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Using the SWOT Framework in the Healthcare Sector

By: Arthur A. Daemmrich

Analyzing an organization using the strengths, weaknesses, opportunities, and threats (SWOT) framework generates crucial insights for decisions on major new initiatives. For example, when considering…

  • Length: 7 page(s)
  • Publication Date: May 24, 2016
  • Discipline: General Management
  • Product #: W16448-PDF-ENG

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Analyzing an organization using the strengths, weaknesses, opportunities, and threats (SWOT) framework generates crucial insights for decisions on major new initiatives. For example, when considering an acquisition or launching a new product or service, a SWOT analysis can raise warnings about customer sensitivities or gaps in expertise; alternatively, it can reveal new lines of business and unmet needs that may lead to new business opportunities. A SWOT analysis also serves as a typical first step in a broader strategic planning process. This technical note focuses on the use of a SWOT analysis in the healthcare sector, including recommendations for key questions to ask when initiating a SWOT analysis and advice for arranging information in a way that supports strategic decision-making. The SWOT approach has gained importance in the healthcare sector in recent years due to both market and policy shifts. Healthcare is a site for major reform as policy-makers seek to reduce costs and encourage innovation. Across the developed world and in many developing countries, better strategic decision-making is essential to healthcare providers and finance organizations as they care for ageing populations, seek to reduce the impacts of lifestyle-related diseases such as obesity, and work to manage expenses associated with treating chronic diseases.

Arthur Daemmrich is affiliated with Smithsonian Institution.

Learning Objectives

Students can make use of the SWOT framework to analyze healthcare organizations, especially hospitals. Applying the SWOT framework prepares students for strategic planning that identifies strength-opportunity strategies, strength-threat strategies, weakness-opportunity strategies, and weakness-threat strategies.

May 24, 2016

Discipline:

General Management

Geographies:

Canada, United States

Industries:

Healthcare service industry

Ivey Publishing

W16448-PDF-ENG

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swot analysis in strategic planning pdf

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Are You Doing the SWOT Analysis Backwards?

  • Laurence Minsky

swot analysis in strategic planning pdf

Don’t worry about strengths and weaknesses until you’ve identified opportunities and threats.

The SWOT analysis is a recognized tool to identify an organization, department, product, or service’s strengths, weaknesses, opportunities, and threats. Yet, despite the tool’s wide use, it’s often conducted ineffectively, making the analysis less than insightful with no clear path to action. Part of the problem lies in focusing on internal factors — strengths and weaknesses — first. But by turning it on its head, you can conduct a better analysis that can result in more actionable strategic recommendations. First, gather an inventory of relevant environmental conditions — the threats and opportunities. Next, explore internal strengths and weaknesses. Finally, generate recommendations using this simple sentence: “Given the condition of [external factor], our ability to [internal factor] leads to our recommendation that we [recommendation].” By looking at the external conditions first and internal internal attributes second, you will generate a better set of clear-cut and supported ideas for moving forward.

There are few tools more ubiquitous in management, marketing, and other key business functions than the SWOT analysis: It involves listing the strengths, weaknesses, opportunities, and threats facing your firm, division, functional area, or other aspects of your organization, products, or services. The results of a SWOT analysis can be (and almost always are) presented simply as a 2 x 2 grid, with one dimension representing the internal versus external factors, and the other depicting positive versus negative valence.

swot analysis in strategic planning pdf

  • LM Laurence Minsky is an Associate Professor at  Columbia College Chicago. His most recent books include Global Brand Management , The Activation Imperative , and Audio Branding .
  • DA David Aron  is Professor of Marketing and Director of Graduate Programs at Dominican University . A frequent conference presenter, his research on consumer satisfaction and marketing pedagogy has been widely published in academic journals.

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SWOT Analysis - An Instrument for Strategic Planning - A Case Study

Profile image of Poornima Charantimath

Abstract: SWOT (acronym for ‘Strengths, Weakness, Opportunities and Threats) is an instrument for analysis and evaluating various aspects of the functioning of an organisation. It is a tool that not only generates the data regarding the internal functioning of an organisation but also helps to outline the future course of action for its growth and development. While ‘Strengths’ and ‘Weaknesses’ will help to realise the data on internal functioning, analysis of ‘Opportunities’ and ‘Threats’ depicts the external factors that impinge upon its present day working. SWOT can also influence the decisions on the future prospects and plan of action of an organisation. Thus while it evaluates existing situation in an organisation, it is also futuristic. It shows the road that an organisation can take and the difficulties and problems it is likely to face in its march towards growth and development. Thus this is a tool many organisations use for strategic planning as well. The present paper describes the different steps to carryout SWOT analysis of an educational institution with a case study of a rural engineering college. The paper puts forward major recommendations in the form of strategic actions for bringing about significant quality improvements for making an engineering college more efficient, effective and responsive. Keywords: Strategic Planning, SWOT Analysis.

