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Blog Marketing What is a Marketing Plan & How to Create One [with Examples]

What is a Marketing Plan & How to Create One [with Examples]

Written by: Sara McGuire Oct 26, 2023

Marketing Plan Venngage

A marketing plan is a blueprint that outlines your strategies to attract and convert your ideal customers as a part of your customer acquisition strategy . It’s a comprehensive document that details your:

  • Target audience:  Who you’re trying to reach
  • Marketing goals:  What you want to achieve
  • Strategies and tactics:  How you’ll reach your goals
  • Budget:  Resources you’ll allocate
  • Metrics:  How you’ll measure success

In this article, I’ll explain everything you need to know about creating a marketing plan . If you need a little extra help, there are professionally designed marketing plan templates that’ll make the process much easier. So, let’s ditch the confusion and get started!

Click to jump ahead:

What is a marketing plan?

How to write a marketing plan .

  • Marketing plan v.s. business plan
  • Types of marketing plans

9 marketing plan examples to inspire your growth strategy

Marketing plan faqs.

A marketing plan is a report that outlines your marketing strategy for your products or services, which could be applicable for the coming year, quarter or month.  

Watch this quick, 13-minute video for more details on what a marketing plan is and how to make one yourself:

Typically, a marketing plan includes:

  • An overview of your business’s marketing and advertising goals
  • A description of your business’s current marketing position
  • A timeline of when tasks within your strategy will be completed
  • Key performance indicators (KPIs) you will be tracking
  • A description of your business’s target market and customer needs
  • A description of how you will measure the performance of the strategy

For example, this marketing plan template provides a high-level overview of the business and competitors before diving deep into specific goals, KPIs and tactics:

Orange Content Marketing Plan Template

Learning how to write a marketing plan forces you to think through the important steps that lead to an effective marketing strategy . And a well-defined plan will help you stay focused on your high-level marketing goals.

With Venngage’s extensive catalog of marketing plan templates , creating your marketing plan isn’t going to be hard or tedious. In fact, Venngage has plenty of helpful communications and design resources for marketers. If you’re ready to get started, sign up for  Venngage for Marketers   now. It’s free to register and start designing.

Venngage for Marketers Page Header

Whether you’re a team trying to set smarter marketing goals, a consultant trying to set your client in the right direction, or a one-person team hustling it out, Venngage for Marketers helps you get things done.

As mentioned above, the scope of your marketing plan varies depending on its purpose or the type of organization it’s for.

For example, you could create a marketing plan that provides an overview of a company’s entire marketing strategy or simply focus on a specific channel like SEO, social media marketing, content marketing and more, like in this example:

content marketing plan template

A typical outline of a marketing plan includes:

  • Executive summary
  • Goals and objectives
  • User personas
  • Competitor analysis/SWOT analysis
  • Baseline metrics
  • Marketing strategy
  • Tracking guidelines

Below you will see in details how to write each section as well as some examples of how you can design each section in a marketing plan.

Let’s look at how to create a successful marketing plan (click to jump ahead):

  • Write a simple executive summary
  • Set metric-driven marketing goals
  • Outline your user personas
  • Research all of your competitors
  • Set accurate key baselines & metrics
  • Create an actionable marketing strategy
  • Set tracking or reporting guidelines

1. Write a simple executive summary

Starting your marketing plan off on the right foot is important. You want to pull people into your amazing plan for marketing domination. Not bore them to tears.

Creative Marketing Plan Executive Summary

One of the best ways to get people excited to read your marketing plan is with a well-written executive summary. An executive summary introduces readers to your company goals, marketing triumphs, future plans, and other important contextual facts.

Standard Business Proposal Executive Summary

Basically, you can use the Executive Summary as a primer for the rest of your marketing plan.

Include things like:

  • Simple marketing goals
  • High-level metrics
  • Important company milestones
  • Facts about your brand
  • Employee anecdotes
  • Future goals & plans

Try to keep your executive summary rather brief and to the point. You aren’t writing a novel, so try to keep it under three to four paragraphs.

Take a look at the executive summary in the marketing plan example below:

Content Marketing Proposal Executive Summary

The executive summary is only two paragraphs long — short but effective.

The executive summary tells readers about the company’s growth, and how they are about to overtake one of their competitors. But there’s no mention of specific metrics or figures. That will be highlighted in the next section of the marketing plan.

An effective executive summary should have enough information to pique the reader’s interest, but not bog them down with specifics yet. That’s what the rest of your marketing plan is for!

The executive summary also sets the tone for your marketing plan. Think about what tone will fit your brand ? Friendly and humorous? Professional and reliable? Inspiring and visionary?

2. Set metric-driven marketing goals

After you perfect your executive summary, it’s time to outline your marketing goals.

(If you’ve never set data-driven goals like this before, it would be worth reading this growth strategy guide ).

This is one of the most important parts of the entire marketing plan, so be sure to take your time and be as clear as possible. Moreover, optimizing your marketing funnel is key. Employing effective funnel software can simplify operations and provide valuable customer insights. It facilitates lead tracking, conversion rate analysis, and efficient marketing optimization .

As a rule of thumb, be as specific as possible. The folks over at  VoyMedia  advise that you should set goals that impact website traffic, conversions, and customer success — and to use real numbers.

Avoid outlining vague goals like:

  • Get more Twitter followers
  • Write more articles
  • Create more YouTube videos (like educational or Explainer videos )
  • Increase retention rate
  • Decrease bounce rate

Instead, identify  key performance metrics  (KPI) you want to impact and the percentage you want to increase them by.

Take a look at the goals page in the marketing plan example below:

Creative Marketing Plan Goals

They not only identify a specific metric in each of their goals, but they also set a timeline for when they will be increased.

The same vague goals listed earlier become much clearer when specific numbers and timelines are applied to them:

  • Get 100 new Twitter followers per month
  • Write 5 more articles per week
  • Create 10 YouTube videos each year
  • Increase retention rate by 15% by 2020
  • Decrease bounce rate by 5% by Q1
  • Create an online course  and get 1,000 new leads
  • Focus more on local SEO strategies
  • Conduct a monthly social media report to track progress

You can dive even deeper into your marketing goals if you want (generally, the more specific, the better). Here’s a marketing plan example that shows how to outline your growth goals:

Growth Goals Roadmap Template for a Marketing Plan

3. Outline your user personas

Now, this may not seem like the most important part of your marketing plan, but I think it holds a ton of value.

Outlining your user personas is an important part of a marketing plan that should not be overlooked.

You should be asking not just how you can get the most visitors to your business, but how you can get the right visitors.

Who are your ideal customers? What are their goals? What are their biggest problems? How does your business solve customer problems?

Answering these questions will take lots of research, but it’s essential information to get.

Some ways to conduct user research are:

  • Interviewing your users (either in person or on the phone)
  • Conducting focus groups
  • Researching other businesses in the same industry
  • Surveying your audience

Then, you will need to compile your user data into a user persona  guide.

Take a look at how detailed this user persona template is below:

Persona Marketing Report Template

Taking the time to identify specific demographic traits, habits and goals will make it easier for you to cater your marketing plan to them.

Here’s how you can create a user persona guide:

The first thing you should add is a profile picture or icon for each user persona. It can help to put a face to your personas, so they seem more real.

Marketing Persona

Next, list demographic information like:

  • Identifiers
  • Activities/Hobbies

The user persona example above uses sliding scales to identify personality traits like introversion vs. extroversion and thinking vs. feeling. Identifying what type of personality your target users tend to have an influence on the messaging you use in your marketing content.

Meanwhile, this user persona guide identifies specific challenges the user faces each day:

Content Marketing Proposal Audience Personas

But if you don’t want to go into such precise detail, you can stick to basic information, like in this marketing plan example:

Social Media Plan Proposal Template Ideal Customers

Most businesses will have a few different types of target users. That’s why it’s pertinent to identify and create several different user personas . That way, you can better segment your marketing campaigns and set separate goals, if necessary.

Here’s a marketing plan example with a segmented user persona guide:

Mobile App Market Report

The important thing is for your team or client to have a clear picture of who their target user is and how they can appeal to their specific problems.

Start creating robust user personas using Venngage’s user persona guide .

4. Conduct an extensive competitor analysis

Next, on the marketing plan checklist, we have the competitor research section. This section will help you identify who your competitors are, what they’re doing, and how you could carve yourself a place alongside them in your niche — and ideally, surpass them. It’s something you can learn to do with rank tracking software .

Competitor research is also incredibly important if you are starting a blog .

Typically, your competitor research should include:

  • Who their marketing team is
  • Who their leadership team is
  • What their marketing strategy and strategic marketing plan are (this will probably revolve some reverse-engineering)
  • What their sales strategy is (same deal)
  • Social Media strategy (are they using discounting strategies such as coupon marketing to get conversions)
  • Their market cap/financials
  • Their yearly growth (you will probably need to use a marketing tool like Ahrefs to do this)
  • The number of customers they have & their user personas

Also, take as deep a dive as you can into the strategies they use across their:

  • Blog/Content marketing
  • Social media marketing
  • SEO Marketing
  • Video marketing
  • And any other marketing tactics they use

Research their strengths and weaknesses in all parts of their company, and you will find some great opportunities. Bookmark has a great guide to different marketing strategies for small businesses  if you need some more information there.

You can use this simple SWOT analysis worksheet to quickly work through all parts of their strategy as well:

Competitive SWOT Analysis

Click the template above to create a SWOT chart . Customize the template to your liking — no design know-how needed.

Since you have already done all the research beforehand, adding this information to your marketing plan shouldn’t be that hard.

In this marketing plan example, some high-level research is outlined for 3 competing brands:

Content Marketing Proposal Competitive Research

But you could take a deeper dive into different facets of your competitors’ strategies. This marketing plan example analyses a competitor’s content marketing strategy:

Competitor-Analysis-Content-Marketing-Plan-Template

It can also be helpful to divide your competitors into Primary and Secondary groups. For example, Apple’s primary competitor may be Dell for computers, but its secondary competitor could be a company that makes tablets.

Your most dangerous competitors may not even be in the same industry as you. Like the CEO of Netflix said, “Sleep is our competition.”

5. Set accurate key baselines & metrics

It’s pretty hard to plan for the future if you don’t know where your business stands right now.

Before we do anything at Venngage, we find the baselines so we can compare future results to something. We do it so much it’s almost like second nature now!

Setting baselines will allow you to more accurately track your progress. You will also be able to better analyze what worked and what didn’t work, so you can build a stronger strategy. It will definitely help them clearly understand your goals and strategy as well.

Here’s a marketing plan example where the baselines are visualized:

Social Media Marketing Proposal Success Metrics

Another way to include baselines in your plan is with a simple chart, like in the marketing plan example below:

Simple-Blue-Social-Media-Marketing-Plan

Because data can be intimidating to a lot of people, visualizing your data using charts and infographics will help demystify the information.

6. Create an actionable marketing strategy

After pulling all the contextual information and relevant metrics into your marketing plan, it’s time to break down your marketing strategy.

Once again, it’s easier to communicate your information to your team or clients using visuals .

Mind maps are an effective way to show how a strategy with many moving parts ties together. For example, this mind map shows how the four main components of a marketing strategy interact together:

Marketing Plan Mind Map Template

You can also use a flow chart to map out your strategy by objectives:

Action Plan Mind Map

However you choose to visualize your strategy, your team should know exactly what they need to do. This is not the time to keep your cards close to your chest.

Your strategy section may need to take up a few pages to explain, like in the marketing plan example below:

Creative-Modern-Content-Marketing-Plan-Template

With all of this information, even someone from the development team will understand what the marketing team is working on.

This minimalistic marketing plan example uses color blocks to make the different parts of the strategy easy to scan:

Blue-Simple-Social-Media-Marketing-Plan-Template

Breaking your strategy down into tasks will make it easier to tackle.

Another important way to visualize your marketing strategy is to create a project roadmap. A project roadmap visualizes the timeline of your product with individual tasks. Our roadmap maker can help you with this.

For example, this project roadmap shows how tasks on both the marketing and web design side run parallel to each other:

Simple Product Roadmap Plan Template

A simple timeline can also be used in your marketing plan:

Strategy Timeline Infographic

Or a mind map, if you want to include a ton of information in a more organized way:

Business Strategy Mindmap Template

Even a simple “Next, Now, Later” chart can help visualize your strategy:

3 Step Product Roadmap Template

7. Set tracking or reporting guidelines

Close your marketing plan with a brief explanation of how you plan to track or measure your results. This will save you a lot of frustration down the line by standardizing how you track results across your team.

Like the other sections of your marketing plan, you can choose how in-depth you want to go. But there need to be some clear guidelines on how to measure the progress and results of your marketing plan.

At the bare minimum, your results tracking guidelines should specify:

  • What you plan to track
  • How you plan to track results
  • How often you plan to measure

But you can more add tracking guidelines to your marketing plan if you see the need to. You may also want to include a template that your team or client can follow,  for  client reporting ,  ensure that the right metrics are being tracked.

Marketing Checklist

The marketing plan example below dedicates a whole page to tracking criteria:

SEO Marketing Proposal Measuring Results

Use a task tracker to track tasks and marketing results, and a checklist maker to note down tasks, important life events, or tracking your daily life.

Similarly, the marketing plan example below talks about tracking content marketing instead:

Social Media Marketing Proposal

Marketing plan vs. marketing strategy

Although often used interchangeably, the terms “marketing plan” and “marketing strategy” do have some differences.

Simply speaking, a marketing strategy presents what the business will do in order to reach a certain goal. A marketing plan outlines the specific daily, weekly, monthly or yearly activities that the marketing strategy calls for. As a business, you can create a marketing proposal for the marketing strategies defined in your company’s marketing plan. There are various marketing proposal examples that you can look at to help with this.

A company’s extended marketing strategy can be like this:

marketing strategy mind map

Notice how it’s more general and doesn’t include the actual activities required to complete each strategy or the timeframe those marketing activities will take place. That kind of information is included in a marketing plan, like this marketing plan template which talks about the content strategy in detail:

Content Marketing Proposal

Marketing plan v.s business plan

While both marketing plans and business plans are crucial documents for businesses, they serve distinct purposes and have different scopes. Here’s a breakdown of the key differences:

Business plan is a comprehensive document that outlines all aspects of your business, including:

  • Mission and vision
  • Products or services
  • Target market
  • Competition
  • Management team
  • Financial projections
  • Marketing strategy (including a marketing plan)
  • Operations plan

Marketing plan on the other hand, dives deep into the specific strategies and tactics related to your marketing efforts. It expands on the marketing section of a business plan by detailing:

  • Specific marketing goals (e.g., brand awareness, lead generation, sales)
  • Target audience analysis (detailed understanding of their needs and behaviors)
  • Product:  Features, benefits, positioning
  • Price:  Pricing strategy, discounts
  • Place:  Distribution channels (online, offline)
  • Promotion:  Advertising, social media, content marketing, public relations
  • Budget allocation for different marketing activities
  • Metrics and measurement to track progress and success

In short, business plans paint the entire business picture, while marketing plans zoom in on the specific strategies used to reach your target audience and achieve marketing goals.

Types of marketing plans that can transform your business strategy

Let’s take a look at several types of marketing plans you can create, along with specific examples for each.

1. General marketing strategic plan / Annual marketing plan

This is a good example of a marketing plan that covers the overarching annual marketing strategy for a company:

marketing strategy template marketing plan

Another good example would be this Starbucks marketing plan:

Starbucks marketing plan example

This one-page marketing plan example from coffee chain Starbucks has everything at a glance. The bold headers and subheadings make it easier to segment the sections so readers can focus on the area most relevant to them.

What we like about this example is how much it covers. From the ideal buyer persona to actional activities, as well as positioning and metrics, this marketing plan has it all.

Another marketing plan example that caught our eye is this one from Cengage. Although a bit text-heavy and traditional, it explains the various sections well. The clean layout makes this plan easy to read and absorb.

Cengage marketing plan example

The last marketing plan example we would like to feature in this section is this one from Lush cosmetics.

It is a long one but it’s also very detailed. The plan outlines numerous areas, including the company mission, SWOT analysis , brand positioning, packaging, geographical criteria, and much more.

Lush marketing plan

2. Content marketing plan

A content marketing plan highlights different strategies , campaigns or tactics you can use for your content to help your business reach its goals.

This one-page marketing plan example from Contently outlines a content strategy and workflow using simple colors and blocks. The bullet points detail more information but this plan can easily be understood at a glance, which makes it so effective.

contently marketing plan

For a more detailed content marketing plan example, take a look at this template which features an editorial calendar you can share with the whole team:

nonprofit content marketing plan

3. SEO marketing plan

Your SEO marketing plan highlights what you plan to do for your SEO marketing strategy . This could include tactics for website on-page optimization , off-page optimization using AI SEO , and link building using an SEO PowerSuite backlink API for quick backlink profile checks.

This SEO marketing plan example discusses in detail the target audience of the business and the SEO plan laid out in different stages:

SEO marketing plan example

4. Social media marketing plan

Your social media marketing plan presents what you’ll do to reach your marketing goal through social media. This could include tactics specific to each social media channel that you own, recommendations on developing a new channel, specific campaigns you want to run, and so on, like how B2B channels use Linkedin to generate leads with automation tools and expand their customer base; or like making use of Twitter walls that could display live Twitter feeds from Twitter in real-time on digital screens.

Edit this social media marketing plan example easily with Venngage’s drag-and-drop editor:

social media marketing plan example

5. Demand generation marketing plan

This could cover your paid marketing strategy (which can include search ads, paid social media ads, traditional advertisements, etc.), email marketing strategy and more. Here’s an example:

promotional marketing plan

1. Free marketing plan template

Here’s a free nonprofit marketing plan example that is ideal for organizations with a comprehensive vision to share. It’s a simple plan that is incredibly effective. Not only does the plan outline the core values of the company, it also shares the ideal buyer persona.

business market plan

Note how the branding is consistent throughout this example so there is no doubt which company is presenting this plan. The content plan is an added incentive for anyone viewing the document to go ahead and give the team the green light.

2. Pastel social media marketing campaign template

Two-page marketing plan samples aren’t very common, but this free template proves how effective they are. There’s a dedicated section for business goals as well as for project planning .

Pastel Social Media Marketing Plan Template

The milestones for the marketing campaign are clearly laid out, which is a great way to show how organized this business strategy is.

3. Small business marketing strategy template

This marketing plan template is perfect for small businesses who set out to develop an overarching marketing strategy for the whole year:

Notice how this aligns pretty well with the marketing plan outline we discussed in previous sections.

In terms of specific tactics for the company’s marketing strategy, the template only discusses SEO strategy, but you can certainly expand on that section to discuss any other strategies — such as link building , that you would like to build out a complete marketing plan for.

4. Orange simple marketing proposal template

Marketing plans, like the sample below, are a great way to highlight what your business strategy and the proposal you wan to put forward to win potential customers.

Orange Simple Marketing Proposal Template

5. One-page marketing fact sheet template

This one-page marketing plan example is great for showcasing marketing efforts in a persuasive presentation or to print out for an in-person meeting.

Nonprofit Healthcare Company Fact Sheet Template

Note how the fact sheet breaks down the marketing budget as well as the key metrics for the organization. You can win over clients and partners with a plan like this.

6. Light company business fact sheet template

This one-page sample marketing plan clearly outlines the marketing objectives for the organization. It’s a simple but effective way to share a large amount of information in a short amount of time.

Light Company Business Fact Sheet Template

What really works with this example is that includes a mission statement, key contact information alongside all the key metrics.

7. Marketing media press kit template

This press kit marketing plan template is bright and unmistakable as belonging to the Cloud Nine marketing agency . The way the brand colors are used also helps diversify the layouts for each page, making the plan easier to read.

Marketing Media Press Kit Template

We like the way the marketing department has outlined the important facts about the organization. The bold and large numbers draw the eye and look impressive.

8. Professional marketing proposal template

Start your marketing campaign on a promising note with this marketing plan template. It’s short, sharp and to the point. The table of contents sets out the agenda, and there’s a page for the company overview and mission statement.

Professional Marketing Proposal Template

9. Social media marketing proposal template

A complete marketing plan example, like the one below, not only breaks down the business goals to be achieved but a whole lot more. Note how the terms and conditions and payment schedule are included, which makes this one of the most comprehensive marketing plans on our list.

Checkered Social Media Marketing Proposal Template

What should marketing plans include?

Marketing plans should include:

  • A detailed analysis of the target market and customer segments.
  • Clear and achievable marketing objectives and goals.
  • Strategies and tactics for product promotion and distribution.
  • Budget allocation for various marketing activities.
  • Timelines and milestones for the implementation of marketing strategies.
  • Evaluation metrics and methods for tracking the success of the marketing plan.

What is an executive summary in a marketing plan and what is its main goal?

An executive summary in a marketing plan is a brief overview of the entire document, summarizing the key points, goals, and strategies. Its main goal is to provide readers with a quick understanding of the plan’s purpose and to entice them to read further.

What are the results when a marketing plan is effective?

When a marketing plan is effective, businesses can experience increased brand visibility, higher customer engagement, improved sales and revenue, and strengthened customer loyalty.

What is the first section of a marketing plan?

The first section of a marketing plan is typically the “Executive Summary,” which provides a concise overview of the entire plan, including the business’s goals and the strategies to achieve them.

Now that you have the basics for designing your own marketing plan, it’s time to get started:

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How to Write a Business Plan: Step-by-Step Guide + Examples

Determined female African-American entrepreneur scaling a mountain while wearing a large backpack. Represents the journey to starting and growing a business and needi

Noah Parsons

24 min. read

Updated May 7, 2024

Writing a business plan doesn’t have to be complicated. 

In this step-by-step guide, you’ll learn how to write a business plan that’s detailed enough to impress bankers and potential investors, while giving you the tools to start, run, and grow a successful business.

  • The basics of business planning

If you’re reading this guide, then you already know why you need a business plan . 

You understand that planning helps you: 

  • Raise money
  • Grow strategically
  • Keep your business on the right track 

As you start to write your plan, it’s useful to zoom out and remember what a business plan is .

At its core, a business plan is an overview of the products and services you sell, and the customers that you sell to. It explains your business strategy: how you’re going to build and grow your business, what your marketing strategy is, and who your competitors are.

Most business plans also include financial forecasts for the future. These set sales goals, budget for expenses, and predict profits and cash flow. 

A good business plan is much more than just a document that you write once and forget about. It’s also a guide that helps you outline and achieve your goals. 

After completing your plan, you can use it as a management tool to track your progress toward your goals. Updating and adjusting your forecasts and budgets as you go is one of the most important steps you can take to run a healthier, smarter business. 

We’ll dive into how to use your plan later in this article.

There are many different types of plans , but we’ll go over the most common type here, which includes everything you need for an investor-ready plan. However, if you’re just starting out and are looking for something simpler—I recommend starting with a one-page business plan . It’s faster and easier to create. 

It’s also the perfect place to start if you’re just figuring out your idea, or need a simple strategic plan to use inside your business.

Dig deeper : How to write a one-page business plan

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  • What to include in your business plan

Executive summary

The executive summary is an overview of your business and your plans. It comes first in your plan and is ideally just one to two pages. Most people write it last because it’s a summary of the complete business plan.

Ideally, the executive summary can act as a stand-alone document that covers the highlights of your detailed plan. 

In fact, it’s common for investors to ask only for the executive summary when evaluating your business. If they like what they see in the executive summary, they’ll often follow up with a request for a complete plan, a pitch presentation , or more in-depth financial forecasts .

Your executive summary should include:

  • A summary of the problem you are solving
  • A description of your product or service
  • An overview of your target market
  • A brief description of your team
  • A summary of your financials
  • Your funding requirements (if you are raising money)

Dig Deeper: How to write an effective executive summary

Products and services description

This is where you describe exactly what you’re selling, and how it solves a problem for your target market. The best way to organize this part of your plan is to start by describing the problem that exists for your customers. After that, you can describe how you plan to solve that problem with your product or service. 

This is usually called a problem and solution statement .

To truly showcase the value of your products and services, you need to craft a compelling narrative around your offerings. How will your product or service transform your customers’ lives or jobs? A strong narrative will draw in your readers.

This is also the part of the business plan to discuss any competitive advantages you may have, like specific intellectual property or patents that protect your product. If you have any initial sales, contracts, or other evidence that your product or service is likely to sell, include that information as well. It will show that your idea has traction , which can help convince readers that your plan has a high chance of success.

Market analysis

Your target market is a description of the type of people that you plan to sell to. You might even have multiple target markets, depending on your business. 

A market analysis is the part of your plan where you bring together all of the information you know about your target market. Basically, it’s a thorough description of who your customers are and why they need what you’re selling. You’ll also include information about the growth of your market and your industry .

Try to be as specific as possible when you describe your market. 

