event management business plan in india pdf

• Sample Business Plans

How to Write an Event Planning Business Plan + Free Template

Planned a few events in the past?

And, if you feel that event planning is your forte, and you have ideas that are both creative and functional, event planning might be an exciting endeavor for you!

Although most people start out by working under someone, everyone dreams of starting their own event planning business.

Also, you are about to go ahead and start yours; wait a moment!

You might have sufficient knowledge for planning events, but navigating the complexities of the event planning industry needs a well-thought-out roadmap. And that roadmap is a comprehensive event management business plan.

Yes, you read it correctly. A business plan can be of great help while starting your own event planning company. It not only sets the foundation for your venture but also enhances your opportunities for success.

So, we have created a Sample Event Planning Business Plan for you to get a good idea about how a perfect event business plan should look like!

Now, without any further ado; let’s explore all the details you will need to write in your stunning business plan.

Key Takeaways

• Clearly define your goals, mission statement, service offerings, and management team in your business plan.
• Perform thorough market and industry analysis to identify target customers, and adapt to the latest trends.
• Present a realistic financial plan, including startup costs, revenue projections, and a break-even analysis to attract investors.
• Effectively draft your pricing strategy and unique selling propositions to meet the specific needs of your target customers.
• Provide a clear outline of your business operations to efficiently deliver your planning services and seize new opportunities.
• Craft your marketing techniques, sales tactics, and promotional activities to reach a wider audience.
• Recognize your key competitors, and develop strategies that make your event planning business stand out in the competitive landscape.

How to Write an Event Planning Business Plan?

• Get a Business Plan Template
• Write an Executive Summary
• Provide a Company Overview
• Conduct an Industry and Market Analysis
• Describe your Product and Service Offerings
• Outline a Sales and Marketing Plan
• Introduce Your Team
• Outline Business Operations
• Prepare a Financial Plan

1. Get a Business Plan Template

Before you start writing a business plan for your event planning business, it is recommended to get a business plan template first.

It’s like having a valuable resource for your business planning. It not only simplifies the business plan writing process but also helps you include all the essential elements in your plan.

However, you can effectively organize your thoughts and accurately draft a strategically sound business document according to your specific requirements and preferences.

Not only that, it sets the stage for a comprehensive, professional business plan that empowers you to highlight your vision, attract potential investors, and navigate the competitive event planning landscape.

If you are a budding entrepreneur or looking for a polished template, choose Upmetrics’ business plan template now and ensure that you won’t skip any important facts in your plan.

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2. Write an Executive Summary

An executive summary is the first and foremost section of your event planning business plan. It provides a brief introduction to the entire business plan.

Make sure that it is clear, concise, and engaging, as it will create your first impression and attract investors or readers to delve further into your plan.

Start this section by describing your idea behind an event planning and type of business; for example, are you a startup business, want to grow an existing one, or running a business chain?

Communicate your business objectives and emphasize how you will be different from other event-planning businesses. Here is an example of event planning objectives using Upmetrics:

Next, give an overview of each of the subsequent sections, including offered services, market opportunities, marketing strategies, and financial projections that will be explored in greater detail within the plan.

Not only that, you can end this summary with a compelling call to action, inviting potential investors or readers to the next meeting if they are interested in your event planning.

Generally, this section is written after the whole event business plan is ready. It is often the easiest way to do so as you have simply gone through and written all the key sections of your plan.

3. Provide a Company Overview

Now, provide detailed information about your event plan business. It contains ownership, legal structure, office location, business history, and other such business-related facts.

Begin with the intro of what type of events you are organizing. For instance, it will be corporate events (catering to businesses), social events/celebrations(wedding planning, birthday parties, etc), or niche events(specialized in just one type).

Discuss a little bit more about your business history, including when you started event planning and what milestones you have accomplished. Also, accentuate your mission statement.

Take reference from the below example describing the mission of the event planning company:

In an ever-changing, fast-paced world, success is determined by good choices for lasting effects. Eventel strives to be the best choice for clients by helping to ease their event planning burden.

Through consistent, predictable professionalism, Eventel will ensure a worry-free and hassle-free event at a reasonable price.

Event also has internal clients to serve. The event will strive to provide the same predictable and professional working environment to its employees and contracted vendors, justly compensating them for their services.

It is also a priority to make a comfortable living wage for its owners, founders, full-time staff, and their families.

Keeping in tune with the needs of the market, utilizing the latest technology and trends, all while ensuring the client receives the individual attention they deserve, is the vision and daily mission of Eventel; The Event Planning Specialists.

In addition to that, you can mention your startup summary and future business goals, as this section gives an in-depth overview of your business.

4. Conduct an Industry and Market Analysis

Starting an event management business requires a strategic events industry and market analysis. So, take some time to go further and locate more accurate data.

Try to include certain key elements in this section:

Market size and growth potential

You need to study specific data about various markets in which you are trying to get into and ensure profitability. So, describe your market size & growth potential and whether you will target a niche or a much broader market.

For instance, the USA industry revenue for event planners has grown at a CAGR of 4.1% over the past five years and reached $5.6 billion in 2023. So, it is crucial to define the target market segment.

Target market segment

Start this section by describing your target market. Define your ideal customer and explain what types of services they prefer. Creating a buyer persona will help you easily define your target market to your readers.

Do proper market research and try to create a buyer’s persona in terms of their demographic and psychographic profiles.

Take reference from the below example written using our innovative AI writing assistant :

Competitive analysis

Identify and analyze your direct and indirect competitors. Recognize their strengths & weaknesses, and describe what differentiates your business from other planners.

Direct competitors can be other event planning businesses, while wedding planners, local venues, caterers, or conference centers can be indirect competitors.

Point out how you have a competitive edge in the market, such as superior event management options, user-friendly methods/tools to book your services, and adequate pricing plans with better services.

Not only that, describe emerging market trends in the industry and explain how you will cope with all the directions. You can also list regulations and licensing requirements that may affect your company.

5. Describe your Product and Service Offerings

Next, specify the scope of your products and service offerings. As an event management business, you can describe the size and type of events you cater to, including a variety of event planning services.

This section must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors or readers understand the value of your business.

While drafting your  event planning services and products, you can take reference from the below example:

Eventel provides event planning in a wide range of applications. We guarantee satisfaction in the areas of appearance, performance, and taste. 

The following is a sampling of the types of events we plan every year:

• Corporate events or meetings, Training, and Retreats
• Conferences and Workshops
• Birthday parties, Anniversaries, Graduations, and Holidays
• Weddings, Receptions, and Showers
• Company picnics, banquets, and award ceremonies
• Caterer coordination and decor
• Trade shows and fashion shows

Effectively define your pricing plans for event planning services. Also, communicate your services to the customers by sharing a detailed description of the procedure you use while working with clients.

Mention if your event planning company offers any additional services. You may include services like lighting & sound, vendor negotiation, guest concierge services, etc.

6. Outline a Sales and Marketing Plan

Writing the sales and marketing strategy section means a list of tactics you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing strategies:

Social media marketing

Use social media platforms to present your company’s essence. Regularly post exquisite snapshots or videos of your planned social events, decor, and behind-the-scenes moments.

User-friendly website

Assure that your event management company has a user-friendly website that provides basic information about your services, pricing, and contact

details. Also, share informative blog post content or event videos.

Pricing strategy

Describe your pricing strategy—how you plan to price your services and stay competitive in the local market. You can mention any discounts you plan on offering to attract new customers.

Collaborations

Build an extensive vendor network to expand your reach and draw their existing customers. This might do wonders for your business and enhance your brand image.

Offline advertising

Effectively reach your target audience using offline advertising methods like brochures, newspapers, social gatherings, or events. Also, try to offer a personalized approach or stress-free planning to retain existing clients.

7. Introduce Your Team

A powerful management team is paramount for demonstrating your business’s ability to thrive in the event planning industry.

Letting your readers or investors know about your business leadership or key managers will help them have a clear idea of who is running your event planning company.

So, start this section by introducing key team members and highlighting their event planning skills & previous experience.

Jot down their qualifications and specific responsibilities. You can also shed light on how your experienced event planners contribute to the success of your business.

Next, describe the compensation plan for the leadership team and event planners, including salaries, bonuses, and other benefits. This can help key stakeholders to ascertain how much percentage is allocated to salaries.

If you have a board of advisors for your event management business, then mention them along with their roles and experience.

8. Outline Business Operations

Now, it’s time to outline the processes and procedures involved in your day-to-day business operations. Detail how you will eventually plan to manage your business effectively.

Staffing & training

Highlight your staffing needs by mentioning the number of employees, planners, or coordinators. Also, include their qualifications, the training required, and the duties they will perform.

Operational process

Outline the processes and procedures you will use to run your event planning business. It may include initial client meetings, decor, party favors, caterer coordination, set up/clean up, etc.

Equipment and machinery

You can also include the list of equipment and machinery required for event planning, such as office supplies, camera & photography equipment, event planning software, etc.

Explain how these technologies will help you maintain quality standards and improve the efficiency of your business operations. Refer to the below example written using Upmetrics AI assistant:

9. Prepare a Financial Plan

For a successful event planning business, you need to prepare a well-structured and in-depth financial plan with a realistic financial projection. It comes last in the business plan but is the most important section for investors.

So, mention all the below key components in your financial plan:

• Profit and loss statement
• Sales forecast
• Cash flow statement
• Balance sheet
• Break-even analysis
• Financial needs
• Tax considerations

From the above, you can identify the funding needs and evaluate the funding resources for your event planning company, including bank loans, SBA-guaranteed loans, angel investors, and personal savings.

In this section, you need to make a few assumptions. It will greatly affect the financial forecasts of your business. Refer below table to make important assumptions:

Well, having a realistic financial plan in your hand not only helps you present your business’s fiscal health but also emphasizes its sustainability.

