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How To Write a Nurse Staffing Agency Business Plan + Template

Creating a business plan is essential for any business, but it can be especially helpful for a nurse staffing agency that wants to improve its strategy or raise funding.

A well-crafted business plan not only outlines the vision for your company but also documents a step-by-step roadmap of how you are going to accomplish it. In order to create an effective business plan, you must first understand the components that are essential to its success.

This article provides an overview of the key elements that every nurse staffing agency owner should include in their business plan.

Download the Ultimate Staffing Agency Business Plan Template

What is a Nurse Staffing Agency Business Plan?

A nurse staffing agency business plan is a formal written document that describes your company’s business strategy and its feasibility. It documents the reasons you will be successful, areas of competitive advantage, and information about your team members. Your nurse staffing agency business plan is a key document that will convince investors and lenders (if needed) that you are positioned to become a successful venture.

Why Create a Nurse Staffing Agency Business Plan?

A nurse staffing agency business plan is required for banks and investors. The document is a clear and concise guide of your business idea and the steps you will take to make it profitable.

Entrepreneurs looking to get involved in staffing agencies can also use this as a roadmap when starting their new company or venture, especially if they are inexperienced in starting a business.

Writing an Effective Nurse Staffing Agency Business Plan

The following are the key components of a successful nurse staffing agency business plan:

Executive Summary

The executive summary of a nurse staffing agency business plan is a one- to two-page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan.

  • Start with a one-line description of your nurse staffing agency  
  • Provide a short summary of the key points in each section of your business plan, which includes information about your company’s management team, industry analysis, competitive analysis, and financial forecast among others.

Company Description

This section should include a brief history of your healthcare staffing agency. Include a short description of how your company started, and provide a timeline of milestones your company has achieved.

If you are just starting your nurse staffing agency , you may not have a long company history. Instead, you can include information about your professional experience in this industry and how and why you conceived your new venture. If you have worked for a similar company before or have been involved in an entrepreneurial venture before starting your nurse staffing firm, mention this.

You will also include information about your chosen nurse staffing agency business model and how, if applicable, it is different from other companies in your industry.

Industry Analysis

The industry or market analysis is an important component of a nurse staffing agency’s business plan. Conduct thorough market research to determine industry trends and document the size of your market. 

Questions to answer include:

  • What part of the healthcare industry are you targeting?
  • How big is the market?
  • What trends are happening in the industry right now (and if applicable, how do these trends support the success of your company)?

You should also include sources for the information you provide, such as published research reports and expert opinions.

Customer Analysis

This section should include a list of your target audience(s) with demographic and psychographic profiles (e.g., age, gender, income level, profession, job titles, interests). You will need to provide a profile of each customer segment separately, including their needs and wants.

For example, a nurse staffing agency business’ customers may include:

  • Private practices
  • Nursing homes

You can include information about how your customers make the decision to buy from you as well as what keeps them buying from you.

Develop a strategy for targeting those customers who are most likely to buy from you, as well as those that might be influenced to buy your products or nurse staffing services with the right marketing.

Competitive Analysis

The competitive analysis helps you determine how your product or service will be different from competitors, and what your unique selling proposition (USP) might be that will set you apart in this industry.

For each competitor, list their strengths and weaknesses. Next, determine your areas of competitive differentiation and/or advantage; that is, in what ways are you different from and ideally better than your competitors.

Marketing Plan

This part of the business plan is where you determine and document your marketing plan. . Your plan should be clearly laid out, including the following 4 Ps.

  • Product/Service : Detail your product/service offerings here. Document their features and benefits.
  • Price : Document your pricing strategy here. In addition to stating the prices for your products/services, mention how your pricing compares to your competition.
  • Place : Where will your customers find you? What channels of distribution (e.g., partnerships) will you use to reach them if applicable?
  • Promotion : How will you reach your target customers? For example, you may use social media, write blog posts, create an email marketing campaign, use pay-per-click advertising, or launch a direct mail campaign. Of course, you may also promote your nurse staffing agency business via word-of-mouth or a referral program.

Operations Plan

This part of your nurse staffing agency business plan should include the following information:

  • How will you deliver your product/service to customers? For example, will you do it in person or over the phone only?
  • What infrastructure, equipment, and resources are needed to operate successfully? How can you meet those requirements within budget constraints?

The operations plan is where you also need to include your company’s business policies. You will want to establish policies related to everything from customer service to pricing, to the overall brand image you are trying to present.

Finally, and most importantly, in your Operations Plan, you will lay out the milestones your company hopes to achieve within the next five years. Create a chart that shows the key milestone(s) you hope to achieve each quarter for the next four quarters, and then each year for the following four years. Examples of milestones for a nurse staffing agency include reaching $X in sales. Other examples include adding new staff, reaching a certain number of customers, maintaining a retention threshold, or launching a new service.

Management Team

List your team members including their names and titles, as well as their expertise and experience relevant to healthcare staffing. Include brief biography sketches for each team member.

Particularly if you are seeking funding, the goal of this section is to convince investors and lenders that your team has the expertise and experience to execute your plan. If you are missing key team members, document the roles and responsibilities you plan to hire for in the future.

Financial Plan

Here you will include a summary of your complete and detailed financial plan (your full financial projections go in the Appendix). 

This includes the following three financial statements:

Income Statement

Your income statement should include:

  • Revenue : how much revenue you generate.
  • Cost of Goods Sold : These are your direct costs associated with generating revenue. This includes labor costs, as well as the cost of any equipment and supplies used to deliver the product/service offering.
  • Net Income (or loss) : Once expenses and revenue are totaled and deducted from each other, this is the net income or loss

Sample Income Statement for a Startup Nurse Staffing Agency

Revenues $ 336,090 $ 450,940 $ 605,000 $ 811,730 $ 1,089,100
$ 336,090 $ 450,940 $ 605,000 $ 811,730 $ 1,089,100
Direct Cost
Direct Costs $ 67,210 $ 90,190 $ 121,000 $ 162,340 $ 217,820
$ 67,210 $ 90,190 $ 121,000 $ 162,340 $ 217,820
$ 268,880 $ 360,750 $ 484,000 $ 649,390 $ 871,280
Salaries $ 96,000 $ 99,840 $ 105,371 $ 110,639 $ 116,171
Marketing Expenses $ 61,200 $ 64,400 $ 67,600 $ 71,000 $ 74,600
Rent/Utility Expenses $ 36,400 $ 37,500 $ 38,700 $ 39,800 $ 41,000
Other Expenses $ 9,200 $ 9,200 $ 9,200 $ 9,400 $ 9,500
$ 202,800 $ 210,940 $ 220,871 $ 230,839 $ 241,271
EBITDA $ 66,080 $ 149,810 $ 263,129 $ 418,551 $ 630,009
Depreciation $ 5,200 $ 5,200 $ 5,200 $ 5,200 $ 4,200
EBIT $ 60,880 $ 144,610 $ 257,929 $ 413,351 $ 625,809
Interest Expense $ 7,600 $ 7,600 $ 7,600 $ 7,600 $ 7,600
$ 53,280 $ 137,010 $ 250,329 $ 405,751 $ 618,209
Taxable Income $ 53,280 $ 137,010 $ 250,329 $ 405,751 $ 618,209
Income Tax Expense $ 18,700 $ 47,900 $ 87,600 $ 142,000 $ 216,400
$ 34,580 $ 89,110 $ 162,729 $ 263,751 $ 401,809
10% 20% 27% 32% 37%

Balance Sheet

Include a balance sheet that shows your assets, liabilities, and equity. Your balance sheet should include:

  • Assets : All of the things you own (including cash).
  • Liabilities : This is what you owe against your company’s assets, such as accounts payable or loans.
  • Equity : The worth of your business after all liabilities and assets are totaled and deducted from each other.

Sample Balance Sheet for a Startup Nurse Staffing Agency

Cash $ 105,342 $ 188,252 $ 340,881 $ 597,431 $ 869,278
Other Current Assets $ 41,600 $ 55,800 $ 74,800 $ 90,200 $ 121,000
Total Current Assets $ 146,942 $ 244,052 $ 415,681 $ 687,631 $ 990,278
Fixed Assets $ 25,000 $ 25,000 $ 25,000 $ 25,000 $ 25,000
Accum Depreciation $ 5,200 $ 10,400 $ 15,600 $ 20,800 $ 25,000
Net fixed assets $ 19,800 $ 14,600 $ 9,400 $ 4,200 $ 0
$ 166,742 $ 258,652 $ 425,081 $ 691,831 $ 990,278
Current Liabilities $ 23,300 $ 26,100 $ 29,800 $ 32,800 $ 38,300
Debt outstanding $ 108,862 $ 108,862 $ 108,862 $ 108,862 $ 0
$ 132,162 $ 134,962 $ 138,662 $ 141,662 $ 38,300
Share Capital $ 0 $ 0 $ 0 $ 0 $ 0
Retained earnings $ 34,580 $ 123,690 $ 286,419 $ 550,170 $ 951,978
$ 34,580 $ 123,690 $ 286,419 $ 550,170 $ 951,978
$ 166,742 $ 258,652 $ 425,081 $ 691,831 $ 990,278

Cash Flow Statement

Include a cash flow statement showing how much cash comes in, how much cash goes out and a net cash flow for each year. The cash flow statement should include:

  • investments

Below is a sample of a projected cash flow statement for a startup nurse staffing agency .

Sample Cash Flow Statement for a Startup Nurse Staffing Agency

Net Income (Loss) $ 34,580 $ 89,110 $ 162,729 $ 263,751 $ 401,809
Change in Working Capital $ (18,300) $ (11,400) $ (15,300) $ (12,400) $ (25,300)
Plus Depreciation $ 5,200 $ 5,200 $ 5,200 $ 5,200 $ 4,200
Net Cash Flow from Operations $ 21,480 $ 82,910 $ 152,629 $ 256,551 $ 380,709
Fixed Assets $ (25,000) $ 0 $ 0 $ 0 $ 0
Net Cash Flow from Investments $ (25,000) $ 0 $ 0 $ 0 $ 0
Cash from Equity $ 0 $ 0 $ 0 $ 0 $ 0
Cash from Debt financing $ 108,862 $ 0 $ 0 $ 0 $ (108,862)
Net Cash Flow from Financing $ 108,862 $ 0 $ 0 $ 0 $ (108,862)
Net Cash Flow $ 105,342 $ 82,910 $ 152,629 $ 256,551 $ 271,847
Cash at Beginning of Period $ 0 $ 105,342 $ 188,252 $ 340,881 $ 597,431
Cash at End of Period $ 105,342 $ 188,252 $ 340,881 $ 597,431 $ 869,278

You will also want to include an appendix section which will include:

  • Your complete financial projections
  • A complete list of your company’s business policies and procedures related to the rest of the business plan (marketing, operations, etc.)
  • Any other documentation which supports what you included in the body of your business plan.

Plan for Success

Writing a good business plan gives you the advantage of being fully prepared to launch and/or grow your nurse staffing agency company. It not only outlines your business vision but also provides a step-by-step process of how you are going to accomplish it.

A well-written business plan is an essential tool for any startup nurse staffing agency. It not only lays out your business vision but also provides a step-by-step process of how you are going to accomplish it. The business plan can help to attract investors.  

Finish Your Nurse Staffing Agency Business Plan in 1 Day!

nursing agency business plan example

The Ultimate 7-Figure Nurse Staffing Agency Business Plan Nurse Staffingpreneurs

As the healthcare industry continues to grow and evolve, the demand for qualified and reliable staffing solutions is higher than ever. If you are considering starting a nurse staffing agency, it is essential to have a solid business plan in place to ensure your success. In this article, we will outline the key components of a nurse staffing agency business plan.

Staffingpreneurs Academy helps nurses start a nurse staffing agency

Executive Summary: The executive summary is the first section of your business plan and should provide a brief overview of your agency’s goals and services. You should discuss the current market conditions and why there is a demand for your services. Outline the unique selling points of your agency, such as a strong network of healthcare facilities, a comprehensive screening process, and a commitment to matching the right candidates with the right jobs.

Market Analysis:  Conduct a market analysis to determine the size and growth potential of the healthcare staffing industry, as well as to identify your target market and competition. Analyze the demand for healthcare staffing services in your area and the specialties that are most likely to use your services. Research the prices and services offered by your competitors and determine how you can differentiate yourself from them.

Organization and Management:  Describe the structure and ownership of your company, including the roles and responsibilities of key personnel. Discuss the experience and qualifications of your management team, as well as their plans for expanding the business. Outline the systems and processes you will use to ensure the smooth and efficient operation of your agency, including compliance with healthcare regulations and industry standards.

Service or Product Line: Describe the types of healthcare staffing services you will offer, such as temporary, temp-to-perm, direct placement, and payroll services. Discuss the benefits of these services to your clients and the unique features that set your agency apart from others. Outline the steps you will take to screen and select candidates, as well as to ensure their qualifications and licensure are up to date.

Marketing and Sales: Describe your marketing and sales strategies, including how you will generate leads, attract and retain clients, and promote your brand. Outline your pricing strategy, including any discounts or incentives you will offer to clients. Discuss the methods you will use to measure the effectiveness of your marketing and sales efforts and to make adjustments as needed.

Financial Projections:   Provide financial projections for the first three to five years of your agency’s operations, including revenue and expense projections, as well as cash flow and balance sheet projections. Discuss the key assumptions underlying your projections and the risks that may impact your results. Provide a detailed analysis of the costs associated with starting and operating your agency, including start-up costs, ongoing expenses, and financing needs.

Conclusion In conclusion, a well-crafted business plan is essential for starting a successful nurse staffing agency. It provides a roadmap for your agency’s growth and helps you stay focused on your goals. By following these key steps, you can start your healthcare staffing agency with confidence and set yourself up for success in this growing industry.

Now…Let’s Make This Real.

