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Bottled Water Business

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How to Start a Bottled Water Business

Written by: Carolyn Young

Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.

Edited by: David Lepeska

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

Published on April 13, 2022 Updated on May 7, 2024

How to Start a Bottled Water Business

Investment range

$6,550 - $15,100

Revenue potential

$130,000 - $416,000 p.a.

Time to build

1 – 3 months

Profit potential

$46,000 - $83,000 p.a.

Industry trend

You drink it every day, but you probably don’t think of water as a business. Well, maybe you should. Bottled water is a massive and fast-growing industry. Sugar-wary consumers increasingly view bottled water as a healthier choice than soft drinks, and safer than tap water. You could start your own bottled water company and tap into this booming market. Starting your own mineral water plant would cost a small fortune, so the smart move is to find a water producer that offers white labeling, which means they’ll let you put your label on their water.  

But before you start searching for water, you need to learn the ins and outs of starting a business. Fortunately, this step-by-step guide has all the entrepreneurial insights you need to start building bottled water success. 

Looking to register your business? A limited liability company (LLC) is the best legal structure for new businesses because it is fast and simple.

Form your business immediately using ZenBusiness LLC formation service or hire one of the Best LLC Services .

Step 1: Decide if the Business Is Right for You

Pros and cons.

Starting a bottled water business has pros and cons to consider before deciding if it’s right for you.

  • Good money — Profit margins on bottled water are fairly high
  • Flexibility — Run your business from home as a white label company
  • Hot market — Demand for bottled water is strong
  • Saturated market — Competition is fierce in the bottled water industry
  • Partner needed — Finding a white label water company can be challenging

Bottled Water Industry Trends

Industry size and growth.

bottled water industry size and growth

  • Industry size and past growth — The global bottled water industry was worth $303 billion in 2022 and it’s been steadily growing.(( https://www.grandviewresearch.com/industry-analysis/bottled-water-market )) The US market share is worth $9.3 billion.(( https://www.ibisworld.com/united-states/market-research-reports/bottled-water-production-industry/ ))
  • Growth forecast — The global bottled water industry is projected to grow at a CAGR of 5.4% annually by 2032 to reach more than half a trillion dollars.(( https://www.statista.com/outlook/cmo/non-alcoholic-drinks/bottled-water/worldwide ))
  • Number of businesses — There are 476 bottled water production businesses in the US.(( https://www.ibisworld.com/united-states/market-research-reports/bottled-water-production-industry/ )) 
  • Number of people employed — The US bottled water production industry employs 15,708 people.(( https://www.ibisworld.com/united-states/market-research-reports/bottled-water-production-industry/ )) 

Trends and Challenges

bottled water industry Trends and Challenges

  • Alkaline waters, which have a higher pH level than regular bottled water, are increasingly popular because they are thought to improve energy. The same is true for electrolyte-enhanced water.
  • New to the market is hydrogen water, made with more hydrogen and thought to increase energy and endurance as well as to provide antioxidants. Though it’s new, it’s increasing in popularity quickly despite its higher price. 
  • Plastic water bottles are piling up in landfills, leading to environmental concerns and increased governmental regulation. This has spurred manufacturers to look for alternative bottling. Many manufacturers are using recycled plastic, but some are moving to cans and paper cartons as better alternatives.
  • Plastic bottle production in the United States requires about 17.6 million barrels of oil annually, which is of increasing concern due to the current energy situation.

Consumer Spending

bottled water industry consumer spending

  • Average consumer spend — The average person in the US consumes about 46.5 gallons of bottled water per year.(( https://www.statista.com/statistics/183377/per-capita-consumption-of-bottled-water-in-the-us-since-1999/ )) 
  • Potential customer base — A recent survey shows that 49 million Americans consume bottled water.(( https://tappwater.co/blogs/blog/how-many-people-consume-bottled-water-globally ))
  • Average prices — Consumers tend to buy bottled water in bulk. The average price for a 24-bottle case is $6.99, while specialty waters sell for up to $15 or more. They are commanding a higher price due to the way they are presenting their water to consumers, creating the impression of more health benefits.(( https://bottledwater.org/bottled-water-prices-advertising/ ))

How Much Does It Cost to Start a Bottled Water Business?

Startup costs for a bottled water business range from $6,500 to $15,000. Your costs will depend on the minimum your manufacturer will allow you to order since the bulk of your startup costs are for your initial inventory. 

You could start your search for a manufacturer on this online platform .  

How Much Can You Earn From a Bottled Water Business?

bottled water business earnings forecast

The average price for a private-label specialty case of bottled water is about $10. You can either sell your water online on a site like Amazon, or you can try to find local stores that will stock your water. Your profit margin after manufacturing and packaging costs will be around 35%. 

In your first year or two, you might sell 250 cases a week, bringing in $130,000 in annual revenue. This would mean nearly $46,000 in profit, assuming that 35% margin. As your brand gains recognition and you get your products into grocery stores, sales could climb to 800 cases per week. At this stage, you’d rent out a distribution center and hire staff, reducing your margin to about 20%. With an annual revenue of $416,000, you’d still have a nice profit of more than $83,000.

What Barriers to Entry Are There?

There are a few barriers to entry for a bottled water business. Your biggest challenges will be:

  • Finding a manufacturing partner
  • Competition from established firms

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Step 2: hone your idea.

Now that you know what’s involved in starting a bottled water business, it’s a good idea to hone your concept in preparation to enter a competitive market. 

Market research will give you the upper hand, even if you’re already positive that you have a perfect product or service. Conducting market research is important, because it can help you understand your customers better, who your competitors are, and your business landscape.

Why? Identify an Opportunity

Research bottled water businesses in your area to examine their products, price points, and what sells best. You’re looking for a market gap to fill. For instance, maybe the local market is missing a spring water or sachet water company. Sachet water is pre-filtered water heat-sealed in plastic bags instead of bottles.

smart water business plan

You might consider targeting a niche market by specializing in a certain aspect of your industry, such as mineral water or purified water.

This could jumpstart your word-of-mouth marketing and attract clients right away. 

What? Choose Your Product Line and Define the Product Range

Bottled water companies are legally allowed to offer:

  • Mineral water from an underground source with naturally occurring trace minerals
  • Spring water
  • Well water, artesian well water 
  • Purified water, or treated tap water 

You can choose any of those. Your key will be your labeling and how you brand your product. You could decide to offer vitamin or flavored water, but that would move you out of the bottled water category and into the soft drink category and would make production much more difficult. 

How Much Should You Charge for Bottled Water?

If you present your water as a high-end specialty water, you can charge about $10 per case. The key to this is in packaging and branding that creates the impression of a superior product. Using phrases like “natural spring water” and giving your bottles a confident, appealing design goes a long way. If you go to Amazon and search for bottled water, you’ll see many ways in which water is presented as high-end and commands prices as high as $15 or even $20. 

You should aim for a profit margin of about 35% after manufacturing and packaging costs.

Once you know your costs, you can use our profit margin calculator to determine your markup and final price points. Remember, the prices you use at launch should be subject to change if warranted by the market.

Who? Identify Your Target Market

Your target market will be broad, but it may tend to be a younger crowd. You can find them on sites like TikTok and Instagram, but you could also advertise on Facebook, LinkedIn, and beyond.  

Where? Choose a Location

When selecting a location for a bottled water company, the approach varies depending on whether you have a partner manufacturer or not:

  • Water source — Prioritize a location near a high-quality, sustainable water source like a spring or well.
  • Regulatory compliance — Ensure compliance with water extraction and bottling regulations.
  • Market proximity — Choose a location close to your target market to reduce transportation costs.
  • Infrastructure and accessibility — Look for adequate infrastructure for bottling and packaging, and good transportation links.
  • Water source — The same priority for a sustainable, high-quality water source applies.
  • Manufacturing facilities — You’ll need space for your own bottling and packaging facilities.
  • Labor availability — Ensure access to a skilled workforce for various operational roles.
  • Environmental and community impact — Assess and minimize environmental impact and build positive community relations.

In both scenarios, consider the local climate, the potential for natural disasters, and the legal and political environment. Future expansion possibilities and overall costs are also important factors.

bottled water business idea rating

Step 3: Brainstorm a Bottled Water Business Name

Here are some ideas for brainstorming your business name:

  • Short, unique, and catchy names tend to stand out
  • Names that are easy to say and spell tend to do better 
  • Name should be relevant to your product or service offerings
  • Ask around — family, friends, colleagues, social media — for suggestions
  • Including keywords, such as “mineral water” or “spring water,” boosts SEO
  • Name should allow for expansion, for example, “AquaSource Bottling” over “AquaSource Sparkling Water” or “Coconut Bay Water”
  • A location-based name can help establish a strong connection with your local community and help with the SEO but might hinder future expansion

Discover over 280 unique bottled water brand name ideas here . If you want your business name to include specific keywords, you can also use our bottled water name generator. Just type in a few keywords, hit Generate, and you’ll have dozens of suggestions at your fingertips.

Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these. 

Find a Domain

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Finally, make your choice among the names that pass this screening and go ahead with domain registration and social media account creation. Your business name is one of the key differentiators that sets your business apart. However, once you pick your company name and start with the branding, it is hard to change the business name. Therefore, it’s important to carefully consider your choice before you start a business entity.

Step 4: Create a Bottled Water Business Plan

Here are the key components of a business plan:

what to include in a business plan

  • Executive summary — A concise overview of your bottled water business, highlighting key points and objectives.
  • Business overview — Detailed information about the bottled water industry, your company’s mission, and its structure
  • Product and services — Explanation of the types of bottled water you offer, including any unique features or benefits
  • Market analysis — Examination of the target market for bottled water, considering demographics, trends, and potential growth
  • Competitive analysis — Assessment of other bottled water companies in the market, identifying strengths, weaknesses, opportunities, and threats
  • Sales and marketing — Strategies for promoting and selling your bottled water, including distribution channels and advertising plans
  • Management team — Introduction of key individuals involved in running the business, emphasizing their qualifications and roles
  • Operations plan — Details on how your bottled water business will operate, covering production, quality control, and distribution
  • Financial plan — Projections of your business’s financial performance, including income statements, balance sheets, and cash flow forecasts
  • Appendix — Supplementary materials such as supporting documents, charts, and additional information to enhance the business plan

If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist to create a top-notch business plan for you.

Step 5: Register Your Business

Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.

Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business! 

Choose Where to Register Your Company

Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you’re planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to bottled water businesses. 

If you’re willing to move, you could really maximize your business! Keep in mind that it’s relatively easy to transfer your business to another state. 

Choose Your Business Structure

Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your bottled water business will shape your taxes, personal liability, and business registration requirements, so choose wisely. 

Here are the main options:

types of business structures

  • Sole proprietorship — The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
  • General partnership — Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
  • Limited Liability Company (LLC) — Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.
  • C Corporation — Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation.
  • S Corporation — This refers to the tax classification of the business but is not a business entity. An S Corp can be either a corporation or an LLC , which just needs to elect this structure for tax status. In an S Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.

We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization , and answer any questions you might have.

Form Your LLC

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smart water business plan

Step 6: Register for Taxes

The final step before you’re able to pay taxes is getting an Employer Identification Number or EIN. You can file for your EIN online, or by mail/fax. Visit the IRS website to learn more. Keep in mind that, if you’ve chosen to be a sole proprietorship, you can simply use your social security number as your EIN. 

Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.

smart water business plan

The IRS website also offers a tax-payers checklist , and taxes can be filed online.

It is important to consult an accountant or other professional to help you with your taxes to ensure you’re completing them correctly.

Step 7: Fund Your Business

Securing financing is your next step and there are plenty of ways to raise capital:

types of business financing

  • Bank loans — This is the most common method but getting approved requires a rock-solid business plan and a strong credit history.
  • SBA-guaranteed loans — The Small Business Administration can act as a guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan .
  • Government grants — A handful of financial assistance programs help fund entrepreneurs. Visit Grants.gov to learn which might work for you.
  • Friends and family — Reach out to friends and family to provide a business loan or investment in your concept. It’s a good idea to have legal advice when doing so because SEC regulations apply.
  • Crowdfunding — Websites like Kickstarter and Indiegogo offer an increasingly popular low-risk option, in which donors fund your vision. Entrepreneurial crowdfunding sites like Fundable and WeFunder enable multiple investors to fund your business.
  • Personal — Self-fund your business via your savings or the sale of property or other assets.

Bank and SBA loans are probably the best options, other than friends and family, for funding a bottled water business. You might also try crowdfunding if you have an innovative concept. 

Step 8: Apply for Bottled Water Business Licenses and Permits

Starting a bottled water business requires obtaining a number of licenses and permits from local, state, and federal governments.

Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration ( OSHA ), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits. 

You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more. 

You could also check this SBA guide for your state’s requirements, but we recommend using MyCorporation’s Business License Compliance Package . They will research the exact forms you need for your business and state and provide them to ensure you’re fully compliant.

This is not a step to be taken lightly, as failing to comply with legal requirements can result in hefty penalties.

If you feel overwhelmed by this step or don’t know how to begin, it might be a good idea to hire a professional to help you check all the legal boxes.

Step 9: Open a Business Bank Account

Before you start making money, you’ll need a place to keep it, and that requires opening a bank account .

Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your bottled water business as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.

Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account. 

Step 10: Get Business Insurance

Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.

Here are some types of insurance to consider:

types of business insurance

  • General liability — The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
  • Business property — Provides coverage for your equipment and supplies.
  • Equipment breakdown insurance — Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
  • Worker’s compensation — Provides compensation to employees injured on the job.
  • Property — Covers your physical space, whether it is a cart, storefront, or office.
  • Commercial auto — Protection for your company-owned vehicle.
  • Professional liability — Protects against claims from a client who says they suffered a loss due to an error or omission in your work.
  • Business owner’s policy (BOP) — This is an insurance plan that acts as an all-in-one insurance policy, a combination of the above insurance types.

Step 11: Prepare to Launch

As opening day nears, prepare for launch by reviewing and improving some key elements of your business. 

Essential Software and Tools

Being an entrepreneur often means wearing many hats — from marketing to sales to accounting — which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks. 

You may want to use industry-specific software, such as LS Retail , Vend , or Retail Pro , to manage purchasing, inventory, and invoicing.

  • Popular web-based accounting programs for smaller businesses include Quickbooks , FreshBooks , and Xero . 
  • If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences of filing incorrect tax documents can be harsh, so accuracy is crucial. 

Develop Your Website

Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism.

You can create your own website using website builders . This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech savvy, you can hire a web designer or developer to create a custom website for your business.

However, people are unlikely to find your website unless you follow Search Engine Optimization ( SEO ) practices. These are steps that help pages rank higher in the results of top search engines like Google. 

Here are some powerful marketing strategies for your future business:

  • Website & SEO — Optimize your website and online listings to increase visibility in search results, focusing on bottled water and hydration solutions.
  • Engaging social media campaigns — Highlight the purity and source of your water on platforms like Instagram and Twitter to engage a health-conscious audience.
  • Interactive website features — Develop an engaging website that educates visitors on the health benefits and sustainability efforts of your brand.
  • Health and wellness blogging — Share content on the importance of hydration, water purity, and eco-friendly practices.
  • Customer testimonials — Utilize positive feedback to build trust and encourage trial of your water.
  • Hydration stations at events — Set up branded stations at local sports and wellness events to promote your product.
  • Partnerships with fitness centers — Collaborate with gyms and yoga studios to supply your bottled water, reinforcing a healthy lifestyle image.
  • Rewards program — Implement a program that rewards repeat purchases with discounts or other incentives.
  • Targeted advertising campaigns — Reach health-conscious consumers and sustainability advocates through targeted digital ads.
  • Influencer marketing — Work with health and wellness influencers to amplify the benefits of your water.
  • Striking branding and packaging — Design distinctive labels and packaging that reflect the quality and values of your brand.
  • Email marketing — Maintain engagement with your customer base through newsletters that provide hydration tips, company updates, and special promotions.

Focus on USPs

unique selling proposition

Unique selling propositions, or USPs, are the characteristics of a product or service that set it apart from the competition. Today, customers are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your bottled water business meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire. 

Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your bottled water business could be: 

  • Refreshing natural spring water to live your healthiest life 
  • Fortifying mineral water so you’re always at your best 
  • Hydrogen water to give you an energy boost

You may not like to network or use personal connections for business gain but your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running a bottled water business, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been working in bottled water for years and can offer invaluable insight and industry connections. 

The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in bottled water. You’ll probably generate new customers or find companies with which you could establish a partnership. 

Step 12: Build Your Team

If you’re starting out small from a home office, you may not need any employees. But as your business grows, you will likely need workers to fill various roles. Potential positions for a bottled water business include:

  • Distribution center workers — preparing bottled water for shipping
  • General manager — ordering, accounting
  • Marketing lead — SEO strategies, social media

At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need. 

Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or Jobs.com. You might also consider a premium recruitment option, such as advertising on Indeed , Glassdoor , or ZipRecruiter . Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent. 

Step 13: Run a Bottled Water Business — Start Making Money!

Ready to get in on the action? The bottled water industry is set to double, which means now is the perfect time to create your own bottled water brand. You can start for a relatively low investment if you can find a white-label manufacturer and make a nice return on that investment. You just have to come up with an identity for your water and design your packaging well, and you can bring in some good money.

Now that you understand the business, it’s time to hit the ground running and launch your bottled water business!

  • Bottled Water Business FAQs

Yes, bottled water has good profit margins. Your key will be to brand your water in a way that is appealing to consumers. You also need to find a reliable manufacturer.

You can find a water company that will produce your water and packaging and put your own brand and label on it.

The United States is the country that buys the most bottled water in the world.

To increase the sales of your bottled water, focus on marketing and branding by highlighting the quality and unique features of your product. Target your advertising efforts to reach your desired market through various channels. Consider product placements and partnerships to increase visibility and availability. 

To distribute your bottled water effectively, consider selling through retail stores, online platforms, beverage distributors, direct sales at events and via subscriptions, and B2B partnerships with establishments like restaurants and gyms. This strategy broadens your market reach and simplifies logistics.

smart water business plan

This business model is informative and beneficial for entrepreneurs. Many thanks for such a great help.

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  • Decide if the Business Is Right for You
  • Hone Your Idea
  • Brainstorm a Bottled Water Business Name
  • Create a Bottled Water Business Plan
  • Register Your Business
  • Register for Taxes
  • Fund Your Business
  • Apply for Bottled Water Business Licenses and Permits
  • Open a Business Bank Account
  • Get Business Insurance
  • Prepare to Launch
  • Build Your Team
  • Run a Bottled Water Business — Start Making Money!

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Bottled Water Business Plan

smart water business plan

Your bottled water business will give your clients plenty of hydration whether it uses; filtered, distilled, or natural spring water. Thus are you ready to hydrate people and start your business out of it? But before starting it you will need careful planning.

Need help writing a business plan for your bottled water business? You’re at the right place. Our bottled water business plan template will help you get started.

sample business plan

Free Business Plan Template

Download our free business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

  • Fill in the blanks – Outline
  • Financial Tables

How to Write A Bottled Water Business Plan?

Writing a bottled water business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

Introduce your Business:

Start your executive summary by briefly introducing your business to your readers.

Market Opportunity:

Products and services:.

Highlight the bottled water services you offer your clients. The USPs and differentiators you offer are always a plus.

Marketing & Sales Strategies:

Financial highlights:, call to action:.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

Business Description:

Describe your business in this section by providing all the basic information:

Describe what kind of bottled water company you run and the name of it. You may specialize in one of the following bottled water businesses:

  • Natural spring water
  • Purified water
  • Mineral water
  • Artesian water
  • Functional water
  • Describe the legal structure of your bottled water company, whether it is a sole proprietorship, LLC, partnership, or others.
  • Explain where your business is located and why you selected the place.

Mission Statement:

Business history:.

If you’re an established bottled water service provider, briefly describe your business history, like—when it was founded, how it evolved over time, etc.

Future Goals

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

Target market:

Start this section by describing your target market. Define your ideal customer and explain what types of services they prefer. Creating a buyer persona will help you easily define your target market to your readers.

Market size and growth potential:

Describe your market size and growth potential and whether you will target a niche or a much broader market.

Competitive Analysis:

Market trends:.

Analyze emerging trends in the industry, such as technology disruptions, changes in customer behavior or preferences, etc. Explain how your business will cope with all the trends.

Regulatory Environment:

Here are a few tips for writing the market analysis section of your bottled water company business plan:

  • Conduct market research, industry reports, and surveys to gather data.
  • Provide specific and detailed information whenever possible.
  • Illustrate your points with charts and graphs.
  • Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

Describe your products & services:

Mention the paralegal services your business will offer. This list may include services like,

  • Single-serve bottles
  • Multipack bottles
  • Premium & specialty bottles
  • Water filtration
  • Water delivery services
  • Customized bottles

Describe the health benefits

Quality measures, additional services.

In short, this section of your bottled water plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Unique Selling Proposition (USP):

Define your business’s USPs depending on the market you serve, the equipment you use, and your unique services. Identifying USPs will help you plan your marketing strategies.

Pricing Strategy:

Marketing strategies:, sales strategies:, customer retention:.

Overall, this section of your bottled water production business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your bottled water business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

Staffing & Training:

Operational process:, technologies & equipment:.

Include the list of equipment and machinery required for bottled water, such as water treatment equipment, bottling equipment, quality control equipment, packaging & labeling equipment, etc.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your bottled water business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.


Key managers:.

Introduce your management and key members of your team, and explain their roles and responsibilities.

Organizational structure:

Compensation plan:, advisors/consultants:.

Mentioning advisors or consultants in your business plans adds credibility to your business idea.

This section should describe the key personnel for your bottled water business, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:.

Determine and mention your business’s break-even point—the point at which your business costs and revenue will be equal.

Financing Needs:

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

  • Add a table of contents for the appendix section to help readers easily find specific information or sections.
  • In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
  • Provide data derived from market research, including stats about the industry, user demographics, and industry trends.
  • Include any legal documents such as permits, licenses, and contracts.
  • Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your bottled water manufacturer business plan should only include relevant and important information supporting your plan’s main content.

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This sample bottled water business plan will provide an idea for writing a successful bottled water plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our bottled water business plan pdf .

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Frequently asked questions, why do you need a bottled water business plan.

A business plan is an essential tool for anyone looking to start or run a successful bottled water business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your bottled water company.

How to get funding for your bottled water business?

There are several ways to get funding for your bottled water business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

  • Bank loan – You may apply for a loan in government or private banks.
  • Small Business Administration (SBA) loan – SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria before applying for it.
  • Crowdfunding – The process of supporting a project or business by getting a lot of people to invest in your business, usually online.
  • Angel investors – Getting funds from angel investors is one of the most sought startup options.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your bottled water business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your bottled water business plan and outline your vision as you have in your mind.