However, calculating all the financial statements from scratch can be an overwhelming task. But, not to worry; use Upmetrics’ financial forecasting tool to formulate all your financial projections.

All you need to do is provide the information you have, and let the tool estimate financial factors, and create visual reports for you. No manual data entry, recalling Excel formulas, or preparing graphs—nothing.

Here’s an example of a projected cash flow statement for an event planning business:

Download Free Event Planning Business Plan Template

Need help writing your event planning business plan from scratch? Well, here you go; download our free event planning business plan template now and start writing.

This modern, user-friendly event management business plan template is specifically designed for your event business.

With a step-by-step guide and example, it assists you in creating your own plan without missing any crucial details.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

Prepare Your Business Plan with Upmetrics AI

Finally! You know how to write an event planning business plan with the help of our free sample business plan template. So, you are one step closer to starting or growing your business confidently- pretty exciting, right?

But you know what else is exciting? Your business planning process can be even faster and easier than this. Yes, you heard it right; it’s possible with the power of the Upmetrics AI assistant tool .

So, take a sigh of relief and focus only on planning the most happening events in the town!

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Frequently asked questions, what are the key components of an event planning business plan.

Writing a professional event planning business plan involves the following key components:

• Executive summary
• Company overview
• Industry and market analysis
• Product and service offerings
• Sales and marketing plan
• Management team
• Business operations
• Financial plan

How often should I update my Event Planning Business Plan?

Your event planning business plan should be reviewed and updated at least once in a year or more often if there are significant changes in your business environment or services.

What are some tips for writing an Event Planning Business Plan?

Consider the following factors before writing an Event Planning Business Plan:

• Define your niche and business objectives
• Clearly mention unique selling points
• Be realistic in the financial statement
• Understand your target customer
• Stay agile in a dynamic industry

How much does it cost to start an event planning business?

A fair estimation for an event planning business can range from a few thousand to tens of thousands of dollars. It can vary widely depending on office space, equipment, and initial inventory.

About the Author

Vinay Kevadiya

Vinay Kevadiya is the founder and CEO of Upmetrics, the #1 business planning software. His ultimate goal with Upmetrics is to revolutionize how entrepreneurs create, manage, and execute their business plans. He enjoys sharing his insights on business planning and other relevant topics through his articles and blog posts. Read more

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How to Start an Event Management Company If you have the knack for putting together an event, connecting with people and arranging talks and pitches, then you might want to consider starting an event management business

By Shreya Ganguly Jan 17, 2020

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

We all have participated in events at some point, be it large scale or small scale, personal or professional. While the participation is fun and enjoyable, organizing one requires a lot of effort. Venue hunting, inviting the guests, arranging for logistics, food, etc takes a lot of time. This need has opened up huge business opportunity in the event management space in India.

According to EY-EEMA (Event and Entertainment Management Association) report, the Indian events and activation industry is expected to cross INR 10,000 crore mark by 2020-21. The report revealed that the industry was at INR 5,631 crore in 2016-17 and has been growing at a 16% CAGR.

Businesses share an important bond with the events management space as holding big scale conferences, workshop, pitches take a huge amount of work. If you have the knack for putting together an event, connecting with people and arranging talks and pitches, then you might want to consider starting an event management business.

How To Get Started

Sandeep Lodha, CEO, Weddingz.in explained that it is very important to understand that events are extremely important for the organizing brand. Events bring in connections and partnerships on the table, it is also a big source of marketing for the brand. So if you are looking to start up their business in this space, you need to genuinely identify a problem existing in the space and retrofit a methodology to solve the problem.

According to Mazhar Nadiadwala, Managing Director, Dome Entertainment, these are some important things to keep in mind before you start up:

• You need to create a robust business plan with a strong vision
• You should understand your niche and define your core competencies,
• Make sure to have a marketing and PR Plan
• Create different proposals or pitches for your prospective clients and vendors – Elevator pitches, pitches for occasional meets, pitches in conferences meet etc.
• Start networking and meet groups and institutions who can give you some business
• Focus on hiring good managers who believe in your vision.
• Keep in mind, you need to start small, go big

Investments

If you are worried about investments, then rest assured because you can begin your events management business with low monetary investment. To get started all you need is a good laptop, which can cost up to INR 35,000. Major investment will be a strong team comprising of 5-6 skilled workers, which will be your recurring monthly cost of INR 1-1.5 lakh. According to Ruchi Garg, CEO and co-founder of Venuelook, you will also need a working capital investment of around INR 1–3 lakh per month to take care of running costs. However, the costs may differ depending upon the kind of event services you are offering.

Once you start getting clients, you may go out for raising funds for scaling up your services.

We recommend that you reinvest at least 10 per cent of all receipts back towards capital goods required for events as it is a good way to consolidate the business in the first 10 years of operations.

According to experts, for any event management company, the basic revenue is generated from the agency fees which generally range between 10-20 per cent depending upon your negotiation with the client. Apart from this, the revenue generation depends upon the type of event and the kind of services offered.

If you are only helping in co-ordination, you can charge good agency fees. But if you are the one completely responsible for the production and overall execution of the event, you might also hike up the price of the equipment and materials needed for the event, which will generate more revenue for the company. The range may change depending on the field of event one specializes or depends on the clients willingness to spend.

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How to Start Event Management Business: 6 Essential Steps to Launch Your Event Planning Career

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The event management industry in India is a thriving market, catering to a large and diverse population with a year-round calendar of cultural events. Given the constant demand for event management services, starting your own event management business in India can be a lucrative opportunity.

To help aspiring entrepreneurs navigate the process, this article provides essential insights into the key considerations for launching an event management business in India. From legal requirements to target markets and competition, we’ll guide you through the necessary steps to set your event management business up for success.

How to Start Event Management Business in India

Conduct market research.

Conducting thorough market research is a crucial step for any entrepreneur looking to start an event management business in India. It involves assessing the demand for different types of events, including corporate, social, and cultural events, in your target market. To gain insights on customer preferences, conducting surveys and focus groups can be effective methods. Additionally, analyzing the geographical location and seasonality of events can help determine the best times and locations to hold them.

Another critical aspect of market research is identifying the appropriate pricing strategy for different events, ensuring profitability while remaining competitive. By conducting comprehensive market research, you can gain a deeper understanding of the industry and make informed decisions about the direction of your business. As an entrepreneur, it is crucial to conduct extensive research to identify opportunities, gain valuable insights, and make well-informed decisions, ultimately leading to a successful event management business in India.

Create a Business Plan

Creating a sound business plan is crucial for laying a solid foundation for your business , especially when starting an event management company. With the right plan in place, you can set your company on a path to success. A comprehensive business plan should establish your mission, vision, and values, define your target market and customer personas, and include a SWOT analysis to evaluate your business’s strengths, weaknesses, opportunities, and threats.

This analysis will guide your decision-making and help you develop strategies to manage risks. Additionally, it’s essential to set SMART goals that are specific, measurable, achievable, relevant, and time-bound to remain focused and track your progress over time. By investing time and effort into developing a robust business plan, you can gain a clear understanding of your business objectives and strategies, and create a roadmap for sustainable growth and success.

Register Your Business

When it comes to starting an event management business in India, registering your business is an essential step that can help establish credibility and legitimacy. This involves choosing a unique and memorable business name and logo that will resonate with your target audience and help differentiate your brand from competitors. Additionally, selecting the appropriate legal structure such as sole proprietorship, partnership, or private limited company can impact your liability, taxes, and other legal obligations.

Obtaining a PAN (Permanent Account Number) and GST (Goods and Services Tax) registration is also crucial to comply with government regulations and ensure smooth business operations. Finally, applying for insurance coverage for the business and employees can protect against potential risks and liabilities.

Build Your Team

Building a competent team is crucial to the success of an event management business in India. To ensure that your team is well-equipped to handle the demands of your clients, it is important to hire event coordinators, planners, designers, and technicians who possess the necessary skills and experience. This can involve creating detailed job descriptions and employment contracts that clearly outline the roles and responsibilities of each team member.

Additionally, conducting thorough background checks and interviews can help you find the best candidates for each position. Once your team is in place, providing ongoing training and development opportunities can help them stay up-to-date with industry trends and techniques, and improve their performance on the job. By building a strong and reliable team, you can establish a solid foundation for your event management business and ensure the success of your events.

Promote Your Business

When starting an event management business in India, it’s crucial to prioritize promoting your brand in order to attract new clients and build a reputation in the industry. One effective approach is to develop a content marketing strategy that highlights your brand’s expertise and creativity. This can involve creating informative blog posts, engaging social media content, and visually appealing case studies that showcase your event planning capabilities.

Additionally, offering referral incentives and loyalty programs can encourage clients to spread the word about your business and keep coming back for future events. Participating in industry events, trade shows, and conferences can also help build your reputation and establish valuable connections with potential clients and partners.

Finally, collaborating with complementary businesses such as caterers, photographers, and florists can enhance the overall experience for your clients and lead to more referrals and repeat business. By implementing a comprehensive promotional strategy, you can increase visibility and attract a wider range of clients to your event management business in India.

Financing Your Business

Establishing an event management business in India requires strategic financing to set it on the path to success. Researching various financing options is critical to determining the most appropriate approach for your business requirements. Personal loans, equipment financing, and lines of credit are among the popular options to consider. Evaluating the interest rates, fees, and repayment terms associated with each option can guide you towards an informed decision.

Additionally, crafting a comprehensive financial plan and projection for the business is essential for securing funding from investors or lenders. Your plan should highlight the anticipated expenses and revenue projections, as well as demonstrate your capacity to repay the loan. Building a solid credit score and maintaining financial discipline are crucial to securing future financing. By carefully considering your financing options and creating a solid financial plan, your event management business can be well-positioned for success.