Staffingpreneurs Academy helps nurses start a nurse staffing agency

In the next section of this article, we will be providing an example of a real 7-Figure profitable nurse niche’ staffing agency business plan. This example will give you an idea of how to structure and present your own business plan, and provide valuable insights into the key components that make up a successful nurse staffing agency business. By reviewing this example, you will gain a better understanding of what it takes to build a profitable and sustainable 7-figure business in the nurse staffing industry. Let’s dive in…

Executive Summary:

Your Business Name Here is a nurse staffing agency that aims to provide quality staffing services to healthcare facilities in the United States. The company will be headquartered in [Location], and will be launched with a capital investment of $1,000,000. The company’s primary objective is to provide a reliable and efficient staffing solution for healthcare facilities, while also offering a fair and reasonable compensation package to its employees.

Market Analysis:

The demand for nurses in the United States is growing at a rapid pace due to an aging population and an increase in chronic illnesses. According to the Bureau of Labor Statistics, the employment of registered nurses is projected to grow by 7% from 2019 to 2029, faster than the average for all occupations. Additionally, the COVID-19 pandemic has increased the demand for healthcare workers, particularly nurses.

Our target market will include healthcare facilities such as hospitals, nursing homes, clinics, and private practices. We will focus on building long-term relationships with our clients by providing excellent customer service, flexible staffing options, and competitive pricing.

Marketing and Sales Strategy:

Our marketing and sales strategy will include a combination of online and offline methods. We will create a professional website that showcases our services and includes client testimonials. We will also utilize social media platforms such as LinkedIn and Facebook to reach potential clients and establish a strong online presence.

In addition, we will attend industry conferences and events to network with potential clients and establish relationships with key decision-makers. We will also create brochures and other marketing materials to distribute at these events and to potential clients.

Financial Projections:

Your Business Name Here expects to generate $5m in revenue during its first year in operation. This revenue will come from staffing services provided to healthcare facilities. We anticipate an average profit margin of 15% on these services.

Our initial start-up costs will include office space rental, equipment, staff salaries, marketing, and legal fees. We anticipate these costs to be approximately $500,000.

During our first year of operation, we plan to hire five full-time employees to assist with staffing, marketing, and administrative tasks. These employees will be compensated at market rates and will receive benefits such as health insurance, paid time off, and retirement plans.

Conclusion:

Your Business Name Here has a strong business plan that is poised to take advantage of the growing demand for healthcare staffing services in the United States. With a well-crafted marketing and sales strategy, a focus on customer service, and a talented team of employees, we believe that we can meet the needs of our clients while also generating a healthy profit. We look forward to launching our business and serving the healthcare community.

Recruitment & Staffing As A Business

nursing agency business plan example

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How to set up and launch your niche recruitment and staffing business like a pro, but also how to get it up, how to get it running, how to generate revenue, how to earn a profit every month, right, all while putting people to work and helping employers build and sustained.

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Nurse Staffing Agency

Back to All Business Ideas

How to Start a Profitable Nurse Staffing Agency in 13 Steps

Written by: Carolyn Young

Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.

Edited by: David Lepeska

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

Published on April 11, 2022 Updated on July 2, 2024

How to Start a Profitable Nurse Staffing Agency in 13 Steps

Investment range

$3,550 - $10,100

Revenue potential

$80,000 - $400,000 p.a.

Time to build

1 – 3 months

Profit potential

$56,000 - $120,000 p.a.

Industry trend

Have you heard about the shortage of nurses in the US? It’s now reached record levels and become a full-blown crisis, as severely under-staffed hospitals continue to struggle with Covid hospitalizations. But you can be part of the solution by starting your own nursing agency and making a good living while providing reliable, much-needed nurses to area hospitals and clinics. The healthcare recruitment industry has nearly doubled in the last decade as a result of staff shortages, which means the opportunity is there. Whether you have a medical background or not, you could operate your agency from home for a small investment and start helping save lives. 

But before you start making calls, it’s crucial that you understand how to start a business. Fortunately, you can do all your homework by reading this step-by-step guide, which will put you on the road to running a successful nurse staffing agency. 

Looking to register your business? A limited liability company (LLC) is the best legal structure for new businesses because it is fast and simple.

Form your business immediately using ZenBusiness LLC formation service or hire one of the Best LLC Services .

Step 1: Decide if the Business Is Right for You

Pros and cons.

Starting a nurse staffing agency has pros and cons to consider before deciding if it’s right for you. 

  • Rewarding – Help save lives and fix a serious social crisis
  • Flexibility – No office necessary, work from home
  • Good Money – Make a nice living on commission
  • Time to Start – It will take time and work to build a reputation
  • Crowded Market – Compete with large, established staffing agencies

Nurse staffing industry trends

Industry size and growth.

nurse staffing industry size and growth

  • Industry size and past growth – The US healthcare recruitment agency industry is worth $25.8 billion in 2022 after steady 4.4% growth the last five years. The industry has nearly doubled in the last decade.(( https://www.ibisworld.com/industry-statistics/market-size/healthcare-staff-recruitment-agencies-united-states/ )) 
  • Growth forecast – The US healthcare recruitment agency industry is expected to grow more than 6% in 2022. 
  • Number of businesses – In 2022, 3,182 healthcare recruitment agencies were operating in the US.(( https://www.ibisworld.com/industry-statistics/number-of-businesses/healthcare-staff-recruitment-agencies-united-states/ ))
  • Number of people employed – In 2022, the US healthcare recruitment agency industry employs 347,403 people.(( https://www.ibisworld.com/united-states/market-research-reports/healthcare-staff-recruitment-agencies-industry/ )) 

Trends and challenges

nurse staffing industry Trends and Challenges

Trends in the nurse staffing agency industry include:

  • Most healthcare staffing agencies have begun technology and automation to improve process efficiencies, such as database mining to find nursing candidates, which is obviously faster than a manual process. 
  • Pre-credentialing is an increasingly common practice that aims to quickly narrow down fields of candidates and speed up the recruiting process.

Challenges in the nurse staffing agency industry include:

  • Driven by the pandemic, nurse burnout is causing many nurses to seek other professions , making nurse shortages even larger.
  • The rising cost of skilled nurses may drive some healthcare facilities to move away from staffing agencies to eliminate the extra cost. They will instead go back to handling the recruiting process internally, which is likely to take longer and result in inferior health care.

Demand hotspots

nurse staffing industry demand hotspots

  • Most popular states – The most popular states for nurse recruiters are Washington, California, and Pennsylvania.(( https://www.zippia.com/nurse-recruiter-jobs/best-states/ ))
  • Least popular states – The least popular states for nurse recruiters are Ohio, Mississippi, and Kentucky. 

What kind of people work in nurse staffing agencies?

nurse staffing industry demographics

  • Gender – 73.7% of nurse recruiters are female, while 22.1% are male.(( https://www.zippia.com/nurse-recruiter-jobs/demographics/ ))
  • Average level of education – The average nurse recruiter has a bachelor’s degree.
  • Average age – The average nurse recruiter in the US is 41 years old.

How much does it cost to start a nurse staffing agency business?

Startup costs for a nurse staffing agency range from $3,500 to $10,000. Costs include a website, software, and nurse and healthcare facility databases. 

Start-up CostsBallpark RangeAverage
Setting up a business name and corporation$150 - $200$175
Business licenses and permits$100 - $300$200
Insurance$100-$300$200
Business cards and brochures$200 - $300$250
Website setup$1,000 - $3,000$2,000
Software and databases$1,000 - $4,000$2,500
Marketing budget$1,000 - $2,000$1,500
Total$3,550 - $10,100$6,825

How much can you earn from a nurse staffing agency business?

nurse staffing agency earnings forecast

Generally, the nurse staffing agency fee is 25% of the nurse’s first-year salary. Your profit margin when you’re working at home should be about 70%.

In your first year or two, you could work from home and place 8 nurses in a year, each with a $40,000 contract, you’ll be bringing in $80,000 in annual revenue. This would mean $56,000 in profit, assuming that 70% margin. As you increase your networking and contacts, you could do 40 placements a year. At this stage, you’d rent a commercial space and hire staff, reducing your profit margin to 30%. With annual revenue of $400,000, you’d make an impressive profit of $120,000.

What barriers to entry are there?

There are a few barriers to entry for a nurse staffing agency. Your biggest challenges will be:

  • The networking and sales skills necessary to get contracts
  • The competition from established agencies

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Step 2: hone your idea.

Now that you know what’s involved in starting a nurse staffing agency, it’s a good idea to hone your concept in preparation to enter a competitive market. 

Market research will give you the upper hand, even if you’re already positive that you have a perfect product or service. Conducting market research is important, because it can help you understand your customers better, who your competitors are, and your business landscape.

Why? Identify an opportunity

Research nurse staffing agencies in your area to examine their services, price points, and customer reviews. You’re looking for a market gap to fill. For instance, maybe the local market is missing a travel nurse staffing agency, an agency that recruits certified nursing assistants, or a temporary nursing agency. 

nursing agency business plan example

You might consider targeting a niche market by specializing in a certain aspect of your industry, such as travel nursing or home nursing.

This could jumpstart your word-of-mouth marketing and attract clients right away. 

What? Determine your services

Your services will be very straightforward. You’ll connect nursing candidates with health care facilities. You can specialize in certain types of nursing or work with all types. 

How much should you charge for nurse staffing agency services?

Generally, the fee is 25% of the nurse’s first-year salary. Your profit margin when working by yourself should be about 70%.

Once you know your costs, you can use this Step By Step profit margin calculator to determine your mark-up and final price points. Remember, the prices you use at launch should be subject to change if warranted by the market.

Who? Identify your target market

Your target market will be nurses, hospitals and clinics, and healthcare organizations. You can find all of these on LinkedIn, and you can also find many nursing groups to connect with on Facebook. It’s also a good idea to buy access to the leading nurse and healthcare facility databases and reach out to those in your area. NurseRecuiter is a good place to start.

Where? Choose your business premises

In the early stages, you may want to run your business from home to keep costs low. But as your business grows, you’ll likely need to hire workers for various roles and may need to rent out an office. You can find commercial space to rent in your area on sites such as Craigslist , Crexi , and Instant Offices .

When choosing a commercial space, you may want to follow these rules of thumb:

  • Central location accessible via public transport
  • Ventilated and spacious, with good natural light
  • Flexible lease that can be extended as your business grows
  • Ready-to-use space with no major renovations or repairs needed

nurse staffing agency idea rating

Step 3: Brainstorm a Staffing Agency Name

Here are some ideas for brainstorming your business name:

  • Short, unique, and catchy names tend to stand out
  • Names that are easy to say and spell tend to do better 
  • Name should be relevant to your product or service offerings
  • Ask around — family, friends, colleagues, social media — for suggestions
  • Including keywords, such as “nurse staffing” or “healthcare staffing”, boosts SEO
  • Name should allow for expansion, for ex: “Synergy Staffing Solutions” over “TechTalent Solutions”
  • A location-based name can help establish a strong connection with your local community and help with the SEO but might hinder future expansion

Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these. 

Find a Domain

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Finally, make your choice among the names that pass this screening and go ahead with domain registration and social media account creation. Your business name is one of the key differentiators that sets your business apart. Once you pick your company name, and start with the branding, it is hard to change the business name. Therefore, it’s important to carefully consider your choice before you start a business entity.

Step 4: Create a Nurse Staffing Agency Business Plan

Here are the key components of a business plan:

what to include in a business plan

  • Executive Summary: A brief summary of the nurse staffing agency business plan, highlighting its key points and objectives.
  • Business Overview: A concise description of the nurse staffing agency, including its mission, vision, and core values.
  • Product and Services: An outline of the specific services the agency will provide, such as nurse placement, staffing solutions, and related offerings.
  • Market Analysis: An examination of the healthcare industry and the demand for nurse staffing services, including market trends and potential growth.
  • Competitive Analysis: An assessment of the agency’s competitors in the nurse staffing market, highlighting their strengths and weaknesses.
  • Sales and Marketing: A plan for promoting the agency’s services and acquiring clients, including sales strategies and marketing channels.
  • Management Team: An introduction to the key individuals leading the agency, their qualifications, and their roles.
  • Operations Plan: Details on how the agency will operate, including staffing procedures, technology systems, and day-to-day activities.
  • Financial Plan: Projections of the agency’s financial performance, including income statements, cash flow, and balance sheets.
  • Appendix: Supplementary materials, such as resumes, legal documents, and any additional information supporting the business plan.

If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist to create a top-notch business plan for you.

Step 5: Register Your Business

Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.

Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business! 

Choose where to register your company

Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you’re planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to nurse staffing agencies. 

If you’re willing to move, you could really maximize your business! Keep in mind, it’s relatively easy to transfer your business to another state. 

Choose your business structure

Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your nurse staffing agency will shape your taxes, personal liability, and business registration requirements, so choose wisely. 

Here are the main options:

types of business structures

  • Sole Proprietorship – The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
  • General Partnership – Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
  • Limited Liability Company (LLC) – Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.
  • C Corp – Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation.
  • S Corp – An S-Corporation refers to the tax classification of the business but is not a business entity. An S-Corp can be either a corporation or an LLC , which just need to elect to be an S-Corp for tax status. In an S-Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.

We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization , and answer any questions you might have.

Form Your LLC

Choose Your State

We recommend ZenBusiness as the Best LLC Service for 2024

nursing agency business plan example

Step 6: Register for Taxes

The final step before you’re able to pay taxes is getting an Employer Identification Number , or EIN. You can file for your EIN online or by mail or fax: visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN. 

Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.

nursing agency business plan example

The IRS website also offers a  tax-payers checklist , and taxes can be filed online.

It is important to consult an accountant or other professional to help you with your taxes to ensure you’re completing them correctly.

Step 7: Fund your Business

Securing financing is your next step and there are plenty of ways to raise capital:

types of business financing

  • Bank loans: This is the most common method but getting approved requires a rock-solid business plan and strong credit history.
  • SBA-guaranteed loans: The Small Business Administration can act as guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan .
  • Government grants: A handful of financial assistance programs help fund entrepreneurs. Visit Grants.gov to learn which might work for you.
  • Friends and Family: Reach out to friends and family to provide a business loan or investment in your concept. It’s a good idea to have legal advice when doing so because SEC regulations apply.
  • Crowdfunding: Websites like Kickstarter and Indiegogo offer an increasingly popular low-risk option, in which donors fund your vision. Entrepreneurial crowdfunding sites like Fundable and WeFunder enable multiple investors to fund your business.
  • Personal: Self-fund your business via your savings or the sale of property or other assets.