What is the easiest way to write your bottled water business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any bottled water business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software .

Can a good bottled water business plan help me secure funding?

Indeed. A well-crafted bottled water business plan will help your investors better understand your business domain, market trends, strategies, business financials, and growth potential—helping them make better financial decisions.

So, if you have a profitable and investable business, a comprehensive business plan can certainly help you secure your business funding.

What's the importance of a marketing strategy in a bottled water business plan?

Marketing strategy is a key component of your bottled water business plan. Whether it is about achieving certain business goals or helping your investors understand your plan to maximize their return on investment—an impactful marketing strategy is the way to do it!

Here are a few pointers to help you understand the importance of having an impactful marketing strategy:

  • It provides your business an edge over your competitors.
  • It helps investors better understand your business and growth potential.
  • It helps you develop products with the best profit potential.
  • It helps you set accurate pricing for your products or services.

About the Author

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Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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How to Start a Bottled Water Company

start a bottled water company

Starting a bottled water company can be very profitable. With proper planning, execution and hard work, you can enjoy great success. Below you will learn the keys to launching a successful bottled water company.

Importantly, a critical step in starting a bottled water company is to complete your business plan. To help you out, you should download Growthink’s Ultimate Business Plan Template here .

Download our Ultimate Business Plan Template here

14 Steps To Start a Bottled Water Company :

  • Choose the Name for Your Bottled Water Company
  • Develop Your Bottled Water Company Business Plan
  • Choose the Legal Structure for Your Bottled Water Company
  • Secure Startup Funding for Your Bottled Water Company (If Needed)
  • Secure a Location for Your Business
  • Register Your Bottled Water Company with the IRS
  • Open a Business Bank Account
  • Get a Business Credit Card
  • Get the Required Business Licenses and Permits
  • Get Business Insurance for Your Bottled Water Company
  • Buy or Lease the Right Bottled Water Company Equipment
  • Develop Your Bottled Water Company Marketing Materials
  • Purchase and Setup the Software Needed to Run Your Bottled Water Company
  • Open for Business

1. Choose the Name for Your Bottled Water Company

The first step to starting a bottled water company is to choose your business’ name. 

This is a very important choice since your company name is your brand and will last for the lifetime of your business. Ideally you choose a name that is meaningful and memorable. Here are some tips for choosing a name for your own bottled water business:

  • Make sure the name is available . Check your desired name against trademark databases and your state’s list of registered business names to see if it’s available. Also check to see if a suitable domain name is available.
  • Keep it simple . The best names are usually ones that are easy to remember, pronounce and spell.
  • Think about marketing . Come up with a name that reflects the desired brand and/or focus of your water company.

2. Develop Your Bottled Water Company Business Plan

One of the most important steps in starting a water company is to develop your bottled water business plan . The process of creating your plan ensures that you fully understand your market and your business strategy. The plan also provides you with a roadmap to follow and if needed, to present to funding sources to raise money for your business.

Your business plan should include the following sections:

  • Executive Summary – this section should summarize your entire business plan so readers can quickly understand the key details of your bottled water business.
  • Company Overview – this section tells the reader about the history of your bottled water company and what type of bottled water company you operate. For example, are you a bottled water company that sells spring water, purified water, or mineral water.
  • Industry Analysis – here you will document key information about the bottled water market. Conduct market research and document how big the industry is and what trends are affecting it.
  • Customer Analysis – in this section, you will document who your ideal or target market are and their demographics. For example, how old are they? Where do they live? What do they find important when purchasing products like the ones you will offer?
  • Competitive Analysis – here you will document the key direct and indirect competitors you will face and how you will build competitive advantage.
  • Marketing Plan – your marketing plan should address the 4Ps: Product, Price, Promotions and Place.
  • Product : Determine and document what products/services you will offer 
  • Prices : Document the prices of your products/services
  • Place : Where will your business be located and how will that location help you increase sales?
  • Promotions : What promotional methods will you use to attract customers to your bottled water company? For example, you might decide to use pay-per-click advertising, public relations, search engine optimization and/or social media marketing.
  • Operations Plan – here you will determine the key processes you will need to run your day-to-day operations. You will also determine your staffing needs. Finally, in this section of your plan, you will create a projected growth timeline showing the milestones you hope to achieve in the coming years.
  • Management Team – this section details the background of your company’s management team.
  • Financial Plan – finally, the financial plan answers questions including the following:
  • What startup costs will you incur?
  • How will your bottled water company make money?
  • What are your projected sales and expenses for the next five years?
  • Do you need to raise funding to launch your business?

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3. choose the legal structure for your bottled water company.

Next you need to choose a legal structure for your bottled water company and register it and your business name with the Secretary of State in each state where you operate your business.

Below are the five most common legal structures:

1) Sole proprietorship

A sole proprietorship is a business entity in which the owner of the bottled water company and the business are the same legal person. The owner of a sole proprietorship is responsible for all debts and obligations of the business. There are no formalities required to establish a sole proprietorship, and it is easy to set up and operate. The main advantage of a sole proprietorship is that it is simple and inexpensive to establish. The main disadvantage is that the owner is liable for all debts and obligations of the business.

2) Partnerships

A partnership is a legal structure that is popular among small businesses. It is an agreement between two or more people who want to open a bottled water company together. The partners share in the profits and losses of the business. 

The advantages of a partnership are that it is easy to set up, and the partners share in the profits and losses of the business. The disadvantages of a partnership are that the partners are jointly liable for the debts of the business, and disagreements between partners can be difficult to resolve.

3) Limited Liability Company (LLC)

A limited liability company, or LLC, is a type of business entity that provides limited liability to its owners. This means that the owners of an LLC are not personally responsible for the debts and liabilities of the business. The advantages of an LLC for a bottled water company include flexibility in management, pass-through taxation (avoids double taxation as explained below), and limited personal liability. The disadvantages of an LLC include lack of availability in some states and self-employment taxes.

4) C Corporation

A C Corporation is a business entity that is separate from its owners. It has its own tax ID and can have shareholders. The main advantage of a C Corporation for a bottled water company is that it offers limited liability to its owners. This means that the owners are not personally responsible for the debts and liabilities of the business. The disadvantage is that C Corporations are subject to double taxation. This means that the corporation pays taxes on its profits, and the shareholders also pay taxes on their dividends.

5) S Corporation

An S Corporation is a type of corporation that provides its owners with limited liability protection and allows them to pass their business income through to their personal income tax returns, thus avoiding double taxation. There are several limitations on S Corporations including the number of shareholders they can have among others.

Once you register your bottled water company, your state will send you your official “Articles of Incorporation.” You will need this among other documentation when establishing your banking account (see below). We recommend that you consult an attorney in determining which legal structure is best suited for your company.

4. Secure Startup Funding for Your Bottled Water Company (If Needed)

In developing your bottled water company business plan , you might have determined that you need to raise funding to launch your business. 

If so, the main sources of funding for a bottled water company to consider are personal savings, family and friends, credit card financing, bank loans, crowdfunding and angel investors. Angel investors are individuals who provide capital to early-stage businesses. Angel investors typically will invest in a bottled water company that they believe has high potential for growth.

5. Secure a Location for Your Business

There are a few things to consider when looking for a location for your bottled water company. Firstly, you’ll need to find a production and storage space that is big enough to store all of your bottles and equipment. If you’re bottling spring water, you’ll also want to find a location that has easy access to a spring. For most other water types, you will need enough land to drill a well, unless you plan to enhance public tap water. Additionally, you’ll want to choose a space that is close to a transportation hub, so you can easily distribute bottled water.

Once you’ve found the perfect location for your bottled water company, there are a few things to consider when designing your space. You will need a substantial amount of room for the machinery involved in bottling water. It’s also a good idea to include a room dedicated to shipping and receiving.

6. Register Your Bottled Water Company with the IRS

Next, you need to register your business with the Internal Revenue Service (IRS) which will result in the IRS issuing you an Employer Identification Number (EIN).

Most banks will require you to have an EIN in order to open up an account. In addition, in order to hire employees, you will need an EIN since that is how the IRS tracks your payroll tax payments.

Note that if you are a sole proprietor without employees, you generally do not need to get an EIN. Rather, you would use your social security number (instead of your EIN) as your taxpayer identification number.

7. Open a Business Bank Account

It is important to establish a bank account in your bottled water company’s name. This process is fairly simple and involves the following steps:

  • Identify and contact the bank you want to use
  • Gather and present the required documents (generally include your company’s Articles of Incorporation, driver’s license or passport, and proof of address)
  • Complete the bank’s application form and provide all relevant information
  • Meet with a banker to discuss your business needs and establish a relationship with them

8. Get a Business Credit Card

You should get a business credit card for your bottled water company to help you separate personal and business expenses.

You can either apply for a business credit card through your bank or apply for one through a credit card company.

When you’re applying for a business credit card, you’ll need to provide some information about your business. This includes the name of your business, the address of your business, and the type of business you’re running. You’ll also need to provide some information about yourself, including your name, Social Security number, and date of birth.

Once you’ve been approved for a business credit card, you’ll be able to use it to make purchases for your business. You can also use it to build your credit history which could be very important in securing loans and getting credit lines for your business in the future.

9. Get the Required Business Licenses and Permits

The licenses and permits you need to launch a bottled water company will vary depending on your location. However, some common licenses and permits include a business license, a license from the FDA, and a permit from your state health department. Make sure to research the specific licenses and permits required for your business, and contact your local government agency for more information.

10. Get Business Insurance for Your Bottled Water Company

The type of insurance you need to operate a bottled water company will vary depending on the state in which you reside.

Types of business insurance policies that you should consider for your bottled water company include:

  • General liability insurance : This covers accidents and injuries that occur on your property. 
  • Product liability insurance : This covers any medical expenses or damages incurred from a defective product.
  • Workers’ compensation insurance : If you have employees, this type of policy works with your general liability policy to protect against workplace injuries and accidents. It also covers medical expenses and lost wages.

Find an insurance agent, tell them about your business and its needs, and they will recommend policies that fit those needs. 

11. Buy or Lease the Right Bottled Water Company Equipment

To launch a bottled water company, you will need:

  • Bottled water production equipment (storage tanks, filling machines, water treatment machines, filters, conveyors, sealers, water sterilizers, water dispensers)
  • A water source
  • Bottles and caps for packaging
  • Bottled water labels
  • A truck or van to distribute the bottled water to retailers and clients

12. Develop Your Bottled Water Company Marketing Materials

Marketing materials will be required to attract and retain customers to your bottled water company.

The key marketing materials you will need are as follows:

  • Logo : Spend some time developing a good logo for your bottled water company. Your logo will be printed on company stationery, business cards, marketing materials and so forth. The right logo can increase customer trust and awareness of your brand.
  • Website : Likewise, a professional bottled water company website provides potential customers with information about the products you offer, your company’s history, and contact information. Importantly, remember that the look and feel of your website will affect how customers perceive you.
  • Social Media Accounts : establish social media accounts in your company’s name. Accounts on Facebook, Twitter, LinkedIn and/or other social media networks will help customers and others find and interact with your bottled water company.

13. Purchase and Setup the Software Needed to Run Your Bottled Water Company

The software you need to run a bottled water company is: 

  • A Point of Sale System
  • A Bottling Management System 
  • An Inventory Management System
  • A Delivery Management System

14. Open for Business

You are now ready to open your bottled water company. If you followed the steps above, you should be in a great position to build a successful bottled water business. Below are answers to frequently asked questions that might further help you with how to start a spring water business.

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How to Start a Bottled Water Company FAQs

Where can i download a bottled water business plan pdf.

You can download our Bottled Water business plan PDF  here. This is a business plan template you can use in PDF format.

Is it hard to start a bottled water company?

Starting a bottled water company is not hard but it does take some effort and planning. The most important part is making sure you have a good product that people will want to buy.

How can I start a bottled water company with no experience?

There are a few ways that you can open a water bottling plant with no experience. You can start by researching the bottled water industry and learning about the different types of water that are available, the production process, and the marketing and distribution channels that are used in the industry.  You can also research the different ways that you can get your bottled water into stores and learn about similar companies to find out what works best in your area. By getting a few years of experience under your belt before starting a bottled water company, you will be able to avoid making some common mistakes during this time in order to save money.

What type of bottled water company is most profitable?

The most profitable bottled water company is the one that can provide the best quality of water at a low price. At present, natural spring water is the most popular and profitable type of bottled water.

How much does it cost to start a bottled water company?

The cost of starting a bottled water company can range from $500,000 to $1.5 million, depending on the size and type of company you want to start. Some costs involved in this business are facility cost, label design and purchase, water testing, water treatment machines , marketing materials, transportation costs of the product to distributors or retailers.

What are the ongoing expenses for a bottled water company?

The ongoing expenses for a bottled water company typically include the cost of bottles, labels, labor, and shipping. Further, the cost of maintenance on your water treatment machines can be high. The cost of warehousing or transportation may also be incorporated into the ongoing expenses calculation.

How does a bottled water company make money?

A water bottling company makes money by charging a premium for their product. The cost of water is often lower than the cost of producing and delivering the water, so companies can make a profit by charging more for bottled water than it costs to produce. Additionally, bottled water businesses can also sell advertising space on their bottles, which brings in additional revenue.

Is owning a bottled water company profitable?

Yes, bottled water businesses are profitable, but the profit margins vary depending on the company. The main benefit of owning a bottled water company is that the product is not perishable, so it can be stored and sold for a higher price than other types of drinks. People are increasingly choosing to drink water from bottles over tap water. This is due in part to the perception that bottled water is healthy drinking water , but also because of the many different flavors and brands of bottled water available.

Why do bottled water companies fail?

Bottled water companies fail because of the high price of the product and the environmental concerns associated with it. Some bottled water plants also fail because they are unable to convince the public that their product is worth the price.

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How to Start a Water Bottle Company? 10 strategies

Starting a water bottle company involves several steps, including conducting market research, creating a business plan, selecting your product, finding a supplier, packaging your water bottles, complying with regulations, setting up a website, and marketing your product.

Launching a water business involves a comprehensive approach that begins with a detailed market study to understand the target audience, competitors, and potential for growth.

Next, develop a business plan highlighting your business model, financial projections, and marketing strategies.

Choosing the type of water bottle – plastic, glass, metal, or biodegradable – will also dictate the suppliers and manufacturing process you’ll need.

Compliance with local and international health and safety regulations is crucial. Finally, setting up an engaging web presence and effective marketing campaigns will drive sales and brand awareness.

To launch a successful water bottle company, market research is fundamental. It will help you understand the demand, competition, and potential for growth in the market.

Next, a business plan is crucial, detailing your company’s mission, target audience, marketing strategy, and financial forecast. Choosing the water bottle type and finding a supplier to meet your needs is the next step.

From plastic to eco-friendly options, the choice will shape your company’s image. Regulatory compliance is a must for health and safety, while establishing a strong online presence and effective marketing strategy will drive your success.

10 Steps: Start a Water Bottle Company

Table of Contents

Key Takeaway

How To Start A Water Bottle Company

Five Facts About Start A Water Bottle Company

Understanding the water bottle industry.

Starting a water bottle company can be an exciting and rewarding venture. As with any business, it is essential to have a deep understanding of the industry you are entering.

In this section, we will delve into the water bottle industry, exploring current market trends and growth potential, as well as the increasing consumer demand for sustainable and eco-friendly products.

Current Market Trends And Growth Potential

  • The global water bottle market was valued at $xx billion in 2020 and is expected to reach $xx billion by 2027, growing at a cagr of xx% during the forecast period.
  • Rising health consciousness among consumers and the need for hydration on the go are the primary factors driving the market’s growth.
  • The increasing adoption of reusable and recyclable water bottles has gained momentum due to rising environmental concerns.
  • Innovative designs and advanced technologies are reshaping the industry, with features like built-in filters, temperature control, and smart functionalities becoming more common.
  • Collaborations with popular influencers and celebrities have played a significant role in driving brand awareness and market expansion.
  • Growing awareness of the dangers of single-use plastic bottles has led to a shift in consumer preferences towards sustainable alternatives.

Consumer Demand For Sustainable And Eco-Friendly Products

  • In recent years, there has been a significant shift in consumer preference towards sustainable and eco-friendly products, including water bottles.
  • Consumers are becoming more conscious of the environmental impact of single-use plastic bottles and are actively seeking reusable alternatives.
  • By offering eco-friendly options, you can tap into this growing market segment and attract environmentally conscious consumers.
  • Sustainable materials such as stainless steel, glass, and bpa-free plastics are gaining popularity for their durability and reduced environmental impact.
  • Providing clear information about the recyclability and sustainability of your water bottles will help build trust and loyalty among environmentally conscious consumers.
  • Highlighting your company’s commitment to sustainability through partnerships with environmental organizations or initiatives can further enhance your brand’s reputation.

By understanding the current market trends and recognizing the demand for sustainable and eco-friendly products, you can position your water bottle company for success in this thriving industry.

Stay tuned for the next section, where we will explore the key steps to set up your water bottle manufacturing and distribution processes.

Market Research And Analysis

Starting a water bottle company can be an exciting venture filled with opportunities and challenges.

Before diving into the production and marketing process, it is crucial to conduct thorough market research and analysis.

This step will help you identify your target audience, understand their preferences, analyze competitors, and discover unique selling points for your brand.

Identifying Target Audience And Their Preferences

Understanding your target audience is key to developing effective marketing strategies and creating products that meet their needs.

Here are some key points to consider:

  • Demographics: Identify the age, gender, location, and income level of your target audience.
  • Behavior and preferences: Dive deeper into their lifestyle, interests, and habits related to water consumption and bottle use.
  • Market segmentation: Identify specific segments within your target audience that have unique needs or preferences.
  • Surveys and feedback: Conduct surveys or analyze existing market data to gain insights into customer preferences.

Once you have a better understanding of your target audience, you can tailor your product features, branding, and marketing messages to resonate with them.

Competitor Analysis And Identifying Unique Selling Points

Analyzing your competitors can provide valuable insights into the market landscape and help you identify your water bottle company’s unique selling points.

Here are some important points to consider:

  • Identify direct and indirect competitors: Research companies that produce water bottles or offer alternative solutions for hydration on the market.
  • Analyze their offerings: Evaluate the features, materials, pricing, and branding strategies of your competitors’ products.
  • Identify gaps and opportunities: Look for areas where your competitors may be lacking or failing to address customer needs.
  • Differentiation: Identify unique selling points or features that will set your water bottle company apart from the competition.
  • Value proposition: Clearly define the value your products offer to customers and why they should choose your brand.

By conducting comprehensive competitor analysis, you can position your water bottle company in a way that highlights its distinctiveness and appeals to your target audience.

Remember, market research and analysis are ongoing processes that require continuous monitoring and adaptation.

As you gain more insights and gather feedback from customers, keep refining your strategies to stay ahead of the competition and meet your customers’ changing preferences.

With a strong foundation in market research, you’ll be well-equipped to start your water bottle company on the path to success.

Developing A Business Plan

Starting a water bottle company requires careful planning and consideration. Developing a business plan is an essential step in setting a clear direction for your venture.

This section will guide you through the process of defining business goals and objectives, as well as estimating startup costs and financial projections.

Defining Business Goals And Objectives

Setting clear goals and objectives is crucial for the success of any business.

Here are the key points to consider:

  • Identify your target market: Determine who your ideal customers are and understand their needs and preferences.
  • Define your unique selling proposition (usp): What sets your water bottle company apart from competitors? Highlight your competitive advantage and why customers should choose your products.
  • Establish short-term and long-term goals: Set specific and measurable objectives that align with your company’s vision. Break them down into manageable targets to track your progress effectively.

Estimating Startup Costs And Financial Projections

Before launching your water bottle company, it’s essential to estimate the costs involved and project your financial outlook.

Consider the following points:

  • Calculate startup costs: Include expenses such as product development, manufacturing, packaging, branding, marketing, and legal fees.
  • Determine funding sources: Explore various options, including personal savings, loans, investors, or crowdfunding, to secure the necessary capital.
  • Conduct a thorough market analysis: Assess the demand for water bottles, pricing trends, and potential competition to inform your sales projections.
  • Create a financial forecast: Develop a realistic projection of your company’s financial performance, including sales, expenses, and profitability, for at least the first three years.
  • Monitor and adjust: Regularly review your financial projections, comparing them to actual results. Make necessary adjustments to ensure your business remains on track.

Remember that developing a comprehensive business plan is a dynamic process. Continuously refine and adapt your goals and projections as you gain more insights and market data.

Starting a water bottle company can be a rewarding and profitable venture. By defining your goals and objectives, as well as estimating startup costs and financial projections, you will lay a solid foundation for success. Take the time to plan thoughtfully, and your efforts will pay off in the long run.

Product Development And Manufacturing

Starting a water bottle company can be an exciting venture, but it requires careful planning and execution. In this section, we will explore the crucial aspects of product development and manufacturing.

From designing innovative and high-quality water bottles to sourcing materials and finding reliable manufacturers, let’s dive into the world of creating a successful water bottle company.

Designing Innovative And High-Quality Water Bottles

When it comes to designing water bottles for your company, it is crucial to focus on innovation and quality.

Here are some key points to keep in mind:

  • Consider the target market: Understand the preferences and needs of your target audience. Are they interested in eco-friendly bottles or ones with advanced features?
  • Research the latest trends: Stay up-to-date with the market trends and identify opportunities for unique designs and functionalities.
  • Stand out with branding: Design a visually appealing and easily recognizable bottle that aligns with your brand’s identity.
  • Prioritize durability and functionality: Ensure that your bottles are durable, leak-proof, and easy to use, enhancing the overall user experience.
  • Test prototypes: Create prototypes of your designs and gather feedback from potential customers to fine-tune your product.

Sourcing Materials And Finding Reliable Manufacturers

Once you have your water bottle designs finalized, the next step is sourcing the materials and finding reliable manufacturers.

Here’s what you need to consider:

  • Identify the right materials: Choose materials that are safe, durable, and eco-friendly, such as bpa-free plastic, stainless steel, or glass.
  • Conduct thorough research: Look for reputable suppliers who can provide high-quality materials at competitive prices. Consider factors like their reputation, certifications, and compliance with safety standards.
  • Evaluate manufacturing facilities: Visit and assess potential manufacturing facilities to ensure they have the necessary capabilities, equipment, and expertise to produce your water bottles.
  • Quality control measures: Discuss quality control processes with manufacturers to ensure the end products meet your specifications.
  • Establish strong partnerships: Build long-term relationships with your chosen manufacturers, fostering open communication and collaboration.

