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The dating app market is extremely competitive. Securing investor funding to get your dating app off the ground can be difficult. If you’re going to impress investors, you’ll need an amazing dating app business plan.

Three Important Tips for Dating App Business Plans

Writing a mobile app business plan  is drastically different than doing so for other types of businesses. There are many considerations that need to be made and the overall  business plan format  may differ as well.

Furthermore, dating apps have complexities that are not found in other software categories. At ThinkLions, our business plan writers have developed dozens of plans for successful dating app startups.

There are three major factors that must be considered when writing a dating app business plan.

Making Accurate Metric Assumptions

Dating applications operate much differently than other types of apps. Although free dating apps often generate a large number of downloads, they also have low retention rates. The average retention rate for dating apps is fractional when compared to other app categories – such as social media.

A successful dating app business plan must showcase realistic assumptions, from the duration spent on these apps by customers each day to the price that they are willing to pay to use it.

Defining A Competitive Advantage

In order to gain the attention of investors, your dating app plan needs to show how your app is different from the hundreds of other dating apps on the market.

Apps like Tinder and Bumble already have millions of users. What is it about your app that will make singles want to use it for their dating experience instead of the solutions they are already used to?

Competitive advantage is key to a successful dating app plan and will be the main component that drives the startup’s overall strategy.

Financial Modeling

Proper financial modeling uses real data to make educated assumptions about user behavior. Modeling a dating app can be challenging since many dating apps attract a wide demographic – and customers behave differently. Some people use dating apps to go on dates multiple times per week, while others download the app and never meet a single person.

Proper research is key to effectively producing a dating app financial model. Many dating apps have experienced problems when seeking to monetize. Showcasing a well-researched monetization strategy through a financial model can give your dating app an advantage when meeting with potential investors.

Need A Dating App Business Plan?

If you need help writing your startup plan, our expert team of  business plan writers  is here to help. We are the country’s leading experts in developing successful app business plans and pitch decks, and our clients have raised millions. Contact us today to speak with one of our dating app business plan consultants!

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Dating Matchmaking Service Business Plan

Start your own dating matchmaking service business plan

Executive Summary executive summary is a brief introduction to your business plan. It describes your business, the problem that it solves, your target market, and financial highlights.">

CompuDate is a new company that offers Denver area singles computer-based matchmaking services. CompuDate has purchased the assets of Date MatchMaker and is a sole proprietorship owned by Suzie Butterfly.

The Market CompuDate will target two distinct market segments, 20-35 year olds, and 36-60 year olds. CompuDate’s services must appear hip and cool in order to be popular with the younger age group which has a 9% annual growth rate and 54,000 potential customers. CompuDate’s services must appear to be effective to appeal to the older age group which has a 11% growth rate and 64,000 possible customers. Having two distinct large groups that CompuDate can market its services to indicates an exciting market opportunity.

Keys to Success CompuDate has identified three keys to success which will be closely monitored. The first is to know the market. CompuDate is compiling extensive market research to provide it with accurate information regarding its target market. The second is to pick right matches. If CompuDate does not pick the right people, the business will not progress. The last is to ensure sustainable profits. CompuDate will be run with a long-term vision.

Management CompuDate will be lead by a seasoned manager, Suzie Butterfly. Suzie’s first job was with Yahoo! working as a project manager for their search engine department. This position provided Suzie with invaluable skills for managing a variety of different projects. After three years Suzie moved over to the Yahoo! Personals division where she got direct experience for the matchmaking industry which gave Suzie the insight and confidence in developing her own company to compete within this industry.

CompuDate has conservatively forecasted sales for year two, rising in year three. CompuDate will obtain pleasant profit margins for years two and three respectively. CompuDate is an exciting opportunity for a local company to leverage professional computer matchmaking software with seasoned industry management into a sustainable company.

1.1 Keys to Success

  • Know our market.
  • Pick the right dates (matches).
  • Ensure sustainable profits.

1.2 Objectives

  • Become Denver’s premier dating service.
  • Achieve a 45% success rate in placing clients in long-term relationships.
  • Realize the efficiencies and accuracies gained with computer-assisted matchmaking services.

1.3 Mission

It is CompuDate’s mission to provide the finest matchmaking services. This will be achieved through reasonable pricing, outstanding customer service, and the most predictive matchmaking services available.

Dating matchmaking service business plan, executive summary chart image

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

CompuDate is a new company that has purchased the assets of an existing company called Date MatchMaker. Date MatchMaker is a traditional matchmaking service that existed for seven years but never made much money for a variety of reasons. CompuDate will use Date MatchMaker’s existing client files to quickly build an active client base.

The old company was sold because the former owner had a diminished desire to continue with the business. Receiving income from the business became less and less important, in part due to revenue from other sources. Additionally, the business was just not fun anymore. The previous owner (name omitted) therefore decided to sell the business and move on to other activities that he derived enjoyment out of. The business was purchased for $25,000. The purchase price was not directly related to the value of the business. Because the former owner did not have financial constraints, they were interested in getting some cash out of the business, in this case fairly quickly, but did not need to arrive at the exact value that the business was worth. This type of transaction is atypical, generally the business is valued at a multitude of factors including future revenue.

2.1 Company Ownership

CompuDate is a Colorado based “C” corporation owned by Suzie Butterfly.

2.2 Company History

CompuDate is the name of a new computer-based matchmaker service that has purchased the assets of Date MatchMaker. Date MatchMaker was an existing matchmaking service that existed for many years but was never really profitable. CompuDate decided that for a small amount of money it could purchase the assets of the former company and make a go of it. By far the most valuable asset was the customer list. The former company was unsuccessful because it was not good at matchmaking, consequently, it has an existing client base that is still in need of matchmaker services. This makes its customer list valuable for CompuDate.

Dating matchmaking service business plan, company summary chart image

CompuDate offers computer based matchmaking services. Customers fill out a comprehensive questionnaire/survey and the computer, by making logical connections with people’s characteristics and likes and dislikes, makes an estimate as to who might be a good match for this person. The value of the computer is that once a relevant survey has been developed the computer can quickly and accurately make comparisons between applicants and is accurate in its predictive ability, at least from the level of the information provided by the applicants, choose a good date for the person. The following information is some of the information captured by the survey (please note that this is not an exhaustive list):

  • Activities enjoyed
  • Religious preferences

Market Analysis Summary how to do a market analysis for your business plan.">

CompuDate has identified two distinct market segments. These segments are identified by age, 20-35 year olds and 36-60 year olds. Recognizing that each group has different goals in a matchmaking service and respond differently to marketing messages, CompuDate will target each group distinctly. In terms of potential customers, the elder group contains more potential customers.

CompuDate is competing against three styles of competitors. The first style of online personal classified such as Yahoo! Personals. The second group is similar to the first however it is not Internet-based, it relies on newspaper ads as the medium form. The last type of competitor is the traditional matchmaker services like the Date MatchMaker that relies on an agency to capture information regarding the applicants and then makes the matches on their own.

4.1 Market Segmentation

CompuDate has segmented their market into two distinct segments. These segments are identified by their age. Demographic and assorted details include:

20-35 year olds:

  • Incomes of $35,000- $85,000.
  • 53% have at least some college education.
  • 23% have a graduate degree.
  • Enjoy spending time with friends.
  • Have friends but have difficulty in meeting interesting single people.
  • Would prefer not to meet people in bar environments, the typical place people of this age group meet others.

36-60 year olds:

  • Incomes of $55,000- $100,000.
  • 65% of the people have a college degree.
  • 41% have been married once.
  • As they grow older they have had increased difficulty finding others their age.
  • Have a tried a multitude of methods for meeting people, generally unsuccessful.
  • Take the position that it cannot hurt to try new methods of meeting people.

Dating matchmaking service business plan, market analysis summary chart image

4.2 Target Market Segment Strategy

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4.3 Service Business Analysis

The matchmaking industry had been fairly stagnant for a number of years, but within the last three years, with the proliferation of online dating services such as Yahoo! Personals, the entire industry has gotten a new breath of life. More and more people are considering dating services as a viable and exciting option. It is not totally clear as to why the online services would have such a positive impact on the entire industry as opposed to just their segment. Industry experts believe that the online services served as a way of legitimizing the industry as a whole as an effective way of meeting quality people.

4.3.1 Competition and Buying Patterns

  • Online services: The competitors in this segment are kiss.com and Yahoo! Personals. These services took the business model of the paper-based system and moved it online to reach a broader audience and generate economies of scale.
  • Newspaper-based personals: These competitors have a personal classified system where people write a little ad about themselves and/or who they are looking for and people respond accordingly.
  • Traditional matchmaker services: This would be CompuDate’s closest competitor, however they do not use a computer for the predictive choices. Questionnaires are filled out and the workers of the company then determine what matches to make.

Strategy and Implementation Summary

CompuDate’s strategy will be the emphasis on its matchmaking system that is more predictive than other systems by analyzing a host of different variables to come up with the most likely candidate. Other systems rely too much on shallow variables such as appearance. While appearance is important, when it is the primary variable, the matchmaking is often temporary. In order to develop a stronger long-term relationship, the other variables must be taken into account. Focus groups indicate that although most people primarily gravitate toward aesthetic considerations, they do so recognizing that this is less than ideal. For whatever reason, when the variables are not longer chosen by the individual themselves but by a service, there is a sense of trust or comfort because it is based on a host of things beyond appearance. Oddly, if people could recognize this and act on their own volition, they would be more predictive themselves in choosing the right people. But as we all know, someone might know what is right but not be able to act appropriately.

5.1 Competitive Edge

CompuDate’s competitive edge is its sophisticated computer analysis program that is quite accurate, in choosing matches for people once the requisite information is entered. Having the right information to make the analysis is imperative in coming up with the right choice. Without the right information to analyze, there is no way to expect the computer to make the right match. This competitive edge is a sustainable competitive advantage because of the proprietary programming that was involved to allow the system to make the appropriate analysis. It is believed that this proprietary technology will give CompuDate better results than its competitors.

5.2 Marketing Strategy

As mentioned before, it is imperative that CompuDate market itself distinctively to the two different market segments. For the younger segment the service must be viewed as the hip choice. CompuDate will use advertisements to increase awareness of CompuDate’s offered services. These ads will give off the impression that cool people use CompuDate, that it is not a last resort for singles, but a fun, helpful service to link up with like-minded people. The magazines that will be used for the advertisements will be hip, cool magazines, the trendy rags.

To appeal to the older crowd, CompuDate must come off as a logically rationed, effective system for choosing mates. CompuDate will emphasize the accuracy of their computer system. It will highlight the detailed information that is collected from the applicants, needed to make an informed choice. It will also be vocal about its success rate which is benchmarked at 45% for long-term relationships, well above the industry average.

5.3 Sales Strategy

CompuDate’s sales strategy will be based on capturing a large number of first time users of this service. This is the goal because CompuDate is confident that it will be much easier (and less expensive) to grow the user base from existing clients than to build it from people that have no connection to CompuDate. This belief is held for two reasons, customers that try CompuDate will be impressed by the effectiveness, regardless if their first experience is a long-term relationship or not, they will see how the computer chooses the matches and that there is an underlying commonality between the choices. Additionally, if CompuDate is as effective as they believe it will be, the current customers will be quite vocal in telling their friends about CompuDate and that will be a strong source of referrals. Incentives for first time customers will at times be given out, applying this previously mentioned philosophy.

5.3.1 Sales Forecast

Although CompuDate will be purchasing the assets from a pre-existing company, it believes that the first few months of operation will be relatively slow. This will be a function of the need to generate awareness about CompuDate and the fact that this takes time. Profitability will be reached by month 10 with splendiferous sales by year three.

Dating matchmaking service business plan, strategy and implementation summary chart image

5.4 Milestones

  • Business plan completion
  • First 100 customers
  • Profitability
  • Sustainable revenue

Dating matchmaking service business plan, strategy and implementation summary chart image

Web Plan Summary

Although CompuDate will be actively using computers for the choosing the matches, its use of computers for the website will fairly limited. The website will be used primarily for informational purposes. Users will not have the option of signing up or filling out the survey online, that all must be done in person at CompuDate’s offices.

6.1 Website Marketing Strategy

CompuDate will rely on two methods of generating increased traffic of visitors to its website. The first method is simply the inclusion of the Web address on all forms of literature that CompuDate may hand out. Having the address on these printed forms will certainly encourage more people to check out the website. The second method is the submission of the website and keywords to popular search engines. This is useful because as users type in CompuDate’s name or a related keyword the CompuDate site will come up.

6.2 Development Requirements

CompuDate will utilize a knowledgeable Internet development consultant to complete the site.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

Suzie Butterfly received her Bachelor of Arts from Colorado College. Upon graduation she moved out to the West Coast where she went to work at Yahoo! as employee number 234.

Initially she went to work in their search engine division as a project manager. Suzie spent three years in this department, increasing sales by 333%.

After two years with Yahoo! personals she was beginning to get burnt out. She wanted to take some time off and then start her own business, being her own boss.

Feeling comfortable financially (a result of stock options exercised), Suzie left Yahoo! and traveled for eight months. Upon returning Suzie settled in Denver hoping to start her own matchmaking business.

Having spent a while in Yahoo! Personals, she saw the market opportunity and thought that she could make a go of it on her own. Upon her return she began writing a business plan to verify what she believed intuitively, that this could be a profitable (and enjoyable) venture.

7.1 Personnel Plan

The personnel plan is forecasted to have Suzie working exclusively for the first several months, after which she will hire a part-time worker to help with administrative duties.

She will employ a consultant to develop and maintain the website. Suzie will be responsible for operational activities, marketing activities, and some of the accounting. In terms of the operational activities, she will be responsible for vendors relations, customer service, and business development. Suzie will also undertake the marketing activities.

In addition to the marketing activities mentioned in section 5.2, Suzie will make a point to participate in guerrilla marketing which is a grass roots style of marketing where she will be out mingling with perspective customers, “talking up” the services that CompuDate has to offer.

Suzie will also set up the accounting system on QuickBooks Pro. While she will do some of the accounting, much of the general data entry or bookkeeping with be accomplished by the part-time employee.

The employee will be responsible for a wide range of odds and ends activities such as the bookkeeping, customer support, and much of the clerical activities. The leveraging of the part-time employee and consulting assistance will be based on the philosophy that Suzie should only be participating in value-added activities and that she should have a lower paid employee taking care of responsibilities that do not require Suzie’s skills or attention to detail.

Financial Plan investor-ready personnel plan .">

The following sections will outline important financial information.

8.1 Important Assumptions

The following table details important financial assumptions.

8.2 Break-even Analysis

The Break-even Analysis indicates what is needed in monthly revenue to reach the break-even point.

Dating matchmaking service business plan, financial plan chart image

8.3 Projected Profit and Loss

The following table and charts present the Projected Profit and Loss.

Dating matchmaking service business plan, financial plan chart image

8.4 Projected Cash Flow

The following table and chart will indicate Projected Cash Flow. Please note that during the month of January there was a cash infusion. This was an investment that Suzie made into the business. Please also note that there was an increase of long-term liabilities. This can be broken down into the purchase of the existing business and needed start-up equipment.

Dating matchmaking service business plan, financial plan chart image

8.5 Projected Balance Sheet

The following table will indicate the Projected Balance Sheet.

8.6 Business Ratios

The following table details common business ratios of this business as well as the Personal Services Industry, NAICS code 812990. Please note that the variance of current assets of this company and the industry can be explained that the bulk of CompuDate’s value is in its software and that it is not in need of many other assets.

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Dating App Business Model: How Does It Work & Make Money?

Finding love online is strange—well, not today, but it certainly was a few years ago. The advent of dating apps changed how we connect with our significant others. In this Article, we will tell you about Dating App Business Model.

Remember the times when meeting a person you connected with online was a spooky affair. That unease you felt before heading towards a cafe you decided to meet at. That mysterious glare you got from your friends, and lots of butterflies in your stomach.

The only hope for you, then, was to meet someone you caught your eyes with at a local community function or social get-together.

Times have changed.

Millennials have led the transformation, making online dating normal and universally accepted. The increasing number of users and dating mobile apps show how dating business models are progressing.

There are presently more than 1,500 apps working on an online dating business model. The total number of users dating apps accounted for was 270 million in 2020, according to data published on Businessofapps.

Top Apps Making Money Through Online Dating Business Models

Digging a little deeper, dating app business model in a nutshell, 1. in-app third-party ads, 2. in-app purchases, 3. google adsense, 4. sponsored content, 5. professional relationship advice, 6. digital gifts, 7. affiliate marketing, 8. subscription plans, 1. seriousness, 2. video/audio communication, 3. community dating, 4. business collaborations, 5. hardballing, 6. beliefs , final words.

Leading from the front and making the most out of the dating app business model are the newer apps popular for casual dating, Bumble, Hinge, and Tinder.

While Tinder holds the highest market share globally with 75 million monthly active users, the second on the list is Badoo with 60 million monthly active users and Bumble with 20 million monthly active users, both owned by MagicLab.

Though casual dating is not prevalent in Asian countries, there are not many players with double-digit monthly active users except Tantan, which has 20 million monthly active users.

Mono, a Chinese social search provider, owns Tantan.

As far as valuation is concerned, Tinder tops the list with $10 billion, followed by Bumble and Tantan with $4 billion and $3 billion respectively.

Apps based on the dating app business models are likely to progress at a steady rate. By 2022, the projected revenue these apps will generate is $3.72 billion which is currently projected at $3.33 billion for 2021.

By the year 2025, the revenue is expected to cross the $5 billion mark, with estimates around $5.71 billion.

The stats reveal that the world of dating online has grown tremendously in the past few years. Moreover, this growth is expected to increase to a great extent in the times to come.

The pandemic is nearing its end (seems so) which means people will soon start to meet their online dates in real life. Though the impact of pandemics would still be seen in people’s habits and behavior. They would be more cautious than ever in terms of hygiene, shaking hands, or hugging in the first go.

How do online dating apps work?

Algorithms make the magic work for you.

Talking about the most popular online dating app, Tinder used “Elo score” to match profiles. Not just by monitoring your right swipes (Likes) and left swipes (Not interested), it scored you on the basis of how potential matches react to your profile.

However, according to a recent Tinder blog, Elo score is no longer used to match profiles. Instead, it now tracks who is more active and who is not.

The more you use the app, the better are the chances for their algorithm to find suitable matches for you based on the preferences and data you’ve fed in the app. More active profiles are shown to users than those that are not.

Bumble, on the other hand, hasn’t revealed its search algorithm. It is very similar to Tinder in terms of the swipe model though, except that it doesn’t allow male profiles to initiate conversation.

Only women can start the conversation.

Moreover, the matches disappear if the female profile doesn’t respond within twenty-four hours.

Bumble takes care of inactive profiles (users who haven’t used the app for 30 days) by limiting them to pop on the screen, and users see only active profiles.

Another popular name in the field of online mobile dating business is “Hinge”. It uses the Nobel prize-winning Gale-Shapley algorithm for matching profiles with one another.

To understand this algorithm, let’s consider there are two groups, one group includes 10 men and the other one consists of 10 women. So according to this algorithm, the first group (either men or women) gets to pick their first choice. If rejected, they move to pick the second preferred one. This continues until none is left to get matched.

Read Also: How to Build an Online Dating App Clone Like Tinder?

Not only this, but the final match depends on how potential matching profiles react to your profile.

OkCupid is another app based on mobile dating business model – more robust than others mentioned above. It collects a lot of personal info, and a total of around 4,000 questions can be filled by users.

OkCupid uses a match percentage calculator to find dates for its users. It works simply by finding and matching users with similar search preferences and answers to questions they both have in common.

Broadly, the dating app business model can be classified into two categories:

  • Free online dating business model
  • Paid dating app business plan

Visit Also: How Much Does it Cost to Develop a Dating App?

While users were and still are reluctant to buy paid subscriptions of dating apps, these apps grew steadily over time, how?

How did they continue to nurture a business that involves a variety of critical tasks to address – each demanding a fair chunk of money, like safeguarding user data, creating an engaging user-friendly interface (involving both design and development concerns), attracting new users to the app, and working on several app marketing strategies.