Include information such as age, income level, and location—these are what’s called “demographics.” If you can, also describe your market’s interests and habits as they relate to your business—these are “psychographics.” 

Related: Target market examples

Essentially, you want to include any knowledge you have about your customers that is relevant to how your product or service is right for them. With a solid target market, it will be easier to create a sales and marketing plan that will reach your customers. That’s because you know who they are, what they like to do, and the best ways to reach them.

Next, provide any additional information you have about your market. 

What is the size of your market ? Is the market growing or shrinking? Ideally, you’ll want to demonstrate that your market is growing over time, and also explain how your business is positioned to take advantage of any expected changes in your industry.

Dig Deeper: Learn how to write a market analysis

Competitive analysis

Part of defining your business opportunity is determining what your competitive advantage is. To do this effectively, you need to know as much about your competitors as your target customers. 

Every business has some form of competition. If you don’t think you have competitors, then explore what alternatives there are in the market for your product or service. 

For example: In the early years of cars, their main competition was horses. For social media, the early competition was reading books, watching TV, and talking on the phone.

A good competitive analysis fully lays out the competitive landscape and then explains how your business is different. Maybe your products are better made, or cheaper, or your customer service is superior. Maybe your competitive advantage is your location – a wide variety of factors can ultimately give you an advantage.

Dig Deeper: How to write a competitive analysis for your business plan

Marketing and sales plan

The marketing and sales plan covers how you will position your product or service in the market, the marketing channels and messaging you will use, and your sales tactics. 

The best place to start with a marketing plan is with a positioning statement . 

This explains how your business fits into the overall market, and how you will explain the advantages of your product or service to customers. You’ll use the information from your competitive analysis to help you with your positioning. 

For example: You might position your company as the premium, most expensive but the highest quality option in the market. Or your positioning might focus on being locally owned and that shoppers support the local economy by buying your products.

Once you understand your positioning, you’ll bring this together with the information about your target market to create your marketing strategy . 

This is how you plan to communicate your message to potential customers. Depending on who your customers are and how they purchase products like yours, you might use many different strategies, from social media advertising to creating a podcast. Your marketing plan is all about how your customers discover who you are and why they should consider your products and services. 

While your marketing plan is about reaching your customers—your sales plan will describe the actual sales process once a customer has decided that they’re interested in what you have to offer. 

If your business requires salespeople and a long sales process, describe that in this section. If your customers can “self-serve” and just make purchases quickly on your website, describe that process. 

A good sales plan picks up where your marketing plan leaves off. The marketing plan brings customers in the door and the sales plan is how you close the deal.

Together, these specific plans paint a picture of how you will connect with your target audience, and how you will turn them into paying customers.

Dig deeper: What to include in your sales and marketing plan

Business operations

The operations section describes the necessary requirements for your business to run smoothly. It’s where you talk about how your business works and what day-to-day operations look like. 

Depending on how your business is structured, your operations plan may include elements of the business like:

  • Supply chain management
  • Manufacturing processes
  • Equipment and technology
  • Distribution

Some businesses distribute their products and reach their customers through large retailers like Amazon.com, Walmart, Target, and grocery store chains. 

These businesses should review how this part of their business works. The plan should discuss the logistics and costs of getting products onto store shelves and any potential hurdles the business may have to overcome.

If your business is much simpler than this, that’s OK. This section of your business plan can be either extremely short or more detailed, depending on the type of business you are building.

For businesses selling services, such as physical therapy or online software, you can use this section to describe the technology you’ll leverage, what goes into your service, and who you will partner with to deliver your services.

Dig Deeper: Learn how to write the operations chapter of your plan

Key milestones and metrics

Although it’s not required to complete your business plan, mapping out key business milestones and the metrics can be incredibly useful for measuring your success.

Good milestones clearly lay out the parameters of the task and set expectations for their execution. You’ll want to include:

  • A description of each task
  • The proposed due date
  • Who is responsible for each task

If you have a budget, you can include projected costs to hit each milestone. You don’t need extensive project planning in this section—just list key milestones you want to hit and when you plan to hit them. This is your overall business roadmap. 

Possible milestones might be:

  • Website launch date
  • Store or office opening date
  • First significant sales
  • Break even date
  • Business licenses and approvals

You should also discuss the key numbers you will track to determine your success. Some common metrics worth tracking include:

  • Conversion rates
  • Customer acquisition costs
  • Profit per customer
  • Repeat purchases

It’s perfectly fine to start with just a few metrics and grow the number you are tracking over time. You also may find that some metrics simply aren’t relevant to your business and can narrow down what you’re tracking.

Dig Deeper: How to use milestones in your business plan

Organization and management team

Investors don’t just look for great ideas—they want to find great teams. Use this chapter to describe your current team and who you need to hire . You should also provide a quick overview of your location and history if you’re already up and running.

Briefly highlight the relevant experiences of each key team member in the company. It’s important to make the case for why yours is the right team to turn an idea into a reality. 

Do they have the right industry experience and background? Have members of the team had entrepreneurial successes before? 

If you still need to hire key team members, that’s OK. Just note those gaps in this section.

Your company overview should also include a summary of your company’s current business structure . The most common business structures include:

  • Sole proprietor
  • Partnership

Be sure to provide an overview of how the business is owned as well. Does each business partner own an equal portion of the business? How is ownership divided? 

Potential lenders and investors will want to know the structure of the business before they will consider a loan or investment.

Dig Deeper: How to write about your company structure and team

Financial plan

Last, but certainly not least, is your financial plan chapter. 

Entrepreneurs often find this section the most daunting. But, business financials for most startups are less complicated than you think, and a business degree is certainly not required to build a solid financial forecast. 

A typical financial forecast in a business plan includes the following:

  • Sales forecast : An estimate of the sales expected over a given period. You’ll break down your forecast into the key revenue streams that you expect to have.
  • Expense budget : Your planned spending such as personnel costs , marketing expenses, and taxes.
  • Profit & Loss : Brings together your sales and expenses and helps you calculate planned profits.
  • Cash Flow : Shows how cash moves into and out of your business. It can predict how much cash you’ll have on hand at any given point in the future.
  • Balance Sheet : A list of the assets, liabilities, and equity in your company. In short, it provides an overview of the financial health of your business. 

A strong business plan will include a description of assumptions about the future, and potential risks that could impact the financial plan. Including those will be especially important if you’re writing a business plan to pursue a loan or other investment.

Dig Deeper: How to create financial forecasts and budgets

This is the place for additional data, charts, or other information that supports your plan.

Including an appendix can significantly enhance the credibility of your plan by showing readers that you’ve thoroughly considered the details of your business idea, and are backing your ideas up with solid data.

Just remember that the information in the appendix is meant to be supplementary. Your business plan should stand on its own, even if the reader skips this section.

Dig Deeper : What to include in your business plan appendix

Optional: Business plan cover page

Adding a business plan cover page can make your plan, and by extension your business, seem more professional in the eyes of potential investors, lenders, and partners. It serves as the introduction to your document and provides necessary contact information for stakeholders to reference.

Your cover page should be simple and include:

  • Company logo
  • Business name
  • Value proposition (optional)
  • Business plan title
  • Completion and/or update date
  • Address and contact information
  • Confidentiality statement

Just remember, the cover page is optional. If you decide to include it, keep it very simple and only spend a short amount of time putting it together.

Dig Deeper: How to create a business plan cover page

How to use AI to help write your business plan

Generative AI tools such as ChatGPT can speed up the business plan writing process and help you think through concepts like market segmentation and competition. These tools are especially useful for taking ideas that you provide and converting them into polished text for your business plan.

The best way to use AI for your business plan is to leverage it as a collaborator , not a replacement for human creative thinking and ingenuity. 

AI can come up with lots of ideas and act as a brainstorming partner. It’s up to you to filter through those ideas and figure out which ones are realistic enough to resonate with your customers. 

There are pros and cons of using AI to help with your business plan . So, spend some time understanding how it can be most helpful before just outsourcing the job to AI.

Learn more: 10 AI prompts you need to write a business plan

  • Writing tips and strategies

To help streamline the business plan writing process, here are a few tips and key questions to answer to make sure you get the most out of your plan and avoid common mistakes .  

Determine why you are writing a business plan

Knowing why you are writing a business plan will determine your approach to your planning project. 

For example: If you are writing a business plan for yourself, or just to use inside your own business , you can probably skip the section about your team and organizational structure. 

If you’re raising money, you’ll want to spend more time explaining why you’re looking to raise the funds and exactly how you will use them.

Regardless of how you intend to use your business plan , think about why you are writing and what you’re trying to get out of the process before you begin.

Keep things concise

Probably the most important tip is to keep your business plan short and simple. There are no prizes for long business plans . The longer your plan is, the less likely people are to read it. 

So focus on trimming things down to the essentials your readers need to know. Skip the extended, wordy descriptions and instead focus on creating a plan that is easy to read —using bullets and short sentences whenever possible.

Have someone review your business plan

Writing a business plan in a vacuum is never a good idea. Sometimes it’s helpful to zoom out and check if your plan makes sense to someone else. You also want to make sure that it’s easy to read and understand.

Don’t wait until your plan is “done” to get a second look. Start sharing your plan early, and find out from readers what questions your plan leaves unanswered. This early review cycle will help you spot shortcomings in your plan and address them quickly, rather than finding out about them right before you present your plan to a lender or investor.

If you need a more detailed review, you may want to explore hiring a professional plan writer to thoroughly examine it.

Use a free business plan template and business plan examples to get started

Knowing what information to include in a business plan is sometimes not quite enough. If you’re struggling to get started or need additional guidance, it may be worth using a business plan template. 

There are plenty of great options available (we’ve rounded up our 8 favorites to streamline your search).

But, if you’re looking for a free downloadable business plan template , you can get one right now; download the template used by more than 1 million businesses. 

Or, if you just want to see what a completed business plan looks like, check out our library of over 550 free business plan examples . 

We even have a growing list of industry business planning guides with tips for what to focus on depending on your business type.

Common pitfalls and how to avoid them

It’s easy to make mistakes when you’re writing your business plan. Some entrepreneurs get sucked into the writing and research process, and don’t focus enough on actually getting their business started. 

Here are a few common mistakes and how to avoid them:

Not talking to your customers : This is one of the most common mistakes. It’s easy to assume that your product or service is something that people want. Before you invest too much in your business and too much in the planning process, make sure you talk to your prospective customers and have a good understanding of their needs.

  • Overly optimistic sales and profit forecasts: By nature, entrepreneurs are optimistic about the future. But it’s good to temper that optimism a little when you’re planning, and make sure your forecasts are grounded in reality. 
  • Spending too much time planning: Yes, planning is crucial. But you also need to get out and talk to customers, build prototypes of your product and figure out if there’s a market for your idea. Make sure to balance planning with building.
  • Not revising the plan: Planning is useful, but nothing ever goes exactly as planned. As you learn more about what’s working and what’s not—revise your plan, your budgets, and your revenue forecast. Doing so will provide a more realistic picture of where your business is going, and what your financial needs will be moving forward.
  • Not using the plan to manage your business: A good business plan is a management tool. Don’t just write it and put it on the shelf to collect dust – use it to track your progress and help you reach your goals.
  • Presenting your business plan

The planning process forces you to think through every aspect of your business and answer questions that you may not have thought of. That’s the real benefit of writing a business plan – the knowledge you gain about your business that you may not have been able to discover otherwise.

With all of this knowledge, you’re well prepared to convert your business plan into a pitch presentation to present your ideas. 

A pitch presentation is a summary of your plan, just hitting the highlights and key points. It’s the best way to present your business plan to investors and team members.

Dig Deeper: Learn what key slides should be included in your pitch deck

Use your business plan to manage your business

One of the biggest benefits of planning is that it gives you a tool to manage your business better. With a revenue forecast, expense budget, and projected cash flow, you know your targets and where you are headed.

And yet, nothing ever goes exactly as planned – it’s the nature of business.

That’s where using your plan as a management tool comes in. The key to leveraging it for your business is to review it periodically and compare your forecasts and projections to your actual results.

Start by setting up a regular time to review the plan – a monthly review is a good starting point. During this review, answer questions like:

  • Did you meet your sales goals?
  • Is spending following your budget?
  • Has anything gone differently than what you expected?

Now that you see whether you’re meeting your goals or are off track, you can make adjustments and set new targets. 

Maybe you’re exceeding your sales goals and should set new, more aggressive goals. In that case, maybe you should also explore more spending or hiring more employees. 

Or maybe expenses are rising faster than you projected. If that’s the case, you would need to look at where you can cut costs.

A plan, and a method for comparing your plan to your actual results , is the tool you need to steer your business toward success.

Learn More: How to run a regular plan review

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How to write a business plan FAQ

What is a business plan?

A document that describes your business , the products and services you sell, and the customers that you sell to. It explains your business strategy, how you’re going to build and grow your business, what your marketing strategy is, and who your competitors are.

What are the benefits of a business plan?

A business plan helps you understand where you want to go with your business and what it will take to get there. It reduces your overall risk, helps you uncover your business’s potential, attracts investors, and identifies areas for growth.

Having a business plan ultimately makes you more confident as a business owner and more likely to succeed for a longer period of time.

What are the 7 steps of a business plan?

The seven steps to writing a business plan include:

  • Write a brief executive summary
  • Describe your products and services.
  • Conduct market research and compile data into a cohesive market analysis.
  • Describe your marketing and sales strategy.
  • Outline your organizational structure and management team.
  • Develop financial projections for sales, revenue, and cash flow.
  • Add any additional documents to your appendix.

What are the 5 most common business plan mistakes?

There are plenty of mistakes that can be made when writing a business plan. However, these are the 5 most common that you should do your best to avoid:

  • 1. Not taking the planning process seriously.
  • Having unrealistic financial projections or incomplete financial information.
  • Inconsistent information or simple mistakes.
  • Failing to establish a sound business model.
  • Not having a defined purpose for your business plan.

What questions should be answered in a business plan?

Writing a business plan is all about asking yourself questions about your business and being able to answer them through the planning process. You’ll likely be asking dozens and dozens of questions for each section of your plan.

However, these are the key questions you should ask and answer with your business plan:

  • How will your business make money?
  • Is there a need for your product or service?
  • Who are your customers?
  • How are you different from the competition?
  • How will you reach your customers?
  • How will you measure success?

How long should a business plan be?

The length of your business plan fully depends on what you intend to do with it. From the SBA and traditional lender point of view, a business plan needs to be whatever length necessary to fully explain your business. This means that you prove the viability of your business, show that you understand the market, and have a detailed strategy in place.

If you intend to use your business plan for internal management purposes, you don’t necessarily need a full 25-50 page business plan. Instead, you can start with a one-page plan to get all of the necessary information in place.

What are the different types of business plans?

While all business plans cover similar categories, the style and function fully depend on how you intend to use your plan. Here are a few common business plan types worth considering.

Traditional business plan: The tried-and-true traditional business plan is a formal document meant to be used when applying for funding or pitching to investors. This type of business plan follows the outline above and can be anywhere from 10-50 pages depending on the amount of detail included, the complexity of your business, and what you include in your appendix.

Business model canvas: The business model canvas is a one-page template designed to demystify the business planning process. It removes the need for a traditional, copy-heavy business plan, in favor of a single-page outline that can help you and outside parties better explore your business idea.

One-page business plan: This format is a simplified version of the traditional plan that focuses on the core aspects of your business. You’ll typically stick with bullet points and single sentences. It’s most useful for those exploring ideas, needing to validate their business model, or who need an internal plan to help them run and manage their business.

Lean Plan: The Lean Plan is less of a specific document type and more of a methodology. It takes the simplicity and styling of the one-page business plan and turns it into a process for you to continuously plan, test, review, refine, and take action based on performance. It’s faster, keeps your plan concise, and ensures that your plan is always up-to-date.

What’s the difference between a business plan and a strategic plan?

A business plan covers the “who” and “what” of your business. It explains what your business is doing right now and how it functions. The strategic plan explores long-term goals and explains “how” the business will get there. It encourages you to look more intently toward the future and how you will achieve your vision.

However, when approached correctly, your business plan can actually function as a strategic plan as well. If kept lean, you can define your business, outline strategic steps, and track ongoing operations all with a single plan.

See why 1.2 million entrepreneurs have written their business plans with LivePlan

Content Author: Noah Parsons

Noah is the COO at Palo Alto Software, makers of the online business plan app LivePlan. He started his career at Yahoo! and then helped start the user review site Epinions.com. From there he started a software distribution business in the UK before coming to Palo Alto Software to run the marketing and product teams.

Start stronger by writing a quick business plan. Check out LivePlan

Table of Contents

  • Use AI to help write your plan
  • Common planning mistakes
  • Manage with your business plan
  • Templates and examples

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How to Create a Complete Marketing Strategy in 2024 [Data + Expert Tips]

Updated: March 29, 2024

Published: October 26, 2023

Creating a marketing strategy is essential to effectively nurture your customers, improve your business’s bottom line, and increase the ROI of your efforts.

Marketing strategy graphic with a woman with a bullhorn and chess pieces for strategy.

A marketing strategy is especially critical if you want to use the highest ROI trends for 2024 : short-form video and social media. To get powerful results, you must carefully weave both emerging trends and proven strategies into your plan.

Let’s dive into the critical components of a complete marketing strategy in 2024, followed by some examples for inspiration.

Table of Contents

  • What is a marketing strategy?

Marketing Strategy vs. Marketing Plan

Marketing strategy components, why is a marketing strategy important, marketing strategy process, recommended resources, examples of successful marketing strategies, what to expect after following your marketing process steps, marketing strategy.

A marketing strategy covers a company’s overall approach for promoting its brand to a target audience. The process involves research, goal-setting, and positioning.

A completed marketing strategy typically includes brand objectives, target audience personas, marketing channels, key performance indicators, and more.

A marketing strategy will:

  • Align your team to specific goals.
  • Help you tie your efforts to business objectives.
  • Allow you to identify and test what resonates with your target audience.
  • Empower you to capitalize on emerging trends.

The last one is especially important. Keeping up with marketing trends is important for your strategy, but it could be a full-time job.

Why? Because almost 80% of marketers say this industry changed more in the last three years than it has in the past five decades.

Add to that the fact that 50% of marketers believe their marketing strategy in 2023 was only *somewhat effective,* which means there’s plenty of room for improvement.

In short, what worked for your marketing strategy in the past might not fly today.

A marketing strategy outlines the long-term goals and overall approach, while a marketing plan covers the specific actions and tactics to achieve those goals.

Phrased another way, marketing strategy guides the overall marketing efforts of a business. It includes goal-setting, market and competitor research, as well as messaging and positioning for a brand.

For example, say you’re creating a marketing strategy for a new fashion brand. Your strategy might target young urban professionals and position the brand as trendy and affordable.

But a marketing plan is a detailed tactical roadmap. It outlines the specific actions and tactics that should achieve the marketing strategy’s goals.

For example, the marketing plan for the fashion brand mentioned above might include:

  • Targeted social media campaigns.
  • Influencer partnerships.
  • Online advertising timeline.

Both a marketing strategy and a marketing plan are essential for a business’s success.

To succeed in the fast-paced marketing world — and maintain a sense of relevance with your audience — it’s vital to stay ahead of the curve.

To help ease some of that uncertainty, we’re going to show you step-by-step how to create a comprehensive marketing strategy. But first, let’s go over the individual components that make up a strong marketing strategy.

business market plan

Free Marketing Plan Template

Outline your company's marketing strategy in one simple, coherent plan.

  • Pre-Sectioned Template
  • Completely Customizable
  • Example Prompts
  • Professionally Designed

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  • Marketing Mix (4 Ps of Marketing)
  • Marketing Objectives
  • Marketing Budget
  • Competitive Analysis
  • Segmentation, Targeting, & Positioning
  • Content Creation (Including Trending Content)
  • Metrics & Key Performance Indicators

1. Marketing Mix

what is a marketing strategy, marketing strategy components: marketing mix

  • Conduct market research.
  • Define your goals.
  • Identify your target audience and create buyer personas.
  • Conduct competitive analysis.
  • Develop key messaging.
  • Choose your marketing channels.
  • Create, track, and analyze KPIs.
  • Present your marketing strategy.

1. Conduct market research.

Before you can begin creating your marketing strategy, you need to gather useful data for making informed decisions. Market research is like playing detective, but instead of solving crimes, you’re uncovering juicy details about your customers.

Market research will help your businesses make data-driven decisions for your marketing strategy. It also makes it easier to understand your target market, find gaps, and make the most of your resources.

This process is essential for understanding your customers and adapting to changing trends. If you’re new to this process, this complete market research guide and template can help.

Once you have the data you need, you’ll be ready to set some marketing goals.

2. Define your goals.

What do you want to achieve through your marketing efforts?

Whether it’s increasing brand awareness, driving sales, or diversifying your customer base, well-defined goals will guide your marketing strategy.

Your marketing strategy goals should reflect your business goals. They should also offer clear direction for marketing efforts.

For example, say one of your business goals is to increase market share by 20% within a year. Your goal as a marketer could include expanding into new target markets, updating your brand, or driving customer acquisition.

Other marketing goals might be to increase brand awareness or generate high-quality leads. You might also want to grow or maintain thought leadership in your industry or increase customer value.

Defining clear goals provides direction and clarity, guiding marketing efforts toward desired outcomes. It helps with resource allocation, decision-making, and measuring the success of marketing initiatives.

This SMART goal guide can help you with more effective goal-setting.

3. Identify your target audience and create buyer personas.

To create an effective marketing strategy, you need to understand who your ideal customers are. Take a look at your market research to understand your target audience and market landscape. Accurate customer data is especially important for this step.

But it’s not enough to know who your audience is. Once you’ve figured out who they are, you need to understand what they want. This isn’t just their needs and pain points. It’s how your product or service can solve their problems.

So, if you can’t define who your audience is in one sentence, now’s your chance to do it. Create a buyer persona that’s a snapshot of your ideal customer.

For example, a store like Macy’s could define a buyer persona as Budgeting Belinda, a stylish working-class woman in her 30s living in a suburb, looking to fill her closet with designer deals at low prices.

With this description, Macy’s Marketing department can picture Budgeting Belinda and work with a clear definition in mind.

Buyer personas have critical demographic and psychographic information, including age, job title, income, location, interests, and challenges. Notice how Belinda has all those attributes in her description.

For B2B SaaS companies, keep in mind that buyer personas don’t apply solely to the end user. When you’re selling a product to another business, you also have to address the decision-maker, the financial buyer, and the technical advisor, among other roles, says Head of Marketing at Entrapeer, Hillary Lyons .

“You need to be able to tailor your message to each of these unique personas even though most of them will never actually use the product,” says Lyons. “You have to sell each of them on the unparalleled benefit you provide without muddling your [overall] message.”

You don’t have to create your buyer persona with a pen and paper. In fact, HubSpot offers a free template you can use to make your own (and it’s really fun).

You can also use a platform like Versium , which helps you identify, understand, and reach your target audience through data and artificial intelligence.

Buyer personas should be at the core of your strategy.

4. Conduct competitive analysis.

Now that you have an understanding of your customers, it’s time to see who you’re competing with to get their attention.

To begin your competitive analysis, start with your top competitors. Reviewing their websites, content, ads, and pricing can help you understand how to differentiate your brand. It’s also a useful way to find opportunities for growth.

But how do you know which competitors are most important? This competitive analysis kit with templates will walk you through the process. It will help you choose and evaluate the strengths, weaknesses, and strategies of your competitors.

This process will help you find market gaps, spot trends, and figure out which marketing tactics will be most effective. Competitive analysis can also offer valuable insights into pricing, positioning, and marketing channels.

5. Develop key messaging.

You’ve figured out who you’re talking to, what they’ve already heard, and what they want to hear. Now, it’s time to share your brand’s unique value proposition .

In this step, you’ll craft key messaging that shows the benefits of your product or service and resonates with your target audience. This process should show off the research and work you have done up to this point. It should also incorporate your creativity, inventiveness, and willingness to experiment.

Well-crafted key messaging:

  • Sets businesses apart from the competition.
  • Resonates with the target audience.
  • Is flexible enough to be consistent across all marketing channels.
  • Builds brand credibility.
  • Creates an emotional connection with customers.
  • Influences buying decisions.

The key messaging in your marketing strategy is critical to driving engagement, loyalty, and business growth. These value proposition templates can help if you’re not sure how to draft this important messaging.

6. Choose your marketing channels.

You know what you have to say. Now, decide on the best marketing channels for your message. Your top goal for this stage of your strategy is to align your channel choices with your target persona’s media consumption habits.

Start with media channels you’re already using. Then, consider a mix of traditional and digital channels such as social media, TV, email marketing, podcast ads, SEO, content marketing, and influencer partnerships.

To streamline this process, think of your assets in three categories — paid, owned, and earned media.

