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Preschool Business Plan Template

Written by Dave Lavinsky

preschool business plan

Preschool Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their preschool companies. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a preschool business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your preschool business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

If you’re looking to start a preschool business or grow your existing preschool company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your preschool business to improve your chances of success. Your preschool business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Preschool Businesses

With regard to funding, the main sources of funding for a preschool business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for preschool companies.

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How to write a business plan for a preschool business.

If you want to start a preschool business or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your preschool business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of preschool business you are running and the status. For example, are you a startup, do you have a preschool business that you would like to grow, or are you operating a chain of preschool businesses?

Next, provide an overview of each of the subsequent sections of your plan.

  • Give a brief overview of the preschool industry.
  • Discuss the type of preschool business you are operating.
  • Detail your direct competitors. Give an overview of your target customers.
  • Provide a snapshot of your marketing strategy. Identify the key members of your team.
  • Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of preschool business you are operating.

For example, you might specialize in one of the following types of preschool businesses:

  • Parent co-op preschool : Preschools that offer lower-cost enrollment in exchange for the volunteer work of a parent on a regular (typically weekly) basis. This type of preschool employs a teacher and an aide, but also includes parents, which reduces the payroll costs considerably.
  • Academic/play-based preschool: Preschools that stress learning via a number of experiences in academic introductions. Play-based learning is also introduced in math and pre-reading games and other forms of learning-while-you-play interactions.
  • Religious preschool: Preschools that adhere to the religious practices and beliefs of the parents in teaching, while including academic and play-based experiences for preschoolers.
  • Learning system preschool: Systems of specific teaching theories, such as Waldorf and Montessori, are offered at this type of preschool. These preschools are based on proven structures for learning.
  • Development-interaction preschool: Preschools that offer a holistic approach to preschool, focusing on the emotional, intellectual, social and physical growth of each preschool child.

In addition to explaining the type of preschool business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include the number of programs offered, the number of preschool graduates, reaching X number of preschool locations, etc.
  • Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the preschool industry. While this may seem unnecessary, it serves multiple purposes.

First, researching the preschool industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your preschool business plan:

  • How big is the preschool industry (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential target market for your preschool business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your preschool business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: parents, grandparents, children, and churches, and schools.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of preschool business you operate. Clearly, parents would respond to different marketing promotions than churches, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

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With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other preschool businesses.

Indirect competitors are other options that customers have to choose for their preschoolers that aren’t directly competing with your service. This includes private tutors, public schools, nannies and babysitters. You need to mention direct competition, as well.

For each direct competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

  • What types of families do they serve?
  • What type of preschool business are they?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you provide options for translation services?
  • Will you offer family-discounts that your competition doesn’t?
  • Will you provide better playgrounds and amenities?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

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Marketing plan.

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a preschool business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of preschool company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide developmental, religious, academic or play-based learning systems?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the services you offer and their prices.

Place : Place refers to the site(s) of your preschool(s). Document where your company is situated and mention how the sites will impact your success. For example, is your preschool business located in a new, master-planned community, near a business district, or in a standalone building?  Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your preschool marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

  • Advertise in local papers, radio stations and/or magazines
  • Reach out to websites
  • Distribute flyers
  • Engage in email marketing
  • Advertise on social media platforms
  • Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your preschool business, including answering calls, placing preschoolers into programs, meeting with parents, planning and providing teaching sessions, billing and collecting revenue, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to open your fifth preschool, or when you hope to reach $X in revenue. It could also be when you expect to expand your preschool business to a new community in your city.

Management Team

To demonstrate your preschool business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing preschool businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a preschool business or successfully leading as a principal of a public elementary school.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you open a new preschool every two years, or offer summer school and daycare sessions? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your preschool business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a preschool business:

  • Cost of classroom furniture, equipment and office supplies
  • Payroll or salaries paid to staff
  • Business insurance
  • Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your list of parents who have enrolled their children on contract for the next two years, or the waitlist of parents who want their children to attend your preschool.

Writing a business plan for your preschool business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the preschool industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful preschool business.

Preschool Business Plan FAQs

What is the easiest way to complete my preschool business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your preschool business plan.

How Do You Start a Preschool Business?

Starting a Preschool business is easy with these 14 steps:

  • Choose the Name for Your Preschool Business
  • Create Your Preschool Business Plan
  • Choose the Legal Structure for Your Preschool Business
  • Secure Startup Funding for Your Preschool Business (If Needed)
  • Secure a Location for Your Business
  • Register Your Preschool Business with the IRS
  • Open a Business Bank Account
  • Get a Business Credit Card
  • Get the Required Business Licenses and Permits
  • Get Business Insurance for Your Preschool Business
  • Buy or Lease the Right Preschool Business Equipment
  • Develop Your Preschool Business Marketing Materials
  • Purchase and Setup the Software Needed to Run Your Preschool Business
  • Open for Business

Where Can I Download a Free Business Plan Template PDF?

Click here to download the pdf version of our basic business plan template.

Our free business plan template pdf allows you to see the key sections to complete in your plan and the key questions that each must answer. The business plan pdf will definitely get you started in the right direction.

We do offer a premium version of our business plan template. Click here to learn more about it. The premium version includes numerous features allowing you to quickly and easily create a professional business plan. Its most touted feature is its financial projections template which allows you to simply enter your estimated sales and growth rates, and it automatically calculates your complete five-year financial projections including income statements, balance sheets, and cash flow statements. Here’s the link to our Ultimate Business Plan Template.

Don’t you wish there was a faster, easier way to finish your Preschool business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how a Growthink business plan consultant can create your business plan for you.

Other Helpful Business Plan Articles & Templates

Daycare Business Plan

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7 Business Plan Templates for Kids (Free Printables!)

By: Author Amanda L. Grossman

Posted on Last updated: January 5, 2023

Download one of these (mostly) free business plan templates for kids to help your child focus on a business idea.

What do super soakers, Apple computers, and Nike shoes all have in common?

kid on ground with laptop, text overlay

They all started as a business plan.

A business plan template for kids is great for two reasons:

  • Your child can play around with it and get familiar with what’s required (even if they never start the business)
  • It helps kids focus on just one business idea at time, and to see if they should move forward with it

No matter which category your own child falls into – just playing with business plans, or they have an actual business idea – I’ve got just the free business plan template for you.

Honestly? I wish my own parents would’ve given me one of these when, as a kid, my childhood friend and I had come up with our first kid business idea: selling bean bags. So, good on you for getting your kids involved with business plans so early in life!

Best Business Plan Templates for Kids

Use one of the business plan templates for kids below with one of these 16 kid business ideas .

OR, help them to use one of their original ideas sending sparks in their brain. You can use these 3 kid business plan examples for help with filling it out.

1. Solid Gold Biz Plan

I’ve been in business for 7 years and I’ve made about every mistake in the book.

Probably one of the biggest? Was that I didn’t sit down to write a proper business plan (or, ANY business plan) until I was several years into blogging. 

Because of this, I created a free business plan template for kids and teens (on Page 6 of this free printable), so that they practice how to do it right, from the beginning! 

What makes my free Solid Gold Biz Plan different is that it starts your child thinking about the problem that they want to solve – because ultimately, that is the purpose of creating a product or a service. To solve a specific problem for people.

It then goes on to ask them simple questions that will focus them in on what it takes to plan out a business idea.

For example, I raise the question of how much it will cost to not only create the product/service, but to also deliver it and maintain it. These are sometimes costs forgotten costs when creating a business plan.

2. BizKids’ Guide to Writing a Business Plan

This free business plan guide for kids includes sections for your idea, your marketing (and what makes your product unique), your startup costs, and an area for pricing so that you can make sure you’ll make a profit.

screenshot of bizKids business plan for kids

At the end is a one-page summary where your child can write up their answers from the previous pages all in the same place. Great for tacking up on the wall!

3. Teen Entrepreneur Toolbox

Anthony ONeal partnered up with Dave Ramsey to create the  Teen Entrepreneur Toolbox , a kid’s entrepreneur kit and small business guide for teens.

In other words, it’s so much more than just a business template for kids!

business plan kindergarten pdf

The entrepreneur kit includes the following:

  • Access to Free Entrepreneur Toolbox app
  • Teen Portfolio Book
  • DVD of Anthony’s Training Video
  • Parent’s Guide Book
  • Pack of Thank You Cards
  • Deck of Conversation Starter Cards about Starting a Business
  • Goal Tracker Poster

Here’s my full review of the Teen Entrepreneur Toolbox .

4. Home Sweet Road’s My Business Plan

Check out this business plan for kids, which asks kids questions like what makes their idea unique, whether or not their idea is a product or service, and who their customers will be.

screenshot of my business plan for kids

5. Proverbial Home Maker’s Family Business Plan Guide

This is such a fun guide that you can fill out with your child, teen, tween, or even the whole family. It includes family business ideas, a sales ledger, inventory worksheet, and much more.

screenshot of family business guide - free printable

Business Plan Examples

You may be wondering where you can find business plan examples to show your kids or teens.

For starters, you should look right at home. Are you a small business owner?

Then you’ll definitely want my free Take Your Child to Work Day printables – it’s got a section for you to fill in about your own business, which is a perfect business plan example to discuss with your child.

You can also find two business plan examples on the Small Business Administration’s site (scroll down until you see red buttons to Rebecca’s example business plan, and Andrew’s plan).

They’re not entirely kid-friendly, but can give lots of ideas for the kind of information and research to put into a business plan.

Business Plan Activity Worksheets

Check out these free PDF Shark Tank worksheets for students . Students or kids can work through coming up with their own business idea, create an advertisement for it, and a scoring card to judge the business ideas.

You’ll find a free 30-minute Small Business Administration course for young entrepreneurs meant for teens that you can use with your students (or have your child go through).

