understand the dilution effect of capital raisings and a simple sto... read more

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Airbnb Financial Model

Air BnB Financial Model Template presents the business case of the purchase of up to 5 properties with the intent of utilizing them as short term rent... read more

  •   Excel Model  –  $119.00 Version 1
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Lending Platform Financial Model (LaaS)

Includes all the assumptions you need to project the gross revenues and profits of a LaaS platform (Lending as a Service). 3-statement model and cap t... read more

  •   Excel Model  –  $75.00 Version 3

Gold Mining

Gold Mine Investment Model

The Gold Mine Investment Model is used to determine the financial feasibility of a proposed Gold Mine Investment. The Financial Model outputs IRR and ... read more

  •   Excel Financial Model  –  $44.95 Version 6.2
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Fitness Center 10 Year Financial Model

Key logic designed to forecast cash flow up to 10 years for a fitness center that has recurring monthly fees. Fully integrated 3-statement model, cap ... read more

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Outpatient Clinic Financial Model Excel Template

Shop Outpatient Clinic Financial Model Template. Enhance your pitches and impress potential investors with the expected financial metrics. A sop... read more

  •   Excel - Multi-User  –  $129.00
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Green Hydrogen (Simple Electrolysis Financial Model)

The Model Incorporates data provided by different available sources to Model an Electrolysis financial model. It includes Electrolyzer cost, Dispenser... read more

  •   Excel Template  –  $150.00 Version 1
  •   Free Version  –  $0.00 Version 1

Beverage_Manufacturing_Startup

Beverage Manufacturing Startup Financial Model

The Beverage Manufacturing Startup Financial Model Template assists founders of Beverage Startup Companies to determine their financing needs and rais... read more

  •   Excel Model  –  $49.95
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Bakery Financial Model Excel Template

Shop Bakery Budget Template. Solid package of print-ready reports, including P&L and cash flow statements, and a complete set of financial r... read more

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All My Financial Models, Spreadsheets, Templates, and Tools: 120+

Lifetime access to all future templates as well! Here is a set of spreadsheets that have some of the most valuable logic in the world. I have been thr... read more

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Cafe Financial Model Excel Template

Check Our Cafe Budget Template. Creates a financial summary formatted for your Pitch Deck. Ready to Raise Capital. Creates 5-year cafe financial model... read more

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Authority Matrix Template

Authorities and Responsibilities Matrices are considered important to organizations due to their role in identifying and documenting decisions that ar... read more

  •   Excel Version  –  $35.00
  •   PPT Version  –  $0.00

Biogas Financial Model

Biogas Financial Model

The Biogas Financial Model forecasts the expected financials for a Biogas plant project and calculates the IRR and NPV values for the project.

  •   FREE PDF  –  $0.00 Version 1
  •   Excel Model  –  $39.95 Version 2

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Airport Operator Financial Model

Airport Operator Financial Model presents the business case of an already operating airport (with planned refurbishments) and an investment in a new t... read more

  •   Excel Model  –  $119.00
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Due Diligence P&L – Exhaustive Revenue and Costs Analysis Template

Model for in depth understanding of high level profit and loss and revenue analysis. Big-4 like checklist of due diligence analyses. This Financial Du... read more

Rental property financial model

Rental Property Financial Model

The rental property financial model calculates the homeowner's IRR and long it takes to repay a mortgage when the property is rented. The financial... read more

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Hair Salon Financial Plan | Beauty Salon Business Plan

Plan out the financial plan your hair or beauty salon. The beauty & hair salon business plan goes up to 10 years and has plenty of granularity.

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Online Clothing Store Financial Model Excel Template

Impress bankers and investors with a proven, solid Online Clothing Store Financial Projection Template. Five year online clothing store cash... read more

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Poultry Farm Financial Model Excel Template

Shop Poultry Farm Budget Template. Excel template - robust and powerful. This is your solid foundation to plan your business model. Five-year ho... read more

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Financial model for FMCG

The FMCG Financial Model provides a framework to accurately forecast the financial statements of a FMCG company over the next 8 years. The model uses ... read more

  •   PDF Demo Version  –  $0.00
  •   Excel Model  –  $25.00

Hotel_VaHotel Valuation Financial Modelluation_Financial_Model

Hotel Valuation Financial Model

The Hotel Valuation Financial Model provides a simple way to forecast the expected cash flows for a hotel investment and calculates the relevant inves... read more

  •   Excel Model  –  $44.95 Version 6.1
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Internal Rate of Return Analysis

IRR Project Finance Analysis

The IRR Project Finance Analysis forecasts the expected financials for a greenfield project and calculates the levered and unlevered Internal Rate of ... read more

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Consolidated Financial Statements

The purpose of this model is to provide a simple way to see the financial statements for many companies in i file

  •   Excel Version  –  $30.00 Version 2
  •   Free Version  –  $0.00 Version 2

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Clothing Store Financial Model Excel Template

Get Your Clothing Store Budget Template. Creates 5-year Pro-forma financial statements, and financial ratios in GAAP or IFRS formats on the fly. Five-... read more

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Startup Company Financial Model – 5 Year Financial Forecast

Highly-sophisticated and user-friendly financial model for Startup Companies providing a 5-Year advanced financial forecast.

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  •   Financial Model - Standard Version  –  $159.00 Version 1
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NPV, IRR, & Payback Calculator

The template allows the user to calculate the net present value (NPV), internal rate of return (IRR) and payback period from simple cash flow stream w... read more

  •   5 Yr Excel Version  –  $0.00 Version 1
  •   10 Yr Excel Version  –  $0.00 Version 1

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Start Up Car Park Excel Model and Valuation

This detailed, yet easy to use three statement financial model will allow you to calculate your business' profit and loss, build a balance sheet and c... read more

  •   Paid Excel Model  –  $69.00

Waste to Energy Financial Model

Waste to Energy Financial Model

The purpose of this financial model is to evaluate the financial feasibility of a waste to energy project such as e.g. a landfill gas plant. The model... read more

  •   Excel FULL Version  –  $35.00
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Dental Practice Financial Model Excel Template

Check Dental Practice Financial Model. Fortunately, you can solve Cash Flow shortfalls with a bit of effort. A sophisticated 5 year dental p... read more

Real estate developer

Real Estate Developer Model

This financial model can be used to evaluate the financial feasibility of a real estate development project and present it in investor grade quality t... read more

  •   Excel Model  –  $49.95 Version 1.1
  •   PDF Demo Version  –  $0.00 Version 1.1

Hospital Financial Model

Hospital Financial Model

Simply open the file in Excel

  •   Full Version  –  $34.95
  •   Free Version  –  $0.00

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10 Year P&L, Balance Sheet, Cash Flow, and Break-even Analysis

This excel template is great for those wanting a professional-looking forecast 10 years of financial statements, those starting out as an entrepreneur... read more

  •   Excel Model  –  $20.00

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Green Hydrogen (Electrolysis) Production Financial Model

This green hydrogen financial model template builds a multi-year financial plan to analyze the financial feasibility and profitability for the product... read more

  •   Full Excel Version  –  $119.00 Version 1.7
  •   PDF Version  –  $0.00 Version 1.7

feature-image

Budget to Actual Comparison

This monthly budget-to-actual dashboard allows for at-a-glance performance analysis. In addition to analyzing YTD performance, it also provides a revi... read more

  •   Excel Model  –  $115.00 Version 1

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Simple Fundraising Model

This is a simple fundraising financial model template in Excel. Enter your business plan, calculate the amount of funding required and allocate the eq... read more

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Financial Dashboard Excel Template

Set your KPI objectives and your month to month financial results and Financial Dashboard Excel Template will take care of creating the beautiful Grap... read more

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How to Calculate the residual Land value article

Residual Land Value Calculation

The Residual Land Value Calculation model allows you to determine the value of a piece of land from a developer's point of view by analyzing how much ... read more

  •   Yearly Model PDF Demo  –  $0.00 Version 4.1
  •   Monthly Model PDF Demo  –  $0.00 Version 4.1
  •   Monthly Model Excel Version  –  $69.90 Version 4.1
  •   Yearly Model Excel Version  –  $35.00 Version 4.1

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Poultry Project Financial Feasibility Model

This poultry financial model template in Excel provides a framework to determine the financial feasibility of a new poultry project for producing bro... read more

  •   Pro Excel Version  –  $99.95 Version 1
  •   Basic Excel Version  –  $79.95 Version 1
  •   PDF Demo Version  –  $0.00 Version 1

real estate financial model bundle

Real Estate Financial Model Templates Package

This is a collection of ready-made Excel financial model templates for real estate businesses and its related sectors.

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Mixed-Use Real Estate Model: Leverage / JV Options

A general real estate model to plan all assumptions for up to 7 'uses' for a given property. Includes development / acquisition, leverage if desired, ... read more

  •   EURO Currency Version  –  $75.00 Version 1
  •   Unit-based Version  –  $75.00 Version 4
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Digital Marketing Agency Financial Model Excel Template

Check Our Digital Marketing Agency Financial Projection Template. Excel Template for your pitch deck to convince Investors. Digital Marketing Ag... read more

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Spa Financial Model Excel Template

Download Spa Financial Projection Template. This well-tested, robust, and powerful template is your solid foundation to plan a success. Creates ... read more

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Budget vs. Actual (Logistic Company)

The Budget vs. Actual financial model is used to measure actual results against the budget projected for the financial period.

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Big4WallStreet Profile Logo

Custom Financial Modeling Services / Assistance

Offering you with Custom financial modeling services or assistance by an experienced financial modeling team called Big4WallStreet.

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Professional Financial Modeling Services – Profit Vision

Professional Financial Modeling - Tailor Made Services and assistance for your business needs.

  •   Hourly Rate  –  $100.00 Version 1  x 
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Multiple Loan Repayment Planning with Extra Principal Applied

Optimize where an extra principal payment should go and see the total cash flow savings when you have multiple loans.

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Construction / Development Financial Model

Development & Construction Model presents the case where a property with multiple residential units is constructed and subsequently rented for sev... read more

  •   Full Excel Model  –  $119.00
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Fintech Financial Model Excel Template

Try Fintech Financial Projection Template. Enhance your pitch decks and impress potential investors with a proven, strategy template. Five ... read more

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Start Up Solar Farm Excel Model and Valuation

Start Up Solar Farm Excel Model presents the business case of an investment in the construction of a solar farm and the sale of the energy generated f... read more

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Nail Salon Financial Model Excel Template

Check Nail Salon Financial Model Template. Excel - well-tested, robust and powerful. Get you solid foundation to plan your business model. Five-year f... read more

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Profit and Loss Statement Actual vs Budget & Previous Year

This model is profit and loss statement for general trading including comparison for the current month, year to date and full year

  •   Paid Excel Version  –  $25.00

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Boutique Hotel Financial Model Excel Template

Check Our Boutique Hotel Financial Projection. Excel - well-tested, robust, and powerful. Get you a solid foundation to plan your business m... read more

Real Estate Financial Model Featured Image

Real Estate Brokerage Firm Financial Model Template

Financial model template for a high-level real estate brokerage firm that facilitates the buying and selling of real estate properties between buyers ... read more

  •   Real Estate Financial Model - Full Version  –  $44.95
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Infrastructure Private Equity Wind Energy Modeling Test Solution (Associate level)

A self-made Modeling Test with a solution for Onshore Wind Turbines plant. The case study is in Chile assuming a 376 MW Capacity. The download include... read more

  •   Free Version PDF  –  $0.00
  •   Free Version PPT  –  $0.00
  •   Excel Model  –  $30.00

DCF_Valuation_Model_for_Restaurants

DCF Valuation Model Restaurant

The DCF Valuation Model for Restaurants provides a business plan in the form of an Excel Template to value a restaurant based on the Discounted Cash F... read more