By focusing on innovative designs and partnering with reliable manufacturers, you can lay a solid foundation for your water bottle company.

Remember to prioritize quality, functionality, and customer satisfaction throughout the product development and manufacturing stages to create a successful and sought-after water bottle brand.

Marketing And Branding Strategies

A strong brand identity and message are crucial when starting a water bottle company. These elements not only differentiate your product from competitors but also resonate with your target audience.

Here are key points to consider:

  • Conduct thorough market research: Understand your target market’s preferences, needs, and desires. Identify gaps in the market and opportunities for differentiation.
  • Identify your brand values: Determine the values and principles that your company stands for. Align these values with your target audience’s interests.
  • Develop a unique brand name and logo: Choose a name and logo that are memorable and relevant to your brand. Ensure that they represent the essence of your company’s values and vision.
  • Craft a strong brand message: Create a concise and impactful message that communicates the benefits of your water bottles. This message should resonate with your target audience and highlight their pain points.
  • Maintain consistency across all channels: Ensure that your brand identity and message are consistent across various touchpoints, including your website, social media profiles, packaging, and marketing materials. Consistency fosters brand recognition and builds trust with consumers.
  • Use captivating visuals: Utilize appealing imagery and design elements that reflect your brand identity. Consistent visual branding helps consumers associate your products with your company.
  • Leverage storytelling: Tell the story behind your brand and communicate the unique qualities that set your water bottles apart. Engage consumers through storytelling that captivates and creates an emotional connection.

Implementing effective marketing campaigns and strategies:

Marketing plays a crucial role in establishing brand awareness, attracting potential customers, and driving sales.

Here are some key strategies to consider when starting a water bottle company:

  • Define your target audience: Clearly identify your target market based on demographics, interests, and behaviors. This will help you tailor your marketing efforts more effectively.
  • Build a robust online presence: Create a professional website that showcases your products and brand story. Utilize search engine optimization (seo) techniques to improve your website’s visibility and attract organic traffic. Develop engaging social media profiles to connect directly with your audience.
  • Utilize influencer marketing: Collaborate with influencers and bloggers who align with your brand values and target audience. Their endorsement can boost brand visibility and credibility.
  • Leverage content marketing: Create compelling and informative content that educates your audience about the benefits of using your water bottles. This can be in the form of blog posts, videos, podcasts, and social media posts.
  • Implement email marketing: Build an email list of interested customers and utilize targeted email campaigns to nurture relationships and promote your products.
  • Participate in events and sponsorships: Attend industry trade shows, festivals, and community events to showcase your brand and products. Consider sponsoring local sports teams or organizations relevant to your target market.
  • Offer promotions and giveaways: Entice potential customers by offering discounts, promotions, and giveaways. This can help generate buzz and attract new customers.
  • Monitor and analyze marketing efforts: Track the effectiveness of your marketing campaigns using analytics tools. Make data-driven decisions and optimize your strategies accordingly.

By focusing on creating a compelling brand identity and message and implementing effective marketing campaigns and strategies, you can successfully launch and grow your water bottle company.

Remember to stay consistent, engage your audience, and adapt your strategies based on customer feedback and market trends.

FAQ About Start A Water Bottle Company

How much does it cost to start a water bottle company.

Starting a water bottle company can cost anywhere from $10,000 to $100,000, depending on factors such as equipment, packaging, and marketing.

What Are The Key Steps To Start A Water Bottle Company?

To start a water bottle company, you’ll need to research your market, create a business plan, secure funding, obtain necessary permits, and find reliable suppliers for bottles and packaging materials.

How Can I Make My Water Bottle Company Stand Out?

To make your water bottle company stand out, focus on unique branding, sustainable packaging, high-quality and innovative designs, exceptional customer service, and effective marketing strategies.

What Regulations And Certifications Are Required For A Water Bottle Company?

Regulations and certifications required for a water bottle company include fda food packaging regulations, nsf/ansi certification for bottling facilities, and state-specific requirements for water bottling and labeling.

How Can I Market My Water Bottle Company Effectively?

You can market your water bottle company effectively by leveraging social media, partnering with influencers, attending trade shows, offering samples to potential customers, and highlighting the unique features of your product in your marketing campaigns.

Starting a water bottle company can be a challenging yet rewarding venture. By following the steps outlined in this blog post, you will have a solid foundation to launch your business successfully.

Remember to conduct thorough market research and identify your target audience to create a unique selling proposition for your brand.

Building strong partnerships with suppliers and manufacturers can help ensure a reliable supply chain for your products.

Developing a compelling branding strategy and an effective marketing plan will be crucial in attracting customers and promoting your water bottle company. Don’t forget to continuously monitor and adapt to market trends and consumer preferences to stay competitive.

As you embark on this journey, remember that dedication, perseverance, and a passion for sustainability can set your water bottle company apart from the rest. Good luck!

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Bottled Water Business Plan Template & Guidebook

Starting a bottled water business can be an incredibly rewarding venture, offering potential for high profitability with relatively low startup costs. The #1 Bottled Water Business Plan Template & Guidebook will provide entrepreneurs with the step-by-step guidance they need to turn their dream of a thriving bottled water enterprise into a reality. Covering everything from market analysis to pricing and operations, this comprehensive resource will give aspiring business owners the confidence they need to launch and sustain success.


Get worry-free services and support to launch your business starting at $0 plus state fees.

  • How to Start a Profitable Bottled Water Business [11 Steps]

How to Write a Bottled Water Business Plan in 7 Steps:

1. describe the purpose of your bottled water business..

The first step to writing your business plan is to describe the purpose of your bottled water business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a bottled water business:

Our mission at XYZ Bottled Water is to provide an easily accessible and sustainably sourced product that revitalizes our environment and improves the quality of life of those we serve. We strive to be a leader in the industry through our commitment to eco-friendly, responsibly sourced water and our focus on providing superior customer service. We are passionate about delivering a product that enhances our communities and is beneficial for both nature and consumers.

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2. Products & Services Offered by Your Bottled Water Business.

The next step is to outline your products and services for your bottled water business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

  • What is my business?
  • What are the products and/or services that I offer?
  • Why am I offering these particular products and/or services?
  • How do I differentiate myself from competitors with similar offerings?
  • How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

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3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your bottled water business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your bottled water business includes the following elements:

Target market

  • Who is your target market?
  • What do these customers have in common?
  • How many of them are there?
  • How can you best reach them with your message or product?

Customer base 

  • Who are your current customers? 
  • Where did they come from (i.e., referrals)?
  • How can their experience with your bottled water business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

  • How does it work, what features does it have, and what are its benefits?
  • Can anyone use this product or service regardless of age or gender?
  • Can anyone visually see themselves using this product or service?
  • How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

  • Which companies are competing with yours today (and why)? 
  • Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
  • What specific advantages does each competitor offer over yours currently?

Marketing channels

  • Which marketing channel do you intend to leverage to attract new customers?
  • What is your estimated marketing budget needed?
  • What is the projected cost to acquire a new customer?
  • How many of your customers do you instead will return?

Form an LLC in your state!

smart water business plan

4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

  • The equipment and facilities needed
  • Who will be involved in the business (employees, contractors)
  • Financial requirements for each step
  • Milestones & KPIs
  • Location of your business
  • Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a bottled water business?

  • Bottled Water Bottles
  • Bottling Equipment
  • Packaging Supplies
  • Labeling Equipment
  • Labels for Bottles
  • Water Treatment Equipment
  • State and Local Permits

5. Management & Organization of Your Bottled Water Business.

The second part of your bottled water business plan is to develop a management and organization section.

This section will cover all of the following:

  • How many employees you need in order to run your bottled water business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
  • The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
  • How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Bottled Water Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a bottled water business varies based on many different variables, but below are a few different types of startup costs for a bottled water business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your bottled water business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your bottled water business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your bottled water business plan:

  • Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
  • Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
  • Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
  • Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
  • Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
  • Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

smart water business plan

Frequently Asked Questions About Bottled Water Business Plans:

Why do you need a business plan for a bottled water business.

A business plan is an essential part of launching a bottled water business. It outlines your goals, investments, and strategies needed to reach success. With a well-developed plan, you can identify potential pitfalls and devise strategies to overcome them, while also measuring progress over time. Additionally, potential investors or other partners are more likely to take your project seriously if they can see that you have carefully planned it out.

Who should you ask for help with your bottled water business plan?

It is recommended to seek advice from a business consultant or a business advisor. These professionals can provide valuable insights about setting up a bottled water business, including developing comprehensive plans, understanding the industry standards and regulations, and maximizing profitability. Additionally, a lawyer may be consulted to ensure that all legal aspects are addressed.

Can you write a bottled water business plan yourself?

Yes, it is possible to write a bottled water business plan yourself. Writing a business plan involves researching the bottled water industry, creating financial projections, developing marketing plans, establishing operational procedures, researching potential competitors and much more. While it is possible to write a business plan without any help, it is often recommended to seek professional assistance in order to ensure that the plan is thorough and complete.

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I'm Nick, co-founder of newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.

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smart water business plan

Smartwater Enters New Year and Decade With Largest-Ever Marketing Investment, Including Partnership With Gal Gadot

Smartwater – which created the premium enhanced water category 25 years ago – is gearing up for a pivotal 2020 with its biggest-ever marketing push powered by new brand ambassador Gal Gadot.

The actress and businesswoman will promote smartwater’s expanding portfolio through a robust campaign spanning social, digital and out-of-home creative, including a takeover of the iconic Times Square sign in New York City. Later this year, smartwater will debut its first-ever TV commercial.

“Gal elevates the meaning of strength, beauty and balance on and off screen by bringing to life the smart, modern and innovative ethos of the brand,” said Celina Li, VP, Water, Coca‑Cola North America. “She’s the perfect partner to join us in smartwater’s newest chapter, which will be supported by the largest marketing and media investment in the brand’s history.”

Premium Hydration for All Occasions

Since making its debut in 1996, smartwater has redefined hydration from the inside out by combining vapor-distilled water with added electrolytes for taste and an iconic package. Now smartwater is solidifying its status as the only premium water megabrand by expanding its lineup with even more innovative offerings for all hydration occasions and need states.

“Americans today expect more than ever from premium water to support their pursuit of holistic wellbeing,” Li said. “We’re excited to kick off the year by strengthening smartwater’s category leadership with a full spectrum of premium hydration offerings.”

Building on the successful launches of smartwater alkaline and smartwater antioxidant – which drove the majority of the brand’s sales growth in 2019, the new enhanced offerings will expand to more package options this year.

Notably, smartwater also will enter the fastest-growing segment of premium water with the launch of smartwater still flavors. The new offerings were inspired by the growing popularity of lightly flavored, fruit-infused spa waters and will come in four different varieties – cucumber lime, watermelon mint, strawberry blackberry and pineapple kiwi.

“We were motivated by consumers adding fresh ingredients like cucumber and lime to their water and wanted to offer consumers the same elevated drinking experience in a bottle,” Li said.

Coca‑Cola North America is investing in the fast-growing packaged water business – which generated nearly as much retail growth in 2018 as all other nonalcoholic, ready-to-drink (NARTD) categories combined – through a robust portfolio of brands that also includes DASANI and Topo Chico. In March, the company will launch a new flavored, unsweetened sparkling water brand called AHA .

“Water is a primary example of how we are embracing a true total beverage company strategy by responding to evolving trends and tastes and going after growth opportunities we see,” said Shane Grant, president, Still Beverages Business Unit, Coca‑Cola North America.

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How to Start a Water Refilling Business

A water refilling business produces safe, drinkable water for consumers. Normally, a water refilling business’s water is cheaper than retailed bottled water. Buyers can purchase pre-filled two-to-five-gallon water bottles or bring their own jugs.

Typically, a water refilling business has a refilling “station” which uses a kiosk to distribute water. Other water refilling businesses, meanwhile, provide water refilling stations for public spaces like museums, parks and schools. A water refilling business might promote the use of reusable water, as opposed to wasting resources. Similarly, they usually promote the use of reusable bottles, as opposed to disposable plastic bottles.

Learn how to start your own Water Refilling Business and whether it is the right fit for you.

Ready to form your LLC? Check out the Top LLC Formation Services .

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Start a water refilling business by following these 10 steps:

  • Plan your Water Refilling Business
  • Form your Water Refilling Business into a Legal Entity
  • Register your Water Refilling Business for Taxes
  • Open a Business Bank Account & Credit Card
  • Set up Accounting for your Water Refilling Business
  • Get the Necessary Permits & Licenses for your Water Refilling Business
  • Get Water Refilling Business Insurance
  • Define your Water Refilling Business Brand
  • Create your Water Refilling Business Website
  • Set up your Business Phone System

We have put together this simple guide to starting your water refilling business. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Exploring your options? Check out other small business ideas .

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

What will you name your business?

  • What are the startup and ongoing costs?
  • Who is your target market?

How much can you charge customers?

Luckily we have done a lot of this research for you.

Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Water Refilling Business Name Generator

If you operate a sole proprietorship , you might want to operate under a business name other than your own name. Visit our DBA guide to learn more.

When registering a business name , we recommend researching your business name by checking:

  • Your state's business records
  • Federal and state trademark records
  • Social media platforms
  • Web domain availability .

It's very important to secure your domain name before someone else does.

Want some help naming your water refilling business?

Business name generator, what are the costs involved in opening a water refilling business.

Here are the basic things you will need to pay for: 

-Initial water refilling machine


-Delivery vehicle

-Legal documents and business permit

-Supplies (bottles, stickers, etc.)

What are the ongoing expenses for a water refilling business?

Ongoing expenses include rent and utility costs. You’ll also need to source your water. In general, incremental costs can be as little as $0.02 per small water bottle refill. Expect to pay employees per hour, at about $10 per hour.

Who is the target market?

While residential homes provide great clients, you’re better off targeting commercial entities. Make sure you’re selling to larger businesses, as they’re most likely to buy refilled water bottles in bulk. Plus, they can redistribute them for your business—requiring less overall money to distribute your products.

How does a water refilling business make money?

A water refilling business makes money by collecting, testing and redistributing water. Normally, the water is sold in bottles. It can, however, be sold to larger companies for mass distribution. Some water refilling companies sell water filling stations for the home.

Refilled water bottles vary in price. Most can be purchased for as little as $1. Larger, five-gallon water bottles can be charged at about $15. If you’re selling mounted water refilling stations, consider pricing them at about $500 to be competitive.

How much profit can a water refilling business make?

A successful water refilling business can net its owner as much as $40,000 per month. As the business expands, however, money will need to be managed effectively to ensure proper scaling.

How can you make your business more profitable?

Connect with local businesses quickly, and take a disciplined approach to account management and promotions. If you can, make sure your employees are knowledgeable about social network marketing to reduce overall costs. Competition between brands can be difficult for start-up businesses, so it pays off to invest time and effort. Offer something competitors can’t give, and establish a solid value proposition.

Want a more guided approach? Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality. Get started today!

STEP 2: Form a legal entity

The most common business structure types are the sole proprietorship , partnership , limited liability company (LLC) , and corporation .

Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your water refilling business is sued.

Form Your LLC

Read our Guide to Form Your Own LLC

Have a Professional Service Form your LLC for You

Two such reliable services:

You can form an LLC yourself and pay only the minimal state LLC costs or hire one of the Best LLC Services for a small, additional fee.

Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services . You can choose to hire a registered agent or act as your own.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

You can acquire your EIN through the IRS website . If you would like to learn more about EINs, read our article, What is an EIN?

There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil .

Open a business bank account

Besides being a requirement when applying for business loans, opening a business bank account:

  • Separates your personal assets from your company's assets, which is necessary for personal asset protection.
  • Makes accounting and tax filing easier.

Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.

Get a business credit card

Getting a business credit card helps you:

  • Separate personal and business expenses by putting your business' expenses all in one place.
  • Build your company's credit history , which can be useful to raise money later on.

Recommended: Apply for an easy approval business credit card from BILL and build your business credit quickly.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

Make LLC accounting easy with our LLC Expenses Cheat Sheet.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

State & Local Business Licensing Requirements

Certain state permits and licenses may be needed to operate a water refilling business business. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits .

Service Agreement

Water refilling businesses should consider requiring clients to sign a service agreement before starting a new project. This agreement should clarify client expectations and minimize risk of legal disputes by setting out payment terms and conditions, service level expectations, and intellectual property ownership. Here is an example service agreement.

Recommended: Rocket Lawyer makes it easy to create a professional service agreement for your water refilling business when you sign up for their premium membership. For $39.95 per month, members receive access to hundreds of legal agreements and on call attorneys to get complimentary legal advice.

Certificate of Occupancy

Businesses operating out of a physical location typically require a Certificate of Occupancy (CO).  A CO confirms that all building codes, zoning laws and government regulations have been met.

  • If you plan to lease a water refilling location :
  • It is generally the landlord’s responsibility to obtain a CO.
  • Before leasing, confirm that your landlord has or can obtain a valid CO that is applicable to a water refilling business.
  • After a major renovation, a new CO often needs to be issued. If your place of business will be renovated before opening, it is recommended to include language in your lease agreement stating that lease payments will not commence until a valid CO is issued.
  • If you plan to purchase or build a water refilling location :
  • You will be responsible for obtaining a valid CO from a local government authority.
  • Review all building codes and zoning requirements for your business’ location to ensure your water refilling business will be in compliance and able to obtain a CO.

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance . This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance . If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

FInd out what types of insurance your Water Refilling Business needs and how much it will cost you by reading our guide Business Insurance for Water Refilling Business.

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners , we'll give you helpful tips and advice for creating the best unique logo for your business.

Recommended : Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker .

If you already have a logo, you can also add it to a QR code with our Free QR Code Generator . Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.

How to promote & market a water refilling business

Water refilling businesses don’t normally promote and market their services directly to individuals. They typically target corporate and commercial accounts who need between 50 and 100 water containers per day. To market effectively, a water refilling business should focus on competing with established brands.

Run promotions on different social media websites like Facebook and Twitter. Having a YouTube channel can help, too, as you can provide the public with information about the cleaning and refilling process. Water refilling businesses tend to have more success by being transparent.

How to keep customers coming back

To attract customers, make sure your refilling business’s cleaning and refilling process is incredibly viable, safe and competitive. Make sure your daily produced water batch reaches consumers quickly. Use effective customer outreach, too. Often, customers need help with water dispensers. Because the water refilling business requires low contamination, any misunderstandings on the consumer’s end can result in lost sales.

STEP 9: Create your business website

After defining your brand and creating your logo the next step is to create a website for your business .

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

  • All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
  • Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
  • Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.

Recommended : Get started today using our recommended website builder or check out our review of the Best Website Builders .

Other popular website builders are: WordPress , WIX , Weebly , Squarespace , and Shopify .

STEP 10: Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.

Recommended Business Phone Service: Phone.com

Phone.com is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.

Is this Business Right For You?

The water refilling business is great for environmentally-minded individuals. It’s also great for those who have worked in the wastewater industry, handling water to provide clean, drinkable resources.

A good water refilling business owner will be good at making business plans. Additionally, they will be effective at finding suppliers, balancing budgets, and finding cheap equipment. They must also know how to conduct an analysis of the water, in order to determine how sanitary the sourced water is.

Want to know if you are cut out to be an entrepreneur?

Take our Entrepreneurship Quiz to find out!

Entrepreneurship Quiz

What happens during a typical day at a water refilling business?

Every day, a water refill business sources water for cleaning. Machines are installed, repaired and maintained. These machines can process water for redistribution. Water must be sampled to ensure that the treatment process went well. If the sampling results don’t meet standards, the business needs to check its machinery. Water refilling machines eventually distribute the water into different containers. These containers are loaded onto delivery vehicles which carry the water to different outlets.

Other daily responsibilities include marketing, management and financing. Unlike other businesses where marketing promotion alone can gather consumers, water refilling businesses require a little more perseverance.

What are some skills and experiences that will help you build a successful water refilling business?

To become a successful water refilling business owner, you’ll need to have a solid handle on water analysis. Additionally, you’ll need to know how to implement marketing tactics while supporting environmental causes.

From a competitive standpoint, you’ll need to run promotions often and have a disciplined approach to business operations.

What is the growth potential for a water refilling business?

The water refilling industry is growing rapidly. It’s become a profitable business for entrepreneurs, and a lot of consumers are choosing refilled water because they’re turning away from tap water. Assuming quality control is upheld, a water refilling business can make quite a lot of money—even becoming a national distributor.

TRUiC's YouTube Channel

For fun informative videos about starting a business visit the TRUiC YouTube Channel or subscribe to view later.

Take the Next Step

Find a business mentor.

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Learn from other business owners

Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

What are some insider tips for jump starting a water refilling business?

Water refilling businesses are usually needed, and they’re likely to succeed if its area has no access to clean pipe water. For this reason, they’re incredibly profitable in places like the Philippines. Because a water refilling business promotes sustainability while protecting the environment, it has a higher chance of success if an area requires additional efforts.

Make sure you promote quality control and safety measure when jump-starting your business. Also, check with your local health department before getting involved. There’s a good chance your business needs to abide by several standards which you might not have thought about.

How and when to build a team

A team of two to five should be built as soon as possible. You’ll need maintenance operators to handle the machinery. Similarly, you’ll need to distribute efforts across marketing and management spheres. The water refilling business can get complex, and plenty of water needs to be analyzed and redistributed.

Useful Links

Real world examples.

  • Primo Pre-Filled Water

Further Reading

  • How To Start A Water Refilling Business

Have a Question? Leave a Comment!

StartupBiz Global

Starting Bottled Water Business Plan (PDF)

Bottled Water Business Plan

The bottled water business industry has been steadily growing all across the world. This is due to a plethora of reasons which vary from place to place. For instance, big beverage companies have diversified into bottled water as one of their products over the years. Due to their wide reach it means bottled water has increasingly become more available than ever before. In some parts of the world the surge in mineral water businesses has been triggered by lack of access to clean and reliable water. Thus for drinking purposes or other related uses people there now prefer to use bottled water. Another interesting factor is global warming which has seen temperatures getting much higher in most parts of the world. This has resulted in the increased demand for commercially produced mineral water. Bottled water offers convenience and tends to taste better. Plus there is general perception that bottled water is safer. That is why starting a bottled water business can pay off immensely. All this is meant to show you that starting a bottled water business is a noble idea. This article will outline how to start a bottled water business, and the bottled water business plan (PDF, Word & Excel).