Final Thoughts

Starting an event management business in India can be a challenging but rewarding experience. By following the steps outlined above, you can establish a strong foundation for your business and set yourself up for success. Remember to stay focused on providing high-quality services and building strong relationships with your clients and vendors. With hard work and dedication, you can turn your passion for event planning into a thriving business that makes a difference in people’s lives. So go ahead and take the first step towards your dream – who knows where it might lead?

Shiv Nanda is a financial analyst at MoneyTap who loves to write on various financial topics online. He also advises people on financial planning, investment choices and budgeting skills, and helps them make their financial lives better.

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How to start an Event Management Business in India: Process, Compliance, Best Practices, and Relevant Laws

In this article, Vincent Kofi who is currently pursuing M.A. IN BUSINESS LAWS , from NUJS, Kolkata, discusses How to start an Event Management Business in India: Process, Compliance, Best Practices, and Relevant Laws.

Introduction

• Currently, according to Getz and Page’s (2016) analysis, the size of the Indian event management industry is about USD 172 million. Broadly, the industry caters to personal, organizational, cultural, and leisure event categories, which can be further categorized into social and corporate events.
• The event management industry in India is at a budding stage and largely unorganized, and it mostly comprises self-employed entrepreneurs and house makers. Getz and Page (2016) further establish that the current growth of the industry is facilitated by the growing company and household incomes, as well as the increasing number and rate of TV and sports events, reality shows, corporate conferences and awards, etc. As people’s incomes grow, people increase their expenditure on parties, weddings, among other social and personal functions.
• There are only a few learning centers providing training related to events management, but from the market trend, the centers are likely to become many as people are becoming aware of the opportunities linked to the industry. This paper discusses how to start an event management business in India, particularly digging into the process, compliance, best practices, and relevant laws.
• However, first, it is important to understand the Indian event management market industry.

The Indian Event Management Market and Industry

• Event management is a very broad market. The market is customer driven since clients have more purchasing power coupled with low brand shifting cost. Although there are not many businesses offering events management services, there is so much competition in the market because of lack of entry barriers.

Accordingly, in Shekhar Singh’s (2014) view, whoever wants to start an event management business in India needs to create a niche for his or her business. For instance, one would choose to specialize in managing marriage or corporate events, or choose to market campaigns. Researching on the niche is very vital because it can reveal about the number of competitors in a specific area of interest, the competitor’s customer base, any unattended areas within the niche, and most significantly, how the competitors bill their clients.

• The corporate market category includes companies as well as charities and nonprofit firms. Based on observation, charities and nonprofit organizations are mostly involved in events meant to increase their public support base and raise money, such as hosting athletic competitions and gala fundraisers.
• There are thousands of this kind of events throughout the year across India (Pai, Sridhar, Badwaik, & Rajeevan, 2015). When they are very large, they need specialized event planning experience. However, it is helpful to start with smaller events as one learns and gains experience to manage larger ones. In addition to nonprofit organizations’ events, there are companies’ hosted events, which include conventions, trade shows, holiday parties, staff and investor meetings, and company picnics.
• Since there is a big market for these kinds of events, it would be wise considering them when one is deciding on the niche into which to venture. The other kinds to consider are social events, which include birthdays, weddings, sweet 16 parties, anniversary parties, reunions, etc. Depending on an entrepreneur’s goal and capability, he or she may choose to manage all types of events or create a niche in one or more of the types. With the proliferation of social media and its influence, the market for anniversaries, birthdays, and other social events is likely to continue growing. This market will mostly comprise the people getting married, parents lionizing golden anniversaries, and others commemorating their wedding anniversaries.
• Most of the event planners rarely work 9-to-5. Events are mostly organized in the evenings, holidays, weekends, and on specific seasons. It then follows that the amount of time an entrepreneur spends managing events depend on the specialization chosen. Almost half of the Indian event management industry is unorganized. However, due to the ubiquity of newspapers and TV channels, advertisers have resolved to using experiential marketing, where they connect with their consumers through events rather than merely on media.
• This way, Lee and Chhabra (2015) argue, the advertisers are getting better and faster results. This approach is intensely practiced by India’s largest event management at the present, Wizcraft. With the improving economy, the live entertainment arm of event management is equally growing and is likely to grow even faster as consumers are growingly becoming discerning. In fact, the discernment is growing from the TV channels increasing reality show content to about 40% (Malur & Lakshmikantha, 2014). These shows broadcast singing and dancing competitions, for instance, which need event management services.
• Because of the promising event management industry in India, there is a significant number of international brands setting camp in the country as investors. For instance, in the recent past, the international mega-brand WPP Digital entered the Indian market through Encompass Events, while Interpublic group entered through investing in Lintas India. There has been a recent joint venture amalgamating Viacom and Network 18 and Viacom—both formed Viacom 18, which is a well performing entertainment and event platform (Sulehria, 2017).
• With the increasing competition, even from the international brands, the local event management firms are becoming more professional and creative. Following the understanding of the current Indian events management market, it is necessary to understand the process, compliance, best practices, and applicable laws.

Process, Compliance, Best Practices, and Applicable Laws

First in the process of venturing into events management is acquiring relevant skills or knowing a way of getting someone with the experience and expertise to help the business grow faster. However, this may not be necessary if an entrepreneur has worked elsewhere and is prepared to apply the acquired planning experience in the new venture.

• Being able to do this, just like in any other business, a prospective entrepreneur must have some critical skills. For instance, to succeed in the market, an entrepreneur needs to be a good decision-maker to be able to evaluate options. The entrepreneur also needs to be able to come up with new and innovative solutions to problems, which also means he or she must have leadership qualities (Zakarevičius, & Župerkienė, 2015).
• To start off well, it is safer basing one’s specialization or choice of niche on personal experience. For instance, if one’s background is corporate, then it is safer specializing on corporate events at first, such as organizing corporate sporting events, and later diving into newer niches.
• An entrepreneur seeking to starting an events management business needs to have impregnable analytical aptitude and an eye for detail. The person needs to be able to market his or her services while selling his or her ideas. When money starts flowing in, the businessperson needs to know how to manage it as he or she tracks financial transactions.
• According to Zakarevičius and Župerkienė (2015), such a person should be a good time manager and able to prioritize work related tasks. The person must be able to motivate himself or herself, as well as others and know how to engage clients and close sales. In other words, the entrepreneur must be able to understand team formation and manage people successfully. Acquiring these skills faster needs one to train and get certified, which will demonstrate one’s competitive distinction in terms of professional experience, knowledge, skills, and capacity to plan and manage an event successfully.

The second in the process is knowing the right people.

• Besides having relevant skills and knowing exactly what to do in running an event management business, whom one knows is equally important, especially in a market that is becoming very competitive. Getz and Page(2016) claim that knowing the right people in the industry helps in equipping one with practical information in starting and running the event management business.
• Accordingly, the entrepreneur interested in the industry can use social media to find relevant people. For instance, LinkedIn would be important in finding and joining appropriate groups and participating in relevant discussions that would help in starting and running the business.
• In addition, the entrepreneur needs to be attending exhibitions, seminars, and trade shows to expand his or her contacts and network. It is also important to attend events managed by the people already in business to create more contacts, including of suppliers, and to create a list of potential sponsors.

After acquiring the necessary skills, knowledge, and contacts, the third step in the process is to plan.

• Locally, one can choose to incorporate as a sole proprietorship, partnership, or private (or public) company (Singh, 2016). When choosing a business structure for an event management business, one needs to consider the structure’s liability, funding, taxation, and ownership and control. Differently said, making the best choice demands balancing various factors, such as the business’s nature and objectives, degree of control the owner desires, amount of capital the business requires and the available and preferred sources of funding, tax implications, and liabilities the structure will bear.
• Creating a business plan will lead to the fourth stage in the process, which involves registering a business entity. Registration at this stage is important because an entrepreneur needs to secure a business name before using it in many other documents and in marketing. In India, one can choose to register a business entity through Ministry of Corporate Affairs (MCA) or Registrar of Firms, or on the Startup India portal or mobile application. There are many business structures from which to choose depending on one’s business needs and objectives.
• Mallen and Adams (2017) advise that the information will be important because knowing one’s audience and competition helps in finding one’s niche and deciding on how and where to promote his or her services.
• The templates provided by banks usually comprise all financial modeling templates that one would need to create year on year projections. The templates sourced from banks will also be very important in case one needs to raise business funds from a bank. The development of a business plan will need the inclusion of the market information obtained from the research in the previous steps.
• An events management firm or entrepreneur needs a good business plan. One of the areas to start searching is banks—banks would be having templates for a business plan of events management.
• The templates sourced from banks will also be very important in case one needs to raise business funds from a bank. The development of a business plan will need the inclusion of the market information obtained from the research in the previous steps.
• An events management firm or entrepreneur needs a good business plan. One of the areas to start searching is banks—banks would be having templates for a business plan of events management. The templates provided by banks usually comprise all financial modeling templates that one would need to create year on year projections.
• If one chooses to incorporate an events management business as a partnership, he or she shall need to be aware that the formation will be governed and regulated under the Indian Partnership Act, 1932. The Limited Liability Partnership Act, 2008 governs and regulates LLPs, while the Companies Act, 1956 governs and regulates companies (Singh, 2016). One is not compulsorily required to register an event management business if he or she chooses a partnership structure.
• However, without registering and being governed and regulated by the Indian Partnership Act, 1932, a partner cannot litigate the business or any other partner to the firm. In addition, neither the business nor its partners can sue a third party. Finally, the business cannot arrogate set off against a suit made by a third party. One cannot start and run a business as an LLP or a company without registering with Registrar of Companies. In addition, for companies, a Certificate of Incorporation is required as conclusive evidence for legal existence (Singh, 2016).
• If the entrepreneur chooses to register as a partnership firm, he or she needs to understand that the firm is not a separate entity from its partners and that it cannot be listed on the stock exchange. While an LLP is a distinct legal entity under the Limited Liability Partnership Act, 2008, it cannot as well be listed on the stock exchange. Partnership firms do not have perpetual succession since their perpetuity depend on the partner’s will.
• However, LLPs and companies have perpetual succession and partners or members may come and go. There are no legal capital requirements if the entrepreneur chooses to start the events management business as a partnership firm or LLP, but as a private company, the entrepreneur must have a minimum paid up capital of Rs.1 lakh, while a public company needs at least Rs.5 lakhs (Chakraborty, 2013).
• In terms of charter documentation, Perry-Kessaris (2016) records, a Partnership Deed is a charter of a partnership business structure that describes its scope of operation, and the partners’ rights and duties.
• An LLP’s charter is an LLP Agreement, which describes its scope of operation and the partners’ rights and duties vis-à-vis LLP’s. A company’s charter is its Memorandum and Article of Association, which also denotes its scope of operation.
• The entrepreneur also needs to understand that if he or she chooses to incorporate as a partnership firm, he or she must be in company of one (1) to nineteen (19) more partners.
• If he or she chooses an LLP structure, he or she needs at least one (1) more partner, but there is no limit on the highest number of members to involve.
• However, a private company legally requires between two (2) and fifty (50) members, while a public company needs at least seven (7) members.