  •   Full Version  –  $34.95 Version 3
  •   Lite Version  –  $0.00 Version 3
  •   PDF Demo  –  $0.00 Version 3

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Restaurant Financial Model Excel Template

Get Your Restaurant Financial Model Template. Spend less time on Cash Flow forecasting and more time on your products. Restaurant Financial ... read more

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Open Pit Mine Financial Model

Allow a potential miner to see visually and numerically (annual basis) what their possible financial position would look like when starting up an open... read more

  •   Excel Model  –  $45.00 Version 4

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Insurance Agency Financial Model Excel Template

Shop Insurance Agency Financial Plan. Fortunately, you can solve Cash Flow shortfalls with a bit of effort. Generates 5-year insurance agency ex... read more

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Commercial Bank Financial Model

Commercial Banking Financial Model presents the case of a commercial bank with regulatory thresholds based on Basel 3. The model generates the three f... read more

  •   Excel Model  –  $220.00

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Travel Agency Financial Model Excel Template

Shop Travel Agency Financial Projection Template. This well-tested, robust, and powerful template is your solid foundation to plan a success. A ... read more

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Equipment Rental Cash Flow Model

Highly dynamic financial model that is specific to renting equipment out. High attention paid to the cash flows and timeliness of them so the user has... read more

  •   Version 2  –  $75.00
  •   10-Year Model  –  $75.00

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Payroll Budget Plan Excel Template

A professional template to budget payroll expenses

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Beauty Salon Financial Model Excel Template

Get Your Beauty Salon Financial Model Template. Creates 5-year financial projection and financial ratios in GAAP or IFRS formats on the fly. Creates 5... read more

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Car Rental Financial Model Excel Template

Order Car Rental Pro-forma Template. Simple-to-use yet very sophisticated planning tool. Get reliable results with minimal experience. Five-year car ... read more

  •   Excel - Multi-User  –  $129.00 Version 1.1
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  •   Free Demo  –  $0.00 Version 1.0

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Generic Cost Benefit Analysis Excel Model

User-friendly Excel model intended for the preparation of a Cost-Benefit Analysis to determine the financial viability for a proposed project or inves... read more

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  •   Excel Model  –  $35.00

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Mergers & Acquisitions (M&A) Model

The Mergers & Acquisition (M&A) Model provides a projection for a company looking to potentially merge or acquire another company. This model runs... read more

  •   Full Excel Version  –  $75.00 Version 1

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Inventory Dashboard Model Template

!! Kindly use the latest Microsoft Excel Version before purchasing the model, otherwise, the dynamic dashboard will NOT work.!! Inventory Dashboard Mo... read more

  •   Free PDF Demo  –  $0.00

WACC Discount Rate Estimation

WACC Calculator | Discount Rate Estimation

Unlock the power of informed financial decision-making with our WACC Calculator! Dive into accurate discount rate estimations and empower your busines... read more

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Medical Practice Financial Model Excel Template

Check Our Medical Practice Financial Projection. Simple-to-use yet very sophisticated planning tool. Get reliable results with minimal exper... read more

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Pizzeria Financial Model Excel Template

Get Your Pizzeria Budget Template. Excel template - robust and powerful. This is your solid foundation to plan your business model. Five-year horizon ... read more

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Coffee Farm Financial Feasibility Model Template

This coffee farm financial feasibility model template prepares a financial plan for your next coffee growing project! Figure out the expected incomes ... read more

  •   Standard version  –  $89.00 Version 1.2
  •   Pro version  –  $119.00 Version 1.2
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Generic Startup/Existing Business 5-year (Monthly) Financial Projection 3 Statement Excel Model

Highly versatile and user-friendly Excel model for the preparation a of 5-year rolling 3 statement (Income Statement, Balance Sheet and Cash flow Stat... read more

  •   Excel Model  –  $59.00 Version 1
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Airline Operator Financial Model

Airline Operator Financial Model presents the case of a company operating an airline business. The model generates the three financial statements, a s... read more

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Budget vs Actual Excel Template

Create your very own budget vs actual analysis by trying out this Budget vs Actual Analysis Excel Template.

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Payable and Receivable Tracking (Google Sheets)

This is a Google Sheets version of the financial model template for tracking accounts payable and accounts receivable

  •   Google Sheet Version  –  $45.00
  •   Excel Version  –  $45.00

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Solar Panel Manufacturing Plant Business Plan Financial Model Excel Template

Get the Best Solar Panel Manufacturing Plant Financial Model. Spend less time on Cash Flow forecasting and more time on your products. The Solar Panel... read more

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Resort Financial Model Excel Template

Order Resort Financial Model. Excel template - robust and powerful. This is your solid foundation to plan your business model. Five year res... read more

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Generic Startup Financial Projection 3 statement Excel Model

User-friendly Excel model intended for the preparation of a 3 statement (Income Statement, Balance Sheet and Cashflow Statement) financial projection ... read more

  •   Full Excel Model  –  $45.00

Calculation of Insurance Charge to Customer

Insurance Pricing Model

Ever wondered how much you need to charge in order to offer insurance on a given product or service? You will know how much after using this tool.

  •   Full Model  –  $45.00 Version 1

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Golf Course Financial Model – Startup

A 5-year financial model tailored to starting a golf course and projecting financial performance for its business plan. Includes financial statements.

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IPO Valuation Model

This financial model can be used to value any Initial Public Offering (IPO) using Option Value, DCF and Relative Valuation.

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Mergers and Acquisition (M&A) Financial Model

Merger and Acquisition Model template consists of an excel model which assists the user to assess the financial viability of the resulting proforma me... read more

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Cannabis Financial Model Excel Template

Download Cannabis Farming Financial Model. Creates 5-year financial projection and financial ratios in GAAP or IFRS formats on the fly. Cann... read more

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Debt Securitization Model

The Debt Securitization is the process of packaging debt into a Securitization Vehicle sold to a Fiduciary where it is converted into bonds sold to in... read more

  •   Free PDF Preview  –  $0.00
  •   Full Excel Model  –  $65.00

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Full Service Hospital Financial Model

This financial model attempts to give the user a full scope of starting a 250 bed (adjustable) hospital. It will allow for all revenue and cost assump... read more

  •   Full Model  –  $45.00 Version 1.2

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Mini Storage Business Plan Template

We understand that your storage needs are unique, so we've created a comprehensive mini-storage business plan that will help you chart your course to ... read more

  •   Full Excel Version  –  $44.95 Version 9.2
  •   PDF Demo Version  –  $0.00 Version 9.2

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E-Commerce 3 Statement Financial Projection Model with Valuation

Highly versatile and user-friendly Excel model for the preparation of a rolling 3 statement (Income Statement, Balance Sheet and Cash flow Statement) ... read more

  •   Excel Model Populated  –  $59.00
  •   Excel Model Not Populated  –  $59.00

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Renewable Energy Financial Model Bundle

This is a collection of financial model templates for projects or ventures in the Renewable Energy Industry and its related sectors.

  •   Template Bundle  –  $213.40 Version 1

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Bar Financial Model Excel Template

Try Bar Financial Plan. Requesting a loan without a financial model for paying it back is a common way to land in the rejection pile. Creates 5-... read more

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Skin Care Financial Model Excel Template

Order Skin Care Pro-forma Template. Generate fully-integrated Pro-forma for 5 years. Automatic aggregation of annual summaries on outputs tabs. Create... read more

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Flower Shop Financial Model Excel Template

Discover Flower Shop Financial Model Template. Allows investors and business owners to make a complete financial projection in less than 90 mins... read more

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Shopping Mall Financial Model

Shopping Mall Financial Model presents the case of an investment into a shopping mall and its operation. The model generates the three financial state... read more

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Real Estate Financial Model Bundle

This is a collection of financial model templates that provides the financial projections and valuations for Real Estate businesses and its related se... read more

  •   Template Bundle  –  $299.00 Version 1

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Steel Industry Financial Model

Steel Industry Financial Model presents the business case of the operation of a steel plant using the mini mill technology. The model generates the th... read more

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Monte Carlo Simulation in Excel

The model presents an example of a Monte Carlo Simulation using excel to estimate the Net Present Value of an investment.

  •   Monte Carlo in Excel  –  $0.00 Version 1

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Barber Shop Financial Model Excel Template

Check Barber Shop Financial Projection Template. Creates 5-year financial projection and financial ratios in GAAP or IFRS formats on the fly. Generate... read more

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Real Estate Portfolio Template – Excel Spreadsheet

The Real Estate Portfolio Template forecasts the financial performance when building a real estate portfolio. The model allows simulating various scen... read more

  •   Full Excel Version  –  $199.95 Version 2.5
  •   PDF Demo Version  –  $0.00 Version 2.5

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Manufacturing Startup Feasibility Model

Launching a manufacturing startup can be complex, and securing financing requires a solid financial plan. Our Manufacturing Startup Financial Feasibil... read more

  •   PREMIUM Excel Version  –  $129.95 Version 2.41
  •   BASIC Excel Version  –  $89.95 Version 2.41
  •   PDF DEMO Versions  –  $0.00 Version 2.41

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Jewelry Shop / Store 5 Year Startup Business Model

A bottom-up financial model that is designed specifically for a jewelry store, but could easily be used for any retail business startup. Includes 3-st... read more

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Laundry Financial Model Excel Template

Purchase Laundry Pro Forma Projection. Impress bankers and investors with a proven, strategic business plan that impresses every time. Five-year finan... read more

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Clinic Financial Model Excel Template

Shop Clinic Financial Plan. Create fully-integrated financial projection for 5 years. With 3 way financial statements inside. Five year clin... read more

Poultry Farming Financial Model

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Starting a Yogurt Business in Kenya: A Comprehensive Guide

Starting a yogurt business can be a lucrative venture, especially with the growing demand for healthy and nutritious foods. However, like any business, it requires careful planning and execution to succeed. 

Making yogurt requires minimal equipment and can be done in your home kitchen with just a few ingredients and can be learned through online resources. However, before you get started, it is essential to familiarize yourself with the laws and permits required to operate such a business. 

One of the most frequently asked questions about starting a yogurt shop in Kenya is about the required capital. Typically, a start-up capital of 60,000 Kenyan Shillings is needed, but this amount can vary depending on the size of the shop. If you’re looking to set up a larger shop, you will need more initial capital than if you’re starting a smaller shop.

In this article, we will guide you through the necessary steps to start a successful yogurt business and ensure compliance with the relevant laws and regulations.

Navigating the Regulatory Landscape for Your Yoghurt Business in Kenya

Depending on the location and scope of your business, you may need to obtain licenses from up to 40 different regulatory bodies. In Kenya, the relevant regulatory bodies include the Kenya Bureau of Standards (KEBS), the Ministry of Health, the National Environmental Management Authority (NEMA), and the County Government, among others.

Before starting your yoghurt business, it’s crucial to research and understand the laws and regulations that govern food production and distribution in your area. This can help you avoid costly fines and legal issues down the line.

One of the most important steps in setting up a Kenyan yoghurt business is obtaining a KEBS certification. This certification ensures that your product meets quality standards and is safe for human consumption. To obtain the certification, you’ll need to follow specific guidelines on food handling, packaging, labeling, and storage. It’s essential to understand these guidelines thoroughly and comply with them to avoid any delays in the certification process.

Other permits and licenses that you may need to obtain include: 

  • a business permit
  • a food handling license, and 
  • an environmental permit. 

These permits and licenses may vary depending on the location of your business and the scale of your operations. It’s crucial to consult with the relevant regulatory bodies and seek legal advice to ensure that you comply with all the necessary requirements.

By obtaining the required licenses and permits, you can operate your yoghurt business with confidence and avoid any legal or regulatory issues. It may seem like a daunting process, but it’s a necessary step in setting up a successful and sustainable business.