Bank and SBA loans are probably the best option, other than friends and family, for funding a nurse staffing agency business. You might also try crowdfunding if you have an innovative concept. 

Step 8: Apply for Nurse Staffing Agency Licenses and Permits

Starting a nurse staffing agency business requires obtaining a number of licenses and permits from local, state, and federal governments. Some states require nurse staffing agencies to have a medical agency license. Check with your state for requirements. 

Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration ( OSHA ), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits. 

You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more. 

You could also check this SBA guide for your state’s requirements, but we recommend using MyCorporation’s Business License Compliance Package . They will research the exact forms you need for your business and state and provide them to ensure you’re fully compliant.

This is not a step to be taken lightly, as failing to comply with legal requirements can result in hefty penalties.

If you feel overwhelmed by this step or don’t know how to begin, it might be a good idea to hire a professional to help you check all the legal boxes.

Step 9: Open a Business Bank Account

Before you start making money, you’ll need a place to keep it, and that requires opening a bank account .

Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your nurse staffing agency business as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.

Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account. 

Step 10: Get Business Insurance

Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.

Here are some types of insurance to consider:

types of business insurance

  • General liability: The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
  • Business Property: Provides coverage for your equipment and supplies.
  • Equipment Breakdown Insurance: Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
  • Worker’s compensation: Provides compensation to employees injured on the job.
  • Property: Covers your physical space, whether it is a cart, storefront, or office.
  • Commercial auto: Protection for your company-owned vehicle.
  • Professional liability: Protects against claims from a client who says they suffered a loss due to an error or omission in your work.
  • Business owner’s policy (BOP): This is an insurance plan that acts as an all-in-one insurance policy, a combination of the above insurance types.

Step 11: Prepare to Launch

As opening day nears, prepare for launch by reviewing and improving some key elements of your business. 

Essential software and tools

Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks. 

You may want to use industry-specific software, such as ABILITY , Bullhorn , Akken , to manage candidate information, job openings, billings, and payments. 

  • Popular web-based accounting programs for smaller businesses include Quickbooks , Freshbooks , and Xero . 
  • If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences for filing incorrect tax documents can be harsh, so accuracy is crucial. 

Develop your website

Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism.

You can create your own website using services like WordPress, Wix, or Squarespace . This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech-savvy, you can hire a web designer or developer to create a custom website for your business.

They are unlikely to find your website, however, unless you follow Search Engine Optimization ( SEO ) practices. These are steps that help pages rank higher in the results of top search engines like Google. 

Here are some powerful marketing strategies for your future business:

  • Targeted Social Media Advertising: Leverage platforms like LinkedIn and Facebook to run targeted ads that specifically reach healthcare professionals, emphasizing the benefits of working with your agency, such as flexible schedules, competitive pay, and career advancement opportunities.
  • Referral Programs: Implement a robust referral program for both nurses and clients, offering incentives for successful placements or bringing in new business. Word-of-mouth recommendations carry significant weight in the healthcare industry.
  • Specialized Training Partnerships: Establish partnerships with nursing schools and offer specialized training programs. This not only helps you tap into a fresh pool of talent but also positions your agency as a supporter of ongoing professional development.
  • Quality Content Marketing: Develop a content strategy that showcases your agency’s expertise in the healthcare staffing industry. Regularly publish blog posts, whitepapers, or case studies that address industry trends, challenges, and solutions, positioning your agency as a thought leader.
  • Community Engagement and Sponsorships: Actively participate in local healthcare events, conferences, and community outreach programs. Sponsorship of relevant events can enhance your agency’s visibility while demonstrating a commitment to the local healthcare community.
  • Utilize Online Reviews and Testimonials: Encourage satisfied clients and nurses to leave positive reviews on platforms like Google, Yelp, or industry-specific websites. Positive testimonials build trust and credibility, influencing potential clients and candidates.
  • Data-Driven Decision Making: Utilize data analytics to identify trends in the healthcare staffing market. This information can guide your marketing efforts, ensuring you target the right demographics and provide the services in highest demand.
  • Mobile-Friendly Campaigns: Optimize your marketing materials for mobile devices, as healthcare professionals often use smartphones and tablets. Ensure that your emails, website, and other content are easily accessible and navigable on mobile platforms.
  • Strategic Alliances with Healthcare Facilities: Establish partnerships with healthcare facilities, hospitals, and clinics. Collaborate on solutions to their staffing needs, creating a win-win situation and solidifying your agency as a reliable staffing partner.
  • Participate in Industry Associations: Join and actively participate in nursing and healthcare staffing associations. Networking within these communities can lead to valuable connections, insights, and partnerships that can propel your agency forward.

Focus on USPs

unique selling proposition

Unique selling propositions, or USPs, are the characteristics of a product or service that set it apart from the competition. Customers today are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your nurse staffing agency meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire. 

Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your nurse staffing agency business could be: 

  • Skilled nurses for your home healthcare agency
  • Reliable travel nurses for short or long-term contracts
  • Temporary registered nurses to meet your staffing shortages

You may not like to network or use personal connections for business gain. But your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running a nurse staffing agency business, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been working in nursing for years and can offer invaluable insight and industry connections. 

The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in nurse staffing. You’ll probably generate new customers or find companies with which you could establish a partnership. 

Step 12: Build Your Team

If you’re starting out small from a home office, you may not need any employees. But as your business grows, you will likely need workers to fill various roles. Potential positions for a nurse staffing agency business include:

  • Recruiters – recruit nurses for open positions
  • General Manager – scheduling, accounting
  • Marketing Lead – SEO strategies, social media

At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need. 

Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or Jobs.com. You might also consider a premium recruitment option, such as advertising on Indeed , Glassdoor , or ZipRecruiter . Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent. 

Step 13: Run a Nurse Staffing Agency – Start Making Money!

Nurse staffing agencies can help solve a major social problem, and you can be a part of that solution, and make good money, by starting your own nurse staffing agency. You could get started for a small investment and run the business from home while gaining a real sense of fulfillment from your important work. What could be better than that? 

Now that you understand the business aspects, it’s time to pound the pavement and get your successful nurse staffing agency off the ground!

  • Nurse Staffing Agency Business FAQs

A nurse staffing agency can be very profitable. However, your real reward will come from knowing that you’re helping to solve the nurse shortage crisis that the U.S. is experiencing.

To expand a nurse staffing agency and reach more clients and markets, conduct market research to identify new areas of demand, develop strategic partnerships with relevant organizations, offer specialized services, expand recruitment efforts, and actively participate in trade shows and industry events.

To differentiate a nurse staffing agency from competitors, focus on providing exceptional customer service, offer customized staffing solutions, emphasize the quality and qualifications of your nursing staff, highlight unique value propositions such as technology integration or specialized training programs, and gather and showcase positive client testimonials.

A nurse staffing agency’s success is determined by factors such as building strong relationships with healthcare facilities and candidates, maintaining a reliable and qualified pool of nurses, effectively marketing services, providing excellent customer service, adapting to industry changes, having efficient operations and systems, and continuously striving for excellence in fulfilling client staffing needs.

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  • Decide if the Business Is Right for You
  • Hone Your Idea
  • Brainstorm a Staffing Agency Name
  • Create a Nurse Staffing Agency Business Plan
  • Register Your Business
  • Register for Taxes
  • Fund your Business
  • Apply for Nurse Staffing Agency Licenses and Permits
  • Open a Business Bank Account
  • Get Business Insurance
  • Prepare to Launch
  • Build Your Team
  • Run a Nurse Staffing Agency - Start Making Money!

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How to Start a Nurse Staffing Agency

July 13, 2022

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By Phil Cohen

*This is a guide to get your nurse staffing agency started.*

Please do not  contact prn funding until your healthcare agency has factorable invoices..

As the life expectancy in America increases, so does the demand for nurses.  The aging baby boomer generation is driving growth in healthcare facilities like hospitals and nursing homes.  A nursing staffing agency is extremely helpful and necessary for these medical facilities to find and hire the quality nurses they need , when they need them. Privately owned nurse staffing companies connect nurses to their potential jobs and/or health care facilities to their employees.

While this creates a great business opportunity, it is important to know how to correctly go about starting a nursing staff agency.  There are many specific requirements that can be complicated.  Keep in mind, this is a broad guide, and the legal requirements and licensing details vary greatly from state to state.  Check with your state licensing agency before you officially begin your new, exciting business endeavor in the nursing recruitment world.

Starting a Staffing Agency for Nurses: The Dos, Don’ts and Shoul d Haves

Do: make a business plan.

Forming a startup business plan is a must.  This allows you to visualize your company goals, organize your thoughts and plan your finances.  Having a plan allows you to stay focused on what’s important and prepare for challenges that may arise.  It’s also a great way to present your business to other companies and the public. This plan can be as extensive or brief as you feel necessary; it’s your business. Here are some sections to consider including in your nurse staffing business plan.

Executive Summary

Think of this as an introduction to your nurse staffing temp agency.  Use this section to briefly summarize all the elements of your entire plan.

Company Description

This is the place to describe who you are and what your company plans to do. It’s also a great place to add your mission statement .

Products and Services

This section seems a little obvious; explain your services. Because a nurse staffing companies’ services are self-explanatory, this section may be brief.  Use this section to explain what sets you apart.  How will your agency be different from other nurse staffing agencies? Are you in a unique niche? What are your standards of service? How will you handle new assignments? What is your fee structure? What will you do if you receive a disappointed client? Plan now to prevent chaos in the future.

Marketing Plan

Here is where you’ll provide the details of your target market. Are you only working with hospitals? Evaluate your competitors in this section. Note what they are doing and opportunities they are missing.  This section can be helpful in the future. Also, be sure to establish a possible plan and budget for marketing efforts. For example, how much will you want to spend on paid advertising online?

Marketing can take several forms.  You can start direct mail marketing campaigns or attend staffing company conferences and networking events.  Creating a social media presence can help grow awareness of your business.  Don’t forget to include your website in the plan.  Search engine optimization (SEO) marketing is how website content makes it to Google results.

Operational Plan

Explain how you, as the owner, are going to run your business. Describe in detail how you are going to achieve your goals. For example, how will you organize your staffing lists? Most staffing agencies do so by qualification, availability, or experience.

As a staffing agency in the “people” business, you’ll need a professional office space for recruiters, coordinators, applicants, and sales staff to work.  Your office should also have a reception area to greet and help visitors.

Management and Organization

Define in this section what type of facility and supplies you’ll need to operate your startup nursing company. Deciding what type of building you need and where you want to be located early in the process will save you time in the future. Remember that you’ll need an area in the facility to interview or meet with prospective clients and store paperwork and documents.

Financial Plan

Try to project your expenses, budget and cash flow in this area of your plan. Don’t forget to establish some sort of timeline, a weekly cash flow budget for example. You can find templates in Excel and Google to help with this.

Startup Nursing Staffing Business Plan Infographic

Do: Register Your Business

Government requirements for staffing agencies vary, but you will need to obtain an LLC, which is a limited liability company. This is when you’ll establish a name for your nurse staffing company.  Be sure your new name doesn’t already exist as an LLC in your state.  The registration process varies by state, so be sure to check the rules and process for your location. 

Once you are registered, you’ll get a tax identification number to pay business taxes and employee withholding. You can receive your business license by applying to your city or county. Most of these license applications can be done online.

Do: Get Insurance & Subscribe to a Drug Screening Service

When caring for other people, there’s always a chance that something can go wrong. Having insurance to protect yourself and your business is important. General Liability Insurance can cover funds for legal services.  Workers Compensation Insurance covers lost wages and medical expenses for employees injured at work.

In addition, you’re the connecting point of nurses and potential clients, so you’ll want to make sure you  conduct a background check  and drug screening. This helps ensure the nurses you’re referring are professional and accountable.

Do: Establish Directories and a Website

Create lists of hospitals, potential nurses, and other facilities in your target area (determined in your plan) that can be quickly accessed or posted to your website. A website can be created for little to no cost with Wix, Weebly or WordPress.

In addition to your website, creating social media pages can create an additional element of trust for potential clients. Facebook pages or LinkedIn profiles are great for marketing purposes and to connect with prospects. These platforms have made creating a profile very user friendly and simple.

Should: Save Enough to Operate for Four to Six Months

Starting any business, including starting a nurse staffing agency, costs money at first. Many healthcare facilities can take weeks to pay their invoices.  This can cause issues when payroll needs to be met. Financing options such as  factoring  can help support your business but try to budget for unexpected issues.

Learn more about factoring illustration

Don’t: Slack Building Relationships

Recruiting nurses for clients can be a difficult job. It requires a  skill set  that includes organization, determination, and a natural ability to interact with people. Building genuine relationships with nurses, current clients and prospective clients will lead to overall satisfaction on everyone’s end. It will also help you receive referrals and solid reviews.

Don’t: Get Discouraged

Preparing to start a nursing staffing agency can be time consuming and overwhelming.  Startup costs alone can scare off some aspiring business owners.  Don’t give up! Having a solid work ethic is a key to success for your company.  Financing option such as invoice factoring can help your agency grow and meet your full potential.  See if  nurse staffing factoring  can help your startup and get your company moving. Give us a call or fill out this form to get started today!

*This is a guide to get your nurse staffing agency started. *

Please do not  contact prn funding until your healthcare agency has factorable invoices. , nursing shortage: the facts and causes, break-even point: formula and analysis.

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Staffing Agency Business Plan Template

Staffing agency business plan.

If you want to start a staffing agency, recruiting agency, nurse staffing agency, or temp agency or expand your current one, you need a business plan.

