tutoring services business plan sample

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Tutoring Business Plan Sample

MAY.02, 2018

Tutoring business plan for your own tutoring company

Are you thinking about opening a tutoring business ? Well, if you love to interact with people and have the passion as well as the skill of transferring knowledge then it is definitely the best profession for you. Tutoring may seem like a simple service business where you just have to share your knowledge with a group of individuals in return for a fee but, in order to excel in this tutoring business plan , you must love to teach otherwise you will find it a difficult and stressful task.

The biggest benefit of starting your own tutoring business is that this business can be started on any scale. You can even start it from a small rented house business or your home with a little to no investment. In such cases, all you possess is sound knowledge of what you will be teaching to your students. On the other hand, if you want to start a proper tutoring center where students with different age groups and educational backgrounds will be helped with their education, you will first have to prepare a comprehensive tutoring business plan . The tutoring business plan will not only establish the basis of your company’s future operations and decisions but will also help you with startup. So, if you are wondering how to write an effective tutoring business plan , here we are providing you the tutoring business plan of a startup named ‘Katie’s Tutoring Service’.

Executive Summary

2.1 the business.

Katie’s Tutoring Service will be a tutoring center that will provide high school tutoring, college admission test preparation, undergraduate tutoring and individual tutoring to the students. The tutoring business plan will be started in a small rented location in downtown Manhattan.

2.2 Management

Katie’s Tutoring Service will be a sole proprietorship owned by Katie Gill who has recently completed her bachelors in Mathematics from Michigan State University. Katie loves tutoring and decided to start a tutoring service only because of her passion to teach. She has been tutoring students for the last 3 years and due to her academic background and the experience gained during these years, Katie knows everything about how to open a tutoring business .

2.3 Customers

Our customers include high school students, high school graduates, and undergraduate students based in Manhattan. At our tutoring center, we will focus on building skills in our students rather than providing them with knowledge only.

2.4 Target of the Company

Our target is to become the best tutoring center in Manhattan within next five years of startup and to balance the cost of the startup with earned profits within next one year. The company’s three years target is outlined as follows:

Company Summary

3.1 company owner.

Katie’s Tutoring Service will be a sole proprietorship owned by Katie Gill. Katie has recently completed her bachelors in Mathematics from Michigan State University and has been tutoring students for the last 3 years.

3.2 Why the Business is being started

Katie began tutoring when she was in the second year of her studies. At first, she tutored a couple of juniors but in the process, she discovered how well can she convey her knowledge to others. Soon, something which was started just to help a couple of juniors, turned into her passion ultimately leading her to starting a tutoring business .

3.3 How the Business will be started

The first thing to do before you start thinking about how to start your own tutoring business is to develop a detailed tutoring business plan for your startup. After this phase, you can start executing the planned steps. Katie will start her tutoring company in a small rented location in downtown Manhattan. The facility comprises of 6 rooms which will be converted into classrooms. Other than chairs, desks and the usual inventory, the company will procure 6 whiteboards, 6 projectors, and 7 computers. The costs for the startup are as follows:

The detailed startup requirements are given below:

Services for customers

After you have planned how to build a tutoring business , the next step is to plan what types of tutoring services will you provide to your students. This step is extremely important because all the subsequent things will depend on your services so make sure to plan it before starting a tutoring business plan  or even before thinking about how to start a tutoring service . Katie’s Tutoring Service will provide following tutoring services to its students:

• High School tutoring: We will provide tutoring services to the high school students who are lagging behind in one or more subjects due to any reason. Our system of tutoring high school students is based on building problem-solving skills in the students for future applications as compared to the usual system of answering the students’ immediate questions.
• Admission tests preparation: Most colleges and universities in the United States require that students applying for admission in them take one or more standardized admission tests like SAT and ACT. We will provide tutoring to high school graduates so as to prepare them for undertaking these entrance tests required for getting admission in their desired college/university.
• Undergrad tutoring: Undergraduate students from different colleges or universities often need help with one or more courses, and at our tutoring center, they will get the guidance they need to go through these courses. Initially, we will only be offering Mathematics related courses including Algebra, Calculus, Statistics, and Finance.
• Individual tutoring: We will also offer individual tutoring services to the students who either join us between our ongoing sessions or are in need of special attention due to their poor academic background.

Marketing Analysis of tutoring business

The most important component of an effective private tutoring business plan is its accurate marketing analysis that’s why Katie acquired the services of marketing experts to help her through this phase. It is only after this stage that a good tutoring business plan could have been developed. If you are going to start a tutoring business on a smaller scale then you can carry out the marketing analysis of your tutoring business plan yourself by taking help from this tutoring business plan sample . On the other hand, if you are planning a large-scale tutoring business model , you should seek help from marketing experts. Doing so, you can get a lot of tutoring business ideas and will also be able to make an effective marketing plan for tutoring business .

In any case, pay special attention to the marketing plan of your tutoring business plan  before thinking about how to start a tutoring business .

The four main steps to carry out an accurate marketing analysis of a tutoring center business plan are to identify the current market trends, identify your target audience and potential clients, set out the business targets to achieve, and finally set the prices of your services.

5.1 Market and Industry Trends

According to IBISWorld, US tutoring industry generates around 1 billion dollars in revenue every year. There are more than 3,500 tutoring businesses in the United States responsible for employing nearly 39,000 people. Moreover, the industry is growing steadily at a rate of 3.5% and the number of tutoring and test preparation centers are on the rise in the United States. Considering these stats, it will not be wrong to establish that this industry presents a lot of opportunities. Another important thing that you should consider before you start your own tutoring business is ensuring that you are based in the right location. Location is one of the most important factors that decide the success of this tutoring business plan . Residential areas are ideally the best regions to start a tutoring center because the tutoring center will then be easily accessible to most of the students it will be targeting.

5.2 Marketing Segmentation

Katie’s Tutoring Service is located at a 5 minutes’ walk from the main residential zone of Manhattan and is therefore fairly accessible to the residential community which is our primary target market. The location was also selected because there are no tutoring centers which provide admission test preparation services to the students in a 5 km radius around us. The residential community consists of all types of people from varying backgrounds. As per the financial position, nearly half of the community has a monthly income ranging from £40k to £50k while nearly 10% people have incomes even around £100,000. There are currently more than 738,000 households in Manhattan out of which 17.1% have children under the age of 18 living with them. In addition to that, 59.1% are non-families, out of which 48.0% population comprises of individuals living alone. A successful and efficient marketing strategy can only be developed after we completely know our potential clients. Our experts have identified the following type of target audience which can become our future consumers:

The detailed marketing segmentation of our target audience is as follows:

5.2.1 High School students:

Our first target group comprises of the students who are studying in high schools. Most of the high school students in the United States face difficulty with Mathematics and Sciences like Physics, Chemistry, and Biology. Moreover, sometimes students miss their classes due to absences caused by illnesses, family issues or other engagements. Our tutoring service will be the perfect place for these students to make up their deficiencies in one or more subjects.

5.2.2 High School graduates:

This group comprises of those students who are about to graduate or have recently graduated from high schools and are trying to secure admission to a university/college of good standing. This group will not only be given a conceptual overview of particular courses but will also be subjected to regular practice tests. This group will contribute the biggest chunk of our revenue and hence our marketing business strategy will be specifically built to target them.

5.2.3 Undergrad students:

This group includes the students who are studying in colleges or universities and are finding it difficult to grasp one or more courses. However, initially, we are only offering a limited number of courses to this group since the tutors required for teaching undergrad students must be specialized in their field of study. This group will be directly taught by Katie herself along with one of her friends who is a business graduate from Harvard University. The detailed market analysis of our potential clients is given in the following table:

5.3 Business Target

We aim to become the best tutoring center in Manhattan within next five years of our startup. Our main tutoring business plan targets to be achieved as milestones over the course of next three years are as follows:

• To achieve the net profit margin of £10k per month by the end of the first year, £15k per month by the end of the second year, and £25k per month by the end of the third year
• To balance the initial cost of the startup with earned profits by the end of the first year
• To get all high school and undergrad students cleared up in their respective courses

5.4 Product Pricing

After considering the market demands and the current competition, we have priced our tutoring services in the similar ranges as of our competitors. The fee for individual tutoring will be £20/hour for high school students and £40/hour for undergraduate students.

Like marketing analysis, sales strategy is also an important component of a tutoring business plan so it must be given proper attention before you think about how to start tutoring business .

L-1 Update – RateGain – KOTHARI, Siddharth

Alex has been super quick with his responses to my emails. I needed my business plan very urgently and whether it was Saturday or Sunday, Alex made sure that i had my plan ready in the shortest amount of time possible. My finance team is also very impressed. Well done Alex and keep up the good work!!!!! Sid Kothari Executive Vice President www.rategain.com 470.422.8578 8300 Greensboro Drive, Suite 800, Mclean, VA, 22102

Marketing analysis describes which individuals are you supposed to target and sales strategy describes how you are going to target them. A good sales strategy is based on an accurate competitive analysis which enables you to present yourself to your customers in the best way possible.

6.1 Competitive Analysis

As mentioned earlier, there are more than 3,500 tutoring businesses located across the United States. To survive and excel in such competitive environment, it is essential for a startup to work on its competitive aspects which will give it an advantage over the rest of the similar businesses in the locality. Our biggest competitive advantage will be our high-quality and unparalleled services provided at suitable rates. We will address the issues of every student individually and work with them to improve their problem identification and problem-solving skills.

6.2 Sales Strategy

After carrying out a detailed analysis, our experts came up with the following brilliant ideas to advertise and sell ourselves.

• We will carry out a large-scale social media campaign for our advertisement.
• We will establish a strong online presence by using SEM/SEO techniques.
• We will arrange seminars and sessions for providing information about college admission procedure/tests.
• We will partner with local high schools and will provide our services to them for tutoring their low-performing students.

6.3 Sales Monthly

Our monthly sales, as forecasted by our experts, are as follows:

6.4 Sales Yearly

Our yearly sales, as forecasted by our experts, are as follows:

6.5 Sales Forecast

Considering the quality of our services and our unparalleled client service, our sales pattern is expected to increase with years. By analyzing our market segmentation strategy, our experts have forecasted in detailed the following sales on a yearly basis which are summarized in the column charts.

The detailed information about sales forecast, total unit sales, total sales is given in the following table:

Personnel plan

Personnel plan is important since the success of tutoring business plan significantly depends upon its employees. It is never easy to estimate the number and type of staff needed for a company before it is even launched therefore it is better to seek the help of HR experts to get through this phase. However, you can also have a rough idea yourself before you decide on how to start your own tutoring service . Katie has developed the following personnel plan for starting a tutoring company .

7.1 Company Staff

Katie will act as the General Manager of the company and will manage its overall operations while the following people will be hired initially:

• 1 Accountant for maintaining financial records of the center
• 2 Sales Executives responsible for marketing and discovering new ventures
• 10 Tutors for tutoring different subjects and courses
• 4 Assistants for undertaking various day-to-day tasks in the center
• 1 Technical Assistant for managing company’s web pages and social media accounts
• 1 Front Desk Officer for acting as a Receptionist and receiving calls

All the employees needed to start a tutoring company will be hired by following strict testing procedures and will also be trained before onboarding.

7.2 Average Salary of Employees

The following table shows the forecasted data about the salaries of the employees for the next three years. These salaries are just an estimate and are also expected to deviate but the overall expenses will be more or less the same.

Financial Plan

Just like the other plans, you must also prepare a detailed financial plan covering all financial aspects of your startup before you move on to starting a tutoring center . The financial plan should craft a detailed map about the costs of startup, inventory, payroll, equipment, rent, utilities and how these costs will be covered by the earned profits. Also, make sure to carry out a detailed profit and loss analysis before getting to think about how to start a tutoring company . The financial plan of Katie’s Tutoring Service outlines the development of the company over the next three years and is specifically developed to achieve the company’s short-term as well as the long-term objectives.

8.1 Important Assumptions

8.2 brake-even analysis, 8.3 projected profit and loss, 8.3.1 profit monthly, 8.3.2 profit yearly, 8.3.3 gross margin monthly, 8.3.4 gross margin yearly, 8.4 projected cash flow, 8.5 projected balance sheet, 8.6 business ratios.

Download Tutoring Business Plan Sample in pdf

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Tutor Business Plan Template

Written by Dave Lavinsky

Over the past 20+ years, we have helped over 8,000 entrepreneurs and business owners create business plans to start and grow their tutoring service. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a tutoring business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your tutoring service as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

If you’re looking to start a tutoring service, or grow your existing tutoring service, you need a business plan. A business plan will help you raise funding, if needed, and plan out how you will grow your business in order to improve your chances of success. Your business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Tutoring Businesses

With regards to funding, the main sources of funding for a tutoring service are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable. But they will want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.

The second most common form of funding for a tutoring service is angel investors. Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding, or, like a bank, they will give you a loan. Venture capitalists will not fund a tutoring service. They might consider funding a tutoring company with a national presence, but never an individual location. This is because most venture capitalists are looking for millions of dollars in return when they make an investment, and an individual location could never achieve such results.

How To Write a Business Plan For a Tutoring Service

Your business plan should include 10 sections as follows:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of tutoring service business you are operating and the status; for example, are you a startup, do you have a tutoring service that you would like to grow, or are you operating a network of tutoring businesses?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the tutoring industry. Discuss the type of tutoring you are offering. Detail your direct competitors. Give an overview of your target market. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.

Company Analysis

In your company analysis, you will detail the type of tutoring you are offering.