Next, we’ll discuss the equipment and resources you’ll need to start your yoghurt business.

Equipment and Resources: Essential Tools for Making and Selling Yoghurt

To start your yoghurt business, you’ll need a range of equipment and resources to produce and sell your product. Here are some essential tools that you’ll need to get started:

High-quality saucepans: You’ll need saucepans of different sizes to heat the milk and make the yoghurt. It’s essential to invest in high-quality saucepans to ensure that the milk doesn’t burn or stick to the bottom of the pan.

Thermometer: A thermometer is crucial in monitoring the temperature of the milk and ensuring that it reaches the correct temperature for yoghurt production.

Milk sieve: A milk sieve is necessary for straining the yoghurt and removing any lumps or impurities.

Weighing scale: A weighing scale is essential for measuring the ingredients accurately and ensuring consistent quality in your product.

As your business grows, you may want to invest in additional equipment like a pasteurizer and packaging equipment. In addition to equipment, you’ll need to source high-quality ingredients like milk, starter culture, and flavors. It’s essential to establish relationships with reliable and trustworthy suppliers to ensure consistent quality in your product.

How to Make Yogurt 

Starting a yogurt-making business can be a great way to generate income, and having a solid business plan can help guide you in the process. While it’s possible to produce small batches of yogurt simply by heating milk and adding a starter culture (such as a spoonful of previously made yogurt), investing in specialized equipment can help you achieve better and more consistent results. For example, a small-scale yogurt-making machine can be a valuable asset for your business.

There are several small-scale yogurt making machines available in Kenya, including the Electric Yogurt Maker, full automatic yogurt Maker, and Mini Yogurt Makers. These machines can be purchased for prices ranging from 5,000 to 20,000 Kenya shillings.

Reaching Your Target Audience and Building Your Brand

One of the keys to success in the yogurt business is reaching your target audience and building your brand. This involves developing a marketing strategy that effectively communicates the benefits of your product and differentiates it from the competition.

To start, you can begin by marketing to nearby households, institutions, and small businesses. Consider offering discounts to incentivize first-time purchases and creating referral programs to encourage your customers to spread the word about your brand.

You can also explore different advertising channels, such as social media, print ads, or even sponsoring local events. These tactics can help you reach a wider audience and establish your brand within the community.

In addition, building a strong brand requires consistency and quality. Ensure that your products are always of the highest quality and that your packaging, labeling, and messaging are consistent across all channels.

By developing a comprehensive marketing strategy and delivering on your promises, you can establish a loyal customer base and set your yogurt business up for long-term success.

Is Yogurt Business in Kenya Profitable?

It’s important to note that success is not guaranteed, and profitability will depend on a variety of factors, including the quality of your products, your marketing strategy, and your ability to adapt to changes in the market. Nonetheless, if you’re passionate about yogurt and are willing to put in the hard work and dedication required to run a successful business, a yogurt business in Kenya can be a profitable venture.

Assuming you buy milk from farmers at Ksh40 per litre and sell your final product at Ksh200 per litre or Ksh50 per 250ml tumbler, you can generate sales revenue of up to Ksh200,000 per month by selling 1000 litres of yogurt. This could translate to a net profit of Ksh100,000 per month after deducting all expenses.

However, starting a successful yogurt business in Kenya requires careful planning, commitment, and hard work. It is important to ensure the quality of your product, obtain necessary certifications, and effectively market your product to retailers and consumers. With these factors in mind, it is possible to build a profitable yogurt business in Kenya.

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Start A Small Yogurt Business And Scoop 300% Returns For Each Shilling Invested

November 10, 2015 Published by: James Keru -->

Before we introduce you to the idea of yogurt production and marketing, think of it this way: A litre of raw milk at the farm goes for Ksh40. Each litre of milk can produce four tumblers of 250ml yogurt, which currently retail at Ksh55 each.

In a nutshell, a litre of milk if converted to yogurt and marketed the right way can give as much as Ksh220 which is equivalent to 500% value addition (or 300% when you deduct all expenses). Does that awaken your business curiosity? Well, if it doesn’t you probably aren’t an entrepreneur.

Yoghurt Production & Supply Business in Kenya

Demand for yoghurt has been rising steadily since 2010 and the market remains significantly under supplied. This means there are opportunities for startups to thrive especially if they offer specialized services, good branding and unique recipes.

The good thing about this kind of business is that it is relatively easy to start and contrary to common belief, it does not cost much to set up. With as little as Ksh100,000 you can start small production plant and re-inject the capital as your company passes various stages of growth.

Here is a simple step-by-step guide on how you (yes you) can start a successful yogurt making business today.

Step 1: Train Yourself On How To Make Yogurt

Julius Yego learnt how to throw the Javelin online and he became a world star…and you too can learn how to prepare a world class recipe on your own through constant practice via this medium. So go to Youtube, Food.com or any other top website and teach yourself how to make nice yoghurt. Then invest in 1 litre of milk and use it for practice.

Step 2: Invest in Equipment

With a small budget you need to plan wisely so as to get maximum value from each investment. For starters you will need a few high quality sauce pans (sufurias), thermometer, milk sieve (kichungi), weighing scale and a firewood kitchen.

As your company advances you will need to think about packaging. For that, you will approach a company that manufactures plastic tumblers – a very well known example locally is TechPack Industries Limited which is located in industrial area Nairobi. With as little as Ksh20,000 you can get enough branded tumblers that you will be using to package your yogurt for supply.

Later on you will find the need to invest in a pasteuriser to replace your firewood kitchen. A pasteurizer is basically an advanced boiler and a good one goes for Ksh350,000 or thereabout. You can get one supplied by local firms; a good example being FinKen Holdings Limited located Industrial area of Nairobi.

Step 3: Get KEBS Certification

If you are producing good quality products with the recommended packaging and stuff like that, getting a KEBS certification is a no brainer. A typical certification process will cost you about Ksh32,000.

Step 4: Get Started & Market Widely

Quality – check. KEBS – check. Packaging – check. The only thing that is missing is the market. You can start small by marketing to neighbouring households and institutions. For instance, you can approach your nearest kindergarten and give them a discount so they can be ordering from you frequently. You can even hire a few salespeople who can be hawking your products in commuter buses.

Besides that you will need to approach the big retail outlets – consider supermarkets, government institutions and so forth.

What you should basically do within the first few months of operation is to build a name for yourself and to get as many retailers as possible to stock your product.

How Much To Invest

You can start without the pasteurizer and use around Ksh100,000 total to set up around a firewood kitchen. However, if you are really considering serving a big market then it’s important to factor in the Ksh350,000 price of the pasteurizer.

How Much To Expect In Return

You can buy milk from farmers at a price of Ksh40 per litre and then sell your final product at Ksh200 per litre or Ksh50 per 250ml Tumbler (Actually the current market price per Tumbler of Yoghurt is Ksh58). Assuming you sell 1000 litres per month, that will be equal to Ksh200,000 in sales revenue. That could translate to a net profit of Ksh100,000 per month (i.e after deducting all expenses).

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How To Set Up Your Own Yoghurt Business In Kenya

Tobey

For ‘young’ people, starting your very own business and becoming self employed is the most suitable alternative to the ever growing hard to get 9 to 5 jobs. Starting a business is always the best alternative to the ever elusive jobs. A survey by the Kenya National Bureau of Statistics (KNBS) revealed that seven (7) million Kenyans are unemployed. An additional figure of over 1.4 million are actively looking for employment. With those figures, it is easy to see why more and more people are looking for alternatives. Because we know very many business ventures require huge amounts of capital to get started, this new How To series will only show you how to start and execute several small business that require capital from as little as 5,000 Kenyan Shillings. Thus giving you the keys to the kingdom of starting a profitable business with little or no capital. If you are also just looking for a side hustle to maybe supplement your 9 to 5 or full time job, this is for you. All that you need to thrive in these businesses besides capital, is good customer service of course, great managerial skills, a suitable business location, and a clear cut vision. Today’s article will show you how to set up your very own Yoghurt business in Kenya. While this is not exactly a 5,000 Kenyan Shillings capital business, I am sure you would agree that this is also a very viable option.

yoghurt business plan in kenya pdf

Yoghurt is a diary product derived from the bacterial fermentation of Milk. The consumption of Yoghurt has seen a steady and impressive increase in Kenya since 2010 until now. According to kuzabiashara.co.ke , 1 litre of raw milk that sells at farms at 40 Kenyan Shillings can produce 4 tumblers of 250ml yoghurt. To put it in more perspective, 1 tumbler retails for at least 55 Kenyan Shillings. Crazy right? If that has piqued your interest or curiosity, then enjoy the rest of this write up.

How To Start A Yoghurt Business In Kenya

Just how much do you need to set up a Yoghurt business? What paperwork, and or equipment are you required to have in Kenya? If you are considering this option, here is everything you will need to kickstart your Yoghurt business in Kenya.

  • Acquire The Needed Training. Yes, even the Yoghurt business requires some level of training. Especially if you have never done this professionally before. The training will enable you better understand the technicalities behind your chosen business. You can get this by ‘interning’ or working under an already established Yoghurt business. YouTube will also provide a ton of information and knowledge, in the form of Do It Yourself (DIY) videos and tutorials available on the platform. Doing this, will ensure that the Yoghurt you produce, will be of the best quality attainable and will also increase the confidence of your customers, while enhancing the reputation of your business, and ultimately improving your skill level.
  • Have A Business Plan. For every business, having an effective and concise business plan is very important.
  • Know If There Is A Demand. Yes this is very important. You need to find out if there is a demand for you intended business.
  • Figure Out Your Market . It is very important that you figure out your market. Especially before starting your Yoghurt business. Your potential customers will basically be everyone from grocery and convenience stores, health food stores, food shops, farm shops or stores, restaurants, hotels, the middle class, upper class, the expatriates and foodies in general who are usually open to paying substantial amounts for products like Yoghurt.
  • A Location . As with most businesses, a good location is one of the major factors that determine whether or not your Yoghurt business will succeed. A Business located at a major street, will benefit from a large amount foot traffic and more people will get to know about it maybe even out of curiousity. Especially customers who prefer to meet up in official settings or a physical premises as opposed to just receiving deliveries. Find a location that is both ideal and easily accessible. Also make sure that it as affordable and within your budget. In addition, confirm that the location you settle on, does not have extreme cases of break-ins, theft and shoplifting. Do ensure that you get the necessary approval from your landlord or owner of the building (in scenarios where you are renting), for the alterations and adjustments you might be carrying out when occupying said space. This is to avoid any fall out between the both of you.