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A developing country like India, which is on path of modern economic growth through structure transformation of the economy. Tourism is the practice of travelling for pleasure or the business of offering information, accommodations, transportation and other services to tourists. This word was first documented between 1805 and 1815. Tourism is an activity done by an individual or a group of individuals, which leads to a motion from a place to another. From a country to another for performing a specific task, or it is a visit to a place or several places in the purpose of entertaining which leads to an awareness of other civilizations and cultures, also increasing the knowledge of countries, cultures, and history. Tourism has a direct impact on the national revenue for all touristic countries, it creates work opportunities, industries, and several investments to serve and raise nations performance and cultures, also distributes their history, civilization, and traditions. It has the highest number of national protected monuments in India, at 507. The present study has carried for the purpose of understanding of growth of tourism, SWOT analysis of tourism industry in Vijayapur and factors impact of tourism on economic development of Vijayapur District, Karnataka State. The sources of information had been collected from secondary and primary data. The primary data had collected through a set questionnaire from 150 respondents included domestic and foreign tourists during 2016. The data has analyzed and interpreted with the help of statistical techniques. The study has found some of the challenges and potentialities of tourism entrepreneurship in Vijayapur District, 2016. The study was concluded that the tourism destiny is a vital arena of service and hospitality industry, which attracts and enhance worth of tourism destinations in Karnataka State.

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  1. 26 Powerful SWOT Analysis Templates & Examples

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COMMENTS

  1. PDF SWOT Analysis

    SWOT AnAlySiS As a manager, your role in any strategic planning is likely to involve providing operational data to help assess the internal capabilities, and (depending on your job function) you may also be asked to provide market intelligence. The completion of a SWOT analysis should help you to decide which market segments

  2. SWOT analysis applications: An integrative literature review

    Panagiotou, 2003). After the 1960s, the SWOT analysis was used by numerous researchers and scholars of strategic planning. In the 1980s, the SWOT analysis was extensively reintroduced (Hadighi & Mahdavi, 2011; Wernerfelt, 1984). Hoskisson et al. (1999) stated that SWOT had become a dominant framework in the field of strategic management in the ...

  3. PDF SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)

    A SWOT analysis is a strategic planning tool that helps a business entity identify their strengths and weaknesses, as well as opportunities and threats that may exist in a specific business situation. A SWOT analysis is most commonly used as part of a sales or marketing plan, but it is also a good tool for agile teams to use as a starting point for

  4. PDF Performing a SWOT Analysis

    1. Establish the objectives. The first step in any management project is be clear about what you are doing and why. The purpose of conducting a SWOT analysis may be wide or narrow, general or specific - anything from getting staff to think about and understand the business better, to re-thinking a strategy or the overall direction of the business.

  5. (PDF) SWOT Analysis & Its Importance In Strategic Management

    SWOT stands for strengths, weaknesses, possibilities and threats. A SWOT evaluation is important to strategic planning in figuring out key inner and outside impacts which can be liable for your ...

  6. PDF SWOT (Strengths, Weaknesses, Opportunities, Threats) Analysis ...

    SWOT analysis is "useful for evaluating the options and making more informed decisions during ... SWOTs are a generic tool that can be useful throughout the NPD process when focusing on a relevant strategic question. V . ... (the current design or project plan) to determine if, at each step of the chain, you have what you need to create the ...

  7. (Pdf) Swot Analysis As a Tool for Strategic Management and An

    SWOT analysis is an acronym for strengths, weaknesses, opportunities, and threats and is a structured planning method that evaluates those four elements of a project or business venture.

  8. (PDF) SWOT ANALYSIS: A THEORETICAL REVIEW

    SWOT analysis is a strategic planning and management technique proposed by American management scientist Albert Humphrey in the early 1960s (Hill & Westbrook, 1997). The term SWOT represents four ...

