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How To Write a Nurse Staffing Agency Business Plan + Template

Creating a business plan is essential for any business, but it can be especially helpful for a nurse staffing agency that wants to improve its strategy or raise funding.

A well-crafted business plan not only outlines the vision for your company but also documents a step-by-step roadmap of how you are going to accomplish it. In order to create an effective business plan, you must first understand the components that are essential to its success.

This article provides an overview of the key elements that every nurse staffing agency owner should include in their business plan.

Download the Ultimate Staffing Agency Business Plan Template

What is a Nurse Staffing Agency Business Plan?

A nurse staffing agency business plan is a formal written document that describes your company’s business strategy and its feasibility. It documents the reasons you will be successful, areas of competitive advantage, and information about your team members. Your nurse staffing agency business plan is a key document that will convince investors and lenders (if needed) that you are positioned to become a successful venture.

Why Create a Nurse Staffing Agency Business Plan?

A nurse staffing agency business plan is required for banks and investors. The document is a clear and concise guide of your business idea and the steps you will take to make it profitable.

Entrepreneurs looking to get involved in staffing agencies can also use this as a roadmap when starting their new company or venture, especially if they are inexperienced in starting a business.

Writing an Effective Nurse Staffing Agency Business Plan

The following are the key components of a successful nurse staffing agency business plan:

Executive Summary

The executive summary of a nurse staffing agency business plan is a one- to two-page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan.

  • Start with a one-line description of your nurse staffing agency  
  • Provide a short summary of the key points in each section of your business plan, which includes information about your company’s management team, industry analysis, competitive analysis, and financial forecast among others.

Company Description

This section should include a brief history of your healthcare staffing agency. Include a short description of how your company started, and provide a timeline of milestones your company has achieved.

If you are just starting your nurse staffing agency , you may not have a long company history. Instead, you can include information about your professional experience in this industry and how and why you conceived your new venture. If you have worked for a similar company before or have been involved in an entrepreneurial venture before starting your nurse staffing firm, mention this.

You will also include information about your chosen nurse staffing agency business model and how, if applicable, it is different from other companies in your industry.

Industry Analysis

The industry or market analysis is an important component of a nurse staffing agency’s business plan. Conduct thorough market research to determine industry trends and document the size of your market. 

Questions to answer include:

  • What part of the healthcare industry are you targeting?
  • How big is the market?
  • What trends are happening in the industry right now (and if applicable, how do these trends support the success of your company)?

You should also include sources for the information you provide, such as published research reports and expert opinions.

Customer Analysis

This section should include a list of your target audience(s) with demographic and psychographic profiles (e.g., age, gender, income level, profession, job titles, interests). You will need to provide a profile of each customer segment separately, including their needs and wants.

For example, a nurse staffing agency business’ customers may include:

  • Private practices
  • Nursing homes

You can include information about how your customers make the decision to buy from you as well as what keeps them buying from you.

Develop a strategy for targeting those customers who are most likely to buy from you, as well as those that might be influenced to buy your products or nurse staffing services with the right marketing.

Competitive Analysis

The competitive analysis helps you determine how your product or service will be different from competitors, and what your unique selling proposition (USP) might be that will set you apart in this industry.

For each competitor, list their strengths and weaknesses. Next, determine your areas of competitive differentiation and/or advantage; that is, in what ways are you different from and ideally better than your competitors.

Marketing Plan

This part of the business plan is where you determine and document your marketing plan. . Your plan should be clearly laid out, including the following 4 Ps.

  • Product/Service : Detail your product/service offerings here. Document their features and benefits.
  • Price : Document your pricing strategy here. In addition to stating the prices for your products/services, mention how your pricing compares to your competition.
  • Place : Where will your customers find you? What channels of distribution (e.g., partnerships) will you use to reach them if applicable?
  • Promotion : How will you reach your target customers? For example, you may use social media, write blog posts, create an email marketing campaign, use pay-per-click advertising, or launch a direct mail campaign. Of course, you may also promote your nurse staffing agency business via word-of-mouth or a referral program.

Operations Plan

This part of your nurse staffing agency business plan should include the following information:

  • How will you deliver your product/service to customers? For example, will you do it in person or over the phone only?
  • What infrastructure, equipment, and resources are needed to operate successfully? How can you meet those requirements within budget constraints?

The operations plan is where you also need to include your company’s business policies. You will want to establish policies related to everything from customer service to pricing, to the overall brand image you are trying to present.

Finally, and most importantly, in your Operations Plan, you will lay out the milestones your company hopes to achieve within the next five years. Create a chart that shows the key milestone(s) you hope to achieve each quarter for the next four quarters, and then each year for the following four years. Examples of milestones for a nurse staffing agency include reaching $X in sales. Other examples include adding new staff, reaching a certain number of customers, maintaining a retention threshold, or launching a new service.

Management Team

List your team members including their names and titles, as well as their expertise and experience relevant to healthcare staffing. Include brief biography sketches for each team member.

Particularly if you are seeking funding, the goal of this section is to convince investors and lenders that your team has the expertise and experience to execute your plan. If you are missing key team members, document the roles and responsibilities you plan to hire for in the future.

Financial Plan

Here you will include a summary of your complete and detailed financial plan (your full financial projections go in the Appendix). 

This includes the following three financial statements:

Income Statement

Your income statement should include:

  • Revenue : how much revenue you generate.
  • Cost of Goods Sold : These are your direct costs associated with generating revenue. This includes labor costs, as well as the cost of any equipment and supplies used to deliver the product/service offering.
  • Net Income (or loss) : Once expenses and revenue are totaled and deducted from each other, this is the net income or loss

Sample Income Statement for a Startup Nurse Staffing Agency

Balance sheet.

Include a balance sheet that shows your assets, liabilities, and equity. Your balance sheet should include:

  • Assets : All of the things you own (including cash).
  • Liabilities : This is what you owe against your company’s assets, such as accounts payable or loans.
  • Equity : The worth of your business after all liabilities and assets are totaled and deducted from each other.

Sample Balance Sheet for a Startup Nurse Staffing Agency

Cash flow statement.

Include a cash flow statement showing how much cash comes in, how much cash goes out and a net cash flow for each year. The cash flow statement should include:

  • investments

Below is a sample of a projected cash flow statement for a startup nurse staffing agency .

Sample Cash Flow Statement for a Startup Nurse Staffing Agency

You will also want to include an appendix section which will include:

  • Your complete financial projections
  • A complete list of your company’s business policies and procedures related to the rest of the business plan (marketing, operations, etc.)
  • Any other documentation which supports what you included in the body of your business plan.

Plan for Success

Writing a good business plan gives you the advantage of being fully prepared to launch and/or grow your nurse staffing agency company. It not only outlines your business vision but also provides a step-by-step process of how you are going to accomplish it.

A well-written business plan is an essential tool for any startup nurse staffing agency. It not only lays out your business vision but also provides a step-by-step process of how you are going to accomplish it. The business plan can help to attract investors.  

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Nurse Staffing Agency

Back to All Business Ideas

How to Start a Nurse Staffing Agency

Written by: Carolyn Young

Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.

Edited by: David Lepeska

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

Published on April 11, 2022 Updated on March 13, 2024

How to Start a Nurse Staffing Agency

Investment range

$3,550 - $10,100

Revenue potential

$80,000 - $400,000 p.a.

Time to build

1 – 3 months

Profit potential

$56,000 - $120,000 p.a.

Industry trend

Have you heard about the shortage of nurses in the US? It’s now reached record levels and become a full-blown crisis, as severely under-staffed hospitals continue to struggle with Covid hospitalizations. But you can be part of the solution by starting your own nursing agency and making a good living while providing reliable, much-needed nurses to area hospitals and clinics. The healthcare recruitment industry has nearly doubled in the last decade as a result of staff shortages, which means the opportunity is there. Whether you have a medical background or not, you could operate your agency from home for a small investment and start helping save lives. 

But before you start making calls, it’s crucial that you understand how to start a business. Fortunately, you can do all your homework by reading this step-by-step guide, which will put you on the road to running a successful nurse staffing agency. 

Looking to register your business? A limited liability company (LLC) is the best legal structure for new businesses because it is fast and simple.

Form your business immediately using ZenBusiness LLC formation service or hire one of the Best LLC Services .

Step 1: Decide if the Business Is Right for You

Pros and cons.

Starting a nurse staffing agency has pros and cons to consider before deciding if it’s right for you. 

  • Rewarding – Help save lives and fix a serious social crisis
  • Flexibility – No office necessary, work from home
  • Good Money – Make a nice living on commission
  • Time to Start – It will take time and work to build a reputation
  • Crowded Market – Compete with large, established staffing agencies

Nurse staffing industry trends

Industry size and growth.

  • Industry size and past growth – The US healthcare recruitment agency industry is worth $25.8 billion in 2022 after steady 4.4% growth the last five years. The industry has nearly doubled in the last decade.(( )) 
  • Growth forecast – The US healthcare recruitment agency industry is expected to grow more than 6% in 2022. 
  • Number of businesses – In 2022, 3,182 healthcare recruitment agencies were operating in the US.(( ))
  • Number of people employed – In 2022, the US healthcare recruitment agency industry employs 347,403 people.(( )) 

nurse staffing industry size and growth

Trends and challenges

Trends in the nurse staffing agency industry include:

  • Most healthcare staffing agencies have begun technology and automation to improve process efficiencies, such as database mining to find nursing candidates, which is obviously faster than a manual process. 
  • Pre-credentialing is an increasingly common practice that aims to quickly narrow down fields of candidates and speed up the recruiting process.

Challenges in the nurse staffing agency industry include:

  • Driven by the pandemic, nurse burnout is causing many nurses to seek other professions , making nurse shortages even larger.
  • The rising cost of skilled nurses may drive some healthcare facilities to move away from staffing agencies to eliminate the extra cost. They will instead go back to handling the recruiting process internally, which is likely to take longer and result in inferior health care.

nurse staffing industry Trends and Challenges

Demand hotspots

  • Most popular states – The most popular states for nurse recruiters are Washington, California, and Pennsylvania.(( ))
  • Least popular states – The least popular states for nurse recruiters are Ohio, Mississippi, and Kentucky. 

nurse staffing industry demand hotspots

What kind of people work in nurse staffing agencies?

  • Gender – 73.7% of nurse recruiters are female, while 22.1% are male.(( ))
  • Average level of education – The average nurse recruiter has a bachelor’s degree.
  • Average age – The average nurse recruiter in the US is 41 years old.

nurse staffing industry demographics

How much does it cost to start a nurse staffing agency business?

Startup costs for a nurse staffing agency range from $3,500 to $10,000. Costs include a website, software, and nurse and healthcare facility databases. 

How much can you earn from a nurse staffing agency business?

Generally, the nurse staffing agency fee is 25% of the nurse’s first-year salary. Your profit margin when you’re working at home should be about 70%.