What is a marketing strategy, paid media example, Apple billboard

To decide which marketing channels are best for your marketing strategy, look carefully at each channel. Think about which channels are best for reaching your audience, staying within budget, and meeting your goals.

For example, a business targeting a younger demographic might consider using TikTok or Reddit to reach its audience.

Don’t forget to take a look at emerging platforms and trends as you complete this review. You may also want to look at the content you’ve already created. Gather your materials in each media type in one location. Then, look at your content as a whole to get a clear vision of how you can integrate them into your strategy.

For example, say you already have a blog that’s rolling out weekly content in your niche (owned media). You might consider promoting your blog posts on Threads (owned media), which customers might then repost (earned media). Ultimately, that will help you create a better, more well-rounded marketing strategy.

If you have resources that don’t fit into your goals, nix them. This is also a great time to clean house and find gaps in your materials.

7. Create, track, and analyze KPIs.

Once you have a clear outline of your marketing strategy, you’ll need to think about how you’ll measure whether it’s working.

At this stage, you’ll shift from marketing detective to numbers nerd. With a little planning and prep, your analytics can unveil the mysteries of marketing performance and unlock super insights.

Review your strategy and choose measurable KPIs to track the effectiveness of your strategy. Create a system that works for your team to collect and measure your data.

Then, plan to check and analyze the performance of your strategy over time. This can help you refine your approach based on results and feedback.

Lexi Boese , an ecommerce growth strategist and co-founder of The Digital Opportunists, recommends making data a priority when building your marketing strategy this year.

“The more data you can use, the easier you can track your success,” she says. “This could be as simple as understanding which channels convert the highest amount of customers (to determine how your team should prioritize ad spend), or assessing whether you have a higher amount of first-time or returning customers to [determine] if you should focus on internal or external marketing.”

Analyzing KPIs helps businesses stay agile, refine their strategies, and adapt to evolving customer needs.

8. Present your marketing strategy.

A finished marketing strategy will pull together the sections and components above. It may also include:

Executive Summary

A concise overview that outlines the marketing goals, target audience, and key marketing tactics.

Brand Identity

You may want to create a brand identity as part of your strategy. Brand positioning, voice, and visual identity may also be helpful additions to your marketing strategy.

Marketing Plan and Tactics

Your marketing plan is the specific actions you’ll take to achieve the goals in your marketing strategy. Your plan may cover campaigns, channel-specific tactics, and more.

Not sure where to start? This free marketing plan template can help.

HubSpot’s free marketing planning template

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How to create a winning marketing plan, with 3 examples from world-class teams

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A marketing plan helps leaders clearly visualize marketing strategies across channels, so they can ensure every campaign drives pipeline and revenue. In this article you’ll learn eight steps to create a winning marketing plan that brings business-critical goals to life, with examples from word-class teams.

quotation mark

To be successful as a marketer, you have to deliver the pipeline and the revenue.”

In other words—they need a well-crafted marketing plan.

Level up your marketing plan to drive revenue in 2024

Learn how to create the right marketing plan to hit your revenue targets in 2024. Hear best practices from marketing experts, including how to confidently set and hit business goals, socialize marketing plans, and move faster with clearer resourcing.

level up your marketing plan to drive revenue in 2024

7 steps to build a comprehensive marketing plan

How do you build the right marketing plan to hit your revenue goals? Follow these eight steps for success:

1. Define your plan

First you need to define each specific component of your plan to ensure stakeholders are aligned on goals, deliverables, resources, and more. Ironing out these details early on ensures your plan supports the right business objectives, and that you have sufficient resources and time to get the job done. 

Get started by asking yourself the following questions: 

What resources do I need? 

What is the vision?

What is the value?

What is the goal?

Who is my audience?

What are my channels?

What is the timeline?

For example, imagine you’re creating an annual marketing plan to improve customer adoption and retention in the next fiscal year. Here’s how you could go through the questions above to ensure you’re ready to move forward with your plan: 

I will need support from the content team, web team, and email team to create targeted content for existing customers. One person on each team will need to be dedicated full-time to this initiative. To achieve this, the marketing team will need an additional $100K in budget and one new headcount. 

What is the vision?  

To create a positive experience for existing customers, address new customer needs, and encourage them to upgrade. We’ll do this by serving them how-to content, new feature updates, information about deals and pricing, and troubleshooting guides. 

According to the Sales Benchmark Index (SBI) , CEOs and go-to-market leaders report that more than 60% of their net-new revenue will come from existing customers in 2023. By retaining and building on the customers we have, we can maintain revenue growth over time. 

To decrease the customer churn rate from 30% to 10%, and increase upgrades from 20% to 30% in the next fiscal year. 

All existing customers. 

The main channel will be email. Supporting marketing channels include the website, blog, YouTube, and social media. 

The first half of the next fiscal year. 

One of the most important things to do as you create your marketing strategy is to identify your target audience . As with all marketing, you need to know who you’re marketing to. If you’re having a hard time determining who exactly your target audience is, try the bullseye targeting framework . The bullseye makes it easy for you to determine who your target audience is by industry, geography, company size, psychographics, demographics, and more.

2. Identify key metrics for success 

Now it’s time to define what key marketing metrics you’ll use to measure success. Your key metrics will help you measure and track the performance of your marketing activities. They’ll also help you understand how your efforts tie back to larger business goals. 

Once you establish key metrics, use a goal-setting framework—like objectives and key results (OKRs) or SMART goals —to fully flush out your marketing objectives. This ensures your targets are as specific as possible, with no ambiguity about what should be accomplished by when. 

Example: If a goal of your marketing plan is to increase email subscriptions and you follow the SMART goal framework (ensuring your objective is specific, measurable, achievable, realistic, and time-bound) your goal might look like this: Increase email subscription rate from 10% to 20% in H1 . 

3. Research your competition 

It’s easy to get caught up in your company’s world, but there’s a lot of value in understanding your competitors . Knowing how they market themselves will help you find opportunities to make your company stand out and capture more market share.

Make sure you’re not duplicating your competitors’ efforts. If you discover a competitor has already executed your idea, then it might be time to go back to the drawing board and brainstorm new ways to differentiate yourself.  By looking at your competitors, you might be surprised at the type of inspiration and opportunities you’ll find.

To stay ahead of market trends, conduct a SWOT analysis for your marketing plan. A SWOT analysis helps you improve your plan by identifying strengths, weaknesses, opportunities, and threats. 

Example: If your competitor launches a social media campaign identical to what you had planned, go back to the drawing board and see how you can build off their campaign. Ask yourself: How can we differentiate our campaign while still getting our message across? What are the weaknesses of their campaign that we can capitalize on? What angles did they not approach?

4. Integrate your marketing efforts

Here’s where the fun comes in. Let’s dive into the different components that go into building a successful marketing plan. You’ll want to make sure your marketing plan includes multiple supporting activities that all add up into a powerful marketing machine. Some marketing plan components include: 

Lead generation

Social media

Product marketing

Public relations

Analyst relations

Customer marketing

Search engine optimization (SEO)

Conversational marketing

Knowing where your consumer base spends the most time is significant for nailing this step. You need to have a solid understanding of your target audience before integrating your marketing efforts. 

Example: If your target audience is executives that spend a lot of time on LinkedIn, focus your social media strategy around placing branded content on LinkedIn. 

5. Differentiate with creative content

Forty-nine percent of marketers say visual images are hugely important to their content strategy. In other words, a clear brand and creative strategy is an essential component to every marketing plan. As you craft your own creative strategy, here are some tips to keep in mind: 

Speak to your audience: When defining your creative strategy, think about your audience—what you want them to feel, think, and do when they see your marketing. Will your audience find your creative work relevant? If your audience can’t relate to your creative work, they won’t feel connected to the story you’re trying to tell. 

Think outside the box: Find innovative ways to engage your audience, whether through video, animations, or interactive graphics. Know what screens your creative work will live on, whether desktop, mobile, or tablet, and make sure they display beautifully and load quickly across every type of device. 

Tie everything back to CTAs: It’s easy to get caught up in the creative process, so it’s important to never lose sight of your ultimate goal: Get your audience to take action. Always find the best way to display strong Calls to Action (CTAs) in your creative work. We live in a visual world—make sure your creative content counts.

Streamline creative production:   Once you’ve established a strong creative strategy, the next step is to bring your strategy to life in the production stage. It’s vital to set up a strong framework for your creative production process to eliminate any unnecessary back and forth and potential bottlenecks. Consider establishing creative request forms , streamlining feedback and approval processes, and taking advantage of integrations that might make your designers’ lives easier.

Example: If your brand is fun and approachable, make sure that shows in your creative efforts. Create designs and CTAs that spark joy, offer entertainment, and alleviate the pressure in choosing a partner.

6. Operationalize your marketing plan

Turn your plan into action by making goals, deliverables, and timelines clear for every stakeholder—so teams stay accountable for getting work done. The best way to do this is by centralizing all the details of your marketing plan in one platform , so teams can access the information they need and connect campaign work back to company goals.  

With the right work management tool , you can: 

Set goals for every marketing activity, and connect campaign work to overarching marketing and business objectives so teams focus on revenue-driving projects. 

Centralize deliverables for your entire marketing plan in one project or portfolio .

Mark major milestones and visualize your plan as a timeline, Gantt chart, calendar, list, or Kanban board—without doing any extra work. 

Quickly loop in stakeholders with status updates so they’re always up to date on progress. This is extremely important if you have a global team to ensure efforts aren’t being duplicated. 

Use automations to seamlessly hand off work between teams, streamlining processes like content creation and reviews. 

Create dashboards to report on work and make sure projects are properly staffed , so campaigns stay on track. 

With everything housed in one spot, you can easily visualize the status of your entire marketing plan and keep work on track. Building an effective marketing plan is one thing, but how you operationalize it can be your secret to standout marketing.

Example: If your strategy focuses on increasing page views, connect all campaign work to an overarching OKR—like “we will double page views as measured by the amount of organic traffic on our blog.” By making that goal visible to all stakeholders, you help teams prioritize the right work. 

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7. Measure performance

Nearly three in four CMOs use revenue growth to measure success, so it’s no surprise that measuring performance is necessary. You established your key metrics in step two, and now it’s time to track and report on them in step eight.

Periodically measure your marketing efforts to find areas of improvement so you can optimize in real-time. There are always lessons to be learned when looking at data. You can discover trends, detect which marketing initiatives performed well, and course-correct what isn’t performing well. And when your plan is complete, you can apply these learnings to your next initiative for improved results. 

Example: Say you discover that long-form content is consistently bringing in 400% more page views than short-form content. As a result, you’ll want to focus on producing more long-form content in your next marketing plan.

Marketing plan examples from world-class teams

The best brands in the world bring their marketing plans to life every day. If you’re looking for inspiration, check out these examples from successful marketing teams.

Autodesk grows site traffic 30% three years in a row

When the Autodesk team launched Redshift, it was initially a small business blog. The editorial team executed a successful marketing plan to expand it into a premier owned-media site, making it a destination for stories and videos about the future of making. 

The team scaled content production to support seven additional languages. By standardizing their content production workflow and centralizing all content conversations in one place, the editorial team now publishes 2X more content monthly. Read the case study to learn more about how Autodesk runs a well-oiled content machine.

Sony Music boosts creative production capacity by 4X

In recent years the music industry has gone through a pivotal transition—shifting from album sales to a streaming business model. For marketing and creative teams at Sony Music, that meant adopting an “always on” campaign plan. 

The team successfully executed this campaign plan by centralizing creative production and approvals in one project. By standardizing processes, the team reduced campaign production time by 75%. Read the case study to learn more about how Sony Music successfully scaled their creative production process.

Trinny London perfects new customer acquisition 

In consumer industries, social media is crucial for building a community of people who feel an affinity with the brand—and Trinny London is no exception. As such, it was imperative that Trinny London’s ad spend was targeted to the correct audience. Using a work management tool, Trinny London was able to nail the process of creating, testing, and implementing ads on multiple social channels.

With the help of a centralized tool, Trinny London improved its ad spend and drove more likes and subscriptions on its YouTube page. Read the case study to learn more about how Trinny London capitalized on paid advertising and social media. 

Turn your marketing plan into marketing success 

A great marketing plan promotes clarity and accountability across teams—so every stakeholder knows what they’re responsible for, by when. Reading this article is the first step to achieving better team alignment, so you can ensure every marketing campaign contributes to your company’s bottom line. 

Use a free marketing plan template to get started

Once you’ve created your marketing strategy and are ready to operationalize your marketing plan, get started with one of our marketing templates . 

Our marketing templates can help you manage and track every aspect of your marketing plan, from creative requests to approval workflows. Centralize your entire marketing plan in one place, customize the roadmap, assign tasks, and build a timeline or calendar. 

Once you’ve operationalized your entire marketing plan with one of our templates, share it with your stakeholders so everyone can work together in the same tool. Your entire team will feel connected to the marketing plan, know what to prioritize, and see how their work contributes to your project objectives . Choose the best marketing template for your team:

Marketing project plan template

Marketing campaign plan template

Product marketing launch template

Editorial calendar template

Agency collaboration template

Creative requests template

Event planning template

GTM strategy template

Still have questions? We have answers. 

What is a marketing plan.

A marketing plan is a detailed roadmap that outlines the different strategies your team will use to achieve organizational objectives. Rather than focusing solely on the end goal, a marketing plan maps every step you need to reach your destination—whether that’s driving pipeline for sales, nurturing your existing customer base, or something in-between. 

As a marketing leader, you know there’s never a shortage of great campaign and project ideas. A marketing plan gives you a framework to effectively prioritize work that aligns to overarching business goals—and then get that work done. Some elements of marketing plans include:

Current business plan

Mission statement  

Business goals

Target customers  

Competitive analysis 

Current marketing mix

Key performance indicators (KPIs)

Marketing budget  

What is the purpose of a marketing plan?

The purpose of a marketing plan is to grow your company’s consumer base and strengthen your brand, while aligning with your organization’s mission and vision . The plan should analyze the competitive landscape and industry trends, offer actionable insights to help you gain a competitive advantage, and document each step of your strategy—so you can see how your campaigns work together to drive overarching business goals. 

What is the difference between a marketing plan and a marketing strategy? 

A marketing plan contains many marketing strategies across different channels. In that way, marketing strategies contribute to your overall marketing plan, working together to reach your company’s overarching business goals.

For example, imagine you’re about to launch a new software product and the goal of your marketing plan is to drive downloads. Your marketing plan could include marketing strategies like creating top-of-funnel blog content and launching a social media campaign. 

What are different types of marketing plans? 

Depending on what you’re trying to accomplish, what your timeline is, or which facet of marketing you’re driving, you’ll need to create a different type of marketing plan. Some different types of marketing plans include, but aren’t limited to:

General marketing plan: A general marketing plan is typically an annual or quarterly marketing plan that details the overarching marketing strategies for the period. This type of marketing plan outlines marketing goals, the company’s mission, buyer personas, unique selling propositions, and more. A general marketing plan lays the foundation for other, more specific marketing plans that an organization may employ. 

Product launch marketing plan: A product launch marketing plan is a step-by-step plan for marketing a new product or expanding into a new market. It helps you build awareness and interest by targeting the right audience, with the right messaging, in the right timeframe—so potential customers are ready to buy your new offering right away. Nailing your product launch marketing plan can reinforce your overall brand and fast-track sales. For a step-by-step framework to organize all the moving pieces of a launch, check out our product marketing launch template .

Paid marketing plan: This plan includes all the paid strategies in your marketing plan, like pay-per-click, paid social media advertising, native advertising, and display advertising. It’s especially important to do audience research prior to launching your paid marketing plan to ensure you’re maximizing ROI. Consult with content strategists to ensure your ads align with your buyer personas so you know you’re showing ads to the right people. 

Content marketing plan: A content marketing plan outlines the different content strategies and campaigns you’ll use to promote your product or service. When putting together a content marketing plan, start by identifying your audience. Then use market research tools to get the best insights into what topics your target audience is most interested in.

SEO marketing plan: Your SEO marketing plan should work directly alongside your content marketing plan as you chart content that’s designed to rank in search results. While your content marketing plan should include all types of content, your SEO marketing plan will cover the top-of-funnel content that drives new users to your site. Planning search engine-friendly content is only one step in your SEO marketing plan. You’ll also need to include link-building and technical aspects in order to ensure your site and content are as optimized as possible.

Social media marketing plan: This plan will highlight the marketing strategies you plan to accomplish on social media. Like in any general or digital marketing plan , your social media strategy should identify your ideal customer base and determine how they engage on different social media platforms. From there, you can cater your social media content to your target audience.  

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What Is a Marketing Plan?

Understanding marketing plans, how to write a marketing plan, marketing plan vs. business plan.

  • Marketing Plan FAQs

The Bottom Line

  • Marketing Essentials

What Is a Marketing Plan? Types and How to Write One

James Chen, CMT is an expert trader, investment adviser, and global market strategist.

business market plan

Pete Rathburn is a copy editor and fact-checker with expertise in economics and personal finance and over twenty years of experience in the classroom.

business market plan

Investopedia / Zoe Hansen

A marketing plan is an operational document that outlines an advertising strategy that an organization will implement to generate leads and reach its target market . A marketing plan details the outreach and PR campaigns to be undertaken over a period, including how the company will measure the effect of these initiatives. The functions and components of a marketing plan include the following:

  • Market research to support pricing decisions and new market entries
  • Tailored messaging that targets certain demographics and geographic areas
  • Platform selection for product and service promotion: digital, radio, Internet, trade magazines, and the mix of those platforms for each campaign
  • Metrics that measure the results of marketing efforts and their reporting timelines

A marketing plan is based on a company’s overall marketing strategy.

Key Takeaways

  • The marketing plan details the strategy that a company will use to market its products to customers.
  • The plan identifies the target market, the value proposition of the brand or the product, the campaigns to be initiated, and the metrics to be used to assess the effectiveness of marketing initiatives.
  • The marketing plan should be adjusted on an ongoing basis based on the findings from the metrics that show which efforts are having an impact and which are not.
  • Digital marketing shows results in near real-time, whereas TV ads require rotation to realize any level of market penetration.
  • A marketing plan is part of a business plan, which describes all of the important aspects of a business, such as its goals, values, mission statement, budget, and strategies.

The terms marketing plan and marketing strategy are often used interchangeably because a marketing plan is developed based on an overarching strategic framework. In some cases, the strategy and the plan may be incorporated into one document, particularly for smaller companies that may only run one or two major campaigns in a year. The plan outlines marketing activities on a monthly, quarterly, or annual basis while the marketing strategy outlines the overall value proposition.

Types of Marketing Plans

There are a variety of different marketing plans that suit different businesses and different business needs.

New Product Launch: This is a marketing plan that outlines how a new product will enter the market, who it will target, and in what way advertising will be done.

Social Media: A social media marketing plan focuses on the advertising strategies on different social media platforms and how to engage with the users on these platforms.

Time-Based: Time-based marketing plans, such as those that are executed quarterly or annually, focus on the time of the year, the current condition of the business, and the best strategies in that period.

Mission and Value Proposition

A marketing plan considers the value proposition of a business. The value proposition is the overall promise of value to be delivered to the customer and is a statement that appears front and center of the company website or any branding materials.

The value proposition should state how a product or brand solves the customer's problem, the benefits of the product or brand, and why the customer should buy from this company and not another. The marketing plan is based on this value proposition to the customer.

Establishing your key performance indicators (KPIs) will allow you to measure the success of your marketing plan in relation to your company's value proposition. For example, if your goal is to engage with a certain demographic in a certain region, you can track social media and website visits.

The most effective digital marketing techniques in 2020 according to marketers are content marketing and marketing automation.

Identify Your Target Market

The marketing plan identifies the target market for a product or brand. Market research is often the basis for a target market and marketing channel decisions. For example, whether the company will advertise on the radio, on social media, through online ads, or on regional TV. 

Knowing who you want to sell to and why is an extremely critical component of any business plan. It allows you to focus your business and measure its success. Different demographics have different tastes and needs, knowing what your target market is will help you market to them.

Strategy and Execution

The marketing plan includes the rationale for these decisions. The plan should focus on the creation, timing, scheduling, and placement of specific campaigns. The plan will include the metrics that will measure the outcomes of your marketing efforts. For example, will you advertise on the radio or on social media? What time will you air advertisements if they are on the radio or TV? The strategy may include flighting scheduling , which includes the times when you can make the most of your advertising dollars.

Set Your Budget

A marketing plan costs money. Knowing your budget for a marketing plan will allow you to create a suitable plan within that context, stick to it, and prevent runaway costs. It will also help you allocate to different areas of your marketing plan.

Adjust Your Plan

A marketing plan can be adjusted at any point based on the results from the metrics. If digital ads are performing better than expected, for example, the budget for a campaign can be adjusted to fund a higher-performing platform or the company can initiate a new budget. The challenge for marketing leaders is to ensure that every platform has sufficient time to show results.

Without the correct metrics to assess the impact of outreach and marketing efforts, an organization will not know which campaigns to repeat and which ones to drop; maintaining ineffective initiatives will unnecessarily increase marketing costs.

Digital marketing shows results in near real-time, whereas TV ads require rotation to realize any level of market penetration. In the traditional marketing mix model, a marketing plan would fall under the category of "promotion," which is one of the four Ps , a term coined by Neil Borden to describe the marketing mix of product, price, promotion, and place.

A business plan details how a business will operate and function in its entirety. A business plan is a roadmap for a business. It will cover the goals, missions , values, financials, and strategies that the business will use in day-to-day operations and in the achievement of its objectives.

A business plan will include an executive summary, the products and services sold, a marketing analysis, a marketing strategy, financial planning, and a budget , to name but a few items.

As mentioned, a business plan will include a marketing plan, which focuses on creating a marketing strategy on how to bring awareness to the public of the company's product or service, how to reach the target market, and generate sales.

Example of a Marketing Plan

John came up with a new business idea that he believes is a niche offering in the market. He decides to start a business and his first step is creating a business plan that outlines all of the objectives, goals, values, pitfalls, and finances of his company.

John is able to raise enough capital from friends and family to get started, hires a few employees, and eventually creates his product. He now has to start selling his product and generate sales to keep his business operating.

To achieve this, John, with the help of a marketing company, creates a marketing plan. The marketing plan consists of market research that details the target market for John's product, which is recently retired men.

The marketing plan then comes up with the best methods of reaching this target market. The marketing plan stresses radio and television as opposed to social media as older, retired men use social media less than traditional forms of media, according to the market research that was conducted.

The ads are tailored to the target market, showing how John's product will benefit their lives, particularly when compared to market alternatives. Once the marketing plan has been executed, the marketing team analyzes how the efforts translate into sales.

What Is a Marketing Plan Template?

A marketing plan template is a document that an individual can use to create a marketing plan. The marketing plan template will contain all the important elements and the various needed language with blank sections. A user can insert their own information related to their business in the blank sections to ultimately create their own marketing plan.

What Is an Executive Summary in a Marketing Plan?

The executive summary of a marketing plan provides a brief overview of the entire marketing plan. The executive summary will contain the key findings of the market research, the company's objectives, marketing goals, an overview of the marketing trends, the description of the product or service being marketed, information on the target market, and how to financially plan for the marketing plan.

What Is a Top-Down Marketing Strategy?

A top-down marketing strategy is a traditional marketing strategy. This is where a business determines who it should sell to and how, and the customer base is largely passive and spurred to take action once they hear the advertisement. For example, a top-down marketing strategy would include ads on radio or television. Top-down marketing strategies are usually determined by the executives of a firm. It usually consists of what a firm desires to do and then determining a way to do it.

What Is a Bottom-Up Marketing Strategy?

A bottom-up marketing strategy focuses on discovering a workable strategy and then building on that strategy to create an impactful advertising campaign. Today's consumer wants to relate to a product or service in a meaningful way and a bottom-up marketing strategy is better suited to this. A bottom-up marketing strategy should focus on the target market and how better to create value for them.

How Much Does a Marketing Plan Cost?

The cost of a marketing plan will vary based on the company, the complexity, and the length of the overall strategy. The cost can range anywhere from $10,000 to $40,000.

A marketing plan is the advertising strategy that a business will implement to sell its product or service. The marketing plan will help determine who the target market is, how best to reach them, at what price point the product or service should be sold, and how the company will measure its efforts.

Constantly monitoring and adjusting a market plan is an important part of running a business as it shows what are the best and worst ways to generate sales. Without a successful marketing plan, a business may not be able to continue operating for very long.

Statista. " Most Effective Digital Marketing Techniques According to Marketers Worldwide in 2020 ."

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Create a Detailed Marketing Plan With 6 Effective Templates

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Want to make costly marketing errors and waste time and resources? Start without a marketing plan.

A marketing plan is not only an essential part of your business plan, but it is the roadmap that will provide your team focus and direction in all their marketing efforts.