After registering with relevant authorities and securing a name with which to do business, the fifth step in the process is to define exactly what one is going to offer in the events management industry.

• The exact service is dependent on, among other things, the findings of research on the target market and competitors. Based on the findings, for instance, registered events management firm would decide to offer all event planning services under one roof, including registration, hiring venues, promoting events, catering, etc. Otherwise, the firm would specialize in one or two niches. The final stage in preparing is to get relevant papers in order.
• Accordingly, one needs to understand the legal procedures involved in completing the required paperwork. A firm should check to ensure it has all the required licenses and certificates. If possible, the event management firm needs to have business insurance for its employees and the public, especially the people attending the events it organizes and hosts as Hopkin (2017) advises.
• Ahead of planning and hosting any event, an event management firm must seek a set of licenses for compliance and best practices. For the events hosted in hotels, most hotels give event organizers a list of licenses that they must have and hand over to the hotel at least a day before the event. Hypothetically, according to James (1982), every event needs a No Objection Certificate from the Additional Collectors office, a No Objection Certificate from the Fire Brigade, a No Objection Certificate from the Local Police Station, a No Objection Certificate from the Traffic Police Department, a Police Commissioners Note, and Rangbhoomi License.
• If an event has a DJ, then the event management firm needs to add a Phonographic Performance Ltd. License and a Novex License except when the music played is produced by Yashraj Films. Planning and hosting a Live Performance at an event requires an Indian Performing Rights Society Ltd. License.
• If alcoholic beverages are used in the event, then the management needs to have a Liquor License. If the management uses or plans to use a generator at a venue, then a Public Works Department License is required.
• If the event management firm plans to use performers from countries other than India, then a Foreign Artist Permission must be obtained. In addition, the firm needs to submit to authorities the documents required by the law, more especially the performer’(s) copies of passport and visa.
• To get the licenses just described, an event management firm needs to submit to authorities a No Objection Certificate from the venue, the venue’s floor plan, and a Letter of Application to the various identified licensing departments (James, 1982).
• The letter must have a business entity letterhead and be accompanied with an affidavit on a stamp paper. Regarding foreigner artists, in application, the event management business entity needs to submit to authorities the artist’s visa and copy of contract with the entity. It is advisable to get the foreign artistes on business visa rather than an employment visa. If an event involves paid attendants and/or sponsors, the management firm needs an Entertainment Tax directorate.
• In addition to the laws and regulations specific to the event management industry, the event management firm must ensure it does not do anything contrary to India’s supreme law, the Constitution. Closer home, the general business laws must be adhered to ensure compliance and best practices. For instance, the Indian Contract Act of 1872 is still applicable, and it includes such guidelines as those specific to contracts. Since the event management industry is largely about contractors, such as between artists and event planners or suppliers and hotels, the Indian Contract Act of 1872 and newer Acts must be followed closely. In case one chooses a partnership structure for running the business, the Partnership Act of 1932 would be very helpful. India experienced a high economic growth in the start of the 21st century, leading to the passing of the Competition Act of 2002 and the Limited Liability Act in 2008 by the Ministry of Corporate Affairs (Rankin, 2016). These laws serve to push for sustainable competition in markets, promote free trade, hence protect consumer interests, and forbid anti-competitive business activities.
• If the event management firm is a company, it will find the Companies Act of 2013 useful because the law gives guidelines on acquisitions and mergers, shareholding, boardroom decision-making, corporate social responsibility, etc. (Singh, 2016).
• The firm must also understand that the country’s law protects employees as well as employers and consumers. Employees are protected by the Payment of Wages Act of 1936, the 1972 Payment of Gratuity Act, the Payment of Bonus Act of 1965, the Industrial Disputes Act of 1947, and the Industrial Employment Act of 1946. On the other hand, the Indian business laws protecting consumers include the Consumer Protection Act, 1986 and the Consumer Dispute Redressal Forums at national and local levels (Saini & Budhwar, 2014).

India is an emerging market. It is among the biggest and fastest growing economies across the globe today. Accordingly, starting and running any business in India, let alone an events management business, would need investors who can understand some intricate and some simple realities unique to the country, including the government’s evolving policies, revisions to the existing statutes, and the laws enacted recently. While the process, compliance, best practices, and relevant laws discussed in this paper establish the general laws governing a business firm in India, it is important to adhere to local laws. In other words, a business entity must obey the laws of the state and city in which it is incorporated and operates.

Chakraborty, I. (2013). Does Capital Structure Depend on Group Affiliation? An Analysis of Indian Firms. Journal of Policy Modeling, 35(1), 110-120.

Getz, D., & Page, S. J. (2016). Event Studies: Theory, Research and Policy for Planned Events. Routledge.

Hopkin, P. (2017). Fundamentals of Risk Management: Understanding, Evaluating and Implementing Effective Risk Management. Kogan Page Publishers.

James, V. G. (1982). Cinema Licensing. Journal of The Indian Law Institute, 24(1), 102- 125.

Lee, W., & Chhabra, D. (2015). Heritage Hotels and Historic Lodging: Perspectives on Experiential Marketing and Sustainable Culture.

Mallen, C., & Adams, L. J. (Eds.). (2017). Event Management in Sport, Recreation and Tourism: Theoretical and Practical Dimensions. Routledge.

Malur, P. G., & Lakshmikantha, D. (2014). Reeling the Reality: A Study on Contemporary Reality Shows and Their Influence on Other Entertainment Program Genres. International Research Journal of Social Sciences, 3(8), 1-3.

Pai, D. S., Sridhar, L., Badwaik, M. R., & Rajeevan, M. (2015). Analysis of The Daily Rainfall Events Over India Using a New Long Period (1901–2010) High Resolution (0.25× 0.25) Gridded Rainfall Data Set. Climate Dynamics, 45(3-4), 755-776.

Perry-Kessaris, A. (2016). Global Business, Local Law: The Indian Legal System as A Communal Resource in Foreign Investment Relations. Routledge.

Rankin, G. C. (2016). Background to Indian Law. Cambridge University Press. Saini, D. S., & Budhwar, P. S. (2014). Human Resource Management in India. Managing Human Resources in Asia-Pacific, 126-149.

Shekhar Singh, A. (2014). Conducting Case Study Research in Non-Profit Organisations. Qualitative Market Research: An International Journal, 17(1), 77-84.

Singh, B. J. R. (2016). Corporate Social Responsibility in India. International Journal of Higher Education Research & Development, 1(1).

Sulehria, F. (2017). DD and PTV As Victims of Media Globalisation. Asian Journal of Communication, 27(1), 97-112.

Zakarevičius, P., & Župerkienė, E. (2015). Improving the Development of Managers’ Personal and Professional Skills. Engineering Economics, 60(5).

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Event management business plan template + PDF

This guide presents an advanced AI Business Plan Generator template, meticulously crafted for entrepreneurs eager to start or grow their event management business. It's important to recognize that the names and financial projections featured in this example are entirely fictitious, designed purely to illustrate the process of strategic planning. These instances are thoughtfully created to demonstrate how you can customize your own AI-generated Event Management Business Plan to overcome specific obstacles and capitalize on opportunities within your event management venture.

To facilitate tailor-made solutions, we provide an 'Event Management Business Plan PDF' for download. This document is crucial for entrepreneurs dedicated to crafting a persuasive and effective strategy for launching or expanding their event management business. The 'AI Business Plan Generator' acts as an exhaustive resource, providing profound insights into the event management industry. It arms you with the essential tools for skillfully managing and developing your event management business, leveraging AI for unparalleled strategic planning.

Event management business plan

How this event planning business plan sample was created.

Create your personalized event management business plan effortlessly with our AI Business Plan Generator. Simply click 'Generate your business plan' and answer a series of targeted questions about your event management project. Our sophisticated AI technology will analyze your responses to develop a business plan that aligns perfectly with your event management company's objectives and requirements. This efficient and swift process is completed in just 5-10 minutes, producing a detailed and structured plan. Our platform enables you to customize and fine-tune your plan, ensuring it accurately represents your unique vision for your event management business. Once finalized, your plan is ready for download, offering a clear and comprehensive guide for launching and growing your event management enterprise. Utilize our AI business plan generator, specially designed for event management ventures, to boost your strategic planning.

Event management business plan sample

Executive summary, business description, market research and analysis, swot analysis.

• Organizational Structure and Management Team

Products or Services

Marketing and sales strategy, operations plan, financial projections, risk analysis.