In your first year or two, you could work from home and place 8 nurses in a year, each with a $40,000 contract, you’ll be bringing in $80,000 in annual revenue. This would mean $56,000 in profit, assuming that 70% margin. As you increase your networking and contacts, you could do 40 placements a year. At this stage, you’d rent a commercial space and hire staff, reducing your profit margin to 30%. With annual revenue of $400,000, you’d make an impressive profit of $120,000.

nurse staffing agency earnings forecast

What barriers to entry are there?

There are a few barriers to entry for a nurse staffing agency. Your biggest challenges will be:

  • The networking and sales skills necessary to get contracts
  • The competition from established agencies

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Step 2: hone your idea.

Now that you know what’s involved in starting a nurse staffing agency, it’s a good idea to hone your concept in preparation to enter a competitive market. 

Market research will give you the upper hand, even if you’re already positive that you have a perfect product or service. Conducting market research is important, because it can help you understand your customers better, who your competitors are, and your business landscape.

Why? Identify an opportunity

Research nurse staffing agencies in your area to examine their services, price points, and customer reviews. You’re looking for a market gap to fill. For instance, maybe the local market is missing a travel nurse staffing agency, an agency that recruits certified nursing assistants, or a temporary nursing agency. 

nursing agency business plan example

You might consider targeting a niche market by specializing in a certain aspect of your industry, such as travel nursing or home nursing.

This could jumpstart your word-of-mouth marketing and attract clients right away. 

What? Determine your products or services

Your services will be very straightforward. You’ll connect nursing candidates with health care facilities. You can specialize in certain types of nursing or work with all types. 

How much should you charge for nurse staffing agency services?

Generally, the fee is 25% of the nurse’s first-year salary. Your profit margin when working by yourself should be about 70%.

Once you know your costs, you can use this Step By Step profit margin calculator to determine your mark-up and final price points. Remember, the prices you use at launch should be subject to change if warranted by the market.

Who? Identify your target market

Your target market will be nurses, hospitals and clinics, and healthcare organizations. You can find all of these on LinkedIn, and you can also find many nursing groups to connect with on Facebook. It’s also a good idea to buy access to the leading nurse and healthcare facility databases and reach out to those in your area. NurseRecuiter is a good place to start.

Where? Choose your business premises

In the early stages, you may want to run your business from home to keep costs low. But as your business grows, you’ll likely need to hire workers for various roles and may need to rent out an office. You can find commercial space to rent in your area on sites such as Craigslist , Crexi , and Instant Offices .

When choosing a commercial space, you may want to follow these rules of thumb:

  • Central location accessible via public transport
  • Ventilated and spacious, with good natural light
  • Flexible lease that can be extended as your business grows
  • Ready-to-use space with no major renovations or repairs needed

nurse staffing agency idea rating

Step 3: Brainstorm a Staffing Agency Name

Your business name is your business identity, so choose one that encapsulates your objectives, services, and mission in just a few words. You probably want a name that’s short and easy to remember, since much of your business, and your initial business in particular, will come from word-of-mouth referrals.

Here are some ideas for brainstorming your business name:

  • Short, unique, and catchy names tend to stand out
  • Names that are easy to say and spell tend to do better 
  • Name should be relevant to your product or service offerings
  • Ask around — family, friends, colleagues, social media — for suggestions
  • Including keywords, such as “nurse staffing” or “healthcare staffing”, boosts SEO
  • Name should allow for expansion, for ex: “Synergy Staffing Solutions” over “TechTalent Solutions”
  • Avoid location-based names that might hinder future expansion
  • Use online tools like the Step by Step Business Name Generator . Just type in a few keywords and hit “generate” and you’ll have dozens of suggestions at your fingertips.

Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these. 

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Finally, make your choice among the names that pass this screening and go ahead with domain registration and social media account creation. Your business name is one of the key differentiators that sets your business apart. Once you pick your company name, and start with the branding, it is hard to change the business name. Therefore, it’s important to carefully consider your choice before you start a business entity.

Step 4: Create a Nurse Staffing Agency Business Plan

Every business needs a plan. This will function as a guidebook to take your startup through the launch process and maintain focus on your key goals. A business plan also enables potential partners and investors to better understand your company and its vision:

  • Executive Summary: A brief summary of the nurse staffing agency business plan, highlighting its key points and objectives.
  • Business Overview: A concise description of the nurse staffing agency, including its mission, vision, and core values.
  • Product and Services: An outline of the specific services the agency will provide, such as nurse placement, staffing solutions, and related offerings.
  • Market Analysis: An examination of the healthcare industry and the demand for nurse staffing services, including market trends and potential growth.
  • Competitive Analysis: An assessment of the agency’s competitors in the nurse staffing market, highlighting their strengths and weaknesses.
  • Sales and Marketing: A plan for promoting the agency’s services and acquiring clients, including sales strategies and marketing channels.
  • Management Team: An introduction to the key individuals leading the agency, their qualifications, and their roles.
  • Operations Plan: Details on how the agency will operate, including staffing procedures, technology systems, and day-to-day activities.
  • Financial Plan: Projections of the agency’s financial performance, including income statements, cash flow, and balance sheets.
  • Appendix: Supplementary materials, such as resumes, legal documents, and any additional information supporting the business plan.

what to include in a business plan

If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist to create a top-notch business plan for you.

Step 5: Register Your Business

Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.

Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business! 

Choose where to register your company

Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you’re planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to nurse staffing agencies. 

If you’re willing to move, you could really maximize your business! Keep in mind, it’s relatively easy to transfer your business to another state. 

Choose your business structure

Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your nurse staffing agency will shape your taxes, personal liability, and business registration requirements, so choose wisely. 

Here are the main options:

  • Sole Proprietorship – The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
  • General Partnership – Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
  • Limited Liability Company (LLC) – Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.
  • C Corp – Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation.
  • S Corp – An S-Corporation refers to the tax classification of the business but is not a business entity. An S-Corp can be either a corporation or an LLC , which just need to elect to be an S-Corp for tax status. In an S-Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.

types of business structures

We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization , and answer any questions you might have.

Form Your LLC

Choose Your State

We recommend ZenBusiness as the Best LLC Service for 2023

nursing agency business plan example

Step 6: Register for Taxes

The final step before you’re able to pay taxes is getting an Employer Identification Number , or EIN. You can file for your EIN online or by mail or fax: visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN. 

Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.

nursing agency business plan example

The IRS website also offers a  tax-payers checklist , and taxes can be filed online.

It is important to consult an accountant or other professional to help you with your taxes to ensure you’re completing them correctly.

Step 7: Fund your Business

Securing financing is your next step and there are plenty of ways to raise capital:

  • Bank loans: This is the most common method but getting approved requires a rock-solid business plan and strong credit history.
  • SBA-guaranteed loans: The Small Business Administration can act as guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan .
  • Government grants: A handful of financial assistance programs help fund entrepreneurs. Visit to learn which might work for you.
  • Friends and Family: Reach out to friends and family to provide a business loan or investment in your concept. It’s a good idea to have legal advice when doing so because SEC regulations apply.
  • Crowdfunding: Websites like Kickstarter and Indiegogo offer an increasingly popular low-risk option, in which donors fund your vision. Entrepreneurial crowdfunding sites like Fundable and WeFunder enable multiple investors to fund your business.
  • Personal: Self-fund your business via your savings or the sale of property or other assets.

Bank and SBA loans are probably the best option, other than friends and family, for funding a nurse staffing agency business. You might also try crowdfunding if you have an innovative concept. 

types of business financing

Step 8: Apply for Nurse Staffing Agency Licenses and Permits

Starting a nurse staffing agency business requires obtaining a number of licenses and permits from local, state, and federal governments. Some states require nurse staffing agencies to have a medical agency license. Check with your state for requirements. 

Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration ( OSHA ), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits. 

You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more. 

You could also check this SBA guide for your state’s requirements, but we recommend using MyCorporation’s Business License Compliance Package . They will research the exact forms you need for your business and state and provide them to ensure you’re fully compliant.

This is not a step to be taken lightly, as failing to comply with legal requirements can result in hefty penalties.

If you feel overwhelmed by this step or don’t know how to begin, it might be a good idea to hire a professional to help you check all the legal boxes.

Step 9: Open a Business Bank Account

Before you start making money, you’ll need a place to keep it, and that requires opening a bank account .

Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your nurse staffing agency business as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.

Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account. 

Step 10: Get Business Insurance

Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.

Here are some types of insurance to consider:

  • General liability: The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
  • Business Property: Provides coverage for your equipment and supplies.
  • Equipment Breakdown Insurance: Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
  • Worker’s compensation: Provides compensation to employees injured on the job.
  • Property: Covers your physical space, whether it is a cart, storefront, or office.
  • Commercial auto: Protection for your company-owned vehicle.
  • Professional liability: Protects against claims from a client who says they suffered a loss due to an error or omission in your work.
  • Business owner’s policy (BOP): This is an insurance plan that acts as an all-in-one insurance policy, a combination of the above insurance types.

types of business insurance

Step 11: Prepare to Launch

As opening day nears, prepare for launch by reviewing and improving some key elements of your business. 

Essential software and tools

Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks. 

You may want to use industry-specific software, such as ABILITY , Bullhorn , Akken , to manage candidate information, job openings, billings, and payments. 

  • Popular web-based accounting programs for smaller businesses include Quickbooks , Freshbooks , and Xero . 
  • If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences for filing incorrect tax documents can be harsh, so accuracy is crucial. 

Develop your website

Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism.

You can create your own website using services like WordPress, Wix, or Squarespace . This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech-savvy, you can hire a web designer or developer to create a custom website for your business.

They are unlikely to find your website, however, unless you follow Search Engine Optimization ( SEO ) practices. These are steps that help pages rank higher in the results of top search engines like Google. 