yoghurt business plan in kenya pdf

  • Figure Out How To Raise Capital . The Yoghurt business like any other business, requires capital investment. After completing your business plan, knowing your market and finding a location, this should be your next line of action. Although Personal funds are sometimes the primary source of funding for many new businesses, doing just that may not be enough. Taking on a financial partner is your best bet. If obtaining a business loan from financial institutions proves difficult, the next option should be getting it from friends and family. Loan arrangements in this setting are usually much more flexible as they come with much lower interest rates. All you would need to do is convince said friends and family, of the profitability of your business. Please make sure however, that you pay back the money and in good time too, so as to maintain confidence which you would need if you would require money from them in the future.
  • Choose The Most Suitable Business Structure For Your Yoghurt Business. Choosing a business structure can determine your personal liability, how much you pay in taxes, as well as your ability to raise financing. This is why it is very important that you choose the business structure that is most suitable from the get go because changing structures later on, could lead to tax consequences. Be sure to consult a business accountant and a lawyer too before deciding if your Yoghurt business would be a Sole Proprietorship, a Partnership, a Corporation or a Limited Liability Company (LLC).
  • Secure a Kenya Bureau of Standards (KEBS) License . This will cost you an estimate of around 20,000 Kenyan Shillings.
  • Decide Your Pricing . One important factor that should influence the pricing of your Yoghurt products, is whether or not the intended buyer is a retail buyer or wholesaler. When figuring out your pricing, please put into consideration your labor, logistics expenses, as well as the cost of the ingredients used. While competitive pricing is always best, remember that customers and potential customers will be more inclined to purchase your Yoghurt products as a result of their quality. With or without competitive pricing.
  • Secure Packaging For Your Yoghurt Products . Source for and buy packaging materials like boxes, as well as labels, as you will need them when delivering your Yoghurt products.
  • Get An Employer Identification Number . If you will be looking to set up checking accounts for your business and or hire employees, you will need an Employer Identification Number. To get one, simply get in touch with Kenya Revenue Authority which is Kenya’s internal revenue service.
  • Employ More hands. No one is an island, you really cannot carry out all the daily activities of a Yoghurt business efficiently, on your own. Especially when your customer base, begins to grow.
  • Secure A Food Handling Medical Certificate . This basically confirms that anyone handling your Yoghurt products including you and your staff, is free from any diseases that can contaminate said food. A Food Handling Medical Certificate costs 600 Kenyan Shillings and is valid for 6 months.
  • Secure A Food Hygiene Certificate . This costs 300 Kenyan Shillings depending on the size of your business, and is valid for an entire year.
  • Create A Unique Logo . Yes even your Yoghurt business needs a logo too and the importance of a very well done Logo cannot be over emphasized. Especially with regards to having a positive first impression on your potential customers. Make sure you create a logo that stands out and sets you apart from the competition.
  • Register The Name Of Your Yoghurt Business . You will need to register the name of your Yoghurt business if you plan to run it as a legitimate business. The business name registration would cost you around 1,000 Kenyan Shillings.

yoghurt business plan in kenya pdf

  • A Business License Or Permit. This is one of the most fundamental licences that businesses in Kenya are required to have before commencing operations, so you will definitely need one for your Yoghurt business. Although the cost of a business licence or permit differs from county to county, it usually sits at around 3,000 Kenyan shillings.
  • Secure A Fire Clearance Certificate . This is received after undergoing an inspection which you pay for. It also involves getting advice regarding the guidelines of protection against fire, and the installation of the required equipment like fire extinguishers.
  • Make Sure Your Yoghurt Business Is Insured . Although nobody likes to incur extra costs, Insurance is one essential part of starting any business.
  • Be Trained In Sales . Ensure that you as well as your staff are well trained in sales. This will especially come in handy when your business begins to grow.
  • Brand Yourself As Authority In The Yoghurt Sector . Customers and potential customers tend to believe in businesses who are perceived as Authorities or seen as authoritative in their fields. When you are making a pitch to a potential customer, make sure you are confident.
  • Plan Out Your Marketing . Next after figuring out your target audience, should be planning out your marketing. Yes, your Yoghurt business just like any other business venture, definitely needs marketing too. Learn how to get the attention of your target market. Would discounts work? Or referrals or both? How about posters, sponsored adverts on social media and fliers. Email marketing for example, is one cost-effective way that is also very efficient in building the customer base for your Yoghurt business. If you have a website for your business, you can gather email addresses of people who visit your site. Fliers, are also another cost-effective way to market. Flyers are one ‘page’ advertisement pieces that can be created at little or no cost. You can distribute these to people, in and around the area where your Yoghurt business will be located. Find out what is most effective for you and use that or a combination of all of them.
  • Take Photos Of Your Yoghurt Products. A very potent way to win over potential customers, will be to impress them with visual showcases of your Yoghurt products. You can opt for hiring a professional photographer, or taking the photos and videos yourself with the aid of a smartphone. You can then upload and display said content on your social media pages and website.
  • Make Sure Your Yoghurt Business Has An Online Presence . Yes, you need to have an online presence. This includes creating a Facebook page, as well as Twitter and Instagram accounts for your business. You can also get a website created for your business as well, to further attract larger customers who may require your services in bulk. Make sure the website is easy to navigate, make sure your content is also engaging. Ensure that all the relevant information about your business (which includes the contact details for your business and testimonials) is included, as well as the terms & conditions and privacy policy. Be sure to hire a professional for this, so as to ensure that the website is very well done and looks presentable. The hired professional, will also make sure that your website is well maintained and updated regularly. Creating a LinkedIn profile for your business will also be a good look and will help you further network with other businesses. Just make sure that you update your LinkedIn.
  • Make Sure The Accounting For Your Yoghurt Business Is In Order. Make sure you always have a record of your expenses as well as the income your business generates. Doing this, will ensure that you have a full understanding of how your business is performing financially. It will also help you when it’s time to file your annual taxes.
  • Figure Out Payment Arrangements That Work Best For Your Customers. You need to know the payment methods and arrangements that would work best for your customers and potential customers i.e if they would prefer to pay via M-Pesa, T-Kash, Airtel Money, via POS or in cash. Knowing this will help you offer more payment options and also be more equipped to serve them better.
  • Talk To Others Who Have Done This Before You . No man is an island. While a number of established business owners are more than happy to give advice to new entrepreneurs, it can take a while to find one who will be willing to do so. The wait however, will be worth it. Talk to entrepreneurs who have gone into or are still in the Yoghurt business. Examine, study and understand their various business models and strategies. You never know, you just might pick up one or two nuggets of wisdom from them.
  • Buy An Already Established Yoghurt Business . Alternatively, you can opt for buying an already established Yoghurt business, instead of going through the motions of setting up one from the ground up. Buying an already established Yoghurt business means that the customers, production line, equipment and premises are already in place. It also means that there is already staff set up and sales figures that will give you an idea of just how much money the business makes and if it is a profitable venture. Keep in mind however, that buying an already established Yoghurt business might be a complicated and also expensive process. To successfully pull this off, ensure that you and your team have the right experience and skills for carrying out an acquisition. This will almost guarantee that you will not over pay for said business. Also make sure the financial and legal necessities are in order.

yoghurt business plan in kenya pdf

And that is it! All you need to know about starting your very own Yoghurt business in Kenya.

Is the Yoghurt business, a suitable venture for you to go into? That question, is left for you to think on and answer. This writer’s goal is to open your eyes to the various entrepreneurial opportunities that abound in the country.

One important thing besides the tips provided here, is to be good at what you do. Continue to think of new ideas and ways to expand and grow your business.

Also while the prospects are very promising and running a Yoghurt business might seem easy, please have a realistic approach as well. It still requires a fair amount of dedication and patience regardless and as with any business, there is a chance that you might incur losses. Especially at the beginning, so please keep your overheads low.

Was this article helpful? Are there any other How To topics you would like us to write on? Feel free to reach out to Mpesa Pay in the comment section.

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yoghurt business plan in kenya pdf

Business Funding and Market Research

Yogurt Business Plan

Written by Elma Steven | Updated on May, 2024

Yogurt Company Business Plan

Executive Summary

Overview : Tangy Spoon is a premium Greek yogurt brand that aims to revolutionize the industry by providing customers with a healthier and more delicious alternative to traditional yogurt. Our products will be made with high-quality ingredients including organic milk and real fruit, and will be available in a variety of flavors to appeal to a wide range of tastes. We will initially focus on selling our products online and through select retail partnerships, with plans to expand our distribution as we grow. Our goal is to become the go-to brand for consumers who want a tasty and nutritious snack that they can feel good about.

Mission: Our mission is to provide customers with a delicious and healthy alternative to traditional yogurt by offering premium, all-natural product made with organic milk and real fruit. We aim to promote the importance of choosing high-quality, nutritious foods and to make healthy snacking convenient and accessible for everyone.

Vision: Our vision is to become the leading brand in the Greek yogurt industry by providing customers with the highest quality products, exceptional customer service, and innovative marketing strategies that educate and inspire healthy living.

Industry Overview: The yogurt industry is a large and growing market, with an estimated value of $81.7 billion in 2020. Greek yogurt, in particular, has experienced significant growth in recent years, with sales increasing by 4.4% annually from 2015 to 2019. This growth is expected to continue, with the Greek yogurt market projected to reach $7.3 billion by 2027. Health-conscious consumers are driving demand for Greek yogurt, which is perceived as a healthier and more nutritious alternative to traditional yogurt. However, many Greek yogurt brands on the market today are heavily processed and contain added sugars and artificial flavors. This has created an opportunity for a high-quality, all-natural Greek yogurt brand like Tangy Spoon to stand out in the market.

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Financial Overview:

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Business Description

Business Name: Tangy Spoon 

Founder: Jacob Harrison

Management Team: 

Screenshot 2023 11 12 003347

Legal Structure: LLC

Location: 1234 Main St, Bellevue, WA 98004

Goals: 

  • To establish Tangy Spoon as a recognizable and trusted brand in the Greek yogurt industry
  • To expand our product line to include a wider range of flavors and formats, such as drinkable yogurts and yogurt cups
  • To build a loyal customer base through exceptional customer service and engagement
  • To increase our distribution channels and expand our retail partnerships
  • To contribute to a healthier and more sustainable food industry by using organic ingredients and reducing our environmental footprint

Products: 

Tangy Spoon will sell a range of natural Greek yogurt goods, such as plain yogurt cups, yogurt that you can drink, and fruit-flavored yogurts. Our goods won’t have any added tastes, colors, or chemicals and will be made with organic milk. Our choices will be varied so that everyone can find something they like. There will be basic flavors like strawberry and blueberry, as well as more unusual ones like honey and fig. We plan to add yogurt cups and other new forms that give customers easy and healthy eating options to our product line in the future.

Financial Overview

Fund Usage Plan

yoghurt business plan in kenya pdf

Current ratio612233242
Quick ratio611223140
DSO88888
Interest coverage ratio8.211.114.2
Debt to asset ratio0.010.010.20.180.16
Gross profit margin51%51%53%53%53%
EBITDA margin12%14%21%22%22%
Return on asset5%6%13%14%14%
Return on equity5%6%16%17%17%

Business Model

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Screenshot 2023 11 10 213551

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Screenshot 2023 11 10 213632

Organizational Overview

Screenshot 2023 06 19 at 6.40.56 PM

Jacob Harrison

Founder/ CEO/ Jacob Harrison 

Hey there! I’m the founder of Tangy Spoon, an upscale Greek yogurt brand that wants to give people a healthy and tastier lunch choice. My name is Jacob Harrison. I’ve always been interested in food and nutrition, and I saw a chance to make a brand that fits with my beliefs and my goal of making the food business healthy.

Before starting Tangy Spoon, I worked in the food business for more than ten years and learned a lot about marketing, developing new products, and managing the supply chain. I went to a top university and got a degree in food science and nutrition. There, I learned a lot about how different foods affect your health.

As the founder of Tangy Spoon, I promise that my products will only contain the best ingredients and that I will always promote food choices that are good for you and the environment. I think that Tangy Spoon can make a difference in the lives of its customers and the community as a whole by giving them a tasty and healthy snack choice.

It’s one of my favorite things to do to see new places and try new foods from around the world. I like to go climbing and be outside in my free time.

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Management & Operations:

Marketing & Sales:

yoghurt business plan in kenya pdf

Finance & Accounting:

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Industry Analysis

Screenshot 2024 04 06 at 12.38.12 PM

Source: Mordor Intelligence

Industry Problems 

  • Many consumers are still unaware of the health benefits of Greek yogurt ( ibisworld )
  • Greek yogurt brands on the market today are heavily processed and contain added sugars and artificial flavors
  • The cost of organic ingredients can be prohibitive for some brands
  • Limited distribution channels can make it difficult for smaller brands to reach a wider audience ( Gitnux ).

