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Bookkeeping Business Plan Template

Written by Dave Lavinsky

Bookkeeping Business Plan

You’ve come to the right place to create your Bookkeeping business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Bookkeeping companies.

Below is a template to help you create each section of your Bookkeeping business plan.

Executive Summary

Business overview.

Pacific Bookkeeping is a new bookkeeping firm located in Seattle, Washington. The firm will focus on providing expert bookkeeping services and exceptional customer service. We will help both small businesses and individuals and provide them with tax preparation, forecasting, budgeting, and other bookkeeping/accounting services.

Pacific Bookkeeping is led by Rebecca Stone, an experienced accountant who has been managing a large bookkeeping firm in Seattle, Washington for the past ten years. She graduated from Washington State University with an accounting degree and has been working at a large payroll firm since then, starting at an entry-level position and working her way up to a management-level role. Her experience and education have fully equipped her to run her own local bookkeeping firm.

Product Offering

Pacific Bookkeeping will provide a full range of bookkeeping services for individuals and small businesses. Some of these services include:

  • Recording invoices
  • Tax filing and preparation
  • Financial reporting
  • Payroll processing
  • Monitoring accounts receivable
  • Documenting receipts
  • Forecasting
  • Customer analysis

Customer Focus

Pacific Bookkeeping will primarily serve individuals and small businesses in the Seattle, Washington area. The city is home to over four million residents and around 100,000 businesses and many of them have a need for professional bookkeeping services. We will offer a wide variety of bookkeeping services in order to serve as many customers as we can in this target market.

Management Team

Pacific Bookkeeping is led by Rebecca Stone, an experienced accountant who has been working at a large bookkeeping firm in Seattle, Washington for the past ten years. She graduated from Washington State University with an accounting degree and then began working at the firm, starting at an entry-level position and working her way up to a management-level role. Though she has never run an accounting firm of her own, her experience has given her an in-depth knowledge of the bookkeeping industry, including the operations side (e.g., running day-to-day operations) and the business management side (e.g., staffing, marketing, etc.).

Success Factors

Pacific Bookkeeping will be able to achieve success by offering the following competitive advantages:

  • Location: Pacific Bookkeeping is centrally located in the community, which provides ease of access for clients. The firm’s office will be located between the retail and business districts, making it accessible to a larger customer base.
  • Competitive pricing: Pacific Bookkeeping’s pricing is more affordable than its closest competitors.
  • Management: The management team has years of accounting experience that allows the company to market to and serve clients in a much more sophisticated manner than competitors.
  • Relationships: Having lived in the community for over 20 years, Rebecca Stone knows all of the local leaders, newspapers, and other influencers. As such, it will be relatively easy for Pacific Bookkeeping to build brand awareness and an initial customer base.

Financial Highlights

Pacific Bookkeeping is seeking a total funding of $200,000 of debt capital to open its bookkeeping firm. Funding will also be dedicated towards three months of overhead costs including the payroll of the staff, rent, and marketing costs. The breakout of the funding is below:

  • Office space build-out: $20,000
  • Office equipment, supplies, and materials: $10,000
  • Three months of overhead expenses (payroll, rent, utilities): $150,000
  • Marketing costs: $10,000
  • Working capital: $10,000

Pacific Bookkeeping Financial Projections

Company Overview

Who is pacific bookkeeping, pacific bookkeeping’s history.

Once her market analysis was complete, Rebecca Stone began surveying local office spaces for lease and identified an ideal location for the bookkeeping firm. Rebecca Stone incorporated Pacific Bookkeeping as a Limited Liability Corporation in January 2023.

Once the lease is finalized on the office space, interior design work can begin to make the office an appealing place to meet with clients.

Since incorporation, the company has achieved the following milestones:

  • Located available office space for rent that is ideal for the bookkeeping firm
  • Developed the company’s name, logo, and website
  • Hired an interior decorating company to design and furnish the office
  • Determined equipment and necessary supplies
  • Began recruiting key employees

Pacific Bookkeeping’s Services

Industry analysis.

The United States Bookkeeping Industry is forecast to generate more than $66B this year. According to research reports, the largest bookkeeping firm in America generates approximately $9.5B annually. There are currently over 1.5M bookkeepers employed throughout the United States.

The top bookkeeping firms industry-wide are Automatic Data Processing (ADP) ($9.5B in annual revenue), Intuit ($7.8B in annual revenue), and Paychex ($4.0 in annual revenue). All other bookkeeping firms in the United States combined generate approximately $43.5B in annual revenue. An estimated 42% of industry revenue is generated through payroll services. Additional services such as billing, general accounting, tax preparation, and bookkeeping make up the remainder.

One of the biggest challenges for bookkeeping firms is the ability to keep up with changes in regulations. Additional hurdles include recruiting and retaining high-quality employees, keeping up with evolving technology, and acquiring new clients.

However, despite the challenges, the bookkeeping industry is expected to grow significantly throughout the rest of the decade. According to Data Intelo, the industry is expected to grow at a compound annual growth rate of 9.5% from now until 2030. This large growth shows that bookkeeping services are still in high demand, meaning that Pacific Bookkeeping has a solid chance of succeeding and maintaining a profit.

Customer Analysis

Demographic profile of target market.

Pacific Bookkeeping will serve individuals and small businesses in the community of Seattle, Washington, and its surrounding areas. Seattle has thousands of individuals and small businesses that would benefit from affordable bookkeeping services.

The precise demographics for Seattle, Washington are:

Customer Segmentation

Pacific Bookkeeping will primarily target the following customer profiles:

  • Individuals
  • Small businesses and nonprofits
  • Government organizations

Competitive Analysis

Direct and indirect competitors.

Pacific Bookkeeping will face competition from other companies with similar business profiles. A description of each competitor company is below.  

Young & Mitchell

Founded in the 1930s, Young & Mitchell has intentionally remained a small business so that the core group of professionals within the company could get to intimately know each one of their clients. The company is one of the leading tax firms in the Four State Region and offers financial guides and tax tools for individuals for free. Listed below is an outline of the services that the company offers according to its website:

  • Tax Preparation and Planning Services
  • Assurance and Advisory Services
  • Estate and Trust Planning and Tax Preparation
  • Bookkeeping/Write-up
  • IRS Representation
  • Accounting Services
  • Audits, Reviews, and Compilation
  • QuickBooks Accounting Help and Assistance
  • Entity Selection and Restructuring
  • Payroll Services

A Plus General Bookkeeping Services

A Plus General Bookkeeping Services is a bookkeeping firm that specializes in financial strategy and consulting for businesses of all sizes. The firm has been in business for over a decade and has acquired a loyal client base.

Clients may work with accountants in person, over the phone, through email, on video conferencing software, or completely through a new digital application. Although this firm has an excellent track record for service, it is also the most expensive bookkeeping company on the market.

Smith Brothers Accounting

Established in 1974, Smith Brothers Accounting is a privately held accountant practice that offers a wide variety of financial services including tax planning and preparation, payroll processing, financial planning, and small business accounting. Smith Brothers Accounting serves individuals and businesses.

Smith Brothers Accounting Services:

  • Business Services
  • Tax Services
  • Individual Services
  • Notary Services

Competitive Advantage

Pacific Bookkeeping will be able to offer the following advantages over the competition:

Marketing Plan

Brand & value proposition.

Pacific Bookkeeping will offer a unique value proposition to its clientele:

  • Client-focused bookkeeping services
  • Service built on long-term relationships
  • Thorough knowledge of the latest regulations
  • Big-firm expertise in a small-firm environment

Promotions Strategy

The promotions strategy for Pacific Bookkeeping is as follows:

Pacific Bookkeeping understands that the best promotion comes from satisfied customers. The company will encourage its clients to refer others by providing economic or financial incentives for every new client produced. This strategy will increase in effectiveness after the business has already been established.


Pacific Bookkeeping will invest heavily in developing a professional website that displays all of the features and benefits of the bookkeeping company. It will also invest heavily in SEO so that the brand’s website will appear at the top of search engine results.

Social Media Marketing

Social media is one of the most cost-effective and practical marketing methods for improving brand visibility. The company will use social media to develop engaging content and post customer reviews that will increase audience awareness and loyalty.

Special Offers

Offers and incentives are an excellent approach to assisting businesses in replenishing the churn in their customer base that they lose each year. The company will introduce special offers to attract new clients and encourage repeat business.

Pacific Bookkeeping’s pricing will be moderate so consumers feel they receive great value when purchasing the bookkeeping services. The client can expect to receive quality bookkeeping services at a more affordable price than what they pay at other accounting firms.

Operations Plan

The following will be the operations plan for Pacific Bookkeeping.

Operation Functions:

  • Rebecca Stone is the Owner and CEO of Pacific Bookkeeping. She will be in charge of the executive and operations aspects of the business. She will also provide bookkeeping services for her initial clients until she hires a full staff of accountants, bookkeepers, and tax preparation professionals.
  • Rebecca is joined by Rhonda Wolfe who will be the company’s Administrative Assistant. She will help Rebecca with the administrative functions of the business.
  • Rebecca is also joined by Samual Wright. He will act as the Marketing Manager and manage all the marketing and advertising functions for Pacific Bookkeeping.
  • As the firm grows and takes on more clients, Rebecca will hire a team of experienced accountants, bookkeepers, and tax preparation professionals to help with the company’s service functions.


Pacific Bookkeeping will have the following milestones completed in the next six months.

  • 3/202X Finalize lease agreement
  • 4/202X Design and build out Pacific Bookkeeping
  • 5/202X Hire and train initial staff
  • 6/202X Kickoff of promotional campaign
  • 7/202X Launch Pacific Bookkeeping
  • 8/202X Reach break-even

Financial Plan

Key revenue & costs.

Pacific Bookkeeping’s revenues will come primarily from its bookkeeping services. The major costs for the company will include the salaries of the staff, marketing spending, and the rent for a prime location in Seattle.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and pay off the startup business loan.

  • Annual rent: $50,000
  • Year 3: 100
  • Year 4: 125
  • Year 5: 150

Financial Projections

Income statement, balance sheet, cash flow statement, bookkeeping business plan faqs, what is a bookkeeping business plan.

A bookkeeping business plan is a plan to start and/or grow your bookkeeping business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Bookkeeping business plan using our Bookkeeping Business Plan Template here .

What are the Main Types of Bookkeeping Businesses?

There are a number of different kinds of bookkeeping businesses , some examples include: Traditional Bookkeeping and Accounting Business, Tax Preparation Services, Payroll Services, and Billing Services.

How Do You Get Funding for Your Bookkeeping Business Plan?

Bookkeeping businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Bookkeeping Business?

Starting a bookkeeping business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Bookkeeping Business Plan - The first step in starting a business is to create a detailed bookkeeping business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your bookkeeping business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your bookkeeping business is in compliance with local laws.

3. Register Your Bookkeeping Business - Once you have chosen a legal structure, the next step is to register your bookkeeping business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your bookkeeping business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Bookkeeping Equipment & Supplies - In order to start your bookkeeping business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your bookkeeping business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful bookkeeping business:

  • How to Start a Bookkeeping Business

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Bookkeeping Business Plan Template

Written by Dave Lavinsky Bookkeeping Business Plan Template

Bookkeeping Business Plan

Over the past 20+ years, we have helped over 9,000 entrepreneurs create business plans to start and grow their bookkeeping companies. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a bookkeeping business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Bookkeeping Business Plan?

A business plan provides a snapshot of your business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Bookkeeping Business

If you’re looking to start your own bookkeeping business or grow an established business, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your bookkeeping business in order to improve your chances of success. Your business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Bookkeeping Startups

With regards to funding, the main sources of funding for a bookkeeping business are personal savings, credit cards, bank loans, and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable. But they will want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.

The second most common form of funding for a bookkeeping company is angel investors. Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding or, like a bank, they will give you a loan.

Finish Your Business Plan Today!

How to write a business plan for a bookkeeping company.

Your business plan should include 10 sections as follows:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of business you are operating and the status; for example, are you a startup, do you have a bookkeeping business that you would like to grow, or are you operating a chain of bookkeeping companies.

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the bookkeeping business industry. Discuss the type of business you are operating. Detail your direct competitors. Give an overview of your target market. Provide a snapshot of your marketing strategy. Identify the key members of your team. And offer an overview of your financial plan.

Company Analysis

In your company analysis, you will detail the type of bookkeeping business you are operating.

For example, you might operate one of the following types:

  • Traditional Bookkeeping and Accounting Business : the traditional bookkeeping and accounting business can provide the entire range of bookkeeping services, including maintaining journals and ledgers, balancing and reconciling accounts, preparing payroll, preparing and filing taxes, and providing billing and collection services.
  • Tax Preparation Services : this type of bookkeeping business primarily prepares, reviews, and/or files tax returns and supplementary documents.
  • Payroll Services : this type of bookkeeping business typically collects payroll information, processes paychecks, processes withholdings, and files reports.
  • Billing Services : this type of bookkeeping business deals with sending bills and collecting payments.

In addition to explaining the type of business you operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include sales goals you’ve reached, new store openings, etc.
  • Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the bookkeeping business.

While this may seem unnecessary, it serves multiple purposes.

First, researching the bookkeeping industry educates you. It helps you understand the market in which you are operating. 

Secondly, market research can improve your strategy particularly if your research identifies market trends. For example, it would be helpful to ensure your plan takes into account the seasonal nature of certain services such as tax preparation.

bookkeeping industry growth outlook

The following questions should be answered in the industry analysis section:

  • How big is the bookkeeping industry (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential market for your bookkeeping business. You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section must detail the customers you serve and/or expect to serve.

The following are examples of customer segments : families, entrepreneurs, businesses, retirees, etc.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of bookkeeping business you operate. Clearly, families would want different pricing and product options and would respond to different marketing promotions than established businesses.

Try to break out your target market in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the customers you seek to serve. Because most bookkeeping companies primarily serve customers living in the same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your business clients.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other bookkeeping services and companies.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes accountants, companies’ internal accounting departments, professional employer organizations, and entrepreneurs/individuals doing their own bookkeeping. You need to mention such competition to show you understand that not everyone engages in bookkeeping services.

With regards to direct competition, you want to detail the other bookkeeping companies with which you compete. Most likely, your direct competitors will be bookkeeping companies located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

  • What types of customers do they serve?
  • What services do they offer?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you provide superior bookkeeping services?
  • Will you provide bookkeeping services that your competitors don’t offer?
  • Will you make it easier or faster for customers to acquire your services?
  • Will you provide better customer service?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a bookkeeping business plan, you should include the following:

bookkeeping marketing plan diagram

Product : in the product section, you should reiterate the type of business that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to account reconciliation, will you offer services such as tax preparation?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections, you are presenting the services you offer and their prices.