For example, you might operate one of the following types:

• Exam preparation : this type of tutoring company provides exam preparation and training materials for high school students, undergraduate students, and recent college graduates preparing for college entrance exams such as the SAT, ACT, GRE, etc.
• Primary school tutoring : this type of tutoring specializes in helping students in K-12. This type of tutoring is typically subject-specific – math, literature, history, etc.
• Occupational and advanced academics tutoring : agencies may sometimes specialize in occupational certification for those entering the workforce as engineers, mechanics, technicians, etc.

In addition to explaining the type of tutoring you provide, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include placement goals you’ve reached, the number of new contracts, etc.
• Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the tutoring industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the tutoring industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section:

• How big is the tutoring industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5-10 years?
• What is the relevant market size? That is, how big is the potential market for your tutoring service? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: elementary students, middle school students, high school students, etc.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of tutoring you offer. Clearly, high school students would want different subject tutoring and would respond to different marketing promotions than professional certification clients.

Try to break out your target market in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most tutors primarily serve customers living in the same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target market. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other tutoring services.

Indirect competitors are other options customers may use that aren’t direct competitors. This includes peers, teachers, or graduate students. You need to mention such competition to show you understand that not everyone who needs help with grade improvement and test preparation will hire a tutoring company.

• What types of customers do they serve?
• What types of tutoring services do they offer?
• What is their pricing structure (premium, low, tiered, etc.)?
• What are they good at?
• What are their weaknesses?

With regard to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide superior services?
• Will you provide services that your competitors don’t offer?
• Will you make it easier or faster for customers to engage your services?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a tutoring service, your marketing plan should include the following:

Product: in the product section you should reiterate the type of tutoring that you documented in your Company Analysis. Then, detail the specific courses or subject help you will be offering. For example, in addition to high school level math tutoring, will you provide GED preparation, or will you be specializing in certification preparation for a specific occupation?

Price: Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and their prices.

Place: Place refers to the location of your tutoring services. Document your location and mention how the location will impact your success. For example, is your tutoring office located next to a high school or near a retail district, etc? Discuss how your location might provide a steady stream of customers.

Promotions: the final part of your tutoring marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

• Advertising in local papers and magazines
• Reaching out to schools and teachers
• Reaching out to local websites
• Social media marketing
• Local radio advertising

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your tutoring service, such as serving customers, attracting future applications, processing paperwork, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect your 100 th student to successfully improve their grades, or when you hope to reach $X in sales. It could also be when you expect your Xth student to excel at a specific exam, or when you expect to launch a new location.

Management Team

To demonstrate your tutoring business’ ability to succeed as a business, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in teaching or tutoring. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in education and/or successfully running small businesses.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Balance Sheets : Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your tutoring office, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $100,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt. For example, let’s say a company approached you with a $100,000 contract for helping employees achieve certification, that would cost you $50,000 to fulfill. Well, in most cases, you would have to pay that $50,000 now for curriculum, employee salaries, etc. But let’s say the company didn’t pay you for 180 days. During that 180 day period, you could run out of money.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing your tutoring service:

• Location build-out including design fees, construction, etc.
• Cost of equipment like software, office equipment, etc.
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office design blueprint or location lease.

Putting together a business plan for your tutoring company is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the tutoring industry, your competition and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful tutoring service.

Finish Your Tutoring Business Plan in 1 Day!

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OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.

Click here to see how Growthink’s professional business plan consulting services can create your business plan for you.

Tutor Business Plan FAQs

What is the easiest way to complete my tutoring business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your business plan.

Where Can I Download a Free Business Plan Template PDF?

Click here  to download the pdf version of our basic business plan template.

Our free business plan template pdf allows you to see the key sections to complete in your plan and the key questions that each must answer. The business plan pdf will definitely get you started in the right direction.

We do offer a premium version of our business plan template.  Click here to learn more about it.  The premium version includes numerous features allowing you to quickly and easily create a professional business plan. Its most touted feature is its financial projections template which allows you to simply enter your estimated sales and growth rates, and it automatically calculates your complete five-year financial projections including income statements, balance sheets, and cash flow statements.  Here’s the link to our Ultimate Business Plan Template.

Other Helpful Business Plan Articles & Templates

Tutoring Business Plan Template

Tutoring business plan.

You’ve come to the right place to create your Tutoring business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Tutoring businesses.

Below is a template to help you create each section of your Tutoring business plan.

Executive Summary

Business overview.

LearnWell Tutoring is a startup tutoring company located in Pocatello, Idaho. The company is founded by Carrie Longwood, a former manager of a franchise tutoring business located in a suburb of Pocatello. Carrie’s determination to assist children in learning, no matter what they’re level of capability, earned her the regard and respect of the parents who observed her dedication to their children’s learning needs. The clients have written multiple letters of recommendation and have promised to support her in her startup venture by either enrolling their children in her tutoring services company or spreading the word about her new company.

LearnWell Tutoring will focus on specific age groups in order to maximize efficiency and ensure the students receive the highest level of teaching and tutoring skills. Elementary children, ages 5-12, will receive tutoring commensurate with the course curriculum they study at their individual schools, whether private or public. In addition, they may be taught or tutored in a foreign language or other academic area of interest to them. Middle school students, ages 13-14, will also be tutored in the academic areas that conform to their school curriculum, depending on the individual needs of the student and the expectations set forth by their school and parents. High school students, ages 14-18, will focus on academic studies as needed or set forth by teachers or academic advisors.

Product Offering

The following are the services that LearnWell Tutoring will provide:

• Assigned 7-day-a-week tutoring sessions
• Curriculum specific tutoring as needed
• Advanced course curriculum tutoring as needed
• Parent/tutor weekly conferences
• Focused academic tutoring programs
• Enhanced tutoring featuring digital tutoring pathways
• Monthly online payment portal for ease of clients

Customer Focus

LearnWell Tutoring will focus on the parents or caregivers of students, ages 5-18, who will benefit from private tutoring in academic subjects of all kinds. LearnWell Tutoring will focus on the public and private schools within the Pocatello region. LearnWell Tutoring will focus on parents or caregivers who may choose advanced courses or foreign language introductions for their children. LearnWell will focus on citywide associations and collaborative partnerships within the city.

Management Team

LearnWell Tutoring will be owned and operated by Carrie Longwood. She has recruited three former tutors from her employer’s franchise business to become Academic Expert Tutors within her new tutoring company. Sheri Blackwell will become the Academic Expert Tutor for the elementary students; Greg Thompson will become the Academic Expert Tutor for the middle school students; and Jack Owens will become the Academic Expert Tutor for the high school students.

Carrie Longwood is a former manager of a franchise tutoring business located in a suburb of Pocatello. Carrie’s determination to assist children in learning, no matter what they’re level of capability, earned her the regard and respect of the parents who observed her dedication to their children’s learning needs. The clients have written multiple letters of recommendation and have promised to support her in her startup venture by either enrolling their children in her tutoring services company or spreading the word about her new company.

Sheri Blackwell, formerly a tutor for children ages 5-12, will become the Academic Expert Tutor for the elementary students.

Greg Thompson, formerly a senior tutor for children ages 13-14, will become the Academic Expert Tutor for the junior high students.

Jack Owens, a former full-time, tenured high school teacher will become the Senior Academic Expert Tutor for the high school students

Success Factors

LearnWell Tutoring will be able to achieve success by offering the following competitive advantages:

• Friendly, knowledgeable, and highly-qualified team at LearnWell Tutoring
• LearnWell Tutoring offers the most reasonable pricing for tutoring students of all ages and provides discount packages for families with multiple children in tutoring.

Financial Highlights

LearnWell Tutoring is seeking $200,000 in debt financing to launch LearnWell Tutoring. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the marketing costs. The breakout of the funding is below:

• Office space build-out: $20,000
• Office equipment, supplies, and materials: $10,000
• Three months of overhead expenses (payroll, rent, utilities): $150,000
• Marketing costs: $10,000
• Working capital: $10,000

The following graph outlines the financial projections for LearnWell Tutoring.

Company Overview

Who is learnwell tutoring.

LearnWell Tutoring is a newly established, full-service tutoring service based in Pocatello, Idaho. LearnWell Tutoring will be the most reliable, cost-effective, and efficient choice for students in Pocatello and the surrounding communities. LearnWell Tutoring will provide a comprehensive menu of tutoring services for all parents or caregivers to utilize. Their full-service approach includes a comprehensive array of curriculum choices and tutoring styles, in addition to a digital platform that is interactive for students.

  LearnWell Tutoring will be able to successfully tutor students ages 5-18. The team of teaching and tutoring professionals are highly qualified and experienced in both skillsets. LearnWell Tutoring removes all headaches and issues of the learning process for students and ensure a positive outcome with tutoring professionals who can guide the students to better, more informed learning practices. All issues are removed expeditiously while delivering the best customer service.

LearnWell Tutoring History

Since incorporation, LearnWell Tutoring has achieved the following milestones:

• Registered LearnWell Tutoring, LLC to transact business in the state of Idaho.
• Has a contract in place at one of the office buildings for a 10,000 square foot office and conference room area.
• Reached out to numerous former tutoring clients to refer LearnWell Tutoring to others.
• Began recruiting a staff of 10 and office personnel to work at LearnWell Tutoring.

LearnWell Tutoring Services

The following will be the services LearnWell Tutoring will provide:

Industry Analysis

The academic tutoring industry is expected to grow over the next five years to over $172 billion. The growth will be driven by a high rate of interest and demand by parents and caregivers. The growth will be driven by technological advancements that make tutoring platforms and tutors easily accessible. The growth will be driven by a growing acceptance of tutors for students who need extra training and cognitive understanding of various subjects. The growth will be driven by students who missed critical learning skills during the global pandemic and now need instructions. Costs will likely be reduced as tutoring services become more available and accessible.

Customer Analysis

Demographic profile of target market.

LearnWell Tutoring will focus on the parents or caregivers of students, ages 5-18, who will benefit from private tutoring in academic subjects of all kinds. LearnWell Tutoring will focus on the public and private schools within the Pocatello region. LearnWell Tutoring will focus on parents or caregivers who may choose advanced courses or foreign language introductions for their children. LearnWell will focus on citywide associations and collaborative partnerships within the city programs.

Customer Segmentation

LearnWell Tutoring will primarily target the following customer profiles:

• Parents or caregivers of students in need of tutoring
• Public and private schools within the region of Pocatello
• Parents or caregivers who want advanced curriculum teaching for their children
• Citywide associations or collaborative partnerships within the city programs

Competitive Analysis

Direct and indirect competitors.

LearnWell Tutoring will face competition from other companies with similar business profiles. A description of each competitor company is below.

AceTutors Academy

Ace Tutors Academy is an academic tutoring company dedicated to educational support to elementary-aged children. Three goals of the academy are listed on their website: Foster a love for learning, boost confidence, and help children excel in academics”. The tutors focus on ages 5-12 and have a rotating cadre of tutors who instruct online on a part-time basis over the weekly schedule set out by the owner of the company, Nick Demas. As a former online tutor, Nick found that elementary aged children struggle the most with reading skills, math calculations and social studies. As a result, he founded his company in 2015. There are 5 tutors, most of whom have at least one year of tutoring experience, who work on the rotational basis, helping students as needed. There are no monthly contracts for clients; students can jump online at any time for a minimum of one-hour per session to increase or learn a new skill set.

Global English Tutoring

Global English Tutoring is a specialized tutoring company focused on providing comprehensive English language instruction to foreign students of all ages. The goal of the owners, John and Marie Hoover, is to bring English proficiency to students from all countries. The program is designed to help students overcome language barriers, improve their communication skills, and thrive in an English-speaking environment.

The services of Global English Tutoring are similar to the franchised former tutoring company owned by John and Marie Hoover. Their target audience is foreign students, both children and adults, who are seeking to learn or enhance their English language skills. They also target international students, expatriates, and professionals looking to improve their language. Their business was formed in 2019, with the aim to bring these skills to students online around the world and to also, concurrently, bring English-speaking students into diverse backgrounds by teaching and tutoring. The company currently employs three tutors and an administrative assistant and is headquartered in a suburb near Pocatello.

Nihongo Tutoring

Nihongo Tutoring is a specialized tutoring company dedicated to teaching English-speaking adults the Japanese language. With the expansion of the global market, this online tutoring company has opened the doors to English speakers to the world of the Japanese language, along with the cultural and societal understandings that accompany the language. The owners, Ming and Tsong Hingbo, are expert tutors in the company and have prepared the entire curriculum based on their experience and knowledge of Japanese and Japan. They started the company in 2020 and enrollment has grown since that time.

Tutoring is available for adult learners who take an online immersive learning experience. The 24-month tutoring program is paid for in full before starting and, when completed, signifies through a certification that students are capable of and can converse in Japanese. Multiple global companies utilize the services of Nihongo Tutoring and several place their entire executive board into the 24-month programs to facilitate an understanding of their global partnerships. The tutoring program includes academics, history of Japan, social customs, upcoming trends and new markets, corporate structuring, along with protocols for meetings and meals.

Competitive Advantage

LearnWell Tutoring will be able to offer the following advantages over their competition:

Marketing Plan

Brand & value proposition.

LearnWell Tutoring will offer the unique value proposition to its clientele:

• Highly-qualified team of skilled employees who are able to provide a comprehensive academic program of tutoring services
• Unbeatable pricing to its clients, with discounts given for multiple students in one family

Promotions Strategy

The promotions strategy for LearnWell Tutoring is as follows:

Word of Mouth/Referrals

LearnWell Tutoring has built up an extensive list of contacts over the years by providing exceptional service and expertise to former students of owner Carrie Longwood. The former clients have agreed to follow Carrie to her new company and help spread the word of LearnWell Tutoring by referrals and word-of-mouth efforts.

Professional Associations and Networking

Carrie Longwood will network among school and community groups to offer services for academic studies to students in need. She will initiate contact with the school district offices throughout Pocatello to offer her services, as well.