Industry Opportunities

  • Growing demand for natural and healthy foods
  • Expansion of the Greek yogurt market, particularly for premium, all-natural products
  • Collaboration opportunities with health and wellness influencers to promote the benefits of Greek yogurt
  • Development of new flavors and formats to appeal to a wider range of customers
  • An estimated 44.55% of the world’s yogurt sales in 2022 came from the Asia-Pacific region. People mostly buy yogurt through the off-trade route. It is thought that the market will grow by 10.68% between 2022 and 2023 ( transparencymarketresearch ). The rise can be explained by the fact that a lot of different yogurts are easy to find in stores and food service outlets. An impressive 61.43% of the off-trade segment’s value comes from supermarkets. Many well-known stores, like Maruetsu, Aldi, Big Bazaar, Woolworths Group, and Aeon Retail, sell a lot of yogurt, both foreign and made in Japan. This is why they have the biggest share ( Fortune Business Insights ).
  • Many yogurt types made the world yogurt delivery route grow by 4.57 percent in 2022 compared to 2021. Similarly, stores sell a lot of different kinds of yogurt. In 2021, 8% of people in the United States, which has the biggest yogurt market in North America, chose strawberry-flavored yogurt. Vanilla and blueberry ($4% each), peach ($3%), and mango ($2%) were the next most popular flavors ( data bridge market research ).

Screenshot 2024 04 06 at 12.39.25 PM

Market Segmentation

  • Demographic Segmentation:  
  • Health-conscious consumers who prioritize natural and organic products
  • Customers who are willing to pay a premium for high-quality, all-natural Greek yogurt products
  • Customers who prefer Greek yogurt over traditional yogurt
  • Psychographic Segmentation:
  • Customers who value healthy snacking options and prioritize their health and wellness
  • Customers who are environmentally conscious and prefer products made with sustainable and organic ingredients
  • Customers who are foodies and enjoy trying new and unique flavors and products
  • Behavioral Segmentation:  
  • Customers who regularly purchase yogurt products and are open to trying new brands and flavors
  • Customers who prioritize convenience and prefer to purchase products online or through retail partnerships
  • Customers who are brand loyal and seek out products that align with their values and beliefs.

Market Size

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Marketing Plan

Marketing budget.

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Marketing Objectives

  • Boost brand awareness: Increase recognition and recall by 20% within 12 months using targeted campaigns and social media.
  • Grow market share: Expand market share by 10% in two years with innovative products and new segments.
  • Retain customers: Raise repeat customer rate by 15% within a year through personalization, loyalty programs, and customer support.
  • Enhance online presence: Increase website traffic by 25% and social media followers by 30% in 18 months using engaging content and SEO.
  • Increase sales revenue: Achieve a 20% revenue growth in the next financial year with promotional strategies and product expansion.
  • Strengthen brand loyalty: Improve net promoter score (NPS) by 10 points in 12 months by focusing on customer satisfaction and loyalty benefits.
  • Promote sustainability: Increase eco-friendly products by 30% in two years to appeal to environmentally conscious consumers.
  • Improve customer engagement: Boost email open rates by 20% and click-through rates by 15% in a year with targeted email campaigns.
  • Enter new markets: Launch products in two international markets within 24 months using market research and strategic partnerships.
  • Enhance product positioning: Raise top-of-mind awareness as a leader in comfort and innovation within 18 months through marketing and product innovation.

Go-to-Market (GTM) Strategy

  • Social Media Marketing:

a. Create and share engaging content that reflects the brand’s values and showcases products.

b. Collaborate with influencers who resonate with your target audience to increase reach and brand awareness.

c. Utilize paid advertising campaigns on platforms like Instagram, Facebook, and Pinterest to target specific customer segments.

d. Engage with followers, respond to comments, and address customer inquiries to strengthen customer relationships and loyalty.

  • Content Marketing:

a. Develop a blog on the brand’s website featuring educational and informative content about undergarments, trends, and styling tips.

b. Leverage video content on platforms like YouTube to showcase products, share tutorials, and engage with customers.

c. Create infographics or visually appealing content to share on social media platforms and drive website traffic.

  • Email Marketing:

a. Build and segment email lists based on customer behavior, preferences, and demographics.

b. Send personalized email campaigns with targeted offers, promotions, and relevant content.

c. Utilize automation tools to nurture leads and encourage repeat purchases.

  • Public Relations:

a. Develop press releases and media kits to promote product launches, collaborations, or brand milestones.

b. Cultivate relationships with industry journalists and bloggers to secure coverage in relevant publications.

c. Participate in industry events, trade shows, and fashion weeks to increase brand visibility and networking opportunities.

  • Search Engine Marketing (SEM) and Search Engine Optimization (SEO):

a. Optimize website content and structure to improve organic search ranking on search engines like Google.

b. Utilize keyword research and on-page optimization to target relevant search queries.

c. Implement paid search campaigns (Google Ads) to capture high-intent search traffic and drive conversions.

  • Affiliate and Influencer Marketing:

a. Develop an affiliate program to incentivize bloggers, influencers, and content creators to promote the brand and products in exchange for a commission on sales.

b. Collaborate with influencers on content creation, product reviews, and giveaways to generate buzz and increase brand exposure.

  • Offline Advertising and Promotions:

a. Place ads in print magazines, newspapers, or on billboards that cater to your target audience.

b. Host in-store events, pop-up shops, or fashion shows to create memorable experiences and connect with customers.

Budget allocation across channels: 

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Financial Plan

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Income Statement

image 21

Cash Flow Statement

image 22

Balance Sheet

image 23

Revenue Summary

image 24

Cost Summary

image 25

Non- Current Asset Schedule

image 27

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How I set up my yoghurt business with Sh100,000

yoghurt business plan in kenya pdf

Joseph Waweru in his yoghurt processing plant in Nakuru. PHOTO | SULEIMAN MBATIAH |

yoghurt business plan in kenya pdf

By  Francis Mureithi

Nation Media Group

What you need to know:

Waweru collects the milk from farmers’ groups consisting of five to 10 members.

  • From the 300 litres he collects, Waweru makes up to 600 pieces of 500ml of yoghurt each day.

Dressed in a white overcoat and gumboots, it is easy to mistake the young bespectacled man for a milk hawker as he criss-crosses Bahati in Nakuru County purchasing raw milk from farmers.

Joseph Waweru makes a stop at one of the farmer’s gates. With his vehicle stationed at the gate, the farmer carries three cans of milk, which are weighed and the details recorded before being loaded onto the vehicle.

“I must capture every detail of the milk delivered because they will be crucial during payment,” says Waweru.

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The 26-year-old is slowly making inroads in the lucrative yoghurt industry that is attracting new consumers each day.

He runs Winnas Dairies that is based in Nakuru County. The firm produces various flavours of yoghurt, including strawberry and vanilla, under the Winners brand name.

“I started the processing firm early last year, two years after graduating from Egerton University. It is now worth about Sh800,000.”

He has employed four people, including diploma graduates in dairy, sales and marketing.

“They collect their milk and sell as a group. I then pay them at the end of the month or as agreed.”

UNANIMOUSLY ENDORSED

Besides the groups, the businessman also buys milk from his father, who has a dairy farm in Nakuru.

“I credit my business to my father. It was while helping him sell his milk that the idea of making yoghurt came,” he recounts.

“My father has about 60 cows and he gets 400 to 500 litres of milk each day. He was selling a litre for as low as Sh20. I realised I could buy milk from him, add value and sell at a better price.”

He floated the idea in a family gathering and it was unanimously endorsed.

With Sh100,000 seed capital he had saved from his previous employment as an accounts assistant, Waweru bought a refrigerator and a sealer.

However, this money was not enough to get him started as he still needed a pasteuriser, which is critical in yoghurt processing.

“It was tough at the beginning. I would sometimes use firewood for heating, which was expensive.”

He later applied for funding from the Eastern African Agricultural Productivity Programme, which was impressed with his efforts and offered him a pasteuriser worth Sh350,000.

The pasteuriser saw him double his milk purchases from 150 litres a day to 300 litres. The farmers sell to him the milk at between Sh30 and Sh32.

CONDUCTS TESTS

Before he buys milk from farmers, Waweru says they conduct three tests, namely for smell to ascertain freshness as some farmers are cunning and milk their animals at night and deliver the milk in the morning.

The second is acidity test, where the acid levels are checked using a lactometer and third, the density test is carried out before the milk is accepted for processing.

“Our biggest challenge is getting high quality milk from farmers. There are times you cannot get what you need.”

To make yoghurt, the milk goes through several stages. Fresh milk is pre-heated to 50 degrees Celsius to allow the mixing of ingredients such as sugar.

It is then pasteurised to 90 degrees Celsius for between 25 to 30 minutes before it is cooled to 43 degrees Celsius and then starter culture is added.

It is then incubated for six hours as acidity level is monitored. The acceptable concentration of acidity in the milk should be between 0.13 to 0.16 per cent.

“The yoghurt is then cooled further to below 15 degrees Celsius and flavours and colours added before it is sealed and packaged for the market,” says Waweru, adding that his products are certified by the Kenya Bureau of Standards.

He paid Sh32,000 for certification, an amount that he notes is too high for start-ups.

From the 300 litres he collects, Waweru makes up to 600 pieces of 500ml of yoghurt each day, which he sells at Sh60.

“This is better than what I used to earn when I was employed. I would get a salary of Sh40,000 per month but today I can comfortably pay myself a salary of Sh60,000 and still cater for my four employees’ wages,” says Waweru, who notes he started making profit few months ago.

Winnas Dairy located at Hyrax Hills off the busy Nakuru–Nairobi highway supplies its products to shops and supermarkets in the town.

“My goal is to have a footprint in all the major trading centres in Nakuru by 2017 before spreading to other counties.”

The former student of Nakuru Boys High School advises young people wishing to venture into the industry to develop a culture of saving whenever they are employed whether on permanent or temporary basis.

“One of the lessons I have learnt is that saving a shilling is not a bad idea as long one wants to achieve a noble goal,” says Waweru, who is pursuing a Master’s degree in Agriculture and Applied Economics at Egerton University.

His plan is buy a cooler so that he can increase production and shift from his father’s plot to an independent venue.

Getting Kebs certification

1. Furnish Kebs with the kind of business you are engaged in and whether you are a large or small-scale entrepreneur.

2. Declare your turn-over and the value of your products per piece in the market so that you can be categorised as small or large-scale manufacturer.

3. State the venue of your operation.

4. Take the Kebs official through the process of making or preparing your products from the moment the raw produce arrives at your processing plant to the time it is ready to go to the market.

5. Take the sample of one or two of your products you prepared as the Kebs official toured your plant for inspection.

6. The sample is returned to you by Kebs with an accompanying note indicating whether they are satisfied or there are some issues you need to improve on.

7. If there are no issues to be addressed, Kebs issues a certificate but if there are issues, take another sample of the improved product for further testing. The procedure is reviewed after every one year. The process cost Sh32,000 for small businesses.

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What a bright yoghurt future means for Kenya

yoghurt business plan in kenya pdf

Delamere yoghurt during a media briefing announcing the entry of new flavours as it marks 90 years in the Kenyan market on June 8, 2017 at Fairmont The Norfolk Hotel. FILE PHOTO | DIANA NGILA | NMG

What you need to know:

  • Processors have introduced a number of yoghurt fruit variants.
  • Delamere Dairy, for instance, has introduced Vanilla with Pods, Pear Caramel, Strawberry and Lemon Biscuit.
  • As a result, the dairy industry is a significant source of employment in Kenya.
  • At farm level, there are over 600,000 dairy households, generating an estimated 365,000 waged jobs.

Celebrated nutritionist Vandana Sheth is well known for her quote, “Everything gets better with yoghurt.” 