Market Research

The most important aspect you will look at here is finding out about existing players to draw insights from them. The market for bottled water is usually available anywhere but it is important to know of any competitors beforehand. Your focus will be to learn how they conduct their businesses paying particular attention to scale of operation, water sources, processing methods, target clients, pricing, marketing approaches and so on. Knowing these things will be central to your ultimate unique selling point. Things like packaging and pricing can put you over your competitors if well considered. As much as many players already exist and more are entering the bottled water business field, there is always a market segment that is unattended or insufficiently attended. Thus it essential to have a detailed mineral water business before you start.

Location, Premises And Equipment

In your choice of location of the purified water business, there are some considerations that you should make. Since any bottled water business entails the need to have a seamless distribution framework, it is a factor to consider. This means you must chose a location connected to strategic road networks for easy accessibility to clients and suppliers and the ultimate distribution of the bottled water. How secure is the location you are choosing – that is another important factor to consider. What about availability of water supply? Proximity to prospective clients, suppliers and human resources is also very vital. The mineral water business plan should include the costs of purchasing or leasing the premises.

The core thing you must work on from the onset is a water treatment plant. Some of the basic inclusions are bottling machines, filling machines, purification and treatment machines, labelling machines and a water source eg a borehole. The specific equipment you need will depend on the water purification methods you are going to use for your business. For example if you decide to purify water using reverse osmosis, that means you will require reverse osmosis machinery. Water storage tanks are also required. The costs of all the equipment should be catered for in your purified water business plan.

Types Of Bottled Water

There are different types of bottled water. In fact, there is still an evolution that is leading to the emergence of new types of bottled water. Your bottled water business plan should outline the type of water you are selling.

Mineral Water

This is water comprising of substantial amounts of dissolved minerals. Some of those minerals are calcium, sodium, and magnesium. Typically the water would have also gone through certain processes such as aeration or filtration. Note that there are strictly no chemical processes involved here. This water would have been sourced from some underground source. There must be ascertained and provable pollution-free qualities regarding the source. Most importantly, the water must have certain stipulated minerals in certain prescribed concentrations. That is what can earn it the label of ‘mineral water’.

Spring Water

This is water that would have been sourced from a spring. It is important to note that most of what is termed spring water is not from springs. It is usually a marketing gimmick and the water is often just tap water. Thus if you are going to sell spring water it must truly be from a spring. People often use ‘mineral water’ and ‘spring water’ interchangeably. This is because there are some similarities. Often time the distinction is that spring water is specifically sourced from a spring.

Purified Water

This is water that would have undergone a number of purification processes. These purification processes will be meant to get rid of chemical and solid contaminants. The original source of the water can be tap water or ground water. The common purification processes involved are filtration, reverse osmosis, and distillation, amongst others.

Sparkling Water

This can also be called soda water; it is also known as carbonated water. When you drink it feels as if you are drinking a fizzy drink. That is why some call it fizzy water. It is also commonly known as club soda. Sparkling water is a result of infusing water with carbon dioxide under pressure.

Flavoured Water

This is water that would have had natural or artificial flavors added to it. The flavors can be added as one or as a blend of several flavors. They are usually fruit flavors e.g. lemon, lime, orange, raspberry, mint, and blackberry, amongst others.

Staff And Management

This depends on the scale of operations and level of sophistication of your purified water business. Anything from 6 employees going up will do for a small-scale factory. The idea is there are pertinent areas that needed to be manned e.g. management, production, financial management, sales, distribution, and housekeeping amongst other areas. Your bottled water business plan should cater for the wages and employees of all your employees.

Customer Segmentation

Primary usage.

Customer segmentation for the bottled water production business is informed by several variables. For example, the primary usage of the bottled water can give an idea. Bottled water can be for everyday use, it can be sporting use, or it can be travel. These examples translate into customers segments with specific needs or preferences.

Type Of Bottled Water

Customer segments are also a function of the type of bottled water in question. For instance, in many places the most consumed type of bottled water is purified water. Consumption dynamics for the different types of bottled water helps you understand the customer segments.

Distribution Channel

People purchase their bottled water from different outlets. Maybe they purchase from supermarkets or shops. Zoning in on one you can know whether or not they buy in bulk. There will be much to learn about customer segments by looking into the various distribution channels.

Marketing Plan

Bottled water is the easiest to market. You just have to ensure your bottled water is properly branded. The best marketing strategy is to get your bottled water in front of as many people as possible. Avail it to commercial buildings, have it used at all sorts of events. You can target hospitality and catering outlets. Target wellness and fitness centres. Sporting events are also a strategic focus. Find ways to sell your purified water there or promote it through those locations. Sponsor worthy causes by donating free bottled water. Have it sold in supermarkets and shops. Consider traders especially street vendors, where applicable. These people can push your mineral water brand faster, far, and wide. In principle, have a wide distribution network so that people see your bottled water brand everywhere. Consider working with social media influencers and even celebrities if possible. Build a website and have active social media accounts to publicize your bottled water brand. Leverage on print and electronic media as well. A proper marketing strategy should be included in your bottled water business plan.

Approaches For Bottled Water Business

Regarding bottled water there two types of service providers, namely, large-scale and small or medium scale. The large scale ones tend to be companies already established like Coca Cola as an example. This can be an approach to take i.e. starting large-scale but this is not a smart move because it is costly. Most preferably you must start small or medium scale by targeting reasonably-sized markets e.g. small towns. Then depending on the performance of the bottled water business you scale up operations in due course. In order to push sales there is a unique strategy one can use for their bottled water. You can always have an eye out for big events such entertainment or corporate events. You go ahead and pitch up an idea to supply them with custom-labelled bottled water. Many people will jump onto that since it would give an exclusive flare to an event. In terms of sales you can also enter working agreements with big clients such as food outlets, hospitality spots (e.g. hotels, spars) and so on. This will be strategic in that you guarantee a steady and consistent flow of repeat purchases.

Do not be hesitant to start a mineral water business because it is not that difficult to start one. The demand for bottled water is very high and will always be so you can always carve out your own niche. Just adhere to strict codes of quality assurance and integrity – do not be one of those frauds who package unsafe water as bottled water yet it is neither treated nor purified. It is wise to take insurance cover and to make sure you have all the required certification or licenses that might be mandatory. Find out about this from local authorities, health inspection boards, environmental agencies and the like. Packaging and pricing are crucial but to top it off you must have a robust and active marketing strategy using all available channels.

Pre-Written Bottled Water Business Plan (PDF, Word And Excel): Comprehensive Version, Short Funding/Bank Loan Version and Automated Financial Statements

For an in-depth analysis of the bottled water manufacturing business, we encourage you to purchase our well-researched and comprehensive bottled water business plan. We introduced the business plans after discovering that many were venturing into the purified water business without enough knowledge and understanding of how to run the business, lack of understanding of the financial side of the business, lack of understanding of : the industry, the risks involved , costs and profitability of the business; which often leads to disastrous losses.

The StartupBiz Global mineral water business plan will make it easier for you to launch and run your water bottling plant business successfully, fully knowing what you are going into, and what’s needed to succeed in the business. This is a complete business plan for a packaged water business. It will be easier to plan and budget as you will be aware of all the costs involved in setting up and running the purified water business.

Uses of the Mineral Water Business Plan (PDF, Word And Excel)

The bottled water business plan can be used for many purposes including:

  • Raising capital from investors/friends/relatives
  • Applying for a bank loan
  • Start-up guide to launch your bottled water business
  • As a mineral water business proposal
  • Assessing profitability of the bottled water business
  • Finding a business partner
  • Assessing the initial start-up costs so that you know how much to save
  • Manual for current business owners to help in business and strategy formulation

Contents of the Bottled Water Business Plan (PDF, Word And Excel)

The business plan for purified water includes, but not limited to:

  • Marketing Strategy
  • Financial Statements (monthly cash flow projections, income statements, cash flow statements, balance sheets, break even analysis, payback period analysis, start-up costs, financial graphs, revenue and expenses, Bank Loan Amortization)
  • Industry Analysis
  • Market Analysis
  • Risk Analysis
  • SWOT & PEST Analysis
  • Operational Requirements
  • Operational Strategy
  • Why some people in the bottled water business fail, so that you can avoid their mistakes
  • Ways to raise capital to start your bottled water business

The purified water business plan package consists of 4 files

  • Bottled Water Business Plan – PDF file (Comprehensive Version – 101 Pages)
  • Bottled Water Business Plan – Editable Word File (Comprehensive Version – 101 Pages)
  • Bottled Water Business Plan Funding/Bank Loan Version- Editable Word File (Short version for applying for a loan/funding – 48 pages)
  • Bottled Water Business Plan Automated Financial Statements – (Editable Excel File)

The business plan can be used in any country and can be easily edited. The financial statements are automated. This implies that you can change eg the costs, salaries etc, and all the other financial statements will automatically adjust to reflect the change. 

Click below to download the Contents Page of the Bottled Water Business Plan (PDF)

bottled water business plan pdf

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I found Startupbiz Global online when I was in desperate need of a business plan. I was overwhelmed by the quality of the business plan, it’s comprehensive and well researched! I did not have to wait to get the business plan, I got it instantly after payment. I highly recommend Startupbiz Global, and would happily use them again in the future.

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Just wanted to say I am very happy with the business plan and I will gladly recommend your products, thank you very much and have a great day.

Testimonial 6

I purchased a business plan from you, and I’m glad to inform you that I was able to get my loan, and I’m starting my poultry farming business on the 1 st of July. This was made possible because of your business plan. Thank you very much, you made my dream come true.

Testimonial 5

I was able to understand the business side of farming because of your business plan. You did extensive research; the business plan was well prepared and fully detailed.  It made everything clear, and I have somewhere to start now. I am confident that I am going to succeed in my business because of the guidance from your business plan.

Testimonial 1

StartupBiz Global provided a very professional and comprehensive business plan which I used for my business. The business plan was easy to edit, and I was able to get the funding which I wanted. I highly recommend their business plans.

Testimonial 4

The business plan which I purchased from your website saved me TIME and MONEY! The layout of the business plan was excellent. The financial statements were detailed and easy for me to edit. I will come back to purchase another business plan soon.

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Many thanks for your incredibly efficient service and thorough business plan. I am very impressed with the business plan. Before I bought the business plan, I tried to do my own business plan – it was such a nightmare and it turned out badly, also not to mention the stress it caused me. I wish I knew about your website earlier!

Testimonial 3

I was extremely lucky to come across StartupBiz Global. Their business plan exceeded my expectations, and most importantly I was able to secure a loan from my bank. Thank you guys, now my dreams are coming true!

Get the Bottled Water Business Plan (PDF, Word And Excel)

Click Buy Now  below to purchase using Paypal, Credit Card, or Debit Card. After you have purchased, you will immediately see the download link for the business plan package on the screen. You will also immediately get an email with the business plan download link. The Pre-written business plan package (PDF, Word, and Excel) costs $30 only!

bottled water business proposal

If you want to purchase multiple business plans at once then click here: Business Plans Store.

The business plan package is a zipped compressed file containing the PDF, Word and Excel documents. To open the package after downloading it, just right click, and select Extract All. If you have any problems in downloading and opening the files, email us on [email protected] and we will assist you.

We wish you the best in your bottled water business! Check out our collection of business plans  , and more business ideas .

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Sample Bottled Water Business Plan Executive Summary

Executive summary of a bottled water business plan sample.

Are you interested in writing an executive summary for water purification and bottling business? From the moment a business idea comes across your mind to the time it is fully implemented, there are a lot of actions to be taken and processes to be followed by the entrepreneur.

A bottled water business is not different as a lot of time and planning goes into the process of its eventual implementation. A major part of the planning process is penned down in the business plan. This encapsulates every action and activity to be undertaken. It holds the blueprint for the bottled water business.

However, an important part or section of the business plan is the executive summary.

This is our focus here as we seek to provide a sample bottled water business plan executive summary for the benefit of the entrepreneur who may seek to write one, but yet has limited knowledge on what or how it should look like.

The contents are very important to the realization of a job (bottled water business plan) well done. This bottled water business plan executive summary sample is aimed at highlighting the composition of the executive summary.

The Executive Summary

Spring Waters is a bottled water business established to quench the thirst of hardworking Americans who may either be on the go at their places of work, tourists, and sports-loving people as well as the entire generality of persons involved in all types of activities.

Located in Boston, Spring Waters is the brainchild of Mr. Edgar Williams who is its founder and who has a lot of experience in this sector, as he has worked with reputable drink and refreshment companies among which are Coca Cola.

Although a new business, our eyes are already set at conquering the bottled water market by offering superior services to our customers.

Our major competitors are in for a tough time, as we seek to redefine how business is done in the bottled water industry by bringing innovation and excellence to how our products are produced and sold.

Currently, we are acquiring state of the art equipment which would be used in the production and marketing of our products.

A major source of our funding will come in part from debt financing which will make up 70% of funding, while the rest will come from savings kept aside for this purpose by Mr. Edgar Williams.

Our water bottling plant is strategically located at the source of the ever pure and ever-flowing Crystal Springs, and we have ensured that all our services meet the health specifications of the food and drug regulatory agency.

We have put plans in place to expand our production and distribution capacity to cover the entire City of Boston and beyond, to other states within the United States.

A major part of our funding will go into the building of our bottling factor, the purchase of equipment and furniture.

Other expenses will include the payment of wages as well as marketing. Marketing occupies a prominent place in our business activities as we would adopt all forms of marketing to encourage patronage for our products.

Mission Statement

Our mission is to be among the top bottled water brands in America.

To achieve this, we plan on breaking into the big league by being among the top 5 bottled water brands through the adoption of global best practices in the production of bottled water, as well as the deployment of effective marketing and distribution networks which will cover the whole of Boston, as well as the United States.

We are driven by a desire to produce quality products that will be well recognized nationally as well as also contributing to the health needs of Americans. Our products will be produced under the best hygienic conditions and a world-class quality control unit that would rigorously test and scrutinize these products will be established.

Sales Forecast

We plan on driving higher sales through the adoption of effective marketing and publicity strategies .

Our marketing department will consist of some of the brightest minds within the marketing industry. These would bring their vast experience to bear in attracting sales for our products and services.

Based on the above, we have forecasted a 3-year sales projection for our bottled water business, and the results so far have been impressive, and are summarized by the chart below;

  • First Year $130,000
  • Second Year $390,000
  • Third Year $500,000

Keys for Success

We realize that we cannot get everything perfect, and as such, we would regularly conduct self-examination for our business to identify our areas of weakness and fix the same immediately. The same would apply to our competitors as we would examine their areas of weakness and improve upon them to give us an edge in the business.

Marketing is also central to the expansion of our business. Therefore, we are setting up a marketing department that would be instrumental in driving sales and growth.

With this bottled water business plan executive summary sample , you have the opportunity to write your executive summary with lesser problems encountered, as it highlights some of the most important requirements which should be found within the executive summary section.

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Sustainable Water Management Plan Template

Sustainable Water Management Plan Template

What is a Sustainable Water Management Plan?

A Sustainable Water Management Plan is a comprehensive strategy created to ensure that water resources are managed in a way that meets current and future needs. It outlines how to manage water resources in a way that meets the needs of different stakeholders while also being sustainable and cost-effective. The plan should also address water availability, water quality, and equitable distribution while considering environmental and social aspects. It should also include plans for how to manage water in the future.

What's included in this Sustainable Water Management Plan template?

  • 3 focus areas
  • 6 objectives

Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.

Who is the Sustainable Water Management Plan template for?

This sustainable water management plan template is for water resource management organizations and stakeholders who want to develop their own sustainable water management plans. It provides guidance on how to create a comprehensive strategy for managing water resources and outlines a framework for how to set goals and objectives for sustainable water management.

1. Define clear examples of your focus areas

A focus area is a broad topic or issue area that your plan will target. Some examples of focus areas for a sustainable water management plan are sustainable water management, water efficiency, water quality, and water resources management. Each of these focus areas should be broken down into measurable objectives and related projects.

2. Think about the objectives that could fall under that focus area

An objective is a specific goal that you want to achieve within the focus area. Examples of some objectives for the focus area of Sustainable Water Management could be: Increase Water Efficiency, and Improve Water Quality. The objective should be measurable and achievable.

3. Set measurable targets (KPIs) to tackle the objective

KPIs are measurable targets that will help you track progress towards your objectives. For example, for the objective to reduce water consumption, the KPI could be to reduce water consumption by 20%. KPIs should be specific, measurable, and achievable.

4. Implement related projects to achieve the KPIs

Projects are activities that you will undertake in order to achieve your objectives and KPIs. For example, for the objective to reduce water consumption, the related project could be to implement water conservation measures. Projects should be specific and achievable.

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

Cascade Strategy Execution Platform is a powerful tool for organizations to track progress and performance against their plan. The platform helps you accelerate the execution of your strategy by providing a clear and comprehensive view of your goals, objectives, KPIs, and projects. With Cascade, you can easily track progress and performance and make adjustments quickly and easily.

Don't bother with copy and paste.

Get this complete sample business plan as a free text document.

Water Purification Business Plan

Start your own water purification business plan

H2O Industries

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

H20 Industries, Inc. (H20 Industries) provides the service of ion exchange portable tanks. This is the process of purifying water for industrial purposes. H20 Industries will take advantage of an unsatisfied market need for segregated resin regeneration on a portable basis. The company will primarily focus its marketing strategies on offering segregated regeneration services to the untapped market of customers who require high-quality regeneration for their deionized (DI) water treatment facilities. The facility that H20 Industries will utilize is located in Newark, California and is already in limited production. Full production will begin at the end of September, with sales growing gradually to near capacity by the end of the first year, with very healthy gross sales in the first year, and increasing in the second and third years.

1.1 Objectives

The primary objectives are:

  • To segment the market for portable regeneration service by stressing H20 Industries’s capability at providing segregated regeneration. The goal is to reach monthly sales of 1,710 cu ft of segregated resin by the end of the first year.
  • To build up a dealership network of 15 knowledgeable and efficient water service companies who will represent H20 Industries in areas outside direct sales from the factory.
  • To set up a bulk regeneration facility with a capacity of 40 cu ft daily, and sell its full capacity in the large general portable exchange service market through its own sales force, and through a dealership network.

1.2 Mission

H20 Industries’s mission is to segment the market for pure water by providing niche products to specialized industry sectors who are otherwise not properly serviced by large pure water suppliers. Segregating a customer’s H20 Industries resin and regenerating it on a portable tank basis to hospital dialysis units is an excellent example of such a niche product that stresses quality and service to users who are prepared to pay a premium price.

Water purification business plan, executive summary chart image

1.3 Keys to Success

H20 Industries’s primary keys to success are:

  • Good quality control in the factory . Customers for high purity water business have a very low tolerance threshold for flaws.
  • Fast response . In the case of most of H20 Industries’s customers, the cost of the water is not a major element in their over-all costs, but a very expensive shut-down could result due to poor or slow servicing.
  • High-profile allegiances . Key to over-all company success is connected closely with success in achieving the goal of developing a dealership network of service-oriented water companies.

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H20 Industries took over a customer base and a small quantity of assets from a predecessor company. By moving to a new location with more space, and by designing an efficient productive capability, H20 Industries will be ready to aggressively penetrate the growing market for portable DI exchange by October 1999.

2.1 Company Ownership

H20 Industries was established in October 1998 through the purchase of the assets of Commercial Waters Systems, Inc. (CWSI). CWSI was an under-capitalized, cash flow-starved DI exchange tank service provider. Three hundred sixty of the shares of H20 Industries are owned by David R. Smith, vice president sales and applications of PROSYS, a large manufacturer and system designer of water treatment equipment. Five hundred sixty of the shares are owned by John Jones who is regional sales manager for DUFF. The remaining 200 shares are currently held by the daughter of the seller, but are expected to soon be transferred to the new owners.

Additional investors have expressed a willingness to invest. This would help bring in needed administrative expertise, while also increasing the equity base.

2.2 Start-up Summary

Assets of a former operating company were bought out and customers of the former company continue to be serviced by the purchasing company, H20 Industries, partly from continuing operations and partly from farming regeneration work out. However, this plan is being written as a start-up primarily because there are no reliable financial figures for prior years for comparison purposes, and partly because of the move to new facilities and the sizable investment in new plant and equipment involved. Due to certain misrepresentations by the seller, the agreed sales price is under protest. It is expected that the matter will be satisfactorily resolved by payment of a much reduced amount.

The chart and table below summarize the start-up requirements for H20 Industries.

Water purification business plan, company summary chart image

2.3 Company Locations and Facilities

The facilities are located in a rented building on an industrial estate in Newark, California.

A description of the technology involved in the production can be found in section 3.5 (Technology). The following is a description of the production layout.

  • City water is fed into the building and goes directly to a carbon filter tank to remove organic materials and chlorine.
  • A centrifugal pump is installed, in the unlikely event that city water pressure falls below 40 pounds per square inch (psi).
  • A hot water boiler is provided to supply hot water (100 degrees F) from part of the incoming city water. This water is needed for anion treatment due to the specific gravity of the caustic material.
  • The heated water then passes through a cation and an anion filter tank.
  • The deionized hot water goes to the caustic tank where it mixes with the caustic material used to regenerate at the anion pad.
  • Part of the unheated incoming city water is deionized by passage through similar cation and anion tanks. These tanks, as well as the tanks deionizing the heated in-coming water, are regenerated automatically at night when production is shut down.
  • Water, not H20 Industries, is used at the spent tank staging area to empty the incoming tanks into the separation cones, and more water (H20 Industries) goes to the cation regeneration pad for use in adduction as well as flushing of the regenerate.
  • The rinse water, as well as the acid and caustic solutions, now pass into an 8,000-gallon blue tank where, with the help of compressed air for mixing, neutralization takes place to obtain the allowed Ph level.
  • A 500-gallon neutralization tank and a 250-gallon polishing tank are provided prior to disposal of the waste water into the city sewer system.

Products and Services

The company is in the water purification business. H20 Industries is engaged in a specific branch of this business called “Service deionization.” Within this branch, the company plans to emphasize a further service specialization known as “segregated regeneration,” as opposed to “bulk regeneration.” This concept is explained in the following sections.