Print Advertising

All parents of students within the region of Pocatello will receive a brochure from the LearnWell Tutoring company three weeks prior to the launch of the business. Discounts for the first three months of the company will be offered, along with packages for families who have two or more students who need academic tutoring.

Website/SEO Marketing

LearnWell Tutoring will fully utilize their website. The website will be well organized, informative, and list all the academic services that LearnWell Tutoring provides. The website will also list their contact information and open tutoring schedules for clients to click on and reserve. The LearnWell Tutoring’s website will utilize SEO marketing tactics so that anytime someone types in the Google or Bing search engine “tutoring company” or “tutoring near me”, LearnWell Tutoring will be listed at the top of the search results.

The pricing of LearnWell Tutoring will be moderate and on par with competitors so customers feel they receive excellent value when purchasing their services.

Operations Plan

The following will be the operations plan for LearnWell Tutoring. Operation Functions:

• Carrie Longwood will be the Owner and President of the company. She will oversee all staff and manage client relations. Carrie has spent the past year recruiting the following staff:
• Sheri Blackwell, formerly a tutor for children ages, 5-12, who will become the Academic Expert Tutor for elementary students.
• Greg Thompson, formerly a senior tutor for children ages 12-14, who will become the Academic Expert Tutor for the junior high students.

Jack Owens, a former full-time, tenured high school teacher will become the Senior Academic Expert Tutor for the high school students.

Milestones:

LearnWell Tutoring will have the following milestones completed in the next six months.

• 5/1/202X – Finalize contract to lease office space
• 5/15/202X – Finalize personnel and staff employment contracts for LearnWell Tutoring
• 6/1/202X – Finalize contracts for LearnWell Tutoring clients
• 6/15/202X – Begin networking at association and community events
• 6/22/202X – Begin moving into LearnWell Tutoring office
• 7/1/202X – LearnWell Tutoring opens its doors for business

Financial Plan

Key revenue & costs.

The revenue drivers for LearnWell Tutoring are the fees they will charge to clients for their academic tutoring services.

The cost drivers will be the overhead costs required in order to staff LearnWell Tutoring. The expenses will be the payroll cost, rent, utilities, office supplies, and marketing materials.

Funding Requirements and Use of Funds

LearnWell Tutoring is seeking $200,000 in debt financing to launch its academic tutoring company. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and association memberships. The breakout of the funding is below:

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Number of Clients Per Month: 120
• Average Revenue per Month: $34,000
• Office Lease per Year: $100,000

Financial Projections

Income statement, balance sheet, cash flow statement, tutoring business plan faqs, what is a tutoring business plan.

A tutoring business plan is a plan to start and/or grow your tutoring business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Tutoring business plan using our Tutoring Business Plan Template here .

What are the Main Types of Tutoring Businesses? 

There are a number of different kinds of tutoring businesses , some examples include: Exam preparation, Primary school tutoring, and Occupational and advanced academics tutoring.

How Do You Get Funding for Your Tutoring Business Plan?

Tutoring businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Tutoring Business?

Starting a tutoring business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Tutoring Business Plan - The first step in starting a business is to create a detailed tutoring business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your tutoring business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your tutoring business is in compliance with local laws.

3. Register Your Tutoring Business - Once you have chosen a legal structure, the next step is to register your tutoring business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your tutoring business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Tutoring Equipment & Supplies - In order to start your tutoring business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your tutoring business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful tutoring business:

• How to Start a Tutoring Business

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Tutoring and Volunteering

Developing a Tutoring Program

A tutoring program that will best serve children’s needs should be carefully developed with those needs in mind. Here are eight steps to developing a tutoring program, from setting goals to developing a curriculum.

On this page:

Step 2. define the mission, step 3. set goals and objectives, step 4. create tutoring program partnerships, step 5. design the program, step 6. select or adapt a reading curriculum, step 7. provide support for tutors, step 8. implement the plans.

The following is an eight step process for starting a successful new tutoring program.

Step 1. Assess the need

The first task of a planning group is to assess the need for a tutoring program. The community may already have assessment information such as test scores, retention rates, and anecdotal reports from families and teachers.

The community assessment should include an inventory of current reading initiatives, with an indication of their nature and scope, in order to measure existing services against need, and to pinpoint the gaps to be filled by the new program. This will minimize duplication, build on experience, mobilize resources, and avoid the tensions that can arise when groups who may see themselves as the “real” pioneers are left out of new program initiatives.

This information will help the planners focus on the children who are most in need of tutoring. Research indicates that four out of ten children, on average, are at risk in terms of their literacy development.

The needs assessment should identify target groups of children and areas of the community at greatest risk. Special attention should be given to Title I public schools and to neighborhoods served by Head Start and Even Start. Planners can use the assessment results to design a program that builds on children’s skills and interests and provides activities of direct benefit to children.

The next step is to define the tutoring program’s overall mission. In developing the mission statement, planners should consider the important contributions to supporting children’s literacy development made by families and community institutions such as Head Start, child care, and other preschool programs; the public schools; and libraries, museums, and out-of-school time community programs.

This brief statement should describe what the program intends to do to address the identified needs. The mission statement guides planners as they design, implement, and evaluate the program. For example:

The mission of the Kaleidoscope Tutoring Program is to motivate children to want to read for pleasure and to learn, to help children become engaged readers and writers, and to make sure children have access to high quality books and reading and writing materials.

With a mission statement such as this, planners can proceed with setting goals and objectives that the program expects to achieve.

The goals for the program will be written in general terms. The America Reads Challenge – all children will read well and independently by the end of third grade – is an example of a goal.

Objectives are clear and measurable descriptions of specific outcomes related to the reading and literacy achievements of children. They might address the ages or grade levels to be served, how reading specialists will be involved, how many children will be enrolled, how many volunteer tutors will be recruited, how schools and community groups will be involved, where tutoring will take place, and how success will be measured. For example:

The Kaleidoscope Tutoring program will enroll and offer tutoring services to 25 children in grades 1 through 3 at each of five sites.

All of the program’s services, polices, and practices will be based on the mission statement and the proposed goals and objectives.

The tutoring program partnerships should include two or more organizations with extensive experience in encouraging children’s literacy . One partner should be a school or school district. Other partners might include:

• A Head Start agency or child care center
• An Even Start program
• An AmeriCorps project
• An after-school program
• A Senior Corps project (e.g., a Foster Grandparents Program or a Retired and Senior Volunteer Program)
• Parents’ associations
• The local library
• A community college, college, or university (through academic departments and the work study office)
• A literacy group
• A youth-serving agency
• A Tribal Government

An existing program could add tutoring to the array of services they already provide to children and families. Tutoring activities could operate at the same site or at satellite sites such as a housing complex, library, or religious organization.

The program design describes how the tutoring program will carry out its mission and achieve its goals and objectives.

In designing the program, planners will need to discuss and answer questions such as the following:

• How will children in need of tutoring be identified? Teachers will refer children to the program whose reading skills are below those of their peers (the lowest 50 percent or the lowest 25 percent).
• How and when will the program conduct pre- and post-testing? The program will use the _________ reading skills assessment to measure children’s skills at entry and at one-month intervals.
• How will the program ensure that children who need special education or other services, in addition to or in place of tutoring, will receive such help? Children suspected of having special needs will be referred (with written parental permission) for screening and/or evaluation through the local education agency. The tutoring program will participate in planning and implementing follow-up strategies and services.
• Where and when will tutoring take place? Tutoring will take place at school, two afternoons per week.
• How will the program ensure that tutoring services delivered to school-age children during the regular school day are beneficial and outweigh missing regular classroom activities? Tutors will communicate regularly with families and teachers to track children’s reading progress and net educational gains. In general, tutoring sessions will not be scheduled at times when the child would otherwise be participating in reading activities in the regular classroom.
• How will the program track children’s progress? Tutors, families, and children will work together to create and maintain portfolios that document children’s progress.
• How will the program recruit and screen volunteer tutors? The program will work with __________ University to recruit work-study students who are majoring in education or a related field. The school system will handle screening through its existing agreement with state authorities.
• How will the program support the tutors? All tutors will take part in a three-day initial orientation and attend biweekly workshops conducted by the program’s reading specialist. Tutors will participate in a minimum of 36 hours of training on reading and literacy development. The reading specialist will observe tutoring sessions at least monthly and provide feedback and technical assistance.

Family involvement is another key area to be addressed in the program design. Planners can build in strategies for involving families, establishing partnerships with families, and encouraging family literacy. Other parts of the program design include:

• A communication system for reading specialists, teachers, tutors, families, and program staff
• Initial and ongoing training and supervision for tutors (see Step 7 below)
• Policies and procedures
• Record keeping requirements
• A plan for ongoing monitoring and evaluation of the program’s effectiveness in meeting specified goals and objectives

Useful resources for program developers are Help America Read: A Handbook for Volunteers and the companion Coordinators Guide by Gay Su Pinnell and Irene C. Fountas. The authors are experts in reading development and knowledgeable about how national service programs can partner with community-based literacy programs.

Having designed an overall framework for the program, planners can review the appropriateness of different reading models.

A few questions to ask during an interview with volunteer tutors

• What is there about this position that appeals to you the most?
• What is there about working with children that makes you enjoy it?
• How do you imagine your relationship with your students?
• Tell me about your understanding of the challenges these children face?
• Are there any types of children you feel you may have a hard time working with?
• Can you tell me about any experiences you may have had working with members of ethnic groups?

Chattanooga Family Service Corps in Chattanooga, Tennessee, shared the above interview questions through the America Reads listserv, July 23, 1997.

Planners might develop their own curriculum or, more feasibly, select a specific research-based reading curriculum that has been proven successful with children whose reading skills and needs are similar to those of the children to be targeted through the tutoring program.

A research-based curriculum is one that is consistent with existing knowledge about how children learn to read. Reading One-One, Reading Recovery, and Success for All are widely-used curricula.

Tutoring programs can involve their reading specialists in adapting the chosen reading curriculum to address local needs and circumstances. In the adaptation, it will be essential to ensure that the curriculum is suitable for use by tutors with the level of skills and amount of training that are likely to be characteristic of those participating in the program.

The most effective reading curricula have built-in opportunities for children to:

• Experience incremental successes (e.g., reread a familiar passage independently)
• Reinforce a few skills and concepts (e.g., review sight words )
• Move to the next step (e.g., master new sight words or read a more complex passage)

Since school administrators and reading specialists are among the key stake-holders to be included in the planning team, they can ensure that the reading curriculum supports the school’s reading approach and the program design.

Regardless of the specific model the program will use, it should include a structured, yet flexible, format for tutoring sessions.

A consistent structure helps both children and tutors to stay organized and focused on meeting individual goals. Children feel a sense of competence from being able to predict what comes next in each tutoring session.

A flexible format allows tutors to use strategies that are tailored to address each child’s learning style, skills, interests, and needs. The flexibility ensures that each child will receive individualized and developmentally appropriate support.

The length of each tutoring session should be appropriate for the ages of the children involved and reflect a variety of planned activities. Evaluations of tutoring programs have shown positive results from sessions lasting up to 60 minutes. Longer sessions do not necessarily increase a child’s literacy and reading development.

The READ*WRITE*NOW Reading Partners Tutoring Program suggests 35-minute tutoring sessions that follow this agenda:

• Quick review of last session (3 minutes)
• Rereading of a story (5 minutes)
• Paired Reading of a new story (10 minutes)
• Vocabulary and comprehension exercises (5 minutes)
• Writing activity plus feedback (12 minutes)

A 40-minute tutoring session might include these segments:

• Opening activity and review (7 minutes>
• Instructional Goal 1 (10 minutes)
• Instructional Goal 2 (10 minutes)
• Reading activity (5 minutes)
• Closing activity (5 minutes)
• Follow-up assignment (3 minutes)

The opening activity and review gets the lesson started. It is an opportunity to reinforce the tutoring relationship, help the child focus attention and get ready for the session, review what took place during the previous session, and discuss the follow-up activity.

Instructional goals focus on the child’s needs. Usually one is related to reading and one to writing. Goals might come from the child’s teacher. Completing several short activities helps a child feel a sense of accomplishment and success, which increases the child’s motivation for learning.

A reading activity allows the child to practice reading something of his or her own choice or something the tutor selected. The reading material should be at an appropriate level so the child can read it with ease. Tutors might select a book on a topic of interest to the child or introduce a new book they think the child will enjoy. Many children like to read the same book or passage again and again because it helps them feel a sense of mastery. Tutors can read aloud to non-readers. During the reading activity a child might read alone, take turns reading with the tutor, or engage in paired reading.

The closing activity encourages the child to think about what he or she has learned in this session and previous ones. The activity could involve talking, writing in a journal, or making comments that the tutor writes down.

Follow-up activities are a way to reinforce and build on what took place in the tutoring session. Many tutoring programs ask children to do independent reading or read with their families every day.

Qualified tutors are a critical element in the success of any tutoring program. The stakeholders will need a plan that specifies how the program will ensure that tutors have the knowledge and skills needed to carry out their roles effectively.

Support begins with a comprehensive orientation prior to a tutor’s first meeting with a child. Continued support is provided by a reading specialist through ongoing training and supervision using methods such as workshops, group meetings, and on-site visits.