The answer is the “free dating app business model”, which allows users to register and use the app for free, but includes in-app purchases and third-party ads.

The dating app business owners partner with advertisers to show ads within the app to millions of monthly active users to generate hefty amounts in revenue.

Aside from this, free users of the app are offered premium features like extra swipes, boost profile option, featured profile feature, unlimited likes, rewind, etc that come at a price. Free users can unlock special features through in-app purchase functionality.

The “paid dating app business plan”, on the other hand, is a recurring subscription plan, usually for a month or a week, requiring users to subscribe to one of the plans on offer to access the website or app. The most popular example is Match.com, which charges $40 a month. Chemistry, eHarmony, Zoosk are some of the other examples of paid dating apps.

The paid online dating apps target the older group of society who are looking for a serious relationship. Moreover, are willing and able to pay for the subscription plan.

How do Dating Apps make money?

Though we have mentioned a few ways dating apps make money in the previous section, let’s delve a little deeper to understand better.

Following are the top ways dating apps can make money from.

Dating apps can make extra profits by integrating third-party ads, either by partnering with clients directly or by using the service offered by websites like BuySellAds, which connects publishers and advertisers. Both parties (publisher and advertiser) can negotiate on terms before coming to an agreement closure.

Ads can be in the form of images, videos, or banners as per the design of the app. Remember to not degrade the user experience. Get professional help from a premier mobile app development company when working on a dating portal development project for the best results.

Expert suggestions and creative ideas of designers employed at a mobile app development company can certainly bring value to the table, providing just the right balance between user and business.

Dating apps for business owners is a profit-making affair, and until there are appropriate monetization strategies in place, the app is of no use. In-app purchases are one of the widely-used monetization strategies around the world.

Users are served with a variety of chargeable premium features. These can be on the lines of popular ones world is familiar with, including:

  • Rewind by Tinder: It allows users to go back to the profile they accidentally swiped left (not interested).
  • Gold feature by Tinder: This feature allows users to visit profiles that liked them already.
  • Passport by Tinder: This allows users to change their location manually before even they travel to a new city.
  • Unlimited likes: Under Tinder Plus feature, users get unlimited likes for 12 hours.
  • Rematch by Bumble: Since Bumble potential matches expire after 24 hours, the app keeps the expired matches in a queue for users to review and respond.
  • BusyBee by Bumble: The 24-hour expiration goes away allowing users to respond to their potential matches whenever they have time.
  • Beeline by Bumble: This online dating app features automatically match users with the ones who liked them already.
  • Read receipts: Users can see if their match has read the message along with time details.

You can make the most out of Google Adsense by enabling it within your app. However, ensure that your app doesn’t contain any adult content and does not violate any of the required policies.

The dating business app owners can generate additional revenue by letting clients promote their services or products through the app. The promoted content should, however, be related to the app’s vertical.

You can offer professional relationship advice services through the app helping users to get rid of unwanted relationship miseries from their lives. The relationship experts can also guide users on topics like how to initiate a conversation, how to impress a match, etc.

When working on dating app development , you can ask your mobile app development company to include functionality for sending digital gifts in chats. These can be a flower, a song, a hug, a kiss, and all kinds of premium emoticons.

You can join hands with businesses related to your industry as an affiliate partner and start selling their products or services within the app, making those extra bucks in form of commissions every time a user purchases from the links you publish.

You can introduce subscription plans for users to use all the features of the app – an added advantage over free members. Premium users can be benefitted from features like unlimited likes, read receipts, ad-free app, more filtering options, review profiles, etc.

Read Also: How to Develop an app like Tinder- Cost and Key Features

Trends dating app business owners should consider moving forward

As a competitive player, you should be aware of what’s ongoing and what’s likely to unfold in the vertical you operate. We’ve simplified your life by listing down the notable online dating trends that you should not ignore.

Around 49% of users in the US used dating apps for an exclusive romantic relationship, according to a Statista report. Only 23% of the users stated that their goal to use dating apps was to have a sexual encounter.

Dating app users like to fill long questionnaires within apps to increase their chance to get connected to a compatible match.

People have started to see dating apps as more than just a casual affair, thanks to the normalization it has got in recent years led by millennials.

Limiting interaction medium to just text isn’t a good idea anymore. People like to send and receive personalized voice and audio messages. Video chat and video calls are the features a new-gen dating app must have.

Apps like Fourplay are using it to revolutionize the online dating landscape. The app allows dating in teams. We believe this is just the start of this trend. We might see more apps joining the league soon.

We are likely to witness more business collaborations than ever in the dating industry in the coming years. Just like the female-friendly Bumble dating app did with Airbnb, offering a virtual dating experience to its users.

Hardballing encourages you to be straightforward about what you want and looking for. It can also help avoid situations that cause stress and uncertainty.

It is the latest trend in the online dating space that gets right down to business from the word go – no messing around or playing games. Being upfront with your intentions and wants can save you a lot of time and effort in the search for a perfect match, believes many dating app owners.

Putting out what exactly you want on your profile can help you connect with the right people, and those who don’t like what you’ve put up can keep scrolling.

In the online dating space, it’s more about a person’s beliefs than anything else. Distance and age don’t matter. Incorporating features that tell more about one’s beliefs. It is desirable and will help you keep up with the user expectations in the coming years.

Hope this article helped you understand online dating business models, how dating apps make money, and more crucially what to look forward to in this space.

It’s also the time to build your dating mobile app that outshines the best even. Consider investing in a dating portal development service in 2024 to reap benefits you’ve never imagined. Also check the service regarding Tiktok App Development here.

Remember to offer exclusive features that none of the prevailing dating apps offer. Embed uniqueness, and get professional help to validate your idea. Get connected with a mobile application development company to discuss project requirements and estimate the cost and time of development.

Palak Khandelwal is a seasoned tech blogger with a passion for exploring the ever-evolving landscape of technology. With years of experience in the industry, Palak brings a wealth of knowledge and expertise to her engaging and informative blog.

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Dating Service

Back to All Business Ideas

How to Start a Dating Service

Written by: Natalie Fell

Natalie is a business writer with experience in operations, HR, and training & development within the software, healthcare, and financial services sectors.

Edited by: David Lepeska

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

Published on May 17, 2022 Updated on May 7, 2024

How to Start a Dating Service

Investment range

$1,650 - $8,000

Revenue potential

$63,000 - $126,000 p.a.

Time to build

0 - 3 months

Profit potential

$57,000 - $94,000 p.a.

Industry trend

Everybody wants to find love, but people are busy these days and don’t always have time to get out and meet people. Thankfully, dating apps and websites have emerged in recent years to make match-making easier than ever. 

Today, the US dating industry is worth $5.9 billion, and it’s grown by 11.3 percent each year since 2017. The number of American online daters is expected to reach 53.3 million by 2025, making now the perfect time to launch a dating service. 

But before you start playing matchmaker, it’s important to learn the ins and outs of developing and starting a business. Lucky for you, this step-by-step guide contains all the insight and info you need to start your successful dating service. 

Looking to register your business? A limited liability company (LLC) is the best legal structure for new businesses because it is fast and simple.

Form your business immediately using ZenBusiness LLC formation service or hire one of the Best LLC Services .

Step 1: Decide if the Business Is Right for You

Pros and cons.

It’s a good idea to weigh the pros and cons of starting a dating service before deciding whether to go all in:

  • Work From Anywhere – Run your dating service from your laptop
  • Rewarding – Help people find the perfect partner!
  • Good Money – Dating service profit margins are high
  • Member Turnover – Frequent sign ups and cancellations
  • Tech-dependent – Revenue can plummet with website or app issues

Dating Services industry trends

Industry size and growth.

dating service industry size and growth

  • Industry size and past growth – The US dating services industry is worth $5.9 billion after growing 11.3 % each of the last five years.(( https://www.ibisworld.com/industry-statistics/market-size/dating-services-united-states/ ))
  • Growth forecast – The global online dating industry is expected to grow 6.9 % per year by 2028.(( https://www.grandviewresearch.com/press-release/global-online-dating-market ))
  • Number of businesses – In 2022, there were 594 dating services businesses operating in the US.(( https://www.ibisworld.com/industry-statistics/number-of-businesses/dating-services-united-states/ ))

Trends and challenges

dating service Trends and Challenges

Trends in the dating services industry include

  • Many dating sites and apps are adding social media features, like interactive trivia games and picture sharing capabilities, to allow users to connect in a more meaningful way. 
  • Niche dating services — such as Biker Planet and Farmersonly.com — are becoming more popular with singles. 

Challenges in the dating services industry include

  • The rise of online dating is an opportunity for scammers, which means users have to be careful and has resulted in reduced trust of these services.  
  • Dating services generally have a high rate of customer turnover. People tend to come and go as they find matches or tire of using the app. 

Online dating site and app usage by age range

dating service app usage by age

Here are the percentages of online dating service or app users by age range. (2020)

  • 33-44 (10%)
  • 65 and up (2%) (( https://financesonline.com/online-dating-statistics/ ))

How much does it cost to start a dating service?

Starting a dating service costs anywhere from $1,600 to $8,000. How much you spend will depend on the software and marketing budget. To compete with established players like Match.com and eHarmony, it’s important to spend on smart marketing to stand out from the competition.

To learn how to build and grow a successful dating service, websites like Udemy offer affordable online courses. 

You’ll need a handful of items to successfully launch your dating service, including: 

  • Dating services software
  • Logo and branding

How much can you earn from a dating service?

dating service earnings forecast

Dating service membership usually costs around $35 per month. If you offer coaching sessions or in-person events, you may be able to charge more. Most of your ongoing expenses will be related to marketing and technology, so expect around a 90% profit margin. 

In your first year or two, your marketing efforts could generate 150 subscribers. At $35 each every month, this would mean $63,000 in annual revenue and a profit of about $57,000, assuming that 90% margin. As you build a reputation and gain referrals, you’ll likely need to hire staff, lowering your margin to around 75%. But with 300 subscribers you could expect annual revenue of $126,000 and an impressive profit of $94,000. 

What barriers to entry are there?

One of the biggest challenges in the dating services industry is competition. Most of the market share is held by large companies, like Bumble, Match.com and Tinder.

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Step by Step Business values real-life experience above all. Through our Entrepreneur Spotlight Series , we interview business leaders from diverse industries, providing readers with firsthand insights.

Explore Eric Leonhard’s innovative journey in modern dating coaching , from its challenges to triumphs.

Step 2: Hone Your Idea

Now that you know what’s involved in starting a dating service, it’s a good idea to hone your concept in preparation to enter a competitive market. 

Market research will give you the upper hand, even if you’re already positive that you have a perfect product or service. Conducting market research is important, because it can help you understand your customers better, who your competitors are, and your business landscape.

Why? Identify an opportunity

Research dating services online and in your area to examine their services, price points, and customer reviews. You’re looking for a market gap to fill. For instance, maybe the local market is missing a dating service for the LGBT community or divorcees. 

business plan for dating app

You might consider targeting a niche market by specializing in a certain aspect of your industry, such as a dating site specific to your city or for people with a certain interest, such as RVs or with children.

Read how Sam Moorcroft found a niche in Christian dating and gain valuable insights into this faith-based matchmaking platform.

What? Determine your services

When it comes to your dating service’s offerings, you have several options. You could offer all of the below, a combination, or just choose to focus on one. 

  • Monthly membership to an exclusive app or website
  • 1:1 matchmaking coaching
  • Hosting in-person mixers or speed dating events
  • Online courses to develop dating confidence

How much should you charge for dating services?

The average cost of a monthly membership on today’s popular dating websites and apps is $40. The amount you charge will depend on your offerings and subscriptions and other features. After factoring in technology and marketing costs, you should expect a profit margin of around 90%.

Once you know your costs, you can use this Step By Step profit margin calculator to determine your mark-up and final price points. Remember, the prices you use at launch should be subject to change if warranted by the market.

Who? Identify your target market

Your customers will be singles looking for a partner. This demographic is extremely varied, so it’s important to hone in on a specific niche. Decide on your audience first, as that will drive how you’ll find them. For example, if you’d like to work with older adult daters, chances are they’re on Facebook. Younger daters between the ages of 25 and 35 are more likely to hang out on social media platforms like TikTok and Instagram. 

Where? Choose your business premises

In the early stages, you may want to run your business from home to keep costs low. But as your business grows, you’ll likely need to hire workers for various roles and may need to rent out an office. You can find commercial space to rent in your area on sites such as Craigslist , Crexi , and Instant Offices .

When choosing a commercial space, you may want to follow these rules of thumb:

  • Central location accessible via public transport
  • Ventilated and spacious, with good natural light
  • Flexible lease that can be extended as your business grows
  • Ready-to-use space with no major renovations or repairs needed

dating service idea rating

Step 3: Brainstorm a Dating Service Name

Here are some ideas for brainstorming your business name:

  • Short, unique, and catchy names tend to stand out
  • Names that are easy to say and spell tend to do better 
  • Name should be relevant to your product or service offerings
  • Ask around — family, friends, colleagues, social media — for suggestions
  • Including keywords, such as “online dating” or “match-maker”, boosts SEO
  • Name should allow for expansion, for ex: “DateMate App” over “Speed Dating Solutions”
  • A location-based name can help establish a strong connection with your local community and help with the SEO but might hinder future expansion

Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these. 

Find a Domain

Powered by GoDaddy.com

Finally, make your choice among the names that pass this screening and go ahead with domain registration and social media account creation. Your business name is one of the key differentiators that sets your business apart. Once you pick your company name, and start with the branding, it is hard to change the business name. Therefore, it’s important to carefully consider your choice before you start a business entity.

Step 4: Create a Dating Service Business Plan

Here are the key components of a business plan:

what to include in a business plan

  • Executive Summary: A concise overview of the dating service business, highlighting key points such as its mission, target market, and financial projections.
  • Business Overview: A detailed description of the dating service, including its mission, vision, values, and the problem it aims to solve in the dating industry.
  • Product and Services: Clear delineation of the dating services offered, such as matchmaking algorithms, profile creation assistance, and event planning for singles.
  • Market Analysis: Examination of the dating industry, including trends, demographics, and potential growth areas, to identify the target market and assess market demand.
  • Competitive Analysis: Assessment of competitors in the dating service sector, highlighting strengths, weaknesses, opportunities, and threats to formulate a competitive strategy.
  • Sales and Marketing: Strategies for promoting and selling the dating services, encompassing online advertising, social media presence, and partnerships to attract and retain customers.
  • Management Team: Introduction of key personnel, their roles, and relevant experience in managing and growing a dating service business.
  • Operations Plan: Details on the day-to-day operations of the dating service, from customer onboarding to service delivery, ensuring efficiency and quality.
  • Financial Plan: Projections of the dating service’s financial performance, including income statements, balance sheets, and cash flow forecasts, to attract investors and guide financial decisions.
  • Appendix: Additional supporting documents, such as market research data, resumes of key team members, and any other relevant information that enhances the dating service business plan.

If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist to create a top-notch business plan for you.

Step 5: Register Your Business

Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.

Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business! 

Choose where to register your company

Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you are planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to dating services. 

If you’re willing to move, you could really maximize your business! Keep in mind, it’s relatively easy to transfer your business to another state. 

Choose your business structure

Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your dating service will shape your taxes, personal liability, and business registration requirements, so choose wisely. 

Here are the main options:

types of business structures

  • Sole Proprietorship – The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
  • General Partnership – Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
  • Limited Liability Company (LLC) – Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.
  • C Corp – Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation.
  • S Corp – An S-Corporation refers to the tax classification of the business but is not a business entity. An S-Corp can be either a corporation or an LLC , which just need to elect to be an S-Corp for tax status. In an S-Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.

We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization , and answer any questions you might have.

Form Your LLC

Choose Your State

We recommend ZenBusiness as the Best LLC Service for 2024

business plan for dating app

Step 6: Register for Taxes

The final step before you’re able to pay taxes is getting an Employer Identification Number , or EIN. You can file for your EIN online or by mail or fax: visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN. 

Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.

business plan for dating app

The IRS website also offers a tax-payers checklist , and taxes can be filed online.

It is important to consult an accountant or other professional to help you with your taxes to ensure you are completing them correctly.

Step 7: Fund your Business

Securing financing is your next step and there are plenty of ways to raise capital:

types of business financing

  • Bank loans: This is the most common method but getting approved requires a rock-solid business plan and strong credit history.
  • SBA-guaranteed loans: The Small Business Administration can act as guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan .
  • Angel investors: Reach out to your entire network in search of people interested in investing in early-stage startups in exchange for a stake. Established angel investors are always looking for good opportunities. 
  • Friends and Family: Reach out to friends and family to provide a business loan or investment in your concept. It’s a good idea to have legal advice when doing so because SEC regulations apply.
  • Crowdfunding: Websites like Kickstarter and Indiegogo offer an increasingly popular low-risk option, in which donors fund your vision. Entrepreneurial crowdfunding sites like Fundable and WeFunder enable multiple investors to fund your business.
  • Personal: Self-fund your business via your savings or the sale of property or other assets.

Bank and SBA loans are probably the best option, other than friends and family, for funding a dating service. You might also try crowdfunding if you have an innovative concept.  

Step 8: Apply for Licenses/Permits

Starting a dating service requires obtaining a number of licenses and permits from local, state, and federal governments.

Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration ( OSHA ), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits. 

You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more. 

You could also check this SBA guide for your state’s requirements, but we recommend using MyCorporation’s Business License Compliance Package . They will research the exact forms you need for your business and state and provide them to ensure you’re fully compliant.

This is not a step to be taken lightly, as failing to comply with legal requirements can result in hefty penalties.

If you feel overwhelmed by this step or don’t know how to begin, it might be a good idea to hire a professional to help you check all the legal boxes.

Step 9: Open a Business Bank Account

Before you start making money, you’ll need a place to keep it, and that requires opening a bank account .

Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your dating service as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.

Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account. 

Step 10: Get Business Insurance

Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.

Here are some types of insurance to consider:

types of business insurance

  • General liability: The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
  • Business Property: Provides coverage for your equipment and supplies.
  • Equipment Breakdown Insurance: Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
  • Worker’s compensation: Provides compensation to employees injured on the job.
  • Property: Covers your physical space, whether it is a cart, storefront, or office.
  • Commercial auto: Protection for your company-owned vehicle.
  • Professional liability: Protects against claims from a client who says they suffered a loss due to an error or omission in your work.
  • Business owner’s policy (BOP): This is an insurance plan that acts as an all-in-one insurance policy, a combination of the above insurance types.

Step 11: Prepare to Launch

As opening day nears, prepare for launch by reviewing and improving some key elements of your business. 

Essential software and tools

Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks.  

You may want to use industry-specific software, such as  WPDating , SkaDate , or iDateMedia to manage memberships, accept payments, and develop a dating app.

  • Popular web-based accounting programs for smaller businesses include Quickbooks , Freshbooks , and Xero . 
  • If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences for filing incorrect tax documents can be harsh, so accuracy is crucial.

Develop your website

Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism.

You can create your own website using website builders . This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech-savvy, you can hire a web designer or developer to create a custom website for your business.

They are unlikely to find your website, however, unless you follow Search Engine Optimization ( SEO ) practices. These are steps that help pages rank higher in the results of top search engines like Google. 

  • Professional Branding — Ensure your branding reflects trust, discretion, and connection, from your logo to your website and marketing materials.
  • Website & SEO — Develop a professional website that details your services and shares success stories. Use SEO strategies to enhance visibility for relevant dating service search terms.
  • Social Media Engagement — Leverage Instagram to post dating tips and success stories, Twitter for sharing industry trends, and YouTube for relationship advice videos.
  • Content Marketing — Maintain a blog focused on dating tips, relationship advice, and the latest trends. Highlight client success stories to build credibility.
  • Singles Events and Speed Dating — Organize events for singles to meet in a structured yet relaxed environment.
  • Personalized Matchmaking Services — Deliver tailored consultations to understand client preferences and ensure precise matches.
  • Ongoing Client Support and Coaching — Provide continuous guidance to help clients navigate their dating journeys effectively.
  • Targeted Digital Advertising — Use online advertising to reach potential clients actively seeking dating and relationship services.
  • Email Marketing — Implement a targeted email campaign to nurture leads, share valuable dating advice, and promote your services.