Launching a nurse staffing agency requires strategic marketing to stand out in a competitive healthcare staffing landscape. In addition to creating a website and networking, here are practical marketing strategies to boost your agency’s success:

  • Targeted Social Media Advertising: Leverage platforms like LinkedIn and Facebook to run targeted ads that specifically reach healthcare professionals, emphasizing the benefits of working with your agency, such as flexible schedules, competitive pay, and career advancement opportunities.
  • Referral Programs: Implement a robust referral program for both nurses and clients, offering incentives for successful placements or bringing in new business. Word-of-mouth recommendations carry significant weight in the healthcare industry.
  • Specialized Training Partnerships: Establish partnerships with nursing schools and offer specialized training programs. This not only helps you tap into a fresh pool of talent but also positions your agency as a supporter of ongoing professional development.
  • Quality Content Marketing: Develop a content strategy that showcases your agency’s expertise in the healthcare staffing industry. Regularly publish blog posts, whitepapers, or case studies that address industry trends, challenges, and solutions, positioning your agency as a thought leader.
  • Community Engagement and Sponsorships: Actively participate in local healthcare events, conferences, and community outreach programs. Sponsorship of relevant events can enhance your agency’s visibility while demonstrating a commitment to the local healthcare community.
  • Utilize Online Reviews and Testimonials: Encourage satisfied clients and nurses to leave positive reviews on platforms like Google, Yelp, or industry-specific websites. Positive testimonials build trust and credibility, influencing potential clients and candidates.
  • Data-Driven Decision Making: Utilize data analytics to identify trends in the healthcare staffing market. This information can guide your marketing efforts, ensuring you target the right demographics and provide the services in highest demand.
  • Mobile-Friendly Campaigns: Optimize your marketing materials for mobile devices, as healthcare professionals often use smartphones and tablets. Ensure that your emails, website, and other content are easily accessible and navigable on mobile platforms.
  • Strategic Alliances with Healthcare Facilities: Establish partnerships with healthcare facilities, hospitals, and clinics. Collaborate on solutions to their staffing needs, creating a win-win situation and solidifying your agency as a reliable staffing partner.
  • Participate in Industry Associations: Join and actively participate in nursing and healthcare staffing associations. Networking within these communities can lead to valuable connections, insights, and partnerships that can propel your agency forward.

Focus on USPs

Unique selling propositions, or USPs, are the characteristics of a product or service that set it apart from the competition. Customers today are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your nurse staffing agency meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire. 

Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your nurse staffing agency business could be: 

  • Skilled nurses for your home healthcare agency
  • Reliable travel nurses for short or long-term contracts
  • Temporary registered nurses to meet your staffing shortages

unique selling proposition

You may not like to network or use personal connections for business gain. But your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running a nurse staffing agency business, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been working in nursing for years and can offer invaluable insight and industry connections. 

The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in nurse staffing. You’ll probably generate new customers or find companies with which you could establish a partnership. 

Step 12: Build Your Team

If you’re starting out small from a home office, you may not need any employees. But as your business grows, you will likely need workers to fill various roles. Potential positions for a nurse staffing agency business include:

  • Recruiters – recruit nurses for open positions
  • General Manager – scheduling, accounting
  • Marketing Lead – SEO strategies, social media

At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need. 

Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or You might also consider a premium recruitment option, such as advertising on Indeed , Glassdoor , or ZipRecruiter . Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent. 

Step 13: Run a Nurse Staffing Agency – Start Making Money!

Nurse staffing agencies can help solve a major social problem, and you can be a part of that solution, and make good money, by starting your own nurse staffing agency. You could get started for a small investment and run the business from home while gaining a real sense of fulfillment from your important work. What could be better than that? 

Now that you understand the business aspects, it’s time to pound the pavement and get your successful nurse staffing agency off the ground!

  • Nurse Staffing Agency Business FAQs

A nurse staffing agency can be very profitable. However, your real reward will come from knowing that you’re helping to solve the nurse shortage crisis that the U.S. is experiencing.

Generally, nurse staffing agencies get a fee of about 25% of the job contract that is signed for the nurse. The employer pays the fees.

Effective marketing strategies for a nurse staffing agency include building strong relationships with healthcare facilities, establishing an online presence and utilizing digital marketing, implementing referral programs, targeted advertising, and showcasing thought leadership through content marketing.

To expand a nurse staffing agency and reach more clients and markets, conduct market research to identify new areas of demand, develop strategic partnerships with relevant organizations, offer specialized services, expand recruitment efforts, and actively participate in trade shows and industry events.

To differentiate a nurse staffing agency from competitors, focus on providing exceptional customer service, offer customized staffing solutions, emphasize the quality and qualifications of your nursing staff, highlight unique value propositions such as technology integration or specialized training programs, and gather and showcase positive client testimonials.

A nurse staffing agency’s success is determined by factors such as building strong relationships with healthcare facilities and candidates, maintaining a reliable and qualified pool of nurses, effectively marketing services, providing excellent customer service, adapting to industry changes, having efficient operations and systems, and continuously striving for excellence in fulfilling client staffing needs.

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  • Decide if the Business Is Right for You
  • Hone Your Idea
  • Brainstorm a Staffing Agency Name
  • Create a Nurse Staffing Agency Business Plan
  • Register Your Business
  • Register for Taxes
  • Fund your Business
  • Apply for Nurse Staffing Agency Licenses and Permits
  • Open a Business Bank Account
  • Get Business Insurance
  • Prepare to Launch
  • Build Your Team
  • Run a Nurse Staffing Agency - Start Making Money!

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nursing agency business plan example

The Ultimate 7-Figure Nurse Staffing Agency Business Plan Nurse Staffingpreneurs

As the healthcare industry continues to grow and evolve, the demand for qualified and reliable staffing solutions is higher than ever. If you are considering starting a nurse staffing agency, it is essential to have a solid business plan in place to ensure your success. In this article, we will outline the key components of a nurse staffing agency business plan.

Staffingpreneurs Academy helps nurses start a nurse staffing agency

Executive Summary: The executive summary is the first section of your business plan and should provide a brief overview of your agency’s goals and services. You should discuss the current market conditions and why there is a demand for your services. Outline the unique selling points of your agency, such as a strong network of healthcare facilities, a comprehensive screening process, and a commitment to matching the right candidates with the right jobs.

Market Analysis:  Conduct a market analysis to determine the size and growth potential of the healthcare staffing industry, as well as to identify your target market and competition. Analyze the demand for healthcare staffing services in your area and the specialties that are most likely to use your services. Research the prices and services offered by your competitors and determine how you can differentiate yourself from them.

Organization and Management:  Describe the structure and ownership of your company, including the roles and responsibilities of key personnel. Discuss the experience and qualifications of your management team, as well as their plans for expanding the business. Outline the systems and processes you will use to ensure the smooth and efficient operation of your agency, including compliance with healthcare regulations and industry standards.

Service or Product Line: Describe the types of healthcare staffing services you will offer, such as temporary, temp-to-perm, direct placement, and payroll services. Discuss the benefits of these services to your clients and the unique features that set your agency apart from others. Outline the steps you will take to screen and select candidates, as well as to ensure their qualifications and licensure are up to date.

Marketing and Sales: Describe your marketing and sales strategies, including how you will generate leads, attract and retain clients, and promote your brand. Outline your pricing strategy, including any discounts or incentives you will offer to clients. Discuss the methods you will use to measure the effectiveness of your marketing and sales efforts and to make adjustments as needed.

Financial Projections:   Provide financial projections for the first three to five years of your agency’s operations, including revenue and expense projections, as well as cash flow and balance sheet projections. Discuss the key assumptions underlying your projections and the risks that may impact your results. Provide a detailed analysis of the costs associated with starting and operating your agency, including start-up costs, ongoing expenses, and financing needs.

Conclusion In conclusion, a well-crafted business plan is essential for starting a successful nurse staffing agency. It provides a roadmap for your agency’s growth and helps you stay focused on your goals. By following these key steps, you can start your healthcare staffing agency with confidence and set yourself up for success in this growing industry.

Now…Let’s Make This Real.

Staffingpreneurs Academy helps nurses start a nurse staffing agency

In the next section of this article, we will be providing an example of a real 7-Figure profitable nurse niche’ staffing agency business plan. This example will give you an idea of how to structure and present your own business plan, and provide valuable insights into the key components that make up a successful nurse staffing agency business. By reviewing this example, you will gain a better understanding of what it takes to build a profitable and sustainable 7-figure business in the nurse staffing industry. Let’s dive in…

Executive Summary:

Your Business Name Here is a nurse staffing agency that aims to provide quality staffing services to healthcare facilities in the United States. The company will be headquartered in [Location], and will be launched with a capital investment of $1,000,000. The company’s primary objective is to provide a reliable and efficient staffing solution for healthcare facilities, while also offering a fair and reasonable compensation package to its employees.

Market Analysis:

The demand for nurses in the United States is growing at a rapid pace due to an aging population and an increase in chronic illnesses. According to the Bureau of Labor Statistics, the employment of registered nurses is projected to grow by 7% from 2019 to 2029, faster than the average for all occupations. Additionally, the COVID-19 pandemic has increased the demand for healthcare workers, particularly nurses.

Our target market will include healthcare facilities such as hospitals, nursing homes, clinics, and private practices. We will focus on building long-term relationships with our clients by providing excellent customer service, flexible staffing options, and competitive pricing.

Marketing and Sales Strategy:

Our marketing and sales strategy will include a combination of online and offline methods. We will create a professional website that showcases our services and includes client testimonials. We will also utilize social media platforms such as LinkedIn and Facebook to reach potential clients and establish a strong online presence.

In addition, we will attend industry conferences and events to network with potential clients and establish relationships with key decision-makers. We will also create brochures and other marketing materials to distribute at these events and to potential clients.

Financial Projections:

Your Business Name Here expects to generate $5m in revenue during its first year in operation. This revenue will come from staffing services provided to healthcare facilities. We anticipate an average profit margin of 15% on these services.

Our initial start-up costs will include office space rental, equipment, staff salaries, marketing, and legal fees. We anticipate these costs to be approximately $500,000.

During our first year of operation, we plan to hire five full-time employees to assist with staffing, marketing, and administrative tasks. These employees will be compensated at market rates and will receive benefits such as health insurance, paid time off, and retirement plans.


Your Business Name Here has a strong business plan that is poised to take advantage of the growing demand for healthcare staffing services in the United States. With a well-crafted marketing and sales strategy, a focus on customer service, and a talented team of employees, we believe that we can meet the needs of our clients while also generating a healthy profit. We look forward to launching our business and serving the healthcare community.

Recruitment & Staffing As A Business

nursing agency business plan example

Staffingpreneurs Academy is the number one learning space and community providing the most comprehensive program for validating, creating, launching and scaling your very own profitable niche recruitment and staffing business. Staffingpreneurs Academy is the only implementation program of its kind that not only shows you exactly.

How to set up and launch your niche recruitment and staffing business like a pro, but also how to get it up, how to get it running, how to generate revenue, how to earn a profit every month, right, all while putting people to work and helping employers build and sustained.

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How to Start a Nursing Agency

start a nursing agency

Starting a nursing agency can be very profitable. With proper planning, execution and hard work, you can enjoy great success. Below you will learn the keys to launching a successful nursing agency.

Importantly, a critical step in starting a nursing agency is to complete your business plan. To help you out, you should download Growthink’s Ultimate Business Plan Template here .

Download our Ultimate Business Plan Template here

How to Start a Nurse Staffing Agency in 14 Steps

  • Choose the Name for Your Nursing Agency
  • Develop Your Nursing Agency Business Plan
  • Choose the Legal Structure for Your Nursing Agency
  • Secure Startup Funding for Your Nursing Agency (If Needed)
  • Secure a Location for Your Business
  • Register Your Nursing Agency with the IRS
  • Open a Business Bank Account
  • Get a Business Credit Card
  • Get the Required Business Licenses and Permits
  • Get Business Insurance for Your Nursing Agency
  • Buy or Lease the Right Nursing Agency Equipment
  • Develop Your Nursing Agency Marketing Materials
  • Purchase and Setup the Software Needed to Run Your Nursing Agency
  • Open for Business

1. Choose the Name for Your Nursing Agency

The first step to starting a nursing agency is to choose your business’ name.  