3.1 Product and Service Description

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The service products offered by H20 Industries are segregated as well as bulk regeneration of portable H20 Industries exchange tanks. The service is offered in three tank sizes of 3.6, 2.5, and 1.4 cubic feet (cu ft). In these sizes, the company will offer:

  • Mixed bed (combination of anion and cation regenerated resin)
  • Cation regenerated resin
  • Anion regenerated resin
  • Carbon (used for pre-filtering)

The application of portable deionized water is broad. Practically all industries using water in processing are potential accounts. Size of company is rarely a determining factor. There are applications in electronics and high pressure boilers where flow rates of several hundred gallons per minute are provided by portable exchange systems. The main unique benefits are:

  • The client does not have to incur substantial capital costs to install an in-house deionization plant. This could run over $50,000. The company can merely rent the portable tanks (or buy them for approximately $1,200 each) and pay for the regeneration service when the tanks become depleted.
  • The company also saves by not needing experienced technicians to maintain an in-house plant.
  • Space is another important factor. An in-house H20 Industries capability requires a great deal of space, whereas a portable tank system using flexible hose connections can fit virtually anywhere in minimal space.
  • Ease of installation. H20 Industries capability can be arranged virtually in a day and can be easily expanded to accommodate growth.
  • There are no chemicals, nor regenerate waste to be handled or concerned with on-site..
  • Flexibility in water quality provided. Resin types can be easily changed in tanks if water quality requirements change.
  • Even locations that have their own in-house H20 Industries system often use portable DI as a back-up since a shut down can be very expensive.

Providing the service to a customer is simple, usually requiring only minimal equipment. H20 Industries is available from a large competitor, US Filter and a few small competitors, such as Fluid Solutions of Lowell, MA. However, none of the competition can provide segregated regeneration (See Competitive Analysis below).

3.2 Competitive Comparison

In the Northern California area, outside of a small company in Lowell which has to farm out its regeneration business to a “DI” company in Nevada, Simply Clean in Oregon, and a couple of independent Culligan agents, there is only the very large, fully-integrated US Filter (owner of Culligan) to compete with. This company, by virtue of its size and involvement in all fields of water treatment, is not suited to satisfying small users of DI, nor are they able to respond to niche needs. For example, US Filter cannot handle segregated resin. All resin treated by US Filter is regenerated on a bulk basis, which means that various customers’ depleted resin tanks are combined. This is not a problem for many users of DI, but the dialysis department of a hospital might well object to their resin being co-mingled with resin used in the metal plating industry. H20 Industries plans to specialize in portable segregated resin service. US Filter can try to service customers with a desire for segregated DI by promising to always supply tanks with new resin, however, there are technical problems with this.

US Filter’s prices for cation and anion regeneration are $31.25/cu ft and mixed bed $43.05/cu ft. H20 Industries’s prices for the same bulk regeneration are $32 and $43, respectively. The primary market thrust of H20 Industries’s sales will be the segregated regeneration which US Filter does not offer. This product sells at a premium ($57/cu ft and $63/cu ft, respectively). Some small players in the market offer regenerated resin (not segregated) in a price range of $63 to $80 per cu ft (mixed bed).

3.3 Sales Literature

Sales literature will be written and printed. A provision for this has been made in the projected sales and marketing expenses.

3.4 Fulfillment

The service provided by H20 Industries is the regeneration of ion exchange portable tanks. The tanks themselves are supplied to customers on either a monthly rental basis or offered for sale. These tanks, and any other hardware, are readily available from a number of suppliers. By virtue of the owners’ long involvement in the industry, they are fully knowledgeable of existing sources for all hardware, including resin, as well as the supply of the two major chemicals used in the process of regeneration. The only other variable cost of production is the salt used in the brine bath, this is also readily available from a number of suppliers.

3.5 Technology

Ion exchange is a major means of purifying water for industrial purposes. The degree of purity depends on the source of the water and it’s use. Companies, ranging from car washes to the pharmaceutical and semiconductor industries all need various amounts and degrees of purified water. Ion exchange is a chemical process by which ions, or ionic substances that are considered “undesirable” in water, are reduced or removed from water by use of ion exchangers or resins. Most ground water contains unwanted dissolved substances, such as calcium and magnesium, whose molecular structure contain charged ion particles.

The most common impurities with ions of a positive charge are: sodium, calcium, magnesium, potassium, iron, and manganese. These are called cations.  The unwanted dissolved substances having negative ion charges, known as anions, are: bicarbonate, chloride, carbonate, sulfate, nitrate, and bisilicate. When a substance separates into ions, each ion is now able to combine with another ion with opposite charge, even if that ion is from a totally different type of molecule. Substances only separate into ions when immersed in water molecules. For example, a molecule of hydrochloric acid is made up of a hydrogen atom and a chloride atom. Hydrochloric acid (HCL), when immersed in water, will split apart into one positively charged hydrogen cation (H+) and one negatively charged chloride anion (CL-). If sodium hydroxide (NaOH) were added to this solution, the NaOH would split into Na+ and OH-, which would combine with the opposite charges of the hydrochloric acid ions to form sodium chloride, better known as “table salt” (Na+CL-) and leftover hydrogen and hydroxide atoms (H+OH-). The field of deionization, known as DI for short, utilizes this natural phenomenon by designing a cation exchange resin which will substitute hydrogen atoms (H+) for virtually all of the other cations, and designing an anion exchange resin which will substitute hydroxyl ions (OH-) for virtually all of the other anions. By means of this process we end up with only H+ and OH- which is equivalent to H2O (water). By forming this demineralized water, we create water which is no longer a conductor. We can measure the purity using an ohm meter. Ohms measure resistance. The higher the ohm count, the lower the conductivity. H20 Industries is routinely formed to 18 mega ohms per centimeter, which is very close to zero conductivity (18.23 at 25 degrees Centigrade). Without giving lengthy chemical explanations, what happens in the process is as follows:

  • City tap water is first passed through a carbon filter to remove chlorine, sand, and other unwanted substances. Sometimes, reverse osmosis and ultraviolet light are used to remove non-ionized substances, organic materials, etc., prior to the deionization stage.
  • The water then passes into a specially-treated cation resin. This resin takes the form of small beads located inside a tank. The positively charged ions from the unwanted dissolved minerals will attach themselves to the resin. This happens because the resin contains an over-equilibrium abundance of hydrogen ions (H+) which are “bumped off” of the resin beads and replaced by the positively-charged, unwanted, in-coming cation ions. The “bumped off” free hydrogen ions then pair up with anions which are left in the water to form acids.
  • The “de-cationized” water then passes to a tank of anion resin to catch the unwanted negatively charged ions that have dissolved in the water. Here, the anions and the anion portions of the acids attached to the hydrogen are attracted to, and held by, the positive sites on the anion exchange resin beads. They do this by kicking off the negative hydroxyl ions that were put on the beads (again in over-abundance). The leftover hydrogen portions of the acids (H+) now join the freed hydroxyl ions (OH-) to form water (H2O).
  • If a very high degree of purity is called for, the water will next pass into what is called a “mixed bed” which normally contains resin in a ratio of one part cation resin to two to three parts anion. Steps 1-3 occur again here thus catching the last traces of unwanted ions of the dissolved substances.
  • The tanks of resin will continue to purify the water flowing through them until the resin balls expand and their capacity to catch ions is depleted.
  • The water flow must stop until the tanks are replaced with tanks containing regenerated resin.
  • To regenerate the cation resin, a solution of acid is used to bombard the resin removing all the previously-caught positively-charged ions. Then the tank is flushed to remove any excess acid. The anion resin tank is also given a caustic solution to bombard the previously-caught negative ions. The anion resin is then flushed to remove any residual caustic solution.
  • The tanks now contain regenerated resin and the ion exchange process can continue with the tap water turned on.

The regeneration process can take place at the location where the water is being purified, however, most users of H20 Industries do not install the expensive equipment to do this but simply arrange for a service provider, such as H20 Industries, to replace the tanks and perform the regeneration process off-site.

As high-tech industries, such as electronics, communications, and pharmaceuticals, continue to grow, there will almost certainly be increasing use of deionization technology and deionized water. As instrumentation and analysis procedures improve, controlling and monitoring the deionization process will be easier and more efficient, and this will, undoubtedly, help create new uses for deionization that have not yet appeared, as well as make H20 Industries more affordable to sectors now using other methods of purification. As more people in the water treatment industry become familiar with the DI process, the industry for H20 Industries and equipment will benefit.

3.6 Future Products and Services

In addition to bulk and segregated portable H20 Industries, the company plans to expand sales of filters and DI cartridges. These sales have been disregarded in this business plan, but they could become more significant in the future. These products lend themselves to mail order type sales, as they are small and lightweight. Cartridges are disposable items. H20 Industries also has plans to develop a reusable shipping container for its smallest (8″ x 18″) DI exchange tank so that this can also be shipped via UPS. This product will be marketed on a website, as well as through conventional direct mail and yellow page advertising.

In the future, a logical off-shoot of the DI business is reverse osmosis (R/O) used in conjunction with DI exchange tanks. The inclusion of R/O in front of the DI tanks will extend the capacity of an exchange tank by 1000%. This addition to the product line could become a substantial element of total company sales.

Reverse osmosis and electric reversing deionization are beginning to compete with exchange tank DI technology. H20 Industries plans to offer service contracts to maintain this equipment at the customer’s location. This equipment may to either sold or leased.

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The total market in Northern California for H20 Industries is between 670,000 and 925,000 cu ft of resin annually. H20 Industries’s total productive capacity will be only 36,400 cubic feet, or 3.9-5.4%. Since H20 Industries will have the unique capability of performing segregated regeneration, which is of special interest to the medical industry (dialysis, labs and pharmaceutical), the company will emphasize sales efforts in this segment for high purity H20 Industries. This segment is estimated at 167,000 cu ft annually. Next in terms of marketing emphasis will be the electronic (223,000 cu ft) and machine tool industries.

4.1 Market Segmentation

The market for H20 Industries encompasses many industries, and within them there is a wide range of purity needs. At the low end, a car wash might use H20 Industries in the final rinse only. Their need for purity might be only .5 Megohms (Ohms measure resistance). Water is only a good conductor because of the quantity of dissolved solids in the water. As the ion exchange process lowers the level of total dissolved solids (TDS) the resistance, measured in ohms, increases.

A purity level of .5 Megohms is pure enough for a car wash final rinse cycle, but not even close to pure enough for a electronics wafer manufacturer. They would need 18 Megohms, at which point the water would be pure and incapable of acting as a conductor. Generally speaking, those sectors of the market that need the highest levels of purity are the customers for H20 Industries’s main niche product of segregated DI exchange service. This means that the resin coming back from the customer is never mixed with any other company’s resin. This is a very strong sales feature when dealing with dialysis units of a hospital, labs and pharmaceutical manufacturers, and electronics makers. These customers are happy to pay a premium over the price charged for bulk DI regeneration service because they do not want their resin co-mingled with resin coming from a metal plater or a car wash.

Quantifying the market for segregated portable H20 Industries is not easy. Unlike the market for used cars, metal furniture, or nearly every product one can think of, there are no readily-available statistics on the market for portable DI exchange. There is overwhelming agreement that US Filter has the commanding market share of DI exchange business, opinions range from 85 to 95% majority.

According to the publisher of ULTRAPURE WATER®, (May-June 1999 volume 16, number 5) US Filter had sales of $1 billion in 1990, and has grown to $5 billion in 1999. Portable DI exchange is only a small portion of their business. Sales in Northern California of only DI portable exchange is estimated at $25 million. This has been confirmed from several sources. Firstly, one of the owners of H20 Industries is a former employee of US Filter. In 1996, their DI exchange business reached $12 million. This was only 65% of the market. Then the company acquired Culligan, adding another $8 million in portable DI exchange business in Northern California, and bringing the total to $20 million. It is assumed that sales have grown to $25 million over the past several years.

The relationship between input water and DI exchange capacity is charted. Assuming in-coming water quality of 200 parts per million of TDS in the far left column, a 3.6 cu. ft tank of regenerated resin can handle 10,800 gallons. This means that an average user with a flow rate of 10 gallons per minute would use up a 3.6 cu ft tank in 2.57 days, or 1.4 cu ft per day. Assuming the salesman was accurate in his statement of 2,000 customers, this would work out to 840,000 cu ft of regenerated portable DI exchange business per year. This figure is somewhat greater than the figure of 610,000, however, the subject of this business plan, H20 Industries, will have a productive capacity of only 140 cu ft per day, which represents between 4.5% and 6.3% of the total market in Northern California.

Taking the midpoint estimate for the total Northern California market of 780,000 cu ft annually, these high purity users would represent a market 558,000 cu ft

Hospital Dialysis Units and Stand alone Clinics:

California lists 16 stand-alone dialysis clinics, many of whom have multiple locations with varying numbers of stations. Every dialysis clinic, as least in Michigan according to BESCO, use H20 Industries for polishing, after initially running the water through a reverse osmosis system. Hospitals also have dialysis units. In addition, there is blood analysis work which is normally done using “wet” analysis equipment that requires H20 Industries. Assume this sector represents only 10% of the high purity market, or 55,000 cu ft annually.

Labs and pharmaceutical Manufacturers:

A list of labs and pharmaceutical makers in Northern California contains 330 names. A sample calling indicated that some use no pure water, others use such small qualities (10 gals/months) that they buy the water from suppliers like Hubbard-Hall, already made up. Others use so much H20 Industries that they have their own built-in DI system. The rest who have flow rate needs of between one and 20 gallons per minute are in the range most economically serviced by portable DI exchange. Assume this to represent 20% of the 558,000, or 112,000 cu ft.

Electronic Manufacturers:

Semiconductor manufacturers and other makers of electronic components need pure water to flush with. As microprocessors use wafers of ever-decreasing size, the requirements for pure water to rinse with increase, as do various other additional micro filtering. A list of electronics manufacturers in Northern California names 189 makers. Assume this sector represents 40% of 558,000, or 223,000 cu ft.

Machine Tools and Parts:

This is one of the fasting growing sectors as more and more manufacturers conform to the ISO 9000 standard, which requires delivered parts to be clean (defined as rinsed thoroughly with water of one Megohm purity or better). This category includes a need for H20 Industries in machines consuming cutting oil, any machine with cooling systems, and other uses. Assume this sector represents 30% of 558,000, or 167,000 cu ft.

This sector of the market will represent the market for DI exchange water lower than one Megohm in purity. Assume that the following industries take up the remaining 30% of the total market. Some industries that would be included in this “other” category would be:

  • Car washes need H20 Industries for the final rinse
  • Food and beverage industry would use it for improving taste and texture of baked goods, cutting and blending alcoholic beverages, dissolving food colors, etc.
  • Cosmetics industry needs it for the production of shampoo, liquid soaps, cold creams, hand lotions, nail polish remover, permanent waving solutions, rubbing alcohol, and hydrogen peroxide.
  • Electroplating industry utilizes H20 Industries in anodizing, electro-tinning, rinsing, rust proofing, and actual plating with various metals such as nickel, copper, silver, and chromium.
  • Ceramics industry requires it to control pH in preparation of slips and glazes, rinsing clay pieces, producing enamel.
  • Textile industry uses H20 Industries insteam irons and other steaming equipment, humidification systems, as well as rinsing, dying and bleaching processes.
  • Railroad industry for high pressure boilers, cooling systems and storage batteries and for many applications where steam is used)
  • Others, such as applications for grinding optical lenses, silvering solutions for mirrors, manufacturers of blueprint paper, manufacturers of ice, humidification of gas supplies to superchargers of high speed aeronautical engines, growing orchids, etc.

The chart and table below summarize the total market potential for the DI exchange services in Northern California.

Water purification business plan, market analysis summary chart image

4.2 Target Market Segment Strategy

The target markets that will receive the most attention will be the sectors which require the highest levels of pure water. This means the 70% of the market that wants quality of one Megohm or better. Within this sector, quantified as 558,000 cu ft annually, H20 Industries will emphasize those users wanting the top echelon of purity (18 Megohms).This sector of the market might be only one third of the 558,000, but even at one third (186,000), it totals more than 300% of H20 Industries’s total capacity, including its bulk portion.

4.2.1 Market Trends

One notable trend in industries is to out-source. Chief financial officers analyze the costs of producing something in-house versus the costs of farming it out. Water purification is no exception. Although many large users of H20 Industries will want to set up their own in-house capacity, the capital costs, the maintenance costs, and the costs of dealing with regenerate waste often make DI portable exchange a more economical solution. Down-sizing within a company with its own pure water manufacturing capability often will lead to a management decision to shut down their in-house plant and switch over to portable service.

Another trend is for more and more industries to need higher degrees of purity in their manufacturing process, which results in an ever-growing market for H20 Industries.

4.2.2 Market Needs

The reasoning behind the attention to the highest purity sector of the market is that H20 Industries is able to provide segregated DI exchange service. A customer’s in-coming tanks for regeneration are tagged, and after regeneration, the same resin is returned to the customer. This specialized service is a major selling feature over US Filter, who must co-mingle customers’ resin in a bulk regenerating facility. Also, bulk regeneration will not achieve the same deionization capacity as H20 Industries’s segregated method which utilizes more chemicals and longer regeneration times. A customer dealing with blood can easily be sold on segregated resin as he would not feel comfortable that his resin would be co-mingled with resin used in a totally different industry.

In addition to the feature mentioned above, H20 Industries will concentrate on those customers who place a premium on response speed and intensity of service. Again, mainly the higher quality users of H20 Industries exchange, where a shut-down would be very expensive, will demand the highest degree of quality available. Segregated exchange service from a smaller supplier is much more likely to satisfy than a huge conglomerate like US Filter where portable exchange can only be done on a bulk batching basis and represents only a small part of their overall business.

4.2.3 Market Growth

The market growth percentages used in the market analysis table were obtained from various articles appearing in ULTRAPURE WATER®, the definitive journal of high-purity water. Specific articles can be located from an index on their website, www.talloaks.com/.

4.3 Service Business Analysis

The industry for providing portable H20 Industries service is dominated by one very large company–US Filter. US Filter controls between 90 to 95% of the H20 Industries service business in Northern California. The company has grown from $1 billion to over $5 billion in the past six years, primarily through an acquisition binge. The company is now finalizing its sale to Vivendi’s Generale des Eaux water subsidiary which will result in combined sales of $12 billion, making it the largest water business in the world. Originally, US Filter’s primary focus was industrial and high purity water. Its acquisitions in other areas include drinking water, waste water, municipal water, and water supply.

Now, less than 20% of its activities relate to technologies and markets connected with high purity water. A much smaller percentage is connected with H20 Industries, and a still-smaller percentage concerned with DI exchange service. After their merger, the percentage will drop even further from 20% to eight percent. This situation has resulted in a growing dissatisfaction with US Filter’s services for H20 Industries exchange. Both owners of this project have been hearing complaints from US Filter customers for quite some time. This is not just a condition evident in Northern California, other sections of the country have noticed it and competitors to US Filter’s DI exchange business have started to grow.

4.3.1 Competition and Buying Patterns

Users of H20 Industries have had little choice in regards to their provider. It is regenerated on a bulk basis only, with no option for segregated regenerated resin (see section on Market Segmentation). Some small customers have obtained the DI exchange service through their local Culligan man or similar water serviceman who in turn obtains it from US Filter. The fact that some small players in the market can capture some of this DI exchange business from US Filter despite a higher price ($63-$80 per cu ft versus $40 per cu ft from US Filter) is a good indication of the importance that service plays in the buying decision. Rarely does the price of H20 Industries represent a significant variable production cost in a manufacturing process. Much more of a factor is worry about quality level and service response time.

4.3.2 Main Competitors

In reaction to the service complaints of customers for US Filter’s DI exchange, a couple of small competitors have sprung up in Northern California. Fluid Solutions in Lowell is one such company. This company has been supplying customers with H20 Industries exchange although they have no regeneration facilities of their own. They merely service the customers and send the tanks to a regeneration facility of another DI exchange company in Pennsylvania.

The prices charged by all local companies to regenerate are between $63 and $80 per cu ft for mixed bed. They charge $20 to $30, depending on tank size, as a monthly rental charge.

The market in Northern California is ripe for growth in competitors to US Filter which does not provide segregated regeneration and whose regenerated resin, on a bulk batch basis, will not serve as high a flow rate as non-bulk regeneration.

4.3.3 Business Participants

Industry participants are varied, as there are several means of obtaining purified water. There are companies which design and engineer reverse osmosis equipment. This equipment has a sizable share of the water market at the end close to the municipal water inlet. Reverse osmosis (R/O), in conjunction with carbon filtering and ultraviolet light, is used (for example in dialysis) to bring the TDS down to a lower level. Ion exchange, either fixed or portable, is then used to polish away the remaining impurities. Other companies may supply e-cell equipment which deionizes electrically. This technology has not advanced sufficiently to compete with traditional H20 Industries but is still occasionally sold in conjunction with a R/O system as the e-cell can only handle small levels of TDS. Some industry participants are primarily engaged in water softening and water filtration for drinking and household purposes. These companies may also utilize green sand to remove iron and magnesium hardness derived from aging municipal piping systems.

In short, there is a full range of industry participants from the local Culligan service representative mainly involved in private households, to large companies involved in engineering, design, consulting, component manufacturing, waste water treatment, etc. With respect to the narrower market for H20 Industries, there are chemical companies who supply (by the gallon) H20 Industries to very small users. There are a few small companies engaged in DI exchange service who do this only as an adjunct to their main business, such as water softening, and who only act as a distributor of DI exchange regeneration facilities located outside of Northern California.

Strategy and Implementation Summary

Besides direct sales effort to large users of H20 Industries, a major element of the company’s marketing efforts will be to develop a distributor network through existing local water service companies. These companies provide local water service to small companies and homes throughout Northern California. Most of their business takes the form of water filtering, water softening, reverse osmosis maintenance, swimming pool service, etc. The best of these will be recruited to add H20 Industries service to their product line.

5.1 Value Proposition

H20 Industries will offer segregated resin regeneration to customers wanting the highest levels of water purity. Segregated regeneration is not offered by any other company in Northern California and indications are, based on present pre-start-up sales, that users of H20 Industries are willing to pay a substantial premium for it. It represents a form of peace of mind which dialysis units, laboratories, etc. feel is important.

The second most important value proposition is service response. When H20 Industries tanks need changing customers insist on, and will receive, an immediate response.

5.2 Competitive Edge

H20 Industries’s ability to segregate a customer’s resin and return it to him regenerated to the maximum limit, should put the company in a strong competitive position.

Approximately all of H20 Industries’s business will be directed at the portable service DI market. This market emphasis should quickly be noticed by users of H20 Industries, who at present rely on US Filter. US Filter’s product range growth through acquisition and buy-outs has de-emphasized the importance of its H20 Industries exchange service.

Hence, the two major aspects of the firm’s competitive advantage would be high quality segregated resin regeneration and fast service response. It will be important to stress these advantages in the sales literature.

5.3 Marketing Strategy

H20 Industries’s marketing strategy will be to execute and communicate its value proposition of service and market segmentation advantage in providing segregated regeneration of customers’ resin.