Place : Place refers to the location of your business. Document your location and mention how the location will impact your success. Discuss how your location might provide a steady stream of customers. 

Promotions : the final part is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

  • Email marketing to prospective clients
  • Advertising in local papers and magazines
  • Reaching out to local bloggers and websites 
  • Social media advertising
  • Pay per click advertising
  • Local radio advertising
  • Banner ads at local venues

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your bookkeeping business such as serving customers, procuring supplies, keeping the office clean, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to serve your 1,000th customer, or when you hope to reach $X in sales. It could also be when you expect to hire your Xth employee or launch a new location.

Management Team

To demonstrate your bookkeeping business’s ability to succeed as a business, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company. 

Ideally, you and/or your team members have direct experience in the bookkeeping or accounting business. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in bookkeeping businesses and/or successfully running small businesses.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you serve 10 customers per week or 20? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

bookkeeping sales forecast

Balance Sheets While balance sheets include much information, to simplify them to the key items you need to know about, balance sheets show your assets and liabilities. For instance, if you spend $100,000 on building out your bookkeeping business, that will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $100.000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement Your cash flow statement will help determine how much money you need to start or grow your business and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a bookkeeping or accounting business:

  • Location build-out including design fees, construction, etc.
  • Cost of equipment like computers and software
  • Cost of maintaining an adequate amount of office supplies
  • Payroll or salaries paid to staff
  • Business insurance
  • Taxes and permits
  • Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office design blueprint or location lease.

Bookkeeping Business Plan Summary

Putting together a business plan for your bookkeeping business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will have an expert bookkeeping business plan; download it to PDF to show banks and investors. You will really understand the bookkeeping business, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful bookkeeping business.

Bookkeeping Business Plan FAQs

What is the easiest way to complete my bookkeeping business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your Bookkeeping Business Plan.

What is the Goal of a Business Plan's Executive Summary?

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of bookkeeping business you are operating and the status; for example, are you a startup, do you have a bookkeeping business that you would like to grow, or are you operating a chain of bookkeeping businesses.

Don’t you wish there was a faster, easier way to finish your Bookkeeping business plan?

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Other Helpful Business Plan Articles & Templates

Business Plan Template & Guide for Small Businesses

Creating your business plan

It’s time to get things down on paper. Your business plan is vital to reality checking all those ideas you have.

What to do on day zero

If you already know what you want to be called, lock down the name and register the URL. Now take some time to see what’s working for other bookkeepers. Find the ones in your area and check out their websites – plus their LinkedIn and Facebook profiles – to see what makes them tick. How do they speak to the market? What services do they offer? How much do they charge? Use this research to help start the plan for your bookkeeping business.

But what if I already know the plan?

It’s great if you already know how you’re going to get started, but it’s still important to write everything down. For one thing, you’ll want to record all your golden ideas before they’re forgotten. Plus the writing process will help you interrogate those ideas.

Putting them on a timeline, costing them out, and fitting them around each other might reveal a thing or two. Perhaps some assumptions will need to be rethought, or some ideas will have to be skipped in favor of others. It’s a great way to organize your thinking.

Start with a working one-pager

The key to a business plan is to start out simple, and build on it as you go. Begin with a few headings and bullet points that map out your vision, goals, milestones and predictions.

Don’t let it get out of hand or bog you down. That’s not what a business plan is for. It’s supposed to help you get started. So set yourself a target of producing a one page plan to start.

Choose your words carefully

Decide how you’re going to talk about your business, and which words you’ll use. It’ll be helpful in settling on a value proposition and relating to clients. You can use your chosen terms in your elevator pitch, on your website, in blurbs about your business – and in your business plan.

Sections for a one-page business plan

1. Value proposition: Explain why clients will be better off with you.

2. The problem you’re solving: Describe the status quo and say why it’s not ideal.

3. Target market and competition: Profile the clients you want, and the bookkeeping solutions they use now.

4. Sales and marketing: Show how you’ll reach your target market, and what you’ll say to them.

5. Budget and sales: Work out your costs and predict how much you can earn over the first couple of years.

6. Milestones: Identify all the things that need to happen and map them against a timeline.

7. The team: Identify the people that will be involved (including consultants) and outline their roles.

8. Funding: Show how you’ll bankroll the business, especially as you wait for fees to start rolling in.

9. Contingency plan: What will you do if your cash flow isn’t what you budgeted?

You may eventually draw up a longer business plan, or you may stick with a short one. It depends on your working style, and the level of risk you’re taking on. Your plan will probably be more detailed if you’re taking on a lot of debt.

You can download a copy of our one-page or multi-page business plan template .

Staying alive

Once you’ve got your plan nailed down, remember you really don’t. You should treat your plan as a living document and keep tweaking it as things evolve. That’s another reason why it’s good to have a short plan, which you’re much more likely to update as you go. Try to be agile and open to change.

The discipline of maintaining your business plan will help you:

  • discover and solve problems – putting things in black and white will show up holes in your thinking.
  • get feedback from others – you can share your plan to get feedback from trusted advisors.
  • go for more finance – an up-to-date business plan (and budget) means you’re always ready to apply for loans.
  • guide growth – regular focus on the big picture will help you make strategic decisions rather than instinctive ones.

Have a succession plan

You will also need a succession plan. What will happen when you step away from the business? Will you sell it? Who to? A family member, a staff member, or someone on the open market?

A good succession plan will make sure the business can survive and thrive without you. That it will perform for its clients and its new owners. And it should give you the flexibility to step away from the business at short notice, if required or desired.

Learn more in our guide to succession planning.

Xero does not provide accounting, tax, business or legal advice. This guide has been provided for information purposes only. You should consult your own professional advisors for advice directly relating to your business or before taking action in relation to any of the content provided.

Starting a bookkeeping business

Work through the big decisions around accreditation, services to offer, fees to charge, and how to find clients.

You’ll need some training and certification to become a professional bookkeeper. Find out where this is available.

With a foundation of knowledge, skills and experience, take the next steps in setting up as a bookkeeper.

You need to nail down what services you’ll offer, who to, and how. Don’t promise more than you’re able to deliver.

Designing your bookkeeping business around a specific type of client or your strengths can be a successful way to go.

How do you walk the line between profitable for you and affordable for your clients? And help clients budget?

You might deliver an awesome service at a great price, but what if no one knows? Let’s look at marketing your services.

Download the bookkeeping business guide

A guide to help you work through the big decisions around starting a bookkeeping business. Fill out the form to receive the guide as a PDF.

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Understanding the Legal Requirements

Acquiring bookkeeping skills, creating a business plan for your bookkeeping business, marketing strategies for your bookkeeping business, managing finances in your bookkeeping business, acquiring clients for your bookkeeping business, is bookkeeping a profitable business, can you start your own bookkeeping business, how much should i charge my bookkeeping clients, the bottom line.

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How to Start Your Own Bookkeeping Business: Essential Tips

Understanding the legal requirements

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Starting a bookkeeping business is something you might be interested in if you naturally love numbers and want to break free of the traditional nine-to-five. It’s possible to offer bookkeeping services to clients in person or remotely, which may be ideal if you would prefer a work-at-home job.

Before starting a bookkeeping business, you’ll first need to know the basics of operating legally. It’s also helpful to understand how to market your services and manage the financial side of running a business.

Key Takeaways

  • A degree in accounting is not required to start a bookkeeping business, though a certification in bookkeeping can be helpful to have.
  • You’ll need to choose a business structure, and register your business with the proper state authorities if required by law where you live.
  • If you plan to hire employees, you may need to obtain workers’ compensation insurance in compliance with state law.
  • Developing a solid marketing plan can help you build your brand and attract clients to your business.

The legal requirements for starting a bookkeeping business are similar to any other type of business. Some of the most important things you’ll need include:

  • Selecting a business structure (i.e., sole proprietorship, limited liability company, etc.)
  • Choosing a name for the business
  • Registering your business with the proper state agencies
  • Obtaining a federal Employer Identification Number (EIN) and state identification numbers, if necessary
  • Applying for any necessary licenses or permits
  • Opening a business bank account
  • Getting business insurance , including liability coverage and/or home-based business insurance

The exact requirements for starting a small business will depend on the state in which you live. You may need to contact your secretary of state or department of revenue for more information on what paperwork you may need to complete to legally establish your bookkeeping business.

There may be additional steps required if you plan to hire employees for your business. For instance, you may need to obtain workers’ compensation insurance. The requirements for workers’ compensation vary by state. For instance, California requires workers’ compensation for all employers, regardless of the number of employees. In Alabama, on the other hand, businesses are not required to purchase workers’ compensation insurance if they have fewer than five employees.

Some states may impose steep penalties against businesses that fail to obtain workers’ compensation insurance.

Starting a bookkeeping business requires an understanding of accounting and bookkeeping practices. You may need to first complete a training program before you can launch.

For example, you might pursue any of the following:

  • Bookkeeping certification
  • Tax certification
  • Accounting software certification

Unlike the requirements to become an accountant, the training required to become a bookkeeper is less strenuous. It’s possible to find and complete an online training program from home.

As you compare online bookkeeping courses , consider the range of topics covered, the course format, and the cost. Whether it makes sense to obtain just one bookkeeping certification or additional tax and accounting software certificates can depend on your niche and the types of services you plan to offer. 

While a degree in accounting may be helpful for starting a bookkeeping business, it’s not an absolute requirement.

A business plan is a detailed overview of how you plan to launch and grow your business. There are several key elements that are typically included in a comprehensive business plan. Here’s what yours might look like as you draft a plan for your bookkeeping business.

  • Executive summary : The executive summary should offer a brief overview of what your business is about, your mission, and how you’ll be successful. Your mission statement can also include information about your employees (if you plan to hire any) and your plans for growth.
  • Company description : Your company description is an opportunity to provide additional details about your business, including who you plan to serve and what problems you’ll solve for your clients.
  • Market analysis : Market analysis allows you to look at your competitors and identify their strengths and weaknesses. Completing this section can help you better understand what makes your bookkeeping business unique.
  • Organization and management : This section should describe how your business is legally structured and who’s responsible for running it. If you’re operating as a one-person business, this part of your plan will likely be brief.
  • Services : In the services section, you can expand on what types of services you plan to offer as a bookkeeper and who you expect your customers to be.
  • Marketing : How you market your bookkeeping business can depend on your niche or target audience and what resources you have to invest in advertising. You’ll use this section to sketch out your marketing plans for attracting clients to your business.
  • Financial projections : This section is where you’ll outline how much revenue and profit you expect to make from the business.

Having a business plan to start a bookkeeping business isn’t a requirement, but creating one can help you get some clarity on what your goals are and how you plan to proceed with growing the business. Even if you’re just planning to offer bookkeeping services remotely as a sole proprietor , it can still be helpful to flesh out the exact steps you’ll need to take to succeed.

A business plan may be required if you plan to apply for business financing from banks or investors.

When you start any new business, you can’t expect customers or clients to magically find you. Instead, you’ll have to invest some time (and perhaps, money) in marketing your business.

If you’re specifically interested in working as a bookkeeper remotely, establishing a website and social media profiles may be a starting point for your marketing plan. Both can make it easier for potential clients to find you in online searches. You can also leverage social media to build your brand and increase your visibility.

Aside from a website and social media, there are some other options you might consider for marketing your services. They can include:

  • Using LinkedIn to build out your professional network and establish credibility
  • Joining a local meetup group of bookkeepers in your area
  • Joining a professional business association in your area
  • Participating in local small business events
  • Seeking out opportunities to be a guest on podcasts in the finance niche
  • Offering a seminar or workshop, either online or in person

When planning your marketing strategy , it’s important to think about the message you want to send to prospective clients. That message should be consistent across all of the channels you use to market your business, whether that includes YouTube, Facebook, TikTok, or another platform. 

It’s also important to consider who your message is targeting. Your marketing content should speak to the needs and pain points of the types of customers you’re most interested in attracting to your business.

Keeping track of cash flow is essential for running any business. As you prepare to start your bookkeeping business, it’s important to keep track of your expenses, which may include:

  • Website hosting
  • Accounting software
  • Customer relationship management (CRM) software
  • Cloud storage fees
  • Home office supplies (if you’ll be working remotely)
  • Registration fees
  • Fees for certification or training
  • Marketing costs

Once your business gets under way, you can make a monthly budget to track your cash inflows and outflows. You’ll also need to give some thought to how you plan to invoice your clients for your services. That includes choosing when to send invoices , how quickly you expect them to be paid, and which payment methods you'll accept. 

Running a business also means paying taxes on your earnings. That includes income tax and estimated quarterly taxes . Generally, you’re required to make estimated quarterly tax payments to the Internal Revenue Service (IRS) if:

  • You expect to owe at least $1,000 in tax for the year, after subtracting withholding and refundable credits.
  • You expect your withholding and refundable credits to be the smaller of 90% of the tax shown on your current year’s return or 100% of the tax shown on your prior year’s return.

If your state imposes an income tax, you’ll also be responsible for making estimated tax payments to your state agency.

Opening a business bank account can make it easier to keep track of what funds go in and out. You can open a business bank account at a traditional bank, credit union, or online bank. You’ll need to provide your personal information, along with your business details, in order to open an account. Comparing fees, features, and accessibility can help you choose the best business bank account for your needs.

You might also consider applying for a business credit card to help cover expenses until you start making money. You can apply for a business credit card using your personal credit score and income ; business credit is not a requirement. If you’re considering a business credit card , you might want to look for one that offers a generous rewards program and/or charges no annual fee. 

Once you’ve covered all the legal aspects of starting your business, it’s time to start finding your first clients. There are a few ways you can go about doing this. These include:

  • Looking for remote bookkeeping opportunities on freelance job boards
  • Establishing profiles on sites like Fiverr or Upwork, which connect companies with freelance workers
  • Reaching out to local businesses to ask if they need bookkeeping services
  • Running ads on social media
  • Joining local small business directories
  • Offering a free consultation to local businesses
  • Asking friends, family, or other business owners for referrals

Once you start getting your first clients, it’s important to focus on customer satisfaction. Clients who are happy with your services are more likely to stay loyal and continue to hire you. They also may be willing to refer you to people they know who might need a good bookkeeper.

Bookkeeping has the potential to be a profitable business if you’re able to maintain a solid roster of clients who are willing to pay competitive rates for your services. A typically remote bookkeeper’s salary is just over $55,000 a year, but it’s possible to make much more than that, depending on your clientele and the rates you charge.

It’s possible to start a bookkeeping business from scratch, even if you don’t have a professional or educational background in accounting or bookkeeping. Having a degree or certification in either area could be an advantage, but it’s possible to acquire the skills you need to become a bookkeeper online. Likewise, you don’t need to have experience running a business, but that could also prove helpful.