This is a very important choice since your company name is your brand and will last for the lifetime of your business. Ideally you choose a name that is meaningful and memorable. Here are some tips for choosing a name for your nursing agency:

  • Make sure the name is available . Check your desired name against trademark databases and your state’s list of registered business names to see if it’s available. Also check to see if a suitable domain name is available.
  • Keep it simple . The best names are usually ones that are easy to remember, pronounce and spell.
  • Think about marketing . Come up with a name that reflects the desired brand and/or focus of your nursing agency.

2. Develop Your Nursing Agency Business Plan

One of the most important steps in starting a nurse staffing agency is to develop your business plan. The process of creating your plan ensures that you fully understand your market and your business strategy. The plan also provides you with a roadmap to follow and if needed, to present to funding sources to raise capital for your business.

Your business plan should include the following sections:

  • Executive Summary – this section should summarize your entire business plan so readers can quickly understand the key details of your nursing agency.
  • Company Overview – this section tells the reader about the history of your nursing agency and what type of nursing agency you operate. For example, are you a staffing agency, home health care agency, hospice agency, or a travel nursing agency?
  • Industry Analysis – here you will document key information about the health care industry. Conduct market research and document how big the industry is and what trends are affecting it.
  • Customer Analysis – in this section, you will document who your ideal or target customers are and their demographics. For example, how old are they? Where do they live? What do they find important when purchasing services like the ones you will offer?
  • Competitive Analysis – here you will document the key direct and indirect competitors you will face and how you will build competitive advantage.
  • Marketing Plan – your marketing plan should address the 4Ps: Product, Price, Promotions and Place.
  • Product : Determine and document what products/services you will offer 
  • Prices : Document the prices of your products/services
  • Place : Where will your business be located and how will that location help you increase sales?
  • Promotions : What promotional methods will you use to attract customers to your nursing agency? For example, you might decide to use pay-per-click advertising, public relations, search engine optimization and/or social media marketing.
  • Operations Plan – here you will determine the key processes you will need to run your day-to-day operations. You will also determine your staffing needs. Finally, in this section of your plan, you will create a projected growth timeline showing the milestones you hope to achieve in the coming years.
  • Management Team – this section details the background of your company’s management team.
  • Financial Plan – finally, the financial plan answers questions including the following:
  • What startup costs will you incur?
  • How will your nursing agency make money?
  • What are your projected sales and expenses for the next five years?
  • Do you need to raise funding to launch your business?

Finish Your Business Plan Today!

3. choose the legal structure for your nursing agency.

Next you need to choose a legal structure for your nursing agency and register it and your business name with the Secretary of State in each state where you operate your business.

Below are the five most common legal structures:

1) Sole proprietorship

A sole proprietorship is a business entity in which the owner of the nursing agency and the business are the same legal person. The owner of a sole proprietorship is responsible for all debts and obligations of the business. There are no formalities required to establish a sole proprietorship, and it is easy to set up and operate. The main advantage of a sole proprietorship is that it is simple and inexpensive to establish. The main disadvantage is that the owner is liable for all debts and obligations of the business.

2) Partnerships

A partnership is a legal structure that is popular among small businesses. It is an agreement between two or more people who want to start a nursing agency together. The partners share in the profits and losses of the business. 

The advantages of a partnership are that it is easy to set up, and the partners share in the profits and losses of the business. The disadvantages of a partnership are that the partners are jointly liable for the debts of the business, and disagreements between partners can be difficult to resolve.

3) Limited Liability Company (LLC)

A limited liability company, or LLC, is a type of business entity that provides limited liability to its owners. This means that the owners of an LLC are not personally responsible for the debts and liabilities of the business. The advantages of an LLC for a nursing agency include flexibility in management, pass-through taxation (avoids double taxation as explained below), and limited personal liability. The disadvantages of an LLC include lack of availability in some states and self-employment taxes.

4) C Corporation

A C Corporation is a business entity that is separate from its owners. It has its own tax ID and can have shareholders. The main advantage of a C Corporation for a nursing agency is that it offers limited liability to its owners. This means that the owners are not personally responsible for the debts and liabilities of the business. The disadvantage is that C Corporations are subject to double taxation. This means that the corporation pays taxes on its profits, and the shareholders also pay taxes on their dividends.

5) S Corporation

An S Corporation is a type of corporation that provides its owners with limited liability protection and allows them to pass their business income through to their personal income tax returns, thus avoiding double taxation. There are several limitations on S Corporations including the number of shareholders they can have among others.

Once you register your nursing agency, your state will send you your official “Articles of Incorporation.” You will need this among other documentation when establishing your banking account (see below). We recommend that you consult an attorney in determining which legal structure is best suited for your company.

4. Secure Startup Funding for Your Nursing Agency (If Needed)

In developing your nursing agency business plan, you might have determined that you need to raise funding to launch your business. 

If so, the main sources of funding for a nursing agency to consider are personal savings, family and friends, credit card financing, bank loans, crowdfunding and angel investors. Angel investors are individuals who provide capital to early-stage businesses. Angel investors typically will invest in a nursing staffing agency that they believe has high potential for growth.

5. Secure a Location for Your Business

There are a few key things to consider when looking for a location for your nursing agency. First, you’ll need an area that is accessible and has a good transportation network. You’ll also want to make sure the area has a strong healthcare sector, as this will be a key market for your nursing agency. Finally, the area must be economically good with healthcare facilities, as this will ensure you have a strong customer base.

6. Register Your Nursing Agency with the IRS

Next, you need to register your business with the Internal Revenue Service (IRS) which will result in the IRS issuing you an Employer Identification Number (EIN).

Most banks will require you to have an EIN in order to open up an account. In addition, in order to hire qualified staff, you will need an EIN since that is how the IRS tracks your payroll tax payments.

Note that if you are a sole proprietor without employees, you generally do not need to get an EIN. Rather, you would use your social security number (instead of your EIN) as your taxpayer identification number.

7. Open a Business Bank Account

It is important to establish a bank account in your nursing agency’s name. This process is fairly simple and involves the following steps:

  • Identify and contact the bank you want to use
  • Gather and present the required documents (generally include your company’s Articles of Incorporation, driver’s license or passport, and proof of address)
  • Complete the bank’s application form and provide all relevant information
  • Meet with a banker to discuss your business needs and establish a relationship with them

8. Get a Business Credit Card

You should get a business credit card for your nursing agency to help you separate personal and business expenses.

You can either apply for a business credit card through your bank or apply for one through a credit card company.

When you’re applying for a business credit card, you’ll need to provide some information about your business. This includes the name of your business, the address of your business, and the type of business you’re running. You’ll also need to provide some information about yourself, including your name, Social Security number, and date of birth.

Once you’ve been approved for a business credit card, you’ll be able to use it to make purchases for your business. You can also use it to build your credit history which could be very important in securing loans and getting credit lines for your business in the future.

9. Get the Required Business Licenses and Permits

To start a nursing agency, you will need to obtain a business license and a nursing agency permit. You will also need to register with the state nursing board and comply with its regulations. You may need additional permits, depending on your state and local regulations.

10. Get Business Insurance for Your Nursing Agency

The type of insurance you need to operate a nursing agency depends on the services you offer.

Some business insurance policies you should consider for your nursing agency include:

  • General liability insurance : This covers accidents and injuries that occur on your property. It also covers damages caused by your employees or products.
  • Workers’ compensation insurance : If you have employees, this type of policy works with your general liability policy to protect against workplace injuries and accidents. It also covers medical expenses and lost wages.
  • Commercial property insurance : This covers damage to your property caused by fire, theft, or vandalism.
  • Business interruption insurance : This covers lost income and expenses if your business is forced to close due to a covered event.
  • Professional liability insurance : This protects your business against claims of professional negligence.

Find an insurance agent, tell them about your business and its needs, and they will recommend policies that fit those needs.

11. Buy or Lease the Right Nursing Agency Equipment

To start a nursing agency, you will need some basic equipment. This includes a computer, phone, and fax machine. You will also need medical supplies and a space to store them.

12. Develop Your Nursing Agency Marketing Materials

Marketing materials will be required to attract and retain customers to your nursing agency.

The key marketing materials you will need are as follows:

  • Logo : Spend some time developing a good logo for your nursing agency. Your logo will be printed on company stationery, business cards, marketing materials and so forth. The right logo can increase customer trust and awareness of your brand.
  • Website : Likewise, a professional nursing agency website provides potential clients with information about the services you offer, your company’s history, and contact information. Importantly, remember that the look and feel of your website will affect how customers perceive you.
  • Social Media Accounts : establish social media accounts in your company’s name. Accounts on Facebook, Twitter, LinkedIn and/or other social media networks will help customers and others find and interact with your nursing agency.

13. Purchase and Setup the Software Needed to Run Your Nursing Agency

The software needed to run a nursing business is typically a customer relationship management (CRM) system and a medical billing system. Other software that may be useful include an electronic health record system, inventory management system, and a payroll system.

14. Open for Business

You are now ready to open your nursing agency. If you followed the steps above, you should be in a great position to build a successful business and know everything you need about how to open a nursing agency and/or how to start a travel nurse agency. Below are answers to frequently asked questions that might further help you.

How to Finish Your Ultimate Business Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your nursing agency business plan?

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

How to Start a Nursing Agency FAQs

Is it hard to start a nursing agency.

No, it is not too hard to start a nursing agency provided you are familiar with the industry and have the required licenses and permits. You also need to make sure that you have a good business plan and marketing strategy.

How can I start a nursing agency with no experience?

There are many ways to launch a nursing agency with no experience. One way is to research the industry and learn about the different aspects of running a nursing agency. You can also reach out to others who have started their own health care agencies for advice and support. Additionally, you can seek out training or webinars by health care institutions or local healthcare facilities . Finally, be sure to have a solid business plan in place to help you navigate the early stages of your nursing agency. With careful planning and execution, you can start a successful nursing agency with no experience.

What type of nursing agency is most profitable?

There are many types of nursing agencies, but the most profitable type is the home health nursing agency. Home health staffing agencies provide agency nurses and certified nursing assistants   to visit patients in their homes, which allows for more personalized care. They also charge higher rates than other nursing agencies, making them a more lucrative business venture.

How much does it cost to start a nursing agency?

A nursing agency startup costs anywhere from $2,000 to $25,000. This includes the costs of setting up a business, licensing and insurance fees, and purchasing medical supplies.

What are the ongoing expenses for a nursing agency?