The nutritionist divulges that in the processing of yoghurt, water in the milk is removed, possibly increasing the concentration of protein per serving.

Today, consumers are more enlightened and health-conscious with most nutritionists counselling on the need for better eating habits and increased physical exercise to reduce the risk of obesity or type II diabetes, arteriosclerosis and heart diseases.

A large population has chosen to drink yoghurt as a healthy meal, mainly due to recommendations from dairy experts. This trend has led to the rise in the consumption of yoghurt brands because it is perceived to be trendy and cool to consume across different market segments.

The yoghurt uptake is also being driven by its great taste, sweetness, thickness and overall good quality.

Yoghurt has a lot of nutritional value that has high health benefits. It has become a traveller’s favourite meal due to the convenience it offers as is evident by the high demand which has increased to 2.5 million litres per month in Kenya.

Yoghurt contains calcium, which is the main mineral in our bodies. It is beneficial for increasing bone mass in children as well as preventing fractures in adults. This is particularly important for postmenopausal women, who have decreased bone turnover as a consequence of hormonal changes accompanying menopause.

It contains protein which contributes to both the maintenance and growth of muscle mass and normal bones.

Yoghurt has Vitamin D which helps reduce the risk of osteoporosis, simply defined as a medical condition in which the bones become brittle and fragile from loss of bone tissue. Yoghurt contains Vitamin B2 and B12 which contribute to normal energy-yielding metabolism, while B2 vitamin also helps maintain normal vision.

The minerals in yoghurt are plenty. Yoghurt contains potassium which helps reduce blood-pressure; it protects against gastrointestinal infections by suppressing the growth of pathogens that cause intestinal disturbances such as diarrhoea which often comes as a result of infection or over-use of antibiotics.

Processors have introduced a number of yoghurt fruit variants. Delamere Dairy, for instance, has introduced Vanilla with Pods, Pear Caramel, Strawberry and Lemon Biscuit.

As a result, the dairy industry is a significant source of employment in Kenya. At farm level, there are over 600,000 dairy households, generating an estimated 365,000 waged jobs. The processing and marketing generates a further 40,000 jobs.

The production of yoghurt and the fermented dairy products have increased by 10.5 million metric tonnes in the last decade. The statistics above give a clear forecast of a bright future outlook and beams confidence to sector stability.

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Yogurt - Kenya

  • Revenue in the Yogurt market amounts to US$0.38bn in 2024. The market is expected to grow annually by 9.20% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (US$45,720m in 2024).
  • In relation to total population figures, per person revenues of US$6.77 are generated in 2024.
  • In the Yogurt market, volume is expected to amount to 155.80m kg by 2029. The Yogurt market is expected to show a volume growth of 4.3% in 2025.
  • The average volume per person in the Yogurt market is expected to amount to 2.3kg in 2024.

Key regions: Russia , Spain , South Korea , Philippines , United States

Definition:

The Yogurt segment covers products that are created by allowing bacteria to convert lactose found in milk into lactic acid resulting in a thickened, sour-tasting dairy product.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

  • Natural/plain yogurt
  • Flavored yogurt

out-of-scope

  • Cream cheese
  • Curdled milk
  • Butter milk
  • Milk Substitutes
  • Yogurt Substitutes
  • Cheese Substitutes
  • Other Dairy Products & Eggs
  • Processed Meat
  • Meat Substitutes
  • Fresh Seafood
  • Processed Fish & Seafood
  • Fresh Fruits
  • Processed & Frozen Fruits
  • Fresh Vegetables
  • Processed & Frozen Vegetables
  • Breakfast Cereals
  • Other Cereal Products
  • Edible Oils
  • Other Oils & Fats
  • Tomato Ketchup
  • Other Sauces
  • Spices & Culinary Herbs
  • Ready-to-Eat Meals
  • Confectionery
  • Baby Milk & Infant Formula
  • Baby Cereals & Other Dried Baby Food
  • Prepared Baby Food
  • Baby Snacks & Others
  • Methodology

Data coverage:

Modeling approach:

Additional notes:

  • Sales Channels
  • Global Comparison
  • Key Market Indicators

Mon - Fri, 9am - 6pm (EST)

Mon - Fri, 9am - 5pm (SGT)

Mon - Fri, 10:00am - 6:00pm (JST)

Mon - Fri, 9:30am - 5pm (GMT)

  • Get immediate access to all Market Insights, reports & statistics
  • Download data in multiple formats for collaborative research
  • Includes usage & publication rights for sharing data externally

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Sample Business Plan for My Yogurt Shoppe TABLE OF CONTENTS

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TODD A FINKLE

As Phil Hogan lifted the final pages of his business plan out of his printer, he looked at the clock. It was almost midnight, which meant that he had about seven hours to get ready for another day at work. But the idea of going to his job was not what was keeping him awake at this hour. No, it was the idea of owning his own business that invigorated him this night, as it had many nights, for many years. It had started with a newspaper route—and the wish to be independent, make some money, and call the shots. At age 12, he had sketched out a time line that included business ownership at age 30. That didn’t happen, of course. But now, at age 36, he was a CPA with a lot of valuable experience behind him, and he was ready. For the last five years, he had been a senior financial analyst, and now, a marketing representative for Pfizer Laboratories. Before that he had been a senior internal auditor for McDonald’s, and had worked for an accounting firm. Lately, he had begun to think that if he was ever going to pull himself out of the corporate world, it would have to be now. Now, stepping over the stacks of Inc. and Entrepreneur magazines on the floor by his desk, Phil took a moment to think about how the last year had gone: January, 2000: Contacted friends, business associates and acquaintances to tell them he was interested in purchasing a small business that: • Had a net income of $50,000/year for the last five years, • Was located in the South, • Was a retail business, • Had an owner who was selling because of retirement, illness, or death. March, 2000: A former college roommate called to tell him about Jerry’s Famous Frozen Desserts, three upscale frozen dessert stores that meet his criteria. Called the owner, Robert Hicks, to request more information. Received a letter from Mr. Hicks’ accountant stating that before he shared this information, he wanted to see financial statements that verified Phil’s financial capacity to purchase the company. April, 2000: Contacted friends to ask if this was the proper procedure. They said it was. Began to look for a potential investor. Started to work on a business plan. June, 2000: A friend arranged a lunch with a potential investor, Terry Dunleavy, who currently owned 12 businesses, one of which invested in small businesses. After reading Phil’s (unfinished) business plan, Mr. Dunleavy expressed an interest in investing, and agreed to provide a copy of his financial statements to send to Robert Hicks. July, 2000: Received the past four years of Jerry’s financial statements. Now Phil picked up those statements to look at them again. Because they looked so good, Phil had visited the company and completed his research for his business plan. With the plan in hand, he knew his next step would be to ask some experts to read the plan, and tell him what they thought of this investment opportunity.

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Frozen Yogurt Business Plan Template

Written by Dave Lavinsky

yoghurt business plan in kenya pdf

Frozen Yogurt Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their frozen yogurt companies.

If you’re unfamiliar with creating a frozen yogurt business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a frozen yogurt business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Frozen Yogurt Business Plan?

A business plan provides a snapshot of your frozen yogurt business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Frozen Yogurt Shop

If you’re looking to start a frozen yogurt business or grow your existing frozen yogurt company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your frozen yogurt business to improve your chances of success. Your frozen yogurt business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Frozen Yogurt Businesses

With regards to funding, the main sources of funding for a frozen yogurt business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for frozen yogurt companies.

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How to write a business plan for a frozen yogurt business.

If you want to start a frozen yogurt business or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your frozen yogurt business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of frozen yogurt business you are running and the status. For example, are you a startup, do you have a frozen yogurt business that you would like to grow, or are you operating a chain of frozen yogurt businesses?

Next, provide an overview of each of the subsequent sections of your plan.

  • Give a brief overview of the frozen yogurt industry.
  • Discuss the type of frozen yogurt business you are operating.
  • Detail your direct competitors. Give an overview of your target customers.
  • Provide a snapshot of your marketing strategy. Identify the key members of your team.
  • Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of frozen yogurt business you are operating.

For example, you might specialize in one of the following types of frozen yogurt businesses:

  • Brick and mortar : this type of frozen yogurt business is a traditional frozen yogurt shop that serves a variety of traditional flavors.
  • Organic: this type of frozen yogurt business focuses on serving frozen yogurt made from all-natural ingredients and is usually made on-location.
  • Non-dairy: this type of business will serve non-dairy versions of favorite frozen yogurt flavors. It is a favorite of vegans.

In addition to explaining the type of frozen yogurt business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include the number of customers served, the number of bowls served with positive reviews, reaching X number of yogurt served, etc.
  • Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the frozen yogurt industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the frozen yogurt industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your frozen yogurt business plan:

  • How big is the frozen yogurt industry (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential target market for your frozen yogurt business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your frozen yogurt business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals of all ages and families with children.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of frozen yogurt business you operate. Clearly, families would respond to different marketing promotions than a young college student, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other frozen yogurt businesses.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes grocery stores, restaurants, or farmers markets. You need to mention such competition as well.

For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

  • What types of customers do they serve?
  • What type of frozen yogurt business are they?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you provide a variety of flavors?
  • Will you offer products or services that your competition doesn’t?
  • Will you provide better customer service?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a frozen yogurt business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of frozen yogurt company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide ice cream, beverages and snacks?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your frozen yogurt company. Document where your company is situated and mention how the site will impact your success. For example, is your frozen yogurt business located in a busy retail district, near a school, a mall, or purely online? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your frozen yogurt marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

  • Advertise in local papers, radio stations and/or magazines
  • Reach out to websites
  • Distribute flyers
  • Engage in email marketing
  • Advertise on social media platforms
  • Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your frozen yogurt business, including purchasing ingredients, making frozen yogurt, fulfilling customer orders, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to sell your Xth frozen yogurt, or when you hope to reach $X in revenue. It could also be when you expect to expand your frozen yogurt business to a new city.  

Management Team

To demonstrate your frozen yogurt business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing frozen yogurt businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a frozen yogurt business or successfully running a small restaurant.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you sell 5 frozen yogurt cones/bowls per day, and/or offer other revenue generators such as ice cream or beverages? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your frozen yogurt business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a frozen yogurt business:

  • Cost of kitchen equipment and yogurt inventory
  • Payroll or salaries paid to staff
  • Business insurance
  • Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your frozen yogurt location lease or a list of flavors you plan to offer.  

Writing a business plan for your frozen yogurt business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the frozen yogurt industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful frozen yogurt business.  

Frozen Yogurt Business Plan Template FAQs

What is the easiest way to complete my frozen yogurt business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your frozen yogurt business plan.

How Do You Start a Frozen Yogurt Business?

Starting a frozen yogurt business is easy with these 14 steps:

  • Choose the Name for Your Frozen Yogurt Business
  • Create Your Frozen Yogurt Business Plan
  • Choose the Legal Structure for Your Frozen Yogurt Business
  • Secure Startup Funding for Your Frozen Yogurt Business (If Needed)
  • Secure a Location for Your Business
  • Register Your Frozen Yogurt Business with the IRS
  • Open a Business Bank Account
  • Get a Business Credit Card
  • Get the Required Business Licenses and Permits
  • Get Business Insurance for Your Frozen Yogurt Business
  • Buy or Lease the Right Frozen Yogurt Business Equipment
  • Develop Your Frozen Yogurt Business Marketing Materials
  • Purchase and Setup the Software Needed to Run Your Frozen Yogurt Business
  • Open for Business

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Frozen Yogurt Business Plan Template

Published Aug.21, 2018

Updated Apr.23, 2024

By: Brandi Marcene

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Frozen Yogurt Business Plan Template

Table of Content

Do you want to start frozen yogurt business?