Hint: In Objective 3, it goes over how to create a business plan.

Are you an educator? Great – you can get free entrepreneur curriculum for Grades 1 – 12, with lots of worksheets, from the Venture Lab .

Further resources include:

  • Teen Business Video Lessons
  • EverFI’s Entrepreneurial Expedition
  • FEE’s Course on the Entrepreneur’s Role in Creating Value
  • Business Plan Note Taker (lots of great prompts to create a business plan with)

Grab 23 more entrepreneur lesson plans here.

I hope you’ve found some business template for kid resources that interest you? Below, you’ll find other related kid entrepreneurship articles that will help your kids, teens, and students learn about the entrepreneur career path. 

Related Kid Entrepreneurship Resources

  • 27 Youth Entrepreneur Awards and Scholarships
  • 5 Kid Entrepreneur Kits
  • 14 Kid Entrepreneur Books
  • 11 Best Business Simulation Games for Kids
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Preschool Business Plan

Preschool Business Plan

Starting a preschool business is not for the faint of heart. Even if you love the idea of working with children, reality often differs dramatically. The stress of the actual operations is even wildly different from the stress you get just preparing everything from the ground up. To help you stay on top of everything, you need a proper preschool business plan on hand. Documents like a kindergarten  business plan , and a play school business plan, among others, will help you survive the initial onslaught of the endeavor while guiding you for months or even years to come. Scroll on to learn more and to find some of the best preschool business plan examples anywhere.

Preschool Business Plan Examples & Templates

1. preschool business plan template.

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Size: A4 & US

2. Simple Preschool Business Plan

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Size: 574 KB

3. Preschool Business Plan Sample in PDF

preschool business plan in pdf

Size: 207 KB

4. Free Preschool Business Plan

sample preschool business plan

Size: 318 KB

5. Preschool Business Plan Template in PDF

preschool all business plan

Size: 164 KB

6. Basic Preschool Business Plan

basic preschool business plan

Size: 121 KB

The Importance of a Preschool Business Plan

Like any business, a preschool comes with numerous requirements for you to meet. You will need funding, marketing strategies, materials, and equipment . With all of those variables mixing into one big goal, you need a guide. You will need something to help attract investors if necessary. This is where a preschool business plan comes into play. Sure, you can still plan things out if you don’t have one. However, there is a detail of organization that you won’t get using anything else.

Tips for Writing a Preschool Business Plan

Those with experience in writing business plans will know all about the nuanced nature of the document. Whether you are looking to create a non profit daycare business plan or one that’s for profit, the little details and the approach are all bound to change. Rather than get a free sample school business plan, here are some tips to help you in the event that you need to write your own business plan from scratch.

Tip 1: Keep it Short

It benefits you more to keep things as short as possible. Yes, there are many aspects of the preschool business to plan for. However, your expression of those plans do not have to be overly long or complicated. Be concise with your plan and you can be guaranteed that your readers will find it much more effective.

Tip 2: Keep Your Audience in Mind

With preschools, your audience should be parents with children of a specific age range. It is important to take note of that because what you offer will center around them. Your strategies, your branding , your methods, and the rest of your plans depend on your audience. Keep them in mind when planning for greater odds of success.

Tip 3: Don’t Let Fear Hold You Back

Starting any kind of business is going to be daunting. There’s no shame in admitting that some aspects of your endeavor may feel intimidating at times. However, you can’t allow that to hold back your plans. You need to recognize your goals and objectives so that you can plan around them. Never plan around the fears that grip you.

Tip 4: Be Timely and Realistic

As much as we like to say that you should shoot for the stars, it would be bad advice to leave all pragmatism behind. Your goals and objectives need to be firmly rooted in reality. Don’t let fear hold you back, but at the same time, you must acknowledge where your capabilities remain. Once you learn that, be sure to set a timeline for yourself. That way, you can ensure greater productivity.

What are the six components of a business plan?

First, there is the executive summary , followed by sections that dictate the opportunity and the execution. From there, you have the company and management, the financial plan, and lastly, the appendix.

Is it acceptable to have a professional write your business plan for you?

If writing a preschool business plan is too much for you, or if you lack the time, then you can always recruit a business consultant to help you with it.

How long should my business plan be?

The proper answer for that is as long as you need it to be. It does not have a required number of pages, as long as everything necessary for the execution of your startup is included and explored adequately.

Learning about how to write a proposal for a daycare center or finding the best preschool business plan ppt templates are among the things anybody should do before anything else. By researching the best methods of moving forward, you can avoid the pitfalls and accomplish your desired goals sooner than anticipated. Having learned as much as you can from this article, you may take your new knowledge and apply it when you decide that starting a preschool is your calling. Just remember to choose wisely and act boldly when that time comes!

business plan kindergarten pdf

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How to Write a Business Plan for Daycare and Preschool

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Writing a daycare or preschool business plan is a big task, but due diligence and hard work will help you understand what you’ll need to launch and run a daycare or preschool successfully.

people sitting around a table reviewing a business graph

What do daycare investors want?

Your local government will have rules and regulations you’ll need to follow as a small business owner and childcare provider. Start by reviewing the childcare licensing guidelines for your state and city. Once you’re clear on licensing guidelines, you’re ready to start writing your childcare business plan.

The purpose of a business plan is to help secure funding. You’ll likely need financing to launch your preschool or daycare, especially if you want to avoid the monthly repayment of a loan. 

Investors provide businesses with money in exchange for partial ownership. As a result, they expect a larger return on their initial investment. Because many investors work in business, they prefer to invest in an established company.

Most investors look for:

Industry background and experience

Financial performance and promise.

Investors want to make money. Therefore, they are more inclined to work with experienced entrepreneurs and business owners to guarantee a return on their investment. 

This might sound discouraging for those with little experience or without a business management background, but the opportunity doesn’t end there. You could consider bringing on a partner with a business background. Additionally, many investors act as a source of business advice. 

You need to demonstrate that your business will make money. Investors will likely want to see signs of business growth before they give you money. 

Additionally, investors will want to know about your financial stability. Questions an investor might ask are:

  • What do you plan to do with the money?
  • Has your business been up or down in recent years?
  • Is your company losing money? Are there signs of growth for the future?
  • How do you plan to repay your investment?

Of course, every investor is different, so they’ll consider various factors. While experience and financial promise are at the top of the list for most investors, they might also look for uniqueness, business readiness, an effective business model, and more.

A women using a calculating and holding cash

Writing a daycare business plan

We’ve discussed licensing and investors. Now, you’re ready to begin the framework of your business plan for daycares and preschools. Here’s what you’ll need to get started:

Business description

Needs assessment, insurance policies, operating policies and procedures, marketing strategy.

Start with the basics: what does your daycare do? Detailing the service you’re offering will help you create a clear business plan. Next, you might want to write some goals or even a mission statement outlining your purpose and motivation.

Start by looking at general daycare or preschool industry trends, then narrow your scope to the preschools or daycares in your local area. Next, you’ll need to figure out who your target customers are and confirm that there is a need for a business like yours in your community. 

Are there a lot of young families in your neighborhood? Are you located somewhere convenient for commuting parents? Does your business offer a specific service that your competitors don’t, like early check-in or extended hours? 

Also, check out the competition. Research the existing daycare or preschool options in your community. Look at current preschool or daycare business plan samples. What makes your daycare or preschool unique? 

Developing detailed budgets will help you run your small business. You’ll need to compare your current cash flow and expenditures to determine whether you’ll make a profit.

Build a budget for unexpected costs. For example, how many children do you need to serve to be able to pay your bills and stay afloat? Child Care Aware of America offers some terrific budgeting resources for this process.

Depending on the type and size of your preschool, you’ll need insurance policies of several different types, including liability, property, workers’ compensation, and business insurance. Check the licensing requirements for guidance in building this part of your preschool business plan.

Create a comprehensive handbook for families and staff that includes you center's policies and procedures. For instance, you'll need to develop an emergency plan , daycare sick policy , and other safety protocols according to your local childcare licensing requirements. 

Your staff handbook will be a helpful resource your employees can reference and include all your employment policies including work and pay schedules, benefits, and information about professional growth and development. You can also include information on your center's philosophy and curriculum, classroom procedures, and expectations for working with children and families.

Your marketing strategy is the key to attracting customers. Decide what type of advertising you will use in front of potential customers. For example, list your school in local directories and participate in parenting and kid-friendly community events. Run a social media campaign focusing on your target population.

Another big part of childcare business marketing is differentiating yourself from other preschools. These days adopting daycare software is a surefire way to attract families with young children. A tool like brightwheel's center management feature will streamline your center's admission process, record keeping, and reporting, saving you up to 20 hours per month. 

You can also use brightwheel for recording and tracking daily events and activities, and sending real-time updates to families throughout the day. It also offers secure, digital check-in/check-out and a paperless billing system. This is a great way to keep your families looped in on daily activities and handle all of your administrative tasks in one place.

Your business is ready!

Writing a business plan can be stressful, but it doesn’t have to be. Once you secure the proper licensing, use the information in this article to guide you through creating a solid daycare business plan that drives investors and financing to your business.

These are just the basics to get you started. For further information, the U.S. Small Business Administration’s website has detailed instructions on creating each necessary part of a successful business plan. 

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Child Care Director Resources How to Make a Preschool Business Plan

How to Make a Preschool Business Plan

11th August 2020

An important early step for starting any new business is to make your business plan. Starting a preschool is no different! What expenses do you need to take into consideration? How can you think about setting your pricing? What ages should you take? What hours should you operate? Here’s how to think through each of these decisions to form your preschool business plan.