Over the past 20+ years, we have helped over 8,000 entrepreneurs and business owners create business plans to start and grow their staffing agency businesses, employment agencies and recruitment agencies.

How to Write a Staffing Agency Business Plan

Below are links to each section of your staffing agency business plan template:

Next Section: Executive Summary >

Staffing Agency Business Plan FAQs

What is the easiest way to complete my staffing agency business plan.

Growthink's Ultimate Staffing Agency Business Plan Template allows you to quickly and easily complete your Salon Business Plan.

Where Can I Download a Staffing Agency Business Plan PDF?

You can download our staffing agency business plan PDF template here . This is a business plan template you can use in PDF format.

What Is a Staffing Agency Business Plan?

A staffing agency business plan provides a snapshot of your staffing agency as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why Do You Need a Business Plan for a Staffing Agency?

If you’re looking to start a staffing agency, or grow your existing staffing agency, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your staffing agency business in order to improve your chances of success. Your staffing agency business plan is a living document that should be updated annually as your company grows and changes.

This is true for an employment agency business plan, a recruitment agency business plan, a healthcare staffing agency business plan or a plan for any type of staffing agency.

What Are the Sources of Funding for Staffing Agencies?

With regards to funding, the main sources of funding for staffing agencies are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable. But they will want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.

Angel investors are also a common form of funding for staffing agencies. Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding, or, like a bank, they will give you a loan. Venture capitalists will not fund a staffing agency. This is because most venture capitalists are looking for extremely fast growth and millions of dollars in return when they make an investment, and staffing agencies, while great businesses, don’t fit this criteria.

STAFFING AGENCY BUSINESS PLAN OUTLINE

  • Staffing Agency Business Plan Home
  • 1. Executive Summary
  • 2. Company Overview
  • 3. Industry Analysis
  • 4. Customer Analysis
  • 5. Competitive Analysis
  • 6. Marketing Plan
  • 7. Operations Plan
  • 8. Management Team
  • 9. Financial Plan
  • 10. Appendix
  • Staffing Agency Business Plan Summary

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ProfitableVenture

Private Duty Nursing Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Healthcare and Medical » Private Duty Nursing

Private Duty Nursing Business

A private duty nursing business is a business that provides expert nursing care and medical assistance to patients in their homes or other private settings. Private duty nurses give one-on-one care and support to patients of all ages who need ongoing medical care or have complicated medical needs.

Private duty nursing firms are mostly privately owned and operated, and they may employ licensed practical nurses (LPNs) or registered nurses (RNs) who are trained and skilled in delivering specialized care to patients with a variety of medical diseases.

These businesses may provide a variety of services, including pharmaceutical management, wound care, respiratory treatment, infusion therapy, and others.

According to available data, the global market for private nursing services was valued at $415.7 billion in 2021 and is predicted to reach $848.7 billion by 2031, growing at a 7.5% CAGR between 2022 and 2031. Private nursing services are provided by nurses who hold a Licensed Practical Nurse (LPN) or Registered Nurse (RN) license.

Steps on How to Write a Private Duty Nursing Business Plan

Executive summary.

Red Rose® Private Nursing Services, Inc. is a new private duty nursing business that will be based in Denver, Colorado but operates across neighboring cities such as Aurora, Arvada, Broomfield, Centennial, Golden, Lakewood, Littleton, Westminster, Thornton, Englewood, with the purpose of providing compassionate and professional care to patients who require skilled nursing care in the comfort of their own homes.

Our skilled registered nurses and licensed practical nurses give each patient tailored care, ensuring that their particular needs are satisfied, and their health is maximized. Red Rose® Private Nursing Services, Inc. is dedicated to providing the finest level of care to our patients.

We accomplish this by offering continual training and instruction to our employees, using evidence-based procedures, and remaining current on the newest breakthroughs in medical technology and therapies. Roseline Murdock is the founder and CEO of Red Rose® Private Nursing Services, Inc.

Company Profile

A. our products and services.

Red Rose® Private Nursing Services, Inc. will offer the following services;

  • Medication management
  • Infusion therapy
  • Ventilator management
  • Personalized Care Plans
  • Health and Wellness Services

b. Nature of the Business

Our private-duty nursing business will operate with a business-to-consumer and business-to-business model.

At Red Rose® Private Nursing Services, Inc., our business model is built on providing exceptional care at an affordable price. We work closely with insurance providers to ensure that our patients are able to access the care they need without financial burden.

c. The Industry

Red Rose® Private Nursing Services, Inc. will operate in the healthcare industry.

d. Mission Statement

At Red Rose® Private Nursing Services, Inc. we are committed to providing quality, compassionate, and professional care to individuals in their homes. We are dedicated to improving the quality of life of our patients and their families by delivering personalized care that is tailored to their specific requirements.

e. Vision Statement

At Red Rose® Private Nursing Services, Inc., we aspire to be Denver, Colorado’s premier provider of private duty nursing care. We seek to do this by offering high-quality, evidence-based care that is tailored to each patient’s specific needs.

f. Our Tagline (Slogan)

Red Rose® Private Nursing Services, Inc. – The Private Duty Nursing Care That Truly Cares!

g. Legal Structure of the Business (LLC, C Corp, S Corp, LLP)

Red Rose® Private Nursing Services, Inc. will be formed as a Limited Liability Company (LLC). The reason why we are forming an LLC is to protect our personal assets by limiting the liability to the resources of the business itself. The LLC will protect our CEO’s personal assets from claims against the business, including lawsuits.

h. Our Organizational Structure

  • Chief Executive Officer (Owner)
  • Human Resources and Admin Manager
  • Accountants/Cashiers

i. Ownership/Shareholder Structure and Board Members

  • Roseline Murdock (Owner and Chairman/Chief Executive Officer) 54 Percent Shares
  • Laura Nelson (Board Member) 16 Percent Shares
  • Frank Greene (Board Member) 10 Percent Shares
  • Jude Duke (Board Member) 10 Percent Shares
  • Henry McCarron (Board Member and Secretary) 10 Percent Shares.

SWOT Analysis

A. strength.

  • Availability of highly skilled and experienced nursing staff
  • Ability to provide personalized care in the comfort of patients’ homes
  • 24/7 availability, providing peace of mind to patients and families
  • Strong relationships with insurance providers and healthcare organizations
  • Commitment to ongoing education and training for staff to ensure the highest quality of care.

b. Weakness

  • Limited reach and market share due to being a small business
  • Dependence on insurance reimbursements for revenue
  • Challenges in recruiting and retaining qualified nursing staff
  • Difficulty in managing and coordinating care for patients with complex medical conditions
  • Lack of brand recognition and marketing efforts.

c. Opportunities

  • Extending services to new geographic areas and customer groups
  • Diversifying services to include more medical specialties and associated services
  • Forming alliances with healthcare institutions and community groups in order to increase referrals and brand recognition
  • Using technology to streamline operations and improve patient outcomes
  • Capitalizing on the growing demand for home healthcare services as the population ages.

i. How Big is the Industry?

The private duty nursing service industry is indeed a big industry and as a matter of fact, the global market for private nursing services was valued at $415.7 billion in 2021 and is expected to reach $848.7 billion by 2031, rising at 7.5 percent CAGR from 2022 to 2031.

ii. Is the Industry Growing or Declining?

The private duty nursing service industry is experiencing growth owing mostly to the aging population in the United States and a growing demand for receiving medical care in the comfort of patients’ homes. As the need for healthcare services rises, the industry is anticipated to expand more.

Yet, the industry may confront difficulties such as labor shortages, regulatory compliance, and shifts in healthcare policies and insurance payments. Generally, the private duty nursing business is on the rise, with potential for future growth and expansion.

iii. What are the Future Trends in the Industry

Technology is becoming more common in the private duty nursing industry, and this trend is projected to continue. Smart home technology, telemedicine services, and electronic health records are examples of this.

Private duty nursing companies are striving toward more tailored care programs that take into account each resident’s specific needs and preferences. This involves providing personalized meal planning, medication management, and other services suited to the needs of each resident.

Private duty nursing companies are increasingly concerned with sustainability and minimizing their environmental impact. This involves implementing energy-efficient appliances, recycling programs, and other environmentally friendly measures.

iv. Are There Existing Niches in the Industry? If YES, List them

No, there are no existing niches when it comes to private duty nursing business.

v. Can You Sell a Franchise of Your Business in the Future?

Red Rose® Private Nursing Services, Inc. intends to sell franchises in the near future, with a focus on major cities in the United States of America and Canada with a growing aging population and a burgeoning healthcare services industry.

  • Increasing competition from larger, more established healthcare organizations.
  • Variations in insurance reimbursements and healthcare policies.
  • Regulatory and compliance challenges in the healthcare industry
  • Economic downturns that may result in decreased demand for non-essential healthcare services.
  • Nursing staff shortages due to industry-wide labor shortages.

i. Who are the Major Competitors?

  • Atria Senior Living
  • All Heart Home Care
  • Aveanna Healthcare
  • Bayada Home Health Care
  • BrightStar Care
  • BrightStar Lifecare
  • CareGivers America
  • Comfort Keepers
  • FirstLight Home Care
  • Griswold Home Care Visiting Angels
  • Home Healthcare of America
  • Home Instead Senior Care
  • Interim HealthCare
  • Maxim Healthcare Services
  • Nurse Next Door
  • Kindred at Home
  • Premier Home Health Care Services
  • VNA Health Group.

ii. Is There a Franchise for Private Duty Nursing Business?

Yes, there are franchise opportunities for private duty nursing businesses and some of them are;

  • Always Best Care Senior Services
  • ComForCare Home Care
  • Homewatch CareGivers
  • Right at Home
  • Synergy HomeCare
  • Visiting Angels.

iii. Are There Policies, Regulations, or Zoning Laws Affecting Private Duty Nursing Business?

Indeed, there are county and state regulations as well as zoning laws for private duty nursing businesses. Please keep in mind that in the United States, local or state restrictions and zoning requirements for private duty nursing enterprises can differ based on region.

In truth, certain states may mandate licensing or certification for private duty nursing businesses, while others may not. Zoning restrictions may also differ, with some cities and counties permitting these enterprises to operate in residential districts while others limit them to commercial areas.

  • Marketing Plan

a. Who is your Target Audience?

I. age range.

Our target market comprises adults above 65 years old.

ii. Level of Educational

We will attend to all clients irrespective of their level of education as long as they can communicate.

iii. Income Level

We will work with clients of different income levels as long as they can afford our services, especially with the fact that there are options for government funding.

iv. Ethnicity

We are open to working with people from different ethnic groups.

v. Language

We are open to working with people irrespective of the language they speak, but we will prefer clients who speak English, Spanish, and French.

vi. Geographical Location

Our services will be open to people from different geographical locations.

vii. Lifestyle

Red Rose® Private Nursing Services, Inc. will not restrict any client from accessing our services because of their lifestyle, culture, or race.

b. Advertising and Promotion Strategies

  • Content marketing
  • Deliberately Brand Our Office Facility
  • Email marketing
  • Events and sponsorships
  • Pay-per-click (PPC) advertising
  • Referral marketing
  • Search engine optimization (SEO).

i. Traditional Marketing Strategies

  • Broadcast Marketing -Television & Radio Channels.
  • Marketing through Direct Mail.
  • Print Media Marketing – Newspapers & Magazines.
  • Out-of-home (OOH) advertising – Public transit like Buses and Trains, Billboards, Street shows, and Cabs.
  • Leverage direct sales, direct mail (postcards, brochures, letters, fliers), tradeshows, print advertising (magazines, newspapers, coupon books, billboards), referral (also known as word-of-mouth marketing), radio, and television.

ii. Digital Marketing Strategies

  • Affiliate Marketing
  • Content Marketing.
  • Email Marketing.
  • Influencer Marketing.
  • Mobile Marketing.
  • Social Media Marketing Platforms.
  • Search Engine Optimization (SEO) Marketing.

iii. Social Media Marketing Plan

  • Create a personalized experience for our customers and their families.
  • Create an efficient content marketing strategy.
  • Create a community for our target market and potential target market.
  • Create profiles on relevant social media channels.
  • Gear up our profiles with a diverse content strategy.
  • Start using chatbots.
  • Run cross-channel campaigns.
  • Use brand advocates.

c. Pricing Strategy

Red Rose® Private Nursing Services, Inc.’s pricing strategy will consider factors such as the value of the service offered, and the level of competition in the market. We will also analyze the competition’s pricing and services to ensure the business remains competitive while maintaining profitability. Here is our pricing strategy:

  • Tiered Pricing
  • All-Inclusive Pricing
  • Ala Carte Pricing
  • Move-In Specials
  • Long-Term Contracts
  • Medicaid and Medicare Programs
  • Private Pay.

Sales and Distribution Plan

A. sales channels.

  • Direct sales: This involves the private duty nursing business’s sales team directly reaching out to potential clients, such as small and medium-sized healthcare-related businesses, through email, phone, or in-person meetings.
  • Referral sales: This involves leveraging existing clients, business partners, and other industry contacts to refer potential clients to the private duty nursing business.
  • Online sales: This involves using digital channels such as the company’s website, social media, and online advertising to generate leads and attract potential clients.
  • Broker or agent channels: This involves working with brokers or agents who act as intermediaries between the private duty nursing business and potential clients, referring clients to the company in exchange for a commission.
  • Partner channels: This involves working with strategic partners, such as doctors, hospitals, and other healthcare service providers, to offer factoring services to their clients.
  • Industry-specific sales channels: This involves targeting specific industries that may have a higher demand for private-duty nursing services.
  • Trade shows and events: This involves participating in industry trade shows and events to generate leads and build relationships with potential clients.

b. Inventory Strategy

Our inventory strategy will involve managing and tracking the availability of essential supplies such as food, medication, medical equipment, and cleaning products. The strategy will also involve setting par levels for inventory, monitoring usage, and ordering supplies in advance to ensure that there are no shortages.