There are a few ongoing expenses for a nursing agency. One of the main expenses is the cost of hiring registered nurses. A nursing agency also needs to pay for office space, equipment, and other supplies. Finally, there are marketing expenses to promote its services.

How does a nursing agency make money?

Nursing agencies make money by charging a fee for their patient care services. This fee can be a set amount, or it can be a percentage of the nurse's salary.

Is owning a nursing agency profitable?

Yes, owning a nursing agency can be profitable because demand for licensed practical nurses is high in both the private and public sector, so there is room for agencies to specialize in either area. Nursing agencies can also charge their clients a markup on the nursing professionals ' hourly wage, making them a profitable business.

Why do nursing agencies fail?

There are a number of reasons nursing agencies fail. One main reason is because they do not have a solid business plan that outlines their goals and strategies. Nursing agencies also may fail because they do not have the financial resources to sustain their operations. Additionally, poor management and a lack of marketing can also lead to the failure of a nursing agency.

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PRN Funding

How to Start a Nurse Staffing Agency

July 13, 2022

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By Phil Cohen

*This is a guide to get your nurse staffing agency started.*

Please do not  contact prn funding until your healthcare agency has factorable invoices..

As the life expectancy in America increases, so does the demand for nurses.  The aging baby boomer generation is driving growth in healthcare facilities like hospitals and nursing homes.  A nursing staffing agency is extremely helpful and necessary for these medical facilities to find and hire the quality nurses they need , when they need them. Privately owned nurse staffing companies connect nurses to their potential jobs and/or health care facilities to their employees.

While this creates a great business opportunity, it is important to know how to correctly go about starting a nursing staff agency.  There are many specific requirements that can be complicated.  Keep in mind, this is a broad guide, and the legal requirements and licensing details vary greatly from state to state.  Check with your state licensing agency before you officially begin your new, exciting business endeavor in the nursing recruitment world.

Starting a Staffing Agency for Nurses: The Dos, Don’ts and Shoul d Haves

Do: make a business plan.

Forming a startup business plan is a must.  This allows you to visualize your company goals, organize your thoughts and plan your finances.  Having a plan allows you to stay focused on what’s important and prepare for challenges that may arise.  It’s also a great way to present your business to other companies and the public. This plan can be as extensive or brief as you feel necessary; it’s your business. Here are some sections to consider including in your nurse staffing business plan.

Executive Summary

Think of this as an introduction to your nurse staffing temp agency.  Use this section to briefly summarize all the elements of your entire plan.

Company Description

This is the place to describe who you are and what your company plans to do. It’s also a great place to add your mission statement .

Products and Services

This section seems a little obvious; explain your services. Because a nurse staffing companies’ services are self-explanatory, this section may be brief.  Use this section to explain what sets you apart.  How will your agency be different from other nurse staffing agencies? Are you in a unique niche? What are your standards of service? How will you handle new assignments? What is your fee structure? What will you do if you receive a disappointed client? Plan now to prevent chaos in the future.

Marketing Plan

Here is where you’ll provide the details of your target market. Are you only working with hospitals? Evaluate your competitors in this section. Note what they are doing and opportunities they are missing.  This section can be helpful in the future. Also, be sure to establish a possible plan and budget for marketing efforts. For example, how much will you want to spend on paid advertising online?

Marketing can take several forms.  You can start direct mail marketing campaigns or attend staffing company conferences and networking events.  Creating a social media presence can help grow awareness of your business.  Don’t forget to include your website in the plan.  Search engine optimization (SEO) marketing is how website content makes it to Google results.

Operational Plan

Explain how you, as the owner, are going to run your business. Describe in detail how you are going to achieve your goals. For example, how will you organize your staffing lists? Most staffing agencies do so by qualification, availability, or experience.

As a staffing agency in the “people” business, you’ll need a professional office space for recruiters, coordinators, applicants, and sales staff to work.  Your office should also have a reception area to greet and help visitors.

Management and Organization

Define in this section what type of facility and supplies you’ll need to operate your startup nursing company. Deciding what type of building you need and where you want to be located early in the process will save you time in the future. Remember that you’ll need an area in the facility to interview or meet with prospective clients and store paperwork and documents.

Financial Plan

Try to project your expenses, budget and cash flow in this area of your plan. Don’t forget to establish some sort of timeline, a weekly cash flow budget for example. You can find templates in Excel and Google to help with this.

Startup Nursing Staffing Business Plan Infographic

Do: Register Your Business

Government requirements for staffing agencies vary, but you will need to obtain an LLC, which is a limited liability company. This is when you’ll establish a name for your nurse staffing company.  Be sure your new name doesn’t already exist as an LLC in your state.  The registration process varies by state, so be sure to check the rules and process for your location. 

Once you are registered, you’ll get a tax identification number to pay business taxes and employee withholding. You can receive your business license by applying to your city or county. Most of these license applications can be done online.

Do: Get Insurance & Subscribe to a Drug Screening Service

When caring for other people, there’s always a chance that something can go wrong. Having insurance to protect yourself and your business is important. General Liability Insurance can cover funds for legal services.  Workers Compensation Insurance covers lost wages and medical expenses for employees injured at work.

In addition, you’re the connecting point of nurses and potential clients, so you’ll want to make sure you  conduct a background check  and drug screening. This helps ensure the nurses you’re referring are professional and accountable.

Do: Establish Directories and a Website

Create lists of hospitals, potential nurses, and other facilities in your target area (determined in your plan) that can be quickly accessed or posted to your website. A website can be created for little to no cost with Wix, Weebly or WordPress.

In addition to your website, creating social media pages can create an additional element of trust for potential clients. Facebook pages or LinkedIn profiles are great for marketing purposes and to connect with prospects. These platforms have made creating a profile very user friendly and simple.

Should: Save Enough to Operate for Four to Six Months

Starting any business, including starting a nurse staffing agency, costs money at first. Many healthcare facilities can take weeks to pay their invoices.  This can cause issues when payroll needs to be met. Financing options such as  factoring  can help support your business but try to budget for unexpected issues.

Learn more about factoring illustration

Don’t: Slack Building Relationships

Recruiting nurses for clients can be a difficult job. It requires a  skill set  that includes organization, determination, and a natural ability to interact with people. Building genuine relationships with nurses, current clients and prospective clients will lead to overall satisfaction on everyone’s end. It will also help you receive referrals and solid reviews.

Don’t: Get Discouraged

Preparing to start a nursing staffing agency can be time consuming and overwhelming.  Startup costs alone can scare off some aspiring business owners.  Don’t give up! Having a solid work ethic is a key to success for your company.  Financing option such as invoice factoring can help your agency grow and meet your full potential.  See if  nurse staffing factoring  can help your startup and get your company moving. Give us a call or fill out this form to get started today!

*This is a guide to get your nurse staffing agency started. *

Please do not  contact prn funding until your healthcare agency has factorable invoices. , nursing shortage: the facts and causes, break-even point: formula and analysis.

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Crafting a Sample Healthcare Staffing Agency Business Plan

Abe Rubarts

Understanding the Healthcare Staffing Industry

Conducting market research for your business plan, defining your agency's mission and vision, identifying target customers and tailoring services to meet their needs, developing a marketing strategy to promote your agency, creating a financial plan and setting realistic goals, determining staffing needs and recruitment strategies.

  • Developing a Training Program for Your Staff

Establishing Quality Control Measures to Ensure Client Satisfaction

Managing legal and regulatory requirements for healthcare staffing agencies, evaluating risks and implementing risk management strategies, measuring success and tracking key performance indicators (kpis).

Starting a healthcare staffing agency is a challenging but rewarding endeavor, and requires careful planning and preparation to be successful. In this article, we will discuss the key considerations and steps involved in crafting a sample healthcare staffing agency business plan.

Before you start developing your business plan, it's important to have a solid understanding of the healthcare staffing industry. This includes understanding the current demand for healthcare workers, the types of positions that are in high demand, and the trends in the industry.

It's also important to understand the competition in the healthcare staffing industry, including the key players, their strengths and weaknesses, and any potential gaps in the market that your agency may be able to fill. This will help you determine your agency's unique value proposition and positioning in the market.

Another important aspect to consider when understanding the healthcare staffing industry is the regulatory environment. Healthcare staffing agencies must comply with various federal and state regulations, such as licensing requirements, background checks, and healthcare industry standards. It's crucial to have a thorough understanding of these regulations to ensure your agency operates legally and ethically.

In order to develop a successful business plan, you need to conduct thorough market research. This includes analyzing industry trends and demand for healthcare workers, identifying your target customers and their needs, and analyzing your competition.

You should also conduct a SWOT analysis to identify your agency's strengths, weaknesses, opportunities, and threats. This will help you develop a plan that capitalizes on your strengths while addressing your weaknesses and mitigating potential risks.

Another important aspect of market research is understanding the regulatory environment in which your agency will operate. This includes understanding the licensing and certification requirements for healthcare workers, as well as any relevant state and federal regulations that may impact your business operations.

Your agency's mission and vision provide the guiding principles for your business. Your mission statement should define your agency's purpose and core values, while your vision statement should describe your agency's long-term goals and aspirations.

Having a clearly defined mission and vision will help you stay focused on your objectives and make strategic decisions that align with your goals.

It is important to regularly review and update your agency's mission and vision to ensure they remain relevant and aligned with your business goals. As your agency grows and evolves, your mission and vision may need to be adjusted to reflect changes in the industry or shifts in your target market. By regularly revisiting and refining your mission and vision, you can ensure that your agency stays on track and continues to thrive.

To be successful, your agency needs to understand the needs of its target customers and develop services that meet those needs. This requires careful research and analysis of the healthcare industry and your target customers.

You should also consider your agency's unique value proposition and how it can differentiate itself from the competition. This could include offering specialized services or focusing on a particular niche within the healthcare industry.

Once you have identified your target customers and developed services that meet their needs, it is important to continually evaluate and adapt your offerings. The healthcare industry is constantly evolving, and your agency must stay up-to-date with the latest trends and technologies to remain competitive.

Once you have identified your target customers and developed your agency's unique value proposition, you need to develop a marketing strategy to promote your services and attract clients.

This can include developing a brand identity, creating a website and social media presence, networking with potential clients and referral sources, and developing marketing materials such as brochures and flyers.

It is important to regularly evaluate the effectiveness of your marketing strategy and make adjustments as needed. This can involve tracking website traffic and social media engagement, monitoring the success of networking efforts, and soliciting feedback from clients and referral sources.

A financial plan is essential to the success of any business, and is particularly important when starting a healthcare staffing agency. This includes developing a comprehensive budget, projecting revenue and expenses, and setting realistic goals for growth and profitability.

You should also consider financing options for your agency, including loans, grants, and investment capital.

It is important to regularly review and adjust your financial plan as your business grows and changes. This can include reevaluating your budget, revising revenue and expense projections, and adjusting your goals to reflect new opportunities or challenges. By regularly monitoring and updating your financial plan, you can ensure that your healthcare staffing agency remains on track for long-term success.