Are you thinking about starting a yogurt business ? Well, you are on the right track! Yogurts and ice creams are the desserts that are liked and eaten by almost all the people on earth especially those who live in tropical regions. Frozen Yogurt is one of the most favorite desserts of the people of the United States. It is a delicious blend of frozen yogurt with fresh fruits, nuts, and crunch, drippings, and chocolates, presented in different colors and flavors. A frozen yogurt business may prove extremely beneficial choice for a startup if you are ready to manage some of the difficulties associated with it.

Well, you might then be searching for  how to start a frozen yogurt business , which will grow famous and make you a good fortune. The first step you will have to take is to make a comprehensive business plan covering all the aspects of your startup. In case, you aren’t experienced in writing a business plan, you can save yourself from trouble by taking help from this sample business plan for a frozen yogurt business startup named, ‘Fro-Yo Lodging’.

Executive Summary

2.1 the business.

Fro-Yo Lodging will be a licensed and registered frozen yogurt restaurant owned by Ethan Blake, located near the Music City Center, Nashville. Strategically, we will be located in a lively and vibrant area full of nightlife and tourists. Ethan wants to open frozen yogurt business  to work with his sole passion in the field he found easy and interesting.

2.2 Management

Management has never been a problem for Ethan, he is an aspirant of opening a self-serve frozen yogurt restaurant in which, the people can buy yogurts and top them with the various toppings available. The dessert will be prepared by himself, and his wife Anna with the assistance of a professional chef. To deal with the customers’ needs and to assist him in arranging the shelves and displays along with the other chores of the restaurant, he will hire a team of dedicated workers and manage them by himself.

2.3 Customers

Before writing a self serve frozen yogurt business plan , you must know that who will be your customers. The best thing about this business is its wide spectrum of customers, all children, young, old residents as well as tourists love to eat frozen yogurts above all desserts while sitting in a calm place.

2.4 Target of the Company

Our main goal is to provide healthy, delicious as well as economical frozen yogurts to our customers. Our business target is to become the best and the most visited frozen yogurt restaurant in Nashville within the next 2 years of our launch.

Frozen Yogurt Business Plan - 3 Years Profit Forecast

Company Summary

3.1 company owner.

Ethan Blake will be the owner of Fro-Yo Lodging. Ethan Blake has a Master’s degree in Business Administration, however, his passion in the food industry has honored him with title of ‘The Best Chef’ for his delicious desserts in various competitions. He is now called in the cooking shows and competitions as a judge. Ethan has various unique frozen yogurt business ideas , and he will act upon all by opening an enticing restaurant.

3.2 Why the Business is being started

Ethan had been working in a food-related firm for about four years and has won many dessert competitions throughout the four years. Now he has gained the experience and courage to start his own business. Ethan has decided to start a frozen yogurt business, as it is the business that suits his interest and can help him generate a huge profit.

3.3 How the Business will be started

A well-furnished restaurant lounge will be taken on rent and decorated in a tranquilizing manner with a soft backing music to attract the customers. The business will be self-served, customers will buy their desired flavored yogurt cups from the salesmen. After that, they will be free to take from 50 different toppings or drippings by themselves. Ethan believed that this self-serve behavior of his lodging will make the customers feel at ease; like they own this place.

Ethan has included many ways for interior and exterior decorations in his frozen yogurt business proposal . If you are also planning to enter this venture, but don’t know how to open a self serve frozen yogurt business , you can take help from this sample business plan free of cost.

The company’s financial experts have forecasted the following costs for expenses, assets, investment group for a business plan , and loans for the start-up.

Frozen Yogurt Business Plan - Startup Cost

The detailed start-up requirements, start-up funding, start-up expenses, total assets, total funding required, total liabilities, total planned investment, total capital and liabilities as forecasted by company’s analysts, is given below:

Legal$55,300
Consultants$0
Insurance$32,750
Rent$32,500
Research and Development$32,750
Expensed Equipment$32,750
Signs$1,250
TOTAL START-UP EXPENSES$187,300
Start-up Assets$0
Cash Required$332,500
Start-up Inventory$32,625
Other Current Assets$232,500
Long-term Assets$235,000
TOTAL ASSETS$121,875
Total Requirements$245,000
$0
START-UP FUNDING$273,125
Start-up Expenses to Fund$11,875
Start-up Assets to Fund$15,000
TOTAL FUNDING REQUIRED$0
Assets$23,125
Non-cash Assets from Start-up$18,750
Cash Requirements from Start-up$0
Additional Cash Raised$18,750
Cash Balance on Starting Date$21,875
TOTAL ASSETS$0
Liabilities and Capital$0
Liabilities$0
Current Borrowing$0
Long-term Liabilities$0
Accounts Payable (Outstanding Bills)$0
Other Current Liabilities (interest-free)$0
TOTAL LIABILITIES$0
Capital$0
Planned Investment$0
Investor 1$332,500
Investor 2$0
Other$0
Additional Investment Requirement$0
TOTAL PLANNED INVESTMENT$695,000
Loss at Start-up (Start-up Expenses)$313,125
TOTAL CAPITAL$251,875
TOTAL CAPITAL AND LIABILITIES$251,875
Total Funding$255,000

Services for customers

Before  opening a frozen yogurt business , you must make a list of items you want to provide your customers. In case, you are looking for  how to start a yogurt busines   and which services to provide, you can read here the services and products Ethan has decided for starting a frozen yogurt business .

The customers will have the option to enjoy the dessert by dining in the luxurious seating facility, however, we also have quick ‘take away’ and packaging service for those who don’t have time to stop in the restaurant. We’ll also add sweetness to your events and parties if you avail of our catering services.

Our products & services will include:

  • Frozen Yogurts: We have about thirty different flavors of frozen yogurt, among which the most liked by people are plain, peach, cherry, strawberry, mango, blackberry, lava flow, lilikoi, and choco-nut.
  • More than 50 Toppings & Drippings: After buying the cups of froyo, customers will be free to add any type of topping in any amount by themselves. Fro-Yo Lodging will provide more than fifty toppings and drippings including
  • fresh fruits such as raspberry, blueberry, kiwi, blackberries, strawberry, pineapples, and mango etc.
  • a wide variety of chocolates including Reese’s pieces, nestle crunch, chocolate sprinkles, brownie bites, Snickers and chocolate and yogurt chips
  • nuts and crunches including fruity pebbles, cocoa pebbles, cappuccino crunch, granola crunch, almonds, gummy bears, mango & strawberry boba poppers
  • drippings including vanilla, caramel, honey, chocolate, whipped cream and peanut butter
  • Fruit Cocktail Salad: We’ll also be selling fresh fruit cocktail salads to our customers.
  • Gelato: We’ll have vanilla, chocolate and fruity flavored gelatos available in our restaurant.

Marketing Analysis of Frozen Yogurt Business

If you are starting a frozen yogurt business, you must analyze the market in your frozen yogurt business plan  in which you are going to offer your services. Marketing analysis will help you in knowing the demands of your customers. Here, we are providing you a sample business plan for frozen yogurt shop , this  frozen yogurt business plan sample  is written for the Fro-Yo Lodging in Nashville, however, you can know about the market trends and position of your startup from this free frozen yogurt business plan.   Besides this frozen yogurt business plan pdf  file format, you can find a number of frozen yogurt business plans  available on the web. However, to be accurate and precise, you should hire a professional marketing analyst to make for you, a frozen yogurt shop business plan  according to your location and the latest market demands.

5.1 Marketing Trends

Frozen Yogurt is one of the most famous desserts of the people of the United States. According to the IBISWorld, this business is growing at an unbelievable rate of 11.6 % annually and is responsible for employing more than twenty thousand people of the United States. There are more than three thousand frozen yogurt businesses currently running in the United States. If you are starting a frozen yogurt business, you can make a large amount of profit as demonstrated by the figure that this business is responsible for generating a revenue of $2 billion annually. So, you can a large profit from this business, provided that you plan it successfully and accurately.

5.2 Marketing Segmentation

Ethan had hired a marketing expert to analyze the target market, he has identified the following target audience which can become the potential customers of our restaurant.

Frozen Yogurt Business Plan - Market Segmentation

The detailed marketing segmentation comprising of the company’s target audience is as follows:

5.2.1 Local Residents: The first and the most numerous group of our customers will be the community residing in the vicinity of our restaurant. The variety of flavors and toppings provide everyone the taste he/she wants. We expect all the children, teens, young, adults and old who live near us to come to our restaurant and find the taste which they want. Once they are in, our terrific atmosphere and savory desserts will compel them to come again.

The residents will also avail our catering services whenever they arrange a small event or party. To gain and maintain customers from this major category, we’ll initially provide different promotional packages.

5.2.2 Working Class: The second category includes the workers and employees who work in the businesses or offices located in the vicinity of our restaurant. Most of these workers live singly and consult to the nearest restaurants whenever they want to eat something changed. Their budget and income will allow them to enjoy our services of both dine in the lodging, and take away the package if they are in a hurry.

5.2.3 Passers-by & Tourists: As Nashville is a center of many economical businesses and music auditoriums so it will be filled up by the tourists and passer-by not only during the day but also at night. So, the third category includes those people who do not live or work near our restaurant but have come to the area for any business purpose, commercial activity or tourism. On seeing the elegance of our restaurant and the activity inside, the exhausted passers-by will surely enjoy our delicious serving for a short stay.

The detailed market analysis of our potential customers is given in the following table:

       
Potential CustomersGrowth
Working Class32%11,43313,34416,55318,74520,54513.43%
Local Residents48%22,33432,34443,66552,54466,43210.00%
Passers-by & Tourists20%12,86714,43315,99917,56519,13115.32%
Total100%46,63460,12176,21788,854106,1089.54%

5.3 Business Target

Our business target is to become the most famous and the most visited frozen yogurt restaurant in the whole Nashville. We aim at balancing the costs of our startup and promotional investments with the profit earned just within the two years of our launch.

5.4 Product Pricing

Our product pricing is nearly the same as that of our competitors and is reasonable, but we guarantee all our customers that we will have the best quality products and fresh topping eatables all the time at our lodging. Our strategy of selling services and products is explained here:

We’ll offer three sized frozen yogurt cups i.e. small, medium and large in of course varying prices. We’ll have some extra charges for the toppings, after paying the price the customer will be free to add as much material to his fro-yo as he can, or as he wants.

The next step after making a business plan and analyzing the market demands is to evaluate the frozen yogurt business start-up costs . After that, you will be required to scheme your strategic plans for availing more and more frozen yogurt business opportunities  and gaining more and more potential customers. The sales strategy of Fro-Yo Lodging is given here:

6.1 Competitive Analysis

If you are seeking help on how to open a frozen yogurt business  and run it successfully, then keep in mind, your business can never flourish if you don’t know what your competitors are doing, you have to come up with the conditions and benefits that your competitors lack.

Only we in the whole Nashville are providing catering service and so wide variety of toppings and flavors. We are located in an area which will be thronged up with the tourists and passers-by 24 hours a day. Our location is also favorable for the employees working near us, moreover, we are just at a 5-minute distance from the rich residential community.

The community that will visit us, will belong to a financially stable class, so we haven’t priced our products low to take a lead over our competitors. Instead, we have increased the quality and nutrition of our products. We ensure that we’ll use fresh products all the time, and Ethan along with his wife and the manager will keep a strict check on all the workers to ensure the quality of products.

6.2 Sales Strategy

We’ll advertise our services by the following strategies:

  • We’ll offer free products in the first three days of the launch.
  • We’ll send the packs of our frozen yogurts to the offices near us on the day of inauguration
  • We’ll send letters to the residential community near us with a pack of three frozen yogurts on the day of inauguration
  • We’ll offer 25% discount on our products on Tuesdays
  • We’ll advertise us through social media and our website

6.3 Sales Forecast

We believe that if people try our delicious and healthy fro-yo, they will then eat them for the rest of their lives. That’s why we have forecasted our sales pattern to increase with years. Our experts have forecasted the following sales on a yearly basis which are summarized in the column charts.