We will also implement software systems to automate inventory management and improve efficiency. Having effective inventory management will help ensure that residents receive high-quality care while reducing waste and minimizing costs for the business.

c. Payment Options for Customers

Here are the payment options that Red Rose® Private Nursing Services, Inc. will make available to her clients;

  • Apple Pay and Google Wallet
  • Gift cards and store credit
  • Credit and debit cards
  • Installment payments
  • Cash on service delivery.

d. Return Policy, Incentives, and Guarantees

As a private duty nursing services provider, the nature of our business does not permit us to offer a traditional return policy, incentives, or guarantees.

e. Customer Support Strategy

Providing exceptional customer support is crucial for the success of our private-duty nursing business. Here are some customer support strategies that we will adopt:

  • Provide multiple communication channels for patients and their families
  • Offer personalized attention
  • Set clear expectations.
  • Maintain transparency.
  • Offer value-added services.

Operational Plan

Our private duty nursing business operational plan is a detailed document that defines the day-to-day operations of the business, such as staff roles, resident care plans, facility upkeep, and financial management. Specific goals and objectives, as well as strategies for accomplishing those goals, will be included in the plan.

It will also handle risk management, emergency readiness, and regulatory and policy compliance. The operational plan is an essential component of a private duty nursing organization’s overall business strategy and acts as a guide for day-to-day management.

a. What Happens During a Typical Day at a Private Duty Nursing Business?

  • The office is open for the day’s work
  • Routine staff meetings
  • Nurses are assigned and they visit clients to provide the needed private nursing care.
  • Documentation
  • Harmonization with healthcare providers
  • Administrative tasks such as scheduling appointments, billing, invoicing, and managing supplies and equipment.
  • The business is closed for the day.

b. Production Process

There is no production process when it comes to private duty nursing business.

c. Service Procedure

The service procedure for a private duty nursing business revolves around clients (patients or their family members) requesting personalized services. Once the price and terms of service are agreed upon, a private duty nurse is assigned to the client.

d. The Supply Chain

The supply chain is not applicable to a private-duty nursing business.

e. Sources of Income

At Red Rose® Private Nursing Services, Inc. we will make money from patient fees, government programs such as Medicaid or Veterans Affairs, and private pay options such as long-term care insurance or personal funds.

Financial Plan

A. amount needed to start your private duty nursing business.

Red Rose® Private Nursing Services, Inc. would need an estimate of $150,000 to successfully set up our private duty nursing business in the United States of America. Please note that this amount includes the salaries of all our staff for the first month of operation.

b. What are the Cost Involved?

  • Business Registration Fees – $750.
  • Legal expenses for obtaining licenses and permits – $1,300.
  • Marketing, Branding, and Promotions – $1,000.
  • Business Consultant Fee – $2,500.
  • Insurance – $5,400.
  • Rent/Lease – $70,000.
  • Other start-up expenses including commercial satellite TV subscriptions, stationery ($500), and phone and utility deposits ($2,800).
  • Operational Cost (salaries of employees, payments of bills et al) – $30,000
  • Start-up Inventory – $25,000
  • Store Equipment (cash register, security, ventilation, signage) – $4,750
  • Furnishing and Equipping – $35,000
  • Website: $600
  • Opening party: $4,000
  • Miscellaneous: $5,000

c. Do You Need to Build a Facility? If YES, How Much will it cost?

Red Rose® Private Nursing Services, Inc. will not build a new facility for our private duty nursing business; we intend to start with a long-term lease and after 10 years, we will start the process of acquiring our own facility.

d. What are the Ongoing Expenses for Running a Private Duty Nursing Business?

  • Staffing costs (salaries, benefits, and training for caregivers, nurses, and administrative staff)
  • Facility expenses (rent, utilities, property taxes, maintenance, and insurance)
  • Food and supplies (groceries, medications, medical supplies, personal care items, and cleaning supplies)
  • Marketing and advertising
  • Administrative expenses (office supplies, legal fees, accounting services, and software or technology systems)
  • Resident care expenses (medical equipment, therapy services, and other specialized care needs)
  • Compliance expenses.

e. What is the Average Salary of your Staff?

  • Chief Executive Office (President) – $60,000 annually
  • Administrator – $45,00 annually
  • Nurses – $46,000 annually
  • Account Officer – $40,000 annually
  • Front Desk Officer – $32,000 Per annually
  • Cleaners – $22,000 Per Annum

f. How Do You Get Funding to Start a Private Duty Nursing Business?

  • Raising money from personal savings and sale of personal stocks and properties
  • Raising money from investors and business partners
  • Sell shares to interested investors
  • Applying for a loan from your bank/banks
  • Pitching your business idea and applying for business grants and seed funding from the government, donor organizations, and angel investors
  • Source for soft loans from your family members and friends.

Financial Projection

A. how much should you charge for your product/service.

Red Rose® Private Nursing Services, Inc. will charge based on what is obtainable in the United States. The average hourly rate for a private nurse is $24.00, and the average monthly cost for full-time care is $4,767. Please note that we will offer various pricing options and also accept government programs or private pay options, such as long-term care insurance, to help offset the cost of care.

b. Sales Forecast?

  • First Fiscal Year (FY1): $250,000
  • Second Fiscal Year (FY2): $350,000
  • Third Fiscal Year (FY3): $420,000

c. Estimated Profit You Will Make a Year?

  • First Fiscal Year (FY1) (Profit After Tax): $100,000
  • Second Fiscal Year (FY2) (Profit After Tax): $180,000
  • Third Fiscal Year (FY3) (Profit After Tax): $280,000

d. Profit Margin of a Private Duty Nursing Business Product/Service

The ideal profit margin we hope to make at Red Rose® Private Nursing Services, Inc. will be between 10 and 20 percent on each job carried out irrespective of the distance covered.

Growth Plan

A. how do you intend to grow and expand by opening more retail outlets/offices or selling a franchise.

Red Rose® Private Nursing Services, Inc. will grow our private duty nursing business by first opening our offices in key cities in the United States of America within the first five years of establishing the business and then start franchising in the nearest future.

b. Where do you intend to expand to and why? (Geographical locations)

Red Rose® Private Nursing Services, Inc. plans to expand to;

  • Atlanta, Georgia
  • Charlotte, North Carolina
  • Dallas, Texas
  • Denver, Colorado
  • Minneapolis, Minnesota
  • Nashville, Tennessee
  • Phoenix, Arizona
  • Portland, Oregon
  • San Diego, California
  • Tampa, Florida.

The cities listed above have a growing aged population with a significant demand for private duty nursing services, making them potentially viable markets for private duty nursing enterprises, which is why we want to expand to these geographic locations.

The founder of Red Rose® Private Nursing Services, Inc. aims to exit the company through a merger and acquisition. We wish to merge with a global private duty nursing firm so that when the founder retires, the company’s management can be placed in trusted hands.

The purpose of merging with two or more international private duty nursing firms is to achieve synergy, in which the total (the new company) is greater than the sum of its parts, and with a well-structured management team and board of trustees.

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  • Guide to become an Independent Healthcare Recruiter
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  • Includes Forms & Contract Agreements
  •  Includes 2 hours of consultations.

Includes Comprehensive Guide in Creating a Nursing Agency Business & document and forms needed for the business.

  • Business to business full length contract agreements
  • Employee and contractors agreementsto Nursing Agencies
  • Independent contractors contract agreements to nursing agencies
  • Healthcare recruiter contract agreements
  • Policy and Procedures
  • Job Order Forms
  • Business Plans
  • Business letters
  • Time cards  and schedules
  • Billings and Invoices
  • Consent forms
  • O.S.H.A required forms for Nursing Agencies
  • Pre-employment nursing skills checklist
  • Competency test
  • Performance Evaluations
  • Emergency Preparedness Plan

STANDARD HOME HEALTH PACKAGE

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  • Comprehensive Start Up Home Health Agency Guide non medical and medical
  • Includes 2 hours of consultations
  • Affiliate Partnership Options

Includes Comprehensive Guide in creating a non medical and medical Home Healthcare Agency Business.  These plans includes these documents and forms required for the business. 

  • Employee and contractors agreements to Home Healthcare Agencies
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  • O.S.H.A required forms for Home Health Care Agency
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  • Home Health care plan
  • Case Manager Admission Data Collection Form
  • Checklist for Client Admission Process
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  • Confidential Policy
  • Denial of Medicare 
  • Diet Order forms
  • Discharge against medical advice
  • PCA guidelines to clients
  • Mood and behavior forms
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Combine our two standard package which includes all the documents and forms needed to start your own healthcare business. Plus you get 3 months of unlimited consultations, complete website development and access to nurses of NursePartners.

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  • Includes COMPLETE PACKAGE
  • Includes unlimited consultation 
  • Includes scalable Website Development
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  • Includes access of RN’s, LPN/LVN, and CNA’s.
  • Includes technology consulting
  • Includes productivity improvements
  • Sales & Marketing

This packages is a turnkey, ready for business. A full setup ready for you to operate. We can fully set up your business or buy an existing business. 

STANDARD NURSING AGENCY PACKAGE

  • Includes the STANDARD NURSING AGENCY  PACKAGE & NON MEDICAL AND MEDICAL HOME HEALTH PACKAGE 
  • Includes  Website Development
  • Includes 1 year access of RN’s, LPN/LVN, and CNA’s.

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  • "The best nursing agency business plan sample I've found on the market. Your business guides, templates and forms are awesome! Thank you for helping my growing business have a professional image in the view of my clients and employees." Steve D.
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  • We were contemplating going into the nursing agency business. We had researched various franchises, but decided to go into the nursing agency business on our own because a nursing agency franchise was unsuitable and out of our price-range. It was our great fortune at this point that we came across your website. The process of starting and growing a nursing agency business can feel overwhelming. Sometimes you don't even know where to start. But having your nursing agency business start up package to offer guidance from the first day gave us a sense of security and confidence to go forward. Thank you! Todd W.

Nursingagencytemplates.com’s f ocus is providing home health care businesses with the tools needed to effectively operate a home health care business. This is one of the fastest growing markets in North America and will be for the next 20 years. We provide a time tested and proven template package that is superior to any in the market today. We can equip your business with comprehensive and fully customizable manual, forms & templates that will provide a strong foundation for success in your nursing agency.

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How to start a Nursing Agency

In a previous blog (How to start a care agency in the UK) we covered both: Nursing Agencies and Domiciliary Care. Well, in this blog we will drill down even more into how to start a Nursing Agency. We will touch on the following topics:

  • clarify some myths
  • how can we help
  • finding a good business name
  • registering the business
  • skills that you need
  • free tips from us

Some people also refer to Nursing Agencies as Staffing Agency, Temporary Staffing Agency, Healthcare Recruitment Agency etc. It is just a matter a preference on how you want to call it as its business aim is the same: to supply Care Assistants, Support Workers and Registered Nurses to Care Providers. What do we mean by Care Providers? Nursing Homes, Residential Homes, Hospitals, Homecare Companies, Rehabilitation Centres are all Care Providers as they are in charge of the care their clients receive. You, as a Nursing Agency are only supplying the staff.

Before we dive in, let’s clarify some rumors that are floating about:

  • You don’t need to register with the CQC to run a Nursing Agency
  • You don’t have to be a Registered Nurse or have a specific qualification
  • You don’t need special software to manage the business. At a later stage, when you are making money and have over 20-30 staff, it is something that you can consider. Or if your budget allows it, please go ahead. Why not?
  • You CAN use your home address. don’t let the address stop you doing this

HOW CAN WE HELP?

This topic is short and simple as we offer everything that you need to start your Nursing Agency, from finding a good name to the last document.

Follow this link to see all our services and prices: Nursing Agency Starter Pack.

We also offer an e-book for newbies which is packed with gems on how to start a Nursing Agency. You can download it here: How to Start a Nursing Agency in the UK (the right way).

Most of our clients start their business with their own savings. They start small and then grow. This is the best way, at least in our opinion. Starting small gives you the opportunity to learn and if you make mistakes the damage is less impactful.

Others partner up with friends or colleagues or they obtain bank loans. We don’t recommend the last two as things can get complicated.

There are specialised companies that can pay the salary of your staff until you start getting paid for your services. Let us know if you are interested and we can introduce you to these companies.

FINDING A GOOD BUSINESS NAME

And this is where the fun starts. You won’t believe the business names we have seen. No wonder those agencies struggle to get contracts as nobody will take them seriously with such names.

Part of our Logo and Branding services we do some brainstorming to find suitable business names. We also do background research to make sure our clients won’t have copyright problems or competition due to similar business names (or variations). For example, “Realtime Healthcare” is taken. No point registering your business as Realtime Healthcare Agency or Realtime Recruitment Agency. Automatically the business names will clash.

Also, we don’t recommend long business names. We intentionally offered as a second example Realtime Healthcare Agency. Imagine how your website will look like: www.realtimehealthcareagency.co.uk

Or your email: [email protected]

You can see how long they are. Terrible. You get the point.

What we recommend is two words, so the format will be:

NAME RECRUITMENT LTD

NAME HEALTHCARE LTD

Or for those that are experienced with branding can go for a single word business name such as:

The above are real businesses by the way (taken). Your business activity or tags can be added after the name on the website, flyers, business cards etc.

For example: Altrix – Reliable Healthcare Staffing Solutions. This way, people, and search engines such as Google understand exactly what “Altrix” is about.

We are guilty ourselves for a long business name as you can notice on our website. We learnt this on our own skin. Now, if we wanted to change our name it would be extremely complicated and probably, we will lose a lot of clients. So, getting the name right from the beginning is crucial!

REGISTERING THE BUSINESS

This is a service we offer as well. We can register your business on your behalf, and you will receive your certificate in 2-3 business days.

Of course, you can register your business yourself here:

( Register your company ).

Just follow the steps. People prefer to use accountants or companies like ours to register their business as some of the questions can be confusing due to the specialist terms used. Once the company is registered with errors it is a real challenge to rectify them.

Please register your business as an LTD, “Company limited by shares”. Do not register your business as a Sole Trader or something else.