Preschool Business Plan Basics: Wonderschool’s Iron Triangle of ECE Finance

Before you think through specific business decisions you’ll need to make, it’s important to understand what you’re striving for. Meet the iron triangle. For a preschool business to be financially stable, the iron triangle must be met:

  • Full enrollment: ensure that all of your spaces are full.
  • Full fee collection: ensure that you are collecting all of your tuition and on time.
  • Revenue covers real cost-per-child: you need to ensure you are priced in such a way that your revenue is truly covering the cost of caring for each child.

Important Business-Related Decisions You’ll Need to Make

Type of license: Most states have at least two options for in-home child care licenses . Often there’s a “small” license and a “large” license, with a large license allowing you to have more children. If you’re just getting started you’ll have to choose which type of license you want. There are usually different requirements for each. For example, in California, to obtain a large license for up to 14 children, your home must meet certain fire safety requirements like number of exits and you need to have previous experience working in a licensed child care program.

One thing to keep in mind is that just because you have a license for a certain number of children, does not mean that you need to fill all of those spots. If you qualify for a larger license, you can get it and still only serve 6-8 children if you so choose.

Regardless of what you choose to do, you’ll want to make sure you understand the details of your particular license. How many children can you have at one time? What ratio of staff to children are you required to maintain?

Hours of operation: Do you plan to run a full day program? Or a half-day program? Will you operate a more “normal” school day schedule and offer before and after care for an extra fee?

Families need all sorts of care options. Think about your immediate community when thinking about your hours of operation. If you have a lot of stay at home parents, a part-day program might be perfect. If you have a lot of dual-earning parents who commute a long distance to get to their workplaces, you might need to offer extended hours.

Keep in mind that what you decide on initially does not have to be set in stone. You can always change it later, if needed. You’ll know if you’re not offering a good match for what the families in your community need if you’re not getting much interest, or if families aren’t enrolling once they tour.

Schedules you’ll offer: Related to your hours of operation, you’ll need to think about what schedules you’ll make available. Will you allow parents to enroll part time? Or do you only want full time enrollments? If you have part time schedules available, what does that look like? Is it Monday, Wednesday, Friday? Or is it half days?

Keep in mind that you can charge a higher rate for part time spots because it can be very hard to fill the alternative spots, plus the added paperwork for you. That said, not everyone wants to offer part time care.

Ages you’ll enroll: Deciding who you’ll enroll will depend on your comfort and background. If you have a lot of experience caring for and educating a specific age group, that might be your starting point. Most in-home programs serve a variety of ages, so even if your experience is with preschoolers, you may want to consider branching out from that. If your goal is to fill up quickly, infant care might be your ideal starting place, because that is an age group that is in constant high demand.

The ages you enroll will also dictate what you can charge. Because of the lower ratios required for infant care, you can charge more for infants. Often programs have separate pricing for children under 2 and children over 2.

Meals or other things you’ll offer: Will you provide snacks or meals? Or will you ask parents to provide those every day? Will you hire a yoga teacher to come once a week? Will you provide diapers, or will parents provide diapers? These are all expenses you’ll need to account for in your tuition pricing. Remember that one part of the iron triangle is ensuring your pricing covers the actual cost of care per child. These expenses should be taken into account.

Your plan for hiring staff: You may not need to hire staff until your enrollments surpass a certain number. Determine what that number is for you– do you feel comfortable caring for three children alone, but not four? Decide at what point you’ll hire help, and how many hours you intend for them to work. Will you have a full time assistant? Or two part time assistants?

Decide on how many hours per week you will need to pay your staff, and then determine what you can afford to pay them. Researching on Indeed can be a great way to get a sense of pay scale for assistant teachers in your area. Keep in mind that paying a higher amount will likely yield more higher quality and more reliable candidates. If you’re priced too low you either won’t find anyone, or will have to deal with increased staff turnover.

Your vacation policy: You’ll want to think through your vacation policy, both for time you take off, and for time your families take off. Will parents need to pay while they’re on vacation? Or will you give them a discount? Will parents need to pay while you’re on vacation? Or will you give them a discount? There are pros and cons however you do it, but you’ll want to think this through and include your policy in your parent handbook so the expectations are set from the start. However you structure it, you deserve to get paid vacation, so if parents aren’t continuing to pay while you’re closed, you’ll want to make sure that gets added to your tuition calculations.

Use the Above Information to Determine Your Pricing

Pricing can be a bit of trial and error. Generally, it can be a good idea to price yourself a bit lower when you’re just getting started. Then, when you’re full, you can gradually increase your prices.

To determine your starting point, add up all of your anticipated monthly expenses. You’ll need to price yourself to make sure you cover those expenses, and also pay yourself. Keep in mind that as a business owner, you’ll be responsible for paying your own taxes. You can generally expect to pay 30% of your revenue to taxes.

Keeping it All Organized

Pricing might feel like a bit of a puzzle that needs to be fit together, and it should. You want to make sure your pricing reflects your real costs as a business owner. The final piece to your business plan is that you’ll want to make sure you figure out how you’re going to track all of your business expenses. This will make it easier when it comes time to pay taxes, but it will also help you keep an eye on the health of your business. There are a variety of tools available to purchase to track this stuff, or you can start out with your own spreadsheet or pen and paper system. Whatever works for you is fine, just set it up and use it. Sometimes our tendency with money is to bury our heads in the sand, but that won’t help you make informed decisions down the road.

Starting a new business always comes with a certain amount of risk. By thinking through all of the different facets of your child care business, you will better be able to mitigate that risk. It can be scary to stand up and say “this is what my time as an early educator and care provider is worth,” but your business plan should give you confidence to do just that. Good luck with your successful and sustainable child care business!

Essential reading

Oregon family child care licensing: types of licenses.

21st September 2017

This post is a part of our series on Oregon ...

Early Childhood Education Jobs: How to Work in ECE | Wonderschool

4th September 2021

The value of getting children started on the right track ...

The Benefits of Childcare Management Software

24th November 2021

Even if your preschool or child care business is small, ...

Meredith Downing

Meredith Downing

Meredith Downing is the Curriculum Lead at Wonderschool, where she supports directors to build high-quality programs that help students grow and succeed.

business plan kindergarten pdf

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Preschool Business Plan Sample

OCT.11, 2013

Preschool Business Plan

Do you want to start a Preschool business plan?

Are you thinking of drafting a business plan for a preschool? If you want to know how to write a business plan for a preschool, you can refer to business plans like the one presented here.

Starting a new business can be hard, especially in the education sector but it can also be very rewarding. So, if you want to know how to develop a business plan for angel investors that will get them excited and interested in your business, then start by following this document. 

Here, we will be presenting a preschool business plan with a focus on tutoring business ideas .

Executive Summary

2.1 what is the business.

This document contains the sample business plan for preschool that will be called LearnALot. LearnALot will be a preschool/ daycare center operated and managed by Theodore Krasinski. It will offer parents a chance to make their kids have fun in a safe environment. Besides, the kids will also be taught the basics.

2.2 Management of Preschool

Starting a preschool business plan can be hard. But the process to plan and manage the business becomes easier if you split it into smaller and more manageable parts. If you want to make a business plan for a preschool center , the first thing you need to do is to draft everything. 

In this business plan for a preschool pdf, we will plan out all the necessary details of LearnALot one by one. If you want to write a business plan for preschool, you can follow the guide. You can also hire business planning services to get a professional business plan written for your startup.

2.3 Customers of Preschool

The customers of LearnALot will belong to all kinds of family backgrounds. Due to our daycare services, parents or families with small or special needs children will make a major customer group.

  • Working Parents
  • Single Parents
  • Concerned Parents
  • Families with special needs kids

2.4 Business Target

The target of LearnALot is to become a reliable daycare and educational center for the residents in Florida. We aim to cater to healthy and normal children as well as those with special needs. 

The financial targets that LearnALot wants to achieve within the first three years of operation are demonstrated below:

Preschool Business Plans - 3 Years Profit Forecast

Company Summary

3.1 company owner.

Theodore Krasinski will be the owner and manager of LearnALot. Theo got his master’s in education three years ago after which he served as a teacher for two years and as a principal in the third year. However, he always felt a need to do more so he decided to open a special preschool himself. 

3.2 Company History

Theo noticed that though public schools were trying their best, they didn’t focus on acquiring the tools to cater to children of different needs. There was also a lack of preschools and daycares in the surrounding. To eradicate this issue, Theo decided to open a preschool that would prepare students of all kinds to keep up when they got into school. 

3.3 How the Preschool will be started

Step1: Evaluate Goals

Starting up a preschool business or any business in that domain requires a lot more than money. Before you start a business, you need to be sure about the goal you want to achieve via it. The goal can be scaling up the business, earning profits or increasing the well-being of the community, or anything else. But there needs to be a solid goal to direct your operations.

In this open driving school business plan , we will list the SMART business goals adopted by LearnALot.

Step2: Plan the Business

Once you are sure about the goals of your business, you can start developing a business plan template for preschool. If you are not sure how to develop a business plan, you can take help from preschool business plan examples like this one to learn how to write a business plan for a preschool. 

Step3: Plan Structure and Logistics

Now that you know the base details of the business, you will be able to sort out the finances. This will include estimating the costs that will be involved in starting the business. 

Step4: Get Funding

Any business needs money to start and function before it can become self-sustaining. To get the initial funding for LearnALot, Theo decided to write up a strong business plan that would wow the investors. 

Step5: Find a Physical Space

Every business, big or small, needs space to function. Therefore, to start a preschool, you will need a building to set up everything. Theo decided to rent out a building with some space in the front so that he could develop an outdoor play area as well. 

Step6: Promote and Market

The final step of the business is to develop a marketing plan to promote the business both in the online and physical realm. Theo will hire a marketing plan specialist to develop a marketing plan that can be easily followed to bring more customers to the business.