Focus on USPs

unique selling proposition

Unique selling propositions, or USPs, are the characteristics of a product or service that sets it apart from the competition. Customers today are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your dating service meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire. 

Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your dating service could be:

  • Where busy entrepreneurs go to find the perfect match
  • The best dating site for bi-curious singles
  • A stress-free way to meet soulmates over 60

You may not like to network or use personal connections for business gain. But your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running a dating website, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been working in the online dating industry for years and can offer invaluable insight and industry connections. 

The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in dating services. You’ll probably generate new customers or find companies with which you could establish a partnership. You might also consider affiliate marketing as a way to build relationships with potential partners and boost business.

Step 12: Build Your Team

If you’re starting out small from a home office, you may not need any employees. But as your business grows, you will likely need workers to fill various roles. Potential positions for a dating service include:

  • Software Developer: Build and manage your dating app, troubleshoot issues
  • Customer Service Associate: Onboard new members, answer inquiries
  • General Manager: Bookkeeping, event planning
  • Marketing Lead: Manage social media accounts, business development

At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need. 

Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or Jobs.com. You might also consider a premium recruitment option, such as advertising on Indeed , Glassdoor , or ZipRecruiter . Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent. 

Step 13: Run a Dating Service – Start Making Money!

App dating has skyrocketed over the last decade, and it’s only continuing to grow. People of all ages and interests will always be searching for their better half, which means there’s great opportunity in this market. With your own dating service, you could help people meet their true love while carving out your own piece of the lucrative dating industry pie.

Now that you’ve done your homework, it’s time to put on your matchmaking hat and create your dream business!

  • Dating Service FAQs

Yes, dating services can be extremely profitable. However, it’s important to spend time differentiating yourself from the competition. Consider focusing on a specific niche market to see the most success.

No specific certification is required to start a dating service. However, if you are interested in offering dating coaching services, you may consider enrolling in programs offered by the Matchmaking Institute .

To offer a safe dating service, prioritize user safety by implementing verification processes, moderating user profiles, protecting privacy, and providing reporting and blocking features. Educate users about online dating safety and provide resources to help them make informed decisions.

To attract a diverse and engaged user base to your dating platform, use targeted marketing for specific demographics and create an appealing, easy-to-navigate site. Encourage interaction through chats and interest groups, promote inclusivity, and partner with influencers to broaden your reach.

Risks associated with using online dating services include encountering fake profiles or scams, potential privacy breaches, and meeting individuals with dishonest intentions.

Monetization strategies for a dating service can include subscription plans with different levels of access or features, offering premium add-ons or virtual gifts, displaying targeted advertisements, partnering with related businesses for promotional collaborations or sponsored content, or organizing paid events or dating experiences.

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  • Decide if the Business Is Right for You
  • Hone Your Idea
  • Brainstorm a Dating Service Name
  • Create a Dating Service Business Plan
  • Register Your Business
  • Register for Taxes
  • Fund your Business
  • Apply for Licenses/Permits
  • Open a Business Bank Account
  • Get Business Insurance
  • Prepare to Launch
  • Build Your Team
  • Run a Dating Service - Start Making Money!

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The Essential Guide to Building a Successful Dating App

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Home » Blog » App Development Guide

Dating apps have been in the market for a while and significantly impact how people connect. Dating app development is fascinating as it addresses unique challenges like UI/UX design, real-time communication, security, and data analytics. 

These challenges fire dating app developers to incorporate features that users love. And that’s why startups and businesses go for unique dating app development solutions to have a competitive edge in the market.  

As per a market survey, the online dating market reached USD 9,423.77 Billion in 2022 . It is bound to reach USD 15,789.48 Billion by 2030. Needless to say, dating apps like Tinder, Bumble, and Hinge have fuelled the dating app market to a large extent.

There are several key considerations to keep in mind for successful dating app development . In this blog, we’ll dive deep into crucial factors like understanding the features and functionalities, exploring user experience and design, and defining your value proposition. 

So let’s Begin!

Key Steps to Follow for Building a Successful Dating App

A fully functional and feature-rich app requires an agile development methodology. We have divided the dating app development process into important steps for your understanding. Here are the proven steps you need to take:  

Step 1: Detailed Market Research and Target Audience

Imagine building a bridge without knowing where it leads. That's what developing a dating app without market research and exploring the target audience is like. You need a captivating, technically sound app that resonates with the right people and addresses their actual needs. 

Thorough research helps you identify gaps in the market. Do single parents crave a community? What are their dating goals? Are users seeking casual flings, long-term relationships, or connections within specific communities (e.g., LGBTQ+, religious groups)?

By understanding these pain points, you can craft a unique app that stands out in the market.

With a clear picture of the market and your target audience, you can now assess your competition:

  • What are their strengths and weaknesses? How can you address their shortcomings and offer something better?
  • Is there a niche market they're not catering to? Can you fill that gap and claim your unique territory?

Startups looking for dating app development services must understand the Tinder-like dating app revenue model to make a sound business decision. 

Step 2: Thorough Planning and Strategy

After identifying the market, targeted audience, and your USP, it's time to translate that knowledge into a concrete plan for your dating app's development. Here are the three key areas to focus on:

Defining App Objectives and Features:

Having a clear vision ensures your features align and support that objective. Who are you designing for? Remember your target audience. What features would make the app demanding, and user matches more meaningful? Integrate features like profile customization, matching algorithms, gamification, and other features. 

Don't overwhelm users with everything at once. Identify the essential features for launch and plan for phased rollouts of additional functionalities.

Monetization Strategies:

For your business to grow and flourish the app must follow methods of monetization without affecting the freemium model. Here is a list of monetization strategies you can follow: 

Subscription model:

Offer premium features like unlimited swipes, advanced filters, or profile boosts for a monthly fee.

Advertising:

Partner with relevant brands for targeted ads that don't disrupt the user experience.

In-app purchases:

Allow users to buy virtual gifts, boosts, or access to exclusive content.

Remember, your monetization strategy shouldn't feel like a barrier to connection. Balance revenue streams with user value to ensure your app remains accessible.

Creating a Roadmap for Development and Launch:

Divide development into manageable stages and focus on core functionalities first. This allows for iterative feedback and adjustments. Also, look for an experienced dating app development company with an in-house team. From developers and designers to marketing experts, bring together the right talent to execute your vision.

These steps in the dating app development process ensure your app remains dynamic and continues to resonate with your ever-evolving target audience.

Step 3: Unparalleled User Experience and Design

Achieving an unmatched UI/UX in a dating app is pivotal for success in the long run. You must opt for an intuitive and visually appealing user interface that simplifies navigation. Also, prioritize clarity in design elements to enhance user engagement. 

It is equally important to map out the user journey comprehensively, identifying touchpoints, and potential pain points. A good dating app design stands out in the marketplace and creates a large user base. 

Step 4: Integrating Remarkable Features and Functionalities

In today's dating world users crave more than just swiping profiles and hoping for a match. They want genuine connections and meaningful interactions. To stand out, your dating app needs a carefully curated set of features and functionalities. 

Here are some key features to consider:

Profile customization

Let users showcase their unique personalities and interests. You can empower them to customize their profiles with photos, preferences, and details. This helps users to foster a unique and engaging experience. 

Matching algorithms

Go beyond swiping! Consider AI-powered matching based on compatibility, interests, or common goals.

Location-based matching leveraging GPS technology

Behavior-based matching algorithm based on user and app interaction

Matching based on user answers to questions about choices, interests, and preferences.  

Gamification

Spark conversations with prompts, virtual games, or shared experiences. You can opt for a Bumble-like application that includes gamified elements to make the app more enjoyable. 

Video Chatting

With the assistance of dating app developers, you can integrate video chatting capabilities to facilitate more meaningful connections. Users can engage in face-to-face interactions within the app with full privacy and security.

Push Notification

Enhance user engagement and retention by implementing timely push notifications. This keeps users informed and active on the platform with relevant updates.

Customer Support System

You can offer round-the-clock customer support designed to address user inquiries and concerns promptly. This improves the connection between the customer and your business. 

Advanced Search

Advanced search functionalities are important for elevating the user experience in dating apps. Some users might be interested in dating or hanging out, while others could be looking for a serious relationship. 

Apart from this, people might also handpick age, gender, religion, caste, or astrological signs. Therefore, it is necessary to provide a search option that helps users to narrow down their preferences. 

Location Management

You can give users control over their location settings. This allows them to find matches from nearby locations or worldwide, opening doors to several options to choose from.

AI-based Chat 

An AI-driven chatbot is an important feature for people engaging in conversation for the first time. It can help them suggest the beginning lines to start a conversation. This feature also makes your app unique from other platforms available in the market. 

Dating Preference Filters

The most significant advantage of dating preference filters is that users can narrow down their searches according to their needs. They can filter out location, age, education, gender, and more. This eases down the process users go through while looking for their ideal partner. 

It’s not necessarily important for you to start with advanced features. You can incorporate basic features and then scale up as the popularity of your app increases.

Step 5: Right Technology Stack for Dating App Development

Building a successful dating app requires the right tech stack. Below we have discussed the technology stacks for both iOS and Android devices and also for cross-platform apps.

Frameworks and Programming Languages

Frameworks and programming languages work together to empower developers.  Frameworks offer structure, tools, and efficiency on top of the capabilities provided by programming languages. The choice of language and framework depends on project requirements and your specific goals.

Swift: Apple's native language, known for its speed, performance, and intuitive syntax. It is perfect for building a smooth and responsive user experience.

  • Native Android:

Kotlin: It is the official language for Android development that offers conciseness, interoperability with Java, and powerful features for modern app design.

Java: It is still a popular choice for its vast ecosystem of libraries and mature tooling, especially for complex functionalities.

  • Cross-Platform:

React Native: It is Facebook's popular framework that allows to code for both iOS and Android using JavaScript and React. For a Tinder-like app, it's the best framework. 

Flutter: Flutter is an open-source UI software development toolkit created by Google. It provides a comprehensive framework for building natively compiled applications for mobile, web, and desktop from a single codebase.

APIs and SDKs for Dating App Development

APIs are a set of rules and protocols that allow one app to interact with another. In the context of dating app development, they facilitate the integration of various features and functionalities.

Push Notifications SDKs

For example Firebase Cloud Messaging (FCM) for iOS and Android, or Pushwoosh for cross-platform solutions. This facilitates the implementation of timely and personalized notifications.   

Social Logins

Integration with social media APIs for example, Facebook Login, Google Sign-In, and Apple Sign-In for seamless user onboarding.

In-app payments

Integration with payment gateway APIs like Stripe, Braintree, or PayPal to handle subscriptions, virtual gifts, and other monetization features.

Geolocation APIs

Utilizing geolocation APIs enables real-time location tracking. It helps users discover potential matches and enhance location-based features within the app.

AI-powered Matching

Third-party services like MatchMe.io or Skout can analyze user data and preferences for smarter matches.

Latest Technologies for Building a Dating App

Incorporating the latest technologies in your dating app can deliver a more personalized and secure user experience. 

1. AI/Machine Learning

You can Implement smart algorithms that analyze user behavior. This provides more accurate and relevant match suggestions. Enhance overall user satisfaction by continuously refining matchmaking algorithms based on user feedback.

2.  AR/VR Technology 

Integrate AR/VR technologies to create immersive features within your dating app. Implement virtual avatars to make user interactions more dynamic and entertaining.

3. Blockchain Integration 

You can incorporate decentralized technologies to enhance user privacy, data security, and trust within the dating app ecosystem. This fosters a more secure and trustworthy user environment.

It is important to keep your tech stack updated and explore emerging technologies to keep your app relevant in the marketplace.

Step 6: Development Process

Building a dating app is a strategic journey that requires technical expertise and a sprinkle of innovation. So let's break down the key steps to create a thriving platform.

Front-End Development:

Hire dating app developers who weave their magic using HTML, CSS, and JavaScript to build the user interface. You can Implement swiping mechanisms, messaging interfaces, engaging profiles, and all the features that make your app unique.

Back-End Development:

Go for server-side languages like Node.js, Python, or Ruby that handle data storage, user authentication, and device communication. Consider compatibility scores, shared interests, and even AI-powered insights for deeper connections. Don't forget to implement robust measures to protect user data and ensure privacy.

Testing and Quality Assurance:

Rigorous testing across different devices and platforms is crucial for a flawless user experience. It is equally important to gather feedback from real users. This will help in refining your app based on the user's needs.

Step 7: Launch and Marketing

Launching and marketing a dating app involves strategic planning and execution to attract a user base. After development, initiate a pre-launch marketing campaign to generate buzz around your app. 

Strategically deploy your dating app on the chosen platform for usage. Monitor app analytics to understand user behavior for data-driven adjustments. It is important to have continuous engagement with your audience for long-term growth. 

Step 8: Post-Launch Maintenance and Updates

After launch, closely monitor user feedback and analytics to identify areas for improvement. Regularly update the app with bug fixes and new features to keep users engaged. 

A renowned dating app development company can provide post-launch services to keep your app relevant in the long run. 

Bonus Read: An Ultimate Guide to Developing Mobile Apps for Foldable Devices

Some Key Success Stories and Case Studies of Dating App Solutions

There are several dating apps available in the market each offering a unique solution. Below listed are the top three dating app solutions with the highest user base:

Tinder is one of the leading dating app platforms that provide amazing dating experiences. It incorporates features like swiping right and left, distance and age adjustments, and in-app video calls.

  Platform: iOS and Android 

Total Users: 57,000,000

Pricing: Premium account $9.99 per month

Bumble 

Bumble is an online dating platform released in 2014. It has a unique selling point where women have the authority to text first within 24 hours. The app also includes gaming elements to enhance user experience. 

Platform:  iOS and Android 

Total Users: 40,000,000

Pricing: Premium account $29.99 per month

OkCupid 

OkCupid is a U.S.-based dating app platform that works via a super-powerful algorithm. It includes various dating app features and a free plan to attract users from around the globe. 

Platform: iOS and Android 

Total Users: 50,000,000

Pricing: Premium account $12.49 per month

If you are looking for dating app development services you can reach out to Apptunix, a dating app development company that provides end-to-end development services. 

Closing Remark

It might surprise you but users between the ages of 16 and 65+ are actively engaging with the dating app platforms. Satisfying such a large user base with exceptional dating app development solutions is a challenging job. Developing and maintaining a successful dating app requires a holistic approach with thoughtful design, advanced tech, and continuous innovation. 

Consulting a dating development company can be a strategic move for anyone seeking development services. Being a professional development company, Apptunix brings a wealth of expertise and experience to the table. Our services include: 

  • Traditional Dating App Development
  • Niche-based Dating App Development
  • Casual Dating App Development
  • Custom Dating App Development

We help you navigate the complex landscape of dating app development and taste the success in no time.

Frequently Asked Questions(FAQs)

Q 1.What are the challenges to overcome in developing a dating app?

There are several challenges you have to tackle when opting for dating app development. These include: 

  • User Authentication and Security
  • Scalability
  • Privacy and Moderation
  • Cross-platform compatibility
  • Integration with the payment system

It is important to consult a development agency to help you overcome these roadblocks. 

Q 2.How long does it take to create a dating app?

At Apptunix, we understand the importance of deadlines in creating a dating app. While the minimum time required for dating app development is around 3-5 months.  However, the timeline can vary based on your specific project requirements. 

Q 3.What is the cost of dating app development?

The cost of custom dating app development varies from $25,000  to $50,000 for a basic app. However, a more complex app with advanced features can cost $80,000 or more, depending on the app’s complexity and design.

Q 4.What are some key features of a successful dating app?

A successful dating app incorporates a list of key features that enhance the overall user experience. This includes: 

  • User-friendly Interface
  • Matching Algorithms
  • Profile Customization 
  • Geolocation
  • Multimedia Integration
  • Search Filters
  • Push Notifications 

Get in touch with a professional dating app development company like Apptunix. We assist you in handpicking essential features for the success of your dating app. 

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Introducing Sameer, a seasoned writer with 6 years of experience in the field of technical content creation. Sameer’s in-depth technical knowledge encompasses a wide range of subjects, from software development and IT solutions to hardware technologies. His expertise extends to content writing within the realm of Amazon seller brands, where he excels in creating detailed and optimized technical content for various platforms. Sameer is a talented professional currently contributing his expertise at Apptunix, where he excels in crafting exceptional B2B content. With a strong foundation in content writing, Sameer’s skills are finely honed to cater to the needs of businesses in the tech industry.

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Executive Summary

As it appears, love could be a blooming business. Few more interesting facts about investment value of dating apps:. So you want to create an app like Grindr. Some are also interested in how much Tinder costs. To make a dating app you start with defining the features.

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Creating Your Own Dating App from Scratch: A Detailed Guide

The dating apps industry overview, top dating apps and their market share, key features of a dating app, dating app business model and monetization, how much does it cost to develop a dating app, dating app development step-by-step.

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The Editorial Team of EPAM Startups & SMBs is an international collective of tech consultants, engineering managers and communications professionals who create, review and share their insights on business technology and project success tips.

This step-by-step guide is your handbook on how to make a dating app from scratch. Whether you're a seasoned entrepreneur or an up-and-coming startup, we blend our years of industry experience and essential knowledge in mobile app development to guide you through this journey.

Let’s start with the online dating industry overview and then move on to the step-by-step dating app development guide.

According to Statista , revenue in the online dating market is projected to hit US$3.12bn in 2024. It is expected to show an annual growth rate of 3.28%, taking the overall market value to $3.39 billion by 2027.

As it stands, investors are still willing to fund an online dating app. Getting it to a place where it can compete is a different story that starts with knowing how to create a dating app. It is not just a technical process but also one that requires context from looking at the broader market.

Currently, the market is shared between several dating app providers. How have the new entrants carved out a piece of the online dating pie for themselves? One word: differentiation!

But before we get into that, here are the top dating app providers:

Tinder is a well-known name worldwide with an app that allows users to swipe to like or dislike profiles based on photos. It firmly occupies the ‘casual hookups, mostly' niche, which has left room for other brands to emerge that attract different kinds of users.

Tinder has 16% of the global dating services market and remains the crown jewel of Match Group, which owns other brands that appear here. It made $1.79 billion in revenue in 2022.

Hinge is among the fastest-growing dating apps, with over 20 million registered users and 5% of market share. The app is designed to be deleted, given it focuses on helping users find long-term relationships.

It uses a unique algorithm that matches users based on mutual friends, preferences, and personality traits. It encouraged users to be thoughtful and engaging by requiring comments or likes on specific aspects of matches’ profiles. The app made $284 million in revenue in 2022, with impressive growth numbers.

Bumble emerged as the world's second most popular dating app, with 9% of the global market share, with over 100 million registered users. The company made about $694 million in 2022, marketing itself as a feminist app.

It empowers women to make the first move and initiate conversations with their matches. Different modes, like Bumble BFF and Bumble Bizz, also help users find friends and professional connections.

Badoo is the most downloaded dating app globally, with over 500 million registered users. Its revenue in 2022 totaled $113 million, with 5% of the global market share.

Badoo is a social discovery network that allows users to meet and chat with new people. To facilitate, it provides features that include encounters, live video chat, people nearby, and verified profiles to help users find the most suitable matches.

Match.com has been a mainstay in the industry, with over 20 million registered users in 2022. Match Group also owns the app and caters to more serious love seekers.

It focuses on comprehensive and detailed profiles for people looking for someone compatible, with features like smart photos, video dates, match events, and match guarantee. The app made $3.19 billion in 2022.

The rest of the market comprises some notable apps that include:

  • Plenty of Fish

Each of these apps gains an edge over the competition by serving a specific niche or targeting markets yet to be fully reached.