A good marketing plan is backed by research and facts. Below, we’ve covered the steps you need to follow when creating a marketing plan that will help you attract potential customers to your product and services and convince them to buy.

Understand Your Current Market and Market Position

Set your smart marketing goals, outline your marketing processes, set a budget for your marketing activities.

  • Marketing Strategies and Tactics

Advanced Strategies for Experienced Marketers

Ready to create your own marketing plan.

Pricing, promoting and creating brand messages , all depend on your current market and your position in it.

When understanding your current market position, there are a few things that you need to look into;

Understand Your Product

This is where you look into the strengths, weaknesses, opportunities, and threats associated with your product.

With your team and a SWOT analysis , this will take only a few hours. Once you understand your product in terms of these four areas, it’ll be easier to understand your market position.

SWOT Analysis Template - Creating a marketing plan

To create a SWOT analysis template for Marketing Plan:

  • Define your objective.
  • Gather relevant information.
  • Use a SWOT analysis template.
  • Analyze strengths (internal factors).
  • Evaluate weaknesses (internal factors).
  • Identify opportunities (external factors).
  • Assess threats (external factors).
  • Analyze results and look for insights.
  • Develop strategies based on findings.

Understand Your Customer

Everything – from what words you use to communicate your message to what marketing channels you use to promote your product – depends on who your customer is.

How old are they? Are they employed? What are their interests? While you need both quantitative and qualitative data on your customers, you can collect them via email surveys, direct interviews, questionnaires, and research.

Using the data you collect, create several user personas based on user segments. You can refer to these whenever you are developing a marketing strategy.

Buyer Persona Template - Creating a marketing plan

To create a buyer persona template for Marketing Plan:

  • Research your target audience.
  • Define key characteristics.
  • Give the persona a name and image.
  • Describe background and demographics.
  • Detail goals and motivations.
  • Outline challenges and pain points.
  • Document preferred channels and information sources.
  • Capture buying behavior and decision-making process.
  • Add additional relevant details.
  • Create a visual template for easy reference.
  • Validate and update regularly.

Understand Your Competitors

This is where you identify your top competition, assess their strengths and weaknesses and analyze their marketing strategies in the market. The information you collect can be used to build effective strategies to improve your competitive advantage.

Once you conduct research, gather and analyze data on your competitors, you’d be able to understand whether you are a leader or a follower in the market.

Competitor Analysis Template - Creating a marketing plan

To create a competitor analysis template for Marketing Plan:

  • Identify key competitors.
  • Determine evaluation criteria.
  • Gather information.
  • Create a table or spreadsheet.
  • Analyze each competitor.
  • Compare and contrast.
  • Identify competitive advantages.
  • Make strategic decisions.
  • Update regularly.

Understand Your Brand Positioning

Your brand position is how you want your customers to perceive your brand. In order to determine this, you need to

  • Know what your customer wants. The target market research you did earlier will help you with this.
  • Understand what your brand’s capabilities are. Again refer to the SWOT analysis you did of your product.
  • Understand how your competitors are positioning their brands in the market. You can figure this out with the help of the competitor analysis you did earlier.

Hence, your brand positioning should resonate with your consumers, can be delivered by you and should be different from that of your competitors. Keep these in mind when you are setting your marketing goals.

The Brand Asset Scorecard

Compare your brand with the average brands in the market by scoring each of the following five brand asset categories using a 20-point scale with a maximum possible score of 100. This way you can derive a score that indicates the relative strength of your brand against your competitors.

The Brand Asset Scorecard - Creating a marketing plan

To create a brand asset scorecard template for Marketing Plan:

  • Identify brand assets.
  • Define evaluation criteria.
  • Determine rating scales.
  • Evaluate brand assets.
  • Calculate scores and summarize.
  • Identify improvement areas.
  • Set action plans.
  • Regularly review and update.

Now that you know where you stand in the market, it’s time to define your marketing goals. They are the only way to measure the success of the effort your marketing team is putting in.

Based on your current performance and your marketing objectives, your goals might change, but make sure that they align with the SMART goal criteria .

SMART Goals Template - Creating a marketing plan

To create a SMART marketing goal template for Marketing Plan:

  • Start with a specific objective.
  • Make it measurable with clear metrics.
  • Ensure it’s achievable with the allocated resources.
  • Check if it’s relevant to business goals.
  • Set a time-bound deadline.
  • Document in a template.
  • Review and track progress regularly

Once you know the goals you want to achieve, you can easily outline the steps that you need to take to accomplish them.

With a process map or flowchart , you can map the tasks you need to complete in order to achieve each of your goals. Once you’ve diagrammed your strategy, you can share it with your team and analyze whether the process needs to be improved or not.

Product Marketing Planning Process - Creating a marketing plan

Whether it is to run a social media campaign or to get an ad published in a newspaper, you need to spend money.

Now that you have identified the tasks/ steps you need to take, figure out how much money you’ll have to spend on each activity and where you’d take the money from. Having planned how you spend money earlier will help you keep track of your finances.

Before winding up, let’s also take a look at popular marketing strategies and tactics you can use and implement along with a marketing plan.

Different marketing strategies and tactics may be more effective depending on your industry, target market, and business goals. It’s important to regularly assess the effectiveness of your marketing initiatives, make any necessary adjustments, and monitor results. Here are some examples of marketing strategies and tactics commonly used by businesses.

  • Target Market Segmentation

Based on demographics, psychographics, or other relevant factors, divide your overall market into smaller, more manageable categories. Customize your marketing messaging and strategies to engage and effectively reach each category.

Content Marketing

To attract and engage your target audience, produce and distribute relevant material, such as blog posts, videos, infographics, or whitepapers. Focus on delivering helpful information, resolving issues, and building your reputation as an industry expert.

Social Media Marketing

Use well-known social media sites like Facebook, Instagram, Twitter, or LinkedIn to promote your goods or services, build brand awareness, and interact with your audience. To achieve your marketing objectives, combine organic posts with sponsored adverts, influencer partnerships, and community engagement.

Search Engine Optimization (SEO)

Increase the visibility of your website and online content by optimizing it. To increase your website’s visibility and organic traffic, conduct keyword research, provide high-quality content, optimize meta tags and descriptions, and develop quality backlinks.

Pay-Per-Click (PPC) Advertising

Run targeted internet advertising where you only pay when someone clicks on them on search engines (like Google advertising) or social media platforms (like Facebook Ads). For your campaigns to be as effective as possible, set specified budgets, target keywords, demographics, or interests, and keep an eye on them.

Email Marketing

Create an email list of prospective or current clients and send them targeted, customized emails. To cultivate leads, promote conversions, and increase customer loyalty, use email newsletters, promotional offers, product updates, or automated drip campaigns.

Influencer Marketing

To promote your business or products, collaborate with influential individuals or popular social media personalities in your industry. These influencers can create content, share reviews, or endorse your offerings, helping you reach their dedicated audience and increase brand awareness.

Referral Programs

You can encourage your current clients to recommend your company to their friends, relatives, or coworkers by providing rewards or incentives. Create referral programs that give discounts, exclusive access, or loyalty points to both the referrer and the new consumer.

Event Marketing

Participate in or organize trade exhibitions, conferences, events, or webinars that are relevant to your field. These events provide opportunities to network, showcase your products, share knowledge, and generate leads.

Personalization and Customer Segmentation

Tailor your marketing messages and offers to individual customers or specific customer segments based on their preferences, behavior, or purchase history. Deliver personalized experiences across numerous channels by utilizing customer data, analytics, and marketing automation tools.

Advanced strategies require a deep understanding of your target audience, extensive data analysis, and ongoing experimentation. To ensure optimal performance and maintain an edge over the competition, it’s critical to regularly assess the outcomes, iterate, and change your methods.

  • Account-Based Marketing (ABM): Tailor personalized marketing campaigns to specific high-value accounts, using personalized content, targeted advertising, and outreach to engage and convert them.
  • Marketing Automation: Streamline marketing processes with automation tools, automating tasks, nurturing leads through personalized workflows, and leveraging data and analytics to deliver targeted content and offers.
  • Predictive Analytics: Use large datasets and machine learning to gain insights into future customer behavior, enabling data-driven decisions, anticipating needs, and personalizing marketing efforts effectively.
  • Retention Marketing: Focus on retaining existing customers through personalized communication, loyalty programs, exclusive offers, proactive customer support, and targeted upselling or cross-selling campaigns.
  • Omnichannel Marketing: Create a seamless customer experience across multiple channels, integrating online and offline marketing efforts for consistent messaging and customer interactions.
  • Data-driven Personalization: Utilize customer data and advanced segmentation to deliver highly personalized experiences, tailoring marketing messages, recommendations, and offers based on individual behavior and demographics.
  • Influencer Relationship Management: Build long-term relationships with influencers and thought leaders, collaborating beyond one-off campaigns for continuous brand exposure and audience engagement.
  • Customer Advocacy Programs: Encourage satisfied customers to become brand advocates through incentives for sharing positive reviews, referrals, or user-generated content, leveraging their influence and social proof.
  • Account-Based Retargeting: Combine ABM principles with retargeting strategies, using personalized ads and email campaigns to engage key accounts that have shown interest but have not converted.
  • Experimental Marketing: Take calculated risks and experiment with innovative tactics, channels, or technologies to discover unique growth opportunities, such as virtual reality experiences, chatbots, voice search optimization, or emerging social media platforms.

A marketing plan doesn’t necessarily need to contain hundreds of pages. What is important is that it provides your marketing team the roadmap to get started.

Make use of the visualization techniques we looked at when discussing each step to make things clearer to your team.

And don’t forget to share your ideas on how to create a marketing plan with us.

Join over thousands of organizations that use Creately to brainstorm, plan, analyze, and execute their projects successfully.

FAQs About Marketing Plans

  • Provides direction: It helps align marketing activities with business goals, ensuring all efforts work cohesively towards achieving desired outcomes.
  • Increases efficiency: By defining objectives, strategies, and tactics in advance, it helps prioritize tasks, allocate resources effectively, and minimize wasted efforts.
  • Facilitates decision-making: A marketing plan provides a framework for evaluating different marketing opportunities, making informed decisions, and adjusting strategies based on market conditions.
  • Enhances focus and accountability: It sets clear targets, timelines, and responsibilities, allowing team members to stay focused and accountable for executing the marketing plan.

While the components of a marketing plan can vary, here are some common key elements:

  • Executive Summary
  • Market Research and Analysis
  • Competitive Analysis
  • Marketing Objectives
  • Implementation Timeline
  • Budget Allocation
  • Measurement and Tracking Metrics
  • Risk Assessment and Contingency Plans

To measure and track the effectiveness of a marketing plan, consider the following approaches,

  • Key Performance Indicators (KPIs): Define relevant KPIs such as sales revenue, website traffic, conversion rates, customer acquisition cost, customer lifetime value, social media engagement, or email open rates.
  • Analytics and Tracking Tools: Utilize web analytics tools, CRM systems, social media analytics, or email marketing software to gather data and insights on customer behavior, campaign performance, and ROI.
  • Regular Reporting and Analysis: Review and analyze the collected data regularly to evaluate the success of marketing activities, identify areas for improvement, and make data-driven decisions for adjustments or optimizations.
  • Limited Resources: Insufficient budgets, time, or manpower can hinder the execution of planned marketing activities.
  • Competitive Landscape: Competitors' actions or market dynamics may require adjustments to the planned strategies.
  • Changing Consumer Behavior: Shifts in consumer preferences, trends, or technologies may demand adaptability and flexibility in marketing approaches.
  • Measurement and Analysis: Difficulties in accurately measuring and attributing the impact of marketing activities to business outcomes.
  • Internal Alignment: Ensuring that the marketing plan is well-communicated and aligned with other departments within the organization.

Addressing these challenges requires flexibility, ongoing monitoring, agility, and effective communication within the marketing team and across the organization.

More Related Articles

20 Industry Analysis Templates to Know Your Competitive Landscape

Amanda Athuraliya is the communication specialist/content writer at Creately, online diagramming and collaboration tool. She is an avid reader, a budding writer and a passionate researcher who loves to write about all kinds of topics.

How to make a business plan

Strategic planning in Miro

Table of Contents

How to make a good business plan: step-by-step guide.

A business plan is a strategic roadmap used to navigate the challenging journey of entrepreneurship. It's the foundation upon which you build a successful business.

A well-crafted business plan can help you define your vision, clarify your goals, and identify potential problems before they arise.

But where do you start? How do you create a business plan that sets you up for success?

This article will explore the step-by-step process of creating a comprehensive business plan.

What is a business plan?

A business plan is a formal document that outlines a business's objectives, strategies, and operational procedures. It typically includes the following information about a company:

Products or services

Target market

Competitors

Marketing and sales strategies

Financial plan

Management team

A business plan serves as a roadmap for a company's success and provides a blueprint for its growth and development. It helps entrepreneurs and business owners organize their ideas, evaluate the feasibility, and identify potential challenges and opportunities.

As well as serving as a guide for business owners, a business plan can attract investors and secure funding. It demonstrates the company's understanding of the market, its ability to generate revenue and profits, and its strategy for managing risks and achieving success.

Business plan vs. business model canvas

A business plan may seem similar to a business model canvas, but each document serves a different purpose.

A business model canvas is a high-level overview that helps entrepreneurs and business owners quickly test and iterate their ideas. It is often a one-page document that briefly outlines the following:

Key partnerships

Key activities

Key propositions

Customer relationships

Customer segments

Key resources

Cost structure

Revenue streams

On the other hand, a Business Plan Template provides a more in-depth analysis of a company's strategy and operations. It is typically a lengthy document and requires significant time and effort to develop.

A business model shouldn’t replace a business plan, and vice versa. Business owners should lay the foundations and visually capture the most important information with a Business Model Canvas Template . Because this is a fast and efficient way to communicate a business idea, a business model canvas is a good starting point before developing a more comprehensive business plan.

A business plan can aim to secure funding from investors or lenders, while a business model canvas communicates a business idea to potential customers or partners.

Why is a business plan important?

A business plan is crucial for any entrepreneur or business owner wanting to increase their chances of success.

Here are some of the many benefits of having a thorough business plan.

Helps to define the business goals and objectives

A business plan encourages you to think critically about your goals and objectives. Doing so lets you clearly understand what you want to achieve and how you plan to get there.

A well-defined set of goals, objectives, and key results also provides a sense of direction and purpose, which helps keep business owners focused and motivated.

Guides decision-making

A business plan requires you to consider different scenarios and potential problems that may arise in your business. This awareness allows you to devise strategies to deal with these issues and avoid pitfalls.

With a clear plan, entrepreneurs can make informed decisions aligning with their overall business goals and objectives. This helps reduce the risk of making costly mistakes and ensures they make decisions with long-term success in mind.

Attracts investors and secures funding

Investors and lenders often require a business plan before considering investing in your business. A document that outlines the company's goals, objectives, and financial forecasts can help instill confidence in potential investors and lenders.

A well-written business plan demonstrates that you have thoroughly thought through your business idea and have a solid plan for success.

Identifies potential challenges and risks

A business plan requires entrepreneurs to consider potential challenges and risks that could impact their business. For example:

Is there enough demand for my product or service?

Will I have enough capital to start my business?

Is the market oversaturated with too many competitors?

What will happen if my marketing strategy is ineffective?

By identifying these potential challenges, entrepreneurs can develop strategies to mitigate risks and overcome challenges. This can reduce the likelihood of costly mistakes and ensure the business is well-positioned to take on any challenges.

Provides a basis for measuring success

A business plan serves as a framework for measuring success by providing clear goals and financial projections . Entrepreneurs can regularly refer to the original business plan as a benchmark to measure progress. By comparing the current business position to initial forecasts, business owners can answer questions such as:

Are we where we want to be at this point?

Did we achieve our goals?

If not, why not, and what do we need to do?

After assessing whether the business is meeting its objectives or falling short, business owners can adjust their strategies as needed.

How to make a business plan step by step

The steps below will guide you through the process of creating a business plan and what key components you need to include.

1. Create an executive summary

Start with a brief overview of your entire plan. The executive summary should cover your business plan's main points and key takeaways.

Keep your executive summary concise and clear with the Executive Summary Template . The simple design helps readers understand the crux of your business plan without reading the entire document.

2. Write your company description

Provide a detailed explanation of your company. Include information on what your company does, the mission statement, and your vision for the future.

Provide additional background information on the history of your company, the founders, and any notable achievements or milestones.

3. Conduct a market analysis

Conduct an in-depth analysis of your industry, competitors, and target market. This is best done with a SWOT analysis to identify your strengths, weaknesses, opportunities, and threats. Next, identify your target market's needs, demographics, and behaviors.

Use the Competitive Analysis Template to brainstorm answers to simple questions like:

What does the current market look like?

Who are your competitors?

What are they offering?

What will give you a competitive advantage?

Who is your target market?

What are they looking for and why?

How will your product or service satisfy a need?

These questions should give you valuable insights into the current market and where your business stands.

4. Describe your products and services

Provide detailed information about your products and services. This includes pricing information, product features, and any unique selling points.

Use the Product/Market Fit Template to explain how your products meet the needs of your target market. Describe what sets them apart from the competition.

5. Design a marketing and sales strategy

Outline how you plan to promote and sell your products. Your marketing strategy and sales strategy should include information about your:

Pricing strategy

Advertising and promotional tactics

Sales channels

The Go to Market Strategy Template is a great way to visually map how you plan to launch your product or service in a new or existing market.

6. Determine budget and financial projections

Document detailed information on your business’ finances. Describe the current financial position of the company and how you expect the finances to play out.

Some details to include in this section are:

Startup costs

Revenue projections

Profit and loss statement

Funding you have received or plan to receive

Strategy for raising funds

7. Set the organization and management structure

Define how your company is structured and who will be responsible for each aspect of the business. Use the Business Organizational Chart Template to visually map the company’s teams, roles, and hierarchy.

As well as the organization and management structure, discuss the legal structure of your business. Clarify whether your business is a corporation, partnership, sole proprietorship, or LLC.

8. Make an action plan

At this point in your business plan, you’ve described what you’re aiming for. But how are you going to get there? The Action Plan Template describes the following steps to move your business plan forward. Outline the next steps you plan to take to bring your business plan to fruition.

Types of business plans

Several types of business plans cater to different purposes and stages of a company's lifecycle. Here are some of the most common types of business plans.

Startup business plan

A startup business plan is typically an entrepreneur's first business plan. This document helps entrepreneurs articulate their business idea when starting a new business.

Not sure how to make a business plan for a startup? It’s pretty similar to a regular business plan, except the primary purpose of a startup business plan is to convince investors to provide funding for the business. A startup business plan also outlines the potential target market, product/service offering, marketing plan, and financial projections.

Strategic business plan

A strategic business plan is a long-term plan that outlines a company's overall strategy, objectives, and tactics. This type of strategic plan focuses on the big picture and helps business owners set goals and priorities and measure progress.

The primary purpose of a strategic business plan is to provide direction and guidance to the company's management team and stakeholders. The plan typically covers a period of three to five years.

Operational business plan

An operational business plan is a detailed document that outlines the day-to-day operations of a business. It focuses on the specific activities and processes required to run the business, such as:

Organizational structure

Staffing plan

Production plan

Quality control

Inventory management

Supply chain

The primary purpose of an operational business plan is to ensure that the business runs efficiently and effectively. It helps business owners manage their resources, track their performance, and identify areas for improvement.

Growth-business plan

A growth-business plan is a strategic plan that outlines how a company plans to expand its business. It helps business owners identify new market opportunities and increase revenue and profitability. The primary purpose of a growth-business plan is to provide a roadmap for the company's expansion and growth.

The 3 Horizons of Growth Template is a great tool to identify new areas of growth. This framework categorizes growth opportunities into three categories: Horizon 1 (core business), Horizon 2 (emerging business), and Horizon 3 (potential business).

One-page business plan

A one-page business plan is a condensed version of a full business plan that focuses on the most critical aspects of a business. It’s a great tool for entrepreneurs who want to quickly communicate their business idea to potential investors, partners, or employees.

A one-page business plan typically includes sections such as business concept, value proposition, revenue streams, and cost structure.

Best practices for how to make a good business plan

Here are some additional tips for creating a business plan:

Use a template

A template can help you organize your thoughts and effectively communicate your business ideas and strategies. Starting with a template can also save you time and effort when formatting your plan.

Miro’s extensive library of customizable templates includes all the necessary sections for a comprehensive business plan. With our templates, you can confidently present your business plans to stakeholders and investors.

Be practical

Avoid overestimating revenue projections or underestimating expenses. Your business plan should be grounded in practical realities like your budget, resources, and capabilities.

Be specific

Provide as much detail as possible in your business plan. A specific plan is easier to execute because it provides clear guidance on what needs to be done and how. Without specific details, your plan may be too broad or vague, making it difficult to know where to start or how to measure success.

Be thorough with your research

Conduct thorough research to fully understand the market, your competitors, and your target audience . By conducting thorough research, you can identify potential risks and challenges your business may face and develop strategies to mitigate them.

Get input from others

It can be easy to become overly focused on your vision and ideas, leading to tunnel vision and a lack of objectivity. By seeking input from others, you can identify potential opportunities you may have overlooked.

Review and revise regularly

A business plan is a living document. You should update it regularly to reflect market, industry, and business changes. Set aside time for regular reviews and revisions to ensure your plan remains relevant and effective.

Create a winning business plan to chart your path to success

Starting or growing a business can be challenging, but it doesn't have to be. Whether you're a seasoned entrepreneur or just starting, a well-written business plan can make or break your business’ success.

The purpose of a business plan is more than just to secure funding and attract investors. It also serves as a roadmap for achieving your business goals and realizing your vision. With the right mindset, tools, and strategies, you can develop a visually appealing, persuasive business plan.

Ready to make an effective business plan that works for you? Check out our library of ready-made strategy and planning templates and chart your path to success.

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How to Write a Marketing Plan

Meredith Wood

Many or all of the products featured here are from our partners who compensate us. This influences which products we write about and where and how the product appears on a page. However, this does not influence our evaluations. Our opinions are our own. Here is a list of our partners and here's how we make money .

A marketing plan outlines your marketing strategy, which includes how you’ll attract new customers, retain current customers and promote your products or services. Creating a marketing strategy is key to ensuring you’re making the most of your money while targeting the right people through the right channels so you can grow your business.

When you create your business plan, the marketing plan will be an important component. Within a business plan, the marketing plan helps to explain how your business fits into the market, who your competitors are and how you’ll stand out. Small-business marketing is all about how you will promote your products or services to increase sales through customer engagement.

1. Research

The first step when learning how to write a marketing plan for your business plan is research. You want to look at your market as a whole , your competitors, their marketing strategies and past marketing strategies you’ve used — if any. Your research will inform who your target customer base is, how to price your products , what marketing channels will best serve your business, how you want to interact with customers and what your marketing budget will be.

While not all your research will be included in your marketing plan, it will help to inform your marketing strategy. The final product will be a much condensed and synthesized version of what you discover from your research.

2. Know your business

To create an effective marketing strategy, you need to understand the ins and outs of your own business. What makes your products or services unique? What’s your company’s mission? Why did you start this business in the first place? Reminding yourself what makes your business special will help you inform your marketing strategy and show potential customers why they should choose to work with you. Plus, looking at your business from the viewpoint of a potential customer may help you uncover some unique selling points you hadn’t previously considered.

» MORE: Can your small-business idea actually make money?

3. Understand your customer

Beyond your business and the products or services it offers, you also need to take your customer into consideration when writing your marketing plan.

Understand your customer: who they are, what they like, their pain points, how your product or service solves their problem, how and where they consume media and how to communicate with them. Much of the success of your marketing strategy depends upon knowing and communicating well with your customers.

Identify your target market and narrow your scope to a specific demographic — like athletes or parents, for instance — to help you pinpoint the best way to reach them. If you cast your net too wide, you may come off as insincere and struggle to attract any customers.

4. Highlight your unique selling proposition

Your business’s unique selling proposition, or USP, is the thing that makes you stand out. If you want your product or service to sell well, you need to make sure it offers something your competitors don’t. To do that, you need to find your USP.

You likely have a good idea already of what your USP is, but it’s time to synthesize all of the great ideas you gathered in the previous steps into an easily shareable description. Consider this your elevator pitch. You want to be able to tell someone why your product or service is best in less than 30 seconds. You may also find a catchy slogan comes out of this, as well.

5. Check out the competition

While you need to make decisions that are right for your business based on internal information, you also should have an understanding of what your competitors are doing and how it’s working for them.

Take a look at their products, pricing and marketing strategies. Check out their customer reviews to see what people like and dislike about their business. Then use this information to make your business — and marketing strategy — even better.