The SIC code for a Nursing Agency is 78200 – Temporary employment agency activities

With the logo, it is the same story as with the business names. When we speak to our clients about their project, we ask them about the logo design. We ask for examples of logos so we can see what they like, then we design from scratch something to resemble their example. Numerous times our clients sent us a logo already in use: “I found this logo, just add my business name under”. Terrible!

Or… 99% want that logo with a pair of hands holding a heart or a house. Oh! Or the snake crawling up a martini glass (as we call it). We are not fans of those type of logos. See the pictures below. They are just so heavily used, it’s unbelievable. In their defense, people wouldn’t know as they don’t do this every day, like us.

bad healthcare logo examples 1

 More education is needed. No doubt! Majority of people don’t understand how a proper website must be built.

Usually, your cousin or friend that says “I can do the website for you” is not a web developer. They don’t know how to build a website. 40% of our clients ask us to rebuild their website as it is not what they want. When we ask them who built it, the answer is always one of the two: a friend, or a cousin. They learned how to design a simple website, as a hobby, with some drag and drop website builder. They are toys, not websites. If your cousin or your friend is a real website developer (by profession) then by all means, please ask them to build your website. Otherwise, you will cry as your website is not what you wanted, the design is not nice, it doesn’t rank in Google, you wasted time and maybe money, and it doesn’t have the right functionalities. We have seen it too many times.

The bottom line is: please hire a professional. Same rule as with everything else when starting a real business, put your money where your mouth is, you need to pay if you want superior quality. Another thing, and please think logically: web developers have no experience in care. No offense! We have seen Nursing Agencies that have the text stolen from Care Homes websites and if you visit their website, they offer the services of a care home! Shocking! Find a professional that knows both: how to build a website AND what a Nursing Agency is. It might look like we are trying to sell our services here but no! We have our clients and enough work. We are just giving honest, free advice.

Some rules for your website:

  • It has to look modern
  • It needs to follow your logo colour palette – do not use more than 3 colours (white background, black text, and 3 other colours for the menu, buttons and link text).
  • The contact details to be visible on the top
  • It needs to load super-fast
  • It needs to have the right images and text – don’t forget that web developers don’t work in healthcare, you need to give them the text or you will see that your website’s text has nothing to do with your business.
  • It has to be linked to Google Analytics and Google Search Console and all settings must be done correctly.

We will outline the most important documents that you need to start a Nursing Agency. There are more, but you can source those later.

Job Application Form

Staff Handbook

Terms & Conditions

Interview Forms

Reference Forms

Business Plan

Invoice Template

Policies and Procedures

Casual Worker Agreement

Staff Profile

Accident/Incident Investigation Report

Mileage Form

SKILLS THAT WE RECOMMEND

Definitely IT – otherwise you will struggle to run your business and keep up with things. You will collaborate with people and other businesses that use technology on daily basis.

Microsoft 365 suite – Word, Excel, Outlook

Canva.com – if you are planning to have social media accounts you need to master canva.com – watch on YouTube at least 10 tutorials on how to design social media post with canva.com

People skills – yes, this is a real skill that can make a difference in your business; in fact, your business and staff depend on this skill.

FREE TIPS FROM US

  • Study the business, do your homework diligently but you will learn as you go.
  • Don’t start without an accountant
  • Consult with professionals from day one
  • Upgrade your skills. Learn something new about business every day. This is the only thing that will push your business to success. Because the business is actually… YOU!

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20 Entrepreneur and Business Ideas for Nurses

NurseJournal Staff

Are you a nurse pursuing an entrepreneur or business opportunity? Nursing is unique. It can prepare you to become a nurse entrepreneur and open doors to business. Nurses develop strong critical thinking , communication, time management, organizational, and conflict resolution skills. Each is crucial in business management.

With November being National Entrepreneurship Month, now is the perfect time to explore your options as a nurse. We’ll explore 20 entrepreneurial and business ideas for nurses that fit well with a nurse’s skill set. If you’ve been thinking about moving away from bedside nursing but still want to use your education and skills, consider some of the following options.

Business Ideas for Nurse Entrepreneurs

Over 20 U.S. states now give full-practice authority to nurse practitioners (NPs). The idea of opening your own private practice may have crossed your mind if you live in one of these states. However, that is just one of many ways nurses can use their skills in business.

There are several options open to nurses such as consulting, coaching, and education. These business ideas for nurses are for those who want to explore their entrepreneurial spirit.

1. Private Practice

In nearly half the states in the U.S., NPs have full-practice authority. This means that NPs have full authority to order and evaluate testing, diagnose conditions, and treat patients. This improves patient access to healthcare, reduces costs, and streamlines care.

NPs who want to practice independently must practice in one of the full-practice authority states. You will need strong clinical, diagnostic, and business skills to maintain and grow your practice. It is important to start with a business plan that identifies every detail, including:

  • Insurance strategies
  • Start-up capital
  • Focus of your practice
  • National provider identifier
  • Malpractice insurance

Many see setting up the practice, billing challenges, and governmental oversight as disadvantages to owning your own practice. However, you can balance that against choosing treatment, such as holistic nursing , that might fit your patient’s needs and being in control of the growth and expansion of your practice.

2. Nurse Freelancer

A nurse freelancer works under a short-term contract with a healthcare organization. They can find their own clients or work through an agency. Nurse freelancers may work in a hospital, clinic, doctor’s office, or home healthcare company. But the options are not limited to healthcare. Nurses with skills from other degrees or hobbies can earn additional money. For example, nurse freelancers may teach dance classes, sell photography, teach a foreign language, or be wellness coaches.

Nurses must have strong organizational and time management skills. These skills help give you the freedom to be your own boss and the flexibility to set your schedule. Most nurses also find there are more out-of-pocket costs than having a full-time job. There is also less job security, and other challenges that come with running your own business.

3. Medical Spa

A medical spa is a facility within a medical practice that provides aesthetic treatments under the care of a licensed healthcare provider. Treatments often include noninvasive options to rejuvenate the skin and body. You may also open a practice with a board-certified dermatologist or plastic surgeon.

After graduating from an NP program, nurses need experience and training with a dermatologist or plastic surgeon. They may then seek certification from the Plastic Surgical Nursing Certification Board . Courses are available through the American Association of Aesthetic Medicine and Surgery and International Association for Physicians in Aesthetic Medicine.

4. Homecare Agency

The home health sector is a fast-growing industry. As one of the largest generations ages and retires, they require care at home. According to the Centers for Disease Control and Prevention, 60% of adults have at least one chronic disease and 40% have two or more.

In 2019, the home health industry supported the employment of 1.4 million people to meet the needs of the 71.2 million baby boomers who required care. Nurses who want to start their own agency will require a business plan, employer ID number, funding, and a state license.

Nurses will need strong business skills as they will likely be running the business and not providing care as a home health nurse themselves. The earning potential is an advantage. The rising cost of equipment and difficulty seeking payment from Medicare and Medicaid can be challenging. In the beginning, you may need to take on much of the day-to-day aspects of running the business, along with your overall business goals.

5. Cannabis Agency

As researchers learn more about the body’s endocannabinoid system, cannabis and cannabidiol (CBD) oil are becoming more important in treating several health conditions. Nurses have a distinct advantage of understanding the health benefits of CBD oil, including:

  • Pain management
  • Fibromyalgia

There are several options for nurses who want to help their clients with CBD. They may open a medical marijuana shop, sell CBD oil, educate the public on the benefits, or combine a love for cooking with baking cannabis products.

Like other business ventures, nurses must have strong business skills, good customer relations and communication skills, and a knowledge of the local regulations.

6. Intravenous Infusions

Nurses can be certified as intravenous ( IV ) infusion nurses. IV nurses are experts in the administration of medications and fluids. They may use an IV line, central line, or catheter. As more patients seek care at home, the need for these professionals on an outpatient basis is growing.

Nonhospital use of IV hydration is becoming more popular. It is used to administer vitamins, hydration, and treatment to increase energy or improve skin quality. There are opportunities to open your own business or join a franchise business dedicated solely to the administration of IV hydration.

There are advantages to joining a franchise as you start with a recognizable name and support. However, you are limited to using the franchise suppliers’ products and the services the franchise allows. If you choose to open your own company, you’ll need to:

  • Find funding
  • Create a business plan
  • Apply for licenses and permits
  • Build your team
  • Get malpractice insurance for your providers

7. Content Editing Business

Being a nurse writer or content editing is a fast, affordable business you can start from home. It is easiest to get started by targeting a specific market. For instance, nurses who need a refresher on grammar, punctuation, and writing may consider an online course. Nurses also have an in-depth knowledge of medical jargon and physiology, which lends to medical, health, and wellness writing.

It’s important to familiarize yourself with several style guides, such as APA, MLA, and the Chicago Manual of Style. You must also determine what you will charge for your services. It would be best to establish yourself as a business for tax purposes, permits, and marketing plans. You might consider applying for posted jobs to get testimonials from satisfied clients before pitching companies on your services.

8. Legal Nurse Consultant

Nurses must hold an active registered nurse (RN) license in the state where they practice to be legal nurse consultants . These professionals analyze and evaluate documentation and testimony to offer a medical opinion on the delivery of healthcare and patient outcomes. They may also determine the nature and cause of documented injuries. The legal nurse consultant assesses if healthcare guidelines were followed during care.

Nurses must have strong nursing skills in documentation, communication, and critical thinking. To sit for the certification examination by the American Association of Legal Nurse Consultants (AALNC), a nurse must have 2,000 hours of clinical experience. The AALNC offers a review course to help pass the 200 multiple-choice exam.

This business idea for nurses requires little start-up costs and may be done from the comfort of your home as a remote RN job . However, nurses must maintain their license and certification and do their own marketing to find clients.

9. Specialized Care Provider

Nurse entrepreneurs can become specialized care providers inside an organization and then serve clients in their own business. For example, nurses with extensive experience in breastfeeding can become certified lactation counselors . They help new parents successfully breastfeed their infants.

After working as a labor and delivery nurse , a nurse may get additional training as a doula versus a midwife . Nurses who focus on health and wellness may choose to practice holistic or alternative medicine or help clients with stress reduction.

In each case, the specialized care provider must have a background in business management, good communication skills, and a drive to help their clients. Most of these businesses require little overhead. However, these are typically not 9-to-5 businesses, so you must be prepared for calls or patient visits any time of the day or night.

10. Independent Massage Therapy

Massage therapists must have a deep knowledge of human anatomy. Nurses who want to start their own massage therapy business have the advantage of experience and knowledge of the human body. A massage therapy program can take up to 15 months to complete. Community colleges usually offer these programs. To become certified, ensure the state accredits the program.

The state requirements for practical experience vary among states. After your education is complete, you may be required to take a state licensing exam or the Massage and Bodywork Licensing Examination. In some states, it may also be necessary to be certified to practice as a massage therapist.

Nurses must have a dedicated structure for their clients. The business requires communication skills, strong upper body strength, and endurance.

Popular Nursing Programs

Learn about start dates, transferring credits, availability of financial aid, and more by contacting the universities below.

11. Acupuncturist

The practice of acupuncture requires a strong foundation in anatomy and physiology. Acupuncture uses a unique system to stimulate specific points on the body to improve health and reduce illness. It is one of the most researched complementary and alternative medicine practices.

The minimum education required is an accredited master’s acupuncture program. Most states also require a certification examination. National board certification also confirms a certain skill level and knowledge needed for a successful practice.

Nurses must have a place to treat patients, equipment, malpractice insurance, and billing procedures. Nurse acupuncturists may work collaboratively with other healthcare practitioners.

12. Wellness Coach

Opportunities for health and wellness coaches are growing. More people are seeking out education and motivation to make lifestyle changes that impact their health. Health and wellness coaches work with nutritionists, fitness coaches, and complementary healthcare professionals to improve health. Clients may hire a wellness coach to help them lose weight, reduce stress, quit smoking, or achieve a better work-life balance.

Nurses must complete a minimum number of hours of education and experience. To be board certified, you must graduate from an accredited program. Wellness coaches must have strong assessment and communication skills. The practice focuses on education, motivation, and communication with clients.

Wellness coaches can work online, over the phone, or in person. How you choose to interact with clients determines your overhead expenses.

13. Yoga Instructor

Yoga is rooted in Indian philosophy. However, in the U.S. it typically emphasizes physical postures, breathing techniques, and meditation. Evidence shows that this complementary strategy can help people quit smoking, reduce stress, relieve menopausal symptoms, and lose weight.

The move to practicing and teaching yoga is popular among holistic nurses whose focus is on using more natural practices to maintain and improve health. Yoga instruction programs range from 200-500 hours, depending on your goal as an instructor.

Although certification is not required to practice, it does offer you the benefit of teaching in a studio space. As a certified instructor, you may teach private classes, in a studio, open your own studio, or teach online.

14. Medical or Pharmaceutical Product Sales

Medical equipment and pharmaceutical sales representatives are always in high demand. Many sales reps work on commission, which means that while they sell for a specific company, their salary is based on commission.

These reps sell medical supplies, equipment, or pharmaceuticals to doctors, clinics, facilities, and hospitals. It is their job to contact customers, answer questions, explain the product features, and negotiate the final sale. Pharmaceutical sales reps must become a certified national pharmaceutical representative. Once you’ve decided on your specialization, it’s important to get relevant experience. For example, if you are interested in psychiatric pharmaceutical sales, you’ll want to get an internship and shadow a sales rep in that market.

Nurses working in pharmaceutical or medical sales must be experts at networking, communication, sales, and marketing. This business idea for nurses offers you the opportunity to grow your network independently and develop your sales skills.

15. Nurse Health Tutor

Were you a whiz at writing care plans? Can you list many of the body’s over 200 bones off the top of your head? Do you understand the relationship between the gut and the brain? You may be fully qualified to become a nurse or health tutor working from home . Nursing students and other students struggling with health concepts look for tutors who can help them learn.

Nurses who want to work as tutors may work for tutoring companies, colleges or universities, or independently. Nurse tutors must have strong communication skills and love nurse teaching . They have patience with their students. Nurse tutors should also have a sound invoicing system. The initial start-up costs and overhead are low. Nurses who work independently must also develop their own marketing strategies.