Preschool Business Plans - Startup Cost

All business plans including business plans for preschools include details of what services or products the business will provide. Deciding these things ahead of time allows you to develop a preschool business proposal more efficiently. 

A preschool business plan like an e-learning business plan will help you map your business in detail. That will, in turn, allow you to manage it in a better way and gain more funding. 

In the case of this preschool business plan template, Theo decided to include all the major services that he will offer to the customers through his business. 

  • Day Care Services

The primary service provided by LearnALot will be daycare. The business will offer daycare services for all types of parents. This will include parents who just want to drop their kids temporarily for a few hours while they get done with their day-to-day tasks. The other option will be for parents who want to entrust their kids regularly as they are off to work. 

  • Special Education Services

LearnALot will also cater to families and parents who have special needs children. This can include children who need help with physical activities or children, who, perhaps have a different way and speed of learning. 

As Theo wants to offer a one-place-for-everything business, there will also be some learning activities for the kids to learn as they play. Parents will have the choice of opting their kids out of these activities. However, Theo will try to encourage parents to allow their children, a free environment so they can adjust better when they get into school later. 

  • Transportation

LearnALot is primarily a business for children with parents who are busy working for a living. So keeping their busy routines in mind, the business will also offer ‘pick and drop’ services to facilitate such parents. 

Marketing Analysis of Preschool

Excellent work.

excellent work, competent advice. Alex is very friendly, great communication. 100% I recommend CGS capital. Thank you so much for your hard work!

Even though opening a preschool business may look like an easy task, it can be very taxing if not planned properly. To start any business, even a preschool business, you need to thoroughly research the market and understand it. 

The best way you can learn about your target market is to do market analysis as a part of your business plan for preschool center. The marketing will help you understand the past, present, and future conditions of the market, what the gaps are, and where you can fit in. 

If you are thinking of running a preschool business, you will need to learn all about your target market. This will include both your customers and competitors. Learning these things will help you develop a preschool marketing plan targeting your customers. You will not only be able to attract customers in a better way but will also be able to find ways to stand out among others. 

If you want to develop a preschool business plan sample and you don’t possess enough knowledge, you can follow this sample preschool business plan for LearnALot. 

5.1 Market Trends

Daycare and Preschool services are booming services in the US. According to IBISWorld, daycare centers have a market share of around $54 Billion. And according to Bplans, 84% of startups in daycare services succeed enough to make a good profit within the first year. Therefore, opening a business in this domain is very rewarding. 

5.2 Marketing Segmentation

The customers of LearnALot will belong to the following groups:

Preschool Business Plans - Marketing Segmentation

5.2.1 Working Parents

Our main customers will be working parents living in and around Florida. These parents usually have eight-hour jobs that keep them busy. Therefore, they are expected to utilize our services most often. We will offer them a place where they can leave their children without any worry. At us, they will have a space where their kids can play and learn new things and skills. 

5.2.2 Single Parents

Our second target customer will be the single parents who need as much help as they can get. Single parents usually have to manage everything on their own. Therefore, a service of this sort will be of great help to them. By entrusting their kids to us, they will be able to do daily chores and relax for a while. 

5.2.3 Concerned Parents

A lot of parents usually get concerned that their children are not learning as fast as they could. For these parents, our educational services will be the most attractive. We will offer learning sessions in several niches so that parents can choose what they want their kids to learn. 

5.2.4 Families with Special Care Kids

Lastly, LearnALot will cater to those children as well who don’t learn at the same pace as other students. Parents can bring their children to get assessed and our preschool will try its best to cater to the children in the most helpful way.

5.3 Business Target

The target of LearnALot is:

  • To become a safe and reliable place where parents can drop off their children regularly. 
  • To become the best preschool/ daycare center in Florida.
  • To expand the range of services we offer.
  • To earn a profit margin of $10k/month after the first two years to sustain the business.

5.4 Product Pricing

Our prices for specialized cleaning are a little higher than those of our competitors. However, our other offerings are available to our customers in a similar price range as that of our competitors.

Marketing Strategy

To develop a preschool marketing plan template that will help you succeed, you will need to develop strategies that will work for your market. A good marketing plan is a part of every business plan. Therefore, you will need it for your daycare and preschool business plan as well. In this business plan for preschool pdf, we are providing the preschool business plan sample for LearnALot. 

If you are also offering physical training and game sessions, you can also see the marketing strategy for karate center business plan .

6.1 Competitive Analysis

  • We have versatile offers and services to cater to parents who want to drop off their kids for different periods. 
  • Our customers can directly contact us in case they need any special services.
  • We are offering pick and drop service to facilitate the parents even more.

6.2 Sales Strategy

  • We will advertise through local news channels, posters, and social media posts.
  • We will offer discounted rates to the first 15 customers.
  • We will offer different types of affordable packages to parents so that using a preschool doesn’t break their bank.

6.3 Sales Monthly

Preschool Business Plans - Sales Monthly

6.4 Sales Yearly

Preschool Business Plans - Sales Yearly

6.5 Sales Forecast

Preschool Business Plans - Unit Sales

Personnel plan

A business plan preschool like any other business includes the strategy to hire the employees for your business. To get an idea of how many employees you may need, you may consult a business plan for language school sample . In this preschool business plan pdf we are providing the employee list made by Theo to run the preschool.

7.1 Company Staff

  • 5 Trained Teachers
  • 1 Sales Executive 

7.2 Average Salary of Employees

Financial plan.

When you look at preschool business plan examples, you will notice that all of them outline their finances in one way or another. Financial information is always a part of every preschool business plan sample pdf. Accurate financial planning enables you to fund your business, and earn revenue.

Due to the immense importance of financial planning in a business, it is advisable to not experiment with developing a financial plan. Financial planning is of utmost importance and it impacts the sustainability of a business in the long term. Keeping it in mind, you should hire a professional financial planning expert for the task. Various business frims would do the task for you even online.

Below, we are providing the financial analysis for LearnALot. You can follow this template to do financial analysis for your martial arts business plan as well. 

8.1 Important Assumptions

8.2 break-even analysis.

Preschool Business Plans - Break-even Analysis

8.3 Projected Profit and Loss

8.3.1 profit monthly.

Preschool Business Plans - Profit Monthly

8.3.2 Profit Yearly

Preschool Business Plans - Profit Yearly

8.3.3 Gross Margin Monthly

Preschool Business Plans - Gross Margin Monthly

8.3.4 Gross Margin Yearly

Preschool Business Plans - Profit Yearly

8.4 Projected Cash Flow

Preschool Business Plans - Project Cash Flow

8.5 Projected Balance Sheet

8.6 business ratios.

  • Are preschoolers profitable?

Opening a preschool business can prove profitable if you do a financial analysis to make sure that the cash flows are managed well.

  • How can I grow my preschool business?

You can grow your preschool business by reading preschool business plans for preschools that are running successfully.

  • What are the steps to start a preschool?

The first step is to make starting up a preschool business plan and then deal with every aspect of your business including the finances, marketing, and services you will offer. 

  • How do you write a preschool proposal?

You can write a business plan for the preschool center by following the template provided above.

Download Preschool Business Plan Sample in pdf

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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Kindergarten Business Plan Template

Kindergarten Business Plan Template in Word, Google Docs, Apple Pages

Download this Kindergarten Business Plan Template Design in Word, Google Docs, Apple Pages Format. Easily Editable, Printable, Downloadable.

Handling children is never easy. What more if it’s a bunch of kids you need to handle? That will certainly be a not-so-good scenario if ever. That’s why having a feasible business plan specially made for kindergarten establishments is crucial. Check out our Kindergarten Business Plan Template and learn the proper child care techniques to these children. Its well-written content can be used as is or you can make some minor adjustments if you want to. Offer safe and secure child care when you make use of this premium, professional looking template. Download this Kindergarten Business Plan Template now!

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Daycare Business Plan Template

Download our template and create a business plan for your daycare!

daycare business plan template

Updated September 22, 2023 Reviewed by Brooke Davis

When you are ready to start a daycare business, you need an effective plan outlining how to get there. High-quality child care is in high demand, but you must be prepared for the challenges of starting a new business.

A solid business plan will get you off on the right foot before you even open the doors of your new facility.

With these helpful tips, you can learn how to make a business plan for a daycare center. Whether you are looking to watch over young children or even need a dog daycare business plan, Legal Templates is here to help you get started.

Why You Need a Business Plan for Your Daycare Business

How to write a business plan for a daycare.

  • Management Team

Daycare Business Plan Sample

A business plan sets the stage for how you will operate your business and how you will get it running. A daycare is no different. Opening a daycare requires intensive planning, legal compliance, and understanding of your market.

A daycare business plan template walks you through the steps to build a proper path forward. Every successful business is planned correctly, not as you go along.

A sample daycare business plan pdf or Word document lays it out for you. You can learn how to put it together and what you must include. Many business plans help you understand what you must do to prepare.

Some are designed to recruit potential investors to your cause. Either way, you need a business plan to prepare you for the challenges and successes ahead.

Kids at daycare

Knowing how to write your daycare business plan can be tricky without some help. You may not have done this before, but a daycare business plan example can help.

Follow these writing tips in each section to create a strong business plan for your future daycare.

1. Executive Summary

The initial section of your business plan is the executive summary. This part of your plan is an introduction for whoever reads it. It is designed to offer an overview of the remaining sections. It should be concise and add only summary details—this is not the section for intensive information or data.

The executive summary will highlight what your daycare business will look like and the most crucial section of your entire plan.

This section may provide information such as:

  • A business address
  • Phone number, email address, and other contact information
  • List of owners
  • Banking information
  • Start date for the daycare
  • Client base
  • Market niche
  • Factors for success

The executive summary lets you make a case for why your particular daycare will be successful and competitive. It is also the section that helps you sell yourself and your business to potential investors who may play a critical role in starting your daycare.