6. Know your numbers

A marketing strategy will cost money; however, it doesn’t have to be a lot. In fact, there are plenty of free marketing ideas you can try. However, you will likely need to spend some money if you want to make money in the long run. Understanding your business financials to come up with a realistic marketing budget is crucial before you can decide on your concrete marketing plan.

7. Show, don't tell

If you have any marketing collateral already created, such as logos, ads or social media posts, be sure to include them in your marketing strategy. This will show potential investors or lending partners that you’ve made concrete progress on your business’s marketing plan.

8. Test your strategy and talk to customers

The only way to truly know whether your marketing strategy will work is to show it to real people and get their opinions. While you don’t need to have your entire marketing plan created to get feedback, it’s a good idea to run some general ideas past a focus group to get their input. These can be potential customers or friends and family — just make sure you’re getting their honest feedback. Use the results to tweak your strategy to better suit your customers.

» MORE: Common startup mistakes and how to avoid them

What to include in a marketing plan

Now that you've done the research for your marketing strategy, you need to synthesize it into an easily digestible plan that shows yourself and potential investors that you know how to market your business. You can use the following components as a sort of marketing plan template to organize your research:

Product or service overview. If your business sells products, include specifics like sizes, types, colors, features and pricing. For services, detail what they are, what problems they solve, why they will be in demand and what they cost.

Target customer personas. Who are they? How old are they? Where do they live? How much do they make, on average? Are they married or single? Do they have kids and/or pets? What are their interests, wants, and needs?

USP. Through researching the market, your competition and customers, you know how your business stands out. Be sure you can explain what makes your business unique.

Marketing budget. Outline how much of your overall business budget you’re planning to allocate to marketing. Based on your research, you can also include projections for how this budget will grow your sales.

Marketing channels. For a fully comprehensive marketing plan, you’ll likely use a combination of several channels — email , social media, SMS , local , digital , etc. Detail which you'll focus on, the budget for each, expected returns and what numbers you'll track (views, clicks, subscribers, etc.).

Conversion and retention strategy. Outline a plan for converting leads into paying customers — and for retaining those customers and getting their repeat business. New customers are important, but so is customer retention. After all, it’s more expensive to find a new customer than it is to foster a relationship with an existing one.

Marketing collateral. In the interest of space, you may want to include just a couple of items within the marketing plan section itself, and you can include the rest in the business plan appendix.

» MORE: Best marketing tools for small businesses

A version of this article originally appeared on Fundera, a subsidiary of NerdWallet.

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Free Marketing Plan Examples: Real-World Samples & Templates

By Joe Weller | April 27, 2024

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A  marketing plan  is a comprehensive document that outlines a company’s marketing strategy and tactics, and ensures that its marketing goals align with its overall objectives. Effective marketing plans include detailed analysis of the market along with roadmaps for upcoming campaigns. Inside this article, you’ll find the  elements of a marketing plan , 10 real-world examples of marketing plans with commentary from experienced marketing professionals, free marketing plan templates and samples , and a  chart to help you determine which template suits your needs .

Marketing Plan Elements

Typical marketing plans begin with an executive summary and include audience demographics, company objectives, situational analysis of the business, and marketing strategies and tactics. Market research and analysis provide campaign direction, and the budget and timeline offer practical parameters. A marketing plan can provide an overview of all strategies and campaigns to be executed in a certain time frame, or it can focus on a specific product, channel, or strategy. The level of detail and the sections included might vary, depending on the organization’s needs. The nine main elements of a marketing plan are:  

Executive Summary and Mission Statement:  A concise, high-level summary conveys the purpose of your marketing plan, introduces key strategies and research insights, and highlights the most important takeaways for stakeholders. For example, an executive summary might outline your brand’s identity, its place within the competitive landscape, and the major opportunities that upcoming marketing campaigns will target. Longer plans might include a separate mission statement or vision statement to align marketing efforts with your company’s larger goals. Discover more  examples of executive summaries with templates to help you write one effectively.  

Single Slide Executive Summary Example Template

Situational Analysis:  One of the most crucial elements of your marketing plan, a situational analysis is an assessment of the internal and external factors affecting a business’s performance. It should include research-based insights into market trends and dynamics, customer demographics and pain points, and internal resources.  A strong situational analysis often includes a SWOT (strengths, weaknesses, opportunities, threats) analysis, which provides a foundation for an effective marketing strategy. Learn more about  how to perform a SWOT analysis .  

Competitive Analysis:  Understanding the competition is key to developing a compelling marketing plan. This analysis should consider recent marketing campaigns from similar brands to identify successful ways to reach a shared target audience. Being aware of the competitive landscape can also help your business develop a unique selling proposition and stand out in the market. The competitive analysis might be included in the larger situational analysis, or it might be a stand-alone section. For example, a marketing plan could include data on how competitors rank on keywords, or it could evaluate the performance of competitors’ recent social media campaigns. One common framework for understanding market dynamics is a Porter’s five forces analysis, which identifies the forces that contribute to industry rivals. Learn how to evaluate the competitive landscape with  free industry analysis templates .  

Porter’s Five Forces Model Example Template

Target Audience: In order to implement marketing strategies that engage consumers and drive conversions, businesses need to know who their audience is, what they want, and how they behave. A marketing plan should define a specific, segmented target audience with demographic, geographical, psychographic, and behavioral data.  This section often includes customer profiles or buyer personas — fictionalized representations of ideal customers or audience segments — which help marketers typify consumer behaviors. These profiles should include media habits and most-used platforms to ensure that your marketing plan selects the right channels for each campaign. Learn how to analyze your target market with  free customer profile templates .  

Simple Customer Profile Presentation Template

Goals and Objectives:  Marketing plans typically include both long-term goals, which provide broad direction for the company’s marketing strategy, and short-term objectives, which focus on more immediate tactics and campaigns. Goals should be SMART (specific, measurable, achievable, relevant, time-bound) and include corresponding key performance indicators (KPIs).  The goals and objectives in a marketing plan often focus on conversions, market share, brand awareness, or engagement. Clearly defined goals ensure strategically aligned marketing initiatives with measurable results. Take a look at  real-world examples of SMART goals for more insights.  

SMART Goals Worksheet Template with Sample Text

Marketing Strategy:  This section of a marketing plan details the business’s unique value proposition and the channels that will communicate it. A robust marketing strategy addresses the touchpoints in a consumer’s buying cycle and breaks down the 4 Ps (product, price, place, promotion) of the marketing mix. Channels might include digital marketing, advertisements, social media, and influencer partnerships. To develop an overarching marketing strategy, consider using a  marketing strategy template . To learn more about the 4 Ps, read this  product marketing guide .  

Marketing Strategy Example Template

Tactics and Action Plan:  A marketing plan is not an abstract strategy document, but a concrete roadmap for executing specific campaigns with specific tactics. Your plan should detail the messaging for each campaign and the corresponding methods for communication — such as email newsletters, social content, targeted ads, and public relations.  This section provides KPIs and actionable steps such as resource allocation, deliverables, and distribution plans. It might also include the expected outcome for each campaign. To plan individual campaigns, consider using a  marketing project plan template .  

Marketing Project Plan Template

Budget:  Marketing expenses might include the cost of advertising, content creation, website maintenance, or promotional materials; no marketing plan is complete without a budget that breaks down the costs of such initiatives. A clear, comprehensive budget ensures that marketing efforts are financially feasible and resources can be allocated for maximum impact. The budget also enables the marketing team to track the return on investment (ROI) of each campaign. To create a comprehensive budget, try our  free marketing budget templates .    

Marketing Budget Plan Template

Timeline:  Finally, a marketing plan includes a clear schedule for implementing its initiatives and tactics. This timeline details the start and end dates of each campaign, deadlines for deliverables, and key events or milestones. It keeps the marketing team aligned and initiatives on track, ensuring that marketing objectives can be achieved within the set time frame. Organize dates and deadlines with the help of a  marketing timeline template .  

Marketing Timeline Template

Marketing Plan Examples

Real-world marketing plans show how businesses utilize effective planning documents. These 10 examples from various industries exhibit unique strengths and weaknesses. With insightful commentary from marketing experts, these plans offer practical takeaways any marketer can use.  

Delmarva and the Ground for Change This  in-depth marketing plan for a documentary produced by the USDA Northeast Climate Hub includes audience profiles, competitive analysis, and a distribution plan. Along with a detailed breakdown of its digital marketing strategy, it considers how different tactics will affect the viewer’s content journey.   

Delmarva Marketing Plan

John Dinsmore , a marketing consultant and professor at Wright State University, praises this plan for its attractive design and thoughtful, thorough content: “They do a nice job of extrapolating on who the target market is and tying their tactics to achieving specific goals.”  He appreciates the inclusion of a SWOT analysis, but feels it could be done more effectively. “‘Opportunities’ is not a place for business ideas. It’s a place to identify external, positive trends that can help your initiative. In this context, an opportunity could be ‘Rising concern for and awareness of climate issues.’ Similarly, ‘threats’ is not a place to list things that are difficult. It’s for negative external trends such as ‘Increased skepticism over ability to combat climate change.’” 

Dekker Fraser

Dekker Fraser , former Global Marketing Manager at Sony PlayStation, adds that this plan includes a strong focus on collaborations with media and influencers: “Many marketing plans place too much emphasis on target customers and not enough on target collaborators.”  

Minnesota Tourism This  marketing plan by Explore Minnesota , the state’s Department of Tourism, showcases Minnesota’s beauty with vivid imagery. It uses a variety of demographic information to identify priority audience segments and includes well-designed infographics that analyze audience and competition. As a result, the campaigns are clearly targeted at specific audiences and objectives. 

John Rarrick

John Rarrick , Head of Marketing at Movius Corp., admires the strength of the message behind the strategy. “This plan has a very well-developed ‘why,’” he says. “You’ll see that often when the plan is to repair or save something that has undergone a time of great loss — such as a loss of revenue or reputation. The audience personas, goals, tactics, and budget are all detailed and measurable.” 

Minnesota Marketing Plan

Gold Coast Transit District  

Gold Coast Marketing Plan

A  short, high-level marketing plan for Gold Coast Transit highlights key campaigns and includes the most important details, such as timelines, budgets, and tactics. It begins with a bulleted overview of the most important takeaways and takes into account general marketing efforts that don’t fit under a specific campaign umbrella. Fraser notes that this plan includes year-round marketing initiatives, with an effective “emphasis on strong offers, such as youth-free fares.” However, he points out that its brand awareness goals could be more specific. “Instead, use context-specific awareness goals such as ‘When commuting to work, residents first think of Gold Coast Transit’ or ‘When coming home from the library at night, I think of taking the bus,’” he says. “In other words, peg awareness to specific category-entry points.”  

University of Arizona College of Engineering This  marketing, branding, and communications plan for the University of Arizona College of Engineering sets out a long-term vision, high-level goals, and strategies for achieving these goals. It has a section for methodology — including promotional videos and email newsletters — and segments its audience to align with its strategies. This plan “demonstrates a clearly defined audience,” according to Rarrick. That said, not every section of the plan includes the same level of specificity. “The KPIs are vague,” he adds. “I would expect to see something more measurable, rather than ‘increase’ or ‘improve.’” 

Arizona Marketing Plan

Timberland Regional Library This  library's two-year marketing plan sets initiatives in motion with a clear schedule for action. It includes both promotional and production calendars for effective planning, which is especially important for campaigns pegged to external events.  Dinsmore cites this plan’s “professional and elegant graphic design” as a strength. It also offers a roadmap for tackling several marketing campaigns on different timelines. However, he suggests that the plan needs more measurable goals and defined strategies. “There’s no overarching strategy that ties all of these tactics and initiatives together,” he says. “It’s just a laundry list of dates and actions.” 

Library Marketing Plan

Safe Haven Family Shelter Nonprofit organizations need creative marketing strategies to reach their targets and use funds efficiently. With specific objectives and actionable steps, this  marketing plan for Safe Haven Family Shelter delineates high-level goals and details the path to achieving them. It identifies the roles and responsibilities of individual team members to ensure alignment. Rarrick commends this plan for its “clearly defined audience and very clearly defined goals.” The plan showcases the differences between strategic business goals and measurable marketing objectives.  

Safe Haven Marketing Plan

Visit Myrtle Beach This  destination marketing plan by the Myrtle Beach, South Carolina Chamber of Commerce  incorporates detailed information about target markets, audience personas, and key behaviors. It includes an infographic that illuminates the touchpoints in a traveler’s journey and shows the marketing team how each tactic contributes to conversions.  Overall, Dinsmore praises this plan as a “very smart and thoughtful presentation.” It outlines a distinct media mix for each target audience, defines its objectives clearly, and ties these objectives to success metrics. He continues, “I want to thank the Myrtle Beach folks for planning to measure their efforts. Measurement is often anathema to marketing people, but if you’re not measuring, you don’t know how to improve.”  With so much information to cover, the plan would benefit from an executive summary to introduce key takeaways. “The bigger the scope, the harder it is to make everything feel connected, and that’s a bit of an issue with this plan,” Dinsmore adds.  

Myrtle Beach Marketing Plan

Tropical Avocados This  example of a no-frills plan was commissioned by the nonprofit Improving Economies for Stronger Communities (IESC) to help brand and launch tropical avocados in the U.S. market. It shows the importance of making branding decisions backed by market and consumer research. A detailed SWOT analysis and competitive analysis provide essential insights that enable the company to determine the best unique selling proposition.  A key strength of this plan is its detailed research into its audience. Fraser cites its “excellent identification of consumer objections — e.g., concern over how natural the avocado size is — and consumer behavior.” As a result, the brand can adopt effective messaging in its marketing campaigns. As with USDA Northeast Climate Hub’s Delmarva and the Ground for Change documentary, “target collaborators — e.g., food writers, organizations, and chefs — are included in the target audience. Collaborators are often more critical to the marketing plan than the consumers themselves,” Fraser adds.  

Avocados Marketing Plan

Rochelle Community Hospital This  case study of Rochelle Community Hospital in Rochelle, Illinois, shows how a targeted marketing plan can be used to achieve significant results. The report by Legato Healthcare Marketing showcases the importance of reevaluating an existing marketing strategy — in this case, shifting the emphasis from print to digital. External marketing agencies often have more tools at their disposal, particularly if the business has not had a strong digital presence. With targeted ads and website updates, the agency employed tactics with direct metrics in order to track its impact.   

Rochelle Hospital Marketing Plan

Visit Concord This  example from the Concord Tourism Improvement District marketing plan is concise and includes streamlined insights on the audience and market. It details each marketing channel with specific tactics and measurable KPIs.  The overall strategy, according to Fraser, offers “an excellent emphasis on social proof and word-of-mouth marketing,” as well as a “good balance of awareness and activation marketing.” In order to improve, he suggests, “the plan should factor in the following critical quantitative factors to help drive the media strategy: reach, frequency, and the total-addressable market.” 

Concord Marketing Plan

Marketing Plan Templates

Using a template takes the guesswork out of organizing a marketing plan document. These customizable templates include essential elements and options for specific industries or marketing channels, and they range from one-page plans to comprehensive, presentation-ready reports.

Microsoft Word Simple Marketing Plan Template

Simple Marketing Plan Sample

Download the Simple Marketing Plan Example Template for Microsoft Word Download the Blank Simple Marketing Plan Template for Microsoft Word

This example of a simple, customizable plan focuses on key strategies and prioritizes readability. This one-page marketing plan template includes space to summarize marketing strategy and overarching business objectives, along with an action plan to highlight responsibilities and deadlines.

Microsoft Word Annual Marketing Plan Template

Annual Marketing Plan Example

Download the Annual Marketing Plan Example Template for Microsoft Word Download the Blank Annual Marketing Plan Template for Microsoft Word  

This comprehensive marketing plan template includes a number of key sections — such as goals, target market, marketing channels, and performance standards — that can be customized to suit a variety of businesses. In the situational analysis, you can find space for both a 5C (company, collaborators, customers, competitors, climate) analysis and a SWOT analysis. The blank template begins with a table of contents, a business summary, and a mission statement to allow for easy readability. The sample focuses on marketing strategies for one fiscal year, but you can modify this plan for any time period. 

Microsoft Word Small Business Marketing Plan Template

Small Business Marketing Plan Example

Download the Small Business Marketing Plan Example Template for Microsoft Word Download the Blank Small Business Marketing Plan Template for Microsoft Word

A strong marketing plan is essential for small businesses looking to stand out from larger competitors. This small business marketing plan template provides an outline for a detailed marketing strategy, including a unique selling proposition, the 4Ps marketing mix, and marketing channels. It builds its strategy on situational analysis and identification of the business’s core capabilities. Find  more marketing plan templates  for different industries.

Microsoft Word Nonprofit Marketing Plan Template

NonProfit Marketing Plan Example

Download the Nonprofit Marketing Plan Example Template for Microsoft Word Download the Blank Nonprofit Marketing Plan Template for Microsoft Word

This example marketing plan for a nonprofit incorporates information on the funding climate into its situational analysis, as well as a detailed organizational summary. With sections for short- and long-term goals, marketing strategies and channels, and stakeholder profiles, the template is comprehensive and customizable. Find  more nonprofit marketing plan templates here .

Excel Product Marketing Plan Template

Product Marketing Plan Example

Download the Product Marketing Plan Example Template for Excel Download the Blank Product Marketing Plan Template for Excel

When integrating a new product into existing marketing strategies, it’s important to take into account all the elements of the marketing mix. This product marketing plan template is organized by product, price, place, promotion, process, people, and physical evidence. In these sections, you can find space to consider market research, consumer behaviors, and marketing channels.

Excel Social Media Marketing Plan Template

Social Media Marketing Action Plan Example

Download the Social Media Marketing Plan Example Template for Excel Download the Blank Social Media Marketing Plan Template for Excel

For planning specific campaigns, this social media marketing action plan template begins with the campaign goal, highlights important promo dates, and separates actions by platform. It’s useful for executing targeted social media campaigns within a larger marketing strategy. Find  more marketing action plan templates here .

Excel Digital Marketing Plan Template

Digital Marketing Plan Example

Download the Digital Marketing Plan Example Template for Excel Download the Blank Digital Marketing Plan Template for Excel

Focusing on digital marketing channels is an effective way to organize strategies into a streamlined and actionable plan. This strategic digital marketing template highlights important audience behaviors and access channels to ensure messaging reaches consumers. Customizable for a variety of digital marketing projects, the template includes space for keywords, goals, and tasks. Find  more digital marketing plan templates here .

Which Marketing Plan Format Is Right for You?

To choose the right marketing plan format for your needs, consider the plan’s role in your marketing strategy. Do you need a comprehensive plan to provide an overview of tactics that will take place over a long period of time? Or are you looking for a plan to focus on specific channels, campaigns, or product launches? 

Each template in this article offers space to detail market research, strategies, and access channels. The longer plans include more sections for in-depth situational analysis and audience demographics, while the shorter plans focus on the marketing mix and action plan. This chart highlights the key elements of each marketing plan:  

Streamline Your Marketing Plan Efforts with Smartsheet

The best marketing teams know the importance of effective campaign management, consistent creative operations, and powerful event logistics -- and Smartsheet helps you deliver on all three so you can be more effective and achieve more. 

The Smartsheet platform makes it easy to plan, capture, manage, and report on work from anywhere, helping your team be more effective and get more done. Report on key metrics and get real-time visibility into work as it happens with roll-up reports, dashboards, and automated workflows built to keep your team connected and informed.

When teams have clarity into the work getting done, there’s no telling how much more they can accomplish in the same amount of time. Try Smartsheet for free, today.

Improve your marketing efforts and deliver best-in-class campaigns.

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Starting a Business

When starting a new business, there are many important decisions to make and many rules and procedures that must be addressed. While there is no single source for all filing requirements, the following steps have been developed to assist you in starting your business.

It is helpful to begin with a business plan. A business plan is a blueprint of every aspect of your business. Sales, Marketing, Advertising, Promotion and Location are just some of the categories to consider when creating a plan. Go to the U.S. Small Business Administration website to find a tutorial on how to create a business plan.

If you would like help deciding on a location for your business, contact the California Business Investment Services unit of the Governor’s Office of Economic Development (GO-Biz) . The California Business Investment Services unit provides tailored site selection services for businesses, real–estate executives, and site selection consultants.

Choose a business structure. A brief overview of the following types of legal business structures available in California can be found on our Entity Types website:

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Your next step will be to file your tax and employer identification documents .

Most businesses require licenses or permits in order to operate. Please click on each of the resources below to determine if your business requires any licenses or permits.

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Additional Resources

For additional resources on how to start a business, visit  Starting a Business Checklist webpage and click on the Starting a New Business in California (PDF) brochure.

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California Department of Veterans Affairs (CalVet) Veteran Business Ownership and Resources Disabled Veteran Business Enterprise (DVBE) Program Get Certified as a DVBE (Disabled Veteran Business Enterprise)

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Workers at Apple's store in Short Hills, New Jersey, have voted against unionizing, Bloomberg News reported on Saturday.

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2 Chinese EV companies seem to be ganging up on Elon Musk's Tesla

  • EV company Nio is launching a new affordable EV brand in China. 
  • Competitor BYD will reportedly supply batteries for the new range, which will compete with Tesla's Model Y. 
  • The alliance between the two companies will likely intensify pressure on Tesla in China.

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Two of Tesla's biggest rivals in China are joining forces in yet another blow to Elon Musk .

Local EV giant Nio is launching a new affordable EV brand that will compete directly with the Model Y in China — and it has reportedly turned to Tesla rival BYD to provide batteries for one of these new EVs, according to a Reuters report .

Three sources with knowledge of the matter told Reuters that BYD has agreed to provide batteries for the new mass-market brand called Onvo, which Nio confirmeded to Reuters on Monday.

BYD will reportedly provide a small battery pack for one version of the Onvo EV, with Chinese battery maker CALB supplying a larger 85-kilowatt-hour battery pack.

Nio disputed the report, describing it as "inaccurate" in comments to Reuters.

Business Insider contacted BYD and Nio for comment but didn't immediately hear back.

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Nio, known for its battery-swapping technology , is set to unveil the first Onvo vehicle at the end of the month and is also planning a second smaller EV that will sell in Europe for under $30,000, per Reuters.

It marks a strategy shift for the EV startup, which has previously focused on the premium market , and it comes as it faces fierce competition in China.

The alliance between Nio and BYD will likely intensify pressure on Elon Musk in China, where Tesla sales have slumped amid brutal competition for EVs.

Deliveries from Tesla's Shanghai factory dropped 18% in April from a year ago, according to preliminary data from China's Passenger Car Association reported by Bloomberg .

The move poses a fresh challenge to Musk as he embarks on a shake-up at Tesla.

The automaker is simultaneously trying to secure EV dominance in China and expand its autonomous driving operations — all while slashing its workforce with ongoing job cuts .

Musk secured a big win in a surprise trip to Beijing last month, sealing a vital deal with Chinese tech giant Baidu that moved the automaker closer to rolling out its Full Self-Driving technology in the country.

The Tesla CEO is now reportedly eyeing up plans to deploy the company's forthcoming robotaxis, which the company plans to unveil in August , to China.

Once again, however, he is likely to face stiff competition from BYD and Nio, who are developing their own driving assistance software.

Watch: How did Tesla's bulletproof Cybertruck become so expensive and so delayed?

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Local security forces brought 15 men to a military enlistment office after a mass brawl at a warehouse of the Russian Wildberries company in Elektrostal, Moscow Oblast on Feb. 8, Russian Telegram channel Shot reported .

29 people were also taken to police stations. Among the arrested were citizens of Kyrgyzstan.

A mass brawl involving over 100 employees and security personnel broke out at the Wildberries warehouse in Elektrostal on Dec. 8.

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Apple’s New iPad Ad Leaves Its Creative Audience Feeling … Flat

An ad meant to show how the updated device can do many things has become a metaphor for a community’s fears of the technology industry.

The silhouettes of four people in front of a bright screen advertising iPads.

By Tripp Mickle

Tripp Mickle has been writing about Apple since 2016.

The trumpet is the first thing to be squished. Then the industrial compressor flattens a row of paint cans, buckles a piano and levels what appears to be a marble bust. In a final act of destruction, it pops the eyes out of a ball-shaped yellow emoji.

When the compressor rises, it reveals Apple’s latest commodity: the updated iPad Pro.

Tim Cook, Apple’s chief executive, posted the advertisement, called “Crush,” on Tuesday after the company held an event to announce new tablets. “Meet the new iPad Pro: the thinnest product we’ve ever created,” Mr. Cook wrote, adding, “Just imagine all the things it’ll be used to create.”

Meet the new iPad Pro: the thinnest product we’ve ever created, the most advanced display we’ve ever produced, with the incredible power of the M4 chip. Just imagine all the things it’ll be used to create. pic.twitter.com/6PeGXNoKgG — Tim Cook (@tim_cook) May 7, 2024

For decades, Apple has been the toast of the creative class. It has won over designers, musicians and film editors with promises that its products would help them “Think Different.”