Eventique Event Management LLC, headquartered in the bustling and vibrant cultural hub of Miami, Florida, stands at the forefront of the event management industry, offering unparalleled service excellence – from expertly executed corporate gatherings to enchantingly designed weddings and bespoke private events. Our mission is to ensure that every occasion we curate becomes an extraordinary and memorable experience, reflecting our clientele's unique aspirations and surpassing their expectations.

With the guidance and expertise of our CEO and Founder, Alex Johnson, and the support of a handpicked management team, Eventique has carved out a niche for itself as a company that couples tradition with innovation, promise with delivery, and dreams with reality. Our dedication to brilliance is reflected in the rich tapestry of personalized services we offer, including strategic event planning, coordination, and comprehensive on-site management. We are poised to capitalize on Miami's advantageous position as a destination for both international and local events, a factor that greatly amplifies our growth prospects.

Analyzed market trends underscore the potential for Eventique's continued expansion. Our target market encompasses an eclectic, yet lucrative mix of corporate entities, couples, and various organizations – a demographic that spans age groups and economic strata, each seeking unique and customizable event experiences. As the event industry rebounds post-pandemic with heightened demand for personalized events, we at Eventique have aligned our services to cater to the evolving trend of hybrid models integrating virtual components that broaden event reach and participation.

As part of our competitive landscape, our main rivals – Spectacle Events, Premier Planners, and Moments to Memories Event Co. – each hold their ground through a variety of strengths; however, they also possess weaknesses which Eventique strategically plans to capitalize on. Through our extensive suite of services, strong vendor relationships, and an unmatched approach to customer service, we have established a formula that has not only retained customers but also has vigorously driven referrals, boosting our market share.

Our organizational structure is designed for agility, ensuring responsive and quality service. Our core team comprises Alex Johnson, whose strategic direction has charted our course; Samantha Reed, our Creative Director, who brings a decade of innovative design experience; Michael Clarke, the CFO, who fortifies our financial fortitude; Emily Turner, Head of Operations, pivotal in operational excellence; and Ryan Brooks, our Marketing Director, who shapes our market narrative. Each member is an embodiment of expertise and passion, essential drivers for our company's success.

Addressing staffing, Eventique plans to expand its team with additional planners and sales associates while investing in ongoing training and competitive remuneration packages to nurture talent and dedication. Human resources policies centring around employee engagement and retention are a cornerstone of our strategy, ensuring that as our staff grows, so does their affinity with our brand and philosophy.

Financial projections for Eventique are robust, with an anticipated revenue growth from $500,000 in year one to $1.3 million by year five, accompanied by a tantalizing net profit margin ascent from 10% to a remarkable 20%. These numbers are grounded firmly in realistic sales forecasts, conservative fiscal policies, and a diligent break-even analysis. Assumptions underpinning these projections include a stable economic environment and a continuation of Miami's burgeoning position as an events hotspot.

In consideration of risks, Eventique is not without challenges. Market fluctuations, operational hiccups, financial volatilities, and legal hurdles await, yet our comprehensive risk analysis and mitigation strategies stand ready. By committing to strong relationships with trusted vendors, diving into diversified revenue streams, and maintaining impeccable legal and insurance standing, we are confident in our ability to weather storms and seize opportunities.

As we look to consolidate our presence in the event management arena, Eventique Event Management LLC exemplifies the virtues of foresight, creativity, and client dedication – principles that have and will continue to guide our ambitious journey towards becoming an elite name in the event planning industry. Our executive summary is not merely a reflection of our past accomplishments but a statement of intent, a declaration of the triumphs that lie ahead.

Event planning business plan

Eventique Event Management LLC is a burgeoning enterprise in the vibrant city of Miami, Florida, part of the dynamic and ever-evolving event management industry. The company specializes in a full range of event planning services, organizing everything from corporate conferences to unforgettable weddings, and tailor-made private celebrations. With the scenic backdrop of Miami’s pristine beaches and modern urban spaces, Eventique prides itself on creating extraordinary events that resonate with their clients' vision and surpass their expectations.

The company was established with the intent to fill a gap in the event planning market for high-quality, integrated event services. The founders recognized early on that whether it was a couple dreaming of a picture-perfect wedding, a corporation organizing a pivotal conference, or a charity hosting a gala affair, there was an acute need for an event organizer who could offer impeccable service from conception to execution. In response to this need, Eventique Event Management LLC was born. The business's founding was driven by passion and expertise, spearheaded by individuals deeply entrenched in the event planning sector. Over time, the company’s consistent dedication to excellence has positioned it as a growing contender in the Miami event landscape.

The mission statement of Eventique Event Management reflects its core ethos: "To create extraordinary events with eloquent service and innovative design. It is our mission to ensure that each one of our clients' special moments becomes an unforgettable celebration that will be treasured for a lifetime." This mission captures the company's commitment to not only meeting but also exceeding client expectations, ensuring unique and memorable experiences.

Eventique Event Management is structured as a Limited Liability Company (LLC). This legal structure provides individual protection to the owners from personal liability while offering operational flexibility and pass-through taxation. It also embodies the company’s forward-thinking strategy, as it allows Eventique to scale seamlessly and adapt to market changes swiftly.

In looking at the long-term potential of Eventique Event Management, several factors contribute to its promising outlook. Miami's reputation as an international hub for art, culture, and business continues to burgeon, offering fertile ground for events ranging from industry conventions to cultural festivals and private soirées. With this backdrop, Eventique is poised for strategic expansion into various market segments, making the most of a city that serves as a destination for both domestic and international event clientele.

Moreover, the company's broad spectrum of services positions it not only as an event planner but as a comprehensive event management partner, able to cater to an event’s every need, which is critical to long-term success and client satisfaction. With an increasing trend toward experiential events and a personalized touch, Eventique's dedication to crafting singular experiences that reflect the unique desires of its clients assures its continued relevance in the marketplace.

The company's focus on maintaining strong vendor networks and utilizing cutting-edge technology in event planning and execution ensures efficiency and adaptability. Additionally, Eventique Event Management is making strides to embrace sustainability—a move that aligns with global trends and adds to its competitive edge.

In summary, Eventique Event Management LLC is more than just an event planning company. It is a company characterized by vision, versatility, and the relentless pursuit of excellence. With robust foundational values, a clear strategic direction, and a commitment to growth and innovation, Eventique's future in the event management industry is bright, filled with the possibility of becoming a leading player in Miami and beyond. With its finger on the pulse of contemporary trends and an experienced leadership team at the helm, Eventique Event Management is on a trajectory to redefine the event planning experience, setting new standards within the industry.

The event management industry is characterized by its ability to adapt and respond to changing demands and patterns within the global economic and social landscapes. With recent trends showing an increasing demand for bespoke, unique experiences that are shared on social media, the industry has seen a shift towards more personalized and technology-integrated events. The size and growth rate of the event management sector have been historically steady, with accelerated growth predicted post-pandemic as in-person gatherings resume in force. Pre-COVID-19, the industry was estimated to grow at a Compound Annual Growth Rate (CAGR) of 11.2% from 2020 to 2027, according to Allied Market Research.

Eventique Event Management’s primary target market comprises corporate clients who require conferences, workshops and corporate retreats, as well as couples planning weddings, and other individuals or organizations desiring to host private events or parties. The market segments we cater to demonstrate considerable variability in demographics, ranging from young adults in the 25-35 age bracket primarily engaging in wedding festivities, to middle-aged professionals seeking corporate event planning services. Demographic factors such as income, lifestyle, and professional status influence the type of events requested. Miami's metropolitan status and culturally diverse population present a substantial target market with a notable size and growth potential, reflecting broader economic growth and the resurgence of events post-pandemic.

The market needs and demands within the event management industry are multifaceted. Clients are seeking professional, stress-free solutions for their event planning needs that ensure efficiency, innovation, and memorable experiences. Quality of service is particularly emphasized, with a focus on customization, attention to detail, and a high level of customer service. Additionally, with the growing influence of digital platforms, clients increasingly require that events are social-media ready and tech-friendly.

Analyzing market trends and patterns, there has been a notable upsurge in sustainable event practices, where clients express preferences for eco-friendly options. Digital integration continues to be a growing trend, with virtual event components becoming more common to reach broader audiences. Hybrid events are also emerging, combining in-person and virtual elements. The penchant for experiential events, wherein an event is an immersive experience rather than a passive occasion, is also reshaping the industry.

Competitor analysis reveals that "Spectacle Events" holds a significant market share and is known for its large-scale, high-profile corporate events. Their strengths lie in their extensive network of corporate clients and robust vendor partnerships. However, their weakness is a lesser focus on private and social events, and a one-size-fits-all approach. "Premier Planners" focuses on luxury weddings and bespoke social occasions, with a strong brand presence and high customer service ratings. However, their high price points and specialized niche may limit their market appeal. "Moments to Memories Event Co." is a smaller, locally-focused competitor with a personalized touch, but they lack the capacity and resources for larger, more complex events.

Potential barriers to entry include the high initial costs of establishing a brand presence in a market with well-entrenched competitors. Networking and building a portfolio can be time-intensive, requiring sustained marketing efforts. Access to reliable vendors and venues is crucial, and newcomers must build these relationships from the ground up. Additionally, economies of scale can be a barrier, as established firms are able to negotiate better rates for services due to their volume of business, something that new entrants might struggle to match immediately.

In conclusion, Eventique Event Management operates within a competitive and evolving event management industry that demands innovation, adaptability, and a deep understanding of changing market needs. The target market presents ample opportunities for growth, with trends indicating an inclination towards personalized, technology-integrated events that cater to varied demographics. By maintaining an acute awareness of competitor strengths and weaknesses and by navigating potential barriers with strategic marketing and operational excellence, the company is well-positioned for success in the thriving Miami event scene.