The orientation gives tutors background information and opportunities to practice using the reading curriculum. The agenda should include plenty of time for discussion and questions. Ideally, orientation takes place at the tutoring site. If this is not possible, tutors can visit the site before their first session with a child. The orientation can address topics such as these:

What children are like:

• An overview of child development
• How most children learn to read
• Strategies for guiding children’s behavior
• Building a trusting relationship with a child
• Learning disabilities that may affect a child’s reading skills

Getting to know families:

• Creating partnerships with families
• Sharing information about children’s progress
• Respecting diversity

The tutoring approach:

• The reading curriculum used by the tutoring program
• The reading approach used by the school system
• Tailoring the curriculum to address individual needs, planning the first session
• Assessing the child’s reading abilities and tracking the child’s progress

Support for tutors:

• Ongoing training and supervision
• Resources (materials, books, workshops, web sites, listservs), the role of the reading specialist
• Strategies for handling problem situations

Working as a team:

• Coordinating with tutoring program partners (e.g., the school; child care or Head Start program; Even Start, HIPPY or other family literacy program; library; community groups)
• Following the tutoring program’s policies and procedures
• Handling problem situations
• Making referrals, as appropriate

Ongoing training and supervision for tutors should acknowledge and build on past experiences, provide information that can be used immediately, and allow for practice and skill development.

The training might address a range of topics; however, all will be tied to effective implementation of the reading curriculum. Training content should cover the reading or emerging literacy approach used by the school, Head Start, or child care program and how to ensure that the tutoring curriculum and format builds on what children are learning in these educational settings. Including the orientation and pre-service training, a minimum of 36 hours of training in literacy and reading development is recommended.

Tutors will need continuing support in addressing children’s unique needs. If the program serves children with severe reading difficulties, training should address the multiple factors that contribute to such reading difficulties and the tutoring strategies and other special services known to be effective in helping children gain the skills needed to learn to read.

With the reading specialist’s assistance, the tutoring program can establish a resource library of professional journals, books, videotapes, and other materials about the teaching of reading. Tutors should be invited to use the resource library to increase their understanding of literacy development.

One of the most effective ways to support tutors is through on-site observation and feedback focused on skill development. The reading specialist can schedule regular visits to the program to observe tutors interacting with children and to give feedback on what he or she saw and heard. As an alternative, tutors can support each other by conducting peer observations or by videotaping each other’s tutoring sessions then meeting to view and discuss the tapes.

Here is how one tutoring program plans to provide ongoing training and supervision for tutors.

Kaleidoscope Tutoring Program – Ongoing training and supervision

Tutor meetings.

Every other Wednesday, 7 to 9 p.m., pizza provided.

• Updates – from last meeting
• Sharing – tutoring successes and challenges
• Special topic – presented by guest speaker, a tutor, or the reading specialist
• New resources – now available in the resource library
• Skill building – e.g., motivating young readers

Reflection journals

• Kept by each tutor
• Discussed with reading specialist, at tutor’s request

Individual support

• Biweekly observation and feedback by reading specialist
• Biweekly observation and feedback with peer (tutor)
• Monthly “catch up” meeting with program director
• Individual meetings, at tutor’s request

In addition to orientation and ongoing training and supervision, programs should provide a handbook that can serve as a ready reference.

As the development process moves from planning to implementation, the key stakeholders can continue to play a role in operating and evaluating the program. They might become program staff or volunteers, serve as members of an advisory group, and continue to provide input related to their areas of expertise.

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Based in part on Beth Herrmann. editor, The Volunteer Tutor’s Toolbox (Newark, DE: International Reading Association, 1994) 6’10 and Marcia Klenbort, Tutoring Questions: Checklist for Planners Intent on Success (Center for School Success, Southern Regional Council, 1996).

Gay Su Pinnell and Irene C. Fountas, Help America Read: A Handbook for Volunteers, and Help America Read: Coordinator’s Guide (Heinemann, Portsmouth, NH, 1997).

Excerpted from: Developing a Tutoring Program. (December, 1997 ). On the Road to Reading: A Guide for Community Partners. America Reads Challenge. A Joint Project of the Corporation for National Service, the U.S. Department of Education, and the U.S. Department of Health and Human Services.

Related Topics

Creating a Tutoring Business Plan - A Step-by-Step Guide

What is a tutoring business plan and do i need one, what makes a good tutoring business plan, how to create an effective tutoring business plan, sample outline, executive summary , business profile, market research.

• Sales & Marketing

Executive summary

Tutoring business plan tips and tricks, when is it good to create a tutoring business plan, when you are just starting, when bringing in partners, when you are embarking on joint ventures, when you need to secure financing, 5 mistakes you should avoid when making a tutoring business plan.

• Wrap Up & Conclusion

Do you have a knack for helping others learn? Are you looking for a way to make some extra money or simply want to be your own boss?

If so, starting your own tutoring business may be the perfect solution for you! In this blog post, we'll discuss how to create a successful tutoring business plan.

We'll cover everything, step by step, from marketing your services to setting prices and more. So, whether you're just getting started or you're looking to take your business to the next level, keep reading for some helpful tips and advice!

If you have stumbled upon this blog then you are likely wondering, do you need a business plan? Does having a business plan come with benefits? Does my already established tutoring business require a business plan? We have compiled all these answers into this article that will help you create your very own tutoring business plan with clear actionable steps and examples.

First things first, having a business plan makes running a business easier. It helps you understand your value proposition, reach potential customers and can even help with financing. In fact, businesses intending to secure a loan and those intending to secure investment capital using a business plan are positively correlated with success rates. And, while some decisions are based on risk, you cannot depend on this for the success of your business. This is where a business plan comes in handy.

Here we will provide you with a comprehensive guide on how to create a business plan for your tutoring business from scratch. Here’s what’s to come:

• What makes a good tutoring business plan?
• How to create an effective tutoring business plan?
• Tutoring business plan tips and tricks
• Tutoring business plan FAQs

Read More: Write a business plan from Gov.uk

The type of business plan you create will depend largely on your specific tutoring business. However, in general, a business plan is a document that clearly defines your milestones and how you plan to achieve them. Having a hard copy of all important details and goals to show potential investors and employees makes it easier to be held accountable while keeping track of these details and improving upon them.

A good business plan will help you to:

• Organise your thoughts in a professional and easy-to-understand way
• Make sound and informed business decisions with solid projections to reach realistic targets
• Communicate your plans to banks, your partners, and even your employees.

The biggest benefit of starting your own tutoring business is that this business can be started on any scale. You can even start it from your home with little to no investment. However, if you want to start a proper tutoring centre where students with different age groups and educational backgrounds will be helped with their education, you will first have to prepare a comprehensive tutoring business plan. The business plan will not only establish the basis of your company’s future operations and decisions but will also help you with funding your startup.

Before you start writing your business plan for your new tutoring business, spend a bit of time doing research and reading through some sample business plans written for the education and training industry. This will give you a good idea of what you’re aiming for and will also show you the various sections that different entrepreneurs include, the language they use to write about themselves and their business goals.

We have created the following sample outline for your tutoring business plan from some popular examples to give you a better idea of how to structure the perfect tutoring business plan. Remember that not all of these need to be included! Pick out the key elements for your tutoring business:

• Include a business summary, market research summary, marketing summary, financial situation summary and net income.
• Include business overview, business description, compelling value, product/service description, company history, management, location, legal structure, vision and mission, professional advisor (optional), goals and objectives.
• Include, industry profile and outlook, local market, key competitors/SWOT analysis, TOP tutors, ABC tutoring, target market, keys to success, and customer survey summary. 

Sales & Marketing

• Include pricing strategy, marketing strategy, marketing activities, marketing objectives, positioning statement, sales process and strategic alliances.
• Include physical/virtual location, legal considerations, insurance considerations, human resources, process/production and risk assessment. 
• Include past purchases, start-up costs sheet, sales forecast assumptions, cash flow, projected profit and loss and projected balance sheet. 
• Include any relevant documentation to support your business plan. 

Let's dive a little deeper into each of these categories…

The executive summary consists of your entire business plan summary. It always appears at the beginning of the plan but should be always done last. It is crucial to note that the executive summary is of utmost importance, as it will be one of the first parts of your plan that anyone reads. It should contain a summary of everything your tutoring business is focused on in a maximum of one or two pages.

One of the best pieces of advice we can give is to not oversell your business. Usually, everyone wants to find out what you are focusing on and how you are solving the problems in your industry. Therefore, start by:

• A brief description of your entire business plan.
• Try to summarise each of the sections you’re covering.
• Keep it straight to the point.
• Improve it often.

This section should cover what your tutoring business does, your unique selling point (USP), competitive value, vision, mission and so on. It is important to have clearly defined points, which might be difficult if you’re still in your inception phase. What you need to remember is that as long as you outline your objectives and what you’re hoping to achieve, your profile will look well-polished. Don’t forget to choose and highlight your tutoring method, be it online, in person, or both. If you decide to go the online teaching route, there are a lot of tools and services that can help make scheduling and conducting classes easier.  

To write your business profile, follow these steps:

• Start with an elevator pitch: Describe your business in the easiest way possible, so any reader would understand. Stay away from smart words - they might make you sound good, but in reality, they complicate the context. Explain what you do, your service description and your USP. A paragraph should be enough. Later on, move along with your value proposition, mission, vision and your goals and objectives. These points help elevate your business plan and set you apart from the competition.
• Be straight to the point: The more clear and concise you are, the better the reader will understand your business model. 
• Keep your points short: Short sentences are key here, but make sure not every sentence is short as it disturbs the reading pace and it might make it quite monotonous. The important thing here is to keep all the essential information short and explain what requires explanation a bit longer.

When you present your market research, you have to demonstrate your understanding of the tutoring industry. You have to mention factors that have an influence on the industry such as local market area, key competitors, target market and your strategy for success. An easy approach would be to start broad and then go towards more specific that applies to your services.

Start your market research with:

• Conduct industry-related interviews with key people.
• Speak to parents and students and record what they feel it’s missing.
• Identify key competitors and analyse their business offerings. 
• Determine the cost of tutoring services in your area and check if your costs are competitive.
• Create buyer personas based on your target demographic and the type of students you hoping to attract.

When your offering is defined, it is time for it to be promoted with the goal of selling it. Your sales and marketing section should contain your strategy of how are you planning to market and sell your tutoring services. It is not an easy job to attract the customers you want, so it is crucial to have a thorough think about how you’ll do it and plan ahead. 

You won’t be able to attract the customer you want by marketing where your target market isn’t present. You need to focus on making noise and push out your offering through public relations and other relevant marketing channels. This is a good exercise to demonstrate your persuasive skills and think about how can you attract students, parents and teachers to your services. Remember to be genuine and avoid ‘salesy’ language.

Here’s what you need to consider:

• Choose the platform or means of selling your tutoring services, but keep in mind that your target customer has to be on there. Do some research and find out where your target audience can be found and market there.
• Build your brand presence on your platform of choice and fill it with information that a student, parent or teacher in need of tutoring would go to.
• Once all that’s been set in stone, form a relationship with your audience and be as helpful as you can. This will help increase your brand authority and spread the word about it to other platforms.
• Top tip, if you follow most of these steps above, your brand will start getting its own voice and sell itself through loyal customers, which means you won’t have to invest much in marketing.

Your operation portion of your tutoring business plan contains essential information about general operational details that help investors understand the physical details of your vision. Information such as the location of your business, assets, legal matters, insurance and resources. If you’re just started your business, the operations plan can also serve as a checklist for startups as it includes a list of everything that must be done to start turning a profit. To put it simply, you explain how your business operates from all points of view.

And the most stressful part of a business plan as some may say, it’s your finances and how you keep track of them and maximise revenue for your tutoring business. This is where a tutoring business plan comes in handy, as you need to forecast spending and make sure you have the necessary resources to succeed.

Predictions are not always certain, but what you have to do is do as much research as possible in order to be as accurate as you can. Your business will grow over time, therefore the forecasting and budgeting will get more complex. That’s why it is important that not only essential but also relevant financial data is meticulously recorded in your books.

Invoicing is an extremely important part of tracking finances for your tutoring business. Invoices collect the charges that have been placed on your clients from lessons and ad hoc charges. When a company generates invoices, it can review each one before sending them to its clients. Clients that have received lessons will be able to see any sent invoices and pay for them from their accounts. They can be viewed from their own login, or they can be sent to their email address as well as an attachment.

At TutorCruncher, we create and generate those by default. We pretty much already have those templates created based on the company's address, logo and email etc. Here’s an example of a basic layout of the invoices that we generate

Companies can decide if they want to add additional text to those Invoice PDFs that get sent out as well. Sometimes they might want to have their own description of what’s included on the Invoice or to remind clients to double-check them etc. Here is where it’s displayed on the INV (Default Text)

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• ### Be concise

It’s really important that potential investors can understand what your business is all about from a quick glance at your plan. Make sure you include a summary of your business, and how it will make money right from the start using simple language throughout.

• ### Be specific

Being specific is just as important as being concise. The details will help you dive deeper into how you will actually deliver on your plan and promises.

• ### Know your market

A big part of knowing whether your business will be successful is understanding your audience. Make sure your plan is clear about your target market and that you have chosen them based on solid evidence. 

• ### Know your finances

If your business isn’t going to make any money, it won’t be successful so you need to be very clear on how you will make a profit. Your tutoring business plan will be incredibly useful when it comes to securing loans and investments if needed.

While starting, a business plan can serve as a plan of action. It is unlikely that you immediately want to secure loans or funding when starting, but creating a business plan can significantly clarify your next steps. Having guesstimates in your forecast can be risky in the long run, which means having experience in predicting your financial future might make forecasting more dependable. To get that experience, you can start with a business plan. Here's more information on setting up a business to check out.

Asking someone to commit to your tutoring business and sharing your passion before knowing the ins and outs is like asking them to buy a house without checking it out in person first. The spontaneity might seem fun at first but it is a huge commitment that needs a thorough evaluation. Using a business plan will help you convey your vision succinctly and show every relevant point to a potential partner.

A joint venture is an agreement between companies to share the work and the profit and have the same or similar goals. As a tutoring business, you could have this agreement with non-profit organisations or aided educational institutions. A business plan is a handy tool in this case to relay not just the vision of your business, but also all required information, like your projected profit and loss, your sales tactics, and anything else you might feel is relevant.