As a healthcare staffing agency, your success will depend on your ability to recruit and retain qualified healthcare professionals. This requires careful planning and strategy, including developing job descriptions, identifying qualifications and skills required for each position, and developing recruitment strategies that attract top talent.

You should also develop systems for onboarding and training new hires, as well as performance evaluation and retention strategies.

One effective recruitment strategy is to establish partnerships with nursing schools and other healthcare training programs. This allows you to build relationships with students and faculty, and to identify top performers who may be interested in working with your agency after graduation. Additionally, offering internships or other opportunities for students to gain experience with your agency can help to build a pipeline of qualified candidates for future staffing needs.

To be successful in the healthcare staffing industry, your agency needs to prioritize quality control measures that ensure client satisfaction. This includes developing systems for screening and evaluating candidates, verifying credentials and references, and conducting periodic performance evaluations.

You should also establish clear communication channels with your clients, and respond quickly and effectively to any concerns or complaints.

Another important aspect of quality control measures is to regularly gather feedback from clients and use it to improve your services. This can be done through surveys, focus groups, or one-on-one meetings. By actively seeking out and addressing client feedback, you can demonstrate your commitment to providing high-quality staffing solutions and build long-term relationships with your clients.

Starting a healthcare staffing agency involves complying with a variety of legal and regulatory requirements, including licensing, insurance, and compliance with state and federal labor laws.

You should do your research and work with legal and accounting professionals to ensure that your agency is fully compliant with all applicable laws and regulations.

Starting any business involves inherent risks, and healthcare staffing agencies are no exception. It's important to evaluate potential risks and develop strategies for mitigating those risks.

This could include developing contingency plans for unexpected events such as staff shortages or client cancellations, and having proper insurance coverage to protect your agency and its clients.

Finally, it's important to regularly measure and track your agency's performance against key performance indicators (KPIs) such as revenue growth, client satisfaction, and employee retention.

By regularly evaluating your agency's performance and making adjustments as needed, you can ensure that your agency stays on track and continues to thrive in the competitive healthcare staffing industry.

In conclusion, starting a healthcare staffing agency requires careful planning and preparation. By following these key steps and developing a comprehensive business plan, you can increase your chances of success and build a thriving healthcare staffing agency.

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  • The 7 Step Business Plan for a Medical Staffing Agency

By Adam Day

  • Uncategorized

April 22, 2021

A strong business plan can make or break a new startup. Therefore, if you’re looking to open a healthcare staffing agency, a solid business plan should be your first port of call.

Not only does it provide a clear road map for getting your business up and running, it’s also the first step in applying for a business loan. Furthermore, with so much to handle from financing to legal protection, the act of writing it all down with actionable steps can take a huge load off your mind and make that mountain ahead seem a lot easier to climb 

To help you in your journey, we’ve outlined below in seven easy steps how you can create a business plan for a medical staffing agency.

nursing agency business plan example

1. Outline Your Business Goals and Purpose

Start by writing out in clear terms what your business goals are for starting a healthcare staffing agency.

It should be concise and easy to understand. Furthemore, If you’re going to be applying for a business loan, this is your chance to lay out why you’ll need the funds and what your growth targets are. 

2. Decide on the Type of Business You’ll Be Running

Every staffing agency must decide on the type of ownership structure it will operate under. You have a few options, and each have their own pros and cons. Take some time to decide which one might work best for you depending on your personal and business goals. 

  • Sole Proprietorship – This is where one person owns the entire business under their own name. Any debts or liabilities that the business takes on are the sole personal responsibility of the owner.
  • Joint Partnership – When two or more people open a business together, they enter into a partnership. Depending on the arrangement, each owner may hold an equal or different share in the business. All debts and liabilities are still considered personal. 
  • A Limited Liability Company – An LLC comes with significant tax benefits and can be opened under sole proprietorship or joint partnership. Another benefit to this arrangement is that it offers the legal protection of being a corporation. 
  • A Corporation – Functions much the same as an LLC, with the important difference that it is owned by its shareholders, whereas an LLC is owned by one or more individuals. 

Whatever type of business you decide on, keeping track of employee time and attendance will make your life a whole lot easier. Learn more about our staffing agency software here . 

3. Ensure Liability Protection

As a nurse staffing agency, you’re in a rather unique position regarding legal protection. Your staff will be working in several different locations, some safer than others and you need to ensure that both they and you have proper protection.

Outline the type of liability insurance you’ll need and how it will protect your company from any damages caused. Since you’re operating in the medical industry, it’s advisable that you go with premium liability insurance. 

You’ll also need proper worker’s compensation in case one of your employees suffers an injury on the job. Your insurance program should cover both medical costs and rehabilitation. As an added bonus, it may also be worth getting short or long-term disability insurance on top of the base package. 

4. Investigate Funding Options

Whatever agency you operate within, when you first get started, you’ll likely be operating out of a spare room.

Furthermore, for the first few months, as you try to hire staff and find clients, your business will probably be in the red, financially speaking.

This is perfectly normal. That being said, eventually you’re going to have to find extra funding before your business can really take off. Employees will have to be paid before you even have clients and you’ll have advertising, recruiting, and operating costs to cover. 

To get yourself through these first early months, outline a plan for how you will fund your business venture. Some of it can come from your own personal savings, but in all likelihood, you’re going to need a business loan to cover the rest. Research what loan options are available and what the requirements are to be approved.

5. Make Revenue Projections

Key to the success of any business venture is an accurate revenue projection. This will be crucial when it comes time to apply for a business loan, so lay out your expected earnings for each month and yearly quarter for the first 2-3 years. It should be properly cited with market reports and financial statements to back up your projections. Be aggressive in your goals, but also realistic. Your loan officer will want to see clear evidence that you can cover your monthly loan payments and any other debts or liabilities you may have taken on.

This is also a good time to think about how you can achieve critical mass, the point at which you have enough staff and clients that your business becomes self-sustaining. When you first get started, you’ll be operating on a shoestring budget and largely dependent on whatever funding you could get.

Try to get a clear sense of how much you’ll need to grow before you can compete in the medical market effectively and remain competitive. Your point of critical mass will be an ever-changing target, so be aware that you’ll need to revise it over time. The revenue projections you make will have a direct impact on the balance between your medical staffing agency’s bill rate vs pay rate .

Revenue projections and medical staffing analysis is made easier by using our staffing agency software . Learn more here. 

6. Develop a Marketing Plan

This is where you will lay out your marketing plans and how you intend to achieve them. You’ll need to outline two marketing plans, one for attracting medical employees and another for clients.

For your medical employees, brainstorm a bunch of ideas for how you can draw talent. For instance, reach out to local schools that specialize in nursing and medical care. You could even try teaming up with a local faculty to encourage new graduates to join your agency. Other methods for finding staff include reaching out on social media or asking medical staff you already have on the books to reach out through their connections and pitch job offers.

As for clients, draw up a list of all the nearby hospitals, health clinics, and anywhere else that needs medical staff. These will be the targets for your marketing campaign, and you should have a clear idea for how you can attract their business.

If you have a unique selling proposition (USP), this is your chance to showcase it and explain how you will compete with other staffing agencies. You should also research any educational events in your area. Medical personnel are always in need of continuing education credits to maintain their professional licenses, and these events can be a great place to find both new recruits and new business clients.

7. Bring It All Together

Type out everything in a single document with each area categorized and properly indexed. It should be easy to present to lenders and provide a clear blueprint for how your business will operate and grow in the future. A basic business plan should include the following:

  • An executive summary
  • Company ownership structure and financing
  • Market analysis and business plan
  • Pricing model and marketing plan
  • An appendix section listing supporting information

nursing agency business plan example

Bottom Line

There you have it! While there is no blueprint for how to open a healthcare staffing agency, if you follow these 7 steps your chance of success will drastically increase. 

Once you’re up and running, make sure you finalize your temp agency markup rates to ensure you’re profitable but don’t price yourself out of the market.

Furthermore, to offer unique value and attract the best medical professionals, invest in staffing agency software in order to streamline your time and attendance, payroll and HR.

Want to learn more about how Timerack can benefit your medical staffing agency? Book a personalized demo here . 

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Healthcare Staffing Agency Business Plan

JAN.20, 2024

Medical Staffing Agency Business Plan

A healthcare staffing agency supplies temporary or permanent health care professionals to various facilities, such as hospitals, clinics, nursing homes, etc. It can provide services like temporary, contract, per diem, travel, and permanent placement of nurses, physicians, therapists, technicians, and other allied health workers. A healthcare staffing agency plan describes the business’s goals, strategies, and financial forecasts. A medical business plan guides the owner, helping them attract funding and partnerships.

How to Write a Medical Staffing Business Plan?

To write a medical staffing company plan, research the market, industry, competitors, and customers of your business. Define your business model, value proposition, marketing plan, operations plan, management team, and financial plan. Use reliable data and cite sources to support your claims and assumptions. Present your information clearly and professionally. Use online templates like our medical device business plan , software, or professional services if needed.

Sections in the Nurse Staffing Agency Business Plan

A nurse practitioner private practice business plan should have the following sections:

  • Executive Summary: Brief overview of the plan – mission, vision, goals, target market, competitive advantage, financial highlights.
  • Company Overview: Description of business – legal structure, ownership, history, location, services. Includes mission, vision, values, objectives, and milestones.
  • Industry Analysis: Analysis of external factors affecting business – size, growth, trends, industry challenges, opportunities, and threats. Includes market analysis.
  • Competitive Analysis: Evaluation of competitors’ strengths and weaknesses, competitive advantage, and differentiation strategy. Includes SWOT analysis.
  • Marketing Plan: Customer acquisition, retention, and satisfaction plan. Includes objectives, strategies, tactics, budget, marketing mix – product, price, place, promotion.
  • Operations Plan: Business operations plan – processes, procedures, policies, standards. Includes HR, and technology plans.
  • Management Team: Roles, responsibilities, qualifications, and experience of the management team. Organizational structure and culture. Advisory board.
  • Financial Plan: Projections of financial performance and position – income statement, balance sheet, cash flow, break-even analysis.

Here’s a sample medical staffing agency business plan for a fictional start-up called Medic.

Executive Summary

Medic is a fresh agency that supplies dependable and top-notch medical personnel to health care facilities in Texas. 

We offer multiple services to become the preferred partner for health facilities and medical employee. Our vision at Medic is clear – we’re striving to become a leading agency in the region. How? By expanding our network, diversifying our services, and boosting our reputation.

With the increasing demand for skilled and experienced medical professionals in the allied medical staffing industry, Medic sees a growing market opportunity.