Provide a mission statement that reflects your goals for the daycare and your motivation for starting your business.

2. Management Team

Your daycare business plan should include important information about your management team. The first part of this section may address ownership of the business itself. It should outline all essential ownership details, such as:

  • Legal names of every owner
  • Each owner’s proportionate share
  • The format of ownership percentage (i.e., stocks, capital investments, etc.)
  • The format of the business (Corporation, LLC, etc.)
  • Contact information for each owner

You want everyone who reads this business plan to know who has a stake and how their interests are represented. These details are a crucial part of business formation and preventing costly legal disputes in the future.

The management team section should also include the profiles of your management staff. These people will run the business daily, and they should be properly vetted before being put in charge.

Your business plan should list the management teams’:

  • Names and positions
  • Summary of responsibilities
  • Credentials and education background
  • Prior employment or experience
  • Early childhood education licensing or other credentialing
  • Management experience
  • Salary and benefits
  • Past success in a similar role

This information should demonstrate why these are the right people for the job. Not only does it help you know how your business will run, but it also shows others you have a proper plan in place for your daycare.

3. Products and Services

This section lets you talk about why you are starting this business in the first place. You will outline the services or products you intend to sell to consumers. For a daycare, it should outline the following:

  • Who is being cared for: Children, elderly adults, or pets?
  • Business hours
  • Staff costs and required credentials
  • Will you offer food, diapers, and other child-care products?
  • How will you measure sales metrics

Daycare is typically considered a service, but product sales are also often a part of this model. Your plan should adequately account for how you will handle this dual purpose and how it fits into your business model.

4. Customers and Marketing

You must identify your market and how you will get customers into your daycare. This section will focus on your area’s need for daycare services and the types of customers you expect to get.

Identification of customers is a vital part of a business plan and should include details like:

  • How many parents need childcare services?
  • What costs can families be expected to pay for your services
  • The community you will target
  • Demographic data for potential customers

With your customers in mind, you can focus on your marketing strategies. You want to differentiate yourself from competitors and ensure the community knows your new business. The daycare business plan must outline how you will achieve these goals.

A marketing strategy should combine both traditional and digital marketing methods, including:

  • Open houses
  • Word-of-mouth advertising
  • Advertisements in the paper or yellow pages
  • Billboards or other ads
  • Television, radio, or internet advertisements
  • Social media pages

5. SWOT Analysis

A SWOT analysis will address your daycare’s strengths, weaknesses, opportunities, and potential threats. This analytical method examines your company and how it will operate.

It puts each of the four metrics into a visual matrix to help prospective business owners quickly identify favorable and unfavorable factors that may affect their business venture.

A SWOT analysis should focus on how your daycare services can perform against competitors. It may address factors like:

  • Any threats the daycare may face
  • Competitive advantages and why they would be successful
  • Areas that may be improved over time
  • Technology or resources the company may use to increase efficiency
  • Internal factors that may affect economic success

Detailed SWOT sections show investors you have done your homework and give you valuable data to make informed business choices.

6. Financials

A business plan should address the unique financial situation you face. Your daycare business plan should demonstrate your break-even amounts and expected profit margins.

It will also address the costs and the areas of revenue you expect. You will want to address the following:

  • Enrollment fees
  • Payment plans
  • Cost of supplies and materials
  • Employee costs
  • Regulatory costs
  • Additional program offerings and revenue
  • Necessary loans or capital improvements

A well-developed budget can demonstrate expected cash flows versus expected expenditures. Knowing how to handle these costs will be incredibly helpful in starting your daycare.

7. Operations

Your operational plan should outline specific procedures your business and staff will follow. It will list employees and those in management positions and their responsibilities.

As in your management section, a detailed “chain of command” is essential. Staff are an important part of your operations and should be detailed here.

One of the most important aspects of a daycare operation is its location. It would be best if you addressed the following:

  • The facility’s address
  • The type of area it is in (residential, commercial)
  • The space available and amenities
  • Why is it a prime location
  • Accessibility to the community for drop-off

You should also list your business hours and the services you will have available at different times. Child daycare centers differ in when they offer care—whether during the day, evenings, or even on weekends.

If you are doing other forms of daycare, you may even utilize late or overnight hours. You can decide how you run your business, but operations should be clearly outlined in your business plan.

8. Appendix

The appendix section allows you to include other documents that add to your business plan. They may include legal documents like licensing credentials, insurance information, and business formation documents.

Additional documents in this area are meant to support your business plan. The appendix might also include the following:

  • Reference letters
  • Photographs of the facility, locations, or general area
  • Market research data
  • Compliance Requirements

The appendix is a flexible section that lets you add supporting documents and other relevant information. Only add details that are helpful to your business plan. The appendix does not need to be lengthy or filled with fluff.

Legal Templates has the daycare business plan sample you need to construct your plan. With this sample at your disposal, you can formulate a business plan for your daycare to show to investors or for your purposes.

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How to Start a Kindergarten Business

by Andra Picincu

Published on 31 Oct 2019

Opening a kindergarten can be a rewarding career path for those who enjoy working with children. This type of business will allow you to shape young minds and make a difference in your community. Plus, it can be a profitable venture, considering that more than 422,000 children were enrolled in private kindergartens in 2017.

Research the market and the legal requirements for opening a kindergarten in your state. Look at what other kindergartens around the world offer and use them for inspiration. Determine whether you want to implement your own business model or purchase a preschool franchise.

Research the Market

Kindergartens play a crucial role in children's transition from home to school. This type of education usually starts at age 5 and lasts for one year. Children are encouraged to play together and learn basic activities like subtraction, addition and skip counting. They have access to educational resources such as picture books, toys, board games and more.

If you're planning to start a kindergarten business, research the market thoroughly. Study the different types of kindergartens in the United States and other countries so you can come up with a unique business model . If you offer the same facilities as everyone else, you'll find it difficult to attract clients. Analyze your competitors, learn from them and seek areas of improvement.

Read materials on how kindergarten looks around the world. For example, some facilities in Canada and Germany use parks and other outdoor areas as classrooms. Those in China emphasize singing, dancing and physical education. Kindergartens in the United Kingdom assign one teacher to every eight students, which allows children to work closely with their supervisors and receive personalized attention.

Choose Your Niche

Children who attend kindergarten develop skills that they can apply to all parts of their life. They learn the difference between right and wrong, build connections and make decisions independently. They also learn how to use words to express their needs and wants rather than screaming or throwing things. Kindergarten also instills a sense of curiosity in children, giving them an opportunity to play, learn and try new activities.

Try to find your niche before opening a kindergarten business. Again, it's important to come up with something new to make your business stand out. For example, you could launch a kindergarten for gifted children or one that specializes in arts and crafts. Another option is to create playgroups that offer specific classes such as drama, painting, foreign languages or yoga.

Research kindergarten programs in your area and across borders for inspiration. Focus on those that help children develop literacy, numeracy and language skills, emotional skills, social skills and self-awareness. Try to incorporate outdoor activities in the curriculum. Seek ways to expose students to new ideas and concepts so they can broaden their horizons.

Assess the Costs Involved

Opening a kindergarten isn't cheap. You'll need to pay for business licenses and permits, buy or rent a building, set up classrooms and purchase educational materials. On top of that, it's necessary to hire an accountant, teachers, janitors and administrative staff. You may also need to hire web designers to create a website for your kindergarten.

The exact costs will depend largely on how you choose to operate your business. Consider the rent and utilities as well as salaries and employee benefits. The average cost of starting a child care center, which is similar to a kindergarten, is around $95,485 . The primary expenses include:

  • Child care cost (toys, books and other educational supplies): $4,715
  • Indoor furniture: $19,780
  • Outdoor equipment: $10,810
  • Office furniture: $2,300
  • Fencing: $3,795
  • Insurance: $3,450
  • Working capital for eight months: $31,280
  • Licensing: $575

How much you'll pay depends on the location of your business. Licensing fees , for example, vary from one state to another. Renovations can significantly increase your startup costs. If you purchase the building, you may need to pay for electrical work, plumbing, building and inspection permits, site improvements, landscaping and more.

Look for Kindergarten Franchising Opportunities

As a startup founder, you may not have enough money to open a kindergarten. Sure, you may apply for grants and loans, but you may still lack the experience needed to operate this kind of business. Kindergarten franchising opportunities abound and can make it easier to get your business off the ground.

Lightbridge Academy , for instance, provides franchisees with 134 hours of training and ongoing support through a dedicated business coach. Its facilities are equipped with cutting-edge technology, from iPads and whiteboards to internet monitoring. The company has had 10% revenue growth every year since 1999. The initial investment ranges between $730,000 and $5 million , which isn't cheap, but you'll receive ongoing training and access to a proven business model.

A more affordable option is Kiddie Academy . Franchisees need $250,000 to $500,000 in liquid capital, a net worth of $740,000 to $1 million and a credit score of 650. The staff at Kiddie Academy can help you design a kindergarten business plan, prepare loan applications and choose one that meets your needs. Training starts from day one, making it easier to learn the ins and outs of this business model.

Make a Kindergarten Business Plan

Next, write a kindergarten business plan that covers your vision, goals, financial projections and other key aspects. Start an executive summary followed by a brief overview of the preschool industry. The executive summary should describe your mission statement, objectives and strategy in a few paragraphs. Keep it short and to the point.

A kindergarten business plan should include the financial, legal and organizational aspects of running this type of business. Outline your goals and describe how you're planning to achieve them. Also, provide an overview of your competitors and target customers and offer information on the company's ownership and management as well as its location, facilities, services and technology. Brainstorm marketing strategies and seek creative ways to get your message across and attract clients.