A good and well-written business plan will summarise your business’s history and background, which you will need to successfully communicate to banks and investors and secure financing. It is your opportunity to convince investors that your business will be a high-yield investment for their money. Lenders will want to see the actual potential in your business. Every detail from your marketing strategy to financial projection has to be presented to them to showcase that potential. This will be best done with a business plan.

Now that you have some in-depth knowledge about crafting a tuition business plan, here are 5 mistakes you should avoid to make your business plan foolproof:

• Every statistic and detail in your plan should be based on realistic data. Your plan should not have unrealistic financial projections. 
• Do not be inconsistent, your plan should quote consistent stats and have solid, unidirectional strategies.
• Be clear about what your business plan is. A business plan is not a detailed and defined budget. While a budget is part of it, the business plan is more than just your income and expenses. 
• Do not include too much information. The purpose of your plan is to be concise and to focus on the key elements of your tutoring business. 
• Make sure your plan is proofread multiple times. Include your team in the process. 

Wrap Up & Conclusion

Putting together a business plan for your tutoring company is a long but worthwhile endeavour. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the tutoring industry, your competition and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful tutoring business. If you have any questions on getting started or setting up your tutoring business get in touch with us here at TutorCruncher, we’re here to help!

We build business management software for tutoring companies. Whether you are a small team or an established company, we can help you give your clients a 5-star service while spending less time on administration.

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Academic Business Guide Plan Example

Here is in general an outlook of what your Tutorial Business Plan may include.

1. assessment., 3. outline., 4. vision and mission., college academic business plan example.

However, your local bureau may look for the following for legal purposes.

1. executive summary, 2. company description, 3. market analysis, 4. organization and management, 5. service or product, 6. marketing and sales, 7. funding request, 8. financial projections, 9. appendix, online tutoring example.

How to Sell tutoring Services to School Example

And to make it concrete, you may want to follow some steps in doing your business:

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Sample Tutoring Service Business Plan Template

Tutoring business plan sample.

Do you love tutoring or have been a tutor before or doing it presently? Do you know that starting a tutoring business doesn’t have to be capital intensive? Do you think you can make $50 an hour without even stepping out of your room?

Indeed, all you have to do is let your brain do the walking by setting up an online tutoring business. The idea of tutoring and getting paid is: hatching the eggs of knowledge you possess into the birds of profit.

Tutor clients vary from students preparing for professional exams, international exams, to students who need aids with their assignments. Some tutors earn an average income of about $100 per hour.

The exciting part of starting an online tutor service is the painting of the realization that one can import the process of tutoring from the limited physical classrooms to the virtual and wider cyber classrooms.

This provides the possibility of an expert African mathematics tutor delivering lectures to a Danish student on algebra. Also, the flexibility of conducting tutorials online is one advantage that can hardly be over-emphasized.

The following are necessary considerations, and factors that would have to be addressed to open the business of online tutoring .

I will hammer on the four basic and important points that would constitute the pillars of making money from the venture and they include:

Tutor Your Way to Profits: How to Start Your Own Online Tutoring Business Model

1. Necessary Skills

It is of course grossly important that you have a fairly strong familiarity with the subject you intend to tutor. Your success as a freelance tutor is grossly dictated by this factor as one major promoter of any business are great testimonials.

The enthusiasm to teach must be an avalanche. You must be zealous about your duties as a tutor; your success would depend on your diligence and uniqueness in this profitable education-based business idea .

Bad communication corrupts a good manner but good communication keeps clients wanting to get to know you more.

It is important that as one who intends to venture into an internet-based tutoring company, you should have good communication skills.

You must keep in mind that the advantage that face-to-face tutors have over online tutors is in this area, so you must do well to bridge up lapses in this area. You have to be reasonably responsive.

You should be a good listener, even to the silence of gestures. You should deduce a student’s problem and always attempt to solve them. This you can do by asking questions or giving assignments at the end of a tutorial.

Encouragements must constantly flow from you to your clients to develop them and keep them in line to learn. You know, Einstein once said, “I do not teach my students, I only provide the environment in which they can learn”.

To reasonably personalize your small tutoring business video interaction, it becomes necessary for you to have the teaching tools. One basic tool for doing this is Skype. This application also has other benefits like sharing of files, the use of emoticons to add flavor to the tutorial, and even sharing the screen for smoother conversation.

To replace the usual classroom boards, we use apps like Scribblar as virtual blackboards with equivalent utility. Other apps exist like IDroo, AWW, Realtime Board, and Sketchlot, most of which work in tandem with Skype.

You also need apps tools like TutorPanel that would play administratively the roles of scheduling tutoring sessions, automating billing and payment receipts, as well as session reminders. Another software that performs this duty is Teachworks.

Dropbox is another powerful file hosting tool that plays an important role in loosening the knot of file sharing between you and a client. Some tutor brands adopt the strategy of giving tutorials via a Youtube channel. We have the likes of Fermilab and Khan Academy; as well as Duolingo for language learning .

You could delve into using such an approach.

3. Platform

The platform offers chat and tutor an efficient environment for a tutor to discharge his duties, with aids like information regarding international curriculum and ease to connect with clients who desire your service.

Some renowned platforms include;

• eTutor • MathTutor • Tutor.com • Tutorvista • eTutorworld

So you would have to sign up with any of these platforms to commence your sojourn through the tasking yet the viable business of tutoring online.

4. Target Audience

Online tutoring business ideas need to have a good market strategy and plan. You must put in writing how you intend to reach and maintain your clients in your online tutoring business plan. I’ll highlight some strategies that you could adopt:

• Blog/Websites — This could facilitate your tutoring business in that it can serve an avenue to showcase and

advertise your expertise. Probably you could post links in possible blogs and sites where you could fetch potential clients. Then importantly it should be Search Engine optimized, though this could be reached as you go on.

• A good way is to register with popular online tutoring directories ; they make it possible for potential

students anywhere in the world to locate you, even without much effort. An example of such an establishment is My Private Tutor.

• Use of email marketing software like AWeber and Mailchimp to disburse emails to potential clients whose email directory you can have within your possession.

Hopefully, this article has exposed you to the necessities in starting an online tutoring business ; if you have got the intellectual and extra wits, it’s a powerful shot.

PRIVATE TUTORING BUSINESS PLAN EXAMPLE

Here is a sample business plan for starting a home-based learning center.

It takes more than knowing how to impart knowledge to start a business . As a business owner, knowing how to properly manage an organizational structure is of the essence. Hence managing a business is entirely on a different level when compared with being under the employ of an organization as a tutor.

Being a tutor can be very challenging, as you would have to ensure that the information you are trying to pass across is properly received. A tutor is only as successful as the knowledge passed across. Running a tutoring business will have to combine this attribute in addition to being a manager.

For persons planning to start an online tutoring business , this tutoring business plan sample will come handy as you need to know how to design one of the most important documents for any business venture. This guide will provide you with the needed assistance in drafting your unique plan. As evident in the title, this is only meant for guidance purposes.

Executive Summary

The Headline Tutors is a tutoring service based out of San Diego, California. It offers a vast array of instructional services in the woodwork and electronic repairs sector. These services are offered at very affordable rates to clients from different walks of life and we accept clients with no background at all in these fields.

Our students/clients typically range from the total novices to those with an appreciable knowledge of these areas who are a bit rusty and would love to brush off on some memory as well as learn the newest trends.

Our team of experts/professionals are ever ready to commit themselves to impart their vast experience and knowledge in these fields into teaching willing clients about the tricks of the job and professions. These fields, especially woodwork has witnessed a surge in interest from a diverse group of people from different professions with absolutely no link to furniture making or woodwork. This is where the opportunity lies as we offer very practical approaches to learning, as well as a learning-friendly environment where students/clients are comfortable without distractions.

The Headline Tutors is a partnership entered into by childhood friends Jimmy Stuart a professional carpenter with over 30 years of experience in the woodwork industry and Mr. James Miller, an electronic repair expert who has spent 25 years working with electronics giant Philips. These have come together to start a business where they plan on combining their skills to teach people willing to learn.

There is a growing demand for the services of woodwork experts as well as electronic repair engineers. This has largely been driven by the innovations that have characterized these industries.

With the rising costs in electronic gadgets and furniture, people are increasingly tending towards learning to seek the services of experienced technicians and carpenters to fix their furniture and electronic gadgets. This is more so because fixing a faulty electronic product is cost-effective than having to buy a new one.

The only difference here, however, is a newer technology that may attract users to prefer buying new products.

Hence the demand for professional electronic repair and woodwork experts is on the rise. This is good for our business as we seek to provide the needed training, which will be accompanied by the necessary certifications after having been exposed to quality training.

Products and Services

For our woodwork department, the services on offer include tutoring on how to make wooden toys, varieties of bookcases, baby cradles, boxes, fruit bowls, blanket chests, as well as home pieces of furniture such as settee, beds, chair, tables, shelves and many more.

Our electronic department will offer to tutor on the repair of TV sets, radios, gym equipment, hospital equipment and many more, as most of these work on the same principle.

This business will be financed from two main sources that include savings set aside for this purpose by Messers.

Jimmy Stuart and James Miller amounting to the sum of $300,000.00, while the sum of $700,000.00 will be raised from loans obtained from financial institutions where the duo are both clients/customers.

Sales Projection

At Headline Tutors, we have a projected sales forecast which has been arrived at by conducting a 3- year quality survey on the forces of demand and supply in the furniture and electronic repair markets. This has revealed a lot of prospects for your business as we will witness a steady rise in our revenues.

The chart below summarizes these findings;

• First Year $380,000.00
• Second-year $700,000.00
• Third Year $1,500,000.00

Competitive Advantage

While several tutoring services are doing a good job, an advantage we have over these are our niche-specific areas of specialization. This allows for greater focus and a streamlined effort channeled into achieving the desired impact.

By choosing the two areas to focus on, we will offer more depth in tutoring and our clients will be the better for it as there are lesser distractions and they will only focus on what they are supposed to focus on.

Our Keys to Success

At Headline tutors, our keys to success include the creation of an excellent learning environment for the student that allows for maximum learning while also providing a work-friendly environment for our instructors to better express difficult concepts for better assimilation.

Also, our crop of instructors will be carefully chosen from the best in their respective fields. These would be persons with a passion to impart knowledge and experiences they have gathered over the years.

This is an outdoor and home tutoring business plan sample you can work with to achieve the best results with your business. The business plan is one of the most important documents necessary for success in business.

Hence you must give it due attention.

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Math Tutoring Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Education Industry » Tutoring

Are you about starting a math tutoring business? If YES, here is a complete sample math tutoring business plan template & feasibility report you can use for FREE .

It is common to find students who have a natural phobia for mathematics. This is why certain parents who have wards in schools are willing to go the extra mile to ensure that their wards are sound academically and in some cases in mathematics hence the need for extra coaching.

The demands for private math tutorial services are driven by the fact that most schools cannot meet the required teaching style that will enable students learn and understand mathematics. With private math teachers, it is easier to adopt the most suitable learning style for each student.

A Sample Math Tutoring Business Plan Template

1. industry overview.

Math tutoring is under the tutorial school industry and tutoring is a craft that is as old as man, from when man passed on the knowledge acquired from making fire, preserving cultures, to modern day classroom learning. Tutoring can be informal (from parents to children) or formal (from an instructor to others) and can happen in any setting, the home, office, or school.

Apart from academics, there is skilled based tutoring- this is where an individual or a group is tutored on skills such as dance, singing, sports and so on.

This guide will focus on school-based tutoring. Earlier, the myth had been that only slow learners needed tutoring, but this isn’t true as even bright students still get tutoring that is aimed at helping them further improve on what they know, thereby brightening their grades more.

Math tutoring has become so popular due to the fact that most students naturally develop a dislike for mathematics, and most parents have little or no time to tutor their children.  Apart from having no time, parents aren’t equipped to handle new information and knowledge that is the prerogative of a math tutor or teacher.

Due to this fact, there has been a tremendous demand for math tutors therefore creating a thriving tutoring industry. Most math tutors are freelancers, making this industry a good one for entrepreneurs to set up.

Entrepreneurs who want to set up a tutorial school do not need to be professional teachers, but have to know where to source for clients in this case students, and how to give them a quality service so much so that they become a source of reference in bringing other clients.

Tutors are people employed to educate others individually, in small groups or in large groups. The key attributes needed to start math tutorial services are patience, enthusiasm, passion about the specific subjects to be tutored, and constant positivity. Also needed are planning, preparation, and certain other organizational skills.

Entrepreneurs who want to open or start math tutorial services – either online, private, or a large school – will have to know the requirements needed – either for the school itself, or the tutors that would need to be employed – by the locality, city, state, association or trade body where they intend to operate from.

In Hong Kong, the Census and Statistics Department pegs the tutoring industry as being worth HK$400 million, .4 billion in india, and $12 billion in Japan. In California alone, there are over 34,000 registered tutors.

In fact, an educational market research and consulting firm states that revenue from tutoring, test preparation services, and supplemental content industry for kindergarten through 12th grade grew 6 percent in 2004 to 2005, rose and reached $21.9 billion.

For high and middle school students, online tutoring had revenue of $115 million. In Pakistan alone, parents spent an average of $3.40 a month in 2011, while in India it was about $2 per month. In South Korea, 90 percent of students receive extra tutoring from tutorial schools, in Hong Kong; the rate is 85 percent of students.

Even though this might seem like a saturated field, it isn’t as there is always a constant demand for math tutors – especially as traditional schools keep taking in new students’ that might require an upgrade of their grades through taking extra tutoring lessons from tutorial schools.

