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How to Grow Your PMU Business in 2023 / PMU Beginner Guide

Happy New Year from Microbeau! As the new year commences, we strongly believe in starting on the right foot. Microbeau highly encourages artists to have a plan in place for the continued growth of your business. Your first objective as an artist should always be to secure more clients over time. PMU artist, business coach, and entrepreneur Sheila Bella recommends artists to set SMART goals for their business in order to help them visualize and roadmap their way to success.   

A SMART goal is an acronym for: Specific, Measurable, Achievable, Relevant, and Time-bound. This will help you keep track of where you want to be in relation to where you are with your goals and plans.   

Specific : Get very detailed with your specific needs. Determine the exact amount of client increase that you want, why you want said clients, and how much income you plan to make from acquiring these clients.   

Measurable: Although you may want to secure a huge client list, it is important to start by thinking on a smaller scale about how to make this achievable.  

Achievable: Asses your current situation and determine whether it is achievable given your current circumstances.  

Relevant: Are you running your business in a way that sets you up for future success with your goals in mind?  

Time-bound: Create a realistic timeline for yourself with regular check points so that you can keep track of your progress and set deadlines for yourself.   

Build A Strong Social Media Presence   

In our current society, it is essential for any business to sustain a healthy online social media presence and ensure that it is exponentially growing over time. The purpose of this is because there is only so much networking and growth you can achieve from word of mouth. Social media is a strong and effective tool in growing business and reaching greater audiences. Now the question is, “How do I grow my social media presence?”  

The first step to growing your business on social media is understanding what you're selling. You must be aware of what you are trying to sell. Are you selling a product or a service, or are you selling both? In any case, you must ensure that any content creation on your social media has a focal point of highlighting and promoting what you are trying to sell.   

Secondly, you must know who you are selling to. Know your niche and create content that caters to what your audience wants to see. According to Sheila, “When you're more specific with whom you're creating content for, you have a greater probability of your content getting more traction and achieving what you want it to do.”  

Investigate your potential audience’s needs. Get into the nitty-gritty of what their immediate needs are, and you will be able to understand how to produce content that will add value to their lives, and in turn, look to you for advice.   

Finally, make a social media plan and stick to it. Although there are many factors that are out of your immediate control when it comes to growing your presence online, the one thing you CAN do is create a strategic plan and abide by it.  

Sheila recommends living by these 8 pillars to ensure growth.  

- Share Your Story  

- Educate  

- Demonstrate  

- Survey Your Audience  

- Behind The Scenes  

- Entertain  

- Inspire  

When you offer your consistency with your followers, you will ensure that you have long term growth.   

The third step in growing your social media is to establish a bond with your clients and followers.  Sheila says, “You should be using DMs to sell on social media and grow your business because it is the best way to connect with your audience and build a trust-filled relationship with them.”  

To establish a relationship with your clients and have them trust you, it’s important to find something to bond with them about.   

Tip 1- You can do this by looking at their profiles and finding things in common that you can chat to them about.   

Tip 2- Another way is to ask them what got them interested in PMU. This is something you can always use as a go-to if you can’t find a subject to relate to.   

Tip 3- Get personal. Relate to people’s emotions and feed into it. Ask people personal questions to get them to open up to you. This will lead to them feeling comfortable with you and placing trust in you.   

Tip 4- Make a template so you can keep your questions and responses organized and standard. This is also useful if you have an assistant or employee running your social media accounts.   

Once you’ve taken all these steps, you’re ready to seal the deal and offer your services. If the person does not seem willing to pay yet, you can offer them a small discount or free offer on a product or service. This will make them feel like you value their needs and are willing to assist them in their situation.   

If your leads did not convert the first time you contacted them, it is important to be open to the possibility of following up with a second message. Although this may be out of your comfort zone, it is essential in the process. Not only does this show commitment to your craft, but it makes the client feel like you value them enough to try for a second time.   

Sheila says, “When you follow up consistently with your leads, you're ensuring they constantly feel cared for by your business. You're exhibiting the kind of care and attention you will give them when they invest in your business!”  

Keep track of your leads over time. There are useful apps that allow you to do this along with store any important information about your conversation or the client that may prove useful in the future. A great tool is the Trello app.    

Keep Learning   

As a PMU artist the key to growing your business is to INVEST IN YOURSELF. You must invest in educating yourself on the latest trends, the best tools, and resources that will help you grow your business over time.   

PMU Tools for Your Success  

If What You’re Looking for is...  