Event planning business plan template

Organizational Structure and Management

Eventique Event Management LLC operates with a hierarchical yet flexible organizational structure designed to maximize efficiency and foster a collaborative working environment. At the top of the hierarchy is the CEO, followed by divisional directors who oversee various departments, including creative design, operations, finance, and marketing. Beneath the directors are managers and coordinators who handle day-to-day activities specific to their respective areas. The structure is visually represented in an organizational chart, allowing for clear lines of responsibility and communication flow.

The management team comprises highly skilled professionals with extensive industry experience. Alex Johnson, the CEO and Founder, brings over 15 years of industry experience and holds an MBA in Event Management. His strategic vision and leadership have been paramount in guiding the company's growth. Samantha Reed, the Creative Director, utilizes her Bachelor's in Design and 10 years of experience to lead the creative aspects, ensuring each event is both innovative and reflective of the client's vision. Michael Clarke, our CFO with a MSc in Finance and CPA certification, oversees financial operations with 12 years of experience, ensuring fiscal health and regulatory compliance. Emily Turner, having a Bachelor’s in Business Administration and 8 years in the field, manages as Head of Operations, making sure that each event runs smoothly. Lastly, Ryan Brooks, with his Master's in Marketing and event marketing background, spearheads the marketing department to build the company's brand and attract new clientele.

As Eventique Event Management continues to grow, staffing needs are projected to evolve. Currently, a core team of full-time staff is complemented by part-time and contract professionals who are engaged as required by the scale of events being managed. In the foreseeable future, we anticipate hiring additional event planners and coordinators, an administrative assistant to bolster support services, and a sales team dedicated to expanding our clientele. Talent acquisition will focus on industry expertise, customer service excellence, and a passion for event management.

Human resources policies and practices at Eventique Event Management involve comprehensive onboarding and ongoing training programs designed to ensure staff is well-versed in the latest industry trends and company standards. We foster a culture that values hard work, creativity, continuous improvement, and team collaboration. Employee performance is regularly reviewed, with clear pathways for progression and professional development. The company takes pride in offering competitive compensation and benefits packages to attract and retain top talent.

In addition to our robust internal team, Eventique engages with a network of external advisors and consultants. These experts specialize in areas such as legal affairs, risk management, and international event trends, providing insights that help navigate complex challenges and keep the company on the cusp of industry innovation.

To conclude, Eventique Event Management LLC's organizational structure and management serve as the backbone for delivering superior event experiences. The interplay between a grounded hierarchy and a fluid communication system allows for both solid direction and the adaptability necessary in the dynamic event management sector. With a vigilant eye on strategic human resource practices and an understanding of our staffing needs as we scale, Eventique is positioned for sustainable growth. Moreover, the external advisors ensure ongoing refinement of our strategies and operations, securing our competitive standing in the bustling Miami event scene.

Event planning business plan sample

Eventique Event Management LLC offers a comprehensive suite of event planning and management services. Our portfolio extends to a wide range of activities, including but not limited to corporate conferences, workshops, weddings, charity galas, private parties, and other special occasions that require meticulous planning and exceptional execution. Each service package is customized based on client requirements, wrapped in Eventique's signature style of creative and efficient event management.

Our services encompass the initial conceptualization of the event, detailing the theme, scope, and structure that align best with our clients' objectives. This includes venue selection facilitated by our wide-ranging connections with premium and unique event spaces. Beyond space selection, our event design and decoration services are unparalleled, transforming spaces into bespoke environments that reflect the theme and ambiance requested by the client. Catering management is another vital component, ensuring that all culinary requirements are met, from menu creation to service execution, satisfying a diversity of tastes and dietary restrictions. To complete the experiential atmosphere, we curate entertainment options, booking artists and performances that resonate with the event's purpose and guest expectations. Furthermore, our meticulous on-site logistics management guarantees smooth operational flow, addressing any real-time adjustments necessary for the event's success.

Our unique selling points lie in our detail-oriented, client-centric approach and our ability to integrate innovation with tradition in our event designs. The competitive advantage is solidified through our network of industry-leading vendors, our ability to negotiate favorable terms, and our access to some of the most sought-after venues in Miami, enabling us to offer exclusive event experiences.

Currently, Eventique Event Management is at a mature development stage. We have established a robust client base and a reputation for delivering on our promises. Moving forward, our plans encompass expanding our services to include virtual and hybrid events, tapping into new technologies that enhance guest interaction and participation.

In terms of intellectual property, Eventique Event Management has trademarked its name, asserting its unique identity in the marketplace. While we do not hold patents, as our business is service-oriented, we have copyrighted numerous original event themes and designs, protecting our creative assets and ensuring that our clients receive unique experiences that cannot be duplicated elsewhere.

The production process for our events is meticulously crafted, beginning with client consultation and ideation, followed by thorough planning involving timeline management, budgeting, and logistics. We maintain a hands-on approach throughout the execution phase, ensuring that each event component aligns precisely with the predetermined plan. This process is supported by state-of-the-art project management tools and software that enhance collaboration and efficiency within our team and with our external partners.

Our suppliers are an integral part of our service delivery, and we have cultivated strong relationships with a network of reputable vendors, including caterers, decorators, AV suppliers, and entertainers. We continually assess our suppliers based on performance, commitment to quality, reliability, and cost-effectiveness to ensure they align with our high standards and client expectations.

In summary, Eventique Event Management LLC's array of products and services caters seamlessly to a wide market segment, with each offering encapsulating our commitment to excellence, originality, and client satisfaction. We hold competitive advantages that place us at the forefront of the event management industry, and we ensure protection of our unique creative concepts through intellectual property rights. As we look to the future, our goal is to innovate and evolve, broadening our service portfolio and cementing our role as an industry leader.

Eventique Event Management LLC has crafted a multifaceted marketing and sales strategy designed to effectively reach our target market segments: corporate clients, couples planning weddings, and individuals or organizations seeking bespoke event services. Our strategy aims to highlight our unparalleled service, creativity, and ability to create memorable experiences.

Our marketing strategy combines both traditional and digital approaches. Digitally, we will leverage our user-friendly website with strong SEO practices to attract organic traffic, implement a content marketing strategy to establish ourselves as thought leaders, and engage audiences through compelling blog posts, expert articles, and event showcases. Social media channels, including Facebook, Instagram, and LinkedIn, will be utilized for targeted ad campaigns, interactive content, and fostering community engagement with our brand. Email marketing will support our digital efforts, providing subscribers with exclusive offers, event planning tips, and company updates.

In terms of sales strategy, the focus will be on building relationships with potential clients through personalized interaction. Our sales team will conduct consultations and meetings, leveraging CRM tools to track leads and nurture client relationships. We will respond to event inquiries with customized proposals that detail our services, unique offerings, and competitive pricing. Post-sale, the team will follow up to ensure satisfaction, seeking testimonials and referrals to strengthen our reputation.

Pricing strategy is based on competitive analysis and value perception. We offer tiered pricing packages, allowing clients to choose a level of service that aligns with their budget and needs, ensuring transparency and flexibility. Custom quotations based on event complexity give clients personalized options, reinforcing our dedication to providing tailored services. Introductory discounts for first-time clients and seasonal promotions for specific event types will entice trial and repeated purchase.

Distribution channels for our services are direct to consumer, with our experienced planners serving as the main contact point for clients. This direct interaction is vital for understanding client needs and delivering customized services. With the emerging shift to virtual events, we will also facilitate online event management and distribution, providing clients with access to wider audiences.

Promotional and advertising plans include strategic partnerships, such as joint ventures with local businesses and vendors, offering mutual referrals. We will also place ads in industry magazines, local business directories, and on websites frequented by our target demographics. Participation in trade shows, bridal expos, and local chamber of commerce events will further promote our brand. We will adopt a robust public relations approach, seeking opportunities for media coverage of high-profile events we manage.

In terms of customer service, Eventique Event Management LLC is deeply committed to exceeding client expectations. Our policies center on responsiveness, attention to detail, and a customized approach. We guarantee prompt and professional communication, with an emphasis on listening and adapting to client feedback. To ensure continued quality improvement, we collect post-event feedback, offering resolution to any concerns raised. Our ultimate goal is to turn each client into a lifelong advocate for our brand.

Overall, our marketing and sales strategy supports Eventique Event Management's business objectives, aligns with our brand values, and caters to the needs and preferences of our target market. By employing a blend of marketing tools and sales tactics, alongside a strong customer service ethos, we aim to expand our client base, increase revenues, and bolster our reputation as a leading event management company in the vibrant city of Miami.

Event management plan template

Eventique Event Management LLC’s operations plan encompasses the comprehensive workflow and processes necessary for the successful planning, execution, and management of events. Our operational workflow details how we deliver superior service while maintaining efficiency and client satisfaction.

Daily operations within the business are structured around client consultations, event design, vendor coordination, and logistic management. Each day begins with a team briefing to discuss the status of current projects, any immediate client needs, and to distribute tasks aligned with our event schedules. Our project management software provides the backbone for scheduling, task management, and communication, ensuring all team members are synchronized and informed of upcoming deadlines and client updates.

Our service delivery process is contingent on adaptability and a client-centric approach, ensuring each event is tailormade to specific client visions. From initial contact, a dedicated event planner works with the client to understand their objectives, theme, and preferences. Following this, a proposal is crafted, outlining the conceptual design, suggested vendors, and a comprehensive quote. Upon acceptance, we move into the meticulous planning phase, where every detail - from invitations to event breakdown - is organized and overseen by our team. Regular client updates and collaborative meetings are integral to ensuring that the event vision is translated into reality.

Quality control measures are rigorously applied at each stage of the service delivery. We ensure that all vendor services meet our high standards through a vetting process, performance reviews, and continuous feedback loops. Every aspect of the event, from food quality to the functionality of technical equipment, is checked against our stringent criteria. Additionally, we perform regular training sessions for our staff to maintain a high level of service and to stay updated on industry best practices.