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To be functional and competitive, most dating apps need to have or will often have the following features incorporated:

Sign-in is the feature that allows users to create an account and access the dating app. Sign-in can be done via a variety of methods, including via:

  • Social media platforms
  • Phone number
  • Third-party services

Sign-in is an important part of verifying users to prevent spam or fraud and to aid in personalizing user experiences. Some dating apps may require users to provide more information or go through verification steps during sign-in, including uploading a photo, answering a questionnaire, or verifying their phone number or email.

Geolocation

A key component of contemporary dating apps is geolocation, which uses GPS technology to assist users in finding possible matches nearby. It must be included when building a dating app.

This feature makes it simpler for users to make in-person connections by enabling them to locate people who live nearby.

To improve the recommendations and locate people who are in a comfortable distance, users can designate their preferred search radius, indicating the maximum distance they are willing to search for matches.

Other location-based activities, like finding nearby users for impromptu meetups or events, are made possible by the geolocation feature.

User profile

User profiles serve as the digital representation of individuals on the dating app. These profiles are essential for users to present themselves and make a good first impression. A typical user profile includes various elements, such as:

  • Name: The user's name, usually the first name or a chosen username for anonymity.
  • Age: Displaying age helps in providing basic information about the user.
  • Gender and sexual orientation: Users can specify their gender and sexual orientation, allowing the app to offer more relevant match suggestions.
  • Hobbies and interests: Users can list their hobbies and interests, providing potential conversation starters and points of connection with others.
  • Photos: Users can upload photos to showcase their appearance and personality. The quality and variety of photos can significantly impact a user's attractiveness.
  • Bio: A short description or bio section allows users to share more about themselves, their goals, and what they seek in a match.

Matching algorithm

The heart of a dating app's functionality lies in its matching algorithm. This intelligent system takes the information in user profiles and utilizes a range of criteria to suggest potential matches.

The algorithm may consider age, location, interests, and user preferences to offer recommendations. It learns from user interactions and feedback, continually evolving and improving its suggestions.

The more users engage with the app, the more accurate and personalized their match recommendations become. Dating app development focuses on creating a reliable and fine-tuned matching algorithm to align with the platform's intentions and who it caters to.

Swiping is an interactive and engaging feature that has become synonymous with dating apps. Users are presented with profiles one at a time and can swipe right if they are interested or left if they are not.

This simple, intuitive gesture-based interaction streamlines the matching process. When both users swipe right on each other's profiles, it's considered a match, opening the door for them to start a conversation.

Swiping is a fun and addictive aspect of dating apps, offering a gamified experience that keeps users returning to the app.

Messaging is the bridge that allows matched users to communicate and get to know each other better.

Once a mutual interest is established through swiping or matching in another way, the messaging feature allows users to send text messages, photos, and sometimes even voice or video messages.

It's essential for establishing connections and moving from initial interest to deeper conversations. Efficient messaging features can include options to easily attach media, read receipts, and typing indicators, ensuring smooth and engaging communication.

Notifications

Users can stay informed about their activities on the dating app and remain engaged with notifications. Notifications about matches, likes, views, and new messages are among the events that users receive notifications about.

Depending on the user's preferences, these alerts may be sent via email, push notification, or in-app notification. They are designed to gently remind users to use the app and keep track of forthcoming dates.

Settings give users the ability to personalize their experience in the dating app. In this section, users can configure options such as:

  • Discovery options: These settings allow users to set criteria for potential matches, including age, distance, and gender options.
  • Notification preferences: Users can customize the type of notifications they want to receive and their delivery method.
  • Privacy settings: Users can control who can see their profile, whether they appear in search results, and how their data is shared.
  • Account management: In this section, users can modify their passwords, change their account settings, and update their profile information. If needed, they can also delete or deactivate their account here.

Admin panel

Behind the scenes, the admin panel is essential for managing a dating app effectively and responsibly. The admin panel provides tools and features that allow administrators to:

  • Manage users: Admins can monitor user accounts, manage reports of inappropriate behavior, and take action against users who violate community guidelines.
  • Content moderation: The admin panel allows content moderation, which is essential to ensure that profiles and posts comply with the application's policies. This helps maintain a safe and respectful environment for users.
  • Analytics and insights: To gain a deeper understanding of user behavior, app usage, and trends, administrators can access data and analytics. Making decisions and improvements with this information is helpful.
  • Security management: Administrators can monitor security features, such as data encryption, to protect user data and privacy. They also take steps to prevent fake profiles and spam.

Ensuring user security and privacy is paramount for any dating app. Key security features include:

  • Secure user authentication: Robust authentication techniques, like two-factor authentication, prevent unauthorized access to user accounts.
  • Data encryption: Sensitive user data, such as messages and personal information, must be encrypted to protect it from possible breaches.
  • Reporting and blocking mechanisms: Users must be able to report abusive or inappropriate behavior and block users to prevent further contact.
  • Anti-fraud measures: Sustaining credibility and trust requires action against spam, false profiles, and other nefarious activity.

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Dating apps, like any other apps, are only sometimes free. They have to make money somehow. After the app is made, how does it make money? There are a few main strategies dating apps use. They include:

1. Freemium

The freemium model is the most popular strategy among dating apps. Users interested in what the app offers can download and use it for free. However, they can’t access some special features that expand the app’s utility further than the basic premise of its marketing.

To get access, users must pay through in-app purchases or premium subscriptions that could be tiered based on how many features they would like or, most commonly, the subscription length.

Good examples include Tinder, Bumble, Hinge, and Badoo, which offer more control, access to matches, and visibility with a subscription.

The strategy relies on converting large user bases into paying customers willing to spend money on an enhanced online dating experience.

2. Advertising

Advertising is a common strategy among dating apps that involves selling ad space to third-party brands and businesses who want to reach the app’s user base. Tinder, Badoo, and Plenty of Fish use the model to generate revenue from displaying ads to users on the unpaid version.

The strategy is also supported by attracting a large and engaged user base that can generate high impressions and clicks for advertisers.

3. Affiliate marketing

This is a less common but potentially lucrative monetization model that involves partnering with other businesses or platforms offering complementary products or services to the app’s user base.

An example is Tantan, the leading dating app in China, which uses the model to generate revenue from referring its users to ecommerce platforms. The strategy relies on creating value-added partnerships that benefit the app and its affiliates.

4. Niche marketing

Niche marketing is an emerging but promising strategy that targets a specific market segment with unique needs or preferences.

An example we’ve mentioned is Bumble, which is a feminist dating app that empowers women to make the first move. There’s also Kiddo, made for gamers, catering to an audience with a common lifestyle and passion. The strategy relies on creating a differentiated and loyal user base that views the app as ‘built for us.’

The cost of developing a dating app can vary greatly based on several factors including complexity, features, platform (iOS, Android, or both), design, and custom software development rates .

However, according to market benchmarks, the cost can range from $25,000 to $50,000 for a basic app. For a more complex app with advanced features, the cost can easily go up to $100,000 or more. Please note that these are rough estimates and the actual cost is determined based on the specific requirements of the project.

The key cost factors include the following:

  • Developer expenses: Developer expenses are hiring and paying the professionals who work on the app development process. That includes developers, project managers, designers, testers, and specialists. Developer expenses depend on the location, skill level, availability, and experience of the professionals, as well as the project's duration, complexity, and scope.
  • Infrastructure expenses: Infrastructure costs come from using and maintaining tools and technologies required to run and support the app. That includes databases, hosting, servers, cloud services, APIs, security, and software and hardware. Infrastructure costs depend on the app's scale, performance, complexity, and the provider, plan, or service chosen.

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What are the steps developers must take when they make a dating app? From our experience working on various app development projects, the steps on how to build a dating app generally involve the following aspects.

Step 1: understand your target audience

When planning how to start a dating app, the first step is knowing your target audience (TA) as they dictate what the app will be. You need to understand them and what they are looking for.

As we have mentioned, finding your niche is important. Start with market research and user analysis to help find the potential demographic, their pain points, needs, preferences, and behaviors.

Consider your competition, what they are doing right, and any gaps you can fill with your idea. It will help your business have a unique value proposition and differentiate the dating app from others.

Step 2: prepare a business plan and monetization strategy

Your business plan and monetization strategy define your objectives, goals, milestones, revenue streams, and budget. This is also when you choose a suitable business model and pricing strategy for your dating app.

As you have seen from the options available and the business models and monetization strategies discussed, finding your niche allows you to offer pricing that is suited to them.

Step 3: choose a software development provider

Once you have a clear business plan and monetization strategy, you must choose a startup software development company to start building. Your goal is to enlist the help of a reliable and experienced software developer company that can deliver high-quality and cost-effective solutions for your dating app.

You must also communicate your requirements, expectations, and feedback effectively with the development team throughout the development process.

At EPAM Startups & SMBs, we will help you do everything, including choosing the best programming languages (for instance, by looking at the pros and cons of Java , Kotlin, C++, etc., for various stages of development), tools, and technologies to implement.

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Step 4: quality assurance

Quality assurance is an essential step in developing a dating app. It should incorporate a variety of testing stages, including compatibility, performance, usability, security, and functional testing for a range of devices and operating systems.

This guarantees that the app operates at its best in various situations. The user experience should be the main focus of usability testing, which should also look at how user-friendly the app is and pinpoint any problems or potential areas for development.

Put security measures in place to safeguard user information. This protects against common vulnerabilities like SQL injection, cross-site scripting, encryption, and secure authentication.

Contact our team to hire QA testers for all your quality assurance needs.

Step 5: app launch

At the app launch stage, consider conducting a soft launch in a specific region or among a smaller group of users to identify and address any unexpected issues before a full-scale release.

Create a thorough marketing strategy that covers launch, post-launch, and pre-launch strategies. To get the most exposure, combine email marketing, influencer partnerships, social media, content marketing, and digital marketing.

To improve the new user experience, make the onboarding process easy for them by assisting them with creating and using their profiles.

To increase visibility and downloads, ensure your app store listings are optimized with pertinent keywords, eye-catching images, and captivating descriptions. Lastly, it would help if you used analytics tools to monitor app performance and user behavior. After launch, this data will be helpful for well-informed decisions and updates.

Step 6: post-launch maintenance

After launching the app, you must utilize in-app surveys, reviews, and support channels to continuously collect and evaluate user feedback. Make iterative changes to the app based on this feedback, fixing bugs, adding features, and enhancing the user experience in general.

Update your app regularly to add new features, enhance functionality, address bugs, and adjust to changes in the mobile market. Use social media, blogs, and forums to help your app's users feel more connected to one another. This can benefit user-generated content, brand loyalty, and user engagement.

You must promptly resolve user concerns and issues by providing attentive user support . Sustaining a positive user experience can benefit from having a committed support staff or chatbot.

Now you have all the steps on how to make a dating app. For assistance with any problem regarding post-launch maintenance, contact our team at EPAM Startups & SMBs.

In summary, the online dating market is profitable and still shows promising signs of growth. If you plan to dive into this lucrative market but don’t know how to create a dating app, this article is your ultimate guide.

Use it to understand the current competition in the market, the key features of a dating app, how to make money, and the appropriate business model, as well as the process of developing the app from scratch.

You can also get the necessary maintenance and leverage ways of measuring project success to continuously improve over time.

At EPAM Startups & SMBs, we offer a wide range of services to help you create a standout dating app. Contact us to create your own dating app today.

Explore our Editorial Policy to learn more about our standards for content creation.

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Financial Model, Business Plan and Dashboard Templates - FinModelsLab

How To Create a Business Plan for a Specialized Dating App: Checklist

By alex ryzhkov, resources on specialized dating app creator.

  • Financial Model
  • Business Plan
  • Value Proposition
  • One-Page Business Plan
  • SWOT Analysis
  • Business Model
  • Marketing Plan

Welcome to our blog post on how to write a business plan for a specialized dating app creator! In today's technology-driven world, the dating industry has seen incredible growth, and niche dating apps are becoming increasingly popular. According to recent statistics, the global online dating market is expected to reach a value of $3.56 billion by 2025, with a compound annual growth rate of 5.3%. This presents a tremendous opportunity for entrepreneurs looking to tap into this lucrative market and cater to specific niche markets within the Technology and Lifestyle industry.

Now, let's dive into the nine essential steps you need to follow to write a comprehensive business plan for your specialized dating app creator:

  • Conduct market research: Start by understanding the current trends, user preferences, and market demands within the online dating industry.
  • Identify target audience: Determine the specific niche markets you want to target and understand their needs, interests, and demographics.
  • Analyze competitors: Research and analyze the existing dating apps within your niche to identify their strengths, weaknesses, and areas of opportunity.
  • Define unique selling proposition: Determine what sets your app apart from the competition and clearly communicate your unique value proposition to potential users.
  • Develop a business model: Outline the key aspects of your business, including your revenue streams, cost structure, and distribution channels.
  • Create a pricing strategy: Decide on the pricing tiers and subscription plans for your app, considering both user acquisition and sustained revenue generation.
  • Determine revenue streams: Identify multiple sources of revenue, such as in-app purchases, advertising partnerships, or premium features.
  • Establish marketing and advertising strategies: Develop a comprehensive marketing strategy to attract and retain users, including online and offline promotional activities.
  • Outline financial projections: Present your financial forecasts, including revenue projections, cost analysis, and expected return on investment.

By following these nine steps and diligently working on your business plan, you'll be well-equipped to create a specialized dating app that caters to specific niche markets within the Technology and Lifestyle industry. Good luck with your entrepreneurial journey!

Conduct Market Research

Market research is a crucial step in the process of creating a business plan for your specialized dating app. It involves gathering and analyzing information about your target market, competitors, and industry trends to ensure that your app has a viable market and stands out from the competition. Here are some important considerations during the market research phase:

  • Identify your target audience: clearly define the demographic profile of your target users, including their age, location, interests, and preferences. This will help you tailor your app to meet their specific needs and expectations.
  • Analyze the competition: study other dating apps in the market that cater to similar niche markets. Identify their strengths, weaknesses, and unique features. This will enable you to position your app effectively and highlight its unique selling points.
  • Understand industry trends: stay updated with the latest trends and advancements in the dating app industry. This will help you identify potential opportunities and stay ahead of the curve in terms of technology and user expectations.

Tips for conducting market research:

  • Use online surveys, focus groups, and interviews to gather insights from potential users and industry experts.
  • Explore social media platforms and online forums related to your niche market to understand their needs and preferences.
  • Analyze market reports, industry publications, and data analytics to gain a deeper understanding of the market size, growth potential, and consumer behavior.
  • Keep an eye on emerging technologies and innovations to ensure that your app stays relevant in a rapidly evolving industry.

By conducting thorough market research, you will gain valuable insights and data that will inform the development of your specialized dating app and increase its chances of success in the market.

Identify Target Audience

Identifying the target audience for your specialized dating app is crucial for its success. By understanding the specific group of individuals who will benefit from your app, you can tailor your features, marketing strategies, and user experience to meet their needs and preferences.

Here are some important steps to follow when identifying your target audience:

  • Research the market: Conduct thorough research to gain insights into the current dating app market and the different niche markets within the Technology and Lifestyle industry. Understand the demographics, interests, and preferences of potential users.
  • Segmentation: Segment your potential user base based on factors like age, location, interests, and lifestyle choices. This will help you understand the specific groups of people who are most likely to be interested in your app.
  • Identify pain points and preferences: Determine the challenges and preferences of your target audience when it comes to dating apps. This will enable you to develop features that address their needs and provide a unique user experience.
  • Consider user feedback: Engage with your target audience through surveys, interviews, or focus groups to gain insights into their expectations and suggestions for improvement.

Tips for identifying your target audience:

  • Focus on a niche market: Instead of trying to cater to everyone, choose a specific niche within the Technology and Lifestyle industry. This will help you stand out and attract a dedicated user base.
  • Utilize social media: Use social media platforms to research and engage with potential users. Look for groups, forums, or communities that align with your target audience's interests to gain valuable insights.
  • Stay updated with trends: Keep abreast of the latest trends in the dating industry and within your niche market. This will help you adapt your app to meet changing user demands and preferences.

By carefully identifying your target audience, you can develop a dating app that provides a personalized and engaging experience, ultimately attracting and retaining loyal users within your specialized niche.

Analyze Competitors

When creating a specialized dating app, it is crucial to analyze your competitors to gain insights into their strategies, features, and user experiences. This analysis will help you identify opportunities to differentiate your app and provide a unique value proposition to your target audience.

  • Research multiple competitors: Start by identifying the top players in the specialized dating app market within your niche. Explore their websites, app features, user interface, and overall user experience. Take note of their strengths and weaknesses.
  • Study their user base: Understand the demographics, interests, and preferences of your competitor's user base. This information will help you identify gaps and potential niches in the market that your dating app can cater to.
  • Analyze their monetization strategies: Examine how your competitors generate revenue. Are they charging a subscription fee, offering in-app purchases, or relying on advertising? Evaluate the effectiveness of their strategies and consider how you can differentiate your business model.
  • Identify unique features: Look for features in your competitor's apps that stand out and provide value to their users. Determine how you can improve upon these features or create innovative ones that set your dating app apart.
  • Consider user feedback and reviews: Read user reviews and testimonials to gain insights into the strengths and weaknesses of competitor apps. Identify common pain points or areas where users express dissatisfaction to understand where your app can excel.

Tips for Competitor Analysis:

  • Take screenshots and create a visual reference board to compare the design and user interface of different apps.
  • Consider signing up for competitor apps and test their features firsthand to gain a better understanding of the user experience.
  • Engage with user forums and social media groups focused on specialized dating apps to gather additional insights and feedback.

Define Unique Selling Proposition

The unique selling proposition (USP) is a critical component of any successful business plan, as it sets your specialized dating app apart from the competition and communicates the value it offers to your target audience. It highlights the unique features, benefits, and advantages that make your app stand out and attract users.

When defining your app's USP, there are several important factors to consider:

  • Identify the specific niche market: Clearly define the niche market within the Technology and Lifestyle industry that your app targets. This could be based on interests, hobbies, or preferences. By narrowing down your target audience, you can better understand their needs and tailor your app to meet those requirements.
  • Highlight unique features: Determine the key features of your app that differentiate it from other dating platforms. These features should align with the interests and preferences of your target audience. Whether it's advanced matching algorithms, personalized user experiences, or specialized community activities, make sure to emphasize these unique aspects.
  • Communicate the benefits: Clearly communicate the benefits that your app provides to its users. These benefits should address any pain points or challenges that your target audience may face in traditional dating apps. For example, if your app focuses on connecting individuals with shared interests, highlight how this promotes more meaningful connections and increases the chances of finding a compatible partner.
  • Conduct surveys or interviews with your target audience to gain insights into their preferences and pain points. This will help you refine and enhance your USP.
  • Research the competition to understand their strengths and weaknesses. Differentiating your app from existing competitors is crucial in attracting users.
  • Consider conducting focus groups or beta testing to gather feedback and validate the appeal of your unique features.

In conclusion, defining a compelling USP for your specialized dating app is essential in capturing the attention of your target audience and differentiating it from other competitors in the market. By highlighting the specific niche market you cater to, emphasizing unique features, and communicating the benefits, you can effectively position your app as a valuable solution in the world of online dating.

Develop A Business Model

Developing a strong and effective business model is essential for the success of your specialized dating app. It serves as the foundation for your entire operation, outlining how your app will generate revenue, deliver value to users, and differentiate itself from competitors.

1. Define your value proposition: Clearly articulate what sets your dating app apart from others in the market. Identify the unique features, services, or benefits that will attract users and provide them with a compelling reason to choose your app over others.

2. Determine your target audience: Understand the specific niche markets within the Technology and Lifestyle industry that you are catering to. Analyze the needs, preferences, and behaviors of your target audience to ensure your business model aligns with their desires.

3. Choose a revenue model: Decide on the revenue streams that will sustain your business. Will you charge users a subscription fee, offer in-app purchases, or generate revenue through advertising? Consider the pros and cons of each option and choose the one that best suits your app and target audience.

4. Establish partnerships: Identify potential partners or affiliates that can help strengthen your business model. Collaborating with relevant brands, companies, or influencers can enhance your app's credibility and reach, attracting more users and potential revenue opportunities.