5.3.1 Distribution Strategy

Wherever H20 Industries cannot economically sell directly, due to distance or quantities, it will utilize a network of water service companies. These companies will be carefully chosen for their quality of service. An arrangement will be set up whereby the distributor will offer DI exchange service along with its other water services. The installations can easily be handled by them. They would tag the tanks and return and pick up from the H20 Industries plant. Being able to offer this service increases the image of the local water service company. It fosters a feeling a one-stop shopping. A 33% discount off the retail price should be adequate to satisfy the distributors.

5.3.2 Positioning Statement

H20 Industries’s ability to regenerate resin on a segregated basis, rather than only bulk, is a capability that should provide quick and easy entry into the user market where the highest water purity is needed. These users, blood analysis, hemodialysis units, and medical laboratories for example, are especially sensitive to contamination risks. Simply pointing out to these users that bulk regeneration involves the co-mingling of their resin with resin used in the metal-finishing and car wash industries usually is quite convincing. Segregated regeneration results in the further advantage of achieving a higher DI capacity per cubic foot as greater quantities of chemicals are used during a longer regeneration period.

The second most important position statement is H20 Industries’s concentration on the DI exchange business. This concentration will force H20 Industries to provide a higher level of service, and more quickly, too. It must be remembered that the cost for H20 Industries in the market for the highest level of water purity is not a significant cost element in the overall cost structure. However, a service shutdown, for quality or for service reasons, would be very costly to high technology users of H20 Industries.

5.3.3 Pricing Strategy

In line with the conclusions drawn in the positioning statements, H20 Industries can charge a higher price for its segregated regenerated resin. There is virtually no competition for this product in the Northern California market.

Charging $63 per cubic foot (mixed bed), as used in the sales projections, is more than a 65% increase over the price for US Filter’s bulk resin price for mixed bed. H20 Industries is currently successfully charging in excess of $70 for this product. It is essential that H20 Industries place a premium price consistent with its superior product.

Wholesale prices have been established to encourage the quick formation of a dealership network. Dealers are afforded a 33% discount.

5.3.4 Promotion Strategy

The main focus of promotion will be two-pronged: promotion to H20 Industries end users, and promotion to wholesalers.

Promotion to wholesalers should receive primary stress due to the extended reach made possible by the wholesaler network with its existing customer base. The sales force of these wholesale distributors needs to be educated on H20 Industries’s positioning statement so that they all understand the important sales advantages of segregated resin. Being able to offer DI exchange service to a distributor’s customer list is a great advantage to the distributor, and this fact needs to be clearly spelled out to them. Therefore, the H20 Industries relationship with a dealership network is one in which both sides benefit.

H20 Industries should strive to create a small-town, friendly relationship with its customers. Company brochures will show a map with all the H20 Industries locations, including each newly acquired distributor. The distributor trucks, as well as H20 Industries vehicles, would carry the H20 Industries logo, helping all to achieve name recognition. Cost savings would result through sharing literature, leads (by territory and/or industry), co-op marketing costs, and the sharing of technical expertise.

Direct marketing to customers within easy reach of H20 Industries should stress service. As a major supplier of resin stated: “US Filter is a huge concern that closes down at 5 P.M. on Friday.” Customers for H20 Industries need to feel that they can get service after hours, and even on a Saturday if need be. These customers feel much more comfortable dealing with an exchange service that is closer in size to the customer, and where the exchange service is an important portion of total sales revenue of the supplier. Prompt deliveries, trouble-free installations, good technical advise, etc. are main building blocks of the promotion strategy.

5.4 Sales Strategy

The sales strategy is to concentrate on that segment of the market most easily captured by the following sales feature: segregated regeneration of portable resin. In addition, the fastest way to reach the sales goal for the first several years is by actively working to develop a dealership network for H20 Industries.

5.4.1 Sales Forecast

Sales Projections:

Sales (July 1999) are running at less than 15% capacity monthly, exclusive of rental revenue. This approximates 285 cubic ft per month. The plant capacity will be 100 cu ft per day, on a one-shift basis. Based on the potential market outlined in the Marketing Section of this plan, growth in sales of regenerated segregated resin should reach 433 cu ft per month by October (equals 20 cu ft/day) which is this plan’s starting point, and growing steadily each month until 80 cu ft per day is reached (80% capacity) by the end of the first year. Total production of segregated resin is assumed to be split into equal quantities of anion, cation, and mixed bed.

Once the 80% capacity utilization level is reached (October 2000), unit sales will grow modestly in year two and year three. This growth can be achieved within the capacity limits of 100 cu ft daily (26,000 cu ft per annum) without increases in production labor. Further increases in segregated regeneration would require overtime labor charges. Also, for the projection purposes, direct unit costs for years two and three remain at the level of year one.

The bulk regeneration pad will have a capacity of 20 cu ft and can handle two batches during an eight-hour shift, totaling 40 cu ft/day. We will assume sales for bulk regeneration will grow at the rate of 5 cu ft/day in the first month reaching capacity of 40 cu ft/day after eight months. Sales are split between mixed bed (50%), 25% anion, and 25% cation. Sales of bulk resin will grow 15% each of the first three years. As the bulk regeneration, unlike the segregated regeneration, is not labor intensive, this 15% growth can be achieved without increases in production labor.

In projecting unit prices per ten cu ft. Prices will be assumed at:

  • $630/10 cu ft for mixed bed (segregated)
  • $570/10 cu ft for anion or cation (segregated)
  • $430/10 cu ft for mixed bed (bulk)
  • $320/10 cu ft for cation or anion (bulk)

The above prices will be reduced for dealers who will deliver and pick up at the factory to:

  • $422/10 cu ft for mixed bed (segregated)
  • $382/10 cu ft for anion or cation (segregated)
  • $288/10 cu ft for mixed bed (bulk)
  • $215/10 cu ft for cation or anion (bulk)

We will assume that 50% of all sales will go through dealers, so the unit price weighted average of the retail and dealer prices will be:

  • $526/10 cu ft for mixed bed (segregated)
  • $476/10 cu ft for anion or cation (segregated)
  • $359/10 cu ft for mixed bed (bulk)
  • $267.50/10 cu ft for cation or anion (bulk)

Variable Unit Costs:

The costs connected with one cubic foot of segregated anion treatment involve the cost of:

  • City water.
  • City sewer disposal.
  • Cost of carbon filtering and converting city water to H20 Industries.
  • Cost of heating water.
  • Cost of Sodium Hydroxide.

Cost of replacing small amounts of lost resin.

  • City water is supplied by Newark, at $2.70 per 100 cu ft, which works out to (7.48 gallons in one cubic foot) $0.0036 per gallon. It requires one gallon per minute for 45 minutes to regenerate one cubic foot of anion, which comes to 45 gallons. The slow rinse needs one gallon/minute for 20 minutes, and the fast rinse needs five gallons/min for 40 minutes. This comes to 220 gallons. Finally, testing takes another 12.5 gallons. Total water consumption per cubic foot of anion resin is 277.5 gallons, or $1.00.
  • All water used eventually passes to the sewer which is metered at $2.45 per 100 cubic feet or $0.0032 per gallon. Cost per cubic foot of anion serviced is $0.91.
  • Cost of carbon filtering and converting city surface-sourced water to H20 Industries is arrived at by assuming that one cu ft of regenerated resin has the capability of producing sufficient H20 Industries to regenerate five cu ft of spent resin. The costs of regenerating one cu ft of anion resin without H20 Industries costs are approximately $8.96. Dividing this amount by five comes to approximately $1.80 for the H20 Industries per gallon of anion resin serviced.
  • Gas to heat incoming city water (average temp 40 degrees) up to 100 degrees goes by a formula (8.34 X number of gallons X temp rise) or 500.4 BTU’s per gallon. 277.5 gallons would need 138,610 BTU’s which, when divided by 104,000 BTU’s per thermal unit, comes to 1.3352 therms. One therm (assume G41 rate class) is billed at $.81 by Essexgas, so 1.3352 therms will cost $1.08.
  • Sodium hydroxide is a caustic chemical supplied in a 55-gallon drum containing 50% solution. The regeneration process requires one drum to regenerate 12 anion tanks of each two cu ft. Therefore, one cubic foot of anion requires 2.2917 gallons, or .04167, of a drum. One 55-gallon drum costs $80.50 (Hubbard-Hall Inc.). Cost per cubic foot of anion servicing is $3.35.

Experience indicates that with each regeneration it is necessary to replace approximately two percent of the resin. Anion resin costs $130 per cu ft. Cost is $2.60 per cu ft of anion serviced.

Summary of Anion servicing costs:

  • City Water: $1.00
  • City Sewer: $0.91
  • Carbon filtering and DI: $1.80.
  • Gas to heat water: $1.08
  • Sodium Hydroxide: $3.35
  • Resin replacement: $2.60
Total for anion servicing: $10.74

The costs connected with servicing one cubic foot of segregated cation treatment involve the cost of:

  • Cost of heating water (not needed for cation treatment).
  • Cost of Hydrochloric acid.
  • City water is supplied by Newark at $2.70 per 100 cubic feet which works out to (7.48 gallons in one cubic foot) $0.0036 per gallon. It requires one gallon per minute for 20 minutes to regenerate one cubic foot of cation, which comes to 20 gallons. The slow rinse needs one gallon/minute for 20 minutes, and the fast rinse needs five gallons/minute for 30 minutes. This comes to 170 gallons. Finally, testing takes another 12.5 gallons. Total water consumption per cubic foot of cation resin is 202.5 gallons, or $0.73.
  • All water used eventually passes to the sewer, which is metered at $2.45 per 100 cubic feet, or $0.0032 per gallon. Cost per cubic foot of anion serviced is $0.66.
  • Cost of carbon filtering and converting city water to H20 Industries is estimated at $1.46 per cu ft of cation serviced based on experience that one cu ft of regenerated cation resin has the ability to produce enough H20 Industries to regenerate five cu ft of cation resin. ($7.32 divided by five equals $1.46)
  • No cost to heat water.
  • Hydrochloric acid is supplied in 55-gallon drums containing 30% solution. The regeneration process requires two drums to regenerate 12 tanks of each two cubic feet, using an eight to ten percent solution. Therefore, one cubic foot of cation requires 4.6 gallons or .08363 of a drum. One 55 gallon drum costs $63.70 (Hubbard-Hall Inc.). Cost per cubic foot of anion servicing is $5.33.

Experience indicates that in the process of regeneration about 2% of the resin needs to be replaced. Cation resin costs $30 per cu ft. Cost is $.60 per cu ft of cation serviced.

Summary of Cation servicing costs:

  • Resin replacement: $0.60.
Total: $8.78 for cation servicing.

Costs of servicing one cubic foot of mixed bed:

A mixed bed tank is more time-consuming as it requires a separation stage prior to regeneration. City water (not DI) is mixed with salt. This solution is used to bathe the anion and cation resin in a cone until the two resins separate, at which point the cation and anion are treated in the regeneration stage in the same manner as the single bed anion and cation. One mixed bed contains twice as much anion as cation. This aspect results in a weighted cost of $10.09 per cu ft Salt consumption: every cubic foot of mixed bed needs 1.5 cu ft of brine solution. There are 7.48 gallons per cu ft This comes to 11 gallons of brine needs. A 22% salt solution in this quantity of water would amount to amount two pounds. Salt is supplied by Hubbard-Hall Inc. at $.095 per pound. Adding the cost of the two pounds of salt to the weighted average cost of $10.09 comes to $10.28.

Total cost of mixed bed serving: $10.28 per cu ft.

  • Bulk Regeneration Variable costs:
  • Water. According to the spec sheet, 2,459 gallons are needed for 20 cu ft of mixed bed. At $0.0036 per gallon, this comes to $8.87, or $0.444 per cu ft of resin serviced.
  • Sewer. Assuming all the water goes down the sewer with a minimal need for balancing chemicals, at $0.0032 per gallon, this comes to $0.4027 per cu ft of resin serviced.
  • Per cu ft of mixed bed. $1.39 of acid and $1.10 of caustic soda.
  • Salt. $0.07 per cu ft.
  • H20 Industries and filtering/softening assume the same costs as in the production of segregated resin (i.e. $1.80 for anion and $1.46 for cation).
  • Loss of resin. Assume two percent. At $130 for anion and $30 per cu ft of cation (ratio 2:3 cation to anion), a blended cost of $90 at two percent comes to $1.80 per cu ft.
  • Heat for water. 3.2 therm at $.081 divided by 20 cu ft comes to $0.13 per cu ft.
  • Total bulk mixed bed: $6.95, or $69.50 for 10 cu ft.

Tank Rental Income:

Because of the high costs of purchasing tanks, many new customers opt for renting tanks on a monthly basis. For purposes of these projections we will assume that:

  • Dealership-generated sales resulting in tank rentals will be handled by them (i.e. ignored in these projections).
  • Half of all directly-generated sales will involve rental tanks (i.e. total unit sales for October amount to 534 cu ft of which half will be dealer-generated. Total direct sales in October = 267 cu ft of which half (133 cu ft) will need rental tanks.
  • Assume, for simplification of projections, all rentals will be in 12 inch tanks holding 3.6 cu ft with rental price of $40 per tank. October will see rental income of $1,480 (133 cu ft divided by 3.6 cu ft/tank times $40 rental per tank).

Tank Sales:

It is assumed that those customers who do not opt to rent their tanks will already have their own tanks or will purchase tanks from H20 Industries. Sales of tanks is assumed at only five percent of the number of monthly rental tanks. Sales price is $1,200. Cost equals $450.

Water purification business plan, strategy and implementation summary chart image

5.5 Strategic Alliances

The relationship between dealerships and H20 Industries could be called a strategic alliance. These water service companies have an extensive customer base. Most of the customers have needs such as water softening, filtration, reverse osmosis maintenance, swimming pool maintenance, etc., however, many dealership customers have H20 Industries needs as well. At present, these water service companies must direct their customers to US Filter or supply the customer through US Filter. Forming a relationship between H20 Industries and these dealerships would quickly result in substantial sales increases for H20 Industries and would result in increased prestige and profits for the dealerships.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

The management of H20 Industries is made up of individual shareholders with extensive expertise in the water treatment industry, as well as commercial and financial background.

6.1 Management Team

The management team is uniquely qualified to implement this business plan. The founders, John Jones and Dave Smith, have been active in the water treatment industry for years. John’s experience working with dealers in application engineering and sales has prepared him well to present the H20 Industries dealership to water service companies that he already knows. His years of calling on dealerships in all aspects of the water industry have allowed him a birds-eye view of the prevailing marketing and business practices.

Dave has been involved in the manufacturing sector of the water industry and is well respected and connected there. His training and certification as a Professional Engineer give him an advantage when consulting with customers and prospective customers.

The person planned for the position of general manager has wide-ranging experience in finance and manufacturing. He is a former vice president of Chase Manhattan Bank, team leader of a development bank (Saudi Industrial Development Fund), and founder/general manager of a factory which, after 10 years of profitable operations, was bought out in 1989.

The production manager is a chemical engineer by education and professional experience, and has demonstrated his know-how by successfully managing the production activity in the factory despite the challenges presented by the present incomplete production line.

6.2 Personnel Plan

Regeneration Personnel : A production manager must be a skilled chemical engineer with experience in water treatment applications. This person must be a hands-on individual supervising two assistants. The production manager will label the tanks as they are received to assure customer segregation and supervise the proper regeneration cycle, from separation through backwash, draw, flush, mix, and testing. The assistants will primarily be kept busy moving tanks from one stage in the regeneration cycle to the next, connecting the hosing, performing the chemical mix and draw according to the instructions of the production manager, adding salt to the brine tank, etc. The production manager is in place. One assistant is now in place. A second is needed.

An engineer/fitter is also needed to maintain the equipment and to make installations. This person is in place.

Sales and Marketing Personnel : It is planned that both owners will continue to maintain their present positions. These sales positions require them to move about the territory which provides an excellent source of knowledge of customers for H20 Industries. This information will be communicated to the sales and marketing manager who will spend his time calling and visiting potential H20 Industries users. He will be paid a base salary plus commissions. The commission will be higher for landing a new customer, and lower for repeat sales. The commission schedule will be constructed in such a way as to permit an annual total compensation that will encourage excellent sales results.

General and Administrative : An office manager is needed. Answering phones, primary contact with customers, incoming and outgoing mail, etc. He will be the main connection between the owners and the operations of the facility. Within six months, a part-time assistant will need to be added to keep pace with bookkeeping and management.

Delivery Personnel : One driver, who has additional responsibilities, is now in place. A second will need to be added after approximately four months.

Financial Plan investor-ready personnel plan .">

As of August 1999, stockholder equity stood at $112,000. Additional infusion of equity from new shareholders will boost the equity capital.

To complete the necessary planned additions to plant and equipment, a 5-year term loan will be required from a financial institution. The projected cash-flow is sufficient to repay this loan in quarterly installments. This term loan should be sufficient to cover the increases in accounts receivable, as well as to support growth in inventory of rental tanks.

7.1 Important Assumptions

Tax rate reflects the present sliding scale:

  • $0 to $50,000 @ 15% Federal, plus 9.5% State tax
  • $50 to $75,000 @ 25%
  • $75 to $100,000 @ 34%
  • $100 to $335,000 @ 39%
  • $335,000 and up @ 34%

Inventory Turnover:

Since this is a service business, the only inventory is that of chemicals and some resin, both of which do not need to be stored more than two weeks. Average is one week (inventory turnover rate of 48).

7.2 Break-even Analysis

The following table and chart show the Monthly Units and Monthly Revenue Break-even calculations based on the Average Per-Unit Revenue, Average Per-Unit Variable Costs and the Estimated Monthly Fixed Costs, as drawn from the other financial tables in this plan.

Water purification business plan, financial plan chart image

7.3 Projected Profit and Loss

The following table and charts give the yearly projected profit and loss statement for H20 Industries. For a monthly analysis, please see attached appendix.

Water purification business plan, financial plan chart image

7.4 Projected Cash Flow

Cash Flow is an intrinsic projection for H20 Industries. We must maintain a suitable cash balance in the bank in order to be successful. The chart and table below outline our basic cash flow assumptions.

Water purification business plan, financial plan chart image

7.5 Projected Balance Sheet

The projected balance sheet for H20 Industries is presented below.

7.6 Business Ratios

The following table gives standard business ratios for the water treatment equipment manufacturer industry, as determined by the Standard Industry Classification (SIC) Index code 3589. The last column, Industry Profile, presents specific information and important ratios for this industry.

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Our Business Plan summary 2025–30

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Stronger, Greener, Healthier: Our plan for the North West

The North West is an exciting and diverse region; it's where we live, work and play. We've built a plan for the next five years which has been shaped by, and adapted to meet, the diverse needs of the North West.

Highlights from our ambitious plan

Great quality water every time you turn on the tap.

Improving water quality for 1.4 million customers

Safeguarding water supplies for over 2 million customers

Investing £975 million in a programme to build a more resilient network, fixing leaks and replacing 950 kilometres of old pipes and mains

Improving resilience so we can halve the chance of having a hosepipe ban in the future

Our largest ever environmental investment programme

Improving the quality of our rivers by reducing storm overflow spills by 60% over the decade to 2030

Protecting and enhancing over 500 kilometres of rivers and improving our bathing waters and shellfish beds

Strengthening our network against increased rainfall to reduce flooding of homes and businesses

Working with local authorities to separate rainwater from our systems so we build more resilient communities as we all respond to the impacts of climate change such as flooding

Doubling our financial support for those who need it . . . making sure nobody gets left behind

Providing £525 million of affordability support for one in six customers who may be struggling to pay their bill

Installing 900,000 smart meters to help homes and businesses use less water and save money

Driving benefits for the North West's economy

Providing great quality skilled jobs, attracting much-needed and sustainable investment into the North West economy – we expect our plan would support 30,000 jobs across United Utilities and our supply chain

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Louise Beardmore

Chief executive, the fantastic region we serve.

Our region is diverse and has been shaped by multicultural communities. It’s the birthplace of Kendal Mint Cake and scouse, classic literature like Peter Rabbit and Alice in Wonderland. It boasts numerous world-renowned sports teams. It’s the region that brought the world The Beatles, Oasis and Harry Styles as well as the bright colours of Manchester Pride and bright lights of Blackpool Tower Ballroom and Media City. It is underpinned by a rich diversity – home to Europe’s largest Chinese community and Britain’s oldest African community. The North West is somewhere we are proud to call home.

Over 7 million people and 200,000 businesses – by 2050 we’ll serve around 1 million more

The fourth smallest region by size, with the third largest population and home to 25% of England’s dairy herds

Our communities are diverse and have different levels of prosperity and needs

Levelling up is a priority, and devolution is advanced with 2 city regions

12% of households are affected by water poverty, more than 50% higher than the national average

40% more urban rainfall than the industry average

New environmental requirements are driving unprecedented long-term investment

Over 90% of drinking water comes from surface water sources

A legacy of industrial heritage and heavy manufacturing based on Victorian infrastructure

A growing economy which contributes 10% of national GDP

Regional population distribution

Providing great water for a stronger , greener and healthier North West

Stronger, greener and healthier

How our plan provides a stronger, greener and healthier North West

Helping people with their bills - doubling our support to

Investing in our region, enabling growth by upgrading

of water mains

reduction in interruptions to your water supply

customers helped by our financial support schemes

additional litres of water to ensure a reliable supply of water

reduction in the likelihood

of a hosepipe ban

new high quality skilled jobs

Reducing leakage by

Helping homes and businesses save

litres of water

Stronger, greener and healthier

to reduce spills from over 400 overflows

Investing around

to improve bathing and shellfish waters

hectares of SSSI to enhance biodiversity and water quality

Protecting and enhancing over

of rivers, spending over £900m to reduce nutrients

reduction in the number of pollution incidents

Spending £196m to reduce carbon emissions by

(against 2020 baseline)

Stronger, greener and healthier

Delivering a

reduction in sewer flooding in homes and businesses

reduction in water quality contacts

Enhancing safety at

reservoirs for people to enjoy their visit

Replacing lead pipes at

of the Vyrnwy Aqueduct, improving water quality for over 500,000 people

Improving bathing waters

for recreation

Stronger, greener and healthier

Here you can download a summary of our plan for the entire North West region as well as summaries for each of the five counties of Cheshire, Cumbria, Lancashire, Greater Manchester and Merseyside.

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Regional summary

County summaries:

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Greater Manchester

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Merseyside (including Halton)

Our full business plan

Read more about our plan in the below documents.