Math tutoring schools are having an impact on students who are struggling with mathematics, or students who want their grades to remain up. Another thing is the available market for math tutors either home based tutors, online tutors, or large tutorial schools.

2. Executive Summary

DY DX® Math Tutoring Services is a registered private tutorial services business with strong bias in teaching mathematics and related subjects, and it is located in a well – populated residential estate in Boston – Massachusetts, united states of America.

We are a standard math tutoring service provider that is set to handle all high school mathematics related subjects for both teenagers and adults who would want to enroll for adult education. We will also hire out home tutors to go to the homes of our students as demanded by their parents.

DY DX® Math Tutoring Services is a client-focused and result driven math tutoring services that provides broad-based learning approaches at an affordable fee that won’t in any way put a hole in the pocket of our clients. We will offer standard and professional teaching services to all to our students (high school students and those that enroll in adult education classes).

We will ensure that we work hard to meet and surpass all our students’ expectations and educational goals whenever they hire our services.

At DY DX® Math Tutoring Services, our students’ overall best interest would always come first, and everything we do is guided by our values and professional ethics. We will ensure that we hire professional mathematics teachers who are well experienced and passionate in imparting knowledge to students at various learning cadre.

DY DX® Math Tutoring Services will at all times demonstrate her commitment to sustainability, both individually and as an educational organization, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our students’ needs precisely and completely.

Our overall business goal is to position our math tutoring services to become the leading private math tutorial brand in the educational industry in the whole of Boston – Massachusetts, and also to be amongst the top 5 math tutoring services business in the united states of America within the first 10 years of operation.

This might look too tall a dream but we are optimistic that this will surely come to pass because we have done our research and feasibility studies and we are enthusiastic and confident that Boston – Massachusetts is the right place to launch our math tutoring services business.

DY DX® Math Tutoring Services is founded by Francis Winston, Kimberly Morgan and Jael Kings. All the members of the team can comfortably boast of having a solid education cum mathematics background and have worked with various students at different levels of learning.

All the founding members have equal stake in the business and they will be actively involved in running the math tutoring services business.

3. Our Products and Services

DY DX® Math Tutoring Services is going to teach varieties of mathematics related subjects within the scope of the education board in the United States of America.

Our intention of starting our math tutoring services is to soundly educate people in various mathematics related subjects and of course to make profits from the tutoring cum education industry and we will do all that is permitted by the law in the US to achieve our aim and business goal.

Our service offerings include;

• Home tutoring services (teaching various mathematics related subjects to students at different learning levels)
• Retailing of mathematics and other related educational books and materials

4. Our Mission and Vision Statement

• Our vision is to build a highly competitive math tutoring services business that will become the number one choice for both parents and students in the whole of Boston – Massachusetts.
• Our mission is to provide professional math tutoring services to students. Our overall business goal is to position our math tutoring services to become the leading math tutoring brand in the educational industry in the whole of Boston – Massachusetts, and also to be amongst the top 5 math tutoring services businesses in the United States of America within our first 10 years of operation.

Our Business Structure

We are quite aware that the success of any business lies in the foundation on which the business is built on, which is why we have decided to build our math tutoring services business on the right business foundation. As a matter of fact, we are set out to build a math tutoring services business that will be a standard for the math tutoring services line of business in the United States of America.

We want to build a dedicated workforce who will go all the way to ensure that our students are satisfied and they get value for their money. We aware that it takes a business with the right employees and structure to achieve all what we have set to achieve, which is why will be putting structures and processes in place that will help us deliver excellent math tutoring services.

The success of our math tutoring services business will be anchored on the team not on any individual. With the wide range of math related subjects that we teach and the locations we intend covering, we are only expected to employ more than it is required to run a conventional math tutoring services business.

Definitely, we will have various teachers to man the various math related subjects offered of DY DX® Math Tutoring Services. DY DX® Math Tutoring Services will employ professionals and skilled people to occupy the following position;

• Head of the Math Tutoring Services/School Administrator

Tutors for Various Math Related Subjects

Accountant/Bursar

Marketing Executive

• Client Service Executive/Front Desk Officer

5. Job Roles and Responsibilities

Head of the Math Tutoring Services / School Administrator:

• Accountable for providing direction for the business.
• Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Accountable for fixing prices and signing business deals and payment of salaries.
• Responsible for signing checks and documents on behalf of the company.
• Evaluates the success of the organization.
• Responsible for managing the daily activities in the organization.
• Makes budget and reports for the organization
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization.
• Regularly holds meetings with key stakeholders (clients and member of the board) to review the effectiveness of the business Policies, Procedures and Processes
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Oversees the smooth running of the daily activities of organization.
• Effectively teach math related subjects as assigned by the school coordinator
• Accesses the progress of students under their care
• Ensures that students abide by the rules and regulations of the school
• Contributes his / her quota towards growing the math tutoring service
• Receives complaints from parents and channel it to the appropriate quarters
• Handles any other duty as assigned by the school coordinator.
• Identifies, prioritizes, and reaches out to new students, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
• Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding sales
• Documents all customer contact and information
• Represents the company in strategic meetings
• Helps to increase sales and growth for the business
• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for the tutorial college
• Serves as internal auditor for the tutorial college

Client Service Executive

• Welcomes students and visitors by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provide the client with a personalized customer service experience of the highest level.
• Through interaction with students on the phone, uses every opportunity to build client’s interest in the company’s products and services.
• Manages administrative duties assigned by the school coordinator in an effective and timely manner.
• Consistently stays abreast of any new information on the schools’ products, promotional campaigns etc. to ensure accurate and helpful information are supplied to students when they make inquiries.
• Receives parcels/documents for DY DX® Math Tutoring Services and distributes mails in the organization.
• Handles any other duties as assigned by the Manager.

6. SWOT Analysis

We are quite aware that there are several math tutoring services businesses that offer math tutoring services all over Boston and even in the same location where we intend locating ours, which is why we are following the due process of establishing a business.

We know that if a proper SWOT analysis is conducted for our business, we will be able to position our business to maximize our strength, leverage on the opportunities that will be available to us, mitigate our risks and be equipped to confront our threats.

DY DX® Math Tutoring Services engaged the services of a core professional in the area of business consulting and structuring to assist our math tutoring school in building a well – structured educational business that can favorably compete in the highly competitive education industry.

Part of what the team of business consultant did was to work with the management of our organization in conducting a SWOT analysis for DY DX® Math Tutoring Services. Here is a summary from the result of the SWOT analysis that was conducted on behalf of DY DX® Math Tutoring Services.

Our core strength lies in the power of our team. We have a team that has successfully run a standard tutorial college, a team with excellent qualifications and experience in mathematics education. Trust and competence are key factors in this line of business and we can boast of having a healthy dose of both.

We are well positioned in a community with the right demography and we know we will attract loads of students from the first day we open our doors for business.

As a new math tutoring services provider in Boston – Massachusetts, it might take some time for our organization to break into the market and gain acceptance in the already saturated tutorial/education industry; that is perhaps our major weakness.

• Opportunities:

The opportunities in the tutorial/education industry is massive considering the number of parents who would want their wards to perform excellently well in mathematics and also adults who would want to learn mathematics and obtain high school diplomas. As a standard math tutoring services provider, we are ready to take advantage of any opportunity that comes our way.

Every business faces a threats or challenges once in a while. These threats can be external or internal. This shows the importance of a business plan, because most threats or challenges are to be anticipated and plans put in place to cushion what effect they might bring to the math tutoring school.

Some of the threats that we are likely going to face as a math tutoring services provider operating in the United States of America are unfavorable government policies that might affect tutorial services, the arrival of a competitor within our location of operation and global economic downturn which usually affects spending/purchasing power.

There is hardly anything we can do as regards these threats other than to be optimistic that things will continue to work for our good.

7. MARKET ANALYSIS

• Market Trends

The trend in the math tutorial line of business is that the key to attracting students is the educational performance of their students in exams. Any math tutoring services provider that has good records will always thrive.

The demand for math tutoring services is driven by the fact that most schools cannot meet the educational criteria of all the students, and also the need to ensure that students meet up with national and international educational standards.

The economic downturn hasn’t really affected this industry, especially in countries that believe in the efficacy of math education. The areas you would need to spend heavily on is in ensuring that your teachers are well paid, their teaching style is up to standard, your advertisements, and insurance.

8. Our Target Market

DY DX® Math Tutoring Services will initially serve high school students and those enrolling for adult education but would later grow to accommodate middle school students. Our target market as a math tutoring service provider cuts across people of different class and people from all walks of life.

We are coming into the tutorial industry with a business concept that will enable us work with students at different learning stages. Below is a list of the students we have specifically designed our math tutoring services for;

• High school students
• Adults and Elderly who would want to enroll for adult education
• Middle school students

Our Competitive Advantage

This field is a highly intense one because of the quality service offered by home tutors and tutorial schools, who are more pressured to deliver better services. Due to this pressure, there is a jostling amongst the different math tutors and tutorial schools to get more students, thereby increasing their earnings as well.

Hence, schools are besieged by requests to offer math tutorials to students. It is for that reason that math tutoring services have had to step up on advertisements and publicity to retain an edge over competitors. Home tutors aren’t left out of this competition as well.

We are quite aware that to be highly competitive in the tutorial industry means that you should be able to deliver consistent quality service, your students should be able to experience remarkable difference and improvement and you should be able to meet the expectations of both students and parents alike.

DY DX® Math Tutoring Services might be a new entrant into the tutorial industry in the United States of America, but the management staff and owners of the business are gurus. They are licensed and highly qualified mathematics educationists at various levels of learning in the United States. These are part of what will count as a competitive advantage for us.

Lastly, our employees (mathematics tutors) will be well taken care of, and their welfare package will be among the best within our category in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

DY DX® Math Tutoring Services is established with the aim of maximizing profits in the tutorial industry and we are going to go all the way to ensure that we do all it takes to attract students on a regular basis. DY DX® Math Tutoring Services will generate income by offering the following tutorial services;

• Offering math tutor services (teaching various mathematics related subjects to students at different learning levels)
• Retailing of mathematics related educational books and materials

10. Sales Forecast

One thing is certain, there would always be parents and students who would need that extra coaching in mathematics to be able to achieve their educational goals and as such the services of math tutorial centers will always be needed.

We are well positioned to take on the available market in Boston – Massachusetts and we are quite optimistic that we will meet our set target of generating enough income from our first six months of operation and grow the math tutoring business and our student base.

We have been able to critically examine the tutorial market, we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions that are peculiar to similar startups in Boston – Massachusetts.

Below are the sales projections for DY DX® Math Tutoring Services, it is based on the location of our math tutorial business and of course the wide range of mathematics related subjects that we will be offering;

• First Fiscal Year: $125,000
• Second Fiscal Year: $250,000
• Third Fiscal Year: $550,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown within the period stated above. Also, there won’t be any major competitor offering same services as we do within the same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

We are mindful of the fact that there are stiff competitions amongst math tutoring services in the United States of America, hence we have been able to hire some of the best marketing experts to handle our sales and marketing.

Our sales and marketing team will be recruited base on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of DY DX® Math Tutoring Services.

We will also ensure that our students’ excellent results from national exams and other exams speaks for us in the market place; we want to build a standard and first – class math tutorial services business that will leverage on word of mouth advertisement from satisfied clients.

Our goal is to grow our math tutorial services business to become one of the top 5 math tutoring services in the United States of America which is why we have mapped out strategies that will help us take advantage of the available market and grow to become a major force to reckon with not only in Boston – Massachusetts but also in other cities in the United States of America.

DY DX® Math Tutoring Services is set to make use of the following marketing and sales strategies to attract clients;

• Introduce our math tutoring services by sending introductory letters alongside our brochure to schools, parents/household and key stakeholders in Boston – Massachusetts.
• Print out fliers and business cards and strategically drop them in schools, libraries and even student organizations.
• Create a website that allows parents to look us up, and also allows us to post general study tips
• Use friends and family to spread word about our math tutoring business
• Introduce ourselves to learning specialists, school coaches, school administrators, teachers, guidance counselors especially as they are with students everyday
• Call up schools – either private or public – and intimate them of our services
• Post information about our math tutoring services on bulletin boards in places like schools, libraries, and local coffee shops.
• Place a small or classified advertisement in the newspaper, or local publication about our math tutoring services
• Using tutorial referral networks such as agencies that will help match students with our math tutoring service
• Joining relevant associations or bodies that will enable us network and meet others in the same industry.
• Advertising online by using an advertising platform such as Google AdWords, that will allow us place text advertisements alongside on websites with related contents, and along results from search engines.
• Advertise our math tutoring business in relevant educational magazines, newspapers, TV and radio stations.
• Attend relevant educational expos, seminars, and business fairs et al

11. Publicity and Advertising Strategy

We have been able to work with our brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market. We are set to become the number one choice for both parents and students in the whole of Boston Massachusetts which is why we have made provisions for effective publicity and advertisement of our math tutoring services.

Below are the platforms we intend to leverage on to promote and advertise DY DX® Math Tutoring Services;

• Place adverts on both print (community based newspapers and magazines) and electronic media platforms
• Sponsor relevant community based events/programs
• Leverage on the internet and social media platforms like Instagram, Facebook, Twitter, YouTube, Google + et al to promote our brand
• Install our billboards in strategic locations all around Boston – Massachusetts
• Engage in roadshows from time to time in targeted neighborhoods
• Distribute our fliers and handbills in target areas.
• Contact schools by calling them up and informing them of our math tutoring services, and the advantage our math tutors has over others.
• Passing general information via the math tutorial school’s social media handles like twitter, Facebook, Google hangouts etc.
• Ensure that all our tutors wear our branded shirts and all our vehicles are well branded with our schools’ logo et al.