The amount you should charge your bookkeeping clients can depend on a number of factors, including how much experience you have, which certifications you hold, the types of services you offer, and the types of individuals or businesses you work with. Someone who’s new to the profession, for example, may start their rates at $20 an hour, while someone with several years of experience may charge $35 an hour or more. Researching average bookkeeper salaries for your area can give you an idea of what your competitors may charge.

Starting a bookkeeping business can be a great opportunity to take control of your career. Before diving in, however, it’s important to understand what’s involved to get your new business up and running. The more prepared you are before launching, the greater your chances of succeeding as an expert bookkeeper.

U.S. Small Business Administration. “ Launch Your Business .”

Insureon. “ State Laws for Workers’ Compensation .”

U.S. Small Business Administration. “ Write Your Business Plan .”

Internal Revenue Service. “ Estimated Tax .”

Glassdoor. “ Remote Bookkeeper Salaries .”

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How to start a bookkeeping business – a step-by-step guide.

How to Start a Bookkeeping Business – Step-by-Step Guide

Bookkeeping is a tasking part of any small business. Small business owners know that time management , organization, and detail-orientation all need to go into keeping a strong system of accounting afloat. If these are skills you’ve mastered, you may consider starting your own bookkeeping business.

This step-by-step guide will map out the process to get started on your own bookkeeping business. We’ll cover building a bookkeeping plan, creating a strong accounting system, marketing and gaining clients and other helpful tips to get your business set up.

Here’s What We’ll Cover:

Benefits of Starting a Bookkeeping Business

Launch a thriving bookkeeping business, more resources for bookkeepers.

Perhaps you’ve worked as a bookkeeper for a larger company or firm and you’d like to branch out and start your own business . You may be ready to be your own boss, work virtually,  make your own hours, and build your own accounting software program.

There are some things you should consider when thinking about starting your own bookkeeping business. Learn the benefits of starting out on your own small business venture that will encourage you to take that leap.

FreshBooks And Bench Both Swiped Right, It Was Love At First Sight

You get to establish your own management style.

Different bookkeepers have different methods of accounting. Depending on your training, certification, and experience you’ll learn to navigate different strategies and dial in what will help your company succeed. Only you know what accounting style works best for you, choose a system that helps you thrive.

You can choose your hours.

As a small business owner , you get to decide how many clients you want to take on, how much money you want to make, and how many hours you want to work during the day.

You can personalize your business and grow at your own pace.

Build a marketing strategy that draws clients to your unique brand, while becoming familiar with the clients that you’re bringing in, and predict how they could support future business bookkeeping goals.

The great thing about starting your own bookkeeping business is that all of these decisions will be yours to make. You will be the one putting the work in, so creating a personalized business model will be what sets you apart from competition, and what will get you the most fulfilling feedback.

Step One: Draft a Business Plan

Take time to sit down and write out a business plan– a roadmap of what you’d like your business to look like. This can be as creative as you’d like, and include short-term and long-term goals that you have for your bookkeeping business.

Your business plan should define your purpose in wanting to start this new endeavour.  Be specific in what you’re trying to accomplish– what satisfies you about accounting and how you will amplify that satisfaction to create a practice of purpose?

Another key aspect of building your business plan will be finding your target audience. Again, it’s important to detect what potential clients you will be bringing in. Are you looking to get hired by small businesses bringing in large income ? Or freelancers starting out on their own?

Step Two: Create Your Accounting System

This step may be the most important aspect of beginning a successful bookkeeping business.

When you decide to go into business for yourself, a big part of your decision may be the thought of making your own hours and working less. The only way to make that transition a reality is by time management.

The key to time management is creating an effortless bookkeeping accounting system. This step may take trial and error but you will use your skills and experience to dial in a software program that is repeatable and strategic so that each client you decide to work with will be managed in the same structured pattern.

Having an effortless accounting system will be imperative when it comes to hiring on additional help for your business– as you could familiarize them with the existing software system and they could get started right away.

Step Three: Market to Prospective Clients

A successful business needs a strong marketing strategy from the start. By learning early on what your target audience is, you will gain huge insight on what procedures you need to take to keep your bookkeeping business at the top of potential clients’ radar.

Reference your initial business plan — what type of clientele are you aiming to serve? If you’re directing your accounting services to freelance businesses, you will implement practices that will be unique to serving freelancers, and that will encourage them to hire your business over a different bookkeeper.

Another aspect of marketing is dialing in your brand, which goes hand in hand with the type of clients you want to bring in. Knowing the market and what makes you stand out from other competitors will naturally draw your potential client base to your bookkeeping services .

Figure out what bookkeeping methods you’re good at (whether it be tax returns, payroll, financial data entry, insurance, etc.) and put emphasis on those services so that when potential clients see your website, they will know they want to work with you.

Step Four: Create a Business Website

When you dial in your business structure, accounting system, brand, and target audience, you’re ready to showcase it on a professional bookkeeping website.

Having a strong website will make you stand out against your competitors, and there are key elements to consider when building your platform.

  • Choose a Structure – Different website platforms have many different styles and structures to choose from. Find a clean, manageable layout that will not distract visitors from your services.
  • Make a Statement – What key statement do you want potential clients to remember that will set you apart from other professional bookkeepers and make them want to hire you? Fill guests in on your experience in the industry and they want to work with your company. Clients will prefer to work with an accredited professional bookkeeper– stating your certification and training could be useful.
  • Guide Your Clients – Having organized and accessible services on your website will allow you to get clients familiar with what your business has to offer. Let clients know if you provide online bookkeeping service and how you can connect virtually. Make your services, your unique brand, and your mission apparent to each client that finds your site.
  • Add Contact Information – How can clients contact you for your service? State where clients can find you online, via social media (linkedin, facebook, apps) and how they can get started and schedule a consultation with you.

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Step Five: Strive for Business Success

Once your bookkeeping business is underway, you will have to trust that your system will draw clients to you. Time management, experience, and consistent energy will all be factors in your business success.

Maybe you learn that you’re drawing in different clientele than you’d anticipated, or you need to hire more assistance to help with a growing workload– managing and adjusting minor details in the beginning stages of your business will help dial in your bookkeeping services.

All the while, as you navigate your new business, keep in mind the initial goals you made, and continue to feed consistent energy into bringing those goals to life as you build your professional practice.

One of the most rewarding parts of building your own business is that whatever you put into it, you will see the outcome and reap the benefits. As you move along in your business plan, you get to decide how much time, energy, and motivation you have to give to your endeavor. Business owners alike know that the more you put in, the more you’ll get out.

Whatever your motivation for starting a business of your own, if you take the steps to create a strong roadmap, build a successful accounting system, and draw in clients through an organized and professional website, soon enough you’ll have your first client and be reaching your business bookkeeping goals.

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Bookkeeping Business Plan Template

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Starting a bookkeeping business can be an exciting venture, but without a solid plan in place, it's easy to get lost in the numbers. ClickUp's Bookkeeping Business Plan Template is here to guide you through every step of the process, from defining your target market to projecting financial growth and outlining operational strategies. This template will help you:

  • Create a comprehensive roadmap for your bookkeeping business
  • Attract potential investors with clear financial projections and marketing strategies
  • Establish a profitable and successful bookkeeping business that stands out in the market

Don't miss out on this opportunity to kickstart your bookkeeping business with confidence and clarity!

Bookkeeping Business Plan Template Benefits

Creating a solid foundation for your bookkeeping business is essential for long-term success. The Bookkeeping Business Plan Template helps you achieve this by:

  • Setting clear, achievable goals for your business growth and development
  • Defining your target market and tailoring your services to meet their specific needs
  • Establishing realistic financial projections to attract potential investors and secure funding
  • Outlining effective marketing strategies to reach and attract clients
  • Streamlining operational processes for maximum efficiency and profitability

Main Elements of Bookkeeping Business Plan Template

To kickstart your bookkeeping business plan and attract potential investors, ClickUp's Bookkeeping Business Plan Template offers the following key features:

  • Custom Statuses: Track progress with statuses like Complete, In Progress, Needs Revision, and To Do to ensure every section of your business plan is accounted for
  • Custom Fields: Utilize custom fields such as Reference, Approved, and Section to input specific data like references, approval status, and categorization for detailed organization
  • Custom Views: Access various perspectives including Topics, Status, Timeline, Business Plan, and Getting Started Guide to easily navigate and manage different aspects of your bookkeeping business plan
  • Project Management: Benefit from time-saving tools like recurring tasks, Automations, and integrations to streamline workflows and ensure efficient collaboration with team members.

How To Use Bookkeeping Business Plan Template

Starting a bookkeeping business can be a fulfilling venture, but having a solid plan is crucial for success. follow these steps to effectively utilize the bookkeeping business plan template in clickup:, 1. define your business vision and mission.

Begin by outlining your business's vision statement, which describes where you see the company in the future, and the mission statement, which details the purpose and values of your bookkeeping business. Having a clear vision and mission will guide your decisions and keep you focused.

Utilize a Doc in ClickUp to draft your business vision and mission statements.

2. Analyze the market and competition

Research the bookkeeping market to identify your target audience, their needs, and the competitive landscape. Understanding the market trends and your competitors will help you position your business effectively and develop strategies to stand out.

Use the Table view in ClickUp to organize market research data and competitor analysis.

3. Define your services and pricing

Clearly outline the bookkeeping services you will offer, such as tax preparation, payroll management, or financial reporting. Determine your pricing structure based on market rates, your expertise, and the value you provide to clients.

Create custom fields in ClickUp to detail your services and pricing strategy.

4. Develop a marketing and sales strategy

Create a plan to reach potential clients and promote your bookkeeping services. Consider digital marketing tactics, networking events, and partnerships to attract clients. Additionally, establish a sales strategy to convert leads into long-term clients.

Utilize the Calendar view in ClickUp to schedule marketing campaigns and track sales activities.

5. Set financial goals and milestones

Establish realistic financial goals for your bookkeeping business, such as revenue targets, client acquisition numbers, or profitability margins. Break down these goals into achievable milestones to track your progress and make adjustments as needed.

Use Goals in ClickUp to set financial targets and Milestones to monitor your progress towards them.

Get Started with ClickUp’s Bookkeeping Business Plan Template

Entrepreneurs launching a bookkeeping business can utilize the Bookkeeping Business Plan Template in ClickUp to map out their company's vision and strategies for success.

To get started, click on “Add Template” to incorporate the Bookkeeping Business Plan Template into your Workspace. Ensure you specify the Space or location in your Workspace where you want to apply this template.

Next, invite relevant team members or collaborators to your Workspace to kickstart the planning process.

Now, leverage the template's features to craft a comprehensive business plan:

  • Utilize the Topics View to outline key areas such as financial projections, marketing strategies, and operational processes
  • Track progress by categorizing tasks into four statuses: Complete, In Progress, Needs Revision, To Do
  • Incorporate custom fields like Reference, Approved, Section to add specific details and streamline information
  • Explore different perspectives with five unique views: Status, Timeline, Business Plan, Getting Started Guide, to gain insights and plan effectively
  • Update statuses as tasks progress to keep stakeholders informed and monitor overall productivity

Stay organized and focused as you build the foundation for your successful bookkeeping business.

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How To Write a Winning Accounting and Bookkeeping Business Plan + Template

Creating a business plan is essential for any business, but it can be especially helpful for accounting and bookkeeping businesses who want to improve their strategy and/or raise funding.

A well-crafted business plan not only outlines the vision for your company, but also documents a step-by-step roadmap of how you are going to accomplish it. In order to create an effective business plan, you must first understand the components that are essential to its success.

This article provides an overview of the key elements that every accounting and bookkeeping business owner should include in their business plan.

Download the Ultimate Business Plan Template

What is an Accounting and Bookkeeping Business Plan?

An accounting and bookkeeping business plan is a formal written document that describes your company’s business strategy and its feasibility. It documents the reasons you will be successful, your areas of competitive advantage, and it includes information about your team members. Your business plan is a key document that will convince investors and lenders (if needed) that you are positioned to become a successful venture.

Why Write an Accounting and Bookkeeping Business Plan?

An accounting and bookkeeping business plan is required for banks and investors. The document is a clear and concise guide of your business idea and the steps you will take to make it profitable.

Entrepreneurs can also use this as a roadmap when starting their new company or venture, especially if they are inexperienced in starting a business.

Writing an Effective Accounting and Bookkeeping Business Plan

The following are the key components of a successful accounting and bookkeeping business plan:

Executive Summary

The executive summary of an accounting and bookkeeping business plan is a one to two page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan.

  • Start with a one-line description of your accounting and bookkeeping company
  • Provide a short summary of the key points in each section of your business plan, which includes information about your company’s management team, industry analysis, competitive analysis, and financial forecast among others.

Company Description

This section should include a brief history of your company. Include a short description of how your company started, and provide a timeline of milestones your company has achieved.

If you are just starting your accounting and bookkeeping business, you may not have a long company history. Instead, you can include information about your professional experience in this industry and how and why you conceived your new venture. If you have worked for a similar company before or have been involved in an entrepreneurial venture before starting your accounting and bookkeeping firm, mention this.

Industry Analysis

The industry or market analysis is an important component of an accounting and bookkeeping business plan. Conduct thorough market research to determine industry trends and document the size of your market. 

Questions to answer include:

  • What part of the accounting and bookkeeping industry are you targeting?
  • How big is the market?
  • What trends are happening in the industry right now (and if applicable, how do these trends support the success of your company)?

You should also include sources for the information you provide, such as published research reports and expert opinions.

Customer Analysis

This section should include a list of your target audience(s) with demographic and psychographic profiles (e.g., age, gender, income level, profession, job titles, interests). You will need to provide a profile of each customer segment separately, including their needs and wants.

For example, the customers of an accounting and bookkeeping business may include small-to-medium sized businesses and individuals.

You can include information about how your customers make the decision to buy from you as well as what keeps them buying from you.

Develop a strategy for targeting those customers who are most likely to buy from you, as well as those that might be influenced to buy your products or accounting and bookkeeping services with the right marketing.

Competitive Analysis

The competitive analysis helps you determine how your product or service will be different from competitors, and what your unique selling proposition (USP) might be that will set you apart in this industry.

For each competitor, list their strengths and weaknesses. Next, determine your areas of competitive differentiation and/or advantage; that is, in what ways are you different from and ideally better than your competitors.

Marketing Plan

This part of the business plan is where you determine and document your marketing plan. . Your plan should be clearly laid out, including the following 4 Ps.