But some creators took a different message from the one-minute iPad ad. Rather than seeing a device that could help them create, as Mr. Cook suggested, they saw a metaphor for how Big Tech has cashed in on their work by crushing or co-opting the artistic tools that humanity has used for centuries.

The image was especially unnerving at a time when artists fear that generative artificial intelligence, which can write poetry and create movies, might take away their jobs.

“It’s unusual in its cruelty,” said Justin Ouellette, a software designer in Portland, Ore., who does animation work and is a longtime Apple product user. “A lot of people see this as a betrayal of its commitment to human creative expression and a tone deafness to the pressures those artists feel at this time.”

Apple didn’t respond to requests for comment.

It was the latest in a series of recent promotional slip-ups by a company that is widely considered to be a marketing juggernaut. Its marketing of the Apple Vision Pro , released in January, struggled to help that device break through with many customers. Last year, Apple was criticized for making an awkward sketch that cast Octavia Spencer as Mother Earth , lording over a corporate meeting about the company’s effort to become carbon neutral by 2030.

Apple has been regarded as an advertising visionary since the 1980s. Its “ 1984” Super Bowl commercial to introduce the Macintosh computer is among the most famous commercials ever made. The ad, which was developed by the Chiat/Day agency, showed an actor throwing a sledgehammer through a screen projecting the face of a “Big Brother” figure that was meant to be a metaphor for IBM.

When Steve Jobs returned to Apple in 1997 after 12 years away, he sought to reclaim its marketing magic. Together he and Lee Clow, the advertising creative behind the “1984” spot, developed the “Think Different” campaign. It paved the way to the famous “Get a Mac” spots, featuring a Mac and PC , and the original iPhone ad , which showed people in classic films and television shows picking up a phone and saying, “Hello.”

Apple’s marketing pitched its products as easy to use. It billed PCs and Android phones as devices for business executives working on spreadsheets, while Macs and iPhones were tools for film editors, photographers and writers.

But Apple’s advertising has been uneven over the last dozen years or so. It yanked a 2012 campaign that showcased its Apple Store “geniuses” on planes. Critics dismissed a subsequent spot, “Designed by Apple in California,” as “ lame .”

In the wake of those hiccups, Mr. Cook shifted oversight of advertising from Phil Schiller, the company’s longtime head of marketing, to Tor Myhren, a former president and chief creative officer at Grey, the ad agency that created the E-Trade baby.

Under Mr. Myhren, who joined in 2016, Apple has developed some of its ads with its own creative team and others in collaboration with an outside agency, Media Arts Lab. It has been recognized at the Cannes Lions Awards, the leading event for the ad industry, for a spot on AirPods called “Bounce,” which showed a man bounding off the sidewalk as he listened to music. Last year, Apple was named Creative Brand of the Year because of its “R.I.P. Leon” ad, in which a man sent an iPhone message saying a lizard in his care had died, then deleted it when the lizard suddenly rolled over off its back.

Mr. Myhren and Media Arts Lab didn’t respond to requests for comment about who was behind the “Crush” spot.

Michael J. Miraflor, the chief brand officer at Hannah Grey, a venture capital firm, said on X that Apple’s ad had effectively offended and turned off its core customer base, achieving the opposite of what it had done with its “1984” commercial.

“It’s not even that it’s boring or banal,” Mr. Miraflor wrote . “It makes me feel … bad? Bummed out?”

Tripp Mickle reports on Apple and Silicon Valley for The Times and is based in San Francisco. His focus on Apple includes product launches, manufacturing issues and political challenges. He also writes about trends across the tech industry, including layoffs, generative A.I. and robot taxis. More about Tripp Mickle