Tips for developing a successful business model:

  • Focus on providing value: Ensure that your app solves a problem or satisfies a need within your target audience.
  • Keep it flexible: Your business model should be adaptable to changes in the market and user preferences.
  • Continually refine and optimize: Regularly evaluate and update your business model based on user feedback and market trends.

By developing a well-thought-out business model, you can establish a strong foundation for your specialized dating app. This will not only attract users but also create a sustainable and profitable venture in the long run.

Create A Pricing Strategy

When creating a pricing strategy for your specialized dating app, it is important to consider various factors to ensure the success and sustainability of your business. Here are some key points to keep in mind:

  • Understand your target audience: Before determining the pricing structure for your app, it is crucial to have a deep understanding of your target audience's preferences, spending habits, and perceived value. Conduct market research and surveys to gather insights that will help inform your pricing decisions.
  • Offer different subscription tiers: Consider offering different pricing tiers to cater to different customer segments. This can include basic, premium, and VIP subscriptions with varying features and benefits. Providing options allows users to choose the level of service that best suits their needs and budgets.
  • Consider introductory offers: Attract new users by offering introductory pricing or limited-time discounts. This can help build initial traction and encourage users to try out your app. However, ensure that the discounted pricing does not devalue your app in the long run.
  • Implement a freemium model: Consider offering a free version of your app with limited features, and then provide additional premium features for a subscription fee. This model allows users to test the app's basic functionality while enticing them to upgrade to gain access to enhanced features.
  • Provide flexible payment options: Offer multiple payment options such as monthly, quarterly, or annual subscriptions. This allows users to choose the payment frequency that aligns with their financial preferences.

Tips for Creating an Effective Pricing Strategy:

  • Study your competitors' pricing strategies to understand industry benchmarks and position your app competitively.
  • Regularly reassess and adjust your pricing strategy based on user feedback, market trends, and the performance of your app.
  • Consider offering add-on services or features that users can purchase separately to generate additional revenue.
  • Monitor user engagement and satisfaction levels to ensure that your pricing strategy aligns with the perceived value your app delivers.

By carefully considering these factors and implementing an effective pricing strategy, you can strike a balance between generating revenue and providing value to your users. Remember to continuously evaluate and refine your pricing strategy as your business and user base evolve.

Determine Revenue Streams

Once you have identified your target audience and developed a unique selling proposition for your specialized dating app, the next crucial step is to determine your revenue streams. These are the sources through which your app will generate income and sustain your business.

1. Subscription Plans: Consider offering different subscription plans to your users, providing them with access to premium features and services. This could include enhanced search filters, unlimited messaging, or exclusive access to events and activities.

2. In-App Purchases: Explore the option of offering virtual goods or additional features for purchase within the app. This could include virtual gifts that users can send to their matches or the ability to promote their profile for increased visibility.

3. Advertisement Placement: Collaborate with relevant brands and businesses to display targeted advertisements within your app. This revenue stream can be further enhanced by offering different ad formats such as banner ads, sponsored posts, or video ads.

4. Affiliate Marketing: Partner with affiliated businesses or services, such as restaurants, travel agencies, or clothing brands, and earn a commission every time a user makes a purchase through your app. This can be achieved by integrating affiliate links within the app or offering exclusive discounts and promotions.

5. Event Sponsorships: Organize and promote events or activities specifically catered to your niche audience. Secure sponsorships from relevant businesses or brands that align with your app's values and provide them with exposure and promotional opportunities during the event.

Tips for Determining Revenue Streams:

  • Research the revenue models of successful dating apps to gain insights and inspiration.
  • Regularly evaluate and adjust your revenue streams based on user feedback and market trends.
  • Consider offering a combination of free and premium features to cater to both budget-conscious users and those seeking a more personalized experience.
  • Build strong partnerships with relevant brands and businesses to maximize your revenue potential.

By carefully considering and implementing these revenue streams, you can ensure the financial sustainability of your specialized dating app. Remember to regularly monitor and analyze your revenue sources to make informed decisions that align with your business goals and user expectations.

Establish Marketing and Advertising Strategies

Once you have developed your specialized dating app, it is crucial to have well-defined marketing and advertising strategies to ensure its success. By effectively promoting your app and reaching your target audience, you can increase user engagement and attract a substantial user base. Here are some key strategies to consider:

  • Identify your target audience: Understand the demographics, interests, and preferences of your target audience to tailor your marketing efforts to their needs. Conduct thorough market research to gather insights and develop targeted marketing campaigns.
  • Create a strong online presence: Utilize various digital marketing channels, such as social media platforms, blogs, and forums, to showcase your app's features and benefits. Engage with potential users through compelling content, interactive posts, and discussions related to specialized dating within your niche market.
  • Utilize search engine optimization (SEO): Optimize your app's website and content for relevant keywords and phrases to improve its visibility on search engine results pages. Incorporate relevant keywords in your blog posts, landing pages, and app descriptions to attract organic traffic and increase your app's discoverability.
  • Collaborate with influencers and brand ambassadors: Identify influential figures within your target niche market and collaborate with them to promote your app. Engage in partnerships, sponsorships, or guest blog posts to leverage their audience and credibility, thereby expanding your reach and attracting potential users.
  • Run targeted advertising campaigns: Utilize various online advertising platforms, such as Google Ads or social media advertising, to target specific demographics or interests. Utilize advanced targeting options to reach individuals who are most likely to be interested in specialized dating, increasing your chances of acquiring quality users.
  • Utilize data analytics tools to track and measure the effectiveness of your marketing campaigns. Monitor user engagement, conversion rates, and customer feedback to fine-tune your strategies.
  • Encourage users to leave positive reviews and ratings for your app, as this can significantly influence the decision-making process of potential users.
  • Utilize social media advertising to target specific interest groups or age demographics effectively.

By establishing effective marketing and advertising strategies, you can create awareness about your specialized dating app and attract a large user base. Remember to keep adapting and refining your strategies based on user feedback, market trends, and changing digital landscapes.

Outline Financial Projections

Creating financial projections is an essential step in developing a business plan for your specialized dating app. It allows you to assess the financial feasibility and sustainability of your business idea, as well as helps potential investors understand the potential return on their investment.

To outline your financial projections, you will need to consider various factors such as revenue streams, operating expenses, and funding sources. Here are the key elements to include:

1. Revenue Projections: Estimate your app's potential revenue by considering factors like subscription fees, in-app purchases, and advertising revenue. Use market research and competitor analysis to determine realistic revenue figures.

2. Operating Expenses: Outline the costs associated with developing and maintaining your app, including app development, hosting, marketing, customer support, and personnel expenses. It is important to be thorough and consider both fixed and variable costs.

3. Funding Sources: Identify potential funding sources for your app's development and ongoing operations. This may include personal investment, angel investors, venture capital, or loans. Consider the amount of funding required and the terms and conditions associated with each source.

As you outline your financial projections, keep these tips in mind:

  • Be Realistic: Base your projections on thorough market research, utilizing data and trends specific to the technology and lifestyle industry. Avoid overestimating your revenue and underestimating your expenses.
  • Consider Different Scenarios: Develop projections for best-case, worst-case, and average-case scenarios. This will help you identify potential risks and challenges, as well as develop contingency plans.
  • Review and Update Regularly: Financial projections are not set in stone. It is crucial to review and update them periodically to reflect changes in market conditions, expenses, or revenue streams.

By outlining your financial projections, you will have a clear understanding of the financial aspects of your specialized dating app and be better equipped to make informed decisions about its future. Remember, investors and stakeholders will scrutinize these projections, so take the time to ensure they are accurate, logical, and compelling.

In conclusion, creating a specialized dating app for niche markets within the Technology and Lifestyle industry can be a lucrative and fulfilling venture. By following these 9 steps, including conducting market research, identifying the target audience, analyzing competitors, defining a unique selling proposition, developing a business model, creating a pricing strategy, determining revenue streams, establishing marketing and advertising strategies, and outlining financial projections, you can increase your chances of success. With the right approach and a commitment to providing a unique and personalized dating experience, your specialized dating app has the potential to connect individuals, foster communities, and create meaningful connections beyond romantic relationships.

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How To Start A Dating Business in 2024?

Starting a dating app business in 2024 hinges on understanding the intricacies of digital human connections. Key steps include conducting a thorough market analysis, identifying the target audience, and selecting a skilled development team. The success of the app also depends on incorporating essential features, choosing the right technology stack, and prioritizing user safety and privacy.

Alina Egorova

How to Start a Dating App Business

Introduction

In an era where technology reshapes our social interactions, starting a dating app business offers a promising venture. Understanding “how to start a dating app business” involves recognizing the nuances of human connections facilitated by technology.

1. Analyzing the Dating App Market

Before diving into the dating app world, it’s crucial to analyze the market. This involves understanding user demographics, current trends, and competitors. A thorough market analysis helps in crafting a unique value proposition for your app.

2. Identifying Your Target Audience

The success of a dating app largely depends on its user base. Identifying and understanding your target audience – their preferences, behaviors, and dating styles – is essential. This step ensures that your app resonates with its intended users.

3. Selecting a Skilled Development Team

how to start a dating app business: choosing your team

The backbone of “how to start a dating app business” is a competent development team. This team should be adept in both technical and creative aspects, ensuring a seamless and engaging user experience.

4. Crafting a Feature-Rich App

Your app should include essential features like user profiles, matching algorithms, and in-app messaging. Additionally, unique features that cater to specific user needs can set your app apart in the competitive market.

5. Choosing the Right Technology Stack

The technology stack you choose should support the app’s functionality and scalability. This includes programming languages, databases, and server technologies that ensure robust and efficient app performance.

6. Designing an Intuitive User Interface

An intuitive and appealing user interface is key to user retention. The design should be user-friendly, visually pleasing, and provide a seamless navigation experience.

7. Prioritizing User Safety and Privacy

In the dating app business, user safety and privacy are paramount. Implementing features like profile verification, secure messaging, and data encryption can build trust and credibility among users.

Start Your Own Dating App Based on Scrile Connect

Scrile Connect as a custom solution for your dating app

Leverage the power of Scrile Connect, our ready-made solution for social network platforms, to launch your dating app with ease and efficiency. We specialize in tailoring Scrile Connect by adding essential dating app features and crafting unique designs, saving you time and money with a foundation already equipped with basic functionalities like profile pages, messages, and posts. Our proven track record, with over 1000 successful projects, ensures your app is built on a framework of proven success factors.

Make your own dating platform with Scrile Connect

The best dating platform is your own – Let’s build it!

business plan for dating app

Incorporating LSIs in Your Dating App

To enhance your app’s visibility and relevance, incorporate LSIs such as ‘app’, ‘dating’, ‘users’, ‘development’, ‘features’, ‘mobile’, ‘software’, ‘create’, ‘match’, and others. These terms not only improve SEO but also align your app with user search behaviors.

Starting a dating app business in 2024 requires a blend of market understanding, technological expertise, and a focus on user experience. By partnering with a seasoned developer like Scrile, you can navigate the complexities of this venture and create a dating app that stands out in the digital dating landscape.

Explore our blog for a comprehensive guide on creating a dating app: How to Start a Dating App .

Launching and Growing Your Dating App and Website Business

  • Setting Up a Speed Dating Business : Discover how to create a successful speed dating business. This article covers everything from venue selection to event organization and marketing.
  • Opening a Dating Business: Key Considerations : Uncover the essential steps and challenges in starting a dating business. Understand the investment, planning, and operational aspects crucial for success.
  • Building a Dating Website from Scratch : Dive into the technicalities of developing a dating website. Learn about design, functionality, user experience, and how to differentiate your site in a competitive market.

These articles offer comprehensive insights into different aspects of starting and operating a dating business, from app development to website creation and event planning.

Alina Egorova

business plan for dating app

How to Create a Dating App: Main Features, Budget, and Tech Stack

With the majority of our communication occurring online, it is no wonder that the dating world is also shifting from offline. In 2021, 49 million people in the US alone have chosen to use dating services to find either a partner or just a fun date. Especially in 2020, men and women switched to online dating amid the pandemic lockdowns and social distancing measures.

how to create a dating app stats

Today we will talk about making a dating app from scratch, the choice of technology, essential and not-so-essential features, and development costs. How to create a dating app that attracts a wide user base and generates revenue?

Keep reading to learn the key features of a dating application, suitable tech stack, costs of the development and how to identify the best practices of successful app development.

business plan for dating app

Planning to create a dating app?

Examples of best dating apps in 2024.

how to create a dating app tinder

DOIT Software is a software development company that knows firsthand how to create a dating app.

Contact our team  to learn how to create a dating website and build a successful digital product from scratch.

Main features

Although most dating app users look for a genuine connection and romantic relationship, some simply want to kill time. The cornerstone of a successful app is the identification of the target audience and the implementation of essential features that your application requires. Let’s discover how to create a dating app with a basic set of features.

user flow cover how to create a dating app

Registration and Sign-in

how to create a dating app sign in

To make an app like Tinder, you need to implement fast and simple sign-in options. Provide several methods of account registration, via phone, email, and social media platforms. Do not forget to mention that the dating app account will not be displayed on their social media profiles. The most important part of the registration process is simplicity and a low amount of low effort. Getting an account on a dating service is usually an impulse decision and is triggered by curiosity or even boredom. Allow your users quick and effortless access to the pool of profiles to ensure high user retention.

Safety steps such as email and photo verification can occur a few moments later, after the user has had a chance to play around and get likes and matches. Give them a taste of the application before forcing users to go through the bureaucracy process of verification.

Profile Editing

how to create a dating app profile

How to make a dating app that is versatile and interactive? Start by offering a simple profile with age, location, name, and photo to let people immediately use the application. However, allowing fine-tuning is a good move that helps users find like-minded matches. You can allow users to fill out their profiles with as much information as they want, such as physical attributes, interests, hobbies, preferences, and more.

Geolocation

Geolocation is an essential feature for building a dating app. Such apps provide the nearest profiles based on the users’ location, which is why this feature is highly important. Although some dating services allow searching for potential matches in broader regions, the majority of users look for people in their local proximity. Ideally, you should enable accurate location detection, not just a city or zip code. Especially in large cities, different districts might mean tens of miles in distance. Adding an “available now” option will help users to find a date in a particular location and provide a unique value proposition.

Swiping Feature

how to create a dating app matching.png

Although theoretically not essential, if you want to create a Tinder like experience, the swiping feature is a must. How to create an app like Tinder whose success remains unachieved by others? The swiping feature adds gamification to the process and lets people stay on the app for hours. Swiping is effortless, fun, quick, and truly addictive. Usually, swiping left means no and swiping right means you are interested in the potential date. If both parties swiped right, the application matches them and allows them to start up a conversation.

how to create a dating app chat

How to create a dating app with various communication options? In-app communication should provide an easy-to-use way to connect with matches and spark up a conversation. Some applications offer icebreaker suggestions, fun questions, or even quizzes to give their audience something to discuss right after the match. Most modern dating app development includes the video chat feature which is especially helpful during the lockdown measures when people could not meet in person.

Try to create a dating app with comfortable and familiar chat rooms like WhatsApp or Messenger to help people fall right into the active conversation without spending time on learning the functions. Include a quick link to the user’s profile, image uploads, the list of current matches, and the report button. If someone is being inappropriate and causing genuine concern, users can report the profile to the admin for a further check.

business plan for dating app

How to make a dating app that incorporates all the chatting features you would like to have?

Check out the mobile app development services from DOIT Software to learn more.

Push Notifications

Build a dating app with optional push notifications that can be customized and changed at any time. Some users want them completely turned off, some only want to receive message alerts, and some would like to get notified about every single update from the application. Take this into consideration and make the notifications as personalizable and customizable as you can.

Additional features

Ai matching.

How to start a dating app that supersedes the ordinary swiping matches? Besides the Tinder matching code that connects people who swiped right on each other, you can implement smart matching algorithms that bring users together based on age, sex, hobbies, personality traits, preferences, etc. The more variables you use, the more accurate will the connection be. If you allow users to filter out candidates and select the important features, they will have higher chances of both meeting someone special and enjoying using your app.

Support Team

Creating a dating app with a high chance for success requires a professional customer support team that can tune in to solve user issues. People might be confused about the functions, Premium features, bugs, and other nuances. Providing them with a responsive team is a great way to mitigate most problems.

If you are wondering how to create a dating app that provides the utmost customer support, learn about chatbots. Besides having employees on staff who reply to unique and complex user requests, you can also implement a chatbot that would answer common questions. This technology will allow you to automatically answer predefined questions and offer instant help. With a larger budget, you can implement Machine Learning technology that will continuously collect and analyze historical data and expand the pool of potential answers. And if the question or issue is too complex for the chatbot, it can be forwarded to the customer support team.

Deleting and Freezing an Account

Build a dating website or app with a function to freeze as well as delete the account at any time. Users get tired of being on a dating app or eventually meet someone or simply need a break from dating. How to build a dating website or app that provides this option? Offer a straightforward process for putting the account on temporary hold or removing it altogether.

Undoing Swipes

How to make an app like Tinder that allows users to undo their swiping mistakes? If you are building an app like Tinder, make sure to allow users to undo wrong swipes. Most applications, including Tinder, only provide this feature for Premium users to entice non-paying customers to join with a subscription. Due to the repetitiveness of swiping, sometimes users swipe left instead of right and miss out on a matching opportunity. The swipe undoing function allows users to go back and change their swipes.

Social Media Integration

Besides registration via social media platforms, this integration can help users meet more people in their nearby surroundings. Many dating apps offer access to friends of your social media network which is a more secure date selection as users have at least one mutual friend with them. Another inquiry that can be solved with social media integration is avoiding your previous relationships. How to create a dating app that helps people avoid their exes? Another advantage of social media integration is the feature that allows users to exclude some candidates from the pool. For example, colleagues, exes, relatives, etc., users can choose people that they do not want to see on the app. You can also add them to your blacklist using their phone numbers.

Account Verification

If you would like to know how to make a dating app that offers a high level of security, add account verification. Although it is recommended not to force account verification right away, it should take place soon after the registration to ensure a higher grade of security. This way, you can be sure that the person you are talking to matches their pictures. This measure also prevents people with bad intentions from joining this app as their information will be kept in the database.

Users are also more likely to stay on the app for a longer time if they feel safer. Besides that, this way you can guarantee the correctness of the profile information such as age, sex, name, etc. To build a dating site with an atmosphere of trust and reliability, you can add incentives for account verification like some new features or a taste of the Premium plan.

Panic Button

How to create a dating app that takes security concerns to the next level? A panic button is a new feature that some dating apps must have to provide higher security. If users go out on a date and feel unsafe, they can hit the panic button and send the signal to the dating app admin who will investigate the issue and call the police. This adds an extra layer of safety and helps people feel taken care of when using the application.

How to make an app like Tinder or maybe even a more successful one?

Get in touch with the DOIT Software team of software engineers to discuss your ideas and start an online dating site or app today.

Admin panel

how to create a dating app admin panel

The Admin panel is where all the data is stored, analyzed, and used for marketing purposes. This part of the solution hosts all the important user data. Admins can remove users due to reports about inappropriate behavior to keep the app a safe place. Admins should also have access to package management and the ability to add, edit or remove various offers, discounts and special deals. Finally, user feedback also goes to the admin, where it will be analyzed and put in use. Additionally, you can implement analytics dashboards to monitor user behavior and make more data-driven business and marketing decisions.

The technology stack depends on the type of development you choose. Basically, you can choose between native and cross-platform approaches. The former is on average more costly as you create two separate applications for iOS and Android using two different tech stacks. At the same time, native development tends to deliver products with higher performance and better UX design. Platform-independent development allows cutting costs through building one code base and applying it to both platforms and is ideal for creating MVPs. However, cross-platform app development comes with poorer performance and design as well as possible delays in feature updates. How to make a dating app with a tight budget while preserving good performance? In this section, we will go over the technology that is necessary to build a well-functioning dating application.

How to create a dating app using native app development?