16. Nurse Influencer

Nurses are already influencers in their immediate circle of friends and family. You likely have been asked several questions about health and wellness. You can also use social media platforms to influence many others in their efforts to seek health and wellness.

One paper in the Nursing Forum describes a nurse influencer this way: “A nurse influencer is a nurse who has a platform to affect change through demonstrating integrity, a dedication to learning, and excellent communication of ideas and information.”

You need a professional profile on the social media platforms of your choice, such as Instagram, TikTok, Facebook, or YouTube. It’s easier to establish yourself on one platform before adding another. Nurses can make money on these platforms after building their followers. The more followers you have, the more likely you are to land advertising or sponsorship gigs.

It would help if you enjoyed writing because you’ll be doing that every day. Nurse influencers must also network with other influencers and either guest post on their blogs or appear in their podcasts or videos. The start-up costs are minimal and may include the cost of hosting a blog or a good microphone for podcasts and videos.

17. Childbirth Educator or Doula Services

Nurses who are childbirth educators or provide a doula service are involved in education before birth and are often present during delivery. After spending at least two years on a maternity unit, you may be interested in furthering your education and services. This allows you to branch out and work independently of hospitals and clinics.

The International Childbirth Education Association (ICEA) has a certified professional childbirth educator and birth doula program. It verifies that you have the necessary knowledge and skill to carry out pregnancy, labor, and delivery procedures. Parents, childbirth educators, and doulas have to make informed decisions, such as deciding between at-home births versus hospital births .

A doula offers continuous physical, emotional, and educational support to a woman before, during, and after childbirth but not clinical support. Candidates have to apply for the certification examination within two years of completing the ICEA certification program.

18. Health Blogger

A nurse is in a unique position of being able to share health information with clients, friends, family, and the general public. There is no additional certification or education necessary to be a health blogger. However, you must share accurate, evidence-based information.

In the beginning, it may be easier to put your blog on a site, such as WordPress, but the company may take down your content without notice. It is best to purchase a host site with a company and own your URL outright. This offers more protection as you grow your audience. You can make money as your audience increases by advertising products to your readers.

Health bloggers must have good writing and communication skills, have an interest in researching their topic, and a focus on learning marketing skills. Nurse entrepreneurs may choose to be health bloggers alongside another health and wellness business option as it is not a full-time job. However, it’s important to note that it can take months to build your audience and make money from your efforts.

19. Public Speaker

When you want to be a public speaker, it makes sense to take purposeful steps to lead you to your goal. Define and refine your message and then decide how you’ll tell it. Popular public speakers are engaging, entertaining, and know how to tell a good story. It’s stories that keep people captivated and more likely to learn from your content. Nurses have a lot of good stories to tell (leaving out patient names, of course!).

You’ll need to be comfortable speaking in front of groups of people or on camera. If your audience is allowed to ask questions, you’ll need to think quickly about your answers. Public speaking usually involves traveling, and you must have a professional website. Public speakers network easily and are comfortable marketing their services.

20. Nurse Author or Historian

Nurses who contribute content to articles, blogs, historical books, or movie scripts about healthcare are in high demand. Healthcare is constantly evolving and changing. Television and movie scriptwriters need healthcare consultants to ensure they get the information right.

You may fact-check medical details in books, articles, or videos to accurately represent the nurses’ role. If you have editorial training, your skills may be used to ensure the final manuscript represents the nursing skills and culture of the period.

Nurse authors and historians can also use their knowledge to contribute to articles and blogs, maintain their own blogs, or write books and scripts about nursing. Nurse authors must have an active RN license to use the credential. If you have retired your license, you can use your degree to signify your education.

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25 Most-Profitable Small Business Ideas For Nurses

nursing agency business plan example

New profitable nurse businesses are developing and evolving quickly throughout our nation. Unique niche ideas are popping up in cities and online. Nurses are beginning to realize their exceptional potential in the business world. You, too, may be wondering about a nurse-owned business. Questions such as “What options are there for nurse-owned ventures?” and “Can I be successful as a business owner?” may be going through your mind. Even more important, you may not realize that owning a business can be profitable. Are you seeking a career as an independent small business nurse owner that can pay well? You may wonder, “What are the most profitable small business ideas for nurses?” You have come to the right place if you have these internal conversations. Here, I illuminate the most profitable small business ideas for nurses, where you can easily top the $100K mark. These ventures range from simple home business companies that require little time or cash for a start-up to more elaborate ideas that you can expand to reap top-dollar. Let’s jump right into this exciting topic!

What Are The Most Profitable Small Business Ideas For Nurses?

Small business #1: legal nurse consultant, about the small business:, how to start this small business:, potential earnings:, small business #2: staffing agency, small business #3: home health agency, small business #4: senior care assistance, small business #5: night shift new baby nurse, small business #6: private duty nurse.

• Stethoscope, BP cuff, thermometer, glucometer (and supplies) • A means to advertise your business, such as a web page, Facebook, local social media pages, and LinkedIn account • Malpractice insurance

Small Business #7: Home Medical Equipment Sales

Small business #8: online nurse education specialist/writer.

• Writing CEs for nurse education sites • Developing nursing checklists, flow sheets, and protocols • Writing nursing workbooks and textbooks • Educational podcasts • Educational Facebook support • Study guides and flashcards for nursing students • Medical care plan development

Small Business #9: Medical Writer

Small business #10: cannabis nurse, small business #11: intravenous infusion.

• Nausea/vomiting • Dehydration • Morning sickness • Hangover • Weakness • Athletic post-workouts • Vitamin infusions • Immunity boost • Anti-Aging • Skin health • Jet lag

Small Business #12: Senior Consultant/Advocate

• Educating families and seniors about available resources • Assist in placement in assisted living or other care arrangements • Offer nursing support post-hospitalization • Help decipher medical bills and payment arrangements • Champion for fair and quality medical treatment and billing • Serve as a go-between for the client and insurance company

Small Business #13: Online Supplement Company

Small business #14: health and wellness and beauty.

• Wellness retreats (a growing trend!) • Health product sales such as essential oils, dietary supplements • Work-out clothing and gear sales • Healthy food sales • Organic beauty products • Anti-aging products • Wellness center • Clinics on wellness • Juice bars • Wellness spa (to include skin and Botox treatments)

Small Business #15: Nursing Gear Retailer

Small business #16: healthy meal delivery service, small business #17: sick child care, small business #18: nurse career coach, small business #19: speaker, small business #20: hospice nurse, small business #21: nursing education consultant.

• Teaching online or in-person nursing classes • Guest speaking on educational nursing topics or specialty medical topics • Blogs and podcasts to assist student and new grad nurses • Nurse class and test review courses and workbooks and flashcards • Support and guidance social media outlets for nurses • Developing CEU’s • Writing nursing and other medical staff text and workbooks • Developing flow sheets and “cheat” sheets for nurses and aides

Small Business #22: Specialty Sales

Small business #23: healthcare app developer.

• Tracker for fitness • Weight loss app • Support apps for physical and mental wellness • Software to support nurses and nursepreneuer • Specialized nursing apps such as study apps, flow sheets, reminders/organizers, and skill instruction

Small Business #24: Diabetic Care

• Contract with local physicians to do diabetic teaching sessions • Hold diabetes seminars and clinics in local community and senior centers • Write a diabetes care and support blog • Podcast to showcase your diabetes expertise • Contract with home health agencies, hospice, and skilled nursing facilities for diabetic care and education

Small Business #25: Foot and Wound Care

Bonus 5 important factors to consider while deciding which small business is right for you as a nurse, factor #1: what am i an expert in, factor #2: do i want to spend a lot of money, factor #3: do i want to hire employees, factor #4: do i want my business to be virtual, factor #5: am i tech and social networking savy, my final thoughts.

nursing agency business plan example

  • Business Templates
  • Sample Plans

FREE 4+ Nursing Business Plan Samples [ School, Service, Agency ]

Nursing Business Plan featured

Nurses are arguably the most trusted healthcare professionals in the world. They are and have always been the front liners of global healthcare and public health. The field and industry of nursing is quite broad. It covers roles such as general public health, illness prevention, medicine, rehabilitation , recovery and so much more. Because of this very extensive scope, there is nothing more important to a nursing business than being prepared and planning ahead for every circumstance that they may encounter. That’s why a tool such as a nursing business plan is very important for every nursing business in the world.

Nursing Business Plan

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Businesses are not simple entities to manage, especially if the nature of the business involves medicine and healthcare. Planning ahead ensures that the nurses are able to provide well-rounded care for their patients and clients. Business plans do that really well. Business plans are largely important documents that any business or company of all shape or scale or type must have.

It can provide them with a roadmap that the business can follow in order to ensure success and avoid potential problems. Operating a business without a business plan is generally discouraged as those who do typically just don’t last very long. A well written business plan can come with a slew of benefits, including being able to come up and explore new business ventures without having to invest too much money or resources into it, because you’ve already covered that in your plan. To get properly acquainted with a nursing business plan, check out these samples that we have listed right below. After getting to know what the document is and how it works, you can then use these samples as a guide or even as a template for when you develop your own business plan.

nursing service business plan

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nursing care clinic business plan

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corporate nursing business plan

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nursing school business plan

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A business plan is a written document that outlines how a business would define and achieve the goals that it has set. A business plan lays out a roadmap that the management can follow derived from the perspectives of its different departments, marketing , financial , and operational. It’s a largely important document that is usually used to attract prospective clients and investors especially before the company is able to establish an impressive reputation. Although the document is especially useful for new and startup businesses, every company should be able to establish a business plan for their operations.

This will allow them to have something to review and periodically update to see if the goals that they have set are met or if the company is just actually doing good overall. A business plan should be able to outline all the projected and estimated costs of a project or a venture that they are currently working with. Even among competitors in the same industry, it still incredibly rare for competing companies to have identical business plans. Separate businesses tend to have their own way of dealing with things.

The length and coverage of a business plan depends entirely on the nature of the business and the circumstances that they are currently working with. In usual cases, all information should fir into a 15 to20 page document. Although no two business plans are alike, they usually work with all the same components or elements. These elements will be discussed in more detail below.

  • Executive summary First and foremost, the company should be able to outline all its relevant information regarding what it is, their mission-vision values, company leadership, employees, operations, and general location. Essentially, executive summaries should talk about what the business is, the nature of all its operations, and all other necessary details.
  • Products and services The next section is where the company should outline all the products or services that they may offer. It should include pricing, service lifespan, and what other benefits the customer may receive. Other factors that may be included is manufacturing and production process, patents, and proprietary technology.
  • Market analysis A company needs to have a crystal clear idea of its target customers and their target demographics. It should be able to outline who or what the competition is in the industry, and have a better idea on how to stay ahead in the local industry. It will also describe the expected consumer demand for the services and tell you how easy or difficult would be to take advantage of the market.
  • Financial planning This section is where the financial status of the company will be reflected. It is presented to attract the attention of the prospective clients and investors that may be reading your plan. Financial statements, balance sheets, and other relevant information regarding the company’s finances.
  • Budget Every company needs to set a proper budget in place. This includes costs, staffing, manufacturing, development, marketing, and all other business related expenses.
  • Situation analysis
  • Services positioning
  • Setting objectives

Kindness, trustworthiness, empathy, caring, and compassion are some of the traits that people already have. Nurses take these innate goodness and escalates it really well. helping them communicate and empathize properly and clearly with their patients that are possibly at the worst moments of their lives.

Business plans are usually summarized for the people who work in and around the business or company. It’s only presented in full without any revisions when presenting to outside entities such as investors, lenders, suppliers, clients, and other executives.

Nursing is not an easy profession, much more when operating in a business. That’s why a business plan is one of the most vital tools a nurse can have when running their own industry. To at least take some weight off their backs.

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nursing agency business plan example

The Ultimate 7-Figure Nurse Staffing Agency Business Plan Nurse Staffingpreneurs

As the healthcare industry continues to grow and evolve, the demand for qualified and reliable staffing solutions is higher than ever. If you are considering starting a nurse staffing agency, it is essential to have a solid business plan in place to ensure your success. In this article, we will outline the key components of a nurse staffing agency business plan.

Staffingpreneurs Academy helps nurses start a nurse staffing agency

Executive Summary: The executive summary is the first section of your business plan and should provide a brief overview of your agency’s goals and services. You should discuss the current market conditions and why there is a demand for your services. Outline the unique selling points of your agency, such as a strong network of healthcare facilities, a comprehensive screening process, and a commitment to matching the right candidates with the right jobs.

Market Analysis:  Conduct a market analysis to determine the size and growth potential of the healthcare staffing industry, as well as to identify your target market and competition. Analyze the demand for healthcare staffing services in your area and the specialties that are most likely to use your services. Research the prices and services offered by your competitors and determine how you can differentiate yourself from them.

Organization and Management:  Describe the structure and ownership of your company, including the roles and responsibilities of key personnel. Discuss the experience and qualifications of your management team, as well as their plans for expanding the business. Outline the systems and processes you will use to ensure the smooth and efficient operation of your agency, including compliance with healthcare regulations and industry standards.

Service or Product Line: Describe the types of healthcare staffing services you will offer, such as temporary, temp-to-perm, direct placement, and payroll services. Discuss the benefits of these services to your clients and the unique features that set your agency apart from others. Outline the steps you will take to screen and select candidates, as well as to ensure their qualifications and licensure are up to date.

Marketing and Sales: Describe your marketing and sales strategies, including how you will generate leads, attract and retain clients, and promote your brand. Outline your pricing strategy, including any discounts or incentives you will offer to clients. Discuss the methods you will use to measure the effectiveness of your marketing and sales efforts and to make adjustments as needed.

Financial Projections:   Provide financial projections for the first three to five years of your agency’s operations, including revenue and expense projections, as well as cash flow and balance sheet projections. Discuss the key assumptions underlying your projections and the risks that may impact your results. Provide a detailed analysis of the costs associated with starting and operating your agency, including start-up costs, ongoing expenses, and financing needs.