Medic is seeking an initial investment of $500,000 to launch and operate its business. Medic will use the investment for the following purposes:

investment for the medical staffing agency

Medic projects to achieve the following revenue in the first three years of operation:

Year 1 – Revenue of $1.2 million, net income of $120,000

Year 2 – Revenue of $2.4 million, net income of $240,000

Year 3 – Revenue of $3.6 million, net income of $360,000

Medic believes it has a viable and profitable business idea that will benefit health facilities and medical professionals in Texas.

Company Overview

Medic is a health care agency founded in 2024 by Alex Lee and Josh Woods, two health professionals with over 10 years of experience. Medic is an LLC based in Austin, Texas.

Medic provides medical professionals to facilities in Texas. Medic offers:

  • Temporary medical professionals
  • Contract medical professionals
  • Per diem medical professionals
  • Travel medical professionals
  • Permanent placement

Medic targets both health care facilities and medical professionals in Texas. Medic’s ideal customers are:

  • Health facilities that need medical professionals, have few qualified candidates, have a tight budget, and have a flexible schedule.
  • Medical professionals who have skills, experience, and credentials, and are willing to move and have a flexible schedule.

Market share

Image Source – Precedence Research

Medic’s value proposition is:

  • For health facilities: To improve quality of care, patient satisfaction, and operational efficiency.
  • For medical professionals: To advance their careers, enhance their skills, and increase their income.

Industry Analysis

The healthcare staffing industry is part of a larger industry providing workers to various sectors. According to a Grand View Research report , the global market was valued at USD 36.9 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 6.93% from 2023 to 2030.

Research report

Image Source – Grand View Research report

Marketing Plan

The marketing plan for Medic outlines attracting and retaining customers, both candidates and clients, in the competitive industry. The plan has four components:

1. Marketing Objectives

  • Increase website traffic by 50% in the next 12 months
  • Generate 500 leads per month from online and offline sources
  • Convert 10% of leads into customers within 30 days
  • Achieve a customer retention rate of 90% and a referral rate of 20%

2. Marketing Strategy

The marketing strategy for Medic is based on the 4Ps of marketing: 

  • Product – High-quality temporary and permanent nurse for facilities in Texas, specializing in various specialties.
  • Price – Competitive, transparent rates based on specialty, experience, location, and supply/demand. Flexible contracts and payment options.
  • Place – Texas, with high nurse demand and low supply. User-friendly website for candidates and clients.
  • Social media

3. Marketing Tactics

The marketing tactics are based on the SMART criteria, i.e., Specific, Measurable, Achievable, Relevant, and Time-bound. Some marketing tactics are:

  • Launch improved website by June 2024
  • Post 3 social media posts per week per platform
  • Send 2 monthly newsletter
  • Optimize for SEO; rank on Google page 1 for 10 keywords
  • Run 1 Google Ads campaign
  • Attend 2 events per quarter
  • Issue press release for every milestone
  • Implement a referral program

4. Marketing Budget

The total marketing budget for Medic is $40,000 for the initial development and launch and $30,000 per month for the ongoing marketing activities and channels.

Medical Staffing Agency Marketing Budget

OGSCapital Can Help You with Your Staffing Agency Plan

At OGSCapital, we are a team of experts who have helped thousands of entrepreneurs and business owners across various industries and sectors. We can help you with your hospital business plan by conducting comprehensive market research and analysis by developing a clear and compelling value proposition, marketing strategy, and financial plan. We will write a professional and customized plan and hospital feasibility study and provide ongoing support and consultation.

If you are ready to take your agency to the next level, contact us today for consultation and quote. We will be happy to discuss your requirements and provide you with a medical agency business plan that suits your budget and timeline.

Download Medical Staffing Agency Business Plan Sample in pdf

Frequently Asked Questions

How do I start a nursing staffing agency in the UK?

To start a nursing agency in the UK, register your business, create a medical billing business plan , get insurance, create a website and social media, find a location, hire employees, and get financial help. You also need to register with the Care Quality Commission, the main regulator for health and social workers in England.

Do you need a license to start a medical staffing agency? 

Yes, medical agencies in the US require state licensing, and the requirements vary by state. In addition to business registration, general agencies looking to employ medical workers need agency licensing. Some states require specialty agencies to get specific licenses to place employees.

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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Nurses are arguably the most trusted healthcare professionals in the world. They are and have always been the front liners of global healthcare and public health. The field and industry of nursing is quite broad. It covers roles such as general public health, illness prevention, medicine, rehabilitation , recovery and so much more. Because of this very extensive scope, there is nothing more important to a nursing business than being prepared and planning ahead for every circumstance that they may encounter. That’s why a tool such as a nursing business plan is very important for every nursing business in the world.

Nursing Business Plan

4+ nursing business plan samples, 1. nursing service business plan, 2. nursing care clinic business plan, 3. corporate nursing business plan, 4. nursing school business plan, 5. nursing business continuity plan, what is a nursing business plan, elements of a nursing business plan, what are the five elements of a business plan, what makes a good nurse, who reads a business plan.

Businesses are not simple entities to manage, especially if the nature of the business involves medicine and healthcare. Planning ahead ensures that the nurses are able to provide well-rounded care for their patients and clients. Business plans do that really well. Business plans are largely important documents that any business or company of all shape or scale or type must have.

It can provide them with a roadmap that the business can follow in order to ensure success and avoid potential problems. Operating a business without a business plan is generally discouraged as those who do typically just don’t last very long. A well written business plan can come with a slew of benefits, including being able to come up and explore new business ventures without having to invest too much money or resources into it, because you’ve already covered that in your plan. To get properly acquainted with a nursing business plan, check out these samples that we have listed right below. After getting to know what the document is and how it works, you can then use these samples as a guide or even as a template for when you develop your own business plan.

nursing service business plan

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nursing care clinic business plan

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corporate nursing business plan

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nursing school business plan

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A business plan is a written document that outlines how a business would define and achieve the goals that it has set. A business plan lays out a roadmap that the management can follow derived from the perspectives of its different departments, marketing , financial , and operational. It’s a largely important document that is usually used to attract prospective clients and investors especially before the company is able to establish an impressive reputation. Although the document is especially useful for new and startup businesses, every company should be able to establish a business plan for their operations.

This will allow them to have something to review and periodically update to see if the goals that they have set are met or if the company is just actually doing good overall. A business plan should be able to outline all the projected and estimated costs of a project or a venture that they are currently working with. Even among competitors in the same industry, it still incredibly rare for competing companies to have identical business plans. Separate businesses tend to have their own way of dealing with things.

The length and coverage of a business plan depends entirely on the nature of the business and the circumstances that they are currently working with. In usual cases, all information should fir into a 15 to20 page document. Although no two business plans are alike, they usually work with all the same components or elements. These elements will be discussed in more detail below.

  • Executive summary First and foremost, the company should be able to outline all its relevant information regarding what it is, their mission-vision values, company leadership, employees, operations, and general location. Essentially, executive summaries should talk about what the business is, the nature of all its operations, and all other necessary details.
  • Products and services The next section is where the company should outline all the products or services that they may offer. It should include pricing, service lifespan, and what other benefits the customer may receive. Other factors that may be included is manufacturing and production process, patents, and proprietary technology.
  • Market analysis A company needs to have a crystal clear idea of its target customers and their target demographics. It should be able to outline who or what the competition is in the industry, and have a better idea on how to stay ahead in the local industry. It will also describe the expected consumer demand for the services and tell you how easy or difficult would be to take advantage of the market.
  • Financial planning This section is where the financial status of the company will be reflected. It is presented to attract the attention of the prospective clients and investors that may be reading your plan. Financial statements, balance sheets, and other relevant information regarding the company’s finances.
  • Budget Every company needs to set a proper budget in place. This includes costs, staffing, manufacturing, development, marketing, and all other business related expenses.
  • Situation analysis
  • Services positioning
  • Setting objectives

Kindness, trustworthiness, empathy, caring, and compassion are some of the traits that people already have. Nurses take these innate goodness and escalates it really well. helping them communicate and empathize properly and clearly with their patients that are possibly at the worst moments of their lives.

Business plans are usually summarized for the people who work in and around the business or company. It’s only presented in full without any revisions when presenting to outside entities such as investors, lenders, suppliers, clients, and other executives.

Nursing is not an easy profession, much more when operating in a business. That’s why a business plan is one of the most vital tools a nurse can have when running their own industry. To at least take some weight off their backs.

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UK Small Business Startups and Funding

  • Business Type
  • Business Plan for Nursing Agency

Nursing Agency Small Business Idea and Business Plan

Starting your own small business in the UK isn’t easy but having a properly developed business plan will help you achieve success.

To start a Nursing Agency business in the UK, take the time and explain the idea via a business plan.

Understanding all of the aspects of the business idea will be the key to getting the Nursing Agency business running like a well-oiled machine. The business plan you develop will help you organize the elements needed into a strategy that you can actually use to startup, by paving a clear road map as to what you need to follow for the lifespan of your business.

Starting a Nursing Agency business isn’t easy, but when done right, it can lead to a lot of success.

To help you get started, you can use the free business plan builder tool to develop your own Nursing Agency business plan.

The business plan template is very easy to use, is interactive and will quickly and easily help you create your business plan just by answering the needed questions about your small business idea.

Create your own Nursing Agency business plan for free using the Business Plan Builder

The free business plan template builder is divided into a few easy to follow steps.

The free business plan builder template is provided by to help you develop your own business plan. For step by step guidance, see the 5 steps below.

Once completed, the result will be a clean, professional plan that will help you start your own Nursing Agency small business in the UK.

When you have completed your Nursing Agency business plan, the next step will be to find available funding that will help, or to speak with a funding adviser who will assist you each step of the way to securing the needed funds to make your Nursing Agency business startup.

If you are looking to limit your startup costs when starting up a Nursing Agency small business in the UK, this free business plan builder tool will be it.

Starting a Nursing Agency business is only one of the ways others have used this free business plan tool. There are hundreds of different ideas you can start, and if you need guidance, do reach out to a UKStartups expert to get the needed assistance and guidance.

Step 1. Your business information

To develop a proper Nursing Agency business plan with the free business plan builder template, it is important to answer each of the questions about your business to the best of your abilities.

What is your business? What are the products/services you provide? Who are your customers? What are your goals…etc?

Having a clear explanation will help you create a in-depth business plan that you can actually use to start the Nursing Agency business and to apply for needed funding to cover your startup costs.

Step 2. Projecting your revenues/income

The Nursing Agency industry can have great results. Planning and projecting the financial figures to approximate what you will make each year is crucial to building a strong business plan.

What do you think your business will make from each of its products/services? Simply list your products/services, enter the appropriate financial figures (costs and expenses).

If you don’t have the figures, in many cases it is recommended to do a a bit more research on other Nursing Agency businesses locally and within your own region to get an idea of potential revenue. You can do your best to estimate the figures and growth potential.

If you need assistance in projecting, you can always contact UK Startups funding experts for the help.