  • Product/Service : Detail your product/service offerings here. Document their features and benefits.
  • Price : Document your pricing strategy here. In addition to stating the prices for your products/services, mention how your pricing compares to your competition.
  • Place : Where will your customers find you? What channels of distribution (e.g., partnerships) will you use to reach them if applicable?
  • Promotion : How will you reach your target customers? For example, you may use social media, write blog posts, create an email marketing campaign, use pay-per-click advertising, launch a direct mail campaign. Or, you may promote your accounting and bookkeeping business via word of mouth.

Operations Plan

This part of your accounting and bookkeeping business plan should include the following information:

  • How will you deliver your product/service to customers? For example, will you do it in person or over the phone only?
  • What infrastructure, equipment, and resources are needed to operate successfully? How can you meet those requirements within budget constraints?

The operations plan is where you also need to include your company’s business policies. You will want to establish policies related to everything from customer service to pricing, to the overall brand image you are trying to present.

Finally, and most importantly, in your Operations Plan, you will lay out the milestones your company hopes to achieve within the next five years. Create a chart that shows the key milestone(s) you hope to achieve each quarter for the next four quarters, and then each year for the following four years. Examples of milestones for an accounting and bookkeeping business include reaching $X in sales. Other examples include signing on a certain number of new clients or increasing your client retention rate by a certain amount.

Management Team

List your team members here including their names and titles, as well as their expertise and experience relevant to your specific accounting and bookkeeping industry. Include brief biography sketches for each team member.

Particularly if you are seeking funding, the goal of this section is to convince investors and lenders that your team has the expertise and experience to execute on your plan. If you are missing key team members, document the roles and responsibilities you plan to hire for in the future.

Financial Plan

Here you will include a summary of your complete and detailed financial plan (your full financial projections go in the Appendix). 

This includes the following three financial statements:

Income Statement

Your income statement should include:

  • Revenue : how much revenue you generate.
  • Cost of Goods Sold : These are your direct costs associated with generating revenue. This includes labor costs, as well as the cost of any equipment and supplies used to deliver the product/service offering.
  • Net Income (or loss) : Once expenses and revenue are totaled and deducted from each other, this is the net income or loss.

Sample Income Statement for a Startup Accounting and Bookkeeping Company

Balance sheet.

Include a balance sheet that shows your assets, liabilities, and equity. Your balance sheet should include:

  • Assets : All of the things you own (including cash).
  • Liabilities : This is what you owe against your company’s assets, such as accounts payable or loans.
  • Equity : The worth of your business after all liabilities and assets are totaled and deducted from each other.

Sample Balance Sheet for a Startup Accounting and Bookkeeping Company

Cash flow statement.

Include a cash flow statement showing how much cash comes in, how much cash goes out and a net cash flow for each year. The cash flow statement should include:

  • Cash Flow From Operations
  • Cash Flow From Investments
  • Cash Flow From Financing

Below is a sample of a projected cash flow statement for a startup accounting and bookkeeping business.

Sample Cash Flow Statement for a Startup Accounting and Bookkeeping Company

You will also want to include an appendix section which will include:

  • Your complete financial projections
  • A complete list of your company’s business policies and procedures related to the rest of the business plan (marketing, operations, etc.)
  • Any other documentation which supports what you included in the body of your business plan.

Writing a good business plan gives you the advantage of being fully prepared to launch and/or grow your accounting and bookkeeping company. It not only outlines your business vision but also provides a step-by-step process of how you are going to accomplish it.

A well-written accounting and bookkeeping business plan is a critical document for any new business. If you seek funding or investors, it can help you obtain each successfully.  

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Bookkeeping Business Plan

bookkeeping business business plan

Numerous skilled tasks are required for bookkeeping are management of costs, earnings, tax returns, and payroll. Careful planning is required for each of these services as well as others for a bookkeeping business to operate successfully.

How to Write a Bookkeeping Business Plan?

Writing a bookkeeping business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

sample business plan

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  • Fill in the blanks – Outline
  • Financial Tables

1. Executive Summary

An executive summary is the first section of the business plan intended to provide an overview of the whole business plan. Generally, it is written after the entire business plan is ready. Here are some components to add to your summary:

Start with a brief introduction:

Market opportunity:, mention your services:, management team:, financial highlights:, call to action:.

Ensure you keep your executive summary concise and clear, use simple language, and avoid jargon.

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2. Business Overview

Depending on what details of your business are important, you’ll need different elements in your business overview, Still, there are some foundational elements like business name, legal structure, location, history, and mission statement that every business overview should include:

About the business:

Provide all the basic information about your business in this section like:

  • The name of your bookkeeping firm and what type of firm it is: a simple bookkeeping firm, audit firm, virtual bookkeeping firm, tax firm, forensic accounting firm, or some other.
  • Company structure of your accounting firm whether it is LLC, partnership firm, or some other.
  • Location of your business and the reason why you selected that place.

Mission statement:

Business history:, future goals:.

This section should provide an in-depth understanding of your accounting business. Also, the business overview section should be engaging and precise.

3. Market Analysis

Market analysis provides a clear understanding of the market in which your bookkeeping business will run along with the target market, competitors, and growth opportunities. Your market analysis should contain the following essential components:

Target market:

Market size and growth potential:, competitive analysis:, market trends:, regulatory environment:.

Some additional tips for writing the market analysis section of your business plan:

  • Use a variety of sources to gather data, including industry reports, market research studies, and surveys.
  • Be specific and provide detailed information wherever possible.
  • Include charts and graphs to help illustrate your key points.
  • Keep your target audience in mind while writing the business plan

4. Products And Services

The product and services section of a virtual bookkeeping business plan should describe the specific services and products that will be offered to customers. To write this section should include the following:

List the services:

  • Create a list of the services: the primary services you provide, such as accounting, payroll, tax preparation, and financial statement production, should be briefly described here.
  • Describe each service: For each service, provide a detailed description of what it entails, the time required, and the qualifications of the professionals who will provide the service. For example, the firm needs to hire a chartered accountant.

Additional services:

Overall, the product and services section of a business plan should be detailed, informative, and customer-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Develop your unique selling proposition (USP):

Determine your pricing strategy:, marketing strategies:, sales strategies:, customer retention:.

Overall, the sales and marketing strategies section of your business plan should outline your plans to attract and retain customers and generate revenue. Be specific, realistic, and data-driven in your approach, and be prepared to adjust your strategies based on feedback and results.

6. Operations Plan

When writing the operations plan section, it’s important to consider the various aspects of your business processes and procedures involved in operating a business. Here are the components to include in an operations plan:

Describe rules and regulations:

Operational process:.

By including these key elements in your operations plan section, you can create a comprehensive plan that outlines how you will run your bookkeeping business.

7. Management Team

The management team section provides an overview of the individuals responsible for running the virtual accounting firm. This section should provide a detailed description of the experience and qualifications of each manager, as well as their responsibilities and roles.

Key managers:

Organizational structure:, compensation plan:, board of advisors:.

Describe the key personnel of your company and highlight why your business has the fittest team.

8. Financial Plan

When writing the financial plan section of a business plan, it’s important to provide a comprehensive overview of your financial projections for the first few years of your business.

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:, financing needs:.

Remember to be realistic with your financial projections, and to provide supporting evidence for all of your estimates.

9. Appendix

When writing the appendix section, you should include any additional information that supports the main content of your plan. This may include financial statements, market research data, legal documents, and other relevant information.

  • Include a table of contents for the appendix section to make it easy for readers to find specific information.
  • Include financial statements such as income statements, balance sheets, and cash flow statements. These should be up-to-date and show your financial projections for at least the first three years of your business.
  • Provide market research data, such as statistics on the size of the bookkeeping industry, consumer demographics, and trends in the industry.
  • Include any legal documents such as permits, licenses, and contracts.
  • Provide any additional documentation related to your business plans, such as marketing materials, product brochures, and operational procedures.
  • Use clear headings and labels for each section of the appendix so that readers can easily find the information they need.

Remember, the appendix section of your accounting business should only include relevant and important information that supports the main content of your plan.

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This bookkeeping business plan sample will provide an idea for writing a successful virtual bookkeeping business plan, including all the essential components of your business.

After this, if you are still confused about how to write an investment-ready business plan to impress your audience, then download our bookkeeping business plan pdf .

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Frequently asked questions, why do you need a bookkeeping business plan.

A business plan is an essential tool for anyone looking to start or run a successful accounting firm. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your bookkeeping success.

How to get funding for your bookkeeping business?

There are several ways to get funding for your business, but one of the most efficient and speedy funding options is self-funding. Other options for funding are!

  • Bank loan – You may apply for a loan in government or private banks.
  • Small Business Administration (SBA) loan – SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria before applying for it.
  • Crowdfunding – The process of supporting a project or business by getting a lot of people to invest in your bookkeeping firm, usually online.
  • Angel investors – Getting funds from angel investors is one of the most sought options for startups.
  • Venture capital – Venture capitalists will invest in your business in exchange for a percentage of shares, so this funding option is also viable.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your bookkeeping business?

There are many business plan writers available, but no one knows your business and idea better than you, so we recommend you write your virtual accounting business plan and outline your vision as you have in your mind.

What is the easiest way to write your bookkeeping business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any bookkeeping business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software.

About the Author

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Accounting | How To

How To Start a Bookkeeping Business in 8 Steps + Checklist

Updated June 24, 2023

Updated Jun 24, 2023

Published March 13, 2023

Published Mar 13, 2023

Tim Yoder, Ph.D., CPA

REVIEWED BY: Tim Yoder, Ph.D., CPA

Danielle Bauter

WRITTEN BY: Danielle Bauter

This article is part of a larger series on Accounting Software .

  • 1. Create a Business Plan
  • 2. Earn Your Certifications
  • 3. Register & Organize Your Bookkeeping Business
  • 4. Set Up Business Operations for Your Bookkeeping Business
  • 5. Get the Right Accounting Software
  • 6. Fund Your Bookkeeping Business
  • 7. Set Up a Home Office for Your Bookkeeping Business
  • 8. Market Your Bookkeeping Business
  • Stay on Top of Industry Trends for Bookkeepers

Bottom Line

Bookkeeping is a great home-based business that’s easy to start with very little cash. Whether you’re looking to make a little extra money or want to grow a business to support you and your family, our eight steps on starting your bookkeeping business—from creating a business plan and registering the business up to getting the right software and marketing—will help you achieve your goal.

Download your free checklist for starting a bookkeeping business.


Start a Bookkeeping Business Checklist

Checklist for Starting a Bookkeeping Business

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Step 1: create a business plan.

Writing a business plan is something that everyone should do before starting a business. While a business plan can be used to obtain funding for your business, the real value is the thought that goes into the process of writing a plan.

During the business plan writing process, you should think about every aspect of your business—such as what products and services you will sell, how to market those products and services, and who your competition is. You will also create a financial plan that should include a 12-month profit and loss projection, projected cash flow, and a projected balance sheet.

Here are the key items that should be included in every business plan:

  • Executive summary
  • Company overview
  • Competitive analysis
  • Marketing plan
  • Startup costs
  • Financial projections

Identify Your Target Market

You should first decide whether your target market will be limited to your surrounding area, or if you’ll offer online services. While it’s tempting to offer your services online to a worldwide audience, it adds a lot of complexity to your operations. You should plan on paying for help with online advertising, web design, search engine optimization (SEO), and website content management.

The next decision is whether to focus on a particular small business niche or offer services to all small businesses. It’s much easier to become an expert in accounting for a particular business niche than for all businesses in general.

The best niches to consider are those that have unique bookkeeping challenges. For example, construction companies compute their profit by project, truck drivers have special tax rules for computing travel expenses, and restaurants have a very high volume of relatively low-value inventory items to track. While choosing a niche will greatly reduce your available client base, it makes it much easier to gain expertise and distinguish yourself from your competitors.

Choose What Services You’ll Offer

You should decide what services your bookkeeping business will initially offer. You might add more later, but knowing your initial offerings are important so that you can choose the right certifications and software. Here are some of the common services offered by bookkeeping businesses:

  • Basic bookkeeping: Basic bookkeeping usually includes entering banking transactions, classifying payments, and reconciling bank statements. The result is typically a basic set of financial statements at the end of each month.
  • Invoicing: Some bookkeeping businesses will prepare and mail invoices to their client’s customers. Even if you don’t prepare and mail the invoices, you can collect, deposit, and track customer payments.
  • Bill payment: You can provide value to your clients by tracking their unpaid bills. You can submit payments to their vendors or simply provide a list of bills that need to be paid.
  • Payroll: If your bookkeeping business provides payroll services, you’ll need to not only issue payments to your client’s employees but also track and pay payroll taxes. Be sure to pick a client software package that can easily be expanded to include payroll.
  • Tax returns: Only provide tax return preparation to your clients if you have tax expertise. It’s not difficult to learn how to fill out tax forms, but there’s much more to know to adequately advise your clients. If you do decide to prepare tax returns, be sure to get professional liability insurance.

Step 2: Earn Your Certifications

One of the fastest ways to gain credibility with potential clients is to prove that you have the knowledge necessary to do bookkeeping, payroll, and perhaps tax returns. If you’re a certified public accountant (CPA), you probably won’t benefit from becoming a certified bookkeeper, but you still might consider becoming certified in whatever accounting software you choose to use.

Certified Bookkeeper

Even if you don’t have formal education in accounting or bookkeeping, you can become a certified bookkeeper before starting your own bookkeeping business. Unlike CPAs, these certifications aren’t regulated by the state, so be sure to choose a large, reputable organization so that the certification is meaningful and respected.

There are two top professional bookkeeper organizations that we recommend you certify with:

  • American Institute of Professional Bookkeepers (AIPB): To become AIPB-certified, you must meet the 3,000-hour work experience requirement and pass a certification exam, which costs $574 for members and $734 for non-members. Once certified, you’ll earn the right to put the letters CB (stands for Certified Bookkeeper) behind your name and display this on your resume and business cards, which will give you an edge with potential clients. This certification is ideal if you don’t have any formal education in the bookkeeping and accounting field. As an AIPB member, you’ll get access to personal help regarding bookkeeping and payroll, and membership discounts. Membership comes in three tiers: $60 for one year, $120 for two years, and $180 for three years. A longer membership plan has added benefits than a shorter membership plan.
  • National Association of Certified Public Bookkeepers (NACPB): To earn certification through the NACPB, you must take courses in bookkeeping, payroll, QuickBooks Online, and accounting principles and pass an exam for each course. You’ll also need one year of experience before applying for the license. If you’ve had college accounting courses, you might be able to substitute them for required courses, but you’ll still need to pass each exam. Once certified, you’ll earn the credentials CPB (stands for Certified Professional Bookkeeper). You can put these letters after your name on resumes, business cards, and other materials to display your accomplishment to future clients. NACPB Annual membership is $200 for Members and $250 for Pro Members.