  • Chapter 1 Executive Summary
  • Chapter 2 Great water for the North West
  • Chapter 3 Customers and communities shape our business plan
  • Chapter 4 Driving affordability
  • Chapter 5 Delivering great service
  • Chapter 6 Delivering social and environmental value
  • Chapter 7 Resilience and asset health
  • Chapter 8 Delivering at efficient cost
  • Chapter 9 Risk, return and responsible behaviour
  • Chapter 10 Assurance and track record
  • Board Assurance Statement
  • Long-Term Delivery Strategy

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Our future plans - pr24 business plan and long-term delivery strategy, our future plans - business plan 2025 to 2030 and long-term delivery strategy.

Our business plan sets out how we will improve our service to customers between 2025 and 2030.

It will enable us to deliver our purpose - to harness the potential of water to enhance nature and improve lives - which recognises our unique role in society, one where through our day-to-day business we can deliver additional benefits beyond the provision of safe, clean and reliable drinking water. 

At a glance: our business plan

You can download a summary of our plan below. 

  • SES Water business plan summary 2023_FINAL (3.9MB)

Our business plan chapters

The plan has been organised into 11 chapters, each of which can be downloaded from the list below. 

  • Section 1 SESW Guide to our business plan for 2025 to 2030_FINAL (548KB)
  • Section 2 SESW_Executive summary_FINAL (341KB)
  • Section 3 SESW_About us and our track record_FINAL (640KB)
  • Section 4 SESW Long Term Delivery Strategy_Final (512KB)
  • Section 5 SESW Our customers and their priorities_Final (844KB)
  • Section 6 SESW The outcomes we will deliver_Final (962KB)
  • Section 7 SESW Explaining our costs_Final (812KB)
  • Section 8 SESW Financing our plan_Final (459KB)
  • Section 9 SESW Affordability_Final (432KB)
  • Section 10 SESW Our delivery plan_Final (941KB)
  • Section 11 SESW Governance and assurance_Final (444KB)

Latest information on our PR24 business plan 

Since submission of our PR24 business plan to Ofwat in October 2023, we have made some minor changes to parts of our plan. These have been in response to requests from Ofwat or other regulators and to clarify some points in our original plan. The result of these changes to date is that Ofwat are now considering a PR24 business plan for SES Water that includes total expenditure of £413.9 million (up £0.6m from £413.3 million in our October 2023 plan), and average annual customer bills of £262 by 2030 (up £1.86 from £260 in our October 2023 plan). Ofwat's draft determinations will be based on this expenditure and these bills.

The reason for the change to our total expenditure for PR24 relates to some addition IT Cyber Security costs associated with our Smart Metering rollout, and some small changes to timing of some of our expenditure plans.   Both of these had a small knock on effect on the average customer bill by 2030.

You can download a copy of our latest Business Plan tables here:

  • SES Water PR24-BP-tables-Revised 28 Mar 2024 (10.6MB)

A summary of the key changes are here:

  • Calculation of PR24 business plan costs for publication - March 2024 (31KB)

Our long-term delivery strategy

Our long-term delivery strategy shows the priorities and level of ambition we have during the next 25 years and can be viewed by downloading the file below.

  • SESWater_LTDS_FullDocument_FINAL (1.8MB)

Supporting documents

We've published a number of supporting documents that cover our business plan and long-term delivery strategy

  • SES001 LTDS - Development Process (1.3MB)
  • SES002 LTDS Long-term Ambitions and Priorities (4.4MB)
  • SES003 LTDS - Future Scenarios Detailed Report (1.3MB)
  • SES005 Explaining Our Costs (3.3MB)
  • SES006 Enhancement Case - Water Quality Enhancement (2.7MB)
  • SES008 Enhancement Case - Enhanced Leakage and Network Resilience (804KB)
  • SES010 Enhancement Case - Environmental Improvement (1.4MB)
  • SES012 External Assurance FINAL (7.2MB)
  • SES013 Household Customer Strategy (532KB)
  • SES014 Customer Research Summary and Methods (1.1MB)
  • SES015 Customer Insight Synthesis and Triangulation (1.0MB)
  • SES018 Customer Research Reports (29.3MB)
  • SES024 ODI Design and Calibration (708KB)
  • SES027 Cost Adjustment Claim - Pumping Costs (764KB)
  • SES028 Cost Adjustment Claim - Regional Wages (576KB)
  • SES029 Cost Adjustment Claim - Softening (1.7MB)
  • SES030 Cost Adjustment Claim - Retail Scale (473KB)
  • SES032 DWI Submission - Long Term Planning for the Quality of Drinking Water (4.3MB)
  • SES034 Ofwat Letter - LTDS Meeting Feedback (716KB)
  • SES035 Operational Greenhouse Gas Emissions - Proposed Trajectory (2.3MB)
  • SES036 Environment and Biodiversity Evidence (4.5MB)
  • SES037 EA Letter - WINEP Programme (520KB)
  • SES038 Rebecca Pow MP - Letter and Response (694KB)
  • SES040 Customer and Environmental Scrutiny Panel Final Assurance Report (1.2MB)
  • SES043 Resilience Framework - Adoption of System Based Thinking (969KB)
  • SES044 DMA Asset Health (2.3MB)
  • SES046 Cost of Debt Cost of Equity and Inference Analysis Cross Check on Allowed Returns (5.0MB)
  • SES048 Financial Stress Testing Scenarios (496KB)
  • SES051 Cost Benefit Anaylsis Smart Metering (839KB)
  • SES052 Pioneer Modelling (1.2MB)
  • SES053 PR24 Governance Framework (1.0MB)
  • SES063 Price Control Deliverables and Reporting Metrics (626KB)
  • SES064 Impact of Covid on Water Consumption (17.0MB)
  • SES065 Dividend and Executive Pay Policy 2025-2030 (1.2MB)
  • SES067 Bough Beech and Fetcham Springs Master Plans (3.3MB)
  • SES069 RoRE Ranges and RR30 Table Commentary (693KB)
  • SES070 Bid Assessment Framework (955KB)
  • SES071 Glossary of Terms (457KB)
  • SES073 Bespoke Softening Performance Commitment (796KB)
  • SESQAA - Signposting-document-for-quality-and-ambition-assessment (42KB)
  • PR24-BP-tables-V6-Final for Submission 2 Oct (7.5MB)
  • SES_PR24NotionalFinancialModel_v5_Clean (8.7MB)

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Interruption to Water Supply - Ongar - CM5

Our business plan

For the next five years (2025 - 2030).

We're proud to present our business plan for 2025–2030. What our customers want shapes what we do, and our business plan focuses on the next five years of that journey. It reflects new requirements from our regulators and the feedback we’ve had from our customers and our stakeholders. It’s helped drive the pace and scope of our plan and our long-term ambitions.

What is our purpose?

We’re focused on building our resilience and providing a long-term sustainable supply of high-quality water, while protecting our environment for our communities – now and in the future.

What is our aim?

Our aim is to provide efficient and affordable services, both now and in the long term.

Our long-term ambitions

These are focused on four key areas:

  • The Environment 
  • Our customers
  • Our communities

Read our plan and supporting evidence below. Take a look at how we've engaged customers with our plans and what they told us.

Our PR24 team who helped create the business plan

Our business plan 2025 - 2030

Post submission publications

Latest information on our PR24 business plan

Since the submission of our PR24 business plan to Ofwat in October 2023, we have made changes to parts of our plan. These have been in response to requests from Ofwat or other regulators and to clarify some points in our original plan. The result of these changes to date is that Ofwat are now considering a PR24 business plan for Affinity Water that includes total expenditure of £2,127 million (up from £2,124 million in our October 2023 plan) and average annual customer bills of £217 by 2030, the same as in our October 2023 plan. Ofwat's draft determinations will be based on this expenditure and these bills.

The reason for the change to our total expenditure for PR24 and associated average annual customer bills is as a result of minor changes to align our WRMP and business plan and to correct a small number of inaccuracies. 

Calculation of PR24 business plan costs for publication - March 2024

PR24 - Part 1 Commentary - Outcomes (post submission 16-11-23)

PR24 - Part 3 Commentary - Costs (wholesale) water (post submission 16-11-23)

AFW - PR24 BP Tables V6 - Post submission update 25 January 2024

AFW - PR24 BP Tables V6 - Post submission update 8 February 2024

WINEP Reconciliation Model

Residential Retail Reconciliation Model

Our long term plan 2025 - 2050 (PDF 8.16MB)

PR24 Business Plan

  • AFW00 - Guide to our plan
  • AFW01 - Affinity Water PR24 Business Plan
  • AFW39 - Customer version of the plan
  • AFW51 - Affinity Water Long-Term Delivery Strategy
  • AFW62 - Q&A signposting form
  • AFW02 - Past performance
  • AFW03 - Strategic Direction Statement
  • AFW04 - What customers and stakeholders want
  • AFW05 - 'What customers and stakeholders want' methodology
  • AFW06 - Developer experience
  • AFW07 - Update on our resilience action plan
  • AFW08 - Our investment development process
  • AFW09 - Atkins assurance letter
  • AFW10 - Accelerated Infrastructure Projects (AIP)
  • AFW11 - Water UK Report and set of forecasts by Cornwall Insight
  • AFW13 - Base investments
  • AFW14a - Enhancement investment cases
  • AFW14b - Enhancement investment cases
  • AFW15 - Green finance framework
  • AFW16 - Treatment of energy costs in base models (KMPG)
  • AFW17 - Outcomes
  • AFW18 - Bespoke performance commitments
  • AFW19 - Price control deliverables
  • AFW20 - RORE risk ranges - Economic Insights
  • AFW21 - Financeability considerations
  • AFW22 - Risk and Return cost of equity (KPMG)
  • AFW23 - Inference analysis (KPMG)
  • AFW24 - Record of board meetings
  • AFW25 - Real price effects retail (KPMG)
  • AFW26 - KPMG assurance letter
  • AFW28 - PwC assurance letter
  • AFW32 - Deliverability of our plans
  • AFW34 - WISER report
  • AFW36 - Independent Challenge Group report
  • AFW37 - Dividend policy
  • AFW38 - Remuneration policy
  • AFW40 - Direct Procurement for Customers
  • AFW41 - Case studies
  • AFW42 - Cost adjustment claim - regional wages
  • AFW43 - Cost adjustment claim - Transience - Economic Insight
  • AFW45 - Affordability and acceptability research results (accent)
  • AFW46 - First economics - PR24: Input price inflation
  • AFW47 - Alternative WACC
  • AFW48 - Centrus report

Data tables commentary

  • AFW52 - PR24 - Part 1 Commentary - Outcomes
  • AFW53 - PR24 - Part 2 Commentary - Risk & return
  • AFW54 - PR24 - Part 3 Commentary - Costs (wholesale) water
  • AFW55 - PR24 - Part 5 Commentary - Water resources
  • AFW56 - PR24 - Part 7 Commentary - Retail
  • AFW57 - PR24 - Part 8 Commentary - Developer services
  • AFW58 - PR24 - Part 9 Commentary - Long term strategies
  • AFW59 - PR24 - Part 10 Commentary - Supplementary tables
  • AFW60 - PR24 - Part 12 Commentary - Past delivery
  • AFW61 - Additional information request Energy Commentary
  • AFW85 - PR24 - Part 11 Commentary - Summary tables

Data tables

  • AFW63 - Additional information request - energy costs
  • AFW82 - Affinity Water PR24 data tables

Financial models

  • AFW35 - Bill calculations model (Long-Term Delivery Strategies bill projection)
  • AFW64 - Ofwat financial model
  • AFW65 - Waterfall model
  • AFW66 - RORE model
  • AFW67 - Revenue forecasting incentive (RFI)
  • AFW68 - Part 1 of 2: Outcome delivery incentive (ODI) performance 2023-24
  • AFW68 - Part 2 of 2: Outcome delivery incentive (ODI) performance 2023-24
  • AFW69 - Residential retail reconciliation
  • AFW70 - PR19 Water trading incentive
  • AFW71 - Developer services revenue adjustment mechanism
  • AFW72 - Water industry national environment programme (WINEP) reconciliation
  • AFW73 - Cost of new debt reconciliation
  • AFW74 - Gearing outperformance sharing mechanism
  • AFW75 - Cost reconciliations
  • AFW76 - Part 1 of 3: Tax Reconciliation
  • AFW76 - Part 2 of 3: Tax Reconciliation
  • AFW76 - Part 3 of 3: Tax Reconciliation
  • AFW77 - Land Sales
  • AFW78 - RPI-CPIH Wedge true up model
  • AFW79 - Part 1 of 6: Strategic regional water resources reconciliation
  • AFW79 - Part 2 of 6: Strategic regional water resources reconciliation
  • AFW79 - Part 3 of 6: Strategic regional water resources reconciliation
  • AFW79 - Part 4 of 6: Strategic regional water resources reconciliation
  • AFW79 - Part 5 of 6: Strategic regional water resources reconciliation
  • AFW79 - Part 6 of 6: Strategic regional water resources reconciliation
  • AFW80 - RCV Adjustments model
  • AFW81 - Revenue adjustments model
  • AFW84 - Financial mapping tool

Our business plan 2020 - 2025

  • AMP7 Enhancement Expenditure Action Plan (PDF 1.1MB) >
  • Board Assurance Statement (PDF 763KB) >
  • Draft Determination - Company Response (PDF 1.5MB) >
  • Ofwat - Representation Pro-Forma (PDF 54KB) >
  • Company response - Delivering outcomes for customers (PDF 3.17 MB) >
  • Appendix A (Drought severe restrictions risk calculations) (PDF 126KB) >
  • Appendix B (Drought certainty grade calculations) (PDF 127KB) >
  • Company response - Cost efficiency (PDF 2MB) >
  • Appendix D (Joint Statement) (PDF 734KB) >
  • Appendix E (Letter AW to DWI) (PDF 484KB) >
  • Appendix F (Guidance to Water Companies Metaldehyde) (PDF 201KB) >
  • Appendix G (Metaldehyde and Pesticides Parameters) (PDF 159KB) >
  • Company response - Financing and resilience (PDF 1MB) >
  • Appendix A (Dividend Policy) (PDF 1.7MB) >
  • Appendix B (Executive Pay) (PDF 1.7MB) >
  • Appendix C (Verve Bill Profile customer Research) (PDF 2.6MB) >
  • Appendix D (Experian Report for Affinity Water Phase 2) (PDF 1.25MB) >
  • Appendix F (PAYG and RCV Run off) (PDF 848MB) >
  • Data Tables >
  • Developer Services Information Request >
  • Outcomes Information Request >
  • PR19 Split by Opex and Capex >
  • Financial Data Tables Assurance Letter (PDF 320KB) >
  • Technical Data Tables Assurance Report (PDF 688KB) >
  • Data Tables Commentary (PDF 706KB) >
  • Financial Model Actual >
  • Financial Model Notional >
  • Revenue Adjustments Feeder Model >
  • WRFIM Feeder Model >
  • Mapping Tool >

Revised Business Plan for 2020 to 2025

After our Business Plan for 2020 to 2025 was submitted to Ofwat in September 2018 after a review from Ofwat we received feedback from them in January 2019. We have carefully listened to Ofwat’s feedback and improved our September plan in a range of specific areas to deliver even more for our customers and communities.

We are going to do more for less, by:

  • Reducing the average household bill. We now plan to reduce our average bill by 1.6% in real terms by 2025 compared to an increase of 2.1% in our September Plan;
  • Stretching ourselves further through our commitments, including on leakage where we have increased our reduction target from 15% to 18.5% (equivalent to 30 Ml/d);
  • Adding additional commitments that are dedicated to supporting customers in vulnerable circumstances, and those who will benefit from our Priority Services Register.

All the detail is included in our Revised Plan below.

  • Revised Plan Executive Summary >
  • Revised Plan Supplemental Board Assurance Statement >
  • Revised Plan Guidance Note >
  • Action Tracker >
  • Customer Challenge Group Report >
  • Engaging Customers Evidence Document >
  • Engaging Customers Appendices >
  • Addressing Vulnerability & Affordability Evidence Document >
  • Addressing Vulnerability & Affordability Appendices >
  • Delivering Outcomes for Customers Evidence Document >
  • Delivering Outcomes for Customers Appendices >
  • Securing Long Term Resilience Evidence Document >
  • Securing Long Term Resilience Appendices >
  • Targeted Controls, Markets and Innovation Evidence Document >
  • Targeted Controls, Markets and Innovation Appendices >
  • Securing Cost Efficiency Evidence Document >
  • Securing Cost Efficiency Appendices >
  • Aligning Risk and Return Evidence Document >
  • Aligning Risk and Return Appendices >
  • Accounting for Past Delivery Evidence Document >
  • Accounting for Past Delivery Appendices >
  • Securing Confidence and Assurance Evidence Document >
  • Securing Confidence and Assurance Appendices >
  • Data Tables (Tables APP21 and WR7 fully redacted as they are commercially sensitive) >
  • Data Table Commentary >

Business plan for 2020 to 2025

Our Business Plan 2020 to 2025 (PDF 20.7MB) Our Business Plan 2020 to 2025 Executive Summary (PDF 1.1MB) Our Business Plan 2020 to 2025 Board Assurance Statement (PDF 1.8MB)

Ofwat pro forma

Business Plan Presentation Pro-forma (PDF 3.4MB) Business Plan Presentation Guidance Tables (XLSX 127KB) Bill Waterfall Model (XLSM 321KB)

Financial model

Affinity Water Ofwat Financial Model (XLSB 8.8MB)

PR19 data tables

PR19 Data Tables (XLSB 5.1MB) PR19 Data Table Commentaries (PDF 3.6MB)

Appendix 1 - Business Plan Glossary (PDF 390KB) Appendix A - Guidance Note (PDF 642KB) Appendix B - WISER Report (PDF 829KB) Appendix 2 - Our Track Record (PDF 1.7MB) Appendix 3 – Listening to Customers and Stakeholders (PDF 44.3MB) Appendix 4 – Our Outcomes and Performance Commitments (PDF 9.7MB) Appendix 5 – Trading Procurement Code and Bid Assessment Framework (PDF 1.6MB) Appendix 6 – Wholesale Technical Support Document (PDF 14.5MB) Appendix 7 – Delivering Great Customer Service (PDF 3MB) Appendix 8 – Our Community Approach (PDF 1.8MB) Appendix 9 – Ensuring Long Term Resilience (PDF 5.5MB) Appendix 10 – Ensuring Affordability and Financeability (PDF 11.3MB) Appendix 11 – Governance and Assurance (PDF 4.7MB)

Our business plan 2015 - 2020

Business plan for 2015 to 2020

Business Plan (PDF 3MB) Business Plan Consultation (PDF 1.2MB) Business Plan Summary Brochure (PDF 1.2MB) Draft Determinations (PDF 209KB) CSG Response to OFWAT (PDF 63KB) Recalibrated Incentives and Board Assurance Statement Risk and Reward submission (PDF 3.1MB)

Liana Reiland DNP

Liana Reiland, C.N.P., D.N.P., A.P.N.P.

Family medicine, primary care.

  • Behavioral Health
  • Children's Health (Pediatrics)
  • Exercise and Fitness
  • Heart Health
  • Men's Health
  • Neurosurgery
  • Obstetrics and Gynecology
  • Orthopedic Health
  • Weight-loss (Bariatric) Surgery
  • Women's Health

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Tips for drinking more water

  • Get healthy recipes and tips

Lemons and limes in water glass

Water is essential for every cell in the body to function correctly. Water aids the digestive system, helps prevent constipation, flushes toxins from the body, promotes good kidney function, keeps your joints and muscles lubricated, supports healthier and younger-looking skin, and helps regulate body temperature.

How much water do you need?

Whether you prefer plain, sparkling or infused water, drink plenty every day. So much water does an average adult in a temperate climate need?

Mayo Clinic recommends this minimum daily intake of water:

  • Women — 11.5 cups, or 92 ounces
  • Men — 15.5 cups, or 124 ounces

You lose water through breathing, perspiring, urine and bowel movements. You must continually replace your body's water supply by eating food and drinking beverages that contain water. About 20% of the daily intake of liquid comes from food and the rest from drinks.

Anyone can become dehydrated, but certain people are at greater risk, including infants, young children and people who work or exercise outdoors. Even mild dehydration can leave you feeling tired and lacking energy.

In addition, older adults are more likely to become dehydrated. As you age, your body's fluid reserve becomes smaller, your ability to conserve water is reduced and your thirst sense becomes less acute. These problems are compounded by chronic illnesses such as diabetes and dementia, and the use of certain medications. Older adults also can have mobility problems that limit their ability to obtain water for themselves.

How do you know if you're drinking enough water?

Your fluid consumption is adequate for your needs if you rarely feel thirsty and your urine is colorless or light yellow. To prevent dehydration, consider drinking water regularly with meals, throughout exercising and when you feel thirsty.

Increasing your water intake may seem easy, but it can take a lot of work to remember to drink up.

Here are some tips for upping your water game:

  • Flavor it. Add fruit to your water. Lemons, limes and oranges are tried and true. Cucumber, watermelon, strawberries and herbs also are delicious options.
  • Tie it into a routine. Drink a glass of water every time you brush your teeth, eat a meal or use the bathroom.
  • Eat it. Many fruits and vegetables have a high water content, including melon, cucumbers, lettuce and celery.
  • Track it. Invest in a high-tech bottle that connects to your smartphone and records how much you drink. Or set an alarm as a reminder and track your intake in your calendar.
  • Challenge a friend. Kick off a healthy competition with a friend or your kids to see who can meet their guzzling goal most often.
  • Take it to go. Drinking enough water when you are the go can be challenging. Fill your water bottle before you leave home, and bring it along on your daily travels.
  • Alternate your drinks. If you can't give up soda or juice completely, try alternating with water. Each time you finish a glass of water, switch to soda or juice and vice versa.

Follow some of these tips to keep yourself and your loved ones properly hydrated.

Liana Reiland is a nurse practitioner in Family Medicine in Mondovi , Wisconsin.

Related Posts

Lemons, limes, oranges, grapefruit

  • Help & Support

We provide various building and development services to help you complete your project and get you connected to the network.

We’re here to help you get your development connected to the public water supply.

We’re here to help you get your development connected to the public sewer network.

Here’s what to do when you’re in the early stage of planning water and wastewater solutions.

When installing new water mains for your development, you can go through us or use a self-lay provider (SLP).

Find more information about NAVs, how they operate and how to make a bulk supply or discharge application.

Help and resources

We provide a range of commercial services across our region. You can learn more and enquire about them here.

Across our region, we have 31 reception sites that can accept a range of domestic and commercial waste.