Inventory management primarily relates to the upkeep and handling of event supplies we own, such as decoration items or AV equipment. An inventory control system tracks these assets, monitoring their location, condition, and availability. This system is pivotal for ensuring that we have all the required materials at hand for each event and can plan for their replenishment or upgrade as necessary.

Supply chain management is a critical function, involving the coordination with various vendors and service providers. Our approach is rooted in creating mutually beneficial relationships, negotiating favorable terms, and ensuring redundancy to mitigate risks. We establish clear communication channels and expectations with our suppliers, making certain that they are aligned with our event schedules and quality standards.

Eventique Event Management's facilities needs include an office space for planning and administration, a storage area for inventory, and a meeting space for client consultations. Our office is equipped with advanced IT infrastructure to support seamless virtual and physical collaboration. Equipment needs span from office supplies to advanced planning software and communication tools that enable a high level of service delivery, such as digital walkthroughs and event simulations.

In summary, the operations plan for Eventique Event Management LLC is designed to ensure seamless planning and delivery of events that exceed client expectations. Through effective daily workflow management, a rigorous approach to quality control, strategic inventory and supply chain management, and appropriate facilities and equipment, we uphold an operational standard that supports our reputation as a premier event management service in Miami. The operations framework is conceived to allow for scalability and agility, ensuring that Eventique can adapt swiftly to changes in scale or scope of events, market dynamics, and the evolving needs of our clients.

Eventique Event Management LLC's financial projections are developed with cautious optimism, considering the potential of the Miami event management market while accounting for the risks and variables inherent to the industry. These projections form a roadmap for the business's anticipated financial trajectory over the next 3-5 years.

Our sales forecast is grounded in careful market analysis and the established growth trend of our clientele base. We are forecasting a revenue of $500,000 in year one, with a conservative estimate of a 10% increase in sales annually. This takes into account our strategies for market expansion and service diversification, including tapping into virtual and hybrid event planning. The sales forecast assumes steady growth in our corporate client segment, a continued high demand for weddings, and an increase in private events as economic conditions normalize post-pandemic.

The profit and loss projection reveals a first-year net profit margin of 10%, expected to improve annually to 20% by year five. The improvement will result from economies of scale, improving operation efficiencies, and the maturation of our brand presence which will allow for premium pricing. Operating expenses, including staffing costs, marketing, office lease, and insurance, will be meticulously managed to ensure they scale proportionately with revenue growth.

Cash flow projections take into account our sales forecast and the expected timing of customer payments, balanced against anticipated operational expenses and capital expenditures. It is predicted that cash flow will maintain a positive trajectory, with more considerable cash reserves accumulating as Eventique expands. These reserves will provide the financial buffer to invest in new opportunities, technologies, and potentially a strategic reserve to buffer against market fluctuations.

The balance sheet projection demonstrates the expected growth in company assets, including increases in cash, inventory, and potentially property and equipment as the company invests in its operational capacities. Corresponding liabilities, primarily comprising accounts payable to vendors and any potential loans, are expected to maintain consistent ratios in relation to assets. Eventique’s equity is projected to increase as retained earnings bolster the company’s financial position.

The break-even analysis shows that Eventique will need to secure a specific number of events at an average cost per event to cover its operational expenses. The analysis indicates that our break-even point will occur within the first year of operation, assuming we maintain cost control measures and hit projected sales targets. This analysis is crucial for setting realistic sales goals and pricing structures.

Underlying these financial projections are several assumptions and considerations. We assume a stable economic environment in Miami, with continued growth in both corporate and private events. It is anticipated that there will be no significant changes in the competitive landscape that could adversely affect our market share. The projections also consider the potential for increased demand for our services as the trend for memorable, experiential events continues to grow. Our assumptions are also based on maintaining a robust supplier network and having access to reliable vendors whose costs and services remain consistent with our expectations.

In summary, Eventique Event Management LLC’s financial projections reflect a prudent yet ambitious plan for growth, market penetration, and profitability. Keen attention will be paid to monitoring financial performance against these projections, allowing for agile adjustments to our business strategy to address real-time market conditions and opportunities. These projections serve as a powerful tool for setting internal financial targets and milestones and as a reliable indicator for potential investors or financial institutions of the company’s expected performance.

Event management planning template

The Eventique Event Management LLC risk analysis delineates the recognition of various risks that could impact our business operations and outlines mitigation strategies, contingency plans, as well as insurance and legal considerations crucial for the comprehensive management of these potential risks.

Identification of Potential Risks:

Market Risks: Changes in consumer preferences, economic downturns, and increased competition pose significant risks to our market share and profitability. Technological advancements can also shift the competitive landscape and event management practices, potentially rendering current offerings less attractive.

Operational Risks: These include vendor non-performance, critical staff turnover, and event execution challenges that could harm our reputation and operational effectiveness. Unforeseen incidents such as accidents or property damage during events also constitute operational risks.

Financial Risks: Cash flow inconsistencies, unexpected increases in operating costs, and potential debt financing implications pose considerable financial risks. An inability to adhere to financial projections can result in resource shortfalls and constrain growth opportunities.

Legal and Compliance Risks: These involve potential breaches of contract, infringement on intellectual property, liability claims, and changes in industry-specific regulations that could result in financial losses or reputational harm.

Risk Mitigation Strategies:

Market Risks: To mitigate these risks, we will conduct continuous market research to stay abreast of trends and consumer behaviors. Diversification of service offerings and exploring niche markets can reduce dependency on market segments prone to volatility. Strategic marketing initiatives will be put in place to strengthen brand presence and loyalty.

Operational Risks: Our approach includes maintaining a robust network of reliable vendors and implementing stringent selection criteria, backed by contractual agreements with clear performance expectations. A well-curated human resources strategy with competitive compensation and professional development will aid in staff retention and performance. For event execution, rigorous planning and staff training will be in place to manage on-site operations efficiently.

Financial Risks: These will be mitigated through prudent financial management, including regular cash flow monitoring, maintaining a reserve fund, and following conservative budgeting practices. A focus on creditworthiness and diversified revenue streams can also buffer against financial volatility.

Legal and Compliance Risks: Regular reviews of legal contracts and compliance obligations will be conducted, and we will seek counsel with legal advisors to manage intellectual property and contractual risk. Adequate insurance will be maintained to protect against liability claims and to ensure business continuity.

Contingency Plans:

Market Risks: If faced with adverse market conditions, we will adjust our marketing campaigns to target more recession-proof sectors and evaluate our service offerings to reflect current demands. We will also have plans to pivot our focus towards emerging event formats such as virtual events.

Operational Risks: Contingency plans for vendor non-performance include maintaining relationships with backup vendors. A formal succession plan will address critical staff turnover. Moreover, we will have detailed emergency procedures for event execution to respond effectively to unplanned incidents.

Financial Risks: In case of revenue shortfalls, we would implement cost-cutting measures, prioritize core business activities, and explore alternative financing options. Diverse portfolio services with variable pricing will also allow flexibility in adapting to financial pressures.

Legal and Compliance Risks: Retaining specialized legal advisors for industry compliance monitoring and having a crisis management protocol in place for legal disputes are part of our contingency planning.

Insurance and Legal Considerations:

Eventique Event Management LLC will maintain comprehensive insurance coverage, including general liability, professional indemnity, workers' compensation, and property insurance for inventory and equipment. Additionally, our contracts will all include indemnity clauses and will be drafted in consultation with legal experts to minimize exposure to legal risks.

In sum, through proactive risk identification and the implementation of robust mitigation and contingency strategies, along with maintaining the appropriate insurance coverage and legal counsel, Eventique Event Management LLC plans to navigate the uncertainties of the event management industry and ensure sustained business growth and resilience.

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Business plan for Event Management

Preparing business plan for event management.

• Be practical and steer clear of sanguinity while evaluating the fund needs, sales and revenues.
• Do not neglect expansion plans which may be convenient in case of hardship in your business.
• Summarize your business goals. Mention what you want to attain by implementing the short and long terms plans. However, do keep the business objectives short and precise and do not exaggerate as it may become pointless due to chance in market trends.
• Evaluate your fund needs for one fiscal year and formulate plans on how to administer the cash flow.
• Establish the approach to be implemented to locate clients and the kind of services offered to them. Define your guidelines, policies and methods relating to the imbursements, settlement, fines and termination of services.
• Identify your employee requirements and what their skill sets should be. This will help in attaining the planned business objectives.

Business plan for Event Management - Format

• Executive Summary
• Future Visions
• Keys to Success
• Constant, precise satisfaction of the customer's need
• Competitive costing for the excellence of services provided
• Considerable profits earned on each event planned
• Company Ownership
• Start-up Summary - Requirements and Funding
• Company Locations and Facilities
• Products and Services
• Competitive assessment
• Market Assessment Summary
• Private Organizations and Businesses
• Public Organizations
• Age Breakdowns
• Target Market section stratagem
• Service Business Evaluation
• Sales Prediction
• Directorial Arrangement
• Staff Plan - Event consultant, Site executive, etc.
• Fiscal Strategy
• Vital Assumptions
• Major economic indicators
• Break-even Assessment
• Anticipated Profit and Loss
• Anticipated Cash Flow
• Anticipated Balance Sheet
• Business Proportions

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23+ SAMPLE Event Management Plan Templates in PDF | MS Word | Google Docs | Apple Pages

Event management plan templates | ms word | google docs | apple pages, 23+ sample event management plan templates, what is an event management plan, why should you use an event management plan, make every event management plan work: crucial skills you need, how do you craft an event management plan.

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No more money down the drain, makes ideas and events extra special, paves the way for grand event plans, anticipate risks and ensure safetyall at the same time, 1. create and comprehend event objectives, 2. determine the required tasks, 3. create a risk and safety management plan, 4. keep track of everything you have planned, share this post on your network, you may also like these articles.