12. Our Pricing Strategy

Generally, for tutorial services (home tutors and tutorials for the physically challenged inclusive), flat fees on a weekly or monthly basis is what is obtainable. As a result of this, DY DX® Math Tutoring Services will charge our students flat fees except for few occasions where there will be need for us to charge special students on hourly basis.

At DY DX® Math Tutoring Services we will keep our fees below the average market rate for all of our students by keeping our overhead low and by collecting payment in advance.  In addition, we will also offer special discounted rates to all our students at regular intervals.

We are aware that there are some students that would need special assistance, we will offer flat rate for such services that will be tailored to take care of such students’ needs.

• Payment Options

The payment policy adopted by DY DX® Math Tutoring Services is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that DY DX® Math Tutoring Services will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via credit cards/Point of Sale Machines (POS Machines)
• Payment via online bank transfer
• Payment via check
• Payment via mobile money transfer
• Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our clients make payment for services rendered without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to pay for services rendered.

13. Startup Expenditure (Budget)

In setting up a math tutoring school business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a higher amount of capital as you would need to ensure that your employees are taken care of.

This means that the startup can either be low or high depending on your goals, vision and aspirations for your business. The capital for a home-based tutor might fall between $500 and $2,000, while that of a medium and large scale service would definitely be higher.

The materials and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked. As for the detailed cost analysis for starting a math tutoring school business; it might differ in other countries due to the value of their money.

This is what it would cost us to start DY DX® Math Tutoring Services in the United of America;

• Business incorporating fees in the United States of America will cost – $750.
• The budget for Liability insurance, permits and license will cost – $3,500
• Acquiring an office space or warehouse that will accommodate the number of teaching and non – teaching staff (Re – Construction of the facility inclusive) will cost – $35,000 .
• Equipping the office (computers, printers, projectors, markers, pens and pencils, furniture, telephones, filing cabinets, and electronics) will cost – $10,000
• Launching an official website will cost – $500
• Additional Expenditure such as Business cards, Signage, Adverts and Promotions will cost – $5,000

While a home tutor might not have to incur all these expenses but going by the above report, we will need an average of fifty thousand dollars – $50,000 to start a small scale but standard math tutorial school business in the United States of America.

Generating Startup Capital DY DX® Math Tutoring Services

DY DX® Math Tutoring Services is a partnership business that is owned and managed by Francis Winston, Kimberly Morgan and Jael Kings. They are the financiers of the business which is why they decided to restrict the sourcing of the startup capital for the business to just three major sources.

These are the areas we intend generating our startup capital;

• Generate part of the startup capital from personal savings and sale of his stocks
• Generate part of the startup capital from friends and other extended family members
• Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $10,000 ( Personal savings $8,000 and soft loan from family members $2,000 ) and we are at the final stages of obtaining a loan facility of $40,000 from our bank. All the papers and documents have been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the number of loyal customers that they have, the capacity and competence of their employees, their investment strategy and the business structure. If all of these factors are missing from a business, then it won’t be too long before the business shuts down.

One of our major goals of starting DY DX® Math Tutoring Services is to build a business that will survive off its own cash flow without injecting finance from external sources once the business is officially running. We know that one of the ways of gaining approval and winning customers over is to offer our math tutor services a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

DY DX® Math Tutoring Services will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

• Business Name Availability Check: Completed
• Business Incorporation: Completed
• Opening of Corporate Bank Accounts various banks in the United States: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Securing a small office facility (Renovation of the facility inclusive): In Progress
• Conducting Feasibility Studies: Completed
• Generating part of the startup capital from the founders: Completed
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of The Math Tutorial Schools’ Logo: Completed
• Printing of Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of the needed furniture, office equipment, electronic appliances and facility facelift: In progress
• Creating Official Website for the Math Tutorial School: In Progress
• Creating Awareness for the math tutorial school in Boston – Massachusetts: In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
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15 Best Tutoring Website Design Examples We Love

Published: October 31, 2023

Stuck in a sea of identical tutoring websites? Looking for design inspiration that breaks the mold, generates leads, and brings in clients?

Then look no further. We've curated a selection of 15 captivating tutoring website examples that will ignite your creativity. From responsive designs to easy navigation, these websites have it all. Two of them even got me to sign up!

Best Tutoring Websites

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77 of blog and website page design examples.

Don't bother with copy and paste.

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Tutoring Service Business Plan

Start your own tutoring service business plan

Bryan's Tutoring Service

Marketing & sales, marketing plan.

The real key to this business is staying ahead of the changing student roster. It is important to get out and get seen by all of the incoming students. Testimonials by prior clients are very helpful. A barbecue or party at the beginning of the year would give students a chance to meet and mingle with tutors and get to know who to turn to for help when they feel they need that extra little edge.

The marketing strategy will also incorporate a networking focus where the Bryan’s Tutoring is in close contact with the professors. This allows the company to be quite familiar with the material the various professors are teaching. It also provides the professors with an opportunity to offer referrals to Bryan’s Tutoring for students that need additional assistance that the school cannot provide.

While Bryan’s Tutoring primarily serves Willamette University’s graduate programs, it will also serve the undergraduate departments and other local colleges. Bryan’s Tutoring will place advertisements in the different student newspapers. These advertisements will be effective due to their low cost and targeted readership. Students are the almost exclusive readers of the newspapers so Bryan’s Tutoring receives considerable visibility.

Lastly, upon permission from the various schools, Bryan’s Tutoring will disperse flyers into students mailboxes, communicating to the students the various services Bryan’s Tutoring offers and why it stands out in terms of effectiveness relative to the competition. These flyers will also be posted on various bulletin boards within the student areas.

The bulk of sales come from word of mouth. When new students come into the school, the upperclassmen tell them about the resources available. So past clients provide most of the advertising for the company. Getting seen and getting the word out to new students is always important. One important message to convey is that the tutoring services are not just for slow students who are having a hard time keeping up, but for anyone who wants an edge and to get the most out of their learning experience.

Bryan’s Tutoring will develop and maintain testimonials of past student clients for a sales pitch indicating just how helpful Bryan’s Tutoring has been to the students. Bryan’s Tutoring will periodically offer a free session, typically in the beginning of the school term. The goal of this session is to provide qualified leads with an opportunity to experience Bryan’s Tutoring and view for themselves how effective the service can be. This sales event will be able to convert many possible customers into paying customers, people that possibly would not have even considered a tutoring service, not previously recognizing their own need for such a service. After the free session many "doubters" will be converted into customers.

The sales strategy will also emphasize the ability for students to create private groups for tutoring. By forming a group, the students pay less per person, Bryan’s Tutoring makes more per hour, and it promotes group work, a fundamental educational and real world tool.

Milestones & Metrics

Milestones table, key metrics.

Our Key Metrics are: 

• student grades and achieving goals 
• students tutored
• student retention
• parent satisfaction
• word of mouth
• # of tweets and retweets 
• # of reviews on yelp and google 
• # of facebook views and likes 

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Home » Sample Business Plans » Education

How to Write a Private Tutoring Business Plan [Sample Template]

Are you about starting a tutoring business? If YES, here is a complete sample private tutoring business plan template & feasibility report you can use for FREE . Okay, so we have considered all the requirements for starting a private tutoring business. We also took it further by analyzing and drafting a sample private tutoring marketing plan template backed up by actionable guerrilla marketing ideas for private tutoring companies. So let’s proceed to the business planning section .

Why Start a Private Tutorial Business?

Some parents who have wards in schools are willing to go the extra mile to ensure that their wards are sound academically- hence the need for extra coaching – private tutorial services. So, if you are an academician or someone who is interested in the teaching industry and you don’t have the capacity to start a standard school, then you should look towards starting your own private tutorial business.

The demand for private tutorial services is driven by the fact that most schools cannot meet the educational criteria for all the students, and also the need to ensure that students meet up with educational standards nationally and internationally as well as get their grades up, this is where the private tutorial services come in.

If you are sure that this type of business is what you truly want to do after you must have conducted your market research and feasibility studies, then the next step to follow is to write a good business plan. Below is a sample private tutorial services company business plan template that will help you successfully launch your own business;

A Sample Private Tutoring Business Plan Template

1. industry overview.

Tutoring is a craft that is as old as man, from when man passed on the knowledge acquired from making fire, preserving cultures, to modern day classroom learning. Tutoring can be informal (from parents to children) or formal (from an instructor to others) and can happen in any setting, the homes, offices, and schools. This is to say that even though schools might be considered the only place serious tutoring takes place, it isn’t the only place.

Apart from academics, there is skilled based tutoring- this is where an individual or a group is tutored on skills such as dance, singing, and sports and so on. This guide will focus on school-based tutoring. Earlier, the myth had been that only slow learners needed tutoring, but this isn’t true as even bright students still get tutoring that is aimed at helping them further improve on what they know, thereby brightening their grades more.

Private tutoring has become so popular due to the fact that both parents now work, having little or no time to tutor their children, as against previously where only one worked and the other helped tutor the child.  Apart from having no time, parents aren’t equipped to handle new information and knowledge that is the prerogative of a tutor or teacher, to use in teaching their children.

Due to this fact, there has been a tremendous demand for private tutors therefore creating a thriving tutoring industry. Most tutors are freelancers, making this industry a good one for entrepreneurs to set up. Entrepreneurs who want to set up a tutorial school do not need to be professional teachers, but have to know where to source for clients in this case students, and how to give them a quality service so much so that they become a source of reference in bringing other clients.

Tutors are people employed to educate others, either individually, in small groups or in a large group. The key attributes needed to be able to start a private tutorial services are patience, enthusiasm, passion about the specific subjects to be tutored, and constant positivity.

Also needed are planning, preparation, and certain other organizational skills. Entrepreneurs who want to open or start a private tutorial service – either online, private, or a large school – will have to know the requirements needed – either for the school itself, or the tutors that would need to be employed – by the locality, city, state, and association or trade body where they intend to operate from.

In Hong Kong, the Census and Statistics Department pegs the tutoring industry as worth HK$400 million, .4 billion in india, and $12 billion in Japan. In California alone in the united states, there are over 34,000 registered tutors. In fact, an educational market research and consulting firm states that revenue from tutoring, test preparation services, and supplemental content industry for kindergarten through 12th grade grew 6% in 2004 to 2005, rose and reached $21.9 billion.

For high and middle school students, online tutoring had revenue of $115 million. In Pakistan alone, parents spent an average of $3.40 a month in 2011, while in India it was about $2 per month. Whilst in South Korea, 90% of students receive extra tutoring from tutorial schools, in Hong Kong; the rate is 85% of students,

Even though this might seem like a saturated field, it isn’t as there is always a constant demand for private tutors – especially as traditional schools keep taking in new students’ intake that might require an upgrade of their grades through taking extra tutoring lessons from tutorial schools.

The incentives in venturing into or starting a tutorial school are having an impact on students who are struggling academically, or students who want their grades to remain up. Another thing is the available market for tutors either home based tutors, online tutors, or large tutorial schools.

2. Executive Summary

Brainers® Private Tutors Services is registered private tutorial services business that will be located in a well – populated residential estate in Los Angeles – California, United States of America. We standard private tutorial services providers that are set to handle all high school related subjects for both teenagers and adults who would want to enroll for adult education. We will engage in home tutors – we will go to the homes of our students as demanded by their parents.

Brainers® Private Tutors Services is a client-focused and result driven private tutorial services that provides broad-based learning approaches and experience at an affordable fee that won’t in any way put a hole in the pocket of our clients (students and parents alike).

We will offer standard and professional teaching services to all to our students (high school students and those that enroll in adult education classes). We will ensure that we work hard to meet and surpass all our students’ expectations and educational goals whenever they hire our services.

At Brainers® Private Tutors Services, our students’ overall best interest would always come first, and everything we do is guided by our values and professional ethics. We will ensure that we hire professional teachers in various subjects who are well experienced and passionate in imparting knowledge to students at various learning ladder.

Brainers® Private Tutors Services will at all-time demonstrate her commitment to sustainability, both individually and as an educational organization, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our students’ needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our students.

Our overall business goal is to position our private tutorial services to become the leading private tutorial brand in the educational industry in the whole of Los Angeles – California, and also to be amongst the top 10 private tutorial services business in the United States of America within the first 5 years of operations.

This might look too tall a dream but we are optimistic that this will surely come to pass because we have done our research and feasibility studies and we are enthusiastic and confident that Los Angeles – California is the right place to launch our private tutorial services business.

Brainers® Private Tutors Services is founded by Tommy Dyer, Zoe Johnson and Julius Fox. All the members of the team can comfortably boast of having a solid education background and have worked with various students at different level of learning. All the founding members have equal stake in the business and they will be actively involved in running the private tutorial services business.

3. Our Products and Services

Brainers® Private Tutors Services is going to teach varieties of subjects within the scope of the education board in the United States of America. Our intention of starting our private tutorial services is to soundly educate people in various subjects and of course to make profits from the education industry and we will do all that is permitted by the law in the US to achieve our aim and business goal.

Our service offerings are listed below;

• Offering Home tutor services (teaching various subjects to students at different learning levels)
• Retailing of educational books and materials

4. Our Mission and Vision Statement

• Our vision is to build a highly competitive private tutorial services business that will become the number one choice for both parents and students in the whole of Los Angeles. Our vision reflects our values: integrity, service, excellence and teamwork.
• Our mission is to provide professional home tutorial services to students. Our overall business goal is to position our private tutorial services to become the leading private tutorial brand in the educational industry in the whole of Los Angeles – California, and also to be amongst the top 10 private tutorial services business in the United States of America within the first 5 years of operations.

Our Business Structure

We are quite aware that the success of any business lies in the foundation on which the business is built on, which is why we have decided to build our private tutorial services business on the right business foundation.

As a matter of fact, we are set out to build a private tutorial services business that will be a standard for the private tutorial services line of business in the United States of America. We want to build a business of dedicated workforce who will go all the way to ensure that our students are satisfied and they get value for their money.