Frozen Yogurt Business Plan - Unit Sales

The detailed information about the sales forecast, total unit sales, total sales is given in the following table:

Unit Sales
Frozen Yogurts1,887,0302,680,3202,588,240
Toppings & Drippings802,370815,430823,540
Fruit Cocktail Salad539,3207702301,002,310
Gelato265,450322,390393,320
TOTAL UNIT SALES
Unit PricesYear 1Year 2Year 3
Frozen Yogurts$140.00$150.00$160.00
Toppings & Drippings$600.00$800.00$1,000.00
Fruit Cocktail Salad$700.00$800.00$900.00
Gelato$650.00$750.00$850.00
Sales   
Frozen Yogurts$2,149,800$2,784,000$3,383,200
Toppings & Drippings$120,050$194,500$268,500
Fruit Cocktail Salad$50,110$71,600$93,000
Gelato$139,350$194,600$249,850
TOTAL SALES   
Direct Unit CostsYear 1Year 2Year 3
Frozen Yogurts$0.70$0.80$0.90
Toppings & Drippings$0.40$0.45$0.50
Fruit Cocktail Salad$0.30$0.35$0.40
Gelato$3.00$3.50$4.00
Direct Cost of Sales   
Frozen Yogurts$989,300$1,839,000$2,679,700
Toppings & Drippings$66,600$119,900$173,200
Fruit Cocktail Salad$17,900$35,000$52,100
Gelato$19,400$67,600$115,800
Subtotal Direct Cost of Sales$1,294,100$1,699,400$2,104,700

6.4 Sales Monthly

Frozen Yogurt Business Plan - Sales Monthly

6.5 Sales Yearly

Frozen Yogurt Business Plan - Sales Yearly

Personnel plan

Personnel plan is the base of every startup and is a main decisive factor in the success or failure of a business, this sample business plan will guide you on how to start your own frozen yogurt business , by presenting to you a sample frozen yogurt business plan template  of Fro-Yo Lodging.

7.1 Company Staff

Ethan and his wife will manage the restaurant and hire some professionals to assist them with routine works. Ethan has made a list in his frozen yogurt business plan  outlining his required employees, which is given below:

  • 1 Manager to assist him in managing the overall operations of the restaurant
  • 10 Chefs for making and displaying the products
  • 2 Food Technologists for tasting the flavors
  • 5 Waiters/Salesmen to serve the customers and packaging desserts
  • 1 Cashier to receive cash from the people
  • 2 Accountants to maintain financial records
  • 2 Hostess to greet, and guide the customers
  • 2 Sales Executives responsible for the marketing and advertising of the restaurant
  • 8 Cleaners to clean the dishes and other facilities at the restaurant
  • 2 General Workers and 1 Driver for daily works

Ethan will ensure that all his employees are well-behaved and value the needs of customers.

7.2 Average Salary of Employees

The following table shows the forecasted data about employees and their salaries for the next three years.

 
Manager$85,000$95,000$105,000
Cashier$45,000$50,000$55,000
Chefs$550,000$650,000$750,000
Waiters$410,000$440,000$480,000
Food Technologists$152,000$159,000$166,000
Accountants$145,000$152,000$159,000
Hostess$50,000$55,000$60,000
Sales Executives$187,000$194,000$201,000
Cleaners/Workers$442,000$445,000$448,000
Total Salaries$562,000$599,000$646,000

Financial Plan

According to a study by Harvard Business School, nearly half of the startups fail in the first five years of their launch. If you are looking for how to open a frozen yogurt shop  you must know how to avoid the things that can end your business as a failure. Financial Plan is the deciding factor in the success of a business, especially if you want to grow your business, the financial plan envisages the details that how can you balance the startup costs and further expenses by the profit earned.

If you want your business to earn you a name, you have to do critical planning for at least the next five years. The most important thing is to make a thorough financial plan and estimate frozen yogurt business profit margins . Although you can take help from this sample financial plan demonstrating the frozen yogurt business profits  for Fro-Yo Lodging. But, to be more precise, you should seek the services of a professional financial developer to calculate frozen yogurt business profit  you can earn by the customers in your vicinity.

8.1 Important Assumptions

The company’s financial projections are forecasted on the basis of the following assumptions.

 
Plan Month123
Current Interest Rate10.00%11.00%12.00%
Long-term Interest Rate10.00%10.00%10.00%
Tax Rate26.42%27.76%28.12%
Other000

8.2 Brake-even Analysis

The following graph shows the company’s Brake-even Analysis.

Frozen Yogurt Business Plan - Brake-even Analysis

Monthly Units Break-even5530
Monthly Revenue Break-even$159,740
Assumptions: 
Average Per-Unit Revenue$260.87
Average Per-Unit Variable Cost$0.89
Estimated Monthly Fixed Cost$196,410

8.3 Projected Profit and Loss

The following table show the company’s expected Profit and Loss situation on the monthly and yearly basis.

 
Sales$309,069$385,934$462,799
Direct Cost of Sales$15,100$19,153$23,206
Other$0$0$0
TOTAL COST OF SALES
Gross Margin$293,969$366,781$439,593
Gross Margin %94.98%94.72%94.46%
Expenses   
Payroll$138,036$162,898$187,760
Sales and Marketing and Other Expenses$1,850$2,000$2,150
Depreciation$2,070$2,070$2,070
Leased Equipment$0$0$0
Utilities$4,000$4,250$4,500
Insurance$1,800$1,800$1,800
Rent$6,500$7,000$7,500
Payroll Taxes$34,510$40,726$46,942
Other$0$0$0
Total Operating Expenses$188,766$220,744$252,722
Profit Before Interest and Taxes$105,205$146,040$186,875
EBITDA$107,275$148,110$188,945
Interest Expense$0$0$0
Taxes Incurred$26,838$37,315$47,792
Net Profit$78,367$108,725$139,083
Net Profit/Sales30.00%39.32%48.64%

8.3.1 Profit Monthly

The following charts shows detailed information about profit and loss, and total cost of sales.

Frozen Yogurt Business Plan - Profit Monthy

8.3.2 Profit Yearly

Frozen Yogurt Business Plan - Profit Yearly

8.3.3 Gross Margin Monthly

Frozen Yogurt Business Plan - Gross Margin Monthly

8.3.4 Gross Margin Yearly

Frozen Yogurt Business Plan - Gross Margin Yearly

8.4 Projected Cash Flow

The following column diagram shows the projected cash flow.

Frozen Yogurt Business Plan - Projected Cash Flow

The following table shows detailed data about pro forma cash flow, subtotal cash from operations, subtotal cash received, sub-total spent on operations, subtotal cash spent.

Cash Received
Cash from Operations   
Cash Sales$40,124$45,046$50,068
Cash from Receivables$7,023$8,610$9,297
SUBTOTAL CASH FROM OPERATIONS
Additional Cash Received   
Sales Tax, VAT, HST/GST Received$0$0$0
New Current Borrowing$0$0$0
New Other Liabilities (interest-free)$0$0$0
New Long-term Liabilities$0$0$0
Sales of Other Current Assets$0$0$0
Sales of Long-term Assets$0$0$0
New Investment Received$0$0$0
SUBTOTAL CASH RECEIVED
ExpendituresYear 1Year 2Year 3
Expenditures from Operations   
Cash Spending$21,647$24,204$26,951
Bill Payments$13,539$15,385$170,631
SUBTOTAL SPENT ON OPERATIONS
Additional Cash Spent   
Sales Tax, VAT, HST/GST Paid Out$0$0$0
Principal Repayment of Current Borrowing$0$0$0
Other Liabilities Principal Repayment$0$0$0
Long-term Liabilities Principal Repayment$0$0$0
Purchase Other Current Assets$0$0$0
Purchase Long-term Assets$0$0$0
Dividends$0$0$0
SUBTOTAL CASH SPENT
Net Cash Flow$11,551$13,167$15,683
Cash Balance$21,823$22,381$28,239

8.5 Projected Balance Sheet

The following projected balance sheet shows data about total current assets, total long-term assets, total assets, subtotal current liabilities, total liabilities, total capital, total liabilities and capital.

Assets
Current Assets   
Cash$184,666$218,525$252,384
Accounts Receivable$12,613$14,493$16,373
Inventory$2,980$3,450$3,920
Other Current Assets$1,000$1,000$1,000
TOTAL CURRENT ASSETS
Long-term Assets   
Long-term Assets$10,000$10,000$10,000
Accumulated Depreciation$12,420$14,490$16,560
TOTAL LONG-TERM ASSETS
TOTAL ASSETS
Liabilities and CapitalYear 1Year 2Year 3
Current Liabilities   
Accounts Payable$9,482$10,792$12,102
Current Borrowing$0$0$0
Other Current Liabilities$0$0$0
SUBTOTAL CURRENT LIABILITIES
Long-term Liabilities$0$0$0
TOTAL LIABILITIES
Paid-in Capital$30,000$30,000$30,000
Retained Earnings$48,651$72,636$96,621
Earnings$100,709$119,555$138,401
TOTAL CAPITAL
TOTAL LIABILITIES AND CAPITAL
Net Worth$182,060$226,240$270,420

8.6 Business Ratios

The following table shows data about business ratios, ratio analysis, total assets, net worth.

 
Sales Growth4.35%30.82%63.29%4.00%
Percent of Total Assets4.35%4.71%5.80% 9.80%
Accounts Receivable5.61%4.71%3.81%9.70%
Inventory1.85%1.82%1.79%9.80%
Other Current Assets1.75%2.02%2.29%27.40%
Total Current Assets138.53%150.99%163.45%54.60%
Long-term Assets-9.47%-21.01%-32.55%58.40%
TOTAL ASSETS
Current Liabilities4.68%3.04%2.76%27.30%
Long-term Liabilities0.00%0.00%0.00%25.80%
Total Liabilities4.68%3.04%2.76%54.10%
NET WORTH
Percent of Sales    
Sales100.00%100.00%100.00%100.00%
Gross Margin94.18%93.85%93.52%0.00%
Selling, General & Administrative Expenses74.29%71.83%69.37%65.20%
Advertising Expenses2.06%1.11%0.28%1.40%
Profit Before Interest and Taxes26.47%29.30%32.13%2.86%
Main Ratios    
Current25.8629.3932.921.63
Quick25.428.8832.360.84
Total Debt to Total Assets2.68%1.04%0.76%67.10%
Pre-tax Return on Net Worth66.83%71.26%75.69%4.40%
Pre-tax Return on Assets64.88%69.75%74.62%9.00%
Additional RatiosYear 1Year 2Year 3 
Net Profit Margin19.20%21.16%23.12%N.A.
Return on Equity47.79%50.53%53.27%N.A.
Activity Ratios    
Accounts Receivable Turnover4.564.564.56N.A.
Collection Days9299106N.A.
Inventory Turnover19.722.5525.4N.A.
Accounts Payable Turnover14.1714.6715.17N.A.
Payment Days272727N.A.
Total Asset Turnover1.841.551.26N.A.
Debt Ratios    
Debt to Net Worth0-0.02-0.04N.A.
Current Liab. to Liab.111N.A.
Liquidity Ratios    
Net Working Capital$120,943$140,664$160,385N.A.
Interest Coverage000N.A.
Additional Ratios    
Assets to Sales0.450.480.51N.A.
Current Debt/Total Assets4%3%2%N.A.
Acid Test23.6627.0130.36N.A.
Sales/Net Worth1.681.290.9N.A.
Dividend Payout000N.A.

Download Frozen Yogurt Business Plan Sample in pdf

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