Accounting Software Certification

Some of the best small business accounting software offer a certification program so that bookkeepers can demonstrate they’re proficient with the solution. Most of the certifications are free and even come with free accounting software for your firm. Here are a few of the most popular accounting software and their certification programs:

  • QuickBooks ProAdvisor: QuickBooks is by far the most popular small business accounting software in the United States, and you’ll very likely have clients using it. QuickBooks offers ProAdvisor certifications for both QuickBooks Online and QuickBooks Desktop. The Online certification is free, but the Desktop certification requires the purchase of QuickBooks Desktop Accountant software, which starts at $499.99 per year. You earn your certification by completing self-paced lessons and taking exams.
  • FreshBooks Partner Program: FreshBooks is popular accounting software for service-based businesses requiring exceptional invoicing features. It offers a partnership program with accountants that includes FreshBooks certification and skills training. It’s free to join, and there’s no cost to use the FreshBooks software for accounting professionals. FreshBooks offers a 30% discount for accountants and bookkeepers on the first six months of their clients’ paid subscription to FreshBooks.
  • Xero Partner Program: Xero, while not as popular as QuickBooks in the US, is a comparable program at a lower cost. Similar to FreshBooks, Xero offers a partnership program that includes Xero certification. There are three levels to the program: the basic, which is free; Xero Partner + Payroll for $5 per month; and Xero Partner + Tax for $29 per month.

Tax Certification

No certification is required for a paid preparer to sign a client’s tax return, but I highly recommend not preparing returns unless you’re a tax professional or willing to put in the work to become one. Many bookkeeping firms prepare financial statements that their clients take to CPAs or other tax pros to prepare a return. You may find yourself working closely with their tax preparer, and together, you can provide outstanding service to your mutual clients.

If you’re not a CPA and want to prepare tax returns, I recommend becoming an Enrolled Agent (EA) through the IRS . EAs must initially pass an examination and then complete annual continuing education to renew their certification every three years. While no formal education or classes are required, the examinations are difficult and will prove you have the knowledge to serve tax clients properly.

Online Bookkeeping Classes

Non-accounting degree holders who would like to pursue a bookkeeping career can take bookkeeping courses online. It’s significantly shorter than a full accounting college course. We recommend choosing courses that provide a certificate so that you can include it on your resume. You can get bookkeeping courses from Accounting Coach , Coursera , or LinkedIn .

Step 3: Register & Organize Your Bookkeeping Business

This step is important because it establishes your business as legitimate and may help to limit your personal liability if your company is ever sued. Whether you’re doing this part-time or full-time, you don’t want to skip this step.

You need to do the following to establish your business at the local, state, and federal levels:

1. Select a Business Name

Naming your business can be both a fun and stressful exercise. Your name must convey your brand since that is what a potential customer will see before they sit down with you for that initial consultation. Make sure your business name says exactly what you do. This is not the time to be cute, unless you can also be clear about what it is that you do.

Here are some great tips on how to name your business:

  • Aim for clarity: Your name needs to tell people what you do. If you’re focusing your bookkeeping business on a niche, include the niche in your name.
  • Use a term with an established brand: For example, you could use the name of the city where you are located, such as Scranton Bookkeeping.
  • Get input from others: Ask family and friends for their input. Make it fun and put it out on your social media that you are looking for suggestions on what to name your business. You could even offer a prize to the winner.
  • Test it out: Try it out on potential customers to see what they think. Compare your name to competitors’ names to see if it stands out enough, but not too much.

2. Choose a Business Structure

There are four common business structures: sole proprietorship, partnership, limited liability company (LLC), and corporation. The structure that you choose will determine your personal liability if the company is ever sued, your tax liability, and your ability to raise capital.

To assist you with this decision, I recommend that you get an introduction to the four common business structures by reading our best small business structure guide.

Most people operating a part-time bookkeeping business with no employees will operate as a sole proprietorship, which works fine. However, if your business grows to the point of hiring employees, you need to consider becoming an LLC or corporation. In addition to tax consequences, your personal liability in the event of a lawsuit can vary dramatically by business structure, so be sure to consult with an attorney.

Step 4: Set Up Business Operations for Your Bookkeeping Business

Now that you’ve organized your business, you can start setting up operations, like getting the one of the best small business insurance and leading business checking accounts . It’s important to separate your business operations from your personal finances to make your accounting easier and potentially affect your liability in the event of a lawsuit.

Set Up a Business Telephone Number

Getting a unique phone number for your business is incredibly easy and often free. You can get a free Google Voice number that includes a local area code, voicemail, texts, and unlimited calling. You can explore other options in our guide to the top-recommended business phone systems .

Hire an Answering Service

As a one-person operation, you may find it hard to get back to clients right away, especially during tax season. Sending prospective customers to voicemail when they need your services can cost you business. Go Answer is a bilingual answering service that connects your customers to live customer service agents via phone, text, web chat, or email 24/7. You can get started today with a 30-day free trial.

Set Up a Business Bank Account

It’s important to separate your business finances from your personal finances. While most think they should wait until the business starts to generate cash flow, it’s important to track expenses immediately so that they can be deducted as startup costs.

Establish a Business Mailing Address

If you plan to lease office space, then your mailing address will be wherever your office is located. However, if you plan to set up a home office, you’ll need to obtain a business mailing address so that you don’t have to use your home address. This will make your business appear more professional and maintain your privacy.

There are a couple of options. First, you can rent a post office box from your local post office. On average, you will pay $60 for six months or $120 for the year. Of course, the price will vary based on your location. Another is to rent a UPS mailbox instead, and the UPS Store will give you a real street address to use. A benefit to using a UPS mailbox is some merchants won’t deliver to P.O. boxes and require a street address.

Get Bookkeeper Insurance

As a bookkeeper, you should have liability protection in case you get sued for a mistake on your client’s books. Insurance can both cover the cost of settling a lawsuit and the lawyer fees to defend against a lawsuit.

Step 5: Get the Right Accounting Software

Determining which software to use to manage all of the various aspects of your business can be an overwhelming task. To get you started, the following is a list of the areas of your business for which you’ll need to decide which software tool to use:

Client Software

You need to decide what accounting program you would like your clients to use. This doesn’t necessarily have to be the same platform that you use to manage your bookkeeping business. A few things to consider when selecting a software to recommend to your clients are:

  • Can you access the client’s books remotely?
  • How much will it cost each client for basic bookkeeping?
  • How much will it cost to add client payroll?
  • Is it easy for your client to learn to use?
  • Does the software offer a certification program or partnership program for bookkeeping firms to help attract clients?

Bookkeeping/Accounting Software

You’ll also need to choose a bookkeeping software for your bookkeeping business. Some accounting solutions offer a bookkeeper or accountant edition specifically designed for bookkeeping companies to use both for their books and as a portal to their client’s books.

My recommendation is that you use QuickBooks Online, which we rated as the overall best small business accounting software . As discussed earlier, you can get QuickBooks Online Accountant for free when you join the QuickBooks Online ProAdvisor program, which is also free.

Payroll Software or Provider

Depending on the bookkeeping/accounting software you choose, there generally will be a payroll processing option you can turn on when you’re ready to hire employees. If you decide to go with QuickBooks, it offers a variety of payroll options from which to choose. You can learn more about the solution in our in-depth QuickBooks Online Payroll review .

Practice Management Software

Another tool that will make your life easier is practice management software. This can help you organize and track the progress of client work and, in some cases, provide a portal to access your client’s books. QuickBooks and Xero offer the best accounting practice management software that’s integrated with their accountant software.

Electronic File Sharing/Management

A document-sharing program will allow you to share information—such as bank statements, copies of receipts, invoices, and accounting files—with your clients no matter where you’re working. Dropbox is a popular document sharing program.

You can create a dropbox for each client, and they can start submitting their information. This system is much more secure than sending files via email or flash drive. To access the information in the document-sharing program, you need a user ID and password. And more importantly, there’s no need for physical backup because files are in the cloud.

Step 6: Fund Your Bookkeeping Business

After completing your business plan, you’ll have a good idea of what your estimated startup costs will be. In general, the startup costs for a bookkeeping business can be low if you work out of a home office as opposed to leasing office space, which we’ll discuss in the next section. The experts say that you should always have at least six months’ worth of expenses in the bank. Also, even though your business is brand new and hasn’t generated any revenue, you may still qualify for startup business financing .

You’ll also want to open a business credit card account soon. A business card will likely be the first form of financing you’ll qualify for, and it can be a great financial tool to help you with cash flow or necessary expenses early on in your business. It can also be a great way to track your business expenses easily—this will go a long way toward making tax time a breeze.

New bookkeeping businesses will typically use a credit card to float working capital expenses, earn rewards, and manage employees. Check out our guide to the best business credit cards for startups to find one that fits the bill.

Step 7: Set Up a Home Office for Your Bookkeeping Business

When starting out, keep your costs low by setting up a home office. If possible, plan to meet your clients at their offices or virtually. I don’t recommend inviting clients to your home office unless you know them very well and have a private room where you can work. Read our home office setup ideas to learn about the must-haves and productivity hacks.

Also, don’t forget to take those home office tax deductions. You can deduct repairs and maintenance to the area used for business and a portion of utilities, real estate taxes, and insurance on your home.

If you can’t make a home office work, look into virtual office spaces or office sharing. Typically, these spaces include a mailing address, local telephone number, receptionist to answer calls, physical office space, and access to a conference room that you can rent by the hour.

Step 8: Market Your Bookkeeping Business

Marketing is one of the most difficult things for accountants and bookkeepers to master. Whether this is your side gig or full-time business, you can get a website customized for your business with a company that offers specialized marketing services, like CPA Site Solutions.

It’ll have one of its webmasters reach out to you for a quick 15-minute conversation before it goes on to create your website fitted with your logo, images, and content. It’ll focus on designing a website that increases revenue, improves client loyalty, and drives brand awareness. It even offers a free 30-day trial so that you can see if it works for your business.

In addition to a website, there are many ways to market your bookkeeping business:

  • Become a business advisor with the Small Business Development Center (SBDC).
  • Be an adjunct instructor.
  • Get certified in accounting software.
  • Sign up with bookkeeper websites for freelancers.
  • Join a local meetup group of bookkeepers and accountants.
  • Establish a client referral program.
  • Establish professional social media accounts.
  • Target a niche industry and join their industry association.

Bonus Tip: Stay on Top of Industry Trends for Bookkeepers

It’s tough to stay on top of new trends and changes in the industry. For example, one of the most popular trends in the software industry is that installed desktop software is becoming a thing of the past and is being replaced with subscription-based cloud software, also known as software-as-a-service (SaaS). This is a trend that’s changing how bookkeepers and accountants do business, so it’s important that you understand how it works since it’ll have a direct impact on your business.

Here are a few tips to “stay in the loop” on what’s going on in the bookkeeping/accounting industry.

1. Attend Accounting/Bookkeeping Conferences

Investing the time to attend a conference will give you those continuing education credits you need to keep your bookkeeper or CPA certification. It’ll also enable you to learn what the hottest trends in the industry are and what’s becoming obsolete. A great conference to attend is QuickBooks Connect, which is hosted by Intuit. The 2023 details for QuickBooks Connect haven’t yet been announced.

2. Sign Up for Blogs & Newsletters

You may be surprised by how much valuable information you can get from monthly blogs and newsletters. You may not want to sign up for every accounting/bookkeeping blog that you come across, but here are a few worth checking out:

  • e-News Subscriptions (
  • Journal of Accountancy
  • The QuickBooks Blog
  • Insightful Accountant
  • American Institute of Professional Bookkeepers (AIPB)

3. Join a Professional Bookkeeper Association

You should be a member of at least one professional bookkeeper association. The AIPB and the NACPB are the top two associations for bookkeepers. Professional associations often promote or host seminars and training. Sometimes, members can get discounted rates on these events as membership perks. Being part of these associations can also help you build your network with other bookkeepers, CPAs, and tax experts.

Frequently Asked Questions (FAQs)

Is a bookkeeping business profitable.

Because of the relatively low overhead costs, bookkeeping businesses can be profitable if they have a steady flow of clients and can manage their expenses effectively. The profitability of the business also depends on its size, the number of clients, the level of competition in the market, and the pricing strategy.

Do you need a license to become a self-employed bookkeeper?

Unlike other finance professionals, such as accountants and financial planners, bookkeepers don’t need any licenses or certifications. Some bookkeepers may decide to earn optional credentials, such as the certified public bookkeeper (CPB) designation.

How much should I charge as a bookkeeper?

To determine how much to charge as a bookkeeper, it’s important to first evaluate your level of experience, your location, the services you offer, the frequency and complexity of the work, and whether you want to charge an hourly or fixed rate for your services.

See our guide on How Much Bookkeepers Charge for an up-to-date review of bookkeeping rates by state.

What does a bookkeeper do?

A bookkeeper is responsible for maintaining a company’s financial records, including recording financial transactions, reconciling accounts, generating financial reports, paying bills and issuing invoices to clients, and monitoring cash flow. A bookkeeper may also assist with the preparation of tax returns and other regulatory filings. The specific tasks and responsibilities of a bookkeeper may vary depending on the company they work for and the nature of their role.

Now that we’ve provided you with a roadmap to get your bookkeeping business started, I want to challenge you to pick a date for when you would like to be ready to take that first client. Then, take this guide and create a weekly to-do list based on the steps we have shared with you.

About the Author

Danielle Bauter

Find Danielle On LinkedIn

Danielle Bauter

Danielle Bauter is a writer for the Accounting division of Fit Small Business. She has owned Check Yourself, a bookkeeping and payroll service that specializes in small business, for over twenty years. She holds a Bachelor's degree from UCLA and has served on the Board of the National Association of Women Business Owners. She also regularly writes about business for various consumer publications.

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How to start a bookkeeping business in 6 steps

  • Annabelle Amery
  • Aug 16, 2023

How to start a bookkeeping business

If crunching numbers, paying attention to detail and making a positive financial impact on businesses is your cup of tea, then starting a bookkeeping business might just be the perfect path for you. Not only can it be a fulfilling endeavor, but it also holds great potential for profitability.

In this comprehensive guide, we'll take you through the process of starting your own bookkeeping business, including the essential steps to establish a strong online presence with a captivating business website . From grasping the essence of the industry to mastering efficient management and successful promotion, we've got you covered.

What is a bookkeeping business?

A bookkeeping business is a service-based type of business that offers professional bookkeeping services to clients. Bookkeepers typically work with small and medium-sized businesses (SMBs) including startups, freelancers, sole proprietors and small corporations. They help clients manage their financial records, track income and operating expenses , prepare financial statements and ensure compliance with tax regulations.

Why start a bookkeeping business?