In other to achieve this, we aware that it takes a business with the right employees and structure to achieve all what we have set to achieve, which is why will be putting structures and processes in place that will help us deliver excellent tutorial services and run the business on auto pilot. The success of our private tutorial services business will be anchored on the team not on any individual.

With the wide range of our subjects that we teach and the locations we intend covering, we are only expected to employ more than it is required to run a conventional private tutorial services business. Definitely, we will have various teachers to man the various subjects offering of Brainers® Private Tutors Services.

Brainers® Private Tutors Services will employ professionals and skilled people to occupy the following position;

• Head of the Private Tutorial Services / School Administrator

Tutors for Various Subjects

Accountant / Bursar

• Client Service Executive / Front Desk Officer

5. Job Roles and Responsibilities

Head of the Private Tutorial Services / School Administrator:

• Responsible for providing direction for the business
• Responsible for fixing prices and signing business deals and payment of salaries
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Responsible for managing the daily activities in the organization
• Prepares budget and reports for the organization
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Designs job descriptions with KPI to drive performance management for all employees
• Regularly hold meetings with key stakeholders (clients and member of the board) to review the effectiveness of the business Policies, Procedures and Processes
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Responsible for training, evaluation and assessment of employees
• Oversee the smooth running of the daily activities of organization.
• Effectively teach subject / subjects as assigned by the school coordinator
• Accesses the progress of students under their care
• Ensures that students abide by the rules and regulations of the private tutorial services
• Contributes his / her quota towards growing the private tutorial services
• Receives complaints from parents and channel it to the appropriate quarters
• Handles any other duty as assigned by the school coordinator.

Marketing Executive

• Identifies, prioritizes, and reaches out to new students, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
• Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, execute and evaluates new plans for expanding increase sales
• Documents all customer contact and information
• Represents the company in strategic meetings
• Helps to increase sales and growth for the company
• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for the tutorial college
• Serves as internal auditor for the tutorial college

Client Service Executive

• Welcomes students and visitors by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with students on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the school coordinator in an effective and timely manner
• Consistently stays abreast of any new information on the schools’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to students when they make enquiries
• Receives parcels / documents for Brainers® Private Tutors Services and distribute mails in the organization
• Handles any other duties as assigned by the Manager.

6. SWOT Analysis

We are quite aware that there are several private tutorial services businesses all over Los Angeles and even in the same location where we intend locating ours, which is why we are following the due process of establishing a business.

We know that if a proper SWOT analysis is conducted for our business, we will be able to position our business to maximize our strength, leverage on the opportunities that will be available to us, mitigate our risks and be welled equipped to confront our threats.

The Perfect Tutors Educational Center engaged the services of a core professional in the area of business consulting and structuring to assist our tutorial school in building a well – structured educational business that can favorably compete in the highly competitive education industry.

Part of what the team of business consultant did was to work with the management of our organization in conducting a SWOT analysis for Brainers® Private Tutors Services. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Brainers® Private Tutors Services;

Our core strength lies in the power of our team; our workforce. We have a team that has successfully run a standard tutorial college, a team with excellent qualifications and experience in education. Trust and competence are key factors in this line of business and we can boast of having healthy dose of both.

We are well positioned in a community with the right demography and we know we will attract loads of students from the first day we open our doors for business.

As a new private tutorial services provider in Los Angeles – California, it might take some time for our organization to break into the market and gain acceptance in the already saturated tutorial / education industry; that is perhaps our major weakness.

• Opportunities:

The opportunities in the tutorial / education industry is massive considering the number of parents who would want their wards to perform excellently well in their education and also adults who would want to learn how to read and write and also obtain high school diplomas. As a standard private tutorial services provider, we are ready to take advantage of any opportunity that comes our way.

Every business faces a threat or challenge at any part of the life cycle of the business. These threats can be external or internal. This shows the importance of a business plan, because most threats or challenges are to be anticipated and plans put in place to cushion what effect they might bring to the tutorial school.

Some of the threats that we are likely going to face as a private tutorial services provider operating in the United States of America are unfavorable government policies that might affect tutorial services, the arrival of a competitor within our location of operations and global economic downturn which usually affects spending / purchasing power. There is hardly anything we can do as regards these threats other than to be optimistic that things will continue to work for our good.

7. MARKET ANALYSIS

• Market Trends

The trend in the private tutorial line of business is that the keys to attracting students is the educational performance and the pass rate of their students in national exams. Any private tutorial services provider that has good records will always thrive.

The demand for private tutorial services is driven by the fact that most schools cannot meet the educational criteria for all the students, and also the need to ensure that students meet up with educational standards nationally and internationally as well as get their grades up, this is where private tutorial services providers come in.

The economic downturn hasn’t really affected this industry, especially in countries that believe in the efficacy of education. The areas you would need to spend heavily on is in ensuring that your teachers are well paid, their teaching style is up to standard, your advertisements, and insurance.

8. Our Target Market

Even though Brainers® Private Tutors Services will initially serve high school students and those enrolling for adult education and later grow the tutorial school to accommodate middle school students As a standard private tutorial services provider, Brainers® Private Tutors Services offers a wide range of tutorial services hence we are well trained and equipped to services a wide range of students (adults and elderly inclusive).

Our target market as a private tutorial services provider cuts across people of different class and people from all walks of life. We are coming into the tutorial / education industry with a business concept that will enable us work with the students at different learning stages.

Below is a list of the students that we have specifically design our tutorial services for;

• High school students
• Adults and Elderly who would want to enroll for adult education
• Middle school students

Our competitive advantage

This field is a highly intense one because of the level of quality service offerings by home tutors and tutorial schools, who are more pressured to deliver better services, lifting the pressure off traditional schools. Due to this pressure, there is a jostling amongst the different home tutors and tutorial schools to get more students, thereby increasing their earnings as well.

Hence, schools are besieged by requests to offer home tutorials to the students.  It is for that reason that tutorial schools have had to step up on advertisements and publicity to retain an edge over competitors. Home tutors aren’t left out of this competition as well.

We are quite aware that to be highly competitive in the tutorial / education industry means that you should be able to deliver consistent quality service, your students should be able to experience remarkable difference and improvement and you should be able to meet the expectations of both students and parents alike.

Brainers® Private Tutors Services might be a new entrant into the tutorial / education industry in the United States of America, but the management staffs and owners of the business are considered gurus. They are people who are core professionals, licensed and highly qualified educationist at various levels of learning in the United States. These are part of what will count as a competitive advantage for us.

Lastly, our employees (tutors) will be well taken care of, and their welfare package will be among the best within our category (startups home tutors / tutorial centers in the United States) in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Brainers® Private Tutors Services is established with the aim of maximizing profits in the tutorial / education industry and we are going to go all the way to ensure that we do all it takes to attract students on a regular basis. Brainers® Private Tutors Services will generate income by offering the following tutorial services;

10. Sales Forecast

One thing is certain, there would always be parents and students who would need that extra coaching or push in their education to be able to achieve their educational goals and as such the services of tutorial centers / home tutors will always be needed.

We are well positioned to take on the available market in Los Angeles – California and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the private tutorial business and our student base.

We have been able to critically examine the tutorial / education market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions that are peculiar to similar startups in Los Angeles – California.

Below are the sales projections for Brainers® Private Tutors Services, it is based on the location of our private tutorial business and of course the wide range of subjects that we will be offering;

• First Fiscal Year-: $75,000
• Second Fiscal Year-: $150,000
• Third Fiscal Year-: $350,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and natural disasters within the period stated above. So, there won’t be any major competitor offering same additional services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

We are mindful of the fact that there are stiffer competitions amongst private tutorial services provider in the United States of America, hence we have been able to hire some of the best marketing experts to handle our sales and marketing.

Our sales and marketing team will be recruited base on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of Brainers® Private Tutors Services. We will also ensure that our students’ excellent results from national exams and other exams speaks for us in the market place; we want to build a standard and first – class private tutorial services business that will leverage on word of mouth advertisement from satisfied clients (both individuals and corporate organizations).

Our goal is to grow our private tutorial services business to become one of the top 10 private tutorial business in the United States of America which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in Los Angeles – California but also in other cities in the United States of America.

Brainers® Private Tutors Services is set to make use of the following marketing and sales strategies to attract clients;

• Introduce our private tutorial services by sending introductory letters alongside our brochure to schools, parents / household and key stake holders in Los Angeles – California
• Print out fliers and business cards and strategically drop them in schools, libraries and even student organizations.
• Creating a website, allows parents to be able to look you up, and also allows you to post general study tips, giving you an added advantage.
• Use friends and family to spread word about your private tutorial business
• Introduce yourself to learning specialists, school coaches, school administrators, teachers, guidance counselors especially as they are with students everyday
• Call up schools – either private or public – and intimate them of our services
• Post information about your private tutorial services on bulletin boards in places like schools, libraries, and local coffee shops.
• Placing a small or classified advertisement in the newspaper, or local publication about our private tutorial services
• Using tutorial referral networks such as agencies that will help match students with our private tutorial services.
• Joining relevant association or body that will enable us network and meet others in same industry.
• Advertising online by using an advertising platform such as Google Adwords, that will allow us place text advertisements alongside on websites with related contents, and along results from search engines.
• Advertise our private tutorial business in relevant educational magazines, newspapers, TV stations, and radio station.
• Attend relevant educational expos, seminars, and business fairs et al
• Engage direct marketing approach
• Encourage word of mouth marketing from loyal and satisfied clients (students)

11. Publicity and Advertising Strategy

We have been able to work with our brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market. We are set to become the number one choice for both parents and students in the whole of Los Angeles – California which is why we have made provisions for effective publicity and advertisement of our private tutorial services.

Below are the platforms we intend to leverage on to promote and advertise Brainers® Private Tutors Services;

• Place adverts on both print (community based newspapers and magazines) and electronic media platforms
• Sponsor relevant community based events / programs
• Leverage on the internet and social media platforms like; Instagram, Facebook, Twitter, YouTube, Google + et al to promote our brand
• Install our Bill Boards on strategic locations all around Los Angeles – California
• Engage in road show from time to time in targeted neighborhoods
• Distribute our fliers and handbills in target areas
• Contact schools by calling them up and informing them of your private tutorial services, and the advantage our private tutors has over the others.
• Passing general information via the private tutorial school’s social media handles like twitter, Facebook, Google hangouts etc.
• Ensure that all our tutors wear our branded shirts and all our vehicles are well branded with our schools’ logo et al.

12. Our Pricing Strategy

Generally, for tutorial services (home tutors and tutorials for the physically challenged inclusive), flat fees on a weekly or monthly basis is what is obtainable. As a result of this, Brainers® Private Tutors Services will charge our students flat fees except for few occasions where there will be need for us to charge special students on hourly basis.

At Brainers® Private Tutors Services we will keep our fees below the average market rate for all of our students by keeping our overhead low and by collecting payment in advance.  In addition, we will also offer special discounted rates to all our students at regular intervals.

We are aware that there are some students that would need special assistance, we will offer flat rate for such services that will be tailored to take care of such students’ needs.

• Payment Options

The payment policy adopted by Brainers® Private Tutors Services is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Brainers® Private Tutors Services will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via credit cards / Point of Sale Machines (POS Machines)
• Payment via online bank transfer
• Payment via check
• Payment via mobile money transfer
• Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for services rendered without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for services rendered.

13. Startup Expenditure (Budget)

In setting up a private tutorial school business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a higher amount of capital as you would need to ensure that your employees are taken care of.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The capital for a home-based tutor might fall between $500 and $2,000, while that of a medium and large scale would definitely be higher.

The materials and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked. As for the detailed cost analysis for starting a private tutorial school business; it might differ in other countries due to the value of their money.

However, this is what it would cost us in the United of America;

• Business incorporating fees in the United States of America will cost – $750.
• The budget for Liability insurance, permits and license will cost – $3,500
• Acquiring an office space or warehouse that will accommodate the number of teaching and non – teaching staff (Re – Construction of the facility inclusive) will cost – $35,000.
• Equipping the office (computers, printers, projectors, markers, pens and pencils, furniture, telephones, filing cabinets, and electronics) will cost – $10,000
• Launching an official Website will cost – $500
• Additional Expenditure such as Business cards, Signage, Adverts and Promotions will cost – $5,000

While a home tutor might not have to incur all these expenses but going by the above report, we will need an average of fifty thousand dollars – $50,000 to start a small – scale private tutorial school business in the United States of America.

Generating Funds / Startup Brainers® Private Tutors Services

Brainers® Private Tutors Services is a partnership business that is owned and managed by Tommy Dyer, Zoe Johnson and Julius Fox. They are the sole financial of the business which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources.

These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings and sale of his stocks
• Generate part of the start – up capital from friends and other extended family members
• Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $10,000 (Personal savings $8,000 and soft loan from family members $2,000) and we are at the final stages of obtaining a loan facility of $40,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have, the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Brainers® Private Tutors Services is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running. We know that one of the ways of gaining approval and winning customers over is to offer our home tutor services a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Brainers® Private Tutors Services will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

• Business Name Availability Check: Completed
• Business Incorporation: Completed
• Opening of Corporate Bank Accounts various banks in the United States: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of All form of Insurance for the Business: Completed
• Securing a small office facility (Renovation of the facility inclusive): In Progress
• Conducting Feasibility Studies: Completed
• Generating part of the start – up capital from the founders: Completed
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of The Private Tutorial Schools’ Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of the Needed furniture, office equipment, electronic appliances and facility facelift: In progress
• Creating Official Website for the Private Tutorial School: In Progress
• Creating Awareness for the private tutorial school in Los Angeles – California: In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with vendors and key players in the education industry: In Progress

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