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  • Neurologists Leads in Moscow Oblast
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  • Orthopedic clinics Leads in Moscow Oblast
  • Camera repair shops Leads in Moscow Oblast
  • Television repair services Leads in Moscow Oblast
  • Truck parts suppliers Leads in Moscow Oblast
  • Video camera repair services Leads in Moscow Oblast
  • Portrait studios Leads in Moscow Oblast
  • Video Duplication Service Providers Leads in Moscow Oblast
  • Polymer Suppliers Leads in Moscow Oblast
  • Chimney services Leads in Moscow Oblast
  • Chimney sweeps Leads in Moscow Oblast
  • Wood stove shops Leads in Moscow Oblast
  • Masonry contractors Leads in Moscow Oblast
  • Performing arts Leads in Moscow Oblast
  • Book publishers Leads in Moscow Oblast
  • Inns Leads in Moscow Oblast
  • Condominium rental agencies Leads in Moscow Oblast
  • Theater productions Leads in Moscow Oblast
  • Lighting manufacturers Leads in Moscow Oblast
  • Research and product developments Leads in Moscow Oblast
  • Lighting consultants Leads in Moscow Oblast
  • Industrial real estate agencies Leads in Moscow Oblast
  • Hookah bars Leads in Moscow Oblast
  • Dance restaurants Leads in Moscow Oblast
  • Disco clubs Leads in Moscow Oblast
  • Tiki bars Leads in Moscow Oblast
  • Patio enclosure suppliers Leads in Moscow Oblast
  • Tapas restaurants Leads in Moscow Oblast
  • Cuban restaurants Leads in Moscow Oblast
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  • Pool halls Leads in Moscow Oblast
  • Media houses Leads in Moscow Oblast
  • Auto machine shops Leads in Moscow Oblast
  • Sanitation services Leads in Moscow Oblast
  • Japanese grocery stores Leads in Moscow Oblast
  • Coffee machine suppliers Leads in Moscow Oblast
  • Skylight contractors Leads in Moscow Oblast
  • Car finance and loan companies Leads in Moscow Oblast
  • Wood floor installation services Leads in Moscow Oblast
  • Granite suppliers Leads in Moscow Oblast
  • Garage builders Leads in Moscow Oblast
  • Log home builders Leads in Moscow Oblast
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  • Building materials markets Leads in Moscow Oblast
  • Interior construction contractors Leads in Moscow Oblast
  • Dock builders Leads in Moscow Oblast
  • Lawn mower repair services Leads in Moscow Oblast
  • Microwave oven repair services Leads in Moscow Oblast
  • Scaffolding rental services Leads in Moscow Oblast
  • Moving supply stores Leads in Moscow Oblast
  • Cell phone accessory stores Leads in Moscow Oblast
  • Bead stores Leads in Moscow Oblast
  • Korean grocery stores Leads in Moscow Oblast
  • Railing contractors Leads in Moscow Oblast
  • Door shops Leads in Moscow Oblast
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  • Emergency trainings Leads in Moscow Oblast
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  • Iron works Leads in Moscow Oblast
  • Credit counseling services Leads in Moscow Oblast
  • Historical place museums Leads in Moscow Oblast
  • Castles Leads in Moscow Oblast
  • Fortress Leads in Moscow Oblast
  • History museums Leads in Moscow Oblast
  • Archaeological sites Leads in Moscow Oblast
  • Ruins Leads in Moscow Oblast
  • Historical places Leads in Moscow Oblast
  • Photocopiers suppliers Leads in Moscow Oblast
  • Office supply wholesalers Leads in Moscow Oblast
  • Map stores Leads in Moscow Oblast
  • Event ticket sellers Leads in Moscow Oblast
  • Salvage yards Leads in Moscow Oblast
  • Mapping services Leads in Moscow Oblast
  • Department of housing Leads in Moscow Oblast
  • Housing authorities Leads in Moscow Oblast
  • Office services Leads in Moscow Oblast
  • Electronics Accessories Wholesalers Leads in Moscow Oblast
  • Eastern Orthodox Churches Leads in Moscow Oblast
  • Non-denominational churches Leads in Moscow Oblast
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  • Monasteries Leads in Moscow Oblast
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  • Hawaiian restaurants Leads in Moscow Oblast
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  • Organic restaurants Leads in Moscow Oblast
  • Short term apartment rental agencies Leads in Moscow Oblast
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  • Airstrips Leads in Moscow Oblast
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  • Oral surgeons Leads in Moscow Oblast
  • Rubber stamp stores Leads in Moscow Oblast
  • Stationery wholesalers Leads in Moscow Oblast
  • Fishing clubs Leads in Moscow Oblast
  • Food seasoning manufacturers Leads in Moscow Oblast
  • Tower communication services Leads in Moscow Oblast
  • Piano bars Leads in Moscow Oblast
  • Oyster bar restaurants Leads in Moscow Oblast
  • Bar tabacs Leads in Moscow Oblast
  • Auto Dent Removal Service Stations Leads in Moscow Oblast
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  • Dog breeders Leads in Moscow Oblast
  • Veterans hospitals Leads in Moscow Oblast
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  • Self service car washes Leads in Moscow Oblast
  • Sports medicine clinics Leads in Moscow Oblast
  • Nurse practitioners Leads in Moscow Oblast
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  • ENT Specialists Leads in Moscow Oblast
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  • Modeling schools Leads in Moscow Oblast
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  • Outlet malls Leads in Moscow Oblast
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  • Oil and gas exploration services Leads in Moscow Oblast
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  • Weighing Scale Suppliers Leads in Moscow Oblast
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  • Nut stores Leads in Moscow Oblast
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  • Governments Leads in Moscow Oblast
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  • Soccer fields Leads in Moscow Oblast
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  • Mobile network operators Leads in Moscow Oblast
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  • Alternative fuel stations Leads in Moscow Oblast
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  • Foot cares Leads in Moscow Oblast
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  • Photography studios Leads in Moscow Oblast
  • Ice suppliers Leads in Moscow Oblast
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  • Air compressor repair services Leads in Moscow Oblast
  • Exhibits Leads in Moscow Oblast
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  • State Department for Social Development Leads in Moscow Oblast
  • Stables Leads in Moscow Oblast
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  • Forestry offices Leads in Moscow Oblast
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  • Alcoholism treatment programs Leads in Moscow Oblast
  • Television Channels Leads in Moscow Oblast
  • Vehicle inspections Leads in Moscow Oblast
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  • Woods Leads in Moscow Oblast
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  • Hot spring hotels Leads in Moscow Oblast
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  • Solar hot water system suppliers Leads in Moscow Oblast
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  • Sandblasting services Leads in Moscow Oblast
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  • Bus ticket agencies Leads in Moscow Oblast
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  • Agricultural organizations Leads in Moscow Oblast
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  • Sheriff's departments Leads in Moscow Oblast
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  • Institute of technology Leads in Moscow Oblast
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  • English language instructors Leads in Moscow Oblast
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  • Foot massage parlors Leads in Moscow Oblast
  • Saunas Leads in Moscow Oblast
  • Ophthalmology clinics Leads in Moscow Oblast
  • Back Offices Leads in Moscow Oblast
  • Cheese manufacturers Leads in Moscow Oblast
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  • Small engine repair services Leads in Moscow Oblast
  • Machine maintenances Leads in Moscow Oblast
  • Municipal Corporations Leads in Moscow Oblast
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  • Repairs Leads in Moscow Oblast
  • Surgical Products Wholesalers Leads in Moscow Oblast
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  • Hair extensions suppliers Leads in Moscow Oblast
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  • Dairies Leads in Moscow Oblast
  • Printer repair services Leads in Moscow Oblast
  • Real estates Leads in Moscow Oblast
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  • Sharpening services Leads in Moscow Oblast
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  • Video equipment repair services Leads in Moscow Oblast
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  • Corporate entertainment services Leads in Moscow Oblast
  • Powder coating services Leads in Moscow Oblast
  • Cosmetics wholesalers Leads in Moscow Oblast
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  • Contact lenses suppliers Leads in Moscow Oblast
  • Taco restaurants Leads in Moscow Oblast
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  • Tree farms Leads in Moscow Oblast
  • Promenades Leads in Moscow Oblast
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  • Antique furniture restoration services Leads in Moscow Oblast
  • Tropical fish stores Leads in Moscow Oblast
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  • Soccers Leads in Moscow Oblast
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  • Cement Suppliers Leads in Moscow Oblast
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  • City administrations Leads in Moscow Oblast
  • Optical Products Manufacturers Leads in Moscow Oblast
  • Cold cut stores Leads in Moscow Oblast
  • Bagel shops Leads in Moscow Oblast
  • Model shops Leads in Moscow Oblast
  • Cafeterias Leads in Moscow Oblast
  • ATV dealers Leads in Moscow Oblast
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  • Auto bodywork mechanics Leads in Moscow Oblast
  • Masonry supply stores Leads in Moscow Oblast
  • Tobacco suppliers Leads in Moscow Oblast
  • Teppanyaki restaurants Leads in Moscow Oblast
  • Small plates restaurants Leads in Moscow Oblast
  • Pond fish suppliers Leads in Moscow Oblast
  • Oyster suppliers Leads in Moscow Oblast
  • Forestry services Leads in Moscow Oblast
  • Aggregate suppliers Leads in Moscow Oblast
  • Traditional restaurants Leads in Moscow Oblast
  • Steamed bun shops Leads in Moscow Oblast
  • Outboard motor stores Leads in Moscow Oblast
  • Athletic fields Leads in Moscow Oblast
  • Homes Leads in Moscow Oblast
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  • Alternative medicines Leads in Moscow Oblast
  • Farm Equipment Repair Shops Leads in Moscow Oblast
  • Public services Leads in Moscow Oblast
  • Hunting areas Leads in Moscow Oblast
  • Trailer repair shops Leads in Moscow Oblast
  • Smog inspection stations Leads in Moscow Oblast
  • Faculty of sports Leads in Moscow Oblast
  • French language schools Leads in Moscow Oblast
  • Kickboxing schools Leads in Moscow Oblast
  • Childrens clubs Leads in Moscow Oblast
  • Ski resorts Leads in Moscow Oblast
  • Sheltered housings Leads in Moscow Oblast
  • Motorcycle training centres Leads in Moscow Oblast
  • Horse boarding stables Leads in Moscow Oblast
  • Driving test centres Leads in Moscow Oblast
  • Regional councils Leads in Moscow Oblast
  • Garden building suppliers Leads in Moscow Oblast
  • Auto tune up services Leads in Moscow Oblast
  • Water Pump Suppliers Leads in Moscow Oblast
  • Retaining wall suppliers Leads in Moscow Oblast
  • Water Tank Cleaners Leads in Moscow Oblast
  • Allergists Leads in Moscow Oblast
  • Cookie shops Leads in Moscow Oblast
  • Chinese bakeries Leads in Moscow Oblast
  • Leather coats stores Leads in Moscow Oblast
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  • Wedding stores Leads in Moscow Oblast
  • Children's Book Stores Leads in Moscow Oblast
  • Used bicycle shops Leads in Moscow Oblast
  • Blues clubs Leads in Moscow Oblast
  • Dinner theaters Leads in Moscow Oblast
  • FMCG Manufacturers Leads in Moscow Oblast
  • Textile mills Leads in Moscow Oblast
  • Stone cutters Leads in Moscow Oblast
  • Flower deliveries Leads in Moscow Oblast
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  • Social workers Leads in Moscow Oblast
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  • Rice restaurants Leads in Moscow Oblast
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  • Engravers Leads in Moscow Oblast
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  • Economic Consultants Leads in Moscow Oblast
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  • Junior colleges Leads in Moscow Oblast
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  • Table tennis supply stores Leads in Moscow Oblast
  • Maternity Centres Leads in Moscow Oblast
  • Endoscopists Leads in Moscow Oblast
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  • Reproductive health clinics Leads in Moscow Oblast
  • Diabetes centers Leads in Moscow Oblast
  • Periodontists Leads in Moscow Oblast
  • Conservatory of music Leads in Moscow Oblast
  • Acupuncturists Leads in Moscow Oblast
  • Paintball centers Leads in Moscow Oblast
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  • Halls Leads in Moscow Oblast
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  • Ceiling suppliers Leads in Moscow Oblast
  • Engineers' merchants Leads in Moscow Oblast
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  • Insulation materials stores Leads in Moscow Oblast
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  • Designer Clothing Stores Leads in Moscow Oblast
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  • Bankruptcy attorneys Leads in Moscow Oblast
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  • Fusion restaurants Leads in Moscow Oblast
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  • Specialized hospitals Leads in Moscow Oblast
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  • Construction and maintenance offices Leads in Moscow Oblast
  • Plumbings Leads in Moscow Oblast
  • Federal courthouses Leads in Moscow Oblast
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  • Western restaurants Leads in Moscow Oblast
  • Canadian restaurants Leads in Moscow Oblast
  • Stores and shoppings Leads in Moscow Oblast
  • Clothes and fabric manufacturers Leads in Moscow Oblast
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  • Customs offices Leads in Moscow Oblast
  • Electrolysis hair removal services Leads in Moscow Oblast
  • Walks-in clinic Leads in Moscow Oblast
  • District courts Leads in Moscow Oblast
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  • Probation offices Leads in Moscow Oblast
  • Regional airports Leads in Moscow Oblast
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  • Telecommunications engineers Leads in Moscow Oblast
  • Basketballs Leads in Moscow Oblast
  • Advertising Photographers Leads in Moscow Oblast
  • Convenience stores organizations Leads in Moscow Oblast
  • Hunting stores Leads in Moscow Oblast
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  • Rock shops Leads in Moscow Oblast
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  • Tuning automobiles Leads in Moscow Oblast
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  • Rugby stores Leads in Moscow Oblast
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  • Metal Polishers Leads in Moscow Oblast
  • Mughlai restaurants Leads in Moscow Oblast
  • Hypermarkets Leads in Moscow Oblast
  • Non Vegetarian Restaurants Leads in Moscow Oblast
  • Photo agencies Leads in Moscow Oblast
  • Used CD stores Leads in Moscow Oblast
  • Nursing associations Leads in Moscow Oblast
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  • Gospel churches Leads in Moscow Oblast
  • District councils Leads in Moscow Oblast
  • Theatrical costume suppliers Leads in Moscow Oblast
  • BBQ areas Leads in Moscow Oblast
  • Mines Leads in Moscow Oblast
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  • Maltese restaurants Leads in Moscow Oblast
  • Blacksmiths Leads in Moscow Oblast
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  • Stringed instrument makers Leads in Moscow Oblast
  • Amusement machine suppliers Leads in Moscow Oblast
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  • Mechanical plants Leads in Moscow Oblast
  • Wood and laminate flooring suppliers Leads in Moscow Oblast
  • Stylists Leads in Moscow Oblast
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  • Moped dealers Leads in Moscow Oblast
  • Wheelchair repair services Leads in Moscow Oblast
  • Wholesaler household appliances Leads in Moscow Oblast
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  • Ham shops Leads in Moscow Oblast
  • Kung fu schools Leads in Moscow Oblast
  • Mobile home supply stores Leads in Moscow Oblast
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  • Prepaid Sim Card Stores Leads in Moscow Oblast
  • Lamination services Leads in Moscow Oblast
  • Spring suppliers Leads in Moscow Oblast
  • Household goods wholesalers Leads in Moscow Oblast
  • Shoe factories Leads in Moscow Oblast
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  • Gents Tailors Leads in Moscow Oblast
  • Gas logs suppliers Leads in Moscow Oblast
  • Pumpkin patches Leads in Moscow Oblast
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  • Bird watching areas Leads in Moscow Oblast
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  • Regional government offices Leads in Moscow Oblast
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  • Gynecologists Leads in Moscow Oblast
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  • Children's museums Leads in Moscow Oblast
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  • Computers Leads in Moscow Oblast
  • Ice skating rinks Leads in Moscow Oblast
  • Gazebo builders Leads in Moscow Oblast
  • Pet trainers Leads in Moscow Oblast
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  • Burrito restaurants Leads in Moscow Oblast
  • Table tennis clubs Leads in Moscow Oblast
  • Photography Class Leads in Moscow Oblast
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  • Municipal Department of Tourism Leads in Moscow Oblast
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  • Mathematics schools Leads in Moscow Oblast
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  • Concrete factories Leads in Moscow Oblast
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  • Drivers license training schools Leads in Moscow Oblast
  • Home and constructions Leads in Moscow Oblast
  • Natural features Leads in Moscow Oblast
  • Multimedia and electronic book publishers Leads in Moscow Oblast
  • Alcohol Manufacturers Leads in Moscow Oblast
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  • Vocal Instructors Leads in Moscow Oblast
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  • Part time daycares Leads in Moscow Oblast
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  • Fruits Wholesalers Leads in Moscow Oblast
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  • Armies Leads in Moscow Oblast
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  • Public transports Leads in Moscow Oblast
  • Emergency dental services Leads in Moscow Oblast
  • Foreign languages program schools Leads in Moscow Oblast
  • Village halls Leads in Moscow Oblast
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  • Train depots Leads in Moscow Oblast
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  • Registry offices Leads in Moscow Oblast
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  • Holding companies Leads in Moscow Oblast
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  • Rolled metal products suppliers Leads in Moscow Oblast
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  • STD testing services Leads in Moscow Oblast
  • Auto markets Leads in Moscow Oblast
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  • Judo schools Leads in Moscow Oblast
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  • Youth Hostels Leads in Moscow Oblast
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  • Beauties Leads in Moscow Oblast
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  • Telephone exchanges Leads in Moscow Oblast
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  • Summer camps Leads in Moscow Oblast
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  • Money order services Leads in Moscow Oblast
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  • Fishing ponds Leads in Moscow Oblast
  • Novelties Wholesalers Leads in Moscow Oblast
  • Health and beauties Leads in Moscow Oblast
  • Sculpture museums Leads in Moscow Oblast
  • Eastern European restaurants Leads in Moscow Oblast
  • Pediatric ophthalmologists Leads in Moscow Oblast
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  • Parochial schools Leads in Moscow Oblast
  • Heatings Leads in Moscow Oblast
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  • Laminating equipment suppliers Leads in Moscow Oblast
  • Gypsum Product Suppliers Leads in Moscow Oblast
  • Financial audits Leads in Moscow Oblast
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  • Leasing services Leads in Moscow Oblast
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  • Cutlery stores Leads in Moscow Oblast
  • Hair extension technicians Leads in Moscow Oblast
  • Basket suppliers Leads in Moscow Oblast
  • Car factories Leads in Moscow Oblast
  • Italian grocery stores Leads in Moscow Oblast
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  • Flower designers Leads in Moscow Oblast
  • German language schools Leads in Moscow Oblast
  • Therapists Leads in Moscow Oblast
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  • Childrens theaters Leads in Moscow Oblast
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  • Design institutes Leads in Moscow Oblast
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  • Auto radiator repair services Leads in Moscow Oblast
  • Marketings Leads in Moscow Oblast
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  • Dye Stores Leads in Moscow Oblast
  • Textiles Leads in Moscow Oblast
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  • Handicraft Leads in Moscow Oblast
  • Travel services Leads in Moscow Oblast
  • Japanese confectionery shops Leads in Moscow Oblast
  • Childrens cafes Leads in Moscow Oblast
  • Pension offices Leads in Moscow Oblast
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  • Amusement park rides Leads in Moscow Oblast
  • Industries Leads in Moscow Oblast
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  • Sweets and dessert buffets Leads in Moscow Oblast
  • Cosplay cafes Leads in Moscow Oblast
  • Rectories Leads in Moscow Oblast
  • Legally defined lodgings Leads in Moscow Oblast
  • Boy's Hostels Leads in Moscow Oblast
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  • Blood banks Leads in Moscow Oblast
  • Hockey rinks Leads in Moscow Oblast
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  • Entertainment and recreations Leads in Moscow Oblast
  • Record companies Leads in Moscow Oblast
  • Hookah stores Leads in Moscow Oblast
  • Beauticians Leads in Moscow Oblast
  • Service establishments Leads in Moscow Oblast
  • Camper shell suppliers Leads in Moscow Oblast
  • Insulator Suppliers Leads in Moscow Oblast
  • Furnace stores Leads in Moscow Oblast
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  • Soccer stores Leads in Moscow Oblast
  • Municipal Department Communications Leads in Moscow Oblast
  • Auto tag agencies Leads in Moscow Oblast
  • Notaries associations Leads in Moscow Oblast
  • Public defender's offices Leads in Moscow Oblast
  • Iron steel contractors Leads in Moscow Oblast
  • Secondary school threes Leads in Moscow Oblast
  • Alternator suppliers Leads in Moscow Oblast
  • Pig farms Leads in Moscow Oblast
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  • New Zealand restaurants Leads in Moscow Oblast
  • School lunch centers Leads in Moscow Oblast
  • Auto parts markets Leads in Moscow Oblast
  • Seasonal Goods Stores Leads in Moscow Oblast
  • Metal services Leads in Moscow Oblast
  • Car rentals Leads in Moscow Oblast
  • Aluminum frames suppliers Leads in Moscow Oblast
  • Public Sector Banks Leads in Moscow Oblast
  • Recycling drop-off locations Leads in Moscow Oblast
  • Measuring instruments suppliers Leads in Moscow Oblast
  • Wine clubs Leads in Moscow Oblast
  • Road construction machine repair services Leads in Moscow Oblast
  • Fishing camps Leads in Moscow Oblast
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  • Fax Service Providers Leads in Moscow Oblast
  • Free parking lots Leads in Moscow Oblast
  • Central authorities Leads in Moscow Oblast
  • Rehearsal studios Leads in Moscow Oblast
  • Music instructions Leads in Moscow Oblast
  • Logging contractors Leads in Moscow Oblast
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  • Municipal Department Agricultural Developments Leads in Moscow Oblast
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  • Printer ink refill stores Leads in Moscow Oblast
  • Topsoil suppliers Leads in Moscow Oblast
  • Ponds Leads in Moscow Oblast
  • Internal medicine wards Leads in Moscow Oblast
  • Down home cooking restaurants Leads in Moscow Oblast
  • Pediatric nephrologists Leads in Moscow Oblast
  • Sugar factories Leads in Moscow Oblast
  • Clock watch makers Leads in Moscow Oblast
  • Bingo halls Leads in Moscow Oblast
  • Car sharing locations Leads in Moscow Oblast
  • Airplanes Leads in Moscow Oblast
  • Hoagie restaurants Leads in Moscow Oblast
  • Aerated Drinks Suppliers Leads in Moscow Oblast
  • Diabetologists Leads in Moscow Oblast
  • Stone carvings Leads in Moscow Oblast
  • Shipping equipment industries Leads in Moscow Oblast
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  • Motorcycle breaker and dismantlers Leads in Moscow Oblast
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  • Halfway houses Leads in Moscow Oblast
  • Rice shops Leads in Moscow Oblast
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  • Health counselors Leads in Moscow Oblast
  • Gardening products and services Leads in Moscow Oblast
  • Sport tour agencies Leads in Moscow Oblast
  • Condiments suppliers Leads in Moscow Oblast
  • Mandarin restaurants Leads in Moscow Oblast
  • Eyebrow bars Leads in Moscow Oblast
  • Tanneries Leads in Moscow Oblast
  • Seafood stores Leads in Moscow Oblast
  • Music conservatories Leads in Moscow Oblast
  • Tune up suppliers Leads in Moscow Oblast
  • Corporate gift suppliers Leads in Moscow Oblast
  • Beach entertainment shops Leads in Moscow Oblast
  • Sand plants Leads in Moscow Oblast
  • Baseball goods stores Leads in Moscow Oblast
  • Cosmetics Leads in Moscow Oblast
  • Weightlifting areas Leads in Moscow Oblast
  • Savings banks Leads in Moscow Oblast
  • Bird control services Leads in Moscow Oblast
  • Office supplies Leads in Moscow Oblast
  • Drone shops Leads in Moscow Oblast
  • Athletic tracks Leads in Moscow Oblast
  • Double glazing suppliers Leads in Moscow Oblast
  • Tire repair shops Leads in Moscow Oblast
  • Luggage wholesalers Leads in Moscow Oblast
  • Pediatric neurologists Leads in Moscow Oblast
  • Dentals Leads in Moscow Oblast
  • General register offices Leads in Moscow Oblast
  • Personal repair services Leads in Moscow Oblast
  • Social services Leads in Moscow Oblast
  • Syrian restaurants Leads in Moscow Oblast
  • Falafel restaurants Leads in Moscow Oblast
  • Animal parks Leads in Moscow Oblast
  • Estate appraisers Leads in Moscow Oblast
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  • Hub cap suppliers Leads in Moscow Oblast
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  • Computer clubs Leads in Moscow Oblast
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  • Faculty of arts Leads in Moscow Oblast
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  • Creches Leads in Moscow Oblast
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  • Public utilities Leads in Moscow Oblast
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  • Travels Leads in Moscow Oblast
  • Closed circuit televisions Leads in Moscow Oblast
  • Casual Clothing Stores Leads in Moscow Oblast
  • Dog cafes Leads in Moscow Oblast
  • Fishing lakes Leads in Moscow Oblast
  • Country houses Leads in Moscow Oblast
  • Dude ranches Leads in Moscow Oblast
  • Arts Leads in Moscow Oblast
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  • High courts Leads in Moscow Oblast
  • Std clinics Leads in Moscow Oblast
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  • Georgian restaurants Leads in Moscow Oblast
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  • Indian sweets shops Leads in Moscow Oblast
  • Horse rental services Leads in Moscow Oblast
  • Countertop contractors Leads in Moscow Oblast
  • Gasket Manufacturers Leads in Moscow Oblast
  • Finishing materials suppliers Leads in Moscow Oblast
  • Israeli restaurants Leads in Moscow Oblast
  • Board game clubs Leads in Moscow Oblast
  • Otolaryngology clinics Leads in Moscow Oblast
  • Nightlives Leads in Moscow Oblast
  • Cotton Exporters Leads in Moscow Oblast
  • Rentals Leads in Moscow Oblast
  • Lymph drainage therapists Leads in Moscow Oblast
  • BMX parks Leads in Moscow Oblast
  • Traditional markets Leads in Moscow Oblast
  • Raw food restaurants Leads in Moscow Oblast
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  • Piano tuning and repair services Leads in Moscow Oblast
  • Adoption agencies Leads in Moscow Oblast
  • Food stores Leads in Moscow Oblast
  • Cruise line companies Leads in Moscow Oblast
  • District attorneys Leads in Moscow Oblast
  • Meeting points Leads in Moscow Oblast
  • Japanese sweets restaurants Leads in Moscow Oblast
  • Higher educations Leads in Moscow Oblast
  • Learner driver training areas Leads in Moscow Oblast
  • Piers Leads in Moscow Oblast
  • Management schools Leads in Moscow Oblast
  • Diamond buyers Leads in Moscow Oblast
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  • Foods Leads in Moscow Oblast
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  • Municipal Department Finances Leads in Moscow Oblast
  • Divorce services Leads in Moscow Oblast
  • Ethnic restaurants Leads in Moscow Oblast
  • Dental hygienists Leads in Moscow Oblast
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  • Wrestling schools Leads in Moscow Oblast
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  • Training consultants Leads in Moscow Oblast
  • Weaving mills Leads in Moscow Oblast
  • Emergency services Leads in Moscow Oblast
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  • Hearing aid repair services Leads in Moscow Oblast
  • Bazars Leads in Moscow Oblast
  • Children Policlinics Leads in Moscow Oblast
  • Music box stores Leads in Moscow Oblast
  • Wedding Portrait Studios Leads in Moscow Oblast
  • Childrens libraries Leads in Moscow Oblast
  • Meeting planning services Leads in Moscow Oblast
  • Christmas markets Leads in Moscow Oblast
  • Customs warehouses Leads in Moscow Oblast
  • Useds Leads in Moscow Oblast
  • Wellness hotels Leads in Moscow Oblast
  • Real estate surveyors Leads in Moscow Oblast
  • Interior decorations Leads in Moscow Oblast
  • Water mills Leads in Moscow Oblast
  • Central banks Leads in Moscow Oblast
  • Physician assistants Leads in Moscow Oblast
  • Asian household goods stores Leads in Moscow Oblast
  • Polynesian restaurants Leads in Moscow Oblast
  • Housings Leads in Moscow Oblast
  • Springs Leads in Moscow Oblast
  • Ballrooms Leads in Moscow Oblast
  • Cinema equipment suppliers Leads in Moscow Oblast
  • Copper Suppliers Leads in Moscow Oblast
  • Acrylic Dealers Leads in Moscow Oblast
  • Newspaper distributions Leads in Moscow Oblast
  • Irrigations Leads in Moscow Oblast
  • Foreclosure services Leads in Moscow Oblast
  • Property administrators Leads in Moscow Oblast
  • Internets Leads in Moscow Oblast
  • Dental radiologies Leads in Moscow Oblast
  • Railway services Leads in Moscow Oblast
  • Public housings Leads in Moscow Oblast
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  • Cooling plants Leads in Moscow Oblast
  • Port operating companies Leads in Moscow Oblast
  • Pumps Leads in Moscow Oblast
  • Lamp shade suppliers Leads in Moscow Oblast
  • Detectives Leads in Moscow Oblast
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  • Truckings Leads in Moscow Oblast
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  • Hockey supply stores Leads in Moscow Oblast
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  • Prefabricated house companies Leads in Moscow Oblast
  • Adult entertainments Leads in Moscow Oblast
  • Transit stops Leads in Moscow Oblast
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  • MRI centers Leads in Moscow Oblast
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  • Parkings Leads in Moscow Oblast
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  • Crab houses Leads in Moscow Oblast
  • Gas and automotives Leads in Moscow Oblast
  • Music academies Leads in Moscow Oblast
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  • Archery clubs Leads in Moscow Oblast
  • Casket services Leads in Moscow Oblast
  • Propeller shops Leads in Moscow Oblast
  • Employment services Leads in Moscow Oblast
  • Silversmiths Leads in Moscow Oblast
  • Gambling houses Leads in Moscow Oblast
  • Sports Leads in Moscow Oblast
  • Confectionery manufacturers Leads in Moscow Oblast
  • Channels Leads in Moscow Oblast
  • Pagodas Leads in Moscow Oblast
  • Food productions Leads in Moscow Oblast
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  • Nurseries Leads in Moscow Oblast
  • Fairs Leads in Moscow Oblast
  • Paan shops Leads in Moscow Oblast
  • Television towers Leads in Moscow Oblast
  • Renter's insurance agencies Leads in Moscow Oblast
  • Offset Printers Leads in Moscow Oblast
  • T-shirt companies Leads in Moscow Oblast
  • Oriental goods stores Leads in Moscow Oblast
  • Eye cares Leads in Moscow Oblast
  • Tempura restaurants Leads in Moscow Oblast
  • Paintings stores Leads in Moscow Oblast
  • Massage parlors Leads in Moscow Oblast
  • Swimming competitions Leads in Moscow Oblast
  • Paint stripping companies Leads in Moscow Oblast
  • Orchid growers Leads in Moscow Oblast
  • Immunologists Leads in Moscow Oblast
  • Barbecue areas Leads in Moscow Oblast
  • Wicker stores Leads in Moscow Oblast
  • License plate frames suppliers Leads in Moscow Oblast
  • Education and cultures Leads in Moscow Oblast
  • Bead wholesalers Leads in Moscow Oblast
  • Airbrushing services Leads in Moscow Oblast
  • Wedding souvenir shops Leads in Moscow Oblast
  • Vegetations Leads in Moscow Oblast
  • Outerwear stores Leads in Moscow Oblast
  • Thai massages Leads in Moscow Oblast
  • Terrains Leads in Moscow Oblast
  • Sauna stores Leads in Moscow Oblast
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  • Insurance schools Leads in Moscow Oblast
  • Radio towers Leads in Moscow Oblast
  • Elevateds Leads in Moscow Oblast
  • Video equipment and services Leads in Moscow Oblast
  • Package lockers Leads in Moscow Oblast
  • Attractions Leads in Moscow Oblast
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  • Open Universities Leads in Moscow Oblast
  • Sundae restaurants Leads in Moscow Oblast
  • Department of finance Leads in Moscow Oblast
  • Seafoods Leads in Moscow Oblast
  • Drawing lessons Leads in Moscow Oblast
  • Disabled Sports Centers Leads in Moscow Oblast
  • Calligraphy lessons Leads in Moscow Oblast
  • Storages Leads in Moscow Oblast
  • Dog cares Leads in Moscow Oblast
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  • Terminal points Leads in Moscow Oblast
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  • Bark suppliers Leads in Moscow Oblast
  • Interior doors Leads in Moscow Oblast
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  • HIV testing centers Leads in Moscow Oblast
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  • Municipal Social Developments Leads in Moscow Oblast
  • Bar PMUs Leads in Moscow Oblast
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  • City Department of Environment Leads in Moscow Oblast
  • Computer Rental Agencies Leads in Moscow Oblast
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  • Buses Leads in Moscow Oblast
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  • Mountain bikes Leads in Moscow Oblast
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  • Cultures Leads in Moscow Oblast
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  • Blind schools Leads in Moscow Oblast
  • Model builders Leads in Moscow Oblast
  • Vending machines Leads in Moscow Oblast
  • Trail heads Leads in Moscow Oblast
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  • Glass Leads in Moscow Oblast
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  • Administrative attorneys Leads in Moscow Oblast
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  • Lightings Leads in Moscow Oblast
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  • Printings Leads in Moscow Oblast
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  • Smoking rooms Leads in Moscow Oblast
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  • Pediatric endocrinologists Leads in Moscow Oblast
  • Architectural elements Leads in Moscow Oblast
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  • Hair cares Leads in Moscow Oblast
  • Sod suppliers Leads in Moscow Oblast
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  • Wood industries Leads in Moscow Oblast
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  • Mental healths Leads in Moscow Oblast
  • Weldings Leads in Moscow Oblast
  • Mailbox suppliers Leads in Moscow Oblast
  • Wedding buffets Leads in Moscow Oblast
  • Rice cake shops Leads in Moscow Oblast
  • Japanese delicatessens Leads in Moscow Oblast
  • Pediatric gastroenterologists Leads in Moscow Oblast
  • Chemicals Leads in Moscow Oblast
  • Ice hockey clubs Leads in Moscow Oblast
  • Belt shops Leads in Moscow Oblast
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  • Reenactment sites Leads in Moscow Oblast
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  • Childrens homes Leads in Moscow Oblast
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  • Agriculturals Leads in Moscow Oblast
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  • Eateries Leads in Moscow Oblast
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  • Taxes Leads in Moscow Oblast
  • Sports coachings Leads in Moscow Oblast
  • Non residential leasing agencies Leads in Moscow Oblast
  • Electrical equipment Leads in Moscow Oblast
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  • Community services Leads in Moscow Oblast
  • English language camps Leads in Moscow Oblast
  • Pantries Leads in Moscow Oblast
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  • Municipal Department Science Technologies Leads in Moscow Oblast
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  • Junk Stores Leads in Moscow Oblast
  • Training courses Leads in Moscow Oblast
  • Dancings Leads in Moscow Oblast
  • Dried seafood stores Leads in Moscow Oblast
  • Tag agencies Leads in Moscow Oblast
  • Places of interest Leads in Moscow Oblast
  • Kerosene suppliers Leads in Moscow Oblast
  • Fur services Leads in Moscow Oblast
  • Mortuaries Leads in Moscow Oblast
  • Ship buildings Leads in Moscow Oblast
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  • Outdoor activities Leads in Moscow Oblast
  • Recreational vehicles Leads in Moscow Oblast
  • Girl bars Leads in Moscow Oblast
  • Project management companies Leads in Moscow Oblast
  • Fire extinguishers Leads in Moscow Oblast
  • Kitchens Leads in Moscow Oblast
  • Walkways Leads in Moscow Oblast
  • Lubricants Leads in Moscow Oblast
  • Horse ridings Leads in Moscow Oblast
  • Pool academies Leads in Moscow Oblast
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  • Cultural landmarks Leads in Moscow Oblast
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  • Technical education academies Leads in Moscow Oblast
  • Blueprint services Leads in Moscow Oblast
  • Animals Leads in Moscow Oblast
  • Windows Leads in Moscow Oblast
  • Musics Leads in Moscow Oblast
  • Cotton Suppliers Leads in Moscow Oblast
  • Womens protection services Leads in Moscow Oblast
  • Hammams Leads in Moscow Oblast
  • Foot baths Leads in Moscow Oblast
  • Chocolates Leads in Moscow Oblast
  • Hockeies Leads in Moscow Oblast
  • Alcohol retail monopolies Leads in Moscow Oblast
  • Trucks Leads in Moscow Oblast
  • Home furnishings Leads in Moscow Oblast
  • Tiffin centers Leads in Moscow Oblast
  • Motorcycles Leads in Moscow Oblast
  • VCR repair services Leads in Moscow Oblast
  • Public Transportation Systems Leads in Moscow Oblast
  • Helmet Shops Leads in Moscow Oblast
  • Call shops Leads in Moscow Oblast
  • Alternative Medicine Clinics Leads in Moscow Oblast
  • Tennis centers Leads in Moscow Oblast
  • Digital medias Leads in Moscow Oblast
  • Taverns Leads in Moscow Oblast
  • Cat boarding services Leads in Moscow Oblast
  • Hawaiian goods stores Leads in Moscow Oblast
  • Russian grocery stores Leads in Moscow Oblast
  • Fur manufacturers Leads in Moscow Oblast
  • Marines Leads in Moscow Oblast
  • Auto part and accessory manufacturers Leads in Moscow Oblast
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  • Dharamashalas Leads in Moscow Oblast
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  • Unagi restaurants Leads in Moscow Oblast
  • Rice cracker shops Leads in Moscow Oblast
  • Body arts Leads in Moscow Oblast
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  • Boxing rings Leads in Moscow Oblast
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  • Coat wholesalers Leads in Moscow Oblast
  • Geological services Leads in Moscow Oblast
  • Drinking water dispensers Leads in Moscow Oblast
  • Steel industries Leads in Moscow Oblast
  • Surgical oncologists Leads in Moscow Oblast
  • Japanese inns Leads in Moscow Oblast
  • Sheepskin coat stores Leads in Moscow Oblast
  • Building designers Leads in Moscow Oblast
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  • Arts and crafts sales outlets Leads in Moscow Oblast
  • Towers Leads in Moscow Oblast
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  • Wells Leads in Moscow Oblast
  • Ice cream and drink shops Leads in Moscow Oblast
  • Seminar rooms Leads in Moscow Oblast
  • Advertisings Leads in Moscow Oblast
  • Coachings Leads in Moscow Oblast
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  • Course centers Leads in Moscow Oblast
  • Aids for disabled Leads in Moscow Oblast
  • Childrens party buffets Leads in Moscow Oblast
  • Seas Leads in Moscow Oblast
  • Vehicle dealers Leads in Moscow Oblast
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  • Print services Leads in Moscow Oblast
  • State Board Schools Leads in Moscow Oblast
  • Gates Leads in Moscow Oblast
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  • Staircases Leads in Moscow Oblast
  • Shrimp farms Leads in Moscow Oblast
  • Waldorf schools Leads in Moscow Oblast
  • European institutions Leads in Moscow Oblast
  • Boiler repairs Leads in Moscow Oblast
  • Sanitary inspections Leads in Moscow Oblast
  • Container manufacturers Leads in Moscow Oblast
  • Truck farmers Leads in Moscow Oblast
  • Shoe shining services Leads in Moscow Oblast
  • Air pumps Leads in Moscow Oblast
  • Sauna clubs Leads in Moscow Oblast
  • Sands Leads in Moscow Oblast
  • Trade centres Leads in Moscow Oblast
  • Barns Leads in Moscow Oblast
  • Farming and cattle raisings Leads in Moscow Oblast
  • Provincial parks Leads in Moscow Oblast
  • Aviation Industries Leads in Moscow Oblast
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  • Vehicle examination offices Leads in Moscow Oblast
  • Plast window stores Leads in Moscow Oblast
  • Tourist travels Leads in Moscow Oblast
  • Martial arts Leads in Moscow Oblast
  • Municipal halls Leads in Moscow Oblast
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  • Machineries Leads in Moscow Oblast
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  • Cell towers Leads in Moscow Oblast
  • Food and beverage distributors Leads in Moscow Oblast
  • Special food and drinks Leads in Moscow Oblast
  • Civil engineering construction companies Leads in Moscow Oblast
  • Cured ham warehouses Leads in Moscow Oblast
  • Beer companies Leads in Moscow Oblast
  • Domestic services Leads in Moscow Oblast
  • Memorials Leads in Moscow Oblast
  • Municipal health departments Leads in Moscow Oblast
  • Veterans Leads in Moscow Oblast
  • Fishing and hunting stores Leads in Moscow Oblast
  • Information desks Leads in Moscow Oblast
  • Salsa bars Leads in Moscow Oblast
  • Automation equipment Leads in Moscow Oblast
  • Clock towers Leads in Moscow Oblast
  • Girls schools Leads in Moscow Oblast
  • Independent schools Leads in Moscow Oblast
  • Cable car stations Leads in Moscow Oblast
  • Airbrushing supply stores Leads in Moscow Oblast
  • Cured ham bars Leads in Moscow Oblast
  • Higher technical schools Leads in Moscow Oblast
  • Stall installation services Leads in Moscow Oblast
  • Tarmacs Leads in Moscow Oblast
  • Videos Leads in Moscow Oblast
  • Renovation contractors Leads in Moscow Oblast
  • Scuba divings Leads in Moscow Oblast
  • Grow shops Leads in Moscow Oblast
  • Food products Leads in Moscow Oblast
  • Animal watering holes Leads in Moscow Oblast
  • TB clinics Leads in Moscow Oblast
  • Skis Leads in Moscow Oblast
  • Dirt suppliers Leads in Moscow Oblast
  • Cattle markets Leads in Moscow Oblast
  • Bicycles Leads in Moscow Oblast
  • Utility poles Leads in Moscow Oblast
  • Deserts Leads in Moscow Oblast
  • Web design companies Leads in Moscow Oblast
  • Water sports Leads in Moscow Oblast
  • Linoleum stores Leads in Moscow Oblast
  • Basket Ball Coaching Centers Leads in Moscow Oblast
  • Music Classes Leads in Moscow Oblast
  • Hot springs Leads in Moscow Oblast
  • Sanctuaries Leads in Moscow Oblast
  • Room agencies Leads in Moscow Oblast
  • Soba noodle shops Leads in Moscow Oblast
  • Arts and crafts Leads in Moscow Oblast
  • Cat breeders Leads in Moscow Oblast
  • Oriental medical clinics Leads in Moscow Oblast
  • Fuel pumps Leads in Moscow Oblast
  • Nursing rooms Leads in Moscow Oblast
  • Information and technology services Leads in Moscow Oblast
  • Rocks Leads in Moscow Oblast
  • Office administration services Leads in Moscow Oblast
  • Playrooms Leads in Moscow Oblast
  • Bights Leads in Moscow Oblast
  • Mung bean pancakes Leads in Moscow Oblast
  • Wet markets Leads in Moscow Oblast
  • Budget Japanese inns Leads in Moscow Oblast
  • Cat trainers Leads in Moscow Oblast
  • Machine accessories manufacturers Leads in Moscow Oblast
  • Pre gymnasium schools Leads in Moscow Oblast
  • Metals Leads in Moscow Oblast
  • Felt boots stores Leads in Moscow Oblast
  • Used Stores Leads in Moscow Oblast
  • Lamps Leads in Moscow Oblast
  • Public saunas Leads in Moscow Oblast
  • Idol manufacturers Leads in Moscow Oblast
  • Machine tool suppliers Leads in Moscow Oblast
  • Tele Service Companies Leads in Moscow Oblast
  • Hill Stations Leads in Moscow Oblast
  • Sweets Leads in Moscow Oblast
  • Mutton barbecue restaurants Leads in Moscow Oblast
  • Intelligence Agencies Leads in Moscow Oblast
  • Services Companies Leads in Moscow Oblast
  • IUPs Leads in Moscow Oblast
  • Bike washes Leads in Moscow Oblast
  • Fire Proofing Contractors Leads in Moscow Oblast
  • Ritual Services Leads in Moscow Oblast
  • E - Commerces Leads in Moscow Oblast
  • Water purifier suppliers Leads in Moscow Oblast
  • Service counters Leads in Moscow Oblast
  • Tabascan restaurants Leads in Moscow Oblast
  • Municipal Department Social Defenses Leads in Moscow Oblast
  • Studios Leads in Moscow Oblast
  • Continuing education institutes Leads in Moscow Oblast
  • Facility contractors Leads in Moscow Oblast
  • Electricals Leads in Moscow Oblast
  • Football associations Leads in Moscow Oblast
  • Battle sites Leads in Moscow Oblast
  • Pediatric surgeons Leads in Moscow Oblast
  • Pets Leads in Moscow Oblast
  • Medical lawyers Leads in Moscow Oblast
  • Soy sauce makers Leads in Moscow Oblast
  • Recycling collection companies Leads in Moscow Oblast
  • Lyceums Leads in Moscow Oblast
  • Aluminium products manufacturers Leads in Moscow Oblast
  • Rooms Leads in Moscow Oblast
  • Paper industries Leads in Moscow Oblast
  • Fabric manufacturers Leads in Moscow Oblast
  • Power transmission companies Leads in Moscow Oblast
  • Western Dance Classes Leads in Moscow Oblast
  • Commercial buildings Leads in Moscow Oblast
  • Temaki restaurants Leads in Moscow Oblast
  • Traditional Kostume stores Leads in Moscow Oblast
  • Municipal Guards Leads in Moscow Oblast
  • Cable car manufacturers Leads in Moscow Oblast
  • Societe de Flocage Leads in Moscow Oblast
  • Metal cutting companies Leads in Moscow Oblast
  • Mobile communications services Leads in Moscow Oblast
  • Cold noodle restaurants Leads in Moscow Oblast
  • Transplant surgeons Leads in Moscow Oblast
  • Soondae restaurants Leads in Moscow Oblast
  • Yakisoba Restaurants Leads in Moscow Oblast
  • Trading agencies Leads in Moscow Oblast
  • Hotel rooms Leads in Moscow Oblast
  • Gambling areas Leads in Moscow Oblast
  • LPG stations Leads in Moscow Oblast
  • Night shops Leads in Moscow Oblast
  • Staffing agencies Leads in Moscow Oblast
  • Wilderness centers Leads in Moscow Oblast
  • Institutes Leads in Moscow Oblast
  • Motorcycle clubs Leads in Moscow Oblast
  • Hobby Classes Leads in Moscow Oblast
  • User-operated machines Leads in Moscow Oblast
  • Miso cutlet restaurants Leads in Moscow Oblast
  • Mechanical workshops Leads in Moscow Oblast
  • Escalators Leads in Moscow Oblast
  • Sanitary ware manufacturer and suppliers Leads in Moscow Oblast
  • Security systems Leads in Moscow Oblast
  • Education and training institutes Leads in Moscow Oblast
  • Laundry rooms Leads in Moscow Oblast
  • Racks Leads in Moscow Oblast
  • Recyclings Leads in Moscow Oblast
  • Interiors Leads in Moscow Oblast
  • Scaffoldings Leads in Moscow Oblast
  • Beds Leads in Moscow Oblast
  • Plastic industry companies Leads in Moscow Oblast
  • Pediatric clinics Leads in Moscow Oblast
  • Food industries Leads in Moscow Oblast
  • Beauty academies Leads in Moscow Oblast
  • Gambling machines Leads in Moscow Oblast
  • Men's health physicians Leads in Moscow Oblast
  • Chairs Leads in Moscow Oblast
  • Translation companies Leads in Moscow Oblast
  • Poles Leads in Moscow Oblast
  • Chop bars Leads in Moscow Oblast
  • Cements Leads in Moscow Oblast
  • Bodegas Leads in Moscow Oblast
  • Parties Leads in Moscow Oblast
  • Government institutions Leads in Moscow Oblast
  • Televisions Leads in Moscow Oblast
  • Assembly halls Leads in Moscow Oblast
  • Glass crafts Leads in Moscow Oblast
  • Artistic handicrafts Leads in Moscow Oblast
  • Floricultures Leads in Moscow Oblast
  • Divings Leads in Moscow Oblast
  • Old peoples homes Leads in Moscow Oblast
  • Electronic parts manufacturers Leads in Moscow Oblast
  • Electronics industries Leads in Moscow Oblast
  • Membership resorts Leads in Moscow Oblast
  • Hepatologists Leads in Moscow Oblast
  • Acrobatic diving pools Leads in Moscow Oblast
  • Social organizations Leads in Moscow Oblast
  • Installation companies Leads in Moscow Oblast
  • Tools Leads in Moscow Oblast
  • Real estate related services Leads in Moscow Oblast
  • Viaducts Leads in Moscow Oblast
  • Cured ham stores Leads in Moscow Oblast
  • Agriculture machines suppliers Leads in Moscow Oblast
  • Pigs trotters restaurants Leads in Moscow Oblast
  • Toast restaurants Leads in Moscow Oblast
  • Late night meal restaurants Leads in Moscow Oblast
  • Orthopedics Leads in Moscow Oblast
  • Security bureaux Leads in Moscow Oblast
  • Seafood processing companies Leads in Moscow Oblast
  • Medias Leads in Moscow Oblast
  • Welfare centers Leads in Moscow Oblast
  • Furniture pieces Leads in Moscow Oblast
  • Heavy machinery rental services Leads in Moscow Oblast
  • Fast food pizzas Leads in Moscow Oblast
  • Fitting rooms Leads in Moscow Oblast
  • Cultural institutions Leads in Moscow Oblast
  • Car cares Leads in Moscow Oblast
  • Productions Leads in Moscow Oblast
  • Ices Leads in Moscow Oblast
  • Lock Stores Leads in Moscow Oblast
  • Smoking areas Leads in Moscow Oblast
  • Residential buildings Leads in Moscow Oblast
  • Oil depots Leads in Moscow Oblast
  • Municipalities Leads in Moscow Oblast
  • LPG stores Leads in Moscow Oblast
  • Do It Yourselves Leads in Moscow Oblast
  • Skin cares Leads in Moscow Oblast
  • Pork rice soup restaurants Leads in Moscow Oblast
  • Tokoes Leads in Moscow Oblast
  • Dunes Leads in Moscow Oblast
  • Fashions Leads in Moscow Oblast
  • Fishing ports Leads in Moscow Oblast
  • Pediatric urologists Leads in Moscow Oblast
  • Pianoes Leads in Moscow Oblast
  • Waste containers Leads in Moscow Oblast
  • Coach services Leads in Moscow Oblast
  • Asphalts Leads in Moscow Oblast
  • Ceramics contractors Leads in Moscow Oblast
  • Door and window stores Leads in Moscow Oblast
  • Defense Services Leads in Moscow Oblast
  • Party services Leads in Moscow Oblast
  • Medical specialists Leads in Moscow Oblast
  • Architectures Leads in Moscow Oblast
  • Woodwork wholesalers Leads in Moscow Oblast
  • Tapestries Leads in Moscow Oblast
  • Server rooms Leads in Moscow Oblast
  • Boilers Leads in Moscow Oblast
  • First aid kits Leads in Moscow Oblast
  • Rehabilitations Leads in Moscow Oblast
  • Chicken rib restaurants Leads in Moscow Oblast
  • Metallic materials suppliers Leads in Moscow Oblast
  • Energies Leads in Moscow Oblast
  • Oil industry containers Leads in Moscow Oblast
  • Water companies Leads in Moscow Oblast
  • Livestock farming services Leads in Moscow Oblast
  • Apparel companies Leads in Moscow Oblast
  • Furriers Leads in Moscow Oblast
  • Shipping industry services Leads in Moscow Oblast
  • Buckwheat noodle restaurants Leads in Moscow Oblast
  • Barley rice restaurants Leads in Moscow Oblast
  • Vacuum cleaners Leads in Moscow Oblast
  • Home repair contractors Leads in Moscow Oblast
  • Ticket gates Leads in Moscow Oblast
  • Butcher shop restaurants Leads in Moscow Oblast
  • Services for industry Leads in Moscow Oblast
  • Tennis Leads in Moscow Oblast
  • Game software Leads in Moscow Oblast
  • Metalworkings Leads in Moscow Oblast
  • Canopies Leads in Moscow Oblast
  • Home services Leads in Moscow Oblast
  • Plastics Leads in Moscow Oblast
  • Cork manufactures Leads in Moscow Oblast
  • Gas Leads in Moscow Oblast
  • Coutures Leads in Moscow Oblast
  • Specific trade educations Leads in Moscow Oblast
  • Trade education centers Leads in Moscow Oblast
  • Company health services Leads in Moscow Oblast
  • Machines wholesales Leads in Moscow Oblast
  • Congress centers Leads in Moscow Oblast
  • Town offices Leads in Moscow Oblast
  • Studio apartments Leads in Moscow Oblast
  • Non-public areas Leads in Moscow Oblast
  • Wallpaper installers Leads in Moscow Oblast
  • Child centers Leads in Moscow Oblast
  • Chinese medicines Leads in Moscow Oblast
  • Farmers Leads in Moscow Oblast
  • Car parts wholesalers Leads in Moscow Oblast
  • Boats Leads in Moscow Oblast
  • Rice dealers Leads in Moscow Oblast
  • Fish industries Leads in Moscow Oblast
  • Bungalows Leads in Moscow Oblast
  • NAVs Leads in Moscow Oblast
  • Ship brokers Leads in Moscow Oblast
  • Seating areas Leads in Moscow Oblast
  • Hobby clubs Leads in Moscow Oblast
  • Internet phone services Leads in Moscow Oblast
  • Prosthetics dentists Leads in Moscow Oblast
  • Tortilla shops Leads in Moscow Oblast
  • Fords Leads in Moscow Oblast
  • Impermeabilization services Leads in Moscow Oblast
  • Building support suppliers Leads in Moscow Oblast
  • Traffic stations Leads in Moscow Oblast
  • Gym With Swimming Pool Leads in Moscow Oblast
  • Wood contractors Leads in Moscow Oblast
  • Coffees Leads in Moscow Oblast
  • Reading rooms Leads in Moscow Oblast
  • Grilled duck restaurants Leads in Moscow Oblast
  • Seaside walks Leads in Moscow Oblast
  • Township offices Leads in Moscow Oblast
  • Mountain gear stores Leads in Moscow Oblast
  • Stadium seating areas Leads in Moscow Oblast
  • Fuel stations Leads in Moscow Oblast
  • Western foods Leads in Moscow Oblast
  • Books Leads in Moscow Oblast
  • Police courts Leads in Moscow Oblast
  • Games Leads in Moscow Oblast
  • Indian foods Leads in Moscow Oblast
  • Airport gates Leads in Moscow Oblast
  • Organics Leads in Moscow Oblast
  • Work medicines Leads in Moscow Oblast
  • Research and developments Leads in Moscow Oblast
  • Blind suppliers Leads in Moscow Oblast
  • Romantic restaurants Leads in Moscow Oblast
  • Cable car operation services Leads in Moscow Oblast
  • Mountaineering clubs Leads in Moscow Oblast
  • International freight forwarding services Leads in Moscow Oblast
  • Chemistry engineers Leads in Moscow Oblast
  • Photo prints Leads in Moscow Oblast
  • Exterior shops Leads in Moscow Oblast
  • Hobbies Leads in Moscow Oblast
  • Aluminums Leads in Moscow Oblast
  • Imports stores Leads in Moscow Oblast
  • Health care facilities Leads in Moscow Oblast
  • Natural beauty spots Leads in Moscow Oblast
  • Woodworking industries Leads in Moscow Oblast
  • Pediatric dentistry clinics Leads in Moscow Oblast
  • Personal trucking services Leads in Moscow Oblast
  • Toys Leads in Moscow Oblast
  • Athletics Leads in Moscow Oblast
  • Shielded enterprises Leads in Moscow Oblast
  • Engineer stores Leads in Moscow Oblast
  • Engineer stations Leads in Moscow Oblast
  • Mechanical engineering services Leads in Moscow Oblast
  • Gazeboes Leads in Moscow Oblast
  • Ceramics Leads in Moscow Oblast
  • New residences Leads in Moscow Oblast
  • Furnace rooms Leads in Moscow Oblast
  • Municipal Administrations and District Councils Leads in Moscow Oblast
  • Electronics devices Leads in Moscow Oblast
  • Wellness Leads in Moscow Oblast
  • Web Development Leads in Moscow Oblast
  • Garment Exporters Leads in Moscow Oblast
  • Kindergartens Leads in Moscow Oblast
  • Fashion accessories stores Leads in Moscow Oblast
  • Electricians Leads in Moscow Oblast
  • Construction companies Leads in Moscow Oblast
  • Auto repair shops Leads in Moscow Oblast
  • Gas stations Leads in Moscow Oblast
  • Attorneys Leads in Moscow Oblast
  • Beauty salons Leads in Moscow Oblast
  • Distribution services Leads in Moscow Oblast
  • Gas companies Leads in Moscow Oblast
  • Courthouses Leads in Moscow Oblast
  • Car repair and maintenance services Leads in Moscow Oblast
  • Freight forwarding services Leads in Moscow Oblast
  • Credit unions Leads in Moscow Oblast
  • Key duplication services Leads in Moscow Oblast
  • Pizza Takeouts Leads in Moscow Oblast
  • Candy stores Leads in Moscow Oblast
  • Bakeries Leads in Moscow Oblast
  • Movers Leads in Moscow Oblast
  • Motorcycle dealers Leads in Moscow Oblast
  • Cleaners Leads in Moscow Oblast
  • Delivery Restaurants Leads in Moscow Oblast
  • Motorcycle repair shops Leads in Moscow Oblast
  • Butcher shops Leads in Moscow Oblast
  • Car accessories stores Leads in Moscow Oblast
  • Interior door shops Leads in Moscow Oblast
  • Garden furniture shops Leads in Moscow Oblast
  • Parking garages Leads in Moscow Oblast
  • Liquor stores Leads in Moscow Oblast
  • Road construction companies Leads in Moscow Oblast
  • Laser cutting services Leads in Moscow Oblast
  • Dairy suppliers Leads in Moscow Oblast
  • Meat products stores Leads in Moscow Oblast
  • Student dormitories Leads in Moscow Oblast
  • Fertilizer suppliers Leads in Moscow Oblast
  • Seed suppliers Leads in Moscow Oblast
  • Speech pathologists Leads in Moscow Oblast
  • Engine rebuilding services Leads in Moscow Oblast
  • Retirement homes Leads in Moscow Oblast
  • Train ticket offices Leads in Moscow Oblast
  • Walk-in clinics Leads in Moscow Oblast
  • Washer & dryer repair services Leads in Moscow Oblast
  • Glass & mirror shops Leads in Moscow Oblast
  • Army & navy surplus shops Leads in Moscow Oblast
  • Sand & gravel suppliers Leads in Moscow Oblast
  • Business to business services Leads in Moscow Oblast
  • Classes Leads in Moscow Oblast
  • Vitamin & supplements stores Leads in Moscow Oblast
  • Children's camps Leads in Moscow Oblast
  • Immigration & naturalization services Leads in Moscow Oblast
  • Food processing equipments Leads in Moscow Oblast
  • Machine maintenance services Leads in Moscow Oblast
  • Security system installation services Leads in Moscow Oblast
  • Lighting products wholesalers Leads in Moscow Oblast