The demand for bookkeeping services is consistently high, making it an attractive business opportunity. Here are some compelling reasons to start a business in bookkeeping:

Stable demand: Businesses of all sizes require accurate and timely financial records to make informed decisions. As businesses focus on their core operations, they often outsource their bookkeeping needs, creating a steady demand for bookkeeping services.

Scalability: Bookkeeping businesses have the potential for scalability. As you establish a solid client base and gain experience, you can expand your services to include additional financial management solutions, such as payroll processing or tax preparation.

Flexibility: Running a bookkeeping business offers flexibility in terms of work schedule and location. A bookkeeping business is a great online business idea . You can choose to work from home, remotely or set up a physical office. This flexibility allows you to tailor your business to suit your lifestyle and personal preferences.

Low startup costs: Compared to many other businesses, starting a bookkeeping business requires relatively low startup capital . You can start with basic office equipment, accounting software and marketing materials. As your business grows, you can invest in additional resources and technology.

How to start a bookkeeping business

To set yourself up for success, follow these steps to start your bookkeeping business:

Develop a business plan

Obtain necessary skills and certifications

Set up your office and accounting systems

Define your target market

Set pricing and payment terms

Register your business and launch your brand

01. Develop a business plan

Create a comprehensive business plan that outlines your target market, services offered, pricing structure, executive summary, marketing strategies and financial projections. A well-crafted bookkeeping business plan serves as a roadmap for your business' growth and helps you raise money for your business if needed.

Once you've written your business plan, write a concept statement to outline your vision.

02. Obtain necessary skills and certifications

While a formal education in accounting or bookkeeping is not mandatory, acquiring relevant skills and certifications can boost your credibility and differentiate you from competitors. Consider pursuing certifications such as Certified Bookkeeper (CB) or QuickBooks Certified ProAdvisor.

03. Set up your office and accounting systems

Establish a dedicated workspace and equip it with essential office equipment such as a computer, printer, scanner and accounting software. Choose reliable accounting software that suits your needs and allows for efficient bookkeeping tasks.

04. Define your target market

Identify your target market and develop a marketing strategy tailored to reach potential clients. Consider focusing on specific industries or niches where you have expertise or can offer specialized services.

05. Set pricing and payment terms

Determine your pricing structure based on factors like the complexity of the work, industry standards and the value you provide. Decide whether you will charge an hourly rate or offer fixed pricing packages. Establish clear payment terms and policies to ensure timely payments from clients and you’ll be well on your way.

06. Register your business and launch your brand

You’ll want to register your business with the appropriate local authorities in order to make things official.

If you want to launch a bookkeeping business within a particular state, check out these resources to make sure you’re compliant with state-specific regulations and get all the relevant information for your specific location:

How to start a business in Connecticut

How to start a business in Texas

How to start a business in New York

How to start a business in Arizona

How to start a business in Virginia

How to start a business in Illinois

How to start a business in North Carolina

How to start a business in Georgia

You’ll also want to develop a compelling brand identity that reflects professionalism and expertise. When looking to name a business , you can use business name generators to find a catchy name that resonates with your brand. Next is building a website with a platform like Wix . Showcase services, client testimonials and make it easy for potential clients to contact you.

Be inspired: Bookkeeping business name ideas

how to register a bookkeeping business

Tips for managing a bookkeeping business effectively

Managing a bookkeeping business requires effective systems and strategies to ensure smooth operations and client satisfaction. Here are some key steps to manage your bookkeeping business effectively:

Streamline your workflow: Establish efficient processes and workflows to manage client onboarding, data entry, reconciliation and reporting. Utilize project management tools and accounting software features to streamline tasks and improve productivity.

Prioritize communication: Maintain open lines of communication with clients to understand their financial needs, provide regular updates and address any concerns promptly. Establish clear channels for communication, such as email, phone or secure client portals.

Invest in continuing education: To stay ahead in the bookkeeping industry, invest in continuous learning and professional development. Attend relevant workshops, webinars and industry conferences to expand your knowledge and refine your skills.

Stay organized and secure: Maintain a secure and organized system for storing client data and financial records. Use password-protected software and implement backup procedures to ensure data integrity and protect sensitive information.

Tips for promoting your bookkeeping business

To attract clients and grow your bookkeeping business, you’ll need to use a variety of effective marketing strategies. Here are some tips to help you promote your bookkeeping services:

Use targeted online advertising: Utilize online advertising platforms like Google Ads or social media ads to reach your target market. Narrow down your target audience based on location, industry and business size to maximize the effectiveness of your advertising campaigns.

Create a content marketing plan: Establish yourself as an industry expert by creating valuable content that educates and engages your target audience. Start a blog or create video tutorials that provide insights on bookkeeping best practices, tax tips or financial management advice. Make sure before you start your marketing only once you’re happy with your brand and logo. If you’re struggling, use a logo maker like the free one available on Wix.

Gather client referrals: Encourage satisfied clients to refer your services to their contacts by offering referral incentives or rewards. Word-of-mouth recommendations from trusted sources can be a powerful tool for acquiring new clients.

Network: Networking is a crucial part of any marketing strategy. Attend local business events, join professional associations and actively participate in online industry forums or social media groups. Engage in conversations, build relationships with fellow professionals and seize opportunities to showcase your expertise.

Make strong partnerships: Collaborate with similar service providers, such as accountants, tax advisors or business consultants. Establish referral partnerships where you can refer clients to each other, expanding your network and reaching potential clients who may require bookkeeping services.

Figure out your unique selling proposition: A unique selling proposition is the element that sets your business apart from competitors and can be achieved by addressing your target consumers’ needs in a unique way. By highlighting your USP and communicating it clearly, your business will attract the right customers.

Examples of successful bookkeeping businesses to inspire you

These bookkeeping websites built on Wix effectively showcase their expertise, catalog of services, years of experience and more:

Axsom Accounting has more than 20 years of experience in the field. Founder Jennifer Axsom has specialty experience in fraud accounting, reconciliation, auditing and internal controls in addition to general accounting. Her Wix website features a bio, examples of service packages and a simple contact form for customers.

Abacus Professional’s team has more than 40 years of collective experience in accounting, specifically serving business accounting needs. Led by Christine Wilson, Certified Public Accountant (CPA), the firm offers comprehensive packages for its business clients that range from general bookkeeping to more advanced tax filing, credit management and consulting services.

For more inspiration, you can check out these service business examples to help you get your creative juices flowing.

Personal benefits of starting a bookkeeping business

Starting a bookkeeping business offers numerous benefits that contribute to your professional and personal growth. Here are some advantages to consider:

Independence: Running a bookkeeping business allows you to be your own boss. You have the freedom to make decisions, set your rates, choose your clients and shape your business according to your vision.

Work-life balance: With a bookkeeping business, you have the flexibility to create a work-life balance that suits your needs. You can set your own hours, take time off when necessary and prioritize your personal commitments.

Constant learning: The field of bookkeeping is ever-evolving, with new software, technologies and regulations emerging. As a bookkeeping business owner, you have the opportunity to continuously learn and develop your skills to stay current in the industry.

Client relationships: Working closely with clients allows you to build strong relationships. By understanding their financial goals and challenges, you can provide valuable insights and support their business growth.

Challenges of running a bookkeeping business

While starting a bookkeeping business has its advantages, it also comes with its fair share of challenges. Here are some common challenges to be aware of:

Competition: The bookkeeping industry is competitive, with many service providers vying for clients. To stand out, you need to differentiate yourself by offering exceptional service, specialized expertise or targeting a specific niche market.

Staying up to date: Bookkeeping regulations and both personal and corporate tax laws can change frequently. It's essential to stay updated with the latest industry trends, best practices and legal requirements to ensure compliance and provide accurate financial services to clients.

Building trust: Establishing trust with clients is crucial in the bookkeeping business. As you handle sensitive financial information, clients must have confidence in your expertise, integrity and commitment to maintaining confidentiality.

Managing workload: As your bookkeeping business grows, managing a high volume of clients and their financial records can become challenging. It is essential to have efficient systems in place, hire qualified staff if needed and effectively manage your time and resources.

Other service business ideas you might be interested in

How to start an online business

How to start a consulting business

How to start a fitness business

How to start a service business

How to start a fitness clothing line

How to start a makeup line

How to start a candle business

How to start a clothing business

How to start an online boutique

How to start a T-shirt business

How to start a jewelry business

How to start a subscription box business

How to start a beauty business

How to sell crafts online

How to start a DJ business

How to start a dropshipping business

How to start a car wash business

How to start a baking business

How to start an eyelash business

How to start a frozen food business

How to start a farming business

How to start a pool cleaning business

How to start an eCommerce business

How to start a laundromat business

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Learn How to Craft a Successful Business Plan (Even with No Experience)

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Take the First Step in Learning How to Write a Business Plan, Even with No Experience

Antonio Del Cueto, CPA

May 8, 2024

bookkeeping business business plan

Imagine your business as a spaceship blasting off into uncharted territory. It may sound exciting, but without a precise flight plan, that thrilling journey could end in a fiery crash. Similarly, most businesses don't fail because of bad ideas. They fail because they lack a clear roadmap.

This article will guide you through the process of crafting a business plan that's more than just numbers on a page. Learn the secret formulas that propel businesses from mere concepts to thriving realities.

bookkeeping business business plan

Reimagining Traditional Business Plan Components

Executive summary with interactive elements.

Transform the executive summary into a dynamic experience using multimedia elements such as videos and interactive timelines. These components help demonstrate the business’s mission and goals, making it more attractive to would-be investors and potential customers.

Flexible Organizational Structures

Suggest designing an adaptable organizational framework that evolves according to strategic business needs and operational demands. This is especially beneficial for entrepreneurs who might need to navigate changes without a background in HR or traditional management.

Navigating Financial Management Without a Background

Simplified accounting tools.

For many new entrepreneurs, managing finances can feel overwhelming. Leveraging simplified digital accounting tools can significantly reduce this stress by automating most of the routine bookkeeping tasks. These tools are particularly beneficial for those without a financial background, making it easier to focus on other aspects of entrepreneurship.

  • Automation : Choose tools that automate entries for sales, purchases, and payroll transactions, ensuring accuracy and saving time.
  • User-Friendly Dashboard : Opt for software with an intuitive interface that simplifies financial tracking and report generation. This feature is essential for entrepreneurs who need to quickly access financial data without navigating complex menus.
  • Integration Capabilities : It’s important to invest in software that integrates with other business tools (e.g., inventory management systems, e-commerce platforms) to streamline all financial processes.
  • Scalability : As your business grows, you’ll need accounting software that can adapt to more complex financial demands without requiring a complete overhaul.

Further reading: Mastering Accounting for Tech Companies: The Ultimate Guide to Industry Accounting in the Technology Sector

Understanding business taxes.

A basic understanding of business taxes is essential for any entrepreneur, including those running a nonprofit or other types of organizations. Here are key elements your business plan should focus on:

  • Fundamental Tax Responsibilities : Clearly outline what taxes the business is liable for, such as income, payroll, and sales taxes. This information should be specific to your business's location and structure.
  • Maximizing Deductions : Include information on how to identify and claim relevant deductions to minimize tax liability. For example, if your business has significant equipment expenses or if you’re renting office space, you should know how these affect your taxes.
  • Seeking Professional Advice : While basic tax guides are helpful, consulting with a tax advisor or strategist can provide tailored advice that ensures compliance and optimizes tax benefits. This step is integral for complex situations or where the tax implications could significantly impact business finances.

Further reading: Maximizing Your Small Business Tax Benefits: 2023 Tax Year Strategies & New Reporting Changes

Budgeting made easy.

Budgeting effectively is a core skill every business owner should develop to ensure financial stability and facilitate growth. Here’s how to incorporate straightforward budgeting strategies into your business operations:

  • Expense Tracking : Start by categorizing expenses to track where every dollar is going. Categories might include rent, salaries, marketing, and web design. This clarity helps in making informed spending decisions.
  • Financial Forecasting : Use historical data to predict future spending needs and income . This is especially important for planning major investments or when scaling operations.
  • Regular Financial Reviews : Conducting regular reviews of your budget will help you stay on track and make necessary adjustments in response to financial performance or changing market conditions.
  • Budgeting Tools : Recommend specific budgeting tools that are designed for small business needs. These tools should provide visual representations of financial data, making it easier to digest and act upon.

Each of these sections should be detailed in the business plan to demonstrate a thorough understanding and proactive management of financial aspects. This approach not only helps in securing funding (e.g., from banks or venture capital) but also in managing day-to-day financial operations efficiently.

Building Strategic Partnerships and Collaborative Networks

Cross-industry alliances.

Engaging in cross-industry alliances is a strategic move that can drive substantial business growth and innovation. These partnerships leverage complementary strengths and resources, offering a multitude of benefits:

  • Innovation through Diverse Expertise : Combining knowledge and resources from different sectors can catalyze innovative solutions that neither partner could develop alone. For instance, a tech startup could collaborate with an established manufacturing firm to optimize production processes using advanced technology, resulting in a competitive edge in the market.
  • Access to New Markets : Each industry has its unique customer base. By forming alliances, businesses can bridge their offerings to new audiences. A successful example could involve a collaboration between a software development company and a telecommunications firm to introduce a new tech product to a broader audience, utilizing the telecom firm's extensive customer network.
  • Resource Sharing : Strategic partnerships allow for the sharing of critical assets such as technology, marketing channels, and expertise, leading to cost savings and enhanced product offerings. This might involve sharing R&D facilities or co-branding efforts for joint marketing campaigns.
  • Enhanced Credibility and Brand Perception : Partnering with reputable firms in other sectors can significantly boost a company's credibility and strengthen its brand image, attracting more customers and potential investors.

Documenting cross-industry alliances in a business plan must specify the objectives, expected outcomes, and the nature of the collaboration. Include specific information on how these alliances align with the business’ strategy and how they contribute to achieving the company’s goals.

Customer Involvement in Product Development

Integrate customer feedback into the product development process for aligning products with market needs and enhancing customer satisfaction. This strategy not only improves product-market fit but also fosters customer loyalty:

  • Direct Feedback for Better Products : Involving customers early in the development process ensures that the final product meets actual user needs and solves relevant problems. This can be achieved through methods like crowdsourcing ideas, beta testing new products, and incorporating user-generated content and suggestions into product design.
  • Build Customer Loyalty : Customers who participate in the product development lifecycle are more likely to develop a deeper connection with the brand, increasing their likelihood of becoming repeat buyers and brand advocates.
  • Agile Feedback Loops : Utilizing customer feedback during product testing phases allows for quick iterations and adjustments, greatly enhancing the product’s relevance and appeal upon launch.
  • Unlocking New Ideas : Customers often see different uses for a product or identify missing features that can lead to significant innovations, helping a company stay ahead of competitors.