  9. PDF Strategic Planning SWOT Analysis

    University strengths, weaknesses, opportunities and threats (SWOT Analysis) were identified by members of University Strategic Goals and Priorities Committee (USGPC) during a brainstorming session in January, 2004. Administrators, faculty, and students reviewed the analysis and provided input during the President's retreat this summer.

  10. PDF How to Conduct A SWOT Analysis

    SWOT Analysis is... A tool for auditing an organization and its environment First stage of planning; helps to focus on key issues Role of SWOT is to take the information from the environmental scan and separate it into internal and external issues. Once this is completed, SWOT determines if the information indicates something that will assist ...

  11. Using the SWOT Framework in the Healthcare Sector

    A SWOT analysis also serves as a typical first step in a broader strategic planning process. This technical note focuses on the use of a SWOT analysis in the healthcare sector, including recommendations for key questions to ask when initiating a SWOT analysis and advice for arranging information in a way that supports strategic decision-making.

  12. PDF How to write a strategic plan

    Goals, Priorities and Strategies. Outlines the goals, priorities, and strategies to meet the mission. 3 -4 overarching goals aligned with mission. Priorities, activities, objectives, strategies are in more depth, have more specificity - each goal could have a few different objectives / strategies associated with it.

  13. What Is A SWOT Analysis? An Explanation With Examples

    A SWOT analysis is a high-level strategic planning model that helps organizations identify where they're doing well and where they can improve, both from an internal and an external perspective. SWOT is an acronym for "Strengths, Weaknesses, Opportunities, and Threats.". ‍. SWOT works because it helps you evaluate your business by ...

  14. PDF STRATEGIC PLANNING Guide for Managers

    How to conduct a SWOT analysis A simple SWOT analysis can be carried out during a team retreat or strategic planning session with a facilitator leading discussion and collecting views at the session based on some pre-work. A more comprehensive analysis involves formally surveying a leadership team, staff, business

  15. PDF Complete Guide to Strategic Planning

    Complete Guide to Strategic Planning - ASU Mid-South

  16. (PDF) Strategic Planning & SWOT Analysis

    Download Free PDF. View PDF. SWOT Analysis - An Instrument for Strategic Planning - A Case Study. Gomatesh M Ravanavar, Poornima Charantimath. Abstract: SWOT (acronym for 'Strengths, Weakness, Opportunities and Threats) is an instrument for analysis and evaluating various aspects of the functioning of an organisation.

  17. Determination of Business Strategies Using SWOT Analysis; Planning and

    2. Definition of the SWOT Analysis The SWOT framework involves a list of factors that affect the business objective and performance internally and externally. Opportunities and threats are posed by the external environment whereas strengths and weaknesses are related to internal issues. Businesses use SWOT analysis as a strategic planning

  18. The origins of SWOT analysis

    Under Root, Stewart worked closely with Lockheed's administrative committee and co-created Lockheed's first master plan (LMP I) in 1952 (Hibbart and Root, 1956, p. 8; Root and Steiner, 1956, 1958). 3 'The Lockheed Master Plan brings a comprehensive, coordinated, and uniform picture of the present and future business of the corporation as a whole to those who must operate the business ...

  19. (PDF) What's SWOT in strategic analysis?

    Environmental analysis is a critical part of the strategic management planning process. The SWOT (Strengths, Weaknesses, Opportunities, Threats) framework is proposed by many as an analytical tool ...

  20. SWOT Analysis Explained

    A SWOT analysis is a framework used in a business's strategic planning to evaluate its competitive positioning in the marketplace. The analysis looks at four key characteristics that are ...

  21. (PDF) STRATEGIC PLANNING AND SWOT ANALYSIS

    SWOT analysis is a precursor to strategic planning and is performed by a panel of experts who can assess the organization from a critical perspective (Gibis et al. 2001). his panel could comprise senior leaders, board members, employees, medical staf, patients, community leaders, and technical experts.

  22. Are You Doing the SWOT Analysis Backwards?

    February 23, 2021. 1973/Getty Images. Summary. The SWOT analysis is a recognized tool to identify an organization, department, product, or service's strengths, weaknesses, opportunities, and ...

  23. (PDF) SWOT Analysis

    SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses/Limitations, Opportunities, and Threats involved in an organisation. It involves specifying the objectives of the organization identifying the internal and external factors that are favorable and unfavorable to achieve those objectives.