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How to start event management business in India

Radha Dhaked | May 12, 2022 May 11, 2022 | Business compliance , Business Plan and Project Report , Business Updates , Uncategorized

An event management firm can be a good fit if you have a talent for organizing events, making connections with people, and planning speeches and pitches. In this article, you will learn to start an event management business in India.

Scope of Event Management Industry in India

The field of event management is booming. Industry-wise, it’s a massive one.  However, The market is customer-specific because customers have higher purchasing power and a cheap cost of switching brands.

Running, music, fashion shows, and trade fairs are among the fastest-growing divisions of the entertainment industry. Due to rising business and family incomes, as well as an increase in the number of reality programmes, sports events, corporate conferences, and awards, the present rise in these event sectors is aided. People’s spending on social and personal events, such as weddings and parties, tends to rise in tandem with their wealth.

In recent years, the number of events has increased dramatically due to the rapidly expanding Indian economy. This has led to an increase in the need for skilled event managers. Future event organizers will need to be more inventive and industrious in order to keep up with the rising demand.

Event management has grown to be a lucrative business with so many events happening all the time. It has been reported by the EY-EEMA research that the event industry has grown at a compound annual growth rate of 15% over the past five years and is predicted to increase at a pace of 16% over the next few years. The industry’s present worth of Rs. 5, 631 crores will rise to more than Rs. 10,000 crores by 2021, thanks to this CAGR.

Steps to start event management business in India

Create a detailed company strategy

To get started, look at successful projects and enterprises in your field of expertise. Contact others in the events business to see if they have any suggestions.

Additionally, if you’re looking to raise money for your firm, an updated business plan is essential.

You should also consider company formation type here and also get logo designing to make your company unique and different from the competition.

Get Company Registration

The Company’s Act mandates that new businesses be registered. An Indian partnership must be registered under the Indian Partnership Act in order for it to operate. The ‘Shops and Establishment Act’ makes it obligatory to register any new business in India. An event management firm is no different from any other business organization. As a result, all of the regulations and procedures that apply to forming a new business in India will also apply to an event management firm.

You must also decide on the sort of business you want to start. Non-public (or public) companies can be either single proprietorships, partnerships , or limited liability companies .

Consider the structure’s investment, responsibility, taxation, and ownership and control when choosing a business structure for an event management company.

This stage of registration is critical because a business owner wants to protect their company name before using it in other papers or advertising.

Apply for Tax Registration

An event management firm pays taxes including Taxable Income, TDS (tax deducted at source), GST, Amusement Tax, and TCS.

You will need to apply for a PAN card for submitting income tax returns and a TAN card to claim the TDS refund. You’ll also need to apply for a GST number through GST Registration , which will allow you to file your taxes.

A skilled Chartered Accountant will be able to aid you in completing these processes and also educate you on all the legalities.

Obtain Mandatory Licenses

An event management company should have the proper licenses. Thus, the next step is to organize all of the paperwork. Event management companies are required to hold specific licenses before they may host or organize an event. Some mandatory licenses that you may need to obtain are:

• “No objection certificate” from the Additional Collectors office, the fire brigade, the local police station, the traffic police department, and the Rangbhoomi license is required for this project.
• The Indian Contract Act 1872, which governs the contracts between event planners, hotels, and performers, is also critical.
• Additionally, if you want to serve alcoholic drinks at your event, you must get a liquor license and a public works department license.

Market your business

Plan a marketing strategy and make use of a public relations firm if at all possible.

Depending on the size of your business, your marketing budget could account for as much as 30 percent of your total costs. Consider everything you’ll require:

• Website Development
• a set of company cards
• Printouts such as brochures
• Ads on the internet and online marketing
• Expenses associated with attending networking events

Get Certifications

There are a variety of certifications available for event planners from a variety of organizations. When you’re just starting out, having a professional reputation and a high level of credibility are two things you want to strive towards. One of the best certifications is the ISO Certification event management company in India.

Final Remarks

India’s economy is unquestionably one of the world’s most rapidly expanding. In terms of growth potential, starting a firm here is a great idea. The event management profession has grown rapidly in recent years, but if you want to be at the top of your game, you’ll need to have the training, experience, and legal registrations to succeed.

Start Hotel Business in India: Advantages, Scope

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Business Plan on Event Management

In this paper we evaluate how to start an event management business in Bangladesh. We analysis its impact and future on the perspective of Bangladesh.

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uttam golder

Md. Nahidul Islam

Banks usually provide dedicated public services for profits. It is believed that profit should not be earned at the expense of the world's most pressing environmental problems. Thus the concept of green banking is evolved in response to the global initiative to save environment. It is a kind of welfare banking for the society at large, it responses to be green in daily operations and financing of nature conservation projects. The present paper aims to highlight the green banking road map in Bangladesh and the status of its implementation. Further, an attempt has been made to explore activities of commercial banks in comparison with global green banking initiatives. The study utilized secondary data available from related websites, published reports and articles. The study concluded that Bangladesh is far behind their counterparts from the developed countries. But the general picture presents a transition to green banking in a consistent manner for most banks. By taking care of its infrastructure development and accelerating its existing green movements, banks can ensure sustainability for itself and greener world for communities.

ishrat khan

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Corporate sustainability

Corporate sustainability entails integrating environmental and social considerations into a company's business strategy and operations. It fosters sound governance and decision-making and helps investors better understand a company's long-term risks and opportunities. The OECD aims to promote regulatory frameworks and company practices that foster corporate sustainability.

• Global Corporate Sustainability Report 2024
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Key messages, helping companies meet investor demand for better sustainability-related information.

In today's world, where climate change deeply impacts the economy and societies, fostering sustainability and resilience in the corporate sector is key.  Companies are central to the shift towards a sustainable, low-carbon economy. While most large companies already disclose sustainability information, its quality must improve and it should be externally reviewed. The OECD recommends that:

• Sustainability-related disclosure frameworks remain flexible based on capacities of companies;
• Standard-setters work together to make their standards as interoperable as possible, reducing the costs for companies that must disclose information;
• Regulators in regions where voluntary assurance is a common practice may consider requiring large listed companies to obtain third-party assurance of their sustainability-related information;
• Wherever high-quality assurance for all sustainability-related information disclosed might be too costly, jurisdictions may require companies to obtain assurance of specific metrics, such as GHG emissions.

Institutional investors have a strong role to play in emissions reduction

As the largest owners of equity (41%) in the 100 listed companies with the highest disclosed GHG emissions, institutional investors have an important role to play in emissions reduction. However, investors lack relevant information to make investments in highly innovative companies that may contribute to the transition to a low-carbon economy. OECD analysis shows that only a handful of listed companies currently disclose their investments in research and development in new technologies that may contribute to the transition. Regulators could require or recommend that companies disclose information that investors would find relevant to assess the potential of companies to develop greener technologies.  

Sustainability-related incentives for boards of directors and senior executives must be better understood

To manage its sustainability risks, a company  may, among other policies, establish a dedicated board committee. Such a committee may be seen as a measure of the importance given by a board to sustainability risks. Companies representing more than half of  global market capitalisation have established a committee responsible for overseeing the management of sustainability risks and opportunities which reports directly to the board. In the United States, 75% of companies by market capitalisation have a committee responsible for sustainability, and in Asia excluding China and Japan, Europe and Other advanced economies, more than 50% of companies one.

Global Corporate Sustainability Report 2024 

The report aims to enhance the adoption of corporate governance policies that promote the sustainability and resilience of companies. 

86% of listed companies by market capitalisation disclose sustainable-related information

Out of 43 970 listed companies globally, with a total market capitalisation of USD 98 trillion, 22% (9 600 companies with a market capitalisation of USD 85 trillion) disclosed sustainability‑related information.

Institutional investors are the largest owners of equity in top-GHG emitting listed companies, followed by the public sector

Among the 100 listed companies with the highest disclosed GHG emissions globally, institutional investors own the largest share of equity (41%) followed by the public sector (18%). Ownership distribution is particularly relevant when considering the ability of investors to accelerate the transition to a low-carbon economy through successful engagement strategies. Globally, the largest shareholder in each of these 100 highest emitting companies owns on average 24% of the shares, and the largest 20 shareholders own on average 54% of the shares.

With the significant expansion of sustainability reporting, a shift from quality over quantity is needed

Climate change is considered to be a financially material risk for listed companies representing 2/3 of global market capitalisation. The first edition of the OECD Global Corporate Sustainability Report aims to support policies and practices that promote the sustainability of the corporate sector.

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• Capital markets Capital markets are crucial for the economy as they allow business to access capital and help households to manage their savings. They also support financial stability by providing market-based financing to complement the use of bank credit by the corporate sector. Capital markets' ability to provide long-term financing, particularly equity capital, is also key to enable and support the digital and green transitions. Learn more
• Corporate governance Corporate governance guides how a company is directed and its relationships with its shareholders and stakeholders. With the right structure and systems in place, good corporate governance enables companies to create an environment of trust, transparency and accountability, which promotes long-term patient capital and supports economic growth and financial stability. OECD work on corporate governance is guided by the G20/OECD Principles of Corporate Governance, the global standard in this area. Learn more
• Sustainable, green, and inclusive business Businesses are the engine of the economy – they shape our planet, the way we work, produce, consume and live. The OECD works with the private sector and governments sharing data, analysis, recommendations and global standards to help implement policies that create more sustainable, green and inclusive businesses across supply chains. The goal is to encourage long-term value creation for all, inclusive societies and sustainable natural resources. Businesses of all sizes can become powerful drivers for achieving the Sustainable Development Goals (SDGs). Learn more
• Sustainable finance Sustainable finance integrates environmental, social and governance (ESG) information into the decision-making processes of companies and financial institutions. It is an important tool for managing risks, enhancing long-term financial returns and meeting investors’ demands for a more sustainable economy. Learn more