Native app development implies using two tech stacks for iOS and Android. How to make an app like Tinder iOS-based? iOS app developers use Swift for their development, a general-purpose, compiled programming language created by Apple. This fast-growing technology is known to be fast, error-free, and open source. Another common language for iOS development is Objective-C, which is a well-tested and stable technology.

How to make an Android app like Tinder? Android development requires Kotlin , a general-purpose programming language with type inference. The language is famous for its intuitive syntax, Java interoperability, and fewer bugs. Java is another popular Android language that has been around for over 25 years and is known for its extensive community and numerous modules, libraries and other tools.

Develop with the DOIT Software team

How to create a dating app using cross-platform development.

Cross-platform development provides a way to launch two apps with a single reusable codebase which significantly accelerates the development cycle. DOIT Software recommends Flutter , an open-source UI software development kit, for platform-independent app development. The kit gives you access to the device’s native features, provides great efficiency, and allows for excellent quality assurance. You can also choose React Native which allows you to accelerate the development process and create native-like UIs. Another option is Apache Cordova . This framework gives you an opportunity to build mobile apps with web technologies like HTML, CSS, and JavaScript.

To learn more about how long it takes to make an app like Tinder and how to create a dating application that brings businesses money and success, contact DOIT Software.

How much does it cost to develop a dating app?

The costs of dating app development vary depending on multiple aspects. Our engineers at DOIT Software highly recommend including the discovery phase in your development lifecycle. Let’s discover the development cost breakdown and learn how much does an app like Tinder cost to make.

how to create a dating app app development cost

Discovery phase

This stage involves requirements gathering, market research, mind mapping, prototyping, creation of user documentation and SRS, and finally, formulation of the development plan, including the solution architecture diagram. How to create a dating app on a budget? The discovery phase helps you avoid common mistakes and actually saves you money. This phase gives development teams an opportunity to collect all the important information for the upcoming project, investigate the market and potential users, test the idea via prototypes and PoC, and dive into the project with an in-depth understanding of the future product.

By the end of the phase of discovery, you will have an exhaustive list of project requirements such as QA requirements, user documentation, the scope of work as well as project goals. As far as user experience goes, you will have concrete prototypes and wireframes based on personas that will help you build a dating app that speaks to the customer. This phase requires a lot of input from the UX designer and project manager, as well as some hours from QA Engineers and dating app developers. According to our calculations, the cost of the discovery phase adds up to $8,000 – $9,000 and takes about 3 weeks.

Project init

Detailed description of the main features' logic

Competitors analysis

User-flow creation

Clickable prototype creation

Solution architecture document

Functional requirements described in a user-story format

SRS - software requirements specification

Prototype testing

Resources & communication plan

Accurate estimation

Communication, brainstormings

Total, development team hours (UI/UX, Developers, QA, Project Manager)

Admin panel is the backstage of the app from where you can manage, control, and monitor users, information, activities, etc. Almost every application requires an admin panel and it is an integral part of the budget calculation.

Login interface

Forgot password

Dashboard (Active/New users widget)

User management

Package management

Reported users (Search / Filtering, List with reports)

Contact Us (List with feedbacks, feedback details)

Total, development team hours (UI/UX, Developers, QA, Project Manager):

Application development

Lastly, the costs of app development depend on the complexity and number of features as well as the choice of tech stack. In our example, we will examine Flutter cross-platform development .

Splash interface

Create Account / Sign In

Privacy Policy + Cookies Trouble Signing In Account recovery Connect your Apple ID Your email Receive a code from SMS

Apple / FaceBook / Phone Receive a code from SMS

Welcome to Tinder, create a profile

First name Birthday Sex Sexual Orientation Show me (man/woman/everyone) My education place Passions Add photos Enable Location Keep me posted Want to avoid someone know you on Tinder (access to contacts)

General profile settings

Membership / Packages Phone/Email Location Distance Show Me (who) Age preference Show me On Tinder Block Contacts Notification Help / Community Privacy / Terms Log Out Delete Account

Edit Profile

Photo management Bio Passions Job/Company Education Instagram / Spotify Gender/ Orientation

Review users’ profiles

Start Tutorial /Skip Like / Unlike Undo Like Slide UP Super Like Tap to Boost

Person details See who likes you New Matches

Premium packager reminder

Total, development team hours

Overall costs

So how much does a dating app cost? The overall costs of the discovery phase, admin panel development, and app development are $57,000 – $65,500 for cross-platform development with Flutter. Native app development is roughly 30% more expensive, which in this case would be estimated to be at least $75,000.

If you want to not only learn how to create a dating app and how much it would cost, but also would like to find out about other types of apps, read our app development cost guide from the DOIT Software team of experts.

Planning to develop an App?

How to create a dating app that drives success.

In this section, we will discuss other things that should be taken into account when learning how to create a dating app.

how to create a dating app that drive success

Find Your Niche

The market of dating applications is quite diverse and saturated. How to make a dating app that has higher chances of attracting users? To be able to stand out, you need to choose a specific niche. If you manage to find a group of people whose needs have been neglected before and create a platform to cater to their wishes, you will be on the right path towards a successful dating application.

The examples for different niches include food preferences like gluten-free diets, lifestyle choices like digital nomads and travelers, sexual orientation like apps for bisexual or homosexual users, etc.

Matching Algorithm of Dating App

Location-based.

The simplest and most popular format of dating app matching code is based on proximity. Users discover other app users in their location, swipe them right after looking at their photos and profile, and start an online chat in the app. This algorithm does not require any heavy math and basically puts the pressure of choosing the right partner on the user. At the same time, it makes the app fun to use and with the help of an eye-catching interface ,and gamification is exactly what made Tinder so popular and almost addictive.

Besides, the location-based matching system provides a simple revenue stream by enticing users to pay a fee to expand their radius and meet people outside of their city.

Questionnaire-based

This is probably the second most popular dating app matching system. The application provides a long list of questions, forms, scenarios, games, etc., with which people can interact. The app analyzes the information and matches the candidate with a similar background, dating preferences, dreams about the future, etc. Since users are often dishonest about their answers or simply do not know exactly what they are looking for, this method is not ideal and frequently fails. At the same time, users who know themselves well enough, usually 30+ years old, usually enjoy this algorithm and manage to find a good fit.

Behavior-based

This algorithm solves the bias of a questionnaire-based app. Instead of answering the questions and trying to be honest about their preferences, people give access to their social media data. The application analyzes this information together with historical data from the app and builds a behavior-based profile of the user. This profile tends to be a little more objective and reduces the amount of catfishing on your platform.

Mobile app development is a complex process, so let professionals help and guide you.

Contact DOIT Software to discover tips on how to create a dating app like Tinder.

Develop a Monetization Strategy

How to create a dating app that generates steady income? By developing a clear monetization strategy before going into the development process. There is no clear answer as to how much money dating apps make. Revenue depends on a variety of factors. However, you can integrate in-app ads for non-paying app users and offer in-app purchases such as extra features, winks, likes, profile boosts, etc. Finally, you can add a premium app version with unlimited features in exchange for a weekly or monthly fee.

Security is important when it comes to any app development, but in the online dating setting it becomes more significant. Your app brings together people who have never met, and they trust your service to conduct some degree of vetting to ensure everyone’s safety. This includes account verification, basic background search, reporting and banning tools, and features like Tinder’s panic button.

How to create a dating app from scratch that adheres to all of the vital requirements and truly stands out on the market? Contact us to build your next great application.

Final Checklist: Create a Dating App

Discover our checklist on how to create a dating app that encompasses every important step of the process.

Discovery Phase

Hiring a software development company, start the development, quality assurance, launch and collect feedback.

The world of online dating is bound to grow larger and larger. People spend more time online and using dating apps is becoming less stigmatized. Use this opportunity to make a dating website or app that caters to your target audience and helps people find new connections. DOIT Software is a software development company that can help you achieve your goal. We are a team of professionals that can deliver high-performance apps with great speed and bold UX/UI design. Contact DOIT Software for a free consultation to learn more on how to create a dating app and get an accurate quote.

Frequently Asked Questions

Have an idea to build an app.

Transform your idea into a successful product with the DOIT Software team.

How much would it cost to make an app like Tinder?

For a cross-platform MVP the costs lie around $45,000 and for a native app – $58,000.

How do I create a dating website or app?

Begin by choosing a niche for your dating app and learning about your target audience. Later, move on to the discovery phase to gather project requirements, and hire a software development team to execute the entire development process.

How do dating apps make money?

There are three main monetization strategies for dating apps: in-app ads, in-app purchases, and subscriptions.

What is the number 1 dating app?

Tinder holds the position for the most popular dating app across the globe with the largest market share.

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Planning to develop a dating app?

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business plan for dating app

  • 1 December 2022

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Need custom app development?

A complete guide to developing a dating app explained step by step.

Are you wondering how to create a dating app? Here’s a guide to everything you need to know about developing dating apps: features, process, technology, architecture, and more.

Creating an online dating app that successfully gains momentum is probably one of the biggest challenges you will face. Your dating app is unlikely to replace Tinder, but it doesn’t have to be. You can create a successful dating app tailored to a specific genre, location, or type of audience.

Softkingo has helped many companies build dating apps with chat built in, so we created a guide for developers considering a new dating app in a competitive market.

However, there are several important steps you need to take before the dating app development phase, including market research, user behavior analysis, and understanding the type of competition you face.

To help you educate yourself on how to set up a dating app project, this guide will provide you with all the information you need. We’ll start with an overview of the dating apps currently on the market and then move on to some things to consider before you decide to build your own. We will outline the important features, project life cycle, and costs involved in developing your own dating app.

Top Three Dating Apps

With the growing popularity of online dating over the past decade, there are hundreds of dating apps on the market. To name a few, here are the most popular and widely used dating apps today, along with their reviews:

dating app market growth

1. Tinder: $40 billion The most popular by far is Tinder, and it’s not going away anytime soon. What has made Tinder so popular is its ease of use, playful encounters with the Swipe feature, and giving users more control.

2. Bumble: $14 billion In second place is Bumble, which has learned from the reaction of women to using Tinder, some of whom are overwhelmed with incoming messages. Bumble gives women more control over their experience by allowing them to initiate conversations first.

3. Badoo: $10 billion Badoo started as a gaming, social discovery, and quiz app inside Facebook long before Tinder and Bumble even existed. However, when Facebook threatened them with an audit, Badoo turned to a standalone app similar to Tinder.

Source: Dating App Usage and Revenue Statistics (2022)

Different Types of Dating Apps

Dating apps of all shapes come with different formats, features, and user experiences. Some apps like Tinder target a broad audience while others target a niche audience. For example, Tastebuds is a dating app for music lovers.

Some types of apps are primarily web-based, such as Match, eHarmony, and OkCupid. People looking for a serious relationship are naturally drawn to websites when they sit at their desktop computer or laptop and browse through profiles before striking up a conversation with a potential partner.

Other types of apps are mobile apps and use scrolling for a larger audience. Other apps include built-in games for those who want to try something new in hopes of finding the love of their life.

Dating app trends

When we talk about dating app usage trends, the biggest one in the room is that we’re emerging from a global pandemic and lockdown (we hope!). So what is happening on Earth and what will future generations do?

Unaware of what life was like before the internet, the younger generation is increasingly integrating technology and social media into their love lives. “A lot of people these days are more used to communicating through technology than face-to-face, which can remove some barriers,” said Jason Funk, a student at Brigham Young University.

Based on user reviews, the most successful dating apps are simple and easy to use. However, some users have become “frustrated with the ‘crazy’ swiping features, and due to widespread lockdowns and social distancing, people have developed different expectations and greater needs from dating apps,” said Tian Wetzler, managing editor at Adjust. These trends have led Tinder and Bumble to Create more integrated user experiences, including not only dating but also social events and meeting new people.

Traits of a successful dating app

As users change their approach to dating for a more integrated experience, the development of dating apps must be based on carefully listening to user feedback about the most popular dating apps. There may be a gap between what these dating apps offer and what users expect, and these gaps provide opportunities for new dating apps to meet the dating apps needs of users in the future.

Here are the most important features that every dating app developer should consider at the beginning of their project:

1. User needs and challenges As mentioned above, user needs are changing and Generation Z may not approach dating in the same way as previous generations. For example, dinner and drink dates might have been the default date before, but recently there’s been an increase in outings and even “creative” dates, like going to the book store, roller coaster, or roller coaster. . Go ice skating, or playing mini golf.

The use of video chat is also growing rapidly. Nearly half (48%) of Gen Z users said they plan to video chat and interact more with matches before agreeing to meet in real life. (Vice Media Group, 2021).

It is important to remember that although the means have changed, the end result users are seeking has not. They always want to find a perfect match for a long-term relationship or a casual fling, and they always have.

2. Market and competition study Before developing a dating app, it is important to study the market and your competitors in the current scenario. Users can be completely lenient with dating apps that are poorly designed or that lack the features they need.

By studying your competition, you can find unmet user needs and create a dating app or feature to meet that specific need. Also, you can use the best features of the most popular applications and improve them to provide a better user experience.

Another aspect of your market research is helping you decide whether you should target a broad audience or cater to a specific segment of the population, such as LGBTQ, pet owners, foodies, and the list goes on.

3. A unique or distinctive value proposition The bad news is that it’s very difficult to create a dating app that gains enough traction to be successful. But here’s the good news: the sheer complexity of the dating market is such that you don’t have to be the next Tinder to make a successful dating app.

Here are three questions you should ask yourself before moving forward with your development plan:

What specific user behavior would you consider using as a metric? Will your dating app have a great user experience that will create the lasting networking effect necessary for the success of the app? Will the dating app be specific to a specific user segment or location? Thinking about these questions will help you focus on the right features, metrics, and audience for your dating app.

4. Monetization strategies Not only do you want to have a unique core value proposition and cater to your user base, but to ensure that your dating app remains profitable for years to come, you need to optimize your dating app to make money. Also necessary.

We’ve listed several ways to monetize a dating app, including the following strategies:

  • Affiliate marketing and paid advertising
  • Membership plans
  • In-app purchases
  • Premium feature upgrade

You can also try creative strategies, such as offering walls that include ways for users to get free credits or rewards for completing tasks. Keep in mind that you can use multiple policies at the same time as long as your users are signed in to each other and your application is fully functional.

Main features of the dating app

To create a dating app that is gaining traction, you need to incorporate features that not only enhance user engagement but also keep them engaged with the platform. Here are some important things to include in your application.

Gamification All dating apps have user profiles but that doesn’t mean they have to follow the same standard format as all other apps. You can get creative by incorporating rich media into your user profile and even offering a layer of manipulation that enhances user behavior with perceived benefits.

This does not mean that we should avoid human relationships, we certainly should not. However, we want user profiles to stand out and invite initial icebreaker conversations, as well as strategically offer rewards for user retention. The main idea behind using app games is to create a system that motivates the users so that they feel a sense of accomplishment for participating in the core tasks.

Matching Algorithm For a dating app to work, there needs to be a matching algorithm that matches one user to another based on everything from metrics of app usage activity to their interests and preferences. Mashable provides a good overview of how the matching algorithm works, including some of the most common ones:

Location-based matching using GPS technology Math-based matching relies on users’ responses to questions about interests, preferences, and even political opinions. A behavior-based matching algorithm records data about how users interact with the app Machine learning algorithms “learn” what a user is searching for based on successful or failed matches, improving the algorithms’ accuracy and match quality.

Chat and Messaging You could say that instant messaging is the “engine” of any dating app. Although this is a basic need, the challenge is keeping users on the platform rather than exchanging numbers and taking their conversations off the platform. This is where comprehensive chat and in-app messaging come in handy. To complement the SMS, video calls and voice notes can also be integrated into the dating app.

Audio and Video calls The rise of video calls is one of many trends that indicate users want to feel comfortable and connected before a meeting. Facial features, tone of voice, and other forms of nonverbal communication enrich your interactions, allowing users to interact on a higher level than just text or SMS.

Send Notifications Don’t forget to integrate the push notification feature into your app so that you can bring users back when a match sends them a message. Bumble does this as shown below:

Les utilisateurs de votre application reçoivent des notifications d’évenements important, lorsque quelqu’un s’est interessé to leur profil, que leur profil a eté mis en correspondance avec celui de quelqu’un d’autre ou si quelqu’un leur an envoy message.

With more details and examples, we have listed other dating app features that increase user engagement.

Project life cycle development in 7 stages

To fully estimate the time, money, and resources required to fully build a dating app, let’s take a look at what happens with the development of a dating app from start to finish and what happens after the app is released into the user database. receipt.

1. Market analysis As mentioned earlier in this guide, it is important to devote sufficient time and resources to careful planning and market research of competing apps in order to develop a dating app that users will want.

2. Project management An application development project has many moving parts and many stakeholders. So there is a clear need for the project manager to lead all efforts and steer the development process in the right direction, as originally planned.

3. Design Creating a dating app is not just about writing lines of code but also designing it that helps create a user-friendly interface to create the best possible user experience. Therefore, money from the application project budget should be allocated not only to developers but also to designers.

4. Development Being the “core” of a project, development will obviously occupy a significant portion of the time and resources in the entire project life cycle. There are different ways to develop: the most popular today are sprint development, sprint courses, etc.

5. Quality assurance Although no application is bug-free, a lot of care and effort must be taken to ensure that the application is secure, can withstand most cyberattacks, and works without compromising personal information. Your application should only consume the resources it needs to run and scale without wasting memory, bandwidth, and server resources.

6. Start the application The big day comes when you have a final product ready to go out to your passionate user base who can’t wait to find their dream partner using your dating app. This can be the most exciting and nerve-wracking part of the whole process. If you have planned to prepare for the launch in advance by following the iOS App Store or Android Google Play requirements with your team’s marketing campaign, your dating app launch should go smoothly.

7. Post-launch maintenance Once you roll it out to your user base, your job is not done yet. At this point, you move into the post-launch maintenance phase of your project lifecycle. Based on user feedback, it will always fix bugs, improve existing features, add new features and find ways to generate more income from your app. Instead of a static product, your dating app becomes a living organism that is constantly evolving with your user base.

How to create a dating app that people will love

This section covers important aspects of dating app development, including framework, process, prerequisites, tools, design, privacy, and security.

Introduction to dating app development

After studying the market and user behavior in other apps, the dating app development process involved careful planning and a variety of user interface considerations:

  • Understand user expectations
  • Select the most requested features, including gamification
  • Ensure security and data protection
  • Choice of the technology stack and system architecture
  • Create secure authentication for the user
  • Develop your matching algorithm
  • Design an engaging user experience with an easy-to-use user interface
  • Add text, voice, and video chat

Finally, you want to develop a deployment plan that includes testing, debugging, post-deployment updates, and maintenance.

Design and Architecture of dating applications

Dating app development requires user personas, user flows, wireframes, prototyping, and user interface design.

User persona Creating a user is an important step in planning and building your dating app. You may choose to design and build your dating app for a niche user segment, such as dog lovers, over 50 crowds, etc., rather than making your dating app like Tinder .

User flow Describing and prototyping your dating app helps you visualize how a user will navigate setting up their profile, finding a match, and communicating with the match.

Dating app architecture To be a dating app MVP you must have at least a social login, security, and privacy controls, geolocation, user profiles, profile settings, system chat or messaging with push notifications, and some kind of matching algorithm including algorithms. These will need to be discussed in the features section above.

There are many pieces to put together and you will need the architecture of the system to do so. To create a viable dating app, your system architecture will need at least the following components:

Getting all of these elements to work together can seem complicated, but Softkingo has a ready-made dating app chat platform that makes it easy to integrate text, audio, and video chat.

Interface and user experience of a dating app The interface of the dating app should be intuitive and easy to use. Most users today are tech-savvy and therefore less forgiving of confusing user interfaces. Therefore, it is best to keep the user interface as simple as possible by using the following tags:

Protection and security of user data

With large amounts of private user data and information, security has to be top-notch. In addition, messages sent by users must be securely encrypted.

To create basic security, PGP-based encryption should suffice. Let’s take a look at the three basic aspects that are essential to an online dating app.