The business plan must include a dedicated section outlining how customer feedback will be integrated into product development processes. This section should also include pricing strategies informed by customer input to ensure market competitiveness.

For businesses seeking funding or partnership, a well-crafted business plan is essential. Including sections like Cross-Industry Alliances and Customer Involvement showcases a comprehensive approach to strategic planning and market engagement.

For simplicity and clarity, especially when presenting to potential investors, consider summarizing key strategies in a one-page overview within the larger business plan. This not only highlights the strategic vision but also ensures that readers can quickly grasp the core elements of your plan.

Key Takeaways

  • Clarity is Key : Craft a clear, concise business plan to create financial projections and ensure a solid foundation.
  • Know Your Audience : Tailor your plan to engage stakeholders, addressing related topics like brand awareness.
  • Research Matters : Thorough market research strengthens your plan, supporting its solidity.
  • Financial Focus : Develop realistic projections for revenue and expenses to fortify your business plan.
  • Stay Adaptable : Flexibility is key to evolve strategies, including those for brand awareness, to maintain relevance.

How can Taxfyle help?

Finding an accountant to manage your bookkeeping and file taxes is a big decision. Luckily, you don't have to handle the search on your own.

At Taxfyle , we connect small businesses with licensed, experienced CPAs or EAs in the US. We handle the hard part of finding the right tax professional by matching you with a Pro who has the right experience to meet your unique needs and will manage your bookkeeping and file taxes for you.

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Tickmark, Inc. and its affiliates do not provide legal, tax or accounting advice. The information provided on this website does not, and is not intended to, constitute legal, tax or accounting advice or recommendations. All information prepared on this site is for informational purposes only, and should not be relied on for legal, tax or accounting advice. You should consult your own legal, tax or accounting advisors before engaging in any transaction. The content on this website is provided “as is;” no representations are made that the content is error-free.

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A business without bookkeeping is a business risking failure. Bookkeeping builds the financial records that are essential for success, provides order and structure to business performance, and gives business owners and managers clear sight of how well their business is working.

What is bookkeeping?

Bookkeeping is a vital role for the smooth functioning of a small business. It involves the day-to-day recording and reporting of an organisation’s financial information, and it is different to accounting, which is the process of using the business’ data to establish its financial position and make decisions about how the finances are managed.

Bookkeeping involves a variety of activities, including:

  • Keeping sales and purchase ledgers to track income and expenses
  • Monitoring cashflow
  • Making payments to suppliers 
  • Chasing payments from customers
  • Ensuring the business pays its taxes on time and pays the correct amount due 
  • Claiming tax back against business expenses
  • Managing staff payroll and paying and reporting PAYE to HMRC 

Why do small businesses need to do bookkeeping?

Bookkeeping is necessary for these important reasons:

  • It allows the business to keep on top of money owed to suppliers and from customers,  understand its cash position and cashflow , and to measure its financial performance.
  • It ensures the business does not fall foul of late charges or penalties from HMRC or miss other mandatory expenses, such as business rates.
  • It gives the business the records and information it will need to secure loans and credit from banks and suppliers, or grants from public sources.
  • It allows the business to plan properly. If you don’t know where you stand financially, how can you make the big decisions that will determine the long-term success of your business?
  • It gives your business the information it needs to hire more staff, accrue assets , acquire other businesses, even buy property .
  • It provides the essential data that your business needs to grow.

How to do bookkeeping:

Many small business owners will initially conduct their own bookkeeping, but as their business expands, they may find their time is better spent elsewhere and they will hire a bookkeeper or use an external service to maintain financial records. However, no matter who does the bookkeeping, the first step is to decide what type of accounting method to use: T raditional accounting records income and expenses at the date of the sales or purchase invoice.

Cash accounting records income and expenses on the date when you actually receive or pay the money. Cash accounting reduces the risk of having to pay tax on money you haven’t received yet, but it is only available if your business turnover is £83,000 or less.

Once you’ve settled on your accounting method, follow these key steps:

Record everything

Bookkeeping tracks the finances using these types of records (also known as ‘books’ or ‘ledgers’):

  • Cashbook – records everything moving in and out of your account – reveals your cashflow.
  • Sales ledger – records everything you’ve sold and shows paid and unpaid customer invoices. (Unpaid sales invoices are known as your ‘ accounts receivable ’ – because you are waiting to receive them).
  • Purchase ledger – records what you’ve bought, when and how you paid for it, and what invoices from suppliers you have still to pay. (Unpaid bills are known as your ‘accounts payable’ – because you haven’t paid them yet).

Small businesses may have other records books, but these are the minimum you will need to get started. Use your books to track every sale and payment and make it clear when the transactions were made or received so you can easily find them to compile end of year statements, chase clients or suppliers, or share your finances for an audit or bank inspection.

Reconcile transactions

Transaction reconciliation means cross-referencing your business books against your bank statements to check that your transactions and bank balances match – and identifying the reasons if they don’t. 

Transaction reconciliation also means allocating expenses to projects or sales you are in the process of completing – for example, if you were carrying out a plumbing repair where you bought spare parts and piping, the cost of those materials will need to be reconciled against the job so that you charge the customer the correct amount. 

Transaction reconciliation can be carried out daily, weekly, monthly, or less often, depending on the number of transactions you make. However, you will be required to reconcile your books before submitting tax returns at the very least. 

Monitor cash flow

More small businesses go bust because of poor cashflow than any other reason. Cashflow is the measure of the money in and money out of your business. In an ideal world, you want funds coming in faster than they go out so that you always have a strong cash buffer against unexpected costs or downturns. However, for many small businesses, the difference between money in and money out is often very tight, so it is important for you or your bookkeeper to carefully monitor cashflow. Use forecasts (estimates) to project future sales and expenses, so that you can spot issues, (such as a cash shortfall), long before you get to them. (If you can see a problem with cashflow looming, you may want to consider an early application for a working capital loan to tide your business over).

Watch out for late payments

Customers who pay late can cause major problems for your business – hurting cashflow, limiting your ability to grow, eve affecting how much you can pay yourself. Part of the bookkeeper’s role is to keep track of late payers, and when necessary, chase the customer for payment. 

Paying taxes

Running a successful business means getting paid on time and paying your suppliers and HMRC on time. The taxman can be harsh on businesses who do not pay their taxes when they are due, and the interest and mounting penalties they apply can sometimes tip a small business into bankruptcy. Ensuring you pay your taxes is therefore crucial to long-term growth, and it is part of the bookkeeper’s responsibility. 

(Many small businesses struggle with paying their VAT when it is due, and it can be especially difficult for organisations who must wait 60, 90, or more days for payment. However, smart businesses make sure they pay their VAT on time, regardless of their cashflow situation, by using a short-term VAT loan to cover the payment).

Other small business bookkeeping duties

On  top of the tasks described above, and as well as issuing invoices, paying suppliers, and managing payroll, bookkeepers may also p rovide other services, such as helping with financial reports (profit-and-loss, balance sheet, cash flow report), and measuring business performance.  

How software can help

A small business’ books have to be recorded somewhere. They could be kept using pen and paper, but that’s not efficient in the digital age. Using software, even if it’s only basic Excel spreadsheets, can significantly improve the accuracy of your books, and also give you access to a wide array of tools, apps, and services that old school manual ledgers cannot provide.  

Use software to:

  • Pull transaction data direct from point-of-sale (POS) systems, invoicing software, and banks
  • Speed up transaction reconciliation
  • Automatically pay bills
  • Send automated invoice reminders to customers who owe you money
  • Tell you when sales invoices have been paid
  • Let you to check your cashflow from your phone

Small businesses that are considering investing in purpose-built accounting software should ask their accountants which programme is best for them, and if it will integrate with the systems the accountants use to generate the business’ end of year tax returns. 

Why do some small businesses outsource bookkeeping

In short, to maximise their productivity. In many cases, a small business’ books are maintained by the business owner, but, when you consider the owner’s value to the business, this may not be the most productive use of their time. Instead, it may make better financial sense to hire a bookkeeper, or outsource the bookkeeping to a dedicated service, than for the senior management to spend their time recording every transaction. In other cases, the business owners may not have the skills required to manage the books, so employing a bookkeeper or outsourcing the role is the only sound solution. 

Which option is right for me?

It depends on your situation. If your business is very small, or very new, it may make more sense for you to initially manage the books if you have the skills to do so, as this will reduce your overall expenses. However, if your business is growing and your time is too valuable to spend logging every transaction, or if you don’t have the necessary skills to manage the books, then hiring a bookkeeper or outsourcing to a service is probably a better way to go.

How Swoop can help

Managing the books of a small business can be difficult or time consuming at the best of times, doing so when finances are tight can be even worse. Swoop understands the daily financial challenges that many UK SMEs face, and we have the best solutions for those problems. Register with Swoop today to access our full range of funding options. From commercial mortgages and unsecured loans , to business credit cards , start-up loans , and business leases , we have the financial tools to keep your business growing. 

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Small Business Simplified Through These 4 Accounting Tips

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By the time a business has been around for 10 years, there's a dismal 70% failure rate. However, that means 3 out of 10 new business owners are still going strong a decade into their venture. You must believe you will be among the 30% who will start a business, learn on the job, and watch that business thrive.

Part of thriving is mastering small business accounting, and these tips can help.

1. Keep detailed records like you're a world-class detective

Detailed financial records act as a snapshot, allowing you to quickly see how your business is doing. Do you have more money coming in than going out? Are you growing at a rate that pleases you? Are there any holes in your business plan that you can plug?

Keeping detailed financial records can either be accomplished by hand or by using one of the great accounting software programs available. Or it may be accomplished through a combination of the two.

2. Keep your receipts like you plan to test it for DNA

There are a number of solid reasons to hold tight to your receipts.

Receipts allow you to do a deeper dive when you're trying to remember the specifics of a transaction.

The first paperwork a tax professional will ask you to provide is receipts.

You'll need the receipts available if a customer or client returns to you with a question.

Here are two common ways to save your receipts without creating clutter:

Keep them neatly organized by job in a physical filing cabinet.

Create an electronic filing system.

3. Understand your tax obligations as though you enjoy paying them

A solid tax software program can help you determine precisely how much you owe to your state and the federal government, and when it should be paid. Some software is also sophisticated enough to answer tax questions and help organize financial records.

Whether you tackle taxes on your own, pay an outside accounting service to oversee your taxes, or use a tax software program , it's important to understand your financial obligation so you never face fines or penalties.

4. Create a budget, but plan for it to evolve

A budget is the best way to manage your finances and is critical to the success of your enterprise. It will help you stay on track, know where your money is going, and spot changes that need to be made. In short, a good budget should help you waste less and put more money into your business checking account each year.

The first budget you create is likely to look nothing like the budget you depend on a few years into the business. That's because you'll have a better idea of how much money you routinely have coming in and going out each month, and you'll also have a clearer picture of where you want the company to go.

Finally, help is available

Small business owners are fortunate to have access to mentoring programs led by entrepreneurship experts who are willing to meet with you regularly to provide the advice and support you need to be among the 30% of businesses that make it. For example:

The Small Business Mentorship Initiative (SBMI): Offers resources from entrepreneurs and executives -- people who want to help you achieve your goals without making the most common mistakes made by new business owners.

SBA Mentor-Protege Program: Partners small business owners with experienced mentors who assist them in winning government contracts.

SCORE Business Mentoring: Provides free advice to small business owners via phone, video, and email. Like the first two programs, it's run by entrepreneurs willing to share their wealth of experience and knowledge.

Small Business Development Centers (SBDCs): Independent organizations providing resources and expertise to new business owners in major cities. In addition to mentoring, SBDCs provide business counseling and training programs.

It would be dishonest to say that running a small business is easy. What is true is how satisfying it can be, even if there's a learning curve to overcome. What no one ever seems to mention is the sheer wealth of knowledge you'll gain as a business owner, and it all starts with a good idea, a solid plan, and consistent accounting practices.

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27 episodes

Hey Friends! Welcome to the Get Comfy With Numbers Podcast! I’m Erika Millard, a Bookkeeping Coach who LOVES teaching female business owners how to get COMFORTABLE talking about numbers. If you are a little sweaty & nervous reading this, you’re in the right place! Does the thought of doing your own bookkeeping make you feel super nervous? Have you ever wanted to cry when you talked to a financial professional, like a CPA, tax expert, or advisor? Are you sticking your head in the sand when it comes to the numbers in your business & just hoping & praying you make a profit? I’ve created this podcast for you because I realized that there are too many professionals using words that no one understands. Instead I want you to know that you CAN actually understand your business finances. And dare I say it, knowing the numbers in your business can be FUN, exciting & truly empowering! So I’m on a mission to teach female business owners these topics in a simple & easy way. If you need simple money strategies in your business without all the fancy jargon, this podcast is for you! We will chat about what you need to know when it comes to setting up & maintaining your bookkeeping, if QuickBooks is right for you, preparing for taxes, as well as implementing smart financial strategies that will empower you to make wise decisions in your business. You’ll hear from some of my clients & guest experts & together we are going to trade overwhelm for confidence, push past any awkwardness & shame, & truly understand numbers in a simple & easy way! I can’t wait to hang out with you every week, so be sure to hit the follow button right now so you don’t miss an episode! So take a deep breath, take a sip from one of the 3 drinks currently on your desk & let’s get to it. Happy bookkeeping! I’d love to hear from you! Here are the ways we can connect: Learn: Email: [email protected] Instagram: @erika_millard Also, don’t forget to download my FREE checklist 6 Simple Steps to Be Your Own Bookkeeper, here: !

Get Comfy with Numbers | Making Bookkeeping & QuickBooks Easy for Female Entrepreneurs, Bookkeeping for Small Business, Busin Erika Millard

  • 5.0 • 43 Ratings
  • MAY 14, 2024

026 Which Payment Processor is Best for Business Owners?

Let’s get right into it. What payment processor should you use? You have plenty to choose from: Stripe, PayPal, QuickBooks, Square, etc. So, which is best? I’ll spell it all out for you so you can weigh all the factors that matter most to you like easy of use, integration, whether it’s in-person or virtual, and of course, fees.   Resources mentioned in the episode: Get my Fee Comparison Freebie:   Get Comfy with QuickBooks: Learn more about bookkeeping help from Erika here:  Learn more about the mini course Erika mentions here:  Don’t forget to download the free Monthly Bookkeeping Checklist:  Happy Bookkeeping!