If you're not sure where to start, look for preschool business plan templates online. Use them for inspiration and tailor them according to your needs. Consider forming a planning committee to discuss what it takes to start this kind of business and make a plan. At the very least, this document should include the following:

  • Executive summary
  • Market overview
  • Competitive comparison
  • Target audience
  • Company description
  • Management team
  • Short-term and long-term goals
  • Products, services and facilities
  • Operating policies and procedures
  • Strengths, weaknesses, opportunities and threats (SWOT analysis)
  • Funding needs, pricing strategy and financial projections
  • Legal requirements
  • Marketing strategy
  • Expansion strategies

Satisfy the Legal Requirements

Like any other business, opening a kindergarten involves several legal steps . First, you'll need to brainstorm kindergarten school names and choose one that reflects your vision. Register it with your state and then choose a business structure, such as a limited liability company or a partnership. Apply for an employer identification number online through the IRS website so you can open a bank account, get business licenses and pay your taxes.

Be aware that each state has different guidelines and requirements regarding education. Contact a child care licensing agency in your state to determine what business licenses and permits are needed for opening a kindergarten.

In addition to business licenses, you will need an insurance plan . Ideally, reach out to a company that offers policies designed for kindergartens and day care centers. Contact the insurance department in your state to find an agent who can help you. Discuss your licensing and insurance needs with an attorney or a state representative to make sure your facility complies with the law.


Preschool Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » Education Sector » Schooling

Preschool industry operators provide daycare services for children under the ages of three and four to prepare them for kindergarten.

The dispersion of the preschool programs reflects in the geographic distribution of the children, which is also influenced by the cost and supply of preschool programs, income and housing affordability patterns, labor, and child care subsidy policies.

Also, varying state and local regulations and licensing requirements affect employment in this industry. Preschools are under the Early Childhood Learning Centers Industry and the market size, measured by revenue of the Early Childhood Learning Centers industry is $10.7bn in 2023. The industry is expected to increase by 4.6% in 2023.

Steps on How to Write a Preschool Business Plan

Executive summary.

Auntie Lavendar® Preschool, Inc. is a standard and well–equipped preschool that will be located in a well-populated residential estate in Ashville – North Carolina, USA. We provide daycare services for children under the ages of three and four to prepare them for kindergarten.

Aside from the fact that we will operate a preschool center, we will also propvide in-home tutoring – we will go to the homes of our students as demanded by their parents. Donald Derrick is the founder and CEO of Auntie Lavendar® Preschool, Inc.

Company Profile

A. our products and services.

Auntie Lavendar® Preschool, Inc. will provide a wide range of services that revolves around providing daycare services for children under the ages of three and four to prepare them for kindergarten. Our services are designed to give early childhood education to kids under the age of 4 and also help provide relief to parents when they need to be away from their kids for a period of time.

b. Nature of the Business

Auntie Lavendar® Preschool, Inc. will operate the business to consumer business model (B2C).

c. The Industry

Auntie Lavendar® Preschool, Inc. will operate under the Early Childhood Learning Centers Industry.

d. Mission Statement

Our mission is to provide safe and secured daycare facility and services geared towards educating and taking care of kids of a certain age. We are all out to prepare kids for kindergarten.

e. Vision Statement

Our vision of establishing our preschool is to grow the business to be amongst the top three preschools in the whole of the United States of America.

f. Our Tagline (Slogan)

Auntie Lavendar® Preschool, Inc. – Rasing and Educating Golden Kids!

g. Legal Structure of the Business (LLC, C Corp, S Corp, LLP)

Auntie Lavendar® Preschool, Inc. will be formed as a Limited Liability Company (LLC). The reason why we are forming an LLC is to protect our personal assets by limiting the liability to the resources of the business itself. The LLC will protect our CEOs’ personal assets from claims against the business, including lawsuits.

h. Our Organizational Structure

  • Head of Preschool (President)
  • Preschool Administrator
  • Account Officer
  • Early Childhood Educators
  • Front Desk Officer
  • Cleaners and Nannies
  • Security Guards

i. Ownership/Shareholder Structure and Board Members

  • Sophia Lavendar (Owner and Chairman/Chief Executive Officer) 51 Percent Shares
  • Solomon Lavendar (Board Member) 19 Percent Shares
  • Adrain Lavendar (Board Member) 10 Percent Shares
  • Larry Brad (Board Member) 10 Percent Shares
  • Lauren Williams (Board Member and Secretary) 10 Percent Shares.

SWOT Analysis

A. strength.

  • Ideal Location for preschool business
  • Highly Experienced and Qualified Employees and Management
  • Highly Secured and Clean Facility
  • Highly structured programs aimed at giving kids early childhood education and to prepare them for kindergarten.

b. Weakness

  • Financial Limitations
  • Operating from a leased facility (restriction to fully modify the facility to suit our style and taste)
  • Inability to retain our highly experienced and qualified employees longer than we want

c. Opportunities

  • Growth in per capita disposable income influences demand for early childhood learning centers. Households with higher disposable income are more likely to be able to afford higher-quality child care and, thus, will be more likely to demand higher-cost services. Per capita disposable income is expected to increase in the coming year, presenting an opportunity to the industry.

i. How Big is the Industry?

The early childhood learning industry is indeed a big industry. The market size of the is projected to be over $10.7 billion in 2023.

ii. Is the Industry Growing or Declining?

Available statistics point to the fact that the industry is presently not growing and revenue for the industry has been adjusted from an increase to a decline.

Please note that from 2022 the revenue of the industry is anticipated to start growing as the economy recovers and COVID-19 (coronavirus) cases subsequently drop in line with the nationwide vaccination rollout. As a matter of fact, available data shows that the industry is projected to grow by 4.6 percent in 2023 recovering from a decline of -3.8 between 2017 and 2022.

iii. What are the Future Trends in the Industry

The early childhood learning centers industry is changing, and players in the industry are improvising. No doubt, technology, kids-friendly legislature and customized software will change the landscape of the industry going forward.

iv. Are There Existing Niches in the Industry? If YES, List them

No, there are no niche ideas when it comes to preschool line of business.

v. Can You Sell a Franchise of your Business in the Future?

Auntie Lavendar® Preschool, Inc. has the plans to sell franchise in the nearest future and we will target major cities with a growing numbers of parents in the United States of America.

  • Lack of support from stakeholders and the government
  • Unfavorable government policy and regulations.
  • Community resistance (May not want such facility to be located in their community)
  • Liability problems
  • Arrival of competitors within our market space.

i. Who are the Major Competitors?

  • The Episcopal School
  • Pacific Northern Academy (PNA)
  • Westside Neighborhood School
  • Lowell School
  • East Linn Christian Academy
  • Cambridge-Ellis School
  • Saint Ann’s
  • The Children’s School.
  • Germantown Friends School
  • Beyond ABCs
  • Mary Institute and Saint Louis Country Day School
  • Avenues World School
  • National Child Research Center
  • Wetherby-Pembridge School
  • University of Chicago Laboratory Schools
  • Greenhill School
  • Presidio Knolls
  • Ecole Bilingue de Berkeley
  • Gems World Academy
  • Bank Street School.

ii. Is There a Franchise for Preschool?

Yes, there are franchise opportunities for preschool and here are some of them;

  • Genius Kids (Initial investment: from $122,000)
  • KLA Schools (Initial investment: from $1,100,000)
  • Adventure Kids Playcare (Initial investment: from $385,000)
  • Primrose Schools (Initial investment: $652,000)
  • Discovery Point (Initial investment: from $405,570)
  • Lightbridge Academy (Initial investment: from $581,000)
  • Building Kidz School (Initial investment: from $214,000)
  • KidsPark (Initial investment: from $261,000)
  • Montessori Kids Universe (Initial investment: from $424,000)
  • The Goddard School (Initial investment: from $698,000)
  • Kiddie Academy (Initial investment: from $400,000)
  • The Learning Experience Academy of Early Education (Initial investment: from $544,000).

iii. Are There Policies, Regulations or Zoning Laws Affecting Preschools?

Yes, there are county or state regulations and zoning laws for preschools, and players in this industry are expected to work with the existing regulations governing such business in the county or state where their business is domiciled.

For example, the designated area for children’s activities should contain a minimum of forty-two square feet of usable floor space per child. A usable floor space of fifty square feet per child is preferred. However, you may be subject to local permits depending on how you plan to operate your preschool.

Marketing Plan

A. who is your target audience.

i. Age Range

We will admit children between the ages of 2 and 4 years old.

ii. Level of Educational

We don’t have any restrictions on the level of education of those we will admit their kids to our preschool.

iii. Income Level

We don’t have any cap on the income level of those we will admit their kids in our preschool.

iv. Ethnicity

There is no restriction when it comes to ethnicity of the people we are looking forward to admit their kids in our preschool.

v. Language

There is no restriction when it comes to the language spoken by the people we are looking forward to admitting their kids to our preschool, however, we will prefer people who speak the English language.

vi. Geographical Location

Any parent from any geographical location will be welcome to enroll their kids in our preschool.

vii. Lifestyle

Auntie Lavendar® Preschool, Inc. will not restrict any parent from accessing our facility and services based on their lifestyle, culture or race.

b. Advertising and Promotion Strategies

  • Host Themed Events That Catch The Attention of Parents.
  • Tap Into Text Marketing.
  • Use FOMO to Run Photo Promotions.
  • Share Your Events in Local Groups and Pages.
  • Turn Your Social Media Channels Into a Resource
  • Develop Your Business Directory Profiles
  • Build Relationships With Other Parent Associations in our Area

i. Traditional Marketing Strategies

  • Marketing through Direct Mail.
  • Print Media Marketing – Newspapers & Magazines.
  • Broadcast Marketing -Television & Radio Channels.
  • OOH Marketing – Public Transits like Buses and Trains, Billboards, Street shows, and Cabs.
  • Leverage on direct sales, direct mail (postcards, brochures, letters, fliers), referral (also known as word-of-mouth marketing).

ii. Digital Marketing Strategies

  • Social Media Marketing Platforms.
  • Influencer Marketing.
  • Email Marketing.
  • Content Marketing.
  • Search Engine Optimization (SEO) Marketing.
  • Affiliate Marketing.
  • Mobile Marketing.

iii. Social Media Marketing Plan

  • Start using chatbots.
  • Create a personalized experience for our clients.
  • Create an efficient content marketing strategy.
  • Create a community for young parents and intending parents.
  • Gear up our profiles with a diverse content strategy.
  • Use brand advocates.
  • Create profiles on the relevant social media channels.
  • Run cross-channel campaigns.

c. Pricing Strategy

When working out our pricing strategy, Auntie Lavendar® Preschool, Inc. will make sure it covers profits, insurance, premium, license, and economy or value and full package. In all our pricing strategy will reflect;

  • Cost-Based Pricing
  • Value-Based Pricing
  • Competition-Based Pricing.