Strong authentication and authorization It’s safe to say that one of the most pressing steps on your dating app security checklist is implementing strong authentication and authorization mechanisms.

A strong authentication process is essential, with privacy, session management, identity management, and device security in mind. It is important to implement multi-factor authentication rather than relying solely on usernames and passwords.

We strongly recommend using technologies such as the OAuth 2.0 authorization framework or the OpenID Connect protocol, taking into account the latest versions.

A secure connection between servers Online dating apps are constantly communicating with other systems such as back-end servers, cloud-based services, chat servers, GPS, etc. To protect these connections, Socket Layer (SSL) or Transport Layer Security (TLS) protocols and a validated security certificate process are implemented.

In addition, all APIs used by a dating app must be secure. iOS includes App Transport Security, a feature that forces apps to use Secure Hypertext Transfer Protocol when communicating with underlying services.

Guaranteed reliable performance and scalability Dating app developers need to think about and plan for scalability before they even start with the app design processes and infrastructure. Even if your audience is a good fit, there is always a chance that you will launch your app and experience a sudden influx of users.

First, building a scalable app requires understanding the potential scope if an app like Tinder were to launch globally. With Tinder at $40 billion, downloads have reached nearly half a billion with support for over 40 languages. Over 65 billion matches have been made.

To support even a fraction of these overall usage figures without any performance degradation, your dating app must have clean code, a sleek design, and a scalable cloud infrastructure that grows with the size of your user base.

Here are some of the reselling techniques Tinder uses:

  • Low response time to help users load profiles faster and maintain a smooth user experience.
  • Geo-sharing, which means sharing data by geographic location to spread the workload across multiple servers.
  • Flexible search for faster responses to user text searches. Instead of searching the text directly, it searches an index.

In some cases, this requires switching entirely to a different infrastructure or backend. As Coffee Meets Bagel grew, they also faced scalability issues and leveraged back-end infrastructure and virtual private clouds to increase performance and reliability with caching real-time data streaming, and user analytics. Redis is used for this.

Technology stack for dating apps

To help you build a dating app with all of the above components, we’ve created a table that shows the tech stack for iOS and Android devices, as well as cross-platform apps.

Frameworks and programming languages

To achieve maximum reach in the mobile app market, choosing a cross-platform framework like React Native increases the number of device types your app will support. Tinder is an example of a cross-platform mobile app built on the React Native framework.

However, for better performance, it might be worth building your dating app from scratch using popular frameworks like Swift for iOS or Java/Kotlin for Android with Python as a backend.

API and SDK to build your own dating app

Whether you decide to build a native or cross-platform dating app, you will likely integrate component functionality through APIs and microservices. Your microservices architecture will consist of at least some of the REST APIs listed in the table above and other popular dating application APIs. Finally, if you want to use the latest AI and machine learning technologies in your dating app, you can check out Amazon ML, Monkeylearn, Rapid API, and other machine learning APIs.

Latest technology in dating app development

Databases and cloud storage can be used to store user data and preferences, and geo-sharing is used to reduce server load.

Machine learning and artificial intelligence can also be used to create dynamic matching algorithms that intelligently match users based on their evolving preferences and “learn” from previous matching activities.

Authentication combined with social integration can be used to verify a user’s identity, prevent fake profiles from being created, and protect users from spam, harassment, and other forms of harm. The social integration can pull profile data and photos from users’ social media profiles in the dating app itself.

Payments integration is used for subscriptions, recurring payments, and other in-app purchases as part of your dating app monetization strategy.

Voice and video chat APIs can be quickly integrated with in-app messaging functionality to enhance in-app chat for users.

How to create a dating app like Tinder

We need to look no further than Tinder to understand how the dating game has changed over the past decade. This dating app has a very simple user interface and all the users have to do is swipe left if they like the photo they see and then swipe left if they don’t. If the other person also swipes right, the matching will happen. This simplicity and understanding of human psychology are what has led to Tinder’s massive success as a dating app.

So how did Tinder create this app and with what technology?

Tinder uses a simple technology stack that includes Python, JavaScript, and HTML5 on Amazon Web Services, as shown below:

Android/iOS mobile app stack: Swift, Objective C, Java, Ruby/Cucumber, RubyMotion Backend Stack/API: Node.js, JavaScript, HTML5, Elasticsearch, MongoDB, Redis, AWS, Bash Scripting Website package: jQuery, Node.js, Nginx

It also includes GPS or the smartphone’s WiFi to locate the user. Dating app developers can also build Tinder clones with a variety of new frameworks and SDKs.

We’ve identified five scalability factors to help you build your dating app:

  • Support for future performance increases
  • Maintain the best possible user experience
  • Choose the right equipment to evolve
  • Follow design best practices with the right tools and framework
  • Load tests with realistic simulations

To create a well-functioning dating app with good latency under heavy load and data volume, developers can use well-designed APIs and generous cloud storage, as well as microservices. When creating video chats or live chats, developers must ensure that enough bandwidth is available through their cloud platform to support multiple video calls across their entire user base.

Create a chat integrated into your dating app

This section discusses how to create an in-app conversation in a dating app, including deciding whether to create it from scratch, which chats and messaging APIs to use and how to integrate voice and video calls.

Building from scratch or using an API?

As a dating app developer, you will make the decision whether to build a chat from scratch or use an available chat.

Creating an in-app conversation for a dating app from scratch is a slow process and requires a lot of capital and the right infrastructure. Not only that, but it can also impose an opportunity cost as you could have used the chat API and turned your attention to developing new features that other dating apps don’t already have.

Creating a chat from scratch can be a good option for companies that want to innovate in this area and have the resources to maintain chat technology.

We wrote an article that helps developers choose between creating a chat or using the Chat SDK or API, evaluating the pros and cons of each.

If you choose to use APIs, Softkingo provides a comprehensive set of APIs for in-app chat, messaging, voice calls, and video calls, as described below.

Use of chat and messaging APIs In today’s online dating scene, basic text chatting just isn’t enough. Users expect more features and want to see receipts, and voicemails, check if their matches are online, and more. Fortunately, there are plenty of ways to add rich functionality to one-to-one private chats.

Create a video and audio chat To improve on the chat functionality described above, Softkingo also offers integrated audio and video calling for the dating app. With these APIs and SDKs, you can quickly implement Tinder or Bumble video and audio calls. If you’re on iOS, you’ll get instant support with CallKit and PushKit for an enhanced user experience.

For each photo, we provide instructions on how to add video calling and voice chat to your dating app:

  • Set up video and audio calls in the iOS app in Swift
  • Set up video calls and voice calls for Android apps in Java or Kotlin
  • Set up video and voice calls using the React Native or Ionic SDK for cross-platform apps
  • Configure calls to web applications using the JavaScript SDK or chat tool

How much does it cost to create a dating app

There is no answer here because there is a wide range of costs to building a dating app, depending on a number of factors and how (and where) you hire your developers.

If you want the bottom line, Formotus quotes an average of $140k for mobile app development over 6-12 months.

Ongoing application maintenance after launch can account for around 15-20% of the initial project cost annually. For example, if your dating app costs $100,000 to develop from conception to launch, you can expect to spend $15,000 to $20,000 per year to maintain it after launch.

We have listed five factors that influence the cost of dating app development and cost ranges for each stage of project development.

  • Project Type
  • Who is developing the application
  • Features and complexity of the design.
  • The amount of time it takes to build from scratch versus using predetermined resources
  • Number of platforms using a native code base versus a single code base across platforms

With an in-house team of developers and designers, the total project cost can be around $150,000 or more. However, the pre-built APIs and microservices discussed earlier in this guide can reduce development costs by at least 50-70% compared to building your own.

These pre-built features are common across many applications, thus eliminating the need to reinvent the wheel, saving time and resources while shortening the entire project lifecycle.

Final thoughts

In the midst of our busy lives, dating apps provide a convenient and quick way for people who are looking for a partner to meet.

The key to a successful dating app is to accept that people are busy and don’t have much time. So they are hungry for features that allow them to save time and quickly find what they are looking for. They want and expect an app that is intuitive, easy to use, and works well.

Anupam Singh is a Technical Content Writer at Softkingo who is a curious learner and closely follows the latest developments in technology. She adds value to her writing and helps companies build a healthy online presence through engaging, informative, and shareable blog posts. She loves to master new skills to improve and make her writing more effective and trend-setting.

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Running Your Mobile Dating App Business: 7 Tips

business plan for dating app

The mobile app business does sound easy and simple, but it’s a business nonetheless. Just publishing the app in the Google Store and App Store isn’t the end.

Here we have a few common tips for a successful business launch:

business plan for dating app

Tip 1: Promote before launching

Let’s assume you already have a community or target audience for your mobile app that eager to use it. Just spread the word to hipe it up to attract new members and increase the downloads and comments of your apps in stores.

You can also launch your app in closed beta version for specific clients. This way you can treat them with free memberships and services.

Create a contest for a logo design or slogan or index image. Make your audience engaged in creating your app. This will make them more loyal and they will spread the word about your app to their friends, family, and acquaintances.

Tip 2: Plan your launch

Before launching, make sure the design and all features are working as intended.

Take your time to verify that what you have is what your future users or your niche works. If your offer does not meet the demand on the market, no cool design or exquisite features would work for this particular audience and niche.

Create a unique selling proposition (USP) — it should show what do you offer, why it’s better than your competitors and why users should choose you. Creating a good USP is a key step in your dating app business process.

business plan for dating app

App store optimization helps you to cover more app store users by making your app more discoverable and easy to find.  ASO is a continuous process but the foundation will be set here, during the launch.

The ASO includes:

1. App Name

2. Short Description

3. Keyword Field

4. Long Description

5. Screenshots

6. App Previews (iOS) and Promo Videos (Android)

7. Backlinks

Find more on ASO checklist here

business plan for dating app

Tip 4: Be trustworthy

Trust is a highly-sought-after resource on the Internet right now. Trust has to be earned. Make sure your app is high standard enough for your audience.

Additionally, always reply to the comments and reviews within 24 hours. Even if they are wrong or negative. That’s a rule for any app or desktop sites.

Take note of all support channels you possibly have — twitter, facebook, email, admin panel communication module, dating sites review sites and etc. Monitor them, set up Google Alert , and reply, reply. reply.

Another useful idea is to create a FAQ page where you answer all frequent answers that you think your users may have.

business plan for dating app

Tip 5: Collect feedback

Collect feedback about your app’s usability (whether it’s easy to find or use this and that), about what features users use now and what they want to have in future (don’t try to please everyone, make sure that the majority wants it and it will help you improve your app). Basically, users share their opinion on the same channels as in Tip 4, so you should be covered here.

Don’t hesitate to reach your users first. In 90%, users are willing to share their opinion and views. It’s just they are a little too lazy to make the first step to share it.

business plan for dating app

Tip 6: Fix Issues

Issues is something that happens to everyone. Tinder has it, Badoo does too, and Instagram too. The initial pre-launch test should help you find all that doesn’t work or works incorrectly.

But when you are adding any new features, just make sure you have an older version, without this option, as a backup in your store account, so you could rollback it until it’s fixed.

One or two bugs are understandable for users, but when there are a lot of them or they are not fixed for a continuous period of time, the users will leave and you’ll lose their trust.

business plan for dating app

Tip 7: Keep them engaged

This is what happens after you launched. Users should be engaged in using your app. be it to find a lifetime partner, a date, a friend or a casual hookup.

The more users are engaged, the longer they will use your app and the more money they will spend.

Engagement can be introduced in different ways, such as unique features no one else has or new features all the time, time-limited contest and live events. The strategies to engage customers is only limited by your fantasy and experience

Check these 5 methods to increase an app’s engagement level

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How to Create a Dating App: Business and Technical Tips

business plan for dating app

With the rise of dating apps like Tinder, meeting people has become much easier. As dating software becomes increasingly popular, the question of how to create a dating app also arises among business owners.

It may seem that the market for creating a dating app is overloaded, but more than 340 businesses appeared in the dating service industry in 2024.

The revenue in online dating reached $655 Million and it is expected to grow to $2.530 Billion by 2024.

So, it might be a great chance to start now. Read ahead to find out exactly how to create a dating app.

Dating App Market

Over 349 million people now are using dating apps , which is an all-time high number compared to the past years. 

Online dating market revenue reached $2.4 billion in 2022 and continues to grow with a stable CAGR of 6.7%. 

business plan for dating app

Revenue in the online dating segment is expected to amount to US$2.5 billion by the end of 2024 . Most revenue in online dating is generated in the United States ( $259.3 million in 2024 ).

The biggest target audience group (61%) of dating applications comprises 30 to 49-year-olds.

business plan for dating app

In February 2024, Tinder reached over 4.4 billion downloads, making it the most popular online dating app in the United States. Second place went to Bumble with over 3.2 billion downloads. 

business plan for dating app

Types of Dating Apps

All dating applications can be divided into four main groups:

business plan for dating app

Traditional Dating Apps

These are the old-fashioned dating websites where customers use multiple questionnaires to find their match.

Examples: eHarmony, OkCupid.

business plan for dating app

Geolocation Matching Dating Apps

Geolocation dating applications find matches according to users’ proximity. The most prominent example of such a dating app is Tinder. 

Examples: Badoo, Tinder.  

business plan for dating app

AI Matching Dating Apps

AI matching dating apps is the next stage in the evolution process of the online dating industry. Some dating applications, like Zoosk, utilize behavioral matchmaking technology, others like Hily use AI-matching.  

Examples: Zoosk, Hily.

business plan for dating app

Niche Dating Apps

Niche dating apps are focused on certain groups of people: 

  • SweetRing: a user can find the right guy or girl who’s ready to get married. 
  • The Catch: allows girls to play the game of asking the guys their selected questions and then rating them and choosing one to chat with. 
  • Luxy: a Silicon Valley dating app for rich people
  • Ourtime: a dating app for people over 50.

business plan for dating app

Web Dating App vs Mobile Dating App

The online dating industry started in the 1980s and little by little has filled the Internet with a wide variety of dating choices. Dating websites appeared first , then with technologies moving forward, web and dating apps became popular.

Looking for Dating App Development?

If you are thinking of how to make a dating app then deciding whether to build a dating website or a dating application like Tinder, this is one of the questions that should be discussed in the very beginning of the project.

There are two factors for deciding what type of dating app to build:

  • Target Audience

Who is your Target Audience? What gender and age is your target audience going to be?

Deciding what target audience is going to use your app will closely correlate with the type of your dating app.

For example, mobile dating apps are mostly used by young people because they are more accustomed to using them on the go, in comparison to older people who take their time deciding on their preferences and choices.

Obviously, before starting  dating app development , you need to decide how your dating app will be differentiated from others . In doing so, you’ll be able to offer users something that is not on the market . However, your USP is likely to have some features that are more suited for development on a web or a mobile app.

For example, if you are planning to exloit GPS matching then building a dating app should be your first choice. But if you want to build a more comprehensive search system with filtering and complex architecture, then making a dating website should be a priority.

There is also a case when you might need to build both a web and a mobile app , for instance, if you need to cover different target audiences. However, building both apps at the same time isn’t a great idea. Most of the time, startuppers focus all their energy and resources on building one app. And then after seeing the demand to build a mobile or a web version of their online dating service they move over to building a second platform for dating services.

How to Monetize a Dating App

Even though the majority of dating apps are free to use, every dating app has a way of monetizing its business . 

Here are the most popular ways to monetize a dating app:

  • Freemium/Subscription

With freemium, you give your users access to basic features for free. However, for the additional price, your users can have extra features, account boosters, an unlimited number of swipes and direct texting.

Examples: Bumble, Coffee Meets Bagel, OkCupid, Luxy, Zoosk, Match.com.

  • Advertising

Advertising is a great way to make extra bucks on your dating app. However, this monetization model has one major drawback: Risk of losing users due to spamming them with ads. So, while making a dating app , apply native advertising. This will discourage users from leaving your platform. 

It is advised to introduce such a model as an addition. For example, Tinder and Grindr use both freemium and advertising models. 

Examples: Tinder, Grindr, Match.   

By partnering with flower deliveries, restaurants and taxi services, your business gets a percentage for every ordered service. Your dating app can offer different additional services on the platform. Say a customer wants to impress a girl – he can send her flowers or could book a restaurant with just a few clicks. 

How to Create a Dating App

The world of dating apps is bustling, but with the right niche and execution, yours could be the next success story like Bumble or Hinge. So, our team carefully assembled tips and tricks on how to create a dating app to make sure it’s the right match for your customers.

Knowing Your Ideal User

The first thing needed is identifying your target demographic. For example, The League uses a waitlist and LinkedIn profiles for exclusivity as it caters to people looking for serious connections. Another idea is to occupy a niche, like dating for dog owners or people of one profession. In any case, whichever you choose, you must understand and empathize with your target audience. Not just to promote it, but also to add unique features such as the LinkedIn verification.

Analyzing the Competition

The next step to take is to research existing dating apps, both successful and those that fell flat. Searching for the features you like and your target audience could be useful. 

For example, Tinder’s swiping mechanic or OkCupid’s extensive compatibility questions. There is something unique that you can do but we still advise you to learn from your competitors. You may start by researching the pain points and underserved needs of your client, and look for what you can satisfy. 

For instance, Grindr focuses on the LGBTQ+ community, while JSwipe caters specifically to Jewish users.

Crafting the Core Features

Here, the ideal solution would be the functionalities that will make your app stand out. 

Consider profile creation tools that go beyond basic photos, like allowing users to showcase their hobbies or link their social media profiles. 

We recommend exploring unique features like video introductions like Bumble does or voice chat options like Friender to cater to different preferences. Don’t forget about icebreaker features like prompts or questions to get conversations flowing naturally.

Prioritizing User Safety

We all should learn from the failure of our competitors. You might try to utilize the mistakes of apps that have struggled with fake profiles or harassment. 

Firstly, try to plan out robust security measures like photo verification. You could implement features like in-app reporting, blocking options, and the ability to flag inappropriate behavior. 

Consider integrating features that allow users to share their location with a trusted friend during dates for added peace of mind. Also, you can add social media verification, which would also help you integrate social media functions more easily.

Designing 

A user-friendly and visually appealing interface is crucial. Ideally, you can invest in intuitive UI/UX design that makes navigating your app a breeze for your target audience. As an inspiration, you may look at apps like Hinge, known for its clean and uncluttered interface, or Bumble, which prioritizes user photos. If you’re targeting young professionals, a sleek and modern design might be ideal, while a more playful and colorful interface might work better for niche connections.

Peculiarities of Creating a Dating App

If you are considering building a dating app or a dating website , then there are some things you need to take into account.

In order to make sure that users can trust your dating platform, you need to provide security both for your platform and users:

  • Platform Security

To protect your users’ personal data and not risk data leakage while making a dating app turn your attention to implementing a high-security standard, namely GDPR (General Data Protection Policy) . 

  • User Security

For users’ security, your platform needs to have a user verification , the ability to ban users or add them to a blacklist, and to block inappropriate photos and messages.

For example, Bumble and Badoo verify users with selfies. They ask potential users to take a selfie in a specific pose to ensure there’s no catfishing on their platform. Besides that, Badoo also uses social media and phone-based user verification.

When startups are thinking of how to make a custom design dating app they usually start with coming up with a matching system. And they are not wrong. Matching is probably the most important feature in your dating app. If no matches are found or an app matches users badly, customer retention is going to fall. So be sure to dedicate some extra time for this feature during your dating app development .

There are four main matching algorithms for a dating app:

Geolocation Matching

Geolocation matching is matching based on a user’s location. With such a matching approach, an app asks for a user’s permission for their location area and then suggests some nearby users. 

Examples: Tinder, Happn, MeetMe, Grindr, Skout. 

AI-Matching

They say that a match was made in heaven. We say that a match was made by AI.

For implementing a more advanced matching method, Artificial Intelligence and Machine Learning are used. AI-matching uses a variety of factors for finding a suitable match, some of them can be based on users’ GPS, preferences, and behavior. 

Note: In reality, matching limits users in finding a perfect guy or a girl. Analyze your target audience and determine which kind of matching will be suitable for your dating app.