Business leads by state in Moscow Oblast

  • Business Leads in Moscow (4468)
  • Business Leads in Saint Petersburg (3112)
  • Business Leads in Rostov Oblast (2455)
  • Business Leads in Krasnodar Krai (2398)
  • Business Leads in Sverdlovsk (2348)
  • Business Leads in Samara Oblast (2254)
  • Business Leads in Republic of Tatarstan (2233)
  • Business Leads in Chelyabinsk Oblast (2189)
  • Business Leads in Kemerovo Oblast (2143)
  • Business Leads in Republic of Bashkortostan (2123)
  • Business Leads in Nizhny Novgorod Oblast (1950)
  • Business Leads in Krasnoyarsk Krai (1839)
  • Business Leads in Stavropol Krai (1780)
  • Business Leads in Novosibirsk (1626)
  • Business Leads in Saratov Oblast (1618)
  • Business Leads in Perm Krai (1616)
  • Business Leads in Khanty-Mansi Autonomous Okrug (1595)
  • Business Leads in Altai Krai (1547)
  • Business Leads in Orenburg Oblast (1521)
  • Business Leads in Khabarovsk Krai (1477)
  • Business Leads in Belgorod Oblast (1447)
  • Business Leads in Vologda Oblast (1391)
  • Business Leads in Tula Oblast (1369)
  • Business Leads in Tyumen Oblast (1337)
  • Business Leads in Yaroslavl Oblast (1337)
  • Business Leads in Ulyanovsk Oblast (1311)
  • Business Leads in Omsk Oblast (1297)
  • Business Leads in Primorsky Krai (1294)
  • Business Leads in Tomsk Oblast (1293)
  • Business Leads in Vladimir Oblast (1279)
  • Business Leads in Udmurt Republic (1278)
  • Business Leads in Kaliningrad (1241)
  • Business Leads in Voronezh Oblast (1241)
  • Business Leads in Chuvash Republic (1228)
  • Business Leads in Kaluga Oblast (1220)
  • Business Leads in Arkhangelsk (1204)
  • Business Leads in Lipetsk Oblast (1196)
  • Business Leads in Republic of Dagestan (1084)
  • Business Leads in Kirov Oblast (1047)
  • Business Leads in Penza Oblast (1044)
  • Business Leads in Bryansk Oblast (1043)
  • Business Leads in Ryazan Oblast (1002)
  • Business Leads in Pskov Oblast (987)
  • Business Leads in Kursk Oblast (964)
  • Business Leads in Astrakhan Oblast (956)
  • Business Leads in Komi Republic (923)
  • Business Leads in Ivanovo Oblast (922)
  • Business Leads in Tver Oblast (885)
  • Business Leads in Oryol Oblast (879)
  • Business Leads in Mari El Republic (873)
  • Business Leads in Murmansk Oblast (869)
  • Business Leads in Smolensk Oblast (866)
  • Business Leads in Zabaykalsky Krai (837)
  • Business Leads in Kurgan Oblast (815)
  • Business Leads in Republic of Buryatia (798)
  • Business Leads in Tambov Oblast (787)
  • Business Leads in Kostroma Oblast (769)
  • Business Leads in Republic of Karelia (760)
  • Business Leads in Novgorod Oblast (696)
  • Business Leads in Republic of Mordovia (691)
  • Business Leads in Amur Oblast (685)
  • Business Leads in Republic of North Ossetia-Alania (664)
  • Business Leads in Sakha Republic (644)
  • Business Leads in Republic of Khakassia (642)
  • Business Leads in Sakhalin (634)
  • Business Leads in Kabardino-Balkar Republic (622)
  • Business Leads in Kamchatka Krai (596)
  • Business Leads in Chechen Republic (561)
  • Business Leads in Republic of Adygea (471)
  • Business Leads in Karachay-Cherkess Republic (358)
  • Business Leads in Republic of Kalmykia (296)
  • Business Leads in Yamalo-Nenets Autonomous Okrug (275)
  • Business Leads in Republic of Ingushetia (230)
  • Business Leads in Irkutsk (228)
  • Business Leads in Tuva Republic (187)
  • Business Leads in Leningrad Oblast (145)

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COMMENTS

  1. What is a Marketing Plan & How to Write One [+Examples]

    Marketing Plan vs. Business Plan. A marketing plan is a strategic document that outlines marketing objectives, strategies, and tactics. A business plan is also a strategic document. But this plan covers all aspects of a company's operations, including finance, operations, and more. It can also help your business decide how to distribute ...

  2. What is a Marketing Plan & How to Create One [with Examples]

    The milestones for the marketing campaign are clearly laid out, which is a great way to show how organized this business strategy is. 3. Small business marketing strategy template. This marketing plan template is perfect for small businesses who set out to develop an overarching marketing strategy for the whole year:

  3. How to Write a Business Plan: Guide + Examples

    At its core, a business plan is an overview of the products and services you sell, and the customers that you sell to. It explains your business strategy: how you're going to build and grow your business, what your marketing strategy is, and who your competitors are. Most business plans also include financial forecasts for the future.

  4. How to Write a Market Analysis for a Business Plan

    Step 4: Calculate market value. You can use either top-down analysis or bottom-up analysis to calculate an estimate of your market value. A top-down analysis tends to be the easier option of the ...

  5. How to Create a Marketing Plan Step by Step With Examples

    A marketing plan includes analysis of the target audience, the competitors, and the market so that teams can determine the best strategy for achieving their goals. The plan's length and detail depend on the company's size and the scope of the marketing project. A marketing plan is useful for all types of marketing, including digital, social media, new product, small business, B2C, and B2B.

  6. How to create a marketing plan in 2024

    Strategy: Segmentation, Targeting and Positoning (STP) and the tactics forming the 7Ps of the marketing mix. Action: Budget, resourcing including team and tools and marketing technology (Martech) and 90-day action plans. As a marketer, every activity will fall into either an opportunity, strategy, or action.

  7. Create a Marketing Plan [+20 Free Templates]

    Scroll down to the end of this post to access seven full marketing plan templates. Marketing Plan vs. Business Plan. Marketing plans and business plans are both essential pieces of business strategy, but their purpose is different. The terms are often used interchangeably or together: marketing business plan.

  8. How to Create a Complete Marketing Strategy in 2024 [Data

    This SMART goal guide can help you with more effective goal-setting. 3. Identify your target audience and create buyer personas. To create an effective marketing strategy, you need to understand who your ideal customers are. Take a look at your market research to understand your target audience and market landscape.

  9. How to Create a Winning Marketing Plan [With Examples] [2024 ...

    Example: If a goal of your marketing plan is to increase email subscriptions and you follow the SMART goal framework (ensuring your objective is specific, measurable, achievable, realistic, and time-bound) your goal might look like this: Increase email subscription rate from 10% to 20% in H1 . 3.

  10. What Is a Marketing Plan? And How to Create One

    A marketing plan is a document that a business uses to execute a marketing strategy. It is tactical in nature, and, as later sections of this article explore, it typically includes campaign objectives, buyer personas, competitive analysis, key performance indicators, an action plan, and a method for analyzing campaign results.

  11. What Is a Marketing Plan? Types and How to Write One

    Marketing Plan: A marketing plan is a business's operational document for advertising campaigns designed to reach its target market . A marketing plan pulls together all the campaigns that will be ...

  12. Create a Detailed Marketing Plan With 6 Effective Templates

    SMART Goals Template (Click on the template to edit it online) To create a SMART marketing goal template for Marketing Plan: Start with a specific objective. Make it measurable with clear metrics. Ensure it's achievable with the allocated resources. Check if it's relevant to business goals. Set a time-bound deadline.

  13. How To Write A Business Plan (2024 Guide)

    The business plan should have a section that explains the services or products that you're offering. This is the part where you can also describe how they fit in the current market or are ...

  14. How To Make A Business Plan: Step By Step Guide

    A growth-business plan is a strategic plan that outlines how a company plans to expand its business. It helps business owners identify new market opportunities and increase revenue and profitability. The primary purpose of a growth-business plan is to provide a roadmap for the company's expansion and growth.

  15. How to Write a Marketing Plan

    1. Research. The first step when learning how to write a marketing plan for your business plan is research. You want to look at your market as a whole, your competitors, their marketing strategies ...

  16. Marketing Plan

    A marketing plan is a document that lays out the marketing efforts of a business in an upcoming period, which is usually a year. It outlines the marketing strategy, promotional, and advertising activities planned for the period. Elements of a Marketing Plan. A marketing plan will typically include the following elements:

  17. Real-World Marketing Plan Samples & Free Templates

    Marketing Strategy: This section of a marketing plan details the business's unique value proposition and the channels that will communicate it. A robust marketing strategy addresses the touchpoints in a consumer's buying cycle and breaks down the 4 Ps (product, price, place, promotion) of the marketing mix.

  18. How to do a market analysis for your business plan

    Plan several rounds of edits or have someone else review it. Keep everything in the context of your business. Make sure all the statistics and data you use in your market analysis relate back to your business. Your focus should be on how you are uniquely positioned to meet the needs of the target market.

  19. Starting a Business :: California Secretary of State

    It is helpful to begin with a business plan. A business plan is a blueprint of every aspect of your business. Sales, Marketing, Advertising, Promotion and Location are just some of the categories to consider when creating a plan. Go to the U.S. Small Business Administration website to find a tutorial on how to create a business plan. Step 2. If ...

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  22. Gartner Survey Finds Generative AI is Now the Most Frequently Deployed

    Generative artificial intelligence (GenAI) is the No. 1 type of AI solution deployed in organizations, according to a new survey by Gartner, Inc.. According to the survey conducted in the fourth quarter of 2023, 29% of the 644 respondents from organizations in the U.S., Germany and the U.K. said that they have deployed and are using GenAI, making GenAI the most frequently deployed AI solution.

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  24. Apple's $110 Billion Stock Buyback Plan Is Largest in US History

    In a move fitting for one of the largest companies in the world, Apple Inc. just announced the biggest US buyback ever, saying its board approved an additional $110 billion in share repurchases.

  25. Portugal's EDP cuts investment plan, still sees 35% rise in 2024 profit

    Portugal's largest utility company, EDP , cut its three-year investment plan on Friday, citing worsening market conditions, but maintained its guidance for more than 35% growth in net profit this ...

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    It marks a strategy shift for the EV startup, which has previously focused on the premium market, and it comes as it faces fierce competition in China. Advertisement

  27. 15 men brought to military enlistment office after mass brawl in Moscow

    Local security forces brought 15 men to a military enlistment office after a mass brawl at a warehouse of the Russian Wildberries company in Elektrostal, Moscow Oblast on Feb. 8, Russian Telegram channel Shot reported.. 29 people were also taken to police stations. Among the arrested were citizens of Kyrgyzstan. A mass brawl involving over 100 employees and security personnel broke out at the ...

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    Number of Discount supermarkets in Elektrostal' List of Discount supermarkets in Elektrostal' with email address, phone number, geocoded address, and other key details for download.

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