Step 3. Your business market

As a Nursing Agency business, having a clear explanation of the market and industry that you are in will help you plan for the figure and will ensure you can take the business to the next level.

Explain your location of business, share specifics about your customers, showcase your competition and explain the advantages you have over your competition.

Step 4. The future plan

Starting your own Nursing Agency business and getting it off the ground is important to you.

No matter if you’re planning on applying for government funding for your Nursing Agency business or not, it is important to plan out the future and provide an explanation of how you will grow the business. This means explaining your marketing plan, your sales strategy and clearly outlining a growth plan for the next few years.

Be sure to break this down step by step to show how you intend on making sure your Nursing Agency business can grow each year.

Keep in mind that often business plans are focused on key people. Be sure to discuss yourself, your role and any other key figures in the business as well.

Step 5. The financials

In the end, it all comes down to the financials. If you are seeking funding, or not – the business plan you develop needs to have clearly defined financials or projections. The business plan builder tool makes it easy to develop your financial charts by simply entering your expected revenues per month and year. If you don’t have the figures as it’s a new business be sure to project the figures based on your expectations. If you need help with this, ask the UK Startups experts .

A clear breakdown of your funding needs is also recommended in case you are seeking funding and this free business plan template will help you with exactly that. When developing your Nursing Agency business plan using this free template, the above 5 steps are recommended in order to succeed. While there are other key points that will assist you in starting your business, finding funding...etc, the free template will help put you on the right path

Be sure to request a professional to review your business plan , to answer any questions you may have and to help you with the funding search once you’ve done the initial free template. You can request this directly via and through the Small Business Startup Platform as a member.

If starting a Nursing Agency business is just one of your ideas, perhaps considering other options, here are some popular small business’s others have chosen to startup

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Choose a plan

Pick the right solutions, standard nursing agency package & independent nurse contractor, all you need to start, bundle includes:.

  • Comprehensive Start Up Nursing Agency Guide
  • Guide to become an Independent Healthcare Recruiter
  • Guide to be an Independent RN Contractor
  • Affiliate Partnership Option
  • Includes Forms & Contract Agreements
  •  Includes 2 hours of consultations.

Includes Comprehensive Guide in Creating a Nursing Agency Business & document and forms needed for the business.

  • Business to business full length contract agreements
  • Employee and contractors agreementsto Nursing Agencies
  • Independent contractors contract agreements to nursing agencies
  • Healthcare recruiter contract agreements
  • Policy and Procedures
  • Job Order Forms
  • Business Plans
  • Business letters
  • Time cards  and schedules
  • Billings and Invoices
  • Consent forms
  • O.S.H.A required forms for Nursing Agencies
  • Pre-employment nursing skills checklist
  • Competency test
  • Performance Evaluations
  • Emergency Preparedness Plan


Home healthcare business.

  • Comprehensive Start Up Home Health Agency Guide non medical and medical
  • Includes 2 hours of consultations
  • Affiliate Partnership Options

Includes Comprehensive Guide in creating a non medical and medical Home Healthcare Agency Business.  These plans includes these documents and forms required for the business. 

  • Employee and contractors agreements to Home Healthcare Agencies
  • Independent contractors contracts agreement to Home Health Agencies
  • Home healthcare Policy and Procedures
  • Homecare Business Plan
  • Sample Business letters
  • Time card and schedules
  • Billing and Invoices
  • O.S.H.A required forms for Home Health Care Agency
  • Emergency Preparedness Plans
  • Advance Directive and Medical Decision Form
  • Home Health care plan
  • Case Manager Admission Data Collection Form
  • Checklist for Client Admission Process
  • Consent to release information
  • Confidential Policy
  • Denial of Medicare 
  • Diet Order forms
  • Discharge against medical advice
  • PCA guidelines to clients
  • Mood and behavior forms
  • Homemaker and PCA Time cards
  • Intake and Output record
  • Medication  Record Monitoring Form
  • PCA responsibilities
  • Pain evaluation form
  • Self Administration of Medications Form
  • Homemaker weekly reports forms


Essential package.

  • Includes unlimited consultation for 3 months.
  • Affiliate Partnership Optoin
  • Includes  Website Development
  • Includes 1 year hosting

Combine our two standard package which includes all the documents and forms needed to start your own healthcare business. Plus you get 3 months of unlimited consultations, complete website development and access to nurses of NursePartners.


Contact sales, complete suite.

  • Includes unlimited consultation 
  • Includes scalable Website Development
  • Includes website hosting
  • Includes access of RN’s, LPN/LVN, and CNA’s.
  • Includes technology consulting
  • Includes productivity improvements
  • Sales & Marketing

This packages is a turnkey, ready for business. A full setup ready for you to operate. We can fully set up your business or buy an existing business. 


  • Includes  Website Development
  • Includes 1 year access of RN’s, LPN/LVN, and CNA’s.

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Staffing Agency Business Plan

nursing agency business plan example

Free Staffing Agency Business Plan Template

Download our free business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

  • Fill in the blanks – Outline
  • Financial Tables

How To Write A Staffing Agency Business Plan?

Writing a staffing agency business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section of the business plan intended to provide an overview of the whole business plan. Generally, it is written after the whole business plan is ready. Here are some components to add to your summary:

Start with a brief introduction:

Market opportunity:, mention your services:, management team:, financial highlights:, call to action:.

Ensure you keep your executive summary concise and clear, use simple language, and avoid jargon..

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nursing agency business plan example

2. Business Overview

Depending on what details of your business are important, you’ll need different elements in your business overview, But there are some foundational elements like business name, legal structure, location, history, and mission statement that every business overview should include:

About the business:

Provide all the basic information about your business in this section like:

  • The name of the staffing agency and the type of agency you want for example are you writing it for a nurse staffing agency, medical staffing agency or any direct hiring firm.
  • Company structure of your staffing agency whether it is LLC, partnership firm, or some other.
  • Location of your staffing company and the reason why you selected that place.

Mission statement:

Business history:, future goals:.

This section should provide an in-depth understanding of your recruitment business. Also, the business overview section should be engaging and precise.

3. Market Analysis

Market analysis provides a clear understanding of the market in which your business will run along with the target market, competitors, and growth opportunities. Your market analysis should contain the following essential components:

Target market:

Market size and growth potential:, competitive analysis:, market trends:, regulatory environment:.

Some additional tips for writing the market analysis section of your Recruitment agency business plan:

  • Use a variety of sources to gather data, including industry reports, market research studies, and surveys.
  • Be specific and provide detailed information wherever possible.
  • Include charts and graphs to help illustrate your key points.
  • Keep your target audience in mind while writing the business plan

4. Products And Services

The product and services section of a staffing company business plan should describe the specific services and products that will be offered to customers. To write this section should include the following:

List the services:

  • Create a list of the services that your staffing agency will offer, which may include all the services for example, will the agency offer temporary staffing, temp-to-perm staffing, direct hire placement, or a combination of these services?
  • Describe each service: For each service, provide a detailed description of what it entails, the time required, and the qualifications of the professionals who will provide the service. For instance, do you need a full-time HR or some other personnel specific for interviews?

Screening and Placement Process:

Overall, the product and services section of a recruitment firm business plan should be detailed, informative, and customer-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key points to include in your marketing plan:

The partnership is a blessing:

Have a competitive fee structure:, marketing strategies:, customer retention:.

Overall, the sales and marketing strategies section of your business plan should outline your plans to attract and retain customers and generate revenue. Be specific, realistic, and data-driven in your approach, and be prepared to adjust your strategies based on feedback and results.

6. Operations Plan

When writing the operations plan section, it’s important to consider the various aspects of your business operations. Here are the components to include in an operations plan:

Hiring plan:

Operational process:, client management:.

By including these key elements in your operations plan section, you can create a comprehensive plan that outlines how you will run your staffing business.

7. Management Team

The management team section provides an overview of the individuals responsible for running the staffing agency. This section should provide a detailed description of the experience and qualifications of each manager, as well as their responsibilities and roles.

Key managers:

Organizational structure:, compensation plan:, board of advisors:.

Describe the key personnel of your company and highlight why your business has the fittest team.

8. Financial Plan

When writing the financial plan section of a business plan , it’s important to provide a comprehensive overview of your financial projections for the first few years of your business.

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:, financing needs:.

Remember to be realistic with your financial projections, and to provide supporting evidence for all of your estimates.

9. Appendix

When writing the appendix section, you should include any additional information that supports the main content of your plan. This may include financial statements, market research data, legal documents, and other relevant information.

  • Include a table of contents for the appendix section to make it easy for readers to find specific information.
  • Include financial statements such as income statements, balance sheets, and cash flow statements. These should be up-to-date and show your financial projections for at least the first three years of your business.
  • Provide market research data, such as statistics on the size of the staffing industry, consumer demographics, and trends in the industry.
  • Include any legal documents such as permits, licenses, and contracts.
  • Provide any additional documentation related to your business plans, such as marketing materials, product brochures, and operational procedures.
  • Use clear headings and labels for each section of the appendix so that readers can easily find the information they need.

Remember, the appendix section of your employment agency business should only include relevant and important information that supports the main content of your plan.

Download a sample staffing agency business plan

Need help writing your business plan from scratch? Here you go; download our free staffing agency business plan pdf to start.

It’s a modern business plan template specifically designed for your staffing agency business. Use the example business plan as a guide for writing your own.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.


This staffing agency business plan sample will provide an idea for writing a successful staffing agency business plan, including all the essential components of your business.

After this, if you are still confused about how to write an investment-ready staffing business plan to impress your audience, then download our staffing agency business plan pdf.

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Frequently asked questions, why do you need a staffing agency business plan.

A business plan is an essential tool for anyone looking to start or run a successful recruitment business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your staffing agency.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your agency.

How to get funding for your staffing agency business plan?

There are several ways to get funding for your staffing business, but one of the most efficient and speedy funding options is self-funding. Other options for funding are

  • Bank loan – You may apply for a loan in government or private banks.
  • Small Business Administration (SBA) loan – SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria first before you can apply for it.
  • Crowdfunding – The process of supporting a project or business by getting a lot of people to invest in your staffing agency, usually online.
  • Angel investors – Getting funds from angel investors is one of the most sought options for startups.
  • Venture capital – Venture capitalists will invest in your business in exchange for a percentage of shares, so this funding option is also viable.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your staffing agency business?

There are many business plan writers available, but no one knows your business and idea better than you, so we recommend you write your employment agency business plan and outline your vision as you have in your mind

What is the easiest way to write your staffing agency business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any staffing agency business example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software.

About the Author

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Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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3+ SAMPLE Nursing Business Plan in PDF

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    Having a clear explanation will help you create a in-depth business plan that you can actually use to start the Nursing Agency business and to apply for needed funding to cover your startup costs. Step 2. Projecting your revenues/income. The Nursing Agency industry can have great results.

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  20. DYUNA, OOO Company Profile

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