Conclusion In conclusion, a well-crafted business plan is essential for starting a successful nurse staffing agency. It provides a roadmap for your agency’s growth and helps you stay focused on your goals. By following these key steps, you can start your healthcare staffing agency with confidence and set yourself up for success in this growing industry.

Now…Let’s Make This Real.

Staffingpreneurs Academy helps nurses start a nurse staffing agency

In the next section of this article, we will be providing an example of a real 7-Figure profitable nurse niche’ staffing agency business plan. This example will give you an idea of how to structure and present your own business plan, and provide valuable insights into the key components that make up a successful nurse staffing agency business. By reviewing this example, you will gain a better understanding of what it takes to build a profitable and sustainable 7-figure business in the nurse staffing industry. Let’s dive in…

Executive Summary:

Your Business Name Here is a nurse staffing agency that aims to provide quality staffing services to healthcare facilities in the United States. The company will be headquartered in [Location], and will be launched with a capital investment of $1,000,000. The company’s primary objective is to provide a reliable and efficient staffing solution for healthcare facilities, while also offering a fair and reasonable compensation package to its employees.

Market Analysis:

The demand for nurses in the United States is growing at a rapid pace due to an aging population and an increase in chronic illnesses. According to the Bureau of Labor Statistics, the employment of registered nurses is projected to grow by 7% from 2019 to 2029, faster than the average for all occupations. Additionally, the COVID-19 pandemic has increased the demand for healthcare workers, particularly nurses.

Our target market will include healthcare facilities such as hospitals, nursing homes, clinics, and private practices. We will focus on building long-term relationships with our clients by providing excellent customer service, flexible staffing options, and competitive pricing.

Marketing and Sales Strategy:

Our marketing and sales strategy will include a combination of online and offline methods. We will create a professional website that showcases our services and includes client testimonials. We will also utilize social media platforms such as LinkedIn and Facebook to reach potential clients and establish a strong online presence.

In addition, we will attend industry conferences and events to network with potential clients and establish relationships with key decision-makers. We will also create brochures and other marketing materials to distribute at these events and to potential clients.

Financial Projections:

Your Business Name Here expects to generate $5m in revenue during its first year in operation. This revenue will come from staffing services provided to healthcare facilities. We anticipate an average profit margin of 15% on these services.

Our initial start-up costs will include office space rental, equipment, staff salaries, marketing, and legal fees. We anticipate these costs to be approximately $500,000.

During our first year of operation, we plan to hire five full-time employees to assist with staffing, marketing, and administrative tasks. These employees will be compensated at market rates and will receive benefits such as health insurance, paid time off, and retirement plans.

Conclusion:

Your Business Name Here has a strong business plan that is poised to take advantage of the growing demand for healthcare staffing services in the United States. With a well-crafted marketing and sales strategy, a focus on customer service, and a talented team of employees, we believe that we can meet the needs of our clients while also generating a healthy profit. We look forward to launching our business and serving the healthcare community.

Recruitment & Staffing As A Business

nursing agency business plan example

Staffingpreneurs Academy is the number one learning space and community providing the most comprehensive program for validating, creating, launching and scaling your very own profitable niche recruitment and staffing business. Staffingpreneurs Academy is the only implementation program of its kind that not only shows you exactly.

How to set up and launch your niche recruitment and staffing business like a pro, but also how to get it up, how to get it running, how to generate revenue, how to earn a profit every month, right, all while putting people to work and helping employers build and sustained.

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nursing agency business plan example

UK Small Business Startups and Funding

  • Business Type
  • Business Plan for Nursing Agency

Nursing Agency Small Business Idea and Business Plan

Starting your own small business in the UK isn’t easy but having a properly developed business plan will help you achieve success.

To start a Nursing Agency business in the UK, take the time and explain the idea via a business plan.

Understanding all of the aspects of the business idea will be the key to getting the Nursing Agency business running like a well-oiled machine. The business plan you develop will help you organize the elements needed into a strategy that you can actually use to startup, by paving a clear road map as to what you need to follow for the lifespan of your business.

Starting a Nursing Agency business isn’t easy, but when done right, it can lead to a lot of success.

To help you get started, you can use the free business plan builder tool to develop your own Nursing Agency business plan.

The business plan template is very easy to use, is interactive and will quickly and easily help you create your business plan just by answering the needed questions about your small business idea.

Create your own Nursing Agency business plan for free using the Business Plan Builder

The free business plan template builder is divided into a few easy to follow steps.

The free business plan builder template is provided by UKStartups.org to help you develop your own business plan. For step by step guidance, see the 5 steps below.

Once completed, the result will be a clean, professional plan that will help you start your own Nursing Agency small business in the UK.

When you have completed your Nursing Agency business plan, the next step will be to find available funding that will help, or to speak with a funding adviser who will assist you each step of the way to securing the needed funds to make your Nursing Agency business startup.

If you are looking to limit your startup costs when starting up a Nursing Agency small business in the UK, this free business plan builder tool will be it.

Starting a Nursing Agency business is only one of the ways others have used this free business plan tool. There are hundreds of different ideas you can start, and if you need guidance, do reach out to a UKStartups expert to get the needed assistance and guidance.

Step 1. Your business information

To develop a proper Nursing Agency business plan with the free business plan builder template, it is important to answer each of the questions about your business to the best of your abilities.

What is your business? What are the products/services you provide? Who are your customers? What are your goals…etc?

Having a clear explanation will help you create a in-depth business plan that you can actually use to start the Nursing Agency business and to apply for needed funding to cover your startup costs.

Step 2. Projecting your revenues/income

The Nursing Agency industry can have great results. Planning and projecting the financial figures to approximate what you will make each year is crucial to building a strong business plan.

What do you think your business will make from each of its products/services? Simply list your products/services, enter the appropriate financial figures (costs and expenses).

If you don’t have the figures, in many cases it is recommended to do a a bit more research on other Nursing Agency businesses locally and within your own region to get an idea of potential revenue. You can do your best to estimate the figures and growth potential.

If you need assistance in projecting, you can always contact UK Startups funding experts for the help.

Step 3. Your business market

As a Nursing Agency business, having a clear explanation of the market and industry that you are in will help you plan for the figure and will ensure you can take the business to the next level.

Explain your location of business, share specifics about your customers, showcase your competition and explain the advantages you have over your competition.

Step 4. The future plan

Starting your own Nursing Agency business and getting it off the ground is important to you.

No matter if you’re planning on applying for government funding for your Nursing Agency business or not, it is important to plan out the future and provide an explanation of how you will grow the business. This means explaining your marketing plan, your sales strategy and clearly outlining a growth plan for the next few years.

Be sure to break this down step by step to show how you intend on making sure your Nursing Agency business can grow each year.

Keep in mind that often business plans are focused on key people. Be sure to discuss yourself, your role and any other key figures in the business as well.

Step 5. The financials

In the end, it all comes down to the financials. If you are seeking funding, or not – the business plan you develop needs to have clearly defined financials or projections. The business plan builder tool makes it easy to develop your financial charts by simply entering your expected revenues per month and year. If you don’t have the figures as it’s a new business be sure to project the figures based on your expectations. If you need help with this, ask the UK Startups experts .

A clear breakdown of your funding needs is also recommended in case you are seeking funding and this free business plan template will help you with exactly that. When developing your Nursing Agency business plan using this free template, the above 5 steps are recommended in order to succeed. While there are other key points that will assist you in starting your business, finding funding...etc, the free template will help put you on the right path

Be sure to request a professional to review your business plan , to answer any questions you may have and to help you with the funding search once you’ve done the initial free template. You can request this directly via UKStartups.org and through the Small Business Startup Platform as a member.

If starting a Nursing Agency business is just one of your ideas, perhaps considering other options, here are some popular small business’s others have chosen to startup

  • Cable Company
  • Industrial Building
  • Tropical Fish Store
  • Employment Center
  • State Government Office

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COMMENTS

  1. Nurse Staffing Agency Business Plan [Sample Template]

    A nurse staffing agency business, also known as a nursing agency or healthcare staffing agency, is a company that connects healthcare facilities such as hospitals, nursing homes, clinics, and other medical facilities with qualified nurses and other healthcare professionals on a temporary or permanent basis.

  2. How To Write A Nurse Staffing Agency Business Plan + Template

    The executive summary of a nurse staffing agency business plan is a one- to two-page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan. Start with a one-line description of your nurse staffing agency. Provide a short summary of the key points in each ...

  3. The Ultimate 7-Figure Nurse Staffing Agency Business Plan Nurse

    This example will give you an idea of how to structure and present your own business plan, and provide valuable insights into the key components that make up a successful nurse staffing agency business. By reviewing this example, you will gain a better understanding of what it takes to build a profitable and sustainable 7-figure business in the ...

  4. How to Start a Nurse Staffing Agency

    Step 8: Apply for Nurse Staffing Agency Licenses and Permits. Starting a nurse staffing agency business requires obtaining a number of licenses and permits from local, state, and federal governments. Some states require nurse staffing agencies to have a medical agency license. Check with your state for requirements.

  5. Nursing Agency Start Up Guide, Business Plan, Forms, & Templates

    Our Nursing Agency Start Up Package is an all-inclusive package that provides everything you need to start a successful nursing agency. Get the best business plan guide, comprehensive nursing agency business plan sample, comprehensive guide to market research for new and established businesses, revenue/expense calculators, and forms, templates ...

  6. How To Start a Nursing Staffing Agency: The Startup Guide

    Forming a startup business plan is a must. This allows you to visualize your company goals, organize your thoughts and plan your finances. Having a plan allows you to stay focused on what's important and prepare for challenges that may arise. It's also a great way to present your business to other companies and the public.

  7. Starting a Nursing Agency Business Steps & Plan

    Here are some simple steps to consider on how to start a successful nursing agency business. 1. Consider whether you will start your own nursing agency business or become part of a franchise. If you are starting your own nursing agency business or want to just work for yourself, purchase our Nursing Agency Business Start up Package. 2.

  8. How to Start a Nursing Agency

    Open for Business. 1. Choose the Name for Your Nursing Agency. The first step to starting a nursing agency is to choose your business' name. This is a very important choice since your company name is your brand and will last for the lifetime of your business. Ideally you choose a name that is meaningful and memorable.

  9. How to Write Nurse Staffing Agency Business Plan? Guide & Template

    A healthcare or nursing staffing agency is among the most profitable staffing business models, with slim employee overhead yet sizable bill rates for in-demand specialties like ICU, ER, PACU and ...

  10. Nursing Agency Business Plans

    For Nursing Agencies, one maybe the Department of Health, Secretary of State, and Department of Labor, as well as tax requirements agencies. Do not rely on second hand information. There are forms to be completed that you only the one will know about your business, and usually must be signed by the owners. Keep at least 6 years of record.

  11. Nursing Agency Business Start Up Package

    This comprehensive nursing agency business start up guide, business plan samples, business plan guides, forms, and template package offers information and an array of tools, especially designed for delivering nursing agency support services. If you are uncertain if nursing agency business is for you, it will help you make that decision.

  12. Nursing Agency Business Plan

    Pro Business Plans is a team of professional researchers, writers, designers, and financial. analysts. Speak with an advisor today. GET QUOTE. Speak with Sales (646) 866-7619. This article provides information on what is included in a nursing agency business plan and how it is typically structured.

  13. Staffing Agency Business Plan Template [Updated 2024]

    How to Write a Staffing Agency Business Plan. Below are links to each section of your staffing agency business plan template: 1. Executive Summary. 2. Company Overview. 3. Industry Analysis. 4.

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    A nursing business plan should also be created as flexible as possible to fit in the business's needs, plans, or goals. To create an effective business plan, the following essential elements must be included. 1. Executive Summary. A nursing business plan executive summary provides an overview or a background of what the nursing business is ...

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    According to available data, the global market for private nursing services was valued at $415.7 billion in 2021 and is predicted to reach $848.7 billion by 2031, growing at a 7.5% CAGR between 2022 and 2031. Private nursing services are provided by nurses who hold a Licensed Practical Nurse (LPN) or Registered Nurse (RN) license.

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    Includes the STANDARD NURSING AGENCY PACKAGE & NON MEDICAL AND MEDICAL HOME HEALTH PACKAGE. Includes Forms & Contract Agreements. Includes unlimited consultation for 3 months. Includes Website Development. Includes 1 year hosting. Includes 1 year access of RN's, LPN/LVN, and CNA's. View Details.

  17. Starting a Nursing Agency Business by NursingAgencyTemplates.com

    Our Nursing Agency Start up Guide, business plan sample, manuals, templates, forms, and documents will help and guide you in starting or improving your nursing agency business. ... The information provided in the guide and the sample business plan made the start-up process effortless. I highly recommend the start-up guide and all their forms ...

  18. How to start a Nursing Agency

    You don't need to register with the CQC to run a Nursing Agency. You don't have to be a Registered Nurse or have a specific qualification. You don't need special software to manage the business. At a later stage, when you are making money and have over 20-30 staff, it is something that you can consider.

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    Nurses working in pharmaceutical or medical sales must be experts at networking, communication, sales, and marketing. This business idea for nurses offers you the opportunity to grow your network independently and develop your sales skills. 15. Nurse Health Tutor.

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    Potential Earnings: As one of the most profitable small business ideas for nurses, you can make between $100,000 and $400,000 annually as a speaker. However, most nurse speakers have a more modest income, charging between $250 and $4000 per engagement.

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  22. The Ultimate 7-Figure Nurse Staffing Agency Business Plan Nurse

    In the next section of this article, we will be providing an example of a real 7-Figure profitable nurse niche' staffing agency business plan. This example will give you an idea of how to structure and present your own business plan, and provide valuable insights into the key components that make up a successful nurse staffing agency business.

  23. Nursing Agency Small Business Idea and Business Plan

    Having a clear explanation will help you create a in-depth business plan that you can actually use to start the Nursing Agency business and to apply for needed funding to cover your startup costs. Step 2. Projecting your revenues/income. The Nursing Agency industry can have great results.