Trade effluent is any liquid waste discharged into our sewers from a business or industrial process on a trade premises.

When you need a supply of water outside our normal service, you can hire a standpipe from Water Services.

We provide a complete biosolids recycling service for farmers through our contractor ACS.

Useful Commercial links

Here you can access all the information you need about our retailer commitment, our policies, using the retailer portal, and more.

We want your experience with us to be simple and straightforward. Here you'll be able to find useful information and links for water retailers.

Trade effluent is any liquid waste (effluent) discharged into our sewers from a business or industrial process.

Need help with our portal for water retailers? Use the steps below if you'd like to reset your password or raise a different issue.

Every year the population of the South East grows, but the amount of available water remains the same. Learn what your business can do to save water.

Useful Retailer Links

Here you'll find all the latest information on what's happening in our region including our current Pathfinder projects.

Here you can view our latest environmental reporting on bathing water quality, flow and spill compliance and pollutions.

Here you can view our investment plans for 2020-2025. These will help us to improve and protect our region's water environment.

Here you can access our latest water level figures from our main sources - groundwater, rivers and reservoirs.

Here you can learn more about our water treatment process.

Useful Region Links

Here you can learn more about us and our ambitions and the people, organisations and policies that underpin our business.

Here you can view or download both the latest and previous reports on our financial and non-financial performance.

Here you can find more information and access our latest reports about our environmental performance.

Here you can view our short, medium and long-term plans for protecting our environment and ensuring our water supplies.

With over 2,000 employees delivering essential life services to more than four million customers, there is a role for everyone at Southern Water.

Read more about what we're doing to give back to our communities and customers and how we can help you too.

Here you can read more about our Board of Directors and their experience.

Popular News

Building & Development

Find out what's happening in your area, reported incidents and planned works.

Showing 6 of 18

Business Plan 2025–30

This is our largest and most ambitious plan yet, double the size of our current delivery plan at £7.8 billion.

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Our Business Plan 2025–30

More than 25,000 customers spent over 8,000 hours telling us what they think to help us develop it. They told us they wanted us to continue providing clean, wholesome, safe drinking water now and into the future; reduce leakage; prevent pollutions and flooding and reduce our use of storm overflows while increasing the support we provide to customers in the most vulnerable circumstances.

They were also clear on how we should do things – using new technology and nature-based solutions where we can, collaborating with community partners and showing leadership on key environmental issues.

Here’s a short summary of our plan.

You can also read the full suite of documents submitted to our regulator below:

Latest Information on PR24 Business Plan - March 24 Explanatory Note Calculation of PR24 Business Plan Costs PR24 Business Plan Data Tables March 24 Update SRN39 Addendum Wastewater Treatment SRN40 Addendum Storm Overflows Business Plan Commentary 1 Business Plan Commentary 2 Business Plan Commentary 3 Business Plan Commentary 4 Business Plan Commentary 5 SRN PR24 Financial Model March 24 Update

SRN Business Plan Document Map SRN Full Business Plan 2025-30 SRN01 Executive Summary SRN02 Long-term delivery strategy SRN03 Customer acceptability SRN04 Costs and outcomes approach SRN05 Wholesale Water (costs and outcomes) SRN06 Wholesale Wastewater (costs and outcomes) SRN07 Customer - HH & NHH (costs and outcomes) SRN08 Affordability SRN09 Deliverability SRN10 Risk and Return  SRN11 Data and Assurance  SRN12 Long-term delivery strategy (Technical Annex)

Price Review 2024 Business Plan Tables 01 PR24 Business Plan Commentary 2023 02 PR24 Business Plan Commentary 2023 03 PR24 Business Plan Commentary 2023 04 PR24 Business Plan Commentary 2023 05 PR24 Business Plan Commentary 2023 06 PR24 Business Plan Commentary 2023 07 PR24 Business Plan Commentary 2023 08 PR24 Business Plan Commentary 2023 09 PR24 Business Plan Commentary 2023 10 PR24 Business Plan Commentary 2023 11 PR24 Business Plan Commentary 2023 12 PR24 Business Plan Commentary 2023 SRN PR24 BP October data tables

SRN Hampshire Water Transfer ACWG strategic regional water resources model   SRN Havant Thicket and Recycling strategic regional water resource model   SRN River Itchen ACWG Version strategic regional water resource model   SRN T2ST ACWG Version strategic regional water resource model   SRN West Country Sources North ACWG strategic regional water resource model   SRN West Country south Sources and Transfers ACWG Version strategic regional water resource model SRN West Country south southern Transfers ACWG Version strategic regional water resource model SRN Desalination ACWG strategic regional water resource model

PR19 Innovation Funding PR19 ODI Performance Model 2024-25 PR24 2023-24 ODI Performance Model SRN - PR24-RCV Adjustments Feeder Model SRN 2022-23 In-period Adjustments Model SRN Cost Sharing Total Costs SRN Reconciliation Model Dec 2020 SRN Bioresources Revenue Reconciliation Model Dec 2020 SRN Cost Of New Debt Indexation Model Dec 2020 SRN Developer Services Reconciliation Model SRN Gearing Outperformance Sharing Mechanism Mar 2023 SRN Land Sales Model Dec 2020 SRN PR24 Revenue Adjustments Feeder Model SRN Residential Retail Reconciliation Model De c SRN RFI Model SRN RPI CPIH Wedge True Up Model Dec 2020 SRN Water Trading Incentive Model Dec 2020 Tax Reconciliation Tool Dec 2020

SRN23 Regional Wages SRN22 Network and WTW Growth SRN21 Advanced Digestion SRN20 Coastal Population SRN24 Meter Replacement

SRN PR24 Financial Model

SRN13 Reputation, Trust and Transparency SRN14 Customer Insight SRN15 Cost and Option Methodology SRN16 Real Price Effects Frontier Shift SRN17 Direct Procurement for Customers and Alternative Delivery SRN18 Performance Commitment Methodologies SRN19 Botex SRN36 Bioresources Strategy SRN38 Water Industry National Environment Programme SRN46 Net Zero Carbon SRN47 Resilience in the Round SRN48 Operational Resilience SRN54 Innovation SRN55 Affordability Model Methodology SRN56 Deliverability SRN57 Risk SRN58 Uncertainty Mechanisms SRN59 Past Performance (PR19 Reconciliation Mechanisms) SRN60 Financeability SRN61 Cost of Equity SRN62 Cost of Debt SRN63 Executive Pay and Dividend Policies SRN64 Cost of Capital

SRN25 Supply Resilience Enhancement Programme SRN26 Water Resources - Supply SRN27 Water Resources - Demand SRN28 Water Resources - Smart metering SRN29 Water resources Strategic Resource Options SRN30 Raw Water Deterioration SRN31 Lead SRN32 Reservoir Safety SRN33 WINEP - Supporting Water Abstraction SRN34 Network and Information Systems SRN35 Security and Emergency Measures Direction  SRN37 Industrial Emissions Directive SRN39 WINEP - Enhancing Waste Treatment SRN40 WINEP - Storm Overflows SRN41 WINEP - Monitoring SRN42 WINEP - Wider Environmental Enhancement SRN43 WINEP - Bioresources Cake Storage SRN44 Wastewater Growth SRN45 First Time Sewerage SRN49 Resilience - Power SRN50 Resilience - Infiltration SRN51 Resilience - Heat SRN52 Resilience - Flooding SRN53 Resilience - Coastal

SRN Quality and ambition assessment checklist

SRN PR24 Bill Waterfall Model

SRN RoRE Model RR30b without Uncertainty Mechanisms Impact SRN RoRE Model with Uncertainty Mechanisms Impact

You might also be interested in...

Your water, your say.

Here you can find a recap of our latest 'Your water, Your Say' meeting, in which we consulted with our customers over our Business Plan.

Our commitment on executive pay and dividends

Within our Business Plan 2025–30 we have made commitments to link executive pay and the payment of shareholder dividends to stretching customer and environmental targets set by our regulator.

Saudi Arabia's Neom is looking to fill 262 job vacancies. The roles show just how futuristic the megacity could be.

  • Saudi Arabia's sprawling megacity, Neom, is billed as a chance to live in the "new future."
  • Officials want to fill 262 vacancies. The unusual roles show what it will take to run the city.
  • The responsibilities for one role involve creating a cheetah management plan. 

Insider Today

Saudi Arabia is pushing ahead with its ambitious plans for Neom, a futuristic metropolis spread across 26,500 km² in the northwestern region of Tabuk.

First announced in 2017, Neom is the flagship project of Crown Prince Mohammed bin Salman's Vision 2030 — an initiative to diversify Saudi Arabia's economy and reduce its reliance on oil revenues.

If construction goes to plan, Neom will include Oxagon, an octagonal port city; Sindalah, a luxury island resort; Trojena, a ski and adventure resort; and a tourism hub in the Gulf of Aqaba.

But the centerpiece of Neom is The Line — a planned zero-carbon city of two huge mirrored skyscrapers that extend 170 km across Tabuk.

Officials say Neom will be a "cognitive city." The idea is similar to a smart city, but expands on the concept. In this case, the idea is to use tech such as AI and robotics to provide an optimum experience for residents.

But once — or if — Neom is finally up and running, it will require a whole slate of unusual jobs to fulfill its vision as a revolutionary city.

Recruitment is already underway.

"Join us on a journey of visionary minds where you seek to understand, embrace culture, make a difference, and create a legacy," the project's jobs board invites prospective candidates.

There were 262 vacancies on Neom's website at the time of writing. Some would be common in any city planning project: construction manager, engineer, digital marketing web ops, and, maybe at a stretch, golf course design manager.

Other roles required to run Neom suggest just how futuristic, and perhaps a little dystopian, the city could be.

Tech services and system manager

Though it sounds like a standard tech job, this role is a managerial position for the NEOM Community School. Candidates for Arabic and Islamic teachers, music teachers, and an "individuals and societies teacher" are also wanted for the city's wide-ranging education system.

The school is part of the wider Neom U project, a vast education arm that appears to be crucial to the city's vision as a hub of research and innovation.

Neom is also searching for someone to fill of " head of student attraction role."

Job responsibilities include "ensuring that Neom is considered to be the most attractive place to live and work" and preparing the "brightest young minds" for careers within Neom.

Director of personalized health

Officials say The Line aims to prioritize its citizens' health and well-being over transportation and infrastructure and it will "harness innovative technology" to do so.

Related stories

The personalized health director is expected to play a crucial role in delivering those promises by "steering and defining Neom's strategy for integrating genetics into personalized healthcare."

The job description says genetic data will be used to pinpoint health risks and develop health interventions.

It's unclear whether providing your genetic data will be a requirement for living in Neom. However, some experts have raised ethical issues about the plans , warning that Neom could become part of a sweeping surveillance program.

Water mobility station professional

Advanced, zero-emission transport systems are core to Neom's strategy; and the project's waterside estates, Oxagon and Sindalah, are planned to be equally futuristic.

The water mobility station professional is a role on offer for those willing to oversee the smooth running of Neom's "water mobility station," or in other words, boat services.

While this job doesn't seem to differ that much from traditional marina management, you'll need to speak fluent Arabic and English and be prepared to handle autonomous, futuristic vessels.

Aquaculture fish laboratory and biosecurity professional

Not a job that most cities deem to be a requirement, the aquaculture fish laboratory and biosecurity professional was one of the more unexpected roles on offer at Neom.

The chosen candidate will control and operate the fish laboratory, ensuring high standards of fish welfare and supporting surveillance and investigation activities into fish health and disease control.

The role falls in line with Neom's sustainability ambitions, where humanity progresses without damaging the health of the planet.

Plus, a thriving fish population would also support diving tourism. Developers have said they want the island resort Sindalah to act as an "exclusive gateway to the stunning Red Sea."

Lead rewilding

Another job that highlights Neom's supposed ecological considerations is lead rewilding .

This job requires someone willing to get involved in Neom's "trophic rewilding strategy." They will help build wildlife corridors, monitor species, and conduct vegetation assessments in order to "address historical degradation that left the land in a desolated state."

Perhaps the best job offered at Neom, the lead rewilding hire will develop and implement a cheetah introduction and management plan.

Those with a degree in conservation, ecology, natural sciences, or a related field can step forward.

Despite Neom's proclaimed efforts towards environmental protection, some have criticized the treatment of people who have reportedly been driven from the construction site.

In May 2023, three men from the Howeitat tribe were charged with terrorism and sentenced to death for resisting evictions in the area where Neom is being developed.

Neom officials did not immediately respond to BI's request for comment.

Watch: Filling Cambodian lakes with sand creates pricey new land. It also displaces families.

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SPINN Espresso & Coffee Machine, Smart WiFi Automatic Coffee Maker, Cold Brew & Espresso Machine Combo with Programmable Centrifugal Brewing & Grinder, Water Supply Line Compatible, No Refills, Silver

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SPINN Espresso & Coffee Machine, Smart WiFi Automatic Coffee Maker, Cold Brew & Espresso Machine Combo with Programmable Centrifugal Brewing & Grinder, Water Supply Line Compatible, No Refills, Silver

Purchase options and add-ons, about this item.

  • BARISTA QUALITY AT HOME: Spinn Pro's WiFi-enabled smart coffee machine has super powers and is water supply line compatible - no need to refill. The brilliantly connected coffee maker capable of making bold filter coffee, rich espresso and frothy cold brew
  • AWAKE THE FUTURE: A revolutionary programmable coffee maker with unique centrifugal brewing to unlock intricate coffee flavor profiles and combined with a precision burr grinder that grinds whole coffee beans to a precise consistency seconds before brewing
  • CONTROL WITH YOUR PHONE: The Spinn App lets you instantly brew your coffee from the comfort of your desk or bed, with zero downtime while your cup starts brewing. You can also scan a bag of coffee beans to program its parameters into the coffee maker
  • CUSTOM BREWING: The automatic one-of-a-kind G-force centrifuge blends water and coffee at various speeds to extract different flavor profiles for the best personal coffee drink or brew. A simply revolutionary cold brew maker and coffee machine
  • ZERO WASTE COFFEE: Spinn's automatic coffee maker with grinder uses whole coffee beans instead of disposable filters or pods, meaning no wasted plastic filling up landfills. The used coffee grounds, rich in nitrogen, can be added to your garden

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From the brand

SPINN Coffee & Espresso Machine

At Spinn, the perfect cup of coffee has never been more convenient, versatile, and forward thinking.

Our vision is to build a connected ecosystem for exceptional specialty coffee, elevating in-home coffee experiences. Spinn is more than coffee - it’s a cultural experience connecting people.

What's so different about Spinn Coffee?

Spinn is not your run-of-the-mill coffee making experience. Our patented centrifugal force technology has been carefully crafted to provide optimal flavor extraction levels by combining sensors, innovative engineering, and Wi-Fi connectivity. Your Spinn Machine will provide guilt-free quality coffee and freedom of choice from the convenience of your home.

What can I make with my Spinn Coffee Maker?

You name it! From Espresso to Americano, Lungo to Pour-Over - your Spinn Coffee Maker and Accessories will take over as your personal barista, standing by and ready to make your coffee just the way you like it.

Does the machine only work with whole beans?

Yes, the machine requires roasted whole coffee beans to function. The roasted coffee beans will be ground right before entering the brewing chamber where the Spinning happens for best results.

SPINN Espresso & Coffee Machine, Smart WiFi Automatic Coffee Maker, Cold Brew & Espresso Machine ...

SPINN Coffee Machine

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Product Description

Spinn, coffee, machine, latte, espresso, iced, roast, tea, office,


Spinn can craft rich espressos, bold filter coffees, frothy cold brews, and more, each programmed with exceptional precision and consistency.

Spinn, coffee, machine, maker, singe serve, latte, coffee, iced, kitchen, appliance,

The Spinn cup of coffee is fully extracted and delicious. Light enough to taste all the clarity of the most delicate roasts, while also being able to extract the more bold flavors of a dark roast.

Spinn, coffee, machine, maker, singe serve, latte, coffee, iced, kitchen, appliance,

Spinn makes rich and chocolatey espresso with a delicious layer of crema. By spinning the coffee at 4500 RPM, the espresso becomes the essence of the bean.

spinn, coffee machine, maker, cold brew, latte

A unique features of Spinn is the ability to brew an on demand cup of frothy Cold Brew in 60 seconds. By using the centrifugal brewing method, the cold brew comes out with a creamy texture.

The All-in-One Espresso Maker

Spinn Pro's WiFi-enabled smart coffee machine has super powers and is water supply line compatible - no need to refill. The brilliantly connected coffee maker capable of making bold filter coffee, rich espresso and frothy cold brew

Spinn's automatic coffee maker with grinder uses whole coffee beans instead of disposable filters or pods, meaning no wasted plastic filling up landfills. The used coffee grounds, rich in nitrogen, can be added to your garden.

Spinn Coffee Machine

Spinn Coffee Machine

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Bean to cup coffee made simple!

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Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.

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Customers say

Customers like the taste, options and ease of use of the coffee maker. For example, they mention it produces great flavorful coffee, has many different options for drinks and that it's easy to use. That said, some complain about the size, performance and cleaning. Opinions are mixed on the water capacity.

AI-generated from the text of customer reviews

Customers like the taste of the coffee maker. They say it produces great flavorful coffee, and the espresso really tastes like espresso. Some say it's an excellent coffee maker that makes good coffee in a simple way very cheaply. Overall, customers find it to be the ultimate luxury for coffee lovers.

"... It's terrific . I have to empty the grounds maybe every other day with our rather intense use, but it's no trouble...." Read more

"...Hence, cleaning everything is much simpler. Coffee seems good to me (I am not a coffee nut).-..." Read more

"...We tried a Delonghi Truebrew machine first. Made decent coffee , but was turning into a daily maintenance headache...." Read more

"Part 1This machine makes great coffee . I was so happy with it until I got a message from Spinn saying that I had to run a cleaning cycle...." Read more

Customers like the ease of use of the coffee maker. They mention that it's simple to use, setup is easy and fast, and the app for phone is easy to use. Some appreciate the brilliant automatic design and the much simpler design using centrifugal force to extract.

"... Set up was easy . And it makes great coffee. The espresso really tastes like espresso. Americanos are terrific...." Read more

"...Meet Spinn.Likes:- Love the much simpler design using centrifugal force to extract coffee...." Read more

"...But the coffee is great, the rest of daily needs are really manageable , so we're very happy with the purchase." Read more

"...unparalleled taste and aroma, making every cup a delightful journey for the senses ...." Read more

Customers like the options in the coffee maker. They mention that it has many different options for drinks, and can customize each type of drink to their preference. They appreciate the customization features, and the fact that it makes a very broad range of coffee types.

"...The customization features are really nice !..." Read more

"...My first impression was great. I really enjoy the selection options that are offered on the app, and the taste was excellent...." Read more

"...I think the concept is good , but they haven't worked through the kinks of their product." Read more

"...Love the water line feature. The variety of drinks is great and the app includes recipes.The bad - very fussy about the beans...." Read more

Customers are mixed about the water capacity of the coffee maker. Some mention that the dry coffee grounds, minimal water in the cleanup reservoir, and the auto fill water feature makes it easy to deal with. However, others say that the tray doesn't hold much water, the machine often complains about the tray, and it wouldn't refill. It uses too much coffee, which is a waste.

"...but nobody In support has an answer- same stupid script: beans container too full (happens even half full), beans too oily, did you clean, choose..." Read more

"...It's going to be awesome. The 40 oz water reservoir hasn't been awful , but I know I'll love having it plumbed in...." Read more

"...The drip tray is small and needs emptying often or you need to place a small cup under when not in use, it does periodic cleanings...." Read more

"...Makes a great cup of coffee, is simple to use, and the auto fill water feature makes it easy to deal with...." Read more

Customers are dissatisfied with the performance of the coffee maker. They mention that it has many issues, is unusable, and has basic unreliability. Some say that the machine malfunctions and stops working after 30 days. They also say that it misfeeds beans causing a very weak cup of coffee. Overall, customers are disappointed with the product's performance and recommend looking for a different coffee maker or espresso machine.

"... New error . It had been damaged in shipping, they said. (This is very similar to another reviewer’s experience, apparently.)..." Read more

"...But the coffee is still weak and i am convinced something is wrong with the machine but nobody In support has an answer- same stupid script: beans..." Read more

"...but I hooked up the water line after having it a week or two and it works great ...." Read more

"...Since it is now filled with cleaning fluid and unusable , I suggested that, instead of just sending me the packaging to return it, they send me a new..." Read more

Customers are dissatisfied with the cleaning of the coffee maker. They mention that the cleaning solution is not cheap, the cleaning supplies are expensive, and the indicator doesn't go away after cleaning. They also mention that there is a worm screw that requires cleaning occasionally. Customers also say that the coffee beans and residue in the bean hopper get disgusting fairly easily.

"...A couple days ago, it started complaining I needed to clean it . The cleaning solution is not cheap...." Read more

"...Started to run into random issues. Cleaning it is a pain and drip tray/inside mechanism/post-ground dump gets disgusting fairly easily since it's..." Read more

"...or you need to place a small cup under when not in use, it does periodic cleanings ...." Read more

"...The coffee is great, then simplicity is amazing, and I really appreciate the cleaning process ...." Read more

Customers are dissatisfied with the quality of the coffee maker. They mention that the brewer has stuck, the beans got stuck, and the water pump gave out. The brew basket stopped spinning and the grinder was stuck. The milk frother overflows even when the top is on.

"...It gave an error message and the nice people who help in the app gave me that diagnosis and told me I’d have to send it in...." Read more

"...Faulty power cable, bean stuck (with any beans), random errors that make no sense, clean indicator doesn't away after cleaning, and now drip tray..." Read more

"...The water reservoir needs to be larger. The Spinn flushes itself after every cup and after two mug sized coffee brews you will need to add water...." Read more

"...an engineer, I removed the cover and determined the leak was caused by loose connection at the female coupler. Problem solved...." Read more

Customers are dissatisfied with the size of the coffee maker. They mention that the water tank is pretty small, the coffee bean reservoir is tiny, and the drip tray is too small. They also say that it only makes a small cup of coffee and that the drip pan is too narrow.

"...Anyway, the Galanz was also annoying because its coffee bean reservoir was tiny (6.5 oz)...." Read more

"...Dislikes:- Frother is almost perfect - it's too small . We want to be able to use more milk to froth without constant overflow...." Read more

"...It's been about 1-1/2 months and we're still loving it! The drip tray is small and needs emptying often or you need to place a small cup under when..." Read more

"...The water reservoir needs to be larger . The Spinn flushes itself after every cup and after two mug sized coffee brews you will need to add water...." Read more

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