  • MAY 7, 2024

025 Quickbooks vs Wave - Which Bookkeeping Platform is Right for You?

Hey friend!  Here are the main things that you'll want to consider if you're choosing between Wave and QuickBooks: Who's been around longer? Wave has been open to the public since 2010, but QuickBooks has been around since 1992. Wave is now going to be charging for several of their basic offerings like syncing with your bank. Wave might feel simpler if you've never used a software before and might be a good fit if your business is very small and new. What kind of robust reports could help you in your business? How many finance and and expense categories do you need in your business? How important are app integrations for you? Finding a bookkeeper who can use QuickBooks will be easier than finding a bookkeeper who can use Wave.   Resources mentioned in the episode: Episode 11 - Streamlining Your Business: Utilizing Dubsado & QuickBooks for Business Success with Ashleigh Foy   Get Comfy with QuickBooks     Learn more about bookkeeping help from Erika here:  Learn more about the mini course Erika mentions here:    Don’t forget to download the free Monthly Bookkeeping Checklist:  Happy Bookkeeping!

  • APR 30, 2024

024 Picking Your Website Type: DIY vs Done-for-You with Kate Hejde

Hey friend! Enough with the back and forth! Are you ready to finally decide between a DIY and a done-for-You Website?  I’m so glad you tuned  in today to hear my conversation with Kate Hejde of because she has so many insights to help business owners plan their websites. So with the question of “Which type of website is right for you?” It comes down to time vs. money.  With DIY you’re saving money, but spending your time. And, with done-for-you, you spend money and still have to spend time figuring out your messaging and hiring some or all of the following: copywriter, branding designer, web designer, etc.   Either way, you still want to understand the back end of your website. Especially at the beginning in your business, you’re still figuring out what your core offers are going to be, so you want to be able to make updates yourself on your website as you make tweaks.  Kate’s tips for your website messaging: Be clear about who you serve, how you serve them and why you’re the right choice.  Put your Location on every page even if you’re not a local business Can you see yourself and your business from the outside looking in so you can communicate what you do so that others actually click to purchase is different than the way you might simply describe what you do and how you feel about it? With pricing, are you actually explaining the benefits of what you offer and not just what you offer?  Use the free version of HotJar so you can actually see how people interact with your website.  How do you see websites increasing sales? A website, if done well, is your little silent salesperson out in the world, whereas, social media posts are fleeting.    Learn more about Kate: IG @dearkatebrandstrategy Freebie: The Website Report Card  Podcast: How You Pictured it with Kate Hejde Learn more about bookkeeping help from Erika here:  Learn more about the mini course Erika mentions here:    Don’t forget to download the free Monthly Bookkeeping Checklist:  Happy Bookkeeping!  

  • APR 23, 2024

023 Do We Pay Ourselves Back for Any Personal Money We Invest in Our Business?

I have a quick, bite-sized episode today where I’m giving a concise answer to a specific question about finances in your business.  Q: Do we pay ourselves back for any personal money we invest in our business? Great question because lots of clients I work with do this, whether intentionally or not  If you use personal funds to pay for things in your business, especially when first starting out, that is technically an investment into the business because you are supporting it.  So the answer is: It depends.  You can leave it as an investment. That’s totally fine & sometimes necessary to fund the start-up costs of business  You can also pay yourself back. You would just transfer funds from the business account to your personal account. It’s almost like you personally loaned the business money & now the business is paying the loan back.  If you want to learn how to categorize those investments & how to create the categories if they aren’t already set up in QuickBooks, join GCWQ (Get Comfy with QuickBooks) anytime! I hope you liked this super-focused pod today. Until next time! Learn more about bookkeeping help from Erika here:  Learn more about the mini course Erika mentions here:    Don’t forget to download the free Monthly Bookkeeping Checklist:  Happy Bookkeeping!  

  • APR 16, 2024

022 6 Reasons to DIY Your Bookkeeping

Hey friend!   This may seem unexpected but today we are talking about why sometimes entrepreneurs should DIY their bookkeeping. Listen in to find out if any of these 6 reasons match your situation.   Reasons to DIY Your Bookkeeping:   So you understand the process, how it works and how long it takes So you learn how to make smart decisions with money So you take ownership of the finances of your business So you don’t outsource to the wrong person  So you can save money So you can ease your inner control-freak   There you have it! I hope you enjoyed this quick episode all about how to know whether you should do your bookkeeping yourself or delegate it to someone else.   Learn more about bookkeeping help from Erika here:  Learn more about the mini course Erika mentions here:    Don’t forget to download the free Monthly Bookkeeping Checklist:  Happy Bookkeeping!  

  • FEB 20, 2024

021 Taking a Short Break But Listen to These Episode Favorites

Hey friend! Well today on the show I announced that I’m going to be taking a short break to be on maternity leave. Thank you for your amazing support up until now!  I talked through my top 5 most popular episodes to date, so make sure to check these out if you haven’t already! 1. Top Downloaded Episode    2. Learn More About Me & Hear My Business Story    3. Who should you hire to help with your business finances?    4. Budgeting for Business:    5. Reasons to Use QuickBooks:  Also check out: Learn more about bookkeeping help from Erika here:  Learn more about the mini course Erika mentions here:    Don’t forget to download the free Monthly Bookkeeping Checklist:  Happy Bookkeeping!

Customer Reviews

Bite size bookkeeping tips.

Erika makes numbers easy to understand, which is something I’ve struggled with my whole life. Having someone walk me through the basics of bookkeeping has been so beneficial as someone new to the business and bookkeeping world. Highly recommend you give her show a listen!


Erika provides so much value on social media and I’m SO GLAD she is coming in with this podcast!! Grateful for her!! Wren Robbins

Love this show!

I love how Erika breaks down finances so that they make sense and make me want to know more! She does a great job taking a dry topic and making it so much fun! I love listening in each week!

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Russian President Vladimir Putin says Moscow does not plan on capturing Ukraine's northeastern city of Kharkiv. The leader made clear during a press conference in China that the assault was aimed at counteracting Kyiv's shelling and creating a buffer zone to protect border regions. Dasha Chernyshova reports.

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  1. 10+ SAMPLE Bookkeeping Business Plan in PDF

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  2. Bookkeeping Business Plan Template [Free PDF]

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  3. 10+ SAMPLE Bookkeeping Business Plan in PDF

    bookkeeping business business plan

  4. 10+ SAMPLE Bookkeeping Business Plan in PDF

    bookkeeping business business plan

  5. 10+ SAMPLE Bookkeeping Business Plan in PDF

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  6. Keeping up with it all.

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  1. How to Start a Bookkeeping Business

  2. Why Bookkeeper is useful for a business man in 2023

  3. Make Profit Priority as an Accounting Professional

  4. How to Start a Bookkeeping Business to Earn $2000 per Month

  5. Bookkeeping Basics for Small Business 📒

  6. What Is a Business Plan?


  1. Bookkeeping Business Plan Template (2024)

    A bookkeeping business plan is a plan to start and/or grow your bookkeeping business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections. You can easily complete your Bookkeeping business plan using our Bookkeeping Business Plan Template here.

  2. Bookkeeping Business Plan Template & Guide [Updated 2024]

    Marketing Plan. Traditionally, a marketing plan includes the four P's: Product, Price, Place, and Promotion. For a bookkeeping business plan, you should include the following: Product: in the product section, you should reiterate the type of business that you documented in your Company Analysis.

  3. How To Start A Bookkeeping Business (2024 Guide)

    Your bookkeeping marketing and sales plan might include: Determining where clients will find out about you and finding ways to meet them there (e.g., Google My Business, Google Ads, etc ...

  4. Your Business Plan

    Sections for a one-page business plan. 1. Value proposition: Explain why clients will be better off with you. 2. The problem you're solving: Describe the status quo and say why it's not ideal. 3. Target market and competition: Profile the clients you want, and the bookkeeping solutions they use now. 4.

  5. Accounting & Bookkeeping Business Plan Example

    Sales Forecast. Unit prices represent the average project cost for tax services ($750), cost accounting projects ($1,000), and QuickBooks services ($300). Bookkeeping services are set at $30 per hour. Direct unit costs are very low for all of these services as they are primarily labor services.

  6. How to Start Your Own Bookkeeping Business: Essential Tips

    Choosing a name for the business. Registering your business with the proper state agencies. Obtaining a federal Employer Identification Number (EIN) and state identification numbers, if necessary ...

  7. Free Accounting and Bookkeeping Sample Business Plan PDF

    If that's the case, make sure you include ideas like up-selling small businesses from hourly consultation to quarter contracts. Download this accounting and bookkeeping sample business plan PDF for free right now, or visit Bplans' gallery of more than 550 sample business plans if you want more options. There are plenty of reasons accounting ...

  8. How to Start a Bookkeeping Business

    Step One: Draft a Business Plan. Take time to sit down and write out a business plan- a roadmap of what you'd like your business to look like. This can be as creative as you'd like, and include short-term and long-term goals that you have for your bookkeeping business. Your business plan should define your purpose in wanting to start this ...

  9. How to Start a Bookkeeping Business

    Follow these steps to launch your bookkeeping business in no time. 1. Pick your market and niche. A bookkeeper's work is applicable across many different types of industries — after all, every ...

  10. Free Accounting & Bookkeeping Business Plan Template + Example

    Accounting & Bookkeeping Business Plan Template. Download this free accounting & bookkeeping business plan template, with pre-filled examples, to create your own plan. Download Now. Or plan with professional support in LivePlan. Save 50% today.

  11. Bookkeeping Business Plan Template

    ClickUp's Bookkeeping Business Plan Template is here to guide you through every step of the process, from defining your target market to projecting financial growth and outlining operational strategies. This template will help you: Create a comprehensive roadmap for your bookkeeping business. Attract potential investors with clear financial ...

  12. How To Write A Winning Bookkeeping Company Business Plan

    This part of the business plan is where you determine and document your marketing plan. . Your plan should be clearly laid out, including the following 4 Ps. Product/Service: Detail your product/service offerings here. Document their features and benefits. Price: Document your pricing strategy here.

  13. Writing An Accounting And Bookkeeping Business Plan + Template

    An accounting and bookkeeping business plan is a formal written document that describes your company's business strategy and its feasibility. It documents the reasons you will be successful, your areas of competitive advantage, and it includes information about your team members. Your business plan is a key document that will convince ...

  14. Bookkeeping Business Plan Template (2024)

    We have prepared a solid Bookkeeping business plan sample that guides you on every stage of your business plan writing. Download Template. Create a Business Plan. Numerous skilled tasks are required for bookkeeping are management of costs, earnings, tax returns, and payroll. Careful planning is required for each of these services as well as ...

  15. How to create a bookkeeping business plan

    06. Financial plan. The financial plan is the heart of your bookkeeping business plan. It should include startup costs, revenue projections and expense estimates. Specify how you plan to fund your business initially and provide a realistic timeline for reaching profitability.

  16. How To Start a Bookkeeping Business in 8 Steps + Checklist

    Step 1: Create a Business Plan. Writing a business plan is something that everyone should do before starting a business. While a business plan can be used to obtain funding for your business, the real value is the thought that goes into the process of writing a plan. During the business plan writing process, you should think about every aspect ...

  17. How to start a bookkeeping business

    Create a comprehensive business plan that outlines your target market, services offered, pricing structure, executive summary, marketing strategies and financial projections. A well-crafted bookkeeping business plan serves as a roadmap for your business' growth and helps you raise money for your business if needed.

  18. How to start a bookkeeping business in 9 steps

    5. Choose bookkeeping software. Choosing the right bookkeeping software is one of the most important steps in setting up a bookkeeping business. In addition to your accounting software, you might also consider other software to help you manage payables and receivables.

  19. How To Start A Bookkeeping Business (2024 Guide)

    If you're considering becoming a bookkeeper, read our guide to learn how to start a bookkeeping business in 2024. We'll cover everything from the legal side of registering a new business to ...

  20. Learn How to Craft a Successful Business Plan (Even with No Experience

    Here are key elements your business plan should focus on: Fundamental Tax Responsibilities: Clearly outline what taxes the business is liable for, such as income, payroll, and sales taxes. This information should be specific to your business's location and structure. Maximizing Deductions: Include information on how to identify and claim ...

  21. Small Business Simplified Through These 4 Accounting Tips

    Phone integration. Automated workflows. Push notifications. Keeping detailed financial records can either be accomplished by hand or by using one of the great accounting software programs ...

  22. Bookkeeping for small businesses: Beginner's guide

    Bookkeeping is a vital role for the smooth functioning of a small business. It involves the day-to-day recording and reporting of an organisation's financial information, and it is different to accounting, which is the process of using the business' data to establish its financial position and make decisions about how the finances are managed.

  23. Small Business Simplified Through These 4 Accounting Tips

    Here are two common ways to save your receipts without creating clutter: Keep them neatly organized by job in a physical filing cabinet. Create an electronic filing system. 3. Understand your tax ...

  24. FreshBooks Review 2024

    FreshBooks is a small-business accounting software that stands out with its solid phone support, customizable invoicing features and for offering time tracking in all plans. The software started ...

  25. About

    We are a full service accounting firm specializing in bookkeeping, cash flow statements, financials preparations, bank reconciliation, sales, financial analysis, payroll, budgets and more. Everyone on our team has the professional qualifications required to give you the very best service and advice in all areas of personal and business ...

  26. Accounting

    Core of successful businesses. Accounting is the backbone of business. With a degree in accounting you are positioned for a career as much more than a number cruncher, but as a strategic business partner with the ability to collect, organize and analyze financial information to help companies make smart business decisions.

  27. The Accounting Cycle: A Mini-Case

    The Accounting Cycle: A Mini-Case. Original concept published as: Yopp, M., & Kitchel, A. (2007). Incorporating an Accounting Unit in a Business Plan Project. NBEA Business Education Forum, 61 (3), 18-25. Entrepreneurship Units & Business Plan projects. Business Plans typically include: an executive summary, a marketing plan, a management plan ...

  28. ‎Get Comfy with Numbers

    Hey Friends! Welcome to the Get Comfy With Numbers Podcast! I'm Erika Millard, a Bookkeeping Coach who LOVES teaching female business owners how to get COMFORTABLE talking about numbers. If you are a little sweaty & nervous reading this, you're in the right place! Does the thought of doing your…

  29. Davis Bookkeeping, LLC

    Davis Bookkeeping, LLC. Davis Bookkeeping can help with all your Payroll, Payroll Compliance, General Bookkeeping and Reconciling needs. 1954 Crestview Dr. Moscow. Idaho. 83843. United States. Email: mindydavis5 @ Davis Bookkeeping can help with all your Payroll, Payroll Compliance, General Bookkeeping and Reconciling needs.

  30. Russia-Ukraine war: Capturing Kharkiv is not part of Moscow's ...

    9 mins. Russian President Vladimir Putin says Moscow does not plan on capturing Ukraine's northeastern city of Kharkiv. The leader made clear during a press conference in China that the assault ...