AI matching for online dating apps can be divided into two categories:

  • Compatibility Matching

Compatibility matching is matching based on users’ preferences . Usually, users answer a questionnaire where they describe their likes and dislikes and what they are looking for in a guy or a girl. Then an app runs a mathematical algorithm based on the answered questions and determines the matching percentage.

However, the challenge here is when people start to describe some characteristics which can’t uniquely set a value. These characteristics can be either defined by a range, by words with fuzzy logic or by clusterization.

With compatibility matching, users are matched not by analyzing certain answers but rather by the questionnaire in total.

Examples: Coffee Meets Bagel, OkCupid, Hater, Clover, eHarmony. 

  • Behavior-based Matching

Behavior-based matching is matching based on the data gathered from other sources besides a dating app , such as various social media apps, music platforms, etc. For processing and analyzing big chunks of data, you’ll need to use Big Data analysis. 

Say a man wants to find a woman with blonde hair but no woman’s profile says whether she’s blonde or not. That’s where image recognition may come in handy. Another example is related to NLP : supposing a woman wants to find a man who is interested in hiking, but no profile matches this requirement. What the system can do is use, for instance, Twitter or any other available social media to gather information, sort it and find a suitable profile. 

Examples: Zoosk. 

It is no secret that there are a lot of scammers on dating websites. Sometimes they can even get passed by a solid user verification. That is why platform moderation is required. 

Moderation can be conducted either manually or automatically.

For manual moderation , you’ll need to hire a person who will detect any unusual activities on your platform and will be able to ban users once and for all. Plus, this person will verify users on the initial stage of registration. 

For automated moderation , all you’ll need is to find either a service that will take care of your content moderation or simply integrate a suitable API on your dating website.

Dating App Promotion

Building a dating app isn’t enough to be ahead of the game. You need to promote your app through different channels. In order not to waste money on launching some pointless campaigns, you need to know who to target and what to offer.

Here are some factors worth considering before promoting a dating app:

If you’ve already run the Project Discovery Phase , then you probably know your target audience inside out. If not, then study the market to find out who is using dating apps. 

Essentially, you need to define your buyer personas, which are made-up characters created to illustrate a particular type of user who is interested in using or buying your services.

There are thousands of dating apps, you need to choose a niche where you think you’ll reach your full potential. You can niche into different aspects:

– Type of service

– Type of user

It’s great that you know what to promote but you need to know how to promote it. That’s where you’ll be needing your Unique Selling Proposition (USP). By knowing exactly how your product differentiates itself from others, you’ll be able to show what is so great about it, thus increasing the chance of users using your app.

 The online dating industry shows a lot of potential and is predicted to grow in revenue. Before deciding on how to create a dating app , you have to analyze your target audience and determine what exactly you are going to build: Traditional, Niche, AI, or Geolocation dating app . Whether you are going to build a mobile or a web app, or even a dating website.

All in all, when building a dating app , you need to take into account the following four factors:

  • Type of an app: web, mobile, or website.
  • Platform of an app: iOS or Android
  • Monetization model 
  • Core features 
  • Peculiarities of creating online dating services

Frequently Asked Questions

What technologies are essential for building a dating app.

To build the app itself, you’ll likely use a mobile development framework like React Native for a broader reach or native options for a more customized experience. On the server side, languages like Python or Java with frameworks like Django or Spring will handle user accounts, matching, and communication. Finally, consider integrating geolocation if location-based matching is a core feature, and prioritize secure user authentication and reporting functionalities to ensure user safety.

How can I attract the initial user base for my new dating app?

Attracting that initial user base requires understanding your target audience. By knowing their demographics and online habits, you can market your app effectively on the platforms they use. Highlighting what makes your app unique and offering sign-up bonuses can also entice users to try it out.

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Online Dating Business Plan Template & Guidebook

With the rising popularity of online dating, it’s no wonder many entrepreneurs are looking for ways to tap into this lucrative industry. If you’re one of them and want to start a successful online dating business, then you need to arm yourself with the right plan. The #1 Online Dating Business Plan Template & Guidebook provides an invaluable resource for anyone looking to get started in the online dating business. This comprehensive document provides a detailed roadmap of your journey, from developing your business plan to launching and promoting your online dating business. The template also includes clear instructions on how to customize it so that it fits your unique business idea. With its help, you can make sure that your online dating business is built on solid foundations and has the best chance at succeeding.

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  • How to Start a Profitable Online Dating Business [11 Steps]

How to Write a Online Dating Business Plan in 7 Steps:

1. describe the purpose of your online dating business..

The first step to writing your business plan is to describe the purpose of your online dating business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a online dating business:

Our mission is to provide a safe, secure, and accessible platform for singles to find meaningful connections that lead to long-term relationships. We want to create an environment where people can feel comfortable and confident in their search for a compatible partner, regardless of age, gender, race, or sexual orientation.

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2. Products & Services Offered by Your Online Dating Business.

The next step is to outline your products and services for your online dating business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

  • What is my business?
  • What are the products and/or services that I offer?
  • Why am I offering these particular products and/or services?
  • How do I differentiate myself from competitors with similar offerings?
  • How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

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3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your online dating business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your online dating business includes the following elements:

Target market

  • Who is your target market?
  • What do these customers have in common?
  • How many of them are there?
  • How can you best reach them with your message or product?

Customer base 

  • Who are your current customers? 
  • Where did they come from (i.e., referrals)?
  • How can their experience with your online dating business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

  • How does it work, what features does it have, and what are its benefits?
  • Can anyone use this product or service regardless of age or gender?
  • Can anyone visually see themselves using this product or service?
  • How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

  • Which companies are competing with yours today (and why)? 
  • Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
  • What specific advantages does each competitor offer over yours currently?

Marketing channels

  • Which marketing channel do you intend to leverage to attract new customers?
  • What is your estimated marketing budget needed?
  • What is the projected cost to acquire a new customer?
  • How many of your customers do you instead will return?

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business plan for dating app

4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

  • The equipment and facilities needed
  • Who will be involved in the business (employees, contractors)
  • Financial requirements for each step
  • Milestones & KPIs
  • Location of your business
  • Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a online dating business?

  • A domain name
  • Web hosting
  • Email account and server
  • Social media accounts (Facebook, Twitter, etc.)
  • Software to manage your database and membership system
  • Merchant account or payment processor
  • Marketing materials (business cards, flyers, etc.)
  • Legal documents (term of service agreements, privacy policy, etc.)
  • Licenses and permits (depending on where you are located)

5. Management & Organization of Your Online Dating Business.

The second part of your online dating business plan is to develop a management and organization section.

This section will cover all of the following:

  • How many employees you need in order to run your online dating business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
  • The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
  • How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Online Dating Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a online dating business varies based on many different variables, but below are a few different types of startup costs for a online dating business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your online dating business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your online dating business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your online dating business plan:

  • Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
  • Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
  • Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
  • Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
  • Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
  • Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

business plan for dating app

Frequently Asked Questions About Online Dating Business Plans:

Why do you need a business plan for a online dating business.

A business plan for an online dating business is important because it provides a roadmap for the success of the business. It helps to create goals and objectives, identify potential risks and opportunities, develop strategies for achieving success, and outline resources and capital needed for the venture. A business plan can also be used as a tool to secure investors or financing and to take the next steps in launching or expanding the business.

Who should you ask for help with your online dating business plan?

You should ask a business advisor or mentor who has experience in the online dating industry. They can provide valuable advice and insight into areas like market research, financial projections, and marketing strategy. Additionally, your local Small Business Administration may offer resources that can help you develop a sound business plan.

Can you write a online dating business plan yourself?

Writing a business plan for an online dating business can be a difficult and time-consuming task. To properly create a business plan, you would need to conduct market research, develop an outline of your goals and objectives, analyze the competition, identify your target audience, determine how you will make money, and create a financial plan. It is recommended that you work with a professional business plan consultant or other experts who can help you create this comprehensive document.

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I'm Nick, co-founder of newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.

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Dating Services Business Plan Sample

Aug.28, 2013

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Dating Service

Table of Content

Do you want to start a Dating services business plan?

Do you want to start a dating services business? The business is a great choice as the demand for dating services doesn’t go away. You also don’t need to worry about any specializations or qualifications for starting this business. You can start the business on a small scale by following a comprehensiv e business plan for an internet dating service.

Even though this business is straightforward, you will still need to organize everything to learn how to start a dating agency business. The best thing for managing everything is to write up a business plan. For this, you can take help from business plan experts , or you can look at other business plans such as online retailer business plan Here, we have provided all the necessary details of Connect.

Executive Summary

2.1 the business.

Connect will be a dating service startup owned and started by Gillian Flynn. The service will be aimed at the single community of the New Orleans area. It will offer various services ranging from socialization events to specific data-based matches to its clients.

2.2 Management of Dating Services Company

To make sure that your business is properly managed, you need a well-thought-out business business plan for a dating service In your online dating business plan, you should consider all the resources that you possess and how to utilize them to start an online dating service business.  This will help you in maintaining your business and preventing loss.

In this mobile startup business plan, we are detailing everything needed to organize and start a business. You can use this business plan as a reference or something similar like an online shopping site business plan .

2.3 Customers of Dating Services Company

Connect will cater to all types of social circles and ethnicities. Its customers will belong to different types of work domains. However, some of the primary customer groups are as follows:

  • Bachelors and Bachelorettes
  • Divorced People
  • Widows/Widowers

2.4 Business Target

The target of Connect is to become a safe and reliable way for people to meet each other, so they don’t have to face any issues.

The financial targets the business wants to achieve within the first four years are demonstrated below:

Company Summary

3.1 company owner.

Gillian Flynn will be the owner and manager of Connect. He finished his bachelor’s three years ago, after which he climbed the management ladder of a social service business. However, he also wanted to start his own business. So, he decided to use his experience to start the dating service Connect.

3.2 Why the Dating services company is being started

Gillian noticed that there were not a lot of safe options for people to meet each other. And whatever options there were, they were all very sparse. There, he saw the potential to solve the problem. So he decided to bring innovation to the field and develop an app and a service for this purpose. The result of the effort was Connect, designed to make dating easier.

3.3 How the Dating services company will be started

Step1: Plan Everything

The first step to initiating a dating services company is going through a dating website business model in detail. After research, draft a business plan for your startup as per your specifics.

Gillian developed a thorough management plan for starting an online dating service . You can follow this business plan if you want to learn how to make your own dating website. You can also look at other samples, such as a business plan for SaaS . Creating a dating website  isn’t easy, so you should take help from wherever you can to understand the management requirements of the business.

Step2: Define the Brand

The next step is to promote your business and its services. You can do this through marketing and sales plans. The best way to highlight your business and gain a competitive advantage over your competitors is to highlight your values and your benefits in comparison to the market.

Step3: Establish Your Corporate Office

Gillian decided to rent out an office in a commercial building in New Orleans to start his business. He will now form a team to manage the business and develop the website and the application.

Step4: Establish a Web Presence

The main focus of the business is on a mobile application and a website. Therefore, it is crucial to develop an online presence and reach out to as many people as possible. Increasing online presence for the business will help keep the business afloat and make it more profitable.

Step5: Promote and Market

The last thing to do now is complete the marketing plan and promote the business by following it.

Before starting a dating service business, you need to filter out the services you will provide to your customers in the beginning. That way, you can plan everything accordingly in your online dating website business plan

You can follow this business plan guide if you are wondering how to start an online dating service business You can also use small business cyber security plan to get started.

All dating business ideas are different from each other. However, as Gillian decided to offer many different services, you can use this plan to know how to open a dating website

Below are the services that Connect will provide.

  • Application (Ad revenue)

Connect is an app-based business. Therefore, we will have a high quality and interactive app where users can:

  • Add their details
  • Find prospective matches around them
  • Look at the details of people they are interested in
  • Chat with interested people
  • Website (Ad revenue)

Connect will also have a website with almost the same features as the application. This is so that people don’t have to download the app to meet other people. Our customers can date without burdening their phones.

  • Socialization Events (Direct revenue)

We’ll also provide engagement and socialization events in different locations across New Orleans for people who prefer meeting people face to face. This service will cater to our older clients who don’t prefer technology all too much.

  • Screening Services (Direct revenue)

Our last service will be the screening service. Our users will be matched with each other on the website or app through a strict screening process. It will ensure both safety and privacy of our clients.

While the last two services will be directly paid by users, for the first two services, we’ll be generating our revenue from the ads displayed to the users.

Marketing Analysis of Dating Services Company

To start dating service business, you should have excellent knowledge about your target market and competitors. The best way to learn this knowledge is to do an in-depth marketing analysis when opening your dating agency services.

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excellent work, competent advice. Alex is very friendly, great communication. 100% I recommend CGS capital. Thank you so much for your hard work!

Your marketing analysis to open dating service should include details like current, past, and future market trends. This information will help you analyze your company’s expenditures and set service prices. In addition, it will guide you in how to create an online dating service and how to manage it as well.

You can use this document if you don’t know what to include in your marketing plan or how to start a dating service company As Gillian has a versatile target market, you can use this marketing plan to learn how to start graphic design business

Below, we have provided marketing details relevant to Connect.

5.1 Market Trends

According to PRNewswire, the online dating application market is growing at a rate of 5.6%, and it is expected to reach a market size of 11 billion in 2028. This shows that the demand for dating services is slowing anytime soon. However, in general, more people require these services. Therefore, it is good to start a dating service application as it is expected to have a good market for profitability.

5.2 Marketing Segmentation

The potential customers of Connect are divided into the following groups:

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5.2.1 bachelors and bachelorettes.

Our primary customers will be the bachelors and bachelorettes living in and around New Orleans. They are expected to be in the age group 20-35, and they’re expected to utilize our services the most.

5.2.2 Divorced People

Our second target customer base will be divorced people looking to connect with people again. They can use our screening services to find other divorced people or any one of their choices.

5.2.3 Widow/Widower

This will be our third target group of customers. They are also expected to use our application and website to find relevant matches regularly. These people are expected to be between the ages of 40-60, and they will find our socialization events most attractive.

5.2.4 Investors

Lastly, we will also cater to investors looking to invest in a profitable startup. We will be posting our financial statements on our websites for investors to go through. That way, they can see if the business is something they would be interested in investing in.

5.3 Business Target

  • To become a secure and reliable dating service in New Orleans
  • To expand our offerings to other nearby locations as well
  • To earn a net profit margin of $50k per month by the end of the third year
  • To achieve and maintain a customer satisfaction score above 97%

5.4 Product Pricing

Our prices will be much lower as compared to other dating services present in New Orleans. And we will also provide added benefits like networking events.

Marketing Strategy

When starting a online dating service, you need to be mindful of the fact that a lot of businesses offer dating services. So, you need to offer several competitive advantages to your customers to attract them.

To market a dating service company, you can develop a marketing strategy. This will guide you in how to start a dating service online And it will also help highlight you so that more and more people recognize your company.

In this business plan, we are providing the marketing strategies of Connect. You can use this as a guide to including a marketing plan in your internet business plan as well.

6.1 Competitive Analysis

  • We have a swift customer support service. Our customers can contact our helpline at any time for any queries or issues.
  • We have a website and a mobile app so our customers can use our services however they like.
  • We will implement a strict screening process to ensure the safety and privacy of our customers.
  • We will also hold networking sessions for older customers who are not comfortable using technology to meet new people.

6.2 Sales Strategy

  • We will advertise our services through social media, TV, and posters.
  • We will offer specialized services to our returning users.
  • We will also offer a money-back guarantee to our customers in case of an issue.

6.3 Sales Monthly

6.4 sales yearly, 6.5 sales forecast, personnel plan.

Online business depends a lot on the efficiency of the support staff available. Gillian understood the importance of competent support services. So, he included a list of personnel needed for the smooth running of the business in his dating service business plan

If you want to learn how to start dating service business, you can take help from this business plan.

7.1 Company Staff

  • 1 Service Manager
  • 8 Customer Support Employees
  • 1 IT Technician to upkeep the computers
  • 1 Web Developer to manage online sites
  • 1 Application Developer to manage the App
  • 2 Sales Executives to organize and promote sales
  • 1 Accountant

7.2 Average Salary of Employees

Financial plan.

Your business won’t be successful just because you have users. The success of a business depends on a lot more factors. Managing a business, especially an online one, can quickly become complex. To make things easier, you should include a financial plan as a part of your dating service business plan It will ensure that you utilize your resources efficiently and do not go into a loss.

A financial plan should consider all your expenses and your investments to figure out the cost of services you will offer. In this business plan, we are describing what is a dating service business. We also include all management details like marketing and finance plans.

8.1 Important Assumptions

8.2 break-even analysis, 8.3 projected profit and loss, 8.3.1 profit monthly, 8.3.2 profit yearly, 8.3.3 gross margin monthly, 8.3.4 gross margin yearly, 8.4 projected cash flow, 8.5 projected balance sheet, 8.6 business ratios.

1. How do I start my own dating agency?

You can start your dating agency by developing a good dating service business plan

2. Is a dating website profitable?

The profitability of your dating site depends on a lot of factors like how much you earn, what your expenses are, and what your target market is like.

3. How much do dating apps make?

To learn how much a dating app might make, you must develop a financial plan. This is usually a part of your business plan.

4. What is the most successful dating site?

You can understand the success of a dating site through its business plan.

Download Dating Services Business Plan Sample in pdf

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

business plan for dating app

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People are increasingly flocking to online dating apps in search of relationships, creating the potential for investors to profit off the stocks of leading dating companies.

About 30 percent of U.S. adults have used a dating app, according to a study from Pew Research Center. The numbers are even higher for young adults, with over half (53 percent) of those aged 18 to 29 saying they’ve used a dating app.

Here are some of the top dating app stocks to consider for your portfolio, including one company that owns several of the most popular apps.

How to invest in dating app stocks

Investing in dating app stocks is no different than investing in any other stock. You’ll want to understand the company’s products and competitive positioning, as well as its financial outlook in terms of how much money it can make for shareholders.

Dating app companies generally earn money through subscription revenues or other payments from users for premium features. They may also earn advertising revenues. Some apps target specific age groups, while others try to attract users that are looking for similar things when it comes to a relationship.

Top dating app stocks

1. match group (mtch).

Match Group owns several of the most popular dating apps including Tinder, Hinge, Match, OkCupid, Plenty Of Fish and more. Tinder grew in popularity rapidly after being launched in 2012 and had 10 million paid users at the end of 2023. Many of the Match Group apps offer basic features for free, but then offer premium options for paid subscribers.

  • Market cap: $8.1 billion
  • Annual revenue: $3.4 billion
  • Net income: $651.5 million

2. Bumble Inc. (BMBL)

The Bumble app launched in 2014 and gained popularity by focusing on women, requiring women to make the first move when initiating a conversation on the app. Bumble ended 2023 with about 2.5 million paying users. Bumble operates five apps in total, including Bumble For Friends, that attracted 42 million monthly users on average during 2023.

  • Market cap: $2.0 billion
  • Annual revenue: $1.1 billion
  • Net loss: $4.2 million

3. Grindr Inc. (GRND)

Grindr is the largest dating app focused on the LGBTQ+ communities and primarily serves gay and bisexual men in over 190 countries and territories. The app averaged 13.3 million monthly users and 937,000 average paying users in 2023. Users on its platform sent over 332.2 million daily messages in 2023.

  • Market cap: $1.8 billion
  • Annual revenue: $259.7 million
  • Net loss: $55.8 million

4. Hello Group (MOMO)

Hello Group operates China-based platforms including Momo and Tantan, which has been referred to as the “Chinese Tinder.” Momo ended 2023 with 7.4 million paying users, while Tantan ended 2023 with 1.2 million paying users. Hello Group acquired Tantan in May 2018.

  • Market cap: $1.1 billion
  • Annual revenue: $1.7 billion
  • Net income: $275.7 million

Editorial Disclaimer: All investors are advised to conduct their own independent research into investment strategies before making an investment decision. In addition, investors are advised that past investment product performance is no guarantee of future price appreciation.

business plan for dating app

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