Sales and Distribution Plan

A. sales channels.

Our channel sales strategy will involve using partners and third parties—such as referral partners, affiliate partners, parent clubs, and clinics to help refer parents to us.

Auntie Lavendar® Preschool, Inc. will also leverage the 4 Ps of marketing which are place, price, product, and promotion. By carefully integrating these marketing strategies into a marketing mix, we can have a visible, in-demand service that is competitively priced and promoted.

b. Inventory Strategy

The fact that we will need toiletries, change of beddings, supplies and food per time means that Auntie Lavendar® Preschool, Inc. will operate an inventory strategy that is based on a day-to-day methodology for ordering, maintaining and processing items in our warehouse. We will develop our strategy with the same thoroughness and attention to detail as we would if we were creating an overall strategy for the business.

c. Payment Options for Customers

Here are the payment options that Auntie Lavendar® Preschool, Inc. will make available to her donors and contributors;

  • Payment via bank transfer
  • Payment with cash
  • Payment via credit cards
  • Payment via online bank transfer
  • Payment via check
  • Payment via mobile money transfer

d. Return Policy, Incentives and Guarantees

At Auntie Lavendar® Preschool, Inc., we offer services, and the nature of the services we offer does not accommodate return policy, but we will guarantee parents that their kids will get the best of early childhood learning and education.

e. Customer Support Strategy

Our customer support strategy will involve seeking customer’s feedback. This will help us provide excellent customer service to all our customers, it will help us to first understand their needs, experiences, and pain points. We will work with an effective CRM software to be able to achieve our aim of surpassing our customer’s need.

On a regular basis, we will work towards strengthening our Customer Service Team and also Leverage Multi-Channel Servicing as part of our customer support strategy.

Operational Plan

We plan to expand our revenue by 45 percent in the second year and the plan will include a marketing, sales and operations component. The operations component of the plan would include attracting more customers and additional service offerings that will enable the organization to boost our service offerings and support revenue growth.

a. What Happens During a Typical Day at a Preschool?

  • The facility is open for the day
  • The facility is cleaned and prepared for the day’s activities
  • Parents are welcome and their kids are received from them
  • Early childhood learning activities, as well as playing with kids to encourage mental and physical stimulation are carried out as required
  • Administrative works are done
  • Parents come to pick their kids and the facility is closed for the day.

b. Production Process

There is no production process when it comes to a preschool.

c. Service Procedure

There is no service procedure when it comes to a preschool.

d. The Supply Chain

Auntie Lavendar® Preschool, Inc. will rely on parent associations and other stakeholders in our city to refer parents to us. So also, we have been able to establish business relationship with wholesale supplies of beddings, toiletries, and other supplies.

e. Sources of Income

Auntie Lavendar® Preschool, Inc. make money from;

  • Providing daycare services for children under the ages of three and four to prepare them for kindergarten.
  • Offering home tutor services for toddlers as requested by their parents
  • Retailing early childhood learning materials.

Financial Plan

A. amount needed to start our preschool.

Auntie Lavendar® Preschool, Inc. would need an estimate of $250,000 to successfully set up our preschool in the United States of America. Please note that this amount includes the salaries of all our staff for the first month of operation and the renting of our operational facility.

b. What are the Cost Involved?

  • Business Registration Fees – $750.
  • Legal expenses for obtaining licenses and permits – $1,300.
  • Marketing, Branding and Promotions – $3,000.
  • Business Consultant Fee – $2,500.
  • Insurance – $5,400.
  • Rent/Lease – $120,000.
  • Other start-up expenses including, commercial satellite TV subscriptions, stationery ($500), and phone and utility deposits ($2,800).
  • Operational Cost (salaries of employees, payments of bills et al) – $30,000
  • start-up inventory – $15,000
  • Store Equipment (cash register, security, ventilation, signage) – $4,750
  • Furnishing and Equipping – $45,000
  • Website: $800
  • Opening party: $3,000
  • Miscellaneous: $2,000

c. Do You Need to Build a Facility? If YES, How Much Will It Cost?

Auntie Lavendar® Preschool, Inc. will not build a new facility for our preschool; we intend to start with a long-term lease and after 5 years, we will start the process of acquiring our own facility.

d. What are the Ongoing Expenses for Running a Preschool?

  • Cost of stocking up supplies such as toiletries, change of beddings, and other supplies
  • Utility bills (gas, internet, phone bills, signage and sewage et al)
  • Salaries of employees

e. What is the Average Salary of your Staff?

  • Head of Preschool (President) – $45,000 Per Annum
  • Preschool Administrator – $36,034 Per Annum
  • Account Officer – $35,000 Per Annum
  • Early Childhood Educators – $33,300 Per Annum
  • Front Desk Officer – $28,000 Per Annum
  • Cleaners and Nannies – $22,000 Per Annum
  • Security Guard – $22,000 Per Annum.

f. How Do You Get Funding to Start a Preschool?

  • Raising money from personal savings and sale of personal stocks and properties
  • Applying for a loan from your bank/banks
  • Pitching our business idea and applying for business grants and seed funding from the government, donor organizations, and angel investors
  • Source for soft loans from our family members and friends.

Financial Projection

A. how much should you charge for your service.

At Auntie Lavendar® Preschool, Inc. it is important to note that we will charge $4,460 to $13,158 per year ($372 to $1,100 monthly) on average, depending on the services involved.

b. Sales Forecast?

  • First Fiscal Year (FY1): $250,000
  • Second Fiscal Year (FY2): $350,000
  • Third Fiscal Year (FY3): $450,000

c. Estimated Profit You Will Make a Year?

  • First Fiscal Year (FY1): (65 percent)
  • Second Fiscal Year (FY2): (45 percent)
  • Third Fiscal Year (FY3): (50 percent)

d. Profit Margin of a Preschool Product/Service

Auntie Lavendar® Preschool, Inc. will work towards achieving between 25 percent to 45 percent.

Growth Plan

A. how do you intend to grow and expand by opening more retail outlets/offices or selling a franchise.

Auntie Lavendar® Preschool, Inc. will grow our preschool by first opening other outlets in key cities in the United States of America within the first five years of establishing the business and then will start selling franchise from the sixth year.

b. Where do you intend to expand to and why?

Auntie Lavendar® Preschool, Inc. plans to expand to Dallas – Texas, New York City – New York, Sumter – Florida and then to Liliano – Texas, Lancaster – Virginia, Alcona – Michigan, Los Angeles – California and Catron New Mexico.

The reasons we intend to expand to these locations is the fact that available statistics show that the cities listed above have the highest number of people with kids below the age of 5 in the United States.

The founder of Auntie Lavendar® Preschool, Inc. plans to exit the business via family succession. We have placed structures and processes in place that will help us achieve our plan of successfully transferring the business from one family member to another and from one generation to another without hitches.

Related Posts:

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  • Nursery School Business Plan [Sample Template]
  • Music School Business Plan [Sample Template]
  • Language School Business Plan [Sample Template]


Laundromat Business Plan PDF Example

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  • February 28, 2024
  • Business Plan

the business plan template for a laundromat

Creating a comprehensive business plan is crucial for launching and running a successful laundromat business. This plan serves as your roadmap, detailing your vision, operational strategies, and financial plan. It helps establish your laundromat business’s identity, navigate the competitive market, and secure funding for growth.

This article not only breaks down the critical components of a laundromat business plan, but also provides an example of a business plan to help you craft your own.

Whether you’re an experienced entrepreneur or new to the service industry, this guide, complete with a business plan example, lays the groundwork for turning your laundromat business concept into reality. Let’s dive in!

Our laundromat business plan is meticulously crafted to encompass all vital elements essential for a holistic and strategic framework. It delineates the laundromat’s operational processes, marketing approaches, market dynamics, competitive landscape, management structure, and financial outlook.