• A wireless device that features a digital display, needle sensing, meanwhile being comfortable and reliable, the Bellar Air  is the device for you.  
• A wireless device that is slim in design and powerful in performance, the Flux Mini is the device for you.   
• A pen-style machine with ultimate precision during linework PMU procedures, the Bellar V2 is the device for you.  
• A wireless, 3.0mm stroke machine with a bigger grip, the Flux S would be a great device for you.   
• A device that has interchangeable strokes, the  Xion S  is the device for you.   
• A small, comfortable PMU device, the Xion Mini is the device for you.   
• Needles that feature a slim, tapered cartridge design and offer maximum visibility and pixel-perfect precision, then the Vertix Needles  are for you.   
• Comprehensive PMU pigment sets with a range of colors that meet all your needs for that technique, then Evenflo Colours are for you.   

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​Introduction

Finance is a rather recent specialization in field of business administration at large. But the importance of financial jobs in most organizations, financial markets and economy in general, has brought finance as a specialization to be included in many colleges of administration. At the same time, the complexity of the relations among the banking sector, financial markets and insurance companies, has highlighted the need for graduates who can handle these complexities, in order to secure investments in the best way possible.

Program content

The BA in Business Administration (Finance) focuses on graduating students who can understand and operate in an environment which is governed by the complexities of relations among various financial institutions. The academic plan of the program covers administrative skills as well as different dimensions of financial quantitative methods and instruments. The study plan covers all the dimensions of financial resources and investment, which leads to high returns for investors and appropriators, and hence to the overall economy of KSA. The academic plan covers the knowledge domains and the skills needed for graduates to understand the financial systems and activities of financial markets and banks. Consequently, the program produces an all rounded graduate capable of taking the best financial and investment decision in a given situation. In addition to academic competencies, the academic plan caters for practical skills through training in case studies incorporated with most courses, employing a variety of teaching and evaluation strategies. The program has 130 credit hours distributed over university and college requirements, core courses and electives.

Program Information

Program objectives

The BA in Business Administration (Finance) aims at preparing a specialized workforce and developing the skills and competencies needed for meeting the requirements of the job market in both public and private sectors.

Take decisions about financial matters (e.g. financing and/or investing in projects and business ventures), which consolidates the value and position of the employer's organization.

Plan and predict financial short-term and long-term needs.

Evaluate investment projects through measuring risks and returns which are essential for investment decisions.

Analyze and evaluate financial records for financial organizations.

Utilize up-to-date methods in evaluating financial matters.

Understand market trends.

Draw and execute financial plans.

Manage financial portfolios and evaluate their returns.

Justification for offering BA in Business Administration

The following reasons and needs justify offering the program:

A. The importance of administrative jobs in any organization.

B. The continuous demands of the job market for administrative jobs.

C. The Kingdom's need for national administrative workforce.

D. The large number of applicants to specialize business administration.

Employment opportunities

The BA in Business Administration (Finance) prepares graduates to work in a wide variety of jobs in both public and private sectors.

Financial director

Financial researcher

Financial consultant

Financial analyst

Financial mediator (financial agencies)

Summary of Program Requirements

University Requirements

College Requirements

Finance Department Requirements

Concentration Requirement (Only one concentration must be chosen)

Finance concentration.

E-commerce Concentration

Accounting Concentration

Administration Concentration

First Year Semester 1

First Year Semester 2

Second Year Semester 3

Second Year Semester 4

Third year Semester 5

Third year Semester 6

Forth Year Semester 7

Forth Year Semester 8

(Finance) Concentration - Finance Program

(Business Administration) Concentration - Finance Program

(Accounting) Concentration - Finance Program

(E-commerce) Concentration - Finance Program

(Finance) Concentration - Other Program

Brief Description

The internship ​provides qualified students with an opportunity to receive professional training and experience in an actual work environment. ​ This Internship is an ongoing seminar between the student, the faculty member and the employment supervisor. ​It involves an Internship Application and Learning Agreement, periodic meetings with the faculty representative, professional experience at a level equivalent to other senior-level courses and submission of material as established in the Internship Application.

Semester 8 (10 weeks).

Time Allocation and Scheduling Arrangement

One semester after completing 90 credit hours of the study plan.

Number of Credit Hours

6 credit hours.

Intended Learning Outcomes

To apply academic learning to workplace practices.

To practice and develop professional skills, such as oral, written, and interpersonal communications.

To use technology and analytical tools related to the field.

To understand and apply the working team requirements.

To examine one's own aptitudes toward work in the field of Finance and to consider which aspects of Finance best match one's own interests. ​

Assessment Procedures

40 % for internship activities (assigned by the on-training supervisor).

30 % for the apprehension and the assiduity of the student (assigned by the academic supervisor).

30 % for the substance and the style of the training report (assigned by the department)​.

To view the collaborative training program

To view more details about the cooperative training program Click here

To view the general guidelines of the cooperative training program​ Click here

Field Experience Training Guide Click here

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Course Descriptions Click here

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