  • Executive Summary: Offers a concise overview of the laundromat business concept, including the market analysis, the expertise of the management team, and the strategic financial planning.
  • Facility & Location: Describes the laundromat’s infrastructure, including size, layout, and the strategic advantages of its location for customer accessibility and business visibility.
  • Services & Pricing: Lists the laundromat services, such as self-service laundry, wash and fold services, and specialized care for delicate items, along with a transparent pricing model.
  • Key Stats: Shares insights on the size of the laundry service market, growth trends, and industry-specific statistics.
  • Key Trends: Highlights recent trends impacting the laundromat and laundry service industry, such as technological advancements and consumer preferences.
  • Key Competitors: Evaluates the main competitors in the vicinity, outlining how the laundromat differentiates itself in terms of services, technology, and customer experience.
  • SWOT Analysis: A comprehensive analysis of strengths, weaknesses, opportunities, and threats to navigate the market effectively.
  • Marketing Plan: Details the marketing strategies and channels to promote the laundromat services, enhance brand visibility, and engage with the target audience.
  • Timeline: Establishes key milestones, from the initial setup phase to operational benchmarks within the first year and beyond.
  • Management : Provides information on the laundromat’s management team, highlighting their backgrounds, roles, and contributions to the business’s success.
  • Financial Plan: Projects the laundromat’s financial trajectory over the next five years, including revenue streams, profit margins, and key financial metrics to ensure sustainability and growth.

the business plan template for a laundromat

Laundromat Business Plan

Download an expert-built 30+ slides Powerpoint business plan template

Executive Summary

The Executive Summary introduces your laundromat’s business plan, offering a concise overview of your laundromat and its services. It should detail your market positioning, the range of laundry services you provide, its location, size, and an outline of day-to-day operations. 

This section should also explore how your laundromat will integrate into the local market, including the number of direct competitors within the area, identifying who they are, along with your laundromat’s unique selling points that differentiate it from these competitors.

Furthermore, you should include information about the management and co-founding team, detailing their roles and contributions to the laundromat’s success.

Additionally, a summary of your financial projections, including revenue and profits over the next five years, should be presented here to provide a clear picture of your laundromat’s financial plan.

Make sure to cover here _ Business Overview _ Market Overview _ Management Team _ Financial Plan

Laundromat Business Plan executive summary1

Dive deeper into Executive Summary

Business Overview

For a Laundromat, the Business Overview section can be effectively divided into 2 main slides:

Facility & Location

Briefly describe the laundromat’s physical setup, focusing on its functionality, equipment quality, and the comfortable environment it provides for customers.

Mention the laundromat’s location, emphasizing its accessibility and the convenience it offers to clients, such as proximity to residential areas or ease of parking. Highlight why this location is beneficial in attracting your target clientele, considering factors like high-density living areas without in-unit laundry facilities.

Services & Pricing

Detail the range of laundry services offered, from self-service washing and drying to additional services such as dry cleaning, ironing, folding, and possibly pickup and delivery options.

Outline your pricing strategy, ensuring it is competitive yet reflective of the service quality and convenience you provide. Highlight any special offerings, such as discounted rates during off-peak hours, loyalty programs, or monthly memberships that offer unlimited usage or discounts, encouraging repeat business and customer loyalty.

Make sure to cover here _ Facility & Location _Services & Pricing

business plan kindergarten pdf

Market Overview

Industry size & growth.

In the Market Overview of your laundromat business plan, begin by assessing the size of the laundry services industry and its growth potential. This analysis is fundamental for grasping the market’s breadth and identifying opportunities for expansion.

Consider factors such as the number of households without access to in-home laundry facilities and the growing trend of urban living, which could influence demand for laundromat services.

Key market trends

Move on to discuss recent market trends, such as the increasing customer preference for convenience in laundry services, including the adoption of app-based services for scheduling and payment, eco-friendly washing technologies, and the addition of value-added services like dry cleaning, ironing, and folding.

Highlight the shift towards more hygienic and sanitized laundry practices, especially in the context of health and safety concerns. These trends indicate a shift in consumer expectations and the evolving dynamics of the laundry service market.

Key competitors

Next, analyze the competitive landscape, which may range from traditional coin-operated laundromats to full-service laundry businesses offering a variety of ancillary services. Consider how at-home laundry appliances and subscription-based laundry services impact the market.

Highlight what sets your laundromat apart, be it through superior technology, exceptional customer service, or unique offerings like lounge areas, Wi-Fi, and coffee services.

Make sure to cover here _ Industry size & growth _ Key competitors _ Key market trends

Laundromat Business Plan market overview

Dive deeper into Key competitors

First, conduct a SWOT analysis for the laundromat, identifying Strengths (such as modern and efficient machines, convenient location, and additional services like folding or dry cleaning), Weaknesses (including potential downtimes due to machine maintenance or strong competition in the area), Opportunities (for instance, a growing demand for laundry services among urban dwellers without home laundry facilities), and Threats (such as economic downturns that might reduce the frequency of laundry service usage).

Marketing Plan

Next, formulate a marketing strategy that details the methods to attract and retain customers through targeted advertising, promotional offers (like ‘first wash free’ for new customers or discounted rates during off-peak hours), an engaging online presence with useful laundry tips and community involvement (perhaps by sponsoring local sports teams or participating in community events).

Finally, establish a comprehensive timeline that outlines key milestones for the laundromat’s launch, marketing initiatives, customer base development, and potential expansion goals, ensuring the business progresses with clear direction and intent. This might include dates for the initial opening, the rollout of new services, community event participation, and periodic evaluations of customer feedback and service offerings.

Make sure to cover here _ SWOT _ Marketing Plan _ Timeline

Laundromat Business Plan strategy

Dive deeper into SWOT

Dive deeper into Marketing Plan

The Management section focuses on the laundromat business’s management and their direct roles in daily operations and strategic direction. This part is crucial for understanding who is responsible for making key decisions and driving the laundromat business toward its financial and operational goals.

For your laundromat business plan, list the core team members, their specific responsibilities, and how their expertise supports the business.

Laundromat Business Plan management

Financial Plan

The Financial Plan section is a comprehensive analysis of your financial projections for revenue, expenses, and profitability. It lays out your laundromat business’s approach to securing funding, managing cash flow, and achieving breakeven.

This section typically includes detailed forecasts for the first 5 years of operation, highlighting expected revenue, operating costs and capital expenditures.

For your laundromat business plan, provide a snapshot of your financial statement (profit and loss, balance sheet, cash flow statement), as well as your key assumptions (e.g. number of customers and prices, expenses, etc.).

Make sure to cover here _ Profit and Loss _ Cash Flow Statement _ Balance Sheet _ Use of Funds

Laundromat Business Plan

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Free Accounting and Bookkeeping Sample Business Plan PDF

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1 min. read

Updated February 26, 2024

Looking for a free, downloadable accounting and bookkeeping sample business plan PDF to help you create a business plan of your own? Bplans has you covered. 

Keep in mind that you don’t need to find a sample business plan that exactly matches your business. Whether you’re launching a larger accounting business in a bustling city or a smaller neighborhood office, the details will be different, but the bones of the plan will be the same. 

Are you writing a business plan for your accounting firm because you’re seeking a loan? Is your primary concern building a clear roadmap for growth? Either way, you’re going to want to edit and customize it so it fits your particular company. 

No two accounting businesses are alike. Your strategy will be different if you’re partnering with other CPAs, rather than working independently, for example. So take the time to create your own financial forecasts and do enough market research so you have a solid plan for success. 

  • What should you include in an accounting and bookkeeping business plan?

Your accounting business plan doesn’t need to be hundreds of pages—keep it as short and concise as you can. You’ll probably want to include each of these sections: executive summary, company summary and funding needs, products and services, marketing plan, management team, financial plan, and appendix. 

One of the things that makes an accounting business plan different than some other service-based business plans is that you might decide to only work with businesses and not with individuals.  

You may offer different tiers of service to different types of clients. If that’s the case, make sure you include ideas like up-selling small businesses from hourly consultation to quarter contracts.

Download this accounting and bookkeeping sample business plan PDF for free right now, or visit Bplans’ gallery of more than 550 sample business plans if you want more options.

business plan kindergarten pdf

There are plenty of reasons accounting business owners can benefit from writing a business plan —you’ll need one if you’re seeking a loan or investment.

Even if you’re not seeking funding, the process of thinking through every aspect of your business will help you make sure you’re not overlooking anything critical as you grow.

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See why 1.2 million entrepreneurs have written their business plans with LivePlan

Content Author: Kody Wirth

Kody Wirth is a content writer and SEO specialist for Palo Alto Software—the creator's of Bplans and LivePlan. He has 3+ years experience covering small business topics and runs a part-time content writing service in his spare time.

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business plan kindergarten pdf


  1. Kindergarten Business Plan Template

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  1. Preschool Business Plan Template [Updated 2024]

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  5. Preschool Business Plan Template [2024 Updated]

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    Check out our Kindergarten Business Plan Template and learn the proper child care techniques to these children. Its well-written content can be used as is or you can make some minor adjustments if you want to. Offer safe and secure child care when you make use of this premium, professional looking template. Download this Kindergarten Business ...

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  15. How to Start a Kindergarten Business

    Business Plan; Insurance Policy; Employment Agreement; 13. Raise the Needed Startup Capital. The amount you will need to start your kindergarten school will depend on the scale of school you intend to run. While some people can run a kindergarten business in a room, others will need to lease or buy a land or facility.

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  17. James Nursery and Primary School Business Plan

    St.james Nursery and Primary School Business Plan - Free download as PDF File (.pdf), Text File (.txt) or read online for free. Business Plan document on the set up and operation of a combined kindergarten and primary school in Uganda,

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    Guidance on Developing a Business Plan for Childcare Services. Subjects covered in this guide: • Introduction - preparing a business plan. • The audience for your business plan. • What the plan should include. • The executive summary. • Your business and its services. • Markets and promotion. • Your team's skills.

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    The Plan. Our laundromat business plan is meticulously crafted to encompass all vital elements essential for a holistic and strategic framework. It delineates the laundromat's operational processes, marketing approaches, market dynamics, competitive landscape, management structure, and financial outlook.

  27. Free Accounting and Bookkeeping Sample Business Plan PDF

    Download this accounting and bookkeeping sample business plan PDF for free right now, or visit Bplans' gallery of more than 550 sample business plans if you want more options. There are plenty of reasons accounting business owners can benefit from writing a business plan—you'll need one if you